The Hair Issue OTC July 2016

July 2016 | $6.00 The Hair Issue

HAIR CARE

for all textures Jinny Corp.

1st Annual Sales Meeting

Got Business Manners?

OTC Beauty Magazine July 2016

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OTC Beauty Magazine July 2016

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CONTENTS July 2016

in this issue

Editorial Letter ����������������������� 10 Hair Help 모발을 위한 조언

Expert Advice ������������������������� 12 At-Home Hair Coloring Hints 가정에서의 머리 염색 요령

Marketplace ���������������������������� 18 A Hair Thing

How Should You Sell It? ���� 24 Deep Conditioning 어떻게 판매할 것인가? 이 달의 판매 초점은, 딥 컨디셔닝

Notes From the Natural Nation ������������������������ 57 Essential Multi-Purpose Oils for Summer Hair: Natural, Relaxed or Color-Treated

Feature Article

Natural Hair Now! Healthy Hair is Where it’s At �������������������������������� 60

by Teneya Gholston The natural hair movement has given consumers a whole new reason to embrace their natural beauty, as seen in incredible hairstyle experimentation and expression. New naturals all want the same thing: healthy hair that shows off their unique style and plays up the texture. As the industry leaders, it is up to us to identify where these needs are, offer education and create products that will help them on their natural hair journey.

지금은 네추럴 헤어 시대! 건강한 모발 만들기 네추럴 헤어 동향은 놀라운 헤어 스타일의 실험과 표현을 통해 볼 수 있듯이, 소비자들이 그들의 자연적인 아름다움을 포용할 수 있는 새로운 이유를 부여하고 있다. 그들의 독특한 스타일을 자랑하고 특유의 텍스처를 강조할 수 있는 건강한 모발을 원한다. 업계 리더로서, 이런 요구들이 어디에 있는지를 찾고, 소비자들이 그들의 자연 모발을 건강하게 유지하는데 도움이 될 수 있는 교육을 제공하며 제품을

Clipper Tips ����������������������������� 70

생산하는 것은 우리들의 몫이다.

Clipper Envy – The Cordless Envy™ Li

Jinny News

Therapy Trends ��������������������� 72 The Global Road to Anti-Aging Hair

Tonsorial Times ..................... 74

Jinny Corp. 1st Annual Sales Meeting ��������������80 Jinny Corp. hosted their 1st annual sales meeting, linking manufacturers and sales managers, June 11-12. This inaugural event welcomed valued industry vendors to beautiful Hollywood, Fla. for a weekend of relationship building and successful sales planning.

Remove Ear and Nose Hair Easily

Industry News ����������������������� 92

BIR Bits ����������������������������������� 106 Coupons ������������������������������� 109 Show Calendar ������������������ 116 Ad Index �������������������������������� 116 Reader Feedback ������������ 118 Product Spotlight ������������� 120 Jamaican Mango & Lime™ Pure Naturals with SmoothMoisture™ 4

OTC Beauty Magazine July 2016

On The Cover

Pamper hair with a full line of products formulated with certified natural ingredients that leave hair healthy and nourished. Customers can choose from formulas enriched with coconut milk which detangles and conditions; ultramoisturizing mango & shea butter; and acai berry & keratin that strengthens and repairs. www.cremeofnature.com

OTC Beauty Magazine July 2016

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CONTENTS July 2016

Knowledge To Know

How to Promote and Stimulate Natural Hair Growth ������������ 30

by Dr. Edward Tony Lloneau It has not been proven that any product applied externally to the hair or scalp can promote, stimulate or accelerate natural hair growth. Therefore, rather than buy products that claim to grow hair, invest your money in products that will reconstruct and maintain the existing hair. Regular healthy maintenance of tresses is vital as well.

네추럴헤어 기르는 법 모발이나 두피에 사용하여 네추럴헤어 성장을 촉진, 유도, 혹은 용이하게 할 수 있는 제품의 존재는 아직 입증된 적이 없다. 그래서, 새로운 모발을 길러준다고 주장하는 제품들에 돈을 낭비하기 전에, 현존하고 있는 머리카락을 재건하고 관리하는 제품에 투자하는 것이 바람직하다.

Helping the Customer Whose Family has Different Textures ������������������ 34

by Taliah Waajid If a customer comes into your store and has a family with varying hair textures, think of it as an opportunity to make additional sales. This gives you, the store owner, the chance to sell them a diverse array of products that will accommodate the textures of their family and up your sales.

가족이 각자 다른 모발 텍스쳐를 가진 고객에게 도움을 주는 방법 만일 당신의 매장을 찾은 고객이 다양한 모발 텍스쳐를 가진 가족에 속한다면, 이것을 추가 판매를 올릴 수 있는 기회로 생각해라. 이것은 가족 구성원들의 여러 모발 텍스쳐를 수용할 수 있는 다양한 제품을 판매할 수 있는 기회인 것이다.

Entrepreneurs to be Celebrated During Beauty Pitch 2016® Live Competition and Inspire Event �������������������������������������������������� 40 Courtesy of Cosmoprof North America The entrepreneur spirit is alive and well in the beauty industry. This fact is evident in the successful return of the BEAUTY PITCH 2016® live entrepreneur competition. Held Saturday, July 23, Beauty Pitch™ 2016 is part of INSPIRE: A Night Celebrating Beauty Entrepreneurs, which kicks off the Professional Beauty Association’s (PBA) Beauty Week and Cosmoprof North America’s (CPNA) trade show. Learn all about the event here.

Beauty Pitch 2016® 라이브 경연과 이벤트 미용 업계에는 기업가 정신이 아주 잘 살아 있다. BEAUTY PITCH 2016® 라이브 기업가 경연 행사의 성공적인 복귀가 이것을 증명한다. 7월23일 토요일에 열리는 Beauty Pitch™ 2016은 INSPIRE의 일환이다: A Night Celebrating Beauty Entrepreneurs가 미용 전문인 협회(PBA) beauty week와 Cosmoprof North America (CPNA) 쇼의 시작을 알린다. 이 행사에 대해 좀더 자세히 알아보도록 하자.

Business Tips

Got Business Manners? ������������������������ 46

by Kate Zabriskie At one time or another, most consumers—including you—have had the unpleasant experience of being treated rudely, ignored or abandoned altogether by people whose job it is to provide you with a given product or service. Here are five suggestions for adding social niceties and common courtesy back into your customer service practices.

비즈니스 매너를 갖추고 계십니까? 누구나 한 번쯤, 여러분을 포함한 대다수의 고객이 특정 제품이나 서비스를 제공하는 업무를 맡은 사람들에게 무례한 대우를 받거나 무시 또는 버림받은 듯한 취급을 받는 불쾌한 경험을 겪었을 것입니다. 고객 서비스 실천으로 돌아가기 위한, 사회적 설명과 당연한 예의에 대한 다섯 가지 제안이 여기에 있습니다.

7 Essential Qualities of an Effective Leader ��������������������������� 50

by Jessica Brinkman Nearly 50 qualities have been attributed to great, effective leaders.

However, seven of those stand out as the most important. Explore them here!

효과적 지도자의 7 가지 필수 자질 훌륭하고 효과적인 지도자를 위한 50여가지에 가까운 자질들이 있다. 그러나, 이들 중 7가지는 가장 중요한 것으로 대표된다. 어떤 것들이 있는지 살펴보도록 하자.

Manufacturer Profile

High Ridge Brands ������������������������������������� 62 When it comes to personal care items there isn’t a one-size-fits-all product that meets the unique needs of all your customers; they love choices. High Ridge Brands has tapped into this secret and caters to that liking with a compelling portfolio of brands focused in hair care and skin cleansing, including Zest, Coast, Alberto VO5, White Rain, LA Looks, Rave, Salon Grafix, High Beams, Thicker Fuller Hair, and Zero Frizz. OTC Beauty Magazine spoke with company CEO James Daniels to learn more.

퍼스널 케어 아이템에 관해 얘기하자면, 모든 고객의 독특한 요구 사항을 충족시킬 수 있는 제품은 없다. 소비자들은 선택하는 것을 좋아한다. High Ridge Brands는 이런 비밀스러움을 활용해서Zest, Coast, Alberto VO5, White Rain, LA Looks, Rave, Salon Grafix, High Beams, Thicker Fuller Hair, 그리고 Zero Frizz 등 헤어 케어와 스킨 클렌징에 중점을 둔 강력한 브랜드 포트폴리오와 연결해 왔다. OTC 뷰티 매거진은 이 업체의 CEO 인 James Daniel과 얘기 나눠 보았다.

Beauty Ambassador Styling Tools Beauty Ambassador Article ��������������������������������������������������������������� 54

Speaking of HAIR

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OTC Beauty Magazine July 2016

OTC Beauty Magazine July 2016

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™

CEO:

Ann Jhin

Editor:

Haley McNeal editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Editor:

Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Art Director:

Anthony Camacho support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Carla Alexander Jessica Brinkman Cosmoprof North America Teneya Gholston Dr. Edward Tony Lloneau Stephanie McLemore Taliah Waajid Emma Young Kate Zabriskie

Columnists:

Kenny Duncan Elayne McClaine Dwayne Thompson

™

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340.

Cover price is $6.00.

OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 8

OTC Beauty Magazine July 2016

Editorial Letter

Hair Help

모발을 위한 조언

These days it seems the biggest beauty concern I face is hair health. This Georgia humidity has my frizz is overdrive, so between trying to combat the weather elements and keep my hair looking sleek and shiny, my tresses suffer a good bit of heat exposure. A religious hair dryer and straightener user, my hair has seen its fair share of split ends and dryness, but I strive to keep it conditioned well and trimmed.

I’m sure the same is true for many of your customers. No matter the individual stressors their hair battles, they have to find their own recipe for hair nourishment. As their local beauty supplier you can be the one to provide them with these items. As always, we here at OTC Beauty Magazine have gathered for you an array of new and exciting beauty items to stock your shelves with—which can be found in our Marketplace section on page 18. We also have a wealth of beneficial information on keeping hair healthy, dealing with varying hair textures within one household, and tips on how to successfully apply hair color at home. This truly is an issue you don’t want to miss!

For the business side of your establishment, in this issue we have included tips on how to be an effective leader, and knowledge on what manners are good to have in order to cultivate, and not harm, relationships with customers. So no matter what you may need assistance with—whether it be a hair concern or business matter—we have you covered.

요즘 제가 염려하는 가장 큰 미용적인 문제는 모발 건강인 것 같습니다. 이 곳 Georgia의 습도는 모발의 곱슬함을 더 심하게 만들어서, 저는 요즘 이런 날씨 조건에 맞서 싸우면서 제 모발을 매끄럽고 윤기 있게 보이도록 애를 쓰고 있습니다. 제 머리카락은 상당히 많은 열에 노출되어 고생하고 있습니다. 헤어 드라이어와 스트레이트너를 종교처럼 믿고 사용하는 동안 내 모발은 당연히 더욱 건조해지고 끝이 갈라졌습니다. 그러나, 저는 꾸준히 컨디셔닝을 하면서 모발의 끝을 손질해주고 있습니다.

여러분의 고객들 중 많은 사람들도 분명 저와 같을 것입니다. 각자의 모발에 관한

스트레스 요인이 무엇이든, 그들은 모발 영양을 위해 자신에게 맞는 방법을 찾아야만 합니다. 그들이 이용하는 뷰티서플라이로서, 여러분은 이런 문제를 해결할 수 있는 제품들을 제공할 수가 있습니다. 늘 그렇듯이, 여기 OTC 뷰티 매거진에, 여러분의 진열대를 채울 수 있는 새롭고 흥미로운 다양한 제품들을 모아봤습니다. – 페이지 18 마켓 플레이스 섹션에서 자세한 내용을 볼 수 있습니다. 또한, 우리는 모발의 건강을 유지하는데 도움이 되는 풍부한 정보들을 포함시켰으며, 이 정보들은 한 가정 안에서도 다양한 모발 형태를 모두 만족시킬 수 있는 것들이고, 가정에서 성공적으로 헤어 컬러를 해결할 수 있는 팁 또한 포함되어 있습니다. 이번 호는 특별히 더욱 여러분이 놓치고 싶지 않을 것입니다!

여러분 매장의 사업적인 측면에 관해서는, 효과적인 리더가 되는 방법, 고객들과 관계를

키우는 방법 등이 포함되어 있습니다. 여러분이 필요로 하는 도움이 무엇이든 – 그것이 모발에 관한 것이든 사업적인 문제이든 – 저희가 그 모두를 이번 호에 담아보았습니다.

Editor, hmcneal@otcbeautymagazine.com 10

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Expert Advice

By Stephanie McLemore

At-Home Hair Coloring Hints An industry expert from Dark and Lovely’s Style Squad shares tips for getting healthy hair color just right.

가정에서의 머리 염색 요령 업계 전문가가 전하는 건강한 머리 염색을 위한 Dark and Lovely’s Style Squad 비법.

For many of your customers, dying their own hair may be a daunting and even stressful task. From choosing the correct color to making sure the dye they choose has ingredients that are beneficial to their hair and not damaging, it is easy to see where they could be a little overwhelmed.

To help you be prepared for any questions they may ask you, Stephanie McLemore of Dark and Lovely’s Style Squad answers key questions here.

대다수 고객에게 직접 머리를 염색하는 것은 벅차고 스트레스 받는 일이 될 수

1. Are there some colors of hair dye that work best for naturally dark hair?

1. 자연 검정 모발에 가장 적합한 염색약 색상이 있나요?

있습니다. 알맞은 색상을 고르는 것부터 이들이 선택한 염색약이 모발에 유익하 고 손상을 일으키지 않는 성분임을 확인하는 과정이 쉽지는 않습니다. 고객의 질 문에 응답할 수 있도록, Dark and Lovely’s Style Squad의 스테파니 맥레모 어 씨가 여러분을 위해 이곳에 주요 질의응답을 해주셨습니다.

네, 특히 자연 검정 모발을 위해 만들어진 효과 높은 염색제를 확인하세요. 주

Yes, check for hi-impact hair color specifically made for naturally dark hair. Great colors include: burgundy, spicy red, copper and golden blonde. Our Dark & Lovely Go Intense Permanent Hair Color that is hiimpact, hi-care color with olive oil that works on dark hair.

요 색상은 다음과 같습니다: 버건디, 스파이시 레드, 적갈색 및 황금색. 저희의

2. If I want to go super light (thinking blonde) are there any steps I must take before applying the actual dye?

2. 슈퍼 라이트(금발로 판단됨)를 원하는 경우, 실제 염색약을 바 르기 전에 따라야 하는 단계가 있나요?

Make sure to give yourself a deep conditioning treatment. Deep conditioning helps to smooth the cuticle on the hair strands, which allows the color to take well and last longer. Use treatments with nourishing ingredients such as avocado and olive oils. One choice is Dark & Lovely’s Fade Resist Luminous Blonde with new extra nourishing conditioner infused with 3 fruit oils—shea, avocado and olive—to provide intense nourishment from root to tip.

3. Are there any ingredients that are especially beneficial that I should look for on the box?

Look for added moisture that is infused in the color such as shea butter, avocado, and olive oil. These three oils are very nourishing to the strands.

The best part, the hair shaft is getting this nourishment via the hair color while the cuticles are open, which allows the deepest penetration of conditioning and moisture.

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OTC Beauty Magazine July 2016

Dark & Lovely Go Intense Permanent Hair Color는 검정 모발에 효과적인 올 리브 오일로, 케어 효능이 좋은 색상입니다.

딥 컨디셔닝 트리트먼트를 해야 합니다. 딥 컨디셔닝은 모발의 큐티클을 부드 럽게 해주며, 모발 색상을 건강하고 더욱 오래 지속되게 해줍니다. 아보카도 및 올리브 오일 등 영양 성분이 들어간 트리트먼트를 사용하세요. 3가지 과일 오 일인 시어, 아보카도 및 올리브가 함유된 새로운 특별 영양 컨디셔너 Dark & Lovely’s Fade Resist Luminous Blonde는 뿌리부터 머리 끝까지 강력한 영 양을 제공합니다.

3. 제가 상자에서 찾아봐야 하는, 특히나 모발에 유익한 성분이 있나요? 시어 버터, 아보카도 및 올리브 오일 등 염색에 포함된 별도의 모이스처를 확인 하세요. 이 세 가지 오일은 머리카락에 큰 영양을 제공합니다. 가장 중요한 부분 인 모간은 머리 염색제를 통해 영양을 받는 동시에 큐티클이 열리는데, 이때 컨 디션 및 수분이 가장 깊이 침투할 수 있습니다.

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4. Is ammonia a good or bad ingredient for hair dyes?

The purpose of ammonia is to open the hair cuticle so that it can absorb the hair color easily. Therefore it is important to use hair colors that have just the right amount of ammonia, as well as conditioning properties to provide any lost moisture from the ammonia. Dark & Lovely has taken the health of your hair into consideration by infusing moisture into the strands while the ammonia in the color is helping to change the pigment, and still leaves the hair’s fibers conditioned. The end result is healthy, shiny and beautiful hair with great, vibrant color.

5. Can dying my hair dry it out? If so, what are some suggestions for keeping it moisturized while still enjoying my new color?

Give yourself a hot oil treatment as well as a deep conditioning treatment every two weeks. Also, you can visit your professional stylist for a trim at least every 6 to 8 weeks.

6. What other important tips would you like to share for getting the perfect hair color at-home?

READ the manufacturer’s directions before you start, and make sure to part your hair in small sections for easy application. Have fun! Hair color should be something you enjoy. Lastly, try using Go Intense or Fade Resist color by Dark & Lovely.

4. 암모니아는 머리 염색에 좋은 성분인가요 아니면 나쁜 성분인가요? 암모니아의 목적은 모발의 큐티클을 열어서 쉽게 염색제가 흡수할 수 있도록 하는 것입니다. 따라서, 알맞은 암 모니아 양을 보유하고 있는 염색제를 사용하는 것과 암모니아로 잃어버린 수분을 제공하는 컨디셔닝 성분이 있 는 염색제를 사용하는 것이 중요합니다. Dark & Lovely는 머리카락에 수분을 채워서 모발의 건강을 고려하며, 염색제의 암모니아는 착색이 바뀌도록 하고, 계속해서 모발의 섬유 상태를 유지시킵니다. 결국은 훌륭하고 생생 한 컬러와 함께, 건강하고 빛나는 아름다운 모발을 갖게 됩니다.

