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January 2015| $6.00 The New Year Issue

Co-Washing01

1 OTC Store Interview Inside New Hope Beauty Supply - Gastonia, NC

So Long, Stress! Cosmoprof Asia 2014 Beauty Buzz Scan to visit OTC website


CONTENTS January2015 in this issue

Editorial Letter����������������������10 A New Day Dawning 밝아오는 새로운 날들

Expert Advice�����������������������12 Lip Care

Marketplace�������������������������16 Hot Hair Finds

Feature Article

DIY Relaxation��������������������� 58 by Labdoor.com

Stress is often seen as a negative effect on the body, but it is very essential to life. Accumulated unmanaged stress can lead to major physical and psychological illness, including depression, overeating, excessive sleep, and irritability. While it is impossible to avoid stress completely, it is possible to manage your stress. Here are a few ways.

How Should You Sell It?�������22

Retailer Profile

Managing Winter Skin

어떻게 판매할 것인가?

New Hope Beauty Supply Gastonia, NC��������������������������66

이 달의 판매 초점은 ... 겨울철 피부 관리!

Urban Call Briefs������������������43 Role Model Beyond Beauty: Part V

by Tony Bae

King of Locs..........................57

환경의 변화, 두려워하지 마세요.

How will Manufacturers and Beauty Supply Stores be Affected by Cosmetic Regulations?

Clipper Tips��������������������������70 Which Tool is Right for the Job? (Part 3)

Therapy Trends���������������������72 2015 Classic Brown Beauty

Tonsorial Times .................... 74

Show Coverage

Cosmoprof Asia 2014 Attracts International Audience ������������������������� 76 Cosmoprof Asia 2014, which was held on November 12-14 at the Hong Kong Convention and Exhibition Centre, attracted close to 60,000 visitors from all over the world. In terms of exhibitor number and size, it was the biggest ever show—2,362 exhibitors from 42 countries.

“Thought Leadership”

업계소식................................ 81 새해인사................................ 86

January 2015| $6.00 The New Year Issue

Industry News ���������������������88

On The Cover

Show Calendar��������������������96 Ad Index������������������������������96 Reader Feedback������������������98 Product Spotlight�������������� 100 ORS™ Olive Oil Edge Control™ Hair Gel Stick 4

OTC Beauty Magazine January 2015

Co-Washing01 1

OTC Store Interview Inside New Hope Beauty Supply - Gastonia, NC

So Long, Stress! Cosmoprof Asia 2014 Beauty Buzz Scan to visit OTC website


CONTENTS January 2015 Finished Product

Business Tips

by Sabrina James As if a woman’s skin care routine was not complicated and cluttered enough, now there is the question of whether you need to use a separate eye makeup remover in addition to your facial cleanser. But the truth is, some of the facial cleansers you use may not be able to remove all eye makeup, especially stubborn waterproof mascara. Removing all that cakey eye makeup is an essential part of a skin care routine.

trust—is also the one that can destroy them. Here are five safeguards they could benefit from implementing.

Do you need a Makeup 5 Strategies to Ensure Family Business Success���� 48 by Henry Hutcheson Remover to go with There is a lot to be learned from successful family businesses, but they must also watch themselves your Facial Cleanser?�����������������28 to ensure continued success. The quality that enables family businesses to rise to the top—

Knowledge To Know Co-Washing 101��������������������������� 34 by Teneya Gholston It seems as if everyone is talking about “co-washing” these days, but what exactly is it and who is it good for?

Co-Washing 101 ( 컨디셔닝 워싱 101) 요즘 모든 사람들이 “ co-washing컨디셔닝 워싱”에 대해 얘기들을 하고 있지만, 정확히 그것은 무엇이며 어떤 이들에게 좋은 것일까?

가족 비즈니스의 성공 보장을 위한 5 가지 전략 가족 비즈니스는 많은 성공사례를 보이고 있지만, 지속적인 성장을 위해서 조심해야 할 것들이 있다. 가족 기업을 정상의 자리로 성장시킬 수 있는 ‘자질과 신뢰’는 그들을 파괴하는 요인이 되기도 한다. 여기서 제안하는 5가지 최상의 보호장치를 모든 가족 비즈니스에 적용해야 할 것이다.

The Importance of Teamwork �������������������������� 52 by Patricia Woloch Whether in the workplace, on the football field, or even amongst members of a community, effective teamwork can produce incredible results. However, working successfully as a team is not as easy as it may seem.

팀워크의 중요성 직장에서든, 축구 경기장이든, 혹은 커뮤니티 구성원들 사이에서도 효과적인 팀워크는 놀라운 결과를 생산할 수가 있다. 그러나, 팀으로써 성공적으로 일을 수행한다는 것은 보기보다 쉽지 않다.

Manufacturer Profile Exfoliation: Why Exfoliation Farouk Systems, Inc. ���������������������������������������������������� 62 is an Important Part of your If you know anything about hair styling, you undoubtedly have heard of Farouk Systems, Inc. We Beauty Regime ����������������������������� 38 wanted to learn more about this major player in the industry, so we spoke with Basim Shami, C.E.O. by Jackie Plant Exfoliation is the removal of the oldest dead skin cells on the skin’s outermost surface, or epidermis. It is an important part of both facials and body treatments, and when done correctly, it leaves the skin feeling smoother and fresher looking.

각질 제거: 각질제거가 미용 관리에서 중요한 이유 각질 제거는 피부의 가장 외부 표면 혹은 표피에서 오래된 죽은 피부 세포를 제거하는 것이다. 이것은 얼굴과 바디 트리트먼트 에서 중요한 부분이며, 적절하게 시행하면, 피부는 더욱 부드러 워지고 신선해 보이게 된다.

of Farouk Systems and son of the founder himself (Farouk).

헤어 스타일링에 대해 알고 있다면, Farouk Systems, Inc에 관해 당연히 들어봤을 것이다. 우리는 업계의 거대급 선수인 이 회사에 대해 더 알고 보기위해, Farouk Systems 의 CEO이자 창립자 Farouk의 아들인 Basim Shami를 만났다.

Special Awards Section

OTC Beauty Magazine Awards ����������������������������������� 82

No magazine could survive without the support of their amazing advertisers, and for this reason OTC Beauty Magazine takes the time to recognize a few each year. Honoring the cream of our crop, we congratulate the winners and honorable mentions of the annual OTC Awards.

Tae H. Jhin Vendor Awards ����������������������������������������� 84 Each year Jinny Corp. presents various manufacturers with the coveted Tae H. Jhin Vendor Awards in recognition for their achievements within the industry. The winners of these revered honors are recognized in this special section.

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OTC Beauty Magazine January 2015


CEO:

Ann Jhin

Editor:

Haley McNeal editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Editor:

Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Earl Cole

Art Director:

support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Naomi Andrews Joshua Fox, M.D. Teneya Gholston Henry Hutcheson Cyrus Jackson Sabrina James Labdoor.com Jackie Plant Patricia Woloch

Columnists:

Kenny Duncan Lafayette Jones Elayne McClaine Dwayne Thompson

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations. OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 88

OTC Beauty Magazine January 2015


Editorial Letter

A New Day Dawning 밝아오는 새로운 날들 New sunrises, new days, new relationships, new friends— whether they be big or small, there is something delightfully joyous, mysterious and exciting about new endeavors. The same is true as the calendar turns to reveal a new year. Twelve whole months of new possibilities for success lie ahead. It’s up to you to make them the best you can and seize ever y opportunity to make them great.

To help start the year off on the right foot we have

gathered some information on a variety of topics to refresh your memor y, introduce new products, keep you up-to-date on industr y news, and perhaps enlighten you on new ideas. We even included an article on easy ways to relax! Could the timing be any more perfect? With the hustle and bustle of the holidays coupled with new year preparation, stress relief will certainly be a welcomed visitor.

Undoubtedly you know as well as I do that this

wonderful industr y we are a part of is always changing and growing into one that is more creative, expressive and beautiful ever y day. Here at OTC Beauty Magazine we can’t wait to see what new products, trends and styles will come about in 2015. There are honestly no limits to how gorgeous beauty can get. Won’t you take the journey with us?

새로운 출발, 새로운 날, 새로운 관계, 새 친구들 – 그것이 크든 작든, 새로운 노력에 대한 무언가 즐겁고 신비로우며 흥미로운 것들이 있습니다. 새해 달력이 새로운 것을 보여주는 것 또한 마찬가지입니다. 성공의 새로운 가능성을 가진 12개월이 여러분 앞에 놓여 있습니다. 최선을 다해 그것을 최고로 만드는 것도, 모든 가능성들을 움켜쥐는 것도 모두 여러분에게 달려있습니다. 올바른 새해의 첫 발을 내디딜 수 있도록 돕기 위해, 여러분의 기억을 새롭게 하고 신제품을 소개하며, 업계 최신 동향을 파악할 수 있도록 저희가 다양한 주제의 정보들을 한데 모아 봤습니다. 심지어 휴식을 취할 수 있는 간단한 방법에 관한 기사도 포함시켰습니다! 이보다 더 완벽한 타이밍이 있겠습니까? 새해 준비와 맞물린 복잡하고 부산한 할러데이로, 스트레스 해소는 확실히 환영 받는 방문객이 될 것입니다. 우리가 몸 담고 있는 이 멋진 업계는 더 창의적이고, 표현하며 아름다운 매일을 위해 항상 변화하고 성장하고 있다는 것을 저뿐만 아니라 여러분들도 의심의 여지없이 알고 있을 것입니다, 우리 OTC 뷰티 매거진은 2015년 찾아 올 신제품과 트랜드 그리고 새로운 스타일이 너무 도 기다려집니다. 솔직히 가질 수 있는 멋진 아름다움의 한 계 는 없습니다. 저희와 함께 그 여행을 떠나보지 않으시 렵니까?

