The Hair Issue OTC November 2014

November 2014| $6.00 The Hair Issue

Hot Hair Finds OTC Store Interview Inside IBeauty210 - Charlotte, NC

Winter Hair and Skin Care Tips Let Your Business Thrive!

Inside the Beauty Industry

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CONTENTS October2014 in this issue

Editorial Letter ����������������������10 Mix it Up!

섞어 버리세요!

Expert Advice �����������������������12 How to Temper a Pressing Comb and Why

Marketplace �������������������������16 Hot Hair Finds

How Should You Sell It? �������24 The Fabulous Grey Hair Trend

어떻게 판매할 것인가? 이 달의 판매 초점은… 멋진 흰머리 트랜드!

Urban Call Briefs ������������������47

Feature Article What’s Happening on Shelf in Hair Care Now? ����� 70

by Phylencia Taylor

What’s “in” this season in hair care? Beautiful hair. Well, let’s face it, that’s the goal for every woman, so it’s always in season.

According to Mintel Research and evidenced on shelf, styling products are leading the hair care category with 36% being ethnic hair care. The Collective of Consultants at Shine Beauty Culture Boutique-Beauty Agency perused the shelves this Fall and we discovered common threads in Naturals and Oils, Dual Ingredients and Dual Usage Products, Kits and Hair Re-Growth Products. .

Role Model Beyond Beauty: Part III

King of Locs..........................67 Naturally Healthy Hair Starts From Inside

Clipper Tips ��������������������������88 Which Tool is Right for the Job? (Part 1)

Retailer Profile

Therapy Trends ���������������������90

IBeauty210 Charlotte, NC ����������������� 82

Style Today, Care Tomorrow

Tonsorial Times .................... 92 Hair Myths for Men

by Tony Bae

혁신으로 승부하세요!

업계소식................................ 94

Industry News ���������������������96 Coupons ��������������������������� 105 Show Calendar ����������������� 112 Ad Index ��������������������������� 112 Reader Feedback ��������������� 114 Product Spotlight �������������� 116 Infinity Nano Hair Fibers

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OTC Beauty Magazine November 2014

On The Cover

Many people associate electric clippers solely with men’s fades, but today’s popular short cuts for women demand the use of them. The “Andis Clippers were here” campaign attempts to show the versatility and range of styles that can be best achieved by the use of clippers. See more on page 73. www.andis.com

CONTENTS November 2014 Finished Product

Business Tips

by Zino Ferlando

Small businesses have made a huge recovery since the economic crash in 2008, and women are launching more businesses than ever! So in this issue we are offering information to all the new female entrepreneurs out there. Nevertheless, the guiding principles for building a successful business are beneficial for any store owner to take a look at.

Uses of Vitamin E Capsules Whe 5 C’s for Building a Successful Business ������ 52 or Oil for Skin and Hair ��������������30 by Marsha Friedman You might have noticed that almost all beauty products have Vitamin E as their main ingredient. Vitamin E not only treats high blood pressure, heart diseases and other health problems, but is also beneficial for skin and hair. There are many ways of using Vitamin E capsules or oil for skin and hair, and we’ll explore some of them here.

Knowledge To Know Winter Hair Care Routine ���������������� 36

by Rachel Broune In the winter season, the hair becomes dry due to cold winds and indoor heating. Thus, it’s very important that we take proper care of our hair during winters to prevent it from damage. Here we provide a few tips for winter hair care.

겨울철 모발 관리 겨울철에는 찬바람과 실내 열기로 인해 모발이 건조해진다. 따라서, 겨울 동안 모발 손상을 방지하기 위한 적절한 모발 관리를 취하는 것이 중요하다. 여기에 겨울철 모발 관리에 대한 유익한 정보들을 모아 보았다.

비즈니스를 성공적으로 구축하기 위한 5 가지 C 소규모 기업은 2008년 경제 충돌 이후 엄청나게 회복을 하였으며, 여성들은 그 어느 때 보다 더 많이 경영에 참여하고 있다. 그래서 이번 호에서는 새로운 여성 기업인들에게 유용한 정보들을 제공하고자 한다. 이는 꼭 여성들만 해당되는 것이 아니라, 모든 스토어 오너들에게도 유용한 정보가 될 수 있다.

What’s Love Got to Do with It? ������������������������ 56

by Pam Lontos and Troy Horne In today’s sales environment, having the most product knowledge and the best pitch can only take you so far. What really makes prospects eager to buy from you is the amount of love they feel from you. Yes … Love. When it comes down to sales, caring for your customers means more than you may think and can yield excellent results.

사랑이 무슨 관계가 있나? 현재의 영업 환경에서는, 대부분의 제품 지식과 베스트 피치 또는 프리젠테이션을 갖는 것만이 오직 당신을 더 발전시킬 수가 있다. 진정으로 좋은 잠재적 고객들과 소비자들이 당신으로부터 구매하고자 열망하게 만들 수 있는 것은 그들이 당신으로부터 느끼는 애정의 정도이다. 그렇다…. 바로 사랑인 것이다. 판매에 있어서, 당신들의 고객에게 신경을 써주는 것이 생각보다 훨씬 좋은 결과를 가져올 수 있다.

Want Glowing Skin? ������������������ 40 Engagement is the Key to Social Media Success ��� 60

by Joshua Fox, M.D. Keeping skin clean and moisturized is important, but how can we achieve vibrant, fabulous skin from the inside out? It all comes back to the foods we eat! A diet rich in healthy, nutrient-dense foods does more than nourish our insides—it shows on the surface.

by Ben Laube Social Media is a leading industry tool to bring brand awareness to the forefront of markets. More than ever, your business’ online reputation weighs heavily on your success due to the unlimited availability of content published daily online. Don’t let this opportunity to gain a larger customer base following pass your store by!

빛나는 피부를 원하는가?

소셜 미디어 성공의 핵심은 참여이다.

피부를 깨끗하고 충분한 수분을 보유한 상태로 유지하는 것은

소셜 미디어는 시장의 최전선으로 브랜드의 인지도를 가져올 수 있는 선도적인 산업 도구이다. 특히, 날마다 온라인으로 무한한 컨텐츠를 게시할 수 있다는 점에서, 당신 비즈니스의 온라인상의 명성과 사업의 성공 여부를 좌지우지할 수 있다. 이러한 기회를 잡아 수많은 새로운 고객들을 확보해 보도록 하자!

중요하다. 그렇다면, 우리는 어떻게 몸 안에서부터 활기차고 멋진 피부의 상태를 얻어낼 수가 있을까? 이것은 모두 우리가 먹는 음식으로부터 나온다! 건강하고 영양가 높은 음식을 충분히 섭취하는 것은 몸의 내부에 영양을 공급하는 것 이상이다. – 이것은 모두 밖으로 보여진다.

Manufacturer Profile

Taliah Waajid Natural Hair Products ������������������������� 76 Dedication. This is what makes businesses like Taliah Waajid Natural Hair Care Products continue to be successful, and OTC Beauty Magazine spoke with their founder, Taliah Waajid, to learn more about the company. In the beginning, simply getting people interested in what was healthy for them instead of what was on-trend proved challenging. Overcoming that hurdle, they now strive to gain and keep customer loyalty to their tried-and-true products. Working together as a team, the staff is doing something right! 헌신. 이것은Taliah Waajid Natural Hair Care Products과 같은 기업이 성공을 위해 지속적으로 이어가는 것이다, 그래서 OTC 뷰티 매거진은 이 기업의 창립자인, Taliah Waajid와 좀 더 구체적인 얘기를 나눴다. 처음에는, 현재 트랜드로 입증된 도전 대신, 단순히 사람들이 건강에 좀 더 관심을 갖게하는 것이었다. 장애물을 극복하고, 그들은 이제 그 유효성이 입증된 제품으로 고객들의 충성도를 얻고 지속적으로 유지하기 위해 노력하고 있다. 팀으로 함께 일하며, 직원들은 제대로 된 일을 하고 있다!

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OTC Beauty Magazine November 2014

CEO:

Ann Jhin

Editor:

Haley McNeal editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Editor:

Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Earl Cole

Art Director:

support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Rachel Broune Zino Ferlando Joshua Fox, M.D. Marsha Friedman Troy Horne Cyrus Jackson Ben Laube Dr. Edward Tony Lloneau Pam Lontos Linda Sweetman Phylencia Taylor

Columnists:

Kenny Duncan Lafayette Jones Elayne McClaine Dwayne Thompson

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340.

Cover price is $6.00.

OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices.

Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 88

OTC Beauty Magazine November 2014

Editorial Letter

Mix it Up! 섞어 버리세요!

November, thankfulness and community ; I’m not sure three words go together more perfectly, but here at OTC Beauty Magazine we are adding one more to the mix—hair!

In this issue we explore the wonderful world of hair

care. From the hottest products to hit the market and tips on how to nurture the fabulous grey hair trend, to the many benefits of Vitamin E and winter hair care tricks, we brush through all the facts. Long, short, natural, commercial, curly or straight, all hair types and how to care for them are covered in this issue.

In addition to the beauty news within these covers,

business advice articles on how to make sure your store is successful as you round out the 4th quarter can also be found.

Being thankful for your customers can make respect and courtesy come second nature. Also, in this technology-savvy world we live in, having a social media presence can only help your sales and prominence in your community. Why not log on and give it a tr y?

So read on to find out how hair has a special place

in this month that is typically dedicated to gratefulness. Don’t forget to be thankful for all of your blessings this season, and remember: whether you’re adding an extra ingredient to that Thanksgiving casserole, supporting a new charity or tr ying a new hair color, always mix it up!

11월, 감사, 그리고 지역 사회. 이 세 단어가 완벽히 함께 갈 수 있는지는 잘 모르겠지만, OTC 뷰티 매거진에서는 이 혼합을 위해 한 가지를 더 추가하였습니다. 그것은 헤어입니다!

이번 호에서 우리는 멋진 헤어 케어 세계를 탐구하게 될 것입니다. 마켓을 강타하고 있는 가장 핫한 제품과 멋진 흰머리 트랜드를 육성하는 방법에 관한 조언부터, 비타민E의 효능과 겨울철 헤어 케어 방법까지, 모든 내용들을 망라하고 있습니다. 긴머리, 짧은 머리, 네추럴, 상업용 헤어, 컬 혹은 스트레이트까지, 모든 형태의 헤어와 그 관리법에 관해 이번 호에서 다루고 있습니다.

뿐만 아니라, 이번 호에 실린 뷰티 뉴스에서는 여러분의 매장을 4/4분기에도 성공으로 이끌 수 있는 방법에 관한 비즈니스 조언 기사도 다루고 있습니다. 여러분의 고객에게 감사하는 마음은, 존중과 예의를 몸에 베게 만들 수 있습니다. 또한, 우리가 살고 있는, 이 기술이 발달한 세상에서, 소셜 미디어의 존재를 갖는 것은 당신의 매출에 도움이 될 뿐 아니라 커뮤니티 내에서 명성을 얻는데도 도움이 됩니다. 한번 시도해보지 않을 이유가 없지 않습니까?

특별히 고마운 마음에 좀 더 집중하는 이번 달에, 특별한 장소를 위해 어떤 헤어가 어울리는지에 관해서도 읽어보세요. 이 계절 여러분을 축복하는 모든 것에 감사하는 것도 있지 말고 기억하세요. 추수감사절 음식에 추가로 양념을 더하든, 새로운 자선 단체를 지원하든, 혹은 새로운 헤어 컬러를 시도하든, 항상 함께 어울릴 수 있게 섞어 버리세요!

Editor, hmcneal@otcbeautymagazine.com 10

OTC Beauty Magazine November 2014

July 2012OTC Beauty Magazine

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Expert Advice

by Dr. Edward Tony Lloneau

프레싱 콤의 템퍼링 방법과 이유

his should be the first thing mentioned in the chapter on pressing and curling in textbooks. The purpose of tempering is two-fold. Most pressing combs are made of brass, and brass is made up of molecules that are all facing one way that do not come into contact with one another. Tempering alters this.

The procedure for tempering is to place the comb in the stove designed for heating it, then allow it to get extremely hot (much hotter than would be practical for use on the hair). Remove it from the stove and submerge or coat the hot brass with generous quantities of petroleum or pressing oil. After allowing it to cool down naturally, remove the oil by rinsing under hot water. What happens is that the molecules in the brass move around and come in contact with each other and become interlocked; the end result will be all molecules are touching each other directly and indirectly from one end of the brass to the other.

The purpose of tempering is that it allows the brass to hold heat evenly from one end to the other, even if only one area of the brass actually comes into contact with the heating source. In other words, if only the tip or the center of the comb comes into contact with the heat from the stove, the heat will be transferred to the rest of the comb by interlocking molecules; thus eliminating hot and cool spots that could cause uneven transfer of the heat from the comb to the hair.

The purpose of coating the comb with oil is because heat will cause the brass to expand, creating small microscopic cracks, crevices and pit holes in the brass. These areas will fill up with the oil and when the brass cools down the cracks, crevices and pit holes will close as the brass retracts, trapping the oil within the brass. This allows for a smoother press due to locked in lubrication in the comb. Every time the comb is used, the tempering process will become more and more imbedded into the brass so the more it is used, the better the results will be. Another reason for tempering is to burn the polish off the brass that was used by the manufacturer to enhance a new appearance. If the polish is not burned off then the comb could stick to the hair, causing burning and breakage of the hair.

교

과서의 프레싱과 컬링에 관한 내용을 다루는 부분에서 이것은 가장

첫번째로 언급되어야만 하는 것이다. 템퍼링의 목적은 두가지이다. 대부분의 프레싱 콤은 황동으로 만드는데, 황동은 서로 접촉하지 않고 한 방향으로 모두 향하고 있는 분자로 구성되어 있다. 템퍼링은 이것을 개조한다.

템퍼링 절차는 가열을 위해 설계된 스토브 위에 comb(빗)을 올리고,

아주 뜨거워질 때까지 둔다(실제로 모발에 사용할 수 있는 것보다 훨씬 뜨거운 정도). 스토브에서 꺼낸 다음, 충분한 양의 석유나 프레싱 오일을 뜨거운 황동에

코팅한다. 황동 내의 분자들이 이리저리 움직이면서 서로 접촉하다가 맞물리게 된다. 결과적으로 모든 분자들은 황동의 한쪽 끝에서 다른 쪽으로 서로 직접 간접적으로 접촉하게 되는 것이다.

템퍼링의 목적은, 비록 실제로 단지 황동의 한 부분만이 가열원과

접촉하게 되긴 하지만, 황동의 한쪽 끝에서 다른 쪽으로 고르게 가열되게 하는 것이다. 다시 말해, 단지 빗의 끝부분이나 중앙 부분이 스토브로부터 나오는

열과 접촉하지만, 열은 서로 맞물린 분자들에 의해 빗의 나머지 부분으로 전달될 것이다. 따라서 모발에 사용할 때 뜨거운 부분과 차가운 부분이 있어서 열이 고르지 않게 전달될 수 있는 요인을 제거하게 되는 것이다.

오일로 빗을 코팅하는 목적은 열이 황동을 확장시키면서 황동 내에

미세한 균열과 틈, 구멍을 만들게 하기 때문이다. 이 부분은 오일로 채워지게 되고 황동이 식으면, 균열과 틈, 구멍은 황동이 수축하면서 닫히게 되며, 황동 안에 오일이 갖히게 된다. 이것은 빗 내부에 윤활제가 들어있어서 더욱

부드러운 프레스를 줄 수 있게 한다. 매번 빗을 사용할 때, 템퍼링 과정은 점점 더 황동으로 침투되어서, 더 많이 사용할수록 나은 결과가 나타날

것이다. 템퍼링의 또 다른 이유는 제조 과정에서 새 제품임을 돋보이게 하기

위해 황동에 칠해 놓은 광택제를 태워서 벗기는 것이다. 광택제가 타서 벗

겨지지 않으면 빗이 모발에 달라 붙어서 모발이 타거나 부서지는 원인이 될 수가 있다.

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.), and sanctioned through Howard University in Washington, D.C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Tricology as it relates to ethnic cosmetology. He has written several books on this subject, and has authored many articles in trade magazine drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologist and students encounter on a daily basis. Contact Dr. Lloneau at liquidgoldbondng@aim.com or call 310-323-7100.

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OTC OTCBeauty BeautyMagazine Magazine December November2008 2014

December 2008 OTC Beauty Magazine

M A R K E T PLACE

Hot

HairFinds From styling creams and gels to conditioning treatments and shampoos, we have gathered the best in new hair products here.

Check them out and see what’s missing from your shelves.

Goodbye Breakage

The Gentle Treatment Sulfate-Free Creamy Coconut and Aloe Moisture Treatment Conditioner helps prevent breakage by restoring moisture to damaged, parched hair and nourishing dry scalp.

It leaves users with softer, more manageable and detangled hair with added body, fullness and amazing shine. www.johnsonproducts.com

Defining Custard

My DNA Defining Custard turns dry, frizzy, natural hair into springy, bouncy, soft, well defined, frizz-free curls or spirals, with less crunchiness. This alcohol-free formula is enhanced with Monoi de Tahiti and locks in moisture. Did we mention that it smells heavenly too? www.mydnacurls.com

It’s a Wrap!

Call it quits on the hunt for a great multipurpose product because here it is. The Lotta Body Wrap Me Foaming Mousse with Coconut and Shea Oils is not only a fast drying foaming mousse that leaves wraps soft and full of body, but it can benefit wash-and-wear styles too. Defining curls and taming frizz, this product deeply hydrates hair from the inside out, leaving it soft, nourished and brilliantly shiny. It’s also long-lasting and non-flaking! www.lottabody.com 16

OTC Beauty Magazine November 2014

Wicked Texture™

Giovanni Cosmetics is proud to present the definition of pomade with Wicked Texture™.

Allowing users to add wicked separation, style hair to the max and define hair with shine, this is one product you want to have on your shelves. There is also no parabens, lauryl or laureth sulfate, or dyes added to this product! www.giovannicosmetics.com

Perfect Primer

Prime, finish, strengthen and repair hair with Mizani’s Fiberfyl. The mineral oil and petrolatum free formula quickly absorbs into each hair fiber, plumping from the inside out— penetrating to help protect hair from damage.

It can be used alone or layered over and/ or under any styling product. This product is perfect for natural, transitioning and chemically treated hair. www.mizani-usa.com

Tropical Protection

Protect and repair hair from heat sources like ceramic flat irons and hair dryers with ON Natural’s Anti Aging Heat Therapy Silk Serum. This exceptional serum instantly eliminates frizz by smoothing and controlling unmanageable hair, all while boasting a delightful coconut-lime scent. Infused with silk protein, it coats strands delivering a layer of crystal-clear gloss for shiny, frizz-free results every day. www.thenextimage.com

November 2014 OTC Beauty Magazine

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M A R K E T PLACE Define Curls

Get glowing shine, healthy conditioning and ultimate manageability with Shea Solutions Curl Defining Gel. It provides beautiful definition and control to natural curls while boasting a product makeup that is sulfate and paraben free. This crunch-free formula eliminates frizz and maximizes healthy shine. www.sheasolutions.net

Bath Time Fun

Bath time is always a nurturing moment with Olive Babies 3 in 1 Conditioning Shampoo and Body Wash. This product boasts a hypoallergenic, sulfate-free and tear-free formula that gently cleanses babies’ delicate skin and hair. Derived from olive oil, aloe vera and oatmeal, it helps your customers keep their little one’s skin and hair soft and healthy.

