Otc nov2013

November 2013| $6.00 The Skin Issue

Skin

The

You’re In

Skin Solutions Your Customers Seek

Shades of Beauty Professional Products Unlimited Manufacturer Profile

Inside the Industry

Scan to visit OTC website

CONTENTS November2013 in this issue

Editorial Letter.................... 10 The Skin You’re In 여러분의 피부

Expert Advice.....................12 Keep Your Nails Looking Healthy with these Tips from Dermatologists

Marketplace........................16 Skin Solutions

How Should You Sell It?......22

Feature Article How to Avoid Being Misled

by Manufacturers of Hair Care Products (Part 2) ������ 70

by Dr. Edward Tony Lloneau

Round out your general hair care product knowledge with the second part of this article series. It is imperative to have the facts straight when recommending products to and educating customers.

Skin Care

어떻게 판매할 것인가? 스킨 케어

Urban Call Briefs.................49 I had a Dream The 50th Anniversary Speech and March on Washington for Jobs and Freedom

King of Locs........................69 The Evolution of Natural Hair Care

Clipper Tips......................... 96 Color Matters!

Therapy Trends....................98 Winter’s Warming Effect on Skin Care Sales

Tonsorial Times ...............100 Healthy Skin Care Tips

업계소식..............................97

Industry News ....................98 Coupons..........................105 Show Calendar................108 Ad Index..........................108 Reader Feedback.............. 110 Product Spotlight............. 112 Mizani Curl Recharge

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OTC Beauty Magazine November 2013

Manufacturer Profile

Professional Products Unlimited �������������������������� 80

by Haley McNeal

Behind every success story is a passion strong enough to move mountains. Professional Products Unlimited (PPU) is a prime example as the owner and president, Cyrus Jackson’s, entrepreneurial spirit and natural love of the hair care business initially fueled the company. From the ethnic hair care product marketing company it started out as, PPU has grown into the major health and beauty manufacturer it is today.

모든 성공 스토리 뒤에는 태산을 움직일 정도의 강한 열정이 있다. Professional Products Unlimited (PPU)가 바로 주된 예가 될 수 있겠는데, 소유주이자 대표인Cyrus Jackson의 기업가 정신과 헤어 케어 비지니스에 대한 애정이 회사를 있게 한 원동력이다. 특정 인종을 겨냥한 헤어 케어 제품 마케팅 회사로 출발한 이래, PPU는 현재 건강 및 미용 제조업체들 중 주요한 제조사로 성장하였다.

On The Cover Bringing healthy hair back, DRM-JPC Brands is proud to introduce their Ultra Sheen Supreme line for healthy hair and scalp! These products boast 12 natural ingredients like Honey, Avocado Oil, Olive and Shea and Vitamins E, D and B6. Provide your customers with consistently reliable and quality products from a name they already know and trust. Learn more on pg. 45 and at www.johnsonproducts.com.

CONTENTS November 2013 Knowledge To Know Hair Extensions 101 (Part 2) ����������������������������������� 34

by Dwayne Thompson and Charasma Mosely

Continued from the October issue, we share even more tips on commercial hair. How often should you wash extensions, what causes the itching and burning sensation of the scalp when wearing hair extensions, and how do you determine a quality brand of hair? These questions and more are addressed in this piece.

헤어 익스텐션 101. 파트 2 (10월호에 이어서) 10월호에 이어서 이번달에도 헤어 익스텐션에 관해 알아보도록 하자. 얼마나 자주 세척을 해야 하며, 익스텐션을 했을 때 간지러움은 어디서 유발되고, 어떠한 두피문제가 있는지, 그리고 어떻게 제품의 품질을 결정하는지에 대해 알아보자.

Shades of Beauty ������������������������ 36

by Lafayette Jones

Skin care is big business in the OTC beauty industry, and Lafayette Jones explores why. Diving into specific issues like shades of skin tones, the importance of moisturization and products that aid with skin issues, he explains why expanding store categories to cater to these needs is advantageous.

Finished Product

Facial Toners: Are they Really Necessary? �������� 30

by Jill Jones

Some dermatologists say that facial toning is a waste of time and money, while some trained estheticians claim that a facial toner is an absolutely important step of a beauty routine. Take a closer look into the benefits of facial toners to help you decide.

Business Tips

Your Daily Prescription for Beautiful, Even Skin ����������56

by Dominique Tinkler Lightening/brightening treatments are popular among customers, but it is vital to follow key steps when using them. Learn the facts that will help you effectively advise shoppers about these products.

아름답고 매끄러운 피부를 위한 처방 피부에 윤기를 주는 트리트먼트가 손님들 사이에서 유행하고 있다. 하지만, 이러한 제품은 올바르게 사용되어야 한다. 고객들에게 어떠한 팁을 줄 수 있는지 알아 보도록 하자.

스킨케어는 OTC 뷰티 업계에서 가장 큰 비즈니스라며, Lafayette

Just Because You Couldn’t Doesn’t Mean You Can’t ���������������������������������������������������������60

Jones 은 그 이유에 대해 설명하였다. 피부톤 문제나, 보습이 얼마나

by Walt Grassl

아름다운 색채

중요한지, 그리고 피부에 도움이 되는 제품들에 관해 설명하였다. 또한, 이러한 카테고리의 제품들을 스토어에서 취급하는 것이 얼마나 도움이 되는지에 대해서도 설명하였다.

Taking Care of Your Skin During Cold Weather Months �������������� 40

by Jill Cohen

Each season presents us with different challenges for our skin. Hot and cold weather affects us differently, with heat rashes and acne or cracking makeup and dry skin. Learn what to do for your skin for the holidays to make it radiant despite dry and cool air.

추운 계절 피부 관리 방법 각 계절에 따라 우리의 피부는 서로 다른 문제들을 해결해야 한다. 발진과 여드름, 또는 메이크업이 갈라지거나 건조한 피부 등, 추운 날씨와 더운 날씨가 우리에게 어떠한 영향을 미치는지 알아보도록 하자. 돌아오는 홀리데이 시즌에 피부를 어떻게 관리해야 하는지에 대해서도 배워보도록 하자.

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OTC Beauty Magazine November 2013

Most of us don’t like change and like to play things safe. Avoiding risk, we put ourselves in safe little boxes and then miss out on opportunities for growth and advancement both personally and professionally. Use these five steps to “step out of the comfort zone.”

당신이 할 수 없었다고 해서, 할 수 없다는 것을 의미하는 것은 아니다. 우리들 대부분은 변화를 좋아하지 않는다. 우리는 편한 것을 좋아한다. 우리는 안전하게 흘러가는 것을 좋아한다. 이 글에서 말하는 5가지 방법을 통해 도전하는 방법을 터득해 보도록 하자.

스토어 전면 포스터에 대한 생각의 전환! �����������64

by Tony Bae

뷰티 서플라이 스토어들에 가히 ‘천편일률’ 적이라 할 만큼 비슷한 모양새를 만들고 있는 스토어 전면에 부착된 포스터에 대해서 다시 한번 생각해 볼 필요가 있다. 어떠한 것들을 간과하고 있는지 생각해 보는 시간을 갖도록 하자.

CEO:

Ann Jhin

Editor:

Haley McNeal editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Editor:

Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Earl Cole

Art Director:

support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

American Academy of Dermatology Walt Grassl Cyrus Jackson Jill Jones Lafayette Jones Dr. Edward Tony Lloneau Charasma Mosely Dwayne Thompson Dominique Tinkler

Columnists:

Kenny Duncan Lafayette Jones Elayne McClaine Dwayne Thompson

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340.

Cover price is $6.00.

OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices.

Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 88

OTC Beauty Magazine November 2013

Editorial Letter

The Skin You’re In 여러분의 피부

I

t’s true what they say; skin is your largest and fastestgrowing organ. Like a coat, this outer layer of the body

피

부는 신체에서 가장 크고 빠르게 성장하는 장기입니다. 코트처럼 신체의 외부를 보호하는 중요한 역할을

plays a vital role in protection. Acting as a shield from

합니다. 환경 오염 물질 및 극한 조건으로부터 방패 역할을

environmental pollutants and extreme conditions, it takes

하며, 매일 여러분을 보살펴 줍니다. 이렇게 고마운 피부에게,

care of you every day. To show appreciation, why not offer

피부를 소중히 보살필 수 있는 최고의 제품을 제공하는 것은

customers the best products to pamper their skin?

어떨지요?

In this issue we feature the newest OTC items in

이번 호에서 우리는MarketPlace 섹션에 OTC의

최신 스킨 케어 제품을 소개하고, 곧 다가올 춥고 매서운 겨울

of skin during the cold, harsh winter months that are

동안 피부를 잘 보살필 수 있는 조언들을 다루어 보았습니다.

upon us (on page 40). Simply flipping through this issue

(페이지 40). 이번 호를 간단히 넘겨보면서 여러분은 몇몇

you will find a plethora of information on skin with a few

헤어 케어와 비즈니스에 관한 추가 조언과 함께 피부에 관해

hair care and business tips thrown in for good measure.

넘치는 정보를 발견할 것입니다.

Rest assured that we are still rounding out the

the Marketplace section, and offer advice on taking care

업계의 최신 정보를 유지할 수 있는, 뷰티 관련

최신 기사들로 우리가 올해를 여전히 풍성하게 채우고

on what’s going on in the industry. We’ve almost made it

있음을 확신합니다. 계속해서 저희 잡지를 구독해 주시

through 2013, so why stop now? Read on!

기 바랍니다.

year with the latest in beauty news to keep you up to date

Editor hmcneal@otcbeautymagazine.com

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OTC Beauty Magazine November 2013

June 2012OTC Beauty Magazine

11

Expert Advice

by The American Academy of Dermatology

Keep Your

Nails

Looking Healthy

with these

Tips from

Nails are more than a fashion statement—they reflect our overall health. The American Academy of Dermatology provides advice on caring for your nails to keep them looking their best.

“Always keep your nails clean and dry and cut nails straight across using sharp nail scissors or clippers. Slightly round the tips of your nails to provide maximum strength,” said board-certified dermatologist Phoebe Rich, MD, FAAD, clinical adjunct professor of dermatology at Oregon Health Science University, Portland. “Never bite your nails or remove the cuticle. Not only do these actions damage the nail, they also increase the risk of infection.”

Dr. Rich shares more nail tips: 1. Keep nails shaped and free of snags by filing with an emery board.

2. Do not use your nails as a tool, such as opening pop cans.

3. Trim toenails regularly. Keeping them short will minimize the risk of trauma and injury.

4. When toenails are thick and difficult to cut, soak your feet in warm salt water.

Mix one teaspoon of salt per pint of water and soak for 5 to 10 minutes.

5. Avoid “digging out” ingrown toenails, especially if they are infected and sore. If you are suffering from an ingrown toenail, see a dermatologist for treatment.

6. Wear shoes that fit properly. Also alternate which pair of shoes you wear each day.

7. Wear flip flops at the pool and in public showers. This reduces the risk of infections caused by a fungus that can get in your toenails.

“If you notice changes in your nails or experience swelling or pain, see a board-certified dermatologist as these can be signs of serious nail problems,” said Dr. Rich. “It’s very important to see a dermatologist if you have diabetes or poor circulation and experience nail problems as nail infections could affect your overall health.”

These tips are demonstrated in “Tips for Healthy Nails,” a video posted to the Academy website and the Academy’s YouTube channel. This video is part of the Dermatology A to Z: Video Series, which offers relatable videos that demonstrate tips people can use to properly care for their skin, hair and nails. A new video in the series posts to the Academy’s website and the YouTube channel each month. It can be found here: http://www.aad.org/dermatology-a-to-z/ health-and-beauty/nail-care/tips-for-healthy-nails.

The American Academy of Dermatology (Academy), is headquartered in Schaumburg, Ill. and was founded in 1938. It is the largest, most influential, and most representative of all dermatologic associations. With a membership of more than 17,000 physicians worldwide, the Academy is committed to: advancing the diagnosis and medical, surgical and cosmetic treatment of the skin, hair and nails; advocating high standards in clinical practice, education, and research in dermatology; and supporting and enhancing patient care for a lifetime of healthier skin, hair and nails. Contact the Academy at 1-888-462-DERM (3376) or www.aad.org. Follow the Academy on Facebook (American Academy of Dermatology) or Twitter (@AADskin).

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OTC Beauty Magazine November 2013

November 2013 OTC Beauty Magazine

13

M A R K E T PLACE Feel the Breeze

Sea Breeze Fresh Clean Astringent for Sensitive Skin combines a special blend of cleansing and softening ingredients for a deep, refreshing clean. Feel the fresh clean of Sea Breeze as it removes trapped oil, dirt and makeup that soap leaves behind, without over-drying. www.seabreezeclean.com

Skin

Solutions

Skin care is important year-round, but customers should pay special attention during the harsh winter months. Cold weather and environmental conditions can dry out and damage skin, but these products can help keep it smooth and beautiful.

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OTC Beauty Magazine November 2013

All Good with Almond

Okay® 100% Natural Almond Butter is an excellent emollient which soothes, softens and moisturizes skin. Not only does it improve complexion and retain a glowing, vibrant skin tone, but almond is also known to delay the ageing process by preventing wrinkles. Additionally, this butter can be used to nourish and soothe hair cuticles, allowing for stronger and thicker growth. www.xbi.co

Razor Bumps Be Gone Reveal Younger Looking Skin Palmer’s Cocoa Butter Formula Anti-Aging Smoothing Lotion exfoliates dry skin cells and uncovers healthier looking skin. The fastabsorbing lotion helps reduce the appearance of fine lines and wrinkles while evening skin tone.

It leaves skin soft, smooth and healthy without a greasy after-feel. www.palmers.com

Clinically tested and dermatologist approved, High Time Bump Stopper-2 is a double strength treatment for stubborn and severe razor bumps. After shaving, apply this product sparingly and again before retiring for the night. Guaranteed effective, see positive results in 3-5 days! www.bumpstopper.com

Bump Care on the Go

Now in a convenient 0.5 oz. travel size, Andis’ Bump Care is easier to take with you than ever. Be prepared for an impromptu last-minute shave before hitting the town, and prevent razor bumps and ingrown hairs. www.andis.com

You Lucky Tiger

Lucky Tiger’s Vanishing Cream Moisturizer is formulated with refreshing mint and menthol to soothe and cool skin after shaving. It’s great for razor bumps too! Created for the ladies’ man since 1935, this timeless product is sure to be around for many more years. www.getluckytiger.com

November 2013 OTC Beauty Magazine

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M A R K E T PLACE Dab-On Nick Relief

It happens to the best of us; men and women everywhere often nick themselves when shaving. There’s hardly any ailment as annoyingly stingy or that stubbornly bleeds more than a tiny scrape. Use Clubman®’s Dab-On Nick Relief to stop bleeding fast without stinging. Minor cuts and scrapes no longer stand a chance! www.aiibeauty.com

For Clear, Smooth Skin

Cleanse with Clay

Makari Clarifying Scrubbing Cream gently removes dead skin cells and excessive sebum. With its powerful blend of natural ingredients, this is a must-have for acne sufferers. This effective scrub will improve the look of your skin and keep acne eruptions at bay. www.makari.com

The Fair and White So White! Masque Purifiant (Purifying Mask with Clay) guarantees a high content of green clay, which boasts great absorbing and scrubbing natural properties. It cleanses all impurities from the pores and refines the grain of skin, leaving it feeling clean, soft, supple and lighter. Apply mask after thoroughly cleansing skin. www.fairandwhite.com

Lovely Lavender

The calming scent of lavender is great for easing away stress, but when incorporated into soap it becomes even more alluring. Blended with Shea butter, palm oil and cocoa butter to create RA Cosmetics’ 100% Black Soap with Lavender, it creates an ancient product that can be used on the face, body and hair. Find total relaxation with this healing, cleansing and nourishing product. www.racosmetics.com

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OTC Beauty Magazine November 2013

Good Morning, Gorgeous

Wake up to beautiful skin with Daggett & Ramsdell’s Hydro-Gel Patches. These patches made for overnight use deliver targeted skin care to problem areas and help visibly reduce redness. Skin is left looking clear and smooth. www.fiskgroup.com

November 2013 OTC Beauty Magazine

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How should you sell it?

This month’s focus is...

Skin Care!

Especially on the face, skin is a daily reminder that nourishment is an important part of beauty.

Knowing how to take care of your skin, hair and overall health will make quite an impact on how radiant and confident you are.

What do you think is the most important fact customers should know about their skin and how to effectively care for it?

“I have come up with my 4 step solution to understanding and effectively caring for your skin – a.k.a. K.L.U.U. 1. KNOW your skin and yourself. Truth is there are many ways to treat and care for skin. I have found that understanding your condition first is more than half the battle.

2. LEARN what products are available for your skin condition and ask questions. Ask your friends, research products on the internet, join a discussion forum relating to your condition.

3. USE the product and follow instructions, but know your skin. Many brands have gone through lots of research and testing to prove that their product works. I would always suggest following recommended usage from the product label.

