2025 OTDA Winter Conference OTDA Winter Conference ATS Training Dates Training Dates
2025 Academic Scholarship 2025 Scholarship
Editor: Adam Moffatt
President: Charley Kriksic
President’s Message
Charley Kriksic
Box 1178
P: 289-887-4046
E: amoffatt@otda.com (General) E: accounting@otda.com (Accounting) W: www.otda.com
Dundas St.
ON N4S 1H5
P: 519-537-5596
F: 519-537-8209
E: info@barneyprinting.com W: www.barneyprinting.com
“YOUR STRENGTH IS IN OUR NUMBERS”
The OTDA is recognized by industry and government as the representative body of the Independent Tire Dealers of Ontario.
Charley Kriksic, President Consumers Tire
Charmaine Carvalho, Vice President Chloride Canada
Rejean Murray, Secretary O.K Tire Service (Val-Rita)
Alexa Labrecque Provincial Tire Distributors
Bruce Barnim Tirecraft Ontario
Dan Bender Tire Discounter Group
Eric Gilbert Ericway Tire
Erik Fielding Fielding Tire and Auto
Harold Boake Steelcase Tire
Jeremy Hanford Hanford's Tire & Service
Logan Shearer, Director Tirecraft Ontario
Ryan Burke, Director The Tire Terminal
Adam Moffatt, Executive Director OTDA
Ifyou're not receiving regular OTDA emails, make sure we have your current email address!
OTDA Academic Scholarship Program Eligibility
i. The applicant must be a full-time employee, or an immediate family member (natural/adopted/step, or spouse) or legal ward of a person who is a full-time, permanent employee, for at least one year by a company that is a member in good standing with the Ontario Tire Dealers Association, and;
ii. The applicant must have been accepted to attend an accredited post-secondary institution or vocational-technical school within Canada and have registered for classes for the upcoming semester ;
iii. The applicant must be registered as an Automotive Apprentice with the government of Canada and be actively working as an automotive apprentice within the automotive sector.
Application Details
All applications submitted must include the following:
i. The applicant must submit a résumé, not to exceed three typewritten pages, outlining the following:
- their education and GPA to date
- any involvement in extracurricular activities
- any academic honours or any community or volunteer work
o The applicant must also submit reference letters that confirm their involvement or achievements
o Reference letters cannot be from family members and must speak to the achievements of the applicant
APPLICATION PROCESS OPENS MARCH 17 Application Deadline May 30
ii. The applicant must submit a letter from an OTDA member confirming the current employment of an immediate family member
iii. The applicant must submit a confirmation of registration along with a tentative course schedule from an accredited post-secondary institution
Awarding of Scholarship
A successful scholarship award winner will demonstrate the following qualities:
i. They know their strengths and weaknesses
ii. They show leadership and communication skills
iii. They display passion and are driven to succeed
iv. They have a strong sense of community and assist others
v. They have long-term goals and a plan to achieve them
All applications will be reviewed and awarded by the OTDA Academic Scholarship Committee; scholarship recipients will be notified by August 15th of the scholarship year.
Freedom of Information and Privacy
Application Deadline
Applications be submitted to the Scholarship Committee via email and:
- applications will be accepted via any other means of submission
- applications will be accepted after the deadline date
- Incomplete or illegible applications will not be considered
The information collected in this application will be used for the sole purpose of assessment, evaluation, and promotion of the OTDA Scholarship Program. It will not be used for any other purposes.
Blue Mountain Resort
Collingwood, Ontario
2025 OTDA WINTER CONFERENCE RECAP
Building
Connections, Sharing Insights
The 2025 OTDA Winter Conference at Blue Mountain Resort brought together 98 registrants, representing over 20 suppliers, 30 dealers, 2 associations, and several industry guests. Over three days, attendees engaged in insightful discussions, explored industry trends, and forged valuable connections that will continue to benefit their businesses.
A Successful Gathering of Industry Professionals
The conference covered key areas of interest for the tire industry:
• : Experts shared strategies to boost sales and adapt to evolving consumer trends, including the importance of integrating with today’s business landscape. Thank you to our retail panellists, .