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Humidity Defense™

The Humidity Defense™ Anti-Reversion Conditioner from Strength of Nature helps block the effects of humidity for unparalleled hair manageability, touchable softness and movement. Encourage customers to apply after every shampoo to achieve longer lasting straight styles without frizz, poofiness or reversion. For ultimate results, use as a part of the Texture Manageability™ System. www.beautifultextures.com

Worlds of Curls

Are your customers trying to create the perfect hairstyles, but simply can’t get all of their hairs to stay in the correct place? Introduce them to the Worlds of Curls Edge Gel with Olive Oil from J. Strickland. This non-sticky, non-greasy and lightweight formula gives extra tight hold for any style, all day. It leaves users with great shine without the flakes while olive oil nourishes and conditions hair. It is great for relaxed and natural styles. www.jstrickland.net

Shea Butter for Skin and Hair

The Mitchell Group’s unique Whipped Shea Butter is 100% natural and not only absorbs easily and provides extreme hydration to dry damaged skin, but can also greatly benefit hair health. It revitalizes dry, damaged hair and helps to increase circulation to the skin and scalp, restoring smooth skin and healthy, shiny hair. It is also excellent for those extra dry spots (on elbows, knuckles, knees, heels and feet) and minimizes scars, stretch marks and wrinkles without yielding clogged pores or greasy skin. www.mitchellbrands.com

Grow-Aid

Bobos Remi’s Vitamin Scalp Treatment, Grow-Aid, contains vitamins and natural oils to control hair loss and weak scalp. It provides nourishment to the scalp while helping antioxidant activity on the scalp and works to strengthen hair roots by increasing blood circulation to the scalp. It is not a medicine for remedy purposes, but vitamins help lessen hair woes. www.bobosremi.com

Break Up With Split Ends

Your customers need to end that unhealthy relationship they have with split ends, and they can with Smooth ‘n Shine Polishing Go Pro Gro Crème Oil. The lightweight oil strengthens and repairs hair while moisturizing hair and scalp, and sealing split ends. Enriched with AminoPro Keratin Cream, it truly is a tempting treat for damaged hair. www.smoothnshine.com

Hello There, Hydration

Infuse dry, brittle hair with intense hydration using Avalon Organic’s Deep Moisturizing Shampoo.

Fortified with awapuhi, mango, calendula and wheat protein for soft, vibrantly rehydrated and manageable hair, this is one amazing hair product.

It cleans without stripping moisture, restores a healthy moisture balance in hair and scalp, and strengthens to protect ends without weighing hair down. www.avalonorganics.com November 2014 OTC Beauty Magazine

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OTC Beauty Magazine November 2014

How should you sell it?

Courtesy of the American Academy of Dermatology

This month’s focus is...

the Fabulous Grey Hair Trend!

As a hair stylist and colorist with more than 35 years of experience, Linda Sweetman is the lady to turn to with hair concerns. For this reason we looked to her to learn about the new emerging trend of women wanting to glamorize their grey hair.

What do you think is bringing this trend to popularity, and are there ways to enhance this hair color hue?

“I am seeing a lot of women right now who are embracing their grey hair. I think this is an important new hair color trend with baby boomers who are starting to retire. Most of them are living very active lifestyles. These women want to look great, yet they don’t want the commitment of a hair color appointment every 3 weeks.

I am also working with a lot of women to help them get away from the high maintenance hair color and into a glamorous look that still enhances their hair color, yet with less upkeep. Many of these women need glosses, glazes and cellophanes to add sparkle and shine. Some are asking for darker and medium tones for a salt and pepper look to dimensionalize their grey hair color shades, rather than to go white.

Some of the many celebrities already showcasing this hair fashion trend are Jamie Lee Curtis, Diane Keaton and Kathy Bates. They still look great, fresh and fashionable. While many more mature clients will add hair color with highlight services, the trends for some of these women are with more natural looking monochromatic and multi-dimensional hair color designs with soft, loose and beautiful hair.

I find that the younger hair designers are afraid to embrace this trend, yet it is a wonderful new opportunity that we must recognize.”

If you have input you’d like to share regarding this question, send an email to hmcneal@otcbeautymagazine.com. Your response could be featured in the December issue!

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Linda Sweetman Hair Colorist www.DavidsBeautifulPeople.com

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어떻게 판매할 것인가? 이 달의 판매 초점은 ...

멋진 흰머리 트랜드! 헤어 스타일리스트이자 컬러리스트로 35년 이상의 경력을 가진 Linda Sweetman은 헤어에 관한 걱정이나 염려에 관해 우리가 도움을 구할 수 있는 여성이다. 이런 이유에서 우리는 자신들의 흰머리를 매력적으로 만들고자 하는 여성들의 새로운 트랜드에 대해 알아보기 위해 그녀를 만났다.

이 트랜드가 인기를 얻고 있는 것은 무엇때문일까요, 그리고 이 헤어 컬러 색조를 향상시킬 수 있는 방법이 있는지? “자신들의 흰머리를 있는 그대로 받아들이고 있는 많은 여성들이 있습니다. 이것은 은퇴를 시작하는 베이비 부머들에게 중요한 새 헤어 컬러 트랜드라고 생각합니다. 그들 대부분은 매우 활동적인 라이프 스타일로 살고 있습니다. 이 여성들은 더 멋져보이길 원하지만, 3주에 한번씩 꼬박꼬박 헤어 컬러를 위한 예약을 원치는 않습니다.

저는 또한 그들이 고도의 관리가 요구되는 헤어 컬러에서 벗어나서, 손이 덜 가지만 자신의 원래 헤어 컬러를 여전히 강화할 수 있는 매력적인 모습을 가질 수 있도록 돕기 위해서 많은 여성들과 일하고 있습니다. 이런 여성들의 대부분은 스파클이나 광택을 추가하기 위해서 광택제나 글레이즈, 셀로판이 필요하죠. 어떤 사람들은 흰색 대신, 그들의 흰머리 색조를 입체적으로 보이도록 하기 위해서 소금과 후추를 섞은 듯한 더욱 진한 중간 톤을 요청하기도 합니다.

유명 인사들 중에Jamie Lee Curtis, Diane Keaton , Kathy Bates 등은 이미 자신의 헤어 패션 트랜드를 선보이고 있습니다. 그들은 여전히 멋지고, 신선하며 세련되어 보입니다. 더욱 많은 성인 고객들이 하이라이트로 헤어 컬러를 추가할 것이지만, 여성들 중 일부의 트랜드는 부드럽고 느슨하며 아름다운 단색과 다차원적인 헤어 컬러 디자인으로 보다 자연스러운 모습을 하고 있습니다.

젊은 헤어 디자이너들이 이런 트랜드를 받아들이는 것을 두려워하는 듯 보입니다만, 이것은 우리가 반드시 인식해야 할 아주 멋진 새로운 기회입니다.”

이 문제에 관해 여러분의 의견을 공유하고 싶은 분들은, hmcneal@otcbeautymagazine.com로 이메일 보내주세요. 여러분의 의견은 12월호에 게재됩니다!

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OTC Beauty Magazine November 2014

Linda Sweetman Hair Colorist www.DavidsBeautifulPeople.com

July 2013 OTC Beauty Magazine

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by Zino Ferlando

Uses of Vitamin E Capsules or Oil for Skin and Hair Y

ou might have noticed that almost all beauty products have Vitamin E as their main ingredient. Vitamin E not only treats high blood pressure, heart diseases and other health problems, but is also beneficial for skin and hair. There are many ways of using Vitamin E capsules or oil for skin and hair, and we’ll explore some of them here.

Vitamin E helps in removing all scars from skin except acne. It can remove stretch marks, sunburns, pimple marks, burn marks and injury marks. Vitamin E helps to rejuvenate skin and helps in the growth of new cells. The new cells make skin healthy and glowing.

Here are few uses and benefits of Vitamin E capsules or oil.

Wrinkles and Aging Spots: Vitamin E helps in removing age spots. It also helps in reducing signs of aging by fading away wrinkles. It prevents wrinkles by blocking formation of free radicals, and it also boosts production of collagen that makes skin elastic. Vitamin E boosts the production of new cells and rejuvenates the skin, making it healthy and glowing.

Soft Skin: Vitamin E can be used as a night cream once in a week to get baby soft skin. Vitamin E has antioxidants which protect skin cells and prevent formation of free radicals that damage skin.

Brown Spots: Brown spots on the skin are caused by free radicals, aging and poor liver function. Vitamin E oil repairs free radical damage and prevents their formation as well. Apply Vitamin E oil or a capsule’s gel on brown spots to lighten them and also to make skin elastic.

Stretch Marks: Vitamin E helps in healing scars and stretch marks. Cut the Vitamin E capsules and apply the gel on the affected area; apply until the marks or scars fade away.

Burns: Vitamin E is effective in healing small burns. After the burn cools off, apply Vitamin E oil on the affected area and rub gently.

Hair: Cut the Vitamin E capsule and apply it directly to the hair. Regular use of this gel makes hair shiny and smooth. Use of Vitamin E also speeds up hair growth.

Cuticles: Vitamin E oil is very effective for treating dry and cracked cuticles. Apply few drops of oil on nails and cuticles to make them smooth and prevent them from cracking.

Vitamin E is safe for use on skin. It can be used daily if mixed with cream or moisturizer; otherwise it can be used thrice a week directly. However, it can have side effects on acne and acne scars. So, don’t use it on acne.

Otherwise, Vitamin E is good for sensitive skin too.

Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/supplements-andvitamins-articles/uses-of-vitamin-e-capsules-or-oil-for-skin-and-hair-6051898.html

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November 2014 OTC Beauty Magazine

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OTC Beauty Magazine April 2014

April 2014 OTC Beauty Magazine

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K-t-K

Knowledge to Know

by Rachel Broune

Winter Hair Care Routine 겨울철 모발 관리 In the winter season, the hair becomes dry due to cold winds and indoor heating. Thus, it’s very important that we take proper care of our hair during winters to prevent it from damage. It’s much easier to maintain short hair as with the long hair. In fact, even if you live in a moderate climate, experts say you’re still susceptible to hair-raising changes as the seasons pass. Diet and lifestyle are two major factors that influence the health of the hair. Poor diet, illness and deficiencies of any particular vitamin and mineral affects the quality of hair and problems like dandruff, thinning hair, balding, premature graying etc. spoil the hair.

Tips for winter hair care: 1. Do not dry your hair using blow dryers as this can be very damaging. Also, do not subject your hair to harsh treatments like perming, crimping, coloring or streaking just to look good.

2. An easy way to combat static is to spray a small amount of hair spray on your hairbrush when you are done styling and brush it through from top to bottom. 겨울철에는 찬바람과 실내 열기로 인해 모발이 건조해진다. 따라서, 겨울동안 모발 손상을 방지하기 위한 적절한 모발 관리 를 취하는 것이 중요하다. 긴 머리는 짧은 머리를 관리하는 것만큼이나 쉽다. 사실, 당신이 적절한 온도에 살고 있다고 하더 라도, 계절이 지날때마다 모발 성장의 변화에는 여전히 취약하다고 전문가들은 말한다. 식습관과 생활 방식은 모발 건강에 영향을 주는 주된 요소이다. 취약한 식습관이나 질병, 특정 비타민이나 미네랄의 결핍은 모발의 질에 영향을 주며, 비듬이나 가는 모발, 탈모와 같은 문제는 물론, 일찍 흰머리가 생기거나 모발을 망치게 된다. 겨울철 모발 관리 방법: 1. 드라이어로 모발을 말리지 마라. 이것은 아주 큰 손상을 가져올 수 있다. 또한, 단지 좋아 보인다는 이유로 퍼머나 고데, 염색 및 모발 탈색과 같은 강한 손질을 하지 마라.

2. 정전기 방지를 위한 쉬운 방법은 소량의 헤어 스프레이를 브러쉬에 뭍여, 스타일링 중에 위에서부터 아래로 빗어주는 것 이다.

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K-t-K 3. Avoid exposing your hair to frequent coloring, streaking, or ironing as they can rob your hair off its moisture and it is advisable to avoid or limit heating appliances use on your hair.

4. During the winter months, wash your hair less often (your hair gets oily and sweatier in the summer than in the cooler seasons.) Also, make sure to not go outside with wet hair; if one goes outside with their hair wet they are taking the chance of freezing your hair, causing breakage as a result.

With the onset of cooler temperatures and the diminishing hours of sun comes a new set of hair care demands:

3. 잦은 염색이나 탈색, 혹은 아이언에 모발을 노출시키지 마라. 이것은 모발에서 수분을 뺏 어낼 수 있기 때문이다. 모발에 전열 기구 사용을 피하거나 제한할 것을 권한다.

4.겨울철에는 머리를 덜 자주 감아라 (시원한 계절보다는 여름철에 모발은 더 기름지고 땀 에 젖는다). 또한, 젖은 모발 상태로 외출하지 말아야 한다. 머리가 젖은 상태로 외출할 경 우, 모발이 얼어버릴 기회를 얻게 되며, 이것은 모발의 부서짐을 초래할 수가 있다. 낮은 온도와 줄어드는 태양 체감 시간의 시작과 함께 모발 손질에도 새로운 요구가 필요하다.

1. 덜 자주 머리를 감아라. 매일 머리를 감는 것은 아주 건조한 효과를 만들기 때문이다, 이 틀에 한 번 머리를 감고 본인의 모발 타입에 맞는 질 좋은 샴푸(거친 샴푸가 아닌)와 컨디셔

1. Wash your hair less frequently. Daily washing can have a very drying effect, so try washing your hair every other day and use a good quality shampoo (not a harsh shampoo) that is suitable for your hair type, and a good hair conditioner. A final rinse in cold water can add shine.

2. To condition and moisturize dry, brittle hair, mash an avocado and apply to damp, clean hair. Leave on about 20 minutes, wrapping hair in plastic wrap and heating with blow dryer. Rinse and wash. Put on hand cream, touch the ends of your hair and scrunch to help deposit a bit more moisture where it’s needed most.

This thick and very rich emollient is great for parched, dry hair. Melt Shea Butter, and apply to hair as a hot oil treatment after shampooing. Comb thru and rinse for silky soft tresses.

3. Pamper strands once a week using an intensive repair treatment. This is an excellent way to inject moisture into your hair and keep it looking and feeling glossy.

4. Also try massaging hair with aloe vera gel for a few minutes for a deeper conditioning. This helps to soften your hair significantly.

너를 사용하라. 차가운 물로 마지막 헹구는 것은 모발에 광택을 더할 수가 있다.

2. 건조하고 부서지기 쉬운 모발에 컨디셔닝과 수분을 보충하기 위해서는 아보카도를 으깨 어 깨끗하게 젖은 상태의 모발에 바른다. 20분 정도 그대로 두었다가 비닐랩으로 모발을 감 싸고 드라어로 열을 가한 후 깨끗이 씻어낸다. 핸드크림을 손에 바른 상태로, 모발의 끝부분 을 만져주면 모발에 수분을 좀 더 보충하는데 도움이 된다. 이 두껍고 아주 풍부한 유연제는 마르고 건조한 모발에 아주 좋다. 시어 버터를 녹여서 샴푸 후에 핫 오일 트리트먼트로 모발 에 바른다. 천천히 빗어 주고 헹구면 아주 부드러운 모발이 된다.

3. 주 1회 집중 보수 트리트먼트로 모발을 소중히 다루어라. 이것은 모발에 수분을 주입하고 보이는 것 뿐 아니라 광택의 느낌까지도 유지할 수 있는 아주 좋은 방법이다.

4. 알로에 베라 젤로 몇 분간 모발 마자시를 하면 더 깊은 컨디셔닝이 될 수가 있다. 이것은 모발이 현저하게 부드러워지는데 도움이 된다.

5. 모발이 갈라지는 경향을 보일 때는, 주 1회(모발은 아주 빨리 자란다) 끝부분을 잘라주어 서 끝이 갈라지는 것을 방지한다.

5. As this is a time when hair tends to split, trim hair once a week (hair grows very fast) to prevent split ends from working their way up the hair shafts.

주 1-2회 정도 오일 마자시로 모발을 손질하는 것을 결코 잊지 말아야할 것이다. 그 후, 뜨

6. Treating hair with an oil massage once or twice a week is something which one should never forget. Afterward, dip a towel in hot water, squeeze out the water, and wrap towel around your head. Keep it on for 5 minutes. Repeat the hot towel wrap three or four times. This helps the hair and scalp absorb the oil better.

는데 도움이 된다.

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거운 물에 적신 타월의 물기를 짜서, 머리 전체를 타월로 감싼다. 5분 정도 그대로 둔다.

3-4회 정도 뜨거운 타월 랩을 반복 실시한다. 이것은 모발과 두피가 유분을 더욱 잘 흡수하

Article courtesy of articlesbase.com. You can find the article at: http://www. articlesbase.com/fashion-articles/winter-hair-care-routine-374658.html

K-t-K

Knowledge to Know

by Joshua Fox, M.D.

Want Glowing Skin?

Tips on eating the best foods for healthy skin

빛나는 피부를 원하는가? 건강한 피부를 위한 최고의 음식을 먹는 방법 Keeping skin clean and moisturized is important, but how can we achieve vibrant, fabulous skin from the inside out? It all comes back to the foods we eat! A diet rich in healthy, nutrient-dense foods does more than nourish our insides—it shows on the surface, making the difference between sallow, dry skin and an outer fabric that’s soft and resilient.

The old cliché “We are what we eat,” really is true. What we eat helps determine not only how healthy our skin appears, but also how well it fends off perils such as too much sun. Eating a balanced array of foods is the top way to ensure we look our best while we’re feeling our best.

Foods for healthier skin If you think that a diet incorporating fruits and vegetables, whole grains, healthy fats and other nutritious choices contributes to healthier skin, you’re right! But certain foods are particularly effective at boosting the glow in your complexion and keeping skin supple. They include: •

•

•

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Blueberries, strawberries, blackberries and plums: The high antioxidant content of these yummy fruits is key to their skin power, since antioxidants protect cells from damage from “free radicals” such as sun exposure. This same damage protection helps guard against premature aging.

Green tea: Not only is green tea refreshing, but it also releases catechins, a type of antioxidant with anti-inflammatory and anti-cancer properties.

Drinking two to six cups per day can help prevent skin cancer and may reverse sun damage by neutralizing the changes appearing in sun-exposed skin, according to a 2007 study in The Journal of Nutritional Biochemistry.

Low-fat dairy products: Vitamin A—considered one of the most vital components of skin health—is abundant in low-fat dairy sources such as yogurt and skim milk. The form of Vitamin A in dairy products happens to be “true A,” a form that is bioavailable to everyone and impacts skin cell health.