4. UNDERSTAND how this product helps and benefits you. See if in the short term usage there are benefits, or in the long term usage. Please note that the person best knowledgeable on how this product works on your own skin is you.”

Osman Mithavayani Xtreme Beauty International www.xbi.co

“Knowing your skin type is the most important fact a customer needs to know in order to get the best results from their treatment. Your skin is your most precious canvas and needs the correct product texture in order for the treatment to be absorbed efficiently.

Example: Applying skincare creams to an oily complexion will give you poor results because creams are too heavy and rich, and can cause bumps and breakouts, resulting in a non-effective product and unhappy customer.

Knowing your skin type

step 1: cleanse and dry your face and leave it bare for 2 hours.

step 2: press a piece of blotting paper against your nose…

- if there is no oil, tightness or flakes, your skin is normal.

- if there is no oil but your skin feels tight then you have dry skin.

- if there is oil on your nose and cheeks, you have oily skin.

- if you have oil on your nose but not your cheeks, then you have combination skin.”

If you have input you’d like to share regarding this question, send an email to hmcneal@otcbeautymagazine.com. Your response could be featured in the December issue!

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OTC Beauty Magazine November 2013

Dominique Tinkler, Product Development and Education Director Mitchell Group www.omicskincare.com

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어떻게 판매할 것인가? 이 달의 판매 초점은 ...

스킨 케어!

특히 얼굴에 있어서는, 피부에 영양 공급을 하는 것이 아름다움에 얼마나 중요한지를 상기시켜준다. 당신의 피부와 헤어, 그리고 전반적인 건강 관리 방법을 아는 것은 자신이 얼마나 빛나고 자신감 있는지에 대해 상당한 영향을 주는 것이다.

고객들이 자신의 피부에 관해 알아야할 가장 중요한 요소는 무엇이며 어떻게 효과적으로 관리할 수 있을까?` 당신의 피부를 이해하고 효과적으로 관리하는 4단계 해법, 일명 K.L.U.U를 알려주겠다.

1. Know. 자신과 피부를 알자. 피부 관리에는 무수히 많은 방법들이 있다. 당신의 현재 조건을 먼저 이해하는 것이 전쟁의 반 이상이라고 말하고 싶다.

2. LEARN. 당신의 피부 조건에 맞는 제품들에는 무엇이 있는지 배우고 질문하라. 친구에게 물어보고, 인터넷에서 제품들을 조사해보고, 당신의 피부 조건과 관련 있는 대화 모임에 참여해라.

3. USE. 제품을 사용하고 지침을 따르라. 그러나 당신의 피부를 알자. 대부분의 브랜드들은 제품 효능을 입증하기 위해 연구와 테스트를 거듭해오고 있다. 제품 라벨에 제시된 권장 사용을 따를 것을 제안한다.

4. UNDERSTAND. 이 제품이 당신에게 어떤 효능을 가져다 줄 것인지 이해해라. 단기 사용이 효과가 있는지, 장기적으로 사용하는 것이 더 효과 있는지 알아봐라. 이 제품이 당신의 피부에 어떻게 작용하는지에 관해 가장 잘 알고 있는 사람은 바로 당신 자신이라는 것을 인식해라.

Osman Mithavayani Xtreme Beauty International www.xbi.co

“ 스킨 트리트먼트로부터 최상의 결과를 얻기 위해 고객들이 알아야할 가장 중요한 요소는 스스로의 피부 타입을 아는 것이다. 당신의 피부는 가장 소중한 캔버스이며 효과적으로 흡수될 수 있는 치료를 위해서는 올바른 제품 텍스쳐가 필요하다. “ 예: 지성 피부에 스킨케어 크림을 바르는 것은 효과적인 결과를 주지 못한다. 왜냐하면 크림은 좀 더 무겁고 풍부하기 때문이며, 피부 트러블을 일으킬 수도 있고, 결과적으로 비효과적인 제품과 고객의 불만만 남게 되는 것이다. 당신의 피부 타입을 알자.

1단계: 세안 후 얼굴의 물기를 모두 닦고 2시간 정도 그대로 둬라.

2단계: 코 주변을 압지로 눌러준다.

- 피지나 당김 또는 벗겨진 피부 조각이 없다면, 당신의 피부는 정상이다.

- 피지는 없지만 피부 당김이 느껴진다면 당신의 피부는 건성이다.

- 코와 뺨에 피지가 있다면, 지성이다.

- 코 주변에는 피지가 있지만 뺨에는 없다면, 복합성 피부이다.

이 문제에 관해 여러분의 의견을 공유하고 싶은 분들은, hmcneal@otcbeautymagazine.com로 이메일 보내주세요. 여러분의 의견은 12월호에 게재됩니다!

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OTC Beauty Magazine November 2013

Dominique Tinkler, Product Development and Education Director Mitchell Group www.omicskincare.com

April 2013 OTC Beauty Magazine

27

by Jill Jones

Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase. com/cosmetics-articles/facial-toners-are-they-really-necessary-966841.html

Facial Toners: Are they Really Necessary? 페이셜 토너: 정말 필요한가?

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ome dermatologists say that facial toning is a waste of time and money, while others suggest it is an optional step and certainly not necessary for healthy skin. On the flip-side, the opinion of trained estheticians, who provide facial maintenance services to many skin types every day, is that a facial toner is an absolutely, if not the most, important step of a beauty routine.

Esthetician training manuals also advise that facial toning enables a thorough cleansing of the skin and, if the product is well formulated, remarkably improving skin hydration—both benefits that can help prevent common complexion problems.

So, who is right? Perhaps taking a closer look at some of the reported benefits of a facial toner can help one decide whether or not it is important for their skin.

Who are toners made for?

In days gone by, facial toners were reserved for strictly the oiliest of skin types and were often based on seriously moisture-stripping ingredients, like alcohol.

Today, however, the benefits of a facial toner can be enjoyed by almost all skin types due many far more gentle formulations now available. In fact, more often than not, facial toners are now formulated with a wonderful array of gently astringent herbs, antioxidants, anti-irritants and/or ingredients to complement the other steps in one’s skin care routine.

In the opinion of many estheticians and skin care formulator, Deanna Vazquez (who owns and operates Alchemilla - an organic skin care manufacturer based in Oregon) a well formulated, alcohol-free, pH correct organic facial toner or floral water can help promote balance and optimal skin function by offering the following benefits: • •

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Removes final traces of cleanser, make-up, excess oil and chemicals from tap water.

Supports skin’s return to its natural acidic pH. The skin’s slightly acidic pH (“acid mantle”) protects against the actions of bacteria and micro-organisms living in the environment, however its balance can be affected by factors such as alkaline products (most cleansers), cosmetics, poor nutrition and excessive perspiration.

Reduces the look of pores. Technically, pores cannot be ‘closed’ by OTC Beauty Magazine November 2013

일

부 피부과 의사들은 페이셜 토너를 사용하는 것이 시간과 금전적인 낭비라고 하는 반면, 어떤 사람들은 이것이 선택 적 단계이며 건강한 피부에는 확실히 필요하지 않다고 말 한다. 반면, 매일 다양한 피부 타입의 얼굴 관리 서비스를 제공하는 전문 피부 관리사들은, 페이셜 토너는 피부 미용에서 가장 중요한 단 계이며, 절대적이라는 견해를 보인다.

피부 관리사 교육 매뉴얼에는 만일 제품의 성분이 잘 배합되 어 있다면, 페이셜 토닝이 피부의 철저한 클렌징을 가능하게 하고, 피 부의 수분을 현저히 향상시킬 수 있다고 충고한다. - 이 두 혜택은 매 우 일반적인 피부 문제를 방지할 수 있다.

그렇다면, 어느 쪽이 옳은가? 페이셜 토너의 혜택에 관한 여 러 보고들을 좀 더 자세히 들여다 본다면 이것이 과연 피부를 위해 중 요한 것인지 아닌지를 결정하는데 도움이 될 것이다.

토너는 누구를 위해 만들까? 과거에는, 페이셜 토너는 엄격히 말해 지성 피부 타입을 위한 것이었으 며, 알콜과 같이 심각하게 수분을 벗겨내는 성분을 기반으로 하였다.

그러나 오늘날에는, 페이셜 토너의 효능은 더욱 순한 성분들 을 토대로 거의 모든 타입의 피부에 어울릴 수가 있게 되었다. 사실, 페이셜 토너는 이제 부드러운 수렴 허브나 항산화 물질, 항 자극 및 성분들을 다양하게 사용하여 스킨 케어의 또 다른 단계를 보완하기 위해 배합되고 있다.

많은 피부 관리사와 스킨 케어 조제 전문가인Deanna Vazquez(오레곤 주에 본사를 둔 유기농 스킨 케어 제품 제조사인 Alchemilla를 소유하고 운영 중인)의 견해에서 보면, 무 알콜, 정확한 산도의 유기농 페이셜 토너나 플로랄 워터는 다음과 같은 이점을 제 공함으로써 최적의 피부 기능과 균형을 증진시키는데 도움이 된다고 한다: • 클렌저, 화장, 과도한 피지 및 수돗물에 함유된 화학 물질의 마지 막 흔적 제거.

• 피부가 자연 상태의 산성 산도를 되찾도록 지원함. 피부의 약산 성 산도(“산성 맨틀)는 주변 환경에서 살고 있는 박테리아와 미 생물들의 활동으로부터 피부를 보호하는데, 이 산도의 균형은 알

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a toner, however natural astringents can help firm the skin’s surface, making pores look smaller. In addition, a thorough cleansing process, which includes a toner, can help remove ingrained, pore-stretching impurities, effectively decreasing pore size.

Hydrates skin and may reduce oil output. Adequately hydrated skin promotes optimal cell function and a younger looking complexion, and it can help with excess oil production. How? When skin is exposed to external stimuli, (e.g. drying weather, cleansers, controlled climates or alcohol based products) it can quickly become dehydrated. It is believed that when skin is dehydrated sebaceous glands compensate by pumping out excess oil. The result? Oily and dehydrated skin…at the same time! A gentle, alcohol-free toner, which contains a natural humectant such as glycerin or honey can help balance this oily/dehydrated skin condition by offering hydration protection and the light moisturization this skin type craves.

Aids and extends application of serum and moisturizer products.

Applying a serum or moisturizer to toner-dampened skin makes for its smoother application. In addition, toner dilutes and therefore reduces the amount of moisturizer product needed.

Helps set makeup (especially mineral makeup). Applied as a mist after makeup application, a facial toner or floral water can beautifully set the look of the makeup, giving it a moist, dewy finish without oiliness.

Cools, refreshes and soothes skin. A facial toner or floral water is delightfully refreshing after working out, or in dry, air-conditioned environments. Those that contain anti-irritant ingredients can help calm and soothe the skin. 칼리성 제품(대부분의 클렌저)들이나, 화장품, 영양 부족이나 과도한 땀 등의 요인에 의해 영향을 받을 수가 있다. 모공을 줄일 수 있다. 기술적으로, 모공은 토너에 의해 닫히지 않는다, 그러나 천연 성분의 수렴제는 피부 표면을 견고히 하여 모공을 작아 보이게 만드는데 도움이 된다. 게다가, 토너와 함께 철저한 클렌징 과정은 뿌리 깊게 박힌 모공을 넓히는 불순물을 제거하여, 효과적으로 모공의 크기를 줄이는데 도움이 된다. 피부 보습은 피지 생성을 줄일 수가 있다. 충분히 수분이 공급 된 피부는 세포 기능을 최적화하여 보다 젊은 피부를 유지하는 데 도움이 된다, 또한 과도한 피지 생성에도 도움이 될 수 있다. 어떻게? 피부가 외부 자극에 노출될 때,(예를 들어, 건조한 날 씨, 클렌저, 기후 통제(에어컨이나 히터) 혹은 알콜 기반의 제품 들) 급격히 건조해질 수가 있다. 피부가 건조할 때 피지선이 과 도한 피지를 분비하게 된다고 알려져있다. 결과는? 지성에 건조 한 피부.... 동시에! 글리세린이나 꿀과 같은 천연 보습제가 포 함된 순한 무알콜 토너는 수분을 보호하고 피부가 원하는 약간 의 보습을 제공함으로써 지성/건성 피부 상태의 균형을 맞출 수 가 있다. 세럼이나 보습 제품의 기능을 돕고 연장시킨다. 토너로 적셔진 피부에 세럼이나 보습제를 바르게 되면 더욱 부드럽게 피부에 적용이 된다. 게다가, 토너와 희석이 되므로 보습제의 필요량이 줄어든다. 화장이 더 잘 되게 돕는다(특히 미네랄 화장). 화장 후 미스트로 써 얼굴에 사용해보라, 페이셜 토너나 플로럴 워터는 기름기 없이 촉촉한 마무리로 화장을 아름답게 보이게 할 것이다. 피부를 시원하고 생기있게 하며 진정시킨다. 페이셜 토너나 플 로럴 워터는 운동 후나 건조하고 에어컨 환경에서 피부를 상쾌 하게 만들어준다. 항 자극 성분을 포함한 제품들은 피부를 진정 시키는데 도움이 된다.

Jill Jones is as freelance writer. She particularly enjoys organic living, researching and writing on the subject of skin and how natural, toxin-free cosmetics can dramatically improve its health.

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OTC Beauty Magazine November 2013

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Use the bottom portion of this ad as a shelf talker to promote the offer in store to consumers. 광고 지면 밑 부분을 프로모션 안내 지로 사용하시면 됩니다.

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November 2013 OTC Beauty Magazine

31

K-t-K

Knowledge to Know

by Dwayne and Charasma

(Continued from the October issue.)

Hair Extensions 101

Part Two

헤어 익스텐션 101 파트 2 (10월호에 이어서)

With all the hair available in most beauty supply stores, how can you determine a quality brand of hair? A higher grade of hair is made with more time and care during production. This may make it a more expensive hair, yet also preferred by most professional hair stylists for its high quality.

Cuticle hair (aka Remy Hair, Virgin Hair), no matter the origin, defines the state of the fiber and quality. The cuticle layers have not been chemically altered and care must be taken to keep roots and tips from running opposite directions.

Non-Cuticle Hair (aka Processed Hair) can also refer to all hair no matter the origin. The cuticles have been chemically processed to remove the first few layers and fuse the remaining layers. The roots and tips can be mixed in opposite directions with poor quality. When the chemical process is applied poorly and the hair extension starts to tangle, it tangles severely. Dye colors and chemical textures do not last and the overall damage to the hair extension creates a very short life for this type of hair.

대부분의 뷰티 제품 매장에서는 모든 종류의 헤어를 취급하고 있는데, 여러분은 어떻게 고급 헤어 브랜드를 구별할 수 있을까? 고품질의 헤어들은 제작 과정에서 더욱 오랜 시간과 정성을 들이게 된 다. 이런 이유로 고가의 헤어 제품이 되는데, 대부분의 전문 헤어 스타 일리스트들은 고가에도 불구하고 여전히 고품질을 선호하고 있다.

큐티클 헤어(일명 레미 헤어, 버진 헤어)는, 그것이 어디에서 왔건, 섬유질과 모발 상태를 보고 결정한다. 큐티클층은 화학적으로 변경되지 않았으며 모근과 반대쪽으로 모발의 끝부분이 유지되어 있 어야 한다.

비-큐티블 헤어 (일명 가공 헤어): 그것의 기원과는 상관없 이 모든 헤어에 적용될 수 있다. 표피는 화학적으로 손질되어 처음 몇 몇 층은 제거되었고, 남은 층들은 녹아있다. 모근과 모발의 끝부분은 불량한 상태로 반대 방향으로 서로 섞여있다. 화학적 손질이 잘못 적 용되어 헤어 익스텐션이 엉키기 시작하면, 심하게 엉키게 된다. 염색 한 색상과 화학적으로 손질된 질감은 지속되지 않으며 헤어 익스텐션 에 전반적인 손상은 이런 제품들의 수명을 매우 단축시킨다.

What is the importance of choosing the proper length and wave pattern? You can have hair extensions in any length you want, however, first you must decide how long you want them and if you can find longer hair, if desired. Keep in mind that longer hair puts extra weight and tension on your scalp, which can cause damage to your own hair and scalp. Hair extensions should be relevant to your height and what looks natural. Combing the hair is not really a problem, however, controlling or preventing tangles can be a big issue with longer hair.

적당한 길이와 웨이브를 선택하는데 있어 중요한 점은 무엇인가? 당신이 원 한다면 어떤 길이의 헤어 익스텐션이든 상관없다, 그러나 우선적으로 당신이 결정해야하는 것은 어느 정도의 길이를 원하는지, 당신이 원 한다면 더 긴 헤어를 찾을 수 있는지 결정하는 것이다. 긴 헤어일수록 당신의 두피에 무게와 긴장감이 추가되고, 이것은 당신의 실제 모발 과 두피에 손상을 야기시킬 수도 있다는 것을 명심하라. 헤어 익스텐 션은 당신의 신장(키)에 적당해야 하며 자연스러워 보여야 한다. 모발 을 빗질하는 것은 그다지 문제가 안되지만, 긴 헤어의 경우 엉킴을 조 절하고 방지하는 것은 큰 문제점이 될 수 있다.

