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May 2016| $6.00 The Men Issue

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MEN Skin and Beard Care 2016 Georgia Beauty Trade Show

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CONTENTS May 2016 in this issue

Editorial Letter����������������������10 Man-Made Beauty 남성의 아름다움

Expert Advice�����������������������12 Charcoal: So Crazy it Just Might Work

Marketplace�������������������������18 Focus on Men

How Should You Sell It?�������26 Avoiding Razor Bumps

어떻게 판매할 것인가? 이 달의 판매 초점은….. 면도 범프 피하기!

Notes From the Natural Nation���������������������59 Hats Off to Spring

Clipper Tips��������������������������74 Men’s Grooming with Andis

Feature Articles

Male Maintenance�����������������60 by Cynthia Malcom Men are practical in their purchasing decisions and this extends to skincare. They tend to be wary about products that add too much time to their routine and are also less driven by marketing messages. With this shift, there is an opportunity to educate customers about how important skin care services and products are to keep men’s skin healthy and youthful.

Difference Between Female Acne and Male Acne��������������64 by Joshep Fonseka Many people think that there is not a difference between female acne and male acne, but that is not the case. Acne flare-ups are caused by various factors, and men and women experience different breakouts. Learn about the variances, along the one common routine both can implement to prevent acne, here.

Manufacturer Profile

Dax����������������������������������������������������������������� 68 Therapy Trends���������������������76 Imperial It is not unusual to hear of a person or family having roots running deep within the beauty industry, or even Sculpting Smooth and Razor Sharp

Tonsorial Times .................... 78 Beards with Benefits

새해인사�������������������������������84

Industry News ���������������������86 BIR Bits���������������������������������98

a certain business. Perhaps this foundation and dedication is part of what makes the companies within this beauty space so successful. This month we spoke with Todd Simmons, sales manager of Imperial Dax— whose family has been involved in the ethnic beauty industry since the 1970’s—to learn more about this classic, tried-and-true company. 미용 업계, 심지어 특정 기업 내에서 한 개인이나 가족이 깊게 뿌리 내리고 있음을 듣는 것은 드문 일이 아니다. 아마도 이러한 기반과 헌신이 이 회사를 미용 업계에서 이렇게 성공적으로 만드는 이유 중 일부일 것이다. 이번 달에 우리는 1970년부터 에스닉 뷰티 업계에 가족이 참여하고 있는Imperial Dax의 영업 담당자인Todd Simmons와 얘기 나누면서 이 전통적이고 신뢰할 수 있는 기업에 관해 자세히 알아보았다.

Coupons������������������������������99 Show Calendar����������������� 104 Ad Index��������������������������� 104 Reader Feedback��������������� 106 Product Spotlight�������������� 108 ORS™ Monoi Oil Anti-Breakage Collection

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OTC Beauty Magazine May 2016

On The Cover

Beards have been around for thousands of years. As beard products come and go, one brand remains steadfast in its commitment to men’s grooming. That brand is Clubman. Learn more at www.clubman.com.


CONTENTS May 2016 Knowledge To Know Business Tips Beard Maintenance ������������������� 30 RELAX During a Crisis? …Exactly!��������������������� 44 by Dwayne Thompson So, you have finally decided to grow a full beard beyond the old five o’clock shadow we all endure as men. Well, ask yourself this one question, “Are you ready for the additional work you will endure to maintain a well-groomed ‘Beard-Do?’” If yes, then read on!

by Gregory Lay “Every day’s a crisis,” Jeff grumped to his car pool after work. “If it isn’t an urgent deadline, then the boss is mad or equipment is on the fritz! I never get to relax, no matter how hard I try!” As it turns out, Jeff only needed to realize exactly how to “R.E.L.A.X.” with the five ideas provided in this article. They may help you too.

수염 관리

위기의 순간에 릴렉스?.... 바로 그거다!

The Classic Men’s Shave ������������ 36

7 Ways to Improve Your Non-Verbal Selling Skills�������������������������������������� 48

자, 당신은 저녁 무렵의 거뭇거뭇하게 자라는 수염을 참아야 하는 대신, 풍성한 수염을 기르기로 결정하였다. 그렇다면, 스스로에게 이런 질문을 해봐라. “단정한 수염을 유지하기 위한 추가적인 일들을 감당할 준비가 되었는가?” 만약 대답이 Yes 이면, 이기사를 읽어보도록 해라.

by Alex Nava There was a time when, with every haircut came the finishing touch, a clean neck with a straight edge razor. Each new generation has cultivated their own unique ideas about how to create and wear styles, but now the traditional barbershop is coming back into style. Local barbers who are skilled with a razor are in high demand; find out why.

전통적인 남성면도

모든 헤어 커트가 스트레이트 에지 면도기를 이용한 마무리 터치와 깔끔한 목선으로 끝나던 시절이 있었다. 각각의 새로운 세대는 스타일을 만들고 꾸미는 방법에 관해 고유한 아이디어를 갖고 있다. 그러나 이제 전통적인 이발소들도 스타일을 생각하고 있다. 이발소들은 남성 면도기 사용에 능숙한 이발사들을 찾고 있다. 그 이유를 알아보자.

“날마다 위기야” Jeff는 퇴근 길 카풀에서 짜증을 낸다. “급한 마감이 아니면, 상사가 화를 내거나 장비가 고장이야! 아무리 노력을 해도 한 번도 느긋하게 긴장을 풀지 못했어!”. 하지만 Jeff는 이 글에 소개된, 정확히 R.E.L.A.X 하는 방법을 알기만 하면 되는 것이다. 여러분에게도 도움이 될 수 있을 것이다.

by Bob Phibbs The more you understand about what your body is saying—oftentimes without our knowledge—the more you can see how often it gets in your way. And that is especially true when you are in a sales situation. Learn more about how body language can affect business success.

비언어를 이용한 판매능력 향상 법 7가지

당신의 몸짓이 말하고 있는 것을 더욱 잘 이해할수록, 자신도 모르게, 그것이 얼마나 자주 당신을 방해하고 있는지를 볼 수가 있다. 그리고 이것은 당신이 판매를 하는 상황에 있을 때 더욱 맞아 떨어진다. 당신의 바디랭귀지가 판매에 어떻게 영향을 끼치는지 알아보도록 하자.

Beauty Ambassadors

Styling Tools Beauty Ambassador Article������������������������ 54 Summer Means Sassy

Cosmoprof North America Skin Care Beauty Ambassador Article����������������������������� 56 Debuts “Discover Green”����������� 38 Sun Protection and the Multi-Cultural Consumer Article Courtesy of Cosmoprof North America This summer (July 24-26) Cosmoprof North America will be unveiling DISCOVER GREEN, it’s first-ever program dedicated to the green beauty market. The show will also once again feature Tones of Beauty, and increase the multicultural presence by hosting a conference on this specific beauty market. Our readers can also get a special ticket discount! Read on to learn more.

Cosmoprof North America가 “Discover Green”의 첫 선을 보인다. 이번 여름에(7월 24-26) Cosmoprof North America 에서는 Discover Green 이라는 새로운 프로그램을 선보일 예정이다. 또한, Tones of Beauty 를 다시 소개하며 다민족 참가자들의 참여도를 높일 계획이다. 우리 독자들은 쇼 티켓을 할인 받을 수도 있다. 이 기사를 통해 이러한 것들을 알아보도록 하자.

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OTC Beauty Magazine May 2016

Show Coverage

2016 Georgia Beauty Trade Show ��������������������������� 80 The 9th Georgia Beauty Trade Show was held at the North Atlanta Trade Center in Norcross, Ga. on March 20, 2016.


CEO:

Ann Jhin

Editor:

Haley McNeal editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Editor:

Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Earl Cole

Art Director:

support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Carla Alexander Cosmoprof North America Joshep Fonseka Gregory Lay Cynthia Malcom Alex Nava Bob Phibbs Dwayne Thompson Emma Young

Columnists:

Kenny Duncan Elayne McClaine Dwayne Thompson

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations. OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 88

OTC Beauty Magazine May 2016


Editorial Letter

Man-Made Beauty 남성의 아름다움 Men can often be overshadowed in this seemingly female-dominated industry of beauty, but here at OTC Beauty Magazine we want to turn the tables a little bit. As great as fingernail polish, hair tools created for long, flowing locks, and cosmetics are, men’s beauty care is a sector that deserves its share of the attention. For this reason we are putting men in the spotlight this month, shining light on these customers and the goods they hunt down. Rivaling the trendy natural movement in hair care is the beard game for men. From thick and a little unkept to expertly crafted and clean, facial hair is on point for many adult men. Coupled with this trend comes concerns of how to accurately maintain beards and moustaches, as well as the skin beneath them. Staying moisturized (even as the warmer summer temperatures arrive) and avoiding razor bumps is crucial for healthy skin. We have you covered with all the information you need to keep your shelves stocked with the best products, and to help keep your customers in-the-know. We also want to draw your attention to the show information contained in this issue. First, be sure to not miss the Cosmoprof North America pre-show article on page 38. Make plans now to attend this incredibly insightful and educational tradeshow. Once again it promises to house great programs that cater exclusively to the multicultural beauty market. Additionally, we have coverage of the 2016 Georgia Beauty Trade Show on page 80. Check it out! As always we have included business tips to help you keep your store running strong, as well as some of the latest news in the industry. Any edition is not complete without a round-up of the hottest beauty care items, and this months’ has just that; of course they are all “made for men.”

남성들은 여성들이 지배적인 뷰티업계에서 종종 가려질 수도 있지만, OTC 뷰티 매거진에서 우리는 이런 점을 약간 뒤집어보려고 합니다. 화장품, 손톱 매니큐어, 헤어 도구가 오래도록 그 위치를 견고히 차지하고 있는 것만큼이나, 남성용 미용 관리도 충분히 주목 받을 만한 분야인 것입니다. 이런 이유로, 저희는 이번 호에서 남성들과 그들이 찾는 제품들을 조명하고자 합니다.

헤어 케어에서 최신 유행하는 네추럴 동향에 필적하는 것은 남성을 위한

수염관리입니다. 두껍고 약간은 방치된 것부터 전문적으로 관리되고 말끔한 손질까지, 수염은 많은 성인 남성에게는 신경이 많이 쓰이는 부분입니다. 이런 추세와의 결합은 턱수염과 콧수염을 정확하게 관리하는 방법뿐 아니라, 그 아래의 피부 관리까지 염두하게 만듭니다. 보습을 유지하고(더운 여름철 기온에서도) 면도로 인한 상처를 피하는 것은 건강한 피부를 위해 매우 중요합니다. 이번 호에서는 여러분이 지속적으로 보유해야 하는 최고의 제품들에 관한 정보, 여러분의 고객들이 더 많은 정보를 얻을 수 있도록 도움을 줄 수 있는 모든 것을 수록하고 있습니다.

또한, 이번 호에 포함된 여러 정보에 여러분들이 주목해주시길 바랍니다. 첫째,

38페이지의 Cosmoprof North America pre-show 기사를 놓치지 마세요. 굉장히 교육적이고 볼 것 많은 이 박람회에 참석할 계획을 지금 세워보세요. 다문화 뷰티 시장의 구미에 맞는 멋진 프로그램들을 다시 한 번 보여줄 것입니다. 또한 페이지80 에서는 2016 Georgia Beauty Trade Show 내용이 수록되어 있습니다. 놓치지 마시기 바랍니다!

항상 그랬듯이, 여러분의 매장 운영에 큰 도움이 될 수 있는 비즈니스 조언은 물론,

업계 최신 뉴스도 수록되어 있습니다. 이번 달의 기사들은 가장 인기 있는 뷰티케어 제품이 포함되지 않은 것이 없습니다. 물론 모두 “남성을 위한 제품들” 입니다.

Editor, hmcneal@otcbeautymagazine.com 10

OTC Beauty Magazine May 2016


July 2012OTC Beauty Magazine

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Expert Advice

Charcoal: So Crazy it Just Might Work Dailymail.com claims earthy ingredients like charcoal and volcanic ash are “the secret to healthier, cleaner strands” Dailymail.com recently declared in a published article that some “new clarifying hair products are gentler and more effective than ever thanks to ingredients like charcoal, clay and volcanic ash.” If you are like us, when you first read that statement you probably reacted with disbelief and perhaps a thought of “yeah, right.” However, it turns out that it is actually true! Charcoal in particular is great for skin care, and that had industry professionals wondering if it could work wonders for hair as well. The aforementioned article included the following quote: “‘Your hair shows youthfulness, radiance and health, so your hair and scalp need to be purified just like your skin does,’ says James Pecis, pro hairstylist and Oribe hair care global ambassador.” It also explained that clarifying shampoos have been used for years to balance scalp pH, but these new products that harness the power of earthy ingredients can do the same without the harsh side effects of harmful additives; this gives these goods even more consumer value. 12

OTC Beauty Beauty Magazine Magazine December May 2016 2008 OTC

Simply working to “gently yet effectively lift away impurities, oil and build-up,” these ingredients of wonder are revolutionizing the hair industry. Along with another brand, testers with Dailymail reportedly tried the Charcoal Purifying Shampoo from Hask and realized that their “hair not only felt thoroughly clean as a result, but it also felt softer and silkier, dried faster and appeared more voluminous and bouncy. It was not oily or dry—but just right.” The charcoal revolution has stepped onto the haircare scene and we do not see it backing away any time soon. It seems that consumers are increasingly going natural and stripping beauty down to the basics; this includes removing buildup and pollutants in their hair. Cleanse on!

Source: http://www.dailymail.co.uk/femail/article-3473346/Would-charcoal-volcanic-ash-HAIRearthy-ingredients-secret-healthier-cleaner-strands.html


May2008 2016 OTC OTC Beauty Beauty Magazine Magazine December

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OTC OTCBeauty BeautyMagazine Magazine December May 20152008


December 2008 OTC Beauty Magazine


OTC Beauty Magazine December 2008


December 2008 OTC Beauty Magazine


M A R K E T PLACE

Cool Shave Gel Bye-Bye Razor Bumps Put your best face forward with Bump Patrol

Finish off every shave with the product Cool Shave Gel. reduce Formulated withofMenthol designed to visibly the look bumps for sensitive skin, this dermatologist – SoftSheen-Carson’s Magic Bump Rescuetested Afterproduct yields a rich,with creamy lather Shave Gel. Formulated Vitamin C that and helps prevent skingel irritation while Caffeine, this oil-free will leave skinshaving. feeling Perfectvisibly for usesmooth on baldand heads and faces, this hydrated, smelling distinctly gel improves razor glide while soothing and handsome. www.softsheen-carson.com protecting skin. www.mmproducts.com

The spotlight is on you, men! That’s right; your customers who are often somewhat overshadowed by the hair dyes, curling irons, barrettes, hair rollers, makeup and fingernail polish of this beauty industry are getting a little attention. This month we have showcased an array of products that lean a little to the masculine side.

Men Focus on

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OTC Beauty Magazine May 2016


It’s a Miracle

Formulated to help maintain a moisturized, soft and nicely groomed beard, the OKAY Men Professional Beard Miracle Oil is a must-have for all of your facial hair flaunters. This product is formulated with nutrient-rich natural oils that are quickly absorbed by the hair. It is great for strengthening and growing healthy hair. www.okaypurenaturals.com/men

Shape Up

Dax Hair Shaper is a versatile hair cream/paste that has the ability to create the most exceptional styles. This product provides a medium hold and can be used to scrunch, mold, slick and style hair. www.daxhaircare.com

Cool Shave Gel

Put your best face forward with Bump Patrol Cool Shave Gel. Formulated with Menthol for sensitive skin, this dermatologist tested product yields a rich, creamy lather that helps prevent skin irritation while shaving. Perfect for use on bald heads and faces, this gel improves razor glide while soothing and protecting skin. www.mmproducts.com

Trust the Beard Guyz

Keeping facial hair clean is imperative, but it doesn’t stop at with the beard. Caring for the skin underneath is just as vital. The Beard Guyz Daily Wash 35 is formulated with 35 natural and organic ingredients to clean beards and skin of the oils and impurities that occur during the day. It’s gentle enough for everyday use, keeping all beard types clean and soft. www.beardguyz.com May 2016 OTC Beauty Magazine

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M A R K E T PLACE

Napping Gel

Allow us to introduce the new all-purpose conditioning gel that can be used on all natural haircuts – Nappy Styles Napping Gel. It delivers a natural shine and easy manageability to hair without greasiness or stiffness. Promote healthy, soft hair and leave it with a vibrant sheen. www.nappystyles.com

Cleanse with Charcoal

Regardless of how long or short your hair is, women and men alike should all condition their tresses regularly. The Charcoal with Citrus Oil Purifying Deep Conditioner is a super-moisturizing, clarifying treatment that will nourish and soften all hair types (including color treated hair). Charcoal works to absorb impurities and help restore hair to its natural radiance. Display contains 12 packs. www.haskbeauty.com

Tame Wild Manes

Your male customers’ hair might not be too long, but we all know how wild hair can look when styles grow out a bit. That’s where the Wahl Leopard Designer Professional Vibrator Clipper comes in handy. Designed to cut wet or dry hair utilizing high precision blades and a variable taper level for a variety of hair types, this tool has it all. www.wahlpro.com

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May 2016 OTC Beauty Magazine

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M A R K E T PLACE Jam On

Waves, locks, twists…Ampro ProStyl’s Shine ‘n Jam Regular Hold Conditioning Gel is honestly great for any style your customers desire. Free of alcohol, parabens and silicones, this moisturizing and non-flaking gel has a firm, non-greasy hold. The enhanced formula helps promote hair growth with natural Echinacea! www.amprogel.com

The Master Aftershave

It may be a common step in every shaving routine, but this aftershave is anything but ordinary…it’s the Master. Master Well Comb’s Master Bay Rum provides users with the classic scent they’ve come to love and the ability to cool, freshen and soothe skin that they can’t live without.

