206 713 9902
otisowlcreative@gmail.com
linkedin.com/ryanlybeck
otisowlcreative.com
an Lybec k
MULTIDISCIPLINARY DESIGNER | STRATEGIC THINKER | MARKETING MANAGER
Education
Western Washington University
Bachelor Degree in Design Concentration in Design Production Graduated in 2012
Whatcom Community College Associates in Arts and Sciences Graduated in 2010
Proficiencies & Skills
TECHNICAL SKILLS
Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Express) Figma
Microsoft 365 (Excel, PowerPoint)
Project Management Tools (Workamajig, Trello, Harvest)
Production Design
RFP Documentation
SEO and Analytics SketchUp
Social Media Management Squarespace
HARD SKILLS
Digital & Print Design
Environmental Design
Graphic Design
Identity & Brand Development
Marketing & Advertising
Multidisciplinary Design
Photography & Editing
Typography & Color Theory
UX/UI Design
Visual Communication
SOFT SKILLS
Adaptability
Communication Skills
Creative Direction
Critical Thinking
Cross-Functional Collaboration
Department Budgeting
Department Process & Procedures
Detail Oriented
Enthusiasm & Passion
Leadership & Team Management
OKR Development
Performance Analysis & Improvement
Strategic Thinking
Team Development
Time Management
About
Results-driven senior-level marketer and multidisciplinary designer with over a decade of experience. Proven expertise in developing and implementing marketing strategies, creative development, project management, and team leadership. Experienced at delivering impactful marketing solutions that drive business growth and enhance brand visibility. Skilled in fostering innovation and achieving strategic goals.
Experience
Realogics Sotheby’s International Realty (Seattle, WA)
Brand Manager // 2021 - Present
Lead the brand’s strategic initiatives and develop brand tools that support 300+ real estate brokers.
• Expert in brand mission, marketing and creative processes; manage projects from inception to completion (concepting, budgeting, timelines, stakeholder input and final deliverables).
Collaborate with department and company leaders to drive innovation and create compelling brand content across print and digital marketing deliverables.
Manage a diverse portfolio of initiatives including market reporting, digital media, and campaign orchestration.
• Refine and develop annual digital media strategy, resulting in over 15% follower growth in primary social media channels (Instagram, Facebook, LinkedIn and Youtube).
Increase brand team efficiencies; set and support department goals and create SOP's for department project flow.
• Maintain a client portfolio valued at $1 9B+ annually; determine brand goals and tailor marketing plans to support agent productivity and growth, with ongoing quarterly stakeholder reporting.
Ensure design excellence and industry benchmarks by staying current with the latest marketing and design trends.
• Oversee campaign timelines and performance, leveraging analytics to ensure campaigns meet their strategic goals. Perform regular professional development reviews and address gaps in performance for the brand marketing team (3 direct reports).
MN Custom Homes (Bellevue, WA)
Marketing & Design (Contractor) // 2018 - 2024
Consult with the marketing manager to advise and execute their yearly comprehensive brand strategies.
• Oversee marketing campaign execution and brand development.
Design and develop page layouts, magazine ads, production designs, and digital ads.
• Maintain a distinctive aesthetic that aligns with the luxury positioning of MN Custom Homes.
• Contribute to the company's success by consistently delivering high-quality design work.
Messenger Corporation (Seattle, WA)
Senior Environmental Designer / 2018 - 2021
• Crafted interior wayfinding signage, architectural signage, electric signs, and large format graphics. Contributed to brand development and created RFP documentation. Provided marketing support to enhance brand visibility and client engagement.
• Collaborated with high-profile clients including Whole Foods Market, Metropolitan Market, Tutta Bella, Hulu, Microsoft, SSP America, Centerplate, Burgess Interior Architecture, and JPC Architects.
Tube Art Group (Bellevue, WA)
Environmental Designer / 2012 - 2018
Specialized in interior wayfinding signage, architectural design, and electric signs. Contributed to the custom design department while engaging in special projects.
• Supported Exterior signage and national accounts such as Starbucks, WA Fed, and Homestreet Bank. Met stringent deadlines by collaborating with sales teams and project managers.
• Played a key role in creating marketing deliverables including bid documentation, sales materials, social media assets, and print materials.