5. 모발이 완전히 건조해질 수 있나요? 만약 그렇다면, 새로운 색을 유지하면서 수분을 지 속시킬 수 있는 몇 가지 방법이 있나요?

2주마다 딥 컨디셔닝 트리트먼트와 핫 오일 트리트먼트를 사용하세요. 또한, 최소 6~8주마다 전문 스타일리스 트에게 커트를 받으세요.

6. 가정에서 완벽한 염색을 할 수 있도록, 알려주고 싶은 다른 중요한 팁이 있나요? 시작하기에 앞서 제조업체의 지침서를 읽은 후, 쉬운 도포용 도구로 모발을 작은 부분으로 나누세요. 즐겁게 염 색하시길 바랍니다! 분명 염색을 즐길 수 있게 되실 겁니다. 마지막으로, Dark & Lovely의 Go Intense or Fade Resist 염색제도 사용해보시길 바랍니다.

Meet Stephanie McLemore

Stephanie is a goal driven self-starter who has 20+ years’ experience in the beauty industry. McLemore believes in building a legacy of skilled professionals. As a Licensed Cosmetology Educator she stresses customer care, hair care, creativity and customer satisfaction. McLemore is a L’Oreal SoftSheen-Carson Lead Educator, Style Squad member, Cosmetology Educator and Celebrity Stylist. She is also Certified as a Makeup Artist, and a Licensed Esthetician. Having these merits has qualified her as a well-rounded beauty expert.

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M A R K E T PLACE

A HAIR THING

Especially in our industry, hair is BIG business. There are new products continuously hitting the market, and they all work to nourish, strengthen, elongate, add shine and more to hair—each in their own unique way. This month we are celebrating a few of the hottest items in this niche product selection

What Mascara?

Your customers’ eyelashes may not come to your mind at first when thinking of hair care, but they need attention too. Godefroy’s 28 Day Mascara Singles are perfect for POP sales! These single application packs tint eyelashes from root to tip, and color lasts for at least 4 weeks. Shoppers can ditch their mascara thanks to this non-toxic, waterproof formula. www.godefroybeauty.com 18

OTC Beauty Magazine July 2016

Discover EDEN The unique formula of EDEN BodyWorks’ Peppermint & Tea Tree All Natural Hair Oil strengthens hair to prevent breakage, leaving it silky and full of shine. Peppermint & Tea Tree essential oils decrease dandruff and itchy scalp without oily buildup. It is perfect for use on all hair types, and boasts an invigorating fresh smell. www.EDENBodyWorks.com

Knot Free Forever Take the pain and time out of detangling hair with Sunny Isle Jamaican Black Castor Oil Knot Free Forever Natural Leave In Detanlger. It is infused with authentic Jamaican Black Castor Oil, formulated especially for naturally curly hair, and leaves hair shinier, healthier and knot-free‌forever! www.JamaicanBlackCastorOil.com

Inch by Inch Get tough! Strengthening curls to withstand wear and tear is an essential step to saving the length your customers have grown. Dark and Lovely Au Naturale Length Retention Inch by Inch Strengthening Balm is a leave-in treatment that helps target and rebuild weak areas of the hair while replenishing softness. www.softsheen-carson.com

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M A R K E T PLACE

Blow Dry Faster They say two is better than one, and this product proves that statement true.

HASK Essentials’ Express Blow Dry Spray is a lightweight, dual-phase spray that accelerates the hair drying process by evaporating water. It also leaves hair detangled, polished and static free. Your customers can protect against heatstyling stress and save time with this perfect pink pre-blow drying accessory. www.haskbeauty.com

Curls Galore Your customers can rock their curls with confidence using Twirling Custard, a moisturizing defining curl styling jelly that delivers long-lasting hold for crunch-less curls with Exotic Shine™. This Creme of Nature product eliminates the frizz of unruly curls, which is something all fashionistas love. www.cremeofnature.com

2-IN-1 In a society where time is of the essence more than ever before, a 2-in-1 product is gladly embraced. The Shea-Coco Conditioning CoWash is an intense daily leave-in conditioner and co-wash that penetrates the hair shaft to protect hair from damage while deeply conditioning. It also helps keep hair moisturized without shrinkage, and can be used on all types of curly hair textures. www.naturalhair.org

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M A R K E T PLACE

Argan Smooth Tame and control edges and hairlines with Argan Smooth Smooth and Straight Edges.

Perfect for use all over the head, it helps create a smooth, even finish for ponytails, or use just a dab to elongate and hold wispy spikes.

Product is alcohol-free and argan-infused. www.argansmooth.com

Keratin Rescue Clairol Professional has declared: Whatever the damage…iThrive™. Their Keratin Rescue System (the Conditioner is shown here) is specifically formulated with IntenseCURE™ to revive dry and damaged hair. The system creates a layer of protection around each hair strand, and regular use provides lasting moisturization, strength and protection from damage. It is color safe. www.clairolpro.com

Frizz Fighter Coconut is a hot product scent at the moment, so stock up on this flavor of items while the customer demand is there.

One example is the GroHealthy Shea & Coconut Flat Out Frizz Fighter. It works to help repair, rebuild and moisturize tresses, while imparting a tropical fragrance. www.mmproducts.com

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How should you sell it?

This month’s focus is...

Deep Conditioning!

Dry, brittle hair is something many of your customers deal with, and something they actively strive to overcome. Moisturization is key to this, and as a good way to get that much-needed hair TLC many turn to deep conditioners. Let’s find out why.

Why is deep conditioning important for healthy hair?

How do you recommend using this kind of product?

“Deep conditioning is important for healthy hair because it provides dry, damaged and parched hair with much needed moisturization. Treating oneself to a deep conditioner once a week can provide deep conditioning and moisturizing to hair that requires extra help. The best way to use deep conditioners is to leave them on for much longer than a traditional conditioner. They need time to work on the hair and provide you with the best results. Apply and put on a shower cap for about 10 minutes for maximum benefits.”

Melani Heller, Product Development Director Inspired Beauty Brands www.inspiredbeauty.com

“Adding a deep conditioning treatment to your hair maintenance routine is a great way to increase the overall health of your hair. Deep conditioning treatments or masks can address issues including shedding, dryness or adding nourishment to the hair. Treatments and masks should be used every two to three weeks after shampooing.

Starting deep conditioning is an excellent way to jumpstart your healthy hair program. Be sure to follow the directions on the packaging for best results.”

Alexandre Cutait, Vice President and Managing Director nuNAAT Inc. www.nunaat.com

“Coming from the brutal winter months that cause dry and brittle ends, it is extremely important that we revive our hair for the months moving forward. Completing a deep conditioning treatment using products such as Hawaiian Silky 14-In-1 Miracles Natural Apple Cider Vinegar Hair Yogurt Intensive Treatment twice a month revives and nourishes hair from roots to the ends. This will ensure smoothness as well as promote growth while stimulating natural shine.”

Afua Odame, Marketing Sales Representative AFAM Concept, Inc. www.jflabs.com

If you have input you’d like to share regarding this question, send an email to editor@otcbeautymagazine.com.

Your response could be featured in the August issue!

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어떻게 판매할 것인가? 이 달의 판매 초점은 ...

딥 컨디셔닝!

건조하고 잘 부서지는 모발은 많은 소비자들이 갖고 있는 문제이며, 그 해결을 위해 적 극적으로 애를 쓰는 부분이기도 합니다. 보습은 이 문제 해결의 핵심이며, 모발이 많은 보살핌을 받을 수 있는 좋은 방법은 딥 컨디셔닝을 하는 것입니다. 그 이유를 알아보겠 습니다.

딥 컨디셔닝이 건강한 모발을 위해 중요한 이유는 무엇인가? 이런 종류의 제품 사용을 어떻게 추천할 것인가? “딥 컨디셔닝은 건조하고 손상되며 바싹 마른 모발에 충분한 보습을 제공하기 때문에, 건강한 모발을 위해서는 중요합니다. 주 1회 딥 컨디셔너로 모발을 관리하면 추가적인 도움이 필요한 모발에 딥 컨디셔닝과 보습을 제공할 수가 있습니다. 딥 컨디셔너를 사용하는 가장 좋은 방법은 기존의 전통적인 컨디셔너보다 훨씬 오래 모발에 발라두는 것입니다. 이런 제품들은 여러분에게 최고의 결과를 제공할 수 있도록 모발에 작용할 시간을 필요로 합니다. 모발에 바르고 샤워 캡을 쓴 후 최소한 10분 정도는 그대로 두는 것이 효과를 극대화할 수 있습니다.”

Melani Heller, Product Development Director Inspired Beauty Brands www.inspiredbeauty.com

“일상적인 모발 관리 방법의 일환으로 딥 컨디셔닝를 하는 것은 전반적인 모발의 건강을 높일 수 있는 아주 좋은 방법입니다. 딥 컨디셔닝 트리트먼트나 마스크는 빠지거나 건조한 모발 등의 문제들을 해결하며 모발에 영양을 추가적으로 공급할 수 있습니다. 트리트먼트와 마스크는 2-3주에 한 번씩 샴푸 후에 꼭 사용해야 합니다. 딥 컨디셔닝의 시작은 당신의 건강한 모발 프로그램에 시동을 걸 수 있는 탁월한 방법입니다. 최상의 결과를 위해서 제품 설명서의 지시를 잘 따르길 바랍니다.”

Alexandre Cutait, Vice President and Managing Director nuNAAT Inc. www.nunaat.com

“혹독한 겨울 날씨로 모발은 더욱 건조해지고 끝이 쉽게 갈라지게 됨으로, 겨울이 지난 후 몇 달 간 모발을 다시 회복시키는 것은 매우 중요합니다. Hawaiian Silky 14-In-1 Miracles Natural Apple Cider Vinegar Hair Yogurt Intensive Treatment과 같은 제품을 사용해서 한 달에 두 번씩 딥 컨디셔닝을 하면 모발의 뿌리부터 끝 부분까지 영양을 공급하고 회복하는데 도움이 됩니다. 이것은 부드러운 모발을 보장할 뿐 아니라, 자연적인 모발의 광택을 위한 자극이 되며 성장을 촉진시키게 될 것입니다.”

Afua Odame, Marketing Sales Representative AFAM Concept, Inc. www.jflabs.com

이 문제에 관해 여러분의 의견을 공유하고 싶은 분들은, editor@otcbeautymagazine.com로 이메일을 보내주세요. 여러분의 의견은 8월호에 게재됩니다!

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K t K Knowledge to know

By Dr. Edward Tony Lloneau

How to Promote and Stimulate Natural Hair Growth 네추럴헤어 기르는 법 It has not been proven that any product applied externally to the hair or scalp can promote, stimulate or accelerate natural hair growth. Most people who complain of little or no hair growth are blaming it on the wrong reason. They think the problem is lack of natural growth from the scalp, when in reality the problem is the hair is breaking off from the ends for a variety of reasons. If hair growth stops, then baldness begins, and yet you have people complaining their hair has not grown at all over a period of years. If the person has hair, then it is growing. Once hair stops growing, it is eliminated by way of attrition. In other words, as every hair shaft dies out due to the normal life span of the hair shaft (five to seven years), then it will not be replaced by another. Therefore, permanent baldness becomes apparent.

The truth of the matter is hair grows at the same exact rate as fingernails. Just as a fingernail breaks due to normal day-to-day activity and maintains only a certain length, the hair shaft does the same thing due to misuse of combing, brushing, perms, tints, relaxers, pressing and hot curling. They break off a little at a time, at the same rate or more from the ends as the hair grows from the scalp. Therefore, natural hair growth goes unnoticed.

The only way that a product can benefit and stimulate hair growth is if it is consumed orally and gotten into the blood stream, like a vitamin. Certain vitamins that can benefit healthy hair are available, and so labeled. The root of the hair (papilla) dips into the blood stream to pick up nutrients and supplies them through the cortex and medulla to enhance healthy hair. Hair health is promoted from within the hair shaft.

Products that are applied to the outer surface of the hair are for the most part to enhance the appearance of the hair and to repair the outer surface (cuticle). This is true if they contain Keratin, Amino Acid or Polypeptide Proteins.

There is no product you can purchase that has been approved by the Food and Drug Administration that can cause, promote or accelerate natural hair growth. So, rather than buy products that claim to grow hair, invest your money in products that will reconstruct and maintain the existing hair. Only then will natural hair growth become noticeable and apparent. It is important to remember that any treatment designed to promote longer hair must start with a haircut, because you must first eliminate the split, damaged and frizzy ends. Otherwise they will continue to split down the entire hair shaft, then break off somewhere along the way. Surprisingly, if your customers submit to the first initial cut, then continue to clip the ends every four to six weeks, they will notice considerably longer hair in a very short period of time.

Can split ends be permanently sealed?

The leading cause of complaints about lack of hair growth is split ends.

When the ends of a hair shaft are split, that hair shaft is dead from the ends down to where the split stops. When the hair shaft splits, the medulla structure and the life-giving bonds or cells dry out, leaving an empty shell or cuticle, and some cortex fiber. The hair shaft, at that point, is no longer able to absorb nutrients.

A split hair shaft cannot be permanently curled with permanent cold 30

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모발이나 두피에 사용하여 네추럴헤어 성장을 촉진, 유도, 혹은 용이하게 할 수 있는 제품의 존재는 아직 입증된 적이 없다. 모발 성장이 미진한 사람들의 대부 분은 그 원인을 알지 못한다. 그들은 자연성장이 되지 않는 이유를 두피에서 찾 는데, 실제적인 이유는 모발이 끝에서 부서지기 때문이다. 모발 성장이 중단되 면 탈모가 시작되고, 사람들은 머리카락이 자라지 않는다고 몇 년 동안 불평을 한다. 모발 성장이 중단되면 마찰에 의해 머리가 빠진다. 다시 말해서, 머리카 락이 자연적인 수명 (5-7년)을 다하게 되면, 그것은 새로운 머리카락으로 대체되 지 않게 된다. 그렇게 함으로 영구적인 탈모증상이 생기는 것이다.

사실 머리카락의 성장은 손톱의 성장과 정확히 일치한다. 손톱이 일상생활

속에서 손실되며 일정한 길이를 유지하는 것같이, 두발 역시 빗질, 펌, 염색, 드 라이 등에 손상된다. 머리카락은 두피에서 모발이 성장하는 것과 같거나 조금 더 빠른 속도로 손실된다. 그렇기에 자연적인 모발 성장은 잘 보이지 않는다.

제품이 모발성장을 유도할 수 있는 유일한 방법은 비타민과 같이 경구섭취

후 혈관으로 투입되는 제품뿐이다. 모발건강에 유익한 특정 비타민들은 라벨에 표기되어 판매된다. 모근은 혈관에 접촉하여 필요한 영양소를 끌어올리고 모발 의 피질과 수질에 공급한다. 모발의 건강은 모발내에서 시작된다. 머리카락 외 부에 적용되는 제품은 모발의 겉모습을 향상시키고 손상된 외면만을 복구한다. 그 제품이 케라틴, 아미노 산, 혹은 복합 단백질을 함유하고 있더라도 같다.

FDA에서 그 효능을 검증 받은, 모발의 자연성장을 자극하고 촉진하는 약은

현재 시중에서 구매할 수 없다. 그래서, 새로운 모발을 길러준다고 주장하는 제 품들에 돈을 낭비하기 전에, 현존하고 있는 머리카락을 재건하고 관리하는 제품 에 투자하는 것이 바람직하다. 그래야 자연스러운 모발 성장을 분명히 확인할 수 있다. 중요한 사실은 긴 머리를 위한 트리트먼트를 시작하기 전에 손상되고 갈라진 모발 끝을 먼저 잘라내야 한다는 점이다. 그렇지 않으면 갈라짐이 모발 전체로 옮겨져 결국 머리카락이 끊어지게 되기 때문이다. 놀랍게도, 당신의 고객 이 4-6주에 한번씩 지속적으로 머리를 자르게 되면, 그들은 짧은 시간에 눈에 띄 게 길어진 머리를 볼 수 있게 될 것이다.

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K t K Knowledge to know

By Dr. Edward Tony Lloneau

wave products. (The split ends will remain straight.) Hair straightening relaxers will dissolve the split ends, and hot curling irons and pressing combs will burn them off, all of which will leave another split end in its wake. Split ends will not adequately accept permanent or temporary color and its natural color will easily fade in direct sunlight. Products that claim to seal split ends only temporarily coat them and create a cosmetic cover-up that may appear to seal until the hair is shampooed, combed or brushed; at that point, the ends come apart and continue to split further down the hair shaft until the split is controlled.

How to control split ends and achieve noticeable hair growth

The only way to control split ends is to cut the hair just below the area where the split stops. Then, and only then, will you start with a healthy hair shaft by which normal, natural hair growth can continue unencumbered.

Once the split ends are eliminated by controlled cutting, and the ends are clipped at least once a month, your customer will begin to notice longer, healthier hair in less than three months.

갈라진 끝이 영구적으로 메워질수 있나? 머리가 자라지 않는 가장 흔한 이유는 모발 끝의 갈라짐이다. 모발 끝이 갈라지 면 모발이 끝에서부터 갈라짐이 멈추는 곳까지 죽는다. 모발이 갈라지면, 수질 과 두발세포가 마르게 되고, 빈 껍질과 약간의 피질만을 남기게 된다. 그 시기부 터 머리카락은 영양분을 흡수할 수 없게 된다. 갈라진 모발은 웨이브 제품을 사용해서 컬이 될 수 없다. (갈라진 끝은 스트 레이트로 남아 있게 된다). 모발 스트레이트 릴렉서는 갈라진 끝을 녹이고, 뜨거 운 고데기와 압축 빗은 그것들을 태워버리고 결국, 이러한 모든 과정이 다른 모 발 갈라짐을 초래하게 된다. 갈라진 끝은 영구적 염색이 잘 되지 않고, 직사광선 에 쉽게 탈색된다. 갈라짐을 메운다고 광고하는 제품들은 모발 갈라짐을 일시적 으로 메우고 외향적인 커버만을 만들기에, 빗질이나 샴푸만으로 쉽게 다시 갈라 지고 결국 악화된다.

