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October 2017 | $6.00

The Holiday Issue

How to Increase Sales This Season Discover the Best Products For Your Customers’ Holiday Looks Show Coverage

BRONNER BROS. 2017 COVERAGE


INTRODUCES

JOJOBA OIL & UCUUBA BUTTER COLLECTION

PROTECTIVE STYLES Braid-up fabulous protective styles with ease and comfort – no breakage or tightness on the scalp. Great for cornrows, box braids, weaves and extensions. C

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October 2017


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October 2017

c ont en t s

T he Holiday I s s u e

10 Editorial Letter Tis the Season to Sell

108 Product Spotlight ORS Olive Oil Hues

크리스마스를 맞이한 판매준비

12 Expert Advice

How to Preserve Your Edges

16 Marketplace Glow Up!

22 How Should You Sell It? Cosmetic Trial Stations 어떻게 판매해야 하나? 화장품 테스트 섹션

43 Urban Call Briefs

Leadership Profiles in Beauty

From the Natural Nation 60 Notes by Shannon Kwit Fall Cocktail For Natural Hair

70 Clipper Tips The Best Part

66 Top Sellers

Leave-In Conditioners

We take a look at the five most popular leave-in conditioners and determine why they’re such hot sellers at Jinny Beauty Supply.

62 Feature

How to Have a Lucrative Holiday Season

by Scott Zangwill The fourth quarter doesn’t have to be your slowest season. In fact, with a little advanced planning, your holidays can be spent serving tons of new customers and selling more merchandise than ever before. Take advantage of the holiday shopping season with these tips.

28 Finished Product Marula Oil

by Natasha Bhalla Marula Oil is the latest nature-derived discovery that’s rousing the beauty industry. This multi-purpose miracle oil comes from Marula trees in Africa. Today, the traditional cosmetic and cooking uses of the oil have inspired beauty manufacturers to incorporate it into skin and hair care goods, making it one of the most coveted ingredients in beauty products.

72 Therapy Trends

Sampling the Holiday Spirit

86 Industry News 94 BIR Bits 97 Coupons 104 Show Calendar / Ad Index 106 Reader Feedback 독자 피드백

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OTC Beauty Magazine October 2017

ON THE COVER: Xtreme Beauty International wants

your customers to experience clear, rejuvenated skin, thanks to its Peel

Off Black Mask. This product not only

includes activated charcoal, but it has the ability to clear pores and remove toxins in one use.


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URBAN Make any fantasy a reality with these new shades… Sugar Plum

Desert Rose

Night Indigo

Denim Blue

Camo Green

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See what all the ZZ is about! Top Influencer loving SPARKS!

@Laurenrohrer • 289k followers

©2017 Beauty Perfection. All Rights Reserved. 1-855-9-SPARKS. To learn more, please visit www.sparkscolor.com | OTC Beauty Magazine October 2017

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c ont en t s

30 Knowledge To Know Safe Straightening

48 Business Tips

4 Ways to Improve Inter-Generational Decision Making

By Jenny Hogan Your beauty store demographic is most likely a multicultural mix with different hair types and textures. With the ongoing popularity of hair straightening products and tools for all types of hair care clients, make sure you are offering healthy hair straightening solutions.

By Jill Johnson Making decisions is always difficult. It is hard enough when the decision needs to be made by a group of like-minded peers; but the hardest type of decisions to make are those in which there are multiple generations involved in the process. Enact these four critical approaches to ensure their decision-making involvement stays on track and is focused on moving to an outcome that matters.

안전한 스트레이트닝 여러분의 스토어 고객층은 아마도 다양한 모발 종류와 질감을 가진 다문화의 집합일 것입니다. 모든 종류의 헤어케어 고객들을 위한 직모제품들과 도구들이 현재 인기를 끄는 가운데, 당신이 건강한 헤어 스트레이트닝 해결책을 제공하고 있는지 확인하세요.

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결정을 내리는 것은 언제나 어렵습니다. 같은 뜻을 가진 동료들이 함께 결정을 내리는 것 조차도 힘듭니다. 하지만 결정을 내리기 가장 어려운 경우는 여러 세대가 연관된 경우입니다. 이럴 경우에는 어떻게 하나요? 당신ㅎ의 결정에 영향을 미치는 세대들이 최고의 성과를 내기 위해서는 네 가지 중요한 방법을 통해 모두가 결정을 내리는데 참여하고 실제 중요한 결정을 내리는데 집중하게 해야 합니다.

Trend Alert: Enhancing Hair Art With Color

From permanent tattoos to shaving the side of the head for an edgy look, millennials want a look that will make a statement. While this group can be very expressive with their image, they are also more likely to regret the permanence of tattoos. That’s why temporary designs are becoming increasingly popular and why color-enhanced hair art is the next best thing. 트렌드 상식: 색상으로 헤어 아트 영구적인 문신에서부터 측면 머리를 면도하는 일에 이르기까지, 밀레니엄 세대는 머리로 자신을 표현하는 것을 원합니다. 이 그룹은 자신의 이미지에 대해 강하게 표현할 수 있지만, 문신을 한 것에 대해 후회할 가능성이 더 큽니다. 그래서 한시적인 디자인이 점점 인기를 얻고 있으며 컬러를 강화한 헤어 아트가 차선책이 되고 있는 이유입니다.

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다세대 구룹에서 결정을 이끌어 내기 위한 4가지 방법

Reading Labels

by Dr. Edward Tony Lloneau When you’re reading the label on the back of a product, it’s easy to get overwhelmed. Does the order of ingredients matter? And what should consumers look for when considering a product purchase? 라벨 탐구 제품 뒷면의 라벨을 읽는다면 질려 버리기 쉽습니다. 재료의 순서가 중요한가요? 소비자가 제품 구매를 고려할 때 무엇을 찾아야 할까? 라벨 판독의 중요성에 대해 자세히 알아보자.

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OMG! Office Management Guide: Four Keys to Run Your Company with Confidence

by Janice Janssen Statistics seem to be against the likelihood of even half of new businesses staying open to celebrate their fifth anniversary. According to Small Business Trends nearly half of new businesses won’t make the cut. Here’s how to make sure your business isn’t a part of that statistic. 놀랄 만한 사무실관리 가이드: 자신감 통계에 따르면 새로운 비즈니스의 절반이 5주년 기념일을 축하하기도 전에 문을 닫는다고 합니다. Small Business Trends 에 따르면 “50%가 약간 넘는 스몰 비즈니스가 처음 4년 이내에 실패한다.” 라고 한다. 성공적인 사업을 유지하는 4가지 핵심 포인트를 짚어보자.

58 Beauty Ambassador

Styling Tools Beauty Ambassador

by Terri Taricco-Cropp Tiny Curling Irons for Holiday Curls

76 Show Coverage

The 70th Annual Bronner Bros. International Beauty Show

Thousands attended the highly-anticipated imulticultural beauty show.

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CEO:

Ann Jhin

Editor:

Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Editor:

Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Art Director:

Sam Choi support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Evonne Jordan Dr. Edward Lloneau Sonja Watford-Mair Natasha Bhalla Jenny Hogan Shannon Kwit Terri Taricco-Cropp Jill Johnson Janice Janssen Scott Zangwill

Columnists:

Kenny Duncan Lafayette Jones Elayne McClaine

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store

owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving

products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 8

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Editorial Letter by Jessica De Vault Hale

‘TIS THE SEASON TO SELL Editor

I always enjoy this time of year. October is right on the cusp of the holidays. The celebration of pumpkin spice, tinsel, baked turkeys and Christmas trees is only a month away. And that means there will be tons of holiday parties and family gatherings on the horizon. I, like many of your shoppers, will want to look my best for each of these festive occasions. You can bet that your customers will be getting into the holiday spirit soon, and that means your store will need to change course a bit to keep up with the new demands. Fourth quarter can be dismal for many businesses. But during last year’s holiday season, the National Retail Federation reported that the retail industry felt an increase in sales by 4 percent. There’s no reason why your store can’t share in this growth. Beauty supply stores can consider this season to be a chance to sell more inventory and gain new customers. Personally, much of my shopping takes place around this time of year, because many of my favorite stores will have some wonderful deals. Do you have any special deals planned for Black Friday or Christmas? If not, we’ll show you how to make the best of this time of year in the How to Have a Lucrative Holiday Season article on page 62. This season, sleek hairstyles with tons of shine will be high on the priority list, too. So stock up on products that will help your customers accomplish this look by checking out the Marketplace on 16. You’ll have a bit of time before the holidays to get ready for what could be a great selling time for your store. Don’t miss out on this opportunity. After all, ‘tis the season.

크리스마스를 맞이한 판매준비 저는 한 해 중 이 시기가 항상 즐겁습니다. 10월은 할로윈 휴일이 끝나는 시점 입니다. 펌킨 스파이스, 틴설, 구운 칠면조 및 크리스마스 트리로 축하 할 시기가 불과 한 달 남았습니다. 그리고 이 의미는 할리데이 파티와 가족 모임이 수 차례 있을 것이라는 것 입니다. 저는 수많은 쇼핑객들처럼 이 축제 시즌마다 최선을 다 할 것 입니다. 고객이 곧 축제 시즌에 맞는 물품을 찾게 될 것이라는 사실을 알면 매장은 고객들이 새롭게 원하는 것을 충족 시켜주기 위해 조금씩 코스를 변경해야 한다는 것을 의미합니다. 4분기는 많은 사업의 성과가 저조 할 수 있습니다. 하지만 작년 연휴 기간 동안 전국 소매업 연합은 소매업 판매량이 4% 증가한 것으로 나타났습니다. 귀하의 상점이 이러한 사업 성장을 같이 하지 않을 이유는 없습니다. 미용 용품점은 이번 시즌에 더 많은 상품을 판매하고 새로운 고객을 확보 할 수 있는 기회로 만들 수 있습니다. 개인적으로, 저는 이 시기에 많은 쇼핑을 합니다. 내가 자주가는 상점 중 많은 곳에서 맘에 드는 프로모션이 있기 때문입니다. 블랙 프라이데이 또는 크리스마스에 특별 할인이 있으신가요? 그렇지 않으면, 62 페이지에 유익한 연말 연시를 보내는 방법 기사에서 올해의 가장 좋은 시간을 만드는 방법을 저희가 보여 줄 것입니다. 이번 시즌에는 빛나게 윤기나는 헤어 스타일을 먼저 다룰 것 입니다. 따라서 16 페이지에 있는 시장을 확인하여 고객이 이 스타일을 표현할 수 있도록 도움이 되는 제품을 구입하시기 바랍니다. 연휴가 시작되기 전에 잠시 시간을 내어 상점에서 판매 준비를 할 수 있습니다. 이 기회를 놓치지 마십시오. 어쨌든, 크리스마스 시즌입니다.

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Expert Advice by Evonne Jordan

How to Take Care of Your Edges Hair loss, especially around the edges is all too common for black women. Whether you wear your hair natural or relaxed, edges speak volumes about your hair health, and just how well you maintain your overall look, period.

Hairline-Friendly Ingredients • Water hydrates the hair and body. It helps regulate the circulatory system, which feeds the hair follicle, which then stimulates hair growth.

Stress, hereditary, diet and even our obsession with wearing weaves, braids

• Castor oil is a great oil to promote hair growth and control hair loss.

and lace front wigs can damage your hair line. There are other ways you

Castor oil carries ricinoleic acid and omega-6, which accelerate blood

can get thinning edges. Excessive pulling, tugging, tight ponytails and buns

circulation the scalp, hence increasing hair growth. It also fights scalp

are not good for you if you make them too tight. The edges of your hair are very thin and fragile, which means they are more likely to break or come out. So take time to give your edges some love.

Scalp stimulating oils and treatments

infections and dandruff.

• Shea butter is a natural ingredients that is great for nourishing hair. It also has inflammatory properties which help to heal the scalp to re-grow.

• Peppermint oil can help stimulate hair growth because of its ability to increase blood circulation around the scalp.

There are many victims of hair loss, so we have to learn to educate ourselves on what do to keep our hairline and scalp intact. To give your hair

Maintaining Your Edges

moisture, you can use products like Evonne Essentials Sweet Citrus Touch

To stop breakage and maintain your edges, try managing your stress, have a

Magic Growth Balm or Strengthening Serum

balanced diet and changing your hairstyling

Growth Oil. These products have natural

routine to include safe low maintenance

ingredients in them such as shea butter,

styles. You can also reduce heat styling, stop

Vitamin E oil, castor oil and more that gives

using harsh chemicals (i.e. dyes, bleaches,

your hair the nourishment that it needs.

relaxers, etc.), give your hair moisture,

These products not only smell and feel

loosen up the styles that may cause tension

amazing, but they also contain ingredients

on the scalp and wear a silk scarf.

that are known to nourish and stimulate the

The hair edges for many women are often the

scalp and hair. Whichever product you use,

victims of constant abuse. It’s time we took

you need to massage the oils, liquids and/

better care of our hairlines. We have to treat

or creams into your edges with your fingers.

our edges like royalty. We must pay attention

Do not use the bristle of a brush. That does

to our hair needs and take the time to treat

not help your edges.

and repair our hair.

Meet Evonne Jordan

Evonne Jordan, author and founder of Evonne Essentials Healthy Hair Care Products, is a motivational speaker. She holds a Master of Business Administration (MBA) degree with a minor in Human Resource Management. She is also the owner of Evonne Essentials Beauty Supply Store and Salon in Madison, Alabama. In 1994, after finishing cosmetology college, she opened a nail and beauty salon called Fashion Nails where she pampered clients from head to toe. She has a passion to help others reach their goals. Contact Evonne Jordan at evonne@evonneessentials.com or call 256-325-0525.

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M A R K E T PLACE

GLOW UP

Shine with products that give hair and skin a healthy glow

The holidays are right around the corner and that means customers will be looking for sleek, stylish looks for their office parties and family events. They’ll be on the hunt for products that will make styling quicker and easier and will give them the polish they need to shine at every holiday function. Stock up on these items to ensure your customer is glowing from head to toe.

HAIR POLISHER

Smooth and shiny styles will always be a holiday mainstay, but burning your hair to accomplish this look is not ideal. Customers looking to safely style their hair with heat will appreciate the new Fantasia Hair Care Hair Polisher Heat Protector Styling Gel. Enriched with wheat protein, this gel not only increases moisture and strengthens the hair but it also conditions the strands and protects damaged tresses from further heat styling. www.fantasiahaircare.com

SMOOTH SKIN

During the colder months, we have to take extra care of our skin to ensure it remains soft and moisturized. But it’s easy to neglect this responsibility during the hustle and bustle of the holidays. That’s why customers will love the Carotis Lightening Glycerin. This oil leaves the skin and even hair feeling luxuriously smooth. Enriched with antioxidants and Vitamin A, the lightening glycerin will help the skin retain its moisture on the coldest of days. www.mitchellbrands.com

WASH AND DEFINE

When setting one’s hair is not in the schedule, a quick wash-and-go can easily be done with Beautiful Textures Curl Definer Mousse. Ideal for curly, wavy, kinky-coily or frizzy hair, this product can define curls and create a silky smooth finish with its moisture-rich formula. www.beautifultextures.com

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OTC Beauty Magazine October 2017


SO WAVY

For the gentleman who enjoys shiny hair waves, he’ll love the Wavebuilder Deep Wave Forming Pomade. It’s light finish helps build, create and hold waves with minimal product. Most importantly, the stunning shine comes without the greasiness. www.wavebuilder.com

STRETCHED, STRAIGHTENED STRANDS

No one has time to deal with damaged tresses and fried ends from excessive heat. That’s why Elasta QP Olive Oil and Mango Butter Curl Wax comes in handy during the holiday season. Not only does this butter give excellent heat protection and leaves the hair soft with incredible shine, but it’s ideal for reversion-resistant heat styling so hair remains straighter longer. www.elastaqp.com

HAIR REFRESHER

Maintaining softness and sheen is the priority for curly-haired customers this season. Help them achieve that goal by offering Carol’s Daughter Hair Milk Refresher Spray. The lightweight spray can give textured-hair a boost of moisture and redefine and renew one’s style without weighing the hair down. Plus, the agave nectar in the product keeps frizz at bay. www.carolsdaughter.com

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M A R K E T PLACE GLOW UP

NATURAL FINISHING SPRAY

Once you’ve styled your hair, top it off with a product that won’t leave residue or build up. Isoplus Natural Remedy Olive Oil Oil Sheen uses natural conditioners and protective oils that soothe the hair and scalp. A quick spray leaves the tresses with long-lasting shine. www.isoplus.com

MULTIPURPOSE PRODUCTS

There’s nothing like a product that multitasks. The Mane Choice Pink Lemonade and Coconut Curl Boosting Sherbet is the perfect workhorse for any curly customer’s arsenal. This cream can be used for wash-and-go styles, twist and braid outs, while also fortifying the hair with its biotin and vitamin ingredients. www.themanechoice.com

