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November 2017 | $6.00

The Nail Issue

STAY COMPETITIVE WITH THE MUST-HAVE NAIL LACQUER Turn The Latest Nail Trends Into New Sales

To Shave or Not to Shave Help Your Customers Decide


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OTC Beauty Magazine November 2017


OTC Beauty Magazine November 2017

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OTC Beauty Magazine November 2017


OTC Beauty Magazine November 2017

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November 2017

c ont en t s

In Ever y Is s u e

10 Editorial Letter Express Yourself!

자신을 표현하세요!

14 Expert Advice

8 Must-Have Tools for Nail Care

16 Marketplace Nailed It!

22 How Should You Sell It? Healthy Nail Care Tips

어떻게 판매해야 하나? 건강한 네일 케어 방법!

60 Notes From the Natural Nation

Shave or Not to Shave? That is the Question!

70 Clipper Tips

Movember Moustache Madness

72 Therapy Trends

Brand Loyalty Linked to Key Ingredients

76 Industry News 94 Korean News 업계소식

95 Coupons

62 Feature

The Best Nail Season Ever: Nail Art that Does Not Disappoint

By Phylencia “PT” Taylor Nail product manufacturers are constantly pointing their fingers forward to best serve their nail industry audiences - technicians and nail enthusiasts. With nail service spends upwards of $8 billion in the United States, prospects for DIY and nail art are in abundance - great news for OTC stores.

26 Finished Product Broccoli Oil

by Jacqueline Kenny Marula Oil is the latest nature-derived discovery that’s rousing the beauty industry. This multi-purpose miracle oil comes from Marula trees in Africa. Today, the traditional cosmetic and cooking uses of the oil have inspired beauty manufacturers to incorporate it into skin and hair care goods, making it one of the most coveted ingredients in beauty products.

58 Beauty Ambassador

Styling Tools Beauty Ambassador by Terri Taricco-Cropp The Versatile Black Gold Line

68 Top Sellers

Nail, Hand and Foot Care Products

We take a look at the five most popular nail, hand and foot care products and determine why they’re hot sellers at Jinny Corp.

66 Trend Alert

Acrylic Dipping Powders

by Terri Taricco-Cropp Tiny Curling Irons for Holiday Curls

104 Show Calendar / Ad Index

ON THE COVER:

102 Reader Feedback

grow longer, healthier hair with their

독자 피드백

106 Product Spotlight

The Mane Choice Super Antioxidant & Texture Beautifier Mousse

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OTC Beauty Magazine November 2017

CURLS wants your customers to

Blissful Length Liquid Hair Growth Vitamin. The body absorbs up to 98% of liquid vitamins into the

bloodstream rather than 20% with the traditional pill. Learn more on page 65.


URBAN Sugar Plum

Desert Rose

Night Indigo

Denim Blue

Camo Green

Make any fantasy a reality with these new shades… ©2017 Beauty Perfection. All Rights Reserved. 1-855-9-SPARKS. To learn more, please visit www.sparkscolor.com | OTC Beauty Magazine November 2017

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November 2017

c ont en t s

28 Knowledge To Know

Formerly Black-Owned Businesses

44 Business Tips

Avoid Leadership Pitfalls: Direction Versus Speed

By Dr. Edward Lloneau There have been several major acquisitions as of late involving black-owned firms that are now owned by majority and foreign country firms. However, this trend is not new, in fact it dates back to as early as the 60’s.

By Elizabeth McCormick Have you noticed your team not putting the usual miles in at work? Could it be burnout? Many have experienced a much bigger drag on resources by giving the orders for your team to take off flying at full speed, only to find out later that the course was in the opposite direction of your desired goal. There’s a world of advice on staying productive, but those activities don’t mean anything if your coordinates are off. Here are five tips to assure your leadership and team directives match the end result you envision.

흑인 소유였던 흑인 전문 모발케어 제품 제조사들의 몰락 현재 대다수 및 외국 기업이 소유하고 있는 흑인-소유의 회사들이 최근 몇몇 주요 인수에 연계되었습니다. 하지만 이 트렌드는 새로운 것이 아니라, 1960년대 초까지 거슬러 올라갑니다.

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리더십의 함정 피하기: 방향 Vs. 속도 팀원들이 근무시 최선을 다하고 있지 않는 다는 것을 눈치 채셨습니까? 일에 지쳐 쓰러질까요? 많은 사람들이 당신의 팀에게 최고 속도로 날아 오르라는 명령을 내림으로써, 나중에 방향이 원하는 목표의 반대 방향에 있다는 것을 알게 되는 경험을 해본적이 있을 것입니다. 생산성을 유지하는 데 필요한 조언이 있지만 방향이 틀린 경우에는 아무런 의미가 없습니다. 귀하의 지도력과 팀 명령이 귀하가 상상하는 최종 결과와 일치하도록 하기위한 5가지 도움말이 있습니다.

Fashion-Forward Nail Lacquer Brand Makes It Way to Beauty Supply Stores When many think of OPI, they think of high-end nail polishes. The brand, known for its nuanced range of colors, is a nail salon staple and a favorite amongst nail enthusiasts. However, it’s not a name that is often seen in beauty supply stores – at least not until now.

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유행을 한 발 앞선 네일 래커 브랜드가 뷰티 서플라이로 향하고 있습니다 많은 사람들이 OPI에 대해 생각할 때, 하이 엔드 매니큐어라고 생각합니다. 미묘한 색상 차이로 유명한 이 브랜드는 네일 살롱의 필수품이며 네일 애호가들 사이에서 인기가 많습니다. 그러나, 이 브랜드는 적어도 지금까지는 미용 용품점에서 자주 볼 수 있는 브랜드는 아닙니다.

대규모 소매 체인업체의 본사에서 선임 리더가 되는 것은 희망을 갖게 하는 신나는 계획이었습니다. 시험삼아 시작된 것이 매니저를 리더로 전환시키는 포괄적인 새로운 프로토콜로 되었습니다. 조직에서는 리더의 권리를 얻는 것이 매우 중요합니다. 관리자들은 지위가 올라가는 동안 가끔 걸림돌에 걸려 넘어집니다. 시니어 리더는 공격적인 전략으로 이러한 걸림돌을 피할 수 있습니다.

Targeting Millennials in Beauty Innovation

밀레니얼 세대를 겨냥한 뷰티 혁신 밀레니얼 세대는 까다로운 그룹입니다. 수 많은 마케팅 담당자, 특히 미용 업계에서 종사하는 사람들에게는 놀라운 일은 아닙니다. Thomas Vierhile은 10월 뉴욕시의 화장품 북미 행사에서 바로 이 이슈에 대해서 발표했습니다. GlobalData PLC의 Innovation Insights 이사 Vierhile씨는 ‘밀레니얼 세대를 겨냥한 뷰티 혁신’ 이라는 제목의 세미나를 주최했습니다. OTC Beauty Magazine은 Vierhile과 마케팅이 까다로운 세대와 마케터가 이 세대를 대상으로 어떻게 해야 하는지에 대해서 대화를 나누었습니다. 6

OTC Beauty Magazine November 2017

By Brian Braudis Senior leadership at the corporate headquarters of a large retail chain was entertaining succession planning. What started out as an exercise turned into a sweeping new protocol for transitioning managers into leaders. For the organization, it’s vitally important to get this right. Managers sometimes trip on their way up. Senior leaders can avoid this stumbling with an aggressive strategy. 방향 전환을 통한 매니저들의 리더되기

38 Marketing 101

Millennials are a difficult demographic to attract. That’s no surprise to many marketers, especially those who work in the beauty industry. At the incosmetics North America event in New York City in October, Thomas Vierhile sought to address that very issue. Vierhile, the Innovation Insights Director of GlobalData PLC, hosted the highly-anticipated seminar entitled, ‘Targeting Millennials in Beauty Innovation.’ OTC Beauty Magazine chatted with Vierhile to discuss this elusive generation and how marketers can target this demographic.

Managers Become Leaders with a Shift in Focus

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The Will vs. The Why

By Nathan Jamail There is a common mindset of those who are always looking to win, no matter the obstacle. These winners are in all industries and all positions. Most of them move up in their organization quickly by having a simple thought, “Will,” while those who struggle, focus on the, “Why.” Top performers, no matter what happens to them or around them say, “We will do…” Those who struggle say, “Why did they do…” The “we will” mindset turns today’s challenges into tomorrow’s success stories. “하겠어” VS “왜” 어떤 장애물이 있던지 항상 이기려고 하는 사람들에게는 공통적인 사고 방식이 있습니다. 모든 산업과 모든 직위에 이러한 승자들이 있습니다. 이들의 대부분은 “하겠어”라는 단순한 생각을 가지고 빠르게 조직내에서 승진하는 반면, “왜”에 대해 집중하는 사람들은 힘겹게 나아갑니다. 그들 주위에서 어떤 일이 발생하는 것에 개의치 않는 최고들은 “우리는 해낼 것 입니다.” 라고 말을 합니다. 힘겹게 나아가는 사람들은 “왜 그것을 했지…”라고 말합니다. “우리는 할 것입니다”라는 사고방식은 현재의 도전을 미래의 성공 스토리로 바꿉니다.


OTC Beauty Magazine November 2017

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CEO:

Ann Jhin

Editor:

Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Editor:

Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Art Director:

Sam Choi support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Dr. Edward Tony Lloneau Phylencia “PT� Taylor Shannon Kwit Terri Taricco-Cropp Jacqueline Kenny Elizabeth McCormick Brian Braudis Nathanial Jamail Khalia Dunn

Columnists:

Kenny Duncan Elayne McClaine

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store

owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving

products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 8

OTC Beauty Magazine November 2017


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@onenonlyarganoil OTC Beauty Magazine November 2017

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Editorial Letter by Jessica De Vault Hale

Express Yourself! One of my favorite television shows to watch is a drama called “Claws”. It follows the life of a nail tech who gets involved in a life of crime. What I enjoy most about the program is not just the storyline but the exquisitely crafted nails that each character wears. From jewel adornments to flashy holographic hues, their nail designs reflect their mood and personality. Many of your customers will want to express themselves with their nails, too. While some may turn to a professional nail technician to get the nails they dream of, others will choose to do it themselves in the comforts of their own home. Those do-it-yourselfers are the customers that should catch your attention. Whether they’re looking for trendy press-ons or a bold nail polish color, all are in demand right now and are items you should be keeping in stock. In this issue, we’ll point you in the direction towards proven sellers, like the nail lacquer company OPI. You can learn more about them on page 34. If you’re looking for ways to attract customers to your nail products, we have some great ideas on how to incorporate the latest Fashion Week trends into your nail product displays too on page 62. And let’s not forget that this month is No-Shave November. A man’s beard is just as important when it comes to self-expression. This presents an opportunity to cater to your male customers with products that will help them cultivate their beards and keep them groomed. You can learn more about that in Notes from the Natural Nation on page 60 and Clipper Tips on page 70. The fact is, we all want to make a great first impression and show the world who we are with one glance. Help your customers do that with an inventory stocked with the must-haves for the nails and beard.

자신을 표현하세요! 내가 좋아하는 TV 프로그램 중 하나는 “Claws”라는 드라마입니다. 그것은 범죄의 삶에 연류되는 네일 기술자의 삶을 다룬 것입니다. 이 프로그램에서 가장 좋아하는 것은 스토리뿐만 아니라 각 캐릭터가 붙이는 아주 아릅답게 제작된 네일입니다. 보석 장식품에서 화려한 홀로그램 색상까지 네일 디자인은 그들의 분위기와 개성을 반영합니다. 많은 고객이 네일로 자신을 표현하고 싶어합니다. 어떤 사람들은 전문적인 네일 기술자를 통해 원하는 네일로 가꾸기도 하지만, 어떤 사람들은 스스로 자신의 집에서 편안하게 하는 것을 좋아합니다. 이러한 DIY족들은 당신이 관심을 가져야 할 고객입니다. 트렌디 한 프레스-온 컬러 또는 대담한 매니큐어 컬러를 찾고 있든지간에 지금은 모두 수요가 있고 재고가 있어야 할 품목입니다.

이번 호에서는 네일 래커 회사인 OPI와 같이 입증된 판매자를 향한 방향을 제시해 드리겠습니다. 34페이지에서 자세한 내용을 확인할 수 있습니다. 네일 제품에 대한 고객을 유치 할 방법을 찾고 있다면 페이지 62에 최신 패션 주간 트렌드를 네일 제품 디스플레이에 통합하는 방법에 대한 아주 좋은 아이디어가 있습니다. 그리고 이번 달은 No-Shave November(수염을 깎지 않는 11월) 임을 잊지 마세요. 수염은 자기 표현에 있어서 중요합니다. 수염을 기르고 손질하는 데 도움이 되는 제품을 남성 고객에게 제공 할 수 있는 기회를 제공합니다. 60 페이지에있는 Natural Nation의 노트와 70 페이지의 클리퍼 팁에서 자세히 배울 수 있습니다.

Jessica De Vault Hale EDITOR

사실, 우리 모두는 강렬한 첫인상을 주고 내가 누구인지를 한 눈에 보여주고 싶어합니다. 손톱과 수염을 가꾸기 위한 제품을 준비해 놓고 고객을 맞이하세요.

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Expert Advice Much like getting a haircut or waxing your brows, nail care is an essential part of any beauty routine. The problem is, too many people don’t have the proper tools for DIY nail care or they don’t visit a manicurist frequently enough. Dull clippers and flimsy emery boards just don’t cut it. When shopping for nail grooming tools at beauty supply stores, people want the best tools that will help their hands and feet look groomed and cared for. But with so many options available, how do you choose? Learning which tools are fundamental for healthy nails is the first step. The best thing to remember is to stick to the basics. There are a few go-to items that you simply must have in your beauty bag. Use these eight tools to trim, shape, and file your way to beautiful nails.

Fingernail and Toenail Clippers First of all, just say no to cheap, dull nail clippers. These can do more harm than good and lead to cracked or rough nails. Second, as surprising as it may seem, it’s important to understand the difference between fingernail and toenail

Must-Have Tools for Nail Care

clippers. Toenail clippers

are

typically larger and cut longer, thicker more

nails easily.

Using fingernail clippers on feet can also lead to damaged

nails

if the trimmers aren’t

sharp

enough.

Stainless steel nail clippers like the Dream World Brittny Deluxe Nail Clipper with file are the best option. Test their durability by pushing down on the bar, ensuring the clippers don’t bend under pressure and fit securely in your hand. While well-made trimmers have a higher price point, they last much longer than their inexpensive counterparts.

Four Sided Block Buffer Choose a nail file that does more than smooth out the rough edges. Say goodbye to traditional emery boards and hello to four-sided buffers. The rectangular buffer shapes and smooths the nail’s edges with a gritty texture while still being gentle on the nail. It can also be used on the nail plate to eliminate irksome rough spots and ridges. A buffer, like the Dream World Brittny Block Buffer Nail File, is different from a

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OTC Beauty Magazine November 2017


nail file because it adds a shine to the nail for a salon-fresh

For a deeper clean and exfoliation, massage bath soap into

look. The finish is smooth and glossy

the bristles of the brush and scrub around the nail and skin.

but looks totally natural. Buffers also

To preserve the brush, always rinse it well and allow it air

last longer than emery boards and can be

dry before storing it.

washed or sanitized between uses.

Cuticle Nipper

Design Tools – Dotting Tool and Nail Art Brush

Cuticles and hang nails can be unsightly,

The perfect finishing touch to any

not to mention rough, dry, or sore. Keeping

manicure or pedicure is nail art.

them trimmed around the nail not only

From intricate designs to polka dots,

reduces the chances of cracking, but nail

nail art is tricky without the right

polish goes on smoother for a more clean and

instruments. Luckily, there are tools

professional look.

to help.

Choosing a salon quality tool is the best way to

The Dream World Dotting Tool is used

keep your cuticles in check. Cuticle nippers, such

for marbling and dotting designs

as the Dream World Brittny 4” Cuticle Nipper,

with nail polish. Dotting tools have

come in both half and full jaw sizes with varying

two different ends or come in sets

blade sizes to tackle tight spots. To use them, just

of varying sizes, helping create the

touch the blade to the top of a hangnail or over your

perfect nail art. They’re also helpful

cuticle and squeeze the handles together to cut.

when adhering small gems to the nail. To use these handy

Callus Remover

tools, lightly dip the end into

There are so many types of callus removers that will

the nail color of your choice

loosen up dead skin, but a two-sided scraper like

and start creating intricate nails

the Dream World Brittny 2-Way Callous Remover

designs.

with a plastic or wooden handle will definitely do the trick. One side features a rougher grit

A nail art brush is different than

that is best for removing tougher calluses. The

a typical brush used for nail color

other side is finer and is ideal for regular use

application. These brushes have an

to prevent build-up.

ultra-fine point that helps you draw without getting too much polish on the

Removing calluses should be part of your

nail. Now you can create stripes, flowers,

pedicure regimen. Once the calluses are

swirls or any other artwork with ease. The

removed, your feet will feel softer

Dream World Brittny Nail Art Brush is a

than ever before. These tools can be

great choice for this. Thoroughly wash and

used on wet or dry feet, but work best

dry the brush after each use for a long-lasting

after feet have been soaking in warm

tool.

water for a few minutes. This list of must-have nail care tools is not

Nail Brush

exhaustive. There are so many products to choose

After trimming, buffing, and nipping, it’s

from depending on the characteristics of your

a good idea to clean around and under the

fingernails and the type of care they require. By

nails. Choose a brush with bristles that are

keeping these basic tools in stock, you’ll be able to

strong enough to scrub the nail clean, but

expertly address all of your customers’ nail care

not abrasive enough to damage the skin or

needs.

under the nail. The Dream World Brittny Nail Brush is a great option.

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M A R K E T PLACE

Nailed It!

There’s nothing like the feeling of freshly-manicured hands or a soothing pedicure. This is a luxury for many, but it doesn’t mean that customers don’t want to have professional results at home. One of the benefits of going to a beauty supply store is knowing that you can pick up products for consumer use or even a few items meant for professionals. That means that a spa-quality pedicure or manicure can be achieved from the comforts of No at-home manicure or pedicure home. Be sure to stock up would be complete without removing on these popular items old nail polish, a task that requires a to help your customers quality polish remover. The Marianna keep their hands and Nail Polish Remover (Pure Acetone) is feet looking their up for the task of removing the most best. stubbornness of polishes and acrylic

MAXIMUM STRENGTH NAIL POLISH REMOVER

tips with the greatest of ease. It’s also a great solution for dissolving nail glue. tresses from further heat styling.

TAPE FOR NAILS

The key to stunning nails is a professional polish application. But everyone’s hands aren’t steady enough to avoid painted cuticles. For those with a shaky hand, the Mini Mani Moo Mess No More offers the perfect solution. Simply brush this solution on the skin surrounding the nails, allow to air-dry then apply nail polish as usual. The product can be peeled off afterwards to remove any wayward brush strokes.

FAST DRYING TOP COAT

There’s nothing worse than painting your nails in a rush. Anyone who has waited for three coats of polish to dry knows that one false move can result in a dented or smeared paint job. That’s where Seche Vite Top Coat comes in. This clear polish penetrates through the nail lacquer to the base coat to create a durable finish within about 5 minutes flat.

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FOOT BATH

Who says you have to wait until you visit a spa for a foot massage? The Hot Spa Ultimate Foot Bath allows you to have a stimulating foot massage with the push of a button. Unlike other foot baths, this product uses activated oxygen to control, reduce and eliminate bacteria. It also features bubbles and vibration for foot comfort and includes three interchangeable massage attachments including a pumice stone and acupressure feature.

BROKEN NAIL REMEDY

A broken nail happens from time to time, but when a break happens near the quick of your natural nail, it can be very painful. Rather than try to cut your nail low, you can salvage the nail with 5 Second Nail Repair Kit. This mends the broken nail quickly and efficiently.

NAIL MASKS

Your customers won’t have to wait until their next salon appointment to pamper their nails. The Barielle Nourishing Nail Mask can strengthen and hydrate the nails within 30 to 60 minutes. The mini masks can be applied to nails to saturate them with coconut and argan oils, leaving behind nourished, moisturized cuticles and nails.

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M A R K E T PLACE

Nailed It! QUICK DRYING NAIL SPRAY

Never deal with smeared or ruined nail polish again with the Nail Enamel Dryer. Nail enthusiasts can attest to how much effort it takes to paint your nails, only to nick or rub the nail by mistake and destroy their perfect polish. This product can be sprayed onto freshly polished nails to speed up the nail drying process exponentially.

NAIL TREATMENT

Thick, discolored nails can often be a sign of an active fungus. While there are many causes for this, having this issue is nothing short of embarrassing. Varisi Nail Restore Solution is the antidote for this common problem. With consistent use, affected nails can see major improvement.

PUMICE BAR

Suffering from rough, dry feet? Your feet won’t know what hit them when you use the Robanda Pumice Bar. This combination bar has coarse and extra coarse grits on opposing sides of the bar. This ensures you have the right coarseness for your needs. After one use, you’ll have smoother, softer feet.

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OTC Beauty Magazine November 2017


Boost Your Sales The Natural Way

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Contact Your Local Distributor For More Details! Customer Orders: customerorders@naturalhair.org #taliahwaajidbrand

www.naturalhair.org OTC Beauty Magazine November 2017

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M A R K E T PLACE

Nailed It! NAIL WRAPS

If your customers don’t like to return to the salon to have their gel polish removed, their next best option is to invest in the HandsDown Nail Wraps. Typically, nails must soak in a bowl of acetone before the gel polish can be removed. These nifty wraps allow you to soak the nails individually, with the wrap being small enough to wrap around each finger or toe.

TOE SEPARATORS

Before you paint your toenails, it’s helpful to separate them to avoid painting your skin, too. The Brittney Toe Separators work perfectly for this purpose. Once the polish has been applied, keep the separators on to keep your toes from touching during the drying process.

NAIL POLISH

If your shoppers are looking for a new polish, encourage them to try the ICU Nail Lacquer collection. Red polish is a classic, but this product line has many other vivid colors to choose from. Customers will be able to express themselves with one swipe of the polish brush.

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路 Universal Voltage 路 Maximum Styling Versatility 路 For All Hair Types

@goldnhotelite

GoldNHotHair.com 路 1-800-480-8832 OTC Beauty Magazine November 2017

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How should you sell it?

This month’s selling focus is…

Healthy Nail Care Tips! There are so many important things

to remember when it comes to nail

health that sometimes it can be a little

overwhelming. Your customers may even

turn to you for help! That’s why this month we turned to a few industry experts for wisdom we can all use and pass on.

What one tip would you give OTC retailers to pass along to customers in regards to healthy nail care? “Keep hands and nails moisturized! Hydrate hands and nails with quality cuticle oil and hand cream to insure healthy nails.”

Charisse Solomon, former Director of Marketing & Product Development

DeMert Brands

www.demertbrands.com

“When purchasing nail products, consumers should prioritize products that are user-friendly. If you stick to the basics you will likely care for nails more often—and keep them healthier—because the products are easy to use.”

Kate Mohan, Director of Marketing Fromm International

www.frommbeauty.com

This article is republished from the July 2014 edition of OTC Beauty Magazine. If you have input you’d like to share regarding this question, send an email to editor@otcbeautymagazine.com. Your response could be featured in the December issue! 22

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어떻게 판매해야 하나?

이달의 판매 초점은….

건강한 네일 케어 방법! 네일 건강에 관해서 얘기하자면 기억해야 할 중요한 것들이 너무도 많이 있다. 물론 때로는 조금 과도할 수도 있다. 고객들은 당신에게 도움을 바랄지도 모른다! 이번 호에서, 우리가 모두 사용할 수 있는 지혜들을 몇몇 업계 전문가들에게 요청한 이유가 바로 이것이다.

OTC 소매장에서 고객들에게 전달할 수 있는 건강한 네일 케어 팁은 무엇일까요? “손과 손톱의 보습을 유지하세요! 촉촉한 손과 손톱을 위해 질 좋은 큐티클 오일과 핸드 크림을 사용하면 건강한 네일을 유지할 수가 있습니다.”

Charisse Solomon, 전 마케팅 및 제품 개발 이사 DeMert Brands www.demertbrands.com

“네일 제품 구입시, 소비자들은 사용하기 쉬운 제품을 우선으로 해야 합니다. 만일 당신이 기본에 충실하는 경우에는, 제품을 쉽게 사용할 수가 있기 때문에 더 자주 네일을 관리하게 될 것이며, 항상 건강하게 유지할 것입니다.

Kate Mohan, 마케팅 이사 Fromm International www.frommbeauty.com

이 기사는 OTC Beauty Magazine의 2014년 7월판에서 재발행되었습을 알려드립니다. 위와 관련하여 질문이 있으시다면 editor@otcbeautymagazine.com 로 보내주십시오. 12월호에 여러분의 의견이 채택될 수도 있습니다! 24

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Finished Product

Broccoli Seed Oil The tiny, green, miniature trees that our parents piled onto our plates were our least favorite of our evening meal. As adults, we later came to appreciate those fibrous tiny trees as a much-needed source of essential minerals and vitamins. Over the past few years, formulators have begun cold pressing oils from broccoli seeds to enhance the overall health of our hair. Broccoli’s impressive transformation from malformed flower bud, to tasty vegetable, is now pushing boundaries in cosmetics as the next ‘It’ ingredient in the hair care industry.

broccoli seed oil. By itself, broccoli seed oil is a dream ingredient desired in products combating dry skin and hair due to its combination of vitamins C and K. Broccoli seed oil contains essential vitamins C and B6 help strengthen growing hair at its root. Broccoli seed oil is also a host for all other essential components that dry follicles need such as Vitamins A, B5, B12, C, and E along with iron, niacin, zinc, sulfur, silica, and germanium.

A little over a year ago when we started putting together our new line, DAX For Naturals, we went back and forth on finding innovative ways for helping women embrace their natural hair. We began by sifting through a neverending sea of possible ingredients that would replace the use petroleum. Unanimously, our eyes all landed on broccoli seed oil and from there we put together our Combing Cream, Styling Pomade, Curling Cream, and our Protein Treatment.

Humble Beginnings Over 2,000 years ago ancient Roman civilizations cultivating cabbage in Calabria, Italy, noticed tender green flower buds sprouting from their crops. The warm, Mediterranean climate provided suitable conditions for broccoli to sprout, moving the cabbage-derivative from the patch into traditional Italian meals and culinary practices. Hundreds of years later, broccoli’s popularity began to expand west from its humble farmlands in Southern Italy finding its way into western European cuisines. Broccoli seeds continued westward when a surge of Italian immigrants sailed to America and farmed their traditional vegetable in their new home. It wasn’t until the early twentieth century when Westerners began to discover the health benefits of consuming essential vitamins and minerals through broccoli. Decades later, cosmetic formulators pushed the boundaries by cold pressing broccoli seeds and studying the health benefits of its oils in human hair.

Broccoli seed oil also boasts a fatty acid composition that closely resembles silicone, a competing ingredient found in many hair products. Similarly to silicones, broccoli seed oil provides hair with a smooth texture so hair feels soft and helps eliminate frizz and flyaway. While broccoli seed oil and silicones have functional similarities, broccoli seed oil’s use of uric acid or Omega 9 provides a smooth, sheen appearance without the residue of harmful chemical detergents in your hair.

Benefits of Broccoli Seed Oil

Broccoli Seed Oil in DAX For Naturals

Cold pressing broccoli seeds allows for the fibers and oils to easily separate, yielding a pure, unrefined, and nutritionally rich form of

For over 65 consecutive years, Imperial DAX Hair Care Inc. has been known for our Petrolatum-based pomades, and hair creams.

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Products such as our world-renowned DAX Wave and Groom (red tin) and our cornerstone DAX Pomade have set the standard for who we are as a company in the hair care market. We knew that in moving forward in this industry we were going to have to make changes in how we wanted men and women to embrace their hair. Until now, we never once thought that it would be with the use of broccoli seed oil.

Looking to the Future For the time being, it is difficult to say what the future of broccoli seed oil will be but we can predict that it will be bright. With the exception of DAX For Naturals and a few higher-end cosmetic lines, broccoli seed oil is relatively new to the industry. But just because it’s new, doesn’t mean that broccoli seed oil doesn’t have a buzz surrounding it. Simply type in “Broccoli Seed Oil” into your Google search engine and you’ll find pages of information on its benefits, proclamations of broccoli seed oil being the new “It” ingredient, and bloggers rhetorically asking why we haven’t lathered our hair in broccoli seed oil sooner. We believe that it’s safe to assume that other companies will follow in DAX For Natural’s footsteps.


e r e h W Hair l u f i t u Bea ! s n i g e B

Imperial Dax Natural

s

FOR

Imperial Dax Co., Inc. • Fairfield, NJ • 1.866.DAX.WAX • www.daxhaircare.com OTC Beauty Magazine November 2017

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Knowledge to Know by Dr. Edward Tony Lloneau

MERGERS AND ACQUISITIONS Part 1

The Disappearing Black Power Base of Formally African American Owned Manufacturers of Black Designated Hair Care Products

합병 및 인수. 파트 1 흑인 소유였던 흑인 전문 모발케어 제품 제조사들의 몰락 There have been several major acquisitions as of late involving blackowned firms that are now owned by majority and foreign country firms. However, this trend is not new. In fact, it dates back to as early as the ‘60s. Prior to that time, the black-oriented hair care product business was all but ignored by the general market product companies. But a market survey accidentally revealed that black consumers purchased cosmetic and beauty-related products well beyond their proportionate numbers. At that time African Americans were only 10% of the total U.S. population but were consumers of more than 25% of cosmetic products that included haircare items.

현재 대다수 및 외국 기업이 소유하고 있는 흑인-소유의 회사들이 최근

African Americans paid more for professional hair care services per visit than others. For example, the average black patron paid about $30.00 for a full-service treatment, meaning shampoo, press & curl, perms, conditioners and set. The patrons of other cultures spent about $12.00 for just a shampoo, set and style. Today, the prices are higher, but the pay scale and trend are the same, only now African Americans are 13% of the population and consume over 33% of cosmetic products and services. The main factor as to why the Black beauty supply consumer market is so strong is that Black women spend up to three times as much money per salon visit than do others. While most non-Black patrons, get a shampoo, set, color or haircut per visit, Black women generally get a gamut of treatments in one visit, from relaxer perms to conditioning treatments and hair augmentation (i.e. weaves, braids and extensions). Many of these services are not even offered in non-Black salons, plus Black patrons return for maintenance services more often than other cultures.

비용을 지불했습니다. 예를 들어, 평균 흑인 소비자는 샴푸, 프레스

몇몇 주요 인수에 연계되었습니다. 하지만 이 트렌드는 새로운 것이 아니라, 1960년대 초까지 거슬러 올라갑니다. 1960년대 이전까지 흑인을 상대로한 모발케어 제품 사업은 일반 시장 제품 회사들에 의해 무시되었습니다. 하지만 한 시장조사가 흑인 소비자들이 점유 빈도에 비해 훨씬 많은 양의 미용 및 뷰티 관련 제품을 구매하는 것을 우연히 밝혔습니다. 그 당시 흑인 미국인은 총 미국 인구의 10% 뿐이었지만 모발케어 제품을 포함한 25%가 넘는 미용 제품을 구매하였습니다. 흑인 미국인들은 다른 미국인들 보다 전문 헤어 케어 서비스에 더 많은 & 컬, 파마, 컨디셔너, 그리고 세트와 같은 풀 서비스를 위해 $30 정도를 지불했습니다. 다른 문화의 소비자들은 단지 샴푸, 세트 그리고 스타일을 위해 $12 정도를 지불했습니다. 요즘, 가격이 올랐음에도 불구하고, 총 인구의 13% 뿐인 흑인 미국인 들이 33%가 넘는 미용 제품 및 서비스를 소비할 뿐, 지불 비중과 트렌드는 변하지 않았습니다. 흑인 뷰티 제품 소비 시장이 이렇게 강한 주요 이유는 미장원 방문마다 흑인 여성들이 다른 문화의 여성들 보다 3배 가까이 더 많은 비용을 지불하기 때문입니다. 흑인이 아닌 다른 소비자들이 방문시 대체로 샴푸, 세트, 칼라 또는 헤어컷 서비스를 받는 반면, 흑인 여성들은 릴랙서 파마부터 컨디셔닝 치료와 모발 추가 (예. 위브, 브레이드, 익스텐션) 에 이르는 많은 서비스를 받습니다. 이 서비스 중 대부분은 흑인고객이 없는 미장원에서는 제공하지도 않을 뿐더러, 흑인 소비자들이 다른 소비자들보다 모발 유지 서비스를 위해 더 자주 미용실을 방문 합니다.

So armed with this information, the majority-owned firms wanted in on this potentially profitable market that they had formerly ignored. Note: the majority of Korean-owned beauty supply outlets are directed at that market for this and other reasons, resulting in resulting in Koreans controlling 80% of professional Black-designated hair care product sales and distribution in U.S. beauty supply stores. Also, Black women are the major consumers of commercial hair that the Koreans have control of, import and distribute. It is interesting to note that the Koreans are only 3% of the U.S. population but control 60% of the nation’s beauty supply stores and distribution. Revlon was one of the first majority firms to jump into this market in a big 28

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이러한 정보를 알게 된 후, 대다수 소유의 회사들이 전에 무시하던 이 이율잠재력이 큰 시장에 발을 디디려 했습니다. 주의: 한국인-소유 뷰티 서플라이 대부분이 이 이유와 다른 이유들로 이 시장에 집중하고 있고, 한국인들이 흑인 전문 모발 케어 제품 세일과 유통의 80%를 차지하게 되었습니다. 또한, 흑인여성들이 한국인들이 관리, 수입, 유통하는 모발의 주요 소비자입니다. 총 미국 인구의 5%밖에 안되는 한국인들이 60%의 총 국가 뷰티 공급 상점과 유통을 관리한다는 것은 흥미로운 사실입니다.


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way in the early ‘60s. They first acquired a black-owned firm, Deluxol, in Chicago. That company manufactured a relaxer line and related products. This product did so well under the original name with Revlon’s financial backing for advertising and promotions that Revlon came out with another similar line under their own name. They have done quite well in that endeavor ever since, even while using several trade names. Revlon was motivated primarily by how well Johnson Products Company - a blackowned product manufacturing company in Chicago - was doing with their Ultra Sheen line of relaxer products. At that time, Ultra Sheen was the bestselling relaxer line. They were able to infiltrate and dilute Johnson Products’ market share by 50% through extensive advertising and promotions in Black media. Revlon later dropped the Deluxol name.

Revlon은 1960년도 초에 이 시장에 크게 가담한 대다수 회사 중 하나였습니다. 그들은 처음에 시카고에 있는 흑인-소유 회사 Deluxol를 인수하였습니다. 이 회사는 릴랙서 라인과 관련 제품들을 생산했습니다. 이 제품은 Revlon의 막강한 자금으로 뿌려 대는 광고에 힘입어, 원래의 제품명으로 엄청난 판매의 상승을 보였고, 비슷한 제품에 자사의 이름을 사용한 다른 라인을 통해 제품을 홍보 하였습니다. 여러 이름들을 사용해가면서도 그 상승세는 지속적으로 이어져 나갔습니다. Ravlon 은 Johnson 제품 회사(시카고에 있는 흑인-소유 제품 생산 회사) 가 릴랙서 제품인 Ultra Sheen으로 성공을 거두는 것을 보고 영감을 얻었습니다. Ultra Sheen 은 가장 잘 팔리는 릴랙서 제품이었습니다. Ravlon은 Johnson 제품 시장에 침투하여 점유율을 50%까지 낮추는 데에 성공하였습니다. Revlon은 나중에 Deluxol 이라는 이름을 더 이상

After that other majority companies jumped into that market with greater success than anticipated. Company’s such as Alberto Culver, the makers of V05, developed TCB and later the Motions line. Clairol acquired a Black-owned line called Summit Labs out of Indianapolis, Indiana. After a successful run, they sold the line to director Clyde Hammonds who was with the company from the start. Clairol later decided to get out of the ethnic product business, but they learned from this experience how to better serve the ethnic hair care market. This was the first time that an originally black-owned company was acquired by a majority firm and later reclaimed by a black-owned company. In the mid-’60s, a new look of the moment was the original Black hairstyle called the Natural. This style encouraged the growth of natural hair. The hair was then groomed, combed or “forked” into a neat, round appearance and cut into a well-rounded shape. The first company to offer a product that catered to this style was Magnificent Products in Los Angeles. Two barbers, Dennis Taylor and Wilber Jackson, founded the company. The product and the style became a nationwide phenomenon. Other companies tried to capitalize on this success, but none overcame the pursuit. Later a majorityowned firm, J. Strickland (the makers of Royal Crown and Dixie Peach products) made the Magnificent Products an offer that they could not refuse and bought the company. But instead of furthering and enhancing the sales and popularity of the products, they withdrew it from the market and shut it down? Johnson Products picked up the slack with a product called Afro Sheen that did quite well until the fad was replaced by the Jheri Curl. In the early ‘80s Worlds of Curls, a black-owned company in Compton, California, became financially strapped due to diversifying into endeavors outside of their niche market and the declining curl market. Worlds of Curls had the best-selling curl maintenance products for both professional and retail consumers. The company is now owned by the J. Strickland Company.

사용하지 않았습니다. 이 후, 다른 대다수 회사들이 기대 이상의 실적을 내며 시장 진출에 성공하였습니다. V05의 생산자인 Alberto Culver 같은 회사는 TCB 를 개발하고 나중에 The Motions 라인을 개발하였습니다. Clairol은 인디아나 주 인디아나폴리스에 위치한 흑인-소유 제품 Summit Labs 를 인수하였습니다. 성공적인 출시 후, 이 제품 라인을 회사 시작부터 있었던 Clyde Hammonds에게 팔았습니다. Clairol은 나중에 유색인 제품 사업을 관두었습니다. 이 일이 대다수회사에 의해 인수된 본 흑인소유 회사가 다시 흑인-소유 회사에 의해 인수된 첫 사례입니다. ‘네츄럴’이라고 불리는 오리지널 흑인 헤어스타일이 1960 중반 당시 새로운 패션이었습니다. 이 스타일은 자연스런 모발을 기르도록 도왔습니다. 기른 머리는 깔끔하고 둥그런 모양으로

다듬어지고,

빗어지고, “포크”된 후, 제대로 둥그스러운 모습으로 잘라졌습니다. 이 스타일을 위한 제품을 제공한 첫 회사는 로스엔젤레스의 Magnificent Products였습니다. 두명의 이발사인 Dennis Taylor 와 Wilber Jackson, 이 이 회사를 설립하였습니다. 이 제품과 스타일이 전국적인 유행이 되었습니다. 다른 회사들도 이 성공에 가담하려 했지만 실패하였습니다. 이 후, 대다수 회사 J.Strickland (Royal Crown과 Dixie Peach 제품의 생산자)가 Magnificent Products가 거절할 수 없는 제안을 했고, 결국 회사를 인수 했습니다. 하지만 이 제품의 판매와 인기를 더 발전시키고 향상시키는 대신, 그들은 이 제품을 시장에서 철수시키고 생산을 중지하였습니다. Jheri Curl이 출시될 때까지 Johnson Products가 Black Sheen이라고 불리는 제품으로 인기를 지속했습니다. 1980년대 초반 캘리포니아 Compton의 흑인-소유 회사인 World of Curls가 자신의 고유 시장을 벗어나 감소하는 curl 시장에 다양하게 진출함으로써 재정난을 겪게 되었습니다. Worlds of Curls는 전문가들과 리테일 소비자 모두를 위한 베스트셀링 curl 유지 제품을 소유하고 있었습니다. 이 회사는 이제 J. Strickland 회사가 소유하고 있습니다.

Johnson Products of Chicago was acquired by a majority holding and investment firm a few years ago. It changed ownership four more times since then and was even acquired by Wella Corporation – a company whose niche market is hair color products. Later Wella was acquired by Proctor & Gamble and now Johnson Products has new owners. I’ll share more information about this in Part 2 of this series. Soft Sheen Products of Chicago was the next product line to be acquired by major-majority firm, L’Oréal of Paris. SoftSheen manufactured the best-selling Black curl products, plus the Optimum and Mizani lines. At the time, the acquisition of SoftSheen was the largest one of its kind ever 30

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시카고의 Johnson Products는 몇 년 전에 주식 투자 회사에 의해 인수되었습니다. 그 후로 4번에 걸쳐 주인을 바꾸고 염색제품시장을 점유하는 Wella Corporation에 의해 인수되기 까지 했습니다. 나중에 Wella는 Proctor & Gamble에 의해 인수되었고 현제 Johnson Products는 새로운 오너를 맞이했습니다. 시카고의 Soft Sheen Products는 그 다음으로 대기업인 L’Oréal of Paris에 의해 인수된 회사입니다. SoftSheen은 Optimum과 Mizani 라인들과 함께 가장 잘 판매되는 흑인 curl 제품들을 생산하였습니다.


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recorded and put L’Oréal in the Black hair care market big time. Plus, they also owned the Dark and Lovely line. Prior to this, L’Oréal was the largest manufacturer of hair care products to the general market in the world, along with Bristol Myers (who also owned Clairol), that is now owned by Proctor and Gamble. This acquisition also gave L’Oréal the distinction of owning the largest Black hair care company in the world. L’Oréal later attempted to acquire the Johnson Products Co. from the investment company but was stopped by the Fair Trade Commission, because this would have given them an unfair monopoly in the ethnic hair care product business. This opened the door for Wella to purchase Johnson Products. Proctor & Gamble, who also acquired Clairol from Bristol Myers, acquired Wella later.

그 당시, SoftSheen의 인수는 업계에서 가장 큰 규모의 인수였고,

To learn more about the acquisitions of black-owned hair product companies, read the second installment of this article in the December edition.

흑인 소유 헤어제품 회사들의 인수에 대해 더 알아보고 싶으면, 12월

Meet Dr. Edward Tony Lloneau

L’Oréal은 흑인 헤어케어 시장에 단번에 진출할 수 있었습니다. 또한 그들은 Dark와 Lovely 라인도 소유했습니다. 이 전까지 L’Oréal은, 현재 Proctor and Gamble이 소유하고 있는 Bristol Myers (Clarirol 도 소유)와 함께, 전세계의 일반 시장에 헤어케어 제품의 가장 큰 생산자 였습니다. 이 인수로 인해 L’Oréal은 독자적으로 세상에서 가장 큰 흑인 헤어케어회사를 소유하게 되었습니다. L’Oréal은 나중에 투자회사로 부터 Johnson Products 회사를 인수하려고 했으나 공정거래위원회에 의해 중지되었습니다. 이 기회로 Wella가 Johnson Products를 인수할 수 있었습니다. Bristol Myers로 부터 Clairol을 인수한 Proctor & Gamble이 나중에 Wella를 인수 하였습니다.

호의 기사 두번째 파트를 기대하세요.

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.) and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Trichology as it relates to ethnic cosmetology. He has written several books on this subject and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. To obtain a copy of his book, “What the Text Books & State Boards Ignored in Regards to Ethnic Cosmetology,” contact Dr. Lloneau at liquidgoldbondng@aim.com or call 310-283-7118.

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33


Knowledge to Know

Fashion-Forward Nail Lacquer Brand Makes It Way to Beauty Supply Stores 유행을 한 발 앞선 네일 래커 브랜드가 뷰티 서플라이로 향하고 있습니다 When many think of OPI, they think of high-end nail polishes. The brand,

많은 사람들이 OPI에 대해 생각할 때, 하이 엔드 매니큐어라고

known for its nuanced range of colors, is a nail salon staple and a favorite

생각합니다. 미묘한 색상 차이로 유명한 이 브랜드는 네일 살롱의

amongst nail enthusiasts. However, it’s not a name that is often seen in beauty

필수품이며 네일 애호가들 사이에서 인기가 많습니다. 그러나, 이

supply stores – at least not until now.

브랜드는 적어도 지금까지는 미용 용품점에서 자주 볼 수 있는 브랜드는 아닙니다.

Select OPI colors are now available through Jinny Beauty Supply, much to the pleasure of its cult followers. Colors such as Cajun Shrimp, Black Onyx and

OPI 색상의 선택도 이제 Jinny Beauty Supply를 통해 가능하며, 컬트

Bubble Bath are among the many fan favorites that are available for beauty

팔로워들의 즐거움도 그 만큼 커집니다. 팬들에게 인기가 많은 케이준

supply stores. The same customers that

쉬림프, 블랙 오닉스 및 버블 바스와 같은

shop at beauty supply shops also frequent

색상은 뷰티 서플라이 매장에서 이용할 수

the OTC stores that offer this brand.

있습니다. OTC 매장에서도 이 브랜드를

Adding OPI products to your inventory

자주 찾는 고객들은 이 제품을 공급하는

will keep your store competitive.

뷰티 용품점에서 쇼핑합니다. 재고에 OPI 제품을 추가하면 매장을 경쟁력있게 유지할 수 있습니다.

About OPI Founded in 1981, OPI began not as a

OPI에 대해서

professional nail care brand but as a dental supply company during the acrylic

1981년에 설립 된 OPI는 전문적인 네일 케어

movement of the 1980s. Realizing that

브랜드가 아닌 1980 년대의 아크릴 유행

dentures and artificial nail extensions

시절에 치아 공급 업체로 시작되었습니다.

share a similar chemistry, OPI saw an

의치와 인공 네일 확장이 비슷한 화학적

opening in the market and seized it. The

성질을 가지고 있음을 깨달은 OPI는 시장이

company began dropping off the “rubber

열리고 있는 것을 알아챘습니다. 회사는 로스

band special” at every salon on Ventura

앤젤레스 Ventura Blvd의 모든 살롱에서 “

Blvd. in Los Angeles. A jar of powder,

고무 밴드 특별 판매”를 시작했습니다.

liquid and primer – rubber-banded

파우더 자, 액체 및 프라이머를 고무 밴드로

together – became the OPI Traditional

함께 묶어 판매한 제품은, OPI Traditional

Acrylic System and was a huge hit, giving

Acrylic System 이 되어 엄청난 인기를

OPI its start in the professional nail industry.

얻었으며 이로 인해 OPI는 네일 전문 업체로 그 여정을 시작 하였습니다.

After establishing its roots, OPI took the brand to consumers with the

기반을 이룬 뒤, 1989년에 30개의 획기적인 네일 래커 쉐이드를

launch of 30 groundbreaking Nail Lacquer shades in 1989. With its famous

출시하면서 소비자들에게 브랜드를 선보였습니다. OPI는 유명한 제품

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bottle, incredible colors, high-quality product and unique names, OPI

병, 놀라운 색상, 고품질의 제품 및 독특한 이름으로 네일 케어 산업에

revolutionized the nail care industry. In fact, some of these original shades –

혁명을 일으켰습니다. 실제로, 오리지널 쉐이드들 중 일부-알파인 스노우,

Alpine Snow, OPI Red, Malaga Wine – became so iconic, they are still sold

OPI 레드, 말라가 와인-는 아이콘이 되었으며 지금도 여전히 판매되고

today. Over the years, OPI revolutionized the industry, encouraging women

있습니다. 오랫동안 OPI는 업계에 혁명을 가져 왔으며 여성들이 Lincoln

to embrace deep, dark shades with Lincoln Park After Dark and introducing

Park After Dark와 함께 깊고 어두운 쉐이드를 하도록 장려하고 You’n

the “greige” trend with You Don’t Know Jacques! The company brought blue

Know Jacques와 함께 “greige”트렌드를 출시했습니다! 이 회사는 10

to nails with Russian Navy over 10 years ago and has been watching this

년 전에 Russian Navy 를 통해 함께 손톱에 파란색을 칠하게 했으며

trend play out on the runway ever since.

이후 이 트랜드가 계속 지속되었습니다.

For nearly 30 years, OPI has offered users a “message in a

거의 30년동안, OPI는 사용자들에게 “병안에 담긴

bottle,” creating a worldwide “culture of color” embracing

메시지”를 통하여 자기 표현을 위한 강력한 도구로써

color as a powerful tool for self-expression. OPI stands apart

색상을 포용하는 전세계적인 “색조 문화”를 창출했습니다.

from other companies by maintaining its authentic voice while

OPI는 여성들이 자신의 포부를 성취하고 독특한

helping women to fulfil their aspirations and engaging them

방식으로 참여하도록 돕는 동시에 진정하고 변함없는

in unique ways. Back in 1989, OPI did what companies today are just starting to do – offer an experience to consumers, building emotional connections.

목소리를 내는 것으로 다른 회사와 구별됩니다. 1989 년에 OPI는 오늘날 기업들이 시작한 일, 즉 감성 연결 고리를 구축하여 소비자에게 경험을 제공했습니다.

OPI’s success has always been about

OPI의 성공은 항상 관계에 관한 것입니다. 이

relationships. The company has gained

회사는 그들이 사랑하는 제품과 신뢰할 수

the loyalty of millions of women around

있는

the world by offering a product they love

수백만 명의 여성들에 대한 충성도를

and a voice they can trust.

얻었습니다.

목소리를

제공함으로써

전세계

Catering to the Multicultural Market

다문화 시장으로의 캐이터링

OPI caters to the multicultural market, offering colors for women of all

OPI는 모든 피부 색의 여성에게 색조를 제공하여 다문화 시장을

skin tones. With its destination collections, OPI invites women to travel

충족시킵니다. 대상 컬렉션을 통해 OPI는 전세계 여성들을 초대하여

the globe, introducing them to new and diverse cultures. The consumer

새롭고 다양한 문화를 소개시켜 줍니다. 소비자는 항상 OPI의 원동력

has always been the driving force behind OPI, and

이었으며 회사는 여성의 요구와 기대를 충족시키기

the company works to meet women’s needs and

위해 노력하고 있습니다. 이 철학은 전 세계 모든

expectations. This philosophy is inclusive of all

여성을 포함하며 OPI는 100 개국 이상에서

women around the world, with OPI being sold in

판매되고 있습니다.

more than 100 countries. OPI의 매력을 최대한 활용 하고자 하는 소매 For retailers looking to make the most of OPI’s

업체를 위해, 회사는 프론트 및 센터에 배치 할 수

impressive reach, the company offers a variety of

있는 다양하고 아름답게 디자인된 디스플레이를

beautifully-designed displays that can be placed

제공하여 OPI가 제공하는 모든 것을 고객들이

front-and-center, inviting customers to experience

경험하도록 만들어줍니다. 소매 업체는 또한,

all OPI has to offer. Retailers can also encourage

사용자가 색조를 즉각적으로 샘플링 할 수 있게

consumers to use the OPI Nail Studio app, which

해주는 OPI 네일 스튜디오 앱을 소비자들에게

allows users to sample colors instantaneously.

소개할 수 있습니다. 최신의 웹 사이트는, 살롱과

Meanwhile, a robust educator website keeps salon

상점 주인들에게 교육정보를 제공해 줍니다.

and store owners educated. Consumers can easily

소비자는 회사 웹 사이트를 통해 OPI에 대한

access information about OPI via the company’s website, as well as engage

정보를 쉽게 얻을 수 있을 뿐만 아니라 소셜 미디어를 통해 브랜드에

with the brand through social media – where OPI has several million

참여할 수 있습니다. OPI에는 수 백만 명의 팔로어가 있습니다.

followers. OPI 에 대한 상세 정보는 www.opi.com방문하거나 Jinny Beauty For more information on OPI, visit www.opi.com or contact Jinny Beauty Supply.

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Supply 로 연락주시기 바랍니다.


AD OTC Beauty Magazine November 2017

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Marketing 101

Targeting Millennials in Beauty Innovation 밀레니얼 세대를 겨냥한 뷰티 혁신 Millennials are a difficult demographic to attract. That’s no surprise to many marketers, especially those who work in the beauty industry. At the in-cosmetics North America event in New York City in October, Thomas Vierhile sought to address that very issue. Vierhile, the Innovation Insights Director of GlobalData PLC, hosted the highly-anticipated seminar entitled, ‘Targeting Millennials in Beauty Innovation.’ OTC Beauty Magazine chatted with Vierhile to discuss this elusive generation and how marketers can target this demographic. 밀레니얼 세대는 까다로운 그룹입니다. 수 많은 마케팅 담당자, 특히 미용 업계에서 종사하는 사람들에게는 놀라운 일은 아닙니다. Thomas Vierhile은 10월 뉴욕시의 화장품 북미 행사에서 바로 이 이슈에 대해서 발표했습니다. GlobalData PLC의 Innovatoin Insights 이사 Vierhile씨는 ‘밀레니얼 세대를 겨냥한 뷰티 혁신’ 이라는 제목의 세미나를 주최했습니다. OTC Beauty Magazine은 Vierhile과 마케팅이 까다로운 세대와 마케터가 이 세대를 대상으로 어떻게 해야 하는지에 대해서 대화를 나누었습니다.

OTC: In your seminar description, it said that Millennials are

OTC: 세미나에서 밀레니얼 세대는 자신들만의 독특한 “자신”을

constantly looking to express their unique “self ” what is meant

계속적으로 표현한다고 했는데 이게 어떤 의미죠?

by this? Vierhile: 밀레니얼 세대는 이전 세대보다 독특하고 돋보이는 것을 Vierhile: Millennials are much more likely to say they prefer to be

선호한다고 말할 수 있습니다. 소셜미디어는 이 세대들에게 이러한

unique and stand out than earlier generations. Social media provides

개성을 표현할 수 있는 수단이 되어주며, 밀레니얼 세대가 이전 세대보다

this generation with unique opportunities to accomplish this, so there is something of a positive feedback loop which may make Millennials more oriented to “express their unique self ” than earlier generations. The numbers on this are interesting. US Millennials are more than twice as likely to say they prefer to be unique and stand out from the crowd than

“자신만의 독특한 자아를 표현할”수 있도록 장을 만들어 줍니다. 이것에 대한 데이터는 흥미롭습니다. 우리가 조사한바에 따르면, 미국 밀레니얼 세대는 나이가 많은 연령 집단인 65세 이상의 소비자보다, 대중속에서 독특하고 돋보이는 사람이 되고 싶다고 말하는 경우가 두 배 이상 높다고

the oldest age group we survey, consumers aged 65+. This explains the

합니다. 이것은 젊은 세대가 문자 그대로 내가 원하는 바디 아트를 통해

explosion in things like tattoos where younger generations are literally

자신을 표현하는 타투와 같은 것들의 폭발적인 증가를 설명합니다. 임시

expressing themselves through customized body art. Temporary hair

헤어 컬러 제품은 밀레니얼 세대 소비자가 스스로를 표현하는 또 다른

coloring products have become another popular way for millennial-age

보편적인 방법이되었습니다.

consumers to express themselves.

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This generation is more individualistic than older generations, but it is also

이 세대는 나이든 세대보다 개인 주의적이지만, 교육을 더 많이 받았고

more educated and engaged. Regarding engagement, Millennials may have

참여도가 높습니다. 참여에 관해 밀레니얼 세대는 이전 세대보다 제품을

more of an expectation that they want to play a part in creating products

만드는 데 참여하고 싶다는 기대를 더 가질 수 있습니다. GlobalData의

than earlier generations. According to GlobalData’s Q3 2016 survey, 77% of

2016년 3분기 조사에 따르면, 미국 밀레니엄 세대 중 77%는 그들이

US Millennials say they find the concept of products they helped create to

제품 제조에 참여할 수 있는 제품들을 찾고 있다고 합니다. 이것은 이전

be appealing. This is a much higher percentage than for older generations.

세대보다 훨씬 높은 비율입니다.

OTC: How are Millennials different from the generation before them in their behaviors and buying habits? Vierhile: One important way that Millennials are different is that they are much more appearance-oriented, and as a result are beginning to use anti-

OTC: 밀레니얼 세대의 행동과 구매 습관에있어 이전 세대와는 어떻게 다른가요? Vierhile: 밀레니얼 세대가 다른 세대와 많이 다른 점 중 하나는 더

aging products (just one example) much earlier than older generations.

외모지향적이라는 것이고, 이로 인해 이전 세대보다 더 빠르게 노화방지

According to GlobalData’s Q4 2014 consumer survey, 12% of 25 to 34-year-

(단 하나의 예)제품을 사용하기 시작하는 것 입니다. GlobalData의

olds globally began using anti-aging products between the ages of 18-24,

2014년도 4분기 소비자 설문조사에 따르면 전세계적으로 25세에서 34

but only 2% of 45-54 year old consumers said they began using anti-aging

세의 12%가 18-24세 사이에서 노화방지 제품을 사용하기 시작했으며,

products at that age.

45-54세의 2%만이 그 나이에 노화방지 제품을 사용했다고 합니다.

The

numbers

are

only

slightly

수치는 미국 소비자만을 대상으로

different for American consumers.

14% of 25 to 34-year-olds in the

세에서 34세의 14%가 18-24

survey said they began using anti-

aging products between the ages of

사용하기

18-24, compared with just 3% of 45-

때는

약간

사이에서

다릅니다.

노화방지

시작했으며,

25

제품을 45-54

세의 3%만이 그 나이에 노화방지

54 year old consumers that said they

제품을 사용했다고 합니다.

began using these products at the same time.

문화적 압박으로 인해 젊은 세대는

Cultural pressures are driving younger

구세대보다 일찍 자신의 모습을

consumers to take steps to improve or

개선하거나 유지할 수있는 조치를

maintain their appearance much earlier

취하게 되었습니다. “셀카 문화”는

than with older generations. “Selfie culture” is something that did not exist

스마트 폰 이전에는 없었던 것입니다. 노년층 소비자는 젊었을 때 이

before the smartphone; older consumers did not even have access to this

기술을 사용하지 못했지만 젊은 세대는 이 기술이 없었던 시대를 살아

technology when they were younger while younger generations have never

본 적이 없습니다.

lived through a time when this technology did not exist. 밀레니얼 세대는 나이든 세대보다 “크기”를 불신하는 경향이 있습니다. Millennials seem to be more inclined to distrust “bigness” than older

시대가 지남에 따라 밀레니얼 세대는 소규모 브랜드와 회사를 신뢰하게

generations. As a generation, Millennials are somewhat more likely to trust

될 것입니다. 이것은 음식과 같은 “크래프트” 제품에서의 혁신을 위한

smaller brands and companies. This has certainly helped pave the way for

상황을 조성하였는데 이것의 주요 정신은 개인 관리입니다.

innovation in “craft” products like food, the spirit of which has spilled over into personal care. Millennials are also much more likely than older generations to say they want to buy products that are reflective of their personal attitudes and opinions. This may be why companies are beginning to take a stand on

밀레니얼 세대는 또한 이전 세대보다 자신의 개인적인 태도와 의견을 반영한 제품을 사고 싶어 할 가능성이 훨씬 높습니다. 기업들은 소비자들의 외면이 두려워 이를 피하기 위해 보다 논쟁의 여지가 많은 사회 문제에 참여하기 시작하였습니다.

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more controversial social issues, something that companies would have

마지막으로 중요하게 언급할 사항은 남성 미용 분야의 잠재력입니다.

tried to avoid in the past for fear of alienating consumers.

밀레니얼 세대 남성들은 이전 세대보다 자신의 외모에 대해 훨씬 더 큰

One last area worth mentioning is the potential of the male beauty sector.

자의식을 가지고 있으며, 미국은 이 전망 밝은 시장에서 한국과 같은

Millennial men are much more self-conscious about their appearance than

트렌드 리딩 시장에 비해 매우 뒤처져 있습니다.

earlier generations and while the US market may be well behind trendsetting markets like South Korea in this regard, the future looks bright for the sector.

OTC: 미용 업계의 사람들이 밀레니엄 세대에게 어떻게 마케팅하며 밀레니얼 세대들이 좋아하는 기술을 어떻게 제공 할

OTC: How can those in the beauty industry market to Millennials and cater to their love for technology?

수 있나요? Vierhile: 밀레니얼 세대는 이전 세대들 보다 기술에 더 익숙하며,

Vierhile: Millennials are more comfortable with technology than older

얼굴을 마주하는 상호 작용에 더 거부감 느낄 수 있습니다. 뷰티 업계

generations and may also be more intimidated by face-to-face interactions

종사자는 젊은 소비자가 기술을 이용하여 더 쉽게 제품을 샘플링하고,

than the latter. Beauty industry participants can capitalize on these

시도하고, 구매할 수 있도록 하여 이러한 성향을 활용할 수 있습니다.

tendencies by making it easier for younger consumers to sample, try,

실제로 파장을 일으킬 수 있는 새로운 개발은 증강 현실이라 불리는

and buy their products via technology. One relatively new development

것입니다. 이 기술은 소비자가 스스로의 셀카를 택한 다음 립스틱

that could really make waves here is something called augmented reality.

등을 포함 해 다양한 화장품을 “시도”할 수 있게합니다. 이것은 스마트

This technology allows consumers to take a selfie of themselves and then

폰에서 이루어지기 때문에 근본적으로 새로운 것을 시도 할 때 당혹감이

virtually “try on” different cosmetic products including lipstick and more.

없습니다. 이 기술의 새로운 어플리케이션은 소비자가 미용 제품을

Since this is done on a smartphone, there is no sense of embarrassment

실제로 시도한 후에 구매할 수 있게 하여 불필요한 과정을 생략해 줍니다.

in trying something radically new or different. Newer applications of this

이러한 유형의 기술은 미용 산업에 큰 영향을 줄 가능성이 있습니다.

technology close the loop by allowing consumers to purchase beauty care products after virtually trying them on. This type of technology has the potential to have a major impact on the beauty industry. Millennials are comfortable with technology and are more open to technology being brought to bear on daily grooming rituals. This is a

밀레니얼 세대는 기술에 익숙하며 일상적인 몸치장에 대한 기술 지원에 보다 개방적입니다. 스마트 폰을 가지고 사는 세대이므로 스마트 폰으로 연결된 전자 기기 및 장치는 밀레니얼 세대가 이전 세대의 소비자보다 공감할 가능성이 큽니다.

generation that lives on their smartphones and as a result, smartphoneconnected electronic tools and devices are likely to resonate with Millennials more so than older consumers.

OTC: 이 세대의 눈에 띠는 지배적인 구매 행동은 무엇입니까? Vierhile: 밀레니얼 세대는 브랜드 또는 소매 업체의 광고보다 동료를

OTC: What are some of the dominant buying behaviors that

신뢰하는 경향이 더 큽니다. 따라서 소비자 선택에 영향을 미치는 블로거

you’ve noticed with this demographic?

및 사용자 리뷰의 영향력이 커지고 있습니다. 이전 세대는 일반적으로 신제품을 시연하는 비디오 블로그에 익숙하지 않지만 젊은 세대는 뷰티

Vierhile: Millennials are much more likely to trust their peers than they

블로거를 유명인으로 전환시키는 데 도움을 주었고 이러한 영향으로

are to trust advertising that comes from a brand or retailer, so we’re seeing

시장이 변화하고 있습니다.

the growing influence of bloggers as well as user reviews in influencing consumer choice. Older generations are generally not as familiar with video blogs that demonstrate new products, but younger generations have helped turn beauty bloggers into celebrities and this influence is changing the market. Another area that is important to Millennials is health and the impact of healthier lifestyles. Millennials do not tend to see health as something that

밀레니얼 세대에게 중요한 또 다른 영역은 건강과 더 건강한 라이프 스타일입니다. 밀레니얼 세대는 건강과 뷰티를 별개의 것으로 보지 않습니다. 이 세대는 나이든 세대보다 건강과 뷰티가 훨씬 더 밀접하게 연결되어 있다고 봅니다. 결과적으로 밀레니얼 세대는 운동할 때도 사용할 수 있는 화장품에서부터 소위 말하는 완전 채식 뷰티라고 하는

is separate from beauty; the generation sees them as linked much more

동물 성분을 사용하지 않는 제품과 같이 건강 문제를 반영하여 개발

closely than older generations do. As a consequence, Millennials are more

된 뷰티 케어 제품에 이르기까지 자신의 적극적인 라이프 스타일을

interested in beauty products that complement their active lifestyles, from

보완하는 미용 제품에 더 많은 관심을 가지고 있습니다.

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OTC Beauty Magazine November 2017


cosmetics that can survive a workout to beauty care products that are

아름다움에 대한 밀레니엄 시각은 이전 세대와는 약간 다릅니다.

formulated to reflect health concerns, like avoiding animal-products, a

밀레니얼 세대는 화장품을 사용하여 결함을 가리려고 구매하지

trend that is helping spur innovation in so-called vegan beauty.

않습니다. 그들은 자연의 아름다움을 강조 할 수 있는 제품을 사용하는 데 더 관심이 있는 경향이 있습니다. 기업은 이에 따라 혁신해야합니다.

The Millennial view on beauty is also somewhat different from that of older generations. Millennials are not as sold on using cosmetics to mask flaws; they tend to be more interested in using products that can accentuate natural beauty. Companies should innovate accordingly.

OTC: What is one of the challenges beauty businesses face when marketing to Millennials?

OTC: 밀레니얼 세대에 마케팅 할 때 미용 산업이 직면 한 어려움 중 하나는 무엇입니까? Vierhile: 온라인 채널의 영향력이 유통 채널뿐 아니라 밀레니얼 세대의 유행 선도자이자 영향력이 있는 자라는 점도 하나의 과제입니다. GlobalData의 2016년도 4분기 소비자 설문 조사에 따르면 미국

Vierhile: One challenge is clearly the growing influence of the online

밀레니얼 세대 3분의 2 이상이 브랜드 보다 블로거 또는 사용자 리뷰를

channel – not just as a distribution channel, but as a trendsetter and

더 많이 신뢰 한다고 합니다. 미국 밀레니엄 세대 중 절반 이상이 이미

influencer of Millennials. Over two-thirds of US Millennials say they are

소셜 미디어에 나타난 추세를 따르는 미용 또는 미용 제품을 구매하고

more likely to trust blogger or user reviews than brand claims, according to

있다고합니다. 제품 트렌드에 영향을 미치는 소셜 미디어의 이러한

GlobalData’s Q4 2016 consumer survey. And just over half of US Millennials

영향력은 계속 커질 것입니다. 이 혁신 모델은 다른 혁신 소스보다

say they are already buying beauty or grooming products that follow trends

훨씬 더 분열되어 있기 때문에 뷰티 비즈니스가 무엇보다 계속해서

shown on social media. This tendency of social media to influence product

도전하기가 더 어려워 질 것입니다. 밀레니얼 세대가 무엇을 원하는지를

trends is likely to continue to grow, and because this innovation model is

아는 것이 정말로 필요합니다.

much more fragmented than other sources of beauty innovation, it is going to be more challenging than ever for beauty businesses to keep on top of what Millennials really want.

OTC: 이 고객을 유치하고 유지할 수 있도록 뷰티 서플라이 또는 뷰티 산업에 제공해주실 팁이 있나요?

OTC: Are there any tips you can offer beauty supply stores or beauty businesses to help attract and retain this audience?

Vierhile: 뷰티 서플라이와 뷰티 산업은 그 어느 때보다 시장 변화에 주목하는 것이 중요하다고 생각합니다. 과거보다 훨씬 빠르게 변화가

Vierhile: I think it is going to be more crucial for beauty supply stores

일어나고 있으며, 새로운 개발에 지속적으로 관심을 기울이지 않거나

and businesses to keep on top of market developments than ever before.

변화를 향해 열린 마음을 가지고 있지 않은 회사는 롱런 하지 못할 것

Change is happening much faster today than in the past, and companies

입니다.

that are not constantly paying attention to new developments or having an open mind towards change are not going to make it in the long run.

in-cosmetics North America에 대해 in-cosmetics North America는 2016년에 시작되었으며, 북미 전역의

About in-cosmetics North America

2,000개 이상의 화장품 업체들에게 세계에서 모인 100여개의 재료,

in-cosmetics North America was launched in 2016 and provides more

향, 실험실 장비, 테스트 및 규제 솔루션 업체들이 그들의 제품들을

than 100 international exhibitors of ingredients, fragrances, lab equipment,

선보입니다. in-cosmetics Asia는 원료 및 기술 혁신을 촉진하여 조제자,

testing and regulatory solutions with a platform to reach 2,000-plus

R & D 및 규제 전문가에게 양질의 교육 및 소비자 통찰력을 제공합니다.

cosmetic manufacturers from across North America. in-cosmetics Asia promotes innovation in ingredients and technologies, providing quality education and consumer insights for formulators, R&D and regulatory professionals. Showcasing local and global industry trends, in the event

지역 및 세계 산업 동향을 보여주는 이 행사는 북미 시장에서 개인 용품 재료 커뮤니티를 위한 가장 경제적인 비즈니스 및 네트워킹 기회를 제공합니다.

offers the most cost-effective business and networking opportunities for the personal care ingredients community in the North American market.

OTC Beauty Magazine November 2017

41


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43


Business Tips By Elizabeth McCormick

LEADERSHIP PITFALLS:

Direction

VS Speed

ON A FAST TRAIN TO THE WRONG DESTINATION?

리더십의 함정 피하기: 방향 vs 속도 잘못된 방향으로의 고속 열차행? Have you ever had a day where your wheels spin a bit slower? Have you noticed your team not putting the usual miles in at work? Could it be burnout? Or is there something more underlying the anxiety? There is nothing worse than giving orders for your team to take off flying at full speed, only to find out later that the course was in the opposite direction of your desired goal.

모든 일들이 계속 어긋나던 날이 있었나요? 관리중인 팀이 다 해야 할 일을 안 한 적이 있나요? 지쳐서 그랬을까요? 아니면 더 근본적인 것이 불안감 속에 존재하나요? 당신의 지시를 받은 팀이 전속력으로 작업 후, 나중에야 그들이 목표의 완전한 반대 방향에 있다는 것을 발견하는 것 보다 더 심각한 일은 없을 것입니다.

Then, there are other times when a project is well underway and everything seems aligned properly, but there’s just no lift. The wheels just won’t leave the ground. Although tasks are getting completed and checked off the list, there’s no altitude allowing the project to accelerate. What’s happening? When started with a laser-focused goal in mind, the direction can change quickly if the proper guardrails and benchmarks aren’t set in place to keep everyone on target.

그런가 하면, 프로젝트가 잘 진행 중이고 모든 것이 잘 풀려나갈 때 마침 비행을 위한 동력이 부족할 때가 있습니다. 바퀴가 땅에서 떨어지려 하지 않습니다. 임무들을 완료하여 목록에서 아무리 지워 나가도, 프로젝트를 가속화할 동력이 없습니다. 왜 이럴 가요? 매우 특정한 목표를 가지고 시작할 경우, 모든 사람을 목표에 집중하게 할 적절한 가드레일과 벤치마크 없이는 방향이 빠르게 바뀔 수 있습니다.

There’s a world of advice on staying productive, but those activities don’t mean anything if your coordinates are off, and that may be one of the biggest wastes of time (not to mention energy drains) you and your organization could experience. Here are five tips to assure your leadership and team directives match the end result you envision.

1. Know Your Destination When you begin with the end in mind, you have a distinctive vision of your desired direction and destination before instructing your team to launch. It doesn’t matter how big or small your project is - if the direction, intention, or desired outcome isn’t clear, it will be tough to fly your team to the dream. Assume nothing, clarify everything, and 44

OTC Beauty Magazine November 2017

생산력 향상을 위한 조언은 넘치고 넘치지만, 만약 당신의 위치를 정확히 알지 못한다면 모두 무용지물입니다. 정확한 위치를 알지 못하는 것은 아마도 당신과 당신 기관이 경험할 수 있는 최악의 시간낭비(체력낭비는 당연히 포함)가 될 수 있습니다. 이 5개 팁이 당신의 리더쉽과 당신 팀의 방향이 당신이 가고자 하는 방향과 일치하도록 도와줄 것입니다.

1. 도착지를 알고 있으세요. 도착지를 염두하면서 시작을 하면, 당신의 팀에게 이륙 지시를 하기 전에 당신이 원하는 방향과 도착지에 대한 명확한 비젼을 가지게 됩니다. 프로젝트의 크기는 상관이 없습니다 - 만약 방향, 의도, 또는 원하는 결과가 명확하지 않다면, 당신의 팀을 원하는 목표로 비행시키기 어려울 것입니다. 어떤 것도 가정하지 말고, 모든 것을 명확히 하며 글로 적으세요. 만약 다르게 해석이 가능한 요소가 있다면, 이 헛점들을


have it in writing. If some aspect is open to interpretation, close that loophole up, or better yet, ask your team to contribute to the ownership of the project by being open to their quest for clarity.

매꾸거나, 아니면 더 좋은 방법은, 팀원들이 명확성을 위한 노력을 공개하게 함으로써 프로젝트에 대한 어느 정도의 책임성을 느끼게 하는 것입니다.

2. Engage Your Team

2. 당신 팀의 흥미를 이끄세요

Once you have communicated the objectives to your team, start by having team members re-state the goals and desired outcomes in their own words. Confirm and clarify often. This quite naturally highlights any variance between intention and perception. You can also use this opportunity to start fleshing out the project, brainstorming with the team, and adding detail to the project. This type of activity will help jumpstart the comradery as your team begins working together as a team toward a common goal. This will also enhance the collaboration necessary to ensure proper communication can take place from beginning to end.

일단 당신의 목표를 팀원들에게 알려준 후에는, 팀원들이 자기 나름의 단어로 목표들과 원하는 결과를 다시 표현하게 하세요. 자주 확인하고 모든 것을 명확히 하세요. 이는 의도와 이해 간의 차이점을 자연스럽게 드러내 줍니다. 또한 이 기회를 이용하여, 팀원들과의 브레인스토밍, 그리고 자세한 내용을 추가함으로써 프로젝트를 키울 수 있습니다. 이러한 종류의 활동은 팀원들이 공통된 목표를 향해 노력함으로써 동료들 간의 유대감을 빠르게 키울 수 있습니다. 이는 또한 시작부터 종료때까지 적절한 소통을 유지하기 위해 필요한 협력 또한 키울 것입니다.

3. Plan Your Work, Work Your Plan

일단 모두가 이해를 했고 팀이 올바른 방향으로 움직이기 시작했으면, 당신과 당신 팀을 위해 적절한 안전 장치들, 벤치마크, 그리고 사인포스트를 설립하여, 원하는 항로에서 벗어날 경우 시간과 노력의 낭비 없이 빠르게 이를 알아채고 수정 할 수 있게 하는 것을 잊지 마세요. 일을 관리/측정이 가능한 단기적인 목표로 나누어서 동기를 부여하고 생산력을 증가시키세요. 논리적인 부분들로 정리된 일은 집중력과 스스로의 방향 수정에 도움이 됩니다.

3. 일을 계획하고, 계획을 위해 일하세요

Once everyone is on board and the team is headed in the right direction, be sure you have established the proper safety devices, benchmarks, and signposts for you and your team so that if there is any drifting off course, it will be recognized and realigned quickly without much time or effort wasted. Ensure that work is broken down into manageable, measurable, short-term goals to aid in motivation and increase productivity. Work organized into logical segments also aids focus and self-management of direction.

복잡한 프로젝트들은 집중을 방해하고 방해요소를 불러옵니다. 언제 어디에 도착해 있어야 하는지 명확히 명시함으로써 모든 노력들이 처음에 정했던 필수 목표들을 향하게 할 수 있습니다.

Complex projects lend themselves to digressions and diversions. Spelling out where you should be and when keeps efforts centered on the essential goals originally intended.

4. 결과에 승복하세요 리더로서, 당신 팀의 환경과 문화, 그리고 맡은 프로젝트의 성공 여부를 좌지우지 하는 것은 당신의 태도, 지구력, 방향, 프로젝트에 대한 열정, 그리고 작업 도덕성입니다. 만약 당신이 당신의 목표를 정확히 알지 못한다면, 당신의 팀도 프로젝트의 목적과 당신이 전달하고자 하는 방향을 이해하는 데 어려움을 겪을 것입니다.

4. Own Your Results As a leader, it’s your attitude, stamina, direction, commitment to the project, and work ethic that establishes the environment and culture of your team, as well as the success of your project at hand. If you are unclear of your destination, you can be sure your team will have a tough time understanding the purpose of the project and the directions you are trying to communicate. One of the biggest reasons people drift, get distracted, and are taken off task, is that the purpose of their task isn’t strong enough to keep them engaged. If this is happening, recognize it, take some time to clarify your purpose and your destination, and then let your team know you wish to communicate better as you share your vision more clearly and effectively with everyone involved.

사람들이 딴 생각을 하고, 집중을 잃고, 다른 일에 집중하게 되는 가장 큰 이유 중 하나는 그들이 맡은 임무의 목적이 흥미를 끌기에 역부족이기 때문입니다. 만약 이러한 일이 생긴다면, 이를 알아채고, 잠시 시간을 내어 당신의 목표와 목적지를 명확히 한 후, 당신의 비젼을 모든 이에게 더 명확하고 효과적으로 공유함과 동시에 팀원들에게 당신이 더 효과적인 소통을 원한다는 사실을 알게 하세요.

가끔 최고의 계획도 원하는 결과를 낳지 않을 때가 있습니다. 사실입니다. 비즈니스 리더로 역할 함에 있어 항상 변화하는 상황의 몇몇을 예로 들자면 잘못된 정보, 소통의 실수, 부족한 연구, 너무나 많은 의도들, 갑작스런 경제변동, 또는 예측하지 못한 트렌드의 변화 때문일 수 있습니다. 이유가 어찌되었든, 결과를 수용하세요. 당신이 무엇이 잘못되었는지 평가하고, 이러한 일이 앞으로 생기지 않게 적절한 벤치마크와 가드레일을 개발하고, 그리고 더 낳은 목적지로의 새로운 항해 계획을 그리는 데에 있어 팀원들이 도와줄 수 있도록 북돋아 주세요.

When started with a laser-focused goal in mind, the direction can change quickly if the proper guardrails and benchmarks aren’t set in place to keep everyone on target.

Sometimes the best of plans just don’t have the results intended. It happens. Maybe it was due to misinformation, miscommunication, not enough research, too many agendas, a drastic change in the economy, or an unexpected shift in trends to name just a few of the ever-changing facets of being a leader in business. Regardless of why it happened, own the results. Empower your team to help you assess what went wrong, develop the proper benchmarks and guardrails to prevent that from happening again, and then map out a new flight plan to a better destination.

5. Collaborate - Share Your Progress For most people in corporate positions, there’s (hopefully) an effective boss who helps ensure there are proper reports on progress, with the responsibility to follow up. What happens, though, when you’re the boss? Who does your

5. 협력 - 진도상황을 공유하세요 회사 직책을 가진 대부분의 사람들에게는, 적절한 책임과 함께 진행상황에 대한 적절한 보고서 작성을 하도록 도와주는 효과적인 상사가 (아마도) 있습니다. 하지만 만약 당신이 상사라면 어떻게 하나요? 누구에게 당신의 OTC Beauty Magazine November 2017

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project most effect, and who needs to know about the progress of your company, your goals, and your overall destination – your stakeholders? Your staff? Your clients? Other departments?

프로젝트가 가장 큰 영향을 끼치나요, 그리고 누가 당신의 회사, 목표, 그리고 전반적인 목적지에 대해 알 필요가 있나요? - 당신의 이해관계자들? 스태프? 고객들? 다른 부서들?

Regardless of who your project affects most, it is important to communicate, collaborate, and share your progress.

누구에게 가장 큰 영향을 미치는지를 막론하고, 소통, 협력, 그리고 당신의 진행상황을 공유하는 것은 중요합니다.

Include progress updates to those who your plans will impact, so that changes can be incorporated along the way. Sure, detours are inconvenient, but navigating them minimizes backtracking and maximizes the effectiveness of your efforts.

Leadership On Course and at Full Speed With the direction of your project embedded in the planning and with contingencies made for changing conditions, you’ll soon see that the extra work in project planning serves productivity. When the runway is clear, your direction is plotted, and your flight plan is filed, you and your team can attain top speeds as you soar to success.

진행과정에서 변화가 있을 시 영향을 받을 이들에게 진행 업데이트를 해줘 계획에 차질이 없도록 하세요. 물론, 멀리 돌아가는 것이 불편하긴 하지만, 이를 통해 다시 되돌아 올 상황을 최소화하고, 당신 노력의 효율을 최대화 할 수 있습니다.

원하는 방향으로 전속력 프로젝트의 방향을 계획에 도입하고 변화하는 조건을 대비해 비상계획을 세우고 나면, 프로젝트 계획단계에 들어간 이 많은 노력이 생산력으로 이어지는 것을 보게 될 것입니다. 활주로가 뚫리고, 방향이 세워지고, 비행 계획이 작성되었을 때, 당신과 당신의 팀은 성공을 향해 전속력으로 질주할 수 있습니다.

Meet Elizabeth

Elizabeth McCormick is a Keynote Speaker specializing in Leadership, Sales and Safety presentations. She was recently named #4 on the list of Leadership Experts to Follow Online. A former US Army Black Hawk Pilot and author of “The P.I.L.O.T. Method; the 5 Elemental Truths to Leading Yourself in Life;” Elizabeth teaches instantly applicable strategies to boost your employees’ confidence in their own leadership abilities. For more information, please visit www.YourInspirationalSpeaker.com.

Elizabeth McCormick은 리더십, 판매, 그리고 안전 프레젠테이션을 전문으로 하는 키-노트 강연자 입니다. 최근에 그녀는 온라인으로 팔로우 할 리더 전문가4위에 올랐습니다. 전 미 육군 블랙호크 파일럿이며 책 “The P.I.L.O.T. Method; the 5 Elemental Truths to Leading Yourself in Life;”의 저자인 Elizabeth가 직원들 스스로의 리더십 능력에 대한 자신감을 불어줄, 즉시 적용 가능한 전략들을 가르쳐 줍니다. www.YourInspirationalSpeaker.com을 방문해 주세요.

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Business Tips By Brian Braudis

Managers Become Leaders with a Shift in Focus 방향 전환을 통한 매니저들의 리더되기 Senior leadership at the corporate headquarters of a large retail chain was

대규모 소매 체인업체의 본사에서 선임 리더가 되는 것은 희망을 갖게

entertaining succession planning. What started out as an exercise turned

하는 신나는 계획이었습니다. 시험삼아 시작된 것이 매니저를 리더로

into a sweeping new protocol for transitioning managers into leaders. For the

전환시키는 포괄적인 새로운 프로토콜로 되었습니다. 조직에서는

organization, it’s vitally important to get this right. Managers sometimes trip

리더의 권리를 얻는 것이 매우 중요합니다. 관리자들은 지위가 올라가는

on their way up. Senior leaders can avoid this stumbling with an aggressive

동안 가끔 걸림돌에 걸려 넘어집니다. 시니어 리더는 공격적인 전략으로

strategy.

이러한 걸림돌을 피할 수 있습니다.

Managers are typically promoted into leadership roles with the thought that their effectiveness will continue. But rather than assume, senior leaders are wise to put into place a

two-pronged

approach.

보통, 매니저들은 그들의 영향력을 계속 유지할 수 있을 것 이라는 관념에 의해 리더십 역할로 승진됩니다. 그러나 이렇게

The first prong is to place

될 거라는 가정보다 고위

the

리더들을

right

candidate.

The

배치할

second prong is to cultivate

방향의 접근 방식을 취하는

the well-selected candidate.

것이 현명합니다. 첫 번째

This

방향은 적절한 리더 후보자를

involves

training

extensive

opportunities

and

두는

것입니다.

번째

선택한

리더

environments that promote

방향은

growth.

후보자를 육성하는 것입니다.

이것은 성장을 촉진시키는 Transitioning managers into

광범위한 훈련 기회와 환경을

leaders should ideally start

필요로합니다.

long before the switch is flipped. Early on, candidates should be “groomed” through extensive

training,

program

experiences

leadership

crossand

development.

이상적으로는,

매니저를

리더로 전환하는 작업은 아주 오래 전부터 시작해야합니다. 초기부터, 리더 후보자들은

Preferably the training, experience and development will culminate by

광범위하게 훈련하고, 크로스-프로그램 경험 및 리더십 개발을 통해 “

equipping the candidate-leader with a view and an understanding of the

손질”되어야합니다. 훈련, 경험 및 개발은 가급적 후보 리더에게 “리더십

48

OTC Beauty Magazine November 2017


ls

a mic

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Ha

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49


“leadership landscape.”

환경”에 대한 관점과 이해력을 갖추게 해줍니다. 현직 리더를 생산적인

Placing an incumbent leader in a productive environment is less precise.

환경에 배치하는 것은 덜 현명한 선택입니다.

The context of leadership can be polarizing, ambiguous, volatile and complex;

리더십의 맥락은 양극화되고, 애매 모호하며 변덕스럽고 복잡 할

so out of necessity, strong support systems must be in place. A network

수 있습니다. 따라서 부득이하게 강력한 지원 시스템이 갖추어져

of colleagues to model the way and offer reassurance along with mentors,

있어야합니다. 방법을 모델링하기 위한 동료의 네트워크와 멘토, 코치 및

coaches and careful monitoring will serve as the classic challenge/support system to promote a productive transition while cultivating new leaders. New Leaders Must Shift in Five Broad Areas

신중한 모니터링을 통해 안도감을 제공하여 새로운 리더를 육성하면서 생산적인 전환을 촉진하는 고전적인 도전/지원 시스템의 역할을 합니다.

새로운 리더는 5개의 광범위한 분야로 이동해야 합니다

The biggest difference to grasp for new leaders is the change in role that entails a focused shift in five broad areas:

새로운 리더를 파악하는 가장 큰 차이점은 다음과 같은 다섯 가지 영역에 중점을 둔 역할 변화입니다:

1. Production to Outcomes The role of the leader is to influence the long-term with organizational strategy

1. 결과를 만들어 내는 생산

in mind. It is inherent in the leadership process that the leader influences

리더의 역할은 조직 전략을 염두에 두고 장기적인 영향을 주는 것입니다.

the outcome. As the new leader begins working with department heads

리더가 결과에 영향을 주는 것은 리더십 과정에서 내재되어 있습니다.

and stakeholders they need to be operating from a new perspective, a long-

새로운 리더가 부서장 및 이해 관계자들과 함께 일하기 시작하면 새로운

term view with an idea of the short-term, stepping stone implementation.

관점에서 운영 되어야 하며 장기적인 관점안에서 단기적인 아이디어로

A new leader must have both eyes toward efficiencies now and necessary

초석마련을 해야합니다. 새로운 지도자는 현재의 효율성과 미래를 향해

adaptations toward the future.

필요한 적응력 두 관점을 가져야합니다.

2. Specialist to Visionary Managers thrive as specialists. They know their department, their people, and their function. That’s not enough for a leader. Leaders must know the language of all departments. They must be able to translate information,

2. 비전제시 전문가 관리자는 전문가로 성장합니다. 관리자들은 부서, 직원 및 관리자가 해야할 일을 알고 있습니다. 리더는 이것들만으로는 부족합니다. 리더는

patterns and trends from departments into the language of efficiencies,

모든 부서에 대해 파악해야 합니다. 리더들은 부서들의 정보, 패턴 및

profit and direction. The vision of the organization is up to the leadership.

추세를 파악하여 효율성, 이익 및 방향성을 제시할 수 있어야합니다.

No one else will take the reins here. Leaders must harness what is known

조직의 비전은 리더십에 달려 있습니다. 아무도 이것에 대하여 막지 않을

now about the trends they see in the telescope and provide direction. Vision

것입니다. 지도자들은 트랜드에 대하여 알려진 것을 반드시 시용하며,

can be complex and multifaceted, but nothing can beat everyone pulling in

미래를 보고 방향을 제시 해야 합니다. 비전은 복잡하고 다양하지만

the same direction. This is one big advantage that is difficult for competitors

모든 사람이 같은 방향으로 향하는 것을 이길 수는 없습니다. 이것은

to duplicate.

경쟁자가 따라하기 어려운 하나의 커다란 이점입니다.

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3. From One to All

3. 하나부터 모든 것 까지

Managers have the responsibility to manage the day-to-day activity on

관리자는 바닥에서 일상적인 활동을 관리 할 책임이 있습니다.

the floor. They are embedded with the staff. Leaders don’t manage things

관리자들은 직원들과 같이 일을 합니다. 리더는 방향을 지시하는 것이니,

as much as they lead direction. Whereas a manager focuses on employee

일에 대해서는 관리하지 않습니다. 관리자는 직원 참여에 중점을 두는

engagement, a leader has a focus on workforce engagement.

반면 리더는 인력 참여에 중점을 둡니다.

A new leader may have lingering

새로운

“departmental biases” that show

리더는

회의

기타

프로세스가 지연되는 짐처럼 나타나

up as baggage that slows meetings

사라지지 않는

and other processes down. The

“부서별 편향”이

classic mistake is for new leaders

있을 수 있습니다. 새로운 지도자가

to over-manage and under-lead,

저지르는 고전적인 실수는 지나치게

especially their when dealing with

관리하고 적게 리드하는 것입니다.

their previous function. Colleagues

특히 이전의 기능을 처리할 때

need to give the new leader their

그렇습니다. 동료들은 새로운 리더가

patience while he cultivates an

한 부서를 관리하는 것에서, 조직의

open-minded shift from managing

모든 부서들을 다룰 수 있도록

one department to serving all

전환에 대한 개방적인 변화를 키우는

departments in the organization.

동안 기다려 주어야 합니다.

4. Solving Problems to Seeing Problems Before They Develop Strictly speaking, managers and leaders are keen problem solvers. But one of the finer points of leadership—and where leaders earn their keep—is seeing problems before they happen. If a leader can identify slowed growth or a decline in earnings early on and proactively put things in place to avoid the dreaded “workforce planning,” this “seeing” can save everyone.

5. Worker to Learner

4. 개발하기 전 문제를 보기위한 문제 해결 엄밀히 말하자면, 매니저와 리더는 예리한 문제 해결사입니다. 그러나 리더십의 핵심은 문제가 발생하기 전에 문제를 보고 있다는 것입니다. 리더가 느린 성장 또는 매출 감소를 일찍 확인하고 두려운 “권고 사직”을 피하기 위해 사전에 조치를 취할 수 있다면 이 “통찰력”은 모든 사람을 구할 수 있습니다.

Leadership is not about knowing—it’s about learning. New leaders typify the

5. 근무자에서 리더로

shift from a working manager to a learning leader. As they work to cultivate

리더십은 지식에 관한 것이 아니라 학습에 관한 것입니다. 전형적으로

an open mind and flexibility, they must also demonstrate a commitment

새로운 리더는 일하는 관리자에서 학습 리더로의 변화입니다. 리더들이

to relentless self-improvement—that means applying continuous learning

개방된 마음과 융통성을 키우기 위한 노력과 또한, 끊임없이 자기

toward competency, excellence and greatness.

개선에 대한 헌신을 보여 주어야합니다. 즉, 역량, 우수성 및 위대성에 대해 지속적으로 학습하여 적용하는 것을 의미합니다.

When new developing leaders are hand selected, cultivated and afforded the organizational backing necessary for success, it’s more than an exercise in

새롭게 개발되는 리더들이 직접 선발되고, 육성되고, 성공에 필요한

succession. It’s a testament to a leadership strategy and the state-of-the-art

조직적 후원을 제공 할 때, 그것은 계속되는 훈련 이상의 것입니다.

demonstration of a leadership culture. Over time the effort builds into the ultimate competitive advantage.

리더십 전략과 최고의 리더십문화의 산물입니다. 시간이 지남에 따라 이러한 노력은 궁극적인 경쟁 우위를 구축합니다.

Meet Brian Braudis

Brian Braudis is a highly sought-after human potential expert, certified coach, speaker and author of High Impact Leadership: 10 Action Strategies for Your Ascent. He has also authored several audio programs from executive leadership development to stress management. Brian believes “leadership” is a verb not a title. Brian’s passionate and inspiring presentations are based on the foundation that regardless of your position or role everyone is a leader. For more information on Brian Braudis, please visit: www.TheBraudisGroup.com

Brian Braudis는 고도의 영향력을 지닌 전문가, 자격증을 갖춘 코치, 강연자 및 High Impact Leadership의 저자입니다. 그는 또한 경영진의 리더십 개발에서 스트레스 관리에 이르기까지 몇 가지 오디오 프로그램을 저술했습니다. Brian은 “리더십” 을 직위가 아니라 동사라고 믿습니다. Brian의 열정적인 영감을 보여주는 프레젠테이션은 여러분의 위치나 역할에 관계없이 모두가 리더라는 토대 위에 있습니다. Brian Braudis에 대한 자세한 내용은 www.TheBraudisGroup.com을 참조하세요. 52

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OTC Beauty Magazine November 2017

53


Business Tips By Nathan Jamail

The Mindset of Top Performers “하겠어” vs. “왜” 최고 성과자의 사고 방식 There is a common mindset of those who are always looking to win, no

어떤 장애물이 있던지 항상 이기려고 하는 사람들에게는 공통적인 사고

matter the obstacle. These winners are in all industries and all positions. Most

방식이 있습니다. 모든 산업과 모든 직위에 이러한 승자들이 있습니다.

of them move up in their organization quickly by having a simple thought,

이들의 대부분은 “하겠어”라는 단순한 생각을 가지고 빠르게 조직내에서

“Will,” while those who struggle, focus on the, “Why.” Top performers, no

승진하는 반면, “왜”에 대해 집중하는 사람들은 힘겹게 나아갑니다.

matter what happens to them or around them say, “We will do…” Those

그들 주위에서 어떤 일이 발생하는 것에 개의치 않는 최고들은 “우리는

who struggle say, “Why did they do…” The “we will” mindset turns today’s

해낼 것 입니다.” 라고 말을 합니다. 힘겹게 나아가는 사람들은 “왜

challenges into tomorrow’s success stories. The “Why did they” mindset

그것을 했지…”라고 말합니다. “우리는 할 것입니다”라는 사고방식은

turns today’s challenges into tomorrow’s failures with excuses that start with,

현재의 도전을 미래의 성공 스토리로 바꿉니다. “왜 그것을 했지” 라는

“We lost because they did…”

사고방식을 가진 사람들은 현재의 도전을 미래의 실패로 만들며 “그들이 그것을 했기 때문에 실패했어…” 라고 말을 시작하며 변명을 합니다.

The difference is simple – top performers focus on looking forward, despite 차이점은 간단합니다 – 최고 성과자들은 과거에 발생된 일을 개의치

what happened in the past.

않고 앞으로 나아갈 것에 집중을 합니다.

John, a top performing insurance agent, is a perfect example of focusing on the “will.” The company he works for made

보험회사의 최고 성과자인 존은 “의지”에 집중하는 아주 완벽한 예입니다. 그가 근무했던 회사는 성공을

some business decisions that caused his agency to have to change the way they did business to be successful. So, John quickly gathered his team with several industry leaders and said, “Given the change in our company direction, we are going to start

The hardest part is being able to see the power of perspective during a change or event. That is why one’s mindset is more important than the process.

focusing on these key services.”

위해서 기존의 사업방식을 변경해야 하는 의사 결정을 내렸었습니다. 그래서 존은 빠르게 몇 명의 산업 리더들이 있는 팀을 모아 말했습니다. “회사 방향의 변화를 감안할 때, 우리는 이러한 주요 서비스에 집중하기 시작할 것입니다.”

계획 변동을 공유한 것 이외에도 존은 팀의 성공을 보장하기 위한 Not only did he share the shift in focus, he created a practice program and a

연습 프로그램과 게임 계획을 만들었습니다. 의사가 결정된 “이유”는

game plan to ensure his team’s success, as well. He did not focus any attention

성공에 중요하지 않다는 것을 알고 있었기 때문에 불필요한 에너지를

or energy on “why” the decision was made because he knew it was immaterial

소비하지 않았습니다. 사실 존은 지난 20년 동안 회사와 리더십을

to his success. In fact, he assumed, since he believed in the company and

믿어왔기 때문에 자신의 제한된 견해에서 어떻게 보일지 몰라도 올바른

the leadership for the past 20 years, that the decision they were making was

결정이라고 생각했습니다. 첫 90일 동안에, 존은 부정적인 효과를 볼

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OTC Beauty Magazine November 2017


the right one despite how it might look from his limited view. Within the

수 없었을 뿐만 아니라, 팀은 지금까지 거두었던 성공보다 더 큰 성공을

first ninety days, John not only saw no negative effects, but his team started

달성하기 시작했습니다.

achieving their greatest successes ever. 또 다른 한 명의 에이전트인 마이크는 지금까지는 잘 해오지 못했습니다. Mike, another agent, did not fare so well. Mike kept focusing on the many

마이크는 회사의 결정이 잘못된 이유에 대해서 계속 집중했습니다.

reasons why the company’s decisions were wrong. He could not understand

마이크는 회사가 왜 이러한 변화를 해야 하는지 이해할 수 없었습니다.

why the company would make these changes. He spent the next thirty days

마이크는 30일 동안 자신의 팀을 포함한 모든 사람들에게 왜 이 결정이

telling anyone who would listen, including his team, why this decision was

잘못된 것인지를 말했습니다. 그와 그의 팀은 새로운 방향으로 나아가는

wrong. He and his team attempted to keep moving forward, despite their

것을 이해하지 못했으나 회사의 방침에 따라 일을 했습니다. 마이크는 “

feelings towards the new direction. Mike would say, “All we can do is our

우리가 할 수 있는 것은 최선을 다하는 것 “이라고 말할 것입니다.

best.”

그보다 더 나쁜 것은, 무언가 잘못되었거나 판매가 줄어들 때마다 마이크는

Worse than that, every time something went wrong or sales slowed down,

회사의 결정에 대해 비난 할 것이고 그의 팀도 마찬가지 였습니다.

Mike would blame it on the company’s decision; therefore, so did his team. In the next ninety days, Mike’s team struggled just like Mike “knew they

마이크의 팀은 90일 동안 “그럴줄 알았어” 라는 어려움을 겪었습니다. 과거에 집착함으로써 왜 회사가 잘못된 변화를 일으켰는지에 대해

would.” By focusing on

the

why

past

마이크는

미래에

집중하여

새로운

방향에 적응할 수

something

없었고 이 결과로

happened or why

마이크의 팀은 많은

the company made

고통과 나쁜 결과를

the wrong change –

초래했습니다.

Mike was unable to

마이크는

focus on the future

“회사가

때문에

and adapt to the new

우리는

direction,

라고 말했습니다.

causing

낙담했다”

his team much pain and

bad

results.

두 리더 모두 훌륭한

Now Mike says, “We

사람들이고 사업을

are down because of

잘 알고 있습니다.

what the company

존의

did.”

마이크의

성공과

사이의 Both

leaders

실패 차이점은

are

단순한 사고방식의

great people and

차 이 입 니 다 .

know their business very well. The difference between John’s success and

마이크가 동의하지 않을 수도 있으나 존의 진행 방향은 더 쉽지 않았으며

Mike’s failure was merely their mindset. John’s path was not easier or based

존이 살았던 곳을 기반으로 두지 않았었습니다. 존의 사업은 위험이

on where he lived, although Mike will disagree. John’s business was at risk,

있었으며 마이크도 동일한 위험이 있었습니다. 하지만 존은 왜 결정이

the same as Mike’s, but John decided to focus on what his team will do versus

내려졌는지와 다른 사람들이 무엇을 하는지에 대해서는 관심을 가지지

why a decision was made, or even what others were doing. By focusing on

않았습니다. 행동과 계획에 집중함으로써 존의 팀은 동기를 부여받았고

their actions and plans, John’s

이 변화가 승리를 이룰 수 있는 기회라는 것을 보았고, 승리했습니다.

team was motivated and saw this change as a chance to win; and they did. The others were looking back, getting

“What they did or did not do yesterday does not matter, because today we will win!”

determined their lack of success – not the changes the company made. The hardest part is being able to see the power of perspective during a change or event. That is why one’s mindset is more important than the process.

사람들은

과거를

보고

실망하며

과거를

두려워하였습니다. 이러한 초점이 예측자가

discouraged and frustrated with the past. This focus became the predictor of their future. Their mindset

다른

그들의

그들

미래의

되었습니다. 사고방식으로

인하여 성공의 기회를 날려버렸습니다 – 회사가 결정한 변화가 아닙니다. 가장 어려운 부분은 변화 또는 이벤트 동안에 먼 미래를 볼 수 있는 능력입니다. 이것이 프로세스보다 사람의 사고방식이 더 중요한 이유 입니다. OTC Beauty Magazine November 2017

55


A person must have the “we will” mindset as part of their culture and

사람은 항상 “우리가 할 것”이라는 사고방식을 가지고 매일을 살아가야

everyday life. With this mindset, they will not have to worry about dealing

합니다. 이 사고방식을 가지고 있으면, 근무하는 회사의 변화, 경쟁 또는

with change, regardless of whether it is the company they work for changing,

경제가 변화하는 것에 대하여 걱정하지 않을 것입니다. 왜냐하면 과거에

the competition, or the economy, because the decisions and changes that

벌어진 의사결정 및 변화는 미래의 성공에 중요하지 않기 때문입니다.

happen in the past are not important to their success. The only thing that is

성공에서 유일하게 중요한 것은 변화에 대해서 무엇을 할 것이냐는

important to their success is what they will do about it. Those who look at

것 입니다. 긍정적인 마인드로 장기적인 관점으로 바라보는 사람들은

the future with a positive long-term outlook, despite the amount of short-

단기적인 고통이 있음에도 불구하고 항상 승리할 것 입니다. 앞으로

term pain, will always win. Moving forward is not enough. They must move

전진하는 것만으로는 충분하지 않습니다. 그들은 맹목적인 신념과

forward with a blinded belief and a committed and excited focus to welcome

헌신 그리고 집중으로 장애물을 개의치 않고 앞으로 전진해야 합니다.

the obstacles because on the other side is victory.

왜냐하면 이렇게 하면 성공하기 때문입니다. “과거에 어떤일을 했고

“What they did or did not do yesterday does not matter, because today we

하지 않았던 것은 문제가 되지 않습니다. 왜냐하면 오늘 우리는 승리할

will win!”

것이니까요!”

Meet Nathan Jamail

Nathan Jamail is the author of the best-selling Playbook Series, including his latest book “The Leadership Playbook.” Nathan Jamail is a top international motivational speaker, and an expert on leadership and employee coaching. As a former Executive Director, business owner, and sales professional, Nathan is an expert who teaches from experience. Nathan has helped thousands of great leaders become great coaches. You can learn more about Nathan Jamail at www.nathanjamail.com.

Nathan Jamail은 자신의 최신 저서 “The Leadership Playbook”을 포함하여 베스트 셀러 플레이북 시리즈의 저자입니다. Nathan Jamail은 국제적인 동기 부여 강연자이자 리더십과 직원 코칭에 대한 전문가입니다. 전무 이사, 사업 소유자 및 판매 전문가였던 Nathan은 경험을 통해 가르치는 전문가입니다. Nathan은 수천명의 위대한 리더들을 훌륭한 코치가 되도록 도왔습니다. Nathan Jamail에 대한 자세한 내용은 www.nathanjamail.com을 참조하십시오.

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OTC Beauty Magazine November 2017

57


Beauty Ambassador

Styling Tools

by Terri Taricco-Cropp

The Versatile Black Gold Line One of the most frequently asked questions Hot Tools receives is: “Does this

especially thrilled about the two Marcel irons in the Black Gold line. She

appliance come in dual voltage?” Our new Black Gold line is the answer.

says: “Platform artists are teaching from stages all over the country about

Universal dual voltage is just one of the state-of-the-art features in these

the importance of using Marcel irons.” Master stylists are trained to use a

hairstyling tools. For stylists who are looking for the latest and greatest in the

Marcel iron for performance that can’t be matched by standard spring irons.

industry, Black Gold appliances are a must-have. That’s why the New York

Reputable styling product companies select Hot Tools Marcel irons because

Fashion Week stylists who first used these tools immediately asked for more

they are tried-and-true in salons. While our Black Gold technology and

for their European styling teams.

surfaces offer a superb option, we still expect our traditional 24k gold curling irons to remain popular.

Another popular question is: “How hot do these styling irons get?” Hot Tools expanded the boundaries with temperatures up to 455 degrees (F). The

The Direct Ion Technology in our blow dryers is the best in the industry. This

patented Pulse Technology maintains a constant, uninterrupted heat, so you’ll

technology fragments water molecules, causing hair to dry faster. This means

never find uneven heat or cool spots along the barrels. Temperatures remain

less heat on hair for a healthier cuticle and shinier results. With either AC or

constant from one end to the other. The even heat distribution capability of

DC options in Black Gold dryer motors, the purpose and performance of the

the Hot Tools coveted 24k gold surfaces is also found in Black Gold.

dryers also come into play. If the dryer is to be used at a stylist’s station all day every day, an AC motor is recommended. But if the dryer is to be kept in

Titanium gives our styling surfaces a durable finish that is resistant to

a travel kit or used at home, the DC motor might be a better fit. So you can’t

corrosion from styling products; and the Micro Shine finish minimizes

go wrong with Black Gold because both AC and DC units are well-designed,

friction, which allows hair to glide quickly over the surface to help reduce

lightweight, dependable dryers.

damage. With every stylist and salon guest wanting shiny, healthy looking hair, these styling surfaces make a huge difference in the final results.

Master stylists can stay ahead of the game by educating themselves on all the features of the Black Gold line. But don’t forget, greatness is not achieved

The sleek design and shimmering black surfaces of Black Gold tools boldly

overnight. As the beauty industry changes, savvy stylists evolve and adapt

convey their superior quality and instill confidence in a stylist’s work. Stylists

so they always remain relevant. Understanding and incorporating the latest,

with these modern tools set themselves apart as professionals pursuing

most innovative tools and products is key to their success.

excellence in their craft. Detra Smith, artistic director for Hot Tools, explains, “To be the best, it is important to use the best. In today’s ever-changing beauty

Watch for Hot Tools Black Gold at upcoming shows and promotional events.

industry, we must do everything it takes to stay ahead.”

Wherever you find the top stylists, you’ll also find the tools they use for success. Technology changes daily. With Black Gold appliances, smart stylists

With Marcel Waving making a strong comeback in hair fashion, Smith is

Meet Terri

can change with it.

Terri Taricco-Cropp has been part of the Professional Beauty Industry since 1984, as a stylist and salon owner. She also has worked in fullservice distribution, online beauty, trade shows and is currently Vice President of Marketing for Hot Tools. She leads a team of dedicated people devoted to bringing the best styling products to stylists and consumers globally.

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OTC Beauty Magazine November 2017


WHEN ORDINARY TOOLS JUST WON’T DO

Check out how easy it is to use these tools at

BlackGold.HotTools.com @HotToolsPro

1-800-480-8832

TM


Notes From The

?

Natural Nation

?

?

by Shannon Kwit

Shave or Not to Shave? That is the Question!

N

ow that it’s November, you may

art of facial hair. Does your customer have

while shaving helps reduce ingrown hairs and

notice more men coming into

scruff? Point out Beard Guyz Beard Butter

razor bumps. The technique is cool and easy

your establishment sporting facial

to help soften the shorter hairs and soothe

to learn, and once they get the hang of it your

hair. It’s not just a fashion trend or a way to

surrounding skin. If you see a longer beard that

customers will be hooked.

keep warm. Guys across the nation are letting

might be in need of some taming, recommend

their beards grow full speed ahead to promote

Beard Guyz Beard Balm. Are they looking to

Step it up a notch and steer customers toward

No-Shave November. This annual event

get in the habit of keeping their beard clean

Van Der Hagen’s variety of shave preparations.

allows men to show their support for cancer

and moisturized? Send them toward Beard

Shaving is serious business, and it needs to be

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matter what, though, your customer is going

skin sensitivity. Van Der Hagen Shave Oil has

Others are starting with a fresh face. By the

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Shave Butter or creamy lather from Van Der Hagen Shave Soap, makes for an exceptional

As a savvy OTC retailer, help your bearded

Even though your customers are participating

patrons make the most of this noble venture.

in No-Shave November, don’t forget to suggest

With winter right around the corner, they’ll

ways to keep their facial hair neat and trim.

When No-Shave November ends, men will

need special products more than ever. Cold

That’s where Van Der Hagen® comes in. Van

have to decide if they want to keep their

weather leaves the face especially prone to

Der Hagen is bringing old-school back in style

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dryness, flakiness and irritation, even under

with a line of traditional wet shaving products.

from one of two great brands to help them

all that growth. Luckily, there’s Beard Guyz®

Your customers deserve a close, smooth shave

with that next step. Even better, in 2018,

— a line created just for facial hair care!

that goes above and beyond for their skin.

both Van Der Hagen and Beard Guyz are

Each product in their line has an abundance

Let them know they can line and sculpt their

introducing lines with 100% natural products.

of handpicked moisturizers, conditioners

growing facial hair with the Van Der Hagen

New formulations and new products mean

and extracts to give whiskers a boost during

Traditional Safety Razor. It’s an expert tool,

better care for shavers and beard growers

growing season.

complete with a grooved handle for a no-slip

alike. Whether your customers shave or not,

shave that leaves skin baby-bottom smooth.

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you’re leaving them in good hands with Van

Beards come in all shapes and sizes. Show

replace blades without a hitch. It gives a

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off your knowledge when it comes to the fine

superb shave, too. In fact, using a single blade

Meet Shannon Kwit

Shannon Kwit is a marketing copywriter for Universal Beauty Products, Inc. She works closely with the Jamaican Mango & Lime team to help promote natural hair care and education. She also specializes in men’s grooming products and the natural skin care market.

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With 100% Natural Formulations in 2018!

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OTC Beauty Magazine November 2017

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Feature Article by Phylencia “PT” Taylor

The Best Nail Season Ever:

Nail Art that Does Not Disappoint Year over year and season after season change is inevitable. Each

The options are limitless, the designs boundless - regardless of

season creates an evolution through energy, mood, beauty, fashion

career or style preference. This season fosters an opportunity to let

and for the innovators – seasonal style updates are a must. With

your individual style shine through. For OTC stores, this translates

nails being an extension of a woman’s look, of course, nails aren’t

to possibly your best season ever to expand nail inventory, create

excluded from the timely seasonal changes that compliment and

style guides to educate customers on what’s trending and how to

accessorize a woman’s style, holistically. Therefore, it is no surprise

incorporate it into their nail routine. The creativity options for nail

that nail manufacturers are constantly pointing their fingers

art, style, and wear are infinite.

forward to best serve their nail industry audiences, nail technicians and nail enthusiasts.

With nail service spends upwards of $8

Wear Nail polish with long-lasting wear has become a focal point over

“There’s a nail art look for everyone, the colors are rich, from rocking metallics, bold chromes and lush earth tones – they’re all trending.” ~Mimi Wilson

the last two decades. Gel nail polish wins as the tool for the longest wear, hands down. With most gel nail manufacturers boasting two (2) weeks of wear before chipping, you can’t go wrong. The great news for the OTC stores is there are many new gel nail polish shades and manufacturers that don’t require the UV gel light, the final step in sealing in the application. This provides the opportunity for at-

billion in the United States (Nails Magazine, 2015), prospects for

home gel nails, and today’s products are equally as effective as salon

DIY and nail art are in abundance - great news for OTC stores.

gel polishes.

At Spring/Summer New York Fashion Week 2017 designers used the nails to create the ultimate accessories for their Spring/Summer

Care

2018 collections. From conservative nudes to liberal iridescent

Applying a cuticle oil is essential to avoid dry, cuticles and nails,

chromes; nail art, decals, shapes and colors were in high season on

but Mimi Wilson, a Los Angeles nail tech, reminds us in addition

the runway for the upcoming season. Proof that for nail enthusiasts

to getting a regular manicure and pedicure, healthy nails are an

and the OTC stores, this season may be the best ever.

“inside job.” “Drinking adequate amounts of water, 4-8 glasses per day, will help support maintaining healthy nails,” says Wilson.

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Art/Style Is nail art is your fetish? This season you won’t be disappointed. The color palette and designs are never-ending; feminine nudes, edgy metallics, luxurious shellacs, rich mattes, bold black accents, gems, decals, bedazzles, mod color blocking, artful graphics, attachments, florals and neutrals. “There is literally something for every woman from every walk of life, career choice and social scene - to express her sense of self and style” explains Sophia White, a New York nail tech. For the nail enthusiast that delights in nail art, individual style and longlasting color, this is the season for you. Nail art and design have never been this creative and plentiful. The sky is the limit and the options are

“There is always a way to express your personal style with nail art, from simplistic to avant-garde. You’d be surprised the type of conversations you’ll start from a nail design - a great way to make new acquaintances.” ~Sophia White

lavish. OTC stores that have options and education guides will see their best seasons ever.

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OTC Beauty Magazine discovered the inside scoop from two amazing nail technicians. Mimi Wilson | Celebrity Nail Artist in Los Angeles

Sophia White | Nail Technician & Designer, owner of

Mimi enjoys the creativity of nails. She loves taking someone’s idea and

Nailed It Studio in New York

making it come to life on their nails. For the conservative woman, Mimi

Sophia is a nail designer, she strikes the perfect balance of simple and

gravitates towards using one solid color and perhaps a gem or nail art

sophisticated with a modern edge. “Punching a nail art design up or

[design] that is simplistic. “Sometimes I have a client that wants to go

toning it down is optional. I seek to understand the lifestyle personality

from day to night, I might keep the solid base color and add a pattern,

and style of my clients, I like to give them what they want.”

multiple gems or a more extravagant artful design.”

Meet Phylencia

Beauty Culturalist, Author of Evolving Beauty Books and Host of “Evolving Beauty Runs Deep - The Podcast.” Stories of women in motion at the intersection of Business x Culture < Beauty. PT has been featured in The Stylus Report, Black Enterprise, Rolling Out and the Atlanta Journal-Constitution. She continues to cultivate media projects with enthusiasm and authenticity.

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Trend Alert by Khalia Dunn

Acrylic Dipping Powders The nail care market has evolved into something beyond the imagination

There are other brands who have their own version of dipping powder,

of most. The only limit is creativity. While new innovations in nail care are

but according to Miriam, the ProDip base coat is calcium and vitamin E

emerging every few years, the basic manicure dates back centuries. From

enriched. “It helps the nails grow stronger underneath while protecting

Cleopatra in ancient Egypt to popular Hollywood film stars in the early 20th

them with rich color.” ProDip powders are also “ultra-smooth” and “of the

century, it’s easy to trace back nail care history and discover the different

highest quality”, allowing a smooth, bubble-free appearance.

trends, designs and styles that took the industry by storm. Not only can dipping powder be used on nail enhancements, but they can This year, there’s a trend that has been plastered all over social media –

also be used on natural nails. “Acrylic powder is not heavy and it looks

acrylic dipping powder. But dipping powder is nothing new. It’s actually

natural,” said Mimi Ho, manager of Ellenwood Spa & Nails in Ellenwood,

been around since the 1980s. The system is essentially composed of three

Georgia.

parts that require a base coat/top coat (resins), an activator, and a dipping powder. Once the base

Share of the Global Professional Nail Care Market by Product Category, 2016

coat is applied, the nail is dipped in

mean that acrylic dipping powder

Gels

powder and the process is repeated

These benefits don’t necessarily is better than traditional acrylics, press-ons

or

other

long-wear

depending on how many coats the

Nail polishes

polishes. “It is hard to compare.

customer wants. The final product

Long-wear nail polishes

They all serve a different purpose

is a smooth, glossy finish once the

Nail enhancements

activator and top coat are applied.

Care products This

system

is

popular

+100%

with

consumers for a variety of reasons. Unlike gel polishes, dipping powder dries instantly and a UV lamp is not needed. The application process also takes less time to do than traditional acrylics. “Dipping powder systems have

become

popular

because

LONG-WEAR NAIL POLISHES GROWTH, 2016

*Infographic courtesy of the Kline Group.

they’re fast and they don’t damage natural nails. They’re also odorless so people with sensitivities can get this

and are suited for different types of clients,” Cruz said. She notes that one advantage traditional acrylics have over the dipping powder is the ability to do sculpted nails and create intricate 3D nail designs. “My customers use gel polish over the dipping powder,” Ho said. This practice is fairly common and gives customers a larger range of color options to pick from, as some

dipping powder brands have limited selections.

service done without any problems,” said Miriam Cruz, associate brand manager at SuperNail.

Wilmington, North Carolina-based nail technician Chaquetta Fowler said there have been a few qualms with dipping powder. “Due to some consumer

SuperNail carries their own brand of acrylic dipping powder called ProDip.

concerns about sanitation and the use of the dipping system, I believe that

The line has 72 different shades, 42 of which will launch in December.

the dipping powder service will maintain some popularity, but will not reach

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OTC Beauty Magazine November 2017


+5%

MARKET OVERVIEW The global professional nail care market enjoys another year of dynamic growth.

GLOBAL MARKET GROWTH, 2016

Hot Trends: • Long-wear nail polish continues to trend big • Dipping powder systems make a comeback • Natural formulations are on the rise • Multi-functional nail products are here to stay • Nail salons exclusive to men open doors *Infographic courtesy of the Kline Group.

that of the traditional acrylic/gel nail services,” she said. But while some

try dipping powders and are more likely to enjoy the service since it’s easier

choose to avoid the product all-together, others opt to the pouring method.

and faster to apply than traditional acrylics.”

This is essentially pouring the powder over the nail instead of dipping it to achieve the desired look.

So, what does this mean for OTC retailers who sell regular nail lacquers, press-ons and traditional acrylic systems? There is no need to fret. This

Even with this retro system making a comeback in a shiny new case,

trend, like most others, will eventually level out. Customers who have been

traditional acrylic lovers will remain loyal to that product. “The traditional

loyal to gel polishes will remain loyal to gel polishes. Customers who have

acrylic loyalist will forever be that - they love the strength and length that

been loyal to press-ons will remain loyal to press-ons. Acrylic dipping

they get from acrylics, so it is difficult to sway them away from that,” Cruz

powder cannot replace the many benefits of these different products. But it

said. On the other hand, there are customers who have had a negative

is refreshing to see something new brought into the nail care industry and

experience with traditional acrylics, be it an unskilled technician or they did

customers are sure to enjoy it while it lasts.

not care for the maintenance. These customers “will be easier to persuade to

REGIONAL SNAPSHOTS

#1 NORTH AMERICA

#2 EUROPE

#3 ASIA-PACIFIC

OUTLOOK Good news ahead... The global professional nail care

market is projected to grow at a CAGR of about 5% by 2021.

#4 LATIN AMERICA

#5 REST OF WORLD

Product development and innovation, advancement in technologies,

increasing awareness, education,

and training are all expected to drive North America continues to be the dominant region, while Europe shows healthy growth.

sales in the market.

*Infographic courtesy of the Kline Group.

Meet Khalia

Writing has always been in Khalia’s future, as she’s been writing since elementary school. Oddly enough, she graduated from the University of West Georgia with a bachelor’s degree in criminology. Yet, she chose to ditch that career path to pursue her passion in writing. When she’s not writing short stories, she’s doing nail art and listening to Kpop.

OTC Beauty Magazine November 2017

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Top FIVE

OP SELLING NAIL,

Hand and Foot Care Products When shopping for styling tools and products, shoppers may turn to online product reviews for guidance. This not only

makes customers more likely to purchase popular merchandise, but it also boosts sales for these trending items, as well.

That’s why it’s important to know what products are selling well and are in high demand at Jinny Beauty Supply. This monthly feature will keep you posted on what’s in and what’s out, so you can purchase your inventory accordingly.

No one likes to have dry skin on their hands or feet. Unsightly cuticles or chipped polish are also a turn-off for many

customers. So it should be no surprise that many will pick up products for the nails, hands and feet, while they’re shopping for their usual items in a beauty supply store. Some of the highest-selling products are often the simple necessities, from cuticle oil to even a nail dryer for the perfect nail polish application. Stock up on these bestsellers to ensure your customers have what they need for soft, attractive hands and feet.

1 Super Nail Cuticle Oil AI31635 Why It’s the Top Contender

This cuticle oil is a favorite amongst nail techs and amateurs, in part because of its immediate ability to soften and stimulate the cuticle. A little bit goes a long

way, and the results can be apparent after one use. The oil can also be warmed up before application to help restore a dry, brittle nail. Suggested Retail Price: $2.35

Quick Facts

• •

Ideal for professional use

Aids in softening the nail cuticle

More From This Brand

This isn’t the only top seller from American International Industries. Check out their Super Nail Professional Nail Liquid (AI51470) and Super Nail Nail Polish Remover – Pure Acetone (AI31470).

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OTC Beauty Magazine November 2017


2

3

Sunflower Hand Cream Olive Oil

Queen Helene Footherapy Invigorating Foot Scrub with Cranberry Mint

SF2120

It’s always good to keep hand lotion in your purse.

Customers appear to favor this product for that purpose.

PA22064

Everyone needs an occasional foot scrub,

This affordable hand cream is known to moisturize and

and apparently, this item is the product of

nourish the skin, thanks to its blend of vitamin E, natural oil

choice. Known to moisturize and soften the

and botanical extracts. This unique formula penetrates the

feet, this foot scrub is packed with micro

deeper levels of the skin, leaving behind perfectly hydrated,

walnut granules and can help customers

soft skin. This product also protects the skin from damaging

deal with dry, callused skin. Plus, this can

radicals and aging and contains rose Hydrosol water and

also be used on dry knees and elbows.

other certified organic ingredients.

Suggested Retail Price: $5.29

Suggested Retail Price: $2.99

4 Nutra Nail 5 to 7 Day Growth Calcium and Protein Moisturizing Formula CCA1241

5

There’s nothing worse than

having peeling, brittle nails. This

is a common issue after wearing acrylic or gel nails. That’s

Belson Profiles Spa Pro Nail Dryer

P1025

Who wants to wait around for their nails to dry. This lightweight, portable apparatus helps dry nails quickly and is ideal for

professional nail techs. The dryer is small enough to fit at any nail station, and the ergonomic hand platform allows clients’ hands to rest comfortably.

Suggested Retail Price: $33.09

why customers purchase this product. It boasts immediate

results as soon as 5 to 7 days.

Consistent use results in longer, healthier nails that are stronger and more attractive.

Suggested Retail Price: $7.79

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Advertisement

CLIPPER TIPS Sponsored by Andis Co.

Movember Moustache Movement by Kenny Duncan

As November rolls around, Movember – an event promoting the growth of moustaches to raise awareness of men’s health issues including prostate cancer, testicular cancer and men’s suicide – is the perfect time to highlight the tools needed to maintain that facial hair.

The Tools

A clipper is recommended for gentlemen who desire to keep their growing moustaches under control. Two clippers ideal for taming wild moustaches include the Andis Envy or the new Andis Headstyler. Both tools feature attachment combs that can help any at-home groomer easily maintain a consistent length of moustache. A trimmer comes into play for shaping the outlines of the moustache – especially the area above the upper lip. For the at-home user wanting a cord/cordless product, I recommend the new Andis MultiTrim or the EasyTrim 2 trimmers. The MultiTrim features attachment combs that allow users to groom hair to multiple lengths. The EasyTrim features multiple snapon blades, including a circular blade designed to keep nose hairs from growing into the moustache. For a higher end professional corded trimmer, the T-Outliner GTX is a good choice as it includes four attachment combs for thinning.

The ‘Stache

Moustache shapes vary, but any of these tools could be used to create the three basic chevron, pyramid and pencil-thin shapes. The chevron moustache made famous by Tom Selleck is still popular amongst older men, while the pyramid also remains popular – the legendary hip hop artist, Nas, has worn this shape for years. There are a couple mustaches shapes I never want to see again, such as the horseshoe moustache; it should only be worn by wrestlers like Hulk Hogan. The horseshoe shape is created by shaving the bottom of the chin bald while maintaining the moustache and side bars of the goatee. The walrus is my all-time least favorite moustache shape, because it looks untouched and untidy…think extra-long whiskers on a human. Both of these moustache shapes could be improved with a good trimmer. Remember, men often keep their facial hair after Movember so now is the perfect time to create a focus on clippers and trimmers in-store. For more information on clippers and trimmers, visit andis.com. Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon— Main Attraction Unisex Salon— based in Philadelphia. He is the barber for several Grammy Awardwinning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company.

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Advertisement

THERAPY TRENDS Brand Loyalty Linked to Key Ingredients by Elayne McClaine

Most brand personas are evident in their logo, packaging, fragrance and key ingredient story. If the manufacturer is consistent, the mere mention of the brand name will signal what consumers expect of and attribute to the product performance. If the brand has a heritage of utilizing botanicals, herbal or organic ingredients, the consumer will rely on that messaging. They will connect healthy and holistic benefits to the formula. Such signals develop brand loyalty. The consumer then expects to see the product displayed and promoted as ‘natural.’ If the brand is green or environmentally responsible, consumers will presume the lack of harsh chemicals or non-biodegradable ingredients. Most brands launch new products and line extensions relying on the heritage of the ingredient story. Consumers will develop an affinity for the brand based on the promise that has been communicated to them. The beauty industry has welcomed brands with the ingredient stories built into the brand name. Such branding creates the environment for communicating the benefits of the product. The mere mention of an oil in the relaxer formula infers natural conditioning and protection. As well, it signals to the store managers the differentiating features of the brand. Caustic chemicals have been differentiated from the use of exotic oils in the branding. Consumers respond and match their expectations to the promise of such ingredients. In other cases, the mention of organic oils, butters and teas communicate the expected benefits as well as the product form. An ingredient story as the brand identity has been a trend for years. Unique ingredients lend heritage and personality to the brand. Ingredients from Africa, Asia or the Caribbean create a more customized relationship with consumers. Once a consumer has developed a branding relationship, it can translate into generations of trust and loyalty.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

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Industry News

Beautycounter Launches Coalition To Address Lack Of US Cosmetic Safety Laws

The Counteract Coalition brings together CEOs from more than a dozen beauty companies to demand change in Washington, D.C. LOS ANGELES/PRNewswire/ -- Counter Brands, LLC – parent company of Beautycounter, the leader in safer skin care and cleaner cosmetics – today announced the Counteract Coalition, a collaboration of 15 beauty brands in the safer, natural beauty space that is focused on transforming the nation’s outdated cosmetic safety laws and lack of industry regulation. The laws that govern the $62 billion beauty industry are regulated by 1.5 pages of legislation that date back to 1938. Unlike in Europe and Canada, the substances used in beauty products sold in the US do not require vetting for safety. While nearly 1,400 ingredients are banned from personal care products in Europe, only 30 are banned in the US. Additionally, the US Food and Drug Administration (FDA) has no recall authority and there is no industry-standard requirement for ingredient screening or monitoring. The Counteract Coalition is redefining the next generation of the beauty industry – one that is built on transparency, cooperation and a sense of purpose. Coalition members represent the fastest growing portion of the consumer beauty marketplace and believe that to protect consumers, major regulatory change is needed. To date, the Coalition includes brands and CEOs from the following companies: Beautycounter, Annamarie Skin Care, Biossance, côte, Goddess Garden, Follain, OSEA, Peet Rivko, Rahua, Seventh Generation, Silk Therapeutics, SW Basics, tenoverten, Vapour Organic Beauty and Vintner’s Daughter. This week, coalition members have come to Washington, D.C. to demand more health protective laws governing the industry, and are meeting with lawmakers to ask for a hearing on the Personal Care Products Safety Act (S. 1113). Beautycounter Founder & CEO Gregg Renfrew: “Beautycounter has led the charge to transform our nation’s outdated cosmetic safety laws since we were founded. We know we can’t do it alone, and are proud to work alongside other leaders in the rapidly growing safer and natural personal care industry to demand change in Washington, D.C.” “Seventh Generation has long believed in the power of business to transform commerce and we’re proud to be standing shoulderto-shoulder with Beautycounter and others to demand change to our country’s outdated regulations that are currently designed to ‘protect’ trade secrets and profit over human health,” said John 76

OTC Beauty Magazine November 2017

Replogle, CEO of Seventh Generation. Peet Rivko Founder & CEO Johanna Peet: “When we were approached to join the Counteract Coalition, it was a no-brainer. I started Peet Rivko out of the belief that we all deserve clean, safe and non-toxic skincare products. The time for this type of smart regulation is long overdue, and as an independent brand we will use whatever platform we have to speak up for meaningful change.” Mary Lennon, Founder of côte nail shop: “côte is honored and excited to be participating in this historic beauty coalition. From its beginning, côte has stood for safe and performance-driven nail products. We are thrilled to have this opportunity to join forces with like-minded companies to focus attention on the cleaner safer beauty movement.” The Personal Care Products Safety Act (S.1113) is championed by Sen. Dianne Feinstein (D-CA) and Sen. Susan Collins (R-ME) and would fix fundamental flaws and loopholes in existing regulations on personal care products and cosmetics. By updating federal regulations, the Counteract Coalition believes that consumers will be better protected from harmful ingredients commonly used in personal care products, and businesses will have access to safety information, allowing them to bring products to market faster. Gregg Renfrew notes, “Legislative change that will truly protect American families from harmful chemicals in personal care products will happen when the safer and natural beauty industry shows it is possible.”

About Beautycounter

Beautycounter is the leader in the safer skin care and cleaner cosmetics category. The Santa Monica, CA-based brand drives a national movement for improved transparency and accountability in the beauty industry, including advocacy to update federal regulations that have stood largely unchanged since 1938. The company’s mission is “to get safer products into the hands of everyone.” Beautycounter develops and distributes nearly 130 products across skin care, color cosmetics, advanced anti-aging, kids, baby and personal care collections. Beautycounter is a Certified B Corporation. Founded by Gregg Renfrew in 2011, Beautycounter launched in 2013 as a direct-retail brand (direct to consumer through multiple channels) that is now available through 25,000+ consultants across North America, online at Beautycounter.com, and through strategic partnerships including J.Crew, a limited-edition collection with Target, and a pop-up shop on Nantucket Island. For more information, please visit www.beautycounter.com .


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Industry News

Fashion Model, Entrepreneur And Dietitian Maye Musk To Join The COVERGIRL Family NEW YORK/PRNewswire/ -- COVERGIRL today announced

paving the way for so many others who might not meet the industry

addition to the lineup of fierce women leading the charge in

Ukonwa Ojo, SVP, COVERGIRL. “This is exactly what COVERGIRL

Maye Musk, legendary fashion and beauty model, as their latest breaking boundaries in beauty. A working model who just walked

the Fashion Week runways at age 69, Musk is a true testament to unapologetically embracing one’s unique beauty. COVERGIRL believes makeup is an emotionally powerful and physically transformative tool for self-expression, and with Musk, together they will empower women to celebrate the best and most

standard of ‘model,’ but are truly beautiful in every regard,” says

is all about: owning your identity and proudly sharing with the world all the facets that make you, you. Maye is an affirmation of

the power and importance of diversity and inclusivity in the world

of Beauty. She is unstoppable and, together, we’re just getting started!”

authentic versions of themselves.

About Maye Musk

“With wearing makeup a part of my job as a model, one might

is a true representation of timeless beauty and wellness. She has

think I’d get tired of it, but I absolutely love it. I’ve had the benefit of working with a lot of wonderful artists through the years, and

it’s a fascinating process: you start as a blank canvas and then a transformation occurs, but there’s always a very real and honest piece of me there, too,” says Maye Musk. “I think that’s one thing that’s kept me working in this industry for so long, my interest in

self-representation. It’s a big part of my role as a dietitian, too –

helping people feel happy, healthy and confident exactly as they are. And recently, I’ve become so much more engaged in social

media, particularly Instagram, which is yet another way I can show people the many different sides of myself.”

Musk is a leader in every sense of the word, from modeling for top designers, to pursuing two Master of Science degrees in dietetics and nutrition, to running

An internationally recognized model for over 50 years, Maye Musk been signed to many major modeling agencies, and was signed to IMG Models in May 2016 soon after turning 68 years old. Musk’s

career as a model began when she was 15 years old, living in South Africa. Over the past five decades, Musk modeled while she had

three children, taught modeling classes, earned her degrees and worked as a Registered Dietitian-Nutritionist. She also wrote a

book, titled “Feel Fantastic,” that focuses on wellness and beauty tips she learned in the fashion industry, and the book cover

appeared on cereal boxes. At 69, Maye Musk considers herself to have only just begun, and she proves that with her ageless style and spirit. For more information: www.mayemuskmodel.com

About COVERGIRL COVERGIRL holds an iconic position in the world of beauty, empowering lovers

her nutrition business for

a

who today are known truly

their

50 years. COVERGIRL is

she raised her children, entrepreneurs

rock

beautiful for more than

over 45 years. In addition,

as

to

makeup

cosmetics

leader

and

category

innovator,

impacting the world for the better, largely as a single mother,

with first-to-market technologies, famous faces, and on-trend

sense of self.

world’s largest beauty companies with approximately $9 billion in

instilling in them her values, independence, work ethic and strong

“Maye Musk is not only a timeless beauty, but a visionary who has always followed her own path, creating new opportunities and 78

OTC Beauty Magazine November 2017

marketing campaigns. COVERGIRL is part of Coty Inc., one of the revenue, with a purpose to celebrate and liberate the diversity of

consumers’ beauty. Visit www.covergirl.com or find @COVERGIRL in social media for more information.


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Industry News Silk Therapeutics Hires Eva Genel as Director of Research and Development, Skincar MEDFORD, MASSACHUSETTS /PRNewswire/ -- Silk Therapeutics Inc., a specialty biomaterials company, today announced the hire of Eva Genel as Director of Research and Development, Skincare. In this new role, Genel’s key responsibilities include designing and assessing clean, skincare formulations, overseeing testing, while spearheading new innovation, and product development. Genel relocated from Paris, France and is now based in the company’s Medford, MA, headquarters, reporting to Greg Altman, CEO of Silk Therapeutics. “We are elated to have Eva join our team, leading R&D and innovation across our growing skincare portfolio,” said Altman. “Eva’s experience within the industry provides Silk Therapeutics an invaluable source of expertise to help us both strengthen our current portfolio, while helping to develop the next generation of liquid, silk-based skincare formulas. Lastly, her vast knowledge of European skincare regulations will also empower us to develop and test against a stricter set of standards, which already include those of the Environmental Working Group (EWG), providing customers clean product offerings with minimal ingredients.” Genel joins Silk Therapeutics with over 15 years of skincare and ingredient-testing experience. She most recently served as the director of formulation and development at Groupe Rocher. Here, she led formulation and development across a team of

50 scientists for Yves Rocher, the best-selling botanical-based cosmetic brand in France. Genel earned a double degree; a Master of Engineering from Ecole Centrale in Paris and a Master of Science in Pharmaceutical Engineering from Columbia University in New York City.

About Silk Therapeutics

Headquartered in Medford, MA, Silk Therapeutics, Inc. is the leader in silk protein solutions for human health and wellness. The founders are world-renowned pioneers in silk science and in silkbased applications that improve human health. Dr. Greg Altman, CEO, and Dr. Rebecca (Horan) Lacouture, Chief Operating Officer, have studied silk protein science for more than 17 years. Their scientific accomplishments resulted in the commercialization of the first FDA-cleared silk-based medical device for soft tissue repair in 2008. They are currently focused on redefining healthcare through the lens of how we treat skin, with a focus on reducing chemical exposure through common consumer products. Dr. Lacouture’s personal experience as a cancer survivor, and the company’s commitment to the wellbeing of its customers, is the foundation for Silk Therapeutics’ line of clean, mission-driven skincare. For more information about our skincare and charitable mission, please visit www.silktherapeutics.com.

NYX Professional Makeup Launches “Makeup Crew” Loyalty Program and Mobile App LOS ANGELES /PRNewswire/ -- NYX Professional Makeup, a pioneer in converging the worlds of digital and beauty, today launched “Makeup Crew,” a fan loyalty program and mobile app. The brand continues to redefine the beauty experience by further bridging the gap between brick-and-mortar retail stores and e-commerce. Customers who sign up for Makeup Crew will gain access to loyalty-exclusive rewards, dedicated shoppable content, and inapp promotions for shopping online, in-store, or in-app. Features exclusive to the app include: • Beauty On-The-Go: Shop NYX Professional Makeup’s 2,000+ products, check in-store inventory, track shipments, and view previous purchases. • Shoppable Videos: Watch quick and easy tutorials featuring top influencers with quick add-to-cart purchasing option. • Community Content: Browse content by obsessed fans and snap selfies to become a part of the #nyxcosmetics community. • In-Store BFF: Scan products to read reviews and see productspecific, user-generated content. Have your member ID handy for seamless checkout at the register. • Previews and Promos: First looks at upcoming product launches and access to the latest and greatest beauty trends, hacks, tutorials, and exclusive promotions. • App-Exclusives: Unlock one-of-a-kind virtual stickers and save favorite products, looks, videos, and store locations to a personalized vault. “Our beauty lovers value artistry, innovation, and accessibility,” 80

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said Nathalie Kristo, General Manager of NYX Professional Makeup. “With the launch of our new app and loyalty program, not only are we providing our fans with the entire line of NYX Professional Makeup at their fingertips, we are also providing them with exclusive, on-thego shoppable content like never before. We are thrilled to bring this new technology to our community.” To learn more about Makeup Crew, visit www.nyxcosmetics.com.

About NYX Professional Makeup:

NYX Professional Makeup is a modern, digitally-native makeup brand on the forefront of today’s emerging beauty trends. A leader in the global color cosmetics industry, NYX Professional Makeup is an affordable professional makeup line with every shade, color and tool needed to create makeup artistry at every level. Rooted in a professional artistry heritage, NYX Professional Makeup boasts a successful multi-channel approach at the forefront of digital and retail. A social media pioneer, NYX Professional Makeup is one of the most influential and top-ranked brands, and is followed by top beauty vloggers, Instagram stars, and their millions of fans. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in more than 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops and beauty supply stores, as well as on www.nyxcosmetics.com.


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Industry News Canfield Beauty Poised to Reinvent Retail Beauty Experience PARSIPPANY, NEW JERSEY /PRNewswire/ -- Canfield Beauty, a new initiative of Canfield Scientific, the global leader in skin imaging systems, services and products, launched today, unveiling NEXA®, a handheld mobile imaging device that alone or with its complementary booth system empowers beauty brands to improve the customer experience, enhance their level of service and create an engaged and loyal following through the use of mobile, quality skin imaging technology. “Canfield Beauty is the natural next step in leveraging our expertise to benefit a new customer segment,” said president Doug Canfield. “And, NEXA will provide the beauty industry with the tools to create a higher level of customer interaction and service.” Designed specifically for retail consultations, NEXA provides beauty consultants and beauty executives with the versatility needed to both initially engage customers and cultivate long-term customer relationships with the connected consumer. “We listened to beauty companies looking to attract business to their retail store locations and developed a solution that would reinvent the in-store consultation,” said product management director Diana Ordonez. “Offering anytime, anywhere omnichannel imaging solutions, the NEXA platform is the first of its kind.” “The NEXA allows for instant yet meaningful consultations in our wellbeing workshop stores and at counter,” said philosophy’s vice president of Global Education and Events, Catherine Barber. “philosophy has been working with Canfield for more than seven years now, and the launch of NEXA has enabled us to connect with our customers in yet another new way. We’re also able to reconnect with our clients when their results and routine are emailed to them directly, extending the brand conversation beyond the consultation.” To better educate and share valuable skin health information with today’s consumer, Canfield Beauty developed a solution for the beauty retail industry that provides high-quality, meaningful skin images. As a result, NEXA assesses up to eight unique skin features, including wrinkles, pores, texture, subsurface red areas and brown spots. And, NEXA’s patented technology enables better, more standardized lighting, providing an image quality that far exceeds today’s selfie-based applications and programs. “Quality images lead to a better quality assessment,” added Ordonez. “If you can see the real story of your skin, its strengths and its weaknesses, you have a much better chance of meeting your skin health goals.” Addressing the needs of single or multi-brand portfolios, NEXA is also empowering beauty consultants by assisting with personal product recommendations that are filtered by a proprietary algorithm and administered by brands on the back end. 82

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The cloud-based solution generates the big data that helps users understand their customer base as a whole and positively impact business decisions. It provides retailers with access to data across customers, stores or regions for a complete brand performance analysis. “By providing more meaningful and engaging consultations in our brick and mortar stores and then extending the consultation with easy at-home access, our customer connections are powerful and omnichannel,” said Jacqueline Flam Stokes, Vice President of Retail & Salon for Pierre Fabre overseeing Eau Thermale Avène. “And, the quality of the skin feature assessment is a perfect complement to our consultant’s expertise. As a worldwide skin care leader with a vast portfolio of products, it was critical for Avène to find the right diagnostic company to collaborate with to enhance the customer experience in-store.” The new brand continues to assess the current and future needs of its customers, and is already planning for future products and services. “Brick and mortar retail stores know that they need to change to better meet the needs and shopping styles of today’s consumers,” added Ordonez. “Canfield Beauty is focused on helping them do just that, providing high-quality innovative tools that evolve with and for the next generation retail consultation.”

About Canfield Beauty

Canfield Beauty is the expert in advanced skin imaging and analysis, providing the ultimate retail customer consultation with the convenience and versatility to serve the modern consumer on the move. With a foundation of unprecedented size and scope in the skin imaging market, Canfield Beauty is the new partner of choice for beauty imaging needs. For more information about Canfield Beauty or NEXA, visit www.canfieldbeauty.com, contact info@canfieldbeauty.com or call 800-815-4330.

About Coty

Coty is one of the world’s largest beauty companies with approximately $9 billion in revenue, with a purpose to celebrate and liberate the diversity of consumers’ beauty. Coty has approximately 20,000 colleagues globally and its products are sold in over 130 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., visit www.coty.com.

About Pierre Fabre

Pierre Fabre is the world’s secondlargest global dermo-cosmetics laboratory, the second largest privately owned pharmaceutical Group in France and the French leader in over-the-counter drugstore sales. The Group owns several global brands and franchises, including Eau Thermale Avène (dermo-cosmetics market leader in Europe and in Asia), Klorane, Ducray, René Furterer, A-Derma, Galénic, Elancyl, Naturactive, Pierre Fabre Health Care, Pierre Fabre Oral Care, Pierre Fabre Dermatologie and Pierre Fabre Oncologie. Located in the southwest of France since its creation, the Pierre Fabre Group employs some 13,000 people worldwide, and owns subsidiaries and offices in 47 countries, distributing its products in more than 130 countries. For more information, visit www.pierre-fabre.com/en/.


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Industry News Making History: Wahl Professional Names Winners of the First Online Barber Battle STERLING, ILLINOIS - Wahl Professional has been leading the barbering industry for nearly a century, with game-changing tools synonymous with quality. Now, Wahl is transforming the industry’s barber battle events by crowning the top 3 winners of a first-of-its-kind online battle. And on Tuesday, September 19th, they changed the life of Benny Machado (@mr_executive_barber) when Wahl Education and Artistic Team (W.E.A.T.) member Rick Morin surprised him as the Wahl Online Barber Battle Grand Prize Winner at his barbershop in Newport News, Virginia. “First of all, I was in expectation that I was going to service a new client who was eager to get a cut, but when I saw Rick Morin, I came to the conclusion that I was the winner,” said Benny Machado. “Needless to say, I was extremely excited.” Social media played a large role in spreading the word of the digital battlefield, with entrants hearing about it on Twitter, Facebook, and particularly, Instagram. Benny’s historic win and highlights from his video were broadcast to Wahl Professional’s Instagram and Facebook followers on Friday, September 22nd, garnering thousands of views for the conclusion of the historic competition. “An online battle has not been done by any other clipper company,” said Aaron Flick, Senior Marketing Associate, Professional Division, Wahl Clipper Corporation. “This was an opportunity to bring artists from across the country into one competition. And we received a lot of high-quality work from many talented artists.” Benny took home more than the full 5-Star line of clippers and trimmers from Wahl Professional. Most importantly, as Grand Prize winner, he will have an honorary oneyear position on the highly coveted W.E.A.T. beginning in January 2018. In fact, the grand prize was a common reason for entrants. “I chose to participate in this battle because I have the desire of becoming an educator and inspiring others,” Machado said. “Benny will have the same privileges and exposure as if he were a permanent member of the team,” said Laura VanderMoere, Global Director of Education for Wahl Professional. “He’ll represent Wahl as an industry influencer and role model for future students and licensed professionals. He will be included in video shoots, marketing campaigns, and educational events. We’ll also ask Benny to present at our three major shows next year, including: International Salon & Spa Expo, America’s Beauty Show and Premiere Orlando.” Second-place winner Andrew Rosario (@andyfademaster) received three Wahl clippers and three Wahl trimmers, while third84

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place Jose Montejano (@cant_be_faded) won the 5-Star Barber Combo from Wahl Professional. The accomplishments of Rosario and Montejano were announced on Wahl Professional’s social media channels and Ambassador Program. Short vignettes from their submission videos accompanied the announcements to cement their worthiness of the honor. All three winners received a Wahl prize pack, a Cordless Magic Clip skateboard, and an exclusive commemorative clipper to cement their status within the barbering industry. Preparing for Battle Each contestant was allowed 15 minutes to create a video showcasing their mastery of three cuts: a Classic Pompadour, Bald Fade and a Creative Cut that was entirely up to the barber or stylist’s vision. The battle also allowed each entrant to showcase what they’re most known for. Rosario deftly demonstrated his famous skin fade. Montejano perfected the Pixie. And Machado created an over-the-top custom cut. “I pushed it to the limit,” said Andrew Rosario. “I was editing my video up until just a couple of hours before the deadline.” Judges used an in-depth scoring system, awarding points on criteria including styling techniques, precision of blend, difficulty of the cut, and the overall look. Significant consideration was given when determining how online submissions should be scored. “As the founder of the largest barber event in Texas (TX Barber Expo), I wanted to make sure the judging system was the same as if it had been a live or in-person battle,” said Rick Morin. What can future entrants learn from those who have already done it? That depends on who you ask. “I know it sounds simple, but you won’t have the opportunity if you don’t enter,” said Morin. Machado echoes this sentiment. “Through this process, I have learned that you should never take for granted the opportunities presented to you,” he said. Montejano puts it a little simpler. “Find good models and don’t hold back,” he said. The winning masterpieces wahlbarberbattle.com.

can

be

seen

in

motion

at

Artists who want their chance to compete for the ultimate barber bragging rights are encouraged to register for the Wahl Ambassador Program at wahlpro.com, as details for the next competition are expected to be released early in 2018.


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Industry News Lottabody® Adds ‘Shake-To-Activate’ Leave-In Conditioner & Curl Twisting Pudding To Family Of Multi-Textured Hair Products The New Fortify Me Strengthening Leave-In Conditioner & Twist Me Curl Styling Pudding Makes Hair Styling Effortless JACKSONVILLE, FLORIDA /PRNewswire/ -- The company behind the world’s best setting lotion, Lottabody®, has announced the

addition of two new products to its signature collection of coconut

and shea oil-infused styling products: Fortify Me Strengthening Leave-In Conditioner (SRP: $4.49. 8 fl. oz.) and

Twist Me Curl Styling Pudding (SRP: $5.99 7 oz.). There are now thirteen affordably priced,

is perfect for defining hair for twist and braid outs without drying, shrinking and flaking.

“Lottabody® is providing a variety of options and formulas to

ensure our consumers can find the right fit for their hair type,” Williams said.

multi-textured hair care products in the

Availability: The Fortify Me Strengthening

of hair styling products designed to grow,

USD and Twist Me Curl Styling Pudding (7

Lottabody® line-up, providing a diverse array retain and maintain healthy hair. “With

71%

of

African-American

adults

in the U.S. wearing a natural hair style at least once in 2016, according to research

firm Mintel, multi-textured hair is the ‘new’

Leave-In Conditioner (8 fl. oz.) retails for $4.49

oz.) retails for $5.99 USD. Both products have

launched in beauty and barber supply stores

nationwide. For more information on where to purchase these products, go to: http:// lottabody.com/where-to-buy/.

black,” said Pat Williams, Master Educator at

About Lottabody®

Lottabody®. “Because of the uniqueness of

provides hair care and styling product

Revlon Multicultural, the parent company of

A styling favorite for years, Lottabody®

natural hair, loose waves to tightly coiled curl

solutions at affordable prices for both

patterns, natural hair care products must address the needs of

consumers and professionals. In 2014, Lottabody® introduced a

healthy hair.”

to give women the freedom and flexibility to create beautiful, long-

this hair to prevent dryness, aid in styling versatility and promote

The New Fortify Me Strengthening Leave-In Conditioner is a ‘shake-to-activate’ two-phase system comprised of penetrating

hair oils and conditioning moisturizers, which helps strengthen, condition and prevent hair breakage. Fortify Me Strengthening

Leave-In Conditioner may be used on all hair types – curly, kinky,

wavy, relaxed and transitioning. Product benefits include: heat protection, braids refreshment, strengthening for hair transitioning

and taming flyaways. For maximum results, pair with Lottabody® Hydrate Me Moisturizing Shampoo & Conditioner.

The New Twist Me Curl Styling Pudding is uniquely formulated with natural ingredients to deeply penetrate and nourish natural

hair textures, resulting in soft, shiny and ‘crunch-free’ hair while

preventing breakage to fragile hair shafts. This cream-based ‘hair treat’ is free from petrolatum, mineral oils and sulfates and 86

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new range of styling products with coconut and shea oils designed lasting looks for relaxed, natural and textured hair. The signature collection includes Style Me Texturizing Setting Lotion, Wrap Me Foaming Mousse, Control Me Edge Gel & Edge Gel Mini, Shape

Me Custard Gelée, Moisturize Me Curl & Style Milk, Love Me 5-n-1 Leave-In Treatment, the Cleanse Me Co-Wash, Sleek Me

Blowout Lotion, Hydrate Me Moisturizing Shampoo & Conditioner

now the new Fortify Me Strengthening Leave-In Conditioner and Twist Me Curl Styling Pudding. The professional line includes a

concentrated Setting Lotion perfect for wet setting, blow styling or waving natural and relaxed hair. Items in the Lottabody® signature

collection can be found at Wal-Mart, Family Dollar, Dollar General, Fred’s Super Dollar stores, Sally Beauty Supply and in beauty and

barber supply stores. For more information on complete product offerings from Lottabody®, visit http://Lottabody.com. Join Team

Lottabody® on Instagram, Twitter and Facebook @LoveLottabody.


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OTC Beauty Magazine November 2017

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Industry News Dry Shampoo Market to Reach US$4,110.6 Mn by 2022, Globally: Transparency Market Research Global Dry Shampoo Market Gaining Traction to Serve Needs of Fashion-conscious Consumers ALBANY, New York/PRNewswire/ -- The global dry shampoo

market is gaining from a number of favorable factors. Firstly, dry

Global Dry Shampoo Market: Key Insights

population, globally, who are looking for hair products that do

to hold the leading 66.2% of market share in 2017. In absolute

shampoo has aroused the interest of the growing working-class

not require much time for application suitable for their hectic lifestyle. This population group requires frequent hair washes as

they are exposed to dirt and pollution while traveling to and from the workplace. Dry shampoo is best suited in this scenario, as

frequent use of regular shampoo leads to loss of strength and sheen of hair. The ease of use as it does not require water to

reduce greasing from the scalp and hair is also a significant factor boosting the demand for dry shampoo.