How often should you wash extensions? You may shampoo them as often as you like and condition when possible; remember this hair is very strong and durable. Be careful to pay attention to your natural hair underneath, making sure to dry it properly to prevent mildew. A moisturizing, sulfate free, and specialized natural shampoo and conditioner works very well when cleansing hair extensions.

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OTC Beauty Magazine November 2013

익스텐션을 얼마나 자주 씻어야 하는가? 당신이 원하는만큼 자주 익스텐션 에 샴푸를 할 수도 있고 컨디셔너를 쓰는 것도 가능하다; 이 헤어는 매우 강하고 내구성이 있다는 것을 기억해라. 당신의 자연 모발 아랫 부분까지 신경써서, 곰팡이가 생기지 않도록 확실하게 건조하는 것이

How is tangling of hair extensions prevented? Hair that has been cut and maintained with the roots aligned and bound together at the top of the bundle, preventing tangling. These bundles are carefully preserved throughout the export process and arrive at the factory still intact. NonRemy hair (aka Non-Cuticle or Processed Hair) does not have its roots aligned. It may have been collected off the floor, or there may be some other reason they were unable to keep the roots together and running in the same direction. To solve the inevitable tangling, the cuticles must be chemically removed. As a result the hair becomes very dry over a short period of time.

What causes the itching and burning sensation of the scalp when wearing hair extensions? Hair extension may feel itchy when braided to your own hair too tightly, but should not cause discomfort when done correctly. Should you experience headaches, itching, or a pulling sensation then they were applied improperly. You may treat such conditions with specialized shampoos that prevent itching, flaking and scaling of the scalp caused by dandruff or seborrhea (oily, crusting or scaling skin).

One of the most common reasons for an itchy scalp is dandruff.

It is a condition that is caused by the overgrowth of yeast on our scalp, which triggers inflammation at our roots and itching. The most noticeable downside of dandruff is flaking, or the peeling away of dry layers of the scalp.

Another reason, which is most attributed to weaves and braids, is the tight contraction of the skin and lack of moisture and fresh air.

If your hair is pulled too tight during the braiding or weaving process, inflammation of hair follicles can develop. When hair is trapped under a net or mass of hair for days without moisture, the scalp gets ridiculously dry, creating a spread of that fiery itching feeling. Sweating or getting the hair wet without properly drying the scalp can cause mold or mildew to develop and create an itching sensation as well.

Washing hair too frequently can dry out hair, leading to an itchy scalp. One way to lessen the pain is to reduce the amount of times you wash your hair. Oiling your scalp is recommended once a week, or once every two weeks. Consistently moisturizing the scalp is important, especially for braid or hair extension wearers. An oil sheen spray with a stick nozzle helps you reach into those tiny cracks and corners of your scalp. Also in some cases you may simply be allergic to some brands of hair, or after hair is applied to your scalp you may feel the ends connected to the weave stick in your scalp which can be an indicator that the hair has been installed incorrectly.

Let your hair hang free occasionally. Capping it down, wrapping it up, tying it up with a scarf—you name it, there are several moments throughout the day that we seek to protect our hair. Protection is a great thing, but sometimes all your scalp might need is some breathing room.

If you find yourself in a raging itch battle in the middle of the night, try sleeping with your hair bonnet off; the air will help oxygenate the scalp and reduce the pain. If you do suffer from dandruff, continue to use your anti-dandruff shampoo. If you have a severe case of an itch consult a health professional to have the problem addressed.

중요하다. 보습 효과가 있고 황산이 첨가되지 않은 천연 샴푸와 컨디 셔너가 헤어 익스텐션을 씻을 때 아주 효과가 좋다. 헤어 익스텐션의 엉킴은 어떻게 방지하는가? 모근과 함께 관리되고 커트 가 되어온 헤어는 번들의 끝부분이 함께 나란히 묶여 있어서, 엉킴을 방지한다. 이 묶음들은 공정 전반에 걸쳐 조심스럽게 보존되어 공장 에 도착한다. 비-레미 헤어(일명 비-큐티클 혹은 가공 헤어)는 모근 이 나란하지 않다. 아마 바닥에서 주워 모았을 수도 있도, 모근을 함 께 유지할 수 없거나 같은 방향으로 나란히 모을 수 없는 다른 이유들 이 있을 수도 있겠다. 피할 수 없는 엉킴을 해결하기 위해서는, 표피 가 화학적으로 제거되어야만 한다. 그 결과로 모발은 짧은 시간에 아 주 많이 건조 된다. 헤어 익스텐션을 착용할 때 두피 가려움증이나 화끈거리는 느낌의 원인은 무엇인가? 헤어 익스텐션이 실제 모발과 너무 꽉 묶여 있을 때 가려움을 느낄 수 가 있다, 그러나 바르게 연결되었다면 불편함이 없어야 한다. 두통이 나 가려움, 당기는 느낌이 든다면, 잘못 연결된 것이다. 가려움이나, 비듬 혹은 지루에 의한 두피 벗겨짐(피지, 가피 혹은 피부가 일어나는 것)을 방지하는 전문 샴푸를 사용하면 이런 문제점을 해결할 수 있다.

두피 가려움의 가장 일반적인 이유 중 하나는 비듬이다. 이 것은 모근의 염증과 가려움을 유발하는 효모균이 두피에서 지나치게 생성되어 발생되는 조건이다. 비듬의 가장 눈에 띄는 단점은 얇은 조 각, 혹은 두피의 건조층으로부터 떨어지는 껍질이다.

위브나 브레이드에 가장 많이 해당하는 경우인데, 또 다른 이유로는, 피부와 너무 꽉 조이는 결합 및 수분의 부족, 신선한 공기 부족이다. 만일 당신의 모발이 브레이드나 위브 설치 과정에서 너무 꽉 당겨진다면, 모낭의 염증이 생성될 수가 있다. 모발이 네트 아래 에 갖혀서 여러날 동안 모발에 수분이 공급되지 않는다면, 두피는 터 무니 없을 정도로 건조해지게 되고, 화끈거리는 듯한 가려움증이 점 점 심해지게 된다. 두피를 적절히 건조하지 않은 상태로 땀을 흘리거 나 모발이 젖게 되면 가려움증뿐 아니라 곰팡이 생성의 원인이 될 수 가 있다.

너무 자주 헤어를 세척하는 것은 모발을 건조하게 만들어 두 피 가려움을 유발할 수 있다. 통증을 줄이는 한가지 방법은 머리 감는 시간을 줄이는 것이다. 두피에 오일 손질은 주 1회 혹은 2주에 한 번 정도가 좋다. 지속적인 두피 보습이 중요한데, 특히 브레이드나 헤어 익스텐션을 한 경우에는 더욱 그러하다. 스틱 노즐 타입의 오일 광택 스프레이를 사용하면 두피의 모서리 부분이나 작게 균열이 생긴 부분 까지 도달하는데 도움이 된다. 어떤 경우에는 특정 헤어 브랜드에 단 순한 알러지 반응이 있을 수 있는데, 헤어가 당신의 두피에 연결이 된 후, 두피에 위브 스틱과 연결된 끝부분이 닿이는 느낌이 있다면, 이것 은 헤어가 제대로 설치되지 않았음을 알려주는 것이다. 가끔은 당신의 모발을 자유롭게 내버려둬라. 모발을 모자 아래로 넣 거나, 스카프로 감싸거나 묶거나- 우리가 모발을 보호하기 위한 노력 들은 하루 종일 이어진다. 보호는 좋은 것이지만, 가끔은 당신의 두피 도 숨쉴 공간이 필요하다. 만일 한밤 중에 격렬한 가려움과 전투 중인 자신을 발견한다면, 헤어 보넷을 벗고 잠을 청해봐라; 공기가 두피에 산소를 공급해서 통증을 줄이는데 도움이 될 것이다. 비듬으로 고생 하고 있다면, 비듬 방지 샴푸를 지속적으로 사용해라. 가려움이 심각 하다면 문제를 해결하도록 전문적인 건강 상담을 받아봐라.

Charasma Mosely has a dual license for cosmetologist and barbering. She has been in the industry for almost 14 years and is now the Director of Admissions at International Barber and Style College located in Nashville, TN. In 2013 she launched Amaris Virgin Hair Collection. Amaris offers an unlimited income earning opportunity by becoming an Amaris Hair Distributor. Coaching and training will be available for all qualified distributors. Find us online at www.amarishair.com.

Dwayne Thompson, aka “The Barber Ambassador,” is the CEO of The Fade Club, LLC, a marketing and promotions company designed to grow the barbering industry through education and brand management.

OTC Beauty Magazine November 2013

35

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Knowledge to Know

by Lafayette Jones

Shades of

Beauty Women of Color Special Skin Care Opportunities and Needs

W

아름다운 색채 유색 피부 여성들을 겨냥한 전문 스킨 케어의 가능성과 필요성

omen of color are a major growth market says author Miriam Muley, former SoftSheen-Carson executive vice president, Avon marketing vice president and senior vice president of multicultural marketing at General Motors. “Eightyeight percent of the absolute growth in the U.S. female population,” in the first decade of the millennium was attributable to women of color, she reports in her book, “The 85% Niche – The Power of Women of All Colors – Latina, Black, and Asian.” (www.85percentniche.com).

As general market manufacturers realized the growth opportunity of this consumer segment they developed and acquired specialized skincare lines. In 2013 one of the leading exclusive brands for women of color, Ambi skincare, formerly owned by Johnson & Johnson, was acquired by Valeant, a global multibillion pharmaceutical and skin care leader (www.valeant.com). Minority manufacturers like Summit Laboratories, Dudley Products and Fashion Fair cosmetics from Johnson Publishing (Ebony, Jet magazine publishers) who had historically met the hair and cosmetic needs for people of color, began to extend their skincare offerings.

Not only have the number and variety of skincare products for multicultural consumers blossomed, distribution channels have also increased. Traditionally, food, drug, mass, department and OTC stores were key channels. Now the same brand offerings are available on the Internet through online shopping sites. Door-to-door and party plan representatives from companies like Avon and Mary Kay Cosmetics are ringing the doorbells of women of color in multi-level marketing (MLM) and distribution programs. A new MLM participant is Jinsa Essentials 100% Natural Products, a small minority-owned, 25-year-old North Carolina company specializing in natural and organic products. They are offering their Natural personal brands (hair, skin, body and pain care) online and through a certified MLM distributor program. (www.JinsaEssentials.com) According to SMSi Urban Call Marketing research, there are 35 shades of skin tones for women of color from café au lait to blue black. Those looking for healthy profit centers will want to pay attention to serving the needs of women of color. They are buying cleansers that include alphahydroxy acids to help even out skin tone; moisturizers for the face that come with a Sun Protection Factor (SPF) are also popular. Women of color, like all women in the general market, have learned key steps in facial care: “Cleanse. Tone. Moisturize.” The popularity of exfoliation products which slough off dead skin cells has grown.

Moisturization for the face and hands is a focus. African-American women and men, who tend to have oily skin, often experience dryness on other parts of their body. Dry, ashy skin (the appearance of grayness on skin) is a major problem. In addition to dryness, dark skin is prone to uneven skin tone and the dark spots known as hyperpigmentation.

There are many causes of these spots, including acne, injuries (cuts, burns, bruises) and medications. Sunburn can cause dark spots or make current spots darker. “It is a common myth that people of color do not need sunscreen,” notes dermatologist Valerie Callender, M.D., who operates the Callendar Skin and Laser Center in the Washington, D.C. metro area. While light skin turns red when it is burned by the sun (UVA and UVB rays), “Black 36

OTC Beauty Magazine November 2013

유색 피부를 가진 여성들의 시장이 엄청난 성장을 보이고 있다 고 SoftSheen-Carson 의 부사장, Avon marketing 부사 장, General Motors의 다문화 마켓팅 수석 부사장을 역임한 저 자Miriam Muley는 말한다. “2000년이 시작되고 첫 10년간 미국 여성 인구 88%의 절대적인 성장을 보이는 부분은 바로 유색 여성 들이다.” 그녀는 자신의 책에서 이렇게 보고하고 있다. “85%의 틈 새 시장 - 모든 유색 여성들의 힘-- 라티노, 흑인, 그리고 아시안.” (www.85percentniche.com)

일반적인 시장을 대상으로하는 제조업체들은 이 소비자층 의 성장 기회를 인식하고 전문 스킨 케어 라인을 개발, 인수했다. 2013 년 유색 여성을 위한 선두 독점 브랜드 가운데 하나인Ambi skincare 는 이전에Johnson & Johnson의 소유였던 것이, 수십억 규모의 글 로벅 제약 및 스킨 케어 리더인Valeant에 의해 인수되었다(www. valeant.com). Summit Laboratories, 역사적으로 유색 인종 들의 헤어와 코스메틱 요구를 충족시켰던 Johnson Publishing (Ebony, Jet magazine 출판사)의Dudley Products, Fashion Fair cosmetics와 같은 소수 업체들은 스킨 케어 제품을 확장하기 시작했다.

다문화 소비자들을 위한 무수히 다양한 스킨 케어 제품을 보 유하는 것 뿐 아니라, 유통망을 증가했다. 전통적으로, 식품, 의약품, 대 중을 담당하는 부서와 OTC 매장이 주요 채널이다. 이제 온라인 쇼핑 사이트를 통해 같은 브랜드를 인터넷으로도 제공할 수 있다. Avon이 나 Mary Kay와 같이 방문 판매나 파티 플랜 담당자들이 다단계 판매 (MLM)나 유통 프로그램를 통해 유색 여성들의 집 초인종을 누르고 있 다. MLM에 새롭게 참여한 업체로Jinsa Essentials의 100% 천연 제 품이 있는데, 이 업체는 작은 규모의 소수업체로 천연 및 유기농 제품을 전문으로 하는25년 된North Carolina업체이다. 이들은 온라인과 인증된 MLM 유통 프로그램을 통해 천연 개인 브랜드(헤어, 스킨, 바디 그리고 통증 관리)를 제공하고 있다. (www.JinsaEssentials.com) SMSi Urban Call 마케팅 조사에 따르면, 카페오레부터 블루 블랙까 지 유색 여성들을 위한 35가지의 색조가 있다. 건강 센터를 찾는 사람 들은 유색 여성들의 요구를 제공하는데 주의를 기우릴 것이다. 그들은

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Miriam Muley Role Model Beyond Beauty Collection

The author and speaker is among the women being featured in the “Role Model Beyond Beauty” national art exhibit that is scheduled to visit large scale African-American events in Charlotte, Atlanta, Chicago and New Orleans in 2014-2016. Visit RoleModelBeyondBeauty.org and the SMSi-Urban Call Marketing YouTube Channel (http://youtu.be/2VHP8iadIB8) “With $1 trillion dollars in consumer spending–as much money to spend as the entire gross domestic product of countries such as Spain, Mexico, and Canada– women of color are a global juggernaut and an economic force to be reckoned with. With almost 54 million females, or 35.2% of the U.S. female population of non-Anglo descent, the bronzing of America has resulted in a woman of color population as large as that of many European nations, such as Spain and Italy. For comparison purposes, there are more women of color in the U.S. than there are full time working women. Over the seven-year period from 2000 to 2007, women of color grew +18.7% in population while the non-Hispanic White female population experienced flat performance at +1.1%.”

Miriam Muley “The 85% Niche: The Power of Women of All Colors”

skin turns blacker when it is damaged,” notes Dr. Neil Persadsingh, a founding member of the Dermatological Association of Jamaica and the Caribbean Dermatological Association.

Because this is such an issue, women of color often look for skin care products that will help them deal with hyperpigmentation (darkening of the skin). Products like those equipped with hydroquinone, a dermatologist recommended ingredient, can help safely fade darker patches or spots. Consumers should check the concentration. High concentrations (ranging from 6 to 10 percent) are believed to be carcinogenic (cancer causing).

Acids like alphahydroxy acid and salicylic acid, often made from natural products (fruit) can help keep acne-prone skin clear. Other natural ingredients in skin care products include Vitamins C & E, and soy.

There is no time like the present for retailers and manufacturers to expand their skin, beauty and hair care categories for men and women of color. All the data continues to point to these new business and product opportunities. And the number of consumers looking for them is growing everyday.

The glossary below has major skin issues faced by people of color and some of the key ingredients that these customers look for in products.

Acne - A skin eruption that begins below the skin’s surface resulting in blocked, inflamed pores.

Alpha and Beta Hydroxy Acids Natural acids from plants, fruits and foods that can renew and enhance the skin’s texture by unplugging clogged pores and minimizing fine lines and wrinkles.

Ashy Skin - The appearance of grayness on skin of color created by the contrast of sloughed off dead skin cells with dark skin.

Dermatologist - A doctor who deals with skin and its diseases. This includes care of the skin, scalp, hair and nails Eczema - Scaly, red, itchy and sometimes oozing skin lesions which may appear ashen, brown or gray on skin of color.