Editor, hmcneal@otcbeautymagazine.com 10

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July 2012OTC Beauty Magazine

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Expert Advice by Naomi Andrews

Lip Care 12

OTC Beauty Beauty Magazine Magazine January December 2008 OTC 2015


How to Prevent Dry and Chapped Lips Skin dryness is a serious skin concern among women; be it a dry skin type, a result of cold weather conditions or altitude. However, lips exhibit dryness more extremely than your skin. This is because unlike the skin on other parts of the body, lips are extremely thin and very fragile. In fact, lips are the driest spot on the face and body. While the face is covered with a relatively thick and more protective layer of skin that remains intact and prevents dryness, the lips are virtually naked in comparison and require intensive care and nourishment to remain smooth and moist. Lips have a layer of skin (stratum corneum) like the face, but it is extremely thin and transparent, and barely covers the vulnerable mucous membrane underneath. In fact, the reddish color of lips is because the ultra-thin layer of skin allows the color of the high concentration of blood vessels to come through vividly. In fact, lips turn blue in winter because cold weather conditions or low body temperature cause blood vessels in the lips to shut down and become poorly oxygenated. As a result, the lips look blue. Lips also lack sebaceous glands and have almost no sweat glands. These physiological facts along with extreme climate changes make the lips dry and cause chapping. One thing that comes naturally to all of us is that we lick our lips when they feel dry in a futile attempt to restore moisture. However, this may be even more damaging for dry lips. Licking your lips may make your lips feel better for a few seconds, but when your tongue transfers saliva from your mouth to your lips, it actually eats away and destroys the thin layer of skin covering the lips. This leads to a vicious cycle and the lips become cracked and chapped. How to Treat Dry and Chapped Lips The best way to protect your lips is to keep them covered. Remember, chapped lips are not going to disappear immediately. What you need is a dedicated and diligent routine of treating your lips and restoring the moisture within. Protect Against Sun Damage Sun damage is one of the prime causes of dry lips. The UV rays of the sun can wreak havoc on lips throughout the day, be it a bright sunny day or even if it’s dark and cloudy. Therefore, it’s important to use a well-formulated emollient lip balm, lip gloss or lipstick with an SPF 15 or greater that contains sun protecting ingredients like titanium dioxide, zinc oxide, or avobenzone. Nourish Lips at Night At night, before going to bed, make sure to apply an emollient lip balm or clear thick gloss to lips. However, don’t use lip care products that contain skin irritants such as menthol, camphor, peppermint or citrus, or those that are highly fragranced. These ingredients have no real benefit for the lips and only serve to cause potential problems. Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/skin-care-articles/lip-care-how-to-prevent-dry-chapped-lips-3049954.html

Naomi Andrews is a professional esthetician and skin care expert. She has written several articles about skin care including Eye Care & Lip Care . She believes that beauty is a woman’s armor and researches about anti-aging skin care products and mineral cosmetics that are healthy options for your skin. January2008 2015 OTC OTC Beauty Beauty Magazine Magazine December

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OTC 2008 OTCBeauty BeautyMagazine Magazine December January 2015


December 2008 OTC Beauty Magazine


M A R K E T PLACE

The Joy of a

Get the Zuri Glow

Introducing the ideal moisturizing cleanser for those extra dry areas including elbows, heels, knees, cuticles and lips—the Zuri Glow Beauty Bar with Aloe Vera. Don’t let the harsh dry air of winter attack your customers’ skin. Take defense with this beauty bar.

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OTC Beauty Magazine January 2015

In the beauty industry we get excited

about things like new fingernail or hair color shades, new hair styling techniques and new innovations in beauty tools. Notice anything that all of these have in common? NEW THINGS! Fresh items and ideas keep the industry exciting, and they’ll do the same for your store.


Calm Those Curls

Natural hair has never been more beautiful than when Cantu is on the scene. The new Coil Calm Detangler smoothes coils, kinks and curls for soft, tangle-free hair. It also adds shine and moisturizes strands. Made with 100% Pure Shea Butter, this product softens and conditions hair for easy styling without the use of harsh ingredients. www.cantubeauty.com

Ahhh Acne!

Say good-bye to those annoying little face bumps thanks to AMBI’s Even & Clear® Acne Spot Treatment. It controls acne blemishes with Micro-Benzoyl Peroxide to help minimize skin irritation. Help your customers find healthy-looking, even-toned skin today. www.shopambi.com

UR Curly

Whether your customers wear their hair long or short, the friendly ingredients found within the weightless U R Curly Tight Curl Enhancer gel activator formula will rejuvenate curls and waves while defining their shape, controlling frizz and leaving them soft and shiny. Made with beneficial ingredients, it delivers lasting curl memory, reduces breakage and nourishes damaged hair. www.urcurly.com

Flaunt a Healthy Hairline

Prevent breakage and promote growth around the hairline area with Ultra Sheen Supreme™ Healthy Hairline Strengthening Balm. Soy Protein and essential amino acids really pack a punch in this great product. It is recommended for use twice daily and is excellent for relaxed, natural, braided or weaved hair. www.johnsonproducts.com

January 2015 OTC Beauty Magazine

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M A R K E T PLACE Fresh Color

Why not start the new year off with a new shade of hair? Reshma Henna can help your customers achieve just the hair hue they want with their Rich Conditioning Semi-Permanent Hair Color, shown here in Natural Chestnut. Unlike hair coloring that penetrates through the hair shaft, Henna gently coats the hair by sealing in moisture, making hair thicker, stronger, shinier and lustrous. This product contains no ammonia or peroxide and color lasts up to 4-6 weeks, depending on hair texture. www.reshmafemme.com

Infuse Greatness

The Infusium 23 PRO Moisturizing Shampoo is specially formulated to cleanse hair that is damaged or dry. This conditioning provitamin B5 formula penetrates the hair shaft, providing essential moisture to prevent breakage, leaving hair nourished, shiny, silky and manageable. Also, it smells heavenly!

Stop The Burn

Protect hair and scalp from the effects of harsh chemical processes with Stop The Burn. Use of this conditioning agent prevents chemical burn, skin irritation, peroxide damage and split ends. It can be added to color mixture, bleach or perm solution, or simply applied directly to sensitive areas. www.DennisBernard.com

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OTC Beauty Magazine January 2015


Oil for All

An alternative for everyday skin care, the Moroccan Argan Body Oil from Cococar e can be used as a skin conditioner, massage oil or bath additive. It works by softening and soothing the skin. Regular use will help restore healthy skin tone s. www.cococare.com

KOEE Facial Cream

Recommended for normal to dry skin, the unique formula of the KOEE™ Lightening Facial Cream gradually fades unwanted discoloration due to sun exposure, blemish scars, age spots and freckles. It also provides sunscreen protection and does not contain hydroquinone. Use at night for optimal results. www.koeeusa.com

Good Hair Sense

It may seem like common sense, but one of the secrets to a perfect hair style is using the right styling tool, like the Good Hair Sense 1� Nano Ceramic Curling Iron from HOT Tools. Featuring high, even heat choices for longerlasting curls for any hair type, it ensures the ideal curl every time. Flaunt fabulous hair! www.HOTTools.com/product-category/ghs/

January 2015 OTC Beauty Magazine

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M A R K E T PLACE

One Lovely Lotion

Enriched with Shea Butter and SPF 15, the Makari Naturalle Intense Extreme Lightening Multi-Vitamin Toning Body Lotion is the perfect addition to your customers’ skin care routine. This lotion is an anti-aging deep moisturizer that prevents wrinkles and fine lines while helping to fade scars and dark spots. Great for dry to normal skin, it leaves skin brighter and silky soft. www.makari.com

Condition with Olive Oil

Damaged and dry hair requires a different degree of moisture, and Black Queen can deliver just what it needs. Their Olive Oil Conditioner is formulated to balance the proper pH level of damaged and dry hair. It can be used as a regular or deep conditioner, depending on the condition of hair. Product is designed for hair prone to breakage or damaged by dryness. www.beautycodeinc.com

Color and Aging Protection

Protect hair color from fading while replenishing moisture to color-treated strands for beautiful, long-lasting color with Roux’s Anti-Aging Color Protect Shampoo. This formula features their exclusive Instant Vitality Complex which locks in color and locks out damage caused by environmental stresses while fighting all signs of aging hair. www.rouxbeauty.com

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OTC Beauty Magazine January 2015


How should you sell it?

This month’s focus is...

Managing Winter Skin! Just as fall, and then winter, brings a variety of changes in the natural world, it’s also a mixed bag for skin. Dr. Joshua L. Fox, MD—founder and medical director of NY and NJ-based Advanced Dermatology PC—shared with us a rundown of some of the changes you and your customers can expect in skin, plus how to manage them.

What are some of the best ways to combat dry skin in the winter?

“Welcome to the dry season. While lower humidity is great for anyone who battles frizzy hair, it means drier skin for everybody. To combat dryness from the inside, stay hydrated. Drink plenty of water and keep alcohol and caffeine to a minimum. Adding a humidifier to the rooms where you spend the most time will also add moisture to the air, helping keep your skin from drying out.