COLORED EDGES

When life gets busy, customers may not always have time to touch up their roots or keep their hair dyed when those pesky gray hairs begin to appear. GroHealthy Shea and Coconut Color Edges can be of great help for those shoppers. The product has a tint to it - available in dark brown and black – that can temporarily hide grays. And the coconut in the product adds shine and helps promote edge growth, while the shea butter nourishes the root and soothes the scalp. www.mmproducts.com

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Boost Your Sales The Natural Way

Lift Sales and Watch Products Move Off Of the Shelf

MONEY MAKER

tomers Give Your Cus

erves IT! s e D ir a H r You

Leading all natural brands in the market with

97% to 100%

Natural Ingredients

Most Natural Products for Curly Hair that Really Works! Fights Frizz and Defines Curls that last all day

Contact Your Local Distributor For More Details! Customer Orders: customerorders@naturalhair.org #taliahwaajidbrand

www.naturalhair.org OTC Beauty Magazine October 2017

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M A R K E T PLACE GLOW UP

FRIZZ-FREE FESTIVITIES

Dancing all night at company holiday parties can result in fuzzy hair and tons of flyaways. Customers looking to keep their hair under control in any holiday situation will love the ORS Defining Shaper Holding Spray. This spray helps control frizz in straight or curly styles and it has the smoothing properties of Brazilian Pequi Oil. www.orshaircare.com

SEASONAL COLORS

Many customers will be asking stylists for darker hair for the fall, and they’ll likely want that change by the holidays. So keep hair colors in stock that customers will request like the rich shades in the Sparks Hidra Color Natural collection. Each color has great gray coverage and high-gloss shine. www.sparkscolor.com

HOLIDAY GLAM

Shoppers will undoubtedly be looking for special touches for their festive look, especially when they have plans to attend holiday cocktail parties and events. Ardell Faux Mink Lashes 812 are a great accent to any glamorous makeup look. These natural looking lashes are made of extra-fine fibers that are strategically longer in the center of the eye, to give an eye-opening effect. www.ardelllashes.com

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How should you sell it? by Sonja Watford-Mair

Customers don’t just drop by the beauty supply store for their hair care needs. Many affordable

How can OTC retailers utilize cosmetic trial stations to effectively sell more makeup at their stores? “When it comes to cosmetics and beauty products, millennials lead the way. They are the largest generation in

cosmetic brands

America, with women ages 18-34, and make up the biggest portion of the 13 billion cosmetic industry sales.

can be found in

This generation is impacting how, why, and where cosmetic buying is being done. Capitalizing on these factors

these stores, and

can equate to more sales for OTC retailers.

are a significant

Beauty supply stores that offer affordable makeup choices, can now compete with the expensive department

draw for shoppers.

stores. More cosmetic shoppers are using social media to make purchase decisions. A recent poll found that the

But like at any store, consumers like to test out a makeup product before purchasing

number of consumers who would rather check out a product’s reputation or price comparison on their smart phone - versus asking a salesperson for assistance - climbed to 58 percent. This shift is why some companies have released try-on and how-to apps to increase consumer knowledge without the help of salespeople. Shoppers have now turned to experts on YouTube, Facebook, and bloggers to keep up with the latest trends. Keeping this in mind, here are a few suggestions to maintaining and increasing cosmetic sales in retail stores:

– that’s where

Testing – Testing is vital to today’s cosmetic shopper. It’s also one of the reasons specialty stores are so successful.

cosmetic trial

It offers a playground for consumers to test and decide what they want to purchase.

stations come into

Advertise – Make customers well aware of the beauty products and brands that are carried. Remember to

play.

advertise just as you would hair and other products.

Enhance – Keep makeup areas clean and well lit, popular brands well stocked and request testers and support from manufacturers. Provide tissues, mirrors and supplies to keep customers engaged. As buying patterns shift, make your customer’s cosmetic experience one that will keep them returning. Make it fun!”

Sonja Watford-Mair, Manufacturer Representative Briggs Market Masters, Inc. www.briggsmm.com

If you have input you’d like to share regarding this question, send an email to editor@otcbeautymagazine.com. Your response could be featured in the November issue! 22

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어떻게 판매해야 하나? by Sonja Watford-Mair

OTC 소매 업체는 화장품 테스트를 활용하여 어떻게 더 많은 화장품을 매장에서 효과적으로 판매 할 수 있을까요?

고객은 헤어 케어가 필요할 때만 뷰티 서플라이 스토어에 방문하는 것은 아닙니다. 이러한 매장에는 많은 저렴한 화장품 브랜드를 쉽게

“화장품과 미용 제품에 관해서는 밀레니엄 세대가 주도하고 있습니다. 미국에서 가장 많은 세대이며, 18세에서 34세 사이의 여성들로 130억개의 화장품 산업 판매의 소비자 중 가장 많은 부분을 차지하고 있습니다. 이 세대들은 화장품 구매를 어떻게, 왜, 그리고 어디에서 하고 있는지에 대해 큰 영향력이 있습니다. 이러한 요소를 활용하면 OTC 소매 업체의 판매량을 늘릴 수 있습니다.

구매 할 수 있기 때문에 많은 소비자들이 매장을 찾게 됩니다.

저렴한 메이크업 제품을 구입할 수 있는 미용 용품점은 이제 값 비싼 백화점과 경쟁 할 수 있습니다. 더 많은 화장품 구매자는 소셜 미디어를 이용하여 구매 결정을 합니다. 최근 설문 조사에 의하면 매장 직원에게 도움을 요청 하기 보다는 스마트 폰으로 제품 평가 가격 비교를 확인하려는 소비자의 수가 58% 로 증가했다고 합니다. 이러한 변화로 인해 일부 회사는 매장 직원의 도움 없이 지식을 높이기 위해 테스트 사용 및 방법을 알려주는 앱을 출시하고 있습니다. 구매자들은 이제 유튜브, 페이스북 및 블로거 전문가의 최신 트렌드를 따라하고 있습니다.

소비자들은 다른 상점과 마찬가지로 구매하기 전에 메이크업 제품을 테스트하는

이에 따라, 소매점의 화장품 매출 유지 및 증가시키는 데 도움이 되는 몇 가지 내용을 다음과 같이 소개해 드립니다.

것을 선호하는 데 바로 이곳이 화장품을 테스트

테스트 - 테스트는 오늘날의 화장품 구매자에게는 필수입니다. 전문점이 성공한 이유 중 하나이기도

해 보는 곳 입니다.

합니다. 소비자가 구매하려는 제품을 테스트하고 결정할 수있는 놀이터를 제공합니다.

광고 - 고객이 가지고 다니는 미용 제품과 브랜드에 대해 잘 알 수 있도록 해 주세요. 헤어와 다른 제품과 마찬가지로 광고하는 것을 잊지 마세요.

가치향상 - 메이크업 영역을 깨끗하고 밝게 유지하고, 인기있는 브랜드는 재고가 충분하도록 유지하며 테스터 및 제조업체의 지원을 요청하세요. 고객의 관심을 유지할 수 있도록 티슈, 거울 및 샘플을 제공하세요. 구매 패턴이 바뀌면서 고객의 화장 경험으로 매장에 다시 올 수 있도록 해주세요. 재미있게 만들어 주세요!”

Sonja Watford-Mair, 제조사 대표 Briggs Market Masters, Inc. www.briggsmm.com

위와 관련하여 질문이 있으시다면 editor@otcbeautymagazine.com 로 보내주십시오. 11월호에 여러분의 의견이 채택될 수도 있습니다! 24

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OTC Beauty Magazine October 2017


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©2017 The Wella Corporation, Woodland Hills, CA 91367 CSM2017-1420

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Finished Product by Natasha Bhalla

The Beauty Industry’s

New Miracle Cure: Marula Oil

Marula Oil is the latest nature-derived discovery that’s rousing the beauty industry worldwide. This multipurpose miracle oil comes from Marula trees in Africa. It is used in food and on the skin by locals, who for centuries have revered the oil’s invaluable properties. Consisting of a variety of beneficial fats and antioxidants, Marula Oil is harvested by local women and extracted from the nuts and shells of the Marula tree’s fruits and is now being used in a variety of cosmetics and skin care products. The uses and benefits of Marula Oil reach far and wide. For thousands of years, women in rural areas of Africa have cracked the Marula Fruit’s nut by hand to unearth kernels containing the treasured oil. Once the kernels are removed from the shell, they are put into a pressing machine, and then handpressed to extricate the oil. The process of harvesting the oil is simple, yet tiresome, and allows the oil to be used in a variety of ways. The Tsonga people of South Africa and Mozambique have used the oil to cleanse, moisturize and soften the skin and babies are often lathered in the oil to keep their skin smooth and healthy. The Bushmen and Bantu tribes of Africa cooked with the oil and include it in baked items as a spice, and the Venda tribe tenderized meat with it. Today, the traditional cosmetic and cooking uses of the oil have inspired beauty manufacturers to incorporate it into skin and hair care goods, making it the latest, coveted component in beauty products. Marula Oil gives the industry’s most popular oils - coconut and argan some serious competition. It has an exceptionally high oxidative stability, making it resistant to spoilage and rancidity. This oxidative stability makes the oil ideal for use in cosmetics that require a sustained shelf-life. The high composition of antioxidants and fatty acids in the oil make it beneficial to the skin, nails and hair, both when used externally, and internally when incorporated into the diet. The oil’s nutty yet floral fragrance is delicate and appealing and the oil is non-comedogenic, meaning it doesn’t clog pores. Furthermore, Marula Oil’s light and fast-absorbing texture allow for quick and easy application without leaving a greasy residue.

Skin benefits

Marula Oil is hugely beneficial when used directly on the skin. The oil is super hydrating, without being slick and greasy, and hence, doesn’t clog pores and can be used on all skin types (including skin prone to acne and breakouts). It can be used as a moisturizer and as a cleanser. The oil’s high nutrient content makes it healing to red, itchy skin and prevents scarring from acne and blemishes. Marula Oil fights sun damage and wrinkles, and protects against environmental assailants, including pollution, strong wind and free radicals. Comprised of Omega 6 and Omega 9 fatty acids and vitamin E, the oil is an

Meet Natasha Bhalla

excellent reverser of chapped skin and conditions like eczema and dermatitis. It fights aging and stretch marks and can be used all over the body, from face to toes, as a moisturizer and even cleanser.

Hair benefits

High in oleic acid and vitamin C, Marula Oil can be used to moisturize and restore the hair as well. Just a little of the oil goes a long way in the hair, and its lightweight texture is easily absorbed into hair strands without making them look and feel oily. Marula Oil coats, smooths and seals hair strands and sooths the cuticle, making the hair more shiny, soft and manageable. It also protects the hair shaft from environmental toxins and aggressors, and also from heat and styling damage. The variety of antioxidants, fatty acids, vitamins and nutrients in the oil create a protective shield to keep the hair from being burnt and damaged by the use of blow dryers, curling irons and other tools. In addition to applying the oil to the hair, the oil can also be incorporated into conditioners to create a deeply moisturizing mask.

Nail benefits

Marula Oil is also beneficial for use on the nails. The oil strengthens weak and brittle nails and smooths cuticles. The many nutrients and vitamins in the oil support the nail bed and keep the nail from splitting, bending and breaking. As the oil absorbs quickly, it can be used on hands and finger tips without the fear that it will make its way on other things and leave greasy marks.

Benefits of cooking with Marula Oil

Cooking with Marula Oil can be very useful for the diet and can translate into healthier skin, hair and nails. The oil’s high nutritional content and stable properties make it ideal for use over high heat, unlike other popular oils. When incorporated into the diet, Marula oil supports cell walls, combats inflammation and provides nutrients essential to fighting disease, aging and general illness. The high volume of essential fatty acids, vitamins and antioxidants in the oil support all systems of the body, and can help repair damage done to cells while also healing the digestive system. Clearly, Marula Oil is the new wondrous ingredient being incorporated into beauty products and its benefits are extensive. Known as “The King of Fruits” in Africa, the oil is high in nutrients, beneficial fats and antioxidants. This antiaging, healing and deeply moisturizing oil is coveted by beauty professionals and consumers alike for its amazing value. While the incorporation of the oil is relatively new to beauty, its many benefits will continue to propel its use in more products over the next few years.

Natasha Bhalla is a health, wellness and beauty coach who has been in the beauty industry for almost 15 years. Natasha has experience both behind the chair as a makeup artist and as a marketing and communications professional who has worked with a variety of beauty companies. Her mission is to help individuals become their healthiest versions naturally, by eliminating toxins from their diets, as well as from their beauty regimen. Natasha works with both individuals and corporations, and creates programs that encourage and motivate a healthy, beautiful lifestyle. www.pranawellnessandhealth.com

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K t K Knowledge to know by Jenny Hogan

Safe Straightening

How to Direct Customers to Healthier, Safer Options For Their Hair Straightening Needs

안전한 스트레이트닝 직모를 원하는 고객을 위해 더욱 건강하고 안전한 방법 알아보기 Your beauty store demographic is most likely a multicultural mix with

여러분의 스토어 고객층은 아마도 다양한 모발 종류와 질감을 가진

different hair types and textures. With the ongoing popularity of hair

다문화의 집합일 것입니다. 모든 종류의 헤어케어 고객들을 위한

straightening products and tools for all types of hair care clients, make

직모제품들과 도구들이 현재 인기를 끄는 가운데, 당신이 건강한 헤어

sure you are offering healthy hair straightening solutions. It is especially

스트레이트닝 해결책을 제공하고 있는지 확인하세요.

vital that customers with chemically processed hair, thinning hair or hair

가공된 모발, 얇은 모발, 그리고 탈모를 겪는 고객들이 화학 또는 열

loss practice healthy straightening techniques, with products designed specifically to rehydrate hair after chemical or heat processes. You can offer temporary solutions that are applied as part of a hair straightening blow-out or longer-lasting chemical services that offer alternatives to formaldehyde application.

화학적으로

처리 후 재보습을 할 수 있게 특별히 고안된 제품들을 사용하여, 건강한 스트레이트닝 기술을 사용하는 것이 특히 중요합니다. 여러분은 드라이를 통해 헤어 스트레이트닝을 하는것과 같은 일시적인 해결책을 제공하거나, 프롬알데하이드(fomaldehyde) 의

대용적인

화학물들을

이용하여

장기적인 해결책을 제공할 수 있습니다.

Chemical-Free Straightening For

more

permanent

straightening

케미컬을 사용하지 않는 스트레이트닝

solutions, look for systems that offer results while still being free from toxins.

좀 더 장기적인 스트레이트닝 해결책을

Gregorio Luciano of Dominican Magic

원하시면, 독성물질의 사용없이 결과를

Hair

제공하는

Care

has

developed

effective

straightening options that offer results without formaldehyde. Dominican Magic includes ingredients native to the Dominican Republic, using coconut oil and shea butter for muchneeded hydration. Luciano has a background in chemistry and researched for years to develop his own healthy straightening alternatives. He says, “Formaldehyde straighteners that release harmful gas are unfavorably toxic

Dominican

시스템들을 Magic

Hair

찾으세요. Care의

Gregorio Luciano는 프롬알데하이드 없이도 결과를 내는 효과적인 스트레이트닝 방법을 개발했습니다. Dominican Magic은 도미니카 공화국의 원재료들을 사용하며, 정말 필요한 보습을 위해 코코넛기름과 시어버터(shea butter)을 이용합니다. Luciano는 화학관련 이력이 있으며, 자신만의 건강한 스트레이트닝 방법을 개발하기 위해 수년간 연구를 했습니다. 그는 “프롬알데하이드

for both hairstylists and clients. We offer four different formaldehyde-free

스트레이트너는 독성 가스를 방출하여 고객 및 헤어스타일리스트

straightening systems in our product portfolio. The first system uses urea

모두에게 해를 끼칩니다” 라고 말합니다. 저희는 제품 포트폴리오에

and a sulfide complex combined with hydrolyzed quinoa, hydrolyzed

프롬알데하이드가 없는 4가지 스트레이트닝 시스템을 제공합니다.

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31


keratin and wheat protein to break the disulfide bonds in the hair. Due to a

첫번째 시스템은 hydrolyzed quinoa, hydrolyzed keratin, 그리고

very small molecule size, the formulation is able to penetrate the hair follicle

밀 단백질이 결합된 urea와 sulfide의 복합체를 사용하여 머리카락에

and infuse the proteins into the hair bond, which causes straightening.”