Hydroquinone - A chemical lightening agent that blocks the enzyme that produces color in melanocyte cells.

Hyperpigmentation - Excessive pigmentation or darkening of the skin as melanocyte cells go into overdrive, producing discoloration in spots, patches or large areas of the skin.

Hypopigmentation - Loss of pigment as melanocyte cells fail to produce pigment, causing light patches or spots.

Keloids - Large, hardened scars that extend beyond the boundaries of the original wound can grow for weeks or months, without treatment and may

Lafayette Jones,

become painful or itchy.

Melanin - The pigment in the skin Melanocyte Cells - Cells that produce the pigment, or melanin, in skin.

Melanoma - The most deadly form of skin cancer. The tumors, which begin in the melanocytes, if caught early, can be cured.

Melasma - Skin condition characterized by brown or gray spots and patches on the face.

Often occurring in pregnancy, it is sometimes called the “mask of pregnancy.”

Salicylic Acid - Another name for beta hydroxy acid; it can smooth skin tone, even out color and improve texture.

Seborrheic Dermatitis - Red, light, or dark skin patches with scales and flakiness that appear on the scalp, hairline, behind and in the ears, in the eyebrows, and the side of the nose.

Seborrheic Keratosis - Brown growths that range in diameter from a pinhead to a half-dollar with a broccoli-like surface that may develop in clusters, often on the cheeks.

Stretch Marks - appear during rapid growth either upward or outward and can become discolored as pigment cells are activated and produce more color.

Vitiligo - Depigmentation (loss of pigmentation) most frequently around the joints, on fingers, wrists, forearms and body openings (lips, eyes, etc.)

Sources: Beautiful Skin of Color: A Comprehensive Guide to Asian, Olive, and Dark Skin Brown Skin: Dr. Susan Taylor’s Prescription for Flawless Skin, Hair, and Nails

피부톤을 고르게 하는데 도움이 되는alphahydroxy acids가 함유된 클렌저를 구입하고 있다. 자외선 차단 기능SPF이 함유된 보습제 또한 인기가 있다. 유색 피부의 여성들은, 일반적인 시장의 모든 여성들과 마찬가지로, 얼굴 피부 관리의 주요 단계 를 배워왔다: “클린징. 톤. 보습.” 죽은 피부 세포를 제거하는 각질 제거 제품이 성장하고 있다.

얼굴과 손의 보습에 초점을 맞추고 있다. 지성 피부의 경향을 가지는 아프리카계 미국인들은 종종 신체의 다른 부분에 건조증을 가지고 있다. 건 조하고, 거무티티한 피부(피부가 회색계열로 보임) 가 주된 문제이다. 건조함과 더불어, 어두운 피부는 고르지 못한 피부톤과 색소 침착으로 알려진 어두 운 반점을 보이는 경향이 있다. 이런 반점들에는 다 양한 이유가 있는데, 여드름이나 부상(상처, 화상, 타박상), 약물 등도 이유에 포함된다. 햇빛에 타는 것도 다크 스팟의 원인이 되거나 현재의 반점을 더 진한게 만들 수 있다. “유색 피부를 가진 사람들은 자외선 차단제가 필요없다는 일반적으로 떠도는 얘 기들이 있습니다.” Washington, D.C 매트로 지 역에서 Callendar Skin and Laser Center 를 운영하는 피부과 전문의Valerie Callender, M.D는 이렇게 말한다. Dermatological Association of Jamaica 와the Caribbean Dermatological Association의 창립 멤버인 Dr. Neil Persadsingh는 다음과 같이 말한다. “ 연한 피부색은 햇빛(UVA 와UVB 광선)에 타면 붉어 지는 반면, 검은 피부는 손상이 되면 더욱 검게 됩 니다.”

이같은 문제 때문에, 유색 피부의 여성들 은 색소 침착을 해결하는데 도움이 되는 스킨 케어 제품들을 자주 찾는다. 피부과 의사들이 추천하는 성분인 하이드로퀴닌이 첨가된 제품들은 피부의 착 색 부분이나 반점을 안전하게 퇴색시킬 수가 있다. 소비자들은 반드시 농도를 확인해야 한다. 고농도 (6~10%)는 피부암을 유발하는 것으로 여겨진다. 과일과 같은 천연 제품에서 추출하는 alphahydroxy acid나 salicylic acid와 같은 엑시드는 여드름 피부를 깨끗이 하는데 도움이 된다. 스킨 케 어 제품에 함유된 다른 천연 성분으로는 비타민 C, E 그리고 콩이 있다.

소매업체나 유통업체들이 유색 피부의 인 종들을 위한 스킨, 뷰티, 헤어 케어 제품군을 확장 하기 좋은 특별한 때는 없다. 모든 데이터가 이 새 로운 사업과 제품의 가능성을 지속적으로 말해주고 있다. 그리고 그들을 찾는 수 많은 소비자들이 매일 증가하고 있다.

a former Procter and Gamble, General Mills and Johnson Publishing executive, is a leading marketing expert in the multicultural personal care business. He is the author of this magazine’s Urban Call Briefs – Multicultural Marketing column. He also is the author of The Multicultural Report, which appears in Beauty Industry Report (BIR) a monthly digital and printed newsletter reaching key general market and ethnic beauty decision makers. For over 20 years he has reported on outstanding black women in his Role Model Beyond Beauty column in Sophisticates Black Hair Styles and Care Guide. The column highlights women of color who have made significant advances in their careers and who have given back to their communities. He is the publisher of Urban Call. (Issuu.com/ SMSiUrbanCallMarketing.com) and CEO of SMSi Urban Call Marketing (www.SegmentedMarketing.com)

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Knowledge to Know

by Jill Cohen

Taking Care of Your Skin During Cold Weather Months 추운 계절 피부 관리 방법 Each season presents us with different challenges for our skin. Hot and cold weather affects us differently. When the skin perspires, this can result in prickly heat rashes as well as issues with acne and fungal problems. In cooler temperatures there are issues such as how to stop makeup from cracking and what to do for your skin for the holidays to make it look good despite dry and cool air.

In cold weather it’s useful to use a mild cleanser and not to dry the skin out too much. If you have a humidifier, using it can help your skin from drying out and cracking. Be gentle on your facial skin.

It is sensitive and if it loses moisture you can get other problems. For instance, you can get a cold sore rash on your lips if your skin gets too dry and you have the herpes virus in your system.

People tend to drink less water in the winter, however this is a mistake. Skin flourishes with the right moisture conditions. Using a warm scarf over your face can protect it, but that can also result in

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각 계절에 따라 우리의 피부는 서로 다른 문제들을 해결해야 한다. 추운 날씨와 더운 날씨는 우리에게 서로 다른 영향을 준 다. 피부가 땀을 흘릴 때는, 땀띠와 같은 발진 뿐 아니라 여드 름이나 곰팡이 관련된 문제를 야기시킬 수도 있다. 서늘한 날 씨에는 건조하고 찬 공기에도 불구하고 메이컵에 균열이 생기 지 않게 하는 방법이나, 홀리데이에 더욱 멋지게 보일 수 있도 록 피부를 다루는 방법과 같은 문제들에 중점을 둔다.

추운 날씨에는 순한 클렌저를 사용하여 피부가 너무 건조해지지 않게 하는 것이 유용하다. 가습기를 사용한다면, 피부가 건조하고 갈라지는 것으로부터 도움이 될 것이다. 얼 굴 피부는 부드럽게 다뤄야한다. 얼굴 피부는 민감하여 수분 을 잃게 되면 다른 문제들이 생기게 된다. 예를 들어, 피부가 너무 건조하고 몸 속에 헤르페스 바이러스를 갖고 있다면, 입 술에 발진이 생길 수가 있다.

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exposure to dirt if the scarf isn’t washed frequently enough.

Also, the sun can still affect the skin during cold weather.

Just because you are shivering doesn’t mean that the sun isn’t a danger.

People can still get sunburn despite the fact that it’s chilly outdoors.

Wearing a sunscreen in the winter is imperative. Getting skin damage can lead to future problems and the removal of pre-cancerous and cancerous spots as one gets older. In addition, aging spots are another negative consequence of skin damage.

Good nutrition and supplements are useful for the skin texture. Having a little bit of oil internally such as olive oil or canola oil is nourishing. Using masks with papaya or other natural ingredients can help the skin to exfoliate and become nourished. When you purchase products, get the ones that are suited for your skin type and not just what is popular.

Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase. com/health-articles/taking-care-of-your-skin-during-cold-weather-months-3606283.html

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사람들은 겨울철에 수분 섭취를 덜하는 경향이 있는 데, 이것은 실수이다. 피부는 올바른 보습 조건에서 잘 유지 된다. 얼굴을 스카프로 따뜻하게 감싸는 것이 보호가 될 수 있지만, 스카프를 자주 세척하지 않는다면 오히려 먼지에 노 출되는 결과를 가져올 수 있다.

또한, 자외선은 겨울철에도 피부에 여전히 영향을 미칠 수 있다. 단지 당신이 추위에 떨고 있다고 해서 자외선 이 위험하지 않다는 뜻은 아니다. 사람들은 쌀쌀한 야외라는 사실에도 불구하고 여전히 햇빛에 탈 수가 있다. 겨울철에도 자외선 차단제를 사용하는 것은 필수적이다. 피부 손상을 갖 는 것은 나이가 들수록 생길 수 있는 미래의 문제들이나 암 으로 이어질 수 있는 반점의 제거로 이어질 수 있다. 또한 검 버섯도 피부 손상의 또다른 부정적인 결과이다.

좋은 영양과 보충제는 피부결에 유용하다. 올리브 오일이나 카놀라 오일과 같은 오일을 약간 섭취하는 것도 영 양 공급이 된다. 파파야나 다른 천연 성분의 마스크를 사용 하면 피부의 각질 제거와 자양에 도움이 될 수 있다. 제품을 구매할 때는, 단지 인기 있는 제품이 아니라 당신의 피부 타 입에 맞는 것으로 구매하도록 해라.

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Urban Call Briefs

by Lafayette Jones

catwalker / Shutterstock.com

&

I Had a Dream The 50th Anniversary Speech

March on

Washington

a katz / Shutterstock.com

O

n Aug. 28, 1963, Martin Luther King Jr. spoke to more than 200,000 people from the steps of the Lincoln Memorial during the March on Washington for Jobs and Freedom. His famous “I Have a Dream” speech and the march were key moments in the American Civil Rights Movement, before the landmark legislation securing voting, housing and employment rights for all Americans, regardless of race. To mark the anniversary, the U.S. Census Bureau has gathered key statistics that measure changes in some characteristics of the black population to date. The analysis is limited to the black population because of limited historical data for all racial and ethnic groups.

Lafayette Jones

a katz / Shutterstock.com

for Jobs and Freedom

In areas of education and income, particularly, there is some very good news. In 1964, 25.7% of blacks age 25 completed at least four years of high school. In 2012 that number had risen to 85%. In 1964 there were 234,000 black undergraduate college students. In 2012 that number had risen to 2.6 million, more than 10 times the number in the sixties. Along with increases in education have come increases in income. The poverty rate for blacks has fallen from 41.8% in 1964 to 27.6% in 2011. Another astounding area of growth has been in the number of elected officials—from 1,469 in 1970 to 10,500 in 2011.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi).

For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceeding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

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Business Tips

by Dominique Tinkler

Your Daily Prescription for Beautiful, Even Skin 아름답고 매끄러운 피부를 위한 처방 1) Skin Type: Choosing the correct Skin Type affects the efficacy of lightening/ brightening treatments • Oily Skin – use serums or gels; they’re light and refreshing, won’t clog pores, and are fast absorbing.

• Normal Skin – use gels, serums or lotions; they’re lightly hydrating without feeling greasy.

• Dry/Sensitive Skin – use creams; a creamy texture has very hydrating properties and prevents drying, irritation and flaking. *Cold climates warrant a hydrating cream, even for oily skin.

All lightening products are best applied to a dry skin. Applying to damp skin can lead to irritation and inflammation, resulting in the skin becoming darker, especially with darker skin tones.

2) Exfoliation: Helps to enhance penetration of lightening actives into skin which will provide amazing results!

• Should only be used 1-2 times a week, always allowing 3-4 days between treatments. On opposite days, use non-exfoliating cleansers.

• Too much exfoliation can lead to dryness and irritation, causing inflammation and leading to more dark spots, especially with darker skin tones.

3) Sun Protection: Maintains even skin tone • Most dark spots are triggered by the sun. Protect your skin and never leave home without it.

• All skin tones must wear a minimum SPF 30 broad spectrum sunscreen daily, especially during and after lightening and 56

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1) 피부 타입: 올바른 피부 타입을 선택하는 것이 라이트닝과 브라이트닝 효과에 영향을 미친다.

• 지성 피부 - 세럼이나 젤 타입을 사용해라; 이 제품들은 가볍고 상쾌하며, 모공을 막히게 하지 않으며, 빠르게 흡수된다.

• 정상 피부 - 젤, 세럼이나 로션을 사용해라; 이 제품들은 번들거림없이 가볍게 수분을 공급한다.

• 성/민감성 피부 - 크림을 사용해라; 크림 타입은 아주 많은 보습 속성을 갖고 있으며 건조함이나 자극, 각질을 방지한다. *추운 기후에는 지성 피부라도 수분 크림을 꼭 사용해라. 모든 라이트닝 제품은 건성 피부에 아주 잘 적용이 된다. 습한 스킨에 사용할 경우 자극이나 염증을 초래할 수 있으며, 결과적으로 피부가 점점 더 어두운 톤이 된다.

2) 각질 제거: 피부 속으로 라이트닝의 활성 성분이 침투하는 것을 강화시킴으로 놀라운 결과를 제공할 것이다!

• 주 1-2회만 사용해라, 항상 3-4일의 간격을 둬라. 각질 제거를 하지 않는 날에는, 비-각질 제거 클렌저를 사용해라.

• 너무 많은 각질 제거는 건조와 자극을 초래할 수 있으며, 특히 어두운 피부톤에서는 염증을 유발거나 검은 반점을 심화시킬 수가 있다.

3) 자외선 차단: 매끄러운 피부톤을 유지한다.

• 대부분의 어두운 반점들은 자외선에 반응한다. 피부를 보호하고 자외선 차단제 없이는 절대 외출하지 말아라.

• 모든 피부 톤은 최소 SPF30의 광범위 스펙트럼 자외선 차단제를

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brightening treatments in order to protect against further skin discoloration.

All SPF’S should be a sunscreen on its own, not a moisturizer with sunscreen or a make-up with sunscreen. The reason being, when sunscreen filters are added to a moisturizer or make-up, the sunscreen is not as effective because they are by nature less effective at sitting on the skin’s surface.

No matter what skin color, sunscreen is a must!

Topical Skin Lighteners and Brighteners Uneven skin pigmentation affects most people, regardless of ethnic background or skin color. Skin may be darker than normal; there may be freckling, dark brown spots, acne scars, age spots, blotchiness, uneven skin tone, dark brown patches and/or sun damage.

These skin pigmentation issues can be treated by using topical skin lighteners that inhibit melanin production, meaning that it prevents the skin from making the substance responsible for our skin color. Skin lightening treatments may contain hydroquinone, the primary and aggressive topical lightening ingredient as well as Kojic Acid, a derivative of hydroquinone.

Many of these treatments come in different forms: creams, gels, serums and lotions along with exfoliating soaps or exfoliating creams which enhance lightening/brightening results.

Other popular Non-Hydroquinone skin brightening actives are Alpha Arbutin, a popular favorite, Licorice Extract, Lumiskin, Hexylresorcinol, AHA’s and stabilized Vitamin C known as L- Ascorbic Acid.

What is Melasma?

Melasma is generally used to describe skin discolorations, often seen as dark brown patches caused by hormone changes when our body is exposed to an excessive amount of sun. These hormonal changes are usually the result of pregnancy, nursing, birth control pills, menopause or estrogen replacement therapy. Mitchell Group has been successful in treating melasma with our LightenUp Kit, an aggressive lightening and brightening system that promotes a more even uniform complexion.

Aside from sun exposure and a hormonal imbalance, hyperpigmentation can also be caused by post acne scars, burns, irritation, wounds and/or rashes. This is especially true for those with darker skin tones.

Most common question about skin lightening; I’m using lightening products and my skin is getting darker instead of lighter. In order to get the best results, how should I be using my lightening products?

There are 3 reasons why the skin becomes darker during a lightening treatment.

1. Using your lightening products during the day (this makes the skin more sensitive to sunlight and can make the skin darker over time).

Lightening products should only be used at night.

2. Not wearing sunscreen every morning (using sunscreen daily will maintain your even skin tone).

3. Over exfoliating—see explanation above.

Another big no-no is direct sun exposure while taking oral contraceptives or while experiencing hormonal changes (such as pregnancy, nursing or menopause). As I mentioned earlier, all of these actions cause a reaction. Sun can photosensitize the skin during a hormonal imbalance, causing it to darken quicker, resulting in hyperpigmentation. It is best to avoid sun during this time and wear a high SPF 50 sunscreen such as OMIC SkinProtect (which can be found on fairandwhite.com). This light textured sunscreen absorbs quickly and does not leave a white residue. It should be worn daily, rain or shine!

Education tip: The only way to see a visible result is to be consistent with a quality skincare regimen, which will change the behavior and appearance of your skin. And remember, it is possible to achieve radiant, even toned skin at any age. It’s never too early or too late to begin prevention.

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매일 사용해야한다, 특히 라이트닝이나 브라이트닝 치료 중이나 후에는 피부 변색을 방지하기 위해서 반드시 사용해야한다. 모든 SPF 제품들은 자체로 자외선 차단제이어야 하며, 보습제에 함유된 선스크린이나 메이크업 제품에 포함된 차단제만으로는 바람직하지 않다. 자외선 차단제의 필터가 보습제나 색조 화장품에 추가된 경우, 자외선 차단이 효과적이지 못하기 때문이다. 왜냐하면 피부 표면에 흡착되는데 덜 효과적이기 때문이다. 피부 색깔이 어떻든, 자외선 차단제는 필수이다!

국소 스킨 라이트너와 브라이트너 고르지 못한 피부 착색은 인종이나 피부 색상에 관계없이 모든 사람들에게 영향을 준다. 피부가 정상보다 좀 더 진해지는 경우들이 있다; 주근깨나 어두운 반점, 여드름 흉터, 에이지 스팟, 부스럼, 고르지 못한 피부 톤, 자외선으로 인한 피부 손상이나 갈색 반점들이 있을 수 있다. 이런 피부 착색 문제는 멜라닌 생성을 억제하는 국소 피부 라이트너를 사용하면 치료될 수가 있는데, 이것은 피부 색상을 담당하는 물질을 생성하는 것을 방지한다. 피부 라이트닝 치료제에는 하이드로퀴닌이 함유될 수가 있는데, 하이드로퀴닌의 파생물질인 코직 엑시드와 더불어 강력하고 주된 국소 라이트닝 성분이다. 이 치료제는 다양한 형태로 만들어지는데, 크림, 젤, 세럼 그리고 각질 비누와 함께 사용하는 로션 타입, 혹은 라이트닝과 브라이트닝 결과를 촉진시키는 각질 크림 등이 있다. 인기있는 비-하이드로퀴닌 스킨 브라이트닝 성분으로 인기가 좋은 것에는 알파 알부틴, 감초 추출물, 루미스킨, 헥실레조르신, L-아스코르빈산 엑시드로 알려진 AHA의 안정화된 비타민 C 등이 있다. 기미는 무엇인가? 기미는 일반적으로 우리의 몸이 태양에 과도하게 노출되었을 때 호르몬의 변화로 인해 생성되는 암갈색 패치 형태의 피부변색으로 설명된다. 이러한 호르몬 변화는 흔히 임신, 수유, 피임약, 폐경이나 에스트로겐 대체 요법의 결과로 발생한다. Mitchell 그룹은LightenUp Kit로 기미 치료에 성공적인 결과를 얻고 있는데, 이 Kit는 적극적인 라이트닝과 브라이트닝 시스템으로 보다 균일한 피부 안색을 촉진한다. 자외선에 노출 및 호르몬 불균형외에도, 색소 침착은 여드름 흉터, 화상, 염증, 상처 및 발진에 의해서도 발생할 수 있다. 어두운 피부톤을 가진 사람들에게는 특히 더욱 그러하다. 피부 라이트닝에 관한 가장 일반적인 질문; 저는 현재 라이트닝 제품을 사용하고 있는데 제 피부가 밝아지기는커녕 점점 어두워집니다. 최상의 결과를 얻기 위해서, 어떻게 라이트닝 제품을 사용해야 할까요? 라이트닝 치료 기간 동안 피부가 더 어두워지는 주된 3가지 이유는 다음과 같다.

1. 낮동안 라이트닝 제품을 사용한 경우(이것은 피부가 자외선에 더욱 민감하게 만들며 시간이 지남에 따라 피부톤을 더욱 어둡게 만들 수 있다.) 라이트닝 제품은 반드시 밤에만 사용해야한다.

2. 매일 아침 자외선 차단제를 바르지 않는 경우(매일 자외선 차단제를 사용하면 피부 톤을 고르게 유지할 수가 있다.)

3. 과도한 각질 제거- 위의 설명을 참조해라. 또다른 금기 사항으로는 경구 피임약을 복용 중이거나 호르몬 변화를 경험하는 중(예를 들자면, 임신, 수유, 폐경)에 자외선에 직접 노출되는 것이다. 앞에서 언급한 바와 같이, 이러한 모든 것들이 반응의 원인이 된다. 자외선은 호르몬 불균형 동안 피부에 감광성을 줄 수가 있는데, 피부 색이 빠르게 어두워지고 결과적으로 색소 침착을 초래하게 된다. 이런 시기에는 자외선을 피하는 것이 최선이며, OMIC SkinProtect (fairandwhite.com에서 구매할 수 있다.)와 같은 SPF 50의 높은 자외선 차단제를 사용하는 것이 좋다. 이 가벼운 질감의 자외선 차단제는 빠르게 흡수되고 흰색의 잔류물을 얼굴에 남기지 않는다. 비가 오나 눈이 오나 매일 발라야 한다! 교육적 조언: 눈에 띄는 결과를 볼 수 있는 유일한 방법은 품질좋은 스킨 케어 처방을 지속적으로 사용하는 것이며, 그것이 피부의 성향과 모양을 변경할 것이다. 그리고 기억해라, 어떤 연령이라도 빛나고 고른 피부톤을 가질 수 있다. 예방을 위해서는 너무 이른 때도 너무 늦은 때도 없기 때문이다.

Dominique Tinkler is an accomplished skincare guru who molded her career working alongside prominent cosmetic dermatologists and corporations. Currently with the Mitchell Group, she is a dedicated professional with two decades of hands-on knowledge in the cosmetic and pharmaceutical industry. A well-versed expert, she continually updates her knowledge in new findings, trends and innovations in the skincare industry.

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September 2012 OTC Beauty Magazine

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Business Tips

by Walt Grassl

Just Because You Couldn’t Doesn’t Mean You Can’t

당신이 할 수 없었다고 해서, 할 수 없다는 것을 의미하는 것은 아니다.

Most of us don’t like change. We like to be comfortable. We like to play things safe. We avoid risk. We put ourselves in safe little boxes and then we miss out on opportunities for growth and advancement, both personally and professionally.

It is said we spend 70 percent of our time in our comfort zone, when we should really spend 80 percent of our time in our uncomfortable zone.

Where do you spend your time?

우리들 대부분은 변화를 좋아하지 않는다. 우리는 편한 것을 좋아한다. 우리는 안전하게 흘러가는 것을 좋아한다. 우리는 위험을 피한다. 우리는 스스로를 안전한 작은 상자 속에 넣고 개인적으로 또 직업적으로 성장하고 발전할 수 있는 기회들을 놓치고 있다. 우리가 불편한 지대 안에서 우리 시간의 80 %를 반드시 사용해야 할 때, 우리는 안락 지대 내에서 우리 시간의 70% 만을 사용한다고 한다. 당신은 어디에서 시간을 사용하고 있는가?

Get Uncomfortable Getting out of your comfort zone is a lot like exercising muscles that have atrophied. As babies, we learn to stand by trying to stand up and then falling down, over and over until we succeed. The same thing happens when we learn to walk. Around the time we learn to ride a bike, things change. We want to enjoy that the mobility of bike riding but we fear falling and looking bad in front of our family, neighbors and friends. Usually, with the encouragement of a family member or friend we overcome the fear and we learn to ride a bike.

However, as we get older, we often find it easier to say “I can’t do it” than to try to learn a new skill or take on a new challenge. We tend to stay in our comfort zones and our “step-outsidethe-comfort-zone” muscles atrophy.

불편해져라 안락 지대 밖으로 나오는 것은 위축된 근육 운동과 아주 비슷하다. 아기 때, 우리는 일어서려고 애쓰고 넘어지고, 성공할 때까지 반복하며 배워나간다. 걷기를 배울 때도 이와 마찬가지다. 우리가 자전거 타기를 배울 무렵에는, 상황이 달라진다. 자전거를 타면서 느낄 수 있는 이동성을 즐기고 싶지만, 가족들이나 이웃, 친구들 앞에서 넘어지고 서툴게 보이는 것에 겁이 난다. 흔히, 가족이나 친구들이 격려를 해주면 두려움을 극복하고 자전거 타기를 배우게 된다. 그러나, 나이가 먹을수록, 우리는 새로운 기술을 배우려 시도하거나 새로운 도전을 택하기 보다는 “ 난 할 수 없어” 라는 말이 더욱 쉽다는 것을 종종 알게된다. 우리는 안락 지대, 그리고 우리의 “안락 지대 밖으로 나와 있는” 근육 위축증에 머물려 한다. 여기 “안락 지대 밖으로 나오는” 근육을 운동시키는 5가지 단계가 있다.

1- 일상을 다양화해라 편안함의 한 가지 사인은 동일함, 반복적으로 같은 일을 하는 것이다. 매일 같은 길로 출근하는가? 같은 식당에서, 심지어 같은 메뉴를 주문하는 스스로를 발견하는가? 만일 당신이 같은 장소에 가지 않거나, 당신이 “평소”대로 하지 않는다면 어떻게 될까? 당신의 일상에서 벗어나라. 아마 처음에는 아주 불편할 것이다. 이것은 당연한 것이다! 새로운 것을 경험해라. 시간이 갈수록, 점점 덜 불편해질 것이다. 더 많이 할수록, 더욱 쉬워진다.

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Here are five steps to exercise the “step-outside-the-comfort-zone” muscles.

1 – Vary your routines One sign of being comfortable is sameness, doing the same thing over and over. Do you take the same route to work every day? Do you find yourself eating in the same restaurants, even ordering the same meals? What would happen if you didn’t go to the same place, or if you didn’t have “the usual?” Consciously decide to do something different. Break out of your routines. It will probably feel very uncomfortable at first—Great! Experience the newness. Over time, it will feel less and less uncomfortable. The more you do it, the easier it becomes.

2 – Try new hobbies Ever thought about being a magician? Playing the ukulele? Knitting? Performing standup comedy?

Make a list of 20 things you think would be fun to try, then pick one. Find a class through your local continuing education, YMCA or parks and recreation department. Sign up, attend the first class and go in with the idea that you will have fun. If you are really bad at it, so what? At least you tried. Now, try another activity on your list! Chances are, you will have fun, develop new skills and you’ll likely make new friends.

3 – Try new things at work Is your first response when someone asks for volunteers to avoid eye contact, shrink down in your chair and try to make yourself really, really, really small? Seek out lateral work assignments and volunteer yourself. Make your co-workers know you are happy to fill roles that, in the past, were probably shunned.

4 – Say yes If your natural inclination is to say ‘No’ to new opportunities, change your mindset. The more you say ‘Yes’ to new opportunities, the broader your experiences will be and the less afraid of new things you will become. Use this new mindset at home and at work.

5 – Get back up Falling down is not failing. We often hear, “it is better to try and fail than to fail to try.” Inventors 2-새로운 취미를 시도해라. 마술사가 되는 것을 생각해본 적이 있는가? 우클레레를 연주하는 것은? 뜨게질? 스탠드업 코메디 공연은? 해보면 재밌을 것 같은 20가지 리스트를 적고, 그 중 하나를 선택해라. 지역의 평생 교육이나 YMCA 혹은 공원이나 레크레이션 센터에서 강의를 찾아봐라. 등록를 하고, 첫 수업에 참여해라. 그리고 당신이 즐길 수 있는 아이디어들을 가지고 참여해라. 당신이 정말로 그것에 소질이 없다면, 모 어떤가? 최소한 당신은 시도라도 하지 않았는가. 이제, 당신의 리스트에 있는 다른 활동을 시도해봐라. 기회는 있고, 당신은 즐거울 수가 있으며, 새로운 기술을 개발하고 새로운 친구도 사귈 수 있게 될 것이다.

3- 업무에서 새로운 것을 시도해라. 누군가 당신에게 자원 봉사를 요청할 때 당신의 첫번째 반응은 시선을 피하고, 의자 깊숙히 몸을 낮추고 당신 스스로를 정말로, 정말로 작게 만들려고 애쓰는가? 부수적인 업무들을 찾아보고 자원해서 그 일을 맡도록 해라. 당신이 아마도 과거에는 기피했던, 그 역할을 채울 수 있어서 기쁘다는 것을 당신의 동료가 알게 해라.

November 2013 OTC Beauty Magazine

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Business Tips rarely create their inventions the first time. They try, observe the results, and then try it differently. They repeat it until they get the results they desire.

Another saying we often hear is, ‘the only person who doesn’t make mistakes is the one that doesn’t do anything’.

When you try new things and they don’t flow smoothly, don’t be discouraged. There are often bumps in the road. What is important is how you handle the bumps in the road. Do you know when to ask for help? Do you figure out what happened and then provide corrective action, so the same problem won’t occur again? Each time you go through a learning experience, you become more seasoned and more confident when facing future challenges.

Just Because You Couldn’t Doesn’t Mean You Can’t When you stay in your comfort zone all the time, you will feel unfulfilled, like you aren’t getting everything you want out of life. By taking steps in your personal and professional lives to get comfortable being uncomfortable, you will open yourself up to new, challenging opportunities. The more you do it, the easier it becomes. Just because you couldn’t do something before, doesn’t mean you can’t do it now.

4. - YES 라고 말해라. 당신의 타고난 성향이 새로운 기회에 대해 “NO”라고 말한다면, 당신의 사고 방식을 바꿔라. 새로운 기회에 대해 더욱 많이 “YES”라고 할수록, 당신의 경험은 더욱 방대해지고 새로운 것에 대한 두려움은 줄어들 것이다. 가정에서나 직장에서 모두 이 새로운 사고 방식을 사용해라.

5- 백업을 가져라. 아래로 떨어지는 것이 실패는 아니다. 우리는 종종 “시도 조차 하지 않는 것보다 시도하고 나서 실패하는 것이 더 낫다.”는 말을 듣는다. 발명가들이 처음에 발명품을 만들어낸다는 것은 아주 드문 일이다. 그들은 원하는 결과가 나올 때까지 반복한다. 우리가 자주 듣는 또 다른 말이 있다, “ 실수를 하지 않는 유일한 사람은 아무것도 하지 않는 사람이다.” 당신이 새로운 것을 시도하고 그것이 부드럽게 잘 흘러가지 않을 때, 좌절하지 말아라. 길 위에는 여기 저기 울퉁불퉁 튀어나온 것들이 있기 마련이다. 중요한 것은 길 위의 튀어나온 것들을 당신이 처리하는 방법이다. 언제 도움을 청해야하는지 알고 있는가? 무슨 일이 일어났는지 파악하고 그 다음으로 올바르게 대처하는가? 그래서 같은 문제가 나중에 재발하지 않는가? 당신이 학습 경험을 통해 나아갈 때마다, 당신은 더욱 노련하고 자신감있게 미래의 도전과 마주할 수 있게 된다. 당신이 할 수 없었다는 것이 할 수 없다는 것을 의미하는 것은 아니다. 당신이 항상 안전 지대에 머무를 때는, 마치 인생에서 당신이 원하는 모든 것을 갖지 않은 듯, 무언가 불충분함을 느낄 것이다. 당신의 개인적인 삶과 직업적인 삶에서 불편한 것을 편안한 것으로 만들고자 한 발 내딛는 것으로, 당신은 새롭고 도전적인 기회 앞에 스스로를 열게 될 것이다. 더 많이 할수록, 더욱 쉬워진다. 당신이 예전에 할 수 없었다는 것이, 지금도 할 수 없다는 뜻은 결코 아니다.

Walt Grassl conquered his crippling fear of public speaking at the age of 50, and through his Internet radio show, “Stand Up and Speak Up,” he is determined to help others do the same. Walt’s accomplishments include success in Toastmasters International speech contests, performing standup comedy at the Hollywood Improv and and the Flamingo in Las Vegas. He is also the author of the book “Stand Up and Speak Up.” For more information on Walt Grassl visit http://waltgrassl.com/.

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Business Tips

by Tony Bae

스토어 전면 포스터에 대한 생각의 전환!

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새

해를 맞이하는 스토어오너 대부분들은 좀더

스토어라 단정했기 때문이다. 그렇다면 OTC 오너들은 왜

발전하는 스토어를 만들기 위해 여러 가지

그들과 경쟁을 할 생각을 못하고 있을까? 스토어의 위치가

생각들을 가지고 시작할 것이다. 하지만, 2013

흑인 밀집 지역에 있어서 이기 때문인가? 그렇다면, 왜 흑인

년도 이제 2달 밖에 남지 않은 이 시점에서 돌아보면, 작년과

밀집 지역에 스토어를 오픈 할 생각을 갖게 되었는가? 이는

별반 다를 바 없는 자신의 스토어를 보고 있는 오너들이

뷰티 서플라이 스토어는 흑인들만을 상대로 해야 한다는

대부분일 것이다. 작심은 하지만 실천을 못하는 오너들도

잘못된 인식에 사로잡혀있기 때문인 것이다. Sephora 나

있을 것이고, 어떠한 방법을 통해 세일을 증가시킬지

Sally 에는 흑인들 손님이 전혀 없는 것일까? 물론, 비율로

방법조차 생각지 못한 오너들도 있을 것이다. 스토어에

따지자면 백인들이 더 많은 것이 사실이지만, Sephora 나

변화를 준다는 것은 그다지 힘든 일은 아닌 것이다. 하지만

Sally 는 굳이 그들의 스토어를 백인들에 국한시키려 하지

별다른 계획이 없다면, 엄청나게 힘든 일일 수도 있다.