I also recommend switching moisturizers; trade in the lotion for a cream or something that

is more emollient. This goes for the skin on your body as well as your face. Use products made with humectants (such as glycerine, sorbitol urea and alpha-hydroxy acids) which attract moisture to your skin. Additionally, look for an oil-based moisturizer for use off of the face. This will create a protective layer to hold that moisture in.”

Joshua L. Fox, M.D., F.A.A.D Founder and Medical Director, Advanced Dermatology P.C. www.advanceddermatologypc.com

If you have input you’d like to share regarding this question, send an email to hmcneal@otcbeautymagazine.com. Your response could be featured in the February issue! 22

OTC Beauty Magazine January 2015


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어떻게 판매할 것인가? 이 달의 판매 초점은 ...

겨울철 피부 관리! 가을, 겨울철에는 자연계에서 다양한 변화들이 일어나듯이, 우리의 피부도 여러가지로 뒤섞이게 된다. 뉴욕과 뉴저지에 기반을 둔 Advanced Dermatology PC의 설립자이자 원장인 Dr. Joshua L. Fox는 당신과 당신의 고객들이 겪을 수 있는 피부 변화와 또 그것을 관리하는 방법에 관해 의견을 공유하였다.

겨울철 건조한 피부에 대처하는 가장 좋은 방법은 무엇일까?

“건조한 계절에 오신 것을 환영합니다. 낮은 습도는 곱슬머리로 고전하는 사람들에게는 아주 좋지만, 다시 말하면 모든 사람들의 피부를 더욱 건조하게 만든다는 뜻이죠. 내부로부터의 건조함에 대처하기 위해서는, 항상 수분 공급을 해야 합니다. 충분한 양의 물을 마시고 알콜과 카페인 섭취를 최소화해야 합니다. 당신이 대부분의 시간을 보내는 공간에 가습기를 설치하면 공기 중에 수분을 보충하게 되어, 피부가 건조해지는 것을 줄이는데 도움이 될 것입니다.

또한 보습 로션을 바꿔보도록 권장합니다. 피부 연화 기능이 더 많은 크림이나 제품으로 바꿔

보세요. 얼굴 뿐 아니라 바디에도 마찬가지입니다. 습윤제로 만든 제품들(글리세린, 소르비톨 요소, 알파 하이드록시 산과 같은 습윤제)을 사용하면 피부가 수분을 끌어 당깁니다. 또한, 얼굴에 사용할 수 있는 오일 베이스의 보습 로션을 찾아보세요. 이것은 수분을 보유할 수 있도록 보호막을 형성할 것입니다.”

Joshua L. Fox, M.D., F.A.A.D Founder and Medical Director, Advanced Dermatology P.C. www.advanceddermatologypc.com

이 문제에 관해 여러분의 의견을 공유하고 싶은 분들은, hmcneal@otcbeautymagazine.com로 이메일 보내주세요. 여러분의 의견은 2월호에 게재됩니다!

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July 2013 OTC Beauty Magazine

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by Sabrina James

Do you need A

Makeup

Remover

to go with your

Facial

Cleanser? 28

OTC Beauty Magazine January 2015


A

s if a woman’s skin care routine was not complicated and cluttered enough, now there is the question of whether you need to use a separate eye makeup remover in addition to your facial cleanser. But the truth is, some of the facial cleansers you use may not

be able to remove all eye makeup, especially stubborn waterproof mascara. Removing all that cakey eye makeup is an essential part of a skin care routine.

Facial cleansers are either soap-based (this includes synthetic detergents)

or oil-based. Soap-based cleansers will remove powder-based makeup, but it will leave behind waterproof mascara because it contains water-resistant waxes and polymers. Thus you need a special cleanser to remove waterproof mascara.

If you don’t want to purchase a separate eye makeup remover, you may

consider switching your facial cleanser to an oil-based cleanser. Before you balk at the idea of rubbing oil all over your face, consider the fact oil is an excellent makeup solvent. While soap and water won’t bind to waterproof mascara, oil will dissolve even the toughest mascara—and all other makeup, too. Remember Ponds cold cream; the stuff your grandmother used to use? That is a mineral oil-based cleanser.

However, many fear introducing more oil onto skin. Therefore, you may

be comforted to hear there are products called cleansing oils. For those who are concerned, many cleansing oils do not use mineral oil, but instead use olive, avocado or many other natural oils. You slather the facial cleanser over your face, which will feel a little greasy at first. But then you add water and- voila! Suddenly the cleanser foams! This is due to the emulsifiers that have been added into the mix. The emulsifiers allow the cleanser to be rinsed away cleanly with water. So eye makeup, dirt and grime are removed, and any traces of oil cleanser are rinsed away. How is that for an all-in-one facial cleanser?

Alas, cleansing oils seem to come with a price. But with some searching,

you might find a good cleansing oil to try at a price you’re willing to pay.

If you decide you want to use a separate eye makeup remover, some of the

best products are dual phase eye makeup removers. Some contain oil and others are oil-free. You need to shake the bottle to mix up the two layers. One is an aqueous phase which helps control the pH; the second phase either has oil-based or silicone-based eye makeup removing solvent. Silicone-based ingredients work as the name sounds, by making waterproof mascara (and other makeup) more slippery and thus easier to remove with water. However, nothing beats oil in removing all traces of makeup.

So do you need a separate eye makeup remover? It depends if you don’t

mind washing your face twice. The only facial cleanser that is guaranteed to remove all traces of makeup is an oil-based cleanser. Or if you are worried about harming the delicate skin around the eyes, then you could consider using an eye makeup remover separately. In either case, be sure to remove all makeup as part of your skin care routine. Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/skin-carearticles/do-you-need-a-makeup-remover-to-go-with-your-facial-cleanser-1084210.html

Sabrina James writes reviews of facial cleansers of all types, from drugstore varieties to the expensive ones found in spas. Her insight into the best products allows her readers to gain insider knowledge prior to making their own purchases. January 2015 OTC Beauty Magazine

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April 2014 OTC Beauty Magazine

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Knowledge to Know by Teneya Gholston

Co-Washing 101 컨디셔닝 워싱 101 It seems as if everyone is talking about “co-washing” these days, but

요즘 모든 사람들이 “ co-washing컨디셔닝 워싱”에 대해 얘기들을 하고 있

what exactly is it and who is it good for? Co-washing or “conditioning

지만, 정확히 그것은 무엇이며 어떤 이들에게 좋은 것일까? Co-washing 혹

washing” is a term that has been given to the act of cleansing the hair

은 “컨디셔닝 워싱”은 전통적인 샴푸 대신 계면 활성제가 적게 함유된 클렌

using a low surfactant cleansing conditioner instead of a traditional

징 컨디셔너로 머리를 감는 것을 뜻하는 용어이다.

shampoo.

Having clean hair is essential for a healthy hair routine,

but daily shampooing can dry out hair stripping it of essential oils needed for growth. Cleansing hair with a co-wash rids the hair of dirt and pollutants while imparting moisture and protein back into the strands.

청결한 모발을 갖는 것은 건강한 모발 관리의 필수이지만, 매일 샴

푸를 사용하는 것은 모발 성장에 도움이 되는 필수 유분을 벗겨내어 모발을 건조하게 만든다. Co-wash방법으로 머리를 감으면 모발에 수분과 프로틴을 다시 전달하면서 모발에 묻은 먼지나 때를 제거할 수가 있다. 컨디셔닝 워싱의 역사 컨디셔닝 워싱 방법은 신개념은 아니지만, 최근 소비자들 사이에서 인기를 얻고 있다. 황산염이 첨가되지 않은 수분 샴푸가 개발되기 전 수십년 동안,

The History of Co-Washing

흑인 여성들은 모발 보호 방법으로 수분 컨디셔닝 크림을 이용해 머리를 감

The practice of co-washing isn’t a new concept, but has recently

았다. 황산염이 첨가된 전통적인 샴푸와 비누는 매일 사용할 경우 모발을 손

gained in popularity amongst consumers. For many decades before

상시키거나 엉키게 할 수가 있다, 따라서 클렌징과 수분 공급의 적절한 균형

the invention of moisturizing sulfate- free shampoos, women of color

을 찾는 것이 건강한 모발에 필수적이다. 오늘날, 많은 소비자들이 건조하고

have co-washed their hair using hydrating conditioning creams as a

메마른 모발에 수분을 공급하면서 클렌징 할 수 있는 컨디셔닝 워싱 방법으

protective measure. Traditional sulfate shampoos and soaps can be

로 고개를 돌리고 있다.

damaging and tangle the hair when used daily, so finding the right balance of cleansing and moisturizing is essential for healthy hair. Today, many consumers are turning to the co-washing method to cleanse and replenish dry, dehydrated hair with nourishing moisture. 34

OTC Beauty Magazine January 2015

컨디셔닝 워싱은 모두에게 좋은가? 컨디셔닝 워싱은 릴렉서를 사용한 모발이든 네추럴 헤어이든 상관없이 모발 에 수분을 보충하고자하는 누구에게든 아주 좋다. 선천적인 곱슬 머리는 일 반적으로 더 건조한 경향이 있으므로 좋은 컨디셔너는 이런 모발에는 필수적


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Can Everyone Co-Wash? Co-washing is great for anyone who wants to add moisture into his

이다. 컨디셔닝 워싱을 하기 위해서는, 우선 모발을 적신 다음Creme of Nature

or her hair, whether relaxed or natural. Consumers with naturally

Straight from Eden Plant-Derived Conditioning Treatment와 같은 영양 공급

curly hair tend to have hair that is drier by nature so having a good

컨디셔너를 모발에 바른다. 머리 뿌리 부분부터 끝으로 부드럽게 마사지해준

conditioner is essential. To co-wash hair, start with wet hair and then

다. 5-10분 정도 그대로 두었다가 씻어 낸다. 더 좋은 결과를 위해서는, 비닐캡

apply a nourishing conditioner like Creme of Nature Straight from

을 써서 수분이 날아가는 것을 방지하는 방법이 있다. 그리고 평소처럼 스타일

Eden Plant-Derived Conditioning Treatment. Massage the formula from root to ends. Leave on for 5-10 minutes before rinsing out. To enhance results, consumers can wear a plastic cap to seal in moisture. Style as usual; opt for lightweight styling aids including Creme of Nature Straight from Eden’s Nourishing Oil and Creme of Nature Straight from Eden’s Plant-Derived Leave-In Conditioner. Both contain coconut, avocado and olive oils to protect the hair.