OTC Beauty Magazine November 2014

피부를 깨끗하고 충분한 수분을 보유한 상태로 유지하는 것은 중요하다. 그렇다면, 우리는 어떻게 몸 안에서부터 활기차고 멋진 피부의 상태를 얻어낼 수가 있을까? 이것은 모두 우리가 먹는 음식으로부터 나온다! 건강하고 영양가 높은 음식을 충분 히 섭취하는 것은 몸의 내부에 영양을 공급하는 것 이상이다. – 이것은 밖으로 보여 지고, 건조한 피부와는 확연한 차이를 보이며 밖으로 드러나는 피부를 부드럽고 탄 력있게 만든다.

오래된 표현 중에 “우리는 우리가 먹는 그대로이다” 라는 말은 실로 사실 이다. 우리가 먹는 것은 단지 피부를 건강하게 보이는데 도움이 될 뿐 아니라, 과도 한 태양과 같은 위험을 물리치는데도 영향을 미친다. 균형잡힌 음식을 섭취하는 것 은 우리가 최고의 기분을 느끼는 동안 우리의 최선을 볼 수 있게 하는 으뜸 방법이 다. 건강한 피부를 위한 음식 만일 당신이 더욱 건강한 피부를 위해 과일과 야채, 전체 곡물, 건강한 지방과 다른 영양가들이 포함된 음식 섭취를 생각한다면, 제대로 하고 있는 것이다! 그러나 어떤 음식은 특히 피부 빛을 더욱 빛나게 하고 부드러운 피부를 유지하는데 특히 효과적 이다. 그것은 다음과 같다: • 블루베리, 딸기, 블랙베리, 그리고 자두: 다량의 항산화 물질이 포함된 이 맛있는 과일들은 피부에 힘을 실어주는 열쇠이다. 왜냐하면 항산화 물질은 자외선 노출과 같은 “활성 산소”로 인한 손상으로부터 세포를 보호하기 때문 이다. 이같은 손상 방지는 조기 노화로부터 보호하는데 도움이 된다.

• 녹차: 녹차는 상쾌함을 줄 뿐 아니라, 항염증과 항암 성질과 같은 산화 방지제의 종류인 카테킨을 함유하고 있다. 2007년 발표된 The Journal of Nutritional Biochemistry의 한 연구에 따르면, 하루 2-6잔의 녹차를 마시면 피부암을 예방하는데 도움이 되고 자외선에 노출된 피부에서 나타나는 변화 를 중화시킴으로써 자외선으로 인한 손상을 반전시키는데 도움이 된다고 한 다.

• 저지방 유제품: 비타민 A –피부 건강의 가장 중요한 구성 요소로 고려되 는 – 요거트와 탈지 우유와 같은 저지방 유제품에 풍부하다. 유제품에 함유 된 비타민 A의 형태는 “진짜 A”, 모든 사람이 생물학적으로 이용할 수 있고 피부 세포를 건강하게 만드는데 효과가 있는 형태로 발생한다.

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K-t-K •

Flaxseed, salmon, walnuts and canola oil: What do these foods have in common? All contain essential fatty acids, which fortify cell membranes.

Since cell membranes hold water in, stronger membranes help skin cells hold moisture, leading to younger-looking skin.

Tuna, turkey, Brazil nuts and whole-wheat products: All of these foods contain the mineral selenium, a nutrient helping to preserve a protein called elastin that keeps skin smooth and tight. Selenium may also help buffer against negative consequences of sun-damaged skin, according to research.

• 아마씨, 연어, 호두, 카놀라유: 이 음식들의 공통점은 무엇일까? 이것은 모두 세포막을 강화시키는 필수 지방산을 함유하고 있다. 세포막은 수분을 보유하기 때문에, 강한 세포막일수록 피부 세포가 수분을 보유하는데 도움 을 주고, 더욱 젊은 피부로 이어지게 한다.

• 참치, 터키, 브라질 너트, 통밀 제품 : 이 제품은 모두 미네랄 셀레늄을 함유하고 있는데, 이 영양분은 피부를 부드럽고 팽팽하게 유지하는 엘라스 틴이라고 불리는 단백질을 유지하는데 도움을 준다. 조사에 따르면, 셀레늄 은 또한 자외선에 손상된 피부의 부정적인 결과에 대한 완충 역할에도 도움 이 된다.

Treat yourself to healthier skin While the list of skin-boosting foods is far from boring, many will be happy to learn it also includes a well-loved treat: dark chocolate. Also esteemed for its heart-healthy properties, dark chocolate contains flavonols, antioxidants that reduce roughness in the skin and protect against sun damage.

Another food recommended for skin health isn’t a food at all, it’s water. Good hydration is such a huge part of overall health—and something that most people take to heart—that it’s gratifying to know that water also plays an important role in keeping skin looking younger and more healthy.

Truly, there are so many tempting dietary options to boost skin health that it’s not at all difficult to strive for variety as you’re making healthy choices. Just a small effort to eat well pays off in ways everyone can see.

건강한 피부를 위해 노력해라. 피부 강화 식품 목록들이 아주 많이 지루할 수도 있지만, 많은 사람들이 거기에 아 주 사랑받는 다크 초콜렛과 같은 것들이 포함된 것을 알면 기뻐할 것이다. 다크 초 콜렛은 심장 건강 성분뿐 아니라 피부의 거침을 줄여주고 자외선으로 인한 손상으 로부터 보호 작용을 하는 산화 방지제인 프라보놀을 함유하고 있다.

피부 건강을 위해 권장되는 또 다른 음식은 음식이 아닌, 바로 물이다. 좋은 수분은 전반적인 건강의 중요한 부분으로 – 대부분의 사람들이 마음에 새기 고 있는 것이며 – 물은 또한 보다 젊고 건강한 피부를 유지하기 위해 중요한 역할 을 한다는 것을 알고 있다는 것이 다행스러운 일이 아닐 수 없다.

진정으로, 피부 건강을 증진시킬 수 있는 너무도 많은 유혹적인 식이법 들이 있으며, 당신이 건강한 선택을 하는데 있어 이런 다양한 노력들은 전혀 어렵 지 않다. 잘 먹기 위한 작은 노력은 모든 사람들이 본인의 아름다움을 볼 수 있게 만들어 줄 것이다.

•

Joshua Fox, M.D., is board certified and specializes in dermatology at Advanced Dermatology P.C. Advanced Dermatology P.C. and the Center for Laser and Cosmetic Surgery (New York and New Jersey) is one of the leading dermatology centers in the nation, offering highly experienced physicians in the fields of cosmetic and laser dermatology as well as plastic surgery and state-of-the-art medical technologies. www.advanceddermatologypc.com

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OTC Beauty Magazine November 2014

Urban Call Briefs

by Lafayette Jones

Giving Back to Our Community This month’s edition of Urban Call Briefs features another group of “Role Models Beyond Beauty” who are doing wonderful things in our community.

“Role Model-Beyond Beauty” has been a Sophisticates Black Hair Styles and Care Guide magazine feature for more than 25 years. It highlights women of color who have made significant advances in their careers and who have given back to their communities. Nearing its 100th edition, the column has honored black women in a wide range of fields.

The column portrait art by commissioned artist Leo Rucker is also an art exhibition of 180 pastel portraits with the Role Model story about these accomplished women and their distinguished careers are in the personal collection of beauty industry leaders Sandra and Lafayette Jones. Visit RoleModelBeyondBeauty.org and the SMSi-Urban Call YouTube Channel (http://youtu.be/2VHP8iadIB8). In August 2013 the Role Model Beyond art portraits and editorial were featured at the National Black Theater Festival held bi-annually in Winston-

Lafayette Jones

Salem, NC where more than 30,000 festival participants had an opportunity to view the exhibition at The Sawtooth School of Visual Art.

The column is written by beauty industry and icon, Lafayette Jones and is co-authored by his daughter, Bridgette Miller Jones, who joined as co-columnist five years ago.

Bridgette is a 2011 Spelman graduate and now East Carolina School of Dental Medicine candidate (2015). The “Role Model Beyond Beauty” column originally debuted as a touring 180+ piece art collection and exhibition.

The expanded exhibition opened for a second year in Winston-Salem, NC, the City of the Arts. Selected pastel portraits of the large collection commissioned by Sandy and Lafayette Jones and illustrated by Artist Extraordinaire Leo Rucker were shown July 13—August 9, 2015 in the Milton Rhodes Sawtooth. A handful of profiles are included in this OTC Beauty Magazine edition.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi).

For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceeding article is the property of SMSi – Urban Call Marketing, Inc. and May not be reproduced without written permission from the author.

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Urban Call Briefs Sarann Knight Preddy Las Vegas, NV Entrepreneur and Community Activist There is an old saying that mentions we must “play the hand that we were dealt,” facing life and its obstacles for what they are and strategizing for the best possible success. Sarann Knight Preddy, entrepreneur and community activist certainly validates that “playing the hand we are dealt is worthwhile.” Her successes and commitment to her community is immeasurable. Making history as the first woman of color to own a non-restricting gaming license in the world, Preddy used her niche for entrepreneurialism and leadership to transform the $8.5 billion gaming business in Las Vegas and her community.

Born in Eufaula, OK in 1920, Preddy inherited her edge on entrepreneurship from the successful business skills of her parents who owned a meat market, restaurant and construction company. After graduating from Dunbar High School in Okmulgee, OK, she moved to Nevada with her family and husband in 1942. There, she was inspired to go into the gaming business after she took her first gaming job as a keno writer at the Cotton Club.

After a series of gaming jobs, Preddy was offered an opportunity to purchase her own gambling establishment. With the help of her family she purchased the Lincoln Bar in Las Vegas, making her the first woman of color to own a non-restricted gaming license in the world in 1951. She later obtained ownership of other gaming institutions like the Play House Lounge, The People’s Choice and the Moulin Rouge, the first integrated hotel casino and her most famous business investment.

Throughout her career Preddy interacted with legends like singer Nat King Cole, Sammy Davis, Jr. and blues singer B.B. King.

After endeavors preventing her from renewing her gaming license and financial setbacks, Preddy closed the Moulin Rouge during the late 1990s. After the hotel burned down in 2003, Preddy had its location declared as a historic landmark. Besides conducting business in the gaming industry, Preddy also owned a dress store and dry cleaners on the Las Vegas strip.

Preddy’s financial success allowed her to become a prominent member of her community. She was active in civil rights, serving as president of the National Association for the Advancement of Colored People (NAACP) of Hawthorne, NV, and created the first NAACP Women’s Club. She was also very politically active.

In 1981, she ran for Las Vegas City Council, becoming the first woman to win the primary and advance to the general election. She also served as co-founder of the Barbara Jordan Democratic Club.

Preddy has won a number of awards and honors throughout her lifetime for her entrepreneurial and community contributions. She was recently inducted into the Smithsonian Institution, awarded a US Postal Black History Stamp in 2008 and received the NAACP Humanitarian Award in 2000.

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At the age of 90, Preddy continues to remain active in her community through her church and other community organizations. She is currently working to organize the Las Vegas Black Historical Society to ensure the inclusion of African Americans in the story of Las Vegas. While she has played the best she could with the hand she was dealt, others can easily conclude that she is the best hand dealt to her community, family and business industry.

Cookie Johnson Wife, Mother, Entrepreneur and Health Advocate Cookie Johnson is as comfortable with these titles as she is in a pair of the jeans brand she launched — “Cjs.” The wife of legendary basketball player, Magic “Earvin” Johnson, she stood by the star athlete when it was announced that he was HIV-positive and could no longer play basketball. Today, she and Magic work together on an HIV/AIDS awareness campaign in black communities. According to the Center for Disease Control, black Americans are 13 percent of the population, but have 49 percent of newly diagnosed AIDS cases. Because Cookie is in good health and Magic is living well with an HIV positive diagnosis, the couple wants to demonstrate that it is possible to rise above the disease. Cookie’s message in the “I Stand with Magic” campaign launched by the Magic Johnson Foundation is to tell black women to get tested and to learn everything they can about HIV/AIDS.

Cookie’s jeans line comes with faith inspired names like “Grace” for the bootcut line; “Truth” for the high-waist, wideleg version; “Love” for the boyfriend; “Joy” for the legging, and “Glory” for the pleated jean. Becoming a fashion entrepreneur is not a cameo role for Cookie. She pursued a degree in clothing and textiles at Michigan State University in East Lansing, Mich. Her next big move was to an Ohio department store where she became a buyer.

“I was in my element,” she says. “It was a thrill to fly to New York every season, to have appointments all day long, to select the clothes that would grace my department, and finally to see the end result on a happy customer.”

When she moved to Los Angeles she worked for a junior sportswear company and then for LA Mart where she evaluated new lines and determined buyers’ schedules. Not finding jeans to fit her own healthy size 8 body, Cookie Johnson pulled out all the fashion stops.

“I knew there was a hole in the market; it couldn’t just be me. Top designers were excluding this demographic.” She met with Michael Glasser (Seven and Citizens founder) and the Cj line of jeans was born. The brand’s secret—more room for the curvy woman and a denim fabric that stretches.

Cookie is involved in the Successful Youth Women’s Program at her church, the West Angeles Church of God in Christ, where she teaches teenage women. She is also involved with “Have I Got a Story to Tell,” an All Trees Productions project in which entertainers tell inspirational stories through word or song.

There’s one more key role on Cookie Johnson’s resume: that of mother. She and Magic have three children—Andre, Earvin Johnson, III (EJ) and Elisa.

training and advocacy. You can stay connected with Alisha Thomas Morgan at www.facebook.com/alishathomasmorgan and www.twitter.com/@alishamorgan.

Alisha Thomas Morgan Member of the Georgia State House of Representatives Alisha Thomas Morgan is a courageous champion for justice, equality and empowering communities. She made history at age 23 by becoming the first African-American to serve in the Georgia House of Representatives for Cobb County. Elected to her fourth term in November 2008, winning over 72% of the vote, at age 31 Morgan remains the youngest female member of the entire Georgia General Assembly. A powerful political voice, inspirational speaker and empowering trainer, Morgan is one of today’s trailblazing architects for change.

As a member of the Georgia House of Representatives, Morgan serves on the Children and Youth, Education, Health and Human Services, and Governmental Affairs Committees. Morgan has become a statewide leader in the movement for education reform, bringing together an alliance of civil rights activists, education advocates, and faith communities to work with both parents and students to bring real change to Georgia’s education system. An advocate for more parental options in education, Morgan was instrumental in passing HB 881 during the 2008 legislative session—a historic bill that created the Georgia Charter Schools Commission, offering an alternate route for groups and companies seeking to establish charter schools. In 2009, she launched the “Closing the Achievement Gap” Campaign, assembling K-16 stakeholders for the first time in recent history to comprehensively identify ways to level the playing field in public education and prepare students to compete in a global market. Additionally, Morgan forged a bipartisan coalition and succeeded in passing the landmark education reform legislation HB 251, which empowers parents to access more options within the public school system. Other pending legislation includes a bill creating a “Closing the Achievement Gap” Commission to study best practices to decrease education disparities in Georgia.

A rising star on the national scene, Morgan helped develop the Young Elected Officials Network—a national non-profit program she helped developed, dedicated to connecting and supporting progressive elected leaders under the age of 35. Morgan is a sought-after speaker and trainer, with clients including the Harvard University Black Policy Conference, the Yale University Women’s Campaign School, the Congressional Black Caucus Foundation and numerous other national agencies and organizations. Morgan has been featured in the New York Times, The Washington Post, and on both CSPAN and BET.

She has also launched Morganics, a people services company that focuses on public speaking, leadership development,

Vanetta Keys Over a decade ago, Vanetta Keyes found herself watching her teenage daughter struggle with obesity. A graduate of North Carolina A&T University and owner of Vanetta Stringfield Keyes, CPA P.C., she became eager to aid her child in embarking upon a healthy lifestyle and weight loss. She quickly came to the realization that there was a lack of community support in fighting this epidemic in children.

In 2002, a year when 16% of American children aged 6-19 were considered obese, Keyes decided to fill the void of support in the Atlanta-area and reached out to other concerned parents whose children were also suffering from obesity. Those interactions led to Keyes founding The Center Helping Obesity in Children End Successfully, Inc. (C.H.O.I.C.E.S.), a grassroots organization created to spread awareness and fight the childhood obesity epidemic (choicesforkids.org). “So my goal, of course, is just to try and educate children and parents so they don’t experience some of the anguish [my daughter and I experienced],” said Keyes.

First Lady Michelle Obama who in 2010 launched Let’s Move! (letsmove.gov), a national program designed to combat childhood obesity in the U.S., partnered with C.H.O.I.C.E.S. in Atlanta. “None of these goals can be accomplished without people all across the country thinking big and working effectively to find solutions that work for their own communities,” expressed Mrs. Obama in a letter to Keyes.

Recognized for the improvement she’s made in her community, Keyes has been voted Atlanta’s General Mills’ Feeding Dreams Community Champion and awarded $10,000. She has also been featured on CNN.

C.H.O.I.C.E.S. makes over 50 annual trips to Atlanta afterschool programs and health fairs to educate children and parents on exciting ways to get active and eat smart. “[We teach children] to understand that you’re only allowed like 40 grams of sugar a day and if you drink a soda…you’ve already had your quota of sugar for the day,” explained Keyes.

According to the American Heart Association, 12.7 million American children are battling obesity. “We just try to work with families and have them understand that it’s just the small changes that you need to make in your lifestyle and over time change will come,” she passionately said.

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Business Tips

by Marsha Friedman

The 5 C’s for Building a Successful Business For All Those New Female Entrepreneurs 비지니스를 성공적으로 구축하기 위한 5 가지 C 모든 새로운 여성 기업가들을 위해 52

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S

mall businesses have made a huge recovery since the economic crash in 2008 and that’s good news for all of us. Since we account for 63 percent of new jobs, our success puts people back to work. That, in turn, helps us even more – people with paychecks buy stuff!

And here’s more good news: Women are launching more businesses than ever—1,288 a day, according to a recent analysis by American Express.

That’s up from 602 in 2011-12. Since 1997, women-owned businesses rose by 68 percent.

As a female entrepreneur who will soon celebrate my company’s 25th anniversary, I’m well aware of the challenges these brave new CEOs face.

I’m not exaggerating when I use the word “brave.” My experiences have taught me that courage is essential to launching and growing a successful business— particularly if you’re a woman. Why? Because we tend to be more risk adverse than men. We worry more about financial security and losing it all. Making the right decisions requires overcoming those fears.

Courage is one of what I call my 5 C’s for building a business.

They’re the guiding principles I’ve learned through the ups and downs and all the mistakes. If I rely on the C’s as a sort of compass, I find I can always guide us back to smoother waters.

소규모 기업들은 2008년 경제 충돌 이후 엄청나게 회복을 하였으며, 이것은 우리 모두에게 좋은 소식이다. 우리는 새로운 일자리의 63%를 차지하고 있기 때문에, 우리의 성공은 사람들에게 다시 일자리를 제공하는 것이다. 그것은, 결과적으로 월급을 받는 사람들이 물건을 구입함으로써 우리를 더욱 도와주게 되는 것이다!

여기 더 좋은 소식이 있다. 아메리칸 익스프레스의 최근 분석에 따르면, 하루 1,288개 업체의 여성 비즈니스가 시작되고 있다. 이것은 201112년 602개업체와 비교하면 상당히 증가한 숫자이다. 1997년 이후, 여성 소유의 비즈니스는 68% 상승했다.

