OYE TODO MUSIK MAY 2022

OYETODOMUSIK

OTM MAY 2022

01

NUESTRO PRIMER GIVEAWAY

MÙSICA NUEVA

Entrevista CON

Bandit The Rapper

FIRME MEZCAL WWW.OYETODOMUSIK.COM

OTM MAG CREATOR & FOUNDER @ALYSSABACHES

SUBSCRIPTIONS Check out our website for more information

Advertising Rates & Features oyetodomag@gmail.com

Oye Todo Musik. www.oyetodomusik,com

TOP 8

Singles & Albums

oye todo Musik | Mayo 2022

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Amelia Moore crybaby

Yahritza y su esencia Soy el unico

Las Marias La finikera

Luis R Conriquez Nimodo

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Bad bunny un verano sin ti

bandit the rapper faded memories

A$Ap ROCKY D.M.B

Jack Harlow feat.

Drake Churchill Downs

M O D H P A R G O T O H P

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L L I H

C A N ' T F A K E P A S S I O N Y O U

MTO

L L I H

M O D

Y H P A R G O T O H P

MTO

OXICON LATIN MUSIC CONFERENCE

PALM SPRINGS

OYETODOMUSIK.COM

C O M ING S O O N T O

MUST BE 21 AND OVER TO PARTICIPATE

PROMOTIONS

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ARTICLE Get to know more about Firme Mezcal www.firmemezcal.com

BEHIND THE BUSINESS

INTERVIEW

FIRME MEZCAL AN INTERVIEW WITH FIRME MEZCAL

BY ALYSSA BACHES

OTM: Cuéntanos what is Firme Mezcal all about?

The idea of the name was mostly to find a niche

How did you get into the spirits world? How was

but most important to find a word and a name

it born? Cuéntanos todo from the idea to picking

that resonates in the chicano community as well

out the name and everything in between.

as in Mexico and the spanish language actual meaning for firme, not only in Mexico but in

FM: Firme Mezcal is a chicano inspired brand

general the word firme means to be firm, to be

born from the idea of an ancestral spirit with

solid, well made and of a great foundation,

roots to our beloved Mexico and with great pride

but in the chicano Mexican/American slang firme

in our cultural history and pride in both art &

represents many things of the utmost quality, like

religion. Working in the restaurant industry for

a reference when looking at a nice car we say

the last 20 years was a natural step into the

“that's a firme ranfla”, when referencing to a

world of spirits.

beautiful woman it can be referenced as “that's a firme lady” and even to admire, respect and trust

In this case my love for mezcal, the process, the

some one is to reference it as “that's a firme vato”

artisanal methods and simply the spirit itself was

which relates to a worthy respected person and

an easy decision as to why mezcal was the spirit

as mentioned above the simple word “firme”

we would distill.

represents something well done and solid.

OTM: Cuéntanos about Oaxaca, what does it mean to you?

OTM: Why mezcal and not whisky or vodka?

OTM: How would you describe the taste of firme mezcal?

FM: Oaxaca is truly a magical place, lets not forget that mezcal can actually be produced in 9 denominations of origin or 9 states that can legally call the spirit mezcal, but for us Oaxaca is just the “cuna” of mezcal, its the state where the best mezcal is made.

Beautiful sierras and llanos but an amazing coastal area that gives the agaves a very unique characteristic.

FM: Like mentioned above mezcal was just a natural step into an industry where I was already very familiar with tequilas, vodkas and whiskeys, but the ancestral and artisanal ways of mezcal that is known in the world as the most perfect spirit. Mezcal is made from an agave plant that unlike other spirts needs its raw main ingredient over 8 to 20 yrs to mature, so sustainability is a big part of our business plan.

FM: There is a stigma and almost a bad reputation about mezcal that came with very old marketing gimmicks such as that of the worm, that was simply a American marketing idea that gave our spirit a bad reputation, mezcal is best when sipped, slowly enjoyed and like we say “a besos de mezcal” this amazing spirit is very complex and unique with nuances of earthy tones, herbs, spices, woods and fruits.

"OAXACA IS TRULY A MAGICAL PLACE"

We care about mother earth and will do our small part about keeping traditions alive but most important help keep agave around for many many years to come so everyone can enjoy mezcal without depleting resources.

BEHIND THE BUSINESS

“A BESOS DE MEZCAL”

OTM:How would you recommend us to enjoy your mezcal, any tips or recipes you would like to share?

FM: Mezcal is becoming more and more mainstream and is rapidly gaining market share from tequilas but the most traditional ways of drinking mezcal is to simply grab your veladora glass or jicaritas and sip and kiss the elixir of the gods one besito at a time. for recipes please follow our ig and website.

OTM: What makes firme mezcal stand out from the rest?

FM: What makes us stand out from the rest is that we take great pride in the Mexican/American culture with some elements that a lot of us relate to and take great pride in such as ancestral culture like the aztec calendar which is seen in the front of our label, art, which is a huge part of our chicano pride ship and can be seen in the barrios murals, street art, lowriders cars, tattoos and alleyways and one of the most relatable elements in the chicano community is “religion” you can see that in our branding and bottle itself and is very common in chicano art, tattoos, our own living rooms.

These elements set us apart from the rest and will allow our brand to be decorated and packaged in the iconic brown paper bag which is a staple in the barrios hoods.

OTM: What band or artist would you like to see drinking firme mezcal?

FM: As a matter of fact our iconic brown paper bag packaging will allow us to collaborate and work with well renowned artists but also open a great opportunity for new and upcoming artists to decorate our paper bags which can translate to merchandise, art and any template where that bag art can be printed as well. For this 2022 collaboration the famous and influential “Rob The Original” will decorate our paper bag packaging, rob is a social media influencer with a 1.4 million followers reach. Rob has direct links to the music industry with none the least than “bobby dee” who owns bobby dee presents and snoops army along none other than snoop dog.

