OTC - May 2020

May 2020 | $6.00

The Wigs & Extensions Edition

Protective Styling 101 5 Hair Care Products Your Customers Want Now! MARKETPLACE

12 Hot Products for Wigs & Extensions

NEW!

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Featuring our exclusive KERATIN COMPLEX with olive oil plus castor oil and burdock root to help strengthen and protect edges.

May 2020

c ont en t s

In Every Issu e

8 Editorial Letter The Spice of Life

10 Marketplace

Protective Styling Products

64 Product Spotlight

Dream World Latex Gloves

36 Top Sellers

We take a look at the Top-Selling Protective Hair Care products at Jinny Beauty Supply.

29 Urban Call Briefs

Leadership Profiles in Beauty

40 Beauty Ambassador

A Guide to Help Style Healthy Textured Hair

44 Therapy Trends

Wispy Waves of Wonder

42 Clipper Tips

Get the Most Out of Your Cordless T-Outliner Li

46 Industry News

62 Reader Feedback

60 Ad Index

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ON THE COVER

Finally, an advanced hair care system created with highly-textured hair in mind!

Hair Type 4 Leaf Clover collection is a moisture-rich solution designed to help eliminate dryness and minimize breakage that can be associated with highly-textured hair. Our moisturizing complex of clove oil, flax seed oil, and aloe vera delivers softness, shine, and vitality to moisturedepleted hair.

To learn more, visit www.themanechoice.com.

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May 2020

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20 Business Tips

9 Steps to Lead Your Team Through Uncertain Times

By Kate Zabriskie

If there is one thing about business that doesn’t change, it’s that business will always change! Be it through the advent of new technology, loss of a key employee, new laws that govern the way your industry does business, or even a takeover by another company. An effective leader will need to lead their team through any change that should occur and do so with confidence to inspire others to be confident as well.

The transition should be as smooth as possible and be done so in a way that looks as if the change were already expected.

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ALL HAIR TYPES ecoco

ECOCOBEAUTY

MADE IN USA

OTC Beauty Magazine May 2020

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CEO:

Ann Jhin

Editor:

Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Director:

Rachel Lim rlim@jinny.com koreannews@otcbeautymagazine.com

Art Director:

Sam Choi support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Sara Reuda Kate Zabriskie

Columnists:

Lafayette Jones Elayne McClaine Kenny Duncan

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340.

Cover price is $6.00.

OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store

owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving

products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292

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Editorial Letter

by Jessica De Vault Hale

At the time of publication, we were dealing with weeks of quarantine and self-distancing measures. Many beauty supply stores are closed, and most of your customers are stuck at home.

They’re likely bored and looking for new ways to amuse themselves. For those who aren’t working, that means engaging in social media more than ever before. Apps like TikTok have increased in popularity and Instagram continues to be a mainstay.

C

M

The

SPICE OF LIFE

But posting online means that many will still choose to get dressed, do their makeup and their hair to create their own at-home content. Others will want to maintain some semblance of their pre-COVID-19 routine. For those who are working from home, I’m noticing many are investing in makeup with a natural coverage, and wigs to assist them with being video-conference call ready at a moment’s notice.

It turns out that your customers still want to look and feel their best, and many will rely on wigs and even extensions. They are creating new looks and finding innovative ways to do their hair, in light of being unable to visit a hair salon. This just demonstrates the longevity of wigs and extensions. Even with the natural hair movement still going strong, your shoppers still like to give themselves a break from doing their hair or change their look from time to time. After all, variety is the spice of life.

Whether your store remained open or closed for the quarantine, you’ll want to be sure to cater to those who have rediscovered the convenience of wigs and extensions. Keep products in stock that help shoppers manage their hair before, during and after these popular protective styles. We offer a few of our favorites in this month’s Top 5 and Marketplace.

And if you’re worried about the effects of COVID-19 on your business, don’t worry. OTC Beauty Magazine will have a COVID-19 Edition next month that

Jessica De Vault Hale EDITOR

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OTC Beauty Magazine May 2020

will address your concerns and help you open up stronger than ever before.

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9 OTC Beauty Magazine MayIndustries, 2020 AmproÂŽProStylÂŽ is a registered trademark of Ampro Inc. 2020

MARKET PLACE

Protective Style Products The term Protective Styling is a broad one. It’s not just about wearing braids. It covers wearing wigs, extensions or twist styles. The options are truly endless. Regardless of your protective method of choice, you must take care of the underneath at all times. That means taking care of your scalp and ensuring your strands remain moisturized. To achieve these objectives, we gathered our top 12 products to help your customers put their natural hair first.

Edge Serum

Whether you’re wearing wigs or braids, it’s crucial to preserve your edges.

Thankfully, the Hairfinity Infinite Edges Serum can help you do just that. This nourishing formula is full of vitamins and botanicals to revitalize and protect your edges.

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Growth Oil

When growing all of your hair is your ultimate goal, reach for the Taliah Waajid Gro Hair Gro Bamboo & Coconut Milk Growth Oil. It helps battle dry and brittle hair. It is formulated with 13 botanical and essential oils, to promote longer, stronger, healthier hair.

Moisture Serum

Before you install your next protective style, ensure your hair is properly treated with the Zero Frizz Triple Butter Serum. It detects the cause of your hair’s damaged condition and corrects it for shiner, more manageable hair.

It also eliminates frizz and flyaways, leaving hair soft and nourished.

Oil Sheen

Combat breakage, dry hair and promote hair growth with the Isoplus Black Castor Oil Sheen. Adding that finishing touch to your hair can now be a nourishing touch, as well.

Perfect for when wearing protective styles.

Masque

When you’re wearing wigs, you’re able to remove it at night and take care of the hair underneath. Cleansing and conditioning are vital to making the best of your protective style. Enter: Sunny Isle CBD Intensive Repair Masque. It nourishes the scalp and strengthens hair, thereby encouraging hair growth.

Growth Drops

Kaleidoscope does it again with its Miracle Drops Extra Strength. Get the results of full edges and longer hair with this intense formulation, designed to get the outcome you seek in record time.

