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OTMJ OVER THE MOUNTAIN JOURNAL u OTMJ.COM

THURSDAY, JULY 2, 2020

Shining Through Conservative Business Plan Helps Bromberg’s Weather Economic Storms

FAMILY TRADITION Ricky Bromberg, above, is president of Bromberg & Co. the well-known Birmingham-based fine jewelry and gift store started by his great-great-great-grandfather Frederick W. Bromberg in Mobile in 1836.

By Donna Cornelius

F

acing economic adversity isn’t new to America’s oldest known family-owned retailer. Founded in Mobile in 1836, Bromberg & Co. Inc. has survived the American Civil War, Great Depression, two World Wars, recessions – and now, the coronavirus pandemic. Frederick W. Bromberg, who started the business, likely would approve of the way his great-great-great-grandson and namesake Ricky Bromberg, company president, has led the well-known Birmingham-based fine jewelry and gift store through the challenges

See BROMBERG’S, page 15

RETAIL THERAPY Read what local businesses are doing to combat the economic impact of the coronavirus pandemic, beginning on page 14.

SPORTS FOURTH OF JULY

The Show Must Go On Thunder on the Mountain Dedicated in Honor of Heroes

On July 4, the night sky above Red Mountain will ignite with the sounds and colors of the annual Thunder on the Mountain fireworks display despite the ever-present threat from the COVID-19 pandemic. The event has been the culmination of the city’s Independence Day celebrations for decades, according to a OLS Celebrates release from Vulcan Park 71st Anniversary and Museum. of Fourth of July Festivities will begin at BBQ. PAGE 4. 9 p.m. and event officials encourage viewers from every vantage point to maintain a social distance from others. Due to the size and popularity of the event, it was imperative for park officials to assess the current pandemic conditions to ensure public safety. For those who wish to stay at home, the show will be broadcast on WBRC Fox 6 News. Park officials noted that this year’s show has been “dedicated in honor of those who have See THUNDER, page 6

Photo courtesy Vulcan Park and Museum

Journal photo by Maury Wald/Far photo courtesy Bromberg’s

SCHOOLS


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