모발 갈라짐을 관리하고 모발 성장을 유도하는 법 모발 갈라짐을 관리하는 유일한 방법은 갈라짐이 시작되는 부분까지 머리를 잘 라내는 것뿐이다. 그렇게 해야만 당신은 건강하고 자연스러운 모발성장을 계속 할 수 있게 된다. 갈라짐이 잘려나가고 끝부분이 매달 클립된다면, 당신의 고객 들은 3개월 안에 더 길고 더 건강한 모발을 확인할 수 있게 될 것이다.

Meet Dr. Edward Tony Lloneau

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.), and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Trichology as it relates to ethnic cosmetology.

He has written several books on this subject, and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. To obtain a copy of his book, “What the Text Books & State Boards Ignored in Regards to Ethnic Cosmetology,” contact Dr. Lloneau at liquidgoldbondng@aim.com or call 310-283-7118.

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33

K t K Knowledge to know

By Taliah Waajid

Helping the Customer Whose Family has Different Textures 가족이 각자 다른 모발 텍스쳐를 가진 고객에게 도움을 주는 방법 If a customer comes into your store and has a family with varying hair textures, think of it as an opportunity to make additional sales. This gives you, the store owner, the chance to sell them a diverse array of products that will accommodate the textures of their family and up your sales.

만일 당신의 매장을 찾은 고객이 다양한 모발 텍스쳐를 가진 가족에 속한다면, 이것을 추가 판매를 올릴 수 있는 기회로 생각해라. 이것은 가족 구성원들의 여 러 모발 텍스쳐를 수용할 수 있는 다양한 제품을 판매할 수 있는 기회인 것이다.

모발 지문 가족 구성원 각각의 모발 텍스처에 맞는 특정 제품에 관해 고객들에게 조언할 때, 모발 텍스쳐는 개인의 지문과도 아주 흡사하다는 것을 기억해라. 모발의 자 연적인 지문을 파악하는 것은 어떤 제품이 그 모발에 가장 적합한지를 결정하는 데 도움이 될 것이다.

Hair Fingerprint

When advising consumers on what specific products they should purchase for their family's hair texture, remember that hair texture is a lot like an individual fingerprint. Identifying the hairs natural fingerprint will help determine what products will work best on the hair.

The most important thing to relay to the consumer is that every product will react differently depending upon the hair texture of the individuals in your household. Products are designed to react and benefit the consumer based on the individual needs of their hair. Products designed to work on curly hair will not work the same on straight hair and vice versa. To better understand, think about how skin care products are specifically crafted to have varying benefits on dry, oily, or regular skin.

Curl Patterns

The first step is to help consumers identify the texture/curl pattern of everyone in their household. When utilizing a “Hair Type Chart” to 34

OTC Beauty Magazine July 2016

소비자에게 전달해야 하는 가장 중요한 사실은 모든 제품이 가족 구성원 개

개인의 모발 텍스쳐에 따라 다르게 작용한다는 것이다. 제품들은 모발의 개별적 요구를 기반으로 반응하고 소비자들이 혜택을 볼 수 있도록 설계되었다. 곱슬 머 리에 작용하도록 설계된 제품은 생머리에는 같은 결과가 나오지 않으며 반대 경 우 역시 마찬가지다. 더 잘 이해하기 위해서는, 스킨 케어 제품이 어떻게 건성, 지성, 혹은 일반 피부에 각각 다양한 혜택을 줄 수 있도록 제작되었는지를 생각 해 보면 된다.

컬 패턴 첫 단계는 소비자들이 가족 구성원 모두의 모발 텍스쳐와 컬 패턴을 파악하도록 돕는 것이다. 모발 텍스쳐를 파악하기 위해서 “헤어 타입 차트”를 활용하면, 타 입 1부터 타입4까지의 범위가 있다는 것을 알게 될 것이다. 타입 1은 완전한 생머 리로 어떤 웨이브나 곱슬함도 없는 것이다. 타입2는 살짝 구부러진 듯하며 언뜻 생머리 같지만 약하게 웨이브가 있는 상태이다. 타입3는 컬이 있으며 모발 텍스 쳐에 S자 패턴이 보이는 상태이다. 타입 4는 심한 곱슬/ 코일처럼 감긴 상태로,

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K t K Knowledge to know

By Taliah Waajid

determine hair texture, you will notice the range goes from Type 1 all the way to Type 4. Type 1 is completely straight and has no wave, or kink or curl to it. Type 2 is wavy, and identified by a slight bend to a somewhat straight hair texture. Type 3 is curly, and is spotted by an S pattern in the hair texture. Type 4, is kinky/coily, and can be discerned by a natural Z pattern in the coils and is usually associated with African American hair.

Each hair type is also broken up by letters which help determine what level of wave, kink, or coil one has in that hair type; with the exception of Type 1, which has no letter grade associated with it.

코일에서 Z 패턴을 알아볼 수가 있는데 흔히 흑인계 미국인의 모발이 여기에 해

Determine Beneficial Ingredients

오일 혹은 케라틴이 함유된 제품이 모발을 매끈하고 부드럽게 유지하는데 도움

The next step is to identify the benefits and pitfalls of how certain products will affect each member of your household’s hair texture. For straight hair, products with an olive oil, sunflower oil, or keratin base can help tame frizz, fight humidity, and keep hair sleek and smooth. For curl, kinky, and coily hair, products with shea butter and coconut oil will help hair retain moisture and bring out the natural texture.

당한다. 각 모발 타입은 또한 알파벳 글자에 의해 구분되기도 하는데, 웨이브나 곱슬함, 코일의 레벨을 결정하는데 도움이 된다: 타입 1의 경우는 예외인데, 이 타입은 모발 텍스쳐에서 아무런 글자 모양도 보이지 않는다.

유익한 성분 파악 다음 단계는 당신의 가족 구성원 각각의 모발 텍스쳐에 영향을 주게 될 특정 제 품의 혜택이나 함정을 파악하는 것이다. 생머리의 경우, 올리브 오일, 해바라기 이 된다. 컬, 곱슬, 심한 곱슬 머리의 경우, 시어 버터와 코코넛 오일이 첨가된 제품이 모발의 수분을 유지하고 자연적인 텍스쳐를 만드는데 도움을 줄 것이다.

제품 라인 제안 일단 고객이 가족들에게 필요한 제품을 결정하도록 도울 수 있는 고비들을 극복 했다면, 마지막 단계는 가족 구성원 개개인의 모발 텍스쳐에 최상의 결과를 줄 수 있도록 설계된 제품의 전체 라인을 고객들에게 소개하는 것이다. 다양한 텍

Suggest a Product Line

Once you get over the hump of helping them determine their family’s needs, the last step would be to introduce the consumer to a complete product line that boasts something for each texture of every individual in the family—a line of products designed to bring out the best in their hair.

There are many companies that create hair care products for a multitude of textures. Align the consumer with a brand that caters to everyone's needs and you will have a satisfied customer.

Meet Taliah Waajid

스쳐를 위한 헤어 케어 제품을 제조하는 많은 회사들이 있다. 모두의 요구를 충 족할 수 있는 브랜드를 고객들에게 소개하면, 여러분의 고객들은 매우 행복해 할 것이다.

Taliah has been in the hair care business for over 25 years, specializing in natural, healthy hair. Taliah Waajid is also the founder and presenter of the World Natural Hair, Health & Beauty Show (naturalhairshow.org) which is the world’s largest natural hair, beauty and health show of its kind. Taliah is a licensed master cosmetologist, natural hair care specialist, educator, and product manufacturer of healthy hair care products. To date, Taliah has 4 product lines: Taliah Waajid Black Earth Products, Curls, Waves & Natural Kinky, Wavy & Natural, and the newest line, Pure & Natural Shea-Coco. Taliah Waajid products are sold around the world including North America, South America, Africa, Europe and the Caribbean Islands.

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Use Eco Style Pro Cream Styling Gel to create dynamic and unique looks! Infused with vitamins, nutrients and antioxidants.

Contains no alcohol, parabens or sulfates and is perfect for all hair types.

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OTC Beauty Magazine July 2016

ecocoinc 37

K t K Knowledge to know Courtesy of Cosmoprof North America

Entrepreneurs to be Celebrated During Beauty Pitch 2016® Live Competition and Inspire Event Mega Event to be Hosted on evening of Saturday July 23rd, 2016 Beauty Pitch 2016® 라이브 경연과 이벤트를 많은 기업인들이 축하 하고있다.

2016년 7월23일 토요일 저녁에 열리는 메가 이벤트

미용 업계에는 기업가 정신이 아주 잘 살아 있다. BEAUTY PITCH 2016® 라 이브 기업가 경연 행사의 성공적인 복귀가 이것을 증명한다. 7월23일 토요일 에 열리는 Beauty Pitch™ 2016은 INSPIRE의 일환이다: A Night Celebrating Beauty Entrepreneurs가 미용 전문인 협회(PBA) beauty week와 Cosmoprof North America (CPNA) 쇼의 시작을 알린다. 이벤트 속의 이벤트인 INSPIRE and BEAUTY PITCH는 미용 업계의 이타주의와 열정, 그리고 혁신에 헌신하

The entrepreneur spirit is alive and well in the beauty industry. This fact is evident in the successful return of the BEAUTY PITCH 2016® live entrepreneur competition. Held Saturday, July 23, Beauty Pitch™ 2016 is part of INSPIRE: A Night Celebrating Beauty Entrepreneurs, which kicks off the Professional Beauty Association’s (PBA) Beauty Week and Cosmoprof North America’s (CPNA) trade show. An event within an event, INSPIRE and BEAUTY PITCH will be hosted together as part of one mega celebration dinner/cocktail event dedicated to the altruism, passion and innovation of the beauty industry—qualities embodying entrepreneurs. BEAUTY PITCH contestants will have the opportunity to win cash prizes, financing, new distribution and a feature in ELLE™ Magazine, as well as networking with top industry professionals.

는 업계 상징적인 기업인들을 위한 매가 축하디너/ 칵테일 이벤트의 일부로 함 께 주간될 것이다. BEAUTY PITCH 참가자들은 업계 최고 전문가들과의 네트 워킹은 물론 상금, 사업 자금, 새 유통망, 그리고 ELLE™ 잡지에 소개되는 기회 까지 얻게 된다.

BEAUTY PITCH는 미용 업계 성장을 돕고 신생 미용 비즈니스 운영자들이

다음 단계로 성장하도록 돕는 플랫폼을 제공함으로써 기업가 정신을 육성하기 위해 만들어졌다. 두 가지 범주 – 설립 자본($100K to $5M)과 현재 자본($5M & up) 분야의 최종 후보자들은 저녁에 열리는 라이브 이벤트 동안 무대에 설 기 회를 얻게 되며, 이 기회를 통해 투자자들과 업계 및 유명 인사들로 구성된 심 사 위원들에게 지지를 얻을 수가 있다. 올 해 심사 위원단은 다음과 같다: John Paul Mitchell Systems & The Patron Spirits Company의 창립자이자 회장 John Paul DeJoria; Kevin Harrington Enterprises 대표이며 Shark Tank 의

The BEAUTY PITCH was created to help beauty businesses grow and to foster the entrepreneurial spirit by providing a platform to help today's emerging beauty business owners get to the next level. Finalists from two categories—startup ($100K to $5M) and established ($5M & up)—will get a chance to get on the stage during the evening's live event to woo investors, the industry and celebrity judges. This year’s judging panel includes the esteemed: John Paul DeJoria, Co-Founder & Chairman of the Board, John Paul Mitchell Systems & The Patron Spirits Company; Kevin Harrington, CEO of Kevin Harrington Enterprises and one of the original sharks on Shark Tank; Emily Dougherty, Beauty Director, Elle Magazine; Deanne Kaczerski, Executive Editor Director, InStyle Digital Innovation, Time Inc. and Mark Spinks, President of CosmoProf and Armstrong McCall, Sally Beauty Holdings.

초대 출연자인 Kevin Harrington; Elle Magazine 뷰티 디렉터 Emily Dougherty; Instyle Digital Innovation 과 Time Inc의 편집 이사 Deanne Kaczerski; CosmoProf, Sally Beauty Holdings, 그리고 Armstrong McCall의 사장 Mark Spinks.

존경 받는 비즈니스 전문가들과 명성 있는 개인 투자 그룹과 연결될 수 있

는 기회뿐 아니라, 최종 후보들은 상금과 업계 주요 분야의 가시성을 얻을 수 있 는 기회를 갖게 된다. 또한, 브랜드는 아마존 런치 패드 및 BSG CosmoProf 와 의 협력을 통해 폭넓은 유통망을 개발할 수 있는 기회 또한 얻게 된다. Beauty Pitch™ 파트너로서 아마존 런치 패드는 준 결승 진출 회사를 위한 전용 부티크 를 온라인 상에 개시하게 될 것이다(전문가용 제품은 아마존 런치패드 부티크에 게시되지 않을 것이다). Beauty Systems Group은 Beauty Pitch™ 경연을 통 해 1개의 전문가용 브랜드를 선별해서 그들의 전국 1200 매장과 온라인을 통해

Aside from the opportunity to connect with venerated business professionals and qualified reputable private equity groups, finalists will also have the chance to get cash prizes and garner prime industry visibility. In addition, brands have the opportunity to also develop further distribution through collaborations with Amazon Launchpad and BSG 38

OTC Beauty Magazine July 2016

브랜드를 소개하게 될 것이다.

"Beauty Pitch 경연은 미용 기업을 지원하고 그 가치를 올리기 위해 창안

되었습니다. 올해 경연은 두 가지를 수행합니다. 현재 뜨고 있는 미용 브랜드가 업계 내에 폭넓게 노출될 수 있는 기회를 제공할 뿐 아니라, 높은 경쟁률과 입

K t K Knowledge to know Courtesy of Cosmoprof North America

CosmoProf. As a Beauty Pitch™ partner, Amazon Launchpad will build a dedicated namesake online boutique featuring the semi-finalist companies (No professional products will be featured on the Amazon Launchpad boutique). Beauty Systems Group will select one professional brand from the Beauty Pitch™ competition to place on their online platform and in 1,200 stores nationwide.

점이 어려운 소매업체와의 협력을 제공할 것입니다. Beauty Pitch의 파트너로

“The Beauty Pitch competition was created to elevate and support the beauty entrepreneur. This year’s competition accomplishes both. Not only does it provide these up-and-coming beauty brands with broad industry exposure, it also provides them with the highly competitive and difficult-to-secure retail partnerships. Adding the Beauty Systems Group and Amazon Launchpad as Beauty Pitch partners raises the bar for this event and could be a game-changer for many of these businesses,” said PBA Executive Director Steve Sleeper.

석자들이 전례 없는 이 행사에 참석했다. 5명의 미용 기업가들이 Mark Cuban,

The inaugural competition in 2015 attracted a “Who’s Who List” of attendees, drawing industry executives representing retailers, distributors, investors and well over 350 members of the media. In total, over 1,400 attendees attended this unprecedented event. Five beauty entrepreneurs pitched their products to high-profile judges consisting of Mark Cuban, John Paul DeJoria and editors from Martha Stewart Living and INC.com.

The winning brand, 100% PURE, walked away last year with a check for $10,000 from TSG Consumer Partners and a partnership from CircleUp and spent the last year being mentored by Mark Cuban.

“Winning Beauty Pitch has really elevated 100% PURE's success through all the publicity that was generated and most importantly, through all the connections we made from winning! It was a great honor and an amazing privilege to be the winner and I only see Beauty Pitch getting more and more popular and successful as we've witnessed the huge impact it has had on 100% PURE!" - Susie Wang, founder of 100% PURE.

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Beauty Systems Group과 아마존 런치패드를 추가함으로써 이벤트의 기대치 를 올릴 뿐 아니라 많은 기업들을 위해서도 중요한 역할을 하게 될 것입니다” PBA 전무 이사 Steve Sleeper가 말한다.

2015 년 개회 경연은 업계를 대표하는 소매업체와 유통업체, 투자자 그리고

350명 이상의 미디어로 구성된 참석자의 인명록도 눈길을 끌었다. 총 1400 참 John Paul DeJoria, Martha Stewart Living 과 INC.com의 편집자로 구성된 심사위원들에게 자신들의 제품을 소개했다. 수상 브랜드인 100%PURE가 작년 에 TSG Consumer Partners로부터 $10.000 상금을 수상하고, CircleUp과 협 력 관계를 맺고 Mark Cuban의 조언과 도움을 받으며 한 해를 보냈다.

"Beauty Pitch 수상을 통해 만든 모든 관계를 통해 얻어진 언론의 관심과 홍

보를 통해 저희 100% PURE는 한층 더 성공하게 되었습니다! Beauty Pitch에서 의 수상은 저에게는 크나큰 영광이었고 놀라운 특권이었으며, 저희 100% PURE 는 그 거대한 영향력을 직접 목격했고 Beauty Pitch가 더욱 더 대중적인 성공을 거두고 있음을 볼 수 있습니다.” 100% PURE의 창업자 Susie Wang이 말한다.

차세대 지도자들이 출시하는 제품들을 볼 수 있는 기회들이 BEAUTY PITCH

경연을 통해 영감을 얻게 될 것이다. 참가자들이 무대에 오르기에 앞서, INSPIRE 리셉션 및 저녁 식사와 함께 경축 행사가 시작된다. 명성 있는 INSPIRE 행사는 업계에서 큰 입지를 다지고 있는 인사들과의 네트워크를 제공하게 될 것이다: Sally Beauty Holdings의 사장이자 대표 Christian Brinkman; Jinny Beauty Supply 대표 Eddie Jhin; CosmoProf 과 Armstrong McCall, Sally Beauty Holdings 사장 Mark Spinks; SalonCentric의 판매 및 기획 담당 부 사장 Steve Orzel; 유명 헤어스타일리스트 Ted Gibson 등이 여기에 참여한다.

INSPIRE의 티켓에는 BEAUTY PICTH 라이브를 직접 볼 수 있는 기회도 포함되 어 있다; 그러나 참석자들은 라이브 경연 참석을 위한 티켓을 별도로 구입할 수 도 있다.

Those looking to see what the next generation of leaders is launching will be inspired by the BEAUTY PITCH competition. Prior to the contestants taking the stage, the evening’s festivities and theme commences with the INSPIRE Reception and dinner. The coveted INSPIRE event will feature networking with some of the industry’s biggest names including: President and CEO of Sally Beauty Holdings, Christian Brinkman; President of Jinny Beauty Supply, Eddie Jhin; President of CosmoProf and Armstrong McCall, Sally Beauty Holdings, Mark Spinks; Vice President of Merchandising and Planning for SalonCentric, Steve Orzel; and celebrity hairstylist Ted Gibson. Tickets to INSPIRE include the BEAUTY PITCH live viewing; however, attendees can also purchase to attend just the live competition separately.

