The Holiday Issue

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October 2013| $6.00 The Holiday Issue

The Season to

Celebrate Gear up for the Holidays

OTC Store Interview Inside Nina’s Beauty Supply - GA

AHBAI 2013 HBC Conference Bronner Bros. Mid-Summer Hair Show Beauty Business News

Scan to visit OTC website






CONTENTS October2013 in this issue

Editorial Letter ................... 10 The Season to Celebrate 축하의 시즌

Expert Advice ....................12 Straight Talk

MarketPlace .......................16 Deck the Aisles

How Should You Sell It?.....22 Skin Treatments 피부 트리트먼트

Urban Call Briefs ................51

Feature Article How to Avoid Being Misled by Manufacturers of Hair Care Products (Part 1) ..... 70 by Dr. Edward Tony Lloneau

Cosmetologists as well as the general public are sometimes misinformed by manufacturers because they know your knowledge of chemistry is very narrow. This is because emphasis on chemistry is of very little importance in formal training in order to receive a license to practice cosmetology. Brush up on your knowledge here.

Business Planning Tools

King of Locs .......................69 Consumer Value

Clipper Tips ........................ 84 Being Single Helps the Marriage!!!

Therapy Trends ...................86 Having a Gift for Giving

Tonsorial Times ..................88 The Social Connection

업계소식........................... 102

Retailer Profile Nina’s Beauty Supply..........78 by Tony Bae

여유로움으로 누리는 행복

Jinny News .....................104 Industry News ................106 Coupons .........................113 Show Calendar ............... 116 Ad Index .........................116 Reader Feedback .............118 Product Spotlight ............ 120 Bigen Deep Conditioner

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OTC Beauty Magazine October 2013

On The Cover Motions is proud to present the new 3-Step Heat Styled System for natural textures. Prep hair with Straight Finish™ Cleanser to ease detangling while smoothing and elongating curls. Protect with Straight Finish™ Leave-In Conditioner for instant moisturization. Seal with Straight Finish™ Sealer, the serum that retains moisture and controls frizz. All that’s left is silky, shiny and smooth hair. www.motionshair.com



CONTENTS Knowledge To Know Hair Extensions 101 (Part 1)............................ 34 by Dwayne Thompson and Charasma Mosely

There is some basic knowledge you will need to know when shopping for hair extensions, and some of the hair terms can be confusing for beginners. Terms like human hair, Virgin hair, and Remy hair generally identify what hair extensions are made of. Learn the do’s and don’ts when selecting quality hair extensions.

헤어 익스텐션 101 헤어 익스텐션 제품을 쇼핑할 때, 당신이 알아야 할 몇 가지 기본적인 지식들이 있는데, 일부 헤어 용어들은 초보자들에게는 혼동스러울 수가 있다. 휴먼 헤어, 버진 헤어, 레미 헤어와 같은 용어들은 일반적으로 헤어 익스텐션이 무엇으로 만들어졌는가를 식별하는 것이다. 고품질의 헤어 익스텐션을 고를 때 해야할 것과 하지 말아야할 것에 관해 알아보도록 하자.

All About Eyebrow Threading ......... 40 by Amit Sharma

Do you know that eyebrows are as important as your skin, hair and fitness? The holidays are an ideal time to shape up brows, and what better way is there than to explore threading?

Finished Product

Enhanced Beauty Using a Facial Mask ........... 30 by Avis Harley

The cosmetic industry now offers a wide spectrum of skincare products, from cleansing to facial masks. These can come in various forms such as creams, lotions, scrubs and gels. No matter what type of mask your customers choose, it is bound to be a great stocking stuffer!

Business Tips

Just Say NO to a Working Vacation ...........................58 by Brian Moran A remarkably high percentage of employed Americans expect to have to do some work while on vacation, and pre-vacation excitement is mixed with worry. Learn how to break this habit and see what benefits it can have.

일하는 휴가는 사양하라. 수많은 직장인들이 휴가 중 몇몇 업무를 처리해야만 하며, 휴가를 기다리는 즐거운 시간에도 걱정으로 차있다. 이러한 상황을 종식시킬 방법을 알아보도록 하자.

5 Simple and Elegant Ideas for Marketing Your Business During the Holidays .....64 by Kim Kirmmse Toth The holiday time can be a challenge and you may think this is a terrible time to market your programs and services, but let’s think about that again! Here are some ideas to get you thinking in the right direction for holiday marketing success.

당신의 홀리데이 비즈니스 마케팅을 위한 간단하고도 품격있는 5가지 아이디어 홀리데이는 기간이 여러분들의 프로그램과 서비스를 홍보하기에는 힘든 시간이라고 생각할 수도 있을 것이다. 그렇다면 다시 한 번 생각해볼 필요가 있다! 성공적인 홀리데이 마케팅을 위한 몇 가지 아이디어들을 알아보고 여러분의 생각을 보태보도록 하자!

실로 하는 눈썹 정리에 관한 모든 것 눈썹이 여러분의 피부나, 헤어, 건강만큼이나 중요하다는 것을 알고 있는가? 홀리데이 시즌은 눈썹정리가 필요한 시기 중 하나이며, 어떤 최적의 방법이 있는지 알아 보도록 하자.

Show Cover

AHBAI 2013 Ethnic Multi-Cultural HBC Conference..........................................................90 The American Health & Beauty Aids Institute (AHBAI) held its 2013 Ethnic Multi-Cultural HBC Conference August 12-14 at The Cosmopolitan of Las Vegas. Key executives from the beauty industry including manufacturers, distributors, beauty and barber suppliers, vendors and media attended this successful event.

Bronner Bros. International Mid-Summer Hair Show 2013 ..................................96 Hollywood and hair intersected at the 66th presentation of Bronner Bros. Mid Summer Hair Show. Industry professionals converged on the GA World Congress Center by the tens of thousands, each day from August 17-20.

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CEO:

Ann Jhin

Editor:

Haley McNeal editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Editor:

Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Earl Cole

Art Director:

support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Cynthia Alvarez Avis Harley Cyrus Jackson Dr. Edward Tony Lloneau Brian Moran Charasma Mosely Amit Sharma Dwayne Thompson Kim Kirmmse Toth

Columnists:

Kenny Duncan Lafayette Jones Elayne McClaine Dwayne Thompson

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations. OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 88

OTC Beauty Magazine October 2013



Editorial Letter

The Season to Celebrate 축하의 시즌

J

ust around the corner waits the most festive time of the year: the holidays! Halloween, Hanukah, Thanksgiving,

년 중 가장 큰 축제의 시간이 코 앞으로 다가왔습니다. 홀리데이! 할로윈, 하누카, 추수감사절, 크리스마스

Christmas and New Year’s…they seem to come one right

그리고 신년...... 이것들은 꼬리를 물고 하나씩 차례로 오는

after the other and each holds such great potential. These

것처럼 보이는데 각각의 날들은 아주 큰 잠재력을 갖고

special occasions offer you many reasons to celebrate with

있습니다. 이런 특별한 행사는 여러분이 가족, 친구들과 함께

family and friends, as well as countless opportunities to

축하할 수 있는 많은 이유들뿐 아니라, 여러분의 비즈니스

boost sales for your business. As you continue working through the fourth quarter consider the many sales, promotions, specials and giveaways that you can offer customers for the season. This will help foster happy, lighthearted spirits among patrons and keep them returning year after year. After all, customer retention is just as important as attracting new visitors to your establishment.

판매를 올릴 수 있는 무수한 기회들을 제공합니다. 여러분은 4/4분기를 통해 홀리데이 시즌 동안 고객들에게 제공할 수 있는 많은 세일즈 및 프로모션, 특별 행사 및 경품을 지속적으로 생각하고 있을 것입니다. 이것은 고객들이 행복하고 경쾌한 마음을 갖게 하여 그들이 매년 당신의 매장을 찾게 하는데 도움이 될 것입니다. 결국, 고객 유지는 신규 고객을 유치하는 것만큼 중요합니다. 여러분이 운이 좋다면, 올해 이 시간은 당신에게 늦은 휴가를 가질 기회를 제공할 수도 있습니다. 길을 나서거나

If you’re lucky, this time of year may afford you the

비행기를 타기 전, 58페이지의 “Just say No to a Working

opportunity to take a late vacation. Before you hit the road

Vacation(일하는 휴가는 No)” 기사 내용을 확인하세요.

or take flight, check out the article “Just Say No to a

만일 휴가를 계획한다면, 그냥 휴가만을 계획하세요 -

Working Vacation,” on page 58. If a getaway is planned, let

업무에 대한 걱정이 머리 위를 맴도는 여행 대신 업무의

it be just that – a brief escape from the responsibilities of

책임으로부터의 짧은 탈출입니다.

work instead of a trip with work woes hovering overhead. Also being proactive, be sure to discover the new products featured in the MarketPlace section. They could make great stocking stuffers or parting gifts from dinner get-togethers. There is no telling how creative shoppers will get with giving beauty products as gifts. Be sure to give them what they need and want! This holiday season as you plan to rekindle relationships, and spread love and cheer with family

또한 주도적이 되어, 마켓에 등장하는 새로운 제품을 발견해 보도록 하세요. 그것들은 선물 스타킹 속을 채우거나 저녁 식사 모임에서 주고 받는 선물로도 아주 좋습니다. 창의적인 구매자들은 뷰티 제품을 선물로 준비할 것이라는 것은 말할 나위가 없습니다. 그들이 필요로하고 원하는 것을 줄 수 있도록 하세요! 여러분이 가족들과의 관계와 사랑의 나눔, 응원의 재연을 계획하는 이번 홀리데이 시즌, 우리 otC 뷰티 매거진은 여러분이 고객들을 더욱 알 수 있는 시간을 갖길 바라고 있습니다. 해피 홀리데이!

members, we here at OTC Beauty Magazine urge you to also take time to know your customers better. Happy Holidays!

Editor hmcneal@otcbeautymagazine.com 10

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June 2012OTC Beauty Magazine

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Expert Advice

Straight Talk

Celebrity Hairdresser Cynthia Alvarez Dishes on the New Curved Plate Straightening Iron by Gold ‘N Hot®

F

irst came Miley. Now Beyonce. Seems short hair isn’t such a scary idea anymore when some of the biggest names in pop culture are making the cut. And according to celebrity hairdresser Cynthia Alvarez, the new Gold ‘N Hot 3/4” Ceramic Curved Plate Straightening Iron is great for women with short to medium length hair. This smaller curved iron is preferable to a flat iron because it allows more flexibility by getting closer to the scalp. It also adds volume without creasing hair or creating odd-shaped curls. “It’s a perfect combination of the flexibility and control of a flat iron and the curvature of a curling iron,” explained Alvarez, whose celebrity clientele includes Shakira, Rita Ora and Keke Palmer. “Slim extended plates make it easy to straighten hard-toreach areas and get closer to the scalp, eliminating the use of an extra tool. It also allows for more precision that you can’t get by using a bigger, bulkier iron.” Here are some of her tips: • For a straighter ‘do with bumped ends, start by placing the curved iron at your roots (using the iron upside will add volume, downside will flatten) and pull through to the ends. Once you’re almost at the ends, twist the iron so the hair will curve inward, adding body and bounce. Repeat until entire head is done. 12

OTC Beauty Magazine October 2013

For sexy, undone curls, start with the curved iron near scalp. Wrap a one-inch section around the iron plates while twisting the flat iron away from head (similar to curling a ribbon with a scissor). Continue pulling the iron down the section of hair until reaching the ends. Repeat until entire head is curled. The new Gold ‘N Hot 3/4” Ceramic Curved Plate Straightening Iron (GH3023) is available for $34.99 SRP. Ceramic plates seal in conditioning for silky soft hair while the ergonomic ultra sleek design is ideal for maximum comfort. Quick 60-second heat up and a temperature of 430F make this iron the perfect choice for women with all types of hair textures. Like all Gold ‘N Hot products, the iron comes with a one-year warranty. Since its inception almost 30 years ago, Gold ‘N Hot instantly became and remains the number 1 selling brand in the professional ethnic beauty marketplace. Under the guidance of parent company Belson, the line has expanded on its offerings of stove irons to include blow dryers, bonnet dryers, hard hats, curling irons, flat irons and straightening combs in 24K gold and ceramic coatings. Gold ‘N Hot can be found in salons and beauty supply retailers nationwide. For more information call 888-738-1212 or visit www.belsonproducts.com.


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DECK THE

M A R K E T PLACE

Whether you are looking to offer your customers the best beauty products for stocking stuffers or items to help them look their best, we have you covered. Deck your store aisles with these goods this holiday season.

1 NOURISHING

COCONUT OIL

The Weightless Hydrating Oil Mist from Organix is perfect for giving your hair a healthy glow. This exotic and enticing blend of lightweight coconut oil nourishes strands, along with hydrating bamboo extract that creates hair that is soft, touchable and healthier looking with each use. www.beautypureandsimple.com

T

2 RY A

2

NEW COLOR

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Trying out a new look for holiday gatherings or going all out for Halloween? Why not dye your hair to a brand new color? Be bold! Clairol’s Textures & Tones permanent moisture-rich haircolor is formulated with natural protein and jojoba, but not ammonia for long-lasting color and shine. www.clairol.com

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GLITZ AND GLAMOUR

1

Don’t forget to have your nails ready for Christmas time celebrations! Dream World has just the polish you need with their J2 line. Shown here in glitter burgundy, it’s the perfect shade to get the party started. www.j2beauty.com

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WHAT A PRO!

What exactly do your customers look for in a makeup brush? Perhaps they are keeping their eyes set on one that’s soft and gentle on sensitive facial skin, is easy to keep clean and will last a long time. Tools in Royal Brush Manufacturing’s Master Pro line, like the LG Eye Shader, are those brushes! They also serve as a great stocking stuffers. www.royalbrush.com

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AISLES Shine On

Your customers’ hair makes a statement of its own as they enter a room, and you want that message to be a positive one. Be sure to offer them DeMert’s Oil Free Shine, which is a part of their Wig & Weave System. Oil and alcohol free, it is made especially for natural and synthetic wigs, weaves and extensions, it provides the ultimate shine and glossy finish. www.demertbrands.com

Keratin Protein Add shine and reduce frizz with Hask Keratin Protein Smoothing Shine Oil. The weightless strengthening oil absorbs instantly for easy use. It can be used on both wet and dry hair to create a silky, smooth finish, and it smells heavenly! www.haskbeauty.com

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M A R K E T PLACE

Does the Body Good Skim, whole or 2%, it has long been known that drinking milk does wonders for the body. Although the Makari Body Beautifying Milk is not made for drinking, it holds the potential to nourish skin and keep it in tip-top shape. This 100% hydroquinone free lotion is deeply hydrating, lightweight and designed to smooth the complexion while reducing the appearance of pigmented marks, discolorations and signs of premature aging. www.makari.com

Rinse and Refine Whether cleaning up for a family outing or cleansing skin from Halloween makeup, Queen Helene’s Refining Pomegranate & Raspberry Natural Facial Scrub is the perfect go-to product. This gentle refining scrub combines raspberry seeds with other natural exfoliants to ease away dulling impurities, revealing softer, smoother skin with renewed radiance. www.queenhelene.com

It’s in the Air Nothing sets the scene for a memorable holiday gathering quite like a pleasing aroma. Gonesh Incense offers an array of incense sticks to fit any occasion. Shown here in Cinnamon, it would be the perfect finishing touch to any hosts’ home. www.gonesh.com

Double Action Pamper skin and flaunt a refined, radiant complexion at all of your holiday events. The Double Action Facial Scrub from Gigi combines bamboo powder and blueberry extract to gently exfoliate dead surface cells, leaving skin glowing, soft and smooth. www.gigispa.com 18

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How should you sell it?