링을 하면 된다;

Creme of Nature Straight from Eden’s Nourishing Oil 이나 Creme of Nature Straight from Eden’s Plant-Derived Leave-In Conditioner 와 같은 가벼운 스 타일링 제품을 선택해라. 이 두 제품 모두 코코넛, 아보카도, 올리브 오일이 함 유되어 모발 보호 기능이 있다. 알아야할 것 일상적인 미용 관리 방법에 컨디셔닝 워싱을 추가하기 전에, 소비자들은 몇 가 지 사항을 고려해야 한다. 컨디셔닝 워싱에 가장 적합한 후보자들은 자주 머리

What to Know

를 감거나, 건조한 모발로 걱정하는 사람들, 혹은 모발을 염색한 여성들이다.(

Before adding a co-wash regimen to their beauty routines, consumers

컨디셔닝 워싱은 컬러를 지속시키고 황산염이 함유된 샴푸로 인해 색상이 연해

should consider a few things. The perfect candidates for co-washing

지는 것을 지연시키는데 도움이 된다.) 또한, 샴푸와 컨디셔너 그리고 컨디셔닝

are consumers who wash frequently, anyone who suffers from dry hair and women with color-treated hair (co-washes help retain color and delay fading vs. shampoos that contain sulfates). Also, consider alternating your washes between shampoo and conditioner

워싱를 교대로 사용하는 것도 고려해 봐라. 머리를 감은 후, Creme of Nature

with Argan Oil from Morocco Perfect 7처럼 씻어내지 않고 그대로 모발에 발 라두는 컨디셔너를 사용하면 모발에 필요한 실크 아미노 엑시드와 다른 컨디셔 닝 혜택을 얻을 수가 있다.

and the co-wash method. After the hair is cleansed, follow with a strengthening leave-in conditioner like Creme of Nature with Argan Oil from Morocco Perfect 7 which has silk amino acids and all of the conditioning benefits that hair needs without weighing it down.

Teneya Gholston is the Director of Marketing for Revlon Pro. Photo Credit: Frank Ishman 36

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Knowledge to Know by Jackie Plant

Why exfoliation is an important part of your beauty regime

각질 제거 각질제거가 당신의 미용 관리에서 중요한 이유 Exfoliation is the removal of the oldest dead skin cells on the skin’s outermost surface, or epidermis. It is an important part of both facials and body treatments, and when done correctly, it leaves the skin feeling smoother and fresher looking. It also makes it easier for facial products like serums to penetrate the skin. Many women exfoliate their faces but forget to do the rest of their body. In the summer, when you are getting ready for the beach, you should exfoliate all over, especially before applying self-tanning products or when you are trying to rejuvenate winter-weary skin.

각질 제거는 피부의 가장 외부 표면 혹은 표피에서 오래된 죽은 피부 세포를 제거하는 것이다. 이것은 얼굴과 바디 트리트먼트에서 중요한 부분이며, 적절하게 시행하면, 피 부는 더욱 부드러워지고 신선해 보이게 된다. 또한 세럼과 같은 얼굴용 제품들이 피부 속으로 침투하기 쉽게 만든다. 많은 여성들이 얼굴의 각질을 제거하지만 신체의 나머지 부분에 관해서는 잊고 있다. 여름철, 해변가로 나갈 준비를 할 때, 반드시 전체적으로 각질을 제거해야 한다, 특히 셀프 태닝 제품을 사용하기 전이나 겨울철 지친 피부를 다시 젊어지게하려 고 할 때는 더욱 더 그러하다.

Why is exfoliation an important part of your beauty regime? The skin is constantly renewing itself and generating new skin cells at the lower layer – the dermis. These get sent to the surface – the epidermis. As the cells rise to the surface they gradually die and become filled with keratin. These keratinized skin cells are essential because they give our skin its protection. But they are constantly shedding to make way for younger cells. As we age this process of cell turnover slows down and cells start to pile

왜 각질제거가 당신의 미용 관리에 있어 중요한가? 피부는 지속적으로 스스로를 새롭게 만들고 하층 -진피층에서 새로운 피부 세포를 생 성한다. 이것을 표면으로 올려보내는 것이다 –표피층. 세포가 표면으로 올라오면 그 들은 점점 죽어가면서 케라틴으로 가득차게 된다. 이러한 각하 피부 세포는 우리의 피 부를 보호하는 역할을 하므로 필수적이다. 그러나 이것은 어린 세포들을 위한 길을 만 들기 위해 지속적으로 벗겨지고 있다. 나이가 들면서 이 세포 회전율은 느려지고 세포는 피부 표면에 고르지 않

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up unevenly on the skin’s surface. This is what gives your skin a dry, rough, dull appearance. Exfoliation removes those cells that are clinging on and dulling your skin to reveal fresher, younger skin cells below.

게 쌓이기 시작한다. 이것이 바로 당신의 피부를 건조하고, 거칠고 탁하게 만드는 것 이다. 각질 제거는 피부에 달라붙어 탁하게 만드는 이런 세포들을 제거하여 아래 쪽 에 있는 더욱 신선하고 젊은 피부 세포를 드러나게 하는 것이다.

How to exfoliate Body: before stepping into the shower, brush your dry skin with your body brush or exfoliating gloves. This will help remove the loose skin and prepare your skin for the exfoliating process. Get into the shower and make sure you are wet from head toe. Use a pumice stone on your feet to eliminate rough spots and calluses, and then apply your exfoliating cleanser to your body brush and scrub your body in a circular motion – working your way up from your feet. Rinse your body with lukewarm water, and follow with the coldest water you can stand. Once out of the shower and dry, apply a moisturizing body lotion all over. Exfoliation is drying to the skin, so you must keep your skin hydrated.

각질 제거 방법 바디: 샤워를 시작하기 전에, 바디 브러시나 각질 제거 장갑으로 마른 상태의 피부를 브러시한다. 이것은 피부를 느슨하게 만드는, 각질 제거를 실행하기 위한 준비이다. 샤워를 간단히 해서 머리부터 발끝까지 몸 전체를 적셔라. 발의 거친 부분이나 굳은 살을 제거하는데는 속돌을 사용해라, 그런 다음 바디 브러시에 각질 제거 클렌저를 묻혀서 몸 전체를 원을 그리며 문지른다 – 발부터 위로 점차적으로 올라온다. 미지근 한 물로 씻어낸 다음, 견딜 수 있을만큼의 차가운 물로 헹군다. 샤워를 마치고 몸을 말린 후, 수분 공급 바디 로션을 골고루 바른다. 각질 제거는 피부를 건조하게 만들 기 때문에. 반드시 피부에 수분을 공급해 주여야 한다.

Face: Wet your face and apply your exfoliating cleanser. Rub gently into the skin, avoiding the eye area and then wash off gently with lukewarm water. Apply your favorite serum and moisturizer.

얼굴: 얼굴을 적당히 물로 적신 후, 각질 제거 클렌저를 바른다. 부드럽게 피부를 문 지르는데, 이 때 눈 주위는 피해야 하며 미지근한 물로 부드럽게 씻어낸다. 즐겨쓰는 세럼과 로션을 바른다.

Things to note about exfoliation • Don’t exfoliate your skin if you are sunburned or have any open cuts or wounds. It is possible to over exfoliate, especially on the delicate skin of the face, so only do it once or twice a week. People with oily skin should exfoliate more often than those with dry skin. • Be especially careful with the delicate area around your eyes. • Never use a body scrub on your face – it will be much too harsh.

각질 제거에 관해 주의해야 할 것들 • 햇볕에 탔거나 피부에 상처가 아직 열려있다면 각질 제거를 하지 말아야 한 다. 지나치게 각질이 제거될 수 있으며, 특히 민감한 얼굴 피부에서는 더욱 그렇다. 그러니 주 1-2회 정도만 각질 제거를 해라. 지성 피부의 경우 건성 피부보다는 좀 더 자주 각질을 제거해야 한다. • 눈 주위의 민감한 부분은 특히 주의를 기울여라. • 바디 스크럽은 절대 얼굴에 사용하지 말아라 – 너무 독할 수가 있다.

Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/skin-care-articles/exfoliation-why-exfoliation-is-an-important-part-of-your-beauty-regime-7125715.html

Jackie Plant is a skin care expert who specializes in anti-aging skincare and nutrition.

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OTC Beauty Magazine January 2015


Urban Call Briefs by Lafayette Jones

Giving Back to Our Community This month’s edition of Urban Call Briefs features another group of “Role Models Beyond Beauty” who are doing wonderful things in our community. “Role Model-Beyond Beauty” has been a Sophisticates Black Hair Styles and Care Guide magazine feature for more than 25 years. It highlights women of color who have made significant advances in their careers and who have given back to their communities. Nearing its 100th edition, the column has honored black women in a wide range of fields. The column portrait art by commissioned artist Leo Rucker is also an art exhibition of 180 pastel portraits with the Role Model story about these accomplished women and their distinguished careers are in the personal collection of beauty industry leaders Sandra and Lafayette Jones. Visit RoleModelBeyondBeauty. org and the SMSi-Urban Call YouTube Channel (http:// youtu.be/2VHP8iadIB8). In August 2013 the Role Model Beyond art portraits and editorial were featured at the

Lafayette Jones

National Black Theater Festival held bi-annually in Winston-Salem, NC where more than 30,000 festival participants had an opportunity to view the exhibition at The Sawtooth School of Visual Art. The column is written by beauty industry icon, Lafayette Jones and is co-authored by his daughter, Bridgette Miller Jones, who joined as co-columnist five years ago. Bridgette is a 2011 Spelman graduate and now East Carolina School of Dental Medicine candidate (2015). The “Role Model Beyond Beauty” column originally debuted as a touring 180+ piece art collection and exhibition. The expanded exhibition opened for a second year in Winston-Salem, NC, the City of the Arts. Selected pastel portraits of the large collection commissioned by Sandy and Lafayette Jones and illustrated by Artist Extraordinaire Leo Rucker are being shown July 13—August 9, 2015 in the Milton Rhodes Sawtooth. A handful of profiles are included in this OTC Beauty Magazine edition.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceeding article is the property of SMSi – Urban Call Marketing, Inc. and May not be reproduced without written permission from the author. January 2015 OTC Beauty Magazine

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Urban Call Briefs Dr. Mae Jemison, Ph.D. Mae C. Jemison is the first African-American female astronaut. In 1992, she flew into space aboard the Endeavour, becoming the first African-American woman in space. Mae C. Jemison was born on October 17, 1956 in Decatur, Ala. On June 4, 1987 she became the first African-American woman to be admitted into the astronaut training program. On September 12, 1992 Jemison finally flew into space with six other astronauts aboard the Endeavour on mission STS47, becoming the first African-American woman in space. In recognition of her accomplishments, Jemison has received several awards and honorary doctorates. Astronaut and physician Mae Jemison was born on October 17, 1956 in Decatur, Ala., the youngest child of Charlie Jemison, a roofer and carpenter, and Dorothy (Green) Jemison, an elementary school teacher. Her sister, Ada Jemison Bullock, became a child psychiatrist and her brother, Charles Jemison, is a real estate broker. The family moved to Chicago, Ill., when Jemison was 3 years old to take advantage of better educational opportunities there, and it is that city that she calls her hometown. Throughout her early school years, Jemison’s parents were supportive and encouraging of her talents and abilities, and she spent a considerable amount of time in her school library reading about all aspects of science, especially astronomy. During her time at Morgan Park High School, she became convinced she wanted to pursue a career in biomedical engineering, and when she graduated in 1973 as a consistent honor student, she entered Stanford University on a National Achievement Scholarship. As she had been in high school, Jemison was very involved in extracurricular activities at Stanford, including dance and theater productions, and served as head of the Black Student Union. She received a Bachelor of Science degree in chemical engineering from the university in 1977. Upon graduation, she entered Cornell University Medical College and, during her years there, found time to expand her horizons by studying in Cuba and Kenya and working at a Cambodian refugee camp in Thailand. After she obtained her M.D. in 1981 Jemison interned at Los Angeles County/University of Southern California Medical Center and later worked as a general practitioner. For the next two and a half years, she was the area Peace Corps medical officer for Sierra Leone and Liberia where she also taught and did medical research. Following her return to the United States in 1985, Jemison made a career change and decided to follow a dream she had nurtured for a long time. In October of that year, she applied for admission to NASA’s astronaut training program. The Challenger disaster of January 1986 delayed the selection process, but when she reapplied a year later, Jemison was one of the 15 candidates chosen from a field of about 2,000. When Jemison was chosen on June 4, 1987 she became the first African-American woman to be admitted into the astronaut training program. After more than a year of training, she became the first African-American female astronaut, earning the title of science mission specialist—a job that would make her responsible for conducting crew-related scientific experiments on the space shuttle. When Jemison finally flew into space on September 12, 1992 with six other astronauts aboard the Endeavour on mission STS47, she became the first African-American woman in space. During her eight days in space, she conducted experiments on weightlessness and motion sickness on the crew and herself. In all, she spent more than 190 hours in space before returning to Earth on September 20, 1992. Following her historic flight, Jemison noted that society should recognize how much both women and members of other minority groups can contribute if given the opportunity. In recognition of her accomplishments, Jemison received a number of accolades, including several honorary doctorates, the 1988 Essence Science and Technology Award, the Ebony Black Achievement Award in 1992 and 44

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a Montgomery Fellowship from Dartmouth College in 1993. She was also named Gamma Sigma Gamma Woman of the Year in 1990. Additionally, in 1992, an alternative public school in Detroit, Michigan, the Mae C. Jemison Academy, was named after her. Jemison has been a member of several prominent organizations including the American Medical Association, the American Chemical Society and the American Association for the Advancement of Science, and served on the board of directors of the World Sickle Cell Foundation from 1990 to 1992. She has also served as an advisory committee member of the American Express Geography Competition and an honorary board member of the Center for the Prevention of Childhood Malnutrition. After leaving the astronaut corps in March 1993, Jemison accepted a teaching fellowship at Dartmouth. She also established the Jemison Group, a company that seeks to research, develop and market advanced technologies. Dr. Lottie Perkins Ph.D., MHA, RN For 40 years Dr. Lottie Perkins Ph.D., MHA, RN has been a prominent voice in the field of health. Her commitment to healthy living, comprised of a vegan diet, daily transcendental meditation, yoga exercise, and walking, has proven to not only be a great benefit to her life, but an inspiration to others. Dr. Lottie began her career in health as a vocational nurse in 1969. She went on to obtain a Bachelor’s Degree in Nursing from the University of California at Los Angeles, a Master’s Degree in Health Administration from the University of LaVerne, and a Doctorate Degree in Alternative Healing from Albert University. In addition, she is a Certified Natural Wellness Consultant from the Clayton School of Natural Health. A successful entrepreneur of 30 years, Dr. Lottie is the CEO/President of her own company, Perkins Enterprises, Health Consultation and Training, which provides: healthy lifestyle consultation and coaching, continuing education for health professionals, and consultation to health care agencies. Dr. Lottie is also the previous owner and director of Step One Training Institute, Inc. a nurse assistant training school. In her pioneering book, “Eating to Die, Changing African American Attitudes about Health,” Dr. Lottie shares her knowledge, insight, and personal experiences in an effort to help African Americans recognize the importance of healthy living. She reinforces her message on her bi-weekly live Internet radio show, “Living Powerfully,” every second and fourth Tuesday, 12:30PM1: 30PM, on www.innerlightradio.com. African-Americans are dying younger than any other ethnic group because of unhealthy lifestyles and diet. This reality so profoundly disturbed Lottie Perkins that she wrote this book to try to make a difference. A registered nurse and a certified natural wellness consultant, she has vast knowledge in the health field and lives a holistic life of meditation, prayer, exercise, and healthy eating. Lottie shares her knowledge, insight, and personal experiences to help other African-Americans make conscious lifestyle choice that will increase their quality of life and longevity. Stress is the wear and tear that your body experiences as you adjust to a continually changing environment. If you don’t reduce the stress in your life, it can have a devastating effect on your health, and contribute to major health problems such as high blood pressure, abnormal heart rate, digestive problems, and overeating. Physical reactions to stress: • Increased heart rate • Increased blood pressure • Increased blood sugar • Increased muscle tension