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Protective Style Products

Hair Shield

When doing a quick weave, you can protect your hair with the Roberts Diamond Bond Protective Shield. This shield offers complete hair and scalp protection to ensure the glue never touches your natural hair.

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OTC Beauty Magazine May 2020

Wig Detangler

Refresh your weave or wig with the Organic Natural Weave & Wig Conditioner & Detangler. This product comes in a variety of lovely-smelling scents and makes detangling a breeze for synthetic or human hair units.

Dry Shampoo

An Itchy, dirty scalp doesn’t have to be a side effect of wearing a long-term protective style. Use the LIV Naturally Dry Shampoo Herbal Cleanser to keep your scalp cleansed and your style fresh.

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Protective Style Products

Scalp Oil

Getting sew-in extensions can be a painful process. The tightness of the cornrows, after you’ve installed them, can be unbearable for some.

The Dark & Lovely Tension Tamer is the perfect solution for this issue. Formulated with Peppermint and Avocado Oil, you can soothe your scalp instantly.

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Hair Gel

Whether you’re slicking your hair back for an easy ponytail or installing braids, it’s good to have a quality gel that not only adds hold but nourishes your tresses, as well. The Wonder Gro Biotin Styling Gel is perfect for styling your hair and giving each strand the Biotin it needs to grow and thrive.

Braid Sheen

You can’t have braids that are dull looking. Braids should always have a healthy shine.

You can achieve that with the Salon Pro Braid Sheen Shine Spray. It not only adds shine, but it also moisturizes the braids and helps to reduce breakage and dry hair.

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How should you sell it?

Scott Zangwill

This month’s selling focus is…

Men’s Beard Products Men’s grooming appeared to be a trend five years ago. How long would it last, many wondered. But now it’s understood that the men’s beauty niche is here to stay and continue growing. The powerhouse categories of men beard care alone is expanding every year.

But with so many new products coming out, how do you increase sales with men’s grooming products?

“Yes, how can the OTC store owner get more men into the stores to buy not only their core items such as shampoos, conditioners, hair gel and more? Well, what they need to do is to focus on the 97% of their customers who are women. Target them through signage, and putting some of the men’s items either right up front when they walk in the door or position a handful of items near the cash register. A nice sign saying, ‘Look ladies! Wouldn’t your man love a nice beard oil or a nicely-scented aftershave?’

The men’s section has grown in the last few years to become its own section. Years ago, there was, at best, a few items to choose from and good luck finding it in the store. With bigname brands such as Cantu, Uncle Jimmy, Sunny Isle, Clubman Pinaud, you can get great beard oils that have become so popular now. The selection of hair color for men is the largest ever. Many men, as they get older, use these products. There are so many brands of shaving creams, razors and tools to choose from.

So use the signage and direction to remind the ladies or gentlemen coming into your stores to buy these products year-round, and also use each holiday to promote a different line or product. All of these efforts will add up at the end.”

Scott Zangwill

Merchandise Brand Specialist Inc. www.merchandisebrandspecialist.com About Merchandising Specialists, Inc. We specialize in getting your new products into the stores very quickly, as we have an excellent rapport with the store owners. Not only do we put out POP material, sales sheets, and samples, we are excellent at getting turnover orders quickly, getting the new products into the store and turning monthly detailed reports, as well!

If you have input you’d like to share regarding this question, send an e-mail to editor@otcbeautymagazine.com.

Your response could be featured in the May issue!

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OTC Beauty Magazine May 2020

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OTC Beauty Magazine May 2020

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Business Tips

By Kate Zabriskie

A Change Will Do You Good:

Steps to Lead Your Team Through Uncertain Times If there is one thing about business that doesn’t change,

possible and be done so in a way that looks as if the change were already expected.

it’s that business will always change! Be it through the advent of new technology, loss of a key employee, new laws that govern the way your industry does business, or even a takeover by another company. No matter what the change may be, the last thing your team wants to hear from you is …

“Ok, now what do we do?”

An effective leader will need to lead their team through any change that should occur and do so with confidence to inspire others to be confident as well. The transition should be as smooth as

Employees and contractors may feel unsure and fearful about any new direction a business may be taking or change they are forced to deal with; so as their leader, their cues as to how to act and how to feel will come directly from you. As such, it is important that you have a solid action plan in place to deal with just such a scenario.

Below are nine tips to help you when leading your team through uncertain times:

1. Know that the path to the eventual goal is not always a linear one.

As a team is dealing with change in the workplace, it is not as simple as announcing it, adapting to it, and moving toward goals. Employees

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and even leaders may have changing feelings about the process and that

accomplishing these goals.

is normal. Recognizing and addressing these concerns as they arise is a healthy way to deal with them and is expected in a situation that may feel full ofturmoil or even traumatic at times.

5. Continually define and redefine the change as necessary.

During a time of uncertainly, rumors abound. When your team doesn’t

2. Identify key leaders and stakeholders early in the process.

know some aspect concerning the change at hand, they will begin to speculate. This can lead to confusion, worry, and employees looking

As the process of change begins it is important to identify those in your team

elsewhere for employment. The best plan of action is to be upfront and

who represent true leadership qualities. They can be seen as stakeholders

communicate with your team any information you have as you get it.

in the process and support you in your efforts to lead the team through

Simply knowing what is going on will instill confidence and quell fears,

the change and onto greater success. These individuals will be crucial in

even if the information is not all that good to begin with.

helping to instill confidence and keep the team moving together toward the stated goals.

3. Construct a solid plan.

6. Don’t discount the past.

Oftentimes, new changes mean discarding the old ways of doing things, and projects once seen as vital are “kicked to the curb” so to speak. This can

Even small changes need a plan. That plan should address changes in

leave those team members who worked on such projects feeling slighted

processes, products, and expectations of the people involved. If a change

and that their contributions were worthless. An effective team leader will

is drastic, you might have to construct an entirely new business plan.

highlight such projects and give credence to past accomplishments as jobs

Creating a plan and sharing it with your team will go a long way toward

well done, while at the same time leading the team into the new direction.

giving them a feeling of stability as they move together in this new business environment.