우리 회사의 25주년을 곧 축하하게 될 여성 기업가로서, 나는 이 용감한 새로운 CEO들이 직면하는 도전을 잘 알고 있다. 내가 “용기”라는 단어를 사용할 때 나는 과장하지 않는다. 내 경험은 내게, 용기란 성공적인 사업을 시작하고 성장시키는데 필수적이라고 가르쳤다. – 특히 당신이 여성이라면. 왜? 우리는 위험 요소에 있어서 남성보다 더 불리한 경향이 있기 때문이다. 우리는 재정적인 보안이나 모든 손실에 대해 더 염려한다. 바른 결정을 내리는 것이 이러한 두려움을 극복하는데 요구된다.

용기는 비즈니스를 구축하기 위한 나의 5가지 C 가운데 하나이다. 그것들은 내가 모든 기복과 실수를 통해 배운 원칙들을 가이드해주고 있다. 만일 내가 일종의 나침반처럼 이 C들에 의존한다면, 나는 항상 물이 부드럽게 흐를 수 있도록 우리를 안내할 수 있다는 것을 안다.

What are the C’s?

5가지 C는 무엇일까?

Caring: It starts with caring enough about yourself and your dreams to stay committed to achieving your goals. (Giving up is never a good option!) You have to care enough about yourself to firmly believe that you deserve success and the good things that come with it.

Just as important is caring about your staff and creating a positive work environment for them. Protect their sanity at work, and be supportive when stressful situations arise in their lives outside of work. And ensure everyone has the knowledge and tools they need to be successful.

None of us gets far at all if we don’t care about our customers. Give them the best exchange possible for their money; define expectations so that they understand the end product you are delivering and for which they are paying. Be willing to listen to their concerns, take responsibility for mistakes, and correct them.

Courage: Thirty years ago, I probably would never have said it takes courage to lead a small business, but without it, I assure you, you’ll fail. There are dragons and quicksand and dark woods all around. You’ll find them in the day-to-day problems, the obstacles you didn’t see lying in wait, the risks you must take, and the stresses involved with honoring your obligations to everyone working with and for you.

Trust me, your courage will grow every time you push your fear behind you and deal with what frightens you; which will also help you build confidence.

Confidence: Think of the many challenges you’ve faced in your life, and the many times you’ve overcome them. Bring that confidence to your business. Believing that you can reach for and achieve your short- and long-term goals is essential to getting you there.

Competence: Competence comes from knowledge and experience. Hone it by staying up on the trends and disruptions in your industry. One of the most important roles a CEO plays is as the visionary for his or her company. That means you can’t, and shouldn’t, take on jobs within your company for which you’re not qualified. You’ll make yourself miserable and your business will suffer. Hire an accountant to handle the financials.

Get marketing help if that’s not your thing.

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Caring(배려, 보살핌): 당신의 목표 달성을 위해 최선의 노력을 유지하기 위해서는 자신과 자신의 꿈에 대한 충분한 배려에서부터 시작한다. (포기는 결코 좋은 옵션이 아니다!) 당신은 마땅히 성공할 수 있으며 그것과 더불어 좋은 것들이 올것이라는 믿음을 굳건히 하기 위해서 스스로를 충분히 보살펴야한다.

마찬가지로 중요한 것은 당신의 직원들을 배려하고 그들을 위한 긍정적인 작업 환경을 창조하는 것이다. 직장에서 그들의 정신을 보호하고, 직장 밖의 그들의 생활에서 스트레스 상황이 발생하는 경우 지원해라. 그리고 모든 사람들이 성공에 필요한 지식과 도구를 가지고 있는지 확인해라.

만일 우리의 고객을 보살피지 않는다면 우리 중 누구도 전혀 성공할 수가 없다. 그들의 돈과 교환이 가능한 최고의 것을 그들에게 제공해라. 기대를 명확히 정의내려야만, 우리가 제공하고 그들이 지불하는 최종 상품에 대해 그들이 이해할 수 있다. 그들의 관심에 기꺼이 귀를 기울이고, 실수에 대한 책임을 지고 그것을 수정해라.

Courage (용기): 30년 전의 나는 아마 작은 사업을 이끌어 가기 위해서는 용기가 필요하다고 결코 말하지 않았을 것이다. 그러나 그것이 없다면, 나는 확신하건데, 당신은 실패할 것이다. 도처에 용들과 무덤과 어두운 숲들이다. 당신은 일상적인 문제 속에서 그것들을 발견할 것이다. 당신이 보지 못했던 장애물들이 숨어서 기다리고 있으며, 당신이 감수해야하는 위험들과, 당신을 위해 혹은 당신과 함께 일하는 모든 사람들에게 당신의 의무를 준수하는 것과 관련된 스트레스들을 발견하게 될 것이다.

나를 믿어라, 당신의 용기는 매번 당신 뒤에 있고 그것들과 싸워야하는 두려움을 밀어낼 때마다 성장할 것이다. 그것은 또한 당신이 자신감을 쌓아올리는데도 도움이 될 것이다.

As for employees, take the time to hire competent people who you’ll trust in their jobs—and then trust them!

Commitment: Stay dedicated to your goals no matter how difficult that becomes. That may mean taking painful measures, as it did for me after the 9/11 terrorist attacks put the brakes on the economy. There came a point for my business when all hope looked lost. I had to make drastic cuts, including letting go beloved employees. For more than a year, I ramped up marketing efforts, diversified our services, and took other steps to get the business out of the red. In 2005, I succeeded—and it has been upward and onward ever since.

Building my business has been one of the most rewarding experiences in my life. I get a lot of pleasure from helping our clients meet their goals. I enjoy coming to work and spending time with the team I’m blessed to call part of the family. We laugh loudly and often!

If you’ve recently launched a new business, know that you’ll encounter challenges. Don’t panic!

Remember the 5 C’s and forge ahead with caring, courage, confidence, competence and commitment.

Confidence (자신감): 당신의 인생에서 직면해 온 많은 도전들을 생각해봐라. 많은 시간, 당신은 그것들을 극복해왔다. 그 자신감을 당신의 비즈니스로 가져와라. 당신은 그것에 도달할 수 있고, 당신의 단기, 장기 목표를 성취할 수 있다는 믿음은 당신을 거기로 데려가는데 필수적인 것이다.

Competence (능력): 능력은 지식과 경험에서 비롯된다. 업계의 동향이나 혼란 상태를 항상 파악하므로써 능력을 연마해라. CEO의 가장 중요한 역할은 자신의 회사의 비전과 같다. 이것은 당신이 자격을 갖추지 않은 채, 당신의 회사에서 업무를 맡을 수 없으며 그래서도 안된다는 것을 의미한다. 당신은 스스로를 처참하게 만들 것이며 당신의 비즈니스는 고통 받을 것이다. 재정을 처리할 수 있는 회계사를 고용해라. 만일 그것이 당신의 일이 아니라면, 마케팅의 도움을 받아라.

직원에 관해서는, 당신이 그들의 일에서 신뢰할 수 있고 그 다음 그들을 신뢰할 수 있는 능력있는 사람을 고용하는데 시간을 들여라!

Commitment (약속): 그것이 얼마나 어려운 것이든 당신의 목표에 전념해라. 9/11 테러 공격이 경제에 제동을 건 후 내게 그랬던 것처럼, 그것은 고통스러운 것이 될 수도 있다. 그것은 모든 희망을 잃은 것처럼 보일 때 내 비즈니스에 정점으로 왔다. 나는 사랑하는 직원들을 보내는 것을 비롯해, 과감히 잘라내야만 했다. 1년이 넘도록, 마케팅에 더 노력했고, 우리의 서비스를 다양화하고, 비즈니스에 켜진 빨간 불 밖으로 나가려고 노력했다. 2005년, 나는 성공했고 – 그 후로 앞으로 계속 나아가고 있다. 내 비즈니스를 구축하는 것은 내 인생에서 가장 보람있는 경험 가운데 하나였다. 내 고객들이 목표를 달성할 수 있도록 도우면서 아주 많은 기쁨을 얻었다. 일하러 오는 것이 즐겁고 내 가족의 일원이라고 감히 부를 수 있는 내 팀원들과 시간을 보내는 것이 기쁘다. 우리는 종종 아주 크게 웃는다!

만일 당신이 최근 새로운 비즈니스를 시작했다면, 당신은 도전에 직면할 것임을 알아야한다. 당황하지 말라. 앞에서 말한 5가지 C를 기억하고 배려와 용기, 자신감과 능력 그리고 약속으로 정진해라.

Marsha Friedman is a 24-year veteran of the public relations industry. She is the CEO of EMSI Public Relations (www. emsincorporated.com), a national firm that provides PR strategy and publicity services to businesses, professional firms, entertainers and authors. Marsha is the author of “Celebritize Yourself” and she can also be heard weekly on her Blog Talk Radio Show, EMSI’s PR Insider every Thursday at 3:00 PM EST. Follow her on Twitter: @marshafriedman.

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Business Tips

by Pam Lontos and Troy Horne

What’s Love Got to Do with It? For Sales, It’s Everything 사랑이 무슨 관계가 있나? 판매에 있어서, 그것은 전부이다.

In today’s sales environment, having the most product knowledge and the best pitch or presentation can only take you so far. What really makes prospects and clients eager to buy from you is the amount of love they feel from you. Yes …

Love.

While most people think that love has no place in business—and especially in sales—quite the opposite is true. In reality, love is like a magnet. The more love you put out to others, the more you’ll attract positive outcomes (in this case, sales).

Realize, though, that the love required is not the romantic type, so you don’t have to date your clients or woo them with candy and flowers. Rather, love in sales is more about caring, showing compassion, and being genuinely interested in the other person. These kinds of emotional factors carry a lot of weight in today’s selling situations. Savvy salespeople know the value of love and display it to their clients daily. Here’s how you can too.

Acknowledge your prospects and clients.

It’s common for clients to go with a more expensive product or one with fewer features simply because they like the salesperson. If you think that doesn’t make sense, consider that the greatest human need is to feel appreciated. Often, the salespeople of the winning products simply made their client feel special.

Especially in today’s technology age where person-to-person contact is often limited to emails or texts, developing a real bond with others and showing love by acknowledging them is more important than ever. A little acknowledgement goes a long way.

Help others—with no strings attached.

Zig Ziglar once said, “You can get everything in life you want if you just help other people get what they want.” That sentiment holds true in sales. The more you help your clients—without expecting anything in return—the more business you’ll eventually receive. Therefore, show your love by doing things that help people 56

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현재의 영업 환경에서는, 대부분의 제품 지식과 베스트 피치 또는 프리젠테이션을 갖는 것만이 오직 당신을 더 발전시킬 수가 있다. 진정으로 좋은 잠재적 고객들과 소비자들이 당신으로부터 구매하고자 열망하게 만들 수 있는 것은 그들이 당신으로부터 느끼는 애정의 정도이다. 그렇다…. 바로 사랑인 것이다.

대부분의 사람들은 비즈니스에는 사랑이 관련 없다고 생각한다 – 특히 판매 분야에서는-. 그러나 이와는 정반대가 사실이다. 현실적으로, 사랑은 자석과 같다. 당신이 다른 사람들에게 더 많은 사랑을 쏟을수록, 더욱 긍정적인 결과를 가져올 수가 있다(판매 분야에서 말이다).

그러나 요구되는 사랑이 낭만적인 형태는 아니라는 것을 인식해라. 고객과 데이트를 할 필요도 없고, 사탕이나 꽃으로 그들에게 구애를 하지 않아도 된다. 오히려, 세일즈에서의 사랑은 더 많은 보살핌과 연민을 보여주고 다른 사람에게 진정으로 관심을 갖는 것이다. 이런 종류의 감정적인 요소들은 현재의 판매 상황에 상당히 큰 비중을 차지한다. 요령있는 세일즈맨들은 사랑의 가치를 알고 그것을 매일 고객들에게 표현한다. 여기 당신도 할 수 있는 방법들이 있다. 당신의 잠재적 고객들과 현재의 고객들을 인정하라. 고객들이 더 비싼 제품이나 혹은 기능성이 적은 제품을 선택하는 경우는 일반적으로 단순히 그들이 세일즈맨을 좋아하기 때문이다. 이것이 이해가 되지 않는다면, 인간이 가장 필요로하는 것은 타인의 인정이라는 것을 고려해봐라. 세일즈맨들 중 판매왕들은 단순히 자신의 고객들이 특별함을 느끼게 만든다. 특히 오늘날과 같이 기술이 발달한 시대에서는 사람과 사람의 접촉이 이메일이나 문자 등으로 종종 제한이 된다. 다른 사람과의 진정한 결합을 개발하고 그들을 인정함으로써 사랑을 보여주는 것이 무엇보다 중요하다. 약간의 인정은 꽤 오래 지속된다.

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in their business and in their personal life. Recommend other companies—even your competitors—if you aren’t the best fit for their needs. Make introductions to businesses and individuals your client may enjoy knowing. And above all else, do something nice for your clients just for the sake of being nice.

Treat your prospects and clients like friends.

When you hang out with your friends, do you force yourself on them and only talk about or do things that interest you? Or do you think about their likes and needs and talk about and do things you both enjoy? Chances are that you take your friends’ needs and likes into consideration and do what you can to make your time together enjoyable. The next time you meet with a prospect or client, show them love by treating them the same way you’d treat your friends.

Let them talk about things that interest them, even if it’s not about what you’re selling. And when you discover something they enjoy, find a way to help them get what they want.

The More You Give the More You Get When your prospects and clients think of you, you want them to have positive feelings—to think of someone fun and friendly, not a pushy salesperson. So if you want to attract sales and become a top producer, start with love. You’ll find that the more love you give, the more sales you’ll get.

Pam Lontos and Troy Horne

다른 사람을 도와라, 아무런 조건없이.

Zig Ziglar가 말하기를, “만일 다른 사람들이 원하는 것을 얻을 수 있도록 돕는다면, 당신은 인생에서 당신이 원하는 모든 것을 얻을 수 있다” 고 했다. 이런 감정은 세일즈에서도 사실이다. 어떤 보상도 기대하지 않고, 당신의 고객을 더 많이 도울수록 사실상 당신은 비즈니스적으로 더욱 많은 것을 받게 된다. 그러므로, 다른 사람들의 일이나 그들의 개인적인 생활에서 도움이 되는 것들을 해줌으로써 당신의 사랑을 보여 주어라. 고객들의 요구를 가장 잘 충족시킬 수 있는 곳이 당신이 아니라면, 다른 기업을 추천해라 – 설령 경쟁업체일지라도. 당신의 고객들이 알고 즐길 수 있는 사업 및 개인 소개서를 만들어라. 그리고 무엇보다, 단지 친절하기 위해서 고객들에게 좋은 일을 해라 . 당신의 잠재적 고객과 고객들을 친구처럼 대해라. 친구들과 놀러 다닐 때, 당신은 본인이 하고 싶은 말이나 관심있는 것만 친구들에게 강요하는가? 아니면 그들이 좋아하고 필요하고 얘기하고 싶어하는 것, 함께 즐길 수 있는 것들을 생각하는가? 기회는 당신이 친구들의 요구와 그들이 좋아하는 것을 고려하고 당신의 시간을 그들과 함께 즐길 수 있는 것을 하는데 있다. 다음 번에 당신이 어떤 잠재적 고객이나 고객과 만나게 되면, 당신이 친구들에게 대하는 것처럼 그들을 대하면서 사랑을 보여주어라. 그들이 관심있는 것을 얘기할 수 있게 해라, 그게 당신이 팔고 있는 것이 아니라도. 그리고 그들이 즐기는 것이 무엇인지를 당신이 발견하게 되면, 그들이 원하는 것을 얻도록 돕는 방법을 찾아라.

많이 줄수록 많이 얻게 된다. 당신의 잠재적 고객들과 고객들이 당신을 생각할 때, 당신은 그들이 긍정적인 감정을 갖길 바란다 – 재밌고 친절한 누군가로 생각되기를, 지나치게 밀어붙이는 판매원이 아니라. 만일 더 많은 세일즈를 올려 판매왕이 되고자 한다면, 사랑으로 시작해라. 당신이 더 많은 사랑을 줄수록, 더 많은 매출을 올리게 된다는 것을 알게 될 것이다.

have written and recorded the song “Love is a Magnet” that shows how positive thinking will lead to increased sales and improved teamwork and productivity. Pam Lontos is President of Pam Lontos Consulting (www.PamLontos.com). She is a past Vice president of sales for Disney’s Shamrock Broadcasting. Troy Horne is an award-winning singer-songwriter who has appeared on Broadway, NBC’s The Sing Off, and Star Search (www.TroyHorne. com). To download “Love is a Magnet” for free and play in your next sales meeting, visit www.LoveisaMagnet.com.

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Business Tips

by Ben Laube

Engagement is the Key to Social Media Success 소셜 미디어 성공의 핵심은 참여이다.

Social Media is a leading industry tool to bring brand awareness to the forefront of markets. More than ever, your business’ online reputation weighs heavily on your success due to the unlimited availability of content published daily online. In a majority of marketing and advertising methods, the communication is a one-way street from company to customer.

However, social media is the most engaging, two-way communication medium for customer relations. Because of this aspect, engaging your followers can make or break your brand’s reputation.

When you take the first step into social media, it’s a conscious effort and commitment to practice. Social media is a long-term investment due to the ever changing and evolving world. Unlike a website, where you can technically set it up and leave it be (though you shouldn’t), social media has to be updated and posted to on a consistent basis to be successful and engage your audience. There’s nothing worse than researching a company on Facebook and their last post was in 2012! Once the decision has been made to the longevity of social media, the next step is to focus on building an audience to engage.

When starting up on social media, everyone starts on equal ground at a base of zero. Fortunately, there are tactics to building an audience. Organically, self-promotion of the accounts to friends, contacts, and other known sources can help kick-start a new profile into building an audience. From there, the profile can grow and bloom. A different tactic would be to utilize paid advertisements to place the profiles before target demographics. This can help build the numbers, but building a quality audience does require time and patience.

소셜 미디어는 시장의 최전선으로 브랜드의 인지도를 가져올 수 있는 선도적인 산업 도구이다. 특히, 날마다 온라인으로 무한한 컨텐츠를 게시할 수 있다는 점에서, 당신 비즈니스의 온라인상의 명성과 사업의 성공 여부를 좌지우지할 수 있다. 마케팅과 광고 방법의 대부분에서, 커뮤니케이션은 기업으로부터 소비자로 일방향적인 통행이다. 그러나, 소셜 미디어는 소비자와의 관계를 위한 가장 친밀한 양방향의 커뮤니케이션 매체이다. 이런 측면때문에, 팔로어들과의 친밀한 관계는 당신의 브랜드의 명성을 창출할 수도 깨트릴 수도 있는 것이다.