• Industry leaders discussed supply chain challenges, opportunities, and the future of tire distribution. Thank you to our Distribution and Wholesale panellists,
The Tabletop Show also added significant value, allowing attendees to explore products, services, and foster new partnerships.
Acknowledging the Contributors
This event would not have been possible without the expertise and contributions of our speakers. A special thank you to and our keynote speaker, . Your presentations provided valuable insights and played a key role in this year’s conference.
We also appreciate the generous support of our sponsors, whose contributions helped make this event possible. Their commitment to our industry is invaluable. Please take a moment to recognize them on pages 18 & 19.
Looking Ahead to 2026
While we have not yet announced the dates or location for the 2026 OTDA Winter Conference, we’re already looking forward to delivering an even more impactful event next year. Stay tuned for updates as we build on the success of this year’s conference and continue to offer unparalleled opportunities to learn, connect, and grow.
Thank you
to everyone who made the 2025 OTDA Winter Conference such a memorable experience. We look forward to seeing you in 2026!
TirePressureMonitoringSystems(TPMS)
2025
ATS TRAINING SCHEDULE
Although not mandatory in Canada, tire dealers should still feel an obligation to their customers to ensure TPMS systems are in working order before they leave the shop.
AUTOMOTIVE TIRE SERVICE (ATS) TRAINING
Sometimes, this is easier said than done, especially if the customer refuses to have the work completed or if you don’t have a properly trained tire technician who understands TPMS.
Certified Automotive Tire Service (ATS) is a 300-level certification program that provides in-depth and comprehensive instruction on the recommended procedures for servicing modern automobile and light truck tires.
For shops not currently offering TPMS service work, this is an untapped revenue stream that should be considered. It still boggles my mind that a tire shop would send a customer to a competitor's location to perform TPMS service! In any event, a tire shop and technicians need to have access to current and up-to-date equipment, understand TPMS installation, and be trained on how to properly program sensors, systems and
Certified ATS is designed for professional passenger and light truck tire technicians, so the subjects range from the relationship between torque and clamping force to the TPMS relearn procedures on domestic and import vehicles.
• TIA Automotive Tire Service (ATS) Manual
• TIA Certified ATS Technician Certificate
• 13 TIA Certified ATS Technician Uniform Patches
Certification is valid for two years, at which time you will receive notification from the OTDA and TIA that it is time to recertify. The Recertification Exam is available online, allowing for easy access anytime and anywhere within the window of availability.
The OTDA lead Automotive Tire Service (ATS) Level 300 training course has 4 modules and hands-on training specifically covering TPMS.
Technicians can expect to learn basic TPMS knowledge, system identification, system and sensor programming, system re-learn techniques and TPMS troubleshooting.
Not sure if your techs need training, ask them one simple question. “How many functions does the TPMS dash light have, and what are they?” If they didn’t know there are 2 functions, the telltale and malfunction indicator lamp, it might be time for a TPMS
Dates
March 24, 25, 26 April 14, 15, 16 June 25, 26, 27
Since tire dealers are expected to have a higher level of tire expertise than the average consumer, it is important that we ensure our staff is not only trained, but fully understands the requirements of today's cars, trucks and equipment.
or to register for a class,
The Power of Customer Retention
I n the tire industry, competition is fierce, and standing out can be challenging. While many dealers focus on acquiring new customers, it’s important not to overlook the significant value of customer retention. Loyal customers are not only more likely to return for repeat purchases, but they also serve as advocates for your business, driving word-of-mouth referrals. Retention strategies can lead to long-term profitability, stronger customer relationships, and sustainable growth
Why Customer Retention Matters
1. Cost Efficiency
It costs 5–7 times more to acquire a new customer than to retain an existing one. Marketing campaigns and promotions to attract new business can be expensive, while satisfied, returning customers often require less convincing.
2. Repeat Revenue
A loyal customer is more likely to return for regular tire maintenance, seasonal changeovers, and replacements. They trust your expertise and will often choose your services over competitors, even if prices are similar.
3. Word-of-Mouth Referrals
Satisfied customers become your best marketers. They’ll recommend your business to friends, family, and colleagues, helping you acquire new customers organically.
4. Higher Lifetime Value
Retained customers are more likely to spend more over their lifetime. As their trust in your business grows, they’re open to higher-ticket purchases, like premium tires, additional services, or seasonal storage.