Relaxation techniques can reduce stress symptoms and help you to enjoy a better quality of life. Relaxation is a process that decreases the wear and tear on your mind and body from the challenges and hassles of daily life. Relaxation techniques: • Meditation • Yoga • Bio feedback • Progressive relaxation • Guided imagery Explore the relaxation techniques in her book “Eating To Die, Changing African American Attitudes About Health. It will get you started on de-stressing your life and improving your health. Dr. Jennifer Mieres Jennifer H. Mieres, MD, FACC, FASNC, FAHA Professor of Cardiology and Population Health Hofstra North Shore-LIJ School of Medicine Senior Vice President, Office of Community and Public Health Chief Diversity and Inclusion Officer North Shore-LIJ Health System, NY. Dr. Jennifer H. Mieres is one of the leading experts and patient advocates in the fields of cardiovascular disease in women. In her role as leader of the North Shore-LIJ health system’s Office of Community and Public Health, Dr. Mieres has oversight of the Katz Institute for Women’s Health, all of North Shore-LIJ’s health and wellness, community health education and healthcare access programs. She is also the health system’s Chief Diversity and Inclusion Officer and is a member of the health system’s leadership team. A graduate of Bennington College and Boston University School of Medicine, she is a Fellow of the American Heart Association (AHA), the American College of Cardiology (ACC), and the American Society of Nuclear Cardiology (ASNC), and in 2009 she served as the first female President of the ASNC and is board certified in cardiovascular diseases and nuclear cardiology. Dr. Mieres is actively involved in clinical cardiovascular research. She chaired the AHA’s 2005 and 2014 writing group on imaging in women and is the lead author of the AHA’s 2014 scientific publication on diagnostic testing for women. She has presented her research papers on cardiovascular disease in women at national and international conferences and has been one of the distinguished faculty invited to scientific sessions of the ACC, AHA, ASNC and the International Conference of Nuclear Cardiology. She is very involved in community service and is a national spokesperson for the AHA’s Go Red For Women movement and has served as chair of several national AHA committees including the Professional Education Committee; the Cardiac Imaging Committee of the Council on Clinical Cardiology (2006-2008) and was a member of the AHA’s National Board of Directors (2004-2006). She also serves as a member of the Scientific Advisory Board for WomenHeart; the national coalition for women living with heart disease. In acknowledgement of her dedication and commitment to mentoring women in cardiology, she received the 2014 “Women in Cardiology mentoring” award from the national ACC. In recognition for her work as a cardiologist, researcher, patient and community advocate, she was the recipient of the 2011 national AHA Louis B. Russell, Jr., Memorial Award, presented annually to an AHA volunteer for outstanding service in addressing healthcare disparities and/or service to minority and underserved communities. She is also a recipient of a 2008 Woman’s Day Red Dress Award for her contributions to Women’s Heart Health. In 2005, she received the Long Island AHA

Award for Outstanding Service as President and was the recipient of the AHA’s William Groom Award for Volunteer of the Year. She was also awarded a 2002 New York State Governor’s award for excellence and in April 2004, she received the WomenHeart Wenger Award for Healthcare. Dr. Mieres is routinely called upon by the media to comment on heart health, appearing in national and local media outlets on such programs as “20/20,” the “Today Show,” “Good Morning America,” “Today in New York,” “CBS Early Show,” “CNN,” “NBC Nightly News” and many others. As a producer of the PBS documentary “A Woman’s Heart,” (2003) she was nominated for an Emmy for best documentary in the Health Science category at the 46th Annual New York Emmy Awards. She was featured on the cover of the May 2008 issue of Black Enterprise magazine as one of America’s leading doctors and in November 2008 she was featured in SHAPE magazine as one of the women who Shape the World. In 2009 and 2010, Dr. Mieres was listed as one of the best doctors in New York magazine and in January 2011 was featured in Essence magazine as an expert on women’s health. Dr. Mieres’ first book “Heart Smart for Black Women and Latinas: A Five Week Program for Living a Heart- Healthy Lifestyle” (www.Heartsmartwomenbook.com) was published in 2008 by St Martin’s Press. Dr. Shanessa Fenner Dr. Shanessa Fenner is a highly motivated, community active, and well-educated Principal of Alger B. Wilkins Elementary School in Fayetteville, North Carolina. She received a Bachelor of Arts in Elementary Education from North Carolina Central University, Master of Arts in Elementary Education, and a second Masters degree in School Administration and Elementary Education, as well as a Doctorate In Educational Leadership from Fayetteville State University. She has made a significant difference in the academic performance of her elementary school by inspiring and motivating both educators and students. She’s involved in tutoring small groups of students in math and reading within the school, leading these students to successful end of grade proficiency testing. Dr. Fenner encourages not only her classroom teachers but administrative and custodial personnel as well by setting a tone of high expectations. Under her leadership The Wilkins Elementary School received North Carolina’s prestigious Title I Reward for a High Achieving School. Dr. Fenner is also involved in her community as a volunteer in the Fayetteville Ministerial Council’s homeless family and youth program. She also serves as master of ceremonies for various banquets and events, including the NAACP, Afro-American Cultural organization, Red Carpet Event for Cool Carolina, and others. She has hosted her own Time Warner Cable channel TV show “Let’s Talk with Dr. Shanessa Fenner” for the past 15 years in Fayetteville, NC. and is a KISS 107.7 FM former radio personality. In addition, she uses her talents as a blogger and writer for several magazines and newspapers, a print model, soap opera actress and songwriter. She has written songs that have been featured on albums by southern soul singer Michelle Miller’s (“I trusted You”) and music producer Carl Marshall’s (“You Never Know Who You Are Going To Love”) albums. Her most recent award was the Fayetteville Observer newspaper’s Forty under Forty Award highlighting individuals in the community who had extensive records of community service and giving back to others through their time, talents and donations. She has received awards from Up and Coming magazine for Best Local Columnist, Best Local TV show, one of the Most Influential Women in the Community and is a past Ebony magazine Bachelorette.

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5

Business Tips by Henry Hutcheson

Strategies to Ensure Family Business Success

Tips for Avoiding Common Problems 가족 비즈니스의 성공 보장을 위한 5 가지 전략 일반적인 문제를 방지하는 방법들

Non-family businesses can learn a lot from family businesses, which outperformed them during the boom years leading up to the 2008 recession, and during the 2001 and 2008 recession years. Family businesses were less likely to lay off workers during the lean times, and more likely to maintain their emphasis on socially responsible programs, according to a study by the Harvard Business Review. But that’s just the businesses that survived. Many closed their doors. With 25 years of business management and family business consulting experience, I’ve seen the patterns that can lead to major problems. And they’re almost always preventable. The quality that enables family businesses to rise to the top—trust—is also the one that can destroy them. Family members can potentially trust one another far more than non-family members, but if that erodes—because a family member can’t or won’t perform at the necessary level; when there’s a sense of entitlement; laziness—it can have serious, business-killing consequences. If the business is professionalized, there will be a way to deal with those issues.

비 가족 기업은 2001년과 2008년 경기 침체기 동안, 그리고 2008년 경기 침체의 붐으로 이어지는 시기에 오히려 더 나은 결과를 만들어 낸 가족 기업으로부터 많은 것을 배울 수 있다.

하버드 경제 리뷰에 따르면, 가족 기업은 힘든 시기에 직원들의

해고율이 낮고, 사회적 책임을 갖는 프로그램에도 주력하는 경향을 보인다. 그러나, 그것은 단지 살아남은 기업들이다. 많은 기업들이 문을 닫았다. 25년 동안의 비즈니스 관리와 가족 비즈니스 컨설팅 경험으로, 나는 큰 문제를 야기할 수 있는 패턴을 보아왔다. 그리고 그것은 거의 항상 예방할 수 있는 것들이었다.

가족 기업을 정상의 자리로 성장시킬 수 있는 ‘자질과 신뢰’는 그들을

파괴하는 요인이 되기도 한다. 가족 구성원들은 비 가족 구성원들보다 잠재적으로 서로를 더 신뢰할 수 있다, 그러나 만일 그것이 약화된다면 어떻게 될까? – 가족 구성원들이 필요한 수준에서 스스로의 역할을 수행하지 않거나 수행할 수 없기 때문에, 자격에 대해 얘기할 때, 또는 게으름 등은 심각하게 비즈니스를 죽이는 결과를 초래할 수 있다. 비즈니스가 전문화된 경우, 이런 문제에 대처하는 방법이 있다.

These are five of the top safeguards I suggest all family businesses put in place: • Keep the lines of communication open. Schedule regular family meetings to discuss issues of concern and topics such as business transition, business performance and responsibilities. Include all of the family members, no matter where in the hierarchy their jobs fall—exclusion creates animosity. Create a family manual that lays out the ground rules for how the meetings will take place to ensure everyone gets a chance to be heard and impediments to communication are left at the door. • Assign clear roles and responsibilities. As a family member, it’s natural to feel that everything is “my” business. However, not everything is every 48

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여기서 제안하는 5가지 최상의 보호장치를 모든 가족 비즈니스에 적용해야 할 것이다:

• 열린 의사 소통 라인을 유지해라. 정기적인 가족 미팅을 갖고 사업 전환이나 성과 및 책임과 같은 주제에 대해 논의해라. 계급이나 서열에 상관없이 모든 가족 구성원들을 포함시켜라 – 배제시키는 것은 적대감을 생성한다. 모든 참여자들이 의사 소통의 장애물 없이 들을 기회를 보장받을 수 있도록 미팅이 어떻게 이뤄질지에 관한 기본 규칙을 제시하는 가족 매뉴얼을 작성해라. • 명확한 역할과 책임을 할당해라. 가족 구성원으로서, 모든 것이 “ 나의”

사업이라는 느낌을 갖는 것은 당연하다. 그러나, 모든 것이 전 가족 구성원의 책임은 아니다. 업무의 정의는 모든 사람들이 같은 문제를 붙들고 힘겹게


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family member’s responsibility. Job definitions prevent everyone from jumping in to tackle the same problem, and help ensure the business runs smoothly.

씨름하는 것을 방지할 수 있으며, 비즈니스가 원할하게 실행될 수 있도록

• Keep good financial data. The downfall of many small businesses and family businesses is not having solid data. Have a single point of contact to manage the finances. If you’re small enough, you can rely on a family member. Otherwise, you’ll need to bring in a qualified accountant. You may cringe at the cost for this, but the difference between a good accountant and a bad one is the difference between knowing exactly where you are on the road and trying to drive with a mud-covered windshield.