This month’s focus is...

Skin Treatments! Your customers may ask you about the best skin treatments for them and it is important that you are well-educated and able to answer their questions. To help arm you with information, we would like to share advice from Dr. Jeanine Downie, MD.

What treatments (i.e. chemical peels, microdermabrasion) should women of color stay away from? Conversely, which treatments are most effective? “Deep chemical peels can be a problem for women of color. At times, if not careful, they can cause hyperpigmentation. Additionally, microdermabrasion is not effective for any skin type; rather, I recommend exfoliation.” Dr. Jeanine Downie, MD, Dermatologist AMBI Skincare www.ambiflawlessskin.com

If you have input you’d like to share regarding this question, send an email to hmcneal@otcbeautymagazine.com. Your response could be featured in the November issue! 22

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어떻게 판매할 것인가? 이 달의 판매 초점은 ...

피부 트리트먼트이다! 고객들이 자신을 위한 최고의 피부 관리에 관해 여러분에게 질문을 할 수도 있으며, 여러분은 이런 질문에 대답할 수 있도록 잘 교육이 되어 있어야 하는 것이 중요하다.

여러분이 여러

가지 정보들로 중무장하는데 도움이 되도록, 피부과 전문의Jeanine downie의 조언을 여러분과 공유하고자 한다

유색 인종 여성들이 피해야하는 피부 치료( 화학적 박피, 미세박피술 등)는 무엇인가? 반대로, 어떤 치료가 가장 효과적인가?

“화학 박피를 너무 피부 깊숙한 곳까지 하는 것은 유색 인종의 여성들에게 문제가 될 수 있습니다. 주의하지 않으면, 색소 침착을 일으킬 수가 있습니다. 또한, 미세 박피술은 어떤 타입에도 그다지 효과적이지 않습니다. 오히려 저는 각질 제거를 추천합니다.”

Dr. Jeanine Downie, MD, Dermatologist AMBI Skincare www.ambiflawlessskin.com

이 문제에 관해 여러분의 의견을 공유하고 싶은 분들은, hmcneal@otcbeautymagazine.com로 이메일 보내주세요. 여러분의 의견은 11월호에 게재됩니다!

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April 2013 OTC Beauty Magazine

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by Avis Harley

Enhanced Beauty Using a Facial Mask 얼굴 마스크 사용으로 더 이뻐지자.

The cosmetic industry now offers a wide spectrum of skincare products, from cleansing to facial masks. These can come in various forms such as creams, lotions, scrubs and gels. It is up to each individual to consider the best product that is suitable to the skin and budget. Facial mask routines are simple and done anytime at home or at the beauty salon. It benefits the user when performed on a regular basis. Any teen can begin a good skincare regime to ensure maintenance of the natural softness of the skin throughout her lifetime.

미용업계는 지금 클렌징부터 얼굴 마스크까지 광범위한 스킨케어 제품을 제공하고 있다. 크림, 로션, 스크럽 그리고 젤까지 다양한 형태로 출시가 된다. 자신의 피부와 예산에 적합한 최선의 제품을 고려하는 것은 소비자 각자의 몫이다. 얼굴 마스크는 가정이나 뷰티 살롱에서 손쉽게 할 수 있 는 일상적인 것이다. 이것은 정기적으로 사용하면 효과를 볼 수 있다. 십대들은 평생에 걸쳐 부드러운 피부를 유지 관리할 수 있 는 좋은 피부 관리법을 시작할 수 있다.

일상적인 얼굴 마스크 많은 사람들이 필 오프(떼어 내는 형식) 마스크를 즐겨 사용한다. 구매한 제품이든 가정에서 만든 것이든, 얼굴 마스크를 사용하는 Facial mask routine Many people like to use a peel-off facial mask. There is no need for any 데는 특별한 지식이나 기술, 도구는 필요없다. 젤 타입의 필 오프 얼굴 마스크를 사용하는 것은 쉽다. 마 special knowledge, skill or equipment in using a facial mask, whether 스크가 마르면서, 젤 성분의 물질이 피부 각질이나 모공 속의 지 it is from the stores or made at home. It is easy to apply a peel-off facial mask made of gel. When it 저분한 먼지들을 옭아맨다. 필링 오프 젤은 환경 입자들이 붙어 dries, the gel-like substance traps the dead flakes of skin, dust particles 있는 표피의 제일 윗층을 제거한다. 따라서, 진피층의 혈액 순환 이 촉진되어 피부가 더욱 깨끗하고 부드러워진다. and dirt inside the skin pores. The peeling off the gel removes the top 일 주일에 2회 정도 얼굴 마스크를 실시하라. 스트레스의 epidermis with the environment particles. Hence, the skin becomes 영향이 없는 환경에서 사용하라. 얼굴 근육이 편안한 상태여야만 cleaner and softer, with better blood circulation along the epidermis.

Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/beauty-articles/enhanced-beauty-using-a-facial-mask-5400473.html

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Use a facial mask twice a week. Apply a facial mask in a stress free environment. The facial muscles should be relaxed so that the mask gel can penetrate into the skin pores effectively. The peel-off mask takes between 15 to 20 minutes before it dries completely. To lift the facial mask effectively without breaking, lift it from the chin upwards. Wash the face with a cleanser to clear any remnants of the facial mask. A night cream is the best top-up after a facial mask, before bedtime. Recommended Facial Masks Facial masks that contain natural ingredients like aloe vera extract and tea tree oil give more benefit to enhance the skin condition. These natural products purify, nourish and moisturize. They remove skin impurities while restoring the skin’s suppleness. Facial masks with aloe vera content give a calming effect on the skin while stimulating the blood circulation. It renews the epidermis to prevent premature aging. The other common natural ingredient in facial masks is tea tree oil, which cleans and moisturizes the skin to make it soft and smooth. Facial masks with gingko biloba extract can assist the skin cells in the blood circulation and enhance the body metabolism. Facial masks with natural extracts like geranium, boswellia and hamamelis help to establish cell renewal processes while smoothing wrinkles to improve the complexion. 마스크 젤이 효과적으로 피부 모공 속으로 침투할 수가 있다. 필 오프 마스크는 완전히 건조가 되는데 15-20분 정도가 걸린다. 마스크를 부서짐없이 효과적으로 떼어내기 위해서는, 턱 부분부터 위쪽으로 들어 올리는 것이다. 마스크의 잔류물을 깨끗히 없애기 위해서 클렌저를 사용해서 세안하라. 나이트 크림이 얼굴 마스크 후, 취침 전에 바르기 가장 좋은 제품이다. 추천 얼굴 마스크 알로에 베라 추출물이나 티트리 오일과 같은 천연 성분이 첨가된 얼굴 마스크가 피부 상태를 개선하는데 더 많은 혜택을 제공한다. 이런 천연 제품은 정화, 영양 및 보습 효과가 있다. 이런 성분들은 피부 불순물을 제거하는 동시에 피부의 탄력을 복원한다. 알로에 베라가 함유된 얼굴 마스크는 혈액 순환을 자극하면서 피부 에 진정 효과를 준다. 이것은 표피를 다시 젊게하여 노화를 방지한 다. 얼굴 마스크에 일반적으로 많이 함유된 또 다른 천연 성분으로 티트리 오일이 있는데, 피부를 깨끗이하고 수분을 공급하여 부드럽 고 매끄럽게 만든다. 은행 추출물이 첨가된 얼굴 마스크는 혈액 순환을 통해 피 부 세포를 지원하고 신진 대사를 향상시킨다. 제라늄, 유향, 하마멜리스와 같은 천연 성 분이 포함된 얼굴 마스크는 세포 재생 을 촉진하여 안색과 주름 개선에 도움 을 준다.

Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/ beauty-articles/enhanced-beauty-using-a-facial-mask-5400473.html October 2013 OTC Beauty Magazine

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October 2013 OTC Beauty Magazine

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Knowledge to Know by Dwayne and Charasma

Hair Extensions 101

Part One

헤어 익스텐션 101 파트 1

There is some basic knowledge you will need to know when

헤어 익스텐션 제품을 쇼핑할 때, 당신이 알아야 할 몇 가지 기

shopping for hair extensions, and some of the hair terms can

본적인 지식들이 있는데, 일부 헤어 용어들은 초보자들에게는

be confusing for beginners. Terms like human hair, Virgin hair,

혼동스러울 수가 있다. 휴먼 헤어, 버진 헤어, 레미 헤어와 같

and Remy hair generally identify what hair extensions are made

은 용어들은 일반적으로 헤어 익스텐션이 무엇으로 만들어졌

of. Some key information may surprise you, so I took some time to speak with a hair extension product owner and expert Charasma Moseley who will educate your clients and beauty suppliers about the do’s and don’ts when selecting quality hair extensions. Hair for extensions can be made of many things... •

Animal hair, for example: horse tail or yak hair

Synthetic hair

Mixed Human and Animal

Mixed Human and Synthetic

and finally 100% Human hair

는가를 식별하는 것이다. 몇가지 주요 정보들은 여러분을 놀라 게 할 수도 있다. 나는 고품질의 헤어 익스텐션을 고를 때 해야 할 것과 하지 말아야할 것에 관해 당신의 고객과 뷰티 제품 공 급업자들을 교육할 전문가이자 헤어 익스텐션 제품 생산자인 CHarasma moseley와 이야기를 나눴다. 익스텐션을 위한 헤어는 다양한 소재로부터 만들어 질 수 있다. •

동물 모발, 예를 들어: 말꼬리, 야크 모발

합성 모발

사람과 동물 모발 혼합

사람과 합성 모발 혼합

그리고 마지막으로 100% 사람 모발

특정 모발 묶음이 다른 것보다 더 좋은 이유는 무엇인가?

What makes some bundles of hair better than others?

대부분의 뷰티 제품 매장에서 볼 수 있는 모발 중에 품질이 좋

With all the hair available in most beauty supply stores the

은 모발 브랜드는 익스텐션이 싱글 드론인지 더블 드론인지에

quality brand of hair may be determined by whether the

따라 결정될 수가 있다. 싱글 드론 헤어(큐티클 헤어, 버진 헤

extensions are Single Drawn or Double Drawn. Single Drawn Hair (aka Cuticle Hair, Virgin Hair, Remy Hair) is a bundle of hair, no matter its origin or grade, that appears like a ponytail 34

OTC Beauty Magazine October 2013

어, 레미 헤어로도 알려진)는 그것의 기원이나 등급에 상관없 이, 다시 자라난 짧은 길이의 모발들로 모여있기 때문에 포니 테일처럼 보이는 모발의 묶음이다. 싱글 드론 레미 헤어는 더 블 드론 NoN-remy 헤어보다 표피를 처리하기가 훨씬 용이


because all the short lengths of re-growth hair are kept in the bundle. Single Drawn Remy hair is also much easier to process the cuticles than Double Drawn Non-Remy hair because it requires less chemicals and processing time. This leads to a higher quality type of hair extension. The shorter lengths make the bundles appear tapered, therefore more natural. Many prefer this type of hair.

A bundle of hair, no matter its origin or grade, that is

all one length is referred to as Double Drawn Hair (aka NonCuticle Hair, Processed Hair, Non-Remy Hair). There are no shorter lengths of hair present, which creates a very smooth and polished look. Due to expense and availability with Remy hair, Non-Remy Processed hair is usually sold double drawn in most beauty supply stores. The term refers to a mechanical process that draws out all the shorter lengths from a bundle, and then draws again to realign the top of the bundle. And only gives off 한데, 그 이유는 화학 약품을 덜 사용하고 처리 시간도 짧기 때 문이다. 이것이 더욱 고품질의 헤어 익스텐션 형태를 이끌어내 는 것이다. 짧은 길이는 모발 묶음의 끝이 길수록 가늘어지게 만들기 때문에 더 자연스러워보인다. 많은 사람들이 이 형태의 모발들을 선호한다.

그것의 기원이나 등급에 상관없이 모두 하나의 길이로

묶여진 모발의 묶음을 더블 드론 헤어(Non-Cuticle Hair, Processed Hair, Non-Remy Hair로 알려진)로 부른다. 아주 부드럽고 광택나는 모습을 연출하는 짧은 길이의 모발 은 보이지 않는다. 레미 헤어는 가격이 비싸고 구하기도 쉽지 가 않기 때문에, 대부분의 뷰티 제품 매장에서는 더블 드론의 Non-Remy Processed hair가 주로 팔린다. 이 용어는 모 발의 묶음에서 모든 짧은 길이의 모발을 뽑아내는 기계 과정을 의미하는데, 묶음의 상단을 재정렬하기 위해서 다시 뽑아낸다. OTC Beauty Magazine October 2013

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the illusion of very healthy hair. This becomes very dry over a

그래서 매우 건강한 모발처럼 보이도록 하는 것이다. 이것은 짧

short period of time.

은 시간 동안 아주 많이 건조가 된다.

Two terms are often used in describing hair and often the meaning

버진 헤어와 레미 헤어라는 용어들은 종종 모발을 설명하는데 사용되는

is not understood even by sellers: Virgin Hair and Remy Hair.

데, 그 의미는 판매자들도 가끔씩 이해하지 못한다.

What is the difference? Virgin Hair is not chemically treated, so

차이는 무엇인가? 버진 헤어는 화학적으로 처리되지 않은 것으

it keeps its natural bounce and volume. When chemically treated it strips away the cuticle, so it isn’t Virgin Hair anymore. Lower grade non-remy hair is over-treated or under-treated, which contributes to tangling problems (before and after shampooing) and limp or lifeless hair. The lack of chemical processing leaves the hair extension in a healthy and natural state resulting in a longer life for the finished unit.