당신이 소셜 미디어 안으로 첫 걸음을 뗄 때, 실행은 의식적인 노력이며 약속이다. 소셜 미디어는 끊임없이 변화하고 진화하는 세계이기 때문에 장기적인 투자이다. 웹사이트와는 달리, 당신은 어디서든 기술적으로 설정을 하고 떠날 수가 있기 때문이다. 당신의 청중들과 성공적인 친밀도를 유지하기 위해서는 소셜 미디어는 지속적인 기반을 두고 업데이트되어야 한다. 페이스북에서 어떤 회사를 검색하는데 그들의 마지막 게시물이 2012 년이었다면 이보다 더 나쁠 수는 없는 것이다! 일단 소셜 미디어의 장수를 결심한다면, 다음 단계는 친밀한 관계를 형성할 수 있는 청중들을 모으는데 집중하는 것이다.

소셜 미디어를 시작할 때, 모든 사람들은 동일한 기반인 제로에서 시작한다. 다행히, 청중 기반을 구축할 수 있는 전술들이 있다. 유기적으로, 친구들에게 자가 홍보, 연락처 및 다른 알려진 자료들을 새 프로필로 청중 기반 구축의 초석이 되는데 도움이 될 것이다. 거기서부터, 프로필은 성장하고 꽃을 피우게 된다. 다른 전술은 목표 인구 통계에 앞서, 프로필을 올릴 수 있는 유료 광고를 활용하는 것이다. 이것은 사람들의 숫자를 늘이는데 도움이 되겠지만, 당신 비즈니스에 도움이 되는 진짜 청중 기반을 구축하기 위해서는 시간과 인내가 필요하다.

There are several tips for social engagement that everyone should follow:

소셜 미디어 참여에 있어서 모두가 반드시 따라야하는 여러가지 조언들이 있다:

Quality vs. Quantity While it’s important to post regularly, the quality of content will always trump a handful of meaningless posts. Posting useless information or

양 vs 질 정기적으로 게시하는 것도 중요하지만, 컨텐츠의 질은 언제나 소수의 의미없는 게시물들을 이기게 된다. 쓸모없는 정보를 게시하거나 반복적으로

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links over and over, not earning engagement, and still expecting results is almost the definition of insanity. Take the time to find a piece of content that provides benefits, insights and value to your audience to ensure engagement. By publishing quality and engaging content, an appropriate audience will be sure to follow.

링크하고, 어떤 참여도 얻지 못하면서 여전히 결과를 기대하는 것은 거의 미친 짓이다. 당신의 청중들이 참여할 수 있도록 혜택과 통찰력, 가치를 제공할 수 있는 컨텐츠를 찾는데 시간을 쏟아라. 좋은 내용으로 참여도를 높일 수 있는 컨텐츠를 게시하면, 당신에게 어울리는 청중들이 반드시 따를 것이다.

Five Tips to Quality Engagement: 1. Engage your followers with contests, questions, comments, provoking thoughts, etc.

2. Everyone likes a winner, so showcase where you and your fans are winning. This would provide positive encouraging content that everyone wants to see.

3. Integrate your social media with your website and encourage participation.

4. Give away free stuff! Providing a free product or service to your loyal customers who follow you on social media is a great way to get feedback and keep them loyal.

5. Plan Ahead—Strategize about your audience and create a long term Social Media Plan to make sure you stay on track with your goals.

질 높은 참여를 위한 5가지 조언: 1. 컨테스트, 질문, 의견, 진지한 생각 등으로 당신의 팔로워들과

교류해라.

2. 모두가 승자를 좋아한다. 그러니 당신과 당신 팬들이 이기고

있음을 보여 보여줘라. 이것은 모든 사람들이 보고 싶어하는

긍정적인 참여 컨텐츠를 제공한다.

3. 웹사이트와 소셜 미디어를 통합하고 참여를 장려해라.

4. 무료 제품들을 배포해라! 소셜 미디어에서 당신의 회사를

따르는 충성도 높은 고객들에게 무료 제품이나 서비스를

제공하는 것은 그들의 피드백을 얻고 그들이 지속적으로

당신의 회사에 충성할 수 있게 하는 아주 좋은 방법이다.

5. 미리 계획해라 – 당신의 청중들에 관해 전략을 세우고,

당신이목표를 가지고 지속적으로 머물 수 있는 장기적인 소셜

미디어 계획을 세워라.

Share about Your Brand, and Others While it technically is your page, no one wants to listen to “me, me, me” on a regular basis. Thinking of social media as a social gathering will greatly benefit your engagement and strategy. A healthy ratio for posting content is roughly 40% self-promotion (your products, services, events, news, etc.) and 60% interesting and engaging content from outside sources. Think of this scenario - if you’re at a cocktail party and you’re talking with a person who is solely talking about themselves, how interested and invested in the conversation are you? The answer is probably not at all!

Listening is Key It’s not enough to just post content out there and leave it; the monitoring of the posts, comments from users, and suggestions will decide the fate of the social profile. Customers love social media because it gives them a voice.

But what good is that voice if no one is listening? Monitor your profiles and respond back to your followers. Also, take suggestions into consideration— who knows? The next big idea to boost your company to the next level could come from a complete stranger who follows you on Twitter.

Personalize Interactions When interacting with your followers, personalize your responses so they know you care. Rather than a canned response back, by personalizing them you create a closer bond between your brand and your followers. This personalization expresses gratitude with and makes your brand appear more authentic to those who interact with you.

Engaging your audience and building a community is what it’s all about in the end. Too often, social media is treated as just another marketing outlet by businesses and left to dwindle. Don’t let that happen to yours! Take the time, invest and foster your profiles—they’re essentially your brands face and personality online, so why not give a little nourishment to them? By engaging your audience, listening to your audience and maintaining your profiles, you’ll have a social media presence that will lead to success.

당신의 브랜드와 다른 것들을 공유해라. 기술적으로는 당신의 페이지가 있지만, 아무도 정기적으로 “ 나,나,나” 에게 귀를 기울이려하지는 않는다. 친목 모임으로 소셜 미디어를 생각하는 것이 당신의 참여와 전략에 크게 도움이 될 것이다. 건전한 게시물의 비율은 약 40% 의 자기 홍보(제품, 서비스, 이벤트, 뉴스, 등)와 60%의 외부 자료에서 얻은 흥미롭고 매력적인 컨텐츠로 구성된다. 이 시나리오를 생각해라 – 만일 당신이 칵테일 파티에서 자기 자신에 대해 혼자 얘기하고 있는 사람과 얘기를 하고 있다면, 당신은 어떻게 그 대화에 흥미를 갖고 시간을 투자하겠는가? 대답은 전혀 그럴 수 없다는 것이다! 듣는 것이 열쇠이다. 단지 내용물을 게시하고 그대로 내버려두는 것으로는 충분하지 않다. 게시물의 모니터, 사용자로부터의 답변, 그리고 제안이 소셜 프로필의 운명을 결정한다. 소비자들이 소셜 미디어를 좋아하는 것은 자신들의 목소리를 전달할 수 있기 때문이다. 그러나 아무도 듣고 있지 않다면 그 소리가 좋을 수 있겠는가? 당신의 프로필을 모니터하고 팔로워들에게 응답해라. 또한, 고려해 볼 수 있는 것을 제안해라 – 누가 알겠는가? 당신의 회사를 한 단계 높일 수 있는 아주 큰 아이디어가 트위터에서 당신을 따르는 전혀 낮선 사람에게서 나오게 될 수도 있다. 개별적인 상호 작용 팔로워와 상호 작용을 할 때는, 그들에게 개별적으로 응답해야 당신이 그들에게 관심을 갖고 있음을 알릴 수가 있다. 미리 준비된 듯한 일괄적인 답변 대신, 그들 개개인에게 맞는 반응을 보여주면 당신의 브랜드와 팔로워들 사이에 보다 가까운 결합을 창출할 수가 있다. 이 개별화는 감사의 마음을 표현하며, 당신과 상호 작용을 하는 사람들에게 당신의 브랜드가 더욱 인증된 것으로 보일 수가 있다.

청중들과 교류하며 커뮤니티를 구축하는 것은 결국 모든 것이다. 너무도 자주, 소셜 미디어는 비즈니스를 위한 또 하나의 마케팅 출구로 취급되다가 점점 줄어들고 있다. 당신에게는 이런 일이 일어나지 않게 해라! 당신의 프로필을 위해 시간을 갖고 투자하며 키워나가라. – 그것은 온라인상에서 당신 브랜드의 얼굴이며 특성이다. 그런데 왜 그것에 약간의 영양분도 공급하지 않는가? 당신의 청중들과 소통하고 그들의 얘기에 귀를 기울이고, 당신의 프로필을 관리하는 것으로, 당신은 성공을 이끌어 낼 수 있는 소셜 미디어상의 존재감을 갖게 될 것이다.

Ben Laube is President and Founder of POLR Marketing, a growth marketing technology company. Through the use of content writing, pay-per-click, ethical SEO practices, web design and development graphic design, and strategic planning, POLR Marketing offers the services you need to help grow your business to the next level. To learn more about POLR Marketing, visit www.polrmarketing.com or call POLR Marketing at (407) 712-4836.

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OTC Beauty Magazine March 2014

King of Locs

by Cyrus Jackson

Naturally Healthy Hair Starts From Inside Natural is the key word for all types of products and services offered in today’s society. The average consumer is becoming more aware of their health and wellbeing as it relates to looks and long life. The hair care industry is no different. We now have a well developed ethnic hair care category for natural hair with all types of products that have a dash of natural this and a bit of organic that. The aisles are filled with an array of oils, essences, fruit and vegetable extracts. With all this talk of ingredients it makes one think of the main concepts of healthy natural living. If we take this type of care to choose products with natural ingredients to go on top of our head, imagine the effect of a well-balanced, natural diet. Healthy hair starts from the inside. The key to a good head of hair is always a combination of what goes into the body as well as what is applied externally. This type of knowledge will only enhance the OTC shopping experience.

I became a pescetarian over 17 years ago. This type of diet is based mainly in vegetarianism, but my diet also includes dairy and seafood. The change arose out of a need to have a more natural lifestyle and way of living. I saw a dramatic change in my overall wellbeing and though I use the number one loc and twist category in the game, Jamaican Mango & Lime, the growth and strength of my hair changed dramatically. It is important to not only sell products to our customers, but to also educate them on how diet can and will always affect their hair. If you encourage customers to switch to a more naturally-based diet to supplement their use of quality hair care products you add value to the service and goods you provide to them.

It also comes with a great deal of credibility that builds customer loyalty—which is paramount within the OTC class of trade.

A well balanced diet is good for anyone and can often reverse the effects of many mild ailments, but it is interesting to look at how different foods affect both skin and hair. One of the top hair care concerns is hair loss and thinning. Some causes are genetic and others can be attributed to damage cause by chemicals our hair care tools, but the professionals agree that certain foods have been proven to help fortify the hair over time. Hair is made from cells and foods that are high in protein help the body build healthy cells.

Foods such as salmon and yogurt that are high in protein, vitamin D and vital fatty acids that reinforce the hair and can fight against damage and breakage. Fruits like blueberries have qualities that aid in healthy blood flow throughout the scalp. This nourishes the hair production center within the hair follicle and distributes nourishment evenly. Beta Carotene and Vitamin A, found in veggies like carrots and sweet potatoes, are also a good source of nutrients for the hair development process. We also cannot forget to suggest our customers eat their greens as folate is essential to strong moisturized natural hair.

Though it can be hard in today’s society, finding time to fit some sort of aerobic activity in has been reported to improve the quality of skin, hair and nails. As consumers purchase their pick of natural shampoo, it is good to suggest that water is good for cleansing and nourishing the hair both inside and out. The latest statics show that the jury is out on the 8 to 10 glasses a day as scientists have discovered that the proper amount is relative to body type and weight. And finally, sleep is essential to good hair production. We sell a lot of hair nets, wave caps and satin bonnets for all hair styles, but 8 to 12 hours of rest is truly needed to make magic happen under any bonnet. During the hours of sleep the body replenishes moisture and nutrients while regenerating and producing healthy cells.

According to the Journal of Medicine, it only takes a daily balance of food to truly produce what the body needs. So there is no point in over eating any one particular food to produce a result.

Careful food selection is all that is needed to see a result, and improvement is seen over time. Studies show a change can take up to 10 weeks of consistent diet and lifestyle change. I am always pleased to give the consumer what they need and I truly believe that it is more than just my business to produce good quality products; it is my responsibility to educate the consumer on all aspects of hair care.

This is good customer service and a great value to add to any naturally based product that is sold. So while the industry works hard at bottling nature’s goodness, let’s be sure that the consumer is educated on how to truly get the full benefit of all natural products by choosing their foods wisely.

Cyrus Jackson

has had a successful career in the hair care industry for over 30 years including sales, marketing and product development with companies such as World of Curl, D-Orum Products, Leisure Curl and Professional Products Unlimited, Inc. Jackson’s continued development and promotions of quality products for natural ethnic beauty has made him the self-proclaimed King of Locs.

November 2014 OTC Beauty Magazine

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Feature

by Phylencia “PT” Taylor

What’s Happening

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OTC Beauty Magazine November 2014

W

hat’s “in” this season in hair care? Beautiful hair. Well, let’s face it, that’s the goal for every woman, so it’s always in season.

According to Mintel Research and evidenced on shelf, styling products are leading the hair care category with 36% being ethnic hair care with a daily usage of 78% (based on 2,005 Black internet users aged 18+, May 2013). Hair care manufacturers are continuously searching, developing and launching new products with the hopes of delivering products consumers need, believe in and resonate with. And more importantly, they strive for the belief and proof that products work and they work well as the packaging and marketing says it does.

How are consumers convinced to believe? The proof is in the product. Through product formulas with high efficacy, branding and marketing that resonates with the consumer, and placement/promotion that sells-through. The Collective of Consultants at Shine Beauty Culture Boutique-Beauty Agency perused the shelves this Fall and we discovered common threads in Naturals and Oils, Dual Ingredients and Dual Usage Products, Kits and Hair Re-Growth Products.

Naturals and Oils Natural, natural, natural—it has never been more prominent on shelves than now.

Many food, drug, mass chains and some OTC stores have created “natural” sections to accommodate the non-relaxed/chemical-free consumer (i.e. the consumer looking for the “no harmful ingredient list”). They are looking for no sulfates, parabens, SLS, BHT, silicones, mineral oil, formaldehyde, dyes, petrochemicals, phthalates, etc.

The decline in the relaxer category is attributed to the female consumer transitioning her hair from relaxed to natural, thus relaxing her hair less often or not at all. This consumer is simultaneously looking for the “right” products to manage her transitioning or now natural hair with natural ingredients to align with her newly found chemical-free liberation.

Coconut and Argan are the top two product ingredients across categories. These two ingredients are in everything from shampoos to conditioners to styling and treatment products. You can’t go on a shelf in the US without seeing both of these ingredients in products from well-known top selling manufacturers to new-to-market independent brands.

Coconut Oil has been used for thousands of years. People living in the tropics in particular have used it as a secret hair weapon to produce thick, shiny hair. Research and development hair experts support Coconut Oil as being superior to mineral and safflower oil for rebuilding hair proteins. Coconut Oil not only softens hair and smoothes the hair cuticle for the appearance of healthy hair, it actually boosts hair and scalp health and repairs damaged hair. It helps seal in moisture to help retain proteins, and with antibacterial properties to prevent build-up of dry skin, it protects the scalp and skin infection. Coconut Oil intrinsically has Vitamin E & K naturally found in Coconut Oil.

Argan Oil is the exotic oil of the naturals, rampant across hair care categories in the marketplace. An organic product extracted from the kernels of the Argan tree and native to Morocco, it is extremely rich in beneficial nutrients including fatty acids and vitamin E—key components for hair strength and protection from breakage.

Oils (Protection and Healing) Oils have been used for centuries as a preventative healing source for mind, body and soul.

Oils are known to stimulate hair growth, moisturize and condition (especially when heated as a hot oil treatment), and most include innate vitamins and acids with organic healing elements.

Other top trending natural ingredients in hair care include Olive Oil, Jojoba Oil, Shea Butter, Coco Butter, Soy Oil, Macadamia, Keratin, Moroccan Oil, Castor Oil, Monoi, Peppermint, Tea Tree Oil, Biotin, Collagen and Honeyrose. Oils are top trending ingredients in all hair care sections including naturals. Brands are continuing to discover new, improved and potent oils to resolve hair care needs.

Duals: Ingredients and Usage The power of two natural ingredients combined in one product is a major trend in hair care.

The idea is that two natural ingredients combined is better than one, and can better resolve specific hair care concerns.

Top trending natural ingredient combinations include:

• Shea Butter and Argan • Jojoba and Monoi

• Keratin and Collagen • Coconut and Castor Oil

Products with a “double-duty” usage purpose are another top trend in the marketplace.

Products that include doubling the usage are intended to work well and save money by using one product for two concerns. Popular dual usage products include:

• Cleansing Co-Washes (light cleansing with conditioning)

• Heat Protectant and Shine/Gloss Serums Hair Care Kits The purpose of a hair care kit is to provide a turn-key home solution to a hair care need, desired look or treatment. The majority of manufacturers encourage a family or system of products intended to work together in synergy. For many years the only kits on the market were relaxer and texturizer kits. Today, innovation in hair care kits has expanded to other categories: • Transitioning Kits—Relaxer to Natural Transitioning Kits are designed to help

with ease in the transitioning experience. Most transitioning kits include

cleansing, conditioning and styling products along with a transitioning guide

with tips.

• Reversion Products—A new movement in kits are those that promise the

ability to maintain the natural curl pattern, yet allow a consumer to go from

curly to straight and back again. Ideal for the natural consumer who wishes to

wear their hair straight but is concerned about maintaining the integrity of the

curl pattern. Some kits boast keratin and formaldehyde-free formulations.

• Keratin Straightening Kits—At Home Keratin Treatment Straightening Kits.

Some contain Formaldehyde while others contain more natural alternatives.

The goal is DIY Brazilian straightening treatments or products in a home kit.

• Weave—DIY pre-cut weaves with at home application instruction. Most

weave kits come in 5 easy to apply pieces with instructions for easy application.

• Lace Front Wig Kits—Ideal for first time lace front wig users. Most kits contain

a scalp protector, adhesive, lace release or a solvent to help remove adhesives,

tape and residue and tape.

• Single-Application Relaxer Kits—With the relaxer purchase decline,

manufacturers are working to reduce their costs as well as minimize the cost

for consumers who are using relaxers less. The single application relaxer kit

is ideal for women with short hair, the trendy half shaved side of the hair,

or women that only relax their edges or texlax. The single-application kit has

less product than a normal size relaxer kit and is usually approximately 25%

less in cost.

Hair Re-Growth The multicultural female consumer is on a lifelong quest to grow her hair long and healthy.

Hair loss is a serious challenge for many consumers. Partially attributed to the abundance of the senior population, damage from hair tension (braids/weaves), heat damage, over manipulation and hereditary concerns are prominent.

There are many systems/portfolios of products in the marketplace designed to re-grow hair. Most products focus on edges, the middle/top spot on top of the head, scalp health, DHT Blockers, increasing blood flow and strengthening hair.