견고한 데이터를 갖고 있지 않아서다. 재정을 관리할 수 있는 단일 창구을

• Avoid overpaying family members. Market-based compensation is fundamental and essential. Parents in family businesses tend to overpay the next generation, or pay everyone equally despite differing levels of responsibility. Both are bad practices. The longer unfair compensation practices continue, the messier it will be to clean up when it blows up.

기본적이고도 필수적이다. 가족 기업의 부모는 아래 세대에게 초과 지불하는

• Don’t hire relatives if they’re unqualified. Competence is key. Family businesses are a conundrum: The family aspect generates unqualified love, while the business side cares about profits. Thus, family members will be hired to provide them with a job, even though they’re not qualified. The remedy is to get them trained, move them to a role that matches their skills, or have them leave.

수수께끼와도 같다. 비즈니스가 이윤적인 측면에 관심을 갖는 반면, 가족은

More than 70 percent of all businesses are family businesses—they account for a significant number of new jobs and a large portion of the GDP (gross domestic product). But that’s not the only reason they’re so important. They’re motivated by profits, but also by other important considerations: pride in the family name, building something for future generations, philanthropy. For those reasons, they contribute in tremendous ways to social stability. They make our communities better.

모든 기업의 70 % 이상이 가족 기업이다. - 그들은 새로운 일자리의

돕는다.

• 좋은 재무 데이터를 유지해라. 많은 중소 기업 및 가족 기업이 몰락하는 것은 보유해라. 만일 당신의 비즈니스가 소규모라면, 가족 구성원에게 의존할 수가 있다. 그렇지 않다면, 자격을 갖춘 회계사를 고용해야 할 것이다. 이에 대한 비용에 멈칫할 수도 있겠지만, 좋은 회계사와 그렇지 않은 회계사의 차이는 당신이 가고 있는 길을 정확히 알고 있는 것과 앞 유리에 진흙이 잔뜩 덮인 채로 운전하려는 것의 차이이다.

• 가족 구성원에게 초과 지불하지 말아라. 시장에 기반을 둔 적절한 보상이 경향이 있거나, 책임의 정도 차이에도 불구하고, 모든 사람에게 동등하게 지불하는 경향이 있다. 이 두 가지 모두 좋지 못한 관행이다. 부당한 보상의 관행이 길어질수록, 깔끔하게 정리하기에는 너무 지저분해지게 된다.

• 자질을 갖추지 않은 친척은 고용하지 말아라. 역량은 핵심이다. 가족 비즈니스는 자격이 없는 사랑을 생성한다. 따라서, 가족 구성원들은, 비록 그들이 자질을 충분히 갖추지 못했더라도 그들에게 일자리를 제공하게 될 것이다. 방법은 그들을 훈련시키고 그들의 능력에 맞는 역할로 보내거나, 그게 안된다면 떠나게 해야 한다.

상당수와 GDP의 큰 부분 (국내 총생산)를 차지하고 있다. 그러나 이것이 그들이 너무도 중요한 유일한 이유는 아니다.

그들은 이윤뿐 아니라, 다른 중요한 고려 사항에 의해서도 동기부여가

된다. 가족 이름에 대한 자부심, 미래의 세대들을 위해 무언가를 이룬다는 것, 자선활동. 이런 이유에서, 그들은 사회 안정에 엄청한 방식으로 공헌하는 것이다. 그들은 우리 커뮤니티를 보다 낫게 만들고 있는 것이다.

Henry Hutcheson is president of Family Business USA and specializes in helping family and privately held businesses successfully manage

transition, maintain harmony and improve operations. His newest book is “Dirty Little Secrets of Family Business: How to Successfully Navigate Family Business Conflict and Transition.” He’s also quoted in “Kids, Wealth, and Consequences” and “Sink or Swim: How Lessons from the Titanic Can Save Your Family Business.” Hutcheson grew up working for his family’s business, Olan Mills Portrait Studios. He studied psychology and has an MBA from Columbia Business School, and is a popular speaker at professional, university and corporate-sponsored events.

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Business Tips by Patricia Woloch

The Importance of

Teamwork 팀워크의 중요성

W

hether in the workplace, on the football field, or even amongst members of a community, effective teamwork can produce incredible results. However, working successfully as a team is not as easy as it may seem. Effective teamwork certainly does not just happen automatically; it takes a great deal of hard work and compromise. There are a number of factors that must be in place to cohere together as a team and work seamlessly.

장에서든, 축구 경기장이든, 혹은 커뮤니티 구성원들 사이에서도 효과적인 팀워크는 놀라운 결과를 생산할 수가 있다. 그러나, 팀으로써 성공적으로 일을 수행한다는 것은 보기보다 쉽지 않다. 효과적인 팀워크는 단지 자동적으로 일어나는 것은 분명 아니다. 그것은 아주 많은 노력과 절충을 요한다. 팀으로써 함께 긴밀히 협업하고 매끄럽게 일하기 위한 장소에서 반드시 필요한 몇 가지 요소들이 있다.

Good leadership: Effective leadership is one of the most important components of good teamwork. The team’s leader should possess the skills

좋은 리더십: 효과적인 리더십은 좋은 팀워크의 가장 중요한 구성 요소 중 하나다. 팀의 리더는 긍정적인 작업 환경을 만들고 유지할 수 있는 능력을

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Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/team-building-articles/the-importance-of-teamwork-381813.html

to create and maintain a positive working environment and motivate and inspire the team members to take a positive approach to work and be highly committed. An effective team leader will promote a high level of morale and make them feel supported and valued. Clear communication: Communication is a vital factor of all interpersonal interaction and especially that of a team. Team members must be able to articulate their feelings, express plans and goals, share ideas and see each other’s viewpoints. Establishing roles: It is absolutely necessary for team members to understand what their role on the team is, and what he or she is responsible for. The team leader can enable this by defining the purpose in a clear-cut manner in the beginning of the formation of the team. Conflict Resolution: Conflicts will arise no matter how well a team functions together. The best way to counter conflict is to have structured methods of conflict resolution. Team members should be able to voice their concerns without fear of offending others. Instead of avoiding conflict issues, a hands-on approach that resolves them quickly is much better. It is often advised that the team leader sit with the conflicting parties and help work out their differences without taking sides and trying to remain objective if possible. Set a good example: The team leader must set a good example for good teamwork to come about. In order to keep team members positive and committed and motivated, the team leader herself/himself needs to exhibit these qualities. The team looks to the leader for support and guidance so any negativity on the leader’s part can be disastrous. Regardless of what type of sales you are in, you may one day be asked to be part of a team sales effort, and knowing how to effectively work on and with a team is going to be crucial to your success and that of your team.

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보유해야 하며, 팀 구성원들에게 고무적인 동기를 부여해서 최선을 다하고 업무에 긍적적으로 접근을 할 수 있게 해야 한다. 효과적인 팀 리더는 놓은 수준의 사기를 진작시키고 그들이 도움이 되고 가치가 있다고 느끼게 만들 것이다. 명확한 의사 소통: 의사 소통은 모든 대인 관계의 상호 작용, 특히 팀 간에서는 중요한 요인이다. 팀 구성원들은 그들의 감정을 명확히 하고, 계획과 목표를 표현하며, 아이디어를 공유하고 서로간의 관점을 볼 수 있어야 한다. 역할 설정: 팀 구성원들이 팀에서 자신의 역할과 자신의 책임이 무엇인지를 이해하는 것은 절대적으로 필요하다. 팀 리더는 팀 구성 초반에 분명한 방식으로 이 목적을 정의내림으로써 이를 수행할 수가 있다. 충돌 해결: 팀 기능이 얼마나 잘 돌아가는지에 상관없이 갈등은 일어날 수 있다. 갈등에 대처하는 가장 좋은 방법은 갈등 해결에 관한 구조화된 방법을 갖는 것이다. 팀 구성원들은 다른 사람의 기분을 상하게 할까 걱정하지 않고 그들이 염려하는 바를 말할 수 있어야 한다. 충돌 문제를 피하는 대신, 그것을 신속하게 해결할 수 있는 실제적인 접근 방식이 훨씬 좋다. 팀 리더가 의견 충돌을 보이는 사람과 마주 앉아 어느 한 쪽을 두둔하지 않으면서 그들의 차이점을 해결하는 것을 돕고 가능하다면 객관적으로 유지하는 것이 좋다. 좋은 예를 설정하라: 팀 리더는 기대하는 팀워크의 좋은 예를 설정해야 한다. 팀 구성원들이 긍정적이고 헌신적이며 동기 부여가 되기 위해서는, 팀 리더 자신이 이런 자질들을 나타낼 필요가 있다. 팀은 지도자의 지원과 지도를 보게 되며, 리더의 어떤 부정적인 일부분이 형편없어 보이게 될 수도 있다. 어떤 형태의 영업에 종사하든, 당신은 어느 날 팀 영업에 참여하기를 요청받을 수도 있고, 효과적으로 팀과 일하는 방법을 아는 것은 당신과 당신이 속한 팀의 성공에 결정적인 요인이 될 것이다.


