Competitor Digital Competency Ranking Brand # of Stores Tiffany & Co. 123 Boucheron 19 De Beers 7 David Yurman 33 Harry Winston 34 Chaumet 3 Van Cleef & Arpels 23 Cartier 44 Bulgari 16 Chopard 153
1 3 2.25 2 2.5 2 2.3 3.5 3.1 3 3
2 2 2.5 2.8 2.3 2 1.9 3 1.6 1.5 3.1
COLOR KEY Site Digital Mktg Social Media
3 3.7 0 4 4.2 2 1.4 3.3 3.8 3 4.5
4 3.2 1.75 2.3 4 1.1 0.5 3 4 2.4 2.8
5 2.7 1 2.5 2.1 1.5 1.4 2.7 2.5 1.8 2.5
6 3.3 1.9 0 3.4 0.2 1.5 2.6 2.8 0.75 2.2
7 3.2 1.5 2 3 2 1.6 2.4 2.9 2.5 3.7
8 2.3 1.9 2 2.7 2.5 3 3.3 4 2.5 3.1
9 2.9 2.5 1.5 2.9 2.5 0 2.4 3.5 1.5 2.4
10 3.2 1 3 3 0.1 2.1 3.2 0 3 3
11 3.5 2.2 3.9 3.5 2 2 3 3.5 3.1 3.1
12 2.2 1.4 0 1 1.6 1.3 2 2.5 2 1.5
Avg. Digital Comp. 1.7 1.7 2.2 2.9 1.6 1.6 2.9 2.9 2.3 2.9
Mobile
Figure 9
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Figure 8
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