OTM: Talk to us about patience, I know being in this industry you have to have persistence due to the competition and just the time it takes to make a mescal.

Just like in the music industry there's competition and it takes time to make good music. But I feel that having patience is like having a super power; it doesn't come naturally to everyone.

FM: You are correct, the competition in this industry is not only vast but cut throat, there are big corporate and celebrity owned brands already in the market with huge financial backing and support so patience at least for me and firme mezcal is crucial, we know that our quality is incredible and patience will only help us as we organically and slowly grow.

"THIS INDUSTRY IS NOT ONLY VAST BUT CUT THROAT" OTM: Any tasting events coming soon?

FM: We have some events soon, we are launching as we prepare to open markets in Arizona, New York, Montana, Wyoming, Alaska, Nevada and Texas. We hope to do a tasting launch in each state when the time comes.

OTM: Anything else you would like to share with us?

FM: Come take this wild journey with us, put on some music of your best artist, bring out your veladora cup and sip on some firme mezcal.

Please give our ig page a follow/like at firme_mezcal and visit our website to buy. www.firmemezcal.com

MUST BE 21 AND OVER.

CHECK THEM OUT

LATINOS TRIUNFANDO EN COACHELLA 2022

LIVE MUSIC

LIVE MUSIC

Sin duda alguna este fue unos de mis años favoritos asistiendo a Coachella.

No solo es el primero después de que se canceló por el Covid. Pero es el que ha tenido más música Latina.

Entre los que puede ver estuvieron Grupo Firme, Banda Ms, Karol G, Natanael Cano.

Ed Maverik que de hecho a él lo vi por equivocación me estaba escondiendo del sol.

INDIO, CALIFORNIA - APRIL 17: Karol G performs onstage at the Coachella Stage during the 2022 Coachella Valley Music And Arts Festival on April 17, 2022 in Indio, California. (Photo by Kevin Winter/Getty Images for Coachella)

Pero fue mi mejor error porque me enamoré de la música pero creo que una de sus canciones ya la había escuchado en uno de los miles de reels en instagram.

Me quedé impresionada con su forma de tocar la guitarra.

Me encanta que cada vez están incluyendo a más talento Latino en Coachella.

En resumen me la pase de lo mejor y se me va hacer eterno hasta el próximo año. Ah.. y gracias a Grupo Firme y La MS me quede ronca jaja… o más bien afónica!

#OTMMAG

ON THE COVER M U S I C

&

F A S H I O N

BANDIT THE RAPPER

OTM: Who is Bandit The Rapper?

BTR: James Portley from Philadelphia PA. OTM: How did you become a rapper?

BTR: I always loved music, I grew up hearing my dad play a lot of oldies.

I then had a babysitter that would rap and it influenced me to try and I liked it.

When I tell people that they look at me crazy but it’s the truth I have to keep it real. Hearing her do it then hearing other aspiring artists do it was the biggest influence. I’m from Philly where even the grandmas can battle rap lol.

OTM: Can we talk about your hair? Because I love it! I feel like it's your signature look.

Do you do it yourself or do you get it professionally done? What influences the colors you pick? Etc …

BTR: Thank you. Sure … it has become a signature look. Sometimes I do it myself or ask someone to help me. It’s not as hard as people think it is. I don't have that much hair lol. My mood is the influence for the most part like now I have purple hair and I did that because purple represents royalty and creativity and that’s how I have been feeling the past few months. For breast cancer awareness month I do pink for a friend I lost to breast cancer.

OTM: I got to listen to Faded Memories, I really like it had a retro vibe to it. Can you tell us more about it?

OTM: What has been the biggest obstacle that you've had to overcome in the music industry?

BTR: I appreciate it … that was just me stepping out of my comfort zone and wanting to restore that good feeling in music. When I think of 80s music that’s what comes to mind. So I did a whole 80’s influenced album “Lavender Sunset” which will be coming soon.

BTR: Understanding that I’m my own worst critic is still something I’m working on but I’m almost there. Being a creative is hard but being a creative that’s also a public figure is a full time job I swear.

OTM: Any advice for someone that is trying to make it in the music industry?

OTM: Any new music videos coming out soon?

BTR: I just released the video for “Faded Memories” you can catch it on BET jams , YouTube etc OTM: Do you have a dream venue, festival or event you would like to perform at?

BTR: Coachella!!!!! and definitely The Roots Picnic OTM: Is there any artist you would like to collaborate with?

BTR: Chris Brown, Kanye and J Balvin are my top 3 artist I would like to work with currently.

OTM: Is it safe to say you also like fashion?

BTR: YES!!!! I LOVE FASHION … “when you look good you feel good” that’s not just a saying that’s a fact!

OTM: Who's your favorite designer?

BTR: Chino Arte’ ,who was the very first designer to ask me to perform at New York Fashion Week.

"EVERY GREAT IN THIS BUSINESS HAS STARTED WHERE YOU ARE NOW, THAT ALONE SHOULD BE THE INSPIRATION. IF THEY CAN DO IT AND SUCCEED, WHY CAN’T YOU?" BTR: Don’t let NOBODY talk you out of your dream. Every great in this business has started where you are now, that alone should be the inspiration. If they can do it and succeed, why can’t you?!!

OTM: Anything else you would like to share?

BTR: Thanks to all my fans/ supporters for everything… y’all got “Faded Memories” #4 on the iTunes Charts … and the album “Lavender Sunset” is coming real soon!!!

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