Strategies to Retain Customers and Build Loyalty
1. Offer a Loyalty Program
Reward your repeat customers with perks like discounts on services, free rotations after a set number of visits, or exclusive promotions. A well-designed loyalty program incentivizes customers to keep coming back and demonstrates your appreciation.
2. Deliver Exceptional Customer Service
Customers remember how you make them feel. Train your staff to be friendly, knowledgeable, and attentive to customer needs. Personal touches, like remembering a customer’s name or vehicle details, create a sense of trust and connection.
3. Stay Top-of-Mind with Reminders
Use email or text messaging to send service reminders for seasonal tire changes, alignments, or maintenance. Proactive communication shows customers you care about their safety and convenience.
4. Make Service Easy and Convenient
Customers are more likely to return if the experience is seamless. Offer online booking, transparent pricing, and timely service. Consider options like pick-up and drop-off services or express appointments to save customers time.
5. Provide Value-Added Services
Stand out by going beyond basic tire sales and repairs. Offer free tire pressure checks, tire health assessments, or seasonal workshops on tire care. These small but impactful services create a positive impression and keep customers engaged.
6. Engage Through Social Media and Content
Use social media to share helpful tips, promotions, or behind-the-scenes looks at your business. Posting relatable content, such as reminders about the importance of winter tires or how to check tire tread, keeps your brand visible and builds trust.
7. Collect and Act on Feedback
Ask for customer feedback and act on it. Whether it’s through surveys or reviews, showing customers that their opinions matter fosters loyalty. If a problem arises, resolve it quickly and professionally to turn a negative experience into a positive one.
The Bottom Line
In the tire business, customer retention isn’t just about getting people back through your doors—it’s about creating lasting relationships that generate trust, satisfaction, and advocacy. By focusing on loyalty, you can create a foundation of repeat customers who support your business year after year. Remember, happy customers are loyal customers—and loyal customers are the backbone of any successful tire dealership.
TO OUR SPONSORS
Gold Sponsor
Silver Sponsor
Breakfast Sponsor
Tabletop Sponsors
Member Benefits
Preferred Vendor Programs
TRAINING PROGRAMS
Automotive Tire Service – essential training on tire safety, repair, and installation, equipping technicians with the skills and knowledge for industry-leading service.
MEMBER RESOURCES
Industry Advocacy – Representing members' interests at the provincial and national levels.
Networking Opportunities – Access to exclusive events, workshops, and annual conferences.
Industry News & Updates – Email communications and newsletters with insights on regulations, market trends, and industry best practices.
Discount Programs – Savings on products and services through partner discounts and group purchasing power.
Marketing & Promotion – Featuring member businesses on the OTDA website, social media, or other OTDA publications.
Sponsorship & Advertising – Opportunities to sponsor OTDA events or advertise through association channels.
Federated Insurance
Tailored insurance programs designed specifically for tire dealers.
Just Quote Me Elavon
Flexible credit and debit processing with no long-term contracts.
Esso Mobile
Enjoy savings at the pump with exclusive fuel discounts.
Marks Commercial Save on workwear and in-store essentials.
Hertz
Exclusive savings on car and truck rentals.
Staples
Affordable prices on business essentials and office supplies.
Events
OTDA Winter Conference – bringing the industry together for insightful panels, networking opportunities, and a showcase of the latest trends and innovations in the tire and automotive sectors.
OTDA Golf Classic - a fun, networking event that brings members together for a day of golf and industry connections.
FCA Canada
Special offers on Dodge, Jeep, and Chrysler vehicles.
Deluxe Canada
Savings on payroll, printing, and other business needs.
SAFETY SAFETY CORNER
Tips for Preventing Slips, Trips and Falls at your Business
By Workplace Safety & Prevention Services (WSPS)
While they may seem harmless, slips, trips and falls are some of the most common causes of workplace injury. These incidents can lead to debilitating injuries for workers, and high costs for employers, says WSPS Health & Safety Consultant Norm Kramer.
Norm offers two examples:
• A worker rushes outside in snowy, wet weather to start a vehicle to warm it up. He slips, realizes he’s falling, and uses his arm to cushion the impact. The worker has suffered a dislocated shoulder and must wear a sling, attend physiotherapy, and miss work for months. For the employer, this may mean higher workers’ compensation and health care costs, as well as costs to hire a replacement worker.