기업가 정신 및 자선을 축하하는 것뿐 아니라, INSPIRE 행사의 순수익금은

PBA 재단(업계 관련 자선 활동과 미용 산업의 역사적 보존을 지원하는 단체)과 City of Hope(세계적으로 유명한 종합 암 치료 및 연구 센터)에 균등하게 배분 될 것이다.

Beauty Pitch™ 와 INSPIRE 등록 정보에 관한 자세한 내용은 probeauty.

org/beautyweek에서 알 수 있다. Beauty Pitch™ 2016 라이브 경연을 위한 티 켓은 별도로도 구입이 가능하다.

INSPIRE 행사 스케줄: 6 p.m.-7:00 p.m.

INSPIRE Reception (리셉션)

7 p.m.-8:15 p.m.

INSPIRE Dinner (디너)

Celebrating both entrepreneurship and philanthropy, net proceeds from the INSPIRE event will be divided equally between the PBA Foundation, an organization supporting industry related charitable initiatives and the historical preservation of the beauty industry, and City of Hope, a world-renowned comprehensive cancer treatment and research center.

8:15 p.m.-10:00 p.m.

Beauty Pitch 2016: Live Competition (라이브 경연)

10 p.m.

Dessert Buffet (디저트 뷔페)

Visit probeauty.org/beautyweek for Beauty Pitch™ and INSPIRE registration details. Tickets can be purchased separately for the Beauty Pitch™ 2016 live competition.

(PBA) Beauty Week® (July 23-26, 2016)은 북미 최대 규모이자 가장 포괄

INSPIRE schedule of events:

Awards (NAHA), PBA Business Forum, PBA Beacon 그리고 City of Hope

About Us: Professional Beauty Association (PBA) Beauty Week®: 미용 전문인 협회 적인 미용 행사로, 미용 산업 전반에 걸친 무제한 네트워킹과 교육 및 전문 적 성장 기회를 제공한다. 이번 미용 주간에는 North American Hairstyling 를 소개한다. PBA Beauty Week®은 미용 전문인 협회(PBA)에 의해 준비되 었고 Cosmoprof North America가 주관한다. 자세한 내용은 probeauty.org/

6 p.m.-7:00 p.m.

INSPIRE Reception

7 p.m.-8:15 p.m.

INSPIRE Dinner

8:15 p.m.-10:00 p.m. Beauty Pitch 2016: Live Competition 10 p.m.

Dessert Buffet

beautyweek에서 참조 바란다.

Cosmoprof North America: Cosmoprof North America는 Bologna Fiere Group과 the Professional Beauty Association(미용 전문인 협회)의 합작 회 사인 North American Beauty Events LLC에 의해 조직되었다. Cosmoprof North America (CPNA) 는 수상 경력이 있는 최고의 국제적 B2B 미용 박람회로

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K t K Knowledge to know Courtesy of Cosmoprof North America

About Us: Professional Beauty Association (PBA) Beauty Week®:

Professional Beauty Association (PBA) Beauty Week® (July 23-26, 2016) is North America’s largest, most inclusive beauty event, offering unlimited networking, education and professional growth opportunities to all sectors of the beauty industry. This week of beauty features the North American Hairstyling Awards (NAHA), PBA Business Forum, PBA Beacon and City of Hope. PBA Beauty Week® is produced by the Professional Beauty Association (PBA) and hosted by Cosmoprof North America. To learn more, please visit probeauty.org/beautyweek.

Cosmoprof North America:

Cosmoprof North America is organized by North American Beauty Events LLC, a joint-venture company between Bologna Fiere Group and the Professional Beauty Association. Cosmoprof North America (CPNA) is the award winning premier international B2B beauty trade show covering all facets of the industry under one roof and the largest event of its kind in the Americas. For more information, please visit www. cosmoprofnorthamerica.com. Event information and exhibitor updates are also posted on Facebook, Twitter and Instagram (@COSMOPROFNA).

Professional Beauty Association Foundation:

PBA Foundation is a tax exempt 501 (c)(3) organization that supports charitable initiatives and the historical preservation of the beauty industry. Programs include domestic abuse awareness and education, disaster relief, educational scholarships, and heritage initiatives, which preserve the industry's history, archives and artifacts. PBA Foundation is controlled and operated by the Professional Beauty Association (PBA).

City of Hope:

City of Hope is an independent research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest recognition bestowed by the National Cancer Institute, City of Hope is also a founding member of the National Comprehensive Cancer Network, with research and treatment protocols that advance care throughout the nation. City of Hope’s main hospital is located in Duarte, California, just northeast of Los Angeles, with community clinics in southern California. It is ranked as one of "America's Best Hospitals" in cancer by U.S. News & World Report.

Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope. org or follow City of Hope on Facebook, Twitter, YouTube or Flickr.

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OTC Beauty Magazine July 2016

서 한 지붕 아래의 업계 모든 측면을 커버하는 미국 내 동종 이벤트 중 가장 큰 규 모의 행사이다. 자세한 정보는 www.cosmoprofnorthamerica.com에서 알 수 있다. 행사 정보와 박람회 출품자 업데이트는 페이스북, 트위터, 인스타그램(@ COSMOPROFNA)에도 게시된다.

Professional Beauty Association Foundation: PBA 재단은 미용 업계의 자 선 활동과 역사적 보존을 지원하는 과세 면제tax exempt 501 (c)(3) 단체이다. 프로그램에는 가정 폭력에 대한 인식 및 교육, 재난 구호, 교육 장학금과 업계의 역사 및 문서와 유물 보존을 위한 문화 유산 산업 등이 포함된다. PBA 재단은 Professional Beauty Association (PBA)에 의해 관리 운영된다.

City of Hope: City of Hope은 암, 당뇨병 및 기타 생명을 위협하는 질병에 대한 독립적인 연구 및 치료 센터이다. 국립 암 연구소 (National Cancer Institute)에 의해 최고로 인정된 지정 종합 암 센터인 City of Hope은 또한 국립 종합 암 네 트워크(전국에 걸쳐 첨단 치료를 위한 연구 및 치료 프로토콜을 형성)창립 멤버 이기도 하다. City of Hope 병원 본원은 켈리포니아 로스 엔젤레스 북동쪽에 위 치한 Duarte에 있다. 이 병원은 U.S. News & World Report 가 선정한 “미국 최고의 암 치료 병원” 중 하나로 선정되었다. 1913년에 창립된 City of Hope은 골수 이식 및 유전학 분야의 선구자이다. 자세한 내용은 www.cityofhope.org 이 나 Cify of Hope 페이스 북, 트위터, 유투브 및 Flickr에서 볼 수 있다.

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OTC Beauty Magazine July 2016

OTC Beauty Magazine July 2016

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Business Tips

By Kate Zabriskie

Got Business Manners?

Putting Your Best Foot Forward for Better Customer Service

비즈니스 매너를 갖추고 계십니까? 더 나은 고객 서비스로 최선을 다해 좋은 인상 남기기 “I sat there and watched the two of them completely engaged on Facebook.

Never mind the fact that I’m a customer, and they are supposed to be helping me. The sad thing is: I’m not sure that they even realized how rude they were. Needless to say, I will never ‘like’ that place. I only go to that store when I’m desperate.”

“I sent in a donation and never heard a word from those people. I guess they missed the gratitude lesson in Fundraising 101. The next time I think about contributing to a cause, you can bet I’ll pick a charity that knows how to say ‘thank you.’”

“After speaking with that woman on the phone, I felt violated. I know she needed the answers to the financial questions in order to help me, but something just seemed wrong about the whole thing. I can’t put my finger on it, but it wasn’t a good feeling.”

At one time or another, most consumers—including you—have had the unpleasant experience of being treated rudely, ignored or abandoned altogether by people whose job it is to provide you with a given product or service. Amazing? Not really. Infuriating? You bet. Correctable?

Absolutely.

Sadly, genuine good manners are less and less common these days, and why is that? Do people believe they’re simply too busy? Do they not know what they are supposed to do? Did no one ever teach them what is acceptable? Who knows? And frankly, the reason or reasons for failure are less important than the solution—consistent application of some often overlooked fundamentals.

“두 직원이 그곳에 앉아서 페이스북에만 몰두하고 있는 모습을 보았습니다. 제 가 손님이라고 해서 이들이 저를 도와야 한다고는 생각하지 않았어요. 하지만, 직원들 스스로가 얼마나 무례했는지를 깨닫지 못한 것 같아서 슬펐어요. 말할 것 도 없이, 저는 이 상점을 절대 ‘좋아하지’ 않게 되었습니다. 정말 극단적인 상 황일 때에만 그 곳에 갑니다.” “기부금을 보냈는데, 그 사람들로부터 말 한마디도 듣지 못했습니다. 저는 이들 이 모금 기본단계에서 감사 교육을 놓쳤다고 봅니다. 다음에, 어떠한 이유로 기부 하려고 할 때는, ‘감사합니다’라고 말할 줄 아는 자선 단체를 선택할 겁니다.” “휴대 전화로 그 여성과 대화한 후, 화가 났습니다. 그녀가 저를 도와주기 위해, 금융 질문에 대한 답을 해줬어야 하는데…, 전부 다 잘못된 것처럼 보였습니다. 꼭 집어 말할 수는 없지만, 기분이 좋지는 않았습니다.” 누구나 한 번쯤, 여러분을 포함한 대다수의 고객이 특정 제품이나 서비스를 제공 하는 업무를 맡은 사람에 의해, 무례한 대우를 받거나 무시 또는 버림받은 듯한 취급을 받는 불쾌한 경험을 겪었을 겁니다. 놀라셨나요? 그렇진 않죠. 화가 나나 요? 당연하죠. 바로 잡을 수 있을까요? 물론입니다. 애석하게도, 요즘엔 좋은 매너는 점점 더 찾기 힘들어 보입니다, 이런 현상이 나 타나는 이유는 무엇일까요? 그저 막연히 너무 바쁜 사람들이라고 생각해서일까 요? 이들이 무엇을 해야 하는지 몰라서일까요? 용인 가능한 행동을 가르친 사 람이 전혀 없었던 걸까요? 누가 그 원인을 알까요? 솔직히 말해서, 실패 원인 은 해결책보다 덜 중요합니다. 바로, 자주 간과되는 기초인 일관성 있는 타당성 이 중요합니다.

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OTC Beauty Magazine July 2016

OTC Beauty Magazine July 2016

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Business Tips

By Kate Zabriskie

Here are five suggestions for adding social niceties and common courtesy back into your customer service practices.

Start your interaction on the right foot. By definition, you only have one chance to make a first impression. Don’t squander it by being indifferent.

Begin with a simple display of common courtesy: smile, stand or sit up straight, and greet potential customers with “hello,” “good morning,” “good afternoon,” or “welcome.” You won’t regret it.

Say “please” and “thank you,” and do it often. “Please” and “thank you” are the WD-40 of solid customer service. Used with sincerity, those three words build rapport, demonstrate respect, and quiet the occasional squeaky wheel.

고객 서비스 실천으로 돌아가기 위한, 사회적 설명과 당연한 예의에 대한 다섯 가지 제안이 여기에 있습니다. 처음부터 대화로 시작하세요. 첫인상을 만들 수 있는 유일한 기회를 사로잡으세 요. 무관심으로 시간을 허비하지 마세요. 당연한 예의를 간단히 표하는 것부터 시작하세요. 미소를 짓고, 일어서거나 똑바로 앉아서 고객에게“안녕하세요” “좋은 아침입니다”“좋은 오후입니다”또는“환영합니다”로 인사해 보세요. “실례합니다”및“감사합니다”를 말하고, 자주 사용하세요.“실례합니다”및 “감사합니다”는 신뢰할 수 있는 고객 서비스의 WD-40입니다. 진심을 담아서 사용되는 이러한 세 단어는 관계를 구축하고, 존중을 입증하며, 가끔 삐걱거리 는 상황을 가라앉혀줍니다.

Be mentally present when interacting with the people you serve. For starters, stop toying with pencils, rubber bands, paperclips, etc. that communicate your boredom. But wait, there’s more: put away your smart phone, close your tablet, mute your intercom, make and maintain eye contact, and listen to what is being said to you. You will step up your effectiveness and efficiency by giving your customers and clients your undivided attention. That doesn’t mean your interactions will take more time; in fact, they might take less because your customers will reward you for putting them first.

Ask for permission. If you work in a business that deals with people’s finances, health or other personal matters, get in the habit of requesting permission to discuss sensitive information.

You may or may not always get the answers you want, but you will give your customers and clients a sense of their control, and in the process of doing that you will affirm your own professionalism.

Be genuine. “Your call is very important to us. So important, in fact, that we are going respond to it in the order in which it was received by someone at a location on the other side of the international dateline. So very, very important that while you wait for that distant person to wake up, we’ll entertain you with a medley of boy-band favorites interrupted every thirty seconds by a voiceover that says ‘Your call is very important to us’ even though . . . .” Convincing? Not even close.

In a world crowded with sincerely insincere messages, you can stand out from your competitors by taking the time to put yourself in the position of your customers. In short, that’s what good manners are all about. Use them, and you can’t lose.

여러분이 응대하는 사람들과 교감할 때, 정신적인 교감을 하세요. 초보의 경우, 지루하다는 느낌이 들게 하는, 연필, 고무 밴드, 클립 등으로 장난치는 행위를 하 지 마세요. 하지만 이것이 전부가 아닙니다. 자신의 스마트 폰을 치우고, 태블릿 을 끄고, 인터콤을 음소거하고, 아이 컨택을 하고 여러분에게 말하는 것에 귀를 기울이세요. 여러분은 고객 및 클라이언트에게 관심을 집중함으로써, 효과성과 효율성을 강화할 수 있습니다. 그렇다고 해서, 교감을 하는 것이 더 많은 시간이 걸리게 한다는 뜻이 아닙니다. 오히려, 응대 시간은 짧아질 것입니다. 허락을 구하세요. 만일 사람들의 재정, 건강 또는 기타 개인적 문제를 다루는 비 즈니스에서 일하시는 경우, 민감한 정보를 논의하기 위해 허가를 요청하는 습관 을 지니셔야 합니다. 여러분이 원하는 답변을 얻거나 혹은 얻지 못하더라도, 여 러분은 고객 및 클라이언트에게 통제력을 줄 것입니다. 이와 같은 것을 하는 과 정에서, 여러분은 자신의 전문성을 확인할 것입니다. 진심으로 대하세요.“귀하의 전화는 저희에게 매우 중요합니다. 사실, 국제 날 짜 변경선의 반대편에 있는 분에게서 수신된 전화는 순서대로 응답해드립니다. 귀하의 전화는 매우 중요하기 때문에, 장거리에 있는 직원이 일어나는 것을 기 다리시는 동안, 음성 목소리가‘귀하의 전화는 저희에게 매우 중요합니다’라 고 말하고 30초 마다 젊은 남성 밴드의 노래와 함께 귀하를 맞이할 것입니다.” 이게 설득력이 있어 보이나요? 전혀 그렇지 못합니다. 진심 없는 메시지로 가득한 세상에서 중요한 것은 고객의 입장이 되어 생각하는 시간을 할애하는 것입니다. 그래야만, 다른 경쟁 상대보다 특별해질 수 있습니 다. 즉, 고객에 대한 예절을 갖추어야 한다는 것입니다. 예절을 갖춘다면, 경쟁사 에 뒤쳐지지 않을 것입니다.

Meet Kate Zabriskie

Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team help businesses establish customer service strategies and train their people to live up to what’s promised. For more information, visit www.businesstrainingworks.com.

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OTC Beauty Magazine July 2016

OTC Beauty Magazine July 2016

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Business Tips

By Jessica Brinkman

7 Essential Qualities of an Effective Leader 효과적 지도자의 7 가지 필수 자질

Nearly 50 qualities have been attributed to great, effective leaders.

However, seven of those stand out as the most important. Let us have a look at each of these seven essential qualities of an effective leader.

(1) Vision

Great leaders have phenomenal vision, thereby giving them the ability to plan for the future. They have a clear idea of where they are headed, what they are seeking, besides being exceptional at strategic planning.

Possessing a clear vision turns an ordinary manager into an effective leader.

(2) Courage

Being courageous allows leaders to take calculated risks when it comes to achieving goals when success may appear like a pipedream. Because both business and life are unpredictable, every decision you make and every action you carry out involves a considerable amount of risk. Therefore, courage is one of the key leadership strengths.

(3) Integrity

The foremost quality when it comes to good leadership qualities is integrity. Arguably, it is one of the most important leadership attributes.

By having a high sense of integrity, you are setting an example for others as well as being a source of inspiration for all your followers. The core of integrity is honesty and truthfulness.

(4) Humility

Great leaders are decisive and strong, yet humble. Humility does not mean that you are feeble or not sure of yourself. It eventually means that you possess the self-awareness and self-confidence for recognizing values of others. It also means that you are ready to admit that you may be wrong sometimes.

(5) Strategic Planning

Great leaders are excellent when it comes to strategic planning. They possess the ability to look ahead and to gauge where the markets and industry are heading. Hence, effective leaders have the necessary foresight.

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OTC Beauty Magazine July 2016

훌륭하고 효과적인 지도자를 위한 50여가지에 가까운 자질들이 있다. 그러나, 이 들 중 7가지는 가장 중요한 것으로 대표된다. 효과적인 리더의 7가지 필수 자질 들을 지금부터 한 가지씩 살펴보자.

(1) 비전 위대한 지도자는 그들에게 미래를 계획할 수 있는 능력을 제공하는 놀라운 비전 을 갖고 있다. 그들은 자신이 향하고 있는 곳, 그들이 찾고 있는 것에 대한 명확 한 생각을 갖고 있을 뿐 아니라, 전략적인 계획에 탁월하다. 명확한 비전을 갖는 것은 평범한 관리자를 효과적인 리더로 바꾼다.

(2) 용기 용기있는 것은 목표를 달성할 때나 성공이 마치 망상처럼 나타날 때 발생할 수 있는 위험을 계산하고 측정할 수 있도록 한다. 비즈니스와 인생 모두 예측할 수 없기 때문에, 당신이 내리는 모든 결정과 이행하는 모든 행동은 상당한 양의 위 험 또한 포함하게 된다. 따라서, 용기는 핵심적인 리더십의 강점 중 하나이다.