Virgin hair is ALWAYS Remy hair, but Remy hair is not

로, 자연스러운 탄성과 볼륨을 유지하고 있다. 모발이 화학적 으로 처리가 되면 표피층이 벗겨지게 되며, 더이상 버진 헤어가 아닌 것이다. 저품질의non-remy hair는 너무 많이 처리가 되거나 혹은 처리가 덜 되어서 엉킴 현상이 생기거나(샴푸 전후 로) 모발이 처지고 생기가 없게 된다. 화학 처리가 부족할수록 헤어 익스텐션을 건강하고 자연스러운 상태로 남겨두기 때문에 완성된 형태를 위해 더 오랜 수명을 갖게 된다. 버진 헤어는 항상 레미 헤어이지만, 레미 헤어가 항상 버진 헤

always Virgin Hair! Virgin hair means that the hair used for the

어가 되는 것은 아니다!

extensions must be all of the below:

버진 헤어는 반드시 아래의 소재로 만든 헤어 익스텐션을 의미

100% human hair

한다.

NEVER been colored, bleached or relaxed/permed

100% 사람 모발

Cut off of the hair donor in one ponytail

염색, 탈색 혹은 릴렉서나 퍼머를 하지 않은 모발

All the cuticle layers intact

한 사람의 포니 테일에서 자른 모발

All the cuticles facing the same direction.

모든 표피층이 손상되지 않은 것

The hair will never hopelessly tangle

모든 표피가 같은 방향으로 향할 것

Completely natural hair like yours or mine

모발이 속수무책으로 엉키지 않을 것

여러분이나 내 모발처럼 완전한 자연 모발일 것

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OTC Beauty Magazine October 2013



K-t-K All other extensions that you see in the market may have been

마켓에서 여러분이 볼 수 있는 다른 모든 익스텐션들은 표백이

treated by bleaching, coloring and sometimes texturizing to

나 염색, 때로는 동질의 제품으로 만들기 위해 텍스쳐라이징되

produce a homogeneous product. This treatment is very taxing

었을 수 있다. 이 처리는 모발의 구조에 큰 부담을 준다. 이것

on the hair structure. This is why hair extensions only look great

이 바로 헤어 익스텐션이 단지 일정기간 동안만 좋아보이며 다

for a certain amount of time and then have to be replaced.

However, if you can find real Virgin hair, there is no

better product on the market for extensions. Real Virgin hair lasts a very, very long time, longer than any other type of hair when used as extension hair and if it is cared for properly sometimes for a year or more. It can be colored to match your hair, although all Virgin hair will be naturally dark in color. If you see long hair in blond colors on sale for extensions called

시 교체해야하는 이유이다.

그러나, 만일 여러분이 진짜 버진 헤어를 찾을 수 있

다면, 마켓에 있는 어떤 익스텐션보다도 좋을 것이다. 진짜 버 진 헤어는 익스텐션 헤어로 사용된 어떤 종류의 모발보다 아주 오래 동안 지속되며 적절하게 관리가 될 경우 1년 이상 지속된 다. 모든 버진 헤어가 짙은 자연 모발 색상이지만, 당신의 모발 과 어울리는 색상으로 염색할 수도 있다. 만일 버진 헤어 익스 텐션으로 판매되는 제품이 금발의 긴 모발이라면, 믿지 말라. 제품을 판매하는 사람들도 종종 버진의 진정한 의미를 모를 수

Virgin, do not believe it. Often times the sellers may not even

가 있다. 금발의 버진 헤어는 실제로 대량으로는 존재하지 않

know what Virgin really means. Blond virgin hair virtually does

으며, 어두운 색상의 표준 버진 헤어가 아니기 때문에 상당히

not exist in bulk and can be very expensive as this is not the

고가일 것이다.

standard dark virgin hair.

Charasma Mosely has a dual license for cosmetologist and barbering. She has been in the industry for almost 14 years and is now the Director of Admissions at International Barber and Style College located in Nashville, TN. In 2013 she launched Amaris Virgin Hair Collection. Amaris offers an unlimited income earning opportunity by becoming an Amaris Hair Distributor. Coaching and training will be available for all qualified distributors. Find us online at www.amarishair.com. Dwayne Thompson, aka “The Barber Ambassador,” is the CEO of The Fade Club, LLC, a marketing and promotions company designed to grow the barbering industry through education and brand management.

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Knowledge to Know by Amit Sharma

a LL

a BOUT e YeBrOW

T hreading

실로 하는 눈썹 정리에 관한 모든 것 Do you know that eyebrows are as important as your skin, hair and fitness? Eyebrows talk about your personality and can leave either a good or bad impression. People notice your eyes and eyebrows when they meet you the first time. Your impression can be entirely changed by turbulent eyebrows and they can either ruin or complement your pleasant and confident personality. There are many ways to maintain your eyebrows; however eyebrow threading is the best way and there are reasons behind it. You may have a lot of questions about this method, so let’s know more about eyebrow threading. What is the eyebrow threading technique? How does it work? It is a hair removal technique that originated in India and is now popular across the globe. The eyebrow threading technique uses a twisted cotton thread in double strand and it gives you a precise hairline. An impressive shape is given to your eyebrows as unnecessary hair is removed and your eyebrows can get the shape of your choice. 40

OTC Beauty Magazine October 2013

눈썹이 여러분의 피부나, 헤어, 건강만큼이나 중요하다는 것 을 알고 있는가? 눈썹은 당신의 성향을 말해주며 좋은 인상 을 줄 수도 있고 나쁜 인상을 줄 수도 있다. 사람들은 당신을 처음 만나면 당신의 눈과 눈썹을 먼저 인식한다. 당신의 인 상은 산만한 눈썹에 의해 완전히 달라져버릴 수가 있으며, 눈썹은 당신의 밝고 자신감 넘치는 개성을 망칠 수도 있고 반대로 보완해줄 수도 있다. 눈썹을 관리하는 데는 여러 가 지 방법들이 있지만, 그 중 눈썹 정리가 가장 좋은 방법이며 여기에는 많은 이유들이 있다. 이 방법에 관해 많은 궁금증 들을 가질 수도 있을테니, 지금부터 눈썹 정리에 관해 좀 더 자세히 알아보자. 실로 하는 눈썹 정리 방법은 무엇인가? 어떤 효과가 있는가? • 인도에서 기원된 모발 제거 기술로 현재는 세계적으 로 대중화가 되어있다. 눈썹 정리 기술은 이중 가닥으로 꼬 인 면실을 사용하는데 정확한 헤어 라인을 만들어준다. 불필 요한 헤어를 제거하고 원하는 모양의 눈썹을 만들어줌으로 써 인상적인 모양의 눈썹을 만들 수가 있다.


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What makes eyebrow threading so popular? Eyebrow threading has recently gained popularity. It all started in India and Middle East. The technique gained immense popularity in Australia, US and other countries in the last few years. This technique is very popular in hair and beauty salons due to many reasons. •

A great substitute to methods such as plucking and waxing.

Cosmetics are not used in eyebrow threading.

Results are visible right after the session and you do not have to wait.

This technique is economical and suitable for sensitive skin that cannot go for laser hair removal technique.

Eyebrow threading is not painful and it is less complicated than other techniques.

The process takes just 30-45 minutes.

Only cotton thread is used in the process that doesn’t harm your skin.

Results last for up to three to four weeks.

Redness doesn’t bother you as it goes off after some time.

Myths about Eye brow threading: Myth 1- Hair grow back in a different manner after threading. Hair follicles are removed in the process. It means that hair is removed 42

OTC Beauty Magazine October 2013

실로 하는 눈썹 정리가 이렇게 인기를 얻는 이유는 무엇인가? 눈썹 정리는 최근 대중적인 인기를 얻고 있다. 이것은 인도와 중 동 지역에서 시작했는데 최근 몇 년 동안 호주와 미국, 그 밖의 여러 나라들에서 엄청난 인기를 얻고 있다. 이 기술은 여러 가지 이유로 인해 헤어 뷰티 살롱에서 아주 인기가 있다. • 플러킹(발모)이나 왁싱과 같은 방법을 대체할 수 있 는 아주 좋은 방법 • 눈썹 정리에는 화장품이 사용되지 않는다. • 작업 후 바로 결과를 볼 수 있으므로 기다릴 필요가 없다. • 레이저 제모를 할 수 없는 민감한 피부에 아주 적합 하며 경제적인 방법이다. • 눈썹 정리는 아프지 않으며 다른 기법들에 비해 덜 복잡하다. • 30-45분 정도의 작업 시간이 소요된다. • 단지 면 실만 사용하기 때문에 피부에 전혀 해롭지 않다. • 한 번의 작업으로 3-4주 정도 결과가 지속된다. •

피부 붉어짐은 몇 시간 안에 사라짐으로 문제가 되 지 않는다.

실로 하는 눈썹 정리에 관한 속설: 속설 1- 눈썹 정리 후에는 모발이 이전과 다르게 자란다. 모낭은 이 작업 과정에서 제거가 된다. 이것은 모발이 모근부터 제거가 된다는 의미이다. 결과는 최대 4주 정도 지속이 된다. 이



K-t-K from the root. Results last for the maximum of four weeks. This is usually the time taken by the hair to grow back and reach the surface of your skin. Myth 2- Hair above eyebrow should never be removed. Some believe that removing hair above the eyebrow will cause the eyebrows to flatten out. Beauty experts from famous hair and beauty salons do not conform to this belief. Eyebrows should be done by an expert who has experience in this field. If eyebrow threading is done by an expert then nothing of this sort happens. Myth 3- Eyebrows do not grow back after plucking

것은 보통 모발이 다시 성장해서 피부 표면까지 도달하는데 걸리는 시간이다. 속설2- 눈썹 위쪽의 헤어는 절대 제거하면 안된다. 어떤 사람들은 눈썹 윗부분을 제모하는 것은 눈썹을 평평하 게 만든다고 믿는다. 유명 헤어 뷰티 살롱의 미용 전문가들 은 이러한 믿음을 인정하지 않는다. 눈썹은 이 분야에서 경 험있는 전문가에 의해 손질이 되어야한다. 만일 전문가에 의 해 눈썹이 손질되었다면 이런 일은 절대 일어나지 않는다. 속설 3- 눈썹은 뽑고 나면 다시 자라지 않는다. 눈썹 정리는 결코 눈썹 성장에 영향을 주지 않는다. 이것은 믿을 수 없는 또 하나의 속설이다.

Eyebrow threading never affects the growth of your eyebrows. This is another myth which is not to be believed. Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/skin-care-articles/all-about-eyebrow-threading-6340946.html.

Amit Sharma is the owner of one of Melbourne’s leading hair salons and offers stunning henna tattoos and eyebrow threading at his beauty salon in Geelong (http://www.geelonghairbeautysalon.com.au/service-price/waxing/).

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Urban Call Briefs by Lafayette Jones

Business Planning Tools—

Sources and Resources

A

s marketeers and retailers prepare next year’s forecast, budgets having

good sources of information can only enhance these efforts. It is vital for

there are more potential consumers for your market or industry, and knowing facts like these enhance business opportunities.

business leaders to continuously remain updated with financial, economic

Resources also eliminate myths and assumptions regarding different

and social data. Being knowledgeable of certain trends within different

consumers. One of the major assumptions that are eliminated through

markets and industries are essential when directing and planning financial

resources is the myth that Latinos and African American consumers are not

resources. It is also necessary when planning to successfully meet business

sophisticated buyers, when in fact they are some of the most sophisticated

goals and objectives. It is important now more than ever to understand the

shoppers within the market, making very informed purchases. Through

impact of consumer behavior in order to predict future trends.

research business leaders are able to create better relationships and marketing

Due to the flucuating credit market, buyers are becoming more informed

techniques for consumers of different cultures.

about products when making purchases. Unfortunately, this is putting strain

With new fast paced techniques of gathering and sharing information, it

on the financial gains of many corporations, and many are not realizing stable

has become easier to remain updated. In fact, members of the Y generation,

business opportunities by not becoming aware of available research tools

those born in 1982 to 1985 and Obama generation, followers of President

Research resources provide a large quantity of data on various topics such as

Barack Obama and the change movement, are the driving force behind

population, consumer trends and attitudes, demographics, global statistics,

these resources, often sharing and exchanging information through social

and national and geographical trends.

networking and blog websites.

Utilizing some source of information allows one to eliminate competitors

The following provides a series of research resources that will provide

by capturing valuable information and retaining market shares. It is important

forward thinking business leaders with information about industry

to remember that all financial information is linked and the situations that are

and financial trends that help them to develop better relationships with

occurring in one industry may have influence on what is occurring in another.

multicultural consumers and to effectively plan business objectives.

For instance, when there is a surge in population in one area, it means that

Lafayette Jones

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceeding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author. October 2013 OTC Beauty Magazine

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Urban Call Briefs Name: Packaged Facts Description: Packaged Facts is a leading publisher of market research for food, beverage, and consumer-packaged goods, personal care, financial services, pet products and services, as well as demographic sectors. David A. Weiss, collector of marketing research data for advertising and public relations agencies, founded Packaged Facts 1962. It’s consumer base research grew to serve major corporations in consumer product fields that wanted more than market data along with competitive analysis and forecasts for developing new products and marketing for existing products. Data Reports: Market and Size Segmentation, Sales Drivers and Growth Forecasts, Marketer and Brand Shares, Competitor Insights, Distribution Trends Hair and Beauty Reports. HBC Fact: Provides the latest information on ethnic cosmetics, color cosmetics, and natural and organic products as well as demographics on women, and market trends. Services: News Research Reports, Subscription Service Report Price: $200-$3,000 Website: www.packagedfacts.com

Name: University of Georgia Selig Center Description: The Georgia Selig Center was created to provide economic information to business owners and entrepreneurs in Georgia. The center conducts research on economic, demographic, and social issues related to Georgia’s current and future growth. The center helps guide business decisions and public policy directions. Data Reports: Major Economic Impact Studies, Economic Forecasts, Publications, Information Services and Data Products. HBC Fact: Provides studies of urban markets regarding consumers spending habits and buying power. Services: Publications, Studies and Forecasts Report Price: Free Online Studies (PDF), Publications ($60-$125) Website: www.selig.uga.edu

Name: U.S. Census Bureau (Economic Census) Description: The U.S. Census profiles American local and national businesses every five years; the reports are categorized by states, series and sectors. Many business leaders use it to size their competition, calculate market shares, design sales territories and to set sale quotas, and to evaluate new businesses opportunities. It also provides information on regional demographics around the nations and populations statistics. Data Reports: Geographic Area Reports, Industry Reports, Subject Reports, and Zip Code Statistics, Regional Demographics, and Populations Statistics. HBC Fact: Provides national, local, and regional demographics and statistics, defining knowledge of business opportunities. Report Price: Free Services: Catalogs, Publications and Data Tools

Name: Barnes Reports Description: Publishes market research and analysis reports for largest manufacturing, retail, wholesale and service industries and consumer buying trends around the world. Provides industry statistics, forecasts and demographics as well as statistics on sales establishments and employment within international markets. Data Reports: U.S. Industry Reports, World Industry Reports, U.S. Product Lines and Bestsellers HBC Fact: Provides statistics and demographics for various industries such as manufacturing, retail and health care. Services: International Publications Reports Report Price: Publications ($149-$249) Website: www.barnesreports.com