Two other noteworthy market trends in the marketplace include cross-over appeal—brands in the market place that don’t necessarily market to the multicultural consumer, but are attracting a large percentage of African American consumers. This has created a market share loss for African American targeted brands, and new exploration of products from the consumer. The second notable trend is the plethora of large size packettes in the marketplace. Larger sized packettes (50ml or more) are popping up on shelves; an excellent, new introductory strategy for the trial of new products. Placed near check out or near full sized products, the packette objective is to introduce a low-cost larger than trial size to use until the consumer has committed to a “reason-to-believe.”

With the plethora of new products, methods and applications in the marketplace, there are countless brands who present opportunities for the consumer to accomplish the ultimate in-season look—Beautiful Hair!

Phylencia “PT” Taylor is the Principal & Lead Consultant of Shine Beauty Culture (SBC), a Boutique-Beauty Agency, established in 2007. Prior to SBC, PT garnered beauty experience as Director of Marketing/Manager at Wella Corporation, P&G, Johnson Products, Kinetix and Carol’s Daughter. Shine Beauty Culture is a Cultural Collective of Beauty Consultants dedicated to building brands to shine through with Passion & Purpose. Agency Focus: Product Branding, Social Media & Strategic Campaigns. www.ShineBeautyCulture.com. Beauty. Passion. Purpose. Facebook/Instagram @ShineBeautyCulture. Twitter @ShineBCulture.

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Profile

Taliah Waajid Dedication. This is what makes businesses like Taliah Waajid Natural Hair Care Products continue to be successful, and OTC Beauty Magazine spoke with their founder, Taliah Waajid, to learn more about the company. In the beginning, simply getting people interested in what was healthy for them instead of what was on-trend proved challenging. Overcoming that hurdle, they now strive to gain and keep customer loyalty to their tried-and-true products. Working together as a team, the staff is doing something right! 헌신. 이것은Taliah Waajid Natural Hair Care Products과 같은 기업이 성공을 위해 지속적으로 이어가는 것이다, 그래서 OTC 뷰티 매거진은 이 기업의 창립자인, Taliah Waajid와 좀 더 구체적인 얘기를 나눴다. 처음에는, 현재 트랜드로 입증된 도전 대신, 단순히 사람들이 건강에 좀 더 관심을 갖게하는 것이었다. 장애물을 극복하고, 그들은 이제 그 유효성이 입증된 제품으로 고객들의 충성도를 얻고 지속적으로 유지하기 위해 노력하고 있다. 팀으로 함께 일하며, 직원들은 제대로 된 일을 하고 있다!

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OTC Beauty Magazine (OTC): What is your background with both this company and the beauty business? What initially drew you to the industry and what has kept you here?

Taliah Waajid (TW): I am the founder of Taliah Waajid Natural Hair Care Products. However, I have been in the business for, dare I say, over 30 years. Initially, I was drawn to the industry because I have always loved everything about hair and beauty since I was a little girl. It has been my God-given talent and as I grew older I wanted to know all aspects of beauty and the beauty business.

OTC: Please briefly describe the history of the Taliah Waajid Natural Hair Care Products. How did this company get started and what is it founded on?

TW: Taliah Waajid Natural Hair Care Products was started in 1996. Before ‘96, I was a salon owner and I retailed other products out of my salon.

However, there were not many products that catered to hair with curls, kinks and waves, so “client needs” were the basis of what the company was founded on! I also was concerned for my clients and their hair. My experience as a Master Cosmetologist helped me to formulate a product system that would nourish, moisturize and totally benefit their hair. Our customers loved having products that worked on their hair and I loved seeing that I could make a positive, groundbreaking change in the beauty world.

OTC: What is the structure of the company like? Are there multiple product types manufactured under this label? Please explain.

TW: Yes, the products are manufactured here in Atlanta and under this label. The structure of the company is like an umbrella. We have Taliah Waajid Healthy Hair, Healthy Body which is the umbrella that all the other lines and products fall under. The oldest, professional and most successful line is “Taliah Waajid Black Earth Products.” Next, we have the line called “Curls, Waves and Naturals” for people with curly, wavy, coily and kinky hair types. The third line is for children and that is called “Kinky, Wavy, Natural for Kids.” The newest line is the “Taliah Waajid Essential Oils” line, which consists of three castor oils in different fragrances. Since the beginning, all lines have welcomed successful product additions.

OTC: What makes the Taliah Waajid Natural Hair Care Products different than other companies of its kind in the industry?

TW: We are different because we are the first, complete line of natural hair care products. Again, my products were birthed from consumer needs with my concern and experience. I know what my consumers need for their hair and I feel confident that Taliah Waajid Natural Hair Care Products has consistently provided that.

OTC 뷰티 매거진 (OTC): 회사와 비즈니스 산업 모두에서 귀하의 배경은 어떻게 됩니까? 무엇이 처음 귀하를 이 분야로 이끌었으며 지금껏 이 분야에 몸 담고 계신건지?

Taliah Waajid (TW): 저는 Taliah Waajid Natural Hair Care Products 의 설립자입니다. 30년 이상 사업을 해왔다고 감히 말씀드릴 수가 있겠네요. 처음에는, 어린 시절부터 헤어와 뷰티에 항상 관심을 크게 갖고 있었기 때문에 이 산업 분야로 들어오게 되었습니다. 그것은 신께서 주신 재능이었고, 나이가 들면서 미용과 미용 산업에 관한 모든 측면을 알고 싶어졌습니다.

OTC: Taliah Waajid의 역사를 간단히 말씀해주십시오. 회사는 어떻게 시작되었고, 무엇으로 설립이 되었습니까?

TW: Taliah Waajid Natural Hair Care Products은 1996년 설립되었습니다.

1996년 이전까지, 저는 살롱을 경영했고 살롱에서 다른 제품들을 판매했습니다. 그러나, 컬이나 곱슬머리, 웨이브 헤어를 보완할 수 있는 제품들이 많지 않았고, 그래서 “고객의 요구”를 회사의 기반으로 설립을 하게 되었습니다! 저는 또한 저희 고객들과 그들의 헤어를 늘 염려했습니다. 수석 미용가로서의 저의 경험이 모발에 영양과 수분을 공급하고 전반적인 효과를 줄 수 있는 제품 시스템을 공법화하는데 도움이 되었습니다. 제 고객들은 그들의 헤어에 혜택을 주는 제품들을 갖게 되어 좋아했고, 저는 뷰티 분야에서 긍정적이고 획기적인 변화를 내가 만들 수 있다는 것을 보게되어 기뻤습니다.

OTC: 회사는 어떤 구조를 갖습니까? 같은 레이블 아래 제조되는 다양한 종류의 제품들이 있는지요? 설명 부탁드립니다.

TW: 네, 저희 제품은 Atlanta에서 같은 레이블로 제조가 됩니다. 회사의 구조는 우산과 같습니다. Taliah Waajid Healthy Hair, Healthy Body 라는 우산 아래 다른 라인들과 제품들이 있습니다. 가장 오래되고, 전문가용으로 가장 성공한 라인은“Taliah Waajid Black Earth Products” 입니다. 다음으로, “Curls, Waves and Naturals”라는 이름의 라인이 있는데요, 이것은 컬, 웨이브, 심한 곱슬 머리를 위한 제품입니다. 세번째 라인은 아동들을 위한 것인데, “Kinky, Wavy, Natural for Kids”라는 이름의 라인입니다. 최신 라인으로는 “Taliah Waajid Essential Oils”이 있는데, 다른 향의 3가지 피마자유로 구성되었습니다. 창립 이래, 모든 라인들은 환영받는 성공적인 제품 추가를 이뤄내고 있습니다.

OTC: Taliah Waajid가 업계 내 동종의 다른 회사들과 다른 점은 무엇일까요?

TW: 저희는 가장 처음으로 완벽한 네추럴 헤어 케어 제품 라인이라는 점에서 그들과 다릅니다. 다시 말해, 저희 제품은 저의 관심과 경험을 바탕으로 소비자의 요구에 의해 탄생되었습니다. 저는 고객들이 그들의 헤어에 필요한 것이 무엇인지 알고, Taliah Waajid Natural Hair Care Products가 그것을 지속적으로 제공할 수 있다고 확신합니다.

OTC: 귀사의 제품의 주요 고객층은 누구이며 그들의 요구를 충족하기 위해 어떤 방법을 체택하고 있습니까?

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OTC: Who is the main audience for your products and what steps are you taking to ensure you meet their needs?

TW: When the product was first created years ago, we targeted the AfricanAmerican market because that is who my clients were. Since then, our target audience has broadened over the years and I am very grateful that so many different people receive the products so well. The products we offer now are for people with any type of curl pattern to their hair, whether AfricanAmerican, Caucasian-American, Bi-racial, Hispanic, etc.

To meet their needs as much as possible, the Taliah Waajid Natural Hair Care Products team gets out in the streets, participates in events, communicates via social media and most importantly, listens to what people are asking for.

OTC: What is the newest product you have placed on the market? What sparked initial interest in creating this product?

TW: We actually have a few new products, but the “babies” of the Taliah Waajid Healthy Hair, Healthy Body family are the Essential Oils. We created this product to give our consumers a choice. People prefer castor oil, as opposed to some of the other body/hair oils for a number of reasons. We want to make sure that our customers can come to us and get everything they need.

OTC: How does the company ensure it stays up-to-date with the latest trends in the beauty industry?

TW: We listen to our consumers! We also participate in professional and consumer industry events. This gives us an idea of what our business partners and competitors are doing as well as what our consumers are talking about. Social media has also been a great avenue for this. It takes a few things to stay updated as trends come and go so quickly!

OTC: Please explain how your OTC store partners and our readers can benefit from carrying Taliah Waajid products and having a business relationship with the company.

TW: OTC store partners and readers can benefit from carrying Taliah Waajid Natural Hair Care Products because this line is in high demand, affordable and it actually works. We appreciate our business partners and are willing to provide them with help to further ensure consistent sales.

OTC: What types of POP material does the company offer to OTC retailers and what makes them work?

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TW: 수년전 제품을 처음으로 만들 때, 저희는 저의 주 고객층인 아프리카계 미국 시장을 타겟으로 했습니다. 그 후, 저희의 타겟 고객층은 수년에 걸쳐 확대되었고, 아주 많은 다양한 사람들이 저희 제품을 잘 사용할 수 있다는게 너무 감사합니다. 아프리카계 미국인이든, 백인, 혼혈, 히스패닉 등 어떤 인종이든 현재 저희가 제공하는 제품들의 컬 패턴은 어떤 모발 형태에도 적합합니다.

그들의 요구를 가능한 많이 충족하기 위해, Taliah Waajid Natural Hair Care Products 팀은 거리로 나가 이벤트에 참여하고, 소셜 미디어로 그들과 소통하며, 가장 중요한 것으로, 그들이 요구하는 것이 무엇인지에 귀를 기울입니다.

OTC: 시장에 출시한 최신 제품은 무엇인지? 이 제품을 제조할 때 처음 관심을 가진 이유는 무엇인지?

TW: 실제로 몇 가지 신제품들이 있습니다만, Taliah Waajid Healthy Hair, Healthy Body family의“babies”는 에센셜 오일입니다. 소비자들에게 선택의 기회를 제공하기 위해 이 제품을 만들었습니다. 사람들은 피마자유를 선호하는데, 다른 일부 바디/헤어 오일를 어떤 이유로 싫어하는 사람들과는 반대죠. 저희는 고객들이 필요로하는 모든 것을 저희에게 얻을 수 있다는 것을 확인하길 원합니다.

OTC: 뷰티 산업의 최신 트랜드를 유지하기 위해 회사가 하고 있는 노력은 무엇입니까?

TW: 고객의 소리를 듣습니다! 또한 전문가와 소비자 산업 이벤트에도 참여하죠. 이런 기회는 저희에게 고객들과 얘기를 나누는 것은 물론 비즈니스 파트너나 경쟁업체들이 하고 있는 일들에 관한 아이디어를 제공합니다. 소셜 미디어 또한 이를 위한 큰 통로가 되고 있죠. 빠르게 왔다가 가버리는 트랜드를 따라잡기 위해서는 몇 가지가 필요합니다!

OTC: OTC 매장 파트너들과 저희 독자들이Taliah Waajid products을 취급하고 귀사와 비즈니스 관계를 맺게 됨으로써 얻을 수 있는 혜택에 관해 설명 부탁드립니다.

TW: OTC 매장 파트너들과 독자들은Taliah Waajid Natural Hair Care Products을 취급함으로써 많은 혜택을 누릴 수가 있습니다. 이 라인은 수요가 높고, 가격도 저렴하며 실제적인 효능도 좋습니다. 비즈니스 파트너들에게 감사드리며, 일관성있는 판매를 더욱 확실히 보장할 수 있도록 기꺼이 저희 제품들을 제공하고 있습니다.

OTC: 회사가 OTC 소매업체에 제공하는 POP 자료는 어떤 형태이며 그것이 어떻게 작용을 하는지요?

TW: 저희가 제공하는 POP 자료는, 샘플 패킷, 전단지 / 브로셔 / 포스터, 샘플 가방 및 판매 시트입니다. 또한 OTC 소매업체가 매장 프로모션을 요청할 수도 있습니다. 이 매장 프로모션 중에는, 저희 제품에 대해서 매장 고객들에게 설명할 수 있는 직원을 파견하여 매출에 도움을 드립니다. 이 모든 자료들은 매출을 보장합니다. 왜냐하면 저희가 소매업체들의 성공을

TW: The POP material we provide is: sample packets, flyers/brochures/ posters, sample bags and sales sheets. We also allow our OTC retailers to request in-store promotions. During these in-store promotions, we send out a rep to speak to your customers about our products and push sales. All of this material guarantees sales because we are showing our retailers that we care about their success and we are directly reaching out to customers showing them we care about their hair health.

OTC: How do you educate consumers and retailers on product knowledge?

TW: We educate our consumers by holding in-store promotions, participating in events that share the same audience with us, sending out product brochures and sample bags, holding our World Natural Hair, Health & Beauty Shows, Taliah Waajid Natural Hair, Braiding and Weaving Seminars and so much more! We are a HUGE source of information!

Our retailers can call or email us any time they want. Our warehouse team makes themselves available should our business partners need more information or samples…it doesn’t matter. We are here to help!

OTC: This year the company held its first ever trade show in New York City—what prompted this? Do you see it becoming a regular occurrence in addition to your Atlanta shows, and are other locations possible?

TW: Originally, I am from New York City. I moved to Atlanta to build my business and raise my family. Over the years, I have always visited home and each time I would go the demand for a Natural Hair, Health & Beauty Expo grew and grew and grew. I felt like it was up to me to meet that demand. The NYC expo will most definitely be an annual event and once we are sailing smoothly, perhaps we will do other satellite shows. Stay tuned!

OTC: What do you foresee 2015 holding for the company? Are there big plans you can talk about?

TW: I plan to release some new products to add to the Essential Oils line and perhaps the CWN line too. Also, we are going to focus on perfecting our 3 World Natural Hair, Health & Beauty Shows. If anything else comes up, OTC will be the first to know!

OTC: What is the best business advice you can give store owners, especially as they head into the New Year?

TW: Plan ahead, stay focused and stay informed. When you know where you’re going and why, you can think more freely and put your plans into action better. Also knowing what your customers want and need is vital to any business, but especially in the beauty industry. So make sure that you are always on top of that!

위해 애를 쓰고 있다는 것을 소매업체들에게 직접 보여주며 또한 고객들의 건강한 모발을 염려하고 있다는 것을 보여주기 위해서 고객들에게 직접 다가가기 때문이죠.

OTC: 소비자들과 소매업체를 위해 제품 지식에 대한 교육을 어떻게 실시하시는지?

TW: 매장 프로모션이나 이벤트 참여를 개최함으로써 소비자들을 교육시키고, 제품 브로셔나 샘플 가방을 배포하며, World Natural Hair, Health & Beauty Shows, Taliah Waajid Natural Hair, Braiding and Weaving Seminars나 그 외 다른 많은 쇼들을 개최합니다! 저희는 거대한 정보의 근원입니다! 저희 소매업체들은 언제라도 전화나 이메일로 저희와 연락할 수 있습니다. 저희 물류센터 팀은 비즈니스 파트너들이 어떠한 형태이던 상관없이 더 많은 정보와 샘플 등, 그들이 원하는 것을 반드시 제공할 수 있도록 노력하고 있습니다. 도움을 드리기 위해 저희가 여기 있는 것입니다!

OTC: 올해, 회사는 뉴욕에서 최초의 전시회를 개최했습니다 – 동기는 무엇인지? 애틀랜타 쇼뿐 아니라 다른 지역에서도 정기적으로 개최하게 될 것인지?

TW: 원래, 저는 뉴욕에서 왔습니다. 비즈니스를 키우고 가족들을 부양하기 위해서 애틀랜타로 이주했습니다. 수년에 걸쳐, 저는 항상 고향을 방문했고 그때마다Natural Hair, Health & Beauty Expo의 수요가 점점 커지는 것을 보았습니다. 그 수요를 충족하는 것이 저한테 달린 것만 같았습니다. 뉴욕 엑스포는 연례 이벤트로 가장 확실한 것이 될 것이며, 일단 이 항해가 원할하게 이어지면, 아마도 다른 쇼를 개최하게 될 것입니다. 계속 지켜봐 주시기 바랍니다!

OTC: 2015년 회사의 예상은 어떻습니까? 큰 계획이 있다면 말씀해 주실 수 있는지?

TW: 에센셜 오일 라인을 추가한 신제품 출시를 계획 중이며, 아마 CWN 라인도 그럴 것 같습니다. 또한, 저희 3가지 World Natural Hair, Health & Beauty 쇼의 완벽한 성공에 초점을 맞출 것입니다. 다른 새로운 소식이 생기면 OTC에 가장 먼저 알려드리겠습니다!

OTC: 매장 주인들에게, 특별히 새해를 앞두고 최고의 비즈니스 조언을 하신다면?

TW: 먼저 계획하고, 집중하고 지속적으로 정보를 수집하세요. 여러분이 어디로 가는지 왜 가는지 알게되면, 여러분은 더욱 자유롭게 생각할 수 있고 계획을 더욱 잘 실행으로 옮길 수 있게 됩니다. 또한, 고객들이 원하는 것과 그들의 요구를 아는 것은 어떤 비즈니스에서든 필수적입니다, 그러나 특히 뷰티 산업 분야에서는 더욱 중요합니다. 그러니 여러분이 언제나 이 중요한 문제를 확실히 이행하고 있길 바랍니다!

Company Name: Taliah Waajid Natural Hair Care Products Address: 4045 Orchard Rd, Ste 510, Smyrna, GA 30080 Contact Number: 770-805-8865 (office) // 770-805-8847 (fax) Website: www.naturalhair.org // email: customerorders@naturalhair.org Years in Business: 18 years…and counting!

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Retailer

Profile

by Tony Bae

혁신으로 승부하세요!