(3) 청렴함 좋은 지도자의 자질을 얘기함에 있어서 가장 중요한 자질은 청렴함이다. 거의 틀 림없이, 이것은 가장 중요한 리더십 특성 중 하나이다. 높은 수준의 청렴함을 가 짐으로, 당신을 따르는 모든 이들의 영감의 원천이 될 뿐 아니라, 다른 사람들에 게 모범을 보이게 되는 것이다. 청렴함의 핵심은 정직과 진실성이다.

(4) 겸손 위대한 지도자는 결단력 있고 강하면서도 겸손하다. 겸손은 당신이 미약하거나 확신이 없다는 의미가 아니다. 그것은 결국 당신이 다른 사람의 가치를 인식함에 있어 자기 인식과 자기 확신을 갖는다는 뜻이다. 또한 그것은 때때로 당신도 틀 릴 수 있음을 인정할 준비가 되어 있음을 의미한다.

(5) 전략적 계획 위대한 지도자는 전략적 계획 수립에 뛰어나다. 그들은 앞을 내다 보고 시장과 산업이 어디로 향하고 있는지를 측정하는 능력을 소유하고 있다. 따라서 효과적 인 지도자는 필요한 통찰력을 갖고 있다.

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Business Tips

By Jessica Brinkman

(6) Focus

Leaders demonstrate exceptional focus on the needs of the situation and the company. Effective leaders focus on goals, results, and achievements for themselves and other team members. This is one of the few blogs on leadership that mention this quality. Their primary focus revolves around the strengths of the organization and on the things that the organization does best in satisfying customers.

(7) Cooperation

A leader needs to have the ability to get all staff members working together. Leadership eventually translates in possessing the ability to get team members working for you because they want to. You need to obtain the cooperation of others by effectively making a commitment to work in close association with every team member on an everyday basis.

(6) 집중력 리더는 상황과 회사의 요구에 대한 특별한 집중력을 보여준다. 효과적인 지 도자는 목표와 결과, 그들과 다른 팀 구성원들의 성과에 집중한다. 이것은 리 더십에 관한 자질을 언급하는 몇몇 블로그 중 하나이다. 그들의 주요 초점은 조직과 조직이 고객 만족에 최선을 다하는 것들의 강점을 중심으로 삼는다.

(7) 협력 리더는 모든 직원들과 함께 일 할 수 있는 능력을 가져야 한다. 리더십은 결국 팀 멤버들이 원해서 그들이 당신을 위해 일할 수 있도록 하는 능력을 소유하는 것으로 해석된다. 당신은 일상을 기본으로 모든 팀 구성원들과 긴밀한 공동 작 업을 효과적으로 할 수 있도록 다른 사람들의 협력을 얻어야 한다. 이것이 당신과 당신의 조직을 성공이라고 부를 수 있는 최고의 리더십에 관

These were seven of the best leadership qualities that will spell success for you and your organization.

한 7 가지 자질이다.

Jessica Brinkman is a contributing writer to Articlesbase.com Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/leadershiparticles/7-essential-qualities-of-an-effective-leader-7376653.html.

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OTC Beauty Magazine July 2016

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Beauty Ambassador

By Carla Alexander

Styling Tools

Speaking of HAIR

Hair, our constant battle. Some days it works with us and some days it really works against us! The best thing to do in order to ensure that your hair remains firmly on your good side is to take excellent care of it. Let’s face it—some people have naturally great hair. They can just wake up, workout, go for a run and still look fabulous. The rest of us, however, have to put in effort to get a beautiful hairdo.

Lots of women apply chemical treatments to change their hair texture, which can damage delicate hair. Whether or not you are going to chemically treat your hair, and regardless of your hair’s texture, it is imperative to maintain a healthy hair routine, which is fundamental to maintaining vibrant hair.

Critical first step: Conditioning. Keeping hair and scalp moisturized is the number one way to prevent breakage. Using a conditioner, a moisturizer and oil (coconut or olive are both great) will add a layer of protective health to hair in order to prepare it for styling. A conditioning heat cap (like the Gold ’N Hot Professional Conditioning Heat Cap) will gently activate conditioners and leave hair soft, supple and manageable. For optimum results, be sure to follow the directions on both the conditioner and the cap.

Next step: Combing your hair. Combing hair correctly is extremely important for reducing damage and breakage, which can occur during rough combing. Avoid this damage by using a wide-tooth comb. Begin

combing the ends of your hair and work your way up to the roots. As you do this, be as gentle as possible, taking care to not tug or tear at the hair. Impatience while combing can lead to breakage.

Final step: Drying.

If you need to dry in a hurry, nothing beats a blow dryer with the powerful attributes of ions and tourmaline to protect your hair from damage (Gold ’N Hot Professional 1875W Ionic Ultra-Lightweight Dryer with Tourmaline is the best you can get). If you have the time to set your hair with curlers—or just want to relax while your hair dries—a jumbo soft bonnet is definitely your smartest choice. It emits tens of thousands of negative ions to gently dr y your hair while sealing in moisture and softness (we recommend the Gold ’N Hot Professional Ionic Soft Bonnet Dryer).

Whatever you are looking for in hair tools, Gold ’N Hot should be your go-to brand. As the most complete brand dedicated to consumers with curly, extra-curly, kinked or coiled hair, we offer tools made w it h e xcel l e nt te mp e rature range, adv ance d te chnolog y and long-lasting quality.

Gold ’N Hot Products provides quality, professional tools for hairdressers, and we empower customers to get professional results from the comfort of their homes. Gold ’N Hot is looking for brand ambassadors to provide feedback on our products and increase brand awareness. If you are interested, please contact us at feedback@ goldnhothair.com or visit our website at www.goldnhothair.com.

Be sure to follow (or like us!) on Facebook, Twitter, Instagram and Pinterest @GoldNHotElite for the latest updates, giveaways and more.

Meet Carla Alexander

Carla Alexander is a Brand Manager in the Marketing Department of the Professional Division, Salon/Beauty Group at Helen of Troy. Since earning her Bachelor’s and Master’s degrees at Dallas Baptist University, she has pursued her passion in the marketing field and finds particular satisfaction in helping people be their own kind of beautiful.

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OTC Beauty Magazine July 2016

Notes From The

Natural Nation

By Emma L. Young

Essential Multi-Purpose Oils for Summer Hair: Natural, Relaxed or Colored-Treated Summertime is here, the time when many people begin making seasonal changes; pulling out summer clothes, turning off the heat in their homes and turning on the air conditioning.

It’s no secret that summertime also calls for changes when it comes to caring for natural, relaxed or color-treated hair. Summer’s humidity can make hair almost unmanageable. Naturally-styled hair can be extremely dry and frizzy. Relaxed hair can become limp, dry and unable to hold a curl. Summer also wreaks havoc on color-treated hair; especially when the hot sun is beaming.

Although it’s important to use a great conditioner in the summertime, there’s a need for an even more effective way to protect hair from the excessive dryness that comes with the summer season.

Jamaican Black Castor Oil has been shown to effectively fight summer’s heat, humidity and sun, without causing excessive build-up.

Jamaican Black Castor Oil has long been known for its therapeutic and medicinal benefits, and an effective massage oil and skin soother. Now, more and more, women are discovering that Jamaican Black Castor Oil is probably one of the best treatments for caring for hair and skin— especially during the hot, humid, dry summer months.

One product line that gives great results is Jamaican Mango & LimeTM Jamaican Black Castor Oil. This popular product has natural ingredients, is great for hair and skin, and comes in a variety of flavors.

Some of the most popular are:

• • •

• • •

Original: Replenishes nutrients, and leaves hair and scalp nourished and rejuvenated.

Xtra Dark: Deeply conditions and seals in moisture, leaving hair shinier.

Argan: Penetrates into the scalp to help strengthen each hair strand, mends split ends, and helps repair damaged hair; nourishes and protects hair.

Coconut: Nourishes and helps prevent breakage; adds sheen and moisture.

Lavender: Restores moisture and prevents dryness.

Mango Papaya: An excellent moisturizer for hair and skin.

So, when customers are looking to add shine and moisture to their hair during the extremely hot summer months, recommend Jamaican Mango and LimeTM Jamaican Black Castor Oils.

Meet Emma L. Young

Emma L. Young is a freelance writer who has written for various publications including ShopTalk Magazine, the Saints Magazine, South Shore Current and the Spiritual Perspective Newspaper.

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Feature

By Teneya Gholston

Natural Hair Now!

Healthy Hair is Where it’s At 지금은 네추럴 헤어 시대! 건 강한 모발 만들기 The natural hair movement has given consumers a whole new reason to embrace

네추럴 헤어 동향은 놀라운 헤어 스타일의 실험과 표현을 통해 볼 수 있듯이, 소비자들이 그들의

their natural beauty, as seen in incredible hairstyle experimentation and expression.

자연적인 아름다움을 포용할 수 있는 새로운 이유를 부여하고 있다. 또한 소비자들을 위한 최상

It has also helped to provide an open area to discuss the best hair care practices

의 모발 관리 사례와 트리트먼트를 논의할 수 있는 열린 공간을 제공하는데 도움이 되고 있다. 멋

and treatments for consumers. Whether rocking TWA’s (teenie-weenie Afros), big

진TWA’s (teenie-weenie Afros) 스타일이든, big and bold fros, locs, braids, twists, twist-

and bold fros, locs, braids, twists or twist-outs, the new naturals all want the same thing: healthy hair that shows off their unique style and plays up the texture. As the industry leaders, it is up to us to identify where these needs are, offer education and create products that will help them on their natural hair journey.

Whether newly natural and transitioning or flaunting fully curly, highly

outs 까지 모든 네추럴 스타일이 원하는 것은 같다. 그들의 독특한 스타일을 자랑하고 특유의 텍 스처를 강조할 수 있는 건강한 모발이다. 업계 리더로서, 이런 요구들이 어디에 있는지를 찾고, 소 비자들이 그들의 자연 모발을 건강하게 유지하는데 도움이 될 수 있는 교육을 제공하며 제품을 생 산하는 것은 우리들의 몫이다.

textured hair, consumers are trying new styles every day. The naturally curly

consumer—who’s been natural for a while and comfortable with her curls—is

발이든, 소비자들은 매일 새로운 스타일을 추구한다. 오래 동안 네추럴 헤어를 유지하고 자신의 곱

looking to experiment with new products, styles, cuts and color that will show

슬 머리를 편하게 생각하는 자연적 곱슬머리 소비자들은 컬의 다양성을 과시할 수 있는 새로운 제

off the versatility of her curls. The newly natural consumer is embracing low-

품이나 스타일, 커트 그리고 염색 등을 실험해 보고자 한다. 새롭게 네추럴 스타일을 시작하게 된

maintenance looks that will highlight her curls while allowing her to transition

소비자는 텍스쳐 모발로부터의 전환이 진행되는 동안 자신의 컬을 강조할 수 있는 관리가 쉬운 스

between textures. Protective styling, twists, braids and sets are her best friend. Retro

타일을 선택한다. Protective styling, 트위스트, 브레이드와 세트를 그들은 가장 선호한다. 레트

styles are popular right now. From box braids a la Janet Jackson in “Poetic Justice” to

로 스타일은 현재 인기가 있다.“Poetic Justice”의 Janet Jackson과 같은 box braid부터 80년

double braid cornrows from the ‘80s and “The Facts of Life,” braids are all the rage

대와“The Facts of Life”의 double braid cornrows까지, 브레이드는 레드 카펫이나 런웨이에서

on the red carpet, runways and for the everyday consumer.

크게 유행을하고, 일상의 소비자들에게도 아주 인기가 있다.

Healthy hairstyles and maintenance take center stage as women are transitioning

into natural hair and want to wear great styles while avoiding breakage. At-home hydrating and strengthening conditioning treatments are becoming increasingly important to natural consumers styling their own hair. More women are caring for their hair with steam treatments and deep treatment masks infused with natural oils to increase hydration and impart moisture back into the hair.

Style maintenance is also very important. Our consumers love our edge control

새롭게 네추럴 헤어를 시도하거나 과도기인 경우, 풍성한 곱슬, 혹은 과하게 텍스쳐가 된 모

건강한 헤어 스타일과 유지는 네추럴 헤어로 전환 중이며 모발의 손상 없이 멋진 스타일을 추

구하려는 여성들에게 크게 각광받고 있다. 가정용 보습 및 모발 강화 컨디셔닝 트리트먼트는 스스 로 스타일링을 하는 네추럴 헤어 소비자들에게는 점점 더 중요해지고 있다. 더 많은 여성들이 보습 을 증가시켜 모발로 수분을 공급하는데 도움이 되는 천연 오일이 주입된 딥 트리트먼트 마스크나 스팀 트리트먼트로 자신의 모발을 관리하고 있다.

스타일 유지 또한 매우 중요하다. 우리 소비자들은 엣지 컨트롤 제품들( Creme of Nature

products (Creme of Nature Perfect Edges, Perfect Edges On-the-Go, and Perfect Edges

Perfect Edges, Perfect Edges On-the-Go, Perfect Edges Extra Hold )을 좋아하는데,

Extra Hold) to tame flyaways and smooth edges in a healthy way that doesn’t require

이런 제품들은 모발의 뿌리를 많이 잡아당기지 않는 건강한 방법으로 손질하기 힘든 모발을 길

a lot of tension at the roots. Consumers are also stretching their hair to show off

들이고 가장 자리 부분을 부드럽게 해준다. 소비자들은 또한 모발의 길이와 헤어 스타일을 보

length and hairstyles, cocktailing lightweight moisturizers with layerable holding

여주기 위해 모발을 스트레칭하고 다음 샴푸 때까지 컬을 유지하기 위해서 가벼운 보습제와

products to maintain their curls between wash days.

layerable holding 제품을 섞어서 사용한다.

Ingredient Trends

성분 트렌드

Savvy consumers are looking for ingredients with a proven history of quality and credibility. Natural ingredients like Argan Oil from Morocco, Shea Butter, Mango, Coconut Oil, and Shea Oils are very popular right now due to their high-quality

잘 아는 소비자들은 품질과 신뢰성의 검증된 역사가 있는 성분을 찾고 있다. 모로코의 아르간 오일, 시어 버터, 망고, 코코넛 오일과 시어 오일 등의 천연 성분이 고품질의 보습 특성으로 현

moisturization properties. Strengthening ingredients including Acai Berry and

재 아주 인기가 있다. Acai 베리와 케라틴 같은 강화 성분도 수요가 증가하고 있는데, 이런 성

Keratin are increasing in demand because they support and strengthen naturally

분들은 자연적으로 곱슬인 모발의 부서짐을 방지하는데 도움을 줌으로 모발을 강화하는데 도

curly hair, helping to prevent breakage.

움이 되기 때문이다.

Inspiration Trends

영감을 주는 트렌드

Consumers are looking to hair magazines like Hype Hair and Sophisticate’s Black 60

OTC Beauty Magazine July 2016

소비자들은 Hype Hair 나 Sophisticate’s Black Hair 같은 헤어 잡지나, Essence.com, Black Girl

Hair for new styles, popular websites, like Essence.com, Black Girl Long Hair and Curly Nikki, along with a host of new inspirational natural hair Instagram accounts, including @NaturallyShesDope and @Curlbox. At Creme of Nature, we are always listening to our consumers and posting new images and styles that we create at tradeshows or campaigns. We also share photos of editors, bloggers, consumers and brand fans using our products or strutting new styles they have created to help keep the conversation flowing in the natural community and to be a resource for our loyal consumers.

Style Trends

These days, natural styles are becoming more and more aspirational, and women are opting for style and not just length. Afros take a graphic turn with angular shapes, bangs, and bobs. The popularity of protective styling has jumped and crotchet styles, twists and braids can be seen in a wide range of styles, from Havana twists, faux locs, two-strand twists, “boxer braids” or flat cornrows to 36-inch-long braids that flow down the back. We’re also seeing resurgence in wet-set styles, with an increase in popularity in setting lotions and non-flaking hydrating gels. Natural styles set on rods, and rollers allow consumers to create a variety of curly styles without the use of heat.

Color is also a huge trend that we’re seeing rocked by women with natural hair. Natural hair takes to

color very well and we’re seeing a lot more women showing off their curls with vibrant red, rich brown, bold blondes and burgundy shades. Hair color is a great way for consumers to switch up their styles and show off more of their personality and their gorgeous natural texture. Our colors are formulated with shea butter and Argan oil for extra conditioning benefits.

As consumers continue to embrace natural styles, it’s up to us to provide the best products,

technology and education to meet their needs.

Long Hair, Curly Nikki처럼 유명한 웹사이트, 혹은 @NaturallyShesDope, @Curlbox와 같이 영감을 얻을 수 있는 네추 럴 헤어 인스타그램 계정을 통해 새로운 스타일을 찾고 있다. 우리 Creme of Nature는 항상 소비들의 소리에 귀를 기울이 며 무역 박람회나 캠페인에서 우리가 만든 새로운 이미지와 스타일들을 포스팅 하고 있다. 또한 우리는 편집자, 블로거, 소 비자들 그리고 우리 제품을 사용하거나 자신이 만든 새로운 스타일을 자랑하며 지속적으로 네추럴 스타일 커뮤니티에서 대 화의 흐름을 이어가는데 도움이 되고 우리의 충성스러운 소비자들을 위한 자원이 되는데 도움이 될 수 있도록, 자신이 만 든 새로운 스타일을 자랑하는 열광적인 팬들과도 사진들을 공유한다.

스타일 트렌드 요즘은, 네추럴 스타일을 점점 더 열망하며, 여성들은 단지 길이가 아니라 스타일을 선택하고 있다. Afros는 다각형, 앞머리, 그리고 짧은 단발 모양을 택하고 있다. protective styling의 인기도 증가했으며 crotchet styles, 트위스트, 브레이드는 Havana twists, faux locs, two-strand twists, boxer braids, flat cornrows부터 길게 늘어지는 36인 치 길이의 브레이드까지 다양한 스타일의 범주를 보여주고 있다. 또한 우리는 세팅 로션과 non-flaking 보습 젤 사용 자가 늘면서 wet-set style이 다시 유행하는 것을 보고 있다. 로드나 롤러를 이용한 네추럴 스타일은 소비자들이 모 발에 열을 가하지 않고도 다양한 컬 스타일을 만들 수 있게 한다.