4. Identify goals clearly.

7. Don’t hide the challenges.

There will be times when even an effectively created plan will hit a stumbling block, or even come to a screeching halt. Don’t hide challenges when they

Failing to communicate clearly defined goals is one of the worst errors

occur; instead, share them with your team. They may have valuable input

people can make when leading change. If employees don’t have a firm

and will feel more invested in helping to overcome any obstacles as you

sense of what they are moving toward, they may end up just … moving.

bring them into the discussion.

Clearly define objectives and how you will support your team in meeting them. Your key stakeholders as identified above will play a vital role here as they lead by example in making decisions and actions that support

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8. Carefully listen to all concerns.

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One issue that many leaders fail at is truly listening to their team. They may

overcome. One way to combat that early on is to clearly state any changes in

take a “this is the way it is now, so deal with it” approach and this can do

performance objectives and reviews. Employees will want to know exactly

much to lower morale and make team members feel defeated in an already

how and when they will be reviewed and what criteria will be a factor as

scary situation. Instead, make yourself available to your team and listen

well. This will allow them to focus on their own objectives and give them

to them. Sometimes, simply venting about the changing environment will

a sense of confidence as they move through the changing environment.

do wonders to help someone deal with what is going on. And other times, their insight could be invaluable in helping you do your job as well.

Change can be scary, full of surprises, and extremely challenging at times.

But, if you have a plan of action, communicate effectively with your team,

9. Clearly state new or adjusted performance objectives.

and move towards new objectives with confidence and a team that is

Of all the things that will affect the changing workplace environment,

committed as well, you can survive and even thrive in the new adjusted

uncertainty among team members can be the greatest obstacle to

business environment.

Meet Kate Zabriskie

Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team help businesses establish customer service strategies and train their people to live up to what’s promised. For more information, visit www.businesstrainingworks.com.

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Urban Call Briefs

by Lafayette Jones

Chevara Orrin

Equity & Inclusion Strategist, Entrepreneur and Author

Denise Armstrong

Beauty Expert, Author and Actress

Chevara Orrin

Equity & Inclusion Strategist, Entrepreneur and Author Chevara Orrin is an award-winning diversity, equity and inclusion strategist, social entrepreneur, published author, filmmaker, public speaker and social justice activist. She is a forwardthinking catalyst and founder of We Are Straight Allies - a national campaign to Chevara Orrin support equality and move towards Equity & Inclusion Strategist, the passage of inclusive policies to Entrepreneur and Author protect the LGBTQ+ community - and #WhiteAndWoke™, an initiative to raise awareness about racial inequality and promote equity through intentional action. The Allies campaign has drawn the participation of prominent figures such as feminist icon Gloria Steinem and gubernatorial candidate Andrew Gillum and was instrumental in the February 14, 2017 passage of a fully comprehensive Human Rights Ordinance in Jacksonville, FL. Orrin is currently filming, “Why is Washington [Still] Burning?”, a documentary that chronicles the actions of a collective of 100 white and Jewish activists in support of Black rebellions, days after Dr. Martin Luther, Jr’s assassination.

The film explores today’s role of white Americans in the struggle for racial justice.

Orrin is deeply inspired by the legacy of her parents. She is the daughter of a white, Jewish mother who served as the lead coordinator for the 1967 March on the Pentagon in opposition to the Vietnam War; and a Black father who was a fiery top lieutenant of the Rev. Martin Luther King Jr. He was a driving force behind many critical civil rights campaigns of the 1960s, including the 1963 Birmingham Children’s Crusade and 1965 Selma to Montgomery march and passage of the Voting Rights Act. Growing up with this heritage gives Orrin a unique perspective on race, ethnicity and politics. She is a frequent conference presenter and trainer on diversity in the corporate, higher education and nonprofit sectors.

She is also a survivor of sexual violence and was recently published in “#LoveWITHAccountability,” a ground-breaking anthology that examines

Adelaide Banks

Nevada York

Author, Restaurant Magic Podcast CoHost, Entrepreneur and Actress

Owner of ASB History and Host of the “Know Black History Podcast”

how accountability is a powerful and necessary form of love needed to address child sexual abuse. She is a co-founder of The Freedom Collection, a wearable art clothing line that honors the Freedom Riders of the 1960s, too.

Orrin has been recognized by the White House and the Human Rights Campaign as a leader, advocate and ally for the LGBTQ community and featured in publications including The Washington Post, Atlanta JournalConstitution, Tikkun Magazine and The Feminist Wire. She has also been a featured guest on SiriusXM Radio and highlighted in John Blake’s 2007 book Children of the Movement, a powerful glimpse into the heart and soul of the Freedom Movement of the Sixties as seen by its children.

Denise Armstrong

Beauty Expert, Author, Actress

Denise Armstrong

Beauty Expert, Author and Actress shared on the show, Joy in Our Town.

Are daily challenges getting you down? Allow Denise Armstrong, named one of the “Powerful Black Women” in the beauty industry, by Salon Sense magazine to encourage you. You can find her serving Dr. Daisy Jones as a reoccurring co-host on Comcast Channel 28’s Express Your Self. TBN embraced her knowledge and wisdom of having a blended family, which she often

Exhorter, conference speaker, consultant, certified communication coach, PSYCH-K® facilitator, author and actress are just a few titles to describe this dynamic lady.

Prestigious companies such as Clairol, McBride Laboratories, L’Oreal, Paul Mitchell, SoftSheen-Carson and Mizani have utilized her expertise.

Licensed and ordained, she is also the founder of Beauty For Ashes

The preceding article is the property of SMSi – Urban Call Marketing, Inc. - and may not be reproduced without written permission from the author.

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Urban Call Briefs

by Lafayette Jones World Outreach Inc. and His Image Makers Inc. - a program dedicated to mentoring and empowering abused children, youth, men and women in the beauty entertainment industry. The Gift Behind the Gate, her onewoman play, is also must-see.