IBeauty210 • Charlotte, NC

사람들은 본인이 익숙한 것에 편안함을 느끼지만, 때로는 개혁의

한 IBeauty210 이라는 스토어는 기존의 뷰티 서플라이 운영 방식

필요성을 느끼기도 한다. 단지 바꿔야 하는 절실한 상황을 인지하

을 버리고 실로 혁신적인 시스템을 도입하여 그들만의 미래를 개

지 못하거나, 매너리즘에 빠져 그 시기를 피일차일 미루는 것이 대

척해 나가고 있었다. 새로운 역사를 만들어가는 그들의 새로운 시

부분 사람들의 현실이다. 세계 초일류 그룹인 삼성의 수장 이건

스템을 배워보도록 하자.

희 회장이 항상 혁신을 외쳐대는 것을 보고, ‘지금 잘 나가고 있는 데 왜 저렇게까지 사원들을 조여야 하나?’ 라는 생각들을 한번씩

IBeauty210 이라는 생소한 이름은, ‘나의(I) 뷰티(Beauty)’ 라는 의

은 해봤을 것이다. 하지만, 30여년전 전세계를 호령하던 소니를 앞

미를 가지고 있다고 한다. “사람들이 점점 더 자신을 사랑하고 아

지르고 이제는 무적일 것만 같아 보였던 삼성도 중국 신생업체들

끼는 풍토를 따라 이름을 그렇게 지어 봤습니다” 라고 말문을 연

의 엄청난 도전을 받으며 그 입지가 흔들리고 있는 실정이 되어버

Zino 최 매니저는 “저희 스토어의 설립 취지는, 최소한의 인벤토

렸다. 현실에 안주하다 보면 도태될 수 있다는 사실을 여실히 보

리, 즉, 최소한의 투자로 최대한의 수익을 내보자는 것이었습니

여주는 사건들이 아닐 수 없다. 혁신의 사전적 의미를 보면 ‘낡은

다. 기획단계부터 철저한 계획을 세우고, 저희의 모든 노하우를 총

것을 바꾸거나 고쳐서 아주 새롭게 함’ 이라 정의되어 있다. 말로

망라하여 지난 5월

는 ‘혁신을 해야 한다’ 고 쉽게들 말 할 수 있지만, 이를 실천하는

에 오픈을 하였습니

사람들은 극소수일 뿐이다. 이는 단순히 게을러서가 아니라, 새로

다” 라고 이어가며,

운 변화가 반드시 성공을 한다는 보장도 없기 때문인 것이다. 하지

IBeauty210 의 새로

만, No risk, no gain (위험을 감수하지 않으면, 얻는 것도 없다) 이

운 시스템에 대한 자

라는 말도 있듯이, 위험을 두려워만 하고 피하기만 한다면 뒤쳐질

신감 가득 찬 표정으

수도 있는 것이다. 현실에 안주하지 않고 혁신을 하는 사람들이 세

로 인터뷰를 시작하

상의 리더가 되는 것이다. 이번에 OTC 뷰티 매거진에서 인터뷰를

였다. 도대체 다른

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뷰티 스토어들과 무엇이 그리 다른지를 묻는 필자에게 최매니저 는 “모든 스토어의 운영을 데이터를 근거로 하여 컨트롤 하는 것 입니다” 라고 간단하게 요약한다. 현재의 스토어는 6,000 sq ft 의 규모인데, 이를 20만불의 재고로 시작하였다고 한다. 그리고 현재 오픈 한지 5개월만에 자산대비 매출을 40%까지 끌어 올렸 다고 한다. 요즘 6,000 sq ft 의 새로운 스토어를 오픈하려면 턱 도 없이 모자란 금액으로, 매출증가는 고사하고 현상 유지도 힘 든 정도의 인벤토리로 수익은 물론, 성장까지 하고 있다니 실로 놀랍지 않을 수 없었다. 이에 최매니저는 “이를 현실화 시키기 위 해서는 인벤토리 관리가 반드시 뒤 따라야 가능한 것입니다” 라 고 한다. 하지만 선뜻 이해가 가지는 않았다. 인벤토리 관리를 안 하는 스토어가 어디에 있단 말인가? 이에 최매니저는 “예전에 잘 판매되던 제품이 유행에 따라 판매가 급감하는 경우도 생깁니다. 하지만, 그 많은 제품들을 모두 기억을 할 수는 없지 않습니까?” 라며, 지난 한달, 두 달, 세 달 동안의 판매 현황을 모두 분석하 여 제품 움직임의 성향을 파악하는 것이 핵심이라고 한다. 이러 한 분석을 통해 과도한 제품 구매를 현저히 줄일 수 있다고 한다.

이것이 다가 아니다. POS 시스템을 통해서 자산의 증가도 파악 할 수 있다고 한다. 스토어를 운영하다 보면, 현재 스토어에 있는 재고가 정확히 얼마인지를 알고 있는 스토어가 몇이나 될까? “현 재 저희 스토어에 있는 재고들의 양을 달러 단위까지 알고 있습 니다. 물론 약간의 오차는 있을 수 있지만, 거의 정확하다고 보시 면 됩니다”. 스토어를 운영하면서 이번 달의 판매와 지출이 어느 정도 인지는 대충 파악을 할 수 있다. 하지만 정확한 수익이 얼마 인지, 어떠한 제품을 얼마나 팔아서 나온 수익인지를 정확히 알 기란 불가능하다. 거의 모든 스토어들은 하루 하루의 매상을 계 산하여 한달 총 매상을 뽑고, 그 달에 제품을 구입하기 위해 쓴 체크들을 보면서 한 달의 매입 등을 파악할 수는 있다. 하지만 어 떠한 것이 효자 상품인지를 정확히 파악할 수는 없는 것이다. 수 량만 많이 나간다고 해서 수익이 많이 나온다고 할 수는 없는 것 이다. 또한, 전체 매출액이 늘었다고 해서 수익이 꼭 늘었다고 판 단할 수도 없는 것이다. 판매량은 적어도 수익 면에서 더 큰 이익

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Retailer Profile

을 가져다 주는 제품들도 있을 것이다. 이를 데이터를 통해 정확 히 파악을 하면, 다음달에 어떠한 제품에 얼마를 더 투자하는 것 이 전체 매상이 아닌, 전체 이익을 높일 수 있는지를 계산해 낼 수 있는 것이다. 또한, 제품의 현재 동향을 정확히 파악하여 앞으로 취급을 계속해야 하는 제품인지 아닌지를 구분할 수 있는 지표로 삼을 수 있다는 것이다.

요즘은 POS 시스템을 사용하고 있는 스토어들이 점점 늘고 있 는 추세이다. 하지만, POS 시스템을 사용하고 있는 스토어들도 100% 활용은 못하고 있다. 아니, 사실 POS 시스템의 50% 정도라 도 제대로 활용하고 있는 스토어를 찾기가 힘든 실정이다. “POS 시스템을 제대로 사용하기 위해서는 판매가 중요한 것이 아니라 입고되는 제품의 관리가 제일 중요합니다” 라는 최매니저는 데이 터를 정확하게 유지하기 위해서는 입력이 가장 중요하다고 한다. “사실 귀찮다고들 생각하고 있는데, 그렇지 않습니다. 제품의 입 출고를 정확히 입력하는 버릇만 들여 놓으면 POS 의 효율성은 상 상을 초월할 정도입니다” 라는 최매니저는 현재 제품 주문도 POS 시스템을 통해서 자동으로 하고 있다고 한다. 최매니저는 스토어 의 판매성향을 분석하는 것도 매우 중요하다고 강조 하였다. 일 예로, 보통의 뷰티 서플라이 스토어에서는 판매가 잘 되고 있는 제품이 IBeauty210 에서는 판매가 저조하다는 수치를 보고, ‘우 리 스토어에는 아직까지 단골 손님이 형성되어 있지 않구나’ 라는 결론을 내리고 이를 타개할 방법으로 멤버십카드를 만들기로 결 정 하였다고 한다. 이 역시 많은 스토어들이 이미 시도한 방법 중 하나일 뿐이어서 별 다를 게 없다고 생각 하였다. 실질적으로 많 은 스토어들이 멤버십카드를 시도해 본 경험이 있을 것이다. 하지 만 멤버십 카드 사용자들이 지속적으로 유지되는 경우는 매우 드 물다. “저희도 멤버십카드를 운영하고 있습니다. 저희는 이 멤버 십카드를 운영하면서 재미를 톡톡히 보고 있습니다”. 라는 최매 니저는, 이 멤버십을 지속적으로 운영할 수 있는 데에는 아주 작 은 생각의 전환이 있었기 때문이라고 한다. 보통의 멤버십 카드를

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운영하는 스토어들은 손님들에게 그 자리에서 물건 구매액의 5 ~

10% 정도 할인을 해주고 있다. 하지만 IBeauty210 에서는 바로 디 스카운트를 해주는 대신, 그 포인트를 적립하는 방식으로 운영을 하고 있다고 한다. 최매니저는 “$10, $20 불 사면서 5% 를 할인 해 줘봐야 고객들은 별로 고마움을 못 느낍니다. 하지만 한 달, 두 달이 지나고 난 후 적립된 금액을 보면 본인들도 놀라곤 합니다. 이에 재미를 들린 고객들이 이 멤버십 카드를 적극적으로 사용하 기 시작하였습니다. 어떤 손님은 ‘내 포인트를 모아서 나중에 좋은 레미 머리를 구입할 거에요’ 라며 차곡차곡 포인트를 모으고 있는 손님들도 있습니다”. 라고 한다. 아주 작은 생간의 전환이지만, 그 파급효과는 다른 스토어들과 확연히 다른 차이를 보이고 있었다.

“제품을 만드는 제조사들이 제품 출시와 함께 제품에 대한 기본 적인 정보들을 전달해 줬으면 좋겠습니다. 또한, 바코드는 스캔하 기 쉬운 위치에 프린트를 해 주셨으면 하는 바램도 있습니다”. 자 주 있는 경우는 아니지만, 제품은 다른 것인데 같은 바코드가 인 쇄되어 있는 경우도 있다는 최매니저는 IBeauty210 뿐만 아니라, POS를 사용하고 있는 다른 스토어들에게도 반드시 필요한 부분 이라며, 제조사들의 적극적인 협조를 당부 하였다. 끝으로 최매니 저는, “이러한 시스템을 구축하는 데는 사장님의 열린 생각이 결 정적 역할을 하였습니다. 일을 진행하는 사람을 전적으로 믿고, 전 권을 주어 생각을 최대한 펼칠 수 있었습니다” 라며, 아직까지는 IBeauty210 에서 이러한 새로운 시스템을 시범적으로 운영해보고 있는 단계라고 한다. “전혀 새로운 시스템이기 때문에 여러 가지 시행착오가 있을 수 있습니다. 현재의 스토어를 운영하면서 여러 가지 시정사항 들이 나오겠죠. 그러한 점을 보안해 나가다 보면 결 국 우리들이 원하는 방향으로 점점 더 접근해 갈 수 있을 것이라 생각합니다”. 그들은 IBeauty210 과 같은 형태의 스토어를 앞으로 서서히 더 늘려갈 계획이며, 궁극적으론 프랜차이즈로도 운영을 할 생각을 가지고 있다고 하였다. 지금과 같은 혁신을 무기로 계속 정진해 나간다면, 그들의 바람이 이뤄질 날이 멀지 않아 보인다.

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Exotic argan, kukui, and pracachy oils are joining the ranks of shea and other nut butters. Many consumers are opting to protect their hairstyle by shampooing less. All-in-one products also help to quickly repair.

Natural hair care trends have revived protective oils such as creams and pomades. Consumers are opting to minimize relaxers or perms as a style preference. They are moving toward locks, braids or freestyle naturals. Style choices are being weighed against the inherent consequences of damage, lack of luster and volume. Consumers want the customized individuality of these choices but will need care products that moisturize their hair back to good health.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skin care and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine.

McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence.

ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

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#1 Beauty Cash-n-Carry JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc.

Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices.

For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

from OTC Beauty Magazine

TONSORIAL TIMES

Hair Myths for Men

There is entirely too much misinformation and untruths about men’s hair. Hopefully, we can make sense of what is fact or myth.

Here are the top common men’s hair myths and facts.

Myth:You can train your hair to grow in a different direction.

Fact: Your hair growth patterns are determined by the hair follicle. No amount of blow drying, combing, or styling can “train” your hair to grow differently. A cowlick or odd growth pattern will always be there!

Myth: Shaving my beard or trimming my ear, nose or eyebrow hair will make them grow faster.

Fact: Hair is basically protein and keratin and has no blood supply or nervous system. People often believe that shaving causes the beard to grow faster or thicker, but facial hair typically grows course or thicker as you age so it’s only a coincidence. Trimming all facial hair will keep you looking young and well groomed.

Myth: Plucking gray hairs will make more grow back in their place.

Fact: Hair has color because cells in our hair follicles called melanocytes, an epidermal cell capable of synthesizing melanin which creates pigment (color) in the hair. When these cells stop producing the pigment, the hair loses its color and is clear or silver. Plucking out one gray hair will not affect the melanocytes in the other hair follicles, so other hairs will not turn gray as a result of plucking. Gray hair can occur as a result of age or a medical condition.

Myth: Growing my hair longer will hide my baldness.

Fact: Actually, in almost every circumstance, growing hair longer makes the thinning and baldness appear much more noticeable.

A man with a comb-over is only fooling himself.

Now that you know the facts behind the common men’s hair myths, please let your barber trim those ear, nose and eyebrow hairs!

Dwayne Thompson, aka “The Barber Ambassador,” is the CEO of The Fade Club LLC, a marketing and promotions company designed to grow the barbering industry through education and brand management.

He wears many hats as the founder of The Barber Academy Tour, creator of “The Barbettes,” a term designed to promote female barbers, and the former host of Against the Grain Radio show, the first barber related radio show on Blog Talk Radio. He is a dynamic writer, educator, product broker, consultant and social media expert. He has held several Executive positions with a former barbershop publication and a national health outreach program. Mr. Thompson is also the Founder and Publisher of Tonsorial Times Magazine, “The Official Barbershop Trade Publication” focused on highlighting products, franchises, schools and educators directly connected to the barbering industry. For more information, visit www.tonsorialtimes.com.

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IndustryNews In Memory of Mr. Comer Joseph Cottrell, Jr.

Mr. Comer Joseph Cottrell, Jr.

It is with sadness that we report the passing of a major industry legend, Mr. Comer Joseph Cottrell, Jr., founder of Pro-Line Corporation. Mr. Cottrell revolutionized the industry with the Curly Kit and other great hair care products.

Mr. Cottrell was a founder and past chairman of the American Health & Beauty Aids Institute and served as an influential board member for many years. His contributions to the ethnic HBC industry and beyond as a philanthropist will be noted historically for many years to come.

We extend our deepest sympathy to Renee Cottrell Brown, his daughter; Eric Brown, his son-in-law; and his wife and children during this difficult time.

Curl Up this Fall

The Diane Spring Curling Irons maintain even heat distribution

Soft, effortless curls are an iconic look. The Diane Spring Curling Irons offer a cohesive collection of today’s most popular sizes. Keep up with your client demands and invest in a product that protects their strands and uses the latest technology. Discover the extent of your styling abilities with the three Diane Ceramic Spring Curling Irons.

Diane curling irons are engineered with a ceramic ionic barrel; when heated this material gives off negative ions that make the heat

styling process less damaging to your hair. The ceramic barrel produces even heat distribution up to 400 degrees Fahrenheit for smooth, soft curls.

All of the Diane Spring Curling Irons possess an 8’ professional length cord and universal voltage, which makes travel simple.

There are three Diane Spring Curling Irons, all designed with a comfortable soft touch handle to make a stylist’s job easier. Available in ¾”, 1” and 1.25”. www.frommbeauty.com

Andis Appoints Al Arends as Marketing Product Manager

Al Arends

Andis Company, maker of professional-grade tools for the professional salon, barber and animal grooming industries, as well as the home consumer and hospitality industry, announces the addition of Al Arends as marketing product manager. In this position, Arends will be responsible for overseeing products from inception to the market and working across the organization to develop and meet the company’s overall strategic product plan. He will report to Karen Formico, vice president of marketing.

“Al comes to Andis with a background focused on

market-based, new product development,” says Formico.

“He thoroughly understands the process of bringing the voice of the customer to new product development efforts and will be instrumental in helping Andis meet our innovation goals.”

Prior to joining Andis, Arends held extensive category leadership positions at Fellowes, Home Products International, Smead Manufacturing and Avery International. A graduate of Northern Illinois University, Arends earned his MBA in marketing from Loyola University, Chicago. www.andis.com

Introducing: Diane Heat Shrink Caps The NEW Diane Heat Shrink Caps take the mess out of smoothing treatments!

Maintain your luscious sun-streaked locks with Diane Heat Shrink Caps! They are perfect for regular or deep conditioning, hot oil or keratin treatments.

Whether for short or long strands, apply the treatment to start. Do not rub the hair too harshly, as this can cause tangles and breakage. Once product is completely distributed, place cap on top of the head. For longer length, flip head upside down and slide cap on over hair. Then hold cap in place while applying heat with a hair dryer. As the cap begins to shrink, adjust where needed, especially around ears, forehead and the nape of the neck. The 96

OTC Beauty Magazine November 2014

cap can be folded prior to any application of heat but remember the cap will shrink so it may be best to wait until some heat is applied to adjust. The tight fit continues to trap dryer and natural heat to lock-in moisture. Heat helps to open up the hair shaft so that all the vitamins and smoothing elements can be fully absorbed. Simply slide off cap once treatment is complete.

With Diane Heat Shrink Caps you can achieve luscious hair with less mess, no drips, no air pockets and less time spent sitting under a dryer!

Available in a 5-pack. www.frommbeauty.com

IndustryNews

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IndustryNews

Dave Diggs

Renee Chamberlain

Sean Casey

Andis Adds Three to Education Team

Andis Company is enhancing its education team with the addition of three new hair professionals: Sean Casey, Renee Chamberlain and Dave Diggs.

“Adding these talented and respected educators will help Andis enhance our all-star team of educators and meet the increasing demand for clipper education in the beauty industry. Each brings his or her own unique flair and skill sets to deliver the very best content for hair professionals,” says Aileen Nunez, Andis international manager of education and style.

A seasoned barber with more than 15 years’ experience, Casey owns two TwinCutz Barbershops located in Fort Meyers, Fla. He has won barber battles, groomed for film and television and is eager to share clipper and business-building education.

Racine, Wis.-based Chamberlain is a highly experienced

cosmetologist, salon team leader and strong advocate for clipper use to achieve haircuts. She has proven experience in increasing salon efficiency by incorporating more clipper use for her team’s cuts.

Chamberlain’s expertise includes teaching stylists the trending clipper styles and layering techniques.

Hailing from the Bay Area, Diggs is a multifaceted hair professional. A former engineering student, Diggs is a barber and proprietor of Barber’s Inc. barbershop in San Jose, Calif. He credits his multiracial background for his ability to understand, relate and execute trend styles on diverse hair textures, making him popular with actors, musicians and professional athletes.

To request Andis education, please contact info@andisco.com. www.andis.com

Flowery Presents the New File Catty Candy Lush Collection Satisfy Your Sweet Tooth with These Luscious Nail Files FEATURES AND BENEFITS

Flowery announces NEW File Catty Candy Lush Collection for winter! This collection is the perfect accessory to the holiday season. Each file comes with a decadent design and sweet saying: “I ♥ chocolate,” “you’re so sweet!”, “got a sweet tooth?,” and is safely protected by the all new 4-in-1 File Catty case. Counter top displays offer the perfect eye candy for those last minute grab ‘n go’s. For further information, visit www.spilo.com.