있는 disulfide 결합을 끊습니다. 매우 작은 분자 크기로, 이 혼합물이 모낭까지 침투하여 단백질을 머리카락 연결고리에 흡착시킴으로써,

For smoothing and frizz control, the company uses a combination of glycolic acid, hydrolyzed protein and glyoxylic acid that unlike formaldehyde, is able to cross-link to the hair bonds without producing harmful gas. For those customers with ultra coarse hair texture, the company offers a traditional hair relaxer in two categories with a lye and a no-lye relaxer. In all of these systems, coconut oil and shea butter play an important role. Coconut oil provides important hydration, stimulates hair growth and helps prevent hair loss. Coconut oil is able to penetrate the hair

스트레이트닝을 가능케 합니다. 부드러움과 곱슬머리를 위한 관리를 위해, 이 회사는 glycolic acid, hydrolyzed protein 그리고 glyoxylic acid의 혼합물을 사용하여, 프롬알데하이드와는 달리 해로운 가스의 생산 없이 hairbond까지 연결을 가능케합니다. 매우 굵은 모발을 가진 고객들을 위해서는, 잿물 (lye)과 무잿물(no-lye)의 두 가지 전통적인 모발 릴랙서(relaxer)를 제공합니다. 이 모든 시스템에 있어, 코코넛기름과 시어버터가 중요한 역할을 합니다. 코코넛 기름은 중요한 수분을 제공하고, 모발성장 촉진 및

shaft and is rich in amino acids for moisturizing. Combined with silicone,

모발손실을 방지합니다. 코코넛기름은 모간을 침투할 수 있으며 수분을

the coconut oil is pushed further into the hair cuticle, lowering the surface

위한 아미노산이 풍부합니다. 실리콘과 함께 적용하면, 코코녓기름이

tension for better penetration and more consistency. Luciano shares, “In

머리 표피 깊숙히 침투되어 표면장력을 낮춤으로써, 침투력과 일관성을

the Dominican Republic, due to our African, European and indigenous

향상시킵니다. “아프리카, 유럽, 그리고 원주민의 계통을 물려받았기

ancestry we have dealt with a variety of hair textures. Over the generations,

때문에, 우리는 도미니카 공화국에서 다양한 질감의 머리카락을 상대해

our ancestors have used ingredients that can truly be used for all types of

왔습니다. 세대를 거치면서 저희 선조들은 모든 종류의 머리카락에

hair. Our hair care product system reflects that philosophy and respects the

실질적으로 사용할 수 있는 원료들을 사용했습니다. 저희 헤어케어 제품

integrity of the hair by offering natural and safe solutions for straightening.”

시스템은 바로 이 철학을 반영하여, 자연적이고 안전한 스트레이트닝

Beautiful Blowouts

가 말합니다.

For a temporary solution lasting up to three weeks, consider a blowout

해결책을 제공함으로써 머리카락의 건강을 존중합니다.”라고 Luciano

아름다운 드라이

service. Paulette Wilson has been a licensed cosmetologist for over 30 years

3주까지 지속되는 일시적인 해결책으로는, 드라이 서비스를 고려해

and specializes in ethnic hair care in her native Miami, Florida. Wilson is

볼 수 있습니다. Paulette Wilson은 지난 30년이 넘게 전문 미용사로

an educator for Dominican Magic Hair Care and

일했으며, 플로리다 마이에미에서 소수인종

travels to cosmetology schools to demonstrate

헤어케어를

hair straightening techniques. Although Wilson

Wilson은 Dominican Magic Hair Care

specializes in ethnic hair care she emphasizes

the fact that hair straightening and conditioning

직접 보여주기 위해 미용 학교들을 방문하고

is universal. “Hair is hair. It is all the same and

있습니다. Wilson은 소수인종 헤어케어를

just differs in texture. We want to treat it well and

전문으로

help clients with dry or damaged hair whether they are ethnic or Caucasian. Our local Miami weather affects our hair and we need moisture,” Wilson said. “We use products with coconut oil, avocado and aloe to naturally condition the hair.” After the blowout is washed out; the client’s natural curls will return healthier and stronger than before the service.

전문적으로

교육자이며

하고

있습니다.

헤어스트레이트닝

하지만,

기술을

헤어스트레이트닝/

컨디셔닝은 같은 것이라고 강조합니다. “ 머리카락은 그냥 머리카락이에요. 다 같은 머리카락이며, 단지 질감만 달라요. 저희는 머리카락을 잘 다루려고 노력하며, 매마르거나 손상된 머리카락을 가진 고객들을 소수 또는 백인이든 상관없이 도와줘요. 마이애미 기후가 머리카락에 영향을 줘서 수분이 필요해요,”라고 Wilson이 말했습니다. “저희는 코코넛기름, 아보카도, 그리고 알로에를 사용하여 자연적으로 머리카락을 관리해요.” 드라이가 잠잠해질 때 쯤이면, 고객들의 자연스런 곱슬머리가 서비스

The blow-out technique will involve a roller set and blow drying. As there

전보다 더 건강하고 활기 있게 돌아올 것입니다.

is a high amount of heat involved, you must use high-quality support products that properly protect and hydrate the hair. By offering these

이 드라이 기술을 위해서는 롤러 세트와 드라이가 필요합니다. 열을 많이

quality products for professionals, you can assist customers in their pursuit

사용하므로, 머리카락을 적절히 보호하고 보습하는 고급 보조 제품들을

for healthier, straighter strands. Wilson advises that hair stylists ensure

사용해야만 합니다. 이 양질의 제품들을 전문가들에게 제안함으로써,

their clients use top notch products at home, as well. High-end products can be offered in local beauty supply stores. “The Dominican Magic Silk 32

OTC Beauty Magazine October 2017

고객들이 더 건강하고 곧바른 머리카락을 가질 수 있게 도와줄 수 있습니다. Wilson은 또한, 헤어스타일리스트들이 고객들이 집에서 최상급의 제품들을 사용하고 있는지 확인할 것을 권장합니다. 고급


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33


Shine Hair Serum is a nice silicone spray for blow dry use that gives great

제품들은 근방 뷰티스토어에서 찾을 수 있습니다. “The Dominican

shine, and I use the Thermal Protector Spray before flat iron use to protect

Magic Silk Shine Hair Serum은 머리카락이 멋지게 빛나게 해주는

against heat damage,” Wilson said.

드라이용 실리콘 스프레이 입니다. 그리고 저는 플랫 아이언(flat iron) 사용 전에 Thermal Protector Spray 를 사용하여 열로 인한 손상을

With all of your beauty store options for hair straightening, always emphasize safety and damage control. Thermal protectors, deep conditioners, hair masks, shine serums, the best quality blow dryers, flat irons and heat tools should be on hand. With the proper prevention, hot tool use and after care, straightened hair can be healthy, silky and full of shine. The Dominican Magic Hair Care brand includes five lines for the treatment

방지합니다.”라고 Wilson이 말했습니다. 뷰티 스토어에 있는 수 많은 헤어 스트레이트닝 옵션들 가운데, 항상 안전과 손상관리를 우선으로 하세요. 열 보호기, 커디셔너, 헤어 마스크, 샤인 세럼, 최고급 드라이기, 플랫 아이언, 그리고 열기구들을 가지고 있어야 합니다. 적절한 열기구 사용 및 처 후 관리로 펴진 머리카락을 건강하고 부드러우며 윤기 있게 할 수 있습니다.

of dry, damaged, haircolor-treated, processed and thinning hair. For more

The Dominican Magic Hair Care 브랜드는 드라이, 손상, 염색,

information on Dominican Magic Hair Care products and education, call

가공, 그리고 얇아지는 머리카락을 위한 다섯가지 라인을 포함합니다.

(914) 668-5895 or visit: www.DominicanMagic.com. Dominican Magic

Dominican Magic Hair Care 제품들과 교육에 관해 더 알아보려면,

is located 460 South 10th Avenue, Mount Vernon, New York 10550.

(914) 668-5895로 전화하거나 www.DominicanMagic.com을 방문하세요. Dominican Magic은 460 South 10th Avenue, Mount Vernon, New York 10550 에 위치합니다.

Meet Jenny Hogan

Jenny Hogan is the Media Director at Marketing Solutions, a full-service marketing, advertising and PR agency specializing in the professional beauty and spa businesses. A massage therapist and esthetician with over 17 years in the industry, she writes on the topics of wellness and beauty. For more information, contact 407-395-9007, visit www.MktgSols.com or send an email to MktgSols@MktgSols.com. Jenny Hogan은 프로페셔널 뷰티 및 스파 사업을 전문으로 하는 풀서비스 마케팅/광고/PR 에이젼시인 Marketing Solutions의 미디어관장 입니다. 더 많은 정보를 위하여 407-395-9007로 전화, www.MktgSols.com 방문, 또는 MktgSols@MktgSols.com 으로 이메일을 보내주세요.

34

OTC Beauty Magazine October 2017


ls

a mic

No

e Ch h rs

Ha

Introducing our gentle skin care line for babies, made with naturally derived olive oil. Olive Babies is infused with nature’s best ingredients such as aloe

NO Parabens, Sulfates & Phthalates.

vera, argan oil, shea butter and oatmeal to gently mositurize, soothe and comfort your precious little one’s skin and hair.

Afam Concept Inc. Chicago, IL 60629 Watford WD24 7GN,UK TEL: (800)-262-2326 MADE IN USA Visit www.OliveBabiesUSA.com OTC Beauty Magazine October 2017

35


K t K Knowledge to know

TREND ALERT:

ENHANCING HAIR ART WITH COLOR Graff*Etch gives creative barbers a cutting edge with colored pencils 트렌드 상식: 색상으로 만드는 헤어아트 Graff*Etch는 창조적인 미용사들에게 채색 연필과 같은 최첨단 기술을 제공합니다.

From permanent tattoos to shaving the side of the head for an edgy look,

영구적인 문신에서부터 멋을 위해 옆 머리를 면도하는 일에 이르기까지,

millennials want a look that will make a statement. While this group can

밀레니엄 세대는 자신을 나타내는 것을 좋아합니다. 이 세대는 자신의

be very expressive with their image, they are also more likely to regret

이미지에 대해 표현을 할 수 있지만, 또한 그들은 영구적 문신을 후회할

the permanence of tattoos. That’s why temporary designs are becoming

가능성도 큽니다. 그러므로 한시적인 디자인이 점점 인기를 얻고

increasingly trendiest

popular. in

expressions

are

The

있습니다.

한시

디자인의

temporary

가장 세련된 것은 헤어 아트

hair

디자인으로,

art

손과

채색

designs, a form of graphic art

연필만 있으면 그래픽 아트를

created on bare scalps with

창조할 수 있다는 것입니다.

colored pencils.

Graff*Etch 연필이 시중에 나왔을 때 큰 화제를 불러

The trend caught on when

일으켰습니다.

대담하고

Graff*Etch pencils hit the

밝은

미용사의

scene. Specifically designed

에칭에 태깅하고, 그려내고,

for tagging, tracing and filling

채우기

in

무한한 가능성을 제공하고

barbers’

etchings

with

색상으로 위해

미용사들은

bold, bright color, Graff*Etch

있는

pencils give barbers limitless

사용합니다. Linda Eisner는

possibilities. Linda Eisner, the

Graff*Etch의

founder of Graff*Etch, has

화장품 업계에서 30년 이상

been in the cosmetics industry

Graff*Etch

근무했으며

연필을

설립자로서

고품질

채색

for more than 30 years and prides herself on her high-quality pencils.

연필에 자부심을 가지고 있습니다. 다채로운 도구에 대한 아이디어는

The idea for the colorful tools came to her in 2009, when she debuted her

2009년 플로리다 주에서 개최된 올랜도 미용 트레이드 쇼에서

36

OTC Beauty Magazine October 2017


natural eyeliner Pencil Me In at the beauty trade show Premiere in Orlando,

자연스러운 아이라이너인 Pencil Me In를 처음으로 시연했습니다.

Florida. Professionals such as Major League Barbers and renowned barbers

저명한 미용사인 Nieves Almaraz와 Charlie Lopez는 그녀의 부스에서

Nieves Almaraz and Charlie Lopez approached her booth to purchase the

채색 연필을 사고 싶어 했습니다. 전문가들은 고객의 두피에 예술적

pencils. Professionals were using their razors

디자인을 만들기 위해 면도기와 가위를 사용해

and clippers to create artistic designs on their

왔습니다. 편리하게 사용 가능한 채색 연필은 색을

customers’ scalps. It turned out that the colored

더하고 날카로운 각을 만들고 헤어라인과 턱수염을

pencils came in handy to add color, create sharp

채우기 위해 쓰이고 있습니다.

angles and fill in hair lines and beards.

채색 연필을 사용하여 머리 디자인에 생명을 불어 넣는 것은 특별한 시작이 되었습니다: 머리카락을

Using the pencils to bring hair designs to life

위한 그래피티 예술.

turned out to be the start of something special:

“그 순간, 나는 머리카락을 위해 채색 연필을

graffiti art for the hair.

판매해야 된다는 것을 깨달았습니다” Eisner는 그녀의 온라인 약력에서 언급했습니다. “처음에는 아이라이너 연필

“At that moment, I realized I had to sell pencils for hair,” said Eisner in her

브랜드가 헤어아트에 완벽하다고 생각했습니다. 내가 발견한 것은

online biography. “Initially, I thought my eyeliner pencil brand would be

특별한 화장품 연필조차도 헤어 아트 색소에 대한 요구 사항을 충족시킬

perfect for hair art. What I discovered is even extraordinary cosmetic pencils

수 없다는 것입니다.”

do not meet the special requirements for coloring in hair art.”

Eisner는 바로 면도한 피부의 민감성에 수용할 수 있게 채색 연필을 다시 만들었습니다. 또한 그녀는 채색 연필을 창조적인 디자인을 위해

Eisner reformulated the pencils to accommodate the sensitivity of a

크리미하고 잘 섞을 수 있게 만들었습니다. 각각의 연필은 깎기 도구가

newly-shaved scalp. She also made sure the pencil colors were creamy and

내장되어 있으며 길이는 약 7inch (17.8 cm)입니다. 모든 연필은

blendable, allowing for more creative reign. Each pencil comes with a built-

무향이며, 알레르기 테스트를 거쳤고, 파라벤과 석유는 사용하지

in sharpener and is about 7 inches long. All of the pencils are fragrance-free,

않았습니다. 가장 뛰어난 것은, 색이 한시적으로 유지된다는 것입니다.

allergy tested and paraben and petroleum free. The best part: The colors are

마음이 바뀌었다면, 색을 씻어내면 됩니다. 그러나 고객이 땀을 흘린

temporary. As quickly as someone can change their mind, they can also wash

경우에는 색이 유지됩니다.

the color out. But the color stays put, even if the customer sweats.

예술적인 헤어 아트는 성장이 둔화할 가능성 없이 인기가 나날이 높아지고 있습니다. 그리고 Graff*Etch의 인기 있는 채색 연필은

By the looks of it, graphic hair art is picking up steam with little chance of

전국의 미용실에서 점점 유명해지고 있습니다.

slowing down. And Graff*Etch’s popular colored pencils are making their

Jinny Beauty Supply는 Graff*Etch 채색 연필을 8개 세트로 판매하고

mark in barber shops across the nation.

있습니다. 색은 흰색, 빨간색, 파란색, 노란색, 초록색, 주황색, 검은색 그리고 하늘색 등이 있습니다.

Jinny Beauty Supply now offers Graff*Etch pencils in packs of eight. Colors include white, red, blue, yellow, green, orange, black and light blue.

OTC Beauty Magazine October 2017

37


K t K Knowledge to know by Dr. Edward Tony Lloneau

Reading Labels Understanding the fine print and choosing the right products 라벨 탐구 라벨의 작은 글씨들을 이해하여 올바른 제품을 선택하세요. In my last article, it was stated that the ingredient that attracted you to a

저의 지난번 기사에서, 여러분의 구미를 당겼던 성분이 다른 성분들보다

product may contain less of that item than other ingredients listed on the

덜 함유될 수도 있을 것이라고 언급했었습니다. 재료는 제품에 많이

back of the label. This can be determined by remembering that ingredients

함유되어 있는 순서대로 나열 되어야 하기 때문입니다. 대부분의 헤어에

must be listed in the order that exists in the product. If a product contains

유익한 성분들이 너무 강력해서 소량만 필요한 경우가 많기 때문에, 이

less of a preferred ingredient than expected that’s not necessarily a bad thing,

말에 오해의 소지가 있을 수 있습니다. 예를 들어, 한 잔의 커피는 96%

because most hair-benefiting ingredients are so potent that it only requires a small amount to bring about the advertised results. For example, a cup of

가 물입니다. 그 이상의 성분이 포함되어 있다면 너무 강해 커피 맛을

coffee is 96 percent water. Any more than that would render it too strong to

즐길 수 없을 것 입니다. 대부분의 샴푸와 세제 제품은 85~95%가

enjoy. Most shampoos and dishwashing products are 85 to 95 percent water.

물입니다. 하지만 원하는 효과는 충분히 낼 수 있습니다.