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Name: SMSI Urban Call Multicultural Market Trends at U.S. Salons Description: Provides information on U.S. Salons trends and consumer behavior within the market Data Reports: : Price Sensitivity, Loyalty, Size and Sales Potentials, and Product Trends HBC Fact: Informs multicultural business leaders about sales growth opportunities and challenges within the salon industry. Services: Publications Website: www.segmentedmarketing.com

Name: Fact Book State of the Industry Report Description: The National Association released this book for Printing Leadership (NAPL), a trade association. It provides analysis of issues that influence industries and provides what is occurring in salons. It focuses on trends such as franchising and large chains, and discusses issues such as consolidation and merging and how it affects the industry, and also outlines the challenges and opportunities that are present within business markets. Data Reports: Merging, Consolidation, Regulatory Issues, and U.S. Market Review HBC Fact: Provides information about multicultural industry influences within multicultural salons and businesses. Services: Publications, Industry Analysis, and Consulting Services Report Price: Free Website: www.napl.org

Name: The Financial Forecast Center Description: Produces and publishes economic and financial market forecasts. Data Reports: Stock Market, Money Rates, U.S. General Economy (Gold prices, Oil prices, Inflation Rate) and Currency Exchange Rates. HBC Fact: Provides general economic statistics concerning the American economy. Services: Economic and Business Data, Stock Index Data, and Analysis Report Price: Free Website: www.forecasts.org

Name: U.S Department of Commerce, Bureau of Economic Analysis Description: A statistical agency that produces national, regional, industry and international economic accounts on issues such as economic growth, development and relationships within the global economy. Data Reports: Gross Domestic Product (national, state, and regional), Annual Industry Accounts and Corporate Profits HBC Fact: Provides reports on international, wholesale, and retail trade as well as quarterly and monthly sales and financial reports and surveys. Services: News, Publications, and Research Resources Report Price: Free Website: www.bea.gov

October 2013 OTC Beauty Magazine

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Business Tips by Brian Moran

Just Say NO to a Working Vacation:

Eight Ways to Make the Most of Your Time BEFORE You Hit the Beach

일하는 휴가는 사양하라. 바닷가로 휴가를 떠나기 전 당신의 시간을 최대한으로 활용하는 8가지 방법 Did you know 61 percent of employed Americans expect to have to do some work while on vacation? According to a recent survey, it’s true. This reality is why so many of us approach vacation with mixed emotions. You’re excited about the quality time with your family and hopeful that this will be the year you’re able to truly unplug. But there’s also a dull sense of dread as you stress about how you’ll ever get everything done beforehand. You’d love to 58

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미국 직장인의 61%가 휴가 중 몇몇 업무를 처리해야만 한다는 것을 알고 있는가? 최근 조사에 따르면, 이것은 사실이다. 이러한 현실은 우리 중 많은 사람들이 복잡한 심정으로 휴가를 떠나는 이유이다. 당신은 가족들과의 즐거운 시간에 들떠있고, 당신이 진짜로 분리될 수 있는 시간이기를 희망한다. 그러나, 어떻게 모든 것을 미리 다 처리해야할 것인가에 대한 묵직한 공포감 또한 존재한다.


be part of the minority of people who just cut all ties with work for the week, but you know that just isn’t a reality. Or is it? It absolutely is, and not only that, it’s essential. Successful people work with great focus and intention, and they play the same way. When they’re working they’re really working, and when they’re vacationing they’re really vacationing. Rest and rejuvenation are the other side of the success coin. You must be purposeful about how you spend the time leading up to your vacation. The reason people end up working from their hotel room isn’t that they just have so much to do that they can never take a break. It’s that they aren’t working with intention—and thus, they aren’t executing effectively. Being intentional about how you spend your time is the heart of our message. Our ability to do so impacts not only business profit sheets but also the quality of our personal lives. Below are a few essential tips for what you can do right now to make sure your vacation is truly a time for rest and relaxation.

당신은 일주일 동안 모든 업무의 끈을 끊어버리는 소수의 사람들에 속하고 싶을 것이다, 그러나 당신은 현실이 그렇지 않다는 것을 안다. 아니면 그럴 수 있을까?

이것은 절대적일뿐 아니라, 필수적이다.

성공한 사람들은 대단한 집중력과 의지를

가지고 업무에 몰두하며, 놀 때도 마찬가지다. 그들은 일할 때 정말로 일을 한다, 그리고 휴가 중일 때는 정말로 휴가 중이다. 휴식과 원기 회복은 성공을 위한 동전의 다른 면이다.

대한 목적을 가져야 한다. 사람들이 호텔방에서 업무를 마무리하는 이유는 그들이 너무도 많은 양의 업무를 가지고 결코 쉴 수가 없기 때문이 아니다. 그들이 의지를 가지고 일을 하지 않기 때문이며, 따라서 그들이 효과적으로 실행하지 않기 때문이다.

Create a pre-vacation work plan. Planning allows you to

당신의 시간을 활용하는데 있어서 의지를

가지라는 것이 이 메시지의 핵심이다. 그렇게 할 수있는 능력은 사업 수익 통계 자료뿐 아니라 우리 개인적인 삶의 질에도 영향을 미친다.

Picture the perfect vacation. Hours on the beach with your kids, building sand castles and riding waves; Romantic evenings out with your spouse; A little uninterrupted reading time by the pool… these are the makings of a great vacation, and they should serve as the vision that will drive you through the hard work you’ll have to get done before you hit the beach. Vision is the starting point of all high performance. It is your personal vision that creates an emotional connection to the daily actions that need to take place in your business. Once you understand the link between your vision of the perfect vacation and your work, you can define exactly what you need to do to make that great vacation happen.

당신이 휴가를 가질 수 있도록 시간 사용 방법에

다음의 몇가지 중요한 조언들은 당신의 휴가가

휴식과 원기 회복을 위한 완벽한 시간이 될 수 있도록 당신이 지금 할 수 있는 것들이다.

완벽한 휴가를 그려보라. 바닷가에서 아이들과 함께 모래성을 만들고 파도를 즐기는 시간들, 배우자와의 낭만적인 저녁 시간, 수영장에서 조금의 방해도 없이 즐기는 독서 시간...... 이런 것들이 훌륭한 휴가의 재료이며, 이것은 바닷가로 가기 전 마무리 해야하는 모든 업무들에 당신이 최선을 다하게 만드는 동기를 부여하는 것이다.

비전은 모든 높은 수행 능력의 출발점이다.

당신의 비즈니스에서 해야하는 일상적인 활동과 감정적인 연결을 창조하는 것이 당신의 개인적인 비전이다. 일단 당신이 완벽한 휴가에 대한 비전과 업무 October 2013 OTC Beauty Magazine

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사이의 연결을 이해하게 되면, 멋진 휴가를 만들기위해 해야하는 것들을 정확하게 파악할 수가 있게된다.

think through in advance the best approach to achieving your goals. You make your mistakes on paper, which reduces miscues during implementation. Leading up to your vacation, it is a good idea to create a plan for each work week you have left. Your weekly plan encompasses your strategies and priorities, your long-term and short-term tasks, and your commitments in the context of time. Resign yourself to being uncomfortable NOW so you can be comfortable LATER. Without a compelling reason to choose otherwise, most people will take comfortable actions over uncomfortable ones. This is just human nature. Problem is, the uncomfortable tasks you avoided prior to your vacation are precisely the ones that will blow up or get out of control while you’re trying to enjoy some time on the beach. If your goal is to have a carefree vacation, commit to sacrificing your short-term comfort so that you can reach it. Make the most of performance time and down time. As you work toward your vacation, it will be very important that you not respond to the demands of the day reactively. In other words, you can’t satisfy the various demands of the day as they are presented, spending whatever time is needed to respond without giving any thought to the relative value of the activity. You have to use your time wisely and keep control of your day through time-blocking.

미리 휴가 작업 계획을 만들어라. 계획은 당신의 목표를 성취하기 위한 최선의 접근 방법을 미리 생각하게 만든다. 당신은 실행 도중의 오류를 줄일 수 있도록 종이에 당신의 실수를 적는다.

휴가에 이르기까지, 남아있는 주간 업무에 대한 계획을 세우는 것도 좋은 아이디어이다. 주간 계획은 시간상에서 당신의 전략과 우선 순위, 장기적 또는 단기적인 업무들, 그리고 당신의 전념까지 포함한다.

불편한 것을 지금 감수하면 나중에 편해질 수 있다. 다르게 선택하려는 강력한 이유없이, 대부분의 사람들은 불편한 것들 위에서 편안함을 취할 것이다. 이것은 단지 인간의 본성이다. 문제는 휴가에 앞서 당신이 피해버린 불편한 업무들은 당신이 해변에서 즐거운 시간을 보내는 동안 통제되지 않을 만큼 확대될거라는 것이다. 만일 당신의 목표가 평온한 휴가를 갖는 것이라면, 당신의 단기적인 편안함을 희생하라 그러면 그 목표에 도달할 수 있다.

수행 시간과 중단 시간을 활용하라. 휴가를 위해 일을 할 때, 매일의 요구에 반응적으로 대응하지 않는 것이 매우 중요할 것이다. 다시 말하자면, 당신은 매일 제시되는 다양한 요구에 만족할 수 없으며, 활동의 상대적 가치에 대한 아무런 사고도 없이 반응할 필요가 있는 시간을 보내게 된다. 당신의 시간을 현명하게 사용해야하며 시간 차단을 통해 하루를 통제해야만 한다.

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Business Tips Isolate yourself from modern day distractions. In our modern world, technology can be a major distraction. When you’re focused on executing your pre-vacation plan, don’t let smartphones, social media and the Internet distract you from your higher-value activities. Your vacation time is precious. Don’t ruin it by giving your BlackBerry all the attention. You need that time to rest and rejuvenate so that when you do go back to work you’re ready and committed to making great things happen. And you and your family deserve that uninterrupted time together. Set your vision. Make a plan. Stay the course. When you’re relaxing on the beach, you’ll be so glad you did.

현대의 산만함으로부터 당신을 분리하라. 현대 사회에서, 기술은 큰 방해가 될 수 있다. 당신이 사전 휴가 계획 실행에 집중할 때, 스마트폰이나 소셜 미디어, 인터넷이 당신의 가치있는 활동들을 방해하지 않도록 해라.

휴가 시간은 귀중하다. 셀폰에 신경을 쏟으며 그 시간을 망치지 말아라. 휴식과 원기 충전을 위해 당신은 이 시간이 필요하며 그것은 당신이 다시 업무에 복귀할 때 더욱 큰 것을 만들어 낼 수 있도록 준비하고 최선을 다 할 수 있게 한다. 그리고 당신과 당신의 가족들은 방해받지 않고 함께 할 수 있는 시간을 마땅히 가질 만 하다. 비전을 가져라. 계획을 세우고 실행해라. 해변에서 휴식을 취하는 동안, 당신이 실행한 것에 아주 기뻐할 것이다.

Brian P. Moran is founder and CEO of The Execution Company, an organization committed to improving the performance and enhancing the quality of life for leaders and entrepreneurs. He has led successful businesses and been instrumental in the growth and success of many others. In addition to his books, Brian has been published in many of the leading business journals and magazines. He is a sought-after speaker, educating and inspiring thousands each year.

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Business Tips

5 by Kim Kirmmse Toth

Simple and Elegant Ideas for Marketing Your Business During the Holidays

당신의 홀리데이 비즈니스 마케팅을 위한 간단하고도 품격있는 5가지 아이디어 The holiday time can be a challenge and you may think this is a terrible time to market your programs and services, but let’s think about that again! It seems like I have gotten more holiday cards earlier this year than usual. I have barely even thought about them yet so I best get going! The Holidays are actually a good time to do some things differently. It’s a time to offer something that you might not usually offer. Here are some ideas for you and I am sure you can come up with more ideas on your own; these will just get you thinking in the right direction. #1: If you have products that you maybe haven’t promoted in a while this might be a good time to do a holiday sale and offer a great discount. You will see people doing this for even 50% of the normal investment. The holidays are a time of giving, so this is an opportunity to show your gratitude to your customers. #2: Do you have a special service that you only offer several 64

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홀리데이는 기간이 여러분들의 프로그램과 서비스를 홍보하기에는 힘든 시간이라고 생각할 수도 있을 것이다. 그렇다면 다시 한 번 생각해볼 필요가 있다! 나는 예년에 비해 올해 좀더 빨리 홀리데이 카드들을 받고 있는 것 같다. 별 생각이 없었는데, 지금이라도 시작하는 것이 좋을 것 같다! 홀리데이는 실제로 무언가 다른 것을 시도하기에 좋은 시기이다. 당신이 평소에 잘 하지 않던 다른 것을 시도해 볼 수 있는 시간이다. 여기 여러분을 위한 몇 가지 아이디어를 제공하려 한다. 나는 여러분들이 이 외에도 자신만의 많은 아이디어를 더 많이 가져올 수 있을 것이라 확신한다. 이러한 아이디어들은 당신이 옳은 방향으로 생각할 수 있게 만들어 줄 것이다. #1: 만일 여러분이 한동안 판촉을 하지 않고 있던 제품들을 보유하고 있다면, 홀리데이 세일이나 대폭 할인 상품으로 제공하기에 좋은 시기가 될 것이다. 심지어 정상가의 50%까지 할인을 하는 사람들을 보게 될 것이다. 홀리데이는 베푸는 시기이며, 이것은 고객들에게 당신의 감사를 표시하는 기회가 될 수 있다.



Business Tips times a year? Maybe this is a good time to do that. One of the services that I like to offer is my VIP days. I offer them at a lower investment than usual to help get people ready for the New Year. #3: Coupons or holiday gift cards can be a fun way to offer your services. You might do a drawing or contest. Be creative and have fun while doing something special. #4: Send your special clients, those who pay for your more premium services, a card or postcard.

#2: 1년에 단지 몇 번만 제공하는 특별한 서비스를 가지고 있는가? 이 기간이 아마도 그것을 하기에 좋은 시간일 것이다. 내가 주로 제공하는 서비스들 가운데 하나는 VIP DAY이다. 나는 내 VIP 고객들이 새해 맞이 준비를 하는데 도움이 되도록 평소보다 저렴한 가격으로 그들에게 상품을 제공한다. #3: 쿠폰이나 홀리데이 선물 카드는 여러분의 서비스를 제공할 수 있는 재밌는 방법이 될 수 있다. 추첨이나 컨테스트를 할 수도 있다. 창의력을 가지고 특별한 이벤트를 제공하면서 함께 즐겨라. #4: 여러분의 프리미엄 서비스를 애용하는 특별한 고객들에게 카드나 엽서를 보내라.