Skin Care Anywhere

Skin moisturization is important for both men and women, and even on-the-go! Palmer’s understands this and provides your customers with the opportunity to stock up on mini bottles of their fast absorbing moisturizer, Palmer’s Cocoa Butter Formula for Men. Users can combat rough, dry skin all over the body and face, wherever they go. The convenient size (available in this handy POP container) is perfect for gym bags, car compartments and more. 22

OTC Beauty Magazine May 2016


How should you sell it?

This month’s focus is...

Avoiding Razor Bumps! Shaving is a necessary part of life, and men must take special caution when it comes to their faces. Whether your customers are removing all facial hair or simply shaping up a beard, razor bumps can be of big concern.

What grooming routines are necessary for men to remember when shaving in order to avoid razor bumps from developing? “Top Tips for Bump-Free Shaving: • Routinely exfoliate skin. • Cleanse skin after applying heat from a hot towel or shower to open the pores. • If your skin can tolerate a close wet shave, use warm shaving cream, preferably from the Andis RAZR™ Pro Lather Machine. • Always shave or trim with the growth stream of the hair with a razor or trimmer. • Experiment with shaving every one, two, or three days to learn what routine allows your skin to heal from any razor burn or irritation, while also keeping clear of bumps. • If bumps still form, don’t shave so close. Instead, leave a very short stubble with a trimmer that won’t tend to grow underneath the skin. • After shaving, protect skin with a product like Andis Bump Care and then apply cold water to close the pores. • Keep skin nourished with moisturizer.”

Kenny Duncan, Educator Andis Company www.andis.com

“The best way to get rid of razor bumps is to get rid of the razor! With Magic Shave, the grooming expert for African American Men (since 1901), no razor is required and results last for 4 days! Magic Shave is not a shave cream, but a razor-less shaving system that will not cause razor bumps. • • • • • •

Apply the appropriate Magic Shave Cream formula to beard generously and allow it to set for 4 minutes. After the 4 minutes, use a warm wash cloth and light pressure to remove cream. Finish off your regimen with an after shave like the Magic Shave Bump Rescue After Shave Gel. This formula is oil free and will leave your skin hydrated and visibly smooth. On non-shaving days, use an exfoliating scrub to exfoliate dead skin. Gentle daily exfoliation will help to unclog pores, remove impurities and help to keep skin fresh.”

If you have input you’d like to share regarding this question, send an email to hmcneal@otcbeautymagazine.com. Your response could be featured in the June issue! 26

OTC Beauty Magazine May 2016

Mezei Jefferson, Director of Education SoftSheen-Carson www.softsheen-carson.com


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어떻게 판매할 것인가? 이 달의 판매 초점은 ...

면도 범프 피하기! 면도는 생활의 필수 부분이며, 남성들은 얼굴에 관해서는 특별한 주의를 기울여야 한다. 당신의 고객이 얼굴의 모든 털을 없애든, 단지 수염만 손질하든, 면도 범프(면도로 인한 피부 발진)는 큰 관심사가 될 수 있다.

남성들이 면도로 인한 피부 발진을 피하기 위해 면도 시에 기억해야 할 방법과 요령은 무엇일까? “범프없는 • • • • • • • •

면도를 위한 최고의 팁: 정기적으로 피부 각질 제거 모공을 열기 위해 뜨거운 타월이나 샤워로 피부에 열을 가한 후에 씻는다. 피부가 근접 습식 면도를 견딜 수 있으면, 가급적 Andis RAZR™ Pro 거품 기계에서 나오는 따뜻한 면도 크림을 사용하라. 면도기나 트리머를 사용할 때는 항상 모발이 자라는 방향으로 손질하라. 매일, 이틀에 한번, 혹은 3일에 한번씩 실험적으로 면도를 해 보고, 피부가 면도로 인한 상처로부터 회복되면서 범프가 깨끗하게 관리될 수 있는 적당한 시간적 간격을 찾아라. 범프가 여전히 그대로 있으면, 너무 가까이 면도하지 말아라. 대신, 피부 아래로 털이 자라지 않도록 트리머를 이용해서 털을 아주 짧게 남겨둬라. 면도 후, Andis Bump Care와 같은 제품으로 피부를 보호하고 모공을 닫기 위해 차가운 물을 사용해라. 피부는 보습제로 항상 영양을 유지해라.” Kenny Duncan, Educator Andis Company www.andis.com

“면도 범프를 없애는 가장 좋은 방법은 면도칼을 없애는 것이다! African American Men(1901년 설립) 의 미용전문 Magic Shave는 면도칼 없이 4일간의 지속적인 면도효과를 유지할 수가 있다. Magic Shave는 단지 면도 크림이 아니라, 면도 발진을 유발하지 않는 면도칼 없는 면도 시스템이다. • 수염에 적절한 Magic Shave크림을 충분히 바르고 4분 정도 그대로 둔다. • 4분 후, 따뜻한 세안 타월을 사용해서 가볍게 눌러가며 크림을 닦는다. • Magic Shave Bump Rescue After Shave Gel 과 같은 애프터 쉡이브로 마무리 한다. • 이 제품은 오일 프리로, 당신의 피부를 촉촉하고 눈에 띄게 부드럽게 해준다. • 면도를 하지 않는 날에는, 각질 제거제를 사용해서 죽은 피부의 각질을 제거한다. • 매일 가볍게 각질 제거를 하면 모공이 막히지 않게 하고, 불순물을 제거해서 상큼한 피부를 유지하는데 도움이 된다.”

이 문제에 관해 여러분의 의견을 공유하고 싶은 분들은, hmcneal@otcbeautymagazine.com로 이메일 보내주세요. 여러분의 의견은 6월호에 게재됩니다! 28

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Mezei Jefferson, Director of Education SoftSheen-Carson www.softsheen-carson.com


August 2013 OTC Beauty Magazine

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K-t-K

Knowledge to Know by Dwayne Thompson

Beard Maintenance 수염 관리

S

o, you have finally decided to grow a full beard beyond the old five o’clock shadow we all endure as men. Well, ask yourself this one question, “Are you ready for the additional work you will endure to maintain a well-groomed ‘Beard-Do?’” If yes, then you are reading the correct article. If no, then shave and repeat for the rest of your life. Yes, I call it a “Beard-Do” because just like an act of styling a person's hair (a so-called “Hairdo” – a term used especially with woman's hair), you will have to style the desired look of your beard. It will take time, money, patience and products to keep your beard-do looking good. Growing a well-groomed beard can take a little or a lot of effort, depending on the style you seek to achieve and the skills you develop at beard maintenance. Read over some of my tips for achieving Beard Nirvana! Drink plenty of water To keep your skin and hair perfectly hydrated make sure you drink plenty of water. Only in optimal physical condition can facial hair grow as fast as possible. Drink about 64 ounces of water daily or eight, eight ounce glasses of water. Also consider drinking alkaline water. Exfoliating and simple skin care Before you address the hair on your face, you must address the skin on your face. Taking proper care of your skin is another full article by itself, but let me first share the composition of your skin. Your skin is made up of the following: 30

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, 당신은 저녁 무렵의 거뭇거뭇하게 자라는 수염을 참아야 하는 대신, 풍 성한 수염을 기르기로 결정하였다. 그렇다면, 스스로에게 이런 질문을

해봐라. “단정한 수염을 유지하기 위한 추가적인 일들을 감당할 준비가 되었는

가?” 만약 대답이 Yes 이면, 당신은 지금 올바른 기사를 읽고 있는 것이다. 만일 그렇지 않다면, 면도를 하고 남은 인생 동안 계속 그 작업을 반복하면 된다.

그렇다, 나는 그것을 “Beard-Do”라고 부른다. 왜냐하면 그것은 마치 사람

들이 헤어 스타일을 만드는 작업(소위 “Hairdo”라고 부르는) 과 같고, 당신이

원하는 수염의 모양을 스타일링 해야 하기 때문이다. 당신의 수염을 멋지게 보

이도록 하려면 시간과 돈, 인내와 제품들이 필요하다. 잘 손질된 수염을 자라게

하는 것은 당신이 찾는 스타일과 당신의 수염 관리 방법에 따라서 약간 혹은 엄 청난 노력을 필요로 할 것이다. 수염에 있어서 해탈의 경지에 이르고자 한다면 내가 주는 조언들을 지금부터 잘 읽어보도록 해라! 충분한 수분을 섭취하라.

피부와 모발에 완벽한 수분을 유지하기 위해서는 충분한 양의 물을 마셔야 한

다. 최적의 신체 조건이 이뤄져야 수염을 가능한 빨리 자라게 할 수 있다. 하루에 64oz 정도 혹은 8컵(1컵 = 8oz) 정도의 물을 마셔라. 또한 알칼리성 물을 마시 는 것이 좋다.

각질제거와 간단한 스킨 케어

얼굴에 난 수염을 해결하기 전에, 얼굴 피부를 먼저 생각해야 한다. 피부의 적절 한 관리는 그 자체로 또 다른 내용의 기사거리가 되겠지만, 우선 피부의 구성부 터 알려 주겠다. 당신의 피부는 다음과 같이 구성된다.


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K-t-K • Epidermis is the top layer of the skin, the part of the skin you can see. • Dermis is the second layer of skin. It's much thicker and does a lot for your body. • Subcutaneous fat is the bottom layer. We will focus on the epidermis and the dermis because both go hand in hand with how you care for your skin and the hair which will protrude from your skin. First, keep your face clean and moisturized. It is vital to remove oils, dirt and dead skin cells which form an impenetrable barrier, making it difficult for your hair to break out and grow. Not correctly cleansing can also allow bacteria to cause acne, bumps and skin infections. Grow a beard When growing a beard you will go through stages of growth. The first, and most difficult stage is the stubble stage. This is what we call the itchy stage. An itchy, unruly beard shouldn’t have to be the standard. I recommend Maestro’s Classic Beard Butter which is a water-soluble hydrating cream, rather than being oil-based, and succeeds in bringing moisture to the skin on your face and the hair on your chin. A lightweight product containing multiple conditioning agents will groom, soften and make your beard more manageable. During this time, you will need to be patient; you have a goal of having a beard and this step is something you cannot avoid. The only tip I can give you here is to focus on the line around your beard. Trim your neck line and continue treating your skin for any ingrown hair. Neckline Some men like trimming their beard neckline too high, up to their jaw line. You should try your best to avoid this move because it shows people that your beard is already too small to fit your face. Take note that you do not need to trim your beard into a beard neckline. It is much better to grow it naturally. For shaping your neckline you need to either use a professional hair trimmer and set the level of it at “0” or use a blade along with applying some shave cream or oil. Whatever product you choose to use, the process is the same: start from the center of your neck (below your chin) and just follow the natural curve of your neckline to your ear. Trimming For shaping your neckline you need to either use a professional hair trimmer and set the level of it at “0” or use a blade because the process is the same. I personally use the Andis T-Outliner and a straight razor to clean up my lines. Again, start from the center of your neck (below your chin) and just follow the natural curve of your neckline to your ear. Then do the same to the other side of your neck to the other ear. Don’t forget to apply an after shave or bump preventative to the shaved areas after you are done. I suggest Bump Patrol Original Strength Aftershave and Bump Patrol Moisturizer for all hair types, which will keep your neckline and skin looking bump-free and smooth. Styling Once you have managed to avoid those clippers, trimmers and shavers 32

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• 표피는 피부의 최상층이며, 당신이 볼 수 있는 피부 부분이다.

• 진피는 피부의 제 2층으로, 훨씬 두껍고 신체를 위한 많은 기능을 한다. • 피하 지방은 최저층이다.

표피와 진피층은 당신이 피부와 피부로부터 돌출하는 수염을 관리하는 방법과 밀접한 관련이 있기 때문에 우리 모두는 표피와 진피층에 집중하게 된다.

우선, 얼굴을 깨끗하고 촉촉하게 유지해라. 기름기와 먼지, 뚫기 힘든 막을 형성 하여 모발이 자라나는 것을 방해하는 죽은 피부 세포를 제거하는 것은 아주 중

요하다. 올바르게 세안하지 않으면 여드름과 범프, 피부 감염을 유발하는 박테리 아 또한 생길 수 있다. 수염 기르기

수염이 자라면 당신은 성장의 단계를 거치게 될 것이다. 먼저, 가장 힘든 단계는 수염이 까칠하게 자라는 단계이다. 이 단계를 우리는 가려운 단계라고 부른다.

가렵고, 다루기 힘든 수염이 표준이 되어서는 안 된다. 나는Maestro’s Classic

Beard Butter 를 권유하는데, 이 제품은 수용성 보습 크림으로 지용성 보다 더 낫고, 얼굴 피부와 턱 수염에 보습 효과를 줄 수 있다. 다양한 컨디셔닝 제제를

함유하고 있는 경량의 제품이 당신의 수염을 부드럽게 정돈하며 손질하기 쉽도


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K-t-K 록 해 줄 것이다.

이 시기에는, 당신의 인내심이 더욱 필요하다. 당신은 수염을 기르겠다는 목

표를 가지고 있으며 이 단계는 당신이 피할 수 없는 시기이다. 여기서 내가 줄

수 있는 유일한 팁은 수염 주변 라인에 집중하라는 것이다. 목선을 정돈하고 피 부 속으로 자라는 털이 있는지 피부를 지속적으로 관리하라. 목 둘레선

어떤 남성들은 수염의 목 둘레선을 너무 높게, 심지어 턱 선까지 올려 다듬는 것 을 좋아한다. 이미 당신의 수염이 얼굴에 비해 너무 작게 보여지기 때문에 이 경 계선의 높이가 움직이지 않도록 애써야 한다. 수염 경계선 안쪽의 수염을 다듬 을 필요는 없다는 것을 메모해 둬라. 자연스럽게 자라는 것이 훨씬 좋다. 목 둘

레선을 정돈하기 위해서는 전문가용 헤어 트리머를 레벨 0에 맞추고 사용하든

지, 혹은 블레이드를 면도 크림이나 오일과 함께 사용해야 한다. 어떤 제품을 선

택하든, 과정은 동일하다. 목 중심부터 시작(턱 아래)해서 목 둘레선에서 귀까지 이어지는 자연스러운 곡선을 따라가면 된다. 다듬기

목 둘레선을 정돈하기 위해서는 전문가용 헤어 트리머를 레벨 0에 맞추고 사용 하거나 블레이드를 이용할 수 있다. 왜냐하면 과정은 동일하기 때문이다. 라인

정돈을 위해서 나는 개인적으로Andis T-Outliner와 면도칼을 사용한다. 다시

반복하자면, 목 중심에서 시작(턱 아래)하여 목 둘레선에서 귀까지 이어지는 자 연스러운 곡선을 따라가면 된다. 목을 중심으로 나머지 반대편도 같은 방법으 로 하면 된다.

for a long enough time to actually style a beard of the type you have chosen, then consider seeking professional help for that very first styling. There is nothing worse than spending weeks growing out your beard, only to cut too much off when you attempt to style it, and have to begin the entire process again. Once a professional has styled your beard, it is simple and easy to keep that same style yourself at home. Keep in mind that this is a process that you will need to follow a couple times per week, depending on the speed your beard is growing Beard maintenance After you have grown your beard you have to maintain it, wash it and oil it. First, like the hair on your head you have to wash it and condition it daily with targeted beard products. The skin on your face is more sensitive than the skin on your scalp. Never use soap designed for your body on your face because many contain sulfates. (Sulfates are harsh surfactants that strip your skin and hair of needed moisture.) I suggest using Maestro’s Classic Beard Wash which is sulfate-free with skin conditioning agents to clean your beard and the skin on your chin. Keep up the good work!

다듬기가 끝난 부위에는 애프터 세이브나 범프 방지제를 바르는 것을 명심해라. 모든 모발 타입에 쓸 수 있는Bump Patrol Original Strength Aftershave 나

Bump Patrol Moisturizer를 제안하고 싶은데, 이 제품들은 목둘레선과 피부

를 범프 없이 부드럽게 유지해 줄 것이다. 스타일링

당신이 원하는 수염 스타일이 실제로 자리 잡힐 만큼 충분한 시간이지나 가위, 트리머나 면도기를 사용하지 않는 단계가 됐다면, 그 다음으로는 가장 첫 번째 스타일링을 위해 전문가의 도움을 받도록 해라.

몇 주 동안 수염을 길러서는 실수로 원하는 스타일보다 너무 짧게 잘라 다시

모든 과정을 반복해야 하는 것만큼 끔찍한 일은 없다. 일단 전문가가 당신의 수 염 스타일을 만들어 주면, 스스로 집에서 같은 스타일을 유지하는 것은 간단하

고 쉽다. 이것은 수염이 자라는 속도에 따라 일주일에 몇 번씩 당신이 해야 하는 과정임을 명심해라. 수염 유지 및 관리

수염이 자란 후에는 관리하고, 깨끗이 씻고 오일도 발라야 한다. 먼저, 머리 모발 처럼 수염 전용 제품을 사용해서 매일 씻고 관리해야 한다. 얼굴 피부는 두피보 다 훨씬 민감하다. 바디 전용 비누는 황산염이 많이 함유되어 있기 때문에 절대 얼굴에 사용해서는 안 된다. (황산염은 피부와 모발로부터 필요한 수분을 벗겨

내는 강한 계면 활성제이다.) 나는Maestro’s Classic Beard Wash를 권하는데

이 제품은 황산염 무첨가로 수염과 턱 주변 피부를 세정할 수 있는 피부 컨디셔 닝 제제이다. 계속 잘 유지해나가기 바란다!

Dwayne Thompson, aka “The Barber Ambassador,” is the CEO of The Fade Club LLC, a marketing and promotions company

designed to grow the barbering industry through education and brand management. He is also the Founder and Publisher of Tonsorial Times Magazine.