• A worker is pulling tires down from a storage rack. They step back, trip on a pile of boxes left lying on the floor. The worker falls, hitting their head on the concrete. The worker calls in sick the next day. Two weeks later, the worker passes away as a result of the head injury. The employer is charged under provincial legislation and is fined $60,000.
“Employers need to be particularly proactive when it comes to prevention because the potential for slips, trips and falls is everywhere,” notes Norm.
Slips, trips, and falls can be categorized into two types:
1. Same Level: These incidents occur at ground level, such as slipping, tripping, falling, or losing balance while walking on an uneven, cluttered, poorly lit or slippery surface.
2. Elevated or Working from Heights: These incidents involve falling from places off the ground, like ladders, staircases, or elevated work surfaces (e.g. scaffolds); anything higher than 3 metres.
Continued on page 26
Continued from page 24
8 Tips to Prevent Slips, Trips and Falls
Slips, trips and falls can occur on the shop floor, in the store front, while products are being loaded/unloaded, while working at heights on ladders and while travelling between the outside and inside, to name a few.
Create a safer and healthier environment for your workers (and customers) by following these tips for reducing slips, trips, and falls in your workplace:
1. Implement good housekeeping practices:
• Clean up spills and wet surfaces immediately. “Common areas prone to slips, trips and falls, include high traffic areas and entrances,” says Norm.
• Keep walkways and aisles clear of obstacles and clutter.
• Ensure proper storage and organization of materials.
2. Regularly inspect and maintain flooring, including cleaning and repairing cracks or uneven surfaces. Also pay attention to doorway mats during wet winter months.
3. Ensure adequate lighting on walkways, staircases, and high-traffic areas. “Also consider outdoor lighting levels,” suggests Norm. During low light conditions in the fall and winter, it is more difficult to see obstructions, such as imperfections on the pavement or doorway thresholds. “During regular inspections, walk the perimeter of your building when it is dark outside to identify hazards and determine risks.”
4. Use brightly coloured warning signs to alert workers to a slip hazard, such as wet floor signs. When the hazard is gone, remove the sign. “If left in place indefinitely, warning signs will not be taken seriously,” cautions Norm.
5. Identify the causes of unsafe behaviours (e.g. rushing, distractions, overreaching, fatigue). Is your company sending the message that productivity is more important than health and safety? Are you communicating your policies and practices effectively? Are supervisors adequately enforcing your practices?
6. Don’t forget about seasonal risks. For example, pools of melted snow in transition areas, or icy patches on potholes in the parking lot. Repair potholes and take the time to clear snow and apply salt and sand as appropriate. Norm suggests stocking up on salt/sand and keeping it readily available close to the hazard or walking path. Remember that not only are your workers at risk, but also any customers, contractors or suppliers onsite,” notes Norm.
7. Ensure workers and other visitors don’t track in rain or snow. “Make sure you have mats in place at each entrance so that those entering the building can dry their feet before walking on your floor.” Replace mats if they become saturated with water. Make sure this is part of your housekeeping protocol with assigned responsibility.
8. Don’t overlook risks associated with ladders and mobile equipment.
• Choose the right ladder for the job; approximately one metre more than the height you wish to reach.
• Ensure ladder is fully opened, in locked position and on level ground.
• Never place ladder upon unstable surfaces.
• Always face the ladder when ascending and descending.
• Maintain three points of contact with the ladder at all times.
• Fall protection and training may be required when task has you more than three metres from the ground.
Encourage workers to report hazards and near misses. Take immediate action to correct the problem.
TIRES & WHEELS
•Fast delivery, simple & efficient service
•Intuitive, easy-to-use ordering platform
•Partnerships with a broad range of global manufacturers
In appreciation of our OTDAaffiliated tire retailer partners, we are giving you the chance to win your tire purchase from Distribution Stox.
Until April 30 202 , every purchase of tires from Distribution Stox by an OTDA will be automatically entered with a chance to win their purchase. Every purchase from us is another chance to win!
Prize will be awarded in the form of a prepaid gift card by your local Distribution Stox Account Manager.
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Wheel
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