컬러 또한 거대한 트렌드로서, 네추럴 헤어 스타일의 여성들에 의해 요동치고 있다. 네추럴 헤어는 염색이 아주 잘

되며, 요즘은 많은 여성들이 역동적인 레드나 풍부한 브라운 색상, 강렬한 금발과 버건디 색상의 모발을 자랑하고 있 다. 헤어 컬러는 소비자들의 헤어 스타일을 교체하고 그들의 다양성은 물론 자연적인 모발의 멋을 뽐낼 수 있는 좋은 방법이다. 우리 컬러 제품은 시어 버터와 아르간 오일로 공법화되어 추가적인 컨디셔닝 혜택을 얻을 수 있다.

소비자들이 네추럴 스타일을 지속적으로 추구하는 한, 그들의 요구에 맞는 최고의 제품과 기술, 그리고 교육을 제

공하는 것은 모두 우리에게 달려있다.

Meet Teneya Gholston

Teneya Gholston is a leader when it comes to beauty marketing and branding. As the Director of Marketing for Revlon Professional brands including Creme of Nature, Teneya oversees brand launch concepts and executes plans including art direction, ad campaigns and photo shoots, consumer education and all creative for the Straight from Eden, Certified Naturals and Argan Oil from Morocco lines. A firm believer in the empowerment of women, Teneya has also earned a Bachelor of Science (BS) in Business Administration and Management and a Master of Business Administration (MBA) in Marketing and International Business from Florida A&M University. Teneya, a lover of beauty, is also a licensed cosmetologist. She is often invited as an expert for panels, focus groups and seminars and has been featured in national magazines including Sophisticate’s Black Hair, Ebony, Essence and documentaries.

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Manufacturer Profile

James Daniels When it comes to personal care items there isn’t a one-size-fits-all product that meets the unique needs of all your customers; they love choices. High Ridge Brands has tapped into this secret and caters to that liking with a compelling portfolio of brands focused in hair care and skin cleansing, including Zest, Coast, Alberto VO5, White Rain, LA Looks, Rave, Salon Grafix, High Beams, Thicker Fuller Hair, and Zero Frizz. OTC Beauty Magazine spoke with company CEO James Daniels to learn more.

퍼스널 케어 아이템에 관해 얘기하자면, 모든 고객의 독특한 요구 사항을 충족시킬 수 있는 제품은 없다. 소비자들은 선택하는 것을 좋아한다. High Ridge Brands는 이런 비밀스러움을 활용해서Zest, Coast, Alberto VO5, White Rain, LA Looks, Rave, Salon Grafix, High Beams, Thicker Fuller Hair, 그리고 Zero Frizz 등 헤어 케어와 스킨 클렌징에 중점을 둔 강력한 브랜드 포트폴리오와 연결해 왔다. OTC 뷰티 매거진은 이 업체의 CEO 인 James Daniels과 얘기 나눠 보았다.

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OTC Beauty Magazine (OTC): Please briefly describe the history of High Ridge Brands (HRB). How did this company get started and what is it founded on?

James Daniels (JD): HRB was created in January 2011 with the purchase of the Zest brand from P&G by Brynwood Partners, a private equity firm based in Greenwich, CT. The firm typically makes control investments in brands that have latent equity, but have been “orphaned” or under resourced by their prior owners.

We have intentionally built a veteran leadership team with broad CPG (consumer packaged goods) experience. This team provides HRB with the ability to rapidly integrate and revitalize acquired orphan brands from marketing to sales and across the supply chain.

OTC 뷰티 매거진 (OTC): High Ridge Brands (HRB)의 역사에 관해

OTC: What is the structure of the company like? Are there multiple product types/brands manufactured under this label?

Please explain.

JD: Within the categories we compete in, only P&G and Unilever sell more units in the United States than HRB. As a result, HRB has significant influence among key retailers as well as our supplier network. Despite the scope of our sales, HRB is a lean team organized along a classic brand team business model. All manufacturing is outsourced, leading to an asset-light capital model.

버려진 브랜드를 모아 신속하게 통합하고 활성화하는 능력으로 HRB를

OTC: What makes High Ridge Brands different than other companies of its kind in the industry?

JD: While we are blessed with a compelling portfolio of brands, it is the HRB team that is at the core of our competitive advantage.

The leadership team has extensive CPG experience and we see ourselves as the David facing the Goliaths. To be successful, we place a heavy weight on analytic rigor, personal accountability and bias for action across all functions. We excel in partnering with customers, suppliers and agencies to create significant value and growth opportunities. I feel fortunate to have the opportunity to lead this team.

갖고 있습니다. 저희 영업 범위에도 불구하고, HRB는 전통 브랜드 팀의

OTC: Who is the main audience for your products and what steps are you taking to ensure the company meets their needs?

JD: For nearly a decade, challenging economic times have seen consumers evolve into savvy and discerning shoppers. These are the core consumers our brands appeal to. They may be among the nearly half of all US households making less than $45,000 per year and are looking to stretch their income. In addition, even more affluent consumers have learned to find high quality products at prices that respect the value of a hard earned dollar. We can roll all of these consumers under a general umbrella we call the Value Consumer set.

We work very hard to win the battle on shelf to have the

간략한 설명 부탁 드립니다. 회사는 어떻게 시작되었으며 무엇을 기반으로 설립되었습니까?

James Daniels (JD): HRB는2011년Greenwich, CT에 기반을 둔 개인 투자 회사Brynwood Partners를 통해 P&G로부터 Zest 브랜드를 구매해서 설립되었습니다. 투자 회사는 통상적으로 잠재적인 가치는 있지만 이전 소유주로부터 버려지거나 재원의 가치를 받지 못하는 브랜드에 투자를 합니다. 저희는 폭넓은 CPG(소비재) 경험을 가진 베테랑 리더십 팀을 국제적으로 구축했습니다. 이 팀은 마케팅부터 세일즈 및 공급 체인에 걸쳐 제공합니다.

OTC: 회사의 구조는 어떻습니까? 이 라벨 아래 제조된 여러 제품 종류와 브랜드가 있습니까? 설명 부탁 드립니다.

JD: 저희가 경쟁하고 있는 범주 내에서는, 오직P&G와 Unilever만이 미국 내에서 HRB보다 더 많은 제품을 판매하고 있습니다. 그 결과, HRB는 공급업체 네트워크뿐 아니라 주요 소매업체 사이에서도 상당한 영향력을 비즈니스 모델에 따라 조직된 lean team입니다. 모든 제조는 외주로 이뤄지기 때문에, 양질의 자본 모델을 선도하고 있습니다.

OTC: High Ridge Brands가 업계 동종 업계들과 다른 점은 무엇입니까?

JD: 저희가 강력한 브랜드 포트폴리오로 행운을 누리는 동안, 저희가 경쟁의 핵심에서 우위를 유지할 수 있게 된 것은 HRB 팀이 있기 때문이죠. 리더십 팀은 광범위한 소비재 경험을 갖고 있으며, 저희는 골리앗과 대면하는 다윗이라고 스스로 생각합니다. 성공을 위해서, 저희는 모든 기능에서 작업에 대한 엄격한 분석과 개인적 책임과 생각에 무게를 둡니다. 저희는 소비자들과 공급 업체 및 에이전트들과의 협력이 탁월하며 이것이 중요한 가치와 성장 기회를 창출하는 것입니다. 저는 이런 팀을 이끌 수 있는 기회를 갖게 된 것을 행운으로 생각합니다.

OTC: 귀사 제품의 주 고객층은 누구이며 회사는 어떤 단계를 통해 그들의 요구 사항을 충족하고 있습니까?

JD: 거의 10 년 정도의 경제적으로 어려운 시기는 소비자들을 보다 많이 알고 안목 있는 구매자로 진화시켰습니다. 이들이 저희 브랜드가 호소하는 OTC Beauty Magazine July 2016

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Manufacturer Profile best product at the best price per ounce among our competitive sets. To maintain this commitment, we are constantly working in partnership with our suppliers and customers to reduce waste and improve quality. This philosophy will continue to drive long term brand loyalty and associated growth for our brands specifically and HRB overall. Understanding how hard so many Americans are struggling, HRB has also been a proud sponsor of Family to Family, a charity that helps American families struggling to make ends meet. Our donations help provide these families with high quality, personal cleansing products to start their day off right with confidence and dignity.

OTC: What is the newest product you have placed on the market?

What sparked initial interest in creating this item?

JD: Our two “hero” introductions this year are Zest Fruitboost and the Alberto VO5 Solutions line. Zest Fruitboost Revitalizing Shower Gels with bright, innovative, easy-to-grab tube packaging is the first of its kind in the body wash category. It has a 2x concentrated formula that revitalizes with moisturizers and antioxidant-rich Vitamin C. The VO5 Solutions line provides consumers with solutions for specific hair care problems typically found in brands that are priced at a significant premium.

OTC: How does the company ensure it stays up-to-date with the latest trends in the beauty industry?

JD: In this highly competitive ever-changing category we make every effort to stay on top of trends by getting trade and consumer insights from multiple sources. Beyond standard consumer and market research, we also look to our customers to partner with us to meet unmet consumer needs, and our supply chain partners to bring global insights and technical advances into our product and packaging development process.

OTC: Please explain how your OTC store partners and our readers can benefit from carrying High Ridge Brands’ products and having a business relationship with the company.

JD: Currently, the item most commonly carried by OTC store owners is our Salon Grafix High Beams brand. However, we see significant opportunity to bring to OTC consumers high performance lines under the Thicker Fuller Hair and Zero Frizz brands. We are also developing customized product offerings for OTC stores under our VO5 and Rave brands.

핵심 소비자들입니다. 그들은 연 수입 $45,000 이하로 그들의 소득을 늘릴 기회를 찾고 있는 미국 가정의 거의 절반 정도입니다. 또한, 더 부유한 소비자들도 힘들게 번 돈의 가치를 존중하는 가격의 품질 좋은 제품을 찾는 방법을 배우고 있습니다. 저희가Value Consumer라고 부르는 일반적인 우산 아래에 이런 소비자들이 분포합니다.

저희는 경쟁 제품들 사이에서 온스 당 가장 저렴한 가격에 최고의

제품을 선보이기 위한 전투에서 승리하고자 부단히 노력하고 있습니다. 이런 약속을 유지하기 위해, 공급 업체 및 소비자들과 협력하여 낭비를 줄이고 품질을 향상시키고자 끊임없이 노력하고 있습니다. 이 철학은 장기적인 브랜드 충성도와 구체적으로는 저희 브랜드 및 HRB와 관련된 성장을 지속적으로 주도할 것입니다. 얼마나 많은 미국인들이 어려움을 겪고 있는지 이해하기 때문에, HRB는 또한 생활이 빠듯해서 어려움을 겪는 미국 가정을 돕는 자선 단체 Family to Family의 자랑스러운 후원자이기도 합니다. 저희의 기부는 이런 가정들이 자신감과 자존감을 갖고 하루를 시작할 수 있도록 품질 좋은 퍼스널 클렌징 제품들을 제공하는데 도움이 됩니다.

OTC: 시장에 출시한 가장 신제품은 무엇입니까? 이 아이템을 만들게 된 초기의 관심은 무엇입니까?

JD: 올해 저희의 두 가지 영웅적인 제품은Zest Fruitboost 와 the Alberto VO5 Solutions 라인입니다. 밝고 혁신적이며 잡기 편한 손잡이 튜브로 포장된 Zest Fruitboost Revitalizing 샤워 젤은 바디 워시 범주의 동종 제품 가운데 최초입니다. 보습제와 항산화 성분이 풍부한 비타민 C로 활력을 주는 성분이 2배로 농축되어 있습니다. VO5 Solutions 라인은 상당한 프리미엄 가격의 브랜드에서 일반적으로 찾을 수 있는 특정 헤어 케어를 위한 솔루션을 소비자들에게 제공합니다.

OTC: 미용 업계의 최신 트렌드를 유지하기 위해 회사는 어떤 노력을 하십니까?

JD: 치열한 경쟁과 끊임없이 변화하는 업계에서 저희는 다양한 소스를 통해 사업과 소비자 통찰력을 얻으면서 유행의 첨단에 자리하기 위해 모든 노력을 아끼지 않습니다. 표준 소비자 및 시장 조사 외에도, 충족되지 않은 소비자들의 요구를 충족하기 위해 고객들을 저희의 파트너로 보고 있으며, 국제적인 통찰력과 기술 발전을 저희의 제품 및 포장 개발 과정에 도입하기 위해 공급 체인 파트너들과도 협력하고 있습니다.

OTC :OTC 매장 파트너와 저희 독자들이 귀사와 사업 관계를 갖고 HRB의 제품을 취급함으로써 얻는 혜택은 무엇일까요?

JD: 현재, OTC매장에서 가장 일반적으로 취급하는 제품은 저희Salon Grafix High Beams 브랜드입니다. 그러나, 저희는Thicker Fuller Hair 와 Zero Frizz 브랜드 아래의 고성능 라인을 OTC 소비자들에게 선보일 수 있는 중요한 기회를 보고 있습니다. 또한 저희는VO5 and Rave브랜드로 OTC 매장을 위한 맞춤형 제품을 개발하고 있습니다.

OTC: 제품 지식에 관한 소비자 및 소매업체 교육은 어떻게 실시하십니까? 웹사이트나 소셜 미디어를 활용하십니까? 그 이유는 무엇입니까?

JD: 저희의 소유권 전에, 저희 브랜드들은 일반적으로 이전 소유주들에 의해 크게 홍보되었지만, 현재는 교육과 마케팅에 관한 투자가 거의 없는

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“고아”같은 상태입니다. HRB는 이런 브랜드들을 지나간 사용자들과 새로운 관심으로 사용자가 된 사람들을 다시 확보하기 위해 새로운 마케팅과 지원으로 활성화하고, 제품 성분을 업그레이드함으로써 소비자와 소매업체들을 다시 연결할 수 있도록 최선을 다하고 있습니다. 소비자들과 소통하기 위한 이동 수단은 타겟 소비자층과 브랜드 메시지의 정의에 의해 결정됩니다. 저희 브랜드는 전통적 미디어(예를 들면, TV, 라디오, 출판물)와 디지털 미디어(페이스북, 이메일, 인터넷 검색 등) 모두 이용합니다. 저희는 백 만 명 이상의 활발한 소비자라는 강력한 데이터 베이스를 보유하고 있으며, 그들과 신제품 및 홍보 이벤트, 관련된 사용 팁 등을 정기적으로 소통하고 있습니다.

OTC: 2016년 남은 기간 동안의 회사를 어떻게 예견하십니까? 갖고 계신 큰 계획이 있습니까?

JD: 5월 16일, 저희는 호평 받는 개인 투자 회사인 Clayton, Dubilier & Rice

OTC: How do you educate consumers and retailers on product knowledge? Do you utilize a website and/or social media? Why or why not?

JD: Prior to our ownership, our brands had typically been heavily promoted by their former owners, but had been recently “orphaned” with little investment in education and marketing. HRB is dedicated to reconnecting consumers and retailers with these brands, revitalizing the brands with renewed marketing and trade spending, and formulation upgrades to regain lapsed users and attract new users. The vehicles used to communicate to consumers are determined by the definition of the target audience and brand message. Our brands use a full array of traditional media (i.e. TV, radio, print) and digital media (i.e. Facebook, email, search, etc.).

We have a robust database of over 1 million active consumers to which we communicate new products, promotion offers and relevant usage tips on a regular basis.

OTC: What do you foresee the remainder of 2016 holding for the company? Are there big plans you can talk about?

JD: On May 16th we announced the purchase of HRB by the esteemed private equity firm Clayton, Dubilier & Rice. The firm’s experience with corporate carve-outs, deep consumer products expertise and reputation for operational excellence will be invaluable as we continue to scale.

의 매입을 발표했습니다. 기업을 개척하고 깊은 소비자 제품 전문 지식과 운영 효율성에 대한 명성을 가진 이 회사의 경험은 저희가 지속적으로 확장해 나가는데 귀중하게 쓰일 것입니다.

OTC: 매장 운영자들과 공유할 수 있는 최고의 비즈니스 조언은 무엇입니까?

JD: 여러분의 매장은 당신의 모습이 그대로 반영된다는 것을 알아야 합니다. 당신의 고객들을 잘 알고 무엇이 그들로 하여금 힘들게 번 돈을 당신의 매장에서 쓰고 싶게 만들 수 있는지를 알아야 합니다. 그들이 기대하는 이상의 가치로 그들을 즐겁고 놀랍게 만들 수 있도록 더욱 노력해 보세요. 당신의 고객들의 구매를 쉽게 할 수 있는 더욱 혁신적이고 강력한 브랜드와 깨끗한 포장을 만들도록 공급업체에 지속적으로 얘기하세요. 끝으로, 당신의 성공을 수치화 할 수 있도록 정기적으로 확인이 되는 명확하고 측정 가능한 목표를 갖고 있는지 확인하세요.

OTC: What is the best business advice you can share with store owners?

JD: Understand that your store is a reflection of you. Know your customer and what makes them want to spend their hard earned money in your store. Go the extra mile to surprise and delight your customer with more value than they expect. Push your suppliers for innovation, strong brands and clean packaging to make it easy for your consumer to shop the store. Finally, make sure you have clear, measurable goals that are regularly monitored to ensure you can quantify your success.

Company Name: High Ridge Brands Location: Stamford, CT Contact Number: 203-674-8080 Website: www.highridgebrands.com Years in Business: 5

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회사명: High Ridge Brands 위치: Stamford, CT 연락처: 203-674-8080 웹사이트: www.highridgebrands.com 사업 년수: 5

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Advertisement

CLIPPER TIPS Sponsored by Andis Co.

Clipper Envy – The Cordless Envy™ Li If you haven’t heard that the Andis Envy™ clipper is a good tool, I am here to tell you that it is – and it just got a whole lot better! The Envy clipper is now available in a cordless model called the Cordless Envy Li. Andis has taken one of the most envied clippers on the market and packed it full of features.

First, let’s talk power. The Envy Li features a strong rotary motor for smooth cutting performance at 5,500 strokes per minute. It also has a long-lasting, lithium-ion battery that delivers over two hours from a 90 minute charge. While the battery isn’t removable like the Andis Supra 120™ because of it being cord/cordless, the dual power source option adds value to this clipper because it can be used for an entire day of servicing clients without a drop in the quality of performance.

