The Kids Issue OTC June 2016

June 2016 | $6.00 The Kids Issue

Jinny Corp. Holds 1st Annual Sales Meeting Tips on Opening a New OTC Store 19th Annual World Natural Hair, Health & Beauty Show Presented by Taliah Waajid

...Love Your Style

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OTC Beauty Magazine June 2016

OTC Beauty Magazine June 2016

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CONTENTS June 2016

in this issue Editorial Letter ����������������������� 10 Set for Sweet Summertime 달콤한 여름철을 준비하세요

Expert Advice ������������������������� 12 Survey: Almost Half of African-American Women Have Experienced Hair Loss

Marketplace ���������������������������� 18 Looking Cool for School

How Should You Sell It? ���� 26 Kids Hair Care 어떻게 판매할 것인가? 이번 달 판매 초점은… 키즈 헤어 케어!

Notes From the Natural Nation ������������������������ 57 Kids Stylin’ in the Summer

Clipper Tips ����������������������������� 68 Child Friendly Tools & Tips

Therapy Trends ��������������������� 70 Cute, Chic and Busy

Tonsorial Times ..................... 72 3 Tips to Beat Ringworm

업계소식 ������������������������������������ 82

Feature Article

The Importance of Looking Forward to Upcoming Seasons �������������������58

by Tabitha Odell This year, and in fact the next five years, will be of great interest in the beauty industry and will open opportunity for the OTC. Manufacturers will look to the OTC to place their products. It will be important to look to upcoming seasons/holidays/yearly happenings and community activities to optimize marketing efforts to drive customers to your store.

Finished Product

The Importance of Detanglers ����������������������������� 30

by Cindy Tawiah Women with natural hair and children are more likely to shed hair or lose hair from combing, brushing or styling if their hair is not effectively detangled. Learn all about the product that works to prevent this here.

Jinny News ����������������������������� 84 Industry News ����������������������� 85 BIR Bits ����������������������������������� 102

June 2016 | $6.00 The Kids Issue

On The Cover

Coupons ������������������������������� 103 Show Calendar ������������������ 108 Ad Index �������������������������������� 108 Reader Feedback ������������ 110 Product Spotlight ������������� 112 Go RED with Clairol Professional Textures & Tones 4

OTC Beauty Magazine June 2016

Tips on Opening a New OTCCorp.

Store Holds 1st Jinny

19th Annual World Natural Annual Sales Meeting Hair, Health & Beauty Show Presented by Taliah Waajid

Tips on Opening a New OTC Store 19th Annual World Natural Hair, Health & Beauty Show Presented by Taliah Waajid

Gentle hair care is vital for young tresses, and Cantu for Kids offers just that. This award-winning line of products contains no sulfates, gluten, parabens or mineral oil, making it a great choice for parents. www.cantubeauty.com

OTC Beauty Magazine June 2016

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CONTENTS June 2016

Manufacturer Profile

nuNAAT ����������������������������������������������������������� 62

To say that “beauty” is a term understood all around the world is an understatement. It is true that everyone sees it a bit differently, but it is always a desirable, and sought after trait. nuNAAT is a business that aims “to share the long kept beauty ritual of Brazilian women with consumers all over the world,” according to company vice president and managing director, Alexandre Cutait. Here at OTC Beauty Magazine we could not wait to learn more! 전 세계적으로 “뷰티”라는 단어는 절제가된 표현이다. 모든 사람들이 그것을 조금은 다르게 보고 있지만, 모두 원하고 있다는 것만은 사실이다. NuNAAT는 부사장이자 이사로 있는 Alexandre Cutait에 말에 따르면 이회사는 “브라질 여성들이 오래 유지해 온 미용 방법을 전세계 소비자들과 공유하기 위한” 목표를 갖고 있는 비즈니스다. OTC 뷰티 매거진에서 이 회사에 관한 더 자세한 내용을 알아보았다!

Knowledge To Know

Tips for Helping Babies Develop Healthy Hair ������������������������������� 34

by Taliah Waajid When advising consumers on the development of healthy hair in infants, the first thing to remember about infant hair is that they do not need a lot of product. Their hair does not need a lot of handling.

아기들의 건강한 모발 성장에 도움이 되는 조언들 유아의 건강한 모발 성장에 관해 소비자들에게 조언할 때, 유아의 모발에 관해 기억해야 할 첫 번째는, 아기들은 많은 제품이 필요 없다는 것이다. 그들의 모발은 그다지 많은 손질도 필요로 하지 않는다.

Facts Concerning Relaxers on Children ����������������������������������������� 36

by Dr. Edward Tony Lloneau Should relaxers be used on children’s hair? This is an important concern because a young child’s hair can be permanently altered in a negative way through this process if one is not careful. In order to fully understand the reason for this, the following information should help.

어린이 모발에 릴렉서를 사용할 때 알아둬야 할 사항들 어린이 모발에 릴렉서를 사용해야만 하는가? 이것은 중요한 문제인데, 주의하지 않으면 이를 통해 아이들의 모발이 좋지 못한 쪽으로 영원히 바뀔 수 있기 때문이다. 그 이유를 충분히 이해하기 위해서는, 다음의 정보들이 도움이 될 것이다.

Business Tips The Pros and Cons of the Three Basic Inventory Techniques ��� 42

by Jason White Inventory is one of the basics of accounting, but it can make or break a business. There are three methods which are used: FIFO, LIFO, and Weighted Average. Read on to learn the pros and cons of each, and to determine which works best for you.

기초적인 3가지 재고방법의 장단점 재고는 회계의 기본 중 하나지만, 비즈니스의 성사를 좌우하기도 한다. 재고 회계에 사용되는 방법에는 3가지가 있다. FIFO, LIFO 그리고 Weighted Average(가중 평균)가 그것이다. 잘 읽어보고 어떠한 방식이 본인한테 가장 맞는지를 알아보도록 하자.

Tips on Opening a new Beauty Supply/OTC Store �������������������� 46

by Ted Fishman So, you want to open your own beauty supply or OTC store. Perhaps you inherited some money or have worked for someone for many years and saved up enough to start a business of your own. Read on for beneficial industry knowledge on the topic.

새로운 미용 뷰티서플라이/OTC 매장 오픈에 관한 조언 당신의 미용 재료 매장이나 OTC 매장을 오픈한다고 가정해보자. 아마도 상속받은 돈이 있을 수도 있고, 수년간 다른 사람의 사업체에서 일을 하면서 자신의 사업을 시작하기 위한 자금을 충분히 모았을 수도 있다. 이 기사를 통해 도움이 되는 정보들을 받아보도록 하자.

Beauty Ambassadors Styling Tools Beauty Ambassador Article ��������������������������������� 52 Sometimes, it’s Good to be a Lightweight!

Skin Care Beauty Ambassador Article ��������������������������������� 54 For Men Only

Show Coverage 19th Annual World Natural Hair, Health & Beauty Show ���������������������� 76 Presented by Taliah Waajid Once again, the World Natural Hair, Health & Beauty Show wowed visitors from all over with the latest in multicultural hair and beauty, housed in the Georgia International Convention Center in Atlanta, April 23-24.

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OTC Beauty Magazine June 2016

OTC Beauty Magazine June 2016

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CEO:

Ann Jhin

Editor:

Haley McNeal editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Editor:

Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Art Director:

Anthony Camacho support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

American Academy of Dermatology Carla Alexander Ted Fishman Dr. Edward Tony Lloneau Tabitha Odell Cindy Tawiah Taliah Waajid Jason White Emma Young

Columnists:

Kenny Duncan Elayne McClaine Dwayne Thompson

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340.

Cover price is $6.00.

OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 8

OTC Beauty Magazine June 2016

Editorial Letter

set for sweet SUMMERTIME 달콤한 여름철을 준비하세요

Is there anything school-age children look forward to more than summer vacation? Two whole months of not having to wake up early, fun pool days and carefree living…life couldn’t be better. Here at OTC Beauty Magazine we often get nostalgic of those times, but we also realize that these little ones’ newfound freedom means that you as a storeowner should be gearing up to stock their products in your store.

Although summer has just begun it’s important to remember that before you know it “back to school” time will be here, and it’s imperative to have kid’s beauty products lining your shelves. Stock up now so you’re not left wanting when the bell rings. To help you prepare, our publication can be a “study guide” of sorts. This month we have included a wealth of information tailored just for your youngest customers.

Healthy hair care was a dominant topic this month, and we do not think it can get enough recognition. Nourishing hair and training it in a healthy manner from a young age can keep it vibrant while instilling in children beneficial beauty practices. Read on to learn what tips you can share with your store’s shoppers.

We also have a few great Business Tips articles in this issue. We have industry insider tips for entrepreneurs who are considering, or have just taken the leap to open their own OTC beauty supply store. We also offer pros and cons with three common inventory techniques. Inventory is necessary to running a successful business and we want to help you guarantee it is done correctly and as efficiently as possible.

There is also exciting show coverage of the 19th Annual World Natural Hair, Health & Beauty Show presented by Taliah Waajid among these pages. Peruse the photos to catch a glimpse of your favorite product manufacturers.

Be sure to keep us by your side as you ensure that your store set for sweet summertime.

학생들이 여름 방학보다 더욱 학수고대하는 것이 또 있을까요? 두 달간은 아침에 일찍 일어날 필요도 없고, 재미있는 수영장 놀이와 속 편한 생활을 갖게 되는데, 인생이 이보다 더 좋을 수는 없을 것입니다. 우리 OTC 뷰티 매거진도 종종 그런 시절에 대한 향수를 갖지만, 우리는 이런 시즌을 맞아 그들을 위한 제품들을 매장에 구비해야 할 때가 온 것 이기도 합니다. 여름이 이제 막 시작되었지만, “백 투 스쿨” 시즌은 지금부터 준비해야 한다는 것을 인식하는 것이 중요하며, 진열대에 아동용 미용 제품들을 올려 놓는 것은 필수적인 것입니다. 뒤늦게 후회하지 않으려면 지금 제품들을 준비하셔야 합니다. 여러분의 준비를 돕기 위해서, 우리 잡지가 일종의 학습 가이드가 될 수 있습니다. 이번 호에서는 여러분의 어린 고객들을 위한 맞춤형의 풍부한 정보들이 포함되어 있습니다. 건강한 헤어 케어는 이번 호의 주된 주제였으며, 이 중요성은 아무리 강조해도 모자란 것입니다. 어린 아이들의 모발에 영양을 주고 건강한 모발을 관리하도록 훈련시키는 것은 아이들에게 유익한 미용 습관을 심어 줄 수가 있습니다. 여러분의 매장 고객들과 공유할 수 있는 조언들에 관해 자세히 읽어 보시길 바랍니다. 우리는 또한, 이번 호에서 몇 가지 아주 좋은 비즈니스 조언들을 다루고 있습니다. 새롭게 비즈니스를 고려 중이거나 OTC 뷰티 매장을 오픈하여 막 도약을 시작한 사업가들을 위한 업계 내부의 팁들이 포함되어 있습니다. 또한 3가지 일반적인 재고 관리법에 관한 장단점을 다루어 보았습니다. 재고 관리는 성공적인 비즈니스 운영을 위해서는 필수적이며 우리는 여러분이 가능한 효과적이고 올바르게 운영하도록 도움을 주고자 하였습니다.

Taliah Waajid가 주관하는19회Annual World Natural Hair & Beauty Show에 관한 흥미로운 쇼 소식도 포함되어 있습니다. 여러분이 좋아하는 제품 제조업체들을 엿볼 수 있는 사진들 또한 잘 살펴보길 바랍니다. 항상 여러분의 편에서 여러분이 달콤한 여름을 준비할 수 있도록 돕고 있음을 기억해 주세요.

Editor, hmcneal@otcbeautymagazine.com 10

OTC Beauty Magazine June 2016

Treat Your Curls -with-

• Deep Moisturizing Masque • Weekly Curl Treatment • Repairs Dry Brittle Curls • Quenches the Thirstiest of Curls with Moisture

©2016 Beauty Perfection. All Rights Reserved. 1-855-9-SPARKS. To learn more, please visit www.sparkscolor.com |

FOR MORE INFORMATION CONTACT YOUR LOCAL JINNY BEAUTY SUPPLY

OTC Beauty Magazine June 2016

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Expert Advice

By American Academy of Dermatology

Survey:

Almost Half of African-American Women Have Experienced Hair Loss Majority of respondents have not consulted a doctor about this condition African-American women are prone to hair loss, and new data presented at the American Academy of Dermatology’s 74th Annual Meeting in Washington illustrates the scope of this problem, which often goes undiagnosed. Certain styling practices may increase the risk of hair loss in this population; women who are concerned about losing their hair should consider different styling practices and see a dermatologist if they notice any signs of hair loss.

American Academy of Dermatology Expert

Information provided by board-certified dermatologist Yolanda M. Lenzy, MD, FAAD, clinical associate, University of Connecticut, Farmington, Conn.

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OTC Beauty Magazine June 2016

Causes of Hair Loss

According to Dr. Lenzy, the No. 1 cause of hair loss in AfricanAmerican women is a condition called central centrifugal cicatricial alopecia (CCCA), a disorder in which inflammation and destruction of hair follicles causes scarring and permanent hair loss. She says this population is also prone to traction alopecia, a type of hair loss caused by styles that pull the hair too tight. In addition to these conditions, she says, African-American women also may be affected by other hair disorders like female pattern baldness.

Dr. Lenzy and other experts believe that genetic predisposition may be a major factor in hair loss among African-American women.

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Anti-oxidant rich carrot seed oil.

Protects hair from free radicals

©2016 Beauty Perfection. All Rights Reserved. 1-855-9-SPARKS. To learn more, please visit www.sparkscolor.com |

FOR MORE INFORMATION CONTACT YOUR LOCAL JINNY BEAUTY SUPPLY OTC Beauty Magazine June 2016

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Expert Advice

By American Academy of Dermatology

the vast majority of survey respondents (81.4 percent) indicated that they had never seen a physician about hair loss. Moreover, while 40.9 percent of respondents reported a level of hair loss consistent with CCCA, only 8.8 percent said a doctor had diagnosed them with this condition.

Hair Loss Management

Additionally, she says, these women may increase their risk of hair loss by frequently engaging in damaging hair styling practices like braiding, weaves and chemical relaxing. “When hair loss is caused by styling practices, the problem is usually chronic use,” she says.

“Women who use these styling practices tend to use them repeatedly, and long-term repeated use can result in hair loss.”

Investigating the Issue

Dr. Lenzy partnered with the Black Women’s Health Study at Boston University’s Slone Epidemiology Center to survey African-American women about their experiences with hair loss. Of the 5,594 women who have completed the survey so far, 47.6 percent reported hair loss on the crown or top of the scalp.

Although hair loss is common among American-American women, Dr. Lenzy says, this problem often goes undiagnosed because patients don’t know they should visit a dermatologist for evaluation;

According to Dr. Lenzy, early signs of hair loss can include patches of hair that don’t grow back or decreasing hair volume, which may be evident in a wider part or a thinner ponytail. Additionally, she says, the inflammation caused by CCCA can lead to scalp itching and tingling, symptoms that women sometimes dismiss as unimportant.

In addition to monitoring themselves for signs of hair loss, Dr. Lenzy also suggests that women ask their hair stylists to alert them to anything unusual. “A hair stylist is really the front line in detecting changes in your hair,” she says. “Someone who looks at your hair and scalp frequently can help you recognize a problem.”

Women who believe they are experiencing hair loss should visit a board-certified dermatologist, who has the expertise to diagnose and treat hair disorders. Treatment options for hair loss may include topical corticosteroids or oral antibiotics to reduce inflammation, and minoxidil to promote regrowth.

Dr. Lenzy says women also can manage hair loss or reduce their risk by avoiding tight hair styles that put tension on the follicles, like braids and weaves, and limiting their use of chemical relaxers. Everyone who utilizes these styling practices should do so infrequently and for short periods of time, she says, and this is especially true for women experiencing hair loss.

American Academy of Dermatology Expert Advice

“I hope my research demonstrates the prevalence of hair loss among African-American women and creates more awareness of this problem,” Dr. Lenzy says. “Women who are dealing with hair loss should consider changing their styling practices, and visit a boardcertified dermatologist for diagnosis and treatment. Some people may only associate dermatologists with skin issues, but we’re also experts in hair disorders, and we can provide the help you need.”

Source: http://aad.new-media-release.com/2016/annual_meeting/ pages/hairloss.html

Headquartered in Schaumburg, Ill., the American Academy of Dermatology, founded in 1938, is the largest, most influential, and most representative of all dermatologic associations.

With a membership of more than 18,000 physicians worldwide, the AAD is committed to advancing the diagnosis and medical, surgical and cosmetic treatment of the skin, hair and nails; advocating high standards in clinical practice, education, and research in dermatology; and supporting and enhancing patient care for a lifetime of healthier skin, hair and nails. For more information, contact the AAD at 1-888-462-DERM (3376) or www.aad.org. Follow the Academy on Facebook (American Academy of Dermatology), Twitter (@AADskin) or YouTube (AcademyofDermatology). Dr. Yolanda M. Lenzy is pictured.

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M A R K E T PLACE

Looking Cool for Your youngest customers may be enjoying summer break now, but “back to school” time will be here before they blink an eye. Make sure every child, from babies to high schoolers, has just what they need to look cool for school (or daycare).

Baby Like Massages Too

Olive Babies Softening Baby Oil is infused with argan oil, aloe vera and olive oil to help moisturize your customers’ little ones’ precious skin naturally.

