206.713.9902 otisowlcreative@gmail.com linkedin.com/ryanlybeck otisowlcreative.com
Education Western Washington University Bachelor Degree in Design Concentration in Design Production Graduated in 2012 Whatcom Community College Associates in Arts and Sciences Graduated in 2010
Proficiencies & Skills TECHNICAL SKILLS Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Express) Figma Microsoft 365 (Excel, PowerPoint) Project Management Tools (Workamajig, Trello, Harvest) Production Design RFP Documentation SEO and Analytics SketchUp Social Media Management Squarespace HARD SKILLS Digital & Print Design Environmental Design Graphic Design Identity & Brand Development Marketing & Advertising Multidisciplinary Design Photography & Editing Typography & Color Theory UX/UI Design Visual Communication SOFT SKILLS Adaptability Communication Skills Creative Direction Critical Thinking Cross-Functional Collaboration Department Budgeting Department Process & Procedures Detail Oriented Enthusiasm & Passion Leadership & Team Management OKR Development Performance Analysis & Improvement Strategic Thinking Team Development Time Management
an Lybeck
MULTIDISCIPLINARY DESIGNER | STRATEGIC THINKER | MARKETING MANAGER
About Results-driven senior-level marketer and multidisciplinary designer with over a decade of experience. Proven expertise in developing and implementing marketing strategies, creative development, project management, and team leadership. Experienced at delivering impactful marketing solutions that drive business growth and enhance brand visibility. Skilled in fostering innovation and achieving strategic goals.
Experience Realogics Sotheby’s International Realty (Seattle, WA) Brand Manager // 2021 - Present • • • • • • • • • •
Lead the brand’s strategic initiatives and develop brand tools that support 300+ real estate brokers. Expert in brand mission, marketing and creative processes; manage projects from inception to completion (concepting, budgeting, timelines, stakeholder input and final deliverables). Collaborate with department and company leaders to drive innovation and create compelling brand content across print and digital marketing deliverables. Manage a diverse portfolio of initiatives including market reporting, digital media, and campaign orchestration. Refine and develop annual digital media strategy, resulting in over 15% follower growth in primary social media channels (Instagram, Facebook, LinkedIn and Youtube). Increase brand team efficiencies; set and support department goals and create SOP's for department project flow. Maintain a client portfolio valued at $1.9B+ annually; determine brand goals and tailor marketing plans to support agent productivity and growth, with ongoing quarterly stakeholder reporting. Ensure design excellence and industry benchmarks by staying current with the latest marketing and design trends. Oversee campaign timelines and performance, leveraging analytics to ensure campaigns meet their strategic goals. Perform regular professional development reviews and address gaps in performance for the brand marketing team (3 direct reports).
MN Custom Homes (Bellevue, WA) Marketing & Design (Contractor) // 2018 - 2024 • • • • •
Consult with the marketing manager to advise and execute their yearly comprehensive brand strategies. Oversee marketing campaign execution and brand development. Design and develop page layouts, magazine ads, production designs, and digital ads. Maintain a distinctive aesthetic that aligns with the luxury positioning of MN Custom Homes. Contribute to the company's success by consistently delivering high-quality design work.
Messenger Corporation (Seattle, WA) Senior Environmental Designer / 2018 - 2021 • • • •
Crafted interior wayfinding signage, architectural signage, electric signs, and large format graphics. Contributed to brand development and created RFP documentation. Provided marketing support to enhance brand visibility and client engagement. Collaborated with high-profile clients including Whole Foods Market, Metropolitan Market, Tutta Bella, Hulu, Microsoft, SSP America, Centerplate, Burgess Interior Architecture, and JPC Architects.
Tube Art Group (Bellevue, WA) Environmental Designer / 2012 - 2018 • • • • •
Specialized in interior wayfinding signage, architectural design, and electric signs. Contributed to the custom design department while engaging in special projects. Supported Exterior signage and national accounts such as Starbucks, WA Fed, and Homestreet Bank. Met stringent deadlines by collaborating with sales teams and project managers. Played a key role in creating marketing deliverables including bid documentation, sales materials, social media assets, and print materials.