#5: A wonderful gift? A gift to yourself! You have worked hard this year and you deserve a treat. It could either be a business gift to yourself or a personal one. A business gift to yourself might be hiring a VA (Virtual Assistant) for jobs in your business you don’t like to do or don’t want to do. You should be doing what you love and use the ‘gifts’ that you have. A personal gift might be taking a whole day off and doing something you love, being with a friend, going for a hike, skiing, or just sitting with a good book.

#5: 멋진 선물? 그것은 여러분 자신을 위한 선물이다! 당신은 올 해 열심히 일했으며 마땅히 보상받을 자격이 있다. 당신 스스로를 위한 비즈니스 선물이 될 수도 있고 개인적인 선물이 될 수도 있다. 당신을 위한 비즈니스 선물로는 당신이 하기 싫거나 하고 싶지 않은 업무를 위한 가상의 보조 직원을 채용할 수도 있다. 당신이 좋아하는 일만 하면서 당신이 가진 ‘선물’을 사용하는 것이다. 개인적인 선물로는 하루 전체를 쉬면서 당신이 하고 싶었던 것을 하는 것이다, 친구를 만나거나, 하이킹이나 스키를 타러 가거나, 혹은 좋은 책을 읽으면서 쉬는 것이다.

I know there are many more ways to do business a little differently during the holiday season. Just be sure you do at least one thing different that you can offer your customer and one thing that you will do for yourself.

홀리데이 시즌 동안 약간은 다르게 비즈니스를 할 수 있는 더 많은 방법들이 있을 것이다. 다만 고객들에게 당신이 제공할 수 있는 색다른 것과 당신 스스로를 위한 것을 최소한 한가지씩은 분명히 하길 바란다. Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/business-articles/5simple-and-elegant-ideas-for-marketing-your-business-during-the-holidays-5492821.html

Kim Kirmmse Toth transitioned from 23 years as a Licensed Clinical Social Worker to building a high 5 to 6 figure coaching business while enjoying her free time doing the things she loves. If you are a savvy woman (or even gentleman) and a heart-centered solopreneur who has gone through coach training and wishes to grow an exceptional, heart based coaching business, let Kim show you the way at http://www.positiveaginginc.com.

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OTC Beauty Magazine July 2012


King of Locs by Cyrus Jackson

Consumer T

Value

he natural hair care category sure has grown. I am so glad to see natural

Many major stores have expanded their ethnic sections significantly, but

hair at the forefront of ethnic hair care. During a time of trend and growth

the customers will tell you the OTCs are still the go-to as far as ethnic hair

there tends to also be an explosion of products from just about everyone. In

care is concerned. This is based on the simple principle of remembering the

all of this industry growth, I feel it is important to look out for the consumer.

true needs of your consumer. I use this basic concept when developing and

After all they are the driving force behind this booming billion dollar industry

manufacturing products for natural hair care.

and make no mistake: those that go natural know their product and know

I have recently been in the labs and have developed naturally cleaner

their ingredients. You cannot just put anything in a jar and send it out to the

formulas for a new product line called III Sisters of Nature. These products are

market. You cannot just place any jar of hair grease on the shelf. The natural

effective and directly formulated for the health of natural ethnic hair. The most

hair consumer wants quality, nutrient rich ingredients that work. As a product

exciting aspect of this product line is that we have managed to make a product

developer and manufacturer for natural hair care products for over 25 years,

that contains absolutely no alcohol, waxes, silicones, petrolatum, mineral oil,

I know for a fact that we can give the natural consumer what they need for a

parabens, formaldehyde or carbomers, all at an affordable price. If you truly

price that is affordable and accessible to all.

know anything about natural hair care then you know that this is what the

The first rule of business is stay in business and to make profit. I

consumer has been asking for. I will be perfectly honest; I have three daughters

believe in this but I also believe that to make money you should consider your

myself that have natural hair. I am paying for college and expenses just like

customers’ needs. After all, we depend on them for profit and making sure

everyone else. I am a successful entrepreneur and owner of a multimillion

that they have quality products that they can afford is something that we owe

dollar business and I will tell you right now I wouldn’t pay $50 for a jar of hair

them and it is smart business. We can look to OTC stores for an example. Why

grease and the valued consumer should not have to either. If you check the

do most women buy more than 70 percent of their hair care products from a

blogs and Internet buzz the consumers are becoming weary of these products

beauty supply store instead of a chain? Most consumers will tell you that they

and these outrageous prices. So retailers, I say continue to give the customers

value the service aspect. They can ask sales associates questions and get a more

what they want and stock products with the right ingredients at the right price,

in-department level of service while attempting to find the right human hair

and they will always come back for more.

brand, or when selecting just the right curl confection to meet their needs.

Cyrus Jackson has had a successful career in the hair care industry for over 30 years including sales, marketing and product development with companies such as World of Curl, D-Orum Products and Leisure Curl. Jackson is the owner and president of Professional Products Unlimited, Inc. makers of one of the first complete products lines in the industry for the care and maintenance of natural ethnic hair types, Jamaican Mango & Lime. Jackson’s continued development and promotions of quality products for natural ethnic beauty has made him the self proclaimed King of Locs. October 2013 OTC Beauty Magazine

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Feature by Dr. Edward Tony Lloneau

HOW TO AVOID BEING MISLED BY MANUFACTURERS OF HAIR CARE PRODUCTS Part One Cosmetologists as well as the general public are sometimes misinformed by manufacturers because they know your knowledge of chemistry is very narrow. This is because emphasis on chemistry is of very little importance in formal training in order to receive a license to practice cosmetology. Knowledge of anatomy is required by the State Board in order to pass the course and the test, but very little if any knowledge of chemistry is required. Knowledge of chemistry is very essential because it is performed daily on almost every patron in one way or another. Beauticians and barbers often do not learn how the chemistry of products interacts with the chemistry of hair in order to create the expected change. As a result the cosmetologist does not know what to do when something goes wrong, because they have no idea what caused the error. Their knowledge of the expected outcome is from textbooks and the product’s manufacturer. With these thoughts in mind, you may find the following information very helpful in becoming more aware of the purchases your customers make for professional and personal use. 70

OTC Beauty Magazine October 2013

1. Beware of sodium or calcium hydroxide relaxers that claim to have organic conditioners. No organic conditioners such as vitamins, Aloe Vera, herbs or organic proteins can exist in an environment of hydroxide ingredients. Therefore, any manufacturer claiming their products contain such ingredients is only doing so to attract your attention. Even though the products may contain these ingredients, they serve no purpose, because they were destroyed by the hydroxide before the product left the factory. 2. Watch out for hot oil products that are overpriced for what they are. Many such products come in small 1 oz. vials and vary in price from 98 cents to $3.00. But, upon closer examination, I found many such products are nothing more than mineral oil with fragrance and color added. You could go to a drug store or discount department store and purchase a pint of store brand mineral oil, add your own color and fragrance and reduce your cost down to less than 25 cents an ounce. 3. Beware of products labeled protein. Many cosmetologists are attracted to products that claim to contain protein and indeed, they probably do contain


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Feature protein, but not the types that can best benefit the hair. Unless the product identifies the type of protein on its label, you should be suspect of it, and even those that do. You should be aware of what type of proteins the hair can best benefit from. Chemistry and biology have identified contents of varying types of proteins from many different sources, such as animals, plants and minerals. The protein that can best be absorbed by the hair comes from an animal source such as amino acids, keratin, polypeptides (P.P.T.), and animal hydrolize. All of these terms actually refer to a protein from basically the same source, which is the hoof of an animal such as a pig, horse, goat, cow, etc. The hoof of an animal is basically the same substance as the cuticle layer of the hair shaft, as well as some inner structures of the hair shaft. When they take the hoof of an animal and process it into the finished product that we know as liquid protein, the process is known as hydrolyzing; thus the term animal hydrolize. Many so called liquid proteins on the market contain soy protein which is derived from a vegetable source and, although it is not harmful to the hair, the hair cannot and will not absorb it because this type of vegetable protein is foreign to the composition of the hair. Many manufacturers are able to get away with this type of deceit because they know that most cosmetologists are not aware of the differences between one protein and another, and it is misleading because soy protein is much easier and cheaper to obtain than the proteins mentioned earlier. Yet they charge the same price or more for them because they make them appear to be thicker and more concentrated in content by adding substances to bring about this appearance.

Excessive amounts of cholesterol are bad for the body, especially in older people, but are extremely good for the hair regardless of age. (When applied to the hair and scalp it is not absorbed into the bloodstream.)

5. Watch out for tricky advertising. Many products do not have enough of the advertised ingredients to serve the purpose that attracted you to the product in the first place. The Federal Government requires that in order for a manufacturer to list an ingredient on its label, there must be at least a detectable amount of that ingredient present. This could be as little as one half of one percent, meaning that 99.5 percent of the total product could be water, petrolatum, or other inexpensive ingredients to fill up the container. One way to detect if the product does contain a larger quantity of the advertised ingredient is to read the ingredient list on the back of the container. The F.D.A. and the F.T.C. require the ingredients be listed in the order of their presence in the product. For example, if the major ingredient in the product is water, then that would be the first ingredient listed. If a product says, “For Professional Use Only,” on its label, then the manufacturer is required to list the ingredients alphabetically only. In those cases, you must put your trust fully behind the manufacturer of the product. The reason for this is because products that state on the label “For Professional Use Only” cannot be sold in retail stores or to the general public. There are many products on the market that are thought to be conditioners by virtue of their trade name and yet they are not conditioners at all. Two good examples of this are bergamot and balsam. Neither one of these are conditioners, they are simply fragrances. In other words, there is no such thing as a bergamot or a balsam conditioner. They just happen to contain 4. Be careful with cholesterol products. The true source bergamot and/or balsam for the purposes of smell. of cholesterol that can benefit the hair is derived from I am not saying these products are not good it’s just the yolk of an egg, and yet many products that claim the ingredients that attracted you to this product as to be cholesterol will contain artificial cholesterol or conditioners, are not conditioners at all. ingredients that do not indicate the true source of it Many products are packaged in such a way as at all. Therefore cholesterol is used as a trade name to deliberately encourage waste or overuse. Keep an rather than actually identifying the fact that the eye out for products that have more efficient modes product contains cholesterol. Cholesterol is a natural of application – for example, neutralizer for cold wave moisturizer that the hair and scalp can easily absorb. permanents in a pump sprayer.

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.), and sanctioned through Howard University in Washington, D.C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Tricology as it relates to ethnic cosmetology. He has written several books on this subject, and has authored many articles in trade magazine drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologist and students encounter on a daily basis. Contact Dr. Lloneau at liquidgoldbondng@aim.com or call 310-323-7100. 72

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Retailer

Profile by Tony Bae

여유로움으로 누리는 행복 Nina’s Beauty Supply • Eatonton, GA 대부분의 사람들은 보다 편안하고 행복한 삶을 살기 위해

게 될 것이라는 것을 생각해 봐야 할 것이다. 이번에 otC

열심히 일을 하여, 보다 많은 부를 축적하기를 원한다. 보

뷰티 매거진에서 인터뷰한 조지아주 eatonton 시에 위치

다 많은 재산을 갖는 것이 행복의 기본이라 믿고, 그것을

한 Nina’s Beauty supply 의 유근준, 유문자 사장 부부는

이뤄내기 위해서 남들을 밟고 올라가는 일도 허다한 것이

이러한 욕심을 초월하여 여유로운 마음으로 스토어를 경

작금의 현실인 것이다. 하지만, 부의 축적만을 목표로 하

영하는 사람들 중 하나였다. 그러한 여유로움은 두 부부의

다 보면, 다른 소중한 것들을 그르치는 경우가 허다하다.

인상 좋은 얼굴에서도 나타나 보였다. 그들과의 인터뷰를

어떠한 일이던지 좁은 시야로 한가지에만 집중을 하다 보

통해 평온함을 느껴보도록 하자.

면, 정작 다른 중요한 것들을 등한시하게 되는 것이다. 물 론, 두 마리의 토끼를 잡는 사람들도 있지만, 자신의 성공

도시와 더불어 사는 삶

에만 너무 집착을 하다 보면 부작용을 불러 일으키기 쉬운

30여년 전인 84년에 도미하여 처음에는 미국에서 직장생

것이다. 현재 미국에서 많은 동포들이 자영업에 종사하고

활을 했

있는데, 대부분 한정된 종류의 스토어를 운영하다 보니 서

다는 유

로간의 경쟁이 점점 치열해 지고 있다. 자신의 욕심으로

사장은

인해 서로에게 상처를 주고, 원수가 되는 경우도 있으니,

보통의

정말 안타까운 일이 아닐 수 없다. 그러한 것의 원인은 모

이민자

두 “욕심” 에서 비롯된 것이다. 본인의 행복추구라는 명목

들과 같

하에 남에게 피해를 주는 행동들을 서슴지 않고 행하고 있

는 것이다. 이것은 어떠한 형태로든 자신의 불행을 초래하

티 서프

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OTC Beauty Magazine October 2013

“뷰


라이 스토어는 물론, 스토어 운영에 대한 생각도 전혀 없었습니다” 라고 한다. 하지만, 90년도에 뷰티서플라 이 스토어 운영을 시작한 유사장 부부는 어느새 20여년 을 훌쩍 넘긴 베테랑 뷰티인이 되어 있었다. “직장 생활 하는 것 보다는 나을 거야” 라는 지인들의 말을 듣고 아 무런 지식도 없이 덜컥 시작한 뷰티 스토어는, 처음 4년 간을 직장생활과 함께 병행 했다고 한다. “제품에 대한 지식이 없던 터라 한, 두 개만 선반에서 제품이 비어도 애틀랜타 도매상까지 불이 낳게 갔다 오곤 하였습니다”. 유사장 부부는 그렇게 직장생활과 육아를 병행하며 그들 의 첫 번째 스토어를 경영해 나가다가, 4년차가 돼서야 스토어 운영에 대한 확신과 자신감이 생겨 직장을 그만 두고 스토어 운영에만 전념하게 되었다고 한다. 그 뒤로, 16년간 같은 자리에서 스토어를 운영하다가 8년전 현재 의 스토어로 옮겨왔다고 한다. 인구가 6,500 여명 정도 로 소도시인 Eatonton 시는 유동인구가 그리 많지 않아 대부분의 고객들이 단골인 샘이라고 한다. “어렸을 때부 터 스토어를 찾아오던 사람들이 이제는 아이들을 데리고 오는 것을 보면, 신기하기도 합니다” 라는 유사장은, 25 년이란 세월을 Eatonton 에서 그들과 함께 어우러져 살 아가고 있었다. 본인의 권리는 본인이 지켜야 “상도를 지켜야 자신의 권리를 찾을 수 있는 것입니다” 라는 유사장은 일단, 가까운 주위에 동 업종 스토어가 없 기 때문에 경쟁이 없는 환경이기도 하지만, 가격으로 경 쟁하고 싶은 마음 또한 전혀 없다고 한다. 요즘 고객들 은 친구들과 전화 통화를 하며 다른 스토어들과의 가격 비교를 서슴없이 하곤 하여, 많은 스토어 오너들이 스트 레스를 받고 있다. 이에 유사장은, “다른 스토어와 같은 제품으로 경쟁이라도 돼서 가격을 신경 써야 하는 경우