This hypoallergenic softening oil absorbs quickly into baby’s delicate skin, leaving it soft as a rose pedal. www.olivebabiesusa.com

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OTC Beauty Magazine June 2016

For Naturalistas in Training

Natural curls, coils and twists spring to life with Aunt Jackie’s special “anti-frizz” formula. The Baby Girl Curls Curling & Twisting Custard is a moisture formula that helps curls stay lively and smooth while elongating and providing lasting definition. www.auntjackiesgirls.com

Beautiful Beginnings

Take comfort that your customers will make no mistake when choosing the Dark and Lovely Beautiful Beginnings No-Mistake Curl Softener to make styling their child’s hair easier. It works to gently loosen curl patterns and enrich children’s hair through a formula that boasts Coconut Oil and Shea Butter, ideal for silky softness and manageability. softsheen-carson.com

Perfect for Babies

The ever-so-gentle Shea Moisture Fragrance and Gluten-Free Baby Extra-Mild Wash and Shampoo cleanses baby’s sensitive skin without the irritation often caused by synthetic colors or fragrances. Aloe Vera, Cocoa Butter and Vitamin E work to hydrate, soothe and heal delicate skin. www.sheamoisture.com

OTC Beauty Magazine June 2016

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M A R K E T PLACE

Ditch Dandruff

Perfect for all hair textures of children ages 2-12, the Sulfur8 Kid’s Anti-Dandruff Shampoo cleans and conditions while moisturizing and softening tresses. This medicated formula is anti-itch and anti-flake. www.sulfur8haircare.com

Haircut Maintenance

Nothing is more aggravating than annoying hair pieces that cling to the skin and clothing after a haircut. To remedy this, children can use the Deluxe Kid’s Cloth Cape with Velcro Closure from Dream World. This lightweight, sheer polyester cape features fun cartoon characters and is machine washable. www.dreamworldproducts.com

Feather-Soft Touch

Keep babies feeling fresh and clean with the Precious Baby Dusting Powder from Just Hatched. Gentle enough for newborns, this special formula blends tapioca starch, chamomile and coconut oil, which protects and smoothes even the most delicate skin without irritating it. www.noyuckystuff.com

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OTC Beauty Magazine June 2016

Easy Comb

The Dream Kids Anti-Reversion AntiHumidity Conditioner from African Pride keeps children’s hair manageable by helping prevent frizz, tangles and reversion. Use every time when you shampoo to improve styling manageability by blocking the effects of humidity for silky smooth, touchable soft hair with amazing movement. www.africanpridedreamkids.com

Serious Therapy for Little Heads™

Breaking hair? No problem! Sofn’free n’pretty GroHealthy Growth Oil is the special treatment remedy your customers need. This protective, soothing blend of pure natural oils and Omega 3 nourishes while it heals. Soon hair will be strong enough to grow healthy. www.mmproducts.com

Care for Textured Hair

Nurture and nourish fragile coils, curls and waves with Cantu Care for Kids Leave-In Conditioner. It deeply conditions for increased manageability, and reduces breakage and frizz with the perfect blend of pure shea butter, coconut oil and honey. www.cantubeauty.com

OTC Beauty Magazine June 2016

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M A R K E T PLACE

Bottom Butter®

Help keep babies happy with Palmer’s Bottom Butter Diaper Rash Cream. Treat and prevent diaper rash while providing a protective moisture-resistant barrier that keeps wetness away from baby’s sensitive skin. It spreads easily with no messy clean up, and is dermatologically tested. www.palmers.com

No More Tangles

Detangle even the tightest tangles and soften any curl type, making management of children’s hair easier with Tangles Out Today. This leave-in conditioner and detanlger from Taliah Waajid for Children also moisturizes and conditions as it repairs damage and breakage. www.naturalhair.org

Love My Baby Naturals

Hydrate and soften baby’s delicate skin from head to toe with Love My Skin Petrolatum Free MoistMent. It is enriched with nourishing ingredients, and free to paraben, alcohol, mineral oil, silicone and petrolatum…perfect for little ones. www.salonpro30sec.com/ubpbeauty

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OTC Beauty Magazine June 2016

How should you sell it?

This month’s focus is...

Kids Hair Care!

Whether newly adorning the head of a precious baby or growing into its own beauty on school-aged child, young hair is delicate and needs special attention.

Underneath the cute accessories and fun styles, it’s imperative to provide these locks with the care they need.

What key ingredients or general hair products do young, growing locks need and why?

“Young growing locks need moisture and conditioning treatments. It is so important to look for products that contain natural ingredients such as shea butter, olive oil, coconut oil, Moroccan oil, and for dry itchy scalp, tea tree oil. Parents should have their children on a moisturizing shampoo and conditioning weekly or bi-weekly regimen. Other products to use on the hair are shine sprays, but remember to look for more natural ingredients.”

Pamela Hogan, Executive Director Hogan Institute of Cosmetology and Esthetics www.hoganice.com

“Shea butter adds and locks in moisture that is needed to keep hair healthy, strong, and prevent breakage. Coconut oil nourishes the scalp and hair, adds volume and shine, and seals hair cuticle to prevent hair damage by naturally detangling.

Honey helps soften and smooth hair, retain moisture, and aid in healthy hair growth.”

Dametria Mustin, Global Marketing Director Cantu® www.cantubeauty.com

“Flaxseed is nature’s super supplement for growing healthy, strong, beautiful hair. It is one of the purest forms of Omega Fatty Acids and is known for reversing—and even stopping—thinning, breakage, and split ends, strengthening new growth and nourishing both hair and scalp.”

Dwan White, Director of Global Marketing & Product Development House of Cheatham www.houseofcheatham.com

If you have input you would like to share regarding this question, send an email to editor@otcbeautymagazine.com.

Your response could be featured in the July issue!

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OTC Beauty Magazine June 2016

OTC Beauty Magazine June 2016

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어떻게 판매할 것인가? 이 달의 판매 초점은 ...

키즈 헤어 케어!

소중한 아기의 새로 자라는 머리카락이든, 학교 다니는 아이들의 예쁘게 자라는 모발이 든, 어린 모발은 섬세하며 특별한 주의를 필요로 한다. 귀여운 액세서리와 재미있는 스 타일 이면에, 그들의 모발에 필요한 관리를 제공하는 것이 필수적이다.

자라나는 어린 모발에 필요한 주요 성분이나 일반적인 헤어 제품은 무엇이며 그 이유는 무엇인가? “아이들의 모발은 수분과 컨디셔닝 트리트먼트가 필요합니다. 시어 버터, 올리브 오일, 코코넛 오일, 모로칸 오일, 건조하고 가려운 두피를 위해서는 티 트리 오일 등의 천연 성분이 함유된 제품을 찾는 것이 아주 중요합니다. 부모들은 매주 혹은 격주로 아이들의 모발에 보습 샴푸와 컨디셔닝을 해 주어야 합니다. 모발에 사용하는 다른 제품들은 광택 스프레이가 있지만, 더 많은 천연 성분이 함유된 제품을 찾을 것을 기억하세요.”

Pamela Hogan, Executive Director Hogan Institute of Cosmetology and Esthetics www.hoganice.com

“시어 버터는 모발을 건강하고 강하게 유지하며 부서짐을 방지하는데 필요한 수분을 추가하고 보유시킵니다. 코코넛 오일은 두피와 모발에 영양을 주며, 볼륨과 광택을 더하고, 자연적으로 엉킴을 풀어지게 해서 모발 손상을 방지하도록 모발의 표피를 봉인시킵니다. 꿀은 모발을 부드럽게 하며, 수분을 유지하고 건강한 모발 성장에 도움이 됩니다.”

Dametria Mustin, Global Marketing Director Cantu® www.cantubeauty.com

“아마씨는 건강하고 강하며 아름다운 모발 성장을 위한 자연의 슈퍼 보충제입니다. 오메가 지방산의 가장 순수한 형태 중 하나이며, 모발이 부서지고 끝이 갈라지며 가늘어지는 것을 멈추게 하여, 오히려 모발과 두피 모두에 영양을 공급하고 건강한 새로운 모발이 자라도록 바꿔줍니다.”

Dwan White, Director of Global Marketing & Product Development House of Cheatham www.houseofcheatham.com

이 문제에 관해 여러분의 의견을 공유하고 싶은 분들은, editor@otcbeautymagazine.com로 이메일을 보내주세요. 여러분의 의견은 7월호에 게재됩니다!

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OTC Beauty Magazine June 2016

OTC Beauty Magazine June 2016

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Finished Product

By Cindy Tawiah

The Importance

Of Detanglers

One of the main reasons a lot of women lose hair from shedding and breakage is because they are not detangling their hair properly.

African American hair gets more tangled and matted because of its tightly woven structure and curly appearance. Women with natural hair and children are more likely to shed hair or lose hair from combing, brushing or styling if their hair is not effectively detangled.

Every young black girl has experienced the pain and discomfort of having her hair styled and the term “tender headed” has been loosely tossed around for those who flinched or dared to move when their hair was being combed.

The difficulty in detangling young black girl’s hair is what led to early chemical application of relaxers, which was done by mothers who wanted more manageability of their children’s hair. The use of detanglers is now a necessity in the natural hair community and can no longer be perceived as an optional activity. Detanglers can also be

used for women who wear weaves and wigs because they help remove knots and tangles and extend the life of the weave hair, not to mention the refreshing fragrance infused in some of the well-known brands.

Although they’re knotted and matted, Dreadlocks can also enjoy the benefits of a good leave-in detangler, helping to separate locs during loc maintenance. Detanglers can be used to remove braids and twists so that more hair is retained on the individual’s head.

Women with relaxed hair or who are transitioning from relaxers can also benefit from the use of a good detangling product since there are large amounts of hair loss and hair breakage during styling. Women who transition have a line of demarcation which denotes two different textures of hair—the weaker relaxed hair and the stronger textured natural hair at the roots—which needs softening and detangling to minimize hair loss.

What is a Hair Detangler?

It is a type of conditioner that smoothes hair by coating it with an oil or polymer and or acidifying it so that the hair’s surface tightens up whiles smoothing the scales on the hair’s outer surface, or cuticle, to prevent tangles. The acidifier in the hair detangler helps balance the hair’s pH, which helps to strengthen the hair and make it more pliable. This ultimately helps reduce hair shedding and breakage. Common ingredients in hair detanglers and their respective purposes are: • •

•

•

Silicone – (e.g. dimethicone or cyclomethicone) A polymer that adds gloss to the hair.

Hydrolyzed Protein – Helps to repair damaged keratin, smoothing the hairs’ cuticle, which makes less likely to tangle.

Behentrimonium Methosulfate – It is created from non-genetically modified rapeseed oil. This scientifically sophisticated ingredient is renowned for its superior detangling ability without causing build up on the hair, and is extremely mild and gentle on the hair.

Panthenol – This is a B vitamin derivative which is great for fine, weak and damaged hair. It helps restore natural properties, oils and moisture to hair while detangling.

Hair detanglers are rendered in the form of sprays, creams or hair lotions. There are also shampoos and conditioners that sometimes contain tangle taming ingredients. Creams and lotions may often lead to product buildup on the hair, and may cause flaky hair and scalp. Some creams may also feel sticky or tacky. Sprays are highly recommended. A good leave-in conditioning spray will not only mist the hair with much needed moisture, but also detangle hair without product buildup.

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hair softer and

OTC Beauty Magazine June 2016

What Makes a Detangler Great?

A good detangler has the following benefits:

• Prevents shedding

• Increases moisture content in the hair

• Adds body and sheen to hair

• Nourishes hair with heat protectant properties from alcohol free and organic or natural ingredients.

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Women with children are now aware of the effects a good detangling product has on their children’s hair. Braids and twists can be removed more easily from children’s hair, and little girls can actively participate in their own hair care and hair grooming needs without experiencing discomfort, thereby saving time for mothers and promoting independence and increasing self-esteem in children.

As these children grow they will implement the same processes using similar or better products, which will result in an inter-generational culture of detangler users for years to come.

The Future of Detanglers

Due to the fact that black women love versatility and different hairstyles, detanglers will always play a major, or central, role in all the styling needs related to African-American hair. Sales of detanglers is expected to increase in the coming years. Offering detanglers with the sale of

Meet Cindy Tawiah

hair weaves will help with weave maintenance and reduce customer complaints about the hair purchased. This can help increase the store’s revenues significantly, and can be leveraged as a cross selling strategy.

Store owners and sales assistants should be aware of the benefits of detanglers and must actively educate and recommend products which make hair more manageable to their customers. Customers want to be educated about products which can help increase their hair growth and make their hair healthier. Demonstrating this form of care and concern will help increase loyalty to the store and its staff. Leave-in detanglers, as demonstrated, have a wide array of uses and are an essential part of a black woman’s hair care journey, whether they are natural, have relaxers, wear weaves or wigs. As women continue to embrace their natural hair and encourage the younger generation to do the same, it will help increase the self-esteem of young African American girls.

After all, longer, healthier hair begins with one word: Detangling.

Cindy is a former registered nurse and a veteran salon owner, as well as the creator of the Diva By Cindy haircare system along with its philanthropic efforts. Cindy created the Diva By Cindy hair care products to enrich and inspire women by giving them a superb product that transforms their lives. Diva By Cindy stops shedding and breakage and stimulates hair growth; its extreme detangling ability helps give women manageability and healthy hair. Proceeds from the sale of her products help support homeless women and victims of domestic violence. For Natural healthy hair care products, log onto www.divabycindy.com or call 1-800-929-4057.

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OTC Beauty Magazine June 2016

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K t K Knowledge to know

By Taliah Waajid

Tips for Helping Babies Develop Healthy Hair 아기들의 건강한 모발 성장에 도움이 되는 조언들 When advising consumers on the development of healthy hair in infants, the first thing to remember about infant hair is that they do not need a lot of product. Their hair does not need a lot of handling. They are young, they have virgin hair, and overstimulating their scalps will clog their hair follicles and prevent growth. Consumers must nurture the tot’s hair and provide moisture and hydration to induce healthy hair follicles, which will promote growth and help maintain a healthy scalp.

Steer clear of products that have manufactured or harsh chemicals bases; all natural lines containing Coconut Oil, Shea Butter and Vitamin E Oil are what’s best for the baby.

With newborns, recommend products that have gentle ingredients, with all natural oils that will keep the hair soft, manageable, easy to comb, and free of harsh chemicals. Products should not clog the pores, or have adverse effects on the child’s scalp.

When shampooing, advise consumers to only use gentle products with gentle ingredients. What they put in the baby’s hair may get in their eyes. Detanglers are also very important during this stage. When the hair is detangled and softened, it makes it easier to comb and helps prevent unnecessary breakage. Suggest products that hydrate hair. Use scalp oils with all the essential oils to keep the scalp moisturized and hydrated to prevent unnecessary damage.

If they're braiding, make sure to promote healthy braiding practices.

Don't pull the hair too tight. Advise customers to pay special attention to their edges to promote growth.

Helping consumers develop healthy practices and educating them about the right products will ensure the child has a healthy head full of hair.

유아의 건강한 모발 성장에 관해 소비자들에게 조언할 때, 유아의 모발에 관해 기 억해야 할 첫 번째는, 아기들은 많은 제품이 필요 없다는 것이다. 그들의 모발은 그다지 많은 손질도 필요로 하지 않는다. 아기들은 아직 어리고 버진 헤어를 갖고 있으며, 아기들의 두피를 지나치게 자극하는 것은 모낭을 막거나 성장을 방해하게 될 수 있다. 소비자들은 아기들의 모발을 자라게 해야 하며 건강한 모낭을 유도하 C

기 위해 보습과 수분을 제공해야 하며, 이것은 아기의 모발 성장을 촉진시키고 건 M

강한 두피를 유지하는데 도움이 될 것이다.

강한 화학 물질을 기반으로 한 제품들을 가까이 하지 말 것. 코코넛 오일, 시어

버터 그리고 비타민 E 오일이 함유된 모든 네추럴 라인들이 아기들에겐 가장 좋

CM

다.

MY

신생아를 위해 추천할 수 있는 제품들은 독한 화학성분이 아닌 순한 성분이 함

유된 제품들로, 부드러운 모발을 만들어 주고, 관리하기 쉽고, 빗질을 수월하게 만 들어 주는 천연 오일을 함유한 것이 좋다. 제품들은 모낭을 막아서는 안되며 아이 들의 두피에 부정적인 영향을 주어서도 안 된다.

샴푸는, 부드러운 성분으로 만든 순한 제품을 사용할 것을 권한다. 혹시 사용

도중 샴푸가 아이들의 눈에 들어갈 수도 있다. 엉킴 방지제 또한 이 단계에서 매 우 중요하다. 모발의 엉킴이 풀리고 부드러워지면, 빗질이 훨씬 용이하고 불필요 한 모발의 부서짐을 방지할 수 있다. 모발에 수분을 공급하는 제품을 사용하는 것 이 좋다. 모든 에센셜 오일을 두피 오일로 사용하면 두피의 보습을 유지하며 불필 요한 손상을 방지할 수 있다.

아이들이 브레이드를 한 경우, 건강한 브레이드 방법을 상기하는 것이 중요하

다. 아이들의 모발을 심하게 잡아당겨서는 안 된다. 모발 성장을 촉진하기 위해 특 별히 가장자리 부분에 신경 쓸 것을 소비자들에게 충고해라.

소비자들에게 건강한 브레이드 사용을 권장하고 올바른 제품에 관해 교육하는

것이 아이들의 모발건강에 도움이 될 것이다.

Meet Taliah Waajid

Taliah Waajid has been in the hair care business for over 25 years, specializing in natural, healthy hair. Taliah Waajid is also the founder and presenter of the World Natural Hair, Health & Beauty Show (naturalhairshow.org) which is the world’s largest natural hair, beauty and health show of its kind. Taliah is a licensed master cosmetologist, natural hair care specialist, educator, and product manufacturer of healthy hair care products. To date, Taliah has 4 product lines: Taliah Waajid Black Earth Products, Curls, Waves & Natural Kinky, Wavy & Natural, and the newest line, Pure & Natural Shea-Coco. Taliah Waajid products are sold around the world including North America, South America, Africa, Europe and the Caribbean Islands.

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OTC Beauty Magazine June 2016

Y

CY

CMY

K

Now Available www.naturalhair.org

NEW PRODUCT ANNOUNCEMENT! Items Demanded By Your Customers • Repair & Restore Hair Strengthening Masque: Repairs Damage and Strengthens Hair Strands • PhenomonOil 14: Intense Oil Treatment • Curly Curl Cream Creamy Hair Lotion: Light Formula To Moisturize, Fight Frizz & Define Curls.

Healthy Hair Products That Deliver Results For more information contact Khalifah at 404.901.1276 or khalifah@naturalhair.org

www.naturalhair.org #taliahwaajidbrands

OTC Beauty Magazine June 2016

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K t K Knowledge to know

By Dr. Edward Tony Lloneau

Facts Concerning Relaxers on Children

어린이 모발에 릴렉서를 사용할 때 알아둬야 할 사항들 Should relaxers be used on children’s hair? This is an important concern because a young child’s hair can be permanently altered in a negative way through this process if one is not careful. In order to fully understand the reason for this, the following information should help.

What is a safe age to relax a child’s hair?

Usually after the age of seven it is safe to relax children’s hair. This is because a child hair does not mature until about that age, or at around the same time that their permanent teeth come in. At that time the hair will have developed its full cuticle, cortex and medulla structure. When an afro baby is born, the hair is usually very soft and slightly wavy. This is because the bonds and other internal structures of the hair have not yet developed. Over a period of seven years the hairs’ development is complete and strong enough to withstand the chemical change. However, the longer you postpone relaxing a child’s hair, the better for the hair and the child.

What to consider prior to doing a first-time relaxer on naturally wavy or slightly curly hair

This type of hair that is not really “kinky,” when relaxed, will overcome the natural wave or curl. However, the new growth will many times grow out curlier than it was before it was relaxed.

The reason for this could be a reaction by the papilla. When the scalp starts to burn from the relaxer, this is an indication that the relaxer has penetrated the scalp, and is seeping down the follicle and to the papilla.

The papilla reacts to this by drawing up into a tighter curve in an effort to resist this foreign matter. This new tighter curve remains permanent, resulting in the new growth hair being curlier then it was previously.

More about the papilla

This is at the base or bottom of the hair shaft and serves as the seed and root of the hair. It is located deep in the scalp and serves to supply nutrients that it gains from blood flow derived from their roots that dip into the blood stream. Due to heredity, the papilla has a shape that is either straight or curvy. Note: a straight papilla will produce straight hair and a curved papilla will produce wavy or curly hair; the tighter the curve, the curlier the hair.