The other standout feature with this tool is the weight. At less than 10 ounces it is super light and features the same comfortable, balanced design as the corded Envy. It’s also made in the USA. This gives the end user the advantage of having replacement parts available should a repair be needed in the future.

However, my favorite feature on the Envy Li is its ability to be zero gapped, which allows for very close bald fading. (Zero gapped is when a clipper has a blade that can be adjusted, and the cutter blade and comb blade can be perfectly parallel.) When a clipper blade can be adjusted like this it allows for additional personalization by the user. Many barbers like to fine tune their clippers like this by setting their clipper to a zero gapped setting. The results of cutting with zero gapped clippers is the hair being cut so close that is looks bald.

While I don’t recommend this for the home cutter, professionals will appreciate this feature.

Visit andis.com today to for more information about the Cordless Envy Li. Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon— Main Attraction Unisex Salon— based in Philadelphia. He is the barber for several Grammy Awardwinning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company.

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ecocoinc.com

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Advertisement

THERAPY TRENDS The Global Road to Anti-Aging Hair Global advancement in hair care is combining heritage and technology claims. Anti-aging claims in the hair care category are exemplified by multi-functional benefits that counteract UV damage, heat exposure, pollution, stress and genetic graying.

One global solution is rooted in the “Tree of Life” – the African Baobab tree. Its fruit and seeds contain high concentrations of antioxidants and the mineral calcium. It is said to prevent cancer and heart disease. It is now featured in formulations designed to prevent anti-aging in hair care products. The seed protein captures the legendary traits of the tree to store moisture, withstand harsh climates and nourish through the ages.

Another fascinating global technology is the anti-aging cure for graying hair. Melanocytes are cells in hair follicles that determine color. Gray or white hair is due to age-related depletion of melanocytes which is a direct result of depletion of melanocyte stem-cells. Globally, specialty raw material companies are striving to provide products with anti-graying properties and products that work well with gray hair. Stimulating natural hair color will be a new frontier for all OTC customers. Choice in hair colorants may one day be sold beyond the bottle.

Both technology and global heritage will continue to strengthen the branding. Country of origin will remain important to consumers as they seek to associate expertise with national pride and heritage. Consumers will respond to price/value perceptions, safety, and promotional stimulation. However, the heritage of the “Tree of Life” or worldwide stem cell manipulation is hard to resist.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skin care and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine.

McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence.

ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

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RA Cosmetics 100% Mango Scented Shea Butter

Our Body Butter with Mango Scent from RA Cosmetics is 100% all natural and smells incredible. It is full of nourishing and anti-oxidant rich ingredients. It helps fight signs of aging; relieves dry skin; reduces windburn/ sunburn and frostbite. It is made with nature’s best moisturizers – shea butter and mango scented oil – and is paraben-free. Our Body Butter is a skin must-have and Nature’s gift to your hair and skin.

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Advertisement

TONSORIAL TIMES Remove Ear and Nose Hair Easily If you live long enough, at some point both men and women will be forced to address the hairs growing in or around their ears and nose. People over 40 usually will notice the growth and there are some simple ways to get rid of these hairs. Of course, if you work in a barbershop or salon you will come across clients with these unsightly hairs protruding out of their face. Most people don’t even notice these hairs until one day they are exposed and can no longer be ignored.

The question is, how do you properly remove these hairs without injuring yourself? Well first, I do not recommend using shears to remove hair from your ears and nose. There is always a chance you can injure yourself using shears or a razor. A word of caution: never put any objects in your ears, including Q-tips or shears. If you must clean your ears of wax build up, I suggest consulting your doctor before using any solution which could cause additional health challenges.

In the barbershop and salon there is a growing trend for using the waxing technique to remove ear and nose hair, but they come with additional risks and a few side effects. Clients have experience a runny nose after waxing and some itching. Waxing may not remove all your nose hair, but can be a viable solution to approach nose hair removal.

An ear and nose hair trimmer is probably the best solution for removing hair in these areas. When searching for the right trimmer, remember to consider battery life and research the trimmer motor.

Choose a single blade motor over a rotary motor, and go for quality over a low priced trimmer. Somewhere in the $30-$50 range is good.

Here is my list of the best trimmers on the market. Keep up the good work!

•

Philips Norelco Nose Trimmer 5100

•

Panasonic ER430K Ear and Nose Trimmer

• • •

Andis Fast Trim Personal Trimmer

Groom Mate Platinum XL Trimmer

Remington MPT-3600 Dual Blade Pen Trimmer

Dwayne Thompson, aka “The Barber Ambassador,” is the CEO of The Fade Club LLC, a marketing and promotions company designed to grow the barbering industry through education and brand management.

He wears many hats as the founder of The Barber Academy Tour, creator of “The Barbettes,” a term designed to promote female barbers, and the former host of Against the Grain Radio show, the first barber related radio show on Blog Talk Radio.

He is a dynamic writer, educator, product broker, consultant and social media expert. He has held several Executive positions with a former barbershop publication and a national health outreach program. Mr. Thompson is also the Founder and Publisher of Tonsorial Times Magazine, “The Official Barbershop Trade Publication” focused on highlighting products, franchises, schools and educators directly connected to the barbering industry. For more information, visit www.tonsorialtimes.com.

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Shea & Coconut Smooth Edges: The perfect hairline finish to protect your edges, with flexible hold and without dryness or flakes.

Coconut: Moisturizes, adds shine and helps promote growth.

Shea: Nourishes roots and soothes scalp.

Omega 3: Helps rebuild, strengthen and protect hair from within.

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업계소식

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Show Report

Jinny Corp. 1st Annual Sales Meeting

Inaugural event welcomed valued industry vendors to Hollywood, Fla. for a weekend of relationship building and successful sales planning with the Jinny Corp. team.

Jinny Beauty Supply held their first annual sales meeting June 10-12 in Hollywood, Florida at the beautiful Diplomat Resort and Spa. In attendance were 45 key vendor partners, Sales Managers from each of Jinny’s 12 locations, their purchasing team and upper management.

The Friday night reception hosted by Wella was a perfect way to kickoff the weekend. It gave industry vendors and the Jinny sales team the opportunity to meet and talk in a comfortable, relaxed atmosphere.

Saturday and Sunday meetings were well-received and ran like clockwork. These short meetings gave key vendors the opportunity to share with all of the Jinny sales managers at once, their major initiatives for the second half of 2016.

The group spent Saturday evening aboard the luxurious 128-ft., 4 deck, Grand Floridian Yacht. They took a 4-hour cruise down the inter-coastal, eating, drinking and dancing the night away. The food was amazing, the crew was fantastic, the drinks were flowing, and the DJ had everyone moving. The vendors and the Jinny team alike had an amazing time and took advantage of this opportunity to make new friends, strengthen relationships, collaborate on ideas, and have fun.

The first Jinny Sales meeting exceeded expectations. The company was able to build a stronger foundation with their key vendors and the sales managers that they can build upon. They have set themselves up to have a very strong second half of 2016, all this while having fun.

Next year will be even better.

Felicia Washington of DRM-JPC Brands

The luxurious Grand Floridian Yacht

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“I’ve been attending sales meetings for going on three decades and this was one of the first that ran on time and with its sales people still displaying the right amount of enthusiasm and attention to what the speaker was saying. They were engaged and interested in what I had to say and as I said to Garrett, ‘not only did the sales meetings seem to run on schedule, but for the first time in a very long time this vender was made to feel appreciated and valued by everyone attached to the event.’

Thank you again for the invitation to attend, I’m glad I did.”

Lorenzo Mejia Straight Arrow

Jeff Higgins of Fromm

(Left to right) Nicole Cho, Jeff Cho and Chris Kim of Jinny Corp.

Jinny Corp. Sales Meeting

James William of Inspired Beauty Brands and Mark Moesta of American International.

The ocean-front Diplomat Resort and Spa

Harry Szczukowski of Andis Company

Susan DeLucia of Wella poses with the iThrive giveways that were distributed at the reception the company sponsored.

(Left to right) Alex Fortin and Ben Thankachan of Cyrus Advisors with Jeff Cho of Jinny Corp.

(Left to right) Michael Judson of Strength of Nature, Tara Coleman of SoftSheen-Carson, Darrin Barbour and Boris Moore of Namaste

(Left to right) John Graterol of IBE, Eddie Jhin of Jinny Corp, Mario De La Guardia of Strength of Nature and Aaron Tiram of Ecoco

(Left to right) Will Williams of M&M Products stands alongside Marvin Jones and Clint Jackson of B&C Products, and a friend.

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Mezei Jefferson, Director of Education for SoftSheen-Carson, explains new products to the Jinny sales team with the help of a hair model.

Mark Osinoff of Hain Celestial/Queen Helene speaks to the Jinny team.

Chris Kim and Jeff Cho of Jinny Corp.

International Beauty Exchange sales force members pause for a photo with Garrett Wright and Art Emm of Jinny Corp.

Sonja Watford-Mair of Briggs Market Masters (center) with Larry O’Malley and Michael Jeffreys of J. Strickland.

Colleagues spend time catching up before dinner on the yacht.

David Vilmure of High Ridge Brands and Cora Watson of Dial

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Aaron Tiram of Ecoco pauses for a photo before boarding the boat.

Brian Mullenbach of House of Cheatham and his wife

Mario De La Guardia of Strength of Nature and Jeff Cho of Jinny Corp.

Jinny Corp. Sales Meeting

Clyde Hammond and N. Lynn HammondHutchinson of Summit Labs

Representatives of International Beauty Exchange pose with the Jinny Corp. team.

Susan DeLucia of Wella

Jeff Higgins of Fromm and Joe Magnano of Beauty Perfection/Sparks

Bernard Bronner and Maggie Ocasio Bros. Masters Sonja Watford-Mair and Joe BriggsofofBronner Briggs Market

Anne Marie Kollias of Wahl presents to the Jinny team alongside Thomas Crumption of Southeast Rep Services.

Lorenzo Mejia of Straight Arrow presents to the Jinny team.

William Stewart and Michael Shless of As I Am

Jim Berlin of JM Products/Murray’s

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Show Report “Thank you for the face-to-face opportunity with Jinny sales managers. Everything from room temperature to staying on track was delivered on time and on task.

I always brag about the well-oiled Jinny machine, but truly it was at its finest. The icing on the cake was definitely the cruise which was amazing! To sum it up, it had the right mix of education, relaxation and inspiration all rolled up into one spectacular event!�

Susan DeLucia Wella

Felicia Washington of DRM-JPC Brands and Eddie Jhin of Jinny Corp.

(Left to right) Linda Patty, Leo Alba and Vanessa Urrea of Mitchell Group with Garrett Wright of Jinny Corp.

Harry Szczukowski and TJ Dickinson of Andis

Andrew Yoo of Jinny Corp. and Haley McNeal of OTC Beauty Magazine

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Greg Peterson and Dan Parsons of Oster stand with Todd Smith of The Kirschner Group.

Kenny Kim of Bonfi stands alongside Lorenzo Mejia of Straight Arrow.

The Jinny Corp. team, ready to enjoy a delicious crab dinner.

Jinny Corp. Sales Meeting

Susan DeLucia of Wella presents to the Jinny team

Victor Brownlow and Scott Hagstrom of Helen of Troy

(Left to right) BJ Kim of Jinny Corp., Maggie Ocasio of Bronner Bros., Simon Kim and Solomon Kim of Jinny Corp., and Morrishane Horton of Revlon

Will Williams of M&M Products

(Left to right) Mezei Jefferson, Tara Coleman and Paige Simms of SoftSheen-Carson.

The Jinny Corp. team

Linda Woods of American International Industries

Matthew Ryan and Andy Morgan of Revlon

Khalifah Waajid of Taliah Waajid and Joe O’Neil of Conair

Jazmyne Archer of Marketing Excellence

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Show Report

(Left to right) John Plunkett, Steve Ma, and Charles Seo of Jinny Corp. enjoy hors d’oeuvres with Vanessa Urrea of Mitchell Group and Leo Alba.

Jonathan Tiram of Ecoco presents new items.

(Left to right) Ken Klibaner of KSA, Todd Simmons of Imperial Dax, his wife, and Lauren Zawisha, also of Imperial Dax.

Steven Fischman of Jinny Corp. stands with Harry Sczcukowski of Andis

Robert Lee and Jonathan Rudner of Ampro presenting to the Jinny Corp. sales team

(Left to right) Anne Marie Kollias of Wahl, Garrett Wright of Jinny Corp. and Thomas Crumpton of Southeast Rep Services

Vanessa Brown and Randy Lee of Luster

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Walt Winslow of KAB Brands

Scott Pawlow of AFAM Concept

Marvin Jones of B&C Products

The men from Xtreme Beauty International stop for a quick photo together

Jinny Corp. Sales Meeting “You guys put on a very nice ‘Sales Meeting,’ it was great seeing all your top sales managers together at one time. Thank you for including us on this past weekend.”

Harry Szczukowski National Sales Manager, Andis Company

Eddie Jhin, President of Jinny Corp., addresses the crowd after dinner on the boat.

Joe O’Neil of Conair presents a new hair dryer.

(Left to right) Alexandre Cutait of nuNAAT, Linda Patty of Mitchell Group, Leo Alba, and Art Emm of Jinny Corp.

Dawn Green of Marketing Excellence

(Left to right) John Plunkett, David Seo and Kevin Back of Jinny Corp. stand alongside Osman Mithavayani and a representative of XBI.

Alex Fortin and Ben Thankachan of Cyrus Advisors stand with Jim Berlin of JM Products/Murray’s before boarding the yacht.

Tara Coleman and Susan DeLucia pose for a quick photo

Taliah Waajid

(Left to right) Andrew Yoo of Jinny Corp., Harry Szczukowski of Andis Co. and Ken Klibaner of KSA

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Show Report

Perry Merrity of PDC Brands shows off a Cantu product display to the Jinny team during a meeting.

Will Williams of M&M Products keeps everyone’s attention during his meeting.

Tara Coleman of SoftSheen-Carson

Lorenzo Mejia of Straight Arrow stands alongside Sam Lazar of Universal Beauty and his wife.

The Jinny Corp. Miami Branch sales team

John Rim of R&R Corp.

Thomas Crumpton

Darrin Barbour of Namaste

James William

“Excellent sales meeting and well organized party.

Great Food!”

John Graterol International Beauty Exchange

Min Kim and John Kim of Fisk

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Jinny Corp. Sales Meeting

Michael Jeffreys and Larry O’Malley meet with the Jinny team to speak about J. Strickland’s products.

Roy Lee of Jinny Corp. and Clint Jackson of B&C Products

William Stewart of As I Am

Khalifah and Taliah Waajid speak with the Jinny sales team regarding new products.

Michael Judson of Strength of Nature

Bernard Bronner andKetlie Maggie Ocasio Bronner Bros.

(Left to right) Leo Alba, Toscan andofAlexandre Cutait present nuNAAT products

John Perrone of Fantasia and Ken Klibaner of KSA

Derek Lee and Felicia Washington

Delroy Reid of Sunny Isle

Maggie Ocasio of Bronner Bros. and Morrishane Horton of Revlon

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Industry News Introducing the 5-Star Finale, “The Ultimate Finishing Tool” from Wahl Professional

Inspired by the sleek 5-Star packaging, the Finale from Wahl Professional is the latest to receive a stunning new design. Equipped with a powerful motor, the 5-Star Finale is another innovative asset in every barber-stylist’s arsenal. The Finale truly is the ultimate finishing tool.

“The 5-Star Finale is definitely a game changer in the professional barber and beauty industry,” says Wahl Education and Artistic Team (W.E.A.T.) member Kristi Faulkner.

90 minutes of run-time. The lithium battery allows the rotary motor to perform at its full potential from start to finish, with no diminish in speed.

“Anyone can benefit from using the Finale,” says Faulkner. “From a stylist who wants to achieve a precision edge or line-up without a straight razor, to a Master Barber who wants that added benefit of going above and beyond for clients.”

As with all Wahl Shaver Shapers, the 5-Star Finale gives an incredibly precise finish to every part of the haircut and shave.

The Finale is versatile enough for a variety of cuts on the face, neck and head.

One of the new features on the Finale includes a lithium-ion battery for over

“The hypoallergenic gold foil allows even the most sensitive individual to use the Finale without any razor bumps, ingrown hairs or skin irritation.”

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Execute a bump-free, ultra-close shave with the hypoallergenic gold foil, the latest feature in delivering the perfect shave for your clients. The hypoallergenic foil is ideal for clients with sensitive skin.

The 5-Star Finale is available nationwide. To learn more about the 5-Star Finale, visit www.wahlpro.com.

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Industry News Evolving Beauty-The Business of Beauty in a NEW AGE.

“I am inspired by beauty’s ability to shape a woman’s image and identity, as well as its’ monetizing power!” – Phylencia “PT” Taylor

In April, Beauty Culturalist Phylencia “PT” Taylor released her debut business book “Evolving Beauty-The Business of Beauty in A New Age.” The book was inspired by her passion for the the billion-dollar beauty industry.

Immersed in an industry that continues to grow year after year, Taylor is a former Corporate Beauty Executive and Print Beauty Magazine Publisher of Shine Magazine for Professionals.

Today, she is a (self-coined) Beauty Culturalist, one who studies how the industry shapes the image and identity of women. Also, she is an Adjunct Professor and Chief Consultant of Shine Beauty Culture Consultancy where she helps build brands to shine. Her focus is branding and multi-media platform strategies.

“This book is a game changer,” says Lisa Price, Founder of Carols’ Daughter. Price also wrote the books’ foreword.

Evolving Beauty is an Atlas of Essential Insider Tactics for Success in a New Age of Beauty. A “MUST HAVE” for Powerhouse Intrepreneurs— Inside Corporate Brand Executives—as well as Change Agent Entrepreneurs, Brand Manufacturers (Product Brands) and Beauty Influencers (Service Brands) to build independently and unite collectively. Beauty Culturalist and Thought Leader Phylencia Taylor reveals how to use the BEAUTY BREAK THROUGH THEOREM—A proprietary algorithm and brand building tool for big and small businesses, no matter what stage your brand is in.

• • • • •

Help end Brand and Blogger Promiscuity Learn how to stay relevant with modern tactics for longevity Find out Who’s the Master? Your product or your consumer?