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The Classic Men’s Shave

Why is the straight edge razor and shaving products so important to the working barber? There was a time when, with every haircut came the finishing touch, a clean neck with a straight edge razor. Each new generation has had our own ideas about how to create and wear styles. Many men started patronizing salons instead of the traditional barber shop: for the price, knowledge of certain styles, or just for a shampoo from a pretty woman. But now the traditional barbershop is coming back into to style and men are seeking out their local barber who is skilled with a razor. Nothing pops a haircut more than cleaning around the neck and ears with a razor. Men’s grooming is a process which requires many different types of products. First, barbers regularly require sharp disposable blades that can only be used once. There are shave gels which are clear to assist the barber in creating sharp lines on the beard or hair line. Shaving cream and oils are used to moisturize and create a smoother, cleaner shave. The final finishing touch of a barber is the sting and soothing effect of aftershave once is applied. This simple but delicate technique, attention to detail and using quality products is what separates a standard haircut from a full service experience. The electric razor, even though a wonderful tool for the modern barber, will only get so close. Nothing, and I mean nothing, will clean as close as a straight edge razor. Let's face it, even though times, styles and barbers change, some traditions stay the same. The opportunity to grow your loyal steady barber clientele by adding men’s shaving products is tremendous. I've said it once and I'll say it again: "Pay attention to detail and you will have a client for life!”

전통적인 남성면도

스트레이트 에지 면도기와 면도 제품이 이발소에서 아주 중요한 이유는 무엇일까?

모든 헤어 커트가 스트레이트 에지 면도기를 이용한 마무리 터치와 깔끔한 목선으로 끝나던 시절이 있었다. 각각의 새로운 세대는 스타일을 만들고 꾸미는 방법에 관해 고유한 아이디어를 갖 고 있다. 많은 남성들이 전통적인 이발소 대신 미용실을 애용하기 시작했다. 가격, 특정 스타일에 대한 지식, 혹은 단지 예쁜 여성들이 제공하는 샴푸 서비스 등의 이유들이 있 다. 그러나 이제 전통적인 이발소들도 스타일을 생각하고 있으며 남성들은 면도기 사 용에 숙련된 주변 이발사들을 찾고 있다. 면도기를 이용해 목과 귀 주변을 깔끔하게 마 무리하는 것 이상의 헤어 커트는 있을 수 없다. 남성들의 그루밍은 다양한 종류의 제품을 요하는 과정이다. 첫째, 이발사들은 한번 만 사용할 수 있는 날카로운 일회용 블레이드가 정기적으로 필요하다. 수염이나 헤어 라인을 깔끔하게 정리하는데 도움이 되는 면도 젤이 있다. 면도 크림과 오일은 보습과 함께 부드럽고 깨끗한 면도 상태를 만드는데 사용된다. 이발사들의 최종 마무리는 한 번 발랐을 때 따끔한 애프터 쉐이브의 진정 효과이다. 이런 간단하지만 섬세한 기술, 세 부 사항에 대한 주의 그리고 품질 좋은 제품을 사용하는 것은 전체적인 서비스 경험으 로부터 일반적인 헤어 커트를 차별화하는 것이다. 현대의 이발사들을 위한 환상적인 도구인 전기 면도기는 단지 쉽게 가까워질 수 있다는 것이다. 그 외에는 아무것도 없 다. 내 말 뜻은 스트레이트 에지 면도기만큼 깔끔하게는 되지 않을 것이라는 거다. 현실을 직시하자, 비록 세대와 스타일, 이발사들은 바뀌고 있지만, 전통의 일부는 그대로 유지되고 있다. 남성 면도 제품을 추가함으로써 충성스러운 단골 손님들을 더 욱 많이 보유할 수 있는 기회는 엄청나게 많다. 언젠가 말한 적이 있었는데, 다시 한번 강조하겠다. “세부적인 것에 주의를 기울이 면 고객들은 평생 여러분을 찾을 것이다!”

Alex Nava

has been a barber in the industry for over 20 years. Alex is an expert in Men's Haircuts, Shaving, Grooming and Styling. Currently Alex is a Barbering Instructor at Urban Barber College in San Jose, Calif. Some of Alex's favorite barbering companies are Wahl, Oster, Pinaud and Urban Barber products.

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K-t-K

Knowledge to Know Article Courtesy of Cosmoprof North America

Cosmoprof North America Debuts “Discover Green” Cosmoprof North America가 “Discover Green”의 첫 선을 보인다. T 일 he green beauty market is growing at an exponential rate, with consumers realizing they don’t have to compromise on ingredients and environmental impact when choosing items for their skin and makeup routines. To showcase this trend, Cosmoprof North America (CPNA), which takes place July 24-26, 2016 at Mandalay Bay Convention Center in Las Vegas, will be unveiling its first-ever program dedicated to this market, DISCOVER GREEN. This program will feature 20 brands dedicated to green, eco-friendly, clean, organic, and/or natural products in beauty. Brands selected will encompass all levels of the retail and spa distribution gamut, from indie brands to the more well-known brands. To ensure only the most innovative products are at the event, CPNA will be curating with Insider's Guide to Spas' founder and editorial director Mary Bemis, who has a longstanding experience in the green/spa market. “With the implementation of DISCOVER GREEN, we have created a dedicated platform that puts the spotlight on the ‘green’ brands, helping them connect with buyers in a special high-end environment,” said Daniela Ciocan, Marketing Director of CPNA. “Having an industry expert like Mary Bemis collaborate with us on this new project makes us confident that we can present a compelling assortment of innovative products which will mimic the same level of success achieved in our previous curated programs.” DISCOVER GREEN follows on the heels of Tones of Beauty, CPNA’s first-ever multicultural program, which debuted in Cosmoprof North America 2015 with great success. Tones of Beauty was introduced to reflect the ever-growing multicultural beauty market that oftentimes gets neglected. This year, the program will showcase around 20 cutting-edge multicultural brands across five distinct categories: skin, hair, cosmetics, fragrance and lifestyle. The program will continue its collaboration with love, Aunt Bonnie, the first global luxury beauty media platform connecting brands with the multicultural audience, who will help curate the assortment. To further increase the multicultural presence at the show, CPNA will be hosting a conference on the multicultural beauty market featuring leading talents and influencers in Black & Brown beauty space. Marielle Bobo, Fashion & Beauty Director of Ebony Magazine is confirmed as the moderator while Carrie Mellage, Vice President of Consumer Products at Kline, and Renae Bluitt, creator and Editor-In38

OTC Beauty Magazine May 2016

상적인 피부 관리와 메이크업을 위한 제품을 선택할 때 재료나 환경에 미치는 영향

과 타협할 필요가 없음을 깨닫는 소비자들로 인해 그린 뷰티 마켓이 기하급수적인 증

가율로 성장하고 있다. 이런 경향을 소개하기 위해, 2016년 6월 24-26일까지 라스 베가스

Mandalay Bay Convention Center에서 열리는 Cosmoprof North America (CPNA)는 이 러한 시장을 겨냥한 최초의 프로그램인 DISCOVER GREEN을 공개할 것이다. 이 프로그램은

미용 분야에서의 녹색 친환경, 깨끗함과 유기농, 천연 제품에 전념하고 있는 20개의 브랜드에

중점을 둘 예정이다. 선택된 브랜드들은 소규모 독립 브랜드부터 너무도 잘 알려진 브랜드까지 소매 및 스파 유통 영역의 모든 레벨을 포함하게 될 것이다. 이벤트를 통해서 가장 혁신적인 제 품을 보여주기 위해, CPNA는 그린/스파 시장에서 오랜 경험을 보유하고 있는 Spas의 창립자 이자 편집자인 Mary Benis와 함께 내부자 가이드 및 큐레이팅을 할 것이다.

“DISCOVER GREEN의 실행과 더불어, 우리는 ‘녹색’브랜드를 주목하고 특별한 고급 환경

에서 구매자들과 브랜드를 연결할 수 있는 전용 플랫폼을 만들어 왔습니다.”CPNA의 마케팅

이사인 Daniela Ciocan이 말한다. “Mary Bemis와 같은 업계 전문가와 이 새로운 프로젝트

에 공동 작업을 하게 됨으로써, 이전 선별 프로그램에서 선정된 수준을 모방하게 될 혁신적인 제품의 설득력 있는 조합을 우리도 제시할 수 있다는 자신감을 심어 주었습니다.”

DISCOVER GREEN은 CPNA의 최초 다문화 프로그램으로 2015년Cosmoprof North

America에서 성공적으로 선 보인Tones of Beauty를 잇고 있다. Tones of Beauty는 그리

부각이 되지 않았음에도 불구하고 끊임없이 성장한 다문화 뷰티 마켓을 반영하기 위해 소개되 었다. 올해 프로그램은 스킨, 헤어, 화장품, 향수 그리고 라이프 스타일등 주요5개 카테고리에 서 20개의 최첨단 다문화 브랜드들을 선보일 것이다. 프로그램은 최초의 글로벌 럭셔리 뷰티

미디어 플랫폼로서 다문화 대중과 브랜드를 연결하고 있는 love, Aunt Bonnie와 함께 지속적 인 협력을 이어갈 것이다.

쇼에서 다문화의 존재를 더욱 높이기 위해, CPNA는 다문화 미용 시장에서 컨퍼런스를 주

간하게 되는데, 여기에는 블랙 & 브라운 뷰티 공간에서 최고의 재능과 영향력을 갖춘 인사들

이 참여하게 된다. Ebony Magazine의 패션 뷰티 디렉터인 Mariell Bobo가 사회자로 확정되

었으며, Kline의 소비자 제품 담당 부사장인 Carrie Mellage와 “In Her Shoes”블로그의 크리 에이터이자 수석 편집장인 Renae Bluitt가 연설자로 확정되었다. 이들 모두는 문화적으로 적


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K-t-K Chief of the “In Her Shoes” blog, are confirmed as speakers. All will share their expertise on how best to engage with multicultural consumers in a culturally relevant and effective manner while market research firm Kline & Company will share stats and trends. The conference is a collaboration with love, Aunt Bonnie. In addition to the implementation of new initiatives, CPNA will be bring back one of its most popular initiatives, BOUTIQUE, a sampling bar showcasing deluxe premiums size samples from 20 brands. For $10, attendees will be able to select seven samples to take home in a high-end keepsake gift box created and designed by HCT Group, with proceeds being donated to PBA Foundation. The 14th edition of CPNA anticipates more than 30,000 attendees from over 100 countries worldwide and will host over 1,000 exhibitors. Possibilities to discover unique brand launches, product innovations, new channels for distribution, packaging, and manufacturing and to form key relationships with top industry professionals and retailers is what maintains CPNA’s position as the leading B2B trade show in the Americas. As an exclusive special offer, OTC Beauty Magazine readers can purchase show tickets at 50% discount by using code “2016OTC” beginning in early April. OTC store owners can also register with the following manufacturer reps to take advantage of two complimentary show tickets: Gerry Udell, Greg Dawson, Jay Halaby, Kirschner Group, South East Rep Services, Ted Fishman, VNC & Associates, and The Freeman Group. Complimentary badges may not be obtained after July 1st. To learn more about the show, please visit www.cosmoprofnorthamerica.com.

절하고 효과적인 방법으로 다문화 소비자와의 결합에 관한 최선의 방법에 관해 자신들의 전문 지식을 공유

하게 될 것이며, 시장 조사 회사인 Kline & Company 가 통계 및 동향에 관해 공유하게 될 것이다. 컨퍼런

스는 love, Aunt Bonnie와 공동 작업으로 이뤄지게 된다.

새로운 계획의 실현뿐 아니라, CPNA는 20개

브랜드로부터 고급 프리미엄 사이즈의 샘플을 전시하는 가장 인기 있는 계획인 BOUTIQUE을 다시 한 번 실시할 것이다. $10로 참석자들은 HCT Group에 의해 제작된 고급 기념품 박스와 함께7가지 샘플을 선택해서 가져갈 수가 있으며, 이 금액은 PBA 재단으로 기부될 것이다.

제 14회CPNA는 전 세계 100 개 이상의 국가에서 30,000 명 이상이 참석할 것으로 기대가

되며, 1,000개 이상의 회사가 전시자로 참여하게 될 것이다. 독특한 브랜드 출시, 제품 혁신,

새로운 유통망, 포장과 제조에 관한 정보를 발견하고, 업계 정상의 전문가 및 소비자들과의 중 요한 관계를 형성할 수 있는 가능성을 제공한다는 점에서, CPNA는 미국에서 최고의 B2B 전 시회라는 위치를 유지하고 있다.

독점 스페셜 오퍼로, OTC 뷰티 매거진 독자들은 50% 할인된 가격으로 쇼 티켓을 구매

할 수 있는데 “2016OTC” 할인 코드를 사용해서 4월 초부터 구매가 가능하다. OTC 매장 주

인들은 또한 2장의 무료 쇼 티켓을 활용하기 위해 다음과 같은 제조업체 담당자로 등록할 수 가 있다: Gerry Udell, Greg Dawson, Jay Halaby, Kirschner Group, South East Rep

Services, Ted Fishman, VNC & Associates, The Freeman Group. 무료 배지는 7월 1일 이 후에는 얻을 수 없다. 쇼에 관한 자세한 내용은www.cosmoprofnorthamerica.com에서 알 수 있다.

Cosmoprof North America (CPNA) is the award winning premier international B2B beauty trade show covering all facets of the industry under one roof and the largest event of its kind in the Americas. For more information, please visit www.cosmoprofnorthamerica.com. Event information and exhibitor updates are also posted on Facebook, Twitter (@COSMOPROFLV) and Instagram (@COSMOPROFNA).

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Business Tips by Gregory Lay

RELAX

During a Crisis? …Exactly! 위기의 순간에 릴렉스?.... 바로 그거다! “Every day’s a crisis,” Jeff grumped to his car pool after work. “If it isn’t an urgent deadline, then the boss is mad or equipment is on the fritz! I never get to relax, no matter how hard I try!” From the front seat, Alicia gave a full-throated laugh. “Did you hear yourself? You can’t relax because you’re trying so hard to relax!” “When you put it that way, it does sound silly,” Jeff admitted. “But it’s true. I know that when we’re stressed, we make more mistakes, but how do you get over the stress?” Alicia shifted position to make eye contact. “Working under stress is like swimming in a tar pit. Even if you get to the other side, you’re too exhausted to appreciate the achievement.” “That’s it. I do a good job, but never have time to enjoy the feeling,” Jeff said. What Alicia understands is that stress is a choice and suggested that Jeff relax his attitude as he relaxes his muscles. The brain must do something in a pressure situation, but it needs a better plan than just tightening muscles. That makes us look stressed and feel tired, even though we don’t realize it’s our own unconscious decision. Trying harder to relax does the opposite of what we need! When we try harder and harder, the job gets … harder and harder!

“날마다 위기야” Jeff는 퇴근 길 카풀에서 짜증을 낸다. “급한 마감이 아니면, 상사가 화를 내거 나 장비가 고장이야! 아무리 노력을 해도 한 번도 느긋하게 긴장을 풀지 못했어!” 앞 좌석에서, Alicia가 크게 소리 내어 웃었다.. “니가 무슨 말 했는지 알아? 너는 너무도 릴렉스 하려고 애쓰고 있기 때문에 릴렉스 할 수가 없는 거야!” “니가 그런 식으로 말하면, 정말 바보같이 들려,”Jeff가 인정했다. “하지만 사실이야. 우 리가 스트레스 받으면, 더 많이 실수한다는 걸 아는데, 너는 스트레스를 어떻게 극복하니?” Alicia가 Jeff와 눈을 마주치기 위해 몸을 돌렸다. “스트레스 받으면서 일하는 것은 타르 구덩이에서 수영하는 것과 같은 거야. 심지어 네가 다른 곳에 도착해도, 너무 지쳐서 성과에 감 사할 수가 없게 돼.” “바로 그거야. 나는 일을 잘 해 왔지만, 그 느낌을 즐길 수 있는 시간은 결코 없었어.” Jeff 가 말했다. Alicia는 스트레스는 선택이라고 생각하며, Jeff가 자신의 근육을 릴렉스하는 만큼 그의 태도 를 릴렉스 할 것을 제안했다. 압박의 상황에서 뇌는 무언가를 생각해 내야 하기 때문에, 단지 쥐 어짜는 것보다 더 나은 계획이 있어야 한다. 그것은 우리가 스트레스를 받고 피곤하게 보이도 록 한다. 심지어 우리는 그것이 우리 스스로의 무의식적 결정임을 깨닫지 못한다. 긴장을 풀려 고 더욱 노력하는 것은 우리가 필요한 것과는 반대이다. 우리가 더욱 더 노력하면 할 수록, 일은 더욱 힘들어진다!

Alicia gave him a folded paper that contained five ideas under the heading: R.E.L.A.X. Alicia는 그에게R.E.L.A.X 라는 글자의 각 글자에 대한 각각의 아이디어가 적힌 종이를 건네 Re-direct frustration. When a situation, co-workers, or attitudes frustrate you, negative feelings don’t contribute to a solution. Name the frustration and tell it that it’s now the solution! Energy you were giving to feeling frustrated now goes to feeling motivated! You’re too smart to waste emotions on negativity, so invite better attitudes with encouraging words. By choice, lazy becomes mindful, uncooperative turns into independent, or angry comes out as passionate. When you see your attitude arrow pointing down, use language skills to rewrite it in a positive direction. This thought exercise will improve physical capacity and relationships with your team. Don’t feed frustration—redirect it. Expect positivity. When stress reigns, we look at anybody smiling and conclude that they don’t understand the situation. Optimists must be idiots, we say; this is a situation to take seriously. But ‘seriously’ takes more energy than ‘lightly’ and doesn’t move any faster. Expect yourself and others to arrive with a positive attitude and keep it all day! Expect colleagues to respond to your smile and good attitude with one of their own. They probably won’t at first; frowning and pessimism are powerful habits. But keep expecting the best of them—that’s the positive thing to do—and over time you’ll be an instrument of improvement in many lives. To spread positivity, be positive from the inside out.

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주었다.

실망감을 다시 해석해라. (Re-direct frustration) 어떤 상황, 동료들, 특정행동으로 인해 실망했을 때, 부정적인 감정은 해결책을 주지 못한다. 실 망에게 이름을 지어주고 지금부터 그것은 해결책이 있다고 말해라! 실망감으로 인해 당신이 받 는 에너지는, 이제부터는 동기 부여가 되는 것이다! 당신은 부정적인 것에 감정을 소모하기에 는 너무도 똑똑한 사람이므로, 격려의 단어와 함께 더 나은 태도를 스스로에게 요구해야 한다. 선택에 따라, 게으름은 염려와 비협조적인 마음을 독립적으로 바꾸게 되고, 화는 열정으로 재 탄생 된다. 당신의 태도를 가리키는 화살표가 아래쪽을 향할 때, 긍정적인 방향으로 다시 만들 수 있 는 말들을 해라. 이런 이미지 훈련은 당신 팀과의 실제적 능력과 관계를 개선하게 될 것이다. 좌 절을 키우지 말아라 – 그것을 바꿔서 써라.

확신을 기대해라. (Expect positivity) 스트레스가 군림할 때, 우리는 웃고 있는 누군가를 보고 그들이 도무지 상황을 이해하지 못한다 고 결론 짓는다. 우리는 낙천적인 사람들을 바보라 한다. 지금은 심각한 상황이다. 그러나 ‘심각 하다는 것’은 ‘가벼운 것’보다 더 많은 에너지를 요하며, 더 빨리 움직이지도 않는다. 당신 스스 로와 다른 사람들이 긍정적인 태도를 갖고 그것을 하루 종일 유지할 수 있기를 기대해라! 동료들이 당신의 미소와 친절한 태도에 똑같이 응대하기를 기대해라. 아마 처음에는 그 러지 않을 것이다. 인상을 찌푸리고 비관하는 것은 강력한 습관이다. 그러나 지속적으로 최고를 기대해라 – 그렇게 긍정적으로 해야 한다 – 그리고 시간이 지나면서 당신은 많은 삶들을 향상시 키는 좋은 도구가 될 것이다. 긍정성을 퍼트리기 위해서, 내면에서부터 긍정해라.


Lift a ton. When a ‘ton’ of work weighs you down – start lifting! Nobody can lift an entire ton, but pretty much anybody can lift five pounds at a time. Measured progress toward a stressful goal takes attention away from the stress and puts it where it belongs: on your ability. Pick up what you can handle right now and carry it where you want it to be. Then go back for another load. You can lift a ton—and instead of being injured by unreasonable expectations, you’ll be strengthened by doing as much as you comfortably can, a little at a time. People who tie themselves up with stress will urge you to join them in discomfort. Your healthy response is a smile and invitation to help you make reasonable, steady progress as you R.E.L.A.X. Acknowledge little achievements. When looking at a ton of a task, it may feel strange to celebrate an ounce of achievement. Waiting until the whole ton is done doesn’t provide enough 무게를 들어 올려라. (Lift a ton) 지극히 많은 일들이 당신을 짓누를때 – 들어 올려라! 어느 누구도 1 톤을 한 번에 들어 올릴 수는 없다, 그러나 대부분은 한 번에 5 파운드씩 들어 올릴 순 있다. 목표달성을 위한 방법에 대한 계획을 미리 세우고, 단순히 그 방법에 따라 행동하며 스트레스를 받지 않도록 한다. 지금 당신이 감당할 수 있는 만큼만 선택해서 당신이 원하는 곳으로 옮기면 된다. 그런 다음 다시 반복해서 그 짐을 조금씩 나르면 된다. 당신은 1 톤을 들어 올릴 수 있다. 비합리적인 기대로 상처 받지 않고, 당신이 편안하게 할 수 있는 만큼 을 조금씩 해 나가면서 더욱 강해질 수 있다. 스스로를 스트레스로 묶어 버린 사람들은 그들의 불편함에 당신이 동참하기를 강요할 것이다. 당신의 건강한 응답은, 당신이 R.E.L.A.X하는 만큼 합리적이고 꾸준하게 전진하는데 도움이 되는 미소와 그곳으로 초대를 하는 것이다. May 2016 OTC Beauty Magazine

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Business Tips encouragement. Start the applause when the task is begun and keep it going throughout the process. Recognizing little tasks that have been done well become road signs that guide the team in the right direction. Withholding acknowledgment until you reach a major milestone is limiting the fuel needed to reach that milestone. X marks the spot. Treasure maps have an ‘X’ to show where treasure is buried. Your treasure is a worthy long-term goal. Everybody on the team knows where we’re going and why. They want to enjoy the journey a step at a time, but the journey has a purpose and anybody who doesn’t keep goals in sight won’t stay focused on productive relaxation. This is positive leadership. Not showing stress is showing your team how to get the job done without frustrating themselves. Jeff then understood how a relaxed attitude makes the physical actions more effective. He noted: • Re-direct frowns to your laugh muscle. • Expect positivity, starting with myself. • Lift a ton, a few pounds at a time. • Acknowledge small achievements. • X marks the spot of a worthwhile objective. “You’ve got it!” exclaimed Alicia. “Just remember that the most important time to engage your relaxation attitude is exactly when you don’t think you’ve got time for it!”

사소한 업적을 인정하라. (Acknowledge little achievements) 1톤쯤은 될 것 같은 일들이 눈 앞에 있으면, 1oz 쯤 되는 성취를 축하하는 것이 이상하게 여겨 질 수도 있다. 1톤의 전체가 마무리 될 때까지 기다리는 것은 충분한 용기를 주지 못한다. 일 이 시작이 되고 과정에 따라 진행되어 갈 때 박수를 쳐라. 잘 해결된 작은 업무를 인식하는 것은 팀을 올바른 방향으로 이끌어 주는 도로 표지판 이 될 것이다. 당신이 중요한 이정표에 도달할 때까지 인정을 보류하는 것은 이정표에 도착하 기 위해 필요한 연료를 제한하는 것이다. 지점에 X표시를 하라. (X marks the spot) 보물지도는 보물이 묻힌 장소에 X 표시를 한다. 당신의 보물은 가치 있는 장기적인 목표이다. 팀의 모든 사람들은 그들이 어디로, 왜 가야 하는지를 알고 있다. 그들은 한 발짝씩 나아가는 것을 즐기고자 한다, 그러나 그 여정에는 목적이 있으며, 그 목적을 잊어버린 자는 효과적인 휴식을 할 수 없다. 이것은 긍정적인 리더쉽이다. 스트레스를 보여주지 않는 것은 어떻게 당신의 팀이 좌절 하지 않고 일을 완수할 수 있는 지를 보여 준다. Jeff는 릴렉스한 상태가 실질적으로 어떻게 더욱 효과적인지를 이제서야 이해하였다. 그는 이렇게 적었다: • 찡그림은 웃음 근육으로 Re-direct(전용하라.) • 긍정을 Expect(기대하고), 나와 함께 시작하라. • 1톤을 Lift(들어 올려라), 한 번에 조금씩. • 사소한 업적을Acknowledge(인정하라). • 가치가 있는 목표에 X 마크를 하라.

“알아 냈구나!” Alicia가 외쳤다. “네가 긴장을 풀고 여유로운 태도를 가질 수 있는 가장 중요 한 시간은 바로 본인이 그런 시간을 가졌다는 생각을 하지 않을 때야!”

Gregory Lay edits www.AccidentalCareer.com, a website for people who want to improve their job without necessarily changing employment. He’s an experienced employee, manager, journalist, trainer, speaker and certified speaking coach. His training specialty is organizational understanding. Contact him at Gregory@AccidentalCareer.com.

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Business Tips by Bob Phibbs

7

Ways to

Improve Your Non-Verbal Selling Skills Your body language sends wordless cues long before you try to close a sale. 비언어를 이용한 판매능력 향상 법 7가지

T

당신의 바디랭귀지는 당신이 판매를 끝내기 전에 무언의 신호를 전송한다.

he more you understand about what your body is saying—oftentimes without our knowledge—the more you can see how often it gets in your way. And that is especially true when you are in a sales situation. That is because oftentimes our bodies communicate fear—and fear makes people look away. Fear can cause you to lose your temper, or silence your own voice when it needs to be heard. Most of all, fear keeps strangers at arm’s length. That’s because 55% of our language to communicate with another person is non-verbal. Our bodies can sense bad vibrations long before someone’s words arrive. So now think about a time you felt devalued by someone. Picture what their body position was. Now picture your own body’s reaction. I’ll bet you averted your eyes and you slumped your shoulders. You might even have curled your toes inside your shoes. Now think what it would feel like to be served by someone whose shoulders were slumped, who didn’t meet your eyes, whose arms were crossed. Would you feel engaged by them? Of course not! Their body was telling you they weren’t being authentic. Their non-verbal cues made it hard for you to trust them.

Most people don’t even realize when their bodies are communicating, so the first thing to do is to simply notice your body position. • Do you cross your arms unconsciously? • Do you leave your arms down like a corpse when you talk to someone? • Do your shoulders slouch most of the time? Those unconscious habits won’t bring customers to you. In fact, they are communicating your unease to them. When you have a whole crew of people doing that, the energy in your entire business turns toxic. It makes customers walk out saying to themselves, “Something just didn’t feel right about that place.” 7 ways to improve your non-verbal selling skills: 1. Lift the sternum (that’s the flat bone at the front center of your chest). This allows more oxygen into the lungs. A good image to maintain is that of a string pulling your posture up from your sternum. This allows your shoulders to become more relaxed when engaging strangers. 2. Lean forward (but just a bit). Yes it’s subtle, but it keeps you from leaning backward, which shows a negative attitude. 3. Smile. A smile is your best tool to get someone to like you, and when you don’t smile, it’s the quickest way to turn someone off. 48

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신의 몸짓이 말하고 있는 것을 더욱 잘 이해할수록, 자신도 모르게, 그것이 얼마나 자주 당신을 방해하고 있는지를 볼 수가 있다. 그리고 이것은 당신이 판매를 하는 상황에 있을 때 더욱 맞아 떨어진다. 왜냐하면 우리의 신체는 자주 두려움이나 공포를 전 달하며 이런 감정들은 사람들의 눈길을 돌리게 하기 때문이다. 두려움은 당신이 말을 해야 할 때 침묵하게 만들거나 성질을 내게 만드는 원인이 될 수 있다. 무엇보다도, 두려움은 낯선 사람과 거리를 두게 한다. 다른 사람과 의사 소통하는 우리 언어의 55%는 비언어적인 것이다. 우리의 신체는 다른 사람의 말이 도착하기도 전 에 나쁜 진동을 감지할 수가 있다. 그럼 지금부터 당신이 누군가에 의해 평가절하된다는 느낌을 받았던 때를 생각해 봐 라. 그들의 몸의 위치가 어떠했는지 떠올려봐라. 그리고 당신의 신체 반응을 그려봐라. 당 신은 분명히 시선을 피하고 어깨를 떨어트렸을 것이다. 어쩌면 신발 안에서 당신의 발가락 을 웅크렸을지도 모른다. 이제, 어깨를 축 떨어트리고 당신과 눈을 마주치지 않으며 팔짱을 끼고 있는 누군가 가 당신에게 서비스를 제공할 때의 느낌을 생각해봐라. 그들과 어떠한 관계가 형성된다고 느껴지는가? 물론 아닐 것이다! 그들은 진정성이 없다고 그들의 몸이 당신에게 말하고 있었다. 그들의 비언어적 신호는 당신이 그들을 신뢰하기 힘들게 만들었다.

대부분의 사람들은 본인의 몸이 의사 소통을 하고 있음을 깨닫지 못하고 있다. 첫 번째로 할 일은 간단히 당신의 몸 위치를 파악하는 것이다. • 무의식적으로 팔짱을 끼고 있는가? • 당신은 누군가와 대화할 때 시체처럼 팔을 아래로 축 늘어뜨리고 있는가? • 당신은 대부분 어깨를 구부정하게 하고 있는가?

이러한 무의식적인 습관들은 고객들이 여러분으로부터 멀어지게 할 것이다. 사실, 그것들 은 여러분의 불안감을 그들에게 전달하고 있는 것이다. 당신의 전체 직원들이 이런 습관들을 갖고 있다면, 당신의 사업장 전체 에너지에 독 이 된다. 그것은 고객들로 하여금 스스로에게 “그 곳은 뭔가 느낌이 좋지 않았어.”라고 말 하며 다시 걸어 나가게 만드는 것이다. 비언어적인 판매 능력을 향상하는 7가지 방법: 1. 흉골 (가슴 전면 중앙의 평평한 뼈)을 들어 올린다. 이것은 폐로 더 많은 산소를 공급 한다. 마치 줄이 흉골로부터 당신의 자세를 바르게 잡아 당기는 것처럼 상상하면 이 자세 를 유지할 수가 있다. 이것은 낯선 사람들을 대할 때 당신의 어깨를 좀 더 편안히 유지할 수 있게 한다.

2. 앞으로 숙인다 (아주 살짝 만). 이것은 아주 미묘한 것이지만, 몸을 뒤로 기대서 부정적 인 태도로 보이는 것을 막아준다. 3. 웃어라. 미소는 다른 사람들이 당신을 좋아할 수 있게 만드는 최고의 도구이며, 당신이


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Business Tips 4. Meet their eyes. We like people who look at us. Too much eye contact and it can feel threatening, but too little and you come off insincere. Yes, this is a balancing act to practice. 5. Gesture. Point directly at a feature and look at it with the customer. They will follow your gesture, and so will their eyes as you describe the benefit. Use an open hand or two fingers together, it’s perceived as more open and friendly. 6. Arms open. Hold your arms open and loose to show a welcoming attitude. Arms folded over your chest indicate you are unsympathetic, authoritative, and at some level, you are closing yourself off from the other person. 7. Stand side-by-side not face-to-face. When you present merchandise standing by your shopper’s side, it is non-threatening. This allows you to do a sideways lean, which is friendly and non-threatening. An old-school tip says to mirror your customer’s body posture. For example, if they use their hands a lot, you mirror that. If their arms are open, so are yours. If the customer suddenly crosses their legs and arms, you don’t want to mirror that. Their body is telling you they are closed off. You don’t want yours to say the same thing! You need to maintain an open stance and see what you said or did to close them off. Addressing it with something like, “Did I just say something to put you off?” is a good way to bring them back. Yes it takes practice, but once you’re aware of your own body communication, you want to be a student of your customer’s body communication too. Body posture is something rarely talked about in selling because it is assumed that if an employee is standing upright, that’s all they need to do. But there’s much more to it. Begin by noticing your own behavior. In what situations do you lose your voice? At that moment, what does your body look like? When you’re about to close the sale, how does your body look? When do you notice your breath becoming shallow? When do you take a step back from a customer? The more you can choose your body posture, the more you’ll find you can also choose your attitude. Your body is just like the car you have to drive. If you aren’t choosing the direction and checking the instruments, you’ll often be taken to a place you didn’t want to be. And while you might still be afraid at some level when engaging a stranger, when you use these tips, you act as if you aren’t afraid which allows you to place the fog of fear in the background. The more you master your body communication, the easier it will be to master your verbal communication.

웃지 않는 것은 사람들이 관심을 끊게 하는 가장 빠른 방법이다.

4. 그들과 눈을 마주쳐라. 우리는 나를 봐주는 사람을 좋아한다. 너무 많이 눈을 마주치는 것은 위협을 느끼게 할 수 있지만, 눈을 마주치지 않으면 불성실하게 보인다. 그렇다, 이것 은 연습으로 균형을 맞춰야 하는 행위이다.

5. 몸짓. 효능을 직접적으로 가리키고 고객과 함께 그것을 봐라. 그들은 당신의 손짓에 집 중하여 제품 기능에 좀더 빠져들어갈 것이다. 손을 펴거나, 두 손가락을 함께 사용해라. 이 것이 보다 개방적이고 친화적으로 인식된다.

6. 열린 팔. 두 팔을 편하게 열어서 환영의 태도를 보여줘라. 양팔을 가슴 위로 포개는 것은 당신이 동정심이 없고, 권위적이며 어떤 수준 이상에 있다는 것을 나타내는 것이며, 당신은 다른 사람들로부터 자신을 폐쇄하고 있는 것이다.

7. 정면이 아니라 옆으로 나란히 서라. 당신이 구매자의 측면에서 제품을 권할 때는, 위협 적이지 않다. 당신이 옆으로 몸을 살짝 기울이는 것은 좀 더 친근하고 비위협적으로 느껴 지게 한다. 오래된 세일즈 조언 중, 고객의 몸짓을 따라 하라는 말이 있다. 예를 들어, 그들이 손 을 많이 사용하면, 당신도 따라 하는 것이다. 그들이 팔을 벌리면, 당신도 팔을 벌리는 것이 다. 고객이 갑자기 다리와 팔을 꼬는 경우, 그것은 따라 하지 마라. 그들의 몸은 자신이 지 금 마음을 닫고 있다는 것을 당신에게 말하는 것이기 때문이다. 당신 역시 같은 말을 그들 에게 하고 싶지는 않을 것이다! 개방된 자세를 유지하고 당신이 말하는 것을 바라보게 해야 한다. 그게 아니라면 당 신은 그들을 폐쇄적으로 만드는 것이다. “제가 말실수 한것이 있나요? 라는 듯한 말은 그들 을 다시 돌아오게 하는 좋은 방법이다. 그렇다, 이것은 연습이 필요하지만, 일단 당신의 몸짓소통을 알고 나면, 당신은 고객 들의 몸짓소통 또한 배우고 싶어질 것이다. 판매 중에 오가는 대화에서 몸의 자세는 거의 얘기할 필요가 없다. 왜냐하면 직원이 똑바로 서 있는 걸로도 충분하다고 여겨지기 때문이다. 그러나 이보다 훨씬 더 많은 것이 있다. 자신의 행동을 인식하기 시작해라. 어떤 상황에서 당신은 목소리를 잃는가? 그 순간, 당신 의 몸은 무엇처럼 보이는가? 당신이 판매를 마무리 지으려 할 때, 당신의 몸은 어떻게 보이 는가? 언제 당신의 호흡이 점점 얕아지는 것을 알아차리는가? 언제 고객들로부터 한 발짝 물러서게 되는가? 더 많은 제스쳐를 많이 사용할 수록, 더 많은 당신을 표현할 수 있게 되는 것이다. 당신의 몸은 당신이 운전하는 자동차와 같다. 만일 방향을 선택하지 않고 기능을 체크하지 않는다면, 당신이 원하지 않는 곳으로 종종 당신을 데려다 놓을 것이다. 낯선 사람을 대할 때 어떤 수준에서 여전히 두려움을 느끼겠지만, 당신이 이러한 방 법들을 사용한다면, 당신의 두려움은 그저 희미한 안개처럼 남아 있게 되고 당신은 두렵지 않은 것처럼 행동하게 된다. 당신의 몸짓소통에 많이 익숙해 질수록, 당신의 언어적 의사 소통도 훨씬 부드러워질 것이다.