No lye vs. sodium relaxers

Relaxers that are designed for use on children are of the “no lye” type instead of “sodium.” The reason is because no lye relaxers are milder than their sodium counterparts and do not penetrate as deep into the hair.

However, they do have a tendency to revert a little, requiring a retouch of the new growth sooner. Most professional cosmetologists do not use no lye relaxers for this reason.

어린이 모발에 릴렉서를 사용해야만 하는가? 이것은 중요한 문제인데, 주의하지 않으면 이를 통해 아이들의 모발이 좋지 못한 쪽으로 영원히 바뀔 수 있기 때문이 다. 그 이유를 충분히 이해하기 위해서는, 다음의 정보들이 도움이 될 것이다.

아이의 모발에 릴렉서를 사용하는데 안전한 연령은 언제일까? 보통 7세 이후가 아이의 모발에 릴렉서를 사용하기에 안전하다. 아이들의 모발은 이 시기까지는 완전히 성숙하지 않기 때문이며, 또한 이 시기쯤 영구 치아가 나기 때문이다. 이 시기에 모발은 전체적인 표피, 피질 및 수질 구조를 구축하게 되는 것이다. 흑인 아기가 태어날 때, 그들의 모발은 보통 아주 부드럽고 약간의 웨이브 가 있다. 이것은 모발의 결합과 그 밖의 내부적인 구조들이 아직 발달하지 않은 상 태이기 때문이다. 7세 정도의 나이가 되면, 모발의 발달이 완전해지고 화학적인 변 화를 견딜 만큼 강해지게 된다. 그러나, 아이의 모발에 릴렉서를 사용하는 것을 더 나중으로 미룰수록, 아이와 아이의 모발에는 좋다.

자연적으로 웨이브가 있거나 약간 곱슬인 모발에 처음으로 릴렉 서를 사용할 때 우선 고려해야 할 것은 무엇인가? 이런 타입의 모발은 실제로 릴렉서를 사용했을 때 자연적인 웨이브나 컬을 뛰어넘 는 “심한 곱슬”은 아니다. 그러나, 새롭게 자라는 모발들이 많은 시간 동안 릴렉 서를 했을 때보다 더 곱슬하게 자라게 될 것이다. 그 이유는 돌기에 의한 반응 때문이다. 두피가 릴렉서로 인해 타기 시작하면, 릴렉 서가 두피를 뚫고 들어간다는 뜻이고, 이어서 모낭과 돌기 아래로 스며들게 된다. 돌기는 이물질에 저항하기 위한 노력으로 더 단단한 곡선을 그리면서 릴렉서에 반 응한다. 새롭게 단단해진 곡선은 영구적으로 남게 되고, 그 결과 새로 자라는 모발 은 이전보다 더욱 곱슬하게 되는 것이다.

돌기에 관한 보다 자세한 내용 이것은 모발의 베이스 혹은 하부에 있고 모발의 뿌리이자 씨앗의 기능을 한다. 두 피 깊은 곳에 위치하고 있으며 혈류에 적셔져 있는 뿌리와 혈류로부터 추출된 영 양분을 공급한다. 유전적으로, 돌기는 직선 혹은 굴곡이 있는 모양이다. 참고: 직 선 돌기는 직모를 생산하고 곡선 돌기는 웨이브나 곱슬한 모발을 만든다. 곡선이 단단할수록, 모발은 더욱 곱슬해진다.

비 가성 소다(잿물) vs 나트륨 릴렉서 아동용으로 디자인된 릴렉서는 “나트륨” 대신 “비 가성 소다” 형태이다. 비 가성 소다 릴렉서가 나트륨 릴렉서보다 더 순하고 모발 깊이까지는 침투하지 않기 때문이다. 그러나, 비 가성 소다 릴렉서는 원래대로 돌아가려는 경향이 약간 있어 서 새로 자라는 모발에 보다 빠른 리터치가 필요하다. 이런 이유에서 대부분의 전 문 미용사들은 비 가성 소다 릴렉서를 사용하지 않는다.

왜 많은 흑인 어린이와 성인은 관자놀이 주변에 모발이 없을까? 이런 고질병으로 고생하는 많은 사람들은 자신의 관자 놀이 근처에 모발이 있었다 는 것을 기억하지 못한다, 그래서 그저 유전인 것처럼 여겨지고 있다. 실제로 이런 상황은 아기였을 때 잘 모르고 단지 모발을 길들이고자 시도된 누군가의 좋은 의 도에 의해 야기되는 것이다. 앞서 잠깐 언급했듯이, 이런 형태의 어린 모발 구조는

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K t K Knowledge to know

By Dr. Edward Tony Lloneau

Why many black children and adults do not have hair on the temple area

Many people who suffer this malady cannot remember ever having hair on the temple, so it is passed off as being hereditary. Actually this situation is caused unknowingly and with good intentions as someone attempted to train the hair when the person was an infant. As mentioned briefly earlier in this article, this type of young hair structure may not be comparable to that of the parents’ who may have extremely curly or kinky hair. Realizing this, the mother, big sister, babysitter, etc., will start to smooth the hair from the forehead back by tying it down with rubber bands, barrettes, and/or tight braiding that pulls the hair and roots out of the scalp permanently. They may also cake it with heavy oils in an attempt to train the hair to stay straight or wavy. This is a futile practice because it is impossible to train baby hair to stay baby hair. Once the cortex and medulla have matured, causing natural retention in the hair, it then causes the overlapping of the cuticle scales. The hair will, for then and evermore, maintain its natural curl or kinky pattern. There is one exception to this: when the hair is changed by the use of relaxers and like other products.

Manipulation of the hair as described above causes a great deal of the papilla (the seed and root of the hair shaft) to become permanently destroyed. It is destroyed by pulling and crushing due to the tender papilla, at the young age, being mashed between the scalp and skull due to the pressure applied during this futile training attempt, or is pulled out of the scalp. What results is permanent baldness in the temple area, high foreheads, thinning hair and bald spots throughout the rest of the scalp that lasts a lifetime (Tension Alopecia). None of these conditions are natural or inherent for the most part. They were caused unintentionally by people who thought they were doing the right thing on behalf of the child. Also, kinky hair is flat hair that grows from a somewhat flat follicle.

By the manipulation of the hair as just described you are rendering the follicle even flatter, resulting in even kinkier hair when it matures than it would have been if simply left alone. Normal grooming and care is fine, but do not try to force it to be what it is not.

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심한 곱슬인 어른들의 모발 구조와 견줄 만 하지 않을 수 있다. 이를 인식하고, 엄마나 큰 언니 혹은 유모가 고무 밴드나 헤어핀으로 이마에서부터 머리를 반듯 이 묶거나 땋아서 모발을 부드럽게 만들기 시작하고, 영구적으로 모발과 뿌리 가 두피 밖으로 잡아 당겨지게 된다. 이 뿐 아니라 모발을 스트레이트나 웨이브 로 길들이려고 중량의 오일을 모발에 차곡차곡 바른다. 아기 모발을 그대로 유 지하기 위해 아기 모발을 길들인다는 것은 불가능하므로 이런 방법들은 소용없 는 것들이다. 일단 피질과 수질이 성숙되면, 모발의 자연적인 보존을 야기시키 기 때문에, 표피층은 계속 중첩된다. 모발은 영구히 자연적인 컬이나 곱슬한 패 턴을 유지하게 된다. 이것도 도모발이 릴렉서나 다른 유사 제품들의 사용으로 변경이 될 때 예외가 된다.

위에서 서술한 것처럼 모발의 컨트롤은 다량의 돌기(모발의 뿌리와 씨앗)를

영구적으로 파괴하는 요인이다. 이것은 두피와 두개골 사이가 부드러운 어린 나 이, 부드러운 돌기를 당기고 파쇄하며, 부질없는 모발 길들이기 시도를 통해 두 피에 압력을 주고 돌기를 두피 밖으로 잡아 당김으로써 파괴시킨다. 결과적으 로 관자 놀이 주변이나 이마 윗부분이 영구적으로 대머리가 되고, 평생 나머지 두피 부분에도 여기저기 탈모가 생기거나 대머리 스팟이 생기가 된다(이것을 Tension Alopecia이라고 한다). 이런 어떤 조건도 대부분 자연적이거나 유전적 인 것이 아니다. 아이들에게 잘하고 있다고 생각하는 사람들에 의해 의도적이지 않게 야기되는 것이다. 또한, 곱슬 머리는 평평한 모낭으로부터 자라는 평모이 다. 위에서 말한 것과 같은 모발의 조작으로 모낭은 더욱 평평하게 되고, 결과 적으로 그대로 두었으면 괜찮을 수도 있었던 모발이 성숙한 후에는 더욱 곱슬하 게 되는 것이다. 일반적인 관리는 괜찮지만, 억지로 무언가를 하려 해서는 안 된다.

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.), and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Trichology as it relates to ethnic cosmetology. He has written several books on this subject, and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. To obtain a copy of his book, “What the Text Books & State Boards Ignored in Regards to Ethnic Cosmetology,” contact Dr. Lloneau at liquidgoldbondng@aim.com or call 310-283-7118.

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OTC Beauty Magazine June 2016

OTC Beauty Magazine June 2016

41

Business Tips

By Jason White

The Pros and Cons of the Three Basic Inventory Techniques 기초적인 3가지 재고관리방법의 장단점

Inventory is one of the basics of accounting, but it can make or break a business. I have worked at a Retail Store for a couple of years now and have seen firsthand the importance of keeping inventory not only up to date, but correct as well. If the computer says you have one item on-hand, but in reality you have none, the store will lose money for that item in sales. Also, they will be counting that item in their inventory when they actually do not have it in their store. Inventory also applies to items used to make merchandise. For instance, a screw or piece of wood used to make a desk. Inventory is the physical assets that a company has, that can be sold or used to manufacture products for sale. A company’s inventory changes quickly and because of this companies need a method to keep track of the entire inventory that they own when they are working on their accounting records. There are three methods which are used: FIFO, LIFO, and Weighted Average.

Each concept is basic in idea, but very different from the others. Also, each one has their own advantages and disadvantages, which can have a completely different impact on the inventory cost and cash flow statements.

The first technique is FIFO, which stands for first-in, first-out.

It is used generally when selling a lot of the same item or perishable goods. FIFO is mostly used when the economy is stable, but high inflation can create “inventory profits” which will make the value of the company’s inventory look better. Small companies are usually the ones that take advantage of this because it increases their value for mergers and loans, as well as, increasing their stock value. The main disadvantage of FIFO is that companies will have to pay more taxes due to reporting higher profits on their statements. A lot of companies would rather take the minimal profits to avoid paying out taxes to the government in the end.

LIFO is pretty much the complete opposite of FIFO. It stands for last-in, first-out. Using this method companies will sell the last items purchased in their inventory, which leaves the oldest inventory left over. In FIFO companies are reporting a false profit which will lead to higher taxes. When using LIFO companies are reporting lower profits. This means lower taxes for companies. That is why LIFO is the preferred inventory accounting method by companies. Now I will show you the disadvantages of LIFO. What happens to that older inventory?

Most companies never use it and lose money because of it. They can liquidate the merchandise, but then they have to report a higher profit and pay out taxes. Companies would rather have the merchandise sit

재고는 회계의 기본 중 하나지만, 비즈니스의 성사를 좌우하기도 한다. 나는 현 재 소매점에서 몇 년째 일하고 있는데 최신의 제품을 구비함은 물론, 정확한 재 고 관리가 얼마나 중요한지를 직접 체험하고 있다. 만일 컴퓨터 상에서 현재 1 개의 아이템을 보유하고 있다고 하더라도, 실제로 그 제품을 갖고 있지 않은 경 우가 다반사이며, 매장은 이 제품의 매출로 얻을 수 있는 수익을 잃게 되는 것 이다. 또한, 실제로 매장에 제품이 없을 때도 물품 목록에 해당 제품이 있는 것 으로 나타나기도 한다. 예를 들어, 나사 또는 나무 조각이 책상을 만드는데 사 용됐다고 가정해 보자. 물품 목록은 회사가 보유하고 있는 물리적 자산으로서, 판매가 되기도 하고, 판매를 할 제품을 만들기도 한다. 회사의 물품 목록은 빠 르게 변하고 이런 이유로 회사들은 회계 기록 작업 중에 그들이 보유하고 있는 전체 재고 현황을 지속적으로 파악할 수 있는 방법이 필요하다. 이에 사용되는 방법에는 3가지가 있다. FIFO, LIFO 그리고 Weighted Average(가중 평균)가 그것이다. 이 세가지가 아이디어를 바탕으로 한 방법임에는 갖지만, 서로 매우 다르다. 또한, 각 개념들은 고유의 장점과 단점을 갖고 있으며, 이것은 재고 관 리 비용과 현금 흐름표에 완전히 다른 영향을 미칠 수 있다.

첫 번째 기법은 FIFO인데, first-in, first-out(선입 선출법)이란 뜻이다. 이

기법은 일반적으로 동일 제품을 다량 판매할 때나 변질성 제품(야채, 생선 등) 판매에 사용된다. FIFO는 주로 경제가 안정적일 때 사용되지만, 높은 인플레이 션은 회사의 재고 자산의 값어치를 더 나아 보이게 만드는 “재고 이익”을 만 들 수 있다. 소규모 기업들은 주식의 가치 증가뿐 아니라, 합병이나 대출의 경 우를 위해서 회사의 가치를 올려야 하기 때문에 이 기법을 주로 활용한다. FIFO 의 주요 단점은 기업이 재무 재표상으로는 더 높은 이윤이 기록되기 때문에 세 금을 더 많이 내야 한다는 것이다. 많은 회사들이 결국에는 정부에 내는 세금을 피하고자 최소한의 이윤을 택하고 싶어 한다.

LIFO는 FIFO와는 거의 정반대의 기법이다. 이것은 last-in, first-out(후입

선출법)을 의미한다. 이 기법을 사용하면 회사는 가장 최근 구입한 제품을 판매 하게 되고, 가장 오래된 재고는 남게 된다. FIFO에서 회사는 세금 인상으로 이 어지게 되는 거짓 이익을 보고 하고 있다. LIFO를 사용할 때, 회사는 보다 적은 이윤을 보고하게 된다. 이것은 회사가 보다 적은 세금을 납부하게 된다는 뜻이 다. 회사들이 LIFO 를 선호하는 것도 이런 이유 때문이다. 그럼 이번에는 LIFO 의 단점을 소개하겠다. 오래된 재고는 어떻게 될까? 대부분의 회사들은 그것을 사용하지도 않고 그로 인해 손실을 보게 된다. 회사가 제품을 정리할 수는 있지 만, 그로 인해 이윤이 높게 보고 되고 인상된 세금을 내야만 한다. 회사는 그런 제품들을 차라리 창고에 그냥 쌓아 두는 게 낫다. 또 다른 단점은 만일 창고에 쌓여 있던 제품을 판매할 경우, 비용 상승으로 인해 수익금은 더 적어질 것이 다.

회사가 사용하는 마지막 기법은 가중 평균이다. 이 기법을 사용할 경우,

회사는 모든 단위에 대한 평균 비용을 갖게 된다. 더 설명하자면, 당신이 의 42

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Business Tips

By Jason White

in the warehouse where it goes to waste. Another disadvantage is that if they do sell the merchandise that has been sitting in the warehouse they will get less in return for it because of rising costs.

The last technique that companies use is Weighted Average.

When using this method companies would take the average cost for all units. To further explain, let’s say you had 300 chairs. The cost for the 200 when you acquired them was $20 apiece and 100 of them for $10 apiece. The two costs are different so you would need to find the average to place on the financial sheet. To do this you would do [($20*200)+($10*100)]/300. So, you would list the chair cost at $16.67.

Although this process is somewhat easy to calculate, it can still lead to its fair share of mistakes. Also, the average cost may not reflect inflation well. If we use our example again the costs are relatively close. But, if the cost of the chairs suddenly skyrocketed to $50 it is going to throw off the average considerably.

As you can see all of these methods have their advantages and disadvantages which can sway a company’s decision on which to use. They are very important to understand even if you have no desire to understand how a business works because they all affect the merchandise that we see in stores. For example, every time you buy food from a supermarket, that store is probably using the firstin, first-out method to make sure that the food is safe for you to eat.

What if that company put that food item out after it was sitting in the stockroom for months? You could get sick and sue the company for selling you food that was out of date. So, keeping track of inventory is a really important task.

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자 300개를 보유하고 있었다고 하자. 당신이 구매할 때 200개의 가격은 개당 $20이었고 나머지 100개는 $10 이었다. 두 가격이 다르기 때문에 당신이 회 계 장부에 기입할 수 있는 평균을 찾아야 한다. 그렇게 하기 위해서 의자 각 각의 가격을 모두 합산해서 전체 개수로 나눠 평균 가격을 산출한 것이다 [($20*200)+($10*100)]/300. 따라서, 당신은 의자 1개당 가격을 $16.67 로 기록 하게 된다. 물론, 이 기법은 계산이 다소 간단하지만, 여전히 실수를 만들 수 있 다. 또한, 평균 비용은 인플레이션을 반영하지 않을 수 있다. 위의 보기를 보면, 비용은 상대적으로 비슷하다. 그러나, 의자 비용이 갑자기 $50로 폭등할 경우, 평균과 상당히 멀어지게 된다.

이와 같이 이 모든 기법들은 회사의 결정을 바꿀 수 있는 장점과 단점을 모

두 갖고 있다. 비록 당신이 비즈니스가 어떻게 돌아가는지 알고 싶은 마음이 없 더라도 이 기법들을 이해하는 것은 매우 중요한 일이다. 왜냐하면 이 기법들은 모두 우리가 매장에서 보는 모든 상품에 영향을 주기 때문이다. 예를 들어, 당 신이 슈퍼마켓에서 매번 식료품을 구매할 때, 매장은 식료품을 안전하게 먹을 수 있도록 아마도first-in, first-out(선입 선출법)을 사용하고 있을 것이다. 만 일 그 회사가 식료품 재고를 몇 달 동안 창고에 그대로 쌓아둔다면 어떨까? 그 런 제품을 먹는 당신은 탈이 날 것이고 당신은 날짜 지난 식료품을 판매한 회사 를 고소할 수 있다. 그러므로, 재고 관리는 정말로 중요한 업무인 것이다.

Jason White is a contributor to Articlesbase.com Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/business-articles/the-pros-andcons-of-the-three-basic-inventory-techniques-3243055.html.

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Business Tips

By Ted Fishman

Tips on Opening a new Beauty Supply/OTC Store 새로운 미용 뷰티서플라이/OTC 매장 오픈에 관한 조언

So, you want to open your own beauty supply or OTC store. Perhaps you inherited some money or have worked for someone for many years and saved up enough to start a business of your own. Whatever the reason you have decided that, you want to do this: Owning your own business and being your own boss can be very rewarding and fulfilling. However, be prepared to work very hard in the beginning, sometimes seven days a week and many long hours when starting out.

You may look at some of the “giants” in the beauty supply business—the distributors who are very successful and who are living comfortable lifestyles for themselves and their families. Keep in mind that for almost each and every one of them, someone started out working 24/7 in a small beauty supply store or OTC. In many cases they only had one or two employees who were sometimes family members. They were very dedicated to learn the business and work hard to make it successful; it took many years to get where they are today.