Yet that is sufficient for its intended purpose. 아르간, 올리브, 코코넛, 호호바 오일, 비타민, 시어 버터, 비오틴, 케라틴,

So popular benefiting conditioners such as argan, olive, coconut and

알로에 베라, 라놀린 등 컨디셔너 광고에 가장 효과가 좋은 성분들은

jojoba oils, vitamins, shea butter, biotin, keratin, aloe vera, lanolin, and etc. are in most products in the amount that would best benefit its advertised purpose. The other items in the product, such as gels, deionized water, creams, mineral oil and others serve as a base to support and encapsulate the advertised substance. Another good example of this is a hair relaxer. Less than 2 percent of the total product is the active ingredient that makes it work.

대부분의 제품에 함유되어 있습니다. 젤, 탈염수, 크림, 미네랄 오일 및

기타 제품과 같은 기타 항목은 광고를 하고 있는 성분을 도와 주기 위한 기본 역할을

As an informed consumer, you should know how to read labels, and understand them.

As an informed consumer, you should know how to read labels, and understand them. If you tried to use 100 or even 50

합니다. 이에 대한 또 다른 좋은 예는 헤어 릴랙서입니다. 전체 제품의 2% 미만이 유효 성분입니다.

정보를 받은 소비자로서 라벨을 읽고 이를 이해하는

방법을

알고

있어야합니다.

100% 또는 50%의 활성 물질을 사용 하려고 하면 너무 걸쭉 해지고

percent of an active substance, it would be too thick, too sticky, too potent, to

끈적거리며 너무 강해 헤어 컨디셔너로써의 역할을 수행할 수 없습니다.

be of any useful purpose as a hair conditioner. Too much of a good thing can

좋은 것이 너무 많으면 오히려 더 나빠질 수 있습니다. 제품의 기본

be devastating. And not understanding the basic ingredients in a product

성분을 이해하지 못하는 것도 위험 할 수 있습니다.

can also be dangerous. 38

OTC Beauty Magazine October 2017


Beware of Products Labeled Protein

단백질이 표시된 제품주의

Many cosmetologists are attracted to products that claim to contain protein.

많은 미용사들은 단백질을 함유하고 있다고 주장하는 제품에 끌립니다.

Indeed they probably do contain protein but not the types that can best

사실 제품들은 단백질을 함유하고 있지만 모발에 가장 적합한 유형은

benefit the hair. Unless the product identifies the type of protein on its

아닙니다. 제품 라벨에 표시된 단백질 유형을 확인하지 않는 한, 해당

label, you should be suspicious of that item and even those that do identify the protein. You should be aware of what type of proteins best benefit the hair. Chemistry and biology have identified the contents of varying types of proteins from many different sources, such as animals, plants and minerals. Actually, all matter that comprises this earth is derived from these three sources. The protein that can best be absorbed by the hair are referred to

“ understanding

Not the basic ingredients in a product can also be dangerous.

as keratin, amino acids, polypeptides (PPT) and animal hydrolyze. All of these terms refer to a protein from basically the same source, which is the hoof an animal such as a pig, horse, goat, cow, etc. The hoof of an animal is the same substance as the cuticle layer of the hair shaft, as well as some inner structures of the hair shaft. When they take the hoof of an animal and process it into the finished

품목 및 심지어 단백질로 표시된 품목까지 의심해야합니다. 어떤 타입의 단백질이 모발에 가장 좋은지 알고 있어야합니다.

화학 및 생물학은 동물, 식물 및 미네랄과 같은 다양한 곳에서 나오는 다양한 단백질 유형을 식별했습니다. 사실, 중요한 점은 이 지구를 구성하는 것이 이 세 원천으로부터 나온다는 것 입니다. 단백질은 케라틴, 폴리펩타이드 (PPT) 및 동물 가수 분해가 될 수 있습니다. 이 모든

용어는 기본적으로 돼지, 말, 염소, 젖소 등과 같은 동물의 발굽과 같은 원천 단백질을 의미합니다. 동물의 발굽은 기본적으로 모간의 표피층과 동일한 물질입니다. 동물의 발굽으로 우리가 액체 단백질로 알고있는

product that we know as liquid protein, the process is known as hydrolyzing,

완성된 제품으로 가공 할 때는 가수분해로 알려져 있는 과정을 거치므로

hence the term animal hydrolyze.

동물 가수 분해라는 용어를 사용합니다.

OTC Beauty Magazine October 2017

39


Many so-called liquid proteins on the market contain soy protein which is

시장에서 소위 액체 단백질이라고 하는 것은 식물성 원료에서 추출한

derived from a vegetable source. Although it is not harmful to the hair, the

콩 단백질을 함유하고 있습니다. 이것은 머리카락에 유해하지

hair cannot and will not absorb it, because this type of vegetable protein is

않지만, 머리카락은 이 성분을 흡수할 수도 없고 하지도 않을 것

foreign to the composition of the hair. However, it can aid in grooming the hair, it cannot repair damaged hair. Many manufacturers are able to get away with this type of deceit because they know that many cosmetologists are not

입니다. 왜냐하면 이러한 유형의 식물성 단백질은 머리카락의 구성과 이질적이기 때문입니다. 많은 제조업체들은 수 많은 미용사들이

aware of the differences between one protein and another. This practice is

단백질간의 차이점을 알지 못하기 때문에 이러한 종류의 속임수를

misleading because soy protein is much easier and cheaper to obtain than the

알게 모르게 사용할 수 있습니다. 이러한 관습은 대두 단백질이 앞서

aforementioned animal proteins and yet many companies charge the same

언급했던 동물성 단백질보다 훨씬 쉽고 저렴하나 많은 회사들이 제품이

price or more for them because they make the product appear to be thicker

더 진하고 내용물이 더 농축되도록 제조하기 때문에 동일한 가격 또는

and more concentrated in content.

더 비싸게 판매하여 오히려 오해의 소지가 있습니다.

While reading the back of a product label can be hard to understand, knowing just a little bit about the listed ingredients can go a long way in helping you help your customers with choosing a product that is right for them.

제품 라벨의 뒷면을 읽을 때 이해하기 어려울 수 있지만 나열된 성분에 대해 조금만 알고 있으면 고객에게 적합한 제품을 선택하는 데 많은 도움을 줄 수 있습니다.

Meet Dr. Edward Tony Lloneau

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.) and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Trichology as it relates to ethnic cosmetology. He has written several books on this subject and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. To obtain a copy of his book, “What the Text Books & State Boards Ignored in Regards to Ethnic Cosmetology,” contact Dr. Lloneau at liquidgoldbondng@aim.com or call 310-283-7118.

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OTC Beauty Magazine October 2017


OTC Beauty Magazine October 2017

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OTC Beauty Magazine October 2017


Urban Call Briefs by Lafayette Jones

Elizabeth Jumet President Keystone Laboratories

Carol Hillsman Sagers Principal Consultant of CHS Marketing Consultants

Roslyn Chapman Founder Chapman Edge

Cornel McBride, Sr.

Founder McBride Research Laboratories

Elizabeth Jumet, President of

Company History

Keystone Laboratories

Keystone Laboratories traces its roots back to 1924 and has grown to be one of the most transformative businesses in the multicultural

Elizabeth Jumet is the president of

beauty industry. Keystone has a long history of breaking away from

Keystone Laboratories, overseeing

the status quo. The company was founded by Jewish American

the plant operations, sales and

immigrants, Joseph and Hilda Menke, who partnered with an

marketing, as well as new product

African American chemist, Jackson Greene, to distribute cosmetic

development. She is a graduate of

goods to African American communities throughout the South. At

Southern

University,

the time, none of these concepts were widely accepted. From these

holding a bachelor’s degree in

humble but eclectic beginnings, Keystone grew to be the largest

International Studies with a focus

ethnic cosmetics manufacturing firm in the South, employing over

on business and European studies

4,000 agents at its peak. In the 1940’s, the company continued to

from the SMU Cox School of Business. She brings with her a

‘break the mold’. After Joseph passed away, Hilda took control of

diverse experience set including business-to-business sales - both

Keystone and was instrumental in diversifying the product offerings

traditional and digital marketing - distribution optimization, and

to meet modern consumer demands. Interestingly, she was also the

supply chain management. In addition to her education and prior

mastermind behind Keystone’s operations, sales and marketing.

work experience, Jumet is the fourth generation to lead Keystone.

She ran Keystone until Hubert Menke, their son, was ready to take

As a result, Keystone Laboratories and the entire multicultural

over. Hubert ran the firm until the mid-1990s, making it one of

beauty sector have both been permanent fixtures in her life. She is

the most successful companies in the multicultural industry. Today,

committed to continuing to deliver the highest quality multicultural

Keystone fully embraces its heritage and is more focused than ever

hair and skin care products at the most affordable price points

on producing the same quality products that have been demanded

possible.

by its consumers for decades. The company also has an eye to the

Elizabeth Jumet President Keystone Laboratories

Methodist

future and are pioneering new and revolutionary products to meet the needs of a new generation of consumers.

The preceding article is the property of SMSi – Urban Call Marketing, Inc . - and may not be reproduced without written permission from the author.

OTC Beauty Magazine October 2017

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Urban Call Briefs by Lafayette Jones

Carol Hillsman Sagers, Principal Consultant of CHS Marketing Consultants Carol Hillsman Sagers is the principal consultant at CHS Marketing Consultants, a company she founded in 1996. Her firm provides development and management services to a list of clients that include Kraft Foods, Kellogg’s, Chicago Park District, Carol Hillsman Sagers The Federated Group and Unilever. Prior to consulting, Carol worked Principal Consultant of CHS Marketing Consultants for SoftSheen Products (now a division of L’Oréal), Kraft Foods and the Quaker Oats Company in positions ranging from brand manager to vice president of marketing. She is also the director of the Global Beauty Alliance. For seven years, Sagers worked as the Marketing Director at McDonald’s USA. While there, she led all of the national marketing efforts for the African-American consumer market and efforts targeted to the Asian American consumer market. While at McDonald’s, she managed the production of award-winning integrated marketing communication programs and helped to deliver year-over-year business growth. Her work in the beauty industry also includes a 10-year stint at SoftSheen during a period when the company rose to become the undisputed leader in multicultural beauty. Sagers was the vice president of marketing when L’Oréal acquired SoftSheen. Her consultancy was hired to provide marketing services for the Salon Selectives brand resulting in the restaging of this general market icon. And Sagers served as the interim president of the iconic Fashion Fair Cosmetics Company (a division of Johnson Publishing Company), while new corporate directions and leadership were established. In addition to her consultancy, Sagers is an Assistant Professor at American Intercontinental University where she has taught business and marketing courses for more than 14 years. She has a master’s of business degree from Washington University in St. Louis and a bachelor’s in advertising from the University of Illinois. She serves as a member of the University of Illinois Foundation Board of Directors and as co-chairman of the Leadership Council for the University of Illinois College of Media. She also works annually with the American Advertising Federation’s AdCamp for High School Students, a program launched to increase interest in 44

OTC Beauty Magazine October 2017

Advertising careers. Carol is an active member of Alpha Kappa Alpha Sorority, Inc., the Links Inc., the Carats Incorporated and is an associate of Jack & Jill of America, Inc. She is married has two adult sons.

Roslyn Chapman, Founder of Chapman Edge Roslyn C. Chapman, president and CEO of The Chapman Edge, is a well-respected marketing and sales professional with a proven track record in packaged goods Roslyn Chapman sales, marketing and business Founder Chapman Edge development. She is a founding board member of the Global Beauty Alliance established in 2016. The Chapman Edge, founded in 2000, is a sales management company that specializes in selling and marketing personal care items to national retail chain accounts and wholesalers (Prison System Only). The firm has evolved into a not only a solid sales representative organization for health and beauty but, through her contacts across all classes of trade, it has expanded its sales focus to include other general merchandise categories, both core and closeout. It has also become necessary to study and become familiar with retailer logistics and manufacturer operations to assure full distribution channel customer service to all clients. She has traveled internationally to study retailer practices. In addition to her entrepreneurial accomplishments, Chapman served as director of National Sales with Alberto Culver, where she was employed for 15 years. The tenure with Alberto Culver was a fertile training ground that generously prepared Chapman to become a successful business manager and marketer. Prior to working with Alberto Culver, Chapman worked with Johnson Products for six years. As a college intern, she worked with JCPenney in their corporate buying office. She is also a featured columnist and consults with several trade and consumer publications; Sophisticates Black Hair, MMR and Chain Drug Review. Chapman, born in Richmond, Virginia, still enjoys visiting her family home in Shacklefords, Virginia where she has strong family


ties. She is an alumnus of Hampton University. She is currently based in Chicago, Illinois and is a volunteer with the Museum of Science and Industry and active with Delta Sigma Theta Sorority. She is also a past member of the James Jordan Boys and Girl Club board.

Cornel McBride, Sr., Founder of McBride Research Laboratories Cornell McBride, Sr., a pioneer in the black haircare industry, was born on August 14, 1943, in Savannah, Georgia. He is the founder, president and CEO of McBride Research Laboratories, Inc. (MRL), which manufactures and distributes hair care products to international markets. McBride Cornel McBride, Sr. was raised in a poor community Founder McBride Research Laboratories surrounding a sugar refinery in Savannah where his father worked. After graduating from high school in 1961, he migrated north and worked briefly for a pharmaceutical company. McBride married his high school sweetheart and joined the U.S. Air Force in 1962 and served until 1967. That same year McBride, his wife Harriet and their baby daughter moved back to Georgia. He attended Fort Valley University for three years then transferred to Mercer University in Macon where he earned a bachelor’s degree from the School of Pharmacy in 1973.

While at Mercer, he and his fellow classmate Therman McKenzie established M&M Products Company, developing a formula that eventually became Sta-Sof-Fro, the first product to actually soften natural black hair. By the mid-1980s, M&M Products had four national brands: Sta-Sof-Fro, Sof-N-Free, Moxie and Curly Perm. The company’s annual revenues exceeded $40 million, making it one of the top Black haircare companies in the world. In 1989, after a series of business troubles, McBride and his partner sold M&M Products to Johnson Products. McBride bounced back from financial decline in 1990 when he established McBride Research Laboratories, headquartered in Decatur, Georgia. McBride has used his talents as a registered pharmacist to develop lines of innovative products called Wave by Design and Design Essentials. His distribution network includes the utilization of product distributors as independent entrepreneurs to take the products directly to beauty salons in the United States, the Caribbean and the United Kingdom. McBride also masterminded the 24-hour beauty salon for athletes during the 1996 Olympics in Atlanta. He was a founder of the American Health and Beauty Aids Institute (AHBAI) in 1982 and served as chairman of the organization from 1984 to 1986. He is a member of the Atlanta Business League, International Business Club, the National Association of Chain Drug Stores, and the Society of Cosmetic Chemists. McBride recently authored A Cut Above: How Cornell McBride Made Millions in the Hair Care Biz. The book offers readers a road map for building wealth and stresses the importance of determination, family values, perseverance, goal setting and “giving back” as key components of one’s life. McBride and his family live in Decatur, Georgia.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com. The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author. OTC Beauty Magazine October 2017

45


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Business Tips By Jill Johnson

4

Ways to Improve Inter-Generational Decision Making

다세대 구룹에서 결정을 이끌어내기 위한 4가지 방법 Making decisions is always difficult. It is hard enough when the decision needs to be made by a group of like-minded peers; but the hardest type of decisions to make are those in which there are multiple generations involved in the process. So what do you do? Bringing out the best in the generations impacting your decisions requires four critical approaches to ensure their decision-making involvement stays on track and is focused on moving to a decision outcome that matters. 1. Don’t Assume Everyone Has Enough Insight Decision making does not get a participation trophy. Just showing up is not enough in today’s fast-paced business environment. Careful consideration of the available decision options is important. Frequently, the assumption is made that everyone at the table has enough insight and information to participate effectively in the process. All too often they don’t. Make sure your inter-generational team has enough information so they can be more mindful in evaluating your options. Established professionals can get grounded into a black or white point of view that makes them hold fast to historical assessments of potential options. Younger participants can have a limited viewpoint about possible options and consequences. This is not because they are incapable of complex thought; it’s just they often don’t have enough experience to engage in a more nuanced deliberation. Prepare them for participating in this process. Do they need advance reading material, such as an article about the critical issue you are going to address? Write up a summary of the critical elements of the issue and why a decision needs to be made. Set the stage at the outset by doing a comprehensive presentation at the first decision making meeting. Provide them with clarity about how the decision relates to your organizational business strategies and why this is an area of concern. Don’t assume they understand this; consider this an educational opportunity.

