KNOWLEDGE TO KNOW by Dawn Thompson
The Truth About Hair Grease (Hair Dress) Kuza® 100% Indian Hemp Hair & Scalp Treatment-Now Broadly Available To Drive Your Textured Hair Sales Kuza® 100% Indian Hemp Hair & Scalp Treatment has no sulfates, no mineral oil, is not tested on animals and is “konscious,” just like the many consumers that have made it a part of their hair regimen. Kuza® is continuing to create products with the ingredients, our textured hair wearers want, and without the ingredients that they don’t. This allows versatile style creators to be confident and use products that promote healthier hair.
The Truth About Hair Dress/Hair Grease Tonya S. Lane, a cosmetic scientist, shares great education on CurlyChemistry.com. Tonya shares the Perfect 7 Hair Protecting Oils. In her healthier hair styling method PMP-penetrate, moisturize, protect/seal (similar to LCO-liquid, conditioner, oil), Lane recommends the top three products which provide the best coverage to protect and seal in moisture by size:
Retailer Results
1) Hair Grease (petrolatum);
Kuza® 100% Indian Hemp Hair & Scalp Treatment is specifically formulated
2) Shea/Mango Butter; and
for textured hair. Results from a top account for this year to date (Past nine months) show an over 30% increase
3) Castor Oil.
in same-store sales. Units are up over 27%. Alternatively, promotion
Kuza® has proven products that cover the top
dollars are down by about 30%.
three ingredients.
Kuza® 100% Indian Hemp Hair & Scalp Treatment has a blend of fine oils (including Coconut, Sweet Almond & Avocado) and natural herbs. Soybean Oil is also included, and it is an unsung hero for moisture retention. Naturally Curly shared in April 2018 that soybean oil’s main asset to hair is moisture retention because it is full of good fatty acids, manganese, and vitamins.
“Kuza® 100% Hemp Hair & Scalp Treatment is wonderful for curly, coily and kinky hair. It seals in moisture for the many textured/highly textured hairstyles we love to wear, and it does it affordably,” Lane says. “The truth about hair dress/grease is that it is the best way to seal in moisture. This is for all our styles and protective looks - braids, twists, weaves, braid outs, twist outs, and all of the in-between. Just use more unsparingly with braids and twists and use in key areas with straighter styles/on your edges and ends. Also,
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OTC Beauty Magazine November 2020