당신의 미용 재료 매장이나 OTC 매장을 오픈한다고 가정해보자. 아마도 상속 받은 돈이 있을 수도 있고, 수년간 다른 사람의 사업체에서 일을 하면서 자신 의 사업을 시작하기 위한 자금을 충분히 모았을 수도 있다. 당신이 그런 결정 을 내린 이유가 무엇이든, 당신의 비즈니스를 소유하고 많은 보람과 성취를 얻 을 수 있는 주인이 되는 것을 원하는 것이다. 처음에는 아주 열심히 일할 준비 를 해라. 시작할 때는 아마도 일주일 내내 더 많은 시간을 일할 각오를 해야 할 것이다.

거의 대부분이 처음에는 작은 미용 재료 매장이나 OTC 매장으로 시작해서 하 루 24시간 주 7일 내내 열심히 일했다는 것을 명심해라. 많은 경우, 그들은 한 두 명의 직원만 고용했고 어떤 경우 가족들이 직원 대신으로 일을 시작했다. 그 들은 비즈니스를 배우는데 전념했고 성공하기 위해 열심히 일했다. 지금의 그들 의 모습이 되기까지는 많은 시간이 걸렸다.

Listed below are some points that may help if you are determined to open your own beauty supply or OTC store.

1.

The most important point is to be dedicated to committing to making your business successful by accepting the fact that you will be putting in many hours of work to get the business started.

2.

Learn all you can about the beauty business by visiting beauty supply stores, talking with friends who have started their own businesses, and getting some education about the market trends and types of products you will need to stock. Try to attend some of the trade shows; local, national, or distributor shows. You can learn a lot about many of the products at these events.

뷰티서플라이 업계에서 “거인” 처럼 여겨지는 사람들을 볼 수 있다 – 아

주 성공해서 가족들과도 편안한 생활을 누리고 있는 유통업체 사람들. 그들 중

다음에 나열한 목록들은 당신이 새로운 뷰티서플라이나 OTC 매장 오픈을

결정하는데 도움이 될 것이다.

1.

가장 중요한 점은 비즈니스를 시작했을 때 많은 시간을 일에 몰두할

것이라는 사실을 인지하고 당신의 사업을 성공적으로 만들 수 있도록 책임지 고 전념하는 것이다.

2.

다른 미용 재료 매장을 방문하거나, 자기 비즈니스를 시작한 친구들

과 대화도 나누고, 당신의 매장에 필요한 제품들의 타입과 시장 동향에 관한 교육도 받으면서 미용 산업에 관해 당신이 배울 수 있는 모든 것을 배워라. 지역, 전국, 혹은 유통업체 쇼 등등, 트레이드 쇼에 참석하는 것도 좋다. 이런 이벤트를 통해 제품에 관해 많이 배울 수 있다.

3.

미용 재료 매장/ OTC 비즈니스로 들어갈 수 있는 가장 좋은 방법 중

하나는 당신이 원하는 지역에서 매매로 내 놓은 매장을 찾는 것이다. 이미 설

3.

One of the best ways to go into the beauty supply/OTC business is to find a store in an area that you would like to be in that is selling out. It is much easier to buy a business that is already established, has a customer base, and is already set up with shelving, products, etc. You can always change things around and make the store as you want it, but at least you will be able to start operating your business in a short amount of time and start making some sales. It is much more difficult to start out with an empty store and set it up, buy shelving, buy products, etc. Chances are that the store you buy from who is selling out will have most of the products that 46

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립되어 고객 기반을 갖고 있으며 제품과 진열대 등이 갖춰져 있는 비즈니스 를 구매하는 것이 훨씬 용이하다. 언제든지 매장 안을 당신이 원하는 대로 바 꾸거나 꾸밀 수도 있으며, 최소한 짧은 시간 내에 비즈니스 운영을 시작할 수 가 있고 매출을 올리게 될 수 있다. 비어 있는 매장에서 새롭게 시작해서 진 열대며 제품 등을 구매하고 준비하는 것은 훨씬 어렵다. 매매로 내 놓은 매 장을 구매하면 소비자들이 필요로 하는 제품들이 이미 대부분 진열되어 있고 당신이 원하면 언제든 추가할 수도 있다. 물론, 돈이 문제가 안되고 당신이 충분한 시간을 갖고 있다면 비어 있는 매장을 찾아서 당신의 미용 재료 매장 으로 처음부터 시작할 수도 있지만, 내 견해로는 이미 설립이 되어 있는 매장

• TARGETED BRIGHTENING • SAFE LIGHTENING • FAST ACTING Erase past damage and create a more even skin tone….. dark spots, brown patches, post acne scars, hormonal discoloration, sun damage and whatever skin discoloration you feel is aging you. When skin is even toned, you look and feel younger!

www.fairandwhite.com

! w o n p Sho

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Business Tips

By Ted Fishman

customers need on the shelves already and you can always add to that assortment. Of course if money is no object and you have a large amount of time then you can find an empty store and “start from scratch” with your beauty supply store, but in my opinion buying a store that is already set up is the best way to go.

을 구매하는 것이 최선인 것 같다.

4.

라. 그들과 앉아서 뷰티서플라이 매장 오픈에 관한 당신의 계획을 의논해 봐 라. 아마 그들이 현재 매물로 나와 있는 매장들을 알려줄 수도 있을 것이다. 당신의 비즈니스를 시작할 때는 제조업체로부터 직접 제품을 구매하는 것보

4.

Find a distributor or several distributors to be your mentor (adviser). Make an appointment to sit down with them and discuss your plan to open your own beauty supply store. They may even be able to give you the names of some stores that are looking to sell out. When starting out in your own business it is best to buy an assortment of merchandise from a distributor or several distributors rather than trying to buy directly from the manufacturers. Most manufacturers have large minimum orders so you would have to buy more inventory than you can put on your shelves and store the rest in another part of your store. The distributor stocks all of the products you will need and can give you advice and even some education on the products. In addition, you will be able to carry a larger assortment of merchandise than you would if you were to purchase directly from the manufacturer. Additionally, it makes economic sense to buy the merchandise as you need it from the distributor rather than spending large amounts of funds to pay for merchandise that may be stored in your back room for months.

Most distributors deliver within a short amount of time once you have established credit with them.

다는 대리점이나 여러 유통업체들로부터 구매하는 것이 최선이다. 대부분의 제조업체들은 높은 최소 주문량을 갖고 있기 때문에 당신이 매장에 진열할 수 있는 것보다 훨씬 많은 양을 구매해서 남은 것들은 매장 한 쪽에 보관해야 한다는 것이다. 도매상들은 당신이 필요한 모든 제품들을 보유하고 있으며 당신에게 조언을 해 줄 수도 있고 제품에 관한 교육도 해 줄 수가 있다. 만일 제조업체로부터 직접 제품을 구매한다면, 당신이 취급할 수 있는 것보다 훨 씬 많은 종류의 제품군을 다뤄야 할 것이다. 큰 금액을 지불하고 제조업체로 부터 많은 양의 제품을 구매해서 몇 달 동안 창고에 보관하는 것보다는, 유통 업체들로부터 당신이 필요한 만큼만 구매하는 것이 경제적인 것이다. 대부분 의 도매상들은 일단 당신이 그들과 신용을 쌓게 되면 짧은 시간 내에 제품을 배달해 준다.

5.

비즈니스 운영을 위해서 지식을 갖춘 인력을 고용해라. 미용 재료 사

업 분야에서 경험을 쌓고 당신의 비즈니스를 성공시키는데 도움이 되도록 열 심히 일할 수 있는 좋은 사람들이 많이 있다. 당신의 직원들을 잘 대우하고 존중하며, 적절한 임금을 지불하면 그들도 당신을 위해 열심히 일할 것이다. 만일 그들 중에 자기 일을 하지는 않고 다른 직원들에게 자기 일에 관해 얘기 만 하는 직원을 발견하게 되면, 그들에게 한 번의 기회를 더 주고, 그래도 여 전히 개선되지 않는다면, 그때는 직원을 교체해라.

5.

Hire knowledgeable personnel to help you run your business.

There are many good people out there who are experienced in the beauty supply business and are willing to work hard to help make your business successful. Be sure to treat your employees well and respect them, pay them a fair salary and they will do a good job for you. If you find that any of them are not doing their job then talk to them about it, give them one chance and if you still are not happy with them then replace them.

6.

Continue to educate yourself and your employees on products, product usage and most importantly to treat your customers well and with respect. You can have the best products, best prices and nicest store in the area, but if your customers feel they are not being treated well they will not buy from you.

당신의 멘토(조언자)가 될 수 있는 대리점이나 여러 유통업체를 찾아

6.

제품과 제품 사용, 가장 중요하게는 고객을 존중하고 잘 대하는 태도

에 관해서 지속적으로 당신 자신과 직원들을 교육해라. 당신은 주변 지역 내 에서 최고의 제품과 최고의 가격, 멋진 매장을 가질 수 있지만, 고객들이 당 신의 매장에서 잘 대접받는다는 느낌을 갖지 않으면, 그들은 당신한테서 물 건을 구매하지 않는다.

당신의 뷰티서플라이 매장이나 OTC 매장을 갖는다는 것은 매우 보람되지

만, 비즈니스 세계로 뛰어들기 전에 당신은 아주 큰 책임을 갖게 될 것이라는 것을 인식해라. 당신의 비즈니스를 위해 스스로 전념하고 많은 시간을 할애해서 열심히 일하게 될 것이다.

Having your own beauty supply or OTC store can be very rewarding, but before you attempt to go into business realize that you are going to have a very large responsibility. You will spend much time and work very hard devoting yourself to your business.

Meet Ted Fishman

Ted Fishman, President of Ted Fishman & Associates, is an industry veteran who has dedicated his life to the betterment of the business. He can be reached through email at tfish90469@aol.com.

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Beauty Ambassador

By Carla Alexander

Styling Tools

Lightweight!

Sometimes, it’s Good to be a Regardless of our hair type, we have to wet it periodically to revive, restore and reclaim our styles. Wetting, whether it’s just a refresher or a complete cleanse, requires the tedious, timeconsuming process of drying. For those days when we don’t have the time or inclination to sit under a dryer, and it’s not yet time for the deepconditioning heat cap, we have to resign ourselves to work out that arm, crank up the power, and use that lumbering blow dryer.

Once we buy our blow dryers, we don’t normally give them lot of thought – most people wouldn’t be able to tell you the color of their blow dryer! But that’s about to change. The oftenneglected blow dryer will now earn the center spotlight in your daily beauty routine. Say goodbye to the big, bulky, heavy blow dryer you’ve struggled with for years, and say hello to the Gold ‘N Hot Professional 1875 Watt Ionic Ultra-Lightweight Dryer with Tourmaline!

This Gold ‘N Hot dryer will not only dry your hair in a quick and healthy manner, but at only 10 ounces, it is the lightest dryer on the market. With this true LIGHTWEIGHT appliance, you can take your hair from wet to dry without ending up with a sore, trembling arm.

This dryer may be light as a feather, but it’s still ionic and contains tourmaline, and still delivers all the features you need for healthy, wellmaintained hair.

Need a recap on the awesomeness of having an ionic dryer with tourmaline? Remember that ordinary blow dryers tend to produce static electricity. Ionic hair dryers produce millions of negative ions to help reduce static electricity and break down the water molecules.

Having extra charged particles (ions) in the air allows any builtup static electricity to be eliminated. Gold ‘N Hot’s lightweight hair dryer—enhanced with the tourmaline semi-precious stone—emits infrared heat and negative ions, making the heat much gentler on the hair during styling for a shinier and less frizzy finish. It also enables the hair to endure much higher levels of heat without damage. All of this and lightweight, too, makes this dryer hard to beat.

Ever have one of those days when you have the time to sit and enjoy a good magazine or book, but still need some drying? Gold ‘N Hot

Meet Carla Alexander

has the perfect dryer for those moments: The Gold ‘N Hot Elite Ionic, Anti-static 1875 Watt Salon Hair Dryer. It has an ionic generator, a fullsize hood for jumbo rollers, and an easy-carry handle that makes it totally portable. Its maximum, even airflow ensures all your locks get the drying attention they need while you relax and enjoy some welldeserved down time.

These great hair drying options, together with our complete line of premier curling, straightening and specialty irons, ensure you’ll never need to look outside the Gold ‘N Hot brand for your hair care appliance needs.

At Gold ‘N Hot, we pride ourselves on giving you the look you need, while ensuring you have healthy, vibrant hair. We put those controls in your hands by offering many technologies, temperatures and sizes, and are continually innovating to bring you the best hair care appliances available.

Gold ’N Hot Products provides quality, professional tools for hairdressers, as well as empowering customers to get professional results from the comfort of their homes. Gold ’N Hot is looking for brand ambassadors to provide feedback on our products and increase brand awareness. If you are interested, please contact us at feedback@ goldnhothair.com or visit our website at www.goldnhothair.com. Be sure to follow (or like us!) on Facebook, Twitter, Instagram and Pinterest @GoldNHotElite for the latest updates, giveaways and more.

Carla Alexander is a Brand Manager in the Marketing Department of the Professional Division, Salon/Beauty Group at Helen of Troy. Since earning her Bachelor’s and Master’s degrees at Dallas Baptist University, she has pursued her passion in the marketing field and finds particular satisfaction in helping people be their own kind of beautiful.

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FEATHER LIGHT HEALTHY RESULTS

SUPER

LIGHTWEIGHT

10oz

At only 10 oz., this lightweight ionic tourmaline dryer reduces static frizz, leaving your hair looking shiny and feeling healthy

SUPER

LIGHTWEIGHT

10oz

Follow us: @ goldnhotelite

For more information call 888.738.1212 or visit us at:

GoldNHotHair.com

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Beauty Ambassador

Skin Care

For Men Only The Men’s Grooming market is valued at approximately $6 billion in the US and $33 billion globally. Men are moving away from unisex brands to products specifically formulated for their skincare needs. Many retailers have created male-specific HBC sections within their stores.

According to Mintel Data, the men’s skin care segment, which consist of body care and facial care products, has seen the most significant increase—sales gains of 59%. Of these top selling men’s personal care products, “Moisturizing Lotion/Cream” is listed at #6!

Top-Selling Men’s Personal Care Products: 1. Deodorant 2. Shampoo 3. Bar Soap 4. Shaving Gel/Cream 5. Shower Gel 6. Moisturizing Lotion/Cream 7. Conditioner 8. After-Shave 9. All-in-one Shower product 10. Facial Cleansing products

There are multiple driving forces at work here. The younger generations are growing up using multiple personal care products and don’t see this regimen as anything other than normal—looking good is a key to success. Specifically, the population growth of Hispanic and

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African American communities continues to be a positive force in the male personal care market. This can be attributed to the over-index of use.

Palmer’s Cocoa Butter Formula—the brand trusted for generations and America’s favorite cocoa butter brand*—has successfully been selling a line of skin care products specifically formulated for men.

Men can begin to fight dry skin in the shower with the Palmer’s Cocoa Butter Formula for Men Body and Face Wash. A 2-in-1 ultracleansing wash containing pure Cocoa Butter and Vitamin E, it provides users with hydrated and healthy-looking skin. It quickly lathers and rinses off easily, leaving behind clean, fresh-smelling skin.

If you are a traditional bar soap user, there’s Palmer’s Cocoa Butter Formula Men’s Body and Face Bar. This cocoa butter soap provides a deep clean while moisturizing to combat rough, dry skin. It won’t leave skin feeling tight and dry like some other bar soaps can. Skin is left refreshed and smelling great.

Palmer’s Cocoa Butter Formula Men Body & Face Lotion helps tackle the unique skin care needs of a man. Exclusively formulated for men looking to attain healthy and hydrated skin, this fast-absorbing, emollient lotion provides 24 hours of moisture and leaves behind a fresh scent. Made with pure Cocoa Butter and Vitamin E, and formulated for both body and face, it is essential to every man’s daily grooming routine. *IRI scan data 52 weeks ending 3/20/16

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Notes From The

Natural Nation

By Emma L. Young

Kids Stylin’ in the Summer Summer is approaching and children are ready to have fun playing outdoors, swimming, going to summer camps and taking trips with their families. Children and teens are excited to wear their new summer outfits and cool hairstyles. They’re following the way their parents are wearing their hair—which has shifted to natural hair styles. Fewer girls are getting relaxers due to their mothers’ strong concern about the damage that can be done to their tresses, and fewer boys are getting traditional haircuts at the barbershop. More and more boys and girls are finding new, creative ways to express themselves with various fun natural hairstyles including locs, twists and braids. These styles help them show their individuality and personality.

It’s important to use the right products to keep hair healthy and moisturized. One product line that mothers know will keep their natural hair styles looking great and staying moist, shiny and frizz-free throughout the summer is Jamaican Mango & Lime®.

Three main culprits that contribute to rough summer hair are

dryness, heat, and chlorine or salt water. After a long week, hair can become dry and damaged, and moisture needs to be restored. Using a good conditioner or hair oil can help lock in moisture in the hair shaft and also prevent dry, itchy scalp. Moisturizing sprays are also a popular “go-to” for keeping hair moisturized. The most sought-after products are those that are light-weight and made with natural ingredients.

It’s also important that the products not only provide moisture, but also stimulate hair growth, protect against the sun and help prevent breakage. Using clarifying shampoos to get rid of product build-up and remove chlorine is essential, and the best shampoos are those that are sulfate-free that never strip hair of its natural oils.

One thing is for sure, summer is a busy time when it comes to caring for natural hair styles. So, get ready for mothers and teens to come to your stores looking for the right product to keep their summer styles healthy and moisturized.

Meet Emma L. Young

Emma L. Young is a freelance writer who has written for various publications including ShopTalk Magazine, the Saints Magazine, South Shore Current and the Spiritual Perspective Newspaper.

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Feature

By Tabitha Odell

THE IMPORTANCE OF LOOKING FORWARD TO UPCOMING SEASONS This year, and in fact the next five years, will be of great interest in the beauty industry and will open opportunity for the OTC. The narrative in the ethnic category is dynamic and turbulent with a coordinated effort to remove the ethnic aisle from major retail outlets. This will most certainly make the OTC a valuable partner in the distribution chain.

Manufacturers will look to the OTC to place their products. It will be important to look to upcoming seasons/ holidays/yearly happenings and community activities to optimize marketing efforts to drive customers to your store.

Take the time to contact a marketing specialist who will develop a strategy for your store. You will need to prepare for each season, holiday, etc. It is important to get the manufacturers to partner with you to help promote their products. Find out what marketing programs/efforts they offer to their customers.

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Connect with Community

Times are changing quickly and differently than in years past where we were able to determine the trajectory. This is a time where we should be thinking of strategic partnerships to expand business and sell more product.

It will be important for OTCs to become a part of the community they sell product in so to create a “genuine� symbiotic relationship. The OTCs need the customers and the customers need the OTCs. That need will be even more so in the next few years if things remain as they are and shelf space in the large retail chains continues to reduce in size.