As a Market Place Minister, she is determined to take the industry back for HIM. Honored to feed you spiritually and physically, she also delivers food to the elderly throughout the community. She has served on the Advisory board of the Rainbow House in Atlanta for abused children, chaired the New Generation for Fayette Daybreak Rotary, served with Pastor Taffi Dollar’s Prestige program - ministering to exotic dancers, and hosted “Can We Talk, Conversing with Denise Armstrong” - a weekly session that reaches and changes the lives of others. She has served as a spiritual advisor for Bente Symposium in Washington, DC, and she’s a member of the Black Women Film Network, Women 2 Women in Atlanta, Kingdomwood International Film Festival and The Alliance of Women Directors.

Armstrong has a blended family and amazing grandchildren. Her triumphs over turbulent times are shared in a balanced message, leaving her audience encouraged and laughing. Although her work has graced the covers of many magazines, billboards and TV commercials, Armstrong has remained humble throughout her success.

Nevada York

Author, Restaurant Magic Podcast Co-Host, Entrepreneur and Actress

Magic. Known as The Hotness on the show and her co-host, Sweetly, they highlight restaurant owners, caterers, and delicious foods throughout North America. It’s all about life and flavor on Restaurant Magic.

Readers can live vicariously by visiting their food blog website: www.

TheHotnessandSweetly.Blogspot.com Audience members can enjoy listening to Restaurant Magic’s Podcast on iTunes, Google Play, Entrepreneurship.Black, and YouTube.

In addition to being an author and podcaster and actress, York is a member of the Every.Black network of entrepreneurs. She also sells gospel themed T-shirts on www.TeamJesusClothing.com. The unique, colorful T-shirt designs prove, “Spreading the gospel never looked so good!” In all her projects, York strives to help awaken each person’s spirit. As an actress, she is afforded that same opportunity and has starred in local magazines and television commercials in North Carolina.

Nevada York novels are available on Amazon.com and Audible.com.

Readers can connect with York on Twitter: @nevadayork and Instagram: @Restaurant_Magic_Foodies.

When in the public eye, taking the time to figure out what works best for your hair is extremely important.

After using hair relaxers for over ten years, Nevada York decided to stop and go “natural.”

Adelaide Banks

Owner of ASB History and Host of the “Know Black History Podcast”

Nevada York

To find out which products worked Author, Restaurant Magic Podcast Cobest, she sought the advice of her Host, Entrepreneur and Actress niece, Jada Smith, who enjoys doing hair. Jada immediately suggested her favorite hair care products for natural hair: deep conditioners, shampoos and twisting cream and curling gels. With the help of Jada, York found that Qhemet Biologics (Amla & Olive Heavy Cream) and Dudu-Osum braiding spray work best on her hair texture.

York is the author of three novels, Caught Up, Mahogany’s Revelation, and Where’s Boaz? I’m Tired of Kissing Frogs Too! Her first novel, Caught Up, was on Essence Magazine’s Best Seller’s list.

Her other works include Journey to Salvation, a self-help workbook designed to assist lost souls searching for answers about their own spirituality and Bible prophecies pertaining to Jesus Christ.

York takes pride in sharing life experiences through her writing. Growing up, she always had a creative side and chose writing as an outlet. Through Mahogany Fox, the central character in both her novels, York can tell a story that most women can relate to at one point in their life. York looks forward to the chance of bringing her characters to life on the movie screen.

York also co-hosts the most entertaining foodie podcast show, Restaurant

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Adelaide Banks Owner of ASB History and Host of the “Know Black History Podcast”

This is the time to Know Black History. Adelaide Banks entered the exciting world of featuring Early Black Entrepreneurs for the Every.Black Radio Network in 2018. The adage that nothing is new was never truer.

She presented stories of early Black entrepreneurs from slavery through the mid-twentieth century and highlighted overcoming examples that apply to current times.

Banks found that the Beauty Industry was especially fascinating and lucrative for men and women. Black barbers honed skills that purchased not only their freedom but businesses, property ownership and investments.

Women spearheaded mega-business enterprises and blazed trails to uplifting business ownership in America and internationally. Banks tells us to “learn the lessons history shares.”

She began life in rural North Carolina near the Virginia border in Virgilina.

This was during a time when family, church and community came together to nurture a people and inspire great things despite the adversity they collectively faced. She began school in the segregated system, where

educators were invested in the success of every student.

At a young age, her career Air Force father took the family to several military installations and opened doors to experiencing the broader fabric of America. She met people of other races, ethnic groups, religions and backgrounds, which groomed her for understanding how similar and different we are, but still Americans.

After graduating from Gwinn High School in the Upper Peninsula of Michigan, she attended and graduated from Northern Michigan University with a degree in Sociology. After marriage, her family relocated to Atlanta, Georgia where she took varied career paths in corporate America, social work and small business ownership.

In 1990, Banks returned to the great state of her birth. She completed a Master’s Degree in Sociology from North Carolina State University and entered careers serving others in Social Work, Mental Health Counseling, founded Read Seed, Inc. to give books to children and, of course, to pursue her business interests.

She started ASB History to “teach America Black history” with posters, and video on the ASB History YouTube Channel, and in November 2019, the Know Black Business podcast. In 2020, look for ASB Race Relations Work shops in Durham, North Carolina.

She lives by her slogan, “God is my Pilot, and I surrender to Auto-Pilot.”

To learn more, visit www.asbhistory.com and ww.patreon.com/ KnowBlackHistory

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

OTC Beauty Magazine May 2020

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Feature

Protective Styling 101 When people think of protective styles, they may only consider two types

are big sellers and will always be on-demand. However, knowing which

of products: wigs and extensions. And yes, these items are notoriously used

styles are popular for the moment is critical. Full lace units that mimic a

for protective styling, but there are more products to consider when helping shoppers achieve a protective style.

full head of braids. Lace fronts with perimeter lace for ponytail styling and more overall flexibility are also continuing to be popular.

Synthetic wig offerings have also improved exponentially,

It also helps to know what constitutes a protective style. This unique styling involves “tucking the hair away,” which means your natural hair is bound in some way to be free of exposure to the elements or manipulation.

To have length retention, many will install a protective style to avoid touching or styling their own hair. This gives the hair a fighting chance at growing and being free of split ends and breakage – the primary culprits of hindered hair growth.

with synthetic fibers resembling natural hair more and more. Regardless of the style or design, you’ll need to keep products that help customers maintain their units.