Bob Phibbs is the CEO of The Retail Doctor, a New York consultancy. As a speaker, sales consultant and author of “The Retail Doctor’s Guide to Growing Your Business,” Bob has helped thousands of businesses since 1994. With over 30 years’ experience beginning in the trenches of retail and extending to senior management positions, his presentations are designed to provide practical information in a fun and memorable format. For more information on Bob, please visit www.RetailDoc.com.

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Beauty Ambassador

Styling Tools by Carla Alexander

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Summer Means Sassy

ith summer upon us, there is nothing better than tides, wind, sun, beach and waves—unless, it’s smart and sassy hairstyles! Even without a beach nearby, you can still stroll around the office with great summertime beachy waves. Whether you’re frolicking on the sand or stuck in a conference room for endless meetings, Gold ‘N Hot has a couple of fantastic ways to get that vacation feel of wind-kissed, tousled hair. The Gold ‘N Hot Professional Ceramic Deep Waver creates beautiful, bouncy, curvy waves better than any beach lifestyle, plus its ceramic plates seal in conditioning for silky-soft, irresistibly touchable hair. Want something a little kinkier? Go for the Gold ‘N Hot 2” Professional Ceramic Crimping Iron, which delivers saucy crimps that shimmer from the rays of the sun, or from the office fluorescent lights. You can crimp strategically in certain areas of the hair for a subtle change, or go big over the entire head for a carefree, confident look. Gold ‘N Hot tools have the highest heats and most advanced technologies that provide any head of hair with glamorous style, beauty and health. We specialize in all curly hair types: curly, coiled and kinky, as well as natural or chemically enhanced hair. Professionals buy our Gold ‘N Hot products with confidence, knowing they can use them in their salons, as well as recommend them to their peers. Consumers can enjoy our products as effective tools to maintain their hairstyles between salon visits. Outdoor summertime activities in sun, wind, water and sand can quickly dry out your locks, which can make the tips of hair fragile and possibly break off. This is especially true for naturally curly hair because scalp oils have difficulty reaching the tips of curly hair. So it’s important to give your curls extra love and attention to minimize summer damage, and keep your hair healthy and luxurious.

Maximizing your hair’s beauty, health and radiance is easy if you follow some simple steps: always handle it gently, use a great conditioner, and select only the styling tools with superior technology. The Gold ‘N Hot line has advanced ceramic and gold technology, and its wide range of heats provide your hair with ideal styling temperature right at your fingertips. Gold ‘N Hot loves our consumers and their many beautiful hair types and textures. We’re constantly innovating to produce the most varieties of blow dryers, curling irons, flat irons, (and those awesome specialty irons) that are packed with the latest technologies and the highest number of styling options available for optimum hair care. Regardless of your hair type, Gold ‘N Hot will have the perfect styling tool for you.

Gold ’N Hot products provide quality, professional tools for the industry’s premier hairdressers, and we’re also proud to empower customers to get salon results from the comfort of their homes. We’re looking for brand ambassadors to provide feedback on our products and increase Gold ’N Hot brand awareness. If you are interested, please contact us at feedback@goldnhothair.com or visit our website at www.goldnhothair.com. Be sure to follow us (and like us!) on Facebook, Twitter, Instagram, and Pinterest @GoldNHotElite for the latest updates, giveaways and more.

Carla Alexander is a Brand Manager in the Marketing Department of the Professional Division, Salon/Beauty Group at Helen of Troy. Since earning her Bachelor’s and Master’s degrees at Dallas Baptist University, she has pursued her passion in the marketing field and finds particular satisfaction in helping people be their own kind of beautiful.

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Beauty Ambassador

Skin Care

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Sun Protection and the Multi-Cultural Consumer

ver the past three decades more people have had skin cancer than all other cancers combined and the numbers continue to grow each year1. And while the statistical incidence of melanoma is less frequent in African Americans, the fatality rate is much higher. The overall 5 year melanoma survival rate for African Americans is only 77% vs 91% for Caucasians2. Palmer’s is committed to consumer education on the importance of using of sunscreens amongst all ethnicities. All of our products have been verified and certified with the Skin Cancer Foundation as effective broad spectrum sunscreens. In our development research for the Palmer’s Cocoa Butter Formula Eventone Suncare range we found that one of the biggest complaints that kept coming up amongst women of color was that the sunscreens on the market left a white or greyish film on their skin. So Palmer’s® chemists worked to make sure that all of our products absorbed quickly and gave skin a radiant, healthy looking glow without any white residue. The most important factor to that process is Cocoa Butter. As the #1 brand of Cocoa Butter in the world, Palmer’s® used its expertise to harness all of the incredible skin care benefits of this super ingredient for our Suncare range. Palmer’s uses prime-pressed, unrefined cocoa butter, obtained by hydraulic pressing instead of heat and solvent extraction to retain the purity and preserve all the natural skin care benefits of the ingredient. Forty-three percent of the world’s cocoa butter is sourced in Africa where it is used to care for sun-exposed skin. The high fat content in cocoa butter mimics the natural protective layer of the skin, and even has the same melting point as body temperature, making it an important skin moisturizer and protectant. Cocoa butter is also rich in antioxidants, most notably mass polyphenols which help combat free radical damage – the main culprit of premature aging. Another important feature of these products is the CocoaPlex Technology. 56

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CocoaPlex™ Technology CocoaPlex™ Technology is a proprietary formulation technique which optimizes the skin-friendly properties of Palmer’s® Cocoa Butter while enhancing the sunscreen emulsification. Used in each Palmer’s® Eventone® Suncare product, this technology provides these unique benefits: • MAINTAIN EVEN SKIN TONE: Helps keep skin tone balanced and free of dark spots, age spots or marks that can perceivably make you look older • SUPERIOR MOISTURE: Creates a natural, breathable barrier between skin and the environment to retain moisture and prevent skin dehydration • ANTI-AGING PROTECTION: Contains Cocoa Mass Polyphenols (CMPs) that provide antioxidant protection against age-accelerating free radicals, keeping skin more youthful in appearance Palmer’s Cocoa Butter Formula Eventone Suncare products are available at Walmart and www.palmers.com. -----------

Stern, RS. Prevalence of a history of skin cancer in 2007: results of an incidence-based model. Arch Dermatol 2010; 146(3):279-282

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Ahmedin J, Siegel R, Xu J, Ward E. Cancer Statistics, 2010. CA Cancer J Clin 2010; 60:288-296


Notes From the

Natural Nation by Emma Young

Hats Off to Spring S

pring used to be the season when women would show off hats in various styles, but now things are different. Women throughout the world have learned to embrace their cultural DNA. They’ve learned that there is nothing quite as beautiful as the hair they were born with. They’ve said goodbye to chemical relaxers and are welcoming the great hairstyles they can create themselves, or with the expertise of a professional stylist. And now that they’ve discovered that their natural hair is their crowning glory, they wouldn’t dare hide their beautiful hair under a hat. So this Spring expect to see women of all ages proudly showing off their curls, coils, spirals and twists, and busily looking for the products that work best for their natural hair. It’s amazing how many different natural styles can be achieved with a little creativity and the right products. For many natural hair wearers, the right product is MY DNA® by Universal Beauty Products, Inc. MY DNA® was created for natural hair consumers that have spiral, wavy, kinky, coily and straight textures who not only embrace their cultural DNA, but also inspire their children to love the natural hair they were born with. Natural hair is unique, and comes with its own unique challenges. For

instance, frizz happens. Luckily styling products are designed not just for style longevity, but also to help control frizz. That’s why when women use MY DNA® Moisturizing Hair Butter, they do not have to worry about frizz creeping up in the middle of the day. MY DNA® Moisturizing Hair Butter is also specially designed to reduce shrinkage and enhance stretch, thereby elongating curls for coily hair. All hair has a curl pattern, but the difference between having a style and having a great style is how well the curl pattern is defined. MY DNA® Defining Custard defines the natural curl pattern while keeping hair shiny and frizz-free. To remove product build up, along with impurities from the hair and scalp, women rely on MY DNA® Sulfate Free Shampoo. MY DNA® Sulfate Free Shampoo is formulated to gently remove build up without stripping the hair of moisture. The entire MY DNA® product line is designed to protect the integrity of the hair and preserve the overall well-being of the scalp. So when your customers complain about shedding and breakage, let them know that dehydration is often the culprit and MY DNA® provides the moisture needed to maintain healthy, hydrated and shiny natural hair.

Emma L. Young a freelance writer who has written for various publications including ShopTalk Magazine, the Saints Magazine, South Shore Current and the Spiritual Perspective Newspaper. May 2016 OTC Beauty Magazine

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Feature by Cynthia Malcom

Male

M

Maintenance

en are practical in their purchasing decisions and this extends to skincare. They tend to be wary about products that add too much time to their routine and are also less driven by marketing messages. With this shift, there is an opportunity to educate customers about how important skin care services and products are to keep skin healthy and youthful. This is where your job comes in. Get active dialogues going with shoppers about the importance of men’s skin care. Keep in mind, however, that a man’s skin requirements and requests differ from those of women. SIMPLICITY This is what men really want. They are less interested in the idea of a full, integrated process and more interested in those few essential, results-oriented treatments and products—hard-working simplicity. An effective daily skin care regime should follow those basic laws that have been carved in stone for some time: cleanse/exfoliate, tone/restore, and moisturize/protect. By turning your male consumers on to products you are pulling double duty by getting men to adopt a regimen for the products they purchase. Products to keep in mind for the male customer are: • A shave gel that doubles as a rejuvenating mask • Toner that works to strengthen, restore and rebuild the skin • A moisturizer that supports and protects skin from the elements, or works on the down low as an anti-aging cream. (Creams that flaunt the wording “renewal” or “rejuvenating” usually contain Vitamin A, a well-known anti-ager.) Men want to have terrific skin and they love receiving complements, but they desire to get right to the point in their daily treatment routines. PRESENTATION IS EVERYTHING Make sure your marketing materials promote the idea that everything about the treatments and products offered are geared specifically for the active man’s skin; from the ingredients and the ease of use to the serious results. Use physically powerful colors and dynamic phrases in all marketing resources, including displays. UNDERSTANDING MALE SKIN Men typically have a thicker dermis and epidermis, and higher sensitivity than women. They also produce more sebum and have larger pores than the opposite sex. Their pH has been found to be more acidic, and studies have shown male skin cells carry fewer antioxidants. This results in a greater number of deeper facial lines and hyper pigmentation issues. Additionally, men continually battle a slew of skin issues specifically related to shaving such as ingrown hairs, dryness and razor burn. Although many of the general products and

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W E

N

Aloe Oil Complete Hair Treatment This hair treatment oil is a weightless, healing, dry oil that REPAIRS & REVIVES dry, damaged hair. The non-greasy formula instantly infuses hair with moisture and sheen. It controls frizz and gives hair color and highlights a luminous glow.

• • •

Weightless, healing, dry oil for damaged hair. Controls frizz and gives hair color and highlights a luminous glow. Instantly infuses hair with moisture and sheen.

HEALTHY HAIR

just got sleek!

SPECIAL HAIR REGIMEN OR RECIPE For intense treatment of dry, damaged hair add a few drops of the Aloe Oil Complete Hair Treatment into the conditioner; place a plastic cap over the hair and sit under a warm dryer for 10-15 minutes or leave on hair for 35-45 minutes without heat. Rinse thoroughly and follow with Aloe Oil Moisture Renewal Leave-In daily.

Fantasiahaircare

IC Fantasia

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Feature

As a store owner, you must be the one to arm your male customers with the appropriate sun protection they need!

treatments used today still work on men’s skin, those specifically designed for men will be more effective. For instance, to compensate for the naturally low pH level and higher acidity, men’s bodies naturally work to protect and maintain a proper balance. To do the real work necessary, a cleanser with a pH of 5.3 or less will do well. Men’s products that are multi-takers give users control over the time spent on their daily skin care maintenance. While there are men who are obsessed with new products and grooming in general, there are also men who would prefer to have one product that does four different jobs. Key Takeaways • Typically, men prefer lightweight, fresh-smelling products that disappear into the skin, leaving no residue. • They like simple routines and products that are quick and easy to apply. • They are results-orientated, not necessarily price-driven. • Because they have thicker and oilier skin, formulations need to be a bit different in order to effectively penetrate the skin. • A masculine scent or a lack of scent is important. RESULTS ORIENTED Most bar soaps can trigger allergic reactions. Your customers want a gentle, fragrance-free facial cleanser that works for all skin types to use on a daily basis. You also want to merchandise toners along with cleansers, or a cleanser-toner combination. Witch hazel, rose water and aloe juices are good toners and some can be very cost effective. They help to clean out the pores and cut through excess oil and sebum, leaving men with clearer, more even skin. Men with acne problems need to incorporate a toner with salicylic acid in their cleansing routine. EXFOLIATION Sometimes you need to take an extra step to clean your face. Exfoliate once or twice a week. Our skin is always in a state of multiplying, rebuilding and repairing; the older we get the longer the skin cells stay on our face. Exfoliating will help to remove the buildup of cells and aid in a more gentlemanly appearance. A granular scrub gently strips away all dead skin and debris, clears out pores, and helps to brighten and smooth out skin. CLOSE SHAVE The best shave is achieved with a straight razor and a hot towel. Be sure to shave in the direction of the hair growth. Those who are prone to having ingrown hairs or razor bumps can use a single blade razor to cut down on excessive over-exfoliation. FYI: shaving is exfoliating. MOISTURIZATION Be sure to offer various moisturizers that are designed for different skin types. If a male consumer has oily or combination skin, you want to offer them something lighter than a moisturizer for normal or dry skin. MASKS Masks draw out debris from clogged pores and minimize their appearance: • Clay and mud draw out impurities and have tightening and toning properties. • Honey and seaweed hydrate and moisturize: Everyday shavers should seek out hydrating masks.

• Gel masks usually deliver necessary ingredients, serums and peptides to skin. • Enzyme masks digest cells, exfoliate and improve the texture of the skin. EYE CREAM Men are usually not too quick to buy eye cream, but they do notice the lines creeping in and are equally concerned about them. Men are more apt to use treatment gels and creams that can perform a multitude of tasks like peptide gels enriched with vitamins rather than to break their face up in quadrants to treat every little concern. An eye cream helps prevent those fine lines that deepen into crows-feet and make users look older than they really are. A cream with caffeine in it also helps reduce puffiness and dark bags under the eyes. An eye cream or moisturizer with vitamin K, capsicum or cinnamon is great for spider veins and bags under the eyes because these aid in circulation, which incidentally is the cause. LIP BALM A lip balm with some SPF protection helps keep lips from being dry, cracked and chapped. It also works to prevent sun damage. BODY WASH A soap that dries out the face isn’t really any better for the body. A body wash won’t stress skin out the way soap can. A body wash that includes oil-dissolving salicylic acid can help keep body acne under control. As a store owner, you must be the one to arm your male customers with the appropriate sun protection they need! SUN PROTECTION Although finishing a treatment with protection is essential, it’s even more imperative for men because they have a higher rate of skin cancer. This is largely in part because men often spend more time in the sun, do not wear sunscreen, and information on the importance of wearing sunscreen simply isn’t as available to them as it is for women. If you overwhelm your male clients too quickly, they just glaze over and you lose them, so focus on a results-oriented treatment, and let that do the work for you. Consider starting your male customers on a simple two-step regimen. Building displays that offer these couplings will be fantastic and profitable. Remember, men should cleanse their face twice daily and apply a protector every morning to shield skin from damaging elements such as wind, sun and other pollutants, particularly if they play or work outdoors. Sun is good for the health of skin as it kick starts vitamin D synthesis in the body. Adversely, sunburned skin is hazardous to skins health. Help men balance sun exposure and sun protection by having several types of sun block available. Men may prefer a micronized sun block that works just as well as the old school formulas, but is lighter. KNOWLEDGE IS POWER Being armed with knowledge of effective products for your male customers will keep your business lively, diversified and successful. Remember to keep it simple—tailor and couple the products that will work together to deliver results, while continuing to recommend and help set them on the path to healthy skin care.

Cynthia Malcom has 18 years of experience in the beauty industry. She is a Licensed Esthetician, Nail Technician, Licensed Esthetic Instructor, Manicurist Instructor, Freelance Writer, Public Speaker, and Education Director and owner of Edgar Renee’ Aesthetic Education & Consulting Group; based in Columbus, Ohio. Learn more at www.edgarenee.com or by calling 614-470-4415.

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Feature by Joshep Fonseka

Difference Between Female Acne and Male Acne Many people think that there is not a difference between female acne and male acne, but that is not the case. Acne flare-ups are caused by various factors, and men and women experience different breakouts. Men produce much more of the hormone testosterone than women, which makes male skin thicker and oilier than women’s skin. Oily and thick skin increases skin inflammation. In addition, men have more facial hair than women. Facial hairs trap oil and result in the growth of bacteria that causes pimples and acne, and acne cysts breakouts. Typically, men are more likely to get acne during puberty. Plus, men are likely to develop severe inflammation of the skin. Normally, acne symptoms go away by the time males reach their mid-twenties. In contrast to men, women tend to see an increase in acne between the ages of twenty to forty. Hormones accelerate skin cell growth, which increases the amount of dead skin cells that block the pores and can cause acne breakouts. Plus, hairs block the pores and increase acne flare-ups. Moreover, oxygen levels decrease when pores are blocked and acne-causing bacteria develops. The production of sebum or oil also differs in men and women. Sebum production is higher in males due to the fact that their sebaceous glands are more active than women’s. Plus, men tend to have more and larger pores than women, which often lead to longer lasting acne and worse cases of acne than women. In addition, the pH level is lower in men, which increases impurities and makes their skin prone to acne blemishes.