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OTC Beauty Magazine October 2017

결정을 내리는 것은 언제나 어렵습니다. 같은 뜻을 가진 동료들이 함께 결정을 내리는 것 조차도 힘듭니다. 하지만 결정을 내리기 가장 어려운 경우는 여러 세대가 연관된 경우입니다. 이럴 경우에는 어떻게 하나요? 당신의 결정에 영향을 미치는 세대들이 최고의 성과를 내기 위해서는 네 가지 중요한 방법을 통해 모두가 결정을 내리는데 참여하고 실제 중요한 결정을 내리는데 집중하게 해야 합니다. 1. 모두가 충분한 통찰력을 가졌다고 가정하지 마세요 결정을 내리는 것은 단순히 참가한 것만으로 상을 받는 것이 아닙니다. 단순히 출석만 하는 것은 현재 빠르게 변화하는 사업환경을 고려할 때 충분하지 않습니다. 선택 가능한 선택의 옵션들을 자세히 고려하는 것이 중요합니다. 종종, 모든 참여자가 결정 과정에 효과적으로 참여하기 위한 충분한 통찰력과 정보를 가지고 있다고 가정을 하게 됩니다. 많은 경우, 이것은 사실이 아닙니다. 당신의 다세대 팀에 충분한 정보를 제공하여, 그들이 당신의 옵션들을 평가할 때 좀더 신중해질 수 있게 만들어야 합니다. 기성 전문가들은 흑백논리의 시각으로 옵션들을 볼 수 있습니다. 젊은 참여자들은 가능한 옵션과 결과들에 대해 제한된 시야를 가질 수 있습니다. 이는 그들이 진보된 생각을 할 수 없어 서가 아닙니다. 이는 단순히, 그들이 더 섬세한 사고를 할 충분한 경험을 하지 못했기 때문입니다. 이러한 과정에 그들이 참여할 수 있도록 준비시키세요. 그들이 당신이 다룰 중요 내용에 대한 어려운 기사와 같은 어려운 글을 읽어야 하나요? 그 내용의 중요 요소들에 대한 요약과 왜 결정을 내려야 하는지에 대해 글을 작성하세요. 첫 결정 미팅에서부터 총체적인 프레젠테이션으로 시작부터 알맞은 환경을 준비하세요. 그들이 이를 이해할 것이라고 가정하지 마세요. 이를 교육적인 기회로 삼으세요.


2. Clarify the Parameters

2. 조건들을 명확히 하세요

Keeping an inter-generation group focused is a challenge. They will careen from issue to issue unless you frame things up clearly for them. Establish a framework of what must be considered and the boundaries for how far they can go with the decision options. Set limits. If there are budget or staffing limitations, say so.

다세대 그룹이 집중을 유지하게 하는 것은 쉽지 않습니다. 당신이 정확한 기본구조를 세우지 않으면 그들은 한 주제에서 다른 주제로 빠르게 넘어갑니다. 고려해야만 할 사항에 대한 기본구조와 어느 결정옵션들이 가능한지 제한을 정하세요. 제한을 두세요. 예산과 스태프에 제한이 있다면, 알려주세요.

Make sure to clarify the boundaries of the group’s role in the decision-making process too. Are they the decision maker, serving in an advisory function to others who will decide, or an influencer with critical insight into key decision options? Put this in writing so no one can say later that they misunderstood or did not hear you say there were limits to work within.

결정 과정에서 그룹이 맡은 역할에 대한 제한 또한 명확히 하세요. 그들이 결정자인가요, 결정자에게 조언을 하는 조언자 인가요, 아니면 중요 결정 옵션들에 대한 중요 통찰력을 지닌 영향자 인가요? 이 역할들을 글로 적어, 그들이 나중에 잘못 이해했다 던지, 당신이 제한에 대해 말한 것을 못 들었다고 할 일이 없게 하세요.

It is easy to defer to a group of enthusiastic young professionals, but unless you stay on top of them, they can go way beyond the appropriate parameters. This can result in very treacherous consequences; both in them going too far and in you dampening their enthusiasm for participating again. Have tons of interim check points and keep re-directing the discussion as needed.

열정적인 젊은 전문가들의 의견에 따라가기가 쉽지만, 그들을 관리하지 않으면 그들이 적절한 조건을 벗어날 수 있습니다. 이는 매우 위험한 결과를 불러올 수 있습니다. 그들이 조건을 벗어날 때와 재참여로 그들의 열정을 떨어뜨릴 때 모두 위험한 결과를 불러올 수 있습니다. 많은 중간 확인 시점을 정해, 토론을 재정비 하세요.

3. Manage the Discussion

3. 토론을 관리하세요

Don’t abandon your team to work without your involvement. You don’t have to be there for every workgroup conversation, but you still need to manage the discussion. Most importantly, encourage candid dialog. Clarify for everyone the stakes, the resources of information you need, and begin discussing the decision parameters.

당신없이 그들이 자기끼리 의논하게 하지 마세요. 모든 워크샵 대화를 위해 자리에 있을 필요는 없지만, 그래도 토론을 관리할 필요는 있습니다. 가장 중요하게는 솔직한 대화를 유도하는 것입니다. 모두를 위해 토론의 중대성과 당신이 필요한 정보자원을 명확하게 알려주고, 결정 조건들에 대해 토론을 하세요.

Have them walk through the potentials outcomes of the options under consideration. Require them to discuss the pros and cons of each option. Encourage them to ask questions of each other to explore the consequences of the ideas being suggested. Challenge them to ask if there is an element of this option that could be combined with something already reviewed to make a stronger option.

그들에게 고려중인 옵션의 잠재적인 결과를 차근히 따지게 하세요. 각 옵션의 장단점을 토론하도록 하세요. 제안되는 아이디어들의 결과에 대해 서로에게 질문을 하도록 도와주세요. 그들이 이미 리뷰한 옵션에 현재 토론중인 옵션의 한 요소를 추가하여 더 효과적이 옵션을 생각해 볼 수 있도록 하세요.

Approach this in a respectful manner. Carefully manage how the group communicates so those with strong voices do not drown out innovative ideas from more introverted participants who may lack confidence in speaking up in the group. If you get each of your participants deeply involved in the discussion, they will develop mutual respect and learn from each other. This enhances inter-generational communication and encourages a more collaborative decision dialog.

공손한 태도로 접근하세요. 그룹이 어떻게 소통을 하는지 자세히 관리하여, 그룹앞에서 말하기 수줍어하는 참여자들의 혁신적인 아이디어가 더 자신감 있는 사람들 목소리에 묻히지 않도록 하세요. 만약 당신이 참여자들이 토론에 깊게 관여되게 한다면, 그들은 서로를 향해 존경심을 가지고 서로로부터 배우게 됩니다. 이것이 다세대 소통과 더 협동적인 대화를 만들어 냅니다.

4. Manage Expectations

4. 기대 관리

With inter-generational teams, also manage their expectations about how much influence they will ultimately have on the decision-making process. It goes back to the role they play in the decision. Will they get a vote in the decision? Or will they be influencing how you decide? Carefully managing their expectations at the front-end will help manage angst at the back end if you are the final decider and go a different way than they recommend.

다세대 팀과 함께, 결정과정에 그들이 궁극적으로 얼만큼의 영향을 주게 될지에 대한 그들의 기대를 관리하세요. 이는 그들이 결정과정에 하는 역할에 관련됩니다. 그들이 결정에 있어 투표권을 가질까요? 아니면 그들이 당신이 결정하는 것에 그들이 영향을 줄까요? 처음부터 그들의 기대를 관리하는 것이, 나중에 당신이 최종결정자로써 그들이 조언한 내용과 다른 결정을 내릴 경우 그들의 불만을 관리하는 데 도움을 줄 것입니다.

Make sure you develop feedback loops and mechanisms for follow-up. You will lose your younger team members if they don’t get periodic follow-up on the decision outcome. If possible, continue to involve the decision team in reviewing the progress of the decision implementation. Then they can help you adjust and adapt your decision strategy based on the evolving outcomes.

그들의 피드백 수용과 재확인을 위한 방도를 개발하는 것을 잊지 마세요. 만약 정기적으로 재차 확인을 하지 않는다면, 당신의 젊은 팀 멤버들을 잃게 될 것입니다. 가능하다면, 결정 팀이 결정사항 적용 상황을 리뷰하도록 참여시키세요. 그렇게 함으로써, 변하는 OTC Beauty Magazine October 2017

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Inter-generational groups can provide you with significant ideas beyond options you initially considered. When you can do this effectively with inter-generational teams, they bond more effectively and can learn from each other. They can also find unexpected approaches linking possibilities in powerful, and sometimes unexpected ways that may create amazing results.

Final Thoughts If you effectively manage your inter-generational decision making efforts, you will create a team dynamic that is powerfully focused on resolving issues. At the same time, they will be building critical thinking skills and learning how to work together for future decision making.

결과에 따라 당신이 결정 전략을 바꾸고 적응할 수 있게 그들이 도와줄 수 있습니다. 다세대 그룹은 당신이 처음에 고려했던 옵션을 넘어서서 주목을 할 만할 아이디어들을 제공할 수 있습니다. 만약 이를 다세대 팀이 효과적으로 할 수 있도록 한다면, 그들은 서로 더 가까워 지고, 서로로부터 배울 수 있습니다. 그들은 또한 놀라운 결과를 만들어 낼 파워풀하고, 가끔은 예측하지 못한 방식으로 가능성들을 연결시켜, 예측하지 못한 접근방법을 발견할 수 도 있습니다. 최종 결론 만약 다세대팀이 결정을 내리기 위한 노력을 효과적으로 관리한다면, 문제 해결에 강력하게 집중하는 팀 환경을 만들 수 있습니다. 동시에, 그들은 비판적인 사고 능력을 키울 것이고, 미래의 결정과정을 위해 더 좋은 협동을 할 수 있는지 배우게 될 것입니다.

Meet Jill

Jill Johnson is the President and Founder of Johnson Consulting Services, a highly accomplished speaker, an award-winning management consultant, and author of the forthcoming Bold Questions series. Jill helps her clients make critical business decisions and develop market-based strategic plans for turnarounds or growth. Her consulting work has impacted nearly $4 billion worth of decisions. She has a proven track record of dealing with complex business issues and getting results. For more information on Jill Johnson, please visit www.jcs-usa.com.

Jill Johnson 은 Johnson 컨설팅 서비스의 회장 및 설립자이며, 높은 연혁의 연설가, 어워드위닝 매니지먼트 컨설턴트, 그리고 곧 출간되는 Bold Questions 시리즈의 작가입니다. Jill 은 그녀의 의뢰인이 중요한 사업 결정을 내리고 마켓에 기초한 전략계획을 세우는 것을 도와 성장 및 이윤을 창출하게 합니다. 그녀의 컨설팅 일은 그동안 40억 달러 가치의 결정에 영향을 미쳤습니다. 그녀는 복잡한 사업 문제들을 상대로 결과를 내는 증명된 이력을 가지고 있습니다. Jill Johnson에 대한 더 자세한 정보를 위해서는, www.jcs-usa.com을 방문해 주세요.

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Business Tips By Janice Janssen

OMG! Office

Management Guide:

Four Keys to Run Your Company with Confidence 놀랄 만한 사무실 관리가이드: 자신감 Statistics seem to be against the likelihood of even half of new businesses staying open to celebrate their 5th anniversary. According to Small Business Trends: – “A bit more than 50 percent of small businesses fail in the first four years.” This could be troublesome news to anyone with a dream of owning their own business, however, you merely need to read further into the statistics to realize that half of the businesses survived and continued to thrive. It is possible and it absolutely can be profitable to own your own business. There are four keys to maintaining a successful business. Some require more immediate attention, and others must remain top-of-mind all of the time.

통계에 따르면 새로운 비즈니스의 절반이 5주년 기념일을 축하하기도 전에 문을 닫는다고 합니다. Small Business Trends 에 따르면 “50% 가 약간 넘는 스몰 비즈니스가 처음 4년 이내에 실패한다.” 라고 한다. 이는 자신 스스로의 비즈니스를 가질 꿈을 꾸는 이들에게 반갑지 않은 소식입니다. 하지만 이 통계를 다시 생각해 보면, 비즈니스의 절반은 살아남아 계속 성장하고 있다는 사실을 알 수 있습니다. 다시 말해서, 자신의 비즈니스 운영은 해 볼만한 하다는 것입니다. 성공적인 사업을 유지하는 데는 4가지 중요요소가 있습니다. 몇몇은 즉각적인 조치를 필요로 하는 것이고, 몇몇 요소들은 항상 염두에 두고 있어야 합니다.

1. Systems – Protocols – Processes These are words that are thrown around often when referring to the function or operation of a business. You often hear “The business isn’t successful because there are no systems in place”; or “Not everyone is following the proper protocols.” Many times when speaking to employees, they state that they didn’t know that there was a protocol in place, or they weren’t trained on the rules.

1. 시스템 – 프로토콜– 프로세스 이 단어들은 사업의 운영 및 기능을

Your systems determine how you want your business to run. The process is the step to get it done. Creating a system of accountability means that each team member understands what the job is and who is responsible for making it happen. It is recommended that each and every process be written down; it may seem overwhelming, yet it will be so helpful when training a new team member. The final thought on this step is to review your processes often. The world is ever-changing and so is your business.

당신의 시스템이 당신이 원하는 사업 운영법을 결정합니다. 프로세스는 이를 실행하는 단계입니다. 책임을 강조하는 시스템을 만들면, 각 팀 멤버들이 임무와 그 책임자가 누군지 이해하게 됩니다. 모든 개개의 프로세스들을 종이에 적는 것을 추천합니다. 불가능해 보일 수 있지만, 새로운 팀 멤버를 훈련할 때 매우 도움이 될 것입니다. 마지막으로, 프로세스를 자주 리뷰하는 것입니다. 세계는 계속 변화하고 있고 당신의 사업도 변하고 있습니다.

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거론할 때 자주 등장합니다. “확고한 시스템이 없어서 사업이 성공적이지 않아”, 또는 “적절한 절차를 따르지 않는 이들이 있어.”와 같은 말을 자주 듣게 됩니다. 직원들에게 이야기 할 때면 종종, 그들은 적용되는 프로토콜이 있었는지 몰랐다 던지, 아니면 이 규칙에 대한 훈련을 받지 않았다고 합니다.


2. Know Your Numbers – Know Your Business. What does it cost

2. Know Your Numbers – Know Your Business. 사업을

to open your doors? Is your payroll within normal limits for your industry? This may seem like a no- brainer, however: many of the businesses that failed did so because someone else had a better handle on their numbers than the owner.

시작하기 위해 얼마가 드나요? 비용이 당신의 산업의 정상 범위안에 있나요? 이는 간단한 질문들 같습니다. 하지만, 많은 실패한 사업들은 누군가가 오너보다 숫자들에 대해 더 잘 알았기 때문입니다.

What numbers are important? The obvious answer is your income and expenses. Looking a bit deeper, make sure you understand what is coming in and what is going out at all times. If there is something suspicious, ask and make sure that you are comfortable with the answer.

어떤 숫자들이 중요한가요? 가장 명백한 답은 수입과 지출입니다. 더 자세히 살펴보아, 항상 수입과 지출에 대해 정확히 이해하도록 하세요. 뭔가 의심이 가는 것이 있으면, 질문을 하고, 이에 대한 답변을 수용할 수 있도록 하세요.

3. 기교한 마케팅. 마케팅의 목적은 사람들에게 당신 사업의 존재를 3. The Tricky Art of Marketing. The purpose of marketing is to let people know that your doors are open. You have something that they need, that could make life easier, faster, better. It’s not enough to just open your doors and expect the masses will come flooding inside. What is marketing? To put it simply: – everything is marketing. There is internal and external marketing.

Internal Marketing is customer service and office décor. It is often said that a client or customer loves the storeowner but can’t stand dealing with staff, or vice versa. The look of the office from the moment a customer gets out of their car, is marketing. Is there trash they have to step over, or might there be a strange odor in the office? An interesting exercise is to walk through the office, with customer’s eyes, from the front door until a customer’s business is typically concluded.

External Marketing is how you tell people about you throughout the community. Ads, Website, Billboards, Facebook, Community Events, etc., are all forms of external marketing. Customer attraction and retention must be a constant focus for the health of a business. You need to be aware of how you are getting your new customers based upon what you are doing and determine the return on investment for everything you do. At the same time, have a method for customers to let you know if their experience in your office did not meet their expectations. This would require a post-visit survey, suggestion box or even a follow up phone call.

알리는 것입니다. 당신은 그들이 필요한, 그들의 삶을 더 쉽고, 빠르고, 더 풍요롭게 할 수 있는 무언가를 가지고 있습니다. 단순히 문을 열어 대중들이 쏟아져 들어오기를 기대하는 것으로는 부족합니다. 마케팅이란 무엇인가요? 간단히 말해 - 모든 것이 마케팅입니다. 마케팅은 내부 마케팅과 외부 마케팅으로 나누어 집니다.