않는다. 다시 말해서, OTC 뷰티 스토어를 운영하는 오너들도

그러한 오너들에게 이 기사를 통해 약간의 팁을 주려고

굳이 흑인들만을 위한 스토어라고 내세울 필요는 없다는

한다. 요즘의 뷰티 서플라이 스토어들의 외관은 가히 ‘

것이다. 스토어 전면 유리에 흑인들을 모델로 하는 포스터로

천편일률’ 적이라 할 만큼 비슷한 모양새를 가지고 있다.

도배를 한 상태에서 백인들에게 방문해줄 것을 바라는

특히, 스토어 전면의 윈도우는 흑인들을 모델로 한 헤어

것에는 상당한 어폐가 있다. 이는 스토어 전면에 중국 글씨로

제품들의 포스터가 장악을 하고 있다 해도 과언이 아닌

도배를 하고, 프랑스 손님을 기다리는 것과 다를 바 없다.

실정이다. 왜 모두들 한결같이 이러한 모양새를 갖추게

좀더 극단적으로 표현 하자면, 1900년대 중반까지 미국의

되었을까? 가까운 동 업종 스토어와 경쟁을 하면서, 왜 모두

각지에서 흑인들을 차별하는 ‘White people only’ 라는

같은 모양새를 하고 있는 것일까? 전 세계적으로 이발소는

푯말과 별반 다를 바 없다는 생각까지 든다.

삼색(빨강, 파랑, 흰색)등이 이를 상징하고 있고, 적십자 단체는 빨간 십자가 모양이 이를 상징하고 있다. 그렇다면,

현재 OTC 뷰티 스토어에서 취급하는 많은

흑인모델이 있는 포스터가 뷰티 서플라이를 대표하기 때문에

제품들에는 인종을 따지지 않고 모두가 사용할 수 있는

모두들 이러한 포스터를 스토어 전면에 붙이고 있는 것일까?

제품들이 즐비하다. 하지만 이를 알릴 수 있는 방법을

그러한 포스터들은 단순히 뷰티 서플라이 스토어라는 것을

스스로 포기하고 있는 샘이다. 흔히들 말하는 ‘파이’를

알리기 위한 하나의 방법인 것인가? 만약 그러한 생각을 하고

키우기 위해서는 흑인들 이외에 다른 인종들이 거부감 없이

있다면, 처음부터 다시 생각을 해봐야 할 것이다.

방문을 할 수 있는 환경을 만들어 줘야 한다. 스토어 전면에 흑인들을 모델로 하는 포스터대신, 백인들을 모델로 하거나,

현재 OTC 뷰티 서플라이 스토어는 포화상태라는

제품만을 선전하는 포스터를 붙이는 것도 한가지 방법일 수

말들을 많이 하고 있다. 따라서, 그에 따른 과도한 경쟁이

있다. 본인이 관심 있어 하는 제품의 포스터가 붙은 스토어가

일고 있는 지역이 허다하다. 또한, 그러한 지역에서는 다른

있다면, 분명 한번쯤 스토어를 방문하고 싶은 생각을 갖게 될

경쟁보단 가격 경쟁이 가장 심화되어있어 많은 뷰티인들의

것이다. 많은 OTC 뷰티 스토어들이 헤어를 주 판매제품으로

원성을 사고 있다. 다들 서로의 낮은 가격을 성토하며

취급하고는 있지만, 잡화나 네추럴 제품들도 판매가 많이

본인도 어쩔 수 없이 가격경쟁을 할 수 밖에 없다는 당위성을

상승한 카타고리일 것이다. 이러한 제품들은 반드시

내세우며 더욱 경쟁을 치열하게 만드는데 거들고 있다.

흑인들만 구입하는 제품들은 아니라는 것을 잘 알고들 있다.

흔히들 ‘파이’라는 단어를 많이 사용하며, 한정돼있는

이러한 제품들의 종류를 늘이고 스토어 전면 유리에 이를

파이를 나눠먹으려 하니 경쟁을 할 수 밖에 없다고들 한다.

선전하는 포스터를 붙여 놓는다면 반드시 효과가 있을

그렇다면, 파이를 키울 생각은 왜 하지 않는 것일까? 물론,

것이다.

지역에 따라 상황이 다를 수는 있다. 하지만, 눈을 돌려 조금만 생각을 바꿔보면 자신의 상황을 국한시킬 필요는

대부분의 OTC 뷰티 스토어들은 헤어를 판매하는

절대 없다는 것을 느낄 수 있을 것이다.

회사들만이 포스터를 무료로 제공해 주기 때문에 이를 스토어에 붙여 놓는다고 말하고 있다. 물론, 헤어 회사들이

Sephora 나 Sally 를 보면, 같은 뷰티 제품을

많은 돈을 들여 포스터를 제작하여 그들의 고객인 OTC

취급하고 있지만 자신의 경쟁 상대라고 생각하는 OTC

스토어에 제공하고 있는 것은 사실이다. 그렇다면 헤어

오너들은 찾기 힘들다. 이는, 그들을 백인들만 상대하는 뷰티

회사들은 그저 본인들의 고객들을 위한 서비스 차원에서 November 2013 OTC Beauty Magazine

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Business Tips 많은 돈을 들여 포스터를 제작하는 것일까? 꼭 그런 것

준다는 것을 마다할 것인가? 하지만, 그러한 전례가 별로

만은 아니다. 그들의 포스터를 스토어에 붙여 놓음으로

없다 보니 스토어 오너들도 거기까지 생각을 잘 못하고 있을

해서 본인들의 제품을 선전하는 광고효과를 보기 위함이

뿐이며, 그러한 대화의 기회가 거의 없기 때문일 것이다.

우선인 것이다. 그렇다면, 케미컬 제품을 만드는 회사들은

제품을 만드는 회사들과 소통하기 위해서는 거래하는

이러한 사실을 모르고 있는 것일까? 절대 그렇지 않다.

도매상을 적극 활용할 필요가 있다. 도매상들은 제품을

다만, 헤어 회사들은 세일즈맨들이 스토어를 직접 방문하여

생산하는 회사들과 직접 소통을 하므로, OTC 오너들의

오너들을 만나는 유통경로를 가지고 있기 때문인 것이고,

의견을 충분히 전달할 소통 창구가 되어줄 수 있다. 이를 십분

케미컬 회사들은 주로 도매상을 통하여 스토어에 제품을

활용하여 본인의 스토어 안에서 판매되는 제품들을 무료로

판매하기 때문에 직접적으로 스토어 오너들과 대화할 방법이

선전할 수 있는 마케팅 자료들을 적극 활용해야 할 것이다.

부족했을 뿐이다. 실제로, 요즘 P & G 나 Mizani 같은 회사는

또한, 자신의 스토어 방문객들을 스스로 제한시키고 있는

도매상들을 통해 스토어에 직접적으로 광고할 방법들을

포스터들에 대해서도 다시한번 생각을 해봐야 할 것이다.

모색하고 있다. 포스터 제작은 물론, 스토어 안에서 사용할 수 있는 각종 마케팅 자료들을 제작하여 무료로 나누어주고 있다. 이들뿐만 아니라, 본인들의 제품을 선전하기 위해 스토어 오너들과의 소통을 기다리고 있는 회사들이 많이 있다. 그 어떤 회사가 본인들의 상품을 스토어에서 광고해

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OTC Beauty Magazine July 2012

King of Locs

by Cyrus Jackson

The Evolution of Natural Hair Care

The year is coming to a close and time truly does fly by. There has been an exciting explosion of products and services for natural hair this year. It has all made me think about the passage of time and its effect on trend and profit within the hair care industry.

I was having a meeting with a few of my colleagues from the industry the other day and one of them asked my opinion on the evolution of natural hair care. A portion of the rise in natural hair care can be contributed to pop culture. This happens in all industries. The largest consumer sector is comprised of customers from ages 16 to 24 years and they are largely influenced by what they see and hear from the entertainment world. Let’s face it, we know many young people who would follow their favorite pop star or reality TV personality right off a cliff. So having a go at their hair style is no surprise. Just check out the rise in red hair color sales after the bold red tresses worn by one of the chart topping artist of today. I believe that in the case with natural hair care, its popularity can be attributed to something more than the fad effect. There is another major influence in play here when it comes to trends within ethnic communities-social change.

If you take a look at the last rise in natural hair care we see the Afro in full form in the 1970s. People wore it in a slightly different style. It was shaped and defined as opposed to the free expressive form we see today. The 60s was a time of turbulent struggle for equality for African Americans. In the 1970s everyone wanted to make a statement that truly represented the pride and majesty of their ethnic culture. They wanted the world to accept them from the tips of their toes to the ends of each strand of their coiled tresses. They wanted to not just live, but display a sense of freedom and self assurance to the world. We saw the development of a hair care staple, for example, Afro Sheen. The style was radical for its day but make no mistake the Afro had a standard. It was well groomed and shaped so it could be worn freely within society and even in the business world. Today, the natural hair care trend is back in full force and surprisingly enough in the same context if you take a closer look. We have just seen a rise in African American influence in industry, entertainment, finance and certainly politics. So we see a rise in self pride and self definition. The need to truly be you and be free in any setting is back. The big difference today is that science and innovation have made it possible for those with ethnic hair types to have even more option for natural hair care than ever before. Women can transition from “relaxer” straight to curly, to kinky and

back to straight again in a week’s time. They can have tight ringlets or wild coils. This is significant because it makes an argument for the need of the hair care industry to take a good look at the social climate as well as the current trends when designing, executing and retailing new products.

True innovators and entrepreneurs look ahead and not follow concepts that already exist. You can often gauge what your customers are going to ask for before they hit stores by truly taking a look at the world around you. This is why a few truly dedicated companies have been developing quality products for natural hair care for the past few decades. We saw this time coming and seeked to provide quality products to promote healthy natural hair and not just switch around a few of our factory machines to stop producing relaxers and start putting instant natural hair in a jar. It takes special knowledge to produce products for natural hair care and slapping a label on just anything and saying it is for natural hair care just isn’t going to cut it. There is much more to natural hair care than that.

When you look at the natural hair sector, you should keep in mind that you are not looking at a trend. You are looking at self identity. You are looking at a lifestyle. People have used this look to represent a struggle, a people and a culture. They are not going to put just any glob of grease in their hair. This customer is special and rightfully so. This is not just another head of hair this is representative of self. I am happy that the industry has finally began to recognize the natural hair category and I look forward to the profit potential in its expansion for us all, but be advised: I can tell you first hand as someone who truly loves the magnificent kink and coil, you are selling to a truly particular sector. I have lived natural hair care for the past 20 years. You can look at it like this for instance: would you let a dentist perform open heart surgery or a math teacher do your taxes? This customer likes to stick with the experts in the field.

Manufacturers should keep quality in mind when developing products for natural hair maintenance. Retailers should stock products that have firm roots and dependability within the natural hair care industry to meet the needs of this discerning customer. So keep your shelves stocked with quality natural hair care products and like new growth during transition, you will see your profit spring fourth-naturally.

Cyrus Jackson has had a successful career in the hair care industry for over 30 years including sales, marketing and product development with companies such as World of Curl, D-Orum Products and Leisure Curl. Jackson is the owner and president of Professional Products Unlimited, Inc. makers of one of the first complete products lines in the industry for the care and maintenance of natural ethnic hair types, Jamaican Mango & Lime. Jackson’s continued development and promotions of quality products for natural ethnic beauty has made him the self proclaimed King of Locs.

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Feature

by Dr. Edward Tony Lloneau

How to Avoid Being Misled by Manufacturers of Hair Care Products

(Continued from the October issue.)

Part Two In last month’s article on this subject in regards to conditioners in sodium and “no lye” relaxers, a very important part was omitted.

Here is the omitted portion: The advertised conditioners are in the relaxer system, but not in the relaxer. They are in the pre- and postproducts that are important parts of the system such as the shampoo, moisturizer, and any other products that are a part of the system and important maintenance recommendations. They are not in the relaxer for the reasons stated in last month’s article.

What is an international unit?

Many times you are attracted to a product because the label will state that it contains 5,000 units of an ingredient. Five thousand of anything seems like quite a bit, but not in international units. A unit is composed of one part out of a million. So, if a product contains 5,000 units of an ingredient that means that the other 995,000 units are something other than what attracted you to the product in the first place. In other words, 5,000 units is only one half of one percent of the product because it requires one million units to comprise a whole.

Why do different products in the same size containers list different weight content?

For example, there may be two different products on the shelf; both in the same identical size container, but one will list 8 oz. of product and the other one may list 10.5 oz. This is because the molecular weight of some ingredients in a product may be heavier than others such as water and glycerin. A container of water may weigh only 8 ozs. but the same size container of glycerin could 70

OTC Beauty Magazine November 2013

weigh 10 ozs. and this is what accounts for the weight differences on the same size containers; not only with glycerin, but with other ingredients as well.

What is a moisturizer?

Moisture is water, water is moisture. So, in order to moisturize anything, all you have to do is simply apply water. However, most products that claim to be moisturizers contain other emollients that will allow the water to penetrate the hair or skin, or allows the hair and skin to retain its natural moisture, or a combination of both, depending on its purpose. However, many such products are simply what the label claims to be, which is water disguised by the name moisturizer and by law, manufacturers can sell you a container of water simply by disguising the content with the name moisturizer.

The same is true for products labeled “hydrolyzed” or “rehydration.”

Natural bristle brushes Natural bristle brushes are indeed much better for the

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Feature hair than nylon bristle brushes because the bristles are soft and pliable, and do not have sharp pointed ends—therefore they will not split and tear the hair shaft. However, many such brushes are labeled reinforced natural bristle brushes, but what they don’t tell you is that they are reinforced with nylon bristles and you may be paying the price for a 100% natural bristle brush and getting one that may be only one third natural bristle and two thirds nylon.

Products that claim to grow hair It has not been proven that any product applied externally to the hair or scalp can promote, stimulate or accelerate natural hair growth. Most people who complain of little or no hair growth are blaming it on the wrong reason. They think the problem is lack of natural growth from the scalp, when in reality; the problem is the hair is breaking off from the ends for a variety of reasons. If hair growth stops, then baldness begins, and yet you have people complaining their hair has not grown at all over a period of years. If the person has hair, then it is growing. Once hair stops growing, it is eliminated by way of attrition. In other words, as every hair shaft dies out due to normal life span of the hair shaft (4 to 7 years), then another will not replace it.

The truth of the matter is hair grows at the same exact rate as the fingernails. And, just as your fingernail breaks due to normal day-to-day activity and maintains only a certain length, the hair shaft does the same thing due to misuse of combing, brushing, perms tints, relaxers, pressing and hot curling. They come off a little at a time at the same rate or more from the ends as hair grows from the scalp. Therefore, natural hair growth goes unnoticed.

There is no product you can purchase that has been approved by the Food and Drug Administration that can cause, promote or accelerate natural hair

growth. So, why not invest money in products that will reconstruct and maintain the existing hair.

What to do if hair appears to be dissolving during relaxing treatments More than likely this is hair you should not have attempted to relax.

For some reason it is too weak and porous to withstand the active ingredients in the relaxer.

You should immediately rinse thoroughly, pour and massage a generous equal amount of lemon juice and water mixture onto the hair. This will instantly stop the action of the active ingredients. Shampoo twice with neutralizing shampoo.

Do not use this lemon juice formula on hair where there is no problem; to do so could cause premature reversion of the hair. This treatment is only recommended in cases of emergency. At the time when you use the emergency procedure, your interest is to save the hair, not to maintain straightness.

How to heat process a permanent curl, color, conditioner or any other procedure that requires external heat such as dryer or heat caps without electricity A dryer produces the same amount of heat as the human body does. By harnessing this natural heat source you will save the cost of 1500 watts of electricity. After applying the service, place a plastic cap on the head. Place a slightly damp towel in a microwave oven for about 30 seconds, wrap the towel around the head, and then take another towel and wrap it around the first towel. This will trap and maintain the natural body heat that is close to the same temperature as the heat that comes from the dryer. This method will be just as effective as the dryer and produce no high electricity cost.

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.), and sanctioned through Howard University in Washington, D.C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Tricology as it relates to ethnic cosmetology. He has written several books on this subject, and has authored many articles in trade magazine drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologist and students encounter on a daily basis. Contact Dr. Lloneau at liquidgoldbondng@aim.com or call 310-323-7100.

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OTC Beauty Magazine November 2013

Manufacturer

Profile

by Haley McNeal

제조업체 프로필

Behind every success story is a passion strong enough to move mountains. Professional Products Unlimited (PPU) is a prime example as the owner and president, Cyrus Jackson’s, entrepreneurial spirit and natural love of the hair care business initially fueled the company. From the ethnic hair care product marketing company it started out as, PPU has grown into the major health and beauty manufacturer it is today. 모든 성공 스토리 뒤에는 태산을 움직일 정도의 강한 열정이 있다.

Professional Products Unlimited (PPU)가 바로 주된 예가 될 수 있겠는데, 소유주이자 대표인Cyrus Jackson의 기업가 정신과 헤어 케어 비지니스에 대한 애정이 회사를 있게 한 원동력이다. 특정 인종을 겨냥한 헤어 케어 제품 마케팅 회사로 출발한 이래, PPU는 현재 건강 및 미용 제조업체들 중 주요한 제조사로 성장하였다.

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OTC Beauty Magazine November 2013

OTC Beauty Magazine (OTC): Briefly describe the history of PPU. How did this company get started and what is it founded on?

Cyrus Jackson (CJ): We were one of the first companies to pioneer technology and product formulations for natural hair care. Our product line, Jamaican Mango & Lime, was one of the first products of its kind to grace the retail chain shelves. This was several years before the wave of natural hair care hit the industry. The OTC has supported our products from the very beginning. I believe this is large in part to a mutual belief in customer service and consumer product knowledge to drive sales.

OTC: How is the company structured and what brands make up PPU? CJ: Professional Products Unlimited, Inc. is a privately owned, full service health and beauty manufacturer. Our facility is outfitted with a lab for formulation and testing, a research and development staff and a factory for turnkey health and beauty manufacturing. We currently manufacture the brands Jamaican Mango & Lime for Locs & Twists, Jamaican Mango & Lime Jamaican Black Castor Oil, Groganics DHT Blocker System, III Sisters Of Nature, Diamond Bond Protective Shield, Nice & Curly and Love My Baby. We also provide full service private labeling services for all manner of health and beauty products.

OTC: What prompted the need for your products/lines within the beauty industry?

CJ:The industry is constantly evolving and we have always designed our products to meet the needs of the full spectrum of all ethnic hair types. When other manufacturers were only developing relaxers, we put out a relaxer but stayed busy in our labs developing products for the growing number of consumers that were demanding products for natural hair types.

OTC: What differentiates Professional Products Unlimited from the rest of its competition?

CJ:We put the needs of customers first. We do not just rely on the flavor of the month as far as hair goes, we listen to the true needs of the consumer and stay on the pulse of developing trends.

OTC 뷰티 매거진(OTC): PPU의 역사에 관한 간단한 설명 부탁드립니다. 회사는 어떻게 시작했으며 무엇을 기반으로 설립되었습니까?

Cyrus Jackson (CJ): 저희는 천연 헤어 케어 제품 공법 및

기술의 선구자 역할을 한 첫 선두 기업들 중 하나였습니다. 저희 제품 라인인, Jamaican Mango & Lime은 소매 체인점의 진열대를 은혜롭게 했던 최초의 제품 중 하나였습니다. 이것은 천연 헤어 케어 제품들이 업계를 강타하기 수년 전이었습니다. OTC는 아주 초기부터 저희 제품들을 지원했습니다. 저는 고객 서비스와 고객들의 제품에 대한 지식이 판매를 촉진시킨다는 상호간의 믿음에 있어서 이것이 큰 부분을 차지한다고 믿습니다.

OTC: 회사 구조는 어떻게 되며 PPU를 구성하는 브랜드에는 어떤 것들이 있습니까?

CJ: Professional Products Unlimited, Inc.는 개인 소유로, 건강

및 미용 전반에 관한 제품 제조사입니다.저희 회사는 성분 배합 및 테스트를 위한 실험실, 연구 및 개발 직원, 일괄 공급 체계의 건강 및 미용 제품 생산 공장을 갖추고 있습니다. 현재Jamaican Mango & Lime 브랜드 이름으로 Locs & Twists, Jamaican Mango & Lime Jamaican Black Castor Oil, Groganics DHT Blocker System, III Sisters Of Nature, Diamond Bond Protective Shield, Nice & Curly and Love My Baby를 제조하고 있습니다. 또한 모든 종류의 건강 및 뷰티 제품에 관한 개별적인 라벨 서비스도 제공하고 있습니다.

OTC: 어떤 이유로 뷰티 업계에서 귀사의 제품과 라인들이 필요성을 갖습니까?

CJ: 업계는 끊임없이 변화하고 우리는 모든 인종의 헤어

타입에 관한 전체 스펙트럼의 요구를 맞추기 위한 제품 디자인에 항상 노력하고 있습니다. 다른 제조사들이 단지 릴렉서만을 개발할 때, 저희는 릴렉서 뿐 아니라 네추럴 헤어 타입을 위한 제품을 요구하는 소비자층의 성장에 발맞춰 제품 개발로 분주했습니다.

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Manufacturer Profile OTC: Professional Products Unlimited가 다른 경쟁사들과의 차별화되는 점은 무엇입니까?

CJ: 저희는 고객의 요구를 우선으로 여깁니다.

저희는 단지 그 때 그때의 헤어 트렌드에만

OTC: Who is the main audience for your products and what steps are you taking to ensure you meet their needs?

CJ: We began just producing products for ethnic hair types. Over the past few years, we have really expanded our reach by introducing hair care products for all hair types. We make our products to promote hair health for everyone. Our ideal consumer includes anyone who wants quality products at just the right price.

OTC: Please explain how your OTC store partners and our readers can benefit from carrying PPU products.

CJ: Our products offer a wide range of variety and our lines are completely comprehensive. In each line there are products for treatment, styling and maintenance. All of our items have a perfect accompaniment found right in that same brand. It is a natural upsell to offer another product from our line. We have all new promotional materials including informational brochures and samples for each line.

OTC: What is it like to have a business relationship with your company? What do you consider your strengths?

CJ: We pride ourselves on service and strive to give each customer an experience that is unique to the specific needs of their business.

OTC: What do you feel is the most important thing for multicultural beauty store owners to know when recommending your company’s products to their customers?

Do you have any marketing tips to share?

CJ: Our products have been formulated to promote healthy hair growth in all hair types. All of our product lines have been designed to provide comprehensive maintenance and styling. We also carry several different types of brands that cover hair care concerns from hair loss treatments to naturally based products for styling and maintenance. Product knowledge goes a long way. A consumer can often be overwhelmed by the variety of products they have to choose from and suggesting products within a hair care line that are specific to their particular hair care needs can make all the difference sales. Consumers love to sample product lines. Many consumers report that they return to beauty stores to sample the latest in new products and will return to that same store if they like their result.

Our company distributes a great deal of samples and encourages all of our retailers to request as many samples as they need to from their distributors.

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의존하지 않고, 고객들이 진정으로 원하는 것이 무엇인지에 귀기울이며 트랜드 개발을 지속하고 있습니다.

OTC: 귀사 제품의 주요 대상은 누구이며 그들의 요구를 충족하기 위한 귀사의 다음 단계는 무엇입니까?

CJ: 저희는 다인종 헤어 타입을 위한

제품 생산만을 시작했습니다. 지난 수년간, 저희는 모든 헤어 타입을 위한 헤어 케어 제품을 소개하면서 영역을 넓혀왔습니다. 저희는 모든 사람들의 모발 건강을 증진할 수 있는 제품을 만듭니다. 올바른 가격에 품질 좋은 제품을 원하는 누구든 저희의 이상적인 고객이 됩니다.

OTC: 귀사의 OTC 매장 파트너와 저희 독자들이 PPU 제품을 취급함으로써 어떤 혜택을 얻을 수 있는지 설명 부탁드립니다.

CJ: 저희는 다양하고 넓은 범위의 제품을 제공하며, 저희 라인들은

완벽하게 포괄적입니다. 각 라인에는 트리트먼트, 스타일링, 관리 제품들이 구성되어 있습니다. 모든 저희 아이템들은 같은 브랜드 내에서 완벽한 모든 구성을 갖고 있습니다. 저희 라인에서 또 다른 제품을 제공하는 것은 자연스러운 구매 설득이죠. 각 라인별로 제품 브로셔와 샘플을 포함한 새로운 홍보 자료를 보유하고 있습니다.

OTC: 귀사와 사업 관계를 갖는 것은 어떻습니까? 귀사의 강점은 무엇이라고 생각하시는지요?

CJ: 저희는 서비스에 강한 자부심을 갖고 있으며, 고객들의

비지니스에 관한 특정 요구에 독특한 경험을 제공할 수 있도록 노력하고 있습니다.

OTC: 다문화 뷰티 매장 운영자들이 소비자들에게 귀사의 제품을 추천할 때 알아야 할 가장 중요한 것은 무엇이라고 생각하십니까? 공유할 수 있는 마케팅 방법이 있으신지요?

CJ: 저희 제품은 모든 타입의 모발의 건강한 성장을 촉진할 수

있도록 배합되었습니다. 저희 모든 라인의 제품들은 포괄적인 유지와 스타일링을 제공하도록 설계되었습니다. 또한 탈모 관리부터 스타일링과 관리를 위한 기본 제품까지 모발 관리를 망라하는 다양한

타입의 브랜드를 보유하고 있습니다. 제품에 관한 지식은 갈 길이 멀죠. 소비자들은 종종 선택의

OTC: What trend have you seen grow the most throughout 2013, and how has the company met consumer demand for it?

Likewise, do you have a favorite and/or most successful product that was released this year?

CJ:We have seen a true demand for natural oils for skin and hair. Our Jamaican Black Castor Oil Line has grown in leaps and bounds. These products are all natural and have a variety of benefits for the skin, hair and nails. They are great for aromatherapy. Our III Sisters of Nature brand has also been the brand to beat this year. This product is formulated with the highest quality of nourishing ingredients for natural hair care at just the right price to keep the consumers coming back for more.

OTC: What style/fashion/trend do you foresee making an impact in 2014?

CJ: We are definitely going to see an emergence of the short style in 2014 with some interesting updates on the natural and chemical side of things. My bet is on the short bobs and molded pixies with fresh new natural textures to them. We’ve been also seeing a new trend coming out of the fashion scene that I think will find its way into main stream with the wet sleek and chic look. Products that can create that wet shine but feel completely dry to the touch are going to be big on the fashion scene.

OTC: What does the future hold for PPU? Do you have any big plans for the end of 2013 or the upcoming New Year that you can share?

CJ: We can’t divulge all of our secrets, but we have some great products coming out for the weave sector. Our Diamond Bond Protective Shield Line has been extended to include a product to protect the scalp while prolonging the life of the weave weft. We are also working on new technology involving vegetable oil solids. That is all I can say on that point at this time, but I can guarantee that the consumer will be pleased. Finally, we will be expanding our brands for natural hair care to meet the needs of new styling trends slated for fall of 2014. We intend to give the consumer the latest and greatest in hair and continue to make our mark as the global authority on natural hair care in 2014.

폭이 다양한 제품들에 압도될 수 있으며, 그들의 특정한 모발 관리 요구에 걸맞는 헤어 케어 라인의 제품들은 모두 다른 판매를 기록할 것입니다. 소비자들은 제품의 샘플을 좋아합니다. 많은 소비자들이 최신 제품의 샘플을 시도해보려 뷰티 매장을 다시 찾는다는 보고가 있습니다. 그리고 샘플 테스트 결과가 좋으면 결국 그 매장을 다시 찾게 될 것입니다. 저희 회사는 방대한 양의 샘플을 공급하며 모든 저희의 소매업체들이 필요한 만큼 샘플을 유통업체로 요청할 것을 권장합니다 OTC: 2013년 가장 성장할 트랜드는 무엇으로 보며, 또 그것에 관한 소비자들의 요구를 회사는 어떻게 맞추고 있습니까? 마찬가지로, 올해 출시한 제품 가운데 가장 성공적이거나 좋아하는 제품이 있으신지?

CJ: 저희는 스킨과 헤어를 위한 천연 오일의 거대한 수요를

보았습니다. Jamaican Black Castor Oil 라인은 급격히 성장하고 있습니다. 이 제품들은 모두 천연 제품으로 피부와 모발, 그리고 손톱을 위한 다양한 효능을 갖고 있습니다. 아로마 테라피에도 아주 좋습니다. III Sisters of Nature 브랜드 또한 올해를 강타한 브랜드가 되었습니다. 이 제품은 네추럴 헤어 케어를 위한 아주 고품질의 영양 성분으로 제조되었으며, 적절한 가격으로 인해 고객들이 거듭 찾고 있습니다.

OTC: 2014년에는 어떤 스타일/패션/ 트랜드가 영향을 미칠 것으로 예견하십니까?

CJ: 2014년에는 확실히 짧은 스타일이 출현할 것으로 보고

있습니다. 네추럴 스타일이나 화학적 손질이 된 스타일 양측 모두에서 업데이트된 흥미로운 내용들이 있습니다. 제 생각에는 신선하고 새로운 네추럴 질감의 짧은 bob 스타일이나 손질된 pixie 스타일이 될 것 같습니다. 패션 분야에서 나오는 새로운 트랜드 또한 보여지고 있는데요, 젖은 듯 매끈하고 세련된 모양이 주류를 이룰 것으로 생각합니다. 젖은 듯한 광택을 연출하면서도 완벽히 말려진 촉감을 느낄 수 있는 제품들이 패션 분야에서 크게 자리를 차지할 것입니다.

OTC: PPU가 미래에 바라는 것은 무엇입니까? 2013년 마지막과 다가올 새해를 위한 큰 계획이 있으시다면?

CJ: 저희의 모든 비밀을 누설할 수는 없죠, 그러나 위브 분야에서

굉장한 제품들이 출시될 것이라는 말씀은 드릴 수 있습니다. 저희 Diamond Bond Protective Shield 라인은 위브의 착용 수명을 연장하면서 두피를 보호할 수 있는 제품들로 확장되었습니다. 또한 식물성 오일을 포함하는 신기술에 노력 중입니다. 지금 말씀 드릴 수 있는 것은 여기까지 입니다, 그러나 소비자들이 반가워할 것이라는 것은 확실히 말씀드릴 수가 있습니다. 마지막으로, 2014년 가을을 예정으로 새로운 스타일링 트랜드에 걸맞는 천연 헤어 케어 브랜드를 확장할 것입니다. 저희는 고객들에게 가장 최신의 그리고 가장 최고의 헤어 제품을 제공하려고 노력하며 2014년 천연 헤어 케어 제품의 글로벌한 권위를 차지할 수 있도록 지속적으로 힘쓰고 있습니다.

Company Name: Professional Products Unlimited, Inc. Address: 116 Bethea Road, Suite 420 Contact Number: 1 (800) 770-7410 Website: www.professionalproductsunlimitedinc.com Year in Business: 22

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OTC Beauty Magazine November 2013

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Eat a healthy diet.What you put into your body shows on the outside. Avoid high acid beverages such as citric and soda.

Get beauty sleep - Experts recommend 7-8 hours of sleep a night, and a proper night’s sleep makes a real difference to your skin. Teens may need at least 9 or even 10 hours, because during puberty is when your body and skin grows the quickest.

Open Windows - staying in stuffy, dry rooms is no good.

Open a window and let some nice fresh air in.

Smoking, drinking and drug-taking have substantial effects on the skin from premature aging to discoloration and dryness.

Use sunscreen daily – yes even people of color should uses sunscreen often even if the weather is overcast, cold or pouring with rain. Look for a moisturizer which contains an SPF as an easy way of wearing it. Years of exposure to ultraviolet rays can build up and lead to premature aging. Get one that is oil free so you won’t get any spots.

For puffy eyes, apply cold cucumber slices, used teabags stored in the fridge or a cold gel mask.

Change your pillowcase regularly to prevent a buildup of bacteria.

Drink plenty of water, if you’re well hydrated, your skin will be too.

Don’t sleep in a hot room, you’ll sweat and dehydrate, and wake up looking puffy, possibly with a few more spots.

Never go to bed with your makeup on. Always wash your face before going to bed.

Items to look for at your local beauty supplier: • Cleanser • Toner • Moisturizer • Sunscreen • Cotton Balls • Face Mask • Exfoliate

Dwayne Thompson, aka “The Barber Ambassador,” is the CEO of The Fade Club LLC, a marketing and promotions company designed to grow the barbering industry through education and brand management.

He wears many hats as the founder of The Barber Academy Tour, creator of “The Barbettes,” a term designed to promote female barbers, and the former host of Against the Grain Radio show, the first barber related radio show on Blog Talk Radio. He is a dynamic writer, educator, product broker, consultant and social media expert. He has held several Executive positions with a former barbershop publication and a national health outreach program. Mr. Thompson is also the Founder and Publisher of Tonsorial Times Magazine, “The Official Barbershop Trade Publication” focused on highlighting products, franchises, schools and educators directly connected to the barbering industry. For more information, visit www.tonsorialtimes.com.

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Sow Time Join us for advertising!

Call 678.805.3291 advertising@otcbeautymagazine.com

업계소식

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업계소식 조지아 협회 조지아 협회는 지난 9월 7, 8일 이틀간 협회사무실에서 지역의 협회장들과 모임을 가졌다. 이번 모임에는 시카고 이상신회장, 세인트 루이스 이수룡 회장, 맴피스 오동호 회장, 네슈 빌 김용근회장과 조지아 협회의 김일홍 회장, 장상욱 이사장, 김종만 부회장, 백계종 부회 장이 참석 하였다. 이날 모임에서는, 현재 뷰티업계의 현실 및 각 지역 협회가 직면한 문제 점과 도매상과의 관계에 대해 심도 있게 논의하였다. 그 중, 각 지역 협회원들이 공통으로 가지고 있는 불공정한 가격문제에 관해 의견이 모아졌고, 협회원들의 권익을 위해 공동구 매를 함으로 해서 소규모 소매상들도 할인된 가격으로 제품을 구입할 수 있게 하자고 의견 을 모으고, 지난 10월 1일부터 약 2주간 지역 협회의 회원들이 혜택을 보았다.

남부 버지니아 협회 남부 버지니아 협회는 지난 10월 6일에 노폭가든에서 20여명의 임원 및 회 원이 모인 가운데임시총회를 열었다. 이날 임시총회에서 이광병 협회장은 지역의 모든 사람들이 회원이 되어야 협회가 좀더 큰 힘이 될 수 있다라 는 것을 전제로 협회원들 간의 단결을 호소하였다. 협회원들 간의 원 활한 소통을 위해선 스마트폰이나 SNS를 활용하여 서로간에 소 통을 하는 창구를 만들어 이를 활용하여 여러 가지 정보들 을 공유하고, 회원들간의 친목활동도 강화해야 한다 고 하였다.

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IndustryNews

Robert “Bobby” LaFrance Bobby was a native and life-long resident of Birmingham, AL. Upon graduation from high school, Bobby received a football scholarship to Auburn University where he played tight end. Following college he served six years in the Alabama National Guard. Bobby worked for a number of years as a business owner in the retail furniture business. He then moved to the promotional sales industry with a division of Readers Digest selling promotional programs to schools as fund raising events. In 1994, Bobby joined Southeast Rep Services and entered the beauty industry as an independent manufacturers rep. He worked Georgia, Alabama, Mississippi and western Tennessee. He later became a partner in the company. Bobby had three daughters and four grandchildren.

In 1999, his granddaughter Brittanie was born and he and his wife Peggy have raised her as though she was their child. His warm personality and easy temperament made him not only a wonderful parent and husband, but a terrific friend to many.

Bobby always had a warm, pleasant smile to greet everyone.

In addition to his family, Bobby loved life, football and golf.

We will all miss him greatly.

A “Celebration of Life” ceremony was held for Bobby

by his family on Tuesday, October 15 in Birmingham, Ala. In lieu of flowers or gifts, donations in Bobby’s memory to “The Brittanie Renee Dorsett Scholarship Fund” for his granddaughter were greatly appreciated.

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IndustryNews

August 7, 2013 To: All Current Multicultural OTC Distributors and Diverters RE: Advertising and Inventorying of Mizani Brand This letter is to inform you that it is prohibited for any non-direct distributor of the Mizani brand to advertise and inventory the Mizani brand on any type of sales paper and catalog in print and/or to electronically solicit business with this exclusive brand.

We will enforce this policy to the fullest and it is in effect as of September 1, 2013.

Jinny reserves the right in maintaining an exclusive authority and control over all advertising on this brand for the OTC channel and also the current level of inventory in your warehouses and in exercising that control we shall: • Lawfully restrict distributors and/or third parties from placing or conveying any type of advertisement of the Mizani brand • Enforce legal action against the NON-direct distributors who has violated the company policy • Cease the current inventory in your warehouse

Best Regards,

Mizani Team

June 2013 OTC Beauty Magazine

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IndustryNews Mehaz® Introduces a New Tweezer Catty Design Plus New Merchandising Options and a New Lower Price!

The popular Tweezer Catty exclusively from Mehaz® is back! This European-made tweezer in its patented protective case is now available in a beautiful new exclusive design.

Priced under $10, the Mehaz Tweezer Catty is the ultimate value. It includes a precision stainless steel tweezer with professional quality performance in a durable patented case that protects the tweezer and keeps it clean. Covered by the Mehaz Lifetime Guarantee, it is perfect for purse, cosmetic bag or travel…anywhere an extra tweezer is needed for that last minute touch-up.

The tweezer is available in a compact six-piece counter display that is perfect to place near the register for impulse sales, or in the new peggable clamshell for displaying on the Mehaz display or pegwall.

Mehaz Professional is the premium line of nailcare, skincare and haircare implements, offering a comprehensive array of professional products from Solingen, Germany and other European countries. Available in a range of price points, each implement is covered by the Mehaz Lifetime Guarantee. Mehaz Professional is owned by Spilo Worldwide, a leading manufacturer, importer and international master distributor to the professional beauty industry for over 70 years. www.mehaz.com

Andis Trim’N Go Hirsute men take note! The new Trim’N Go from Andis is a cordless personal trimmer that’s perfect for light grooming and touch-ups. Compact and ergonomically shaped to comfortably fit in the palm of the hand, it keeps mustaches, beards and necklines looking fresh. The cordless feature makes all-over manscaping easy and convenient, and a T-blade provides closer shave definition.

“Trim’N Go is a great item for salons to retail to their male clientele for personal grooming,” says Karen Formico, vice president of marketing for Andis, “and small enough to be used as client appreciation or stocking stuffers.”

Trim’N Go operates on 1 AA battery (not included). The 14-piece kit includes: • Cordless beard/mustache trimmer • Storage/travel pouch • 6 Attachment combs • Tapered barber and mustache combs • Blade cleaning brush and blade oil • Protective blade guard • Step-by-step trimming instructions

NAAT Garlic Magic Healing traditions have recognized garlic as a natural “wonder” for thousands of years. Garlic has been used in beauty products to stimulate hair growth, but who wants to walk around smelling like garlic? nuNAAT, the manufacturers of a wide range of haircare products used to repair dry, damaged hair, recently launched their NAAT Garlic Magic collection of haircare products that retain the benefits of natural garlic without the lingering smell. Formulated with garlic extract, the collection cleanses the scalp of impurities and strengthens hair follicles to promote growth, hair and scalp health, and beautiful shine. It was developed for people with slow to

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grow, oily, or fragile hair who suffer from an itchy scalp, dandruff, excessive oiliness, or hair loss; but it can be used by all hair types too.

Garlic contains natural antibiotic and antifungal properties, killing any infection that may be preventing hair growth. It has also been shown to stimulate blood flow, which helps to nourish hair, starting at the root. Rich in sulfur, which is a protein that includes keratin, garlic also acts as a conditioning and strengthening agent.

Adding garlic to a topical application, rather than ingesting via supplements has been shown to produce greater results for hair health. nuNAAT’s unique formulation provides additional benefits for added body, softness, manageable, and overall healthy-looking hair.

NAAT Garlic Magic comes with four items: Shampoo, Conditioner, Leave-in Cream and a Hair Mask. The line is available in stores and online at www.nuNAATonline.com.

IndustryNews Free Hair Shaper Blades for Salon Professionals!

New Personna Hair Shaper Blade is 25% Sharper than before.

Personna, the leading manufacturer of cutting edge blades, is known for providing the beauty industry with the highest quality tools for razor cutting and shaving. In keeping with that reputation, they have developed a new technology that provides a 25% sharper hair shaper blade to meet the needs of the discerning haircare professional.

Personna invites professional hair stylists and barbers to be the first to try this new sharper blade before it is available in stores. Simply register now at www.myfreeblades.com to receive a FREE sample pack of the improved Personna Hair Shaper Blades. Complete the simple sign-up form and your blades will be sent in mid-December.

Extensive research with professionals revealed that “sharpness” is the number one attribute they look for in a hair shaper blade. Based on the results of an independent testing lab, the new Personna Hair Shaper Blade, scheduled to be in stores in January 2014, has been confirmed to be 25% sharper than the original. In-salon trials confirmed that both professional stylists and barbers preferred the sharper blade by a margin of 3 to 1!

Personna is distributed exclusively by Spilo Worldwide, a leading manufacturer, importer and international master distributor to the professional beauty industry for over 70 years. www.spilo.com

Andis at New York Fashion Week Spring 2014

American designer LaQuan Smith debuted his Spring/Summer 2014 collection, “Dark Summer” on September 10. To complete the look of transitional casual wear, lead stylist Keith Neal for Andis opted for hair off the face to reveal dewy skin, neutral lips and played up eyes.

“LaQuan was inspired by the casualness of summer and wanted that carried through the hairstyle, while still looking chic,” says Neal. “We choose a mid-high ponytail and two models wore a light Caesar, the ultimate in casual elegance.”

For the ponytails, hair was prepped with the Pro Dry+ Hair Dryer with the comb attachment to help straighten hair, followed by the Titanium Curved Edge Flat Iron to smooth the surface before gathering and securing hair in back. The ponytail was then curled with 1” and 1.5” Titanium Curling Irons to create volume. Some hair extensions were used.

Neal used the Excel Ultra Detachable Blade Clipper with #1 blade to create the light Caesar on two models. “Her confidence and bone structure will make an extreme short cut feminine and sexy,” says Neal. “To keep the look soft, edge with a Trim’N Go Trimmer, but don’t create hard masculine lines. You want her to look neat, but not structured.” www.andis.com

Ampro Industries, Inc. Announces Mickey “MeMpHiTz” Wright, Jr., as the New Face of PomWave, the Latest Addition to the Award Winning Shine ‘n Jam ® Product Line from Ampro Styl ® Ampro Industries, Inc., manufacturer of Ampro Pro Styl®, America’s #1 gel, announces Mickey “MeMpHiTz” Wright, Jr. as the face of the most innovative product to hit the men’s grooming market in decades, Shine ‘n Jam® PomWave the newest addition to the award winning Shine ‘n Jam product line.

Shine ‘n Jam PomWave is a revolutionary styling pomade for men which is free of wax, petroleum, grease and silicones. PomWave enhances and controls a man’s natural waves while adding a smooth, sophisticated finish that provides a firm hold while leaving hair soft to the touch. Also free of alcohol, parabens, sulfates and dyes, PomWave is good for use on all hair types and textures.

“To say I’m elated at the opportunity to team up with Ampro once again would be an understatement.This new, greaseless wave pomade is an amazing 102

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product that I am using daily now to maintain and optimize the appearance of my natural wave pattern!” says MeMpHiTz. “Because PomWave doesn’t contain any silicones or petroleum, not only do I get the best look and natural shine possible, but it washes out easily and allows my scalp to breathe unlike other pomades I’ve used in the past.”

“We feel that MeMpHiTz is the perfect man to help us bring PomWave to the world. He’s known for his trend-setting ideas and for introducing new art and new artists,” says Tricia Snead, Vice President of Marketing. “MeMpHiTz is a man of fresh ideas and our Shine ‘n Jam PomWave is a fresh addition to the men’s market that we know they’ll love.” www.amprogel.com

ShowCalendar Ad Index November: 1-3 Baltic Beauty 2013 Riga, Latvia www.bt1.lv/bb/

Advanced Beauty Systems......15

JBS Hair....................IFC, 1, 52, 96

www.advancedbeautysystems.com www.jbshair.com

Professional Beauty Supply.....37 www.lavatechtlc.com

American International.....13, 75 www.aiibeauty.com

JF Labs/AFAM..........26, 47, 61, 95 www.jflabs.com

2 6th Annual Family Health & Beauty Expo Ampro Industries.............. Poster

J. Strickland...........................46, 63

Atlanta, GA www.cbww.org

Jinny Corp.............................92, 93

Queen Helene............................62 www.queenhelene.com

KAB Brands, LLC................39, 66 www.aphogee.com

RA Cosmetics....................90, 101 www.racosmetics.com

Keystone Labs......................32, 67 www.keystone-labs.com

Refinery Hotel........................ 103 www.refineryhotelnewyork.com

Liquid Gold Bonding/ Lloneau Products......................73 www.liquidgoldbonding.com

Royal & Langnickel......................8 www.royalbrush.com

3-4 ISSE Midwest

www.amprogel.com

Andis Co..................................7, 88 www.andis.com

Rosemont, IL u15391269.onlinehome-server.com/issemw/

Belson..........................................25 www.belsonproducts.com

3-4 San Juan Beauty Show

Bonfi Natural/Wet-n-Wavy.....42 www.wetnwavy.com

San Juan, Puerto Rico www.sanjuanbeautyshow.com/sjbs/

Brock Beauty, Inc.......................87 www.brockbeauty.com

10 Southern Maryland Natural Hair Care Expo

Conair ........................................11 www.conair.com

Waldorf, MD www.naturalhaircareexpo.com

Dream World, Inc. ..14, 20, 44, 78

13-15 Cosmoprof Asia Hong Kong, China www.cosmoprof-asia.com/

Latin Beauty...............................91 Luster Products.........................27 www.lusterproducts.com

DRM-JPC...................... Cover, 45

M&M Products...........................57 www.mmproducts.net

E.T. Browne Drug Co................23 www.palmers.com

M3 Cosmetics............................41 http://www.arganicshair.com

Ecoco, Inc..............................59, 74 www.ecocoinc.com

Miss Jessie’s.................................31 www.missjessies.com

Fantasia Ind................................29 www.fantasiahaircare.com

Mitchell Group...........................43 www.mitchellbrands.com

Fisk Industries............................55 www.dandrdirect.com

Mizani...................120, IBC, Insert www.mizani-usa.com

Helen of Troy................................9 www.hotus.com

Murray’s Worldwide............... 109 www.parnevu.com

High Time Products, Inc...........89

nuNAAT.....................................33 www.nunaat.com

Professional Products Unlimited...............54, 68, 94, 107 rastagroup.com

Schwarzkopf & Henkel...67, Poster www.smoothnshine.com Sensitive By Nature............84, 85 SMSi-Urban Call Marketing, Inc.............................48 www.segmentedmarketing.com Smooth Care.......................... 104 Spilo Worldwide........................40 www.spilo.com Starlet International.............. 111

House of Cheatham..................93 www.houseofcheatham.com Imperial Dax..............................53 www.imperialdax.com Inspired Beauty Brands........5, 77 www.inspiredbeauty.com JBS Beauty Club..................76, 88

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Straight Arrow/Mane ‘n Tail.....19 www.manentail.com Strength of Nature...................28 www.strengthofnature.com Taliah Waajid/Black Earth Products..........................79 www.naturalhair.org Western Buying Conference...................BC, Insert

ORS.............................................86 www.orshaircare.com

www.westernbuyingconference.com

Oster Prof. Products.................21 www.osterpro.com

Xtreme Beauty Int’l.................2,3 www.xbi.co

Procter & Gamble.............. Insert www.pg.com

Reader Feedback Let your voice be heard! In this segment OTC Beauty Magazine wants

to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it through email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

1. What type of skin care product is hardest to keep on your shelves due to high customer demand?

1. 어떤 종류의 스킨 케어 제품들이 진열대에 놓기가 무섭게 판매가 되고 있습니까?______________________________________

______________________________________________________________________________________ ______________________________________________________________________________________ 2. Do you plan on making any changes to the way you promote sales in your store for the new year? (i.e. posters, POP products, more samples, etc.) 2. 새해를

위한 매장 판촉 증진 방법에 어떤 변화를 계획하고 있습니까?(

예를 들어, 포스터, POP 제품, 더 많은 샘플 등...)?___________________________________________________

______________________________________________________________________________________ ______________________________________________________________________________________ 3. What beauty product would you like to learn more about and why? 3. 그 이유는 무엇입니까?

어떤 미용 제품에 대해 더 알고 싶으며

_____________________________________________________________________

______________________________________________________________________________________ ______________________________________________________________________________________

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _______________________________ Store Name (스토어 이름) _____________________ State (주) _________________________________ 110

OTC Beauty Magazine November 2013

Mail this form to: OTC Beauty Magazine, Attn: Editorial Dept.

3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

보내실곳:

OTC Beauty Magazine, Attn: Editorial Dept.

3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

September 2013 OTC Beauty Magazine

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Curl Recharge

Instant Moisturizing Refresher

Revitalizing moisture-rich Curl Recharge re-energizes coils, reshapes curls and enhances manageability before styling while refreshing styles in-between shampoos. Our unique Curl Care Complex provides moisture and softness from the inside out while sealing the cuticle from root to tip with lightweight bounce. Curls are revived. www.mizani-usa.com WHAT’S NEW? • Curl-Prep: re-shapes curls before styling • Daily Curl Refresher: reactivates curly styles in-between shampoos • Moisturizes and softens • Seals the cuticle • Helps prevent breakage at point of coiling • Provides slight hold for weightless bounce 112

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