Despite the difference between female acne and male acne, the treatment of acne is similar for both men and women. Men and women should use antibiotics that will help control bacteria. Plus, products that contain vitamin A that can help unclog pores should be used to treat acne. In addition, both men and women should use medications that reduce inflammation and help reduce acne pimples. Women and men should exfoliate their skin daily to get rid of dead skin cells and should use products that contain benzoyl peroxide that will reduce bacteria and the amount in hair follicles. Products that contain salicylic acid should also be used to help unclog pores and clarify the skin. For best results, men and women should wash their face twice a day with a mild cleanser that is formulated for oily skin types. This decreases oil in the skin and reduces acne pimples. Plus, men and women should use a moisturizer that is oil-free to help unclog their pores. Men must be careful when they shave and not nick or irritate their skin, which could cause an acne flare-up. For best results, men should use an electric razor because it will cause less irritation to the skin. The key to clear and acne-free skin for both women and men is to wash their skin daily, and to apply products that will lessen the amount of clogged hair follicles and that will help reduce the level of oil production in the skin.

Joshep Fonseka is a contributing writer to Articlesbase.com. Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/acne-articles/difference-between-female-acne-and-male-acne-7251396.html

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Manufacturer

Profile

Imperial Dax

Todd Simmons It is not unusual to hear of a person or family having roots running deep within the beauty industry, or even a certain business. Perhaps this foundation and dedication is part of what makes the companies within this beauty space so successful. This month we spoke with Todd Simmons, sales manager of Imperial Dax—whose family has been involved in the ethnic beauty industry since the 1970’s—to learn more about this classic, tried-and-true company. 미용 업계, 심지어 특정 기업 내에서 한 개인이나 가족이 깊게 뿌리 내리고 있음을 듣는 것은 드문 일이 아니다. 아마도 이러한 기반과 헌신이 이 회사를 미용 업계에서 이렇게 성공적으로 만드는 이유 중 일부일 것이다. 이번 달에 우리는 1970년부터 에스닉 뷰티 업계에 가족이 참여하고 있는Imperial Dax 의 영업 담당자인Todd Simmons와 얘기 나누면서 이 전통적이고 신뢰할 수 있는 기업에 관해 자세히 알아보았다. 68

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Todd Simmons and Lauren Zawisha, Dax Sales Team

OTC Beauty Magazine (OTC): Please briefly describe the history of Imperial Dax. How did this company get started and what values is it founded on? Todd Simmons (TS): Imperial Dax was founded by Herman Bley. He came to the U.S. after escaping the concentration camps of Nazi Germany. He was a pharmacist that saw a need for better quality, affordable products in the African American community. He started making products in his garage in Brooklyn, NY in the late 1940’s. By 1954 Dax was incorporated and eventually moved to its current production facility in Fairfield, NJ.

OTC 뷰티 매거진 (OTC): Imperial Dax의 역사에 관해 간단한 설명 부탁 드립니다. 이 회사는 어떻게 시작되었으며 어떤 기반을 가지고 있습니까? Todd Simmons (TS): Imperial Dax는 Herman Bley에 의해 설립되었습니다. 그는 독일 나치 정권 당시 강제 수용소에서 탈출한 후 미국으로 건너왔습니다. 그는 약사였는데, 아프리카계 미국인 사회에 저렴하면서도 더 나은 품질의 제품이 필요하다는 것을 되었습니다. 그는 1940년 후반부터, 뉴욕 브루클린의 자신의 차고에서 제품을 만들기 시작했습니다. 1954년에 Dax가 통합되었고 현재의 생산 시설이 있는 뉴저지의 Fairfield로 옮기게 되었습니다.

OTC: How is the company structured and what brands make up Dax? TS: Dax is a family owned business that consists of the Dax and High Life brands.

OTC: 회사 구성은 어떻게 되며 어떤 브랜드들이 있습니까? TS: Dax는Dax와 High Life brands로 구성된 가족 소유 기업입니다.

OTC: Who is the main audience for your products and what steps are you taking to ensure you meet their needs? TS: Dax is a multicultural brand that has a variety of products for all hair types. We consistently strive to produce products that meet our customers varying needs by monitoring current trends and through a continuous research and development process. OTC: We understand that Dax has a line or two that are made especially for men. Please tell us more about these. TS: The Dax tins and the High Life brand of products are typically used by men. They provide a variety of holds for short to medium hair, depending on the style the consumer is looking to achieve. OTC: What differentiates this company from the others that make up this vast industry? TS: Dax produces economical and quality products that have stood the test

OTC: 귀사 제품의 주요 고객층은 누구이며 그들의 요구를 충족하기 위해 어떤 노력을 하고 계십니까? TS: Dax는 모든 모발 유형을 위한 다양한 제품을 보유한 다문화 브랜드입니다. 저희는 현재의 동향을 파악하고 지속적인 연구와 개발을 통해 고객들의 다양한 요구를 충족할 수 있는 제품을 생산하고자 끊임없이 노력하고 있습니다. OTC: Dax는 특별히 남성들을 위한 라인이 있는 것으로 알고 있습니다. 그것에 대한 자세한 말씀 부탁 드립니다. TS: Dax tins와 the High Life 브랜드의 제품들은 일반적으로 남성들이 사용합니다. 이 제품들은 고객들이 만들고자 하는 스타일에 따라 짧은 길이부터 중간 정도의 모발을 다양한 스타일로 만드는 기능을 제공합니다. OTC: 귀사가 방대한 업계의 다른 기업들과 차별화되는 점은 무엇일까요? TS: Dax는 오랜 시간 동안의 시험을 견뎌낸 경제적이면서도 품질 좋은 제품을 생산합니다. 많은 회사들이 트랜드에 따라 오고 가는 동안 저희 Dax는 여전히 시장에서 그 존재를 변함없이 유지해 오고 있습니다. 전 제품을 저희가 직접 제조하기 때문에, 소비자들은 품질은 물론 적시 납품을 보장받을 수 있습니다. May 2016 OTC Beauty Magazine

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Manufacturer Profile

David Joy, President, and the Manufacturing Team

of time. Other companies have come and gone with the trends while Dax has still been able to maintain its market presence. Since we manufacture all of our products, customers can be assured of the quality as well as a timely delivery. OTC: Please explain how your OTC store partners and our readers can benefit from carrying Dax products. TS: Store owners realize that they will have consistent sales from an established brand, as well as the backing of a company that provides advertising, social media, and marketing support. OTC: What is it like to have a business relationship with your company? What do you consider your strengths? TS: Dax has positive business relationships with companies all over the world. There are several key factors that help us prosper in the competitive beauty industry. The fact that we produce our own products allows us to have one of the fastest order processing schedules in this business. We can typically ship an order within a day or two of receiving it. Being a smaller company, we are not hampered by the bureaucracy that affects larger companies when it comes to decision making. We can move quickly to keep up with current trends or developments within the industry. OTC: What do you feel is the most important thing for multicultural beauty store owners to know when recommending your company’s products to their customers? Do you have any marketing tips to share? TS: They need to know what type of results the customer is looking to achieve based on their specific hair type. We provide information as to what Dax products do through print, website, and social media outlets. OTC: Is there a certain place within OTC stores that your products seem to be more successful? TS: Anytime your products are near the front of a store or on an endcap they have a better chance of selling. 70

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OTC: OTC 매장 파트너와 저희 독자들이 Dax 제품을 취급함으로써 누릴 수 있는 혜택은 무엇일까요? TS: 매장 소유자들은 확실히 자리잡은 브랜드로부터 일관적인 판매를 올리게 될 것이라는 것을 알고 있으며, 이와 더불어 광고, 소셜 미디어, 마케팅 지원을 제공하는 회사의 지원도 받게 될 것입니다. OTC: 귀사와의 비즈니스 관계를 갖는 것이 왜 좋을까요? 귀사의 강점은 무엇이라고 생각하십니까? TS: Dax는 전 세계 기업들과 긍정적인 비즈니스 관계를 맺고 있습니다. 경쟁이 치열한 미용 업계에서 저희가 번창할 수 있는데 도움이 되는 여러 가지 중요한 요인이 있습니다. 제품을 저희가 직접 만들기 때문에, 저희는 업계에서 가장 빠른 주문 처리 일정을 소화하는 회사 중 하나 입니다. 저희는 주문을 받은 후 보통 하루 이틀 내에 제품을 발송할 수 있습니다. 소규모 회사이기 때문에, 의사 결정에 관해 대규모 기업들에게 영향을 미치는 관료적인 요식체계로 방해 받을 일이 저희 회사에는 없습니다. 저희는 업계의 현재 트랜드나 발전을 유지하기 위해 신속하게 이동할 수 있습니다. OTC: 다문화 뷰티 매장 주인들이 고객에게 귀사의 제품을 추천 할 때 알아야 할 가장 중요한 것은 무엇이라고 생각하십니까? 가지고 계신 마케팅 팁이 있으시다면? TS: 그들은 고객들의 특정한 모발 형태를 바탕으로 각 고객들이 어떤 타입의 스타일을 만들고자 하는지를 우선 알아야 합니다. 저희는 인쇄물과 웹사이트, 소셜 미디어 매체를 통해 Dax 제품에 관한 정보를 제공하고 있습니다. OTC: OTC 매장 내에서 귀사의 제품이 더욱 성공적으로 보일 수 있도록 배치할 수 있는 특별한 장소가 있을까요? TS: 매장 앞쪽이나 양쪽 끝 진열대에 배치하면 더 많은 판매 기회가 생길 것입니다. OTC: 지난 해 가장 크게 성장한 동향은 무엇이며, 회사는 소비자들의 요구를 어떻게 충족하십니까? TS: 네추럴 헤어 스타일에 대한 동향과 더불어, 남성 그루밍에 대한 새로운 관심이 있습니다. Dax와 High Life 라인 제품들은 이런 현재의 트랜드를 활용하도록 잘


OTC: What trend have you seen grow the most over the past year, and how has the company met consumer demand for it? TS: In addition to the trend toward natural hair styles, there has also been a renewed interest in men’s grooming. The Dax and High Life lines of products are well positioned to take advantage of this current trend. Having provided men’s grooming products for many years, customers know they are getting a quality product from a reputable company. OTC: Does Imperial Dax participate in any community or charity involvement? If so, please explain. TS: One of the values that are part of the makeup of Dax is to give back to the community. We continuously work with a variety of charitable organizations. Most recently we have made donations to the following groups: Promising Students Program in South Carolina for at risk students, Foundation for Peace which provides nursing and hygiene care to needy people in the Dominican Republic, Wipe Away Those Tears which helps children with life threatening conditions, and many others.

배치되어 있습니다. 수년간 남성용 그루밍 제품을 제공해오면서, 고객들은 명성 있는 회사로부터 질 좋은 제품을 구매하고 있다는 것을 알고 있습니다,

OTC: Imperial Dax는 지역 사회나 자선 단체에 참여하고 있습니까? 그렇다면, 이에 관해 설명 부탁 TS: Dax를 구성하는 가치의 일부 가운데 한 가지는 지역 사회에 대한 환원입니다. 저희는 다양한 자선 단체들과 지속적으로 일하고 있습니다. 가장 최근에 저희는 다음과 같은 단체에 기부를 했습니다. 위험에 처한 학생들을 위한 Promising Students Program in South Carolina, 도미니카 공화국의 가난한 사람들에게 간호와 위생 관리를 제공하는Foundation for Peace, 생명에 위협적인 조건에 처한 아이들을 돕는Wipe Away Those Tears, 이 외에도 많이 있습니다. OTC: Dax의 앞으로의 전망은 어떻습니까? 저희들과 공유할 수 있는 2016년 큰 계획이 있다면? TS: Dax는 미용 업계 내에서의 현재의 존재성을 유지하고 성장시킬 것입니다. 신제품 개발이나 기존 브랜드 인수를 통해 저희 목표를 달성할 수 있기를 희망합니다. 현재 저희는 남성용 그루밍 제품 라인확장을 작업하고 있습니다.

OTC: What does the future hold for Dax? Do you have any big plans for 2016 that you can share? TS: Dax looks to maintain and grow its presence within the beauty industry. We hope to achieve this goal through new product development or the acquisition of current brands. We are currently Company Name: Imperial Dax Address: 120 New Dutch Lane, Fairfield, NJ 07004 Contact Number: 866-329-9297 Website: www.daxhaircare.com Years in Business: 60+ years

May 2016 OTC Beauty Magazine

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CLIPPER TIPS

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Men’s Grooming with Andis For the past few years, men’s grooming has been a hot topic and the trend is here to stay. Today more than ever, men are taking care of themselves from head to toe. Let’s talk more about men’s grooming and how Andis tools can be used to keep up this year’s trends. Classic hairstyles with a modern twist and texture is the current trend for men. To show off these styles, the tool needed to create polished, finished looks is a quality blow dryer using styling aids and a brush. The Pro Dry Elite Tourmaline Ionic Dryer is a perfect example. It has 3 heat settings and 2 speed settings to help create sleek to textured looks. Notable features include diffuser, narrow concentrator, wide concentrator and styling pick attachments. And with 1875 watts of power and both high speed and high heat, any style can be created. Next, let’s discuss facial hair looks and the Andis tools that can create them. Going into the late spring and early summer, we will see either clean shaven faces or minimal, close-cropped facial hair. For the minimal stubble to close-cropped beard look, the Slimline Pro Li trimmer is the ideal tool. Four attachments combs also make it easy to maintain slightly longer beard lengths from 1/16” to 3/8” while the T-blade design is good for edging and outlining all types of beard and moustache styles. Some key features of this product is that it’s cord/cordless and has lithium-ion battery technology which means consistent power throughout its charge. For those wanting an ultra-smooth shaven look after using the Slimline Pro Li, the ProFoil Lithium Titanium Shaver should be the choice. This dual foil shaver is great for professionals or at-home users who desire an ultrasmooth look and feel without using a straight razor. It can also be used on the head to maintain the smooth bald look. Of course, to prevent razor bumps don’t forget Andis Bump Care to help reduce irritation and help prevent ingrown hairs. Whether you are focusing on hair or beards and moustaches, are a seasoned professional or at-home user, having the right tools is key to achieving the trending styles in men’s grooming. Andis Company can help you stay ahead of the curve with its innovative technology, quality and performance. Kenny “The Professional” Duncan is a National educator for the Andis Co. He has presented classroom demonstrations and platform education at many tradeshows such as Empire Future Professionals, IHS International Hair Show, Bronner Bros International Hair Show and many more. He brings a wealth of information and experience to clipper cutting education. He teaches styling professionals the simplest approach to multicultural hair styling through a combination of solid technical demonstrations, creative interpretations, and entertaining presentations. Kenny is co-owner of Main Attraction Unisex Hair Salon, located in Philadelphia. He is reaching stylists around the world through www.ClipperEducation.com, where his goal is to provide inspiration, motivation and education to clipper cutters of all experience levels. He truly is a trailblazer in this industry. 74

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Introducing the Cordless Envy™ Li For professionals wanting a lithium-ion tool that’s a real value, look no further than the Cordless Envy Li clipper. With a powerful, rotary motor and a blade that adjusts from 000-1, it’s the perfect tool for tapering and fading. And because it is engineered to be balanced and lightweight—under 10 ounces—it just might become your go-to clipper. See it today at your authorized Andis dealer.


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THERAPY TRENDS

Sculpting Smooth and Razor Sharp The male grooming market is growing to accommodate style statements beyond shaving facial hair. Men’s grooming used to be limited to shaving creams and deodorants. Today’s male purchases bronzers, concealers, anti-aging products, masks, and a host of hair products. It takes a full vanity cabinet to create that masculine look. Men are spending more on male-oriented toiletries than on shaving products. In 2016, the global male grooming market is estimated to be worth about USD $21.4 billion. Facial hair shaving and trimming represents 40% of the average male spending. However, shaving now includes razor sharp lines and designs that go up to the crown of the head. Shaving is also used to determine the pattern of the moustache and beard. From a pencil thin moustache to a full beard that is trimmed, shaving and sculpting patterns are a blend of techniques and products. The shape and volume of a hairstyle, sideburn, moustache and beard are often one continuous style statement. Manual and electric appliances do only half the work. The OTC male is even more vested in style versatility. Modern high tech razor techniques are used to define the shape; low tech curl sponges are then used to define the curl pattern. Males sharpen their hair style with gels, color and sheen. The sculpted styles communicate age, career and social status for some. For others, it’s just a very dope way to make a macho statement that says the male is sharp and smooth at the same time.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skin care and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. 76

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The ApHogee Hair Strengthening Kit is the latest new product from ApHogee. It uses the same ApHogee Two-Step technology to stop hair breakage and deliver an excellent hair repair product, but is easy to use for non-stylists. It does not require a hooded dryer, it is thicker and easier to apply, and a faster process than the original Two-Step Protein Treatment. The Hair Strengthening Kit provides the protein needed to repair damaged hair for up to two or three weeks. ApHogee will continue to sell the original Two-Step Protein Treatment to combat hair breakage and damage, but is very happy to offer the Hair Strengthening Kit as an easy to use, effective repair product. For more information, visit www.ApHogee.com.


TONSORIAL TIMES

Beards with Benefits

Here is an update to one of my previous segments, “The Beard Game.” I took my own advice, and since I am a Leo, I have been growing my mane out for a few months now and I have noticed some benefits of the beard. Not only have I received some great compliments about my beard, but I have noticed the following. Reduction of Ingrown Hairs If you are suffering with ingrown hairs, one of the best things you can do is literally put down your razor and just let your hair grow. Stopping shaving and letting your beard grow freely is a great way to combat ingrown hair problems. Natural Skin Moisturizer A beard can also lead to your skin being healthier due to the sebum that sebaceous glands secrete; this is basically the natural oils that help with moisturizing your skin and hair, and assists with keeping them healthy. Effects of Using Beard Oil Beard oil is one of the best ways of keeping your beard hair soft and full of moisture. If you’ve got a month or so worth of growth, you could also try a beard balm, which is essentially a leave in conditioner that provides many of the same benefits to your beard as the beard oil.