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King of Locs by Cyrus Jackson

How will Manufacturers and Beauty Supply Stores be Affected by Cosmetic Regulations? Manufacturers and distributors are now having to analyze their business on a different scale due to new cosmetic regulations. The Food and Drug Administration have made it the manufacturer’s responsibility to meet certain regulations in order to create or keep products in the market. If they do not meet the regulation guidelines, both the manufacturer and the distributor could see a potential decline in sales and/or halt in their business. The main purpose of the new regulations is to ensure the consumer’s health is protected to a higher standard and that customers are better informed and aware of all important information about a product they are intending to use. It will also allow for easy traceability of cosmetic products and its ingredients, the way they are presented to the customers and how they actually get introduced into the market for consumers who buy and use the product. There have been several incidents where cosmetic products have left consumers unsatisfied, which have led to discontinued products. For this reason, manufacturers are employing a significant amount of chemists, toxicologists and environmental scientists to do research and evaluate the safety of their products before they are sold in the market. According to The Federal Food, Drug and Cosmetic Act, cosmetics are defined as “articles intended to be rubbed, poured, sprinkled, or sprayed on, introduced into, or otherwise applied to the human body…for cleansing, beautifying, promoting attractiveness, or altering the appearance” (FD & C Act, sec. 201(i)). Examples of cosmetics are skin moisturizers, perfumes, lipsticks, nail polishes, makeup, shampoos, hair colors and deodorants to name a few. The Food and Drug Administration’s (FDA) responsibility is to conduct research on cosmetic products and ingredients to make sure they are safe and legal before they are sold. This research allows them the right to address safety concerns and provide information to support regulatory guidelines and actions. The regulations will add additional duties for the manufacturers to ensure they are keeping

human health their number one responsibility. They are required to do the following: • • • •

Make a product information file accessible to the competent public authorities Ensure product traceability by keeping records on the supply chain Take measures to ensure a product is compliant Withdraw a product from the market or recall it to the manufacturing company in case of non-compliance.

If cosmetic products do not comply within the regulation guidelines, distributors will have to halt distribution until the requirements are met or possibly be forced to stop buying the products all together. Either decision will largely impact the manufacturer’s business because the sales for that product would decrease or completely stop, and they would have to spend more money to change key components of the product to make sure all requirements are met. It could also potentially increase cost for cosmetic manufacturers and consumers while reducing the competition in the US cosmetic companies. The FDA can prevent further shipment of a product by taking some of the following actions such as: requesting a federal court to issue an injunction, request U.S. marshals seize the products, or request that a company recall a product. Ultimately, the new regulations force business partners to analyze existing and future agreements with the consumer’s safety as their number one concern. The consequences of violating regulation guidelines have resulted in manufacturers going above and beyond making sure ingredients, processing, packaging, shipping and handling meet the requirements and offer the advertised claims for intended use.

Cyrus Jackson

has had a successful career in the hair care industry for over 30 years including sales, marketing and product development with companies such as World of Curl, D-Orum Products, Leisure Curl and Professional Products Unlimited, Inc. Jackson’s continued development and promotions of quality products for natural ethnic beauty has made him the self-proclaimed King of Locs.

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Feature by Labdoor.com

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DIY


RELAXATiON 18 Ways to De-Stress

Stress is often

seen as a negative effect on the body, but it is very essential to life. It is the “fight or flight� system that is naturally part of our survival system. Stress is bad when it overwhelmingly impacts our health equilibrium. Everyone deals with stress, in one way or another. It is associated with higher levels of cortisol, a hormone produced by the adrenal glands. Accumulated unmanaged stress can lead to major physical and psychological illness, including depression, overeating, excessive sleep, and irritability. While it is impossible to avoid stress completely, it is possible to manage your stress. Here are a few ways: January 2015 OTC Beauty Magazine

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Feature 1. Get a massage. Massage has been shown to be effective in reducing mental and physical stress. In one study in the Journal of General Internal Medicine, massage helped lessen stress and pain in patients who have chronic pain. Another study in the Australian Journal of Advanced Nursing suggested that 15 minute massages helped reduce the psychological stress of their test subjects. Massage lowers the level of cortisol and increases the levels of serotonin and dopamine. 2. Go for a walk. Going for a walk can clear your mind and keep your body healthy. Walking helps increase your endorphins which can give you a euphoric feeling and it reduces the levels of cortisol. It will give you a boost of energy while reducing your fatigue. On top of that, simply being outside also helps reduce stress and helps increase memory and attention span. 3. Stress relief with a pet. Studies have shown that pet therapy helps reduce anxiety and stress for many people. One study showed that it helped students during exam times. Another study showed that patients experienced a 37% deduction in anxiety if they spend time with animals before their medical operations. Having an animal around distracts them from their worries. Stress relief pets lowers blood pressure and cortisol. 4. Drink tea. Green tea lowers your blood pressure and is full of antioxidants that are beneficial for your health. In one study, black tea helped lower cortisol and reduced stress after six weeks of drinking tea more so than subjects who were drinking placebo drinks. 5. Get proper sleep. A study in children showed that disruptive sleep shows a higher level of cortisol. By having a restful and high

quality sleep and undisruptive naps, one’s cortisol levels will decrease. 6. Work out. Hit the gym or go for a run. This allows your body and mind to focus on something that is healthy for your well-being. While it distracts you from the cause of your stress, it also increases your endorphins and decreases your levels of cortisol. Endorphins are the natural “feel good” hormone that is released when you exercise. The more aerobic your workout is, the more endorphins your body releases. 7. Breathing exercises. By taking deep, slow breaths, your blood pressure and heart rate also slows down, which counteracts the effects of stress. This also allows you to relax and clear your mind and is largely used in meditation. It has been shown to reduce anxiety and help folks with depression. 8. Use guided visualizations. This is a technique that many people use to relax, control their stress, and help them achieve their goals. Guided visualization allows people to imagine and consciously think about certain issues and helps people get in touch with their intuition. This usually leads to feeling refreshed and has helped many attain a higher self-esteem. 9. Aromatherapy. Certain plant oils have been found to relieve nervous tension or anxiety. The scents of certain plants, such as lavender, can ease stress and relax us. Aromatherapy is often used with massages, meditations, and hot baths. It is a wonderful calming experience for those who have tried it. 10. Turn your phone off. Your smartphone allows you to access the rest of the world.

LabDoor is a web and mobile app that provides product safety grading for dietary supplements. LabDoor lets customers easily browse rankings of best-selling supplements and energy drinks, including brands like GNC, Centrum, Muscle Milk, Red Bull, 5-Hour Energy, Optimum, and Shakeology. LabDoor helps people get the facts about the purity and efficacy of multivitamins, fish oil, probiotics, Vitamin D, and protein supplements. www.labdoor.com 60

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This will allow stress to come to you if you see certain things happening in your close circle online or in the world. By turning off your phone, you shut the external stress out and it allows you to focus on yourself and your immediate surroundings. Escaping technology can be a very relaxing experience that everyone should try, whether it’s during the weekend or during vacation. 11. Meditate. Meditation has been used for thousands of years to help find your inner self and has sometimes been used as part of religious purposes. It is an inexpensive technique used to release your stress and allows you to clear your mind and find tranquility. Pairing it up with breathing exercises can further lower your heart rate and blood pressure. 12. Enjoy a hot bath. A hot bath can help relieve tension on your muscles, lessen pain on your body, and provide a comfortable environment that surrounds your body. It also promotes blood circulation and calms the nervous system. Water can be infused with minerals and other products such as Dead Sea salt or oil for an aroma and soothing feeling. 13. Yoga. Yoga is an excellent weight and stress management tool. It helps your balance, flexibility and strengthens your core. Studies have shown that yoga reduces anxiety and stress. While yoga should not completely replace pharmacological medication to help with anxiety and stress, it is a highly recommended supplement. Yoga originated in India and has been around for more than 5,000 years. It also helps with bronchitis, chronic pain, and some symptoms of menopause. 14. Listen to music. Certain music gets people in certain moods or thoughts. A study has shown that post-surgery patients who

listened to music had lower stress levels than those who did not listen to music. Another study showed that people from different cultural backgrounds preferred different types of music for pain and stress relief. While everyone’s preference is different, find music that is soothing for you. 15. Laugh. Going to a comedy show or watching a funny movie will help manage your stress. One study showed that there are lower levels of the salivary endocrinological stress marker Chromogranin A (CgA) in those who watched a humorous movie. Along with less stress, these subjects also reported a feeling of being uplifted and fulfilled. 16. Try a craft. Finding a hobby and keep your hands busy will distract your mind from stressors. Studies have shown that doing a craft enhances relaxation, especially for children and seniors. It is used quite often as a therapeutic healing method. Crafting is helpful because it allows you to express yourself in an artistic way. 17. Write down your thoughts. Keeping a journal or diary of your thoughts and activities allows you to express yourself and your feelings, as well as reflect on your choices. Your journal is also a place for you to let your emotions out that you wouldn’t let out otherwise. One of the best parts of journaling is that you can write down negative emotions so that you move on with positive ones. 18. Avoid caffeine. Try to avoid coffee, energy drinks and other drinks that are heavy in caffeine. Caffeine increases catecholamines and cortisol, which are both stress hormones, while increasing dopamine for a quick “feel good” response that will wear off quickly and make you feel low. Try drinking green tea instead. Takeaway Point: Stress is needed for survival, but it is important to control your stress. If left unmanaged, it can build up and cause psychological and physical harm. Stress works differently for everyone; therefore, how one manages their stress may not necessarily work as well for another. It is good to explore different paths to handle your stress.

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Manufacturer

Profile

Farouk Systems, Inc.

Basim Shami If you know anything about hair styