I’m going to take a minute to talk to the ladies. What is more empowering than painting your finger and toenails a bright, powerful shade of red? The classic color goes with any outfit and gives off a “I can conquer the world” vibe. The same kind of emotional response can be evoked by any new polish shade, and I dare say that is one of the best things about being a girl—the ability to express our individuality through our nails.
And now for the storeowners: Knowing that your customers are likely to have this passionate tie to their nails, you can better understand why it is important to carry all of the maintenance and
decoration items they may need. From buffers and clippers to top and bottom coats spanning the colors of the rainbow, it’s beneficial to carry it all. Ideally, if your selection is as wide as the personalities of your customers, you are set for success because it is bound to draw in a crowd.