내부 마케팅은 고객 서비스와 사무실 장식입니다. 종종 고객들은 상점주인을 좋아하지만 직원들은 견디기 힘들다 던지, 아니면 그 반대의 경우인 것입니다. 고객이 고객의 승용차에서 나오는 순간부터 보여지는 사무실의 모습이 마케팅이라고 할 수 있습니다. 고객이 밟고 지나가야 할 쓰레기가 있나요, 아니면 사무실에 이상한 냄새가 나나요? 고객의 눈으로 정문에서부터 고객이 방문 목적을 마치는 시점까지 전체적인 사무실을 훑어보는 것은 흥미로운 연습이 될 수 있습니다. 외부 마케팅은 커뮤니티에 걸쳐 사람들에게 당신을 어떻게 알리냐 하는 것입니다. 광고, 웹사이트, 빌보드, 페이스북, 커뮤니티 이벤트, 등등... 이 모두 외부 마케팅의 한 종류입니다. 사업의 성공여부를 위해 항상 고객의 주목과 관심을 주시하여야 합니다. 어떻게 현재 사업 방식이 새로운 고객들을 끌어오는지 알아 두고, 당신이 하는 모든 행동에 대해 투자/이득의 비율을 따져야 합니다. 동시에, 여러분의 사업장에서의 경험이 기대 이하였을 경우 고객들이 당신에게 이를 알려줄 수 있는 방법을 마련하세요. 이는 방문 후 설문, 제안함, 또는 고객에게 직접 전화하는 방법까지 포함합니다.

4. 소통. 우리 모두 별 문제없이 말을 할 수 있습니다. 하지만 4. Communication. We all know how to talk, but do we all know how to communicate? Effective communication is much more than merely transferring information. It is not always easy due to the circumstances. There are two ways to communicate – verbal and written. Each is important and has their place in any business. Written includes not only formal contracts or return policies, it also offer letters for hiring, performance reviews and counseling memos. Additionally, the written processes mentioned above have a strong value in their ability to thwart any barriers from providing excellent customer service. Anything that is discussed outside of the normal business processes should be documented to protect the business owner and the employee or customer.

모두가 진정으로 소통하는 법을 알고 있나요? 효과적인 소통은 단순한 정보 전달에서 그치지 않습니다. 상황에 따라 소통이 쉽지 않을 수 있습니다. 소통에는 두 가지 방법이 있습니다 - 말과 글. 이 방법들은 둘 다 중요하고 모든 사업에 사용됩니다. 글은 공식 연락처나 환불 정책만을 포함할 뿐만 아니라, 고용레터, 실적리뷰, 그리고 상담메모까지 포함합니다. 그 외에도, 앞서 언급한 ‘글’ 들은 훌륭한 고객 서비스 제공을 방해하는 어떤 장애물도 제거할 수 있는 큰 가치를 가지고 있습니다. 정상적인 사업 프로세스를 벗어나서 의논 되는 내용은 문서화 하여 사업주인과 직원, 또는 고객들을 보호해야 합니다.

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Verbal communication with employees can be directives that take place at

말은 직원들과 팀 미팅에서 소통 시 지시문으로 사용될 수 있습니다.

team meetings. It is through these meetings that the team understands the vision of the business and what the owner expects of their participation as an employee. These team meetings are a fabulous way to review processes, to ensure that everyone is completing tasks the same way. Updates determined as a team are then put into the processes book. This keeps everyone on the same page.

이러한 미팅들을 통해 직원들은 사업의 비젼을 이해하고, 오너가 직원들로부터 무엇을 기대하는지 이해하게 됩니다. 이 팀 미팅들을 통해, 손쉽게 직원들이 임무를 같은 방식으로 완수하는지 확인하여 프로세스를 리뷰할 수 있습니다. 팀이 결정한 새로운 사항들은 프로세스 북에 기입될 수 있습니다. 이로 인해 모두가 이 사항들을 숙지할 수 있게 됩니다.

Communications with customers are just as important to document, to avoid a ‘he said – she said’ type of event. If a promise is made, it should be written down. The number one frustration in most businesses is the lack of communication. This frustration can lead to good employees leaving or poor performance due to not understanding the role.

또한, 증명할 수 없는 상황을 피하기 위해, 고객과의 소통을 문서화하는 것도 중요합니다. 만약 누군가 약속을 했다면, 이를 문서로 남겨야 합니다.

Owning a business is the dream of so many people, and it can continue to be a dream that is achieved on an on-going basis. It is important to understand where your business stands and that the team in place has the owner’s vision with each ingrained in their actions.

사업들 대부분의 최고 골치거리는 소통의 부재입니다. 이 골치거리는 훗날 좋은 직원이 회사를 그만두거나 또는 직원들이 자신의 역할을 이해하지 못해 성과가 떨어지는 상황으로 이어질 수 있습니다. 사업을 소유하는 것은 정말 많은 사람들의 꿈이며, 이는 계속해서 성취되는 꿈으로 이어질 수 있습니다. 당신 사업의 상태를 파악하고, 사업 팀이 주인의 비젼을 가지고 행동을 실천하는 것이 중요합니다.

Meet Janice

Janice Janssen, RDH, CFE, is the co-founder of Global Team Solutions (GTS), business consultant, and highly-regarded professional speaker. Her acumen in the area of office management solutions makes her a real asset to her clients across the country. Janice is the current treasurer of the Academy of Dental Management Consultants (ADMC), and is a Certified Fraud Examiner (CFE). For more information on Janice Janssen, please visit: www.GTSGurus.com.

Janice Janssen(RDH, CFE)은 Global Team Solutions (GTS)의 공동 설립자이며, 사업 컨설턴트, 그리고 높이 평가받는 전문 스피커입니다. 사무실 관리 해결에 뛰어난 재능을 보이는 그녀는 전국에 걸쳐 있는 그녀의 고객들에게 있어 중요한 자원입니다. Janice는 the Academy of Dental Management Consultants (ADMC)의 현 재무관이며, Certified Fraud Examiner (CFE)입니다. Janice Janssen에 대해 더 알아보려면, 다음을 방문해 주세요: www.GTSGurus.com

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路 Full Professional Power 路 Maximum Styling Versatility 路 For All Hair Types 56

OTC Beauty Magazine October 2017

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Beauty Ambassador

Styling Tools

by Terri Taricco-Cropp

Tiny Curling Irons for the Perfect Curls Today belongs to curly-haired girls! Their hair is the envy of straight-haired women everywhere. Celebrities and models are hitting the streets and red carpets with every kind of curl imaginable. These latest trends are calling for

the

smaller curling irons for the modern coiled looks. The Hot Tools® 3/8”, 1/2” and 5/8” 24K Gold Curling Irons are among stylists’ favorites for curly styles. Small irons are perfect for taming hair that has a natural curly texture that tends to frizz. Some hair has an uneven texture with tight curls in some places and straighter hair in others, so using a Hot Tools® curling iron on complicated hair like this gives consistency throughout the entire style.

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the curling iron’s surface to heat up quickly. Constant heat is maintained by the powerful heating capacity of the curling iron’s advanced electronic system. This system quickly recognizes heat loss and sends additional heat to the surface, which reduces styling time, increases hold, and improves shine.

When hair is healthy, it’s easier to style. Because healthy hair requires less time and heat, a curling iron will not need to stay on the hair too long to achieve a natural spiral effect. So starting with healthy, properly treated hair is the best way to ensure great results with minimum time. Select sulfate-free cleansers and moisturizing conditioners for preliminary hair prep, then follow with a curl-defining cream and a heat protectant. Complete the cycle with a daily moisturizer. Using a deep conditioning treatment will also keep hair soft and shiny.

Hot Tool’s curling irons come with an excellent selection of features for maximum performance and convenience. Among stylist’s favorites are a soft touch handle for comfortable grip, a foldaway safety stand to protect counter surfaces, and an 8-foot cord for easier styling in a variety of spaces. Proper cleaning and secure storage will prolong the life of the Hot Tools 24K Gold Curling Irons, and it is also recommended to avoid twisting power cords tightly around the unit. This may stretch appliance wires and cause them to break. The correct way to secure a cord for storage is to fold it back and forth into a bundle, then secure it with a

To begin curling, start at the base of your hair (against the scalp), and wrap hair in a spiral twist around the curling iron barrel for perfect spiraled coils. Curls formed with this technique will be tighter than if curled the traditional way. For more of a ribbon curl, start at the ends of your hair and curl up, which will give a loose effect. Remember that the initial curl formation determines the finished look. Also, don’t forget that creating tightly coiled curls requires quite a bit of hair length. Opting for looser curls will create more volume with short hair. Using a satin hair wrap or pillow case will help keep the style looking fresh longer. Wearing a satin bonnet or pillow case will protect the curls while reducing frizz. The 24K gold on the surface of Hot Tools’ curling irons is the perfect conduit for

Meet Terri

twist tie. Hot Tool’s curling irons also come with a one year warranty. The fashion and style of decades’ past are reemerging. Stylists are also seeing hairstyles from the past, and a resurgence of an interest in curls. But even though today’s styles may reflect previous eras, we still need to keep those styles looking fresh. Research shows that women do not mind spending money to get the services, products and tools for the styles they want – whether new or throwback! With today’s clothes and accessories being a perfect match for curly hair looks, Hot Tools® 24K Curling Irons can be the tools that define women’s hairstyle and their personal brand.

Terri Taricco-Cropp has been part of the Professional Beauty Industry since 1984, as a stylist and salon owner. She also has worked in fullservice distribution, online beauty, trade shows and is currently Vice President of Marketing for Hot Tools. She leads a team of dedicated people devoted to bringing the best styling products to stylists and consumers globally.

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generous helping of Jamaican Mango & Lime® Original Black Castor Oil

their specific cold-weather needs. With great product recommendations

into the Pure Naturals with SmoothMoisture® Coconut Milk & Honey

and customer service, you’re setting yourself up as a trusted retailer; and a

Moisture Masque before applying it to their hair. Sure, the masque is

good reputation is priceless.

Meet Shannon Kwit

Shannon Kwit is a marketing copywriter for Universal Beauty Products, Inc. She works closely with the Jamaican Mango & Lime team to help promote natural hair care and education. She also specializes in men’s grooming products and the natural skin care market.

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It’s Effortless...

Maximum Moisture. Shine. & Softness At Every Angle! It’s a 360 degree “Moisture Miracle” NEW! Jamaican Mango & Lime Pure Naturals with SmoothMoisture is perfectly blended with natural butters, oils, vitamins & honey that surround every strand of dry, thirsty, over-worked hair with intense, long-lasting moisture.

Blended with Natural Ingredients: Hibiscus – Coconut Milk – Coconut Oil – Shea Butter – Honey jamaicanMangoandLime.com

©Universal Beauty Products, Inc. Glendale Heights, IL 60139

Questions or comments call: (800) 390-3338 OTC Beauty Magazine October 2017

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Feature Article

3

by Scott Zangwill

Ways to Improve Sales During

the Holiday

Season

Many OTC stores struggle during the holiday season. There could be a number of reasons for this, but many of these instances can be avoided. If store owners practice a few basic principles, they

can guarantee to see an uptick in sales. Here are three surefire ways to make the most of this holiday season.

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Decorate

1 2 3

Throughout my career, I have visited countless beauty supply stores during the holidays, from Easter to Memorial Day, Fourth of July, Labor

Day, Thanksgiving and even Christmas. Throughout those visits, I rarely, if ever, saw those stores decorate in any way to bring in more

customers. I never saw any lights, banners, or bling of any sort. The big box stores are the opposite, decorating their brick and mortars as a call-to-action to capture those holiday sales and opportunities to not only get more sales but to increase customer loyalty (more on that

later). If you drive down the street and see a store that is decorated, no matter what that store is, you’re likely to look twice – as you should.

Decorations are meant to be noticed. With very little work, you can put up these items several times a year and even reuse them for the next year. The time investment will be well worth the increase in foot traffic.

Bundle Up

Aside from interior and exterior decorating, stores can bundle older and new items to greatly increase sales, get rid of slow-moving merchandise which in turn will allow room to order newer items. How can they do this? Go to a dollar store and purchase several small baskets

and put in two shampoos, a conditioner, a gel, and an edge control. If these items would normally come up to $35 total, discount the package down to 29.99. This way, you’ll get rid of older items and gain a higher sales average per customer. You can do this with new items, as well. For example, you can combine a package of small tools such as a group of three nail colors, polish remover, two files and a small clipper. If the

total would be $30 for that, mark the entire package down to $24.99. After the holidays, if these items did not sell, you can always break them down and resell them individually. Baskets look great for this time of year and are a wonderful gift for customers to give to friends or family.

Coupons

Another way to increase sales during the holidays whether you have one store or 10 locations, is to offer in-store coupons valid at any of

your locations. If you have 5, 10, or 15 percent off or a cash discount for when you spend $20 or more, you will for sure attract customers,

who will spend more money than they normally would. There is tremendous competition in every city with some cities having stores on the same block. What are you doing to compete or beat the other store owner? An in-store card that is stamped every time a customer comes in, whether that’s for five visits or 10 visits, can earn a shopper an extra discount or free items. Starbucks and Dunkin Donuts built their customer

loyalty on this concept. Customers love discounts and free items. By doing this, it keeps your customers coming back to your stores and building their loyalty. If they bring or refer a friend, give them another small discount or future coupon. This is how you build your business.

Store owners need to be more creative and think outside the box to compete. The holidays bring in more traffic so while you have an increased number of customers at holiday time why not give them a reason to visit your store more often?

Meet Scott Zangwill

Scott Zangwill is the merchandising specialist behind Merchandise Brand Specialist, Inc., a full-service merchandising group for the multicultural beauty industry serving brands nationwide. The company is based in the Northeast and has nine merchandisers that cover 17 cities across the country. Self-employed for 28 years with five years in the beauty industry, Scott currently works with top brands such as Clairol/Wella, House of Cheatham, I.C. Fantasia, Imperial Dax, and Softee. He has also worked with Sunny Isle, Okay, Gonesh and Dr. Miracle.

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Top FIVE

OP SELLING

Leave-In Conditioners When shopping for styling tools and products, shoppers may turn to online product reviews for guidance. This not only makes

customers more likely to purchase popular merchandise, but it also boosts sales for these trending items, as well. That’s why it’s important to know what products are selling well and are in high demand at Jinny Beauty Supply. This monthly feature will keep you posted on what’s in and what’s out, so you can purchase your inventory accordingly.

Leave-In Conditioners are one of the most important products in a hair care routine. This important step helps customers seal in moisture, strengthen their tresses or soften the hair to allow for detangling. But which brands are selling the most of this critical

product. We discovered that many of the products are beauty supply store mainstays, having been around for many years. But a few new items made the cut, too. See why these leave-in conditioners are in the highest demand.

1

Hask HNP Leave-In Plus Argan Conditioner Spray AG44106A

Why It’s the Top Contender

This instant conditioning treatment is ideal for chemically-treated hair that’s in need of a major boost in moisture. It also contains placenta, a popular amino

acid and protein complex that can restore moisture and strengthen hair. Aside from its effectiveness, this leave-in has been a beauty supply store staple for years, helping it earn consumer trust. Suggested Retail Price: $4.54

Quick Facts

• •

Instantly Conditions Hair

Excellent for extremely damaged hair

More From This Brand

This isn’t the only top seller from Hask. Check out the same leave-in conditioner in its original formulation (AG34101A), Coconut (AG44108A) and Olive Oil (AG34103A).

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2

Cantu Shea Butter Natural Leave-In Conditioner CTU07013

This leave-in is a fan favorite amongst the natural hair community and for good reason. Customers rave about its thick consistency and deeply-penetrating properties. The conditioner is made with pure shea butter but no parabens, silicones or mineral oils and can be used daily.

Suggested Retail Price: $7.89

3

Aunt Jackie Quench Moisture Intensive Leave-In Conditioner CH169312

Dry, thirsty tresses should never go without a leave-in conditioner,

especially one that boasts intense hydration in one application. This

conditioner backs up its claims to restore moisture, with its formulation

of marshmallow root, shea butter and extra virgin olive oil.

Suggested Retail Price: $8.59

4

Carol’s Daughter Black Vanilla Leave-In Conditioner CD22604

Like most leave-in conditioners, this product boasts the ability to moisturize hair and add

shine to dull, tresses. But loyal customers of this product are in love with its black vanilla scent and lightweight consistency. Suggested Retail Price: $12.49

5

ORS Natural Leave-In Conditioner ORS11301

Formulated with Ghee butter and coconut, the ORS Natural Leave-In Conditioner helps the hair remain

frizz-free, thanks to its whipped texture. The unique consistency allows air and moisture to work with curls to fight frizz.

Suggested Retail Price: $6.59 OTC Beauty Magazine October 2017

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Made in France

WHITE

. Lightens dark spots . Restores even skin tone . Brightens dull skin

BEAUTY ACTIVE skin care, for a flawless complexion. The best foundation you can wear is healthy glowing skin.

Flawless, glowing skin! OTC Beauty Magazine October 2017

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Advertisement

CLIPPER TIPS Sponsored by Andis Co.

