The Truth About Hair Grease (Hair Dress

by Dawn Thompson

Kuza® 100% Indian Hemp Hair & Scalp Treatment-Now Broadly Available To Drive Your Textured Hair Sales

Kuza® 100% Indian Hemp Hair & Scalp Treatment has no sulfates, no mineral oil, is not tested on animals and is “konscious,” just like the many consumers that have made it a part of their hair regimen. Kuza® is continuing to create products with the ingredients, our textured hair wearers want, and without the ingredients that they don’t. This allows versatile style creators to be confident and use products that promote healthier hair.

Retailer Results

Kuza® 100% Indian Hemp Hair & Scalp Treatment is specifically formulated for textured hair. Results from a top account for this year to date (Past nine months) show an over 30% increase in same-store sales. Units are up over 27%. Alternatively, promotion dollars are down by about 30%. Kuza® 100% Indian Hemp Hair & Scalp Treatment has a blend of fine oils (including Coconut, Sweet Almond & Avocado) and natural herbs. Soybean Oil is also included, and it is an unsung hero for moisture retention. Naturally Curly shared in April 2018 that soybean oil’s main asset to hair is moisture retention because it is full of good fatty acids, manganese, and vitamins.

The Truth About Hair Dress/Hair Grease

Tonya S. Lane, a cosmetic scientist, shares great education on CurlyChemistry.com. Tonya shares the Perfect 7 Hair Protecting Oils. In her healthier hair styling method PMP-penetrate, moisturize, protect/seal (similar to LCO-liquid, conditioner, oil), Lane recommends the top three products which provide the best coverage to protect and seal in moisture by size:

1) Hair Grease (petrolatum);

2) Shea/Mango Butter; and

3) Castor Oil.

Kuza® has proven products that cover the top three ingredients.

“Kuza® 100% Hemp Hair & Scalp Treatment is wonderful for curly, coily and kinky hair. It seals in moisture for the many textured/highly textured hairstyles we love to wear, and it does it affordably,” Lane says. “The truth about hair dress/grease is that it is the best way to seal in moisture. This is for all our styles and protective looks - braids, twists, weaves, braid outs, twist outs, and all of the in-between. Just use more unsparingly with braids and twists and use in key areas with straighter styles/on your edges and ends. Also,

3X

Q Ban

through experimentation based on your hair texture, you will know how much works best.” Kuza® Hair Food with Vitamins A & E helps damaged hair become

Kuza® is excited to introduce to some and reintroduce to others our proven quality, hardworking products, many available since 1979. Kuza in Swahili means “flourishing (of a tree), to make grow, lush.” Kuza® Konscious Beauty™ is focused on creating “hardworking” products that promote healthier hair and glowing skin. This is especially important for the textured hair wearer and dryer skin owner, who seek to create their own unique styles, 24/7. Kuza® 100% Pure African Shea Butter and Jamaican Black Castor Oil have no sulfates, parabens or phthalates. Kuza® hair dress and Apricot Scrub have no sulfates.

What’s Popular with Kuza® Konscious Beauty™

Kuza® offers a number of products that promote healthier hair and skin. Here are a few. Photo Credit: FCM/jordanviision & Scalp Treatment seals in moisture and promotes healthier hair. It is perfect for sealing. Use on a clean head of hair after you moisturize. It will help you create your favorite braids, twists, faux locs, braid out or twist out.

Kuza® 100% Pure African Shea Butter and Kuza® Jamaican Black

Castor Oil promote healthier hair, skin, scalp and body for all hair and skin types. Both oils seal in moisture. Shea butter has significant levels of vitamin A and E and has anti-inflammatory and antioxidant properties. Jamaican Black Castor Oil is often used for growth treatments, to protect the edges/nape/hair ends and to reduce frizz. It is also safe on color-treated hair. healthier and more lustrous. Kuza® Beeswax formulated with natural beeswax for hair conditioning

for days, without being greasy. Kuza® Apricot Scrub helps remove the dull surface cells to reveal a

smooth, glowing complexion. It can be used on all skin types. Kuza® Jamaican Black Castor Oil Edge Gel helps tame edges and holds them in place while moisturizing and adding shine to hair. This antibreakage formula is infused with Jamaican Black Castor Oil, Coconut Oil, Aloe Vera Juice and Argan Oil to leave edges conditioned and looking shinier and healthier. Perfect for controlling tapered cuts, edges and

Kuza® 100% Hemp Hair

Tonya S. Lane, Cosmetic Scientist and Founder of CurlyChemistry.com Instagram: @Sharmaine369 the nape-sides of natural, straightened/silk pressed or relaxed hairstyles.

Beauty supply stores have the opportunity to continue to take the lead in offering both assortment and education. Education will help direct consumers to the products that will provide them with

benefits to meet their real DIY/problem-solving needs for hair, skin, scalp and body.

Local Beauty Supply, Worldwide. Available at Beauty Supply Stores and Your

PLEASE FOLLOW US to learn about our latest innovation, education

and giveaways! Instagram (IG) @kuzaproducts

Facebook (FB) @kuzaproducts

Meet Dawn W. Thompson

Dawn W. Thompson has spent about three decades in the consumer products, beauty and hair industry. Dawn loves versatile hairstyling, and knows keeping your hair moisturized is at the foundation of having healthier curls and coils. She is now the EVP & Head of Brand Management at Hollywood Beauty® and Kuza® Products.

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