Among the key form type segments, spray form is estimated numbers, the spray form segment is estimated to be valued at US$2,016.3 mn in 2017. The form spray segment is anticipated to

register a CAGR of 6.3% between 2017 and 2022, for the segment

to touch a revenue valuation of US$2,738.4 mn by the end of 2022. The form spray type segment is estimated to display the leading year on year absolute growth of US$144.4 mn over the course of the forecast period from 2017 to 2022.

According to estimates presented by a report by Transparency

As per function classification, the segments of the global dry

at a CAGR of 6.2% between 2017 and 2022 vis-à-vis revenue.

prevention, and others.

Market Research (TMR), the global dry shampoo market will expand

Expanding at this pace, the market is likely to become US$4,110.6

mn by 2022-end from its estimated worth of US$3,043.5 mn in 2017.

Apart from this, the changing consumer preference for natural

and organic hair care products is also stoking growth of dry shampoo market. To cater to this, a number of hair care brands

have introduced natural and organic variants of dry shampoo,

shampoo market include anti-dandruff, color protection, hair loss From a geographical perspective, the report studies the global dry shampoo market across North America, Europe, Asia Pacific except Japan, Japan, and the Middle East and Africa. Of them,

North America is expected to account for the leading revenue contribution of US$1,134.0 mn in 2022. However, Asia Pacific

except Japan is expected to register the leading 7% CAGR over the forecast period between 2017 and 2022.

which are attracting a large number of consumers. These variants

The global dry shampoo market is competitive with a presence

loss of luster and strength of hair, but also help improve hair health

operating in the global dry shampoo market include The Unilever

are not only free of harsh chemicals, which are associated with through nourishing the scalp. Further, rising hair fall concerns and the rising prevalence of scalp related diseases are increasingly leading consumes opt for natural and herbal hair care solutions.

The influence of the fashion industry leading individuals to adopt

of a considerable number of established players. Key players

Group, The Procter and Gamble, Kao Corporation, The Estee

Lauder Companies Inc., Shiseido Company Limited, Church & Dwight Co. Inc., Coty Inc., Revlon Inc., Henkel AG & Co. KGaA, and L’Oreal SA.

hair care solutions endorsed by models and hair stylists has

About TMR

advent of new formula based hair care products briefly gained the

intelligence company providing business information reports

also been boosting the growth of the dry shampoo industry. The

interest of models and hair stylists for increasing hair volume and providing rich hair texture. However, excessive use of chemicalbased hair styling solutions and frequent shampooing have

been associated with severe scalp issues, with baldness being one of them. This has led models and hair stylists to switch to dry shampoo that substitutes chemical-based products for hair styling needs.

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Transparency Market Research (TMR) is a global market

and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight

for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.


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OTC Beauty Magazine November 2017

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Industry News NaturallyCurly Sparks The Curl Revolution New book by NaturallyCurly co-founder Michelle Breyer celebrates the social media phenomenon that transformed the curly world with the most comprehensive book to date about curls, coils and waves AUSTIN, Texas, Oct. 3, 2017 /PRNewswire/ -- Visionary entrepreneur and NaturallyCurly.com co-founder Michelle Breyer is sparking a curl revolution with the launch of her first-ever book, “The Curl Revolution: Inspiring Stories and Practical Advice from the NaturallyCurly Community.” The book is Amazon’s No. 1 new release in Grooming & Styling, in addition to an Amazon best seller in both the Beauty, Grooming, & Style category and Women’s Health category. The Curl Revolution, available October 3, 2017 at booksellers including Amazon and Barnes & Noble, compiles some of the best tips and stories from experts, influencers and community members collected over the past two decades. Taking readers through every step of the curl experience, chapters include:

• Living The Curly Life: Why curly hair isn’t just hair • Texture Typing: It’s more than Just curl pattern • Creating Your Curly Regimen: What products to use and when

• Curl Kabobs to Plopping: Triedand-True Curl Styling Techniques

• Going Natural: Transitioning, the

Big Chop and Everything in Between Curls: Unlocking the potential of your texture Coloring Curls: A Rainbow of Options Curl Challenge and their Solutions: From Frizz to Chemo Curls Curly Kids: Where it all Starts Curly Men: Not just a buzz cut

• Cutting • • • •

Before natural hair blogs and influencers, before YouTube and Facebook there was NaturallyCurly.com. Challenged by a lifetime of curl frustration in a straighthaired world, three curly journalists created the web site to provide a curly haven. “From day one, our goal was to create a place for people like us—a forum to provide support, tips, and inspiration for other curlies,” said author and NaturallyCurly co-founder Michelle Breyer. “From the outset, we talked in terms of texture, not ethnicity. In short order, the heart of the site became CurlTalk, a discussion forum where curlies could continue the type of conversation that had galvanized us to launch the site.” At the time, Breyer and her friends did not realize that NaturallyCurly 90

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would become a global media empire, reaching more than 16 million people per month and finding its place at the center of a grass-roots movement, changing the way society viewed curls, coils and waves. In her new book, “The Curl Revolution: Inspiring Stories and Practical Advice from the NaturallyCurly Community,” this transformation is celebrated. Breyer leverages NaturallyCurly’s reputation as a pioneer in the curly world – along with her relationships with key brands, stylists and influencers – to provide the most comprehensive book to date about curly hair. Rather than focusing on one brand, one method or one ethnicity, The Curl Revolution captures the entire curl landscape. “I typed ‘curly hair’ into Google in 2001 and NaturallyCurly.com popped up,” recalled Jessica McGuinty, who launched her curl product line Jessicurl on NaturallyCurly’s discussion board 15 years ago. “I thought ‘These are my people!’” The book is filled with beautiful imagery by photographer Karston Tannis, featuring influencers like curl icon and Carol’s Daughter founder Lisa Price, media icon Lisa Sugar and singer Jordin Sparks, as well as NaturallyCurly community members. These real women, from teachers and attorneys to social workers, started their curly journeys on NaturallyCurly. “The texture revolution happened because of the World Wide Web and NaturallyCurly,” says curl expert Anthony Dickey, author of Hair Rules and founder of the eponymous salon and product line. “It spread like wildfire. It allowed people to have a place to speak without interruption—their stories, their pain.” “When I founded NaturallyCurly’s CurlTalk in 2006, I discovered there was this whole community that didn’t just include black women, but also white women with their own struggles,” Patrice Yursik, founder of the Afrobella natural hair blog. “That was a real eye opener to me. It made me realize this was more of a universal struggle than I thought it was.” Throughout the book, readers will be inspired by beautiful images and powerful voices from the curl community – from actresses and singers to bartenders and teachers. The Curl Revolution includes everything a curlie needs to unlock the potential of their natural texture.


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Industry News Health and Beauty Companies Get Business Makeover with NetSuite C.O. Bigelow and Ovation Hair are among the fast-growing manufacturers groomed for success in the cloud SAN MATEO, California /PRNewswire/ -- Oracle NetSuite, one of

C.O. Bigelow (www.bigelowchemists.com), the oldest apothecary

HR, Professional Services Automation (PSA) and omnichannel

City to be a global omnichannel retailer of an eclectic, carefully

the world’s leading providers of cloud-based financials / ERP, commerce software suites, today announced more and more

health and beauty manufacturers and retailers are turning to

the cloud to fuel growth and achieve customer-centric business agility. Innovative companies such as C.O. Bigelow, the oldest

apothecary in the U.S., and Ovation Hair, a provider of high-end hair care products in southern California, are among the many health and beauty providers to graduate from disparate applications

and labor-intensive manual data work to gain an edge in a highly competitive market.

Health and beauty is rapidly growing amid strong consumer

demand for distinctive skin care, hair care, lip care, oral care and related products, as well as cosmetics, fragrances, deodorants, soaps, shower gels and more. Global sales of health and beauty products are expected to soar 73 percent from 2016 to 2024,

from $432 billion to $750 billion, according to Inkwood Research,

a Boston-based research firm.1 This growth comes amid

industry disruption as emerging and midmarket players develop, manufacture and market products with strong branding appeal as well as organic and eco-friendly attributes.

“Health and beauty companies are laser-focused on product

innovation, brand-building and customer intimacy,” said Branden

Jenkins, GM of Global Retail, Oracle NetSuite. “They’re channeling the time and cost savings they realize with NetSuite into building

the business, rather than wasting resources on manual work and outdated on-premise systems.”

Family-Run Business Stands the Test of Time and Adapts to Market Changes

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in the U.S., has grown from its founding in 1838 in New York

curated array of more than 30,000 products. With an iconic brickand-mortar store and traditional pharmacy occupying the same

Greenwich Village space since 1902, the family-run business also operates an ecommerce website and sells to global hotels and airlines that offer Bigelow goods to customers across the globe. Its wholesale channel has grown 20 to 30 percent annually

in recent years across more than 1,000 partner stores such as Sephora, Barney’s and Nordstrom. The owner, Ian Ginsberg,

doesn’t view his company as disruptive. “We’re the ones who

survived the disruption,” he says. “We’re a traditional business surviving in the modern world.” That takes a special kind of

business agility, supported by Bigelow’s use of NetSuite. The manufacturer and retailer relies on NetSuite for core functions of

financials, reporting, inventory and order management across all channels. Reporting on real-time data has been vital in delivering insights for Bigelow to strengthen its bottom line while gaining agility to compete with both upstart rivals and chain drug stores.

“We’re able to be faster and more nimble because of NetSuite,”

said Ginsberg. “The real-time information available in NetSuite is just mind-blowing. Across all our functions, it just saves us so

much time and money. We’re able to behave like a big guy in small guy clothes.”

Hair Care Leader Strengthens Hair, Business and Consumer Loyalty

Ovation Hair (www.ovationhair.com), based in Carlsbad, Calif.,

broke into the hair care market in 2007 with its flagship Cell

Therapy product, helping customers grow thicker, stronger hair


with a proprietary blend of proteins, vitamins, botanical extracts

many cases, product manufacturers are expanding into direct-to-

more than 25 products, including shampoos and conditioners,

Amazon and QVC. The features most important to leading health

and amino acids. Since then, Ovation Hair has grown its lineup to

all manufactured in southern California. Starting out by reaching consumers with radio ads after its founding in 2007, Ovation Hair today builds its brand and customer loyalty with email marketing

consumer (D2C) sales, over websites and with partners such as and beauty companies are focused on:

Customer centricity. Health and beauty product manufacturers

and social media, while expanding its channels to include QVC TV

and retailers need integrated processes and a 360-degree

Regular promotions, a loyalty program, subscription replenishment

personalized customer service.

spots, Amazon and distribution through 75 select salons in the U.S.

and refer-a-friend rewards have all been instrumental in driving

customer view to deliver a seamless omnichannel experience and

double-digit revenue growth. Ovation Hair is better able to focus

Cloud-first scale and agility. Health and beauty companies

platform for the company to efficiently run financials, inventory,

global markets to expanding channels, product offerings and

on innovation and marketing because NetSuite supplies a unified

manufacturing and its ecommerce website. NetSuite serves as the repository for 500,000 contacts reached by email and social

need the ability to rapidly scale all operations, from entering new subscription sales.

marketing, while NetSuite for manufacturing gives Ovation Hair

Integrated operational efficiency. End-to-end efficiency and

products.

costs and orchestrate processes to deliver an exceptional

important lot tracking capabilities for raw ingredients and shipped

“Having everything under one roof with NetSuite is very efficient and definitely an advantage in a competitive industry,” said

visibility are essential for these companies to minimize operational customer experience at every interaction.

Data-driven decision-making. Rather than relying on outdated,

Erika Sherwood, Ovation Hair Marketing Manager. “NetSuite has

disparate data and guesswork, health and beauty companies

and streamlining processes with our client database, marketing,

time information.

helped us improve our reaction time in updating the website product information, inventory levels and manufacturing.”

Key Technology Ingredients for Health and Beauty Companies to Grow and Thrive

New and more established health and beauty businesses such

as C.O. Bigelow and Ovation Hair are turning to cloud business solutions as they compete with established multinationals such

as Procter & Gamble, Unilever, L’Oreal, Estée Lauder and others. In

running in the cloud can make informed decisions based on real-

NetSuite provides an end-to-end view of business for health and beauty companies such as C.O. Bigelow and Ovation Hair across wholesale distribution and ecommerce channels, as well

as company brick-and-mortar locations, to enable seamless, omnichannel experiences for customers. To learn more about NetSuite’s offering for health and beauty companies, please visit: http://www.netsuite.com/beauty

OTC Beauty Magazine November 2017

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Korean News

Jinny Beauty Supply Branch Workshop Jinny는 지난 10월 13일 부터 15일까지 2박 3일간 달라스, 휴스턴, 멤피스, 세인트루이스등 4개 지점에 대한 워크샾을 진행하였다. 워크샾은 오클라호마 Broken Bow에 위치한 Hilltop Honey Cove 케빈에서 4개지점의 모든 직원이 함께모여 내일을 위한 우리의 다짐이라는 테마로 지점간의 정보교환 및 업무 효율성 제고를 위한 의견을 나누며 화합과 일치의 시간을 가졌다. 기간중에 캠프파이어, 카누경쟁, 발야구, 미니축구등 단합을 위한 팀 플레이 게임등 다양하고 즐거운 시간도 함께 나누며 모두 하나가 되었다.

SC 미소협 SC 미소협은 지난 2017년 9월 17일 일요일 오후 7 시에 Flaming Grill Buffet 식당(Columbia, SC)에서 9 월 정기모임을 개최하였다. 이날 모임은, 이번 허리켄인 시즌으로 피해가 있는지 그리고 타 민족이 한인 뷰티업종에 진출하여 시장 질서를 파괴하고 있는 지에 대한 염려를 담은 협회장 인사말로 시작하였다. 타 민족이 뷰티업계 진출에 대한 대응 방안으로, 공동구매를 하여 저렴한 가격으로 물품을 구입해 그 이득을 회원분들게 전달하는 방법을 제시하였고, 많은 회원들이 그에 호응하여 공동구매를 위한 기금마련을 진행하기로 결정하였다. 또한, SC 미소협 공동구매 기금마련에 관심있고 동참하고자 싶은 분들은 864-958-0578로 연락하면 좀더 자세한 정보를 받을 수 있다고 한다. 그리고 이번 본 협회 송년회 밤은 2017년 12월 10일 일요일 오후 7시에 애틀란타에 위치한 서라벌 식당에서 개최하기로 결정하였다고 한다.

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OTC Beauty Magazine November 2017


JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPON

PA L M E R ’ S

Buy $500 of

ANY PAMER’S products, get a

$25 Rebate! EXPIRATION DATE: November 30, 2017

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPON

REVLON

Buy $400 of

CON ARGAN HAR CREAM products, get a

$40 Rebate! EXPIRATION DATE: November 30, 2017

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPON

M U R R AY ’ S

Buy $250 of

ANY JM

products, get a

$40 Rebate! EXPIRATION DATE: November 30, 2017

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

OTC Beauty Magazine November 2017

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Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MIAMI

1-800-936-8733

1-844-421-9736

1-866-616-3200

1-855-299-6909

1-713-343-5636

1-855-261-3015

1-877-644-0167

1-844-358-8967

1-844-525-4669

1-844-544-5200

BALTIMORE

HOUSTON

CHICAGO

LOS ANGELES

DALLAS

MEMPHIS

1-800-535-6110 1-800-925-4669

Signature

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4.You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. S. NO RETURNS will be accepted on coupon purchases.

NEW YORK

New Jersey

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

ST. LOUIS

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MIAMI

1-800-936-8733

1-844-421-9736

1-866-616-3200

1-855-299-6909

1-713-343-5636

1-855-261-3015

1-877-644-0167

1-844-358-8967

1-844-525-4669

1-844-544-5200

BALTIMORE

HOUSTON

CHICAGO

LOS ANGELES

DALLAS

MEMPHIS

1-800-535-6110 1-800-925-4669

Signature

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4.You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. S. NO RETURNS will be accepted on coupon purchases.

NEW YORK

New Jersey

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

ST. LOUIS

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MIAMI

1-800-936-8733

1-844-421-9736

1-866-616-3200

1-855-299-6909

1-713-343-5636

1-855-261-3015

1-877-644-0167

1-844-358-8967

1-844-525-4669

1-844-544-5200

BALTIMORE

HOUSTON

CHICAGO

LOS ANGELES

DALLAS

MEMPHIS

1-800-535-6110 1-800-925-4669

96

NEW YORK

New Jersey ST. LOUIS

OTC Beauty Magazine November 2017

Signature

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4.You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. S. NO RETURNS will be accepted on coupon purchases. *Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.


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OTC Beauty Magazine November 2017

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99


Reader Feedback Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

What nail products sell well at your store? 스토어에서 제일잘팔리는 네일 제품들은 무엇인가요?

Which is requested the most: nail lacquers, gel polishes or artificial nails? 네일 래커, 젤 폴리쉬 또는 인공 네일 중 가장 인기가 좋은것은 무엇인가요?

What percentage of your customer base are nail technicians or salon professionals?

스토어를 찾는 손님들 중, 네일 기술자 또는 살롱 전문가의 비율은 얼마나 되나요?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (​상호명) ___________________________________ State (주) ___________________________________________ 102

OTC Beauty Magazine November 2017

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com


OTC Beauty Magazine November 2017

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Show Calendar | Ad Index NOVEMBER

AFAM Concept .......................................2, 3, 49 and 51

Imperial Dax .................................................................... 27

American International Industries ......................... 73

Innovative Beauty Products, LLC ........................... 25

12-13 San Juan Beauty Show San Juan, Puerto Rico www.sanjuanbeautyshow.net

Ampro Industries .......................................................... 46

JBS Hair ...................... Inside Front Cover, 1 and 107

14-17 Cosmoprof Asia/Asia World Expo Hong Kong, China www.cosmoprof-asia.com

Andis Co. .............................................................. 7, 42-43

KAB Brands ..................................................................... 23

Beauty Perfection ...........................................................5

King Research ..............................................................105

Beardoptima ................................................................... 53

Liquid Gold Bonding/Lloneau Products .............101

Conair ..................................................................................9

L’Oreal Technique ........................................................ 33

Coty ................................................................................... 35

M&M Products ............................................................... 81

Curls Cover and ............................................................ 65

Mitchell Group ............................................................... 74

DeMert ............................................................................. 71

Nature’s Protein ............................................................ 77

Dream World Products .................. 99, 100, 103, 105

PDC Brands ......................................................11 and 97

4-5

The Makeup Show Los Angeles Los Angeles, CA www.themakeupshow.com

www.afamconcept.com

www.aiibeauty.com

www.amprogel.com

www.andis.com

www.sparkscolor.com

DECEMBER 4

6-7

CC First Mondays Holiday Event Chicago, IL www.americasbeautyshow.com PBA Executive Summit Scottsdale, AZ www.probeauty.org/execs

www.beardoptima.com

www.conair.com

www.wella.com

www.curls.biz

www.demertbrands.com

www.dreamworldproducts.com

E.T. Browne ...................................................................... 84

www.jbshair.com

www.aphogee.com

www.barbicide.com

www.liquidgoldbonding.com

www.loreal.com

www.mmproducts.com

www.mitchellbrands.com

www.NPhaircare.com

www.pdcbeauty.com

Queen Helene ......................................................... 32, 56

www.queenhelene.com

Fantasia Ind. .....................................................75 and 87

Roux Laboratories ........................................................ 89

Giovanni Cosmetics .................................................... 73

Salon Commodities .......................................83 and 91

Gold ‘N Hot ...................................................................... 21

Taliah Waajid Natural Hair Products ....................... 19

GraffEtch ............................................................................8

Universal Beauty Products, Inc. .............................. 61

Hair Illusion ..................................................................... 47

Western Buying Conference ...................Back Cover

www.giovannicosmetics.com

www.goldnhothair.com

www.graffetch.com

www.hairillusion.com

Helen of Troy .................................................................. 59 www.hotus.com

House of Cheatham ..................................................... 79 www.houseofcheatham.com

OTC Beauty Magazine November 2017

www.godefroybeauty.com

www.palmers.com

www.fantasiahaircare.com

104

www.daxhaircare.com

www.lottabody.com

www.asiamnaturally.com

www.naturalhair.org

www.universalbeauty.com

www.westernbuyingconference.com

Xtreme Beauty International................12-13 and 31

www.xbi.co


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Product Spotlight

Super Antioxidant & Texture Beautifier Mousse The Mane Choice Pink Lemonade & Coconut Super Antioxidant & Texture Beautifier Mousse is a texture-enhancing delight. Formulated to

define and shape your curls. It adds the perfect blended balance of clarification,

hydration and moisture to give your hair the ability to showcase its most optimal texture. This collection is a must have to the ultimate curly, wavy, and kinky hair regimen. Infused with biotin, vitamins and nutrients to aid in hair growth and retention.

• • • • • • • •

enhanced with antioxidants to minimize potentially damaging oxidizing agents

the perfect balance of clarification, moisture and hydration renders a beautiful texture while enhancing curls the way to weightless curls and amazing volume

achieve lightweight, fast drying, anti-frizz roller sets adds longer lasting shine

strengthens, conditions, protects improves elasticity & definition

Directions for defining: Use, sparingly, on wet/damp hair to enhance natural

texture. Dispense mousse into hands and evenly distribute throughout the hair. Scrunch upward towards the scalp, hold and release. Allow to air dry, sit under the

dryer, or use a blow dryer with a diffuser attachment. For more volume, scrunch and diffuse roots upside down.

Directions for roller setting: Section clean, damp hair and evenly distribute

mousse throughout hair, generously, section by section prior to rolling. (Lightly re-mist section with water if it becomes too dry.) After setting, allow hair to dry

thoroughly. To achieve even shinier, more defined results, faster, sit under the hair dryer.

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Profile for OTC Beauty Magazine

OTC Nov 2017  

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The mag...

OTC Nov 2017  

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The mag...

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