The Best Part by Kenny Duncan

Most male clients don’t change their hairstyles drastically but at times they want something a little different. In this situation, I look for small changes that can be made to the style. A safe suggestion to clients during the consultation is always the simple, yet conservative, part. For example, a simple part can change the look of a pompadour as well as a brush cut with fade. Another benefit of adding a part to a haircut is that I can increase my service ticket in a small amount of time. The key is using the correct tool to get the job done right. To achieve clean parts and/or lining I typically use two different trimmers: a rotary motor trimmer for the power to “rough in” the line and a magnetic motor trimmer to achieve the finished definition. My favorite rotary motor trimmer is the Andis Slimline Pro Li and in most cases this is my go to trimmer because of its power and close-cutting performance when zero gapped. When I don’t want to use a razor, such as on a small child or the nape of a female, my go to tool is the Andis T-Outliner or the Styliner M3 magnetic motor trimmers with the factory blade settings. I like to use magnetic motor trimmers with the factory blade settings to avoid skin irritation while also being able to provide heavier pressure to trim closer and cleaner. Using the two different trimmers with different motor types offers me the ability remove thicker hair quicker with the rotary motor trimmer, then to achieve fast precision detail with the magnetic motor trimmer. It’s important to note that the blade setting or “gap” of the trimmers have an impact on how comfortable the provided service is, too. While zero gapped tools do provide cleaner partings and lining, they can potentially scratch or break the skin, while factory set blades will not. The best equation is to select and use a combination of these tools, utilizing their benefits so that each service features quality, comfort and speed. For professionals and at-home users that have issues zero gapping or aligning trimmer blades, Andis makes a tool called the Blade Gapper that eliminates the guesswork of zero gapping and perfectly aligns the upper and lower blades for skin-close trimming. Andis produces many trimmer options with both motor types. I suggest you find which model works best for you. To see the complete line of Andis professional tools visit Andis.com.

Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon— Main Attraction Unisex Salon— based in Philadelphia. He is the barber for several Grammy Awardwinning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company.

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#1 Beauty Cash-n-Carry

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.


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Advertisement

THERAPY TRENDS Sampling the Holiday Spirit by Elayne McClaine

While consumers are in the holiday mood, trial size promotions might add a festive and thrifty touch. Tis the season to seek gift ideas as well as new product trends. Why not convince your vendors to trim your shelves with holiday gift packs? As consumers seek value-added gifting ideas in OTC outlets, there is no better way to pad the upcoming year than with trial sizes. Sampling gift packs could be a welcome addition to the hype of the system on two fronts—travel sizes of existing items or trials sizes of new items. Sample sizing is an excellent way to reward loyalty or provide a saleable gift pack. You might consider a trial size bin or free gift with $5.00 purchase. Consumers are often thinking of trying new ideas or new seasonal items. Keep in mind that Black Friday, Small Business Saturday, and Cyber Monday are just the start of the shopping season. Consumers will begin shopping for convenient and relevant gift items before Thanksgiving. Many consumers think of changing their look or their treatment therapy during the holiday season. This would be an ideal time to sample or cross promote a makeup or treatment item. Trial sizes also make good travel items. TSA-compliant gift-able items are always welcomed by the purchaser and the receiver. Coupons could be added to promote sales in a sluggish new year. The holiday season is an excellent time to capitalize on the spirit of giving, sampling and stocking-stuffing. Sampling can spur new product sales. It can also be the gift that keeps giving. OTC dealers can lure customers into their database. Trial sizes or special packs can be offered in exchange for emails or for a subscription to a new product “club”. What better way to reinforce the holiday spirit. Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

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OTC Beauty Magazine October 2017

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Show Coverage

70 Years of Excellence in Beauty

Bronner Bros. International Beauty Show Welcomed Thousands of Attendees For its Ultimate 70th Anniversary Experience in Atlanta ATLANTA - The nation’s largest multicultural beauty show celebrated its 70th Anniversary with its final show of the year at the World Congress Center. Over the course of three days, more than 300 companies were able to connect with over 35,000 salon and barber professionals. Attendees were able to meet more than 300 exhibitors, from small businesses to long-standing legacy brands that sold their wares and offered product demonstrations and styling tips. Jinny Corp.’s Urban Beauty was on site, offering multiple product demonstrations and sales assistance for prospective customers. Professionals from the Curlz Hair Salon showed onlookers how to use Urban Beauty’s hair to create stunning looks. There were also multiple contests taking place throughout the event, including the world famous hair battle, whose winner was Kevin Kirk. Celebrities such as Dej Loaf, Keyshia Ka’Oir, Dwight Eubanks and more were also in attendance. The next Bronner Bros. show will take place on February 10-12, 2018. For information on the latest news about the Bronner Bros. International Beauty Show, visit www.bronnerbros.com. 76

OTC Beauty Magazine October 2017


A hairstylist styles a model’s hair at the Ashtae booth.

Customers had their hair braided with Urban Beauty hair.

A stylist installs locs at the Urban Beauty booth.

Elizabeth Bolden and Courtney Jones of Jinny Corp.

Booth visitors pose with the Urban Beauty Instagram board.

Visitors watch the product demonstrations at the Urban Beauty booth.

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xxxxxx The Bronner Bros. Booth.

Evonne and Thomas Jordan of Evonne Essentials.

A model shows off a commemorative poster for Bronner Bros.

The Tailored Beauty booth.

The Mielle Booth.

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A model poses with products from Bronner Bros.

A barber cuts hair at the Luster Products’ booth.

A makeup artist does makeup at the Glamorous Chicks booth.

A stylist gives a hair demonstration at the Babyliss booth.

Employees at OMT greet attendees.

A stylist works on a model’s hair at the Mielle booth. Barbers give hair demonstrations at the Babyliss booth.

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Barbers competed in the Bronner Bros. Student Barbering Competition.

A barber cuts a client’s hair at the Wahl booth.

A customer reviews Fantasia products.

Kenny Duncan of Andis cuts hair on the Andis stage.

A barber at the Luster Products booth cuts hair.

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Models show off their hair color at the Bigen booth.

Many beauty professoinals attended the Bronner Bros. event.

Thousands of attendees lined up at the Bronner Bros. registration area.

Stylist Aissa of Curlz Hair Salon.

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Both the stylist and model don their Urban Beauty locs.

Models, decked in black and gold, show off their Urban Beauty hair.

Attendees pose for the camera at the Urban Beauty booth.

A stylist installs Urban Beauty locs.

Attendees at the Urban Beauty booth.

Visitors watch the hair presentations at the Urban Beauty booths.

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A model is seen with goddess locs from Urban Beauty.

Models pose with their Urban Beauty Hair.

JBS Hair staff.

Models seen wearing Urban Beauty hair.

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UN-TWISTED

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ALREADY

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Industry News

Sundial Brands Named Among the Top 10 Largest Black-Owned Businesses in America

• Debuts at #10 as the only beauty and personal care manufacturer on the BE 100s list • CEO attributes success in part to company’s purpose-driven Community Commerce model AMITYVILLE, NEW YORK - Sundial Brands, leading skincare and haircare manufacturer renowned for its innovative use of high-quality, culturally authentic natural ingredients and maker of SheaMoisture, Nubian Heritage, Madam C.J. Walker Beauty Culture and nyakio™, today announced its debut on Black Enterprise Magazine’s BE 100s List as the 10th largest blackowned business in America. With a national reach of 35,000 major retailers, an increasing focus on its global strategy and a continual emphasis on new innovations, Sundial is also the only beauty and personal care manufacturer to make this year’s list. Black Enterprise marks 45 years of listing America’s largest black companies with the publication’s 2017 issue of the BE 100s, universally recognized as the most authoritative analysis and annual ranking of the nation’s top grossing black-owned companies. The BE 100s ranks America’s largest black-owned companies, including automobile dealers, banks, asset managers, investment banks, and private equity firms. The 2017 Top 100 produced total revenues of $27.5 billion. “This recognition by Black Enterprise is especially meaningful because it is further evidence that companies built with purpose at the center can do well in business while also making a significant positive impact in the world,” said Richelieu Dennis, founder and CEO of Sundial Brands. “Our purpose is ‘empowering people to live more beautiful lives,’ and we strive to do that each day through our Community Commerce business model, which develops communities through entrepreneurship, education and commerce.” “We continually ask ourselves, our community, our suppliers and other partners, ‘How can we be fairer than fair trade?’ and ‘What is the next evolution and elevation of corporate social responsibility?’” Dennis continued. “So, the challenge to every entrepreneur and every company is how to develop businesses now and for the future that provide the access and opportunity that allow people to create sustainable economic value for themselves, their families and their communities. This has been our work at Sundial alongside our community for 26 years, and it is the foundation upon which our legacy will always stand.” With a foundation of family heritage and his own cultural experiences, Dennis leads the company’s vision to serve underserved consumers through efficacious products made with natural, certified organic and fair trade ingredients. As a result, he has become recognized in the market for research innovation because of continual testing and incorporation of 86

OTC Beauty Magazine October 2017

culturally authentic and globally-sourced ingredients into product formulations. By focusing on diverse unmet skin care and hair care needs, Dennis has led Sundial from selling its products on the streets of New York City to selling in and cocreating a comprehensive portfolio of product offerings with America’s largest retailers across mass, prestige, drug, grocery, beauty supply, natural and other specialty channels. “Our journey has been phenomenal, yet certainly not easy – and our most challenging days will likely lie ahead as we work towards continuing to achieve things that no black-owned company has done before, in a way that the market has not seen before,” said Dennis. “Still, despite increased competition as big beauty companies directly target us and court the women whom they have spent decades ignoring, we remain centered by one thing – the women we serve. They have always been our inspiration – whether in fighting for equality at retail when no one else did, changing the beauty industry by offering natural products for the needs of women of color or revolutionizing their shopping experience by advocating that they have access to all of their needs in one store. We are proud to have been at the forefront of change towards a more inclusive beauty industry, but our work is far from done.” Under Dennis’ leadership, Sundial has been certified as a B Corp company and holds a Fair for Life social and fair trade certification. Additionally, in 2015 Sundial was named to the Inc. 5000 list of fastest-growing private companies in the United States and received the 2015 Corporate Social Responsibility of the Year Award from WWD/Beauty Inc, while Dennis was a recipient of the Lewis Institute Changemaker Award from Babson College for efforts in challenging the status quo, creating positive social change and making the world a better place. In 2016, Dennis was named by OWN: Oprah Winfrey Network to the inaugural “SuperSoul 100” list celebrating a dynamic group of 100 trailblazers using their power to move the world forward and whose vision and life’s work are bringing a higher level of consciousness to the world around them and encouraging others to do the same. Also in 2016, WWD/Beauty Inc awarded SheaMoisture the Ad Campaign of the Year Award for its “Break the Walls” efforts, which Dennis led to challenge the beauty industry’s divisive constructs and standardized ideals, redefine the meaning of “normal” in beauty and advocate for the industry to reflect inclusive beauty where “everybody gets love.” Continuing these accolades, in 2017, Dennis was named to Fast Company’s Most Creative People list.


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Industry News Andis® Supports Aspiring Barbers With Launch of New Andis Nation™ Scholarships to Paul Mitchell Schools’ Barbering Program • • •

Aimed at marketing and R&D professionals, the initiative is unprecedented in the region Participants provided with bespoke itinerary, including guided tour of show’s key areas Ideal platform for marketers to network with exhibitors

STURTEVANT, WISCONSIN – Andis® Company, an industry leader in

or transferable skills applicable to the industry.

for the Andis Nation™ Barber Scholarship to the Barbering Program

AndisNationBarberScholarship. Deadline to submit all applications

men’s grooming tools and education, is now accepting applications at Paul Mitchell Schools. Continuing its commitment to education,

Andis will offer four, partial scholarships to aspiring barbers – two cosmetologists continuing their education to become licensed barbers and two new students will receive the awards.

“Andis is humbled to play a pivotal role in empowering future professionals through our partnership with Paul Mitchell Schools’

highly respected program,” said Karen Formico, Vice President of Marketing. “Our goal is to aid aspiring barbers on their journey toward a successful career in this fast-growing industry.”

Andis

and Paul Mitchell will co-launch the scholarship program on their

Facebook and Instagram channels. Applicants will be judged by a panel of men’s grooming experts from both Andis and Paul Mitchell. Judging criteria will include essays on motivation to become a

barber, community involvement and previous work experience

Applications

will be completed via an online form at: www.andis.com/ for the scholarship is October 29.

The pursuit of a barbering education through Paul Mitchell Schools

is comprised of a multifaceted curriculum featuring hands-on

technical training to foster creativity and the development of

fundamental business skills. With 27 Paul Mitchell barber school locations in the United States, aspiring barbers will have the

opportunity to pursue their careers locally within their communities. Graduates will receive a strong educational foundation, and the

long-standing reputation associated with the Paul Mitchell name, as they launch their careers and transition from student to industry

professional. For more information on Paul Mitchell Schools’

Barbering Program and to find school locations, visit https:// paulmitchell.edu/programs/barbering.

Fantasia Hair Care Releases Hair Polisher Heat Protector Styling Gel New Product Conditions, Smoothes and Strengthens Damaged Hair PARAMUS, NEW JERSEY — Fantasia Hair Care has a new

of ethnic hair products would soon become. Fifty-one years later,

product that will protect, smooth and strengthen damaged hair!

the company is as popular as ever. The Bogosian brothers are

Hair Polisher Heat Protector Styling Gel is a lightweight gel that

still recognized and revered as innovators in an ever-changing

protects hair from damage caused by heat.

industry. “We believe the Hair Polisher Heat Protector Styling Gel

The gel’s protective barrier smoothes flyaways and adds definition

is the perfect addition to this line of products. It’s great for those

to waves and curls. It conditions and holds styles, leaving hair

who want to repair heat damaged hair and increase its moisture,”

feeling silky smooth. It is enriched with wheat protein to help

said Archie Bogosian.

increase moisture and strengthen the hair.

For more information about Fantasia Hair Care, visit www.

When brothers Paul and Archie Bogosian started Fantasia Hair

fantasiahaircare.com.

Care in the early 1960s, they had no idea how popular their line 88

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Industry News Personal Care Industry to Benefit From Thriving in-cosmetics North America Event • Unprecedented initiatives will enable marketers to tell new stories that sell • Industry thought leaders will offer exclusive consumer insights

• Manufacturers can learn about the latest ingredients from the world’s most innovative suppliers in-cosmetics North America Jacob K. Javits Conference Center 655 W 34th St, New York, USA 11-12 October 2017 of the show is expected to be extremely popular among visitors.

Following a successful launch in 2016, in-cosmetics North America returns to New York City in October. The region’s most interactive personal care event has moved to The Javits Center this year, allowing it to accommodate its growing importance and extensive learning programme. Over two days, cosmetic manufacturers from across the region will be able to source the world’s most innovative ingredients, while hearing from some of the experts leading their fields. Creating a new story Focus on Marketing: The Story Behind the Science is designed specifically for marketers and will help them decipher the science behind global ingredients and innovations that will add a certain je ne sais quoi to the next generation of beauty products. Attendees will be able to join an exclusive guided tour hosted by Cherie Buziak, founder of product development consultancy Beauty Edge, who will highlight key exhibitors and educational sessions. With the US color market now worth $11 billion and continuing to grow, the tour will take in the all-new Make-Up Bar – a space dedicated to the latest innovations in color cosmetics – that will enable marketers to quickly identify ingredients which can lead to the development of a stand-out product. As demand for color cosmetic products that even skin tone increases, this area 90

OTC Beauty Magazine October 2017

Participants will also be able to explore the new Sensory Bar, which showcases products that provide a unique sensorial experience, such as materials with cooling properties, amazing textures, colors and fragrances. A leading education programme Focused on the latest consumer trends, science and regulations the globally recognized in-cosmetics education programme will offer North American cosmetic manufacturers an unmissable opportunity to identify new looks and personal care regimes from around the world, as well as develop their technical knowledge. Global experts from companies including SeymourPowell, Mintel, PeclersParis, the Institute of Personal Care Science and Euromonitor International are among the speakers confirmed to deliver presentations as part of the event’s Marketing Trends programme. Mariel Whatley-Brown, Director of Futures at SeymourPowell, will look at the consumer of 2020, how behaviour is shifting and how brands can tap into this. As consumers create their own products, merging the natural with the scientific, brands are looking to harness these changes for growth. Talking through four key future beauty themes; Work It, Own It, Feel It and Create It, Whatley-Brown will shine a light on these changes and the opportunities they present. Each theme will be underpinned by insights from beauty experts and early adopters from global cultures known for their forwardfacing approach to beauty. In her presentation, Whatley-Brown will demonstrate how these themes can be embraced to inspire new product experiences that future consumers will love.