OTCs should look to give the impression that they care about the customers. There has been a long standing uncomfortable, almost contentious relationship between the OTC customers and the store owners. By finding ways to emerge your stores into the community in which your

store resides, you find a way to bridge the gap and work toward earning loyal customers who are glad to shop in a “neighborhood” store.

Focus on the Time of Year

Have promotions in your store for each holiday or event that is important in your community. Look to bring in activities to draw customers to your store and make sure that your staff is welcoming and knowledgeable about your products.

There are some holidays that are very “hair” oriented for African American women. Valentine’s Day, Easter, Thanksgiving, Christmas, New Year’s Eve; those are big dress up days and hair and nails are big on the list of “things to do to get ready to go.” Next would be special event days, like school picture day, school dances, proms, Mother’s Day, Father’s Day and Church Anniversary days.

Having a manufacturer come in and demonstrate how to create a select number of hairstyles by providing a hair clinic would be a great way to find out what your customers are interested in.

This is something that you might do a couple of weeks before a holiday or special event to help your customers prepare for their big event.

™ ™

Give Back Through Sales

Many communities have women’s organizations that host events; there are women’s shelters and children’s homes. You can create a program where, when a customer purchases their hair care needs they can choose products that can be purchased for a reduced price that would be donated to a charitable organization in the community. Homeless shelters, domestic violence women’s shelters and children’s homes are always in need of personal hygiene products, especially hair care.

Providing a way for people to offer assistance through a purchase is a great way to bring good publicity to your store.

Consider hiring a reputable marketing professional to assist you in developing a plan for each holiday and event. Include social media in your advertising plan. Marketing, public relations and promotions are going to lead the way to prosperity.

Meet Tabitha Odell

Tabitha Odell has been providing exceptional consumer service to the health and beauty industry for more than a decade via Cosmetic Answers, LLC. Cosmetic Answers is the culmination of Tabitha’s extensive experience in risk management, claims management, litigation management, compliance and consumer relations in the health and beauty industry. Visit www.cosmeticanswers.net and www.celebraterelaxedhair.com.

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All your hair can be

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Alexandre Cutait To say that “beauty” is a term understood all around the world is an understatement. It is true that everyone sees it a bit differently, but it is always a desirable, and sought after trait. nuNAAT is a business that aims “to share the long kept beauty ritual of Brazilian women with consumers all over the world,” according to company vice president and managing director, Alexandre Cutait. Here at OTC Beauty Magazine we could not wait to learn more!

전 세계적으로 “뷰티”라는 단어는 절제가된 표현이다. 모든 사람들이 그것을 조금은 다르게 보고 있지만, 모두 원하고 있다는 것만은 사실이다. NuNAAT는 부사장이자 이사로 있는 Alexandre Cutait에 말에 따르면 이회사는 “ 브라질 여성들이 오래 유지해 온 미용 방법을 전세계 소비자들과 공유하기 위한” 목표를 갖고 있는 비즈니스다.

OTC 뷰티 매거진에서 이 회사에 관한 더 자세한 내용을 알아보았다!

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OTC Beauty Magazine (OTC): In your opinion, what is the most interesting aspect of the OTC multicultural beauty industry?

Alexandre Cutait (AC): The growth of the use of natural and organic ingredients in the multicultural beauty arena is exciting. It is more than a trend; it is becoming an integral part of consumer needs. She believes in the goodness of natural ingredients to help bring about beautiful, healthy hair.

OTC 뷰티 매거진 (OTC): OTC 다문화 미용업계의 가장 흥미로운 점은 무엇이라고

OTC: Please share the history of nuNAAT. How did this company come into existence and what is it founded on?

AC: nuNAAT is a division of M.Cassab Group (http://www.mcassab.com. br/en/), a Brazilian company with more than 85 years in the market doing business in many fields, including providing raw materials for the cosmetic, food, animal nutrition, pharmaceutical industry, etc. nuNAAT’s mission is to fuse together nature and science to create an array of products for all types and textures of hair.

수 있도록 도움이 될 것이라 믿고 있습니다.

OTC: What differentiates your company and makes it stand out from similar businesses in the industry?

AC: nuNAAT products are accompanied with intensive research and development and inspired by the natural resources found in Brazil’s rainforest regions.

OTC: What brands make up the nuNAAT product portfolio? Briefly describe each one.

AC: • NAAT Brazilian Keratin Range: NAAT Brazilian Keratin Daily Care Collection is perfect for both restoration, and maintaining perfectly straightened hair in-between professional treatments. Regenerate and strengthen hair fibers while restoring natural shine and softness.

• NAAT Garlic Range: These products have a fresh, clean scent with no garlic smell! NAAT Garlic Magic is developed with garlic extract and will restore your hair to a strong, healthy and natural state. This range is suitable for all hair types; especially for those struggling with fragile, slowto-grow hair.

생각하십니까?

Alexandre Cutait (AC): 다문화 뷰티 분야에서 천연 및 유기농 재료의 사용이 성장하는 것이 흥미롭습니다. 이것은 트랜드 그 이상입니다. 소비자 요구의 아주 중요한 부분이 되고 있는 것이죠. 천연 성분의 장점이 아름답고 건강한 모발을 가질

OTC: nuNAAT의 역사에 관해 설명 부탁 드립니다. 회사는 어떻게 생겼으며 무엇을 바탕으로 설립되었습니까?

AC: nuNAAT는 화장품, 식품, 동물 영양, 제약 산업 등에 원료를 공급하는 것을 포함해 다양한 분야에서 85년 이상 비즈니스를 하고 있는 브라질 회사인 M Cassab 그룹 (http://www.mcassab.com.br/en/)의 한 부서입니다. NuNAAT의 미션은 자연과 과학을 함께 융합하여 모든 타입의 모발을 위한 제품을 만드는 것입니다.

OTC: 귀사가 업계 동종 회사들과 차별화되는 점은 무엇일까요?

AC: nuNAAT 제품은 집중적인 연구 개발로 생산되며 브라질 열대 우림 지역에서 발견되는 천연 자원으로부터 영감을 얻습니다.

OTC: nuNAAT를 구성하는 제품 포트폴리오는 어떻게 됩니까? 각각 간단히 소개 부탁 드립니다.

AC: •

NAAT Brazilian Keratin Range : NAAT Brazilian Keratin Daily Care

Collection 은 다음 미용실 관리 때까지 완벽한 스트레이트 헤어를 유지함은 물론, 모발 복원에 완벽합니다. 자연적인 광택과 부드러움을 복원하는 동안 모발 섬유를 재생 강화시킵니다.

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Manufacturer Profile

•

NAAT Garlic Range : 이 제품들은 마늘 냄새 없이 신선하고 깔끔한 향이

납니다! NAAT Garlic Magic은 마늘 추출물로 개발되었는데 모발을 강하고 건강하며 자연 상태로 복원시켜줄 것입니다. 이 제품들은 모든 모발 타입에 사용할 수 있습니다. 특히 잘 부서지고 성장이 늦은 모발에 좋습니다.

•

NAAT Cream: NAAT Cream은 다양한 종류의 모발 타입에 적합하도록

균형이 맞춰져 있으며, 여러분 개인이 사용하고 있는 고유의 각기 다른 제품들과도 잘 결합이 됩니다. 아르간, 마카데미아, 올리브 오일, 쿠푸아수 버터 외에 다양한 천연 성분들이 풍부하게 함유되어 있으며, 모발의 안에서부터 밖으로 깊은 보습을 줄 수 있는 제품들입니다.

• NAAT Creams: NAAT Creams are balanced to treat various hair types, and best of all you can combine different products to create your very own customized formula. Enriched with a host of natural ingredients including argan, macadamia, olive oil, cupuacu butter and many more, these products work to deeply moisturize the hair from the inside out.

• NuNaat Brazilian Patauá Oil: Our newest line is from the heart of the Brazilian rainforest. nuNAAT blends Patauá Oil and Pracaxi Oil together to create the Ultimate Hydration Moisture Infusion Hair Care System. Rich in omega 3, 6 and 9, this blend of moisturizing ingredients will leave your hair nourished and protected from dryness and breakage.

The result... healthier, more vibrant hair that is full of body.

OTC: Who makes up your main consumer base and how do you specifically cater to this demographic?

AC: We cater to hair texture—African American, Latina and anyone with curly hair textures can benefit from the nuNAAT line of products.

OTC: If you had to pick one product or specific brand that is most symbolic of your company, which would you choose and why?

AC: We pride ourselves on creating rich, moisturizing conditioning treatments.

The foundation of beautiful hair is making sure it has been properly conditioned. The NAAT Cream line of conditioners would be the most symbolic line because it harnesses our passion for natural ingredients and scientific advances in hair care. Each conditioner is blended perfectly to address a variety of consumer hair care needs.

OTC: What is the newest product, innovation or concept this company has developed?

AC: The newest addition to the nuNAAT brand is the Brazilian Patauá Oil range. We are the first multi-textured hair care brand to blend nutrient-rich Patauá Oil, which is rich in Omega 3, 6 and 9. Patauá has deep nourishing properties that are fortified with fatty acids to provide luster and aid in overall hair health. This combination also includes the natural conditioning elements 64

OTC Beauty Magazine June 2016

•

NuNaat Brazilian Patauá Oil: 저희 가장 최신 라인으로 브라질 열대 우림의

중심에서 온 제품이 있습니다. NuNAAT는 궁극적인 보습 주입 헤어 케어 시스템을 만들기 위해서 Patauá 오일과 Pracaxi 오일을 혼합했습니다. 오메가 3와 6, 그리고 9이 풍부하며, 이 보습 성분의 혼합은 당신의 모발을 건조합과 부서짐으로부터 보호하고 모발에 영양을 공급할 것입니다. 그 결과는, 보다 건강하고 생기 넘치는 모발이 될 것입니다.

OTC: 주요 소비자층은 어떻게 되며 이 소비자층을 수용하는 특별한 방법이 있습니까?

AC: 아프리카계 미국인, 라틴계 그리고 곱슬 머리를 갖고 있는 사람이면 누구든 저희 nuNAAT 제품 라인으로부터 혜택을 얻을 수 있도록 그들의 요구를 충족하고 있습니다.

OTC: 귀사를 대표하는 제품이나 브랜드를 하나만 선택하신다면 무엇이며 그 이유는 무엇입니까?

AC: 저희는 풍부하고 충분한 보습 컨디셔닝 트리트먼트를 창조하고 있는 것에 대해 상당히 자부심을 갖고 있습니다. 아름다운 모발의 기초는 적절하게 컨디셔닝이 되고 있는지를 확인하는 것입니다. NAAT Cream 라인의 컨디셔너들이 가장 상징적인 제품인데, 모발 관리에 있어 천연 성분과 과학적 진보를 저희의 열정과 이어주기 때문입니다. 각 컨디셔너는 고객들의 다양한 모발 관리 요구를 해결할 수 있도록 완벽하게 혼합되었습니다.

OTC: 귀사가 개발 중인 최신의 제품, 혁신 혹은 개념은 무엇일까요?

AC: nuNAAT 브랜드의 최신작은Brazilian Patauá Oil입니다. 저희는 영양이 풍부한 Patauá Oil과 오메가 3,6,9를 혼합한 멀티 텍스쳐 헤어 케어의 첫 번째 브랜드입니다.

Patauá는 전반적인 모발 건강에 도움을 주고 광택을 제공하는 지방산이 강화되어

풍부한 영양적 특성을 갖고 있습니다. 이 조합은 또한 모발의 건조함을 방지할 수 있는 보습과 최고의 부드러움을 제공하는 Pracaxi 오일의 천연 컨디셔닝 성분이 포함되어 있습니다. 이 새로운 라인은 5가지 아이템을 포함하고 있습니다: Moisture Infusion No-Lye Relaxer System—Normal & Extra Strength, Revitalizing Sulfate Free Shampoo, Hydration Plus Moisturizing Conditioner, Shine Enhancing Thermal Protect Hair Lotion, Cuticle Protect Wrap Setting Mousse.

OTC: 제품 출시, 사용법 및 일반적인 정보에 관해 고객들과 매장 주인들에게 어떤 교육을 제공하십니까? 웹사이트나 소셜 미디어 채널을 정기적으로 활용하십니까?

AC: nuNAAT는 매장을 방문해서 제품 정보, 샘플 등을 공유하고 제품을 홍보하는

of Pracaxi Oil, which provides maximum softness and moisture to protect hair from dryness. This new range includes 5 items: Moisture Infusion No-Lye Relaxer System—Normal & Extra Strength, Revitalizing Sulfate Free Shampoo, Hydration Plus Moisturizing Conditioner, Shine Enhancing Thermal Protect Hair Lotion, and Cuticle Protect Wrap Setting Mousse.

OTC: How do you keep customers and store owners educated on product releases, uses and general information? Do you utilize your website and/or social media channels regularly?

AC: nuNAAT is excited to have a Global Merchandising team that visits stores to share product information, samples and promote the product. It is important to us to serve our OTC owners, and provide them with the support they need to boost their business. Our consumer engagement program provides daily content across our social media channels domestically and internationally. You can find us on Facebook, Twitter and Instagram.

OTC: What trend have you seen grow the most recently in your sector of the beauty business and how has the company met consumer demand for it?

AC: Natural hair care is here to stay; the increase in African American women wearing their natural hair is beautiful. We continue to educate consumers on the variety of products we have to help with their natural hair care needs.

The newest addition to our product offerings—Brazilian Patauá Oil has been a natural favorite! From twists to rod sets, the product leaves hair with a wonderful shine without build-up.

OTC: What tips do you have for OTC beauty supply storeowners on how to best market your products to consumers? For example, is there a certain place they fit best in the store, or is sampling most beneficial?

AC: Our newest line comes in a beautiful counter display. This display is perfect for giving consumers a visual of the brand, and having access to brochures. Of course we know our consumers are always excited to try before they buy, so we have created samples of our newest items for them to try. Contact your local distributor to have some sent to your store.

OTC: What are the company’s goals for the rest of 2016? Any exciting news or plans you can share?

AC: For the balance of the year we are aimed to support the launch of the Brazilian Patauá Oil line. We are also busy developing new and innovative products to continue to address the needs of our consumers.

글로벌 판매 팀을 보유하고 있어서 기쁘게 생각하고 있습니다. OTC 매장 주인들이 비즈니스를 강화하는데 필요한 지원을 해주는 것은 저희에게는 아주 중요한 일입니다. 저희 소비자 참여 프로그램은 소셜 미디어 채널을 통해 국내 및 국제적으로 매일 콘텐츠를 제공합니다. 페이스 북, 트위터, 인스타 그램에서 저희를 볼 수 있습니다.

OTC: 미용 업계에 귀사의 분야에서 최근 가장 성장을 보이는 트랜드는 무엇이라고 생각하십니까? 또 귀사는 그에 따른 고객들의 수요를 어떻게 충족하십니까?

AC: 네추럴 헤어 케어가 지속될 것입니다. 자연적인 헤어를 그대로 유지하는 아프리카계 미국인 여성들의 증가는 아름답게 보입니다. 소비자들이 원하는 네추럴 헤어 케어를 돕기 위한 다양한 제품에 관해 저희는 지속적으로 그들을 교육시키고 있습니다. 저희 가장 최신 제품인Brazilian Patauá Oil은 인기있는 네추럴 제품으로 성장하고 있습니다! 트위스트부터 로드 세트까지, 이 제품은 모발에 잔여물을 남기지 않으면서도 멋진 광택을 줄 수 있습니다.

OTC: OTC 매장 주인들이 귀사의 제품을 고객들에게 가장 잘 판매할 수 있도록 조언을 하신다면? 예를 들어, 매장에서 귀사의 제품을 배치하기 좋은 특정한 장소가 있을까요? 혹은 샘플 배포가 가장 도움이 될까요?

AC:

저희 최신 제품 라인은 멋진 카운터 디스플레이와 함께 제공됩니다. 이

디스플레이는 고객들이 제품을 직접 보고 제품 홍보 전단지에 접근하기가 아주 수월합니다. 물론 소비자들은 제품을 구매하기 전에 먼저 시험적으로 사용해보는 것을 언제나 좋아한다는 것을 알고 있습니다, 그래서 소비자들이 먼저 시험해 볼 수 있도록 저희 최신 제품들의 샘플도 만들었습니다. 해당 지역 대리점으로 문의하시면 샘플을 보내드립니다.

OTC: 2016년 남은 시간 동안 회사의 목표는 무엇입니까? 공유할 수 있는 흥미로운 소식이나 계획이 있습니까?

AC: 올해 남은 기간 동안 Brazilian Patauá Oil 라인의 출시를 지원하는 것을 목표로 하고 있습니다. 또한 저희 고객들의 요구를 해결할 수 있는 새롭고 혁신적인 제품 개발을 위해 바쁘게 일하고 있습니다.

Company Name: nuNAAT Address: 4000 Hollywood Blvd. Suite 555S Hollywood, FL 33021 Contact Number: 786-539-1715 Website: nunaat.com, patauaoil.com Years in business: 9

회사명: nuNAAT 주소: 4000 Hollywood Blvd. Suite 555S Hollywood, FL 33021 연락처: 786-539-1715 웹사이트: nunaat.com, patauaoil.com 사업 년수: 9

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CLIPPER TIPS Sponsored by Andis Co.

Child Friendly Tools & Tips Cutting kids’ hair can be challenging for some barbers, stylists and at-home clipper cutters. However, some of those challenges stem from choosing the wrong tools and using the wrong techniques. For example, most young children are not comfortable with being in the barbershop in the first place. Then, a barber pulls out a loud clipper and the situation can get even worse. Andis produces a variety of tools that are quiet and can help keep the nervous child customer calm.

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THERAPY TRENDS Cute, Chic

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In an effort to introduce good grooming habits, playful colors and toy-like packaging attract youngsters—both boys and girls— into healthy beauty care habits. Branded lines offer child-friendly versions of some of their adult top sellers. For instance, the formulas are fruity and the packaging looks like a computer icon.

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Among the older tweens and teens, acne is a more serious issue. With 50 million Americans suffering from acne, practically all of them are teenagers. Parents and dermatologists don’t want to over-medicate. Topical, injected or oral medications are the choices of last resort. For young skin, ceramides and hyaluronic ingredients are preferred over cocoa and shea butters which can clog the pores. Even the older kids enjoy cute, chic and busy product collections. As they transition into adulthood, their tastes may become less whimsical and more elegant.

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PERFECTING BEAUTIFUL HAIR OTC Beauty Magazine June 2016

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TONSORIAL TIMES 3 Tips to Beat Ringworm What is ringworm? Ringworm is a contagious infection also called tinea corporis that occurs on the surface of the skin. It is caused by various types of fungus, similar to those that cause athlete’s foot.

The name comes from the characteristic ring that appears on the infected person’s skin. The condition has nothing to do with actual worms. School-age children are commonly affected. Symptoms are ring-shaped rash, itching, burning, scaling and discomfort. This infection can show up on the face or in the beards of men who fail to prevent cross contamination.

Ironically, you will find this infection in young boys more often due to their passion for playing in dirt and avoiding bathing routines.