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Retailer Profile

는, 아예 그 제품 자체를 취급하지 않으려 합니다” 라고 한다. 언뜻 보면 비 현실적인 해결책이라고 생각할 수도 있지만, 유사상품이 무수히 쏟아져 나오는 요즘, 비슷한 기능의 다른 제품을 구하는 것이 그리 어렵지는 않기 때 문에 충분히 가능한 방법일 것이다. 유사장은 경쟁을 한 다는 명목으로 무조건 가격을 싸게 판매하는 것은 스토어 를 경영하고 있는 본인의 수익도 깎아먹는 것으로, 이는 본인의 권리를 스스로 포기하는 것과 다름 없다고 한다. 많은 자본과 노력을 들여 운영하는 스토어에서 수익을 내 기 위해서 수익을 줄인다는 것은 어딘가 어폐가 있다. 보 다 많은 수익을 내기 위해서 수익을 줄인다고 하는데, 이 는 ‘언 발에 오줌 누기’ 와 다를 바가 없어 보인다. 고객 응대는 관대히 어느 스토어에서나 손님들이 물건을 그냥 집어가는 경우 는 종종 일어나는 일이다. 그러한 것을 목격 했을 때 대부 분의 스토어 오너들의 단호하게 대처한다. 이는 스토어의 재산을 지키는 것이고, 재발을 방지하기 위해 당연한 처 사이다. 하지만 Nina’s Beauty supply 의 사정은 좀 다르 다. “스토어에서 물건을 집어가는 손님들을 잡게 돼도 좀 곤란한 경우가 생기게 됩니다. 저희는 소위 말하는 뜨내 기 손님들이 없고, 대부분이 동네 사람들이 와서 제품을 구입하고 있는 실정입니다. 만약 그런 사람들을 모두 잡 은 후 쫓아 버린다면 저희 손님들이 줄어든다는 얘기 입 니다. 나중에 다시 방문을 해서 제품을 구입해 준다면 그 로 인해 손해를 복구할 수 있다고 생각합니다”. 이 말을 하는 유사장의 표정은, 울며 겨자 먹기 라기보다는 보다 너그러운 마음으로 고객들을 대하기 때문에 그들을 용서 할 수 있다는듯한 표정을 짓고 있었다. 유사장은 이어, “

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사람을 해한 경우가 아니라면, 그러한 전과(?)가 있는 손 님들에게 오히려 더욱 친절히 대해줍니다. 그러면 그 들 도 양심이 있는지라, 다시 정상적으로 제품을 구입하는 손님이 됩니다” 라고 덧붙였다. 며느리가 미우면 발뒤꿈 치도 밉다는 말이 있다. 본인에게 손해를 끼치려던 손님 에게 친절히 웃으며 대한다는 것은 결코 쉬운 일이 아닐 것이다. “고객들과의 관계가 비즈니스를 운영하는데 있 어서 가장 중요한 요소라 할 수 있습니다” 라는 유사장은, 본인이 찾는 특정 제품을 구입하고자 스토어를 들어온 고 객들 일지라도 오너와의 관계가 좋다면, 추천하는 다른 제품을 구입할 수는 있다고 한다. 하지만 그러한 관계가 형성되어 있지 않다면, 그 손님은 바로 발길을 돌려서 스 토어를 나가버릴 수가 있다고 한다. 고객과의 관계를 최 우선으로 생각하는 유사장 부부의 그러한 관대함이 고객 들의 발길을 Nina’s Beauty Supply 로 돌리는데 큰 역할 을 하고 있음은 의심할 여지가 없어 보였다. “요즘 스토어를 운영하면서 가장 힘든 일은 무엇입니까?” 라는 필자의 질문에 “글쎄요… 특별히 힘든 일은 없는 것 같습니다” 라고 한다. 요즘 판매감소로 인해 엄청난 스트 레스를 받고 있는 대부분의 오너들 입에서는 나오기 힘든 대답이다. 이는 Nina’s Beauty Supply 만 뛰어나게 장사 가 잘 돼서가 아니라, 유사장 부부가 마음을 비우고, 여유 를 갖고 스토어를 운영하고 있다는 것을 단적으로 보여주 는 예가 아닐 수 없다. 많은 사람들이 힘들게 찾아가는 행 복을 유사장 부부는 그들의 마음속에서 찾고 있는 것 같 다. 이 글을 읽는 많은 스토어 오너들도 유사장 부부처럼 여유로움을 가질 수 있는 날이 오길 기원해 본다.

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The best part about being single is that you can explore more options!!! Wanting to have more options was the mindset behind the improvements made to the new Andis Nano Silver Magnetic attachment combs. The Nano Silver attachment combs or guards are very popular amongst many barbers. The purple color of this set of attachment combs has become indicative that they are Andis Nano Silver attachment combs. The durability of the Nano attachment combs is second to none. Since their introduction the Nano Silver attachment combs have been known to be the best, yet Andis still found a way to make them better. By making the attachment combs single magnet combs they are now able to fit more tools than ever! Single magnets allow the Nano Silver attachment combs to fit on clippers new and old because of the redesigned, larger and better placed single magnets. Andis has taken a great product and improved the functionality and fit which makes this a highly desired tool. As an OTC store owner, stocking your shelves with tools that the barbers and stylists will buy is beneficial to you. There is a new series of tools from Andis that the old magnetic attachment combs do not fit. The new single magnet attachment combs allows for it to fit the new and popular US-1 Envy as well as the Fade clipper. For more information about Andis tools or any other new item from Andis, visit www.andis.com. Kenny “The Professional” Duncan is a National educator for the Andis Co. He has presented classroom demonstrations and platform education at many tradeshows such as Empire Future Professionals, IHS International Hair Show, Bronner Bros International Hair Show and many more. He brings a wealth of information and experience to clipper cutting education. He teaches styling professionals the simplest approach to multicultural hair styling through a combination of solid technical demonstrations, creative interpretations, and entertaining presentations. Kenny is co-owner of Main Attraction Unisex Hair Salon, located in Philadelphia. He is reaching stylists around the world through www.ClipperEducation.com, where his goal is to provide inspiration, motivation and education to clippers cutters of all experience levels. He truly is a trailblazer in this industry. 84

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THERAPY TRENDS Having a Gift for Gifting Your OTC consumers, like most other American shoppers, want the holidays to be more than toys and trinkets. Consumers want gifts that are unique and useful. No matter how large or how small, consumers want to have necessary items disguised as frivolous gifts. They want the flexibility of spending on the glamorous accessories like hair goods, toiletries and electronic accessories. While shopping for hair cosmetic and other gift-able beauty items, electronic covers and cases would be welcome selections. These items have become as disposable as a lipstick. What better way to accommodate this trend that with the gift of a gift card. One of the most preferred gifts of the season is the Gift Card. It’s the gift that keeps on giving. If purchased in your OTC as a gift, the recipient has to come in and buy from your store. Consumers can shop with flexibility and customized budgeting. It would be wise to have hot items available—whether for beauty and grooming, or for styling an electronic device. In the 1990s before the advent of online shopping and gift cards, consumers were limited to a one-store concept. Any retailer that taps into the convenience of a gift card or gift certificate can drive consumer traffic to their destination and to a variety of related merchandise once they get there. In 2013 holiday shoppers will spend between 11 and 20 percent above last year. Let them spend it on a gift that keeps on giving and has them returning even after the holiday season is over. Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skin care and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. 86

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The Social Connection If you are a small business in the hair care industry and you are not using social media in any capacity you are selling your business short and missing out on thousands of dollars in added revenue. With the access to reach new leads and potential customers everyday through a free resource, it can be to most businesses a key tool to increase revenue and foot traffic in your establishment. As they say,“the numbers don’t lie;” market research experts show that 67% of online users use Facebook, 16% use Twitter, 15% use Pinterest, 13% use Instagram, and 6% use Tumblr. Ironically, a small YouTube video of your supply establishment can go a long way in the effort to connect with your customers. We have found that customers are much more buyercentric, meaning they seek to find information about your establishment before they buy. Clients are seeking education, information and ways to save money on products they purchase every day. The social media connection is a great way to address customer issues, answer product related questions, and most importantly sell items off your shelf.There is a great concept called virtual shopping, offering clients an opportunity to view and shop in your store just like they shop for real estate with a 360 degree view of the store shelves. A recent survey by HubSpot, a marketing software company, reports that 52% of marketers have found leads through Facebook so far in 2013, and 43% of marketers have found customers through LinkedIn and company blogs. Social-media experts and consultants say social media is a cost-effective marketing choice, but it takes work to manage. Although you don’t have to pay to use Facebook or Instagram, you do need a human resource willing to interact with your online customers. It’s a lot cheaper than spending $50,000 on a radio ad and not be able to see how people interact with it. You can gauge that on Facebook. Keep up the good work!

Dwayne Thompson, aka “The Barber Ambassador,” is the CEO of The Fade Club LLC, a marketing and promotions company designed to grow the barbering industry through education and brand management. He wears many hats as the founder of The Barber Academy Tour, creator of “The Barbettes,” a term designed to promote female barbers, and the former host of Against the Grain Radio show, the first barber related radio show on Blog Talk Radio. He is a dynamic writer, educator, product broker, consultant and social media expert. He has held several Executive positions with a former barbershop publication and a national health outreach program. Mr. Thompson is also the Founder and Publisher of Tonsorial Times Magazine, “The Official Barbershop Trade Publication” focused on highlighting products, franchises, schools and educators directly connected to the barbering industry. For more information, visit www.tonsorialtimes.com. 88

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AHBAI 2013

Ethnic Multi-Cultural HBC Conference a Huge Success The American Health & Beauty Aids Institute (AHBAI) recently held its 2013 Ethnic Multi-Cultural HBC Conference August 12-14, 2013 at The Cosmopolitan of Las Vegas, in Las Vegas, Nevada. Key executives from the beauty industry including manufacturers, distributors, beauty and barber suppliers, vendors and media attended this event. Laurie Pan, Sr. Director, Product Safety & Regulatory Affairs of Sally Beauty Holdings gave a very informative presentation on “The Legislative Corner: Proposition 65, EU Regulations and More;” Janice Bond, President of SV|SV Interactive gave an awesome presentation on “Maximizing Profits Utilizing Social Media;” Travis Johng, Publisher of CosmoBiz Magazine was an excellent speaker on the topic “OTC Stores: Maximizing Profits and Opportunities for Growth in the HBC Category.” In addition there was an outstanding panel titled “Building Better Brand Relationships: Who’s Talking Now?” which included nationally renowned bloggers and PR experts Patrice Yursik of Afrobella.com; Renae Bluitt of Crush Media PR and InHerShoesBlog.com; Maeling Murphy of NaturalChica.com and Geneva S. Thomas, Style and Pop Culture Journalist and Brand Strategist. “Attendees were very excited about the Panel because they had an opportunity to interact with the blogger experts on the panel and gain greater insight into how using social media is very beneficial in the ethnic HBC category,” stated Geri Duncan Jones, Executive Director of AHBAI. “By all accounts, this conference was a huge success,” stated Clyde Hammond, AHBAI chairman and president of Summit Laboratories. One on-One Business Appointments A Big Hit! Equally as important, conference attendees had scheduled appointments to meet one-on-one with manufacturers in private meeting rooms to take 90

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advantage of special show deals. “Our attendees state that these businessbuilding sessions are vitally important to their businesses,” Jones added. There were special highlights of the conference including Jay Forbes, President of The Forbes Connection who was the Keynote Speaker during the Industry Awards Luncheon. Forbes presented “An Insiders Guide to Retail Success,” and wowed the attendees with a lot of great insight about how to be successful in the retail business. Also during the Industry Awards Luncheon the following individuals and companies were recognized as the 2013 AHBAI Industry Award Recipients for their contributions to the ethnic HBC category. • • • • • •

Associate Member of the Year –Mfg. Rep. ~ First Choice Sales and Marketing Group Associate Member of the Year –Vendor ~ Olcott Plastics Communicator of the Year ~ Sophisticate’s Black Hair Styles & Care Guide Distributor of the Year Award~ TWT Distributing, Inc. OTC Distributor of the Year ~ Jinny Beauty Supply Retailer of the Year ~ Family Dollar

AHBAI also gave an Industry Pioneer Award to William Madison for his numerous contributions to the ethnic/multi-cultural HBC category. “All the industry award recipients are great leaders in our industry and well-deserving of this honor,” Jones stated. For more information on the AHBAI Conference or other AHBAI programs, please contact AHBAI at P.O. Box 19510, Chicago, IL 60619 or call 708-633-6328. Also visit our website at www.proudlady.org.


AHBAI 2013

(Left to right) Jennifer Matthews, Cheryl Kinnon and Trina Price of SoftSheen-Carson

Angela Coley Rogers and Lynn Hutchinson share a few laughs.

(Left to right) Bernard Bronner, Anthony Price Hyman and Joe Briggs

Panelists of the “Building Better Brand Relationships: Who’s Talking Now?” discussion, (left to right) Ylorie Anderson, Renae Bluitt, Maeling Murphy, Patrice Grell Yursik and Geneva S. Thomas.

Jory Luster, President of Luster Products, Inc. addresses the crowd.

Cornell McBride, Jr., President of McBride Research Laboratories, shakes hands with Joe Briggs of Briggs Market Masters, Inc.

(Left to right) Jory Luster, Randy Lee and Bernard Bronner

Laurie Pan and Geri Duncan Jones

Photos courtesy of Marty Frierson, www.martypix.com

Jory Luster and Randy Lee of Luster Products stand with Janice Bond of SV/SV Interactive

A group of AHBAI attendees pose for a quick photo.

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Sue Seok and Andrew Yoo of Jinny Beauty Supply

Germaine Leftridge, Jay Forbes and Angela Coley Rogers

AHBAI attendees listen intently to one of the event presentations.

Bernard Bronner of Bronner Brothers and Connie Curry of AFAM Concepts

Friends enjoy lunch with great company.

Angela Coley Rogers and Laurie Pan

Joe Briggs stands alongside Janice Bond, one of the event’s many speakers.

Angela Coley Rogers of Sophisticate’s Black hair Styles and Care Guide meets with Maggie Ocasio of Bronner Brothers

Year after year the AHBAI conference provides attendees a chance to catch up with friends.

The crowd pays close attention to a presentation.

Travis Johng, Publisher of CosmoBiz magazine, speaks to an attentive audience as a panelist. 92

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Alice West of Namaste Laboratories and Germaine Leftridge of GBL Sales, Inc.