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Industry News The millennial consumer is also on the agenda, with Tom Vierhile of GlobalData PLC set to explore how to effectively target one of the most demanding, individualistic and digitally native generations. Millennials’ experience-driven nature means that today’s brands are under growing pressure to challenge the status quo in order to appeal to this age group. Vierhile’s presentation will explore the opportunities by which to target them in the beauty and personal care space. These include negotiating a balance between the seamless integration of a life online and a desire to express a unique ‘self’; key nuances of this highly sought-after consumer group. Incorporating all corners of the personal care industry, the Marketing Trends programme also includes a panel discussion from indie beauty leaders Jillian Wright, Founder, Indie Beauty Expo; Jessica Richards, Owner & Founder, Shen Beauty; Desiree Verdejo, Owner, Vivrant Beauty; and Nancy Twine, Founder, Briogeo. The influential panel will explore what it means to be a clean and sustainable independent brand in 2017 and how the movement will evolve. The education programme will also offer a series of ‘Technical Seminars’. Led by suppliers of raw materials, visitors will be able

to familiarize themselves with key personal care ingredients and to listen to cosmetic experts sharing insights on innovative concepts. Presenters from the likes of Adeka, Bitop and LipoTrue will share their in-depth knowledge and will show the supporting scientific evidence that substantiates the claims associated with their ingredients. In addition, attendees will benefit from exclusive hints on how to get the most out of ingredients in order to meet specific consumer demands. About in-cosmetics North America in-cosmetics North America was launched in 2016 and provides more than 100 international exhibitors of ingredients, fragrances, lab equipment, testing and regulatory solutions with a platform to reach 2,000-plus cosmetic manufacturers from across North America. in-cosmetics Asia promotes innovation in ingredients and technologies, providing quality education and consumer insights for formulators, R&D and regulatory professionals. Showcasing local and global industry trends, in the event offers the most cost-effective business and networking opportunities for the personal care ingredients community in the North American market.

SSI Releases New Data Portal On Beauty Supply Stores At Cosmoprof in Las Vegas, Strategic Solutions International, Inc. (SSI) debuted a new data portal that provides hard-toobtain information on beauty supply stores. The (K)NOW Now is a cloud-based subscription model loaded with information on African American and Hispanic hair care and total market hair care. “It’s been a longstanding concern for the industry,” says SSI CEO, Romina Brown. “We were only able to report on ROI for retail chains. There was a huge gap in intelligence that had existed ever since the industry has been around. We wanted to illuminate and eliminate that blind spot.” Information is obtained through customer surveys and with interviews with industry leaders. This allows the portal to remain 92

OTC Beauty Magazine October 2017

up-to-date on the breaking trends. Brown, whose background is in marketing, sales and business development for the African American hair care category, has worked with brands such as ORS and Softsheen-Carson. The information the portal offers will be invaluable for many brands, she says. “It’s so insightful. We saw a high level of differences. When you look at the leading brands and leading products, it tells you so much,” she says. “(The information) speaks to the type of consumer and the behavior of that consumer.” Companies that are interested in the (K)NOW Now portal can reach out to SSI for customized access to the portal. To learn more about (K)NOW Now, visit www.know. ssiconsults.com


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OTC Beauty Magazine October 2017

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BIR Bits A public opinion poll conceived and commissioned by

Manufacturer sales for the professional salon

consumer sentiments about advertising from personal

2016, according to the new 2016 Profesional Salon &

LAVIDGE and Mosaic Multicultural found revealing care businesses, such as fitness clubs, salons,

massage clinics, spas and beauty products. Among

the key findings of the “2017 Southwest Personal Care

Marketing Report” are that consumers prefer television and direct mail over other media and are influenced

to make decisions when they see and hear the words “trustworthy,” “safe” and “honest” in advertising and marketing.

In addition, the statement, “Our staff is well-trained and knowledgeable” strongly resonated with consumers.

The survey surprisingly revealed that consumers don’t prefer advertising messages that say, “You will feel

younger.” The report is free and available at lavidge. com/industries/personal-care/2017-report

industry’s appliances category grew 4.5 percent in

Pro Beauty Industry Appliances & Shears Study from

Professional Consultants & Resources, the U. S. salon and professional beauty industry’s leading strategic consulting, market intelligence and data research company.

Some key findings and growth drivers influencing

appliance sales during 2016 included important style

trends including the continued demand for curling irons, along with sustained strength of flat irons, plus newer

heat-control technologies introduced into the market.

The study also reviews clipper/trimmer market leaders Andis, Wahl, Oster and Babyliss/Conair/Forfex and

features an in-depth category report on pro shears.

Colleen Martorano joins Lakme USA, an inspired

Government Relations

brand of haircolor, and ECRU New York as vice

More states are passing hair-stylist-only licenses.

cosmetics. She is responsible for leading the efforts

license, which can be completed with 1,000 hours of

president of sales/prestige collection, haircare and to expand the distribution network and enhancing distributors’ education and training. With over 20

years in the beauty industry, Colleen has worked as a

stylist, educator/platform artist, salon chain operations

Arizona passed legislation to create a hair-stylist-only instruction. Utah passed a bill to create a hair designer license at 1,200 hours. New Mexico has passed

legislation to create a hairstyling license at 1,200 hours.

manager, and education and sales director. Her wealth of experience and global perspective will support the company’s focus on business development.

Courtesy of “The Beauty Industry Report.” The Beauty Industry Report is a monthly newsletter for executives in the professional beauty biz. For 3 FREE complimentary issues of the “Beauty Industry Report,” please send your request to Lisa Iavello at lisa@bironline.com. Include your name, company name, address, phone number and email address in the email message.

94

OTC Beauty Magazine October 2017


OTC Beauty Magazine October 2017

95


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OTC Beauty Magazine October 2017

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OTC Beauty Magazine October 2017

97


Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MIAMI

1-800-936-8733

1-844-421-9736

1-866-616-3200

1-855-299-6909

1-713-343-5636

1-855-261-3015

1-877-644-0167

1-844-358-8967

1-844-525-4669

1-844-544-5200

BALTIMORE

HOUSTON

CHICAGO

LOS ANGELES

DALLAS

MEMPHIS

1-800-535-6110 1-800-925-4669

Signature

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4.You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. S. NO RETURNS will be accepted on coupon purchases.

NEW YORK

New Jersey

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

ST. LOUIS

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MIAMI

1-800-936-8733

1-844-421-9736

1-866-616-3200

1-855-299-6909

1-713-343-5636

1-855-261-3015

1-877-644-0167

1-844-358-8967

1-844-525-4669

1-844-544-5200

BALTIMORE

HOUSTON

CHICAGO

LOS ANGELES

DALLAS

MEMPHIS

1-800-535-6110 1-800-925-4669

Signature

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4.You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. S. NO RETURNS will be accepted on coupon purchases.

NEW YORK

New Jersey

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

ST. LOUIS

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MIAMI

1-800-936-8733

1-844-421-9736

1-866-616-3200

1-855-299-6909

1-713-343-5636

1-855-261-3015

1-877-644-0167

1-844-358-8967

1-844-525-4669

1-844-544-5200

BALTIMORE

HOUSTON

CHICAGO

LOS ANGELES

DALLAS

MEMPHIS

1-800-535-6110 1-800-925-4669

98

NEW YORK

New Jersey ST. LOUIS

OTC Beauty Magazine October 2017

Signature

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4.You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. S. NO RETURNS will be accepted on coupon purchases. *Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.


JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPON

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Buy $250 of CNI HAIR CARE (RR21977, 21933, 21928, 21929, 21934, 21930, 21932, 21931)

products, get a

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Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

A FA M

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Buy $100 of VITALE SENSITIVE SCALP get a

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Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

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Purchase $100 of ANY OLIVE BABIES products, get a

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OTC Beauty Magazine October 2017

99


Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MIAMI

1-800-936-8733

1-844-421-9736

1-866-616-3200

1-855-299-6909

1-713-343-5636

1-855-261-3015

1-877-644-0167

1-844-358-8967

1-844-525-4669

1-844-544-5200

BALTIMORE

HOUSTON

CHICAGO

LOS ANGELES

DALLAS

MEMPHIS

1-800-535-6110 1-800-925-4669

Signature

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4.You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. S. NO RETURNS will be accepted on coupon purchases.

NEW YORK

New Jersey

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

ST. LOUIS

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MIAMI

1-800-936-8733

1-844-421-9736

1-866-616-3200

1-855-299-6909

1-713-343-5636

1-855-261-3015

1-877-644-0167

1-844-358-8967

1-844-525-4669

1-844-544-5200

BALTIMORE

HOUSTON

CHICAGO

LOS ANGELES

DALLAS

MEMPHIS

1-800-535-6110 1-800-925-4669

Signature

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4.You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. S. NO RETURNS will be accepted on coupon purchases.

NEW YORK

New Jersey

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

ST. LOUIS

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MIAMI

1-800-936-8733

1-844-421-9736

1-866-616-3200

1-855-299-6909

1-713-343-5636

1-855-261-3015

1-877-644-0167

1-844-358-8967

1-844-525-4669

1-844-544-5200

BALTIMORE

HOUSTON

CHICAGO

LOS ANGELES

DALLAS

MEMPHIS

1-800-535-6110 1-800-925-4669

100

NEW YORK

New Jersey ST. LOUIS

OTC Beauty Magazine October 2017

Signature

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4.You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. S. NO RETURNS will be accepted on coupon purchases. *Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.


A FA M

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPON

Buy $300 of ANY ORGANIC HAIR ENERGIZER products, get a

$15 Rebate! EXPIRATION DATE: October 31, 2017

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

NAMASTE

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPON

Buy $500 of ORS RELAXERS products, get a

$30 Rebate! EXPIRATION DATE: October 31, 2017

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

E T BROWNE

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPON

Purchase $500 MIX OR MATCH OF ALL PALMER’S ITEMS products, get a

$25 Rebate! EXPIRATION DATE: October 31, 2017

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

OTC Beauty Magazine October 2017

101


Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MIAMI

1-800-936-8733

1-844-421-9736

1-866-616-3200

1-855-299-6909

1-713-343-5636

1-855-261-3015

1-877-644-0167

1-844-358-8967

1-844-525-4669

1-844-544-5200

BALTIMORE

HOUSTON

CHICAGO

LOS ANGELES

DALLAS

MEMPHIS

1-800-535-6110 1-800-925-4669

Signature

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4.You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. S. NO RETURNS will be accepted on coupon purchases.

NEW YORK

New Jersey

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

ST. LOUIS

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MIAMI

1-800-936-8733

1-844-421-9736

1-866-616-3200

1-855-299-6909

1-713-343-5636

1-855-261-3015

1-877-644-0167

1-844-358-8967

1-844-525-4669

1-844-544-5200

BALTIMORE

HOUSTON

CHICAGO

LOS ANGELES

DALLAS

MEMPHIS

1-800-535-6110 1-800-925-4669

Signature

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4.You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. S. NO RETURNS will be accepted on coupon purchases.

NEW YORK

New Jersey

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

ST. LOUIS

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MIAMI

1-800-936-8733

1-844-421-9736

1-866-616-3200

1-855-299-6909

1-713-343-5636

1-855-261-3015

1-877-644-0167

1-844-358-8967

1-844-525-4669

1-844-544-5200

BALTIMORE

HOUSTON

CHICAGO

LOS ANGELES

DALLAS

MEMPHIS

1-800-535-6110 1-800-925-4669

102

NEW YORK

New Jersey ST. LOUIS

OTC Beauty Magazine October 2017

Signature

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4.You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. S. NO RETURNS will be accepted on coupon purchases. *Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.


OTC Beauty Magazine October 2017

103


Show Calendar | Ad Index

OCTOBER

2-4

ECRM/EPPS Oak Brook, IL www.ecrm.marketgate.com

6-9

Beauty Expo 2017 Kuala Lumpur, Malaysia www.beautyexpo.com

11-12 In-Cosmetics North America New York, NY www.northamerica.in-cosmetics.com 12-14 Cosmobeaute Indonesia Jakarta, Indonesia www.cosmobeauteasia.com 15-16 Premiere Beauty Classic Columbus, OH www.beautyclassicshow.biz 15-16 Skin Inc.’s Face & Body Southeast Atlanta, GA www.faceandbody.com 16-18 BeautyWorld Japan West Osaka, Japan www.beautyworldjapan.com 23-24 Premiere Birmingham Birmingham, AL www.premierebirminghamsho.biz 28

Curls, Kinks & Culture Music Festival Atlanta, GA www.naturalhairshow.org/buy-tickets/

31-Nov. 2 In-Cosmetics Asia Bangkok, Thailand www.asia.in-cosmetics.com

NOVEMBER 4-5

The Makeup Show Los Angeles Los Angeles, CA www.themakeupshow.com

12-13 San Juan Beauty Show San Juan, Puerto Rico www.sanjuanbeautyshow.net 14-17 Cosmoprof Asia/Asia World Expo Hong Kong, China www.cosmoprof-asia.com

AFAM Concept ...................................... 2, 3, 35 and 41

Innovative Beauty Products, LLC .......................... 25

Ampro Industries ......................................................... 55

Jane Carter Solution.................................................128

Andis Co. ............................................... 7, 70, 74 and 75

JBS Hair ................................... 9, 33, 57, 64, 84 and 85

Beauty Perfection .......................................................... 5

KAB Brands, ................................................................... 23

Carol’s Daughter........................................................... 40

Luster Products, Inc. ................................................. IBC

Conair .............................................................................. 51

M&M Products ............................................................... 71

Coty ...................................................... 26, 27, 46 and 47

Mane Selection............................................................. 72

Curls ................................................................................. 11

Mitchell Group ............................................................... 69

Dream World, Inc. ................................. 50, 54 and 103

Namaste Laboratories ................................................ 21

Dominican Magic .......................................................... 65

Nature’s Protein ............................................................ 95

www.afamconcept.com

www.amprogel.com

www.andis.com

www.sparkscolor.com

www.carolsdaughter.com

www.conair.com

www.wella.com

www.curls.biz

www.dreamworldproducts.com

www.dominicanmagic.com

Evonne Essentials ....................................................... 13

www.jbshair.com

www.aphogee.com

www.lusterproducts.com

www.mmproducts.com

www.maneselection.com

www.mitchellbrands.com

www.orshaircare.com

www.NPhaircare.com

Queen Helene ......................................................... 34, 39

www.queenhelene.com

Fantasia Ind. .................................................................. 91

SMSi Urban Call ............................................................ 42 

www.fantasiahaircare.com

Giovanni Cosmetics.................................................... 73 www.giovannicosmetics.com

Gold ‘N Hot ..................................................................... 56 www.goldnhothair.com

Graffetch ........................................................................ 90 www.graffetch.com

Hair Illusion .................................................................... 29 www.hairillusionllc.com/

Helen of Troy ................................................................. 59 www.hotus.com

Imperial Dax Company, Inc. ...................................... 21

OTC Beauty Magazine October 2017

www.janecartersolution.com

www.evonneessentials.com

www.daxhaircare.com

104

www.godefroybeauty.com

Strength of Nature Company ................. Back Cover www.strengthofnature.com

Sundial ....................................................................... IFC, 1 www.sundialbrands.com

Taliah Waajid Natural Hair Products ....................... 19 www.naturalhair.org

Universal Beauty Products, Inc................................ 61 www.universalbeauty.com

Xtreme Beauty Intern’l ..... Cover, 14, 15, 31 and 68 www.xbi.co


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OTC Beauty Magazine October 2017

105


Reader Feedback Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

What promotions do you offer your customers during the holidays? 홀리데이 기간동안 고객들에게 어떤 프로모션을 제공하나요?

During the holidays, do you notice an increase or decrease in sales and store activity? 홀리데이 기간동안 매출과 스토어 활동의 증가 또는 감소를 느끼셨나요?

What products sell well for you during this time of year?

보통, 이 시즌에는 어떤 상품이 잘 팔렸나요?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

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OTC Beauty Magazine October 2017

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com


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Product Spotlight

ORSTM Olive Oil Hues Brings Vibrant News to Hair Color! Namaste Laboratories, the makers of ORSTM Olive Oil products

The color kit also includes a separate vitamin pak to blend with

color with confidence and without fear of breakage, dryness and

of the hair.

proudly introduces a NEW hair color that empowers women to

dullness. Developed by expert chemists and cosmetologists,

the NEW ORSTM Olive Oil Hues Vitamin & Oil Creme Color is an

advanced formula that includes an optimal balance of rich color

pigment and conditioning to eliminate hair color apprehensions. As a result, ORS

TM

trifecta of:

• • •

Olive Oil Hues contains an ultra-nourishing

Vitamins E and B5 to prevent breakage Olive Oil to combat dryness

Coconut Oil to eliminate dullness

These ingredients are actually found in the Hues hair color mixture, not just in the conditioner like other retail hair colors.

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OTC Beauty Magazine October 2017

the hair color for extra conditioning and to protect the integrity

ORSTM Olive Oil Hues delivers on its promise with rich, nourishing

healthy-looking hair color with a soft, touchable feel.

Also introducing NEW ORSTM Olive Oil Hues ColorStretch Touch

Up Stick. An instant, temporary color stick that stretches time between hair color applications.

• • •

Instantly covers gray in a single-pass Fills in thinning areas around hairline Great for women and men

For more information about ORSTM Olive Oil Hues products go to orshaircare.com


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OTC October 2017  

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The mag...

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