This infection is not partial to any specific age group or gender so anyone can contract ringworm.

Hair care professionals come across this contagious infection most often when inspecting the heads of young men while they are in our barber chairs. If you provide haircuts for your kids at home, it is vital to inspect your kid’s head for moles, cowlicks, lice and infections before using your tools. If you fail to catch or identify the infection prior to using your tools, fear not; my tips will cure the infection and keep your kids and tools clean and infection free.

1. Prevention is the key • Do not share clothing, towels, or other personal items with anyone infected with ringworm • Minimize close contact with infected people or animals • Keep skin dry and clean • Use a disinfectant for your clippers, combs and all tools • Dry your head and face first, private area then your feet. Yes! In that order!

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2. Treatment • You can get many topical antifungals without a prescription.

Brand names include Micatin, Tinactin, Mycelex and Lamisil.

• Professional products include KitiKiti Scalp & Skin Treatment, and the Ring Worm Remover Anti-Fungal Cream by www.ynzwholesale.com • Defense clothing detergent: Guards all fabrics against MRSA, Staph, Ringworm, Impetigo and Herpes 3. Seek Medical Care • If the infections or lesions do not improve after 1 or 2 weeks of applying over-the-counter antifungal creams, see your doctor for an evaluation. You may need internal medication to help fight the infection. If the affected areas are in a beard and are deep and tender, or if you have a fever or swollen lymph glands, see your doctor as soon as possible.

Credit: WebMD.com for medical advice.

Keep up the good work!

Dwayne Thompson, aka “TheDuncan Barber Kenny “The Professional” Ambassador,” is the for CEO The a National educator theofAndis Fade Club a marketing and Co. He hasLLC, presented classroom promotions company to demonstrations anddesigned platform grow the barbering industry through education at many tradeshows such education and brand management. as Empire Future Professionals, IHS He wears many hatsShow, as the Bronner founder International Hair of TheInternational Barber Academy creator Bros HairTour, Show and of “Themore.

Barbettes,” a term a designed many He brings wealth to femaleand barbers, and the of promote information experience former host ofcutting Against education. the Grain to clipper Radio show, the first barber related radio on Blog Talk Radio.

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He isMagazine, reaching stylists around the world Trade Publication” focused on highlighting through www.ClipperEducation.com, whereproducts, his goal isfranchises, to provide schools andmotivation educatorsand directly connected to the barbering inspiration, education to clipper cutters of all industry. Forlevels. more He information, visit www.tonsorialtimes.com. experience truly is a trailblazer in this industry. is

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RA Cosmetics 100% Mango Scented Shea Butter

Our Body Butter with Mango Scent from RA Cosmetics is 100% all natural and smells incredible. It is full of nourishing and antioxidant rich ingredients. It helps fight signs of aging; relieves dry skin; reduces windburn/ sunburn and frostbite. It is made with nature’s best moisturizers – shea butter and mango scented oil – and is paraben-free. Our Body Butter is a skin must-have and Nature’s gift to your hair and skin.

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Show Report

19th Annual World Natural Hair, Health & Beauty Show Taliah Waajid, Trailblazer of Natural Hair Care Products for Textured Hair, Celebrates 20 Years of Success as a Pioneer and Expert in the Hair Care Industry

Celebrating 20 years in the hair care industry, Taliah Waajid, one of the leading innovators and manufacturers of natural hair care products, presented her 19th annual World Natural Hair, Health & Beauty Show on April 23 – 24 at the Georgia International Convention Center in Atlanta, Ga. As the first, largest and most influential natural hair and beauty show of its kind, the World Natural Hair, Health & Beauty Show offered a greatly needed platform for general consumers to gain invaluable insight and information on the latest trends in natural hair care, techniques, and health and beauty products, and for professionals to refine their skills. The 19-year mainstay also included an array of workshops, presentations, musical entertainment, product demos, celebrities and more. Musiq Soulchild, Angie Stone, and Silento, headlined this year’s event, along with a number of other well-known talent and attractions.

In 1994, Taliah started the World Natural Hair, Health & Beauty Show and has successfully grown the show from just 25 exhibitors and 150 attendees, to 250 exhibitors and over 30,000 attendees from all around the world.

This year’s show featured exhibitors from top brands that participated and showcased their products. Some of the brands

A view of the bustling entrance of the 19th annual show floor

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that exhibited at this year’s event included staples such as Creme of Nature, Shea Moisture, Dark & Lovely, and Taliah Waajid Natural Hair Products, along with our new millennial brands which include Cantu, Mixed Chicks and As I Am. These brands—along with others—unveiled new products, showcased items, hosted giveaways, and more. As a major draw for leaders in a variety of industries, this show was highly regarded for raising the bar in offering high level education, demonstrations and training opportunities, as well as free informational workshops for consumers and professionals alike. Additionally, attendees could learn about the latest in financial wellness, fitness and weight management, fashion forward accessories and apparel, and the newest trends in skincare and makeup.

The event also included The Children’s Corner, The Book Nook, The Men’s Den, Fitness Zone and a Pamper Zone. There were over 30 free consumer workshops on hand, and the best in health, beauty, nutrition and wellness products and services. There were also plenty of opportunities to meet popular celebrities, making it an experience the entire family could enjoy.

World Natural Hair, Health & Beauty Show

The Ampro booth

A vibrant show booth offers show attendees an assortment of jewelry and accessories

Customers are assisted by the friendly attendees at the Eden BodyWorks booth.

Farah pauses for a quick photo while working at the Reshma Femme booth.

One of the hair stylists at the Ecoco booth works on an excited volunteer’s hair.

Courtney and Ashley man the Doo Gro booth.

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Show Report

Andrey, Rachel and Val of Ecoco

Brian Washington and Barbara Hare of Wahl stand ready to greet customers and answer any questions they may have regarding the company and products.

A hairstylist at the Universal Beauty Products booth uses Jamaican Mango & Lime products to artfully style an attendee’s hair.

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A demonstrator examines the As I Am product offerings before getting to work, styling a volunteer’s hair.

World Natural Hair, Health & Beauty Show

A view of the entrance of the expansive Taliah Waajid booth

Bridget and Tia of Bronner Bros. hold up products from the 4 Naturals and Tropical Roots brand.

Sarah English of Beauty Perfection

Morrishane Horton of Creme of Nature interacts with customers within their busy show booth.

Dametria Mustin and Melissa Chanel, Fashion and Lifestyle Blogger as well as member of the “Cantu Crew,� pause for a photo at the busy Cantu booth.

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Show Report

A look at the elaborate SoftSheen– Carson booth, filled with visitors.

Tuan Tu of Colomer shows off a Lottabody product while standing in their fabulous eye-catching booth.

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A Shea Moisture booth visitor joyfully peruses the array of items for sale.

World Natural Hair, Health & Beauty Show

Amber Davis prepares to style a volunteer’s hair beside the Jane Carter Solution booth.

Idowu Etefia of RA Cosmetics pauses for a photo.

Not only is the Nappy Styles booth manned by friendly workers, but a barber is hard at work creating wellgroomed styles as well.

A couple of hair stylists are hard at work at the Luster’s You Be Natural booth.

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업계소식 2016 NFBS 트레이드 쇼 (Trade Show) 불참 선언문 1990년 7월 미주 뷰티 서플라이협회 (NBSDA) 창립 이후 그 맥을 이은 NFBS는 현재 총체적 난국에 처해 있습니다. 협회의 목적과 방향을 망각한 채 급변하는 업계동향에 능동적으로 대처하기 보다는 존립하기에 급급했으며, 트레이드 쇼 또한 진정한 의미는 퇴색되고 단지 협회 재정을 마련하기 위한 수단으로 전락했습니다. 총연합회 운영에 있어서도 이사회와 총회가 서로 균형을 이뤄, 서로 보완, 견제의 기능을 해야 함에도 불구하고 한쪽으로 치우쳐 잘못된 관행의 온상이 되었습니다. 만시지탄이지만 이사회는 비영리 단체로서 총연합회의 존립목적과 방향을 재정립 하고 잘못된 관행을 바로 잡으며 소비자와 소매상, 도매상이 함께 어우러진 뷰티업계의

(불참 협회 회원 및 이사) NFBS 총연합회 이광병 이사장 NFBS 총연합회 중서부 광역협회 홍병길 회장 NFBS 총연합회 정재홍 감사 시카고 협회 견태종 회장 인디애나 협회 양은열 회장 이상용 이사 신시내티 협회 이원갑 회장 노스케롤라이나 협회 조병성 회장 민병학 이사 달라스(North Texas) 협회 Paul Kang 회장

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지속적인 발전을 위한 이정표를 세우기 위해 지난 2 월 워싱턴에서 이사회를 열어 정관개정 및 그 동안의 잘못된 관행을 바로 잡자는데 뜻을 모았습니다. 그러나 현 집행부는 워싱턴 정기이사회를 불법집회로 간주하여 총연합회의 문제를 일신하고 정상화 하려는 이사회의 노력을 비하하고 무력화 시켰습니다. 이에 다음과 같이 연명한 지역협회 회원 및 총연합회 이사들은 이사회에서 예산 심의 및 의결 없이 진행되어지는 트레이드쇼를 불법으로 간주하여 쇼 불참을 선언합니다. 또한 불법적으로 진행하는 NFBS 트레이드쇼로 인해 발생하는 모든 문제에 대해 추후 책임을 물을 것입니다.

뉴욕 뷰티협회 김성이식 회장 이재춘 이사 이원호 이사 내시빌 협회 윤인영 회장 김용근 이사 베이튼루지 협회 박희수 회장 김재영 이사 미시간 협회 이영일 회장 미시시피 협회 이정호 회장 캘리포니아 협회

조지아 아틀란타 협회 김일홍 회장 정상욱 이사 김은호 이사 손영호 이사 펜실베니아 협회 윤원희 회장 오윤근 이사 멤피스 협회 한은섭 회장 세크라멘토 협회 이재덕 회장 남부 버지니아 협회 이광병 회장 뉴저지 뷰티경영인 협회

날짜: 05 월 15 일 2016 년 수 신: NFBS 이사 발 신: 미주 뷰티서플라이 총연합회(NFBS) 제 목: NFBS 총회장 성명서 2016 뉴저지 쇼를 준비하며...

National Federation of Beauty Suppliers Phone: 551-497-0266 Fax:866-997-0911 Email: nfbsusa@gmail.com WWW.NFBS.ORG

존경하는 NFBS 이사님들과 전국의 회원님들 그리고 변함없이 뉴저지 쇼에 참여를 결정해 주신 많은 도매업체 여러분들께, 처음으로 7/9,10 일 양일간에 걸쳐 열리는 뉴저지 쇼를 준비하는데 있어서 여러분들께서 보내주신 많은 격려와 성원 그리고 협조에 대해서 NFBS를 대표해서 총회장으로서 진심으로 감사의 말씀을 드립니다. 또한 이를 준비하기 위해서 어려운 여건 속에서도 생업을 뒤로한 채 정말로 열심히 땀흘리며 헌신봉사 하시고 계신 집행부 부회장님들께도 지면을 통해서 다시하번 깊은 감사의 마음을 전합니다.

비록 이번 뉴저지 쇼를 준비하는 과정이 그리 내부적으로 순탄치 못했고 미숙한 부분도 있었지만, 저희 집행부에서는 NFBS가 오랜 전통의 미주 최대 한인 단체라는 자긍심과 뷰티서플라이 업계 전체와 지금도 생업 전선에서 묵묵히 성실하게 땀흘리시고 계신 전국의 NFBS 회원님들에 대한 무거운 책임감과 NFBS의 대의를 위해서 최선의 노력을 다하고 있습니다. 그런 가운데 참으로 NFBS의 총회장으로서 자괴감을 가질 수 밖에 없는 믿을 수 없는 일들이 벌어졌습니다.

그것은 다름아닌 몇몇 소수의 이사님들이 주축이 되셔서 여러 지역협회장님들과 함께 이번 NFBS 뉴저지 쇼의 불참 선언문을 준비하고 있다는 소문이었습니다.

그러나 이러한 노력에도 불구하고 오히려“뉴저지 쇼 불참 선언문”이라는 도저히 믿어지지 않는 안타깝고 참담한 일이 벌어지게 되었고, 이것만은 어떠한 희생을 치르더라도 꼭 막아야 되었기에 저를 비롯한 부회장단들이 뉴저지 쇼 준비를 위해서 진행하던 모든 일손을 내려 놓고서 몇주일 간 여러분들을 찾아가서 만나거나 전화로 설득하며 제발 쇼 불참 선언만은 중지해 줄것을 그렇게 읍소하고 호소하였지만, 지금 이시간 까지도 여전히 그분들로 부터 쇼 불참 선언 중지에 대한 어떠한 확답도 듣지 못하고 있는게 바로 지금의 상황입니다.

다시한번 NFBS의 총회장으로서 뉴저지 쇼 불참 선언문을 준비하고 계신 여러분들께 중지를 촉구하며 간곡히 호소하는 바입니다. 우리 모두가 NFBS 한가족임을 기억해 주시기를 바랍니다. 우리의 다음 세대를 위해 젊은 집행부가 꿈을 가지고 NFBS 위해 일할수 있도록 이사님들과 뷰티업계 선배님들의 많은 도움 부탁 드립니다. 이번 7/9,10 일 양일에 걸쳐서 열리는 뉴저지 쇼는 NFBS의 근간인 핵심 사업으로써 미주 전역에 계신 우리 NFBS 회원님들이 유일하게 함께 하는 축제와 화합의 장임을 또한 기억해 주시길 바랍니다. 저는 여러분들 또한 NFBS에 대해서 깊은 애정을 갖고 계신 분들임을 아직까지는 믿고 신뢰하고 있기에 희망과 함께 소망의 끈을 놓지 않고 있습니다. 부디 NFBS의 한가족으로써 차마 넘지 말아야 할 선은 넘지 않으시길 간곡히 부탁드리며, 다시한번 NFBS에 대한 여러분들의 애정과 여러분 한분 한분의 양식을 믿고 기대해봅니다.

이러한 소문을 듣고서 많이 놀라고 염려하시는 NFBS 내의 여러 우려의 목소리가 있었고, 심지어 저희 집행부에서 뉴저지 쇼 참여를 독려차 방문한 도매업체 임원진들께서 직접 확인 차원에서 뉴저지 쇼 불참 선언문을 내밀며, 어떻게 된일이냐고 물어 보시고 도대체 어떻게 이런 일이 있을수 있냐고 걱정과 함께 의아해 하시는 모습들을 대할 때, 총회장으로서 부회장님들과 함께 눈과 귀를 의심하며 허탈한 심정을 넘어서 심각한 충격과 수치심에 몸 둘바를 몰라했던 일들이 지금도 기억 속에서 지워지지 않는게 솔직한 심정입니다.

그러나 만의 하나, 혹시라도 여러분들이 넘어서는 안될 극단적인 선택을 하신다면, 그 선택에 대한 모든 책임은 여러분 스스로에게 있음을 또한 기억해 주시기 바랍니다. 저 또한 여러분들의 선택을 지켜보고 그 결과에 따라서 총회장으로서의 책임과 권한을 가지고 NFBS를 지키기 위해서 총회장으로서 중대 결심을 할 것입니다. 극소수 몇몇분이 정치적 여론 몰이로 28년의 역사를 가진 자랑스러운 우리 뷰티 총 연합회에 심각한 위해를 가한 바 이에 따르는 책임은 면치 못할것입니다. 마지막까지 이해를 바라고 대의를 위해 바른 생각으로 돌려 주시기를 바라왔기에 민감한 대응은 참고 자제해 왔지만 이제 이런 해서는 안되는 일을 하신 분들께서는 명단 공개와 함께 책임소재를 반드시 밝힐 것입니다.

“어떻게 이런 일이? 도대체 왜? 꼭 이렇게 까지들 하셔야 하는건지?” 과연 누구를 위하여 이런 상식을 벗어나는 행동을 취해야 하는지. 그러나 상식적으로 도저히 있어서는 안될 일이기에 저와 집행부에서는 설마? 반신반의 하며 이러한 소문의 진상을 파악하게 되었습니다.

끝으로 전국에 계신 NFBS 회원님들과 이번 뉴저지 쇼에 참가하신 도매 업체 여러분들께 말씀드리고 싶고 약속드릴 수 있는 것은, 저희 NFBS 집행부는 저 총회장을 비롯한 부회장단 전체가 작금의 대내외적인 어려움 가운데에도 한치의 흔들림 없이 이번 2016 뉴저지 쇼의 성공을 위해서 최선을 다할 것을 약속드립니다.

세상의 어떤 조직이나 공동체 던지 그 내부의 리더쉽이나 구성원들 간에는 늘 다른 의견들로 인해서 충돌과 잡음이 있을 수 밖에 없다는 건 대부분 인정할 것입니다. 물론 NFBS 내에서도 그러한 이견들로 인해서 때때로 어려움을 겪기도 했던게 사실임을 또한 부인할 수 없을 것입니다.

이미 많은 도매업체들의 호응에 힘입어서 300여개의 전시장 부스가 거의 계약 완료되었을 뿐만 아니라 한국에서도 뷰티 관련 생산 업체 50 여개의 업체가 직접 참여할 정도로 역대 어느 때 보다도 다양한 프로그램과 이벤트를 통해서 알차고 특별한 트레이드쇼로써 여러분들의 기대를 충족시켜 드리기 위해서 만반의 준비가 되어 있음을 말씀드리며 또한 약속드리는 바입니다. 이번 쇼에는 특별히“현대 엘란트라 자동차”를 경품으로 내놓았습니다. 또한 생산 업체와 도매 업체의 후원으로 많은 상품을 경품으로 내놓게 되었습니다. (대표업체: Shea Moisture) 다시한번 이번 뉴저지 쇼가 NFBS의 힘과 저력을 확인 할 수 있는 또한 뷰티 서플라이 업계 전체의 축제의 장이 되도록 변함없는 성원과 참여를 부탁드립니다.

그러기에 그동안 저는 총회장으로서 이러한 이견들로 인한 어려움들을 해소하기 위해서 어느 한편에 치우치지 않고 객관적이고 중립적인 자세를 가지려고 나름 노력하며 소통을 해왔습니다.

그런 가운데 저는 총회장으로서 NFBS 내부에서 갈등과 반목을 거듭하던 매우 민감하고 의견이 첨예한 이슈였던, 전임 총회장이신 유중현 고문님의 거취와 관련해서 비록 제 개인적인 성향에 반하는 일이었지만, 뼈를 깎는 심정으로 유중현 전임 총회장님께 NFBS 고문과 이사직의 사임을 진언드리게 되었고, 유중현 고문님께서도 개인의 명예가 달린 매우 힘든 문제지만, NFBS의 화합과 새로운 젊은 집행부를 위해서 용퇴의 결단을 내리시게 되었습니다. 이러한 대화의 노력과 결단을 내리게 된 이유는 오직 NFBS의 발전적인 미래와 전국의 회원님들을 위한 대의 만을 바라보았기 때문입니다.

감사합니다.