Uncover how Mutli-Cultural sensitivities and growing populations will impact your brand forever more Open up to proven insider strategies, smart branding, product innovation and win/win partnerships

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Industry News Dark and Lovely® Au Naturale Introduces Length Retention Collection for Protective Hairstyles The 1st Length Retention Range That Gets to the Root of Protective Styling by Treating the Scalp

Dark and Lovely® Au Naturale, the award-winning authority for natural hair care and styling, is excited to introduce its Au Naturale Length Retention line for protective styles: a range of haircare products designed to treat and soothe the scalp.

Featuring scalp targeted recipes, blended with Jojoba and Peppermint, the new Dark and Lovely Au Naturale Length Retention collection for protective styles is designed to refresh, soothe and nourish the scalp, providing the ultimate scalp comfort and care.

When hair is in a protective style—such as braids, twists, etc.— there are many hair challenges women face, including itchiness, dry scalp, flakiness, unlaid edges and overall scalp discomfort. Therefore, it is essential to keep the scalp clean as your scalp’s health and hygiene impacts the total health of the hair.

“The more you manipulate your strands, the weaker they become. So more and more women are opting to wear protective styles like braids, twists, cornrows and buns, which do not require daily handling and styling,” says Mezei Jefferson, Dark and Lovely Director of Education. “We’re thrilled to introduce a care system that protects your roots, in addition to your ends, while wearing these protective styles.”

THE COLLECTION: Comprised of four exclusive products, the Dark and Lovely Au Naturale Length Retention treatment line for protective styles includes:

• • • •

Dark and Lovely Au Naturale Length Retention Refreshing Scalp Cleanser – Helps keep braids and scalp feeling clean and fresh between wash days.

Dark and Lovely Au Naturale Length Retention S.O.S. Hairline Elixir – Crafted with Arginine and Ceramides to help maintain a healthy-looking hairline when wearing braids and weaves.

Dark and Lovely Au Naturale Length Retention Tame & Strengthen Edge Tamer – Crafted to help you maintain a healthy-looking hairline while taming frizz and flyaways, in one heroic step.

Dark and Lovely Au Naturale Length Retention Nice & Neat Braiding Custard – Helps to keep your hair moisturized, soft and conditioned while keeping your style looking new.

The coveted Dark and Lovely® Au Naturale portfolio of products, which are specially formulated to address the unique needs of naturally curly hair textures, include Au Naturale Anti-Shrinkage, Au Naturale Moisture L.O.C. and now Au Naturale Length Retention lines. Whether your hair type is curly, wavy, kinky, coiled or in a protective style, these unique recipes address every curly girl’s treatment and styling needs.

Dark and Lovely Au Naturale collections contain NO drying alcohol, NO mineral oil, NO petrolatum, NO sulfates and NO parabens*.

AVAILABILITY: Dark and Lovely Au Naturale Length Retention for Protective Styles is now available at Walmart and beauty supply stores nationwide. For more information, visit www.DarkandLovely.com or follow Dark and Lovely on Instagram, Facebook, Twitter and YouTube. *Ingredients vary by SKU

Super Partners! Magic® Shave Teams Up with Marvel’s Luke Cage for A Close Shave…

Magic® Shave, the undisputed leader in African American men’s grooming and shaving, is pleased to announce a super collaboration with Marvel Comic’s Luke Cage, the Super Hero for hire who’s known for being rough around the edges but always clean cut.

The power team—Magic® Shave and Marvel Custom Solutions— introduces an exciting two-part original Luke Cage story titled, “Luke Cage In A Close Shave!” The comic, created by “Power Man and Iron Fist” writer David Walker and fan-favorite artist Dale Keown, is an innovative, integrated media program that Luke Cage fans and beyond won’t want to miss. The action-packed Part One were on sale in the May issues of Marvel Comics. The complete comic and exciting conclusion will be available in a free digital comic, exclusively at www.MagicShaveApproved.com/MARVEL.

Magic® Shave has been the pioneer in men’s depilatories for over 100 years, and is everything you need to prevent razor burn and maintain smooth skin. The Magic® Shave collection is comprised of a variety of 96

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products in the grooming and shave category. It includes: Razorless Cream Shave Regular Strength, a cream shave that works in 4 minutes and lasts for 4 days, helping to stop razor bumps and give a closer shave than a razor; and new Extra Strength BumpRescue After-Shave Gel, a clinically tested, oil-free aftershave gel formulated with Vitamin C and Caffeine, designed to visibly reduce the look of bumps, leaving skin feeling hydrated and visibly smooth.

Marvel’s Luke Cage debuted as the first African-American Super Hero to star in his own ongoing title. Between his steel hard skin, and super-dense muscles and bones, he is powerful and cannot be cut by the toughest of blades. In the event of an injury or trauma, recovery time for Cage is usually one-third of that of an ordinary human. Cage is a selftaught hand-to-hand combatant with years of street fighting experience; and he is a superb athlete, despite his great height and weight. He is also self-educated in the law and speaks several languages. He is truly Magic® Shave approved!

To learn more about Magic® Shave, visit: www.MagicShaveApproved.com.

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Industry News Cosmoprof North America Debuts EVINE Live Collaboration to Provide Exhibitors and Attendees Unique Brand Building Opportunities

Cosmoprof North America (CPNA) is thrilled to announce an expanded collaboration with EVINE Live, an ominichannel retail experience (evine.com) offering unique brands and products to customers nationwide. Returning for the 4th year in a row, EVINE Live will hold onsite auditions alongside two other major shopping channels as part of the CPNA TV Shopping Auditions.

Proving remarkable success with exhibitors discovered at last year’s Cosmoprof North America event, 100% Pure, Spoolies, Salon in a Bottle and EcoTan, 2016 attendees will now also have the opportunity to meet key EVINE Live merchants throughout the 3-day event. Attendees will be able to visit and meet with the team of EVINE Live directly on the show floor to introduce their

brand to key buyers and learn more about how to work with this unique retailer.

“CPNA is the perfect place for us to discover the latest beauty brands and innovative products that our customers come to us for,” says Teresa Harris, Vice President of Beauty at EVINE Live. “We have successfully launched several brands from CPNA already, proving our customers love what’s coming from the show. The time felt right for us to expand our reach at CPNA in search of even more niche brands to bring to EVINE Live.”

In addition to the above opportunities, a few exclusive exhibitors will be selected for a special on-air EVINE Live

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segment highlighting CPNA 2016. This special on-air segment will feature footage from Cosmoprof North America 2016 and will show how EVINE Live merchants discover exciting new products to bring to their viewers.

Anyone looking to understand more about what it takes to work with EVINE Live can attend a free 30-minute conference session on July 26th to hear directly from representatives of their merchandising team.

“We are thrilled to be expanding our relationship with EVINE Live and look forward to seeing more exhibitors succeed on this innovative platform,” says Daniela Ciocan, Director of Marketing, Cosmoprof North America. “The collaboration not only expands EVINE Live’s visibility to more potential vendors who are present at our event, but also builds CPNA’s visibility to consumers as the on-air segment will reach the homes of consumers who are unfamiliar with how some of their favorite brands are discovered.

For exhibitors, this collaboration grants them new business opportunities through a unique distribution model.”

Cosmoprof North America will take place July 24-26, 2016 at Mandalay Bay Convention Center in Las Vegas, NV. For registration and show updates, visit www.cosmoprofnorthamerica.com.

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Industry News

NEW Package Design, Same Superior Products!

Personna teams up with barbers and stylists to design cutting edge packaging Personna is introducing a sleek new packaging design to professional barber and stylist communities. By involving these professionals in the redesign process itself, Personna was able to identify and address any/all opportunities for improvement. The result? A more modern look and feel with bold product imagery, clear product counts and simple feature and benefit callouts. A simple, yet striking revamp!

The packaging transition began in late 2015. See below for a complete timeline of the scheduled transition.

New Packaging Introduced May 2016 • BP8800 Shaper Blades Carton Pack 60-Count • BP0250 Eyebrow Shaper • BP8900B Mini Shaper Blades 20-Count • BP0900B “Classic 900” Kit

New Packaging Introduced Late 2015 • BP9010 Double Edge Blades 5-Pack • BP9020 Double Edge Blades 100-Count Pack

New Packaging Introduced February 2016 • BP8820B Shaper Blades Twin Pack 10-Count

Personna is distributed by Spilo Worldwide, a leading manufacturer, importer and international master distributor to the professional beauty industry for over 70 years. www.spilo.com.

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BIR Bits

Gerry Udell Inc. reports that Helen of Troy had a very successful Eastern Buying Conference According to Gerry, Hot Tools presented many innovative items that were well received by Helen of Troy customers. He added, “The Gold ’N Hot line, which is a leader in the multicultural appliance field, had an exceptional show due to the new spring deals. With the help of Scott Hagstrom, vice president of sales, Terri Taricco, vice president of marketing, and Miguel Navarrete, Northeast regional sales manager, Helen of Troy and Gold ’N Hot are on a growth trajectory in our territory.” Visit gerryudell.com.

New York Gov. Andrew Cuomo has ordered nail salons to pay $2 million in back pay and damages to hundreds of workers since creating the Nail Salon Industry Enforcement Task Force a year ago to crack down on abuses at nail shops.

Since last May, the group has ordered 143 salons to repay 652 workers who were paid less than minimum wage—currently $9.00 an hour—or illegally denied overtime. The state has also mandated a Nail Salon Workers’ Bill of Rights.

Cosmoprof North America has earned a spot on the 2015 Trade Show News Network Top 250 Trade Show List.

TSNN is a news and online resource for the trade show, exhibition and event industry. Boasting close to 30,000 attendees and 1,015 exhibitors from 39 countries, the 3-day event encompassed more than 252,908 square feet. Visit www.cosmoprofnorthamerica.com.

Courtesy of “The Beauty Industry Report.”

The Beauty Industry Report is a monthly newsletter for executives in the professional beauty biz.

For 3 FREE complimentary issues of the “Beauty Industry Report,” please send your request to Lisa Iavello at lisa@bironline.com. Include your name, company name, address, phone number and email address in the email message.

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SHAPER

THE ICON OF TRANSFORMATION

FROM MOLDABLE TO BRUSHABLE, POWERFUL TO FLEXIBLE. BELOVED BY PROFESSIONAL STYLISTS SINCE 1984. www.sebastianprofessional.com facebook.com/SebastianPro ©2016 Sebastian Professional, Woodland Hills CA 91367, USA. All rights reserved.

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Show Calendar Ad Index JULY:

AFAM Concept Inc. .................. 23, 99 www.afamconcept.com

Giovanni Cosmetics ........................ 35 www.giovannicosmetics.com

NEOX ...........................................36, 117 www.neoxunited.com

American International ................... 47 www.aiibeauty.com

Helen of Troy ...................................... 11 www.hotus.com

nuNAAT ............................................... 95 www.patauaoil.com

Ampro Industries ........................... 64a www.amprogel.com

House of Cheatham ........................ 56 www.houseofcheatham.com

OMT, LLC ............................................. 78 www.nappystyles.com

Andis Co. ................................................5 www.andis.com

Imperial Dax .....................................64b www.imperialdax.com

One Bottle Products ........................ 75

18-21 Cosmobeauté Asia Kuala Lumpur, Malaysia www.cosmobeauteasia.com

Barber Shop Aid Brand Products.. 74 www.barbershopaid.com

Innovative Beauty Products, LLC.. 31 www.godefroybeauty.com

Beauty Man, LLC ............................... 73

Inspired Beauty Brands ........... 44, 61 www.haskbeauty.com

23 City of Hope Spirit of Life/Beauty Pitch Las Vegas, NV www.cityofhope.org/giving

Beauty Perfection ...............................9 www.curlgirlhair.com

23-24 Taliah Waajid World Natural Health & Beauty Expo New York, NY www.newyorknaturalexpo.com

Belson .................................................. 55 www.belsonproducts.com

2 New Orleans Natural Hair Expo New Orleans, LA www.neworleansnaturalhairexpo.com 6-7 In-Cosmetics Korea Seoul, Korea www.in-cosmeticskorea.com

Beauty Ventures ......................76, 114 www.beautyventures.net

J2 Beauty............................................. 68 www.dreamworldproducts.com JBC Distributors .............................101

Oster Prof. Products ..........................8 www.osterpro.com PBA/COH ..........................................104 www.inspirecelebration.com PDC Brands ......................................108 www.pdcbrandsusa.com Queen Helene ............................. 32, 92 www.queenhelene.com

www.sunnyislejamaicanblackcastoroil.com

23-25 Chew’s Multicultural Hair, Skin and Nail Expo Lake Charles, Louisiana www.chewshairaffair.com 24 North American Hairstyling Awards (NAHA) Las Vegas, NV www.probeauty.org/naha 24-26 Cosmoprof North America Las Vegas, NV www.cosmoprofnorthamerica.com

AUGUST: 6-9 NACDS Total Store Expo Boston, MA tse.nacds.org 14-15 IRIE Mega Beauty Expo Daytona Beach, FL www.iriembetickets.com 20-22 Bronner Bros. International Beauty Show Atlanta, GA www.bronnerbros.com 27-28 Ubiquitous Beauty, Hair and Health Expo Washington, DC www.ubiquitousexpo.com

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Brittny Professional ......................... 39 www.dreamworldproducts.com Colomer USA .............. Cover, 67, 115 www.cremeofnature.com Combe Inc. ......................................... 15 www.combe.com Conair .................................................. 49 www.conair.com Cosmoprof North America .........103 www.cosmoprofnorthamerica.com DeMert Brands ........................... 53, 72 www.demertbrands.com E.T. Browne and Drug Co., Inc....... 79 www.palmers.com Ecoco, Inc. ............................. 27, 37, 71 www.ecocoinc.com EDEN BodyWorks ............................ 45 www.edenbodyworks.com Fantasia Ind. ....................................... 65 www.fantasiahaircare.com

JBS Hair .....................................43, 102 www.jbshair.com KAB Brands ........................................ 51 www.aphogee.com Kendo, LLC ......................................... 94 www.tahanatural.com Liquid Gold Bonding/Lloneau Products ............................................119 www.liquidgoldbonding.com L’Oreal Technique ............................. 13 www.lorealtechnique.com M&M Products ............................ 69, 74 www.mmproducts.com

SoftSheen-Carson ................... 16, 17 www.softsheen-carson.com Spilo Worldwide ........................ 52, 77 www.spilo.com Strength of Nature ................Gatefold www.strengthofnature.com Sundial ................................................IBC www.sundialbrands.com Taliah Waajid Natural Hair Products .................................................7 www.naturalhair.org

Macadamia Professional ............... 21 www.macadamiahair.com

Universal Beauty Products, Inc. ....................................................IFC, 1 www.universalbeauty.com

Mane Selection ................................. 70 www.maneselection.com

Wahl ...................................................... 91 www.wahlpro.com

Mitchell Group ................................... 33 www.mitchellgroupusa.com

Wella, The Salon Prof. Division of P&G .......................2, 3, 58, 59, 107, 113

Namaste Laboratories ....................BC www.orshaircare.com

Xtreme Beauty International... 28, 29 www.xbi.co

Nature’s Protein, Inc. ................ 25, 93 Fromm ........................................... 14, 97 www.frommbeauty.com

RA Cosmetics ...........................72, 105 www.racosmetics.com

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Reader Feedback Let your voice be heard!

In this segment OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it through email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

1. Is there a specific hair topic or product you would like to learn more about? 1. 좀 더 자세히 알고 싶은 특정 헤어 제품이나 주제가 있습니까?

2. What business concerns or obstacles do you face in your store? We may be able to help! 2. 당신의 매장에서 직면하고 있는 비즈니스 관련 문제나 장애물에는 어떤 것이 있습니까? 저희가 도움이 될 수도 있습니다!

3. If you attended the 2016 Cosmoprof North America Show in Las Vegas, what was your favorite part of the event?

3.라스 베가스에서 열린 2016 Cosmoprof North America Show에 참석했다면, 어떤 이벤트가 가장 마음에 들었습니까?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name(성함)_____________________________ Store Name (스토어 이름) ___________________ State (주) _______________________________ 118

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Mail this form to: OTC Beauty Magazine, Attn: Editorial Dept.

3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

보내실곳:

OTC Beauty Magazine, Attn: Editorial Dept.

3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

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Jamaican Mango & LimeTM Pure Naturals with SmoothMoistureTM

Color-treated and natural hair styles benefit greatly from Pure Naturals with SmoothMoisture™. Moisture is the key to easier-to-manage, shinier, softer, amazingly healthy hair and the answer to excessive dryness, frizz and breakage. It’s Effortless…Maximum Moisture. Shine. & Softness

increasing the hair’s resistance to breakage while delivering silky shine and finish. It smooths out ends, helps repair hair and is excellent for wash and go, two-strand twists, and children’s natural hair. It’s also an excellent addition to the sponging technique that creates coiled hair.

Pure Naturals with SmoothMoistureTM products are made with natural ingredients, mineral-oil free, paraben-free and sulfate-free. Here are seven products you should get to know:

Coconut Conditioning Mist A light conditioning spray that moisturizes and softens hair, and gives radiant shine. Also prevents and repairs split ends, conditions hair to resist humidity, and protects hair color.

Coconut Milk & Honey Shampoo A light, silky shampoo that gently cleanses hair without stripping, moisturizes and detangles.

Coconut Milk & Honey Moisture Masque This rich, cream-based conditioning treatment provides intense moisturization and strengthens hair. It works amazingly well on natural and color-treated hair styles. The tropical blend of ingredients enriches and nourishes hair.

Coconut Buttercreme This creamy moisturizing butter softens and restores extra dry hair, while providing light hold and frizz control. It is great for twists, coils, and all natural styles that need definition and moisture.

Coconut Moisturizing Hair Lotion This ultra-light, restorative lotion helps soften and moisturize dry hair, 120

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Coconut Milk Leave-In Conditioner and Detangler This effective leave-in conditioner and detangler helps strengthen hair, eliminate dryness, repair and moisturize, and keep hair soft and manageable. It creates a silky, shiny end result whether hair is blow-dried or twisted. It’s a great leave-in to moisturize natural curls for a curly look.

This product helps eliminate frizz and can be used on all textures from fine to coarse.

Shea Oil Styling Serum This styling serum is a lightweight moisturizing finishing mist that helps combat dryness, frizz and heat damage while protecting the hair against split ends. It also seals in moisture while hydrating and conditioning natural hair.

Article by Emma Young.

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