• Four new File Catty features o Nail Snag Quick Fix: For quickly and easily fixing snags

without having to open the case o Cuticle Push: Simply push back cuticles o Under Nail Clean-Sweep: Quickly clear out any grime

under nails o Store and Protect Case: Use file case to protect the

nail file and everything else from scratches. Translucent

material showcases the designer nail file inside.

• 180/240 grit nail file

Tweezerman Slant Tweezer wins Allure “Best of Beauty” Award for 14th Consecutive Year Tweezerman, the “little black dress” of beauty tools, is thrilled to announce that the Slant Tweezer was named the best tweezer in the “Tools” category and is the recipient of the prestigious Allure 2014 “Best of Beauty” Award for the 14th consecutive year.

“We are deeply honored to be selected as a winner in Allure’s ‘Best of Beauty’ Awards alongside such esteemed peers in the industry,” said Dr. Cornelia (Conny) Wittke, CEO and President of Tweezerman International. “At Tweezerman, we are committed to developing top quality tools that stand the test of time. Our Slant Tweezer, with its unrivaled precision and performance, has delivered that promise for more than 30 years and it makes the Tweezerman team very proud to be recognized by Allure for our efforts.”

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Allure “Best of Beauty” Awards are considered to be the most prestigious and influential distinction in the health and beauty industry. As universally respected authorities in the world of beauty, Allure’s editors are recognized for their knowledge, insight and recommendations. Each year Allure samples, researches and tests new and established products on the market ranging from makeup, to hair care, serums and moisturizers in every price category.

Widely celebrated as the international paradigm of beauty tools, the Slant Tweezer was first introduced by Tweezerman in 1982 and has been recognized as the choice of makeup artists, models, celebrities and the most discerning consumers throughout the world for over 30 years. www.tweezerman.com

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IndustryNews Wahl Education and Artistic Team (W.E.A.T.) Gathered for Annual Training in Chicago Staying on the cutting edge requires confidence, passion and education.

To continue as trendsetters and leaders in the world of barbering and cosmetology, the Wahl Education and Artistic Team (W.E.A.T.), along with Wahl Canada Education Team, left their shops and salons for two days last month to meet in Rosemont, Ill. for their annual W.E.A.T. Training.

“We all come from different backgrounds and as a result we all approach hair cutting with different perspectives,” said Laura VanderMoere, Director of Education in the Professional Division at Wahl.

“The workshop is our time to roll up our sleeves and be on the receiving end of education.”

The W.E.A.T Training included discussion of upcoming technology and tools that Wahl has in store for future launches and how W.E.A.T. will position them in education. The team learned new industry trends and translated them into clipper cutting. Additionally, they shared stories and got caught up from the year.

“One of the unique attributes about W.E.A.T. is that we do not utilize a specific cutting system, we encourage a thought process, for everyone to become an artist,” said VanderMoere. “We all use six core techniques when we cut; I noticed this while editing our Wahl app videos.

Everyone uses these core techniques but each adds their own artistic gift.”

That artistic flair is what gives W.E.A.T an “educational angle” for everyone.

“As individuals our thought process is unique,” said VanderMoere.

“Someone could take our ‘Bridging the Gap’ class with each educator once and I can guarantee you they will come out with 16 different techniques to add to their arsenal of skills.”

W.E.A.T. is a 16-member group of professionals that are the leaders in the industry. They are highly trained and technology advanced artists capable of instructing any skill level. Their goal is to provide student, licensed hair professionals and instructors with clipper education, and they believe that education is the key to a stylist’s success.

“W.E.A.T. is a very close team that shares a common respect and passion for our industry and education, as well as for each other. While there is a lot of laughing going on, deep down we are all serious about our responsibilities as educators,” VanderMoere said. “I always learn something from our team when I watch them cut, and I think, ‘hmm…why didn’t I think of that.’ It’s rejuvenating.”

To meet the team, please visit http://www.wahlpro.com/education.

Salon and Spa Professionals Unite Against Domestic Abuse with the CUT IT OUT® Program

The Professional Beauty Association Called on Beauty Professionals to Participate in the 2014 CUT IT OUT ® Give the Power Back Drive

October marked Domestic Violence Awareness month and highlighted an issue that continues to affect countless women, men and children on a daily basis. The Professional Beauty Association’s (PBA) CUT IT OUT®: Salons Against Domestic Abuse program is dedicated to mobilizing salon professionals and others to fight the epidemic of domestic abuse in communities across the United States by building awareness and training salon professionals to recognize warning signs and safely refer clients, colleagues, friends and family to local resources.

PBA called on beauty professionals and salons to support the CUT IT OUT® program by participating in the Give the Power Back Drive.

Aimed at raising awareness and funding to stop domestic violence, salon professionals in particular had an extraordinary opportunity to help.

CUT IT OUT® is a year-round effort that builds awareness by offering complimentary training and display materials to salon professionals, which enables them to recognize warning signs of abuse.

The goal is to safely and confidently help clients, colleagues, friends and family find local resources for help. The Give the Power Back Drive was an opportunity for salon owners and beauty professionals to host a fundraiser of their choice during October to bring awareness to

this growing epidemic. Fundraising suggestions included donating tips, donating a percentage of sales, donating a percentage of each service, and/or soliciting donations from clients. PBA recommended participants donate 50 percent of the money raised to a local domestic violence resource/shelter and 50 percent to CUT IT OUT®. Those who could not participate could still donate directly to CUT IT OUT® throughout the year by visiting probeauty.org/cutitout.

To help beauty professionals and salons in their fundraising efforts, CUT IT OUT® provided a complimentary “marketing toolkit” upon registration with a customizable press release, flyer and donation cards to help market efforts to their clientele and the community.

Complimentary CUT IT OUT® posters and safety cards were also included which can be displayed in the salon and include the national domestic violence hotline number for those affected by domestic violence to call for help. As this is an ongoing effort, CUT IT OUT® posters and safety cards can also be ordered for free at any time during the year from the CUT IT OUT® website.

Participation is simple and can help save a life. To learn more and register, visit probeauty.org/endabuse or email CUTITOUT@probeauty.org.

Cover Your Gray®, Best of the Test Winner

Cover Your Gray® has once again received the highly coveted “Best of the Test” Award from Good Housekeeping magazine for its no mess concealer crayon. The award was announced in their September 2014 edition and was also featured on the “Today” Show.

Good Housekeeping wrote, “Color your roots gone with this no-mess concealer crayon (available in three shades). Our lab found the crayon colored hard-to-reach roots on curly hair with ease. Panelists claimed that they could “feel confident, it would last all day.”

For total information, check out www.coveryourgray.com.

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IndustryNews Natural Beauty

Clayspray brings out the best in skin care using natural elements We’re all born with it—the natural beauty that comes from within, born from simply thriving happily from day to day. But what happens when life exposes skin to harmful pollutants and leaves it feeling dry and looking drained? That’s when you can turn to Clayspray!

Clayspray is the first emulsified clay in a spray available in the world. Always fresh and ready to use, it contains natural ingredients (60-65% pure clay packaged in a unique, patented delivery system along with spring water) and creates immediate, visible results. Clinically tested and hypoallergenic, it is free of harmful ingredients, artificial colors and fragrances. If that’s not getting down to the roots of nature, we don’t know what is.

Nourishing skin with beneficial minerals and increasing hydration, it simultaneously removes sebum, dead cells, toxins and pollutants. With a full product range for all skin types and needs, Clayspray is ideal for the face or even hands, arms, feet and legs.

Presented in a dual-chamber container, the technology used to create this line is astounding. The product remains pure and totally isolated from the propellant, ensuring its freshness and constancy from beginning to end.

When the creators claim that Clayspray leaves users with immediate results, they were not kidding. Here at OTC Beauty Magazine we gave it a try (specifically the White Clay and Aloe Vera Mask for Face) and it worked wonders on our sensitive skin.

Gently exfoliating while smoothing and softening skin’s texture, it left us feeling refreshed. In all honesty, who doesn’t enjoy a nice nighttime mini-facial? Next time you (or your customers) are looking for a skin care mask, turn to Clayspray. www.clayspray.com

Exciting News from Universal Beauty Products

Universal Beauty Products, a force to be reckoned with in the ethnic hair care market, introduces four new finishing and/or styling products: Salon Pro Brazilian Keratin Braid Sheen Spray, Salon Pro Moroccan Argan Braid Sheen Spray, I-Remi by Salon Pro Brazilian Keratin Spritz Gold and I-Remi Moroccan Argan Spritz Gold.

First let us tell you about the “Braid Sheens.” One of the hottest and leading trends in the natural hair care market is braids, with braidwearers cutting across all age, gender and occupational demographics.

Mothers, fathers, grandparents and children are sporting their braids and in need of a product to keep their braids looking good and staying healthy. These two braid sheens address this need with their specific “8 in 1 formula.” Salon Pro Moroccan Argan Braid Sheen is designed to condition, moisturize, soothe a dry scalp, enhance shine, relieve itching, soften and maintain braids on a daily basis. The magic portion of Moroccan Argan kernels along with 12 other unique ingredients provides the added moisturization and softening properties necessary to keep both natural and synthetic braids looking good all day.

The Salon Pro Brazilian Keratin Braid Sheen has been formulated to condition and strengthen braids. This shining and strengthening hydrating formula with its unique blend of keratin and other ingredients

has been designed to strengthen the braided hair by infusing keratin into the stands. Keratin, a naturally occurring protein, is recognized as one of the building blocks of hair, nails and skin. This infusion of keratin adds strength to the hair and braids as the spray helps repair dry, damaged hair. Both of these braid sheen sprays deliver the perfect shine everytime.

The second pair of items is the I-Remi

by Salon Pro Moroccan Argan Spritz Gold and I-Remi by Salon Pro Brazilian Keratin Spritz Gold. I-Remi Moroccan Argan Spritz Gold has been designed to help the consumer maintain their style without damaging the hair. The Moroccan Argan Spritz will produce an intense shine as it infuses moisture into each strand. Spritz, shine and provide moisture with Moroccan Argan Spritz Gold.

The I-Remi Brazilian Keratin Spritz Gold provides a firm to maximum hold and gives the consumer the added benefits of strengthening and protection for the hair. Spritz, strengthen and smooth with Brazilian Keratin Spritz Gold.

Both Brazilian Keratin Spritz Gold and Moroccan Argan Spritz Gold are 55% VOC. Not only are these products GOLD in name, but they are GOLDEN in benefits. www.salonpro30sec.com/ubpbeauty/.

Record Numbers for Beautyworld Middle East 2014 Another glowing year of success The 19th edition of Beautyworld Middle East ran for three consecutive days at the Dubai International Convention and Exhibition Centre with 28,632 trade buyers from more than 120 countries. Every year, Beautyworld witnesses an increase in the number of exhibitors and visitors who attend the show, and this year was no exception, with a record number of participants. Once again it proved itself as the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East.

Beautyworld Middle East 2014 featured an incredibly wide spectrum of the latest products and innovations in the beauty, hair, fragrance and wellness industries; it truly did address every facet of the business. With 1,368 exhibitors from 52 countries, the event’s stature as an unmatched 102

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platform to reach the varied markets across the region is further reinforced.

Starting new business relationships, presenting innovations and developments, and cultivating existing business relations were reported as the top three reasons why exhibitors came to Beautyworld Middle East 2014.

It’s easy to see why more and more exhibitors choose to participate in Beautyworld Middle East every year. More than 80% of the total number of visitors who attend the show were key decision makers, with a large percentage in top management positions.

Mark your calendar for next years’ show date: May 26-28, 2015! www.beautyworldME.com

ShowCalendar November:

Ad Index Advanced Beauty Systems ......45 www.cantubeauty.com

JF Labs/AFAM ���������������������43, 87 www.jflabs.com

R&R Corp. �����������������������������������103 www.thenextimage.com

Townson, MD www.tarahouseofstylez.com

American International ............23 www.aiibeauty.com

Jheri Redding Professional IFC, 1 www.jheriredding.com

RA Cosmetics ������������������������86, 88 www.racosmetics.com

2 Beauty School Explosion

Andis Co. ������������������Cover, 73, 88 www.andis.com

Keystone Laboratories .............35 www.keystone-labs.com

Reshma Femme ��������������������������91 www.reshmafemme.com

Beauty Wholesale LTD ������38, 74 www.mamado.co.uk

L’Oreal Technique ......................97

Schwarzkopf & Henkel ���������������59

Lemisol Corp. ����������������������������69 www.mylemisol.com

SMO International ��������������15, 116

2 3rd Annual Natural is Beautiful Expo

Miami, FL www.barristar.com

9 American Crew Opening Night Denver, CO www.americancrew.com

Belson ..........................................33 www.belsonproducts.com

Smooth Care ��������������������������������80

Bonfi Natural/Wet-n-Wavy .....61 www.wetnwavy.com

Liquid Gold Bonding/Lloneau Products ����104 www.liquidgoldbonding.com

San Jose, CA www.barristar.com

Bronner Bros. ���������������������Poster www.bronnerbros.com

Luster Products ������������������������39 www.lusterproducts.com

9-10 San Juan Beauty Show

Colomer USA �������������������������115

Makari ������������������������������� 8, 36, 53 www.makari.com

9 Barristar Beauty School Forum

San Juan, PR www.sanjuanbeautyshow.net

Conair ....................................20, 21 www.conair.com

Mane Selection ��������������������������34

9-10 IECSC Florida Spa & Wellness Show

Dream World, Inc. ....22, 44, 50, 51

Maxi Professional ����������������������32

E.T. Browne Drug Co., Inc. .......75

Mitchell Group .........................109 www.mitchellbrands.com

SMSi-Urban Call Marketing, Inc. ����������������������46 www.segmentedmarketing.com SoftSheen-Carson �����������������������29 www.softsheen-carson.com Sparks Hair Color ......................... 5 www.sparkscolor.com Ten Pro ������������������������������������������14

Fort Lauderdale, FL www.iecsc.com

12-14 Cosmoprof Asia Hong Kong Hong Kong, China www.cosmoprof-asia.com

15-16 The Makeup Show Orlando Orlando, FL www.themakeupshow.com

December:

7-10 ECRM/EPPS International Health & Beauty Care Orlando, FL www.ecrm.marketgate.com

Ecoco, Inc. ............................57, 101 www.ecocoinc.com Fantasia Ind. �������������������������������27 www.fantasiahaircare.com Fisk Industries ............................93 www.fiskgroup.com Helen of Troy ..............................25 www.hotus.com House of Cheatham ������������������� 7 www.houseofcheatham.com

Ossat Products, Inc. ������������������81 www.ossatnaturals.com Oster Prof. Products ����������������41 www.osterpro.com Pak Cosmetics ��������������������������13 www.pakcosmetics.com

Idelle ���������������������������������������������� 9 Inspired Beauty Brands ............37 www.haskbeauty.com

JBS Hair ...............2, 3, 72, 110, 111 www.jbshair.com

OTC Beauty Magazine November 2014

One Bottle ���������������������������������92

Personal Care Products ..........113

JBS Beauty Club �����������������28, 90

112

Namaste Labs ���������������������������63

Professional Products Unlimited ��������� 66, IBC www.ppuinc.com Queen Helene ......................42, 58 www.queenhelene.com

The Stephan Company ��������������65 www.thestephanco.com Straight Arrow/Mane ‘n Tail ��������11 www.manentail.com Taliah Waajid Natural Hair Products ����������������64 www.naturalhair.org Universal Beauty Products ��������95 www.universalbeauty.com Urban Therapy/Twisted Sista ����89 www.twistedsista.com Western Buying Conference ���������������������BC, Insert www.westernbuyingconference.com Xtreme Beauty International ���������������������31, 68, 99 www.xbi.co

Reader Feedback Let your voice be heard! In this segment OTC Beauty Magazine wants

to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it through email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

1. Does your store do anything special to celebrate “No-Shave November” or help boost clipper and shaving product sales before and after the month?

1.여러분의 매장에서 “No-Shave November”

를 축하하거나 11월을 전후해서 클리퍼나 면도 제품 판매 증진에 도움이 될 수 있는 특별한 것을 준비하고 있습니까?

2. What is the hottest hair trend you have noticed this year?

2. 여러분이 생각하는 올해 가장 인기 있는 헤어

트랜드는 무엇입니까?

3. Is there anything your store does to help the needy in your community, especially during the holidays? How does this affect your business 3. 지역 사회의 도움이 필요한 곳을 위해, 특히 홀리데이기간 동안, 매장에서 준비하는 것이 있습니까? 이것이 여러분의 비즈니스에 어떤 영향을 미칠까요?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _______________________________ Store Name (스토어

이름)

_____________________

State (주) _________________________________ 114

OTC Beauty Magazine November 2014

Mail this form to: OTC Beauty Magazine, Attn: Editorial Dept.

3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

보내실곳:

OTC Beauty Magazine, Attn: Editorial Dept.

3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

September 2013 OTC Beauty Magazine

59

Twisted Sista

A global take over with curl products for all textures and types

Twisted Sista is where “Curls of the World Unite!” Inspired from the salons of London, Twisted Sista’s latest formulation is infused with consumer’s ideal “cocktail” of Almond, Avocado and Coconut Oils, resulting in effective moisturizing products for frizz free, curl defining styles. There is an item for all textures from thick tight coils and curly curls to loose wavy textures.

Luxurious Clarifying Shampoo - Consumer’s favorite hair cocktail of Coconut and Avocado Oils for super hydration to seal in moisture and avoid future drying.

Intensive Leave-In Conditioner - The answer to frizz. It is formulated with Avocado, Coconut and Silk Amino Acids to create soft, manageable shiny texture curls without weighing hair down.

Curl Crème Activator - awarded the best Curl Activator in Cosmopolitan magazine, this active curl crème provides “curlicious” magic, putting life back into tired, saggy curls. It delivers volume, bounce and curl definition to naturally textured curls or relaxed wavy styles. Hairstyles are confirmed to remain moisturized, soft and frizz-free for up to 24 hours.

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OTC Beauty Magazine December 2014

30 Second Curl Spray - Refresh curls and see the effects in 30 seconds for full vibrant new curls. With moisturizing curl elements such as Coconut, Almond Oil and Avocado, curls are awakened as it seals in moisture and shine while taming frizz.

Amazing Dream Curls - Especially for thin and/or wavy curl types, it enhances curl patterns. This alcohol-free curl styler provides a crunch-less hold and elongates curls while infusing moisture. Curls remain moisturized and in place for up to 24 hours.

Nourishing Sleek Edge Gel - Almond Oil provides luminous shine to this soft lightweight edge gel, resulting in a sleek hold with no flakes.

Restorative Dry Oil - Enjoy the moisture and shine provided by this Almond, Avocado and Coconut Oil mix. It works to restore dry hair, avoid breakage and prevent split ends with no residue build up.

The revolution has begun... “Curls Of The World Unite!” For more information, contact your distributor today and visit us at www.twistedsista.com.