2016.5.16 NFBS 미주 뷰티서플라이 총연합회 총회장 임 종 표

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Industry News

New at Cosmoprof North America – Glamour Me

Glamour Me is a new dedicated beauty lounge located on the show floor inside the Cosmetics & Personal Care Section. The beauty lounge will be open during regular show hours: Sunday, July 24 and Monday, July 25 from 9 am to 6 pm, and on Tuesday, July 26 from 9 am to 3 pm. Each of the eight stations (hair styling, hair too, hair art, makeup, brow, nail, nail art and skincare) will be sponsored by an exhibitor who specializes in that respective category.

Participating exhibitors will be responsible for providing one artist to perform the demo service who will be available for entire 3-days of the show (opening till closing). Product being demoed by exhibitor must be their newest product and/or look for the upcoming season. Attendees can book 30-minute service (mini makeover/tough-ups/product demo) onsite with the hostess inside the Glamour Me lounge during show hours; only one service can be scheduled at a time. Funds collected onsite will be provided to charity [INSPIRE event]. www.cosmoprofnorthamerica.com Features: • Allows exhibitors the opportunity to demonstrate products on the show floor • Allows attendees the ability to discover and experience selected products • The area puts the spotlight on the service aspect of the beauty industry • It brings the high-touch aspect in a B2B environment • Preferred access to our PR and marketing team to maximize your exposure

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Industry News SheaMoisture Launches Call-to-Action to #BreakTheWalls That Divide Beauty Leading natural beauty brand ignites efforts to bring down beauty walls

For 25 years, Richelieu Dennis, founder and CEO of Sundial Brands, and his family have built their business based on one premise: that the beauty industry should fully serve all women. Recently, SheaMoisture, manufactured by Sundial and one of the industry’s fastest-growing brands, launched its first-ever national awareness platform, #BreakTheWalls—a transformative and revolutionary multimedia effort to highlight the divisive constructs of beauty and move towards the inclusive shopping experience that all women deserve. The first phase includes a 60-second short film, a 30-second spot, #BreakTheWalls digital and social assets and behind-the-scenes footage that highlights everyday women and beauty vloggers raising their voices to ask one simple question: “Why is our beauty not reflected in the beauty aisle?”

“I have often said over the last 20 years that the beauty aisle is the last place in America where segregation is still legal, and separating ‘beauty’ from ‘ethnic’ has only served to further perpetuate narrow standards of what is considered beautiful in our industry and our society—which is why we began leading the efforts to break down those walls” said Dennis. “This movement is about so much more than selling shampoo, or lotion, or cosmetics. We’re advancing a mission and vision to change the social dialogue about how we’re looking at beauty as a society and how those archaic structures and views are debilitating to the establishment of new and more inclusive ways of viewing beauty— whether in the images we see or in the aisles that divide.”

SheaMoisture’s call to “break the walls” is the first of its kind in the beauty industry, but has been imperative for the brand since its inception—even taking 16 years for the brand to come to retail shelves because of Dennis’ refusal to conform to traditional merchandising segmentation and his efforts to ensure that women who had been underserved by the beauty industry had ample access to an assortment of products to meet their lifestyle needs. Creating an enhanced and more inclusive beauty experience has been a charge that SheaMoisture has led directly through engagement with its retail partners and with its diverse community of women around their needs and desired experiences— particularly wanting an experience which didn’t ignore or devalue the needs of women with textured hair, whether wavy, curly, kinky or coily.

Aligned with its community engagement approach, the brand issued an open casting call for the film on its social media channels to its community members—affectionately referred to as SheaFam—

who shared their personal hair stories and journeys to self-love and empowerment. The brand also enlisted influential beauty vloggers Naptural85, SunKissAlba, and MahoganyCurls to share their own powerful and inspirational stories in the film.

“With SheaMoisture, we have built a successful brand by recognizing that beauty comes in every hair type, skin tone, shade, and feature, and by honoring the natural beauty of every woman with natural products that address her individual needs and empower her to celebrate her unique journey,” said Dennis. “It is so exciting for us to partner with all of these women who are each, in their own way, leading the conversation with their different stories and common truths about their beauty experiences.”

#BreakTheWalls is an extension of SheaMoisture’s focus on what it has coined as the New General Market and ensuring that all consumers, especially those who have been traditionally underserved, have an enhanced product and shopping experience based on being served according to their needs, not traditional segmentation. This problem-solution approach, defined by inclusion and commonalities via need states, is shifting the way CPG, retail and other consumer companies approach product development, marketing and merchandising to serve all consumers in a much more elevated way. As a result, many retailers have increased efforts to enhance their assortments and merchandising to reflect more inclusion in the near-term, while working with consumers to gain insights and learnings that will help them determine the next level of changes that are ultimately needed to meet their customers’ needs.

“It is also important to recognize our retail partners who— in embracing SheaMoisture, our message of inclusion and our efforts to elevate how all consumers are served in their stores—are indeed embracing the New General Market approach to beauty that is bringing down these arbitrary walls,” said Dennis. “#BreaktheWalls is starting with the beauty industry, but will continue to spur dialogue and action around other societal walls that exist and that serve to divide rather than unite, and this film is only the first of more in exploring these topics.”

SheaMoisture partnered with award-winning creative agency Droga5 to develop the #BreakTheWalls platform and the “Break The Walls” film because of the firm’s ability to understand complicated social issues and constructs, and transform them into compelling, engaging and disruptive calls to action. The effort is both a celebration of the positive changes women are experiencing in the beauty industry and a rallying cry to join together to continue to reshape the beauty landscape—from a dated model of “standardized ideals” to one of inclusive representation at shelf and beyond.

Join SheaMoisture on its journey to #BreakTheWalls and discover how #EveryBodyGetsLove.

For more information and to view the film, please visit www.breakthewalls.com.

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Industry News

Prepare for Fall ’16 Top Beauty Trends with Spilo Be on top of the next season’s trends with Spilo’s game changing tools

Before you know it, fall ’16 will be here in the blink of an eye, so we prepared early. Getting a preview of beauty trends from the runways this past February, our favorite game changing looks include Twiggy Eyelashes, Brushed-up Brows, Tailored Natural Nails and Double-Dutch Hair. Before you even have to ask “how do I…,” we prepared a list of tools needed to accomplish your favorite looks, so you can conquer fall ’16 with ease.

Get the Look: Twiggy Eyelashes

Mehaz Double-Sided Eyelash Applicator Apply your favorite Twiggy themed faux lashes with this exclusive Mehaz designed eyelash applicator. Use the side with precision pointed tips for applying single lashes and the crescent shaped tips for strip lashes.

• 5” applicator • Exclusive design from Mehaz!

• Precision pointed tips for applying single lashes • Crescent shaped tip for applying strip lashes • Stainless steel—safely disinfect without rusting

Get the Look: Tailored Natural Nails Flowery 4-in-1 File Catty

Keep your nails healthy and tailored with the best all-around manicure tool, the 4-in-1 File Catty. Choose from three different fall mood designs on a 180/240 grit inside a sleek, protective case.

• Designs: • Dazzled in Gold • Chevron • Starry Night • Features: 1. Under Nail Clean-Sweep clears out grime under nails 2. Cuticle Push pushes back cuticles 3. Sleek Transparent Case protects nail file 4. Nail Snag Quick Fix lets you file nails with the case closed 88

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Get the Look: Brushed Up Brows

Toolworx Ergonomic Pro Eyebrow Groomer Put down the tweezers and embrace the natural thickness of your eyebrows to achieve the brushed up brows trend. With the Toolworx Ergonomic Pro Eyebrow Groomer, you can keep your brows well-groomed and on-trend.

• Ergonomic design • Easy-to-use and precise • Lifts, trims and shapes • Detachable slide-off comb can be removed to trim stray hairs • High-quality stainless steel • Handy, reusable package • Lifetime guarantee

Get the Look: Double-Dutch Hair

Little Box of Pretty Hair Accessory Toolbox

Get into two of everything this fall: two ponytails, two braided plaits and two buns! The Little Box of Pretty Hair Accessory Toolbox comes with over 200 hair accessories, so that you can accomplish any double-dutch style you choose at home or on-the-go. www.spilo.com • Toolbox contains: • 30 each, Clear and Black Mini Elastics • 25 each, Black and Silver Bobby Pins • 50 each, Bronze Bobby Pins • 25 each, Black and Bronze Hair Pins • 2 Elastic Hair Ties • 2 Premium Quality Sectioning Clips

W E

N

Aloe Oil Complete Hair Treatment This hair treatment oil is a weightless, healing, dry oil that REPAIRS & REVIVES dry, damaged hair.

The non-greasy formula instantly infuses hair with moisture and sheen. It controls frizz and gives hair color and highlights a luminous glow.

• •

•

Weightless, healing, dry oil for damaged hair.

Controls frizz and gives hair color and highlights a luminous glow.

Instantly infuses hair with moisture and sheen.

HEALTHY HAIR

just got sleek!

SPECIAL HAIR REGIMEN OR RECIPE For intense treatment of dry, damaged hair add a few drops of the Aloe Oil Complete Hair Treatment into the conditioner; place a plastic cap over the hair and sit under a warm dryer for 10-15 minutes or leave on hair for 35-45 minutes without heat. Rinse thoroughly and follow with Aloe Oil Moisture Renewal Leave-In daily.

Fantasiahaircare

IC Fantasia

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Industry News

Cosmoprof North America Selected as a 2015 TSNN Top 250 Trade Show Pick

Cosmoprof North America is thrilled to announce that they earned a spot on the 2015 Trade Show News Network (TSNN) Top 250 Trade Show List.

Selected by show management and from data supplied to TSNN, this year consisted of a record number of submissions for consideration as a trade show finalist ranked by net square footage. An award-winning premier international B2B beauty trade show, Cosmoprof North America covers all facets of the industry under one roof and is the largest event of its kind in the United States.

“We are thrilled to be recognized once again by TSNN and to have moved up in the ranking,” says Eric Z. Horn, Trade Show Director, Cosmoprof North America. “With so many events taking place throughout the year, we are thrilled to be among the select few considered.

It is a testament to our teams’ hard work and dedication to continuously innovate and provide the beauty industry with a single-source for all their market needs.”

Boasting close to 30,000 attendees and a record-breaking 1,015 exhibitors from 39 countries, attendees are invited to discover unique brand

launches, product innovations, new channels for distribution, packaging and manufacturing, and network with top industry professionals and retailers. The three-day event, encompassing more than 252,908 square feet, remains the single most important relationship building opportunity in the United States for all sectors of the global beauty industry.

Providing an experience with programs and exhibition that includes perfumery and cosmetics, professional beauty for salon and spa, as well as suppliers, CPNA 2016 will return to the Mandalay Bay Convention Center in Las Vegas, Sunday, July 24 – Tuesday, July 26. CPNA is excited to expand the endless options for brands’ success and interaction with attendees through innovative programs such as the new Discover Green program and unique collaborations that increase visibility to consumers and the industry at large by virtue of relationships with key social influencers. Discover Green is dedicated to eco-friendly, clean, organic, and/or natural products in beauty and comes on the heels of increased consumer awareness of the environmental impact and ingredient safety from products purchased. www.cosmoprofnorthamerica.com

Dream Kids Olive Miracle – Oil Moisturizer

Discover Dream Kids Olive Miracle Highlights from 3 Key Products

Dream Kids Olive Miracle – Miracle Crème

This creamy, feather-light kid’s formula contains the finest Extra Virgin Olive Oil and African Herbs used for generations to strengthen and protect hair. Dream Kids Miracle Crème gently pampers her delicate hair and sensitive scalp to help strengthen, moisturize and condition all day long. It provides daily protection to keep hair strong and beautifully healthy—excellent for all hairstyles.

• TIP: Use this luxurious crème on pony puffs and braids to help reduce breakage and dryness while gently softening hair and boosting healthy shine.

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This anti-breakage detangling moisturizer is both moisture-rich and feather-light, containing the finest Extra Virgin Olive Oil and African Herbs used for generations to strengthen and protect hair. Formulated exclusively for children’s delicate hair and sensitive scalp, Detangling Oil Moisturizer helps reduce breakage while leaving her hair soft, moisturized and manageable.

• TIP: This moisturizer gives hair gentle, daily protection that reduces breakage and relieves dryness. Apply a nickelsized amount the hair and proceed with styling.

Dream Kids Olive Miracle – Smooth Edges

Smooth Edges controls frizz while gently protecting her delicate hair and scalp to help silken, soften and moisturize all day long. This gentle daily formula is created exclusively for kids and contains the finest Extra Virgin Olive Oil and Herbal Extracts to help strengthen and protect hair.

• TIP: Use this slick gel to easily smooth up edges and reduce breakage around the temples. www.africanpridedreamkids.com

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Industry News

The Avalon Organics® Brand Debuts New Look and Enhanced Formulas

Avalon Organics® brand, a beauty brand featuring certified organic personal care products, announces the unveiling of a completely reinvigorated packaging design and brand logo. The new look represents a modern approach to beauty, while also reinforcing the brand’s strong heritage in the natural personal care category. This new direction will be reflected in all of Avalon Organics® personal care offerings including facial care, body care, soap and bath, and hair care products.

For over 30 years the Avalon Organics® brand has strived to continuously perfect formulas, evolve expertise and deliver innovation.

While a majority of the formulas within the newly labeled packages remain unchanged, new products have been developed and several product lines have been reformulated to increase their efficacy.

The fully revamped Avalon Organics® product line has been designed to strengthen benefit communication and improve key formulas, targeting existing consumers as well as the continuously growing segment interested in products that nurture mind, body and soul. For the modern women pursuing a holistic lifestyle of health, wellness and environmental sustainability, Avalon Organics® brand is a trusted and reliable brand deeply rooted in the knowledge that all beauty begins within the Earth.

“We’re thrilled with the new direction the brand is going in. With the updated packaging and revamped formulas, the Avalon Organics® brand will continue to enhance the customer’s experience and lead as a brand with optimal effectiveness while meeting a strict organic standard,” said Julie Marchant-Houle, Vice President and General Manager for Personal Care at The Hain Celestial Group, Inc.

All Avalon Organics® products comply with either the NSF/ANSI 305 Standard for Personal Care Products Containing Organic Ingredients or the USDA National Organic Program standards. All products are free of GMOs, Parabens, Petrolatum, Artificial Colors and Phthalates. www.avalonorganics.com

Connect with Industry Elite and Support a Cause during PBA Beauty Week and CPNA INSPIRE: A Night Celebrating Beauty Entrepreneurs

The Professional Beauty Association (PBA) and Cosmoprof North America (CPNA) host INSPIRE: A Night Celebrating Beauty Entrepreneurs, on Saturday, July 23, 2016, at the Mandalay Bay Convention Center in Las Vegas, NV. The event kicks-off PBA Beauty Week and the CPNA event.

INSPIRE was created to bring beauty professionals together to celebrate the entrepreneurial spirit of the industry. It further allows people in the industry to connect with key influencers and donate to charitable causes. Key executives confirmed include leaders from BSG Cosmoprof, ULTA, Salon Centric and Jinny Beauty Supply. In addition, proceeds from INSPIRE benefit the PBA Foundation, an organization supporting charitable initiatives and the historical preservation of the beauty industry and City of Hope, a world renowned comprehensive cancer treatment and research center.

The all-inclusive INSPIRE ticket covers a networking cocktail reception, dinner and the main entertainment—the Beauty Pitch live competition, a mini Shark Tank-like concept where 6 entrepreneurs will 92

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pitch their companies in front of the audience and an impressive list of celebrity judges.

Those interested in supporting the charity organizations and looking to meet with the esteemed leaders can also participate by bidding on several exclusively created auction items. One auction item is the INSPIRE Power Lunch which gives bidders the option to select from 10 key industry executives for a once in a lifetime business lunch date. Got a shopping habit? Another option up for bid is a Luxury Shopping Spree that includes one of 2 Neiman Marcus shopping packages priced at either $10,000 or $5,000 [provided by Jinny Beauty Supply]. Bidding can be done online in advance or onsite during the event.

For information on the event or to bid on one of the items up for auction, visit: http://inspirecelebration.com/. Tickets are on sale through July 11th so don’t miss your chance to take part in this great event!

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Industry News

Fade Into the Background? No Way! Dark and Lovely’s #LoveMyColor Campaign Empowers Women to Celebrate Their Diversity and Individuality

Dark and Lovely—the brand that has empowered women for more than 40 years, and the first to create hair color specifically for African-American women—is proud to announce the launch of #LoveMyColor, a celebration created for its Fade Resist Rich Conditioning Color. The “life-changing” campaign gives women a platform to not only embrace their beauty, but to highlight their colorful personalities, which make them who they are.

#LOVEMYCOLOR

Dark and Lovely is giving a voice to women everywhere, and encouraging them to visually demonstrate how much they love their color with a usergenerated selfie. By uploading a photo to LoveMyColor.com, users are able to describe what their color means to them, by using terms such as “strong,” “rule-breaking,” and “amazing,” to name a few. After customizing, their photos can then be shared on social media as a means of inspiring others to also share their own celebratory selfies using hashtag #LoveMyColor.

“The provocative #LoveMyColor tagline goes beyond being a witty double entendre for women,” says Michelle Ryan, SVP Marketing, Multi-Cultural Beauty Division, L’Oreal USA. “This Dark and Lovely campaign connects with women on every level; their skin color, hair color, and their colorful lives. The look, tone and feel are authentic and anthemic—we hear her voice, we see her moments, and we believe in the hair color that she believes in.”

MY COLOR IS…

#LoveMyColor also consists of real-life “Hair Dyeries” which is a call to action for consumers to share personal testimonies of the things that make them feel powerful, unique and confident. By visiting LoveMyColor. com, viewers will be able to experience the #LoveMyColor selfie generator, Hair Dyeries and the inspiring anthem video—which highlights seven individual profiles of dynamic women. These women span from fashion bloggers to well-known models, but their commonality is refusing to “fade into the background!”

“The #LoveMyColor campaign is so amazing, because it puts women of color in the forefront,” says Claire Sulmers, Editor-in-Chief, FashionBombDaily.com and Dark and Lovely’s campaign ambassador. “It celebrates the vibrant colors that we possess—from our hair colors to the colors of the shoes we wear. Color is a way of showing our personality, so there was no hesitation for me to show it off with Dark and Lovely!”

Dark and Lovely worked collaboratively with TAG Creative, a boutique NYC-based creative agency, to form this visually stunning, powerful and bold campaign that celebrates real women and their individual styles.

THE COLLECTION

Dark and Lovely’s Fade Resist Rich Conditioning Color is a no-drip crème hair color in a low ammonia formula, designed to both color and condition hair. Now, along with a vibrant new Berry Burgundy shade— that has been added to the 19-shade collection—Fade Resist offers a new extra nourishing conditioner in each package. This creamy, moisture-rich conditioner is infused with Triple Fruit Oils—shea, avocado, and olive oils—for extra nourishment and moisture that help to protect colortreated hair. Specially designed for relaxed and natural hair, Fade Resist provides hair with the nutrients it needs to protect it from color damage, while giving users brilliant color and shine. The color is also so rich and ultra-conditioning that it lasts for up to eight weeks.