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Enhance Your Sex Appeal Beards and their “attractiveness” to women have been studied at great length. One survey found that guys sporting beards actually felt more attractive. It has been proven so, time and time again, that women also perceive them as actually being more attractive too. Take it from the Dos Equis beer pitch man, Jonathan Goldsmith, “The World’s Most Interesting Man.” Gives You a More Masculine Look Since the ability to grow a beard is a sign of physical maturity in men, it is naturally associated with age and grown manhood. Not only do you appear more masculine, studies suggest that through growing a beard your self-perception changes, as does your behavior. Keep up the good work!

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업계 최대의 잔치로 자리매김한 제 9회 조지아 뷰티 트레이드 쇼 지난 3월 20일, 조지아 노크로스에 위치한 North Atlanta Trade Center에서 제 9회 조지아 뷰티 트레이드쇼가 개최되었다. 10만sq ft의 커다란 쇼장에 110개 업체의 부스 300여개가 단장을 하고, 3,000 여명이 넘는 방문자들을 맞이하였다. 오전 9시에 테이프커팅으로 시작된 이날 행사는, 마이크 클랜톤 주하원의원을 비롯, 배기성 애틀랜타 한인회장, 이상호 부총영사, 래리쟌슨 디켑카운티 커미셔너, 이은자 미주한인재단 애틀랜타 지회장 등, 각계각층의 인사들이 대거 참여하여 행사를 빛내고 축하해 주었다. 이에, 조지아 애틀랜타 뷰티협회 김일홍 회장은, “아홉번째를 맞이한 트레이드쇼가 발전할 수 있었던 것은 그 동안 꾸준히 동참해준 도매업체와 소매상들의 격려와 성원이 있었기에 가능했으며, 고마움을 전하고 올해의 업계 동향을 한눈에 알아볼 수 있는 좋은 기회의 장을 마련한 것에 보람을 느낀다” 라는 환영사로 답하였다.

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예년과 마찬가지로 다양한 업체들이 참여한 이날 행사에는, 오래도록 업계에 돌고 돌았던 “불황” 이라는 단어를 무색하게 할 정도로 호황을 이뤄, 이날 참가한 업체들과 그 동안 많은 시간 준비를 해온 협회 관계자들의 얼굴에 환한 미소를 안겨 주었다. 또한, 협회에서는 Kiosk 게임을 준비하여 무려 1,200 여 가지의 선물들을 참가한 소매상들에게 안겨주며 그들의 발걸음을 더욱 신명나게 만들어 주었다. 이에 그치지 않고, 쇼 마지막에 마련한 경품행사에서는 현금 $1,500 를 비롯, 스마트 TV, Tab컴퓨터, 청소기 등을 댄스 경연대회와 추첨을 통해 나누어 주었다. 조지아 뷰티 협회는 이날의 성공적인 행사를 마치고 고무된 표정들을 감추지 못하였고, 김일홍 회장은 이번 행사준비를 오랜 시간 헌신적으로 해준 협회 임원, 이사, 사무실 직원들, 그리고 무엇보다 이날 행사에 참여해준 모든 소매상, 도매상, 관계자 여러분들에게 특별한 감사의 말을 전하였다.


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업계소식

조지아 애틀랜타 뷰티협회 조지아애틀랜타뷰티협회가 주최한 2016 Beauty Festival이 지난 4월17일 애틀랜 타 인근 클레이튼 카운티의 아트 퍼포밍 센타에서 화려하고 웅장하게 열렸다. 조지 아 뷰티협회는 이번에 처음으로 흑인사회를 겨냥한 문화행사를 주최하였는데, 뷰 티 서플라이 스토어의 주 고객들인 흑인사회와 교류의 폭을 넓히고자 이러한 행사 를 기획하였다고 한다. 이날 행사에는흑인 커뮤니티의 지도자들과 흑인 손님들도 대거 참석하여 서로 화합, 소통하는 자리로 만들었다. 2시간여에 걸친 이날 공연에 는 김미영 무용단의 전통춤, 오케스트라의 감미로운 연주, 밀알 선교합창단의 합창, 판소리, 그리고 대한민국의 국기인 태권도 격파술을 선보이며 관중들의 탄성을 자 아내었다. 특히, 한국의 전통춤은 보다 특별한 관심을 받으며 많은 박수갈채를 만 들어 냈다. 현재 뷰티서플라이 스토어를 운영하고 있는 오너이기도 한 김미경 무용 단의 김미경 단장은, 지난 1년동안 직접 행사를 준비하는 과정에서, 전혀 국악을 접 해보지 못한 사람들을 단원으로 모집하여, 이날과 같이 훌륭한 공연을 할 수 있는 실력으로 양성시켜 많은 이들을 놀라게 하였다. 조지아 애틀랜타 뷰티협회 김일홍 회장은, 이번 행사에서 멋지고 좋은 공연을 펼 쳐준 공연팀 전부에게감사의 말을 전하고, 앞으로도 한국의 전통문화를 미국사회 에 알리는 한편, 흑인 고객들과 교류를 넓혀 비즈니스의 활성화 및 안전에도 커다 란 도움이 될 것으로 내다본다고 하였다. 또한, 이번 행사를 후원해준 모든 업체에 게 고마움을 전한다고 하며, 앞으로도 이러한 행사를 매년 주최할 것이라 하였다.

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IndustryNews Set Sail for an Island of Eden Introducing ibd® Just Gel™ Spring/Summer 2016 Collection Welcome to the Island of Eden, a new Just Gel Collection from ibd®. Eight vibrant shades of high-gloss, long-wearing gel polish that celebrate the diversity of island life. On the Island of Eden dip your toes into a pool of crystal clear water and while away the hours in a secret oasis of lush tropical plants and soft sand beaches until the sun falls below the horizon. Leave the city life behind; in Eden there is no rush, no traffic and no worries. The energizing blue, teal, red and orange hues contrast the serene pale nudes and shimmers for an unforgettable paradise palette. The ibd® Island of Eden collection includes: • Coco-Nuts-For-You: Shimmery, pink nude (1) • Dip Your Toes: Golden bronze shimmer (2) • Bronze Me Up: Deep bronze shimmer (3) • Need a Vacay From My Vacay: Vibrant orange-red crème (4) • TOP-tional: Spicy red crème (5) • Passport to Purple: Deep island purple (6) • Post Holiday Blues: Bright turquoise blue crème (7) • Just Keep Swimmin’: Pale blue-green crème (8)

ibd® Island of Eden collection is available now at beauty supply stores nationwide in an 8-piece counter display and open stock. ibd® Nail Lacquers are free of DBP, Toluene and Formaldehyde. About ibd® For over 42 years, ibd® has set the standard for salon innovation and excellence in the professional nail industry. ibd®’s complete line of spa quality nail care products are designed to empower nail professionals to expand their services and compete effectively in today’s marketplace. For more information, please visit www.ibdbeauty.com, or follow ibd® on Facebook (@ibdbeauty) and Instagram (@ibdbeauty). #ibd, #ibdbeauty, #justgelpolish

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Andis® Releases New “Clipper Cutting 101” Book, A Haircutting Resource for Beginners Featuring Nine Men’s Hairstyles Andis® Company recently announced the release of its “Clipper Cutting 101: A Beginner’s Guide to Haircutting” book, an extension of the company’s international education program. The book is the first piece of Andis’ broader education platform—the Andis Master Barber School— which is designed to bring Andis’ cutting edge style and expertise in men’s haircutting to stylists and barbers who are new to the industry. “‘Clipper Cutting 101’ was designed specifically for students and professionals who have had limited exposure to clipper training,” says Aileen Nunez, Andis international manager of education and style. “In beauty school, students have limited exposure to proper clipper-cutting technique and men’s haircutting best practices in general. Ironically, these same students often start their careers at chain salons cutting hair for male clients. ‘Clipper Cutting 101’ will provide them with the skills needed to master the art of men’s grooming.” “Clipper Cutting 101” is the first component of the broader Andis Master Barber School that remains under development. During the official launch of the book at the International Beauty Show, held in 86

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New York, and America’s Beauty Show, in Chicago, show attendees who signed up for the Master Barber School (free of charge) will receive a complimentary copy of the book and receive premium educational content and special product offers in the future. “At Andis, we are passionate about manufacturing the best clippers and tools in the industry,” said Karen Formico, vice president of marketing. “Now we’re taking that passion to Andis’ education offerings so that hair professionals around the world have the very best in clipper education to go along with the very best Andis tools when they’re behind the chair.” The 73-page, full-color “Clipper Cutting 101” book includes information that all barbers and stylists should know about cutting with clippers, including theory, best practices, techniques, tool maintenance and instructions on how to cut nine men’s hairstyles. To register and receive a free copy of the book, visit: www.master-barberschool.com.


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IndustryNews

Dark and Lovely® Brings New Life to FADE RESIST with NEW Triple Fruit Oils for Ultra Conditioning Color so rich it lasts up to 8 weeks, available in 19 shades including new Berry Burgundy Dark and Lovely® is proud to offer the #1 haircolor designed for women of color. Dark and Lovely’s new FADE RESIST Rich Conditioning Color collection features a no drip crème hair color in a low ammonia formula designed to both color and condition your hair. Now, along with a vibrant new shade that has been added to the collection, FADE RESIST offers a new Extra Nourishing Conditioner with each package. This creamy, moisture-rich conditioner is infused with triple fruit oils for extra nourishment: Shea, Avocado and Olive, which moisturize and help protect colored hair. Color is so rich and ultra-conditioning that it lasts for up to 8 weeks! This new Extra Nourishing Conditioner provides intense nourishment from root to tip and locks in brilliant shine to illuminate hair color. In addition to improving this formula, the size of the conditioner has doubled. The beneficial larger size offers this extra conditioner for two applications. After thorough research and consumer testing, Dark and Lovely is proud to offer this improved conditioner, delivering what consumers were seeking. Dark and Lovely® is pleased to add Berry Burgundy, #326, to the line. This rich, deep berry red is on-trend and sure to turn heads!

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No matter your hair texture or hair color need, Dark and Lovely FADE RESIST has you covered with nineteen shades to choose from. Specially designed for relaxed and natural hair, FADE RESIST provides hair with the nutrients it needs to protect it from color damage while giving you brilliant color and shine. To go along with the exciting new FADE RESIST conditioner launch, Dark and Lovely is announcing a powerful media campaign entitled #LOVEMYCOLOR whose provocative tagline goes beyond being a witty double entendre for Women of Color. #LOVEMYCOLOR connects with women on every level—their color, their hair color, and their colorful lives. The look, tone and feel is authentic and anthemic. We hear her voice. We see her moments. We believe in the hair color she believes in. Dark and Lovely’s FADE RESIST is available for purchase at Walmart, DarkAndLovely.com and other mass retailers nationwide. For more information about FADE RESIST and the #LOVEMYCOLOR campaign, visit DarkAndLovely.com or follow on Instagram (@official_darkandlovely), Facebook (@darkandlovely), Twitter (@darkandlovely) and YouTube (@softsheencarson).


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IndustryNews Celebrate Summer with a Festival of Colours Introducing Six New ProGel™ Joyful Shades

It’s a Festival of Colours with SuperNail® ProGel™ summer collection. This vibrant palette of 100% pure gel polish features six shades bursting with joy and happiness. Created for the free-spirited soul, these six new cheerful and festive shades will leave a high shine on your nails and a smile on your face. 100% pure gel polish shades and curable in both UV and LED light, SuperNail® ProGel™ polishes’ deeply pigmented, longwearing formula can last for weeks with no damage to the natural nail, ensuring an endless summer of color with these happy hues. Live, laugh and play in the expressive Festival of Colours shades including:

Mehndi Rose Peppy red

Holi Pink Bright bubblegum pink

Solar Chakra Sunny yellow

Harmoniously Blue Rich turquoise

Parrot Tree Vibrant red-orange

Purnima Moon Lively purple

SuperNail® ProGel Festival of Colours will be available at beauty supply stores nationwide July 2016 as open stock colors, as well as a six-piece collection packaged in a clear vinyl pouch. SuperNail® is the largest and most complete line of professional nail care and pedicure products sold in beauty salons, nail salons and beauty supply stores worldwide. The line is offered in tri-lingual packaging and includes over 100 professional nail care and pedicure products for the savvy do-it-yourself woman who knows what she wants and looks for quality products at value prices. SuperNail® offers over forty years of quality manufacturing, product development and technology refinement. Visit www.supernailprofessional.com for more information, or follow SuperNail® on Facebook (@SuperNailProfessional) and Instagram (@supernailprofessional). #supernail, #supernailprofessional, #progelpolish

SuperFruit for a SuperMOM SheaMoisture SuperFruit Complex Bath & Body Collection

We all know that Mother’s Day is the day to thank mom and show her just how much all her love and support truly means. To help convey that love and appreciation this year, gift her with the SheaMoisture Superfruit Complex Bath & Body Collection, a natural wellness line to help nourish and support mom’s skin as much as she supports you all year round. Specifically formulated to aid in toning, firming and contouring the skin, the SuperFruit Complex Bath & Body Collection contains a proprietary blend of certified organic Shea Butter, Mango Butter, Green Coffee Bean Extract and an antioxidant-rich complex of super nutrients including Raspberry Ketone, Goji, Acai and Guava. Free of parabens, sulfates, phthalates, paraffin, mineral oil, DEA, synthetic fragrance and artificial colors, each product is enriched only with good-for-you ingredients, working to moisturize, rejuvenate, and smooth for strong, youthful looking skin. This Mother’s Day, surprise the SuperMOM in your life with SheaMoisture SuperFruit Complex. Visit www.sheamoisture.com to learn more.

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SheaMoisture SuperFruit Complex Bath & Body Collection • SuperFruit Complex Bar Soap • SuperFruit Complex Body Lotion • SuperFruit Complex Bubble Bath & Body Wash • SuperFruit Complex Bath, Body & Massage Oil • SuperFruit Complex Hand & Body Scrub • SuperFruit Complex Firm & Contour Dry Oil Mist


IndustryNews L’Oreal USA Multi-Cultural Beauty Division Announces New Marketing Communications Team Members Vivianna Blanch

Vivianna Blanch as Vice President Integrated Consumer Communications and Crystal G. Thompson as Director of Public Relations

L’Oreal USA Multi-Cultural Beauty Division, the corporation with the most premium portfolio of consumer brands specific for the multicultural market in North America, announces the appointment of two key marketing communication positions. Vivianna Blanch has been named Vice President Integrated Consumer Communications. Vivianna is a L’Oreal alumni with a 14+ year track record in ecommerce, media and digital marketing success for the company. Crystal G. Thompson joins L’Oreal as Director of Public Relations. Crystal has solid experience in strategic public relations and cause marketing. Most recently, Vivianna held the position of Vice President Ecommerce, Marketing and Digital Strategy for the Active Cosmetics Division where she helped build Direct to Consumer ecommerce and online retailer strategies for the division’s dermatological skincare brands. Prior, she held positions of Vice President, Digital Innovation, AVP Media Innovation and Senior Director, Integrated Communications. In her new role, Vivianna will oversee all paid, owned and earned media, as well as marketing partnerships and integrated events.

Crystal Thompson

“Vivianna’s diverse skillset in media and communications enables her to build a fully integrated brand communication strategy across all paid, earned and owned media platforms for the MultiCultural Beauty Division,” said Nicole Fourgoux, General Manager, L’Oreal USA, Multi-Cultural Beauty Division. “She is results-oriented, creative and highly collaborative, which will make her a strong addition to the team.” Crystal worked with DeVries Global as Account Supervisor where she managed campaigns for a number of beauty and multicultural targeted brands. Her specialties include media relations, events planning, strategic counseling, social media content development and influencer management. In her new role, Crystal will be responsible for overseeing public relations strategies for all brands within the Division, including Carol’s Daughter and Dark and Lovely. “Crystal will join our integrated communications team, and help us strengthen our overall public relations strategy with compelling content, high-impact consumer and influencer events and increasing overall brand awareness,” stated Fourgoux.

A Well-Groomed Man will Never go Out of Style For more than 200 years, Clubman® has been creating quality men’s grooming products. With that kind of longevity, they must be doing something right. Whether it’s the ubiquitous Talc Powder, After Shave Lotion or Styling Gel, Clubman® products have been used by generations of men at home and can be seen in thousands of barbershops nationwide. Flying under the radar for decades, the products have garnered something of a cult status. The easily recognized green label featuring a dapper gent with cane and top hat has become synonymous with men’s grooming and barbershop culture. For many, the classic Clubman® fragrance transports them in time to their first trip to the local barber, or conjures memories of a father or grandfather that once used the products. The nostalgia is perhaps one of the reasons the brand resonates so strongly with consumers. In an industry built on trends, Clubman® is a bit of an anomaly; remaining steadfast in its heritage and timeless style, and continuing to offer the same quality products year after year, decade after decade. Readily available in drugstores and always on hand at barbershops, Clubman® products haven’t changed much in the past two centuries. Although the packaging materials have been updated for easier and lighter shipping—now in plastic instead of metal and glass—the product remains largely the same. Enter a barbershop that uses Clubman® in Philadelphia, Los Angeles, Miami or anywhere in between and there is an instant familiarity. In 2015, with a renewed focus, the brand introduced three new 92

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beard grooming products: Beard Conditioner, Beard Balm and Beard Oil, all falling in line with the traditional Clubman® barbershop quality standards, but readily available at drugstores. This spring, the brand will introduce an additional seven new products including Beard and Tattoo Oil—a multitasking oil that hydrates skin while adding luster to ink and moisture to beards; Brilliantine—a water-based pomade that will keep your high and tight, looking right; Head Shave Gel—a clear shave gel specifically formulated for an ultra-close, comfortable shave and for the classic barber shave; thick, rich Classic Barber Shave Cream, traditional Shave Lather, European style Shave Oil and a mug and brush style Shave Soap. www.clubman.com


IndustryNews

Godrej Acquires US-Based Strength of Nature LLC

Godrej Consumer Products Limited (GCPL) has acquired the USbased Strength of Nature LLC (SON), a leading company of hair care products for women of African descent. The acquisition catapults GCPL to become one of the largest players globally, serving the hair care needs of women of African descent. Though the size of the deal was not disclosed, in a late evening announcement GCPL said the acquisition is expected to be EPS accretive from year one itself. SON’s annualized revenues for calendar year 2015 were US $95 million (around Rs 630 crore). Adi Godrej, chairman, GCPL said: “Over the past few years, we have been scaling up our international presence with acquisitions that fit well in our 3 by 3 strategy—a presence in emerging markets in Asia, Africa and Latin America through 3 core categories—hair care, home

care and personal care. These strategic acquisitions have strongly aided our growth story. Through them, we have both extended our core businesses and implicitly broadened our presence to a wider canvas.” SON has a significant presence in Africa and the Caribbean and is one of the fastest growing companies in the hair care category for women of African descent with a range of heritage, categoryleading brands in wet hair care, across relaxers, maintenance, styling and shampoos. This includes iconic hair care brands with affordable and innovative products, which have been serving women of African descent across 50 countries. Among them, are African Pride, TCB, Just for Me, Motions and Profectiv MegaGrowth. Article courtesy of “The Times of India” website.

Dark and Lovely, in Partnership with The Tom Joyner Foundation, Announce Winners of the Young Women with a Purpose Project Winners Receive $2,000 Scholarships and a Mentor from L’Oreal USA Dark and Lovely, a hair care brand for women of color and part of L’Oreal’s Multi-Cultural Beauty Division, in partnership with The Tom Joyner Foundation, is proud to award five students with $2,000 scholarships, each as part of the Young Women with a Purpose Project. These five dynamic scholars also received an all-expense paid trip to New York City and a L’Oreal USA senior-level executive mentor. “Supporting educational programs is a key pillar of the MultiCultural Beauty Division’s sustainability platform,” stated Cherie Washington, L’Oreal USA Multi-Cultural Beauty Division. “The Tom Joyner Foundation is an incredible partner to us because they value education and empowering others as much as we do. Through their extensive initiatives and partnerships in support of Historically Black Colleges and Universities, they have helped thousands of students complete their education. We are pleased to work with such a great organization.” Upon arrival in New York City, the students shadowed their mentors for a day at the L’Oreal USA Corporate offices. Mentors and mentees were matched based upon the scholars’ field of interests and have been interacting with their mentors via phone conferences since October 2015; thus giving them the opportunity to learn more about each other. “We are delighted to partner with The Tom Joyner Foundation to create an amazing opportunity for a group of deserving young college students,” says Vivianna Blanch, Vice President, Integrated Consumer Communications, L’Oreal USA Multi-Cultural Beauty Division. “With a great interest in mentoring and giving back to the community, this was a great opportunity for Dark and Lovely to help mold young women to be future professionals in the beauty industry.” The five scholars and their mentors include: • Jesslyn Course, a sophomore from Utica, Miss. is a mass communications major, Jackson State University. Course’s mentor is Erica Bowen, Vice President of Business Development, L’Oreal USA Multi-Cultural Beauty Division. 94

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• Ariel Davis, a sophomore from Chicago, Ill., is an economics major at Jackson State University. Her mentor is Angela Rutherford, Vice President of Finance, L’Oreal USA Multi-Cultural Beauty Division. • April Fulgham, a sophomore from Chicago, Ill., is a biology major at Jackson State University. Fulgham is paired with Cecilia Nelson-Hurt, Assistant Vice President, Diversity and Inclusion, L’Oreal USA. • DesTeen Green, a junior from Jackson, Miss., is a chemistry major at Tuskegee University. She will shadow Lisa Price, Founder and Senior Creative Director, Carol’s Daughter – L’Oreal USA. • Markeisha James, a sophomore from Jackson, Miss., is a chemistry pre-pharmacy major at Jackson State University. Her mentor is Sivonne Davis, Assistant Vice President, Marketing, L’Oreal USA Multi-Cultural Beauty Division. For more information about Dark and Lovely, visit DarkAndLovely.com or follow on Instagram (@official_darkandlovely), Facebook (@darkandlovely), Twitter (@darkandlovely) and YouTube (@softsheencarson). You can also learn more about the Tom Joyner Foundation at tomjoynerfoundation.org.


IndustryNews

250,000 in Bologna for Cosmoprof: Exhibitors, Buyers, Visitors from 150 Countries The 2016 Edition Comes to an End with a Great Success

The 49th edition of Cosmoprof Worldwide closed in Bologna with great success. The largest international trade fair dedicated to the world of beauty saw the participation on the opening day by Mr. Ivan Scalfarotto, of the Italian Government. The Ministry of Economic Development has included Cosmoprof Worldwide Bologna between the “Fair of international interest” to be promoted and supported thanks to the collaboration with ITA-Italian Trade Agency. “The real novelty of Cosmoprof,” said Duccio Campagnoli, President of BolognaFiere Cosmoprof, “is that it is a trade show that is continuously growing: this year 250,000 visitors attended the show, 2,510 exhibitors (+ 5%). Bologna lived extraordinary days: without presumption but with pride and satisfaction we can say that Cosmoprof is the largest Italian trade fair in the world and the most important platform for the cosmetics industry, both in Italy and in the world, with editions in Las Vegas and Hong Kong. We have been the architects of a real renaissance of Cosmoprof Worldwide today, in Italy and abroad. Cosmoprof is a formidable international company for more than 60 million of annual revenue.” A great success has been registered also by Cosmopack. The event dedicated to the beauty supply chain grew by 5.42% and was attended by 21,900 professional visitors from the industry. “The national cosmetics sector, with over 10 billion euro turnover

(+ 6.5% in 2015), is able to convey the values of Made in Italy with a winning mix of creativity, innovation and constant attention to the needs of a sophisticated consumers,” said Fabio Rossello, President of Cosmetica Italia. “The 2016 edition of Cosmoprof Worldwide Bologna has offered a new opportunity to confirm the positive 49 years of collaboration with BolognaFiere Group, with a growing success of visitors and services to the exhibiting companies. The visit to the exhibition of the Undersecretary of the Ministry of Constitutional Reforms and Relations with Parliament, Ivan Scalfarotto, has been a proof of the growing attention that even the institutions paid on a sector which stands out in foreign markets for growing exports at double figure (+ 14.3%) and a trade balance of more than 2 billion euros. It is thanks to these synergies that we consolidated a winning strategy.” Some additional data characterizing this edition of Cosmoprof: the Green sector has increased of 22.15%, Hair and furniture sectors grew up to 8.20%, Cosmopack, the section dedicated to the industrial chain, grew by 5.42%, the Nail sector registered a +4%. Finally, the Extraordinary Gallery, the section that houses the niche companies with innovative products and future trends, has grown up to 39.09%. Cosmoprof Worldwide Bologna is waiting for you in 2017 to celebrate its 50th anniversary, from March 16th (with Cosmopack) till March 20th.

Spilo Shines a Light of Beauty on the Community Spilo Worldwide contributes to helping feed L.A.’s homebound seniors with St. Vincent Meals on Wheels Spilo Worldwide, a leading master beauty distributor and manufacturer, understands that true beauty lies within the heart. Through sponsoring St. Vincent’s Meals on Wheels 21st annual Walk/Bike-a-thon, Spilo hopes to bring light to a situation that is often overlooked in our communities. St. Vincent Meals on Wheels is dedicated to serving healthy, nutritious meals to Los Angeles seniors who are often confined to their homes and living below the poverty level. This year, Spilo walked/biked alongside the L.A. community, schools, family and friends in hopes of reaching a goal of $120,000 to feed 2,900 homebound seniors. The event included lunch from the famous Dog Haus, a juice/coffee bar, a raffle, face painting, beach activities and a t-shirt giveaway. This family friendly event was fun for all, and all for a good cause.

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What: St. Vincent Meals on Wheels 21st Annual Walk/Bike-a-thon When: Sunday, April 24, 2016 Where: Santa Monica, CA How: Learn more about St. Vincent Meals on Wheels at www.stvincentmow.org. Spilo Worldwide has been a leading manufacturer, importer and International master distributor to the professional beauty industry for over 70 years. www.spilo.com.


BIR Bits

Roux introduces Rejuvenating Keratin 233 Repair & Shine, a leave-in treatment for rejuvenating damaged hair. Strengthening keratin amino acids, wheat proteins and silk proteins rebuild, restore and rejuvenate all hair types for stronger, longer hair. Illuminating argan oil adds a healthy, lustrous shine. Biotin strengthens and improves the quality of hair growth. Repair & Shine also detangles, conditions, infuses moisture into the hair, tames frizz and provides heat protection during thermal styling. Visit rouxbeauty.com.

Fantasia Hair Care launches Hair Polisher Heat Protector Shampoo and Hair Polisher Heat Protector Conditioner, two new products that infuse moisture with avocado oil and aloe vera. They cleanse and prime hair for heat styling while infusing moisture and a supple texture. Both are sulfate- and paraben-free. Visit fantasiahaircare.com.

Cosmoprof North America will launch Discover Green, a new area for companies dedicated to green, ecofriendly, clean, organic, and/or natural products in beauty, at its upcoming annual event on July 24-26, 2016 at the Mandalay Bay Convention Center in Las Vegas. The decision to include this new section comes on the heels of increased consumer awareness of the environmental impact and ingredient safety from the products purchased. Visit cosmoprofnorthamerica.com.

Courtesy of “The Beauty Industry Report.” The Beauty Industry Report is a monthly newsletter for executives in the professional beauty biz. For 3 FREE complimentary issues of the “Beauty Industry Report,” please send your request to Lisa Iavello at lisa@bironline.com. Include your name, company name, address, phone number and email address in the email message. 98

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Show Calendar Ad Index MAY: 1-2 Nashville Fashion Focus Nashville, TN www.fashion-focus.net

12 ICMAD FDA Regulations Workshop New York, NY www.icmad.org

15-16 Biloxi Fashion Focus Biloxi, MS www.fashion-focus.net

15-17 Beautyworld Middle East Dubai, UAE www.beautyworldme.com

16-18 Beautyworld Japan Tokyo, Japan www.beautyworldjapan.com

18-20 China Beauty Expo Shanghai, China en.chinabeautyexpo.com

21-22 International Hair & Beauty Show Secaucus, NJ www.ihshow.com

22-23 Mid-Atlantic Fashion Focus National Harbor, MD www.fashion-focus.net

JUNE: 4-6 Premiere Orlando Orlando, FL www.premiereshows.com

5-9 ECRM/EPPS Skin, Bath & Fragrance Haircare & Multicultural

AFAM Concept Inc. �������������IFC, 1, 37, 63 www.afamconcept.com American International ������������Cover, 41, 77 www.aiibeauty.com Ampro Industries ��������53, Poster www.amprogel.com Andis Co. ...............................21, 74 www.andis.com Beauty Perfection ���������������11, 13 www.curlgirlhair.com Beauty Ventures ����������������43, 107 www.beautyventures.net Belson �����������������������������������������55 www.belsonproducts.com Colomer USA����������������������������97 www.cremeofnature.com Conair ...............................7, Poster www.conair.com Cosmoprof North America �� BC www.cosmoprofnorthamerica.com

DeMert Brands �������������������������89 www.demertbrands.com Dream World, Inc. ����������������� 2, 66 www.dreamworldproducts.com E.T. Browne and Drug Co., Inc. �����������������������������57 www.palmers.com Ecoco, Inc. ..........................9, 33, 49 www.ecocoinc.com Fantasia Ind. �������������������������������61 www.fantasiahaircare.com Fromm ���������������������������������������29 www.frommbeauty.com Giovanni Cosmetics �����������������95 www.giovannicosmetics.com

Helen of Troy �����������������������������23 OMT, LLC �����������������������������������87 www.hotus.com www.nappystyles.com Hoyu America ���������������������������73 Oster Prof. Products ...........14, 15 www.hoyu-usa.com www.osterpro.com Imperial Dax ������������������������������67 PBA/COH ����������������������������������72 www.daxhaircare.com www.inspirecelebration.com Inspired Beauty Brands �����������27 PDC Brands �������������������������������47 www.haskbeauty.com www.pdcbrandsusa.com J2 Beauty ������������������������������������42 Queen Helene ���������������������40, 46 www.dreamworldproducts.com www.queenhelene.com JBC Distributors ......................105 RA Cosmetics ���������������������78, 91 sunnyislejamaicanblackcastoroil.com www.racosmetics.com JBS Beauty Club ........................78 Sensitive by Nature ������������������84 www.sbnusa.com JBS Hair ������������������������� 3, 16, IBC www.jbshair.com Smooth Care �����������������������������82 www.smooth-care.com KAB Brands �������������������������������76 www.aphogee.com SoftSheen-Carson ���������������������� 5 www.softsheen-carson.com Kendo, LLC ��������������������������������36 www.tahanatural.com Strength of Nature �����������������103 www.strengthofnature.com L’Oreal Technique ���������������������75 www.lorealtechnique.com Taliah Waajid Natural Hair Products �������������51 M&M Products ...........................39 www.naturalhair.org www.mmproducts.com Universal Mane Selection ���������������������������� 8 Beauty Products, Inc. ���������������58 www.maneselection.com www.universalbeauty.com Mitchell Group ��������������������������93 Urban Barber College �������������74 www.mitchellgroupusa.com www.urbanbarber.us Namaste Laboratories ������17, 52 Wahl ��������������������������������������������35 www.orshaircare.com www.wahlpro.com Nature’s Protein, Inc. ����������������79 Wella,The Salon Professional www.doogro.com Division of P&G ��������������������31,85 NEOX �����������������������������������50, 83 Xtreme Beauty www.neoxunited.com International ������������������24, 25, 76 www.xbi.co nuNAAT �������������������������������������65 www.patauaoil.com

Orlando, FL www.ecrm.marketgate.com

11 5th Annual Arizona Natural Hair Expo Tempe, AZ www.aznaturalhairexpo.com

11-13 Hair Expo Australia Melbourne, Australia www.hairexpoaustralia.com 104

OTC Beauty Magazine May 2016

12-13 Texas International Hair and Trade Show Arlington, TX www.texashairshows.com

12-15 ECRM/EPPS International Health & Beauty Tampa, FL www.ecrm.marketgate.com

14-16 HBA Global Expo & Conference New York, NY www.hbaexpo.com

25-27 Internatinoal Beauty Show (IBS) Las Vegas Las Vegas, NV www.ibslasvegas.com


Reader Feedback Let your voice be heard! In this segment OTC Beauty Magazine wants

to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it through email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

1. In what ways do you make men feel welcome in your store? Do you have a special section for masculine items?

1.남성 고객들이 당신의 매장에서 편안함을 느낄 수 있도록 어떤 방법을 사용하십니까? 남성 제품을 위한 특별한

섹션을 보유하고 있습니까?

2. Is there a specific beauty product or ingredient you would like to learn more about? We can do the research for you! 2.더 알고 싶은 특정 미용 제품이나 성분이 있습니까? 여러분을 위해 우리가 조사를 해보겠습니다!

3. How do you effectively handle crisis and stress in your store? Do you have any relaxation techniques you can share? 3.매장에서

발생하는 문제들과 스트레스는 어떻게 효과적으로 처리합니까? 함께 공유할 수 있는 특별한 릴렉스

방법이 있습니까?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _______________________________ Store Name (스토어

이름)

_____________________

State (주) _________________________________ 106

OTC Beauty Magazine May 2016

Mail this form to: OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

보내실곳:

OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com


September 2013 OTC Beauty Magazine

59


ORS™ Monoi Oil Anti-Breakage Collection ORS™ MONOI OIL ANTI-BREAKAGE WITH OMEGA 3 & 6 PLUS ANTIOXIDANTS

Fight Breakage, Stay Strong with ORS™ Monoi Oil, the Anti-Breakage Oil that Strengthens* and Restores. Monoi is an ancient Tahitian word meaning “scented oil” and has been used for centuries among French Polynesians for hair and skin protection. Promoting healthy hair, the ORS™ Monoi Oil Anti-Breakage product line is formulated with a blend of gardenia flowers soaked in Tahitian coconut oil with antioxidants and omega 3 and 6, plus other ingredients to combat breakage, leaving hair strong and long. Because the products contain Tahitian coconut oil, ORS™ Monoi Oil penetrates deep to help strengthen* and protect the hair’s natural structure. ORS™ Monoi Oil Anti-Breakage launched in November 2014 with “stylingpreventive” solutions to hair breakage and damage for natural and relaxed hair consumers and consists of: • Oil Fusion • Leaving-In Conditioning Crème • Edge Control Gel • Luminating Spray for Relaxed and Thermally-Straightened Styles • Rejuvenating Spray for Curly, Natural Styles 108

OTC Beauty Magazine May 2016

And now, the collection was extended in late 2015 to include: • New Fortifying Shampoo (sulfate-free) • New Fortifying Conditioner • New Travel Size Edge Control Stick – Same great formula as the original Monoi Edge Control Gel Hair breakage remains the #1 problem among African-American women. “Consumers get to experience a premium oil at an affordable price. They are excited to share how they use ORS™ Monoi Oil products on their hair, how well it performs and how they love the signature, intoxicating scent,” said Beth Dobbins, Director of Marketing, Namaste Laboratories. ORS™ Monoi Oil carries the Monoi de Tahiti Appellation D’Origine, which is an authorized seal that certifies use of authentic, pure monoi oil. *Products reduce breakage. ORS™ Monoi Oil Anti-Breakage Collection is available at www.orshaircare.com and beauty supply stores.


The Men Issue OTC May 2016  

Men can often be overshadowed in this seemingly female-dominated industry of beauty, but here at OTC Beauty Magazine we want to turn the tab...

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