Photos courtesy of Marty Frierson, www.martypix.com

ShowReport


AHBAI 2013

Ted Fischman, President of Ted Fishman & Associates, was co-moderator for the “OTC Stores: Maximizing Profits & Opportunities for Growth in the HBC Category” panel discussion

Connie Curry and Geri Duncan Jones, AHBAI Executive Director

Lynn Hutchinson of Summit Laboratories meets with Sue Seok and Andrew Yoo of Jinny Beauty Supply.

(Left to right) Geri Duncan Jones, Maggie Ocasio, Randy Lee and Lynn Hutchinson

Clyde Hammond, Sr. and Geri Duncan Jones stand with Ylorie Anderson as she accepts the Associate Member of the Year Manufacturing Rep. award for First Choice Sales and Marketing.

Travis Johng discusses AFAM Concepts products with Connie Curry.

Sue Seok accepts the OTC Distributor of the Year award on behalf of Jinny Beauty Supply.

Sue Seok and Andrew Yoo of Jinny Beauty Supply meet with representatives of SoftSheen-Carson

A Luster meeting

A group of conference attendees October 2013 OTC Beauty Magazine

Photos courtesy of Marty Frierson, www.martypix.com

(Left to right) Randy Lee, Bernard Bronner, Germaine Leftridge, Geri Duncan Jones and Jory Luster

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BRONNER BROS. International Mid-Summer Hair Show 2013

Over 60,000 hairstylists, exhibitors, distributors and cosmetology students emerged on the city of Atlanta as Bronner Bros. rolled out the red carpet on yet another fantastic show. Celebrating its 66th International Hair Show August 17-20 at the Georgia World Congress Center, the four-day cosmetology convention offered a unique opportunity for thousands of stylists who strive to stay on the cuttingedge of new developments in products and styling techniques. They came together for one cause: to witness and experience a quality show with education and abundant entertainment, unmatched by any other show. “As promised, we delivered on our commitment to bring a bigger and better show to our loyal attendees and hair show participants,” stated Bernard Bronner, President and CEO, Bronner Bros. Enterprise. As we educate and provide access to the latest products through our extensive distributor network, we also use our large gathering to educate the public at-large on issues critical to the African American community.” Bronner Bros. provided education during the convention on HIV/AIDS as part of the CDC’s Act Against AIDS Initiative. The four-day beauty convention opened with a comedy show with world renowned comedian, Mr. Ricky Smiley and friends. Bronner Bros. also introduced new segments at the show. The BB Idol Talent Show, annual church service, and Tournament of Champions Hair Competition also took place. Another highlight was the premier screening of the Bronner Bros. movie project, “Laughing to the Bank.” Convention sponsor Ford Motor Company had a demanding presence on the exhibit floor along with over 300 other exhibitors showcasing their wares. Just as in years past, visitors were able 96

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explore new trends, products and companies in the industry. Bronner Bros. also introduced new and faithful educators at this show: Floyd Kenyatta, Danessa Myricks, Ashtae Design Team, Andis Clipper Co., NuExpressions and more. The Bronner Bros. International Hair Show offered everything needed for progressive cosmetologists to increase their business and professional skills in today’s demanding beauty market. The Bronner Bros. Hair Show is recognized as the largest beauty and trade show of its kind in the world. The show occupies over 350,000 square feet in exhibit space. It also continues to attract over 60,000 participants, 300 exhibitors and 500 distributors. Likewise it produces a comedy show and other night events that attract over 9,000 people at each one. The event is an Atlanta institution celebrating 66 years of family tradition, African American pride, family unity and creative hair. Bronner Bros. is a privately held, family-owned company founded in 1947 by Nathaniel H. Bronner, Sr. and his brother, Arthur Bronner, Sr. Today, Bronner Bros. is headed by the second generation. The Bronner Bros. enterprises consists of BB Beauty Products, African Royale and NuExpressions product lines, Upscale Magazine, Cottonwood Hot Springs Spa and Motel in Alabama, Bronner Bros. International Hair Shows, The Word of Faith Family Worship Center and the Ark of Salvation Worship Center. For more information visit the company website at www.bronnerbros.com, Facebook at www. facebook.com/bronnerbros., or Twitter at twitter.com/bronnerbros. The next hair show takes place September 29-October 1 in Dallas, TX. Visit http://www.bronnerbros.com/shows/show201309/ for more information.


Bronner Bros. International Mid-Summer Hair Show 2013

Two spokespeople at the Bobbi Boss hair booth address the masses.

A Bronner Bros. show attendee gets her makeup done at one of the many event booths.

Osheia D. poses holding a popular Tropical Roots product.

Showing the drama that can be created using makeup, models prepare for a successful show day.

An up-close look at a hair demonstration at the Universal Beauty Products booth

The Mixed Chicks booth

The Bonfi booth

Deedee and Chasity were two smiling faces found at the RA Cosmetics booth.

AFAM Concepts had a large, eye-catching booth with exciting music and hair demonstrations that easily attracted the attention of show attendees.

The fun Curls booth featured models in their signature bright blue tutus.

Styling tools are shown in action at the H2PRO booth.

An eager crowd watches a hair demonstration.

Models at the Sophisticate’s Black Hair Styles and Care Guide booth

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Two Bronner Bros. visitors pose for a quick photo in front of the Hoyu Bigen booth.

Dr. Edward Tony Lloneau of Lloneau Products visits with Liberace Wade at the Hair King Manufacturing booth.

Ladies working the Braid and Twist Bar at Strands of Beauty booth showed onlookers first-hand how to apply commercial hair.

Creative hairstyles like the ones flaunted by these ladies were found all over the show floor.

Gro-Protect Products are demonstrated at the Morning Glory Products, Inc. booth.

The Clear Essence Cosmetics booth

Chelsey shows off the Andis 1� Titanium curling iron.

A hair model receives a colorful pink makeover at the Queens Natural hair Care booth

The Taliah Waajid booth

Flaunting green lips, Tiarra Monreal showcases a bottle of Isabella’s Own beauty product.

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Vince Bailey of Stella Shampoos & Conditioners

A model for NuExpressions works the runway in an impressive hair art design.


Bronner Bros. International Mid-Summer Hair Show 2013

A busy booth worker for I Make You Beautiful

Visitors stop to watch hair demonstrations at the Red Pro booth.

Shauntai NuNu of Professional Products Unlimited holds Roberts Diamond Bond products.

(Left to right) Shannon and Shay, hard at work at the Wahl booth.

A crowd forms to watch models show off hairstyle masterpieces at the NuExpressions booth.

A crowded show floor aisle

The R&R Corp. booth

The Hicks Edges booth

The No Grease booth

Two of the hair models working at the Universal Beauty Products booth

A birdseye view of the Bronner Bros. show floor

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업계소식 조지아 협회 조지아 뷰티협회는 지난 9월 15일 터커 소재 헤리티지 골프장에서 장 학기금 마련 골프대회를 개최하였 다. 뷰티회원 및 관계자 90여명이 참가한 이번 대회는 뷰티협회가 장 학기금 마련을 주목적으로 한 대회 로 25개의 업체들이 대거 후원하여 성황리에 개최되었다. 조지아 뷰티 협회 김일홍 회장은 불경기에도 참가해준 회원들 및 후원업체들에게 깊이 감사 드린다며 내년에도 더욱 알차고 유익한 대회를 만들 예정이라고 인사말을 전하였다. 조지아 뷰티협 회는 이번 대회 수입금으로 조성된 장학기금을 오는 12월에 열리는 송년회에서 지역의 우 수한 학생 및 회원자녀들에게 지급할 예정이다. 또한, 조지아 뷰티협회는 11월 첫째주 일 요일에 회원들을 위한 야유회 및 걷기 대회를 스톤마운틴에서 열 예정이며 오는 12월 셋 째주 일요일에는 스프링홀에서 송년회를 개최할 계획이라 한다.

가주 협회 가주 뷰티서플라이 협회(CBsda) 는 지난 9월23일 오후 7:00 Gardena, California 에 위치한 장수 장 에서 9월 정기이사회를 가졌다. 이날 이사회에서의 안건으로는 그 동안 미용학교 학생위주로 선발하 던 장학생 기준의 폭을 넓혀, 협회 정회원 자녀들도 선발하여 연말송 년회에 장학금을 수여하자는 의견이 통과되었고, 장학위원으로 협회이사 중 3명이 선발되 어 장학생 신청접수 및 선발을 하기로 하였다.

클리브랜드 협회 클리브랜드 협회는 오는 12월에 있을 송년회에서 회원 스토어들이 추천한 장학생들에게 장학금을 지급할 예정이다. 장학생 선정 기준은, 회원 스토어들이 각 스토어마다 한 명의 장학생을 추천하여 총 10 ~ 15 명정도의 학생들에게 장학금을 지급할 예정이다. 협회의 공창배회장은 월례 회의에 참석한 스토어들에 한해서 장학금에 관한 포스터를 나누어 주 었고, 자세한 정보들을 공유하였다고 한다. 102

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JinnyNews

Jinny Corp. Customer Appreciation Deal Winners The following OTC stores purchased over 7 cases of assorted Murray’s, JM and Parnevu products in August and were rewarded for their efforts of taking part in the Customer Appreciation Deals. Jinny Corp. and the participating manufacturer congratulate the winners.

MURRAY’S WINNERS: Beauty & Beyond 7156 Airport Blvd. Mobile, AL 36608 Atlanta Branch

#8 Broadway Enter. 4020 Payne Ave. Cleveland, OH 44103 Chicago Branch

Blamour Beauty Supply 3315 Sonoma Blvd #10 Valle Jo, CA 94590 Oakland Branch

Betty K Agency 3611 NW S. River Dr. Miami, FL 33142 Miami Branch

Mid K Beauty Supply 6544 W. Thomas Rd. Ste. 9 & 10 Phoenix, AZ 85033 LA Branch

Beauty Mart 2625 Pike Ave. N. Little Rock, AR 72114 Dallas Branch

American Party & Beauty Supply 614 First Mary St. Thibodaux, LA 70301 Houston Branch

BATTLE OF THE BEST OTC S TORES W INNERS

The following stores purchased the highest quantities of the brands below, earning them the title of Jinny Corp.’s Best OTC Stores for August. Their efforts were rewarded by the manufacturers.

IMPERIAL DAX WINNERS: Angie Beauty Supply #13 971 N. Hairstone Rd. Stone Mountain, GA 30083

Suk’s Beauty (TX) #2 8500 Dyer St. Ste #33 El Paso, TX 79904

Peace & Blessing 3801 Triana Blvd. SE Unit 7 Huntsville, AL 35805

Beauty Academy of South FL 1305 W. 49th St. Hialeah, FL 33012

B & B Beauty 12209 Guy R Brewer Blvd. Jamaica, NY 11434

Carol’s Hair & Beauty Supply 14140 Palm Dr. Ste BS Desert Hot Springs, CA 92240

Powell Beauty 901 Nebraska Ave. Toledo, OH 43607

CP Beauty Supply Inc. 2055 Alum Rock Ave. San Jose, CA 95116

Hana Beauty Supply & More 12835 N.E. 6th Ave. N. Miami, FL 33161

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IndustryNews Flowery® Introduces the New Disposable Nail File System

Flowery Professional is an established brand in quality nail care for over 100 years, and is a leader in developing innovative products for the professional nail technician. With more focus on client safety in the salon and more stringent safety regulations being established for services, Flowery is committed to introducing products that address this important issue. The new Flowery Professional Disposable Nail File System features a disinfectable core and full-size replaceable grit pads, providing a new filing surface to every client. The 7” easy-on, easy-off grit pads offer complete coverage of the core from end to end, and will not leave a sticky residue when removed from the core. The pads are cushioned to give the feel of a traditional cushion board and are available in 100 and 180 grits, the most popular for manicure and pedicure services. The strong, flexible plastic core is disinfectable in solution, and features a Quick Notch™ on each end to make it easy to lift and remove the pad. The Disposable Nail File System combines the safety of using

a fresh filing surface every time with the flexibility to customize the file based on the service to be performed. For the professional, 100 grit pads on both sides would be ideal for an acrylic manicure service and a natural nail pedicure. A 180/180 combination is perfect for a natural nail manicure or gel polish service, and the 100/180 combination would complete a natural nail mani/pedi service. And, the nail tech may need only one pad to complete the service, which cuts their cost in half! Each Disposable Nail File System Starter Kit contains two plastic 7” cores, 25 shrink-wrapped 100- grit pads and 25 shrink-wrapped 180-grit pads. The Replaceable Pad Combo Pack contains 50 shrinkwrapped 100-grit pads and 50 shrink-wrapped 180-grit pads. Both come in resealable polybags for sanitary storage in the salon. This newest addition to the D-File™ line of disposable products was tested extensively in the salon under real-life conditions and overwhelmingly approved by professional nail techs. Flowery Professional offers quality, innovative nail and foot care products for use in salon, spa and at home. Flowery’s brands include Swedish Clover®, Purifiles®, D Files®, D-Fot™ D-Kits®, File Catty® and Liquidator®. Flowery Professional was founded in 1910 and is owned by Spilo Worldwide, a leading manufacturer, importer and international master distributor to the professional beauty industry for over 70 years. www.floweryprofessional.com

Kinky, Curly or Coily? nuNAAT’s new Real Me haircare collection will give hair it’s groove back If your multi-textured hair has lost its bounce and is bogged down by frizzies, flyaways and flatness, nuNAAT has a new haircare collection that promises to perk up your curls, pump up the volume and leave your mane more manageable. Introducing the Real Me Collection. The Real Me Collection features nuNAAT’s “Join Complex,” a unique blend of five natural oils extracts from nuts, fruits and green collagen, which hydrates hair fiber for softer, more manageable hair. Key ingredients include Vegetable Collagen (extracted from Acacia Senegal tree; allows for better water absorption to prevent breakage); Pracaxi (from the Pentaclethra Macroloba tree; heals, hydrates, softens and enhances shine); Coconut (hydrates and softens hair fibers); Macadamia (maintains hydration); Avocado (moisturizes and leaves hair silky); and Argan (extracted from Argania Spinsoa seeds of the Argan tree; repairs dry and coarse hair, leaving it shiny and frizz-free). The Collection includes: • Pick Me Up Sheen – Softens and protects multi-textured hair, leaving it intensely shiny and easy to style. Controls frizz without leaving behind residue. Ideal if used before flat-ironing or blow-drying, or throughout the day to restore vitality. • Blast of Shine Hair Mask – Defines natural curly textures while moisturizing hair and eliminating frizz. Intensely nourishes hair, leaving it silky and shiny. Controls excessive volume and flyaways. • Lather Up & Hydrate Shampoo – Cleanses and moisturizes multi-textured hair without weighing it down, leaving it silky soft and easier to style. Strengthens hair and maintains a healthy scalp, promoting intense shine. • Real Moisture Conditioner – Softens hydrates and detangles wavy to kinky textures without weighing hair down. Eliminates frizz for a longer period of time. • Natural Curl Activator – Keeps hair hydrated and frizz-free for an extended period of time. Protects hair against harsh environmental conditions and prevents breakage. Ideal for daily use. • Perfect Do Pomade – Tames even the kinkiest of hair textures without weighing it down. Moisturizes for a healthy scalp. Prevents hair breakage and provides smooth edge control. Ideal for dry hair and/or chemically processed hair. The Real Me Collection is free of parabens, sulfates, mineral oils and sodium chloride and will be available fall 2013 at select retailers nationwide, and online at nuNAATonline.com. For more information about this collection please visit nuNAAT.com. 106

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IndustryNews Fromm International Announces EVP Kevin Barrett Promoted Fromm International is pleased to announce Kevin Barrett’s promotion to Executive Vice President. Twenty-three years ago Kevin brought his extensive strategic and sales planning experience from Atari Home Computers, Procter & Gamble, and Helene Curtis (now Unilever) to Fromm. At Fromm, Kevin multiplied sales by spearheading planning. Throughout the professional beauty industry Kevin is well-known as a dedicated advocate of all that’s good and important to the industry, as proven by his position on the Professional Beauty Association’s Board of Directors. The underpinning for Kevin’s work experience is his marketing degree from Marquette University, where he was an Evans Scholar. Kevin’s responsibilities include sales growth and the strategic direction of Fromm. Fromm International has been bringing the most technologically advanced shears, sundries, salon and hair apparel to the professional beauty industry for 100 years. The company’s major brands include Edge-Ahead, André Salon Apparel, Fromm Premium Shears, Diane Essentials, Mebco Combs and Brushes, and Solis Professional Hair Dryers. All Fromm products are made from the finest materials and workmanship, and carry warranty protection. For additional product information, please visit www.frommonline.com.

Dull, Fading Color? Refresh Permanent Hair Color in 3 Minutes with New Roux Color Refresh Mask! Refresh color, provide intense conditioning and add radiant shine, all at an affordable price Roux makes it easy, fast and affordable to keep your hair color looking fresh and vibrant, thanks to its new Color Refresh Mask. This weekly treat for color treated hair refreshes permanent hair color, provides intense conditioning and adds radiant shine in just three minutes. Results last up to five shampoos, depending on hair type and condition. Roux’s new creamy, conditioning Color Refresh Mask deposits direct dyes to refresh permanent hair color. The gentle, non-damaging formula (no ammonia) features ionic pigments that adhere to the hair, making it safe for use after any chemical service. Alpha hydroxy fruit acids provide intense moisture, leaving the hair touchably soft with brilliant shine and a smooth feel. The new Roux Color Refresh Mask is available in eight vibrant shades: • White Platinum 1002 - For All Platinum Shades • Pale Gold 1003 - For All Light Blonde Shades

• • • • • •

Light Pearly Beige Blonde 813 - For All Medium Blonde Shades Copper 740 - For All Copper Shades Fire Red 600 - For All Intense Red Shades Burgundy 200 - For All Burgundy Red Shades Deep Chestnut 513 - For All Medium Brown Shades Brown 411 - For All Dark Brown Shades

Suggested retail price is just $3.99 for a 30-ml/1fluid-ounce single application packette. The new Roux Color Refresh Mask will be available at your local beauty supply store this October. Learn about all of Roux’s products and connect with the brand at Facebook.com/RouxBeauty and Twitter.com/RouxBeauty.

PBA’s Hair Competitions Return to ISSE Long Beach 2014 New ‘Barber Brawl’ Added to Competition Lineup After much success at last year’s International Salon and Spa Expo (ISSE) Long Beach, the Professional Beauty Association (PBA) is excited to bring back the popular hair competitions to the 2014 show. In addition to the returning hairstyling competitions, 2013 Hair Competition Entry - Fantasy PBA and ISSE are proud to host for the first time Major League Barber’s Hot Hands Barber Brawl competitions. Through these events, students and professionals can showcase their skill in a variety of categories and earn prize money and industry prestige. ISSE Long Beach competitions kick off with the Barber Brawl, presented by Major League Barber on Sunday, January 26, 2014. Competitors can register for categories including Original Tag Team - Design and Color, Conservative - Basic Haircut, Fastest Barber in the World - Bald Fade, and Shear Hands - No Machines, Just Shears. Winners will receive an array of tools and products to enhance their barbering career. PBA’s ISSE Hairstyling Competitions take place Monday, January 27, 2014 and are open to both students and licensed professionals. Categories include Ladies Trend Cut, Color and Style, Long Hair Bridal, and Fantasy - Inspired by Hollywood. All competitions are completed 108

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on mannequins and timed. Students and professionals compete at the same time in the same categories but not against each other. An awards ceremony will follow the last competition. All competitions will be held in the Long Beach Convention Center, close to the energy and excitement of the show floor. Student registration fees for PBA’s Hairstyling Competitions are $30 for PBA Members, $50 for Non-Members: Licensed professional registration is $50 for PBA Members, $75 for Non-Members. Barber Registration fees are $75 for PBA Members, $100 for Non-Members. Barber tag team fees are $125 for PBA Members, $150 for Non-Members. All barber registration fees include barber and model. A 3-day expo ticket is included with competition registration. For complete competition schedules and to register, please visit probeauty.org/competitions/isselb. Produced by PBA, ISSE Long Beach has become the West Coast’s largest and most influential cash-and-carry beauty event open exclusively to licensed beauty professionals, students and instructors. With more than 40,000 beauty professionals expected, ISSE Long Beach has evolved beyond the traditional “hair show” to a complete beauty event for hair, nails, cosmetics, esthetics and advanced education. For complete show information, please visit probeauty.org/isselb.


IndustryNews

August 7, 2013 To: All Current Multicultural OTC Distributors and Diverters RE: Advertising and Inventorying of Mizani Brand This letter is to inform you that it is prohibited for any non-direct distributor of the Mizani brand to advertise and inventory the Mizani brand on any type of sales paper and catalog in print and/or to electronically solicit business with this exclusive brand. We will enforce this policy to the fullest and it is in effect as of September 1, 2013. Jinny reserves the right in maintaining an exclusive authority and control over all advertising on this brand for the OTC channel and also the current level of inventory in your warehouses and in exercising that control we shall: •

Lawfully restrict distributors and/or third parties from placing or conveying any type of advertisement of the Mizani brand

•

Enforce legal action against the NON-direct distributors who has violated the company policy

•

Cease the current inventory in your warehouse

Best Regards, Mizani Team


IndustryNews Spilo Professional Foil Introduces New 425 Count Size New 425 Count Pre-Cut Sheets for the Best Value and the Ultimate in Convenience

Spilo Professional Foil is the brand asked for by professionals when they want quality and performance from a professional foil product. Now Spilo Professional Foil introduces a new 425 count size at an equivalent or lower price than 300 count and 400 count competitors! The New 425 count pre-cut 5” x 8” sheets are ready to use out of the box. An easy dispensing feature provides a single sheet of perfectly-sized foil to colorists, making the color process both quicker and easier. Each sheet is textured for strength, minimal slippage and improved application, which translates into better performance. Spilo Professional Foil is known by its yellow box, and is available in pop-up sheets, pre-cut sheets and convenient rolls produced in four different colors. For highlights, lowlights and everything in between, Spilo Foil is the professional’s choice. Spilo Professional Foil and Color Accessories offer a variety of high-quality products for the professional hair colorist. Spilo Professional Foil is owned by Spilo Worldwide, a leading manufacturer, importer and international master distributor to the professional beauty industry for over 70 years. www.spilo.com

Andis Sponsors C.A.N.S. 4 Cuts Food Drive (Right) Tammy Golden, owner of Tame Salon. (Bottom) Headlines barbershop owner Derrick Bennett and C.A.N.S. 4 Cuts founder Lamont Joseph.

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Andis Co., a leading manufacturer of professional grooming and styling tools for the beauty and animal grooming industries and at-home consumers recently sponsored the C.A.N.S. 4 Cuts Feed the Nation Food Drive. Founded by Lamont “Jaye Da Barber” Joseph, an Andis educator, C.A.N.S. 4 Cuts is a 501c3 nonprofit based in Charlotte, NC whose mission is simple: Caring About Needs in Society. Salons and barbershops participated in the week-long food drive by collecting donations from customers and neighbors. The shops collecting the most pounds in food donations received professional grade Andis clippers, trimmers and heat styling tools. Headlines Barbershop in Charlotte, NC tipped the scales with 718 lbs. of food and Tame Salon in Los Angeles donated 350 lbs. Donations will be going to Second Harvest Food Bank. “Both Andis and Jaye Da Barber passionately believe that by serving the needs of a community, you will ultimately change society for the better,” says Harry Szczukowski, national sales manager. “Social responsibility has been a part of the Andis DNA since our founding in 1922, and we encourage all of our associates and business partners to give back and make a difference.” For more information about C.A.N.S. 4 Cuts, please go to www.cans4cuts.org. To learn more about Andis Co. visit www.andis.com.







ShowCalendar

Ad Index

OCTOBER: 29-Oct. 1 Bronner Bros. International Hair Show Arlington, TX www.bronnerbros.com

6-7 Premiere Beauty Classic Columbus, OH www.beautyclassicshow.biz

12-13 World Natural Hair, Health & Beauty Show College Park, GA www.naturalhairshow.org

20-21 Premiere Birmingham Birmingham, AL www.premierebirminghamshow.biz

29-30 Happi Anti-Aging Conference New Brunswick, NJ http://conference.happi.com

NOVEMBER: 1-3 Baltic Beauty 2013 Riga, Latvia www.bt1.lv/bb/

3-4 ISSE Midwest Rosemont, IL u15391269.onlinehome-server.com/issemw/

3-4 San Juan Beauty Show San Juan, Puerto Rico www.sanjuanbeautyshow.com/sjbs/

10 Southern Maryland Natural Hair Care Expo

Advanced beauty Systems......29 Inspired Beauty Brands ..........95 Professional Products www.advancedbeautysystems.com www.inspiredbeauty.com Unlimited ............................ 68, 107 rastagroup.com American International.....15, 89 JBS Beauty Club .................82, 86 www.aiibeauty.com Queen Helene ............................ 44 JBS Hair ...............................28, 54 www.queenhelene.com Ampro Industries .....................26 www.jbshair.com www.amprogel.com RA Cosmetics ..................... 84, 119 JF Labs/AFAM .............33, 67, 115 www.racosmetics.com Andis Co. ...............................7, 84 www.jflabs.com www.andis.com Refinery Hotel .......................... 111 J. Strickland....................20, 71, 75 www.refineryhotelnewyork.com Belson.........................................13 KAB Brands, LLC .................2, 61 Royal & Langnickel ..................... 35 www.belsonproducts.com www.aphogee.com www.royalbrush.com Bonfi Natural/Wet-n-Wavy ....62 L’Oreal Technique.....................55 SMSi-Urban Call www.wetnwavy.com www.lorealtechnique.com Marketing, Inc. ............................ 50 Brock Beauty, Inc......................83 www.segmentedmarketing.com Latin Beauty ..............................48 www.brockbeauty.com Smooth Care ........................... 100 Colomer USA .....................IFC, 1 Liquid Gold Bonding/Lloneau Products .....73 Spilo Worldwide ........................ 38 www.cremeofnature.com www.liquidgoldbonding.com www.spilo.com Conair .............................5, Poster Luster Products .......................37 Starlet International ............... 112 www.conair.com www.lusterproducts.com Continental Straight Arrow/Mane ‘n Tail....... 19 Consumer Products.................74 M&M Products .......................101 www.manentail.com www.mmproducts.net Dream World, Inc. .. 32, 46, 47, 76 Taliah Waajid/Black Miss Jessie’s ...............................31 Earth Products .......................... 14 DRM-JPC .....................................9 www.missjessies.com www.naturalhair.org Dudu Osum Group ..................87 Mitchell Group ...........................3 www.mitchellbrands.com Ecoco, Inc.............................25, 77 Nature’s Protein, Inc. ............105 www.ecocoinc.com www.doogro.com Fantasia Ind. .............................65 nuNAAT ...................................43 www.fantasiahaircare.com www.nunaat.com Fisk Industries ..........................49 Oster Prof. Products ...............27 www.dandrdirect.com www.osterpro.com Fromm International ................8 ORS ......................................45, 94 www.frommonline.com

Waldorf, MD www.naturalhaircareexpo.com

Genieco/Gonesh ......................66 POS Unlimited ...................... 117 www.posunlimited.com www.gonesh.com

13-15 Cosmoprof Asia

Helen of Troy ............................21 Procter & Gamble..... 103, Insert www.pg.com www.hotus.com

Hong Kong, China www.cosmoprof-asia.com/

House of Cheatham.................11 Professional Beauty Supply.....23 www.lavatechtlc.com www.houseofcheatham.com Hoyu America ...............120, IBC www.hoyu-usa.com Imperial Dax ............................56 www.imperialdax.com

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Unilever ......Cover, 85, BC, Poster Wahl .......................................41, 86 www.wahlclipper.com Western Buying Conference .... 39 www.westernbuyingconference.com Xtreme Beauty International ..........................57, 63 www.xbi.co



Reader Feedback Let your voice be heard! In this segment OTC Beauty Magazine wants

to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it through email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! otC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

1. What holiday promotions and deals do your offer customers? Do they prove successful to your business? 1. 어떤 종류의 홀리데이 프로모션이나 판매 행사를 고객들에게 제공하는가? 이런 방법들이 비즈니스에 성공적인 효과를 보여 주는가?_________________________________________________________________________________________________________

______________________________________________________________________________________ ______________________________________________________________________________________ 2. Do holiday signs and decorations help allure customers to your store during the fourth quarter? What suggestions do you have for effectively incorporating them in an establishment? 2.

홀리데이 사인이나

장식들이 4/4분기 동안의 고객 증가에 도움이 되는가? 매장안에서 이것들과 효과적으로 결합할 수 있는 어떤 방법을 갖고 있는가?_________________________________________________________________________________

______________________________________________________________________________________ ______________________________________________________________________________________ 3. Did you attend Cosmoprof North America or any other tradeshows this year? If so, what is the most influential information you left with? 3. 올 해, Cosmoprof North america나 다른 무역 전시회에 참여한 적이 있는가? 그렇다면, 기억에 남는 가장 효과적인 정보는 무엇인가?________________________________________________

______________________________________________________________________________________ ______________________________________________________________________________________

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _______________________________ Store Name (스토어 이름) _____________________ State (주) _________________________________ 118

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Mail this form to: OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

보내실곳:

OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com


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Bigen Deep Conditioner

Bigen Deep Conditioner penetrates and repairs dry, damaged hair, reducing breakage. It is the perfect after-color conditioning treatment for Bigen hair 120

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color! It moisturizes and revitalizes strands from root to end, instantly leaving hair softer, smoother and shinier. Learn more at www.bigen-usa.com.