Dark and Lovely Fade Resist is available for purchase at Walmart, DarkAndLovely.com and other mass retailers nationwide. To join Dark and Lovely’s #LoveMyColor campaign, visit LoveMyColor.com or follow on Instagram, Facebook, Twitter and YouTube.

Stay in Control with the NEW Rubis ProGrip Tweezer

The Rubis ProGrip Tweezer never misses a hair by combining superior craftsmanship with an innovative non-slip handle design.

Developed in collaboration with highly regarded beauty professionals, the Rubis ProGrip Tweezer is designed to deliver a secure and comfortable grip, allowing for prolonged use with less fatigue. The unique, non-slip grooves are both attractive and performance driven. The high functionality of this tweezer is ideal for professionals, however, home users will also appreciate its comfort and hi-caliber performance.

Rubis is known for manufacturing the world’s finest tweezers and scissors. Their exclusive 45-point production process ensures perfectly

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crafted, expert tools. Constructed of antacid surgical stainless steel, these superior quality implements are finished by hand using a magnifying glass to ensure perfect alignment.

Rubis is exclusively distributed by Spilo Worldwide, a leading manufacturer, importer and international master distributor to the professional beauty industry for over 70 years. www.spilo.com

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Industry News

Topiclear Adds New Items to its Line of Topiclear Skin Tone Body Oils!

The name says it all. Topiclear’s Skin Tone Body Oil is the new fastacting solution for dry skin and uneven skin tone. The major causes of discoloration or dark spots are acne scars and sun damage. Topiclear® is one of the first brands to offer a solution to skin discoloration for more than 20 years. Topiclear® has provided great quality products for the skin and now it introduces a new form of solution to moisturize and even out the skin tone, by using body oils with natural fragrances such as papaya and carrot.

Choose between Topiclear Number One Skin Tone Body Oil for a light fragrance, yet with the power to remove skin discoloration while leaving the skin beautifully smooth, or pick Topiclear Number One Papaya Skin Tone Body Oil that has unique papaya properties to help bring the skin back to an even toned complexion with a healthy look. There is also the option of choosing Topiclear Number One Carrot Skin Tone Body Oil that is made with natural carrot root extract that works on rejuvenating the skin and removing dark spots due to scaring or sun damage.

“All three products are created to take away the worries of having dry uneven toned skin or take away the struggle of having to cover up the dark spots with makeup. Here is a product that works to take all of those problems away!”

The benefit of carrot in Topiclear® products is that it contains vitamin A, which protects from sun damage, and helps with pigmentation, blemishes and uneven skin tone. It also acts as an antioxidant to cell damage, helping slow down the aging of cells. Carrot oils improve skin tone, elasticity and prevent premature wrinkling and dry skin. Papaya has been used to heal skin ailments, such as breakouts, dry skin, cellulite

David Stern Retires from Fantasia Industries

Fantasia Industries wishes to announce that David Stern, National Sales Director, retired at the end of April, after 20 years of faithful service to their corporation.

Following a 3-year service in the United States Navy, David received his hairdresser license and was hired by Alberto Culver in 1964. He went on to work for L’Oreal, Posner Labs and E.T. Browne before coming to Fantasia.

Dave plans on moving to Florida to relax and “go fishing.” He also will enjoy spending time with his new granddaughter.

David will be deeply missed, but we can only feel happy for him after many years of service. Thank you, Dave, for over 50 years of dedication to the beauty industry.

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and premature aging. These claims come from the powerful enzyme found in papaya called peptin. Peptin is a natural digestive enzyme; when applied typically to the skin it helps to even out the skin tone and leave it with a radiant healthy look. While the carrot and papaya help with skin discoloration, what really makes Topiclear® products work is the 2% of hydroquinone. Hydroquinone is an effective, safe treatment for dark spots and hyperpigmentation. It is known in the beauty industry that products containing hydroquinone are usually the most popular amongst consumers facing skin discoloration.

All three products can be easily added to the daily skin cleansing routine before the start of one’s day or before going to bed. Using it daily will ensure rapid results to a beautiful, smooth and even-toned complexion. www.topiclearinc.com

Woodbridge International Closes Sale of van der Hagen to Universal Beauty Products

Woodbridge International, a global mergers and acquisitions firm, is pleased to announce the sale of its client van der Hagen Enterprises, Inc. to Universal Beauty Products, Inc.

Based in Liberty Hill, Texas, van der Hagen manufactures and sells a branded line of traditional wet shave kits and accessories. The company sells its products to over 30,000 retail doors across the country.

Customers include nearly 100 different mass-market, drugstore and supermarket chains, as well as e-commerce companies.

Universal Beauty Products, headquartered in Glendale Height, Illinois, serves the health and personal care products markets. The company’s product portfolio includes lines such as Bald Guyz, which provides special products created for the sensitive skin of the head and face of bald men.

Universal viewed the transaction as synergistic with their focus on the over-the-counter (OTC) personal care products. They were attracted to van der Hagen’s well-established brand, wide mass-retail distribution, and loyal customer following.

Headquartered in New Haven, CT, Woodbridge International, a global M&A firm, was founded in 1993 and has 11 offices in the U.S. and 22 offices abroad.

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Industry News WAHL 5-Star Barber Combo Pairs the Powerful Legend & Hero Together with Premium Design for Best Overall Value Utilize two of WAHL’s Top Tools to Perform Precision Cuts

Wahl Professional introduces the new 5-Star Barber Combo, featuring the Legend clipper and Hero trimmer, available in a premium new black and gold look. The Barber Combo from Wahl combines two essential tools for ease and convenience, a sleek design and top mechanics to deliver a barber duo that’s both modern and mighty.

The 5-Star Barber Combo is an ideal upgrade for the barber-stylist ready to perform superior cuts with endless possibilities.

As the name implies, what makes the 5-Star Legend an exceptional tool is the extended blade slide. This lightweight clipper comes with a unique deep-tooth blade and extended lever that allows for a greater cutting range for precision fading. The Legend clipper is equipped with a powerful v9000 electromagnetic motor, built to provide continuous power for the busy user.

“I use the Legend for tapering, fading and even clipper over comb,” says Master Barber Rick Morin, Wahl Education and Artistic Team (W.E.A.T.) member. “The wedge blade and extended lever makes the

Legend stand apart from other tools, they’re something we haven’t seen before.”

The wedge blade has “crunch blade technology” unique to the 5-Star line. The cutting blade has a curvature that actually picks up the hair, allowing you to execute an even cut every time.

The 5-Star Hero trimmer is powered by a strong rotary motor and is equipped with a t-blade for precision lining, edging and design.

Achieve clean, crisp lines with this sleek, yet sturdy trimmer intended for all hair textures.

“I use the Hero to start my initial line in a bald fade,” says Morin.

The Hero’s powerful motor helps remove the bulk and speed the hair removal when performing a bald fade. Together, barber-stylists gain the Legend and Hero at an overall better value than purchasing the two tools separately.

Any professional comfortable with their clipper techniques will benefit from the Legend clipper and Hero trimmer.

“If you’d like to use the 5-Star Barber Combo but aren’t quite comfortable enough with your clipper techniques, Wahl offers a variety of educational platforms nationwide to help elevate your skill level,” says Wahl Director of Education Laura VanderMoere.

To see a complete calendar listing or learn more about the 5-Star Barber Combo, visit http://www.wahlpro.com.

Creme of Nature Wows at Taliah Waajid World Natural Hair Show Company exhibited at show and welcomed guests to VIP dinner

Creme of Nature made quite an impact at this year’s World Natural Hair, Health and Beauty Show. Their booth was continually packed with visitors eager to learn about their products, and the energy was magnetic.

In addition to the success of their booth during the event, they also enjoyed the company as they hosted around 50 guests at an exclusive VIP dinner on Saturday, April 23rd after show hours. Held at the Optimist in Atlanta, attendees learned about the new Certified Natural Ingredients hair care line and the Moisture-Rich Hair Color launch. www.cremeofnature.com Story courtesy of First and Last PR. Photos courtesy of Turkesha McIvey.

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(left) Guest Sheria Rainey, Revlon Professional Director of Marketing Teneya Gholston, and Revlon Professional’s Regional Sales Manager-Southeast Morrishane Horton enjoying some hair talk before sitting down to Creme of Nature’s Certified Naturals Influencer Dinner at The Optimist in Atlanta.

(above) A show attendee enjoys her new hair products as she poses with Creme of Nature model Chrissy Jones.

(left) Oliver “The Kolor King” Adams applies Creme of Nature Moisture-Rich Hair Color to an attendee.

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BIR Bits

Soomi Park

Tony Award-winning actor Alan Cummings will host the 2016 North American Hairstyling Awards.

The 27th annual NAHA takes place July 24 at the Mandalay Bay Resort & Casino in Las Vegas during PBA Beauty Week. Winners will be announced on PBA’s Facebook page at facebook.com/professionalbeautyassociation, on May 18 at 10 a.m. Visit probeauty.org/naha.

Even beauty tools can benefit from strengthening their cores, according to Fromm, which has given its round brushes a metal makeover.

The new Edge Ahead by Fromm copper core thermal round brushes feature a copper core barrel for even heat distribution. As a result, hair dries faster. Each brush also features an insert bar, which infuses two-in-one technology to blow-dry with ionic benefits, while the 100% pure boar bristle strip grips hair and adds shine.

Visit frommbeauty.com.

Human interaction trumps technology in the minds of customers.

About 83% of U.S. consumers prefer dealing with human beings over digital channels to solve customer service issues, according to new research from Accenture. The report also found that 52% of consumers have switched providers in the past year due to poor customer service, with banks, retailers and cable and satellite television providers being the worst offenders. In the United States, the estimated cost of customer switching due to poor service is $1.6 trillion. Reach the full report at Accenture.com/ GlobalConsumerPulseResearch.

Mary Quinn

Soomi Park has re-joined The Kirschner Group, Inc.’s international sales team as sales representative for Korea, and Mary Quinn joins The Kirschner Group as sales support and customer service specialist, focusing on business in the Midwest, Northeast and Southwest territories.

Soomi has spent more than 25 years in the beauty industry. Mary has more than 15 years’ experience within office administrative roles.

Beauty Pitch, scheduled for Saturday, July 23, during PBA Beauty Week, is a beauty competition that provides companies the opportunity to pitch their businesses to a live audience and an esteemed panel of judges, including celebrity guests, national retailers and consumer editors.

Marking his return after the inaugural event, John Paul Mitchell System’s co-founder and CEO John Paul DeJoria is confirmed as a celebrity judge, along with Deanne Kaczerski, editorial director at Time Inc. Visit beautypitch.com for more details.

The 2016 WellaCares Challenge kicked off March 1.

Through an online competition, a total of $15,000 in grants will be awarded to hairdressers and salon owners who demonstrate compelling dedication to community outreach programs. Since 2013, Wella’s Hairdressers at Heart has awarded a total of $116,000 in grants to salons whose fundraising efforts support causes such as heart disease research, domestic abuse shelters and autism awareness. This year’s prizes range from $7,500 to $2,500 and will help winners put on fundraisers, produce cut-a-thons or benefit a charity in their local communities. Winners will be announced in June 2016. Visit hairdressersatheart.com.

Courtesy of “The Beauty Industry Report.”

The Beauty Industry Report is a monthly newsletter for executives in the professional beauty biz.

For 3 FREE complimentary issues of the “Beauty Industry Report,” please send your request to Lisa Iavello at lisa@bironline.com. Include your name, company name, address, phone number and email address in the email message.

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Show Calendar Ad Index JUNE: 4-6 Premiere Orlando Orlando, FL www.premiereshows.com 5-9 ECRM/EPPS Skin, Bath & Fragrance Haircare & Multicultural Orlando, FL www.ecrm.marketgate.com 11 5th Annual Arizona Natural Hair Expo Tempe, AZ www.aznaturalhairexpo.com 11-13 Hair Expo Australia Melbourne, Australia www.hairexpoaustralia.com 12-13 Texas International Hair and Trade Show Arlington, TX www.texashairshows.com 12-15 ECRM/EPPS International Health & Beauty Tampa, FL www.ecrm.marketgate.com

AFAM Concept Inc. �����������������27, 107 www.afamconcept.com

Inspired Beauty Brands ������������������� 49 www.haskbeauty.com

Queen Helene ����������������������������� 32, 44 www.queenhelene.com

American International ����������������������5 www.aiibeauty.com

International Beauty Exchange ���� 55 www.ibeautyexchange.com

RA Cosmetics ������������������������������ 72, 87 www.racosmetics.com

Andis Co. ��������������������������������������� 23, 68 www.andis.com

J2 Beauty.......................... 95, 109, 111 www.dreamworldproducts.com

SoftSheen-Carson ��������������������������� 15 www.softsheen-carson.com

Beauty Man, LLC �������������������������������� 31

JBC Distributors �������������������������������� 51

Taliah Waajid Natural Hair Products ���������������������������������������������������������������� 35 www.naturalhair.org

www.sunnyislejamaicanblackcastoroil.com

Beauty Perfection ���������11, 13, Insert curlgirlhair.com / sparkscolor.com

JBS Beauty Club �������������������������������� 72

Beauty Ventures ������������������������� 24, 99 www.beautyventures.net

JBS Hair �����������������������������2, 40, 41, 91 www.jbshair.com

Belson ��������������������������������������������������� 53 www.belsonproducts.com

KAB Brands ����������������������������������������� 61 www.aphogee.com

Biocare Labs �������������������������������� 85, 97 www.biocarelabs.com

Kendo, LLC ������������������������������������������ 70 www.tahanatural.com

Brittny Professional ������������������������100 www.dreamworldproducts.com

Liquid Gold Bonding/Lloneau Products ���������������������������������������������� 39 www.liquidgoldbonding.com

Colomer USA �������������������������������� IFC, 1 www.lottabody.com Conair ��������������������������������������������������� 43 www.conair.com Cosmoprof North America ����������� BC www.cosmoprofnorthamerica.com

Diva by Cindy �������������������������������������� 68 www.divabycindy.com

Mitchell Group ������������������������������������ 47 www.mitchellgroupusa.com

25-27 Internatinoal Beauty Show (IBS) Las Vegas Las Vegas, NV www.ibslasvegas.com

Dream World, Inc. ����������������������� 60, 66 www.dreamworldproducts.com

Namaste Laboratories ������������������������8 www.orshaircare.com

Ecoco, Inc. ����������������������������� 29, 45, 69 www.ecocoinc.com

NEOX ���������������������������������������������� 38, 75 www.neoxunited.com

EDEN BodyWorks ��������������������������������7 www.edenbodyworks.com

nuNAAT ������������������������������������������������ 73 www.patauaoil.com

Fantasia Ind. ���������������������������������������� 89 www.fantasiahaircare.com

Oster Prof. Products ������������������������ 59 www.osterpro.com

Helen of Troy ��������������������������������������� 33 www.hotus.com

PBA/COH ��������������������������������������������� 93 www.inspirecelebration.com

House of Cheatham ����������������������������3 www.houseofcheatham.com

PDC Brands ������������������������������ Cover, 9 www.pdcbrandsusa.com

18-21 Cosmobeauté Asia Kuala Lumpur, Malaysia www.cosmobeauteasia.com 23 City of Hope Spirit of Life/Beauty Pitch Las Vegas, NV www.cityofhope.org/giving 23-24 Taliah Waajid World Natural Health & Beauty Expo New York, NY www.newyorknaturalexpo.com 108

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Xtreme Beauty International �� 16, 17 www.xbi.co

Mane Selection ���������������������������������� 50 www.maneselection.com Maranatha Soon Co. ������������������������� 67

6-7 In-Cosmetics Korea Seoul, Korea www.in-cosmeticskorea.com

Wella, The Salon Professional Division of P&G �����������25, IBC, Poster

M&M Products ������������������������������������ 37 www.mmproducts.com

DeMert Brands ����������������������������������� 71 www.demertbrands.com

2 New Orleans Natural Hair Expo New Orleans, LA www.neworleansnaturalhairexpo.com

Universal Beauty Products, Inc. ���� 56 www.universalbeauty.com

Luster Products, Inc. ����������������������101 www.lusterproducts.com

14-16 HBA Global Expo & Conference New York, NY www.hbaexpo.com

JULY:

Ten Pro �������������������������������������������������� 74 www.tenprofessional.com

23-25 Chew’s Multicultural Hair, Skin and Nail Expo Lake Charles, Louisiana www.chewshairaffair.com 24 North American Hairstyling Awards (NAHA) Las Vegas, NV www.probeauty.org/naha

24-26 Cosmoprof North America Las Vegas, NV www.cosmoprofnorthamerica.com

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Reader Feedback Let your voice be heard!

In this segment OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it through email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

1. What products seem to sell the most during “back to school” season in your store? (Tip: Be sure to begin stocking up on those now!) 1. 당신의 매장에서 백투 스쿨 시즌에 가장 많이 판매되는 제품은 무엇입니까? (Tip: 지금 그 제품들을 매장에서판매하기 시작해야 합니다.)

2. Do you hold special sales for this time of year, especially on children’s products? If so, are your promotions successful?

2. 올해 특별히 아동용 제품에 관한 스페셜 세일을 한 적이 있습니까? 있었다면, 프로모션은 성공적이었습니까?

3. Do you have any tips to share with fellow store owners on effective inventory techniques you have found and utilize?

3. 당신이 사용하는 효과적인 재고 방법에 관해 동료 매장 주인들과 공유할 수 있는 팁이 있습니까?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name(성함)_____________________________ Store Name (스토어 이름) ___________________ State (주) _______________________________ 110

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Mail this form to: OTC Beauty Magazine, Attn: Editorial Dept.

3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

보내실곳:

OTC Beauty Magazine, Attn: Editorial Dept.

3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

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Go RED with Clairol Professional Textures & Tones

The Clairol Professional Textures & Tones collection, designed by African American hairstylists, offers vibrant new permanent hair color shades while nurturing hair with natural ingredients of jojoba and 5 botanical extracts. From rich browns to gorgeous caramel tones, the shades of the entire collection provide an indulgent moisture-rich color boost without the damage.

Clairol Professional Textures & Tones is proud to introduce two new bold and vibrant hair color shades. The latest additions to the palette feature ‘Fire’ (5RR) which is a bright cherry red that is neither too warm nor too cool, and ‘Cognac’ (4C), a beautiful red-orange which creates a striking rich copper tone when applied on darker levels of hair. The two new Textures and Tones red shades create a more saturated color result, which is ideal for consumers with naturally darker hair that desire a more noticeable change.

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The Clairol Professional Textures & Tones new shade offerings proudly: • Use a luxurious hair color and conditioning system with NO ammonia, formulated with jojoba and 5 botanical extracts; providing gentle color whether hair is natural or relaxed • Create a more saturated red color result as heavier pigmentation helps deposit more tone to achieve long lasting vibrant, bold color results • Provide up to 100% gray coverage • Deliver proven conditioning; leaving hair feeling moisturized and full of shine These Clairol Professional Textures & Tones new shades are available at your local beauty store beginning in July 2016. For more information, visit www.clairolprofessional.com or call (800) 221-4900.

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JULY 2016

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