Extensions Sure, sew-ins are always a popular choice.

But many customers are making their own clip-ins and even wigs with their bundles. For those looking for this sort of versatility, be sure you keep the necessary tools and accessories on hand

Wigs and extensions are useful in the protective styling endeavor, but there are other styling options to keep in mind when updating your inventory.

Here are the most popular protective styling concepts to consider when planning your next purchase at Jinny Beauty Supply.

Wigs Beauty supply stores are no strangers to wigs. We know they

for your do-it-yourself shoppers.

Braids With summer not too far away, you’ll see an increased interest in super long braids. Hair with ombre color continuing to be a big hit, especially during the spring and summer, when popular festivals are in full effect.

Passion twists continue to be a big hit, along with box braids adorned with

Photo Caption: Photo by Gustavo Spindula on Unsplash 32

OTC Beauty Magazine May 2020

©2020

AFAM CONCEPT, INC. CHICAGO, IL 60629 (800)262-2326 www.afamconcept.com OTC Beauty Magazine May 2020

33

beads and unique hair clasps. Your accessories section should be full of decorative accents for this style. Photo Caption: Photo by Gustavo Spindula on Unsplash

Crochets For the customer who likes to change their style often and doesn’t like to spend a lot of time doing their hair, crochets will always be a natural choice.

Crochet needles need to be kept in stock, and a variety of hair textures should be kept in store, too. From deep wave, synthetic hair to faux locs and even braids, you can create just about any style with the crochet technique.

Don’t let your shoppers go online for their bags of crochets. Keep a variety in your shop!

Photo Caption: Photo by Leighann Blackwood on Unsplash

Natural Styles Naturalistas may use their own curls to create a protective style rather than rely on added hair. Two-strand twists, Bantu knots, Milkmaid Braids; the options are absolutely endless. Offering a variety of natural styling products is essential for this style, as most shoppers will want to keep the style in for at least a few days. Edge gels, twisting creams and styling gels are among the necessities needed to create these styles

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NEW!

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Top FIVE

Protective Hair Care Products It’s easy to think of protective styling as a way to never deal with your own hair. But the best way to achieve healthy, longer hair is to ensure you’re taking proper care of your tresses before, during and after a protective style. There are plenty of products at Jinny Beauty Supply that can assist with this, but these five items are popular sellers and are sure to fly off your shelves.

1

African Pride Black Castor Miracle Hair & Scalp Sealing Oil AP71050

One of the trickiest aspects of protective styling is scalp care.

Customers may be slow to wash their hair to avoid ruining their style. But there’s still a need to cleanse the scalp. Products like the African Pride Black Castor Miracle Hair & Scalp Sealing Oil

are perfect for nourishing the scalp and hair, without disturbing the style. It works well for crochets, braids, weaves and more.

Highlights

• • •

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OTC Beauty Magazine May 2020

Formulated with Black Castor, Tea Tree and Soybean oils Soothes scalp

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OTC Beauty Magazine May 2020

2

Thank God It’s Natural Miracle RepaiRx Protective Leave In Conditioner TG00637

This leave-in restores softness and shine, thanks to its formulation of coconut oil and black honey. Not only does it leave hair feeling its best, but it also reduces split ends and

promotes growth. Perfect for use before the installation of a protective style.

3

Softee Naturals Pure Shea Ten Minute Hair Mask SF242

With this unique blend of Shea butter and Argan, olive

and coconut oils, this mask is sure to leave your hair healthy, shiny and manageable. Ideal for hair that needs a little TLC after removing a protective style.

4

Gro-Protect Solutions MGPS2BK

Your customers needn’t fear

using hair glue when they

have Gro-Protect Solutions on hand. This crystallizing protection and growth serum

has tea tree oil, aloe vera and chamomile to help protect hair while removing glue with water in only 3 minutes.

5

Thicker Fuller Hair Root Lifting Hair Serum HR301175

An unlikely contender in the protective styling niche, this

product proves to be useful to

customers

looking

to

thicken their “leave out” hair to blend with their extensions.

Those within thinning hair will

appreciate this serum’s ability to lift hair at the roots and

create visibly thicker, fuller hair.

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OTC Beauty Magazine May 2020

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OTC Beauty Magazine May 2020

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Beauty Ambassador

Styling Tools

By Sara Rueda

A Guide To Help Style Happy Textured Hair No matter the texture or the curl pattern, all hair needs are different. But

bonnet, standing, portable). All have much to offer, it just depends on

that doesn’t mean that there aren’t styling tools that can help you create

what your needs are. Some key features to look for with this type of dryer:

all the styles you love. All you need are the right hair appliances with the

adaptable or adjustable bonnet that allows for both customizability

right features. Multiple features like materials, wattage, or multiple heat

and ample space to accommodate rollers of any size, multiple heat

settings are the key to adhering to your hair needs and styling happy

settings, and a highly preferred feature for both stylists and home-use,

hair. An essential tool is a hairdryer. There are quite a few options when

portability (a favorite that includes all of these features is the Gold ‘N Hot

it comes to all the types of hair dryers. It might feel overwhelming, but it

Professional Ionic Soft Bonnet Dryer).

doesn’t have to be once you understand the purpose of each! After this, you’ll want to make sure your bathroom is well-equipped with the dryers you see at every stylist’s salon.

New to the scene is the Gold ‘N Hot Professional One Step Ionic Volumizer Dryer and Styler for Textured Hair. A hairdryer with a round brush design. The unique oval design features specialized airflow

Let’s start with the classic hand-held hair dryer – a staple for all-

vents and has soft, flexible bristles so you can dry, detangle and style all

purpose drying and styling. Important features a dryer should have

at once. Multiple heat settings and ionic and ceramic technology provide

are: technologies with protective capabilities (such as tourmaline,

a quicker styling experience for effortlessly beautiful, healthy-looking

ions, or ceramic), multiple heat settings to provide customization,

blowouts.

and attachments (particularly a diffuser, perfect for enhancing natural textures and curls, and great for circulating airflow uniformly for added heat protection (a favorite is the Gold ‘N Hot Professional Lightweight 1875 Watt Dryer With Tourmaline).

Armed with this knowledge, you’re now ready to choose the dryer (or all) suited for all your hair needs! Gold ‘N Hot aims to support stylists and hair enthusiasts with professional products for every step of their process. We provide a wide variety of quality styling tools to help you

Next up, is the bonnet dryer. A dryer system that is commonly used for

achieve the most gorgeous results and ever-changing trends. Follow Gold

pairing with conditioning and other treatments or for setting rollers.

‘N Hot on Facebook and Instagram @goldnhotelite.

You’ve likely seen a couple of versions of bonnet dryers (hard hat, soft

Meet Sara Rueda

Sara Rueda is the Content Marketing Manager in the Digital Marketing Department of the Beauty Division of Helen of Troy. Throughout her career she has pursued her passions in the marketing, writing and creative industries and devotes particular dedication to helping empower individuals to be their true selves and be their own kind of beautiful.

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OTC Beauty Magazine May 2020

No Matter What Look Are You Going For We Have The Tools!

www.GoldNHotHair.com /goldnhotelite ph. 888.738.1212 OTC Beauty Magazine May 2020

41

CLIPPER TIPS

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Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon— Main Attraction Unisex Salon— based in Philadelphia. He is the barber for several Grammy Awardwinning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company.

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OTC Beauty Magazine May 2020

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THERAPY TRENDS Wispy Waves of Wonder

By Elayne McClaine

As OTC customers stroll through aisles, they are wowed by the décor. The array of ready-to-wear wigs and ready-toweave extensions is awesome. What variety! What style! What beauty! Why so much? The global hair and weave market is projected to be $10 billion by 2024.

The United States represents nearly 40% of that market. Over 50% of the dollar volume is spent on human hair products.

Less expensive synthetic products represent approximately 70% of all of the unit volume. The use of artificial hair goods has been normalized.

The reasons may vary from style variety, convenience, or religion. The rise in hair loss and hair thinning contributes to an increase in wigs and extensions as hair replacement.

Consumers can actually get a prescription to have a wig made for them. The rise in the “natural market” has generated growth in wigs sold to look like natural kinky hair. All these factors contribute to the size of the market as well as the trends in the category. From a style vantage point, hair products are being designed to be lightweight and wispy. From a naturaltextured look, human hair more readily replicates the style.

About 75% of the hair goods products are sold to women; however, there is a significant number of transgender and transsexual consumers that purchase hair goods, too. Most OTC dealers provide sales consultants to assist in-store. It should be noted that online purchases of wigs and extensions are also increasing exponentially. OTC dealers need to be aware that limiting selections or not updating inventory can drive consumers to the internet. Consumers are focusing on image and the preservation of their natural hair. Yet, they want to have wispy waves that appear as natural as possible. There’s no wonder the hair goods category is huge and normalized.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine.

McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence.

ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

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OTC Beauty Magazine May 2020

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses,

etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

OTC Beauty Magazine May 2020

45

Industry News

Wahl Clipper Corporation to Offer Face Shields for Hospitals and Healthcare Organizations Sterling, Illinois manufacturer quickly works to produce 100,000+ within days.

Sterling, IL (April 20, 2020) – With the world currently turned

upside down due to the COVID-19 pandemic, Wahl Clipper

Corporation has stepped up to help produce and provide

face shields for healthcare workers. The clipper manufacturer

face shields are not FDA certified and cannot be sold to any reseller.

To learn more about the construction of these masks and

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ability to produce larger quantities

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for the professional, consumer and pet grooming industries.

“We understand there is a great

need for protective equipment among our healthcare workers

right now and we want to be as helpful as we can to those who are doing so much for all of us,” says Lance Wahl, global vice president professional products.

The face shields have been redesigned by Wahl’s top engineers,

who have also made the design available for makers and creators

to use and expand upon in good faith. Wahl will distribute these products to local and regional hospitals as a public service. The

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OTC Beauty Magazine May 2020

About Wahl Professional Since 1919, with the invention of the first practical electric hair

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by Leo J. Wahl. Headquartered in Sterling, Illinois, Wahl distributes to 176 countries and has eight global

manufacturing facilities as well as 25 sales offices. At Wahl, we

are proud of our heritage of excellence as well as our remarkable list of groundbreaking innovations for the present and future for the global market. Visit www.wahlpro.com for more details.

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OTC Beauty Magazine May 2020

47

Industry News

Qosina, Parent Company of Qosmedix, Donates Personal Protection Equipment in Support of Health Care Workers Fighting COVID-19 3. Shoe covers and gloves to Nassau University Medical Center in East Meadow, New York The donated goods to Brookdale and NUMC will be further distributed within their healthcare systems to a total of five hospital centers and three nursing homes. “Qosina’s donation of masks and gloves comes at a much-needed time here at Elmhurst Hospital,” said Dr. Gwen Raphan. “We are so appreciative to receive these items so our staff can have a bit more peace of mind.” Sari Sternschein, Vice President of Marketing for Qosmedix added, “The fight against COVID-19 is an unprecedented crisis. The least we could do was donate supplies to help protect healthcare workers who are risking their lives being on the front lines each and every day.”

Ronkonkoma, NY, April 14, 2020 – As COVID-19 continues to

grow and spread at an alarming rate, so does the lack of personal protective equipment (PPE) for health care workers on the front lines. Qosina and Qosmedix wanted to help their neighboring communities, so last week, the company donated muchneeded supplies to local hospitals and healthcare systems.

Included in the donation were: 1. Masks and gloves to Elmhurst Hospital in Queens, New York 2. Shoe covers and gloves to Brookdale Medical Center in Brooklyn, New York

Qosmedix is an ISO 9001, ISO 14001 certified global supplier to the cosmetic, skin care, spa and salon industries. Founded on the concept of maintaining hygienic practices during beauty consultations, the company has expanded to provide an array of high quality products that offer convenience and value to its customers. The vast inventory includes brushes, swabs, applicators, disposable spa wear, jars, bottles and more. For assistance with sample requests, orders or customization inquiries, please contact a Customer Specialist by phone: +1 (631) 242-3270 or e-mail: info@qosmedix.com. Visit www. qosmedix.com to view the complete product line, access volume discount pricing and place an order. Qosmedix is a division of Qosina, a leading international supplier of components to the medical and pharmaceutical industries.

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OTC Beauty Magazine May 2020

the #1 men’s hair color just got even better!

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Industry News

Wahl Professional Provides Free Online Education to Barbers and Stylists Giving back to barbers and stylists during COVID-19 housed on Wahl Professional’s Facebook profile and can be rewatched in case a viewer misses the live stream.

This week, Nieves Almaraz (@howtofadehair), Miguel Rosas (@ newstyle84), Juan Ramos (@offical_j_ramos), Kevin Nguyen (@ yakuzabarber), and Andy Rosario (@andyfademaster) will be taking over the clipper manufacturer’s Facebook page to teach viewers different techniques and cuts.

Wahl Professional is also hosting Instagram Lives, in which followers can get to know the selected WEAT members and learn how they are handling the slowdown in business during these times.

Another way the company is staying engaged is through Disruptour Live on Instagram, which is hosted by all the tour Sterling, IL (April 14, 2020) – As a result of the COVID-19 stayat-home order, Wahl Professional is providing free barbering education to barbers and stylists each week through the company’s Facebook page with the help of the Wahl Education and Artistic (W.E.A.T.) members. The clipper manufacturer is hosting Facebook Lives twice a day with various WEAT educators, who are providing step-by-step instructions and answering questions on how to create a collection of different looks. The videos are being

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OTC Beauty Magazine May 2020

educators and host Byrd Mena (@byrdmena) as a way to interact with the community, while travel is put on hold.

Visit Wahl Professional on Instagram (@wahlpro) and Facebook to stay up to date on how the company is giving back with quality education during this tough time for all.

OTC Beauty Magazine May 2020

51

Industry News

A STATEMENT FROM REED EXHIBITIONS – ORGANISERS OF IN-COSMETICS GLOBAL

LONDON, April 08 2020: Reed Exhibitions today announced

“It has been a difficult few months globally, but it has been

steep escalation of COVID-19 across Europe, and in particular

companies have been adapting to the situation, in some cases

that in-cosmetics Global will be rescheduled. Following the Spain, in-cosmetics Global will now take place from 6-8 October 2020 at Fira Barcelona, Spain.

inspiring to see the resilience of the industry, and how

repurposing their factories to support public health authorities with the production of much needed healthcare products. As

event organisers, we are proud to serve such an innovative and caring industry, and we can’t wait to get the global personal

Speaking about the announcement, Cathy Laporte, Portfolio Director at Reed Exhibitions, said: “The situation surrounding COVID-19 is constantly changing. The health and safety of

care and beauty community together once again in Barcelona in October. We want everyone to enjoy attending in-cosmetics Global as they have done so in the past.”

our exhibitors, visitors and staff is our number one priority and

we will remain guided by the expert advice of the public health

authorities. We understand that the global pandemic is having planning and financial implications for the industry. We have

therefore proactively taken this decision well in advance of the current June dates to allow exhibitors and visitors more time to

prepare and gain maximum value for the event when it happens.

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OTC Beauty Magazine May 2020

For updates and further information, please visit the event website: www.in-cosmetics.com/global

OTC Beauty Magazine May 2020

53

BIR Bits WATCH LIST The CROWN Coalition, a national alliance of organizations working to advance anti-hair discrimination legislation, is celebrating a major victory with the introduction of a federal bill to ban hair discrimination called The CROWN Act of 2019.

The CROWN Coalition, founded by Dove, National Urban League, Western Center on Law & Poverty and Color Of

Change, and supported by over 50 NGOs and non-profit organizations, raises awareness about hair discrimination

and drives action to end hair discrimination in workplaces and schools. The federal bill, led by Congressman Cedric Richmond (D-Louisiana) and Senator Cory Booker (D-New Jersey), is a monumental milestone in the Coalition’s efforts to Create a Respectful and Open World for Natural Hair. “Hair discrimination has been a problematic practice impacting

Black people in multiple settings for far too long. Natural hair and protective styles should never serve as a barrier. We

in Congress have acted, and together with a racial equity champion like Adjoa B. Asamoah and the CROWN Coalition, we can ensure this form of discrimination no longer goes unchecked,” says Rep. Cedric Richmond. “A federal bill in both chambers of Congress is exactly what is needed to address the racial injustice of hair discrimination on a national

level,” says Marc Morial, former mayor of New Orleans and CEO of the National Urban League. “With the passing of The

CROWN Act in California, New York and New Jersey, and more than 10other states taking action to introduce orpre-file

similar legislation, there is a heightened awareness of the need to expand anti-discrimination protections to include hair texture and hairstyles inherent to race. Federal legislation would eliminate the need for state-by-state legislation

and immediately break down systemic barriers that limit social and economic mobility of African-Americans based on Eurocentric beauty standards.”

TRENDS Kline, a global management consulting and market research firm covering beauty and personal care products sold through all channels of distribution, recently issued “What’s Next in Beauty,” a look into 2020and beyond. Their top trends include: • One size does not fit all: Personalization rises in popularity, as consumers see products targeted to their specific

needs. From mass to professional, customization takes various shapes in today’s beauty landscape and is set to break through even higher in 2020.

• Cannabis reaches new highs: The cannabis craze continues, as new brands from luxury to mass to professional continue to flood the market.

• Beards are here to stay: A tiny but mighty category—beard care products—makes the biggest impact of all in

the male grooming market. Tremendous growth of over 35% was seen in 2018, due to the increased education by brands and media, coupled with new innovations. Consumers gravitate to beard care products with citrus or musky

scents for treating and maintaining facial hair, as shaving is less popular. While the beard care category was started by small, niche, indie brands entering salons and barber shops, larger players followed suit. As leading players and indie brands continue to enter/expand in the category, merger and acquisition activity will amp up.

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OTC Beauty Magazine May 2020

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$20 Rebate!

EXPIRATION DATE: 2020 OTC Beauty Magazine MayMAY 2020 31, 57

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

Signature

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

I. 2.

3.

4.

5.

1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

CHICAGO DALLAS

1-800-925-4669

HOUSTON

LOS ANGELES 1-877-644-0167

MIAMI

NEW JERSEY

Store name

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

Date

DETROIT

1-844-421-9736

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

Signature

1-866-616-3200

I. 2.

3.

4.

5.

1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

1-844-525-4669

MIAMI

NEW JERSEY

Store name

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

Date

DETROIT

1-844-421-9736

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

Signature

1-866-616-3200

I. 2.

3.

4.

5.

1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

1-844-525-4669

MIAMI

NEW JERSEY

Store name

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

Signature

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

I. 2.

3.

4.

5.

1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

CHICAGO DALLAS

1-800-925-4669

HOUSTON

LOS ANGELES 1-877-644-0167

MIAMI

NEW JERSEY

Store name

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

Signature

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

I. 2.

3.

4.

5.

1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

CHICAGO DALLAS

1-800-925-4669

HOUSTON

LOS ANGELES 1-877-644-0167

MIAMI

NEW JERSEY

Store name

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

Phone

Address

Jinny Invoice Number

ATLANTA

DETROIT

MEMPHIS

Signature

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

I. 2.

3.

4.

5.

1-800-925-4669

1-877-644-0167

1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

CHICAGO

58

Date

HOUSTON

DALLAS ANGELES OTC Beauty MagazineLOS May 2020

MIAMI

NEW JERSEY

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

SPECIAL

OFFER # SS06244

DARK & LOVELY

FOR PROTECTIVE STYLES 12PCS DISPLAY

SS16022 TENSION TAMER SS16039 CLEANSING WATER

4 OZ 8 OZ

SS16046 HAIR REFRESHER

3.4 OZ

SS16015 DETANGLING CREAM

6.8 OZ

BUY 1 DISPLAY NEW DARK & LOVELY PROTECTIVE STYLES, GET 1 CASE OF LET’S JAM GEL EXTRA HOLD BONUS 5.5 OZ

FREE!

OFFER ENDS MAY 31, 2020

# CRO02927

OTC Beauty Magazine May 2020

59

Ad Index AFAM Concept ................................................................................7, 33

L’Oreal Technique .............................................................................. 23

www.afamconcept.com

www.loreal.com

American International Industries................................................ 45

Murray’s Worldwide ........................................................................... 35

www.ardelllashes.com

www.murrayspomade.com

Ampro.........................................................................................................9

Namaste Laboratories .....................................Inside Front Cover

www.amprogel.com

www.orshaircare.com

Combe .................................................................................................... 49

PDC Brands ....................................................................... Back Cover

www.justformen.com

www.cantubeauty.com

DevaCurl................................................................................................. 47

Proctor and Gamble .................................................................. Poster

www.devacurl.com

https://www.headandshoulders.com/en-us/the-royal-oils-collection

Ecoco .........................................................................................................5

Queen Helene ............................................................................... 24, 31

www.ecocoinc.com

www.queenhelene.com

Fantasia ................................................................................................. 13

Softsheen-Carson.............................................................................. 25

www.fantasiahaircare.com

www.softsheencarson.com

Helen of Troy......................................................................................... 41

Sunny Isle .............................................................................................. 37

www.helenoftroy..com

www.jamaicanblackcastoroil.com

Inspired Beauty Brands..................................................................... 15

Taliah Waajid ......................................................................................... 39

www.inspiredbeauty.com

www.naturalhair.org

KAB Brands........................................................................................... 17

The Mane Choice Hair Solution ..................................... Cover, 21

www.aphogee.com

www.themanechoice.com

Kaleidoscope........................................................................................ 51

Zoto’s Professional............................................................................. 43

www.iluvcolors.com

www.zotosprofessional.com

60

OTC Beauty Magazine May 2020

SPECIAL

OFFER

HAWAIIAN SILKY

COOL SCALP UNIT: EA

CASE: 12

AF20020

BASE CREAM

AFHSC8602

MOISTURE MIST

8 OZ

AFHSC8603

REFRESHER MIST

8 OZ

AFHSC8601

LEAVE-IN CONDITIONER

14 OZ

16 OZ

BUY 4 CASES MIX AND MATCH OF THE FOLLOWING ITEMS, GET 1 CASE OF HAWAIIAN SILKY COOL SCALP REFRESHER MIST

FREE!

OFFER ENDS MAY 31, 2020

# AFHSC8603

OTC Beauty Magazine May 2020

61

Reader Feedback Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

•

What are some of the most popular braiding products at your store?

•

Do you have challenges with merchandising these products?

•

How do you cater your customers’ needs for wig and extensions assistance?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (​상호명) __________________________________ State (주) ___________________________________________ 62

OTC Beauty Magazine May 2020

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept.

3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

SPECIAL

OFFER

LUSTER’S PINK

SHORTLOOKS UNIT: EA

CASE: 12

LR563

TEXTURIZER KIT

LR574

SASSAFRAZ SPRAY

8 OZ

LR562

STYLING GEL

6 OZ

KIT

BUY 4 CASES MIX AND MATCH OF SHORTLOOKS PRODUCTS, GET 1 CASE OF SHORTLOOKS STYLING GEL # LR562

FREE! OFFER ENDS MAY 31, 2020

OTC Beauty Magazine May 2020

63

Product Spotlight

Brittny Latex Gloves Now more than ever before, customers will be looking for gloves for professional and personal use.

These gloves are made specifically for salon use only; however, many shoppers may choose to use these gloves to protect themselves against germs and bacteria in their day-to-day lives.

Stock up on the Brittny Latex Gloves Pack to ensure you’re ready for the demand.

These powder-free gloves are available in sizes Small through Extra Large and are disposable. There are 10 gloves per pack, so be prepared that some shoppers may buy more than one pack at a time. We recommend placing a quantity cap on how many packs a customer can purchase at one given time.

64

OTC Beauty Magazine May 2020

OTC Beauty Magazine May 2020

65

NEW CANTU FLAXSEED COLLECTION! EXPERIENCE A NEW WAY TO HYDRATE! Made with Flaxseed Oil & Vitamin E to smooth, soften & seal in moisture for soft waves, curls & coils.

66

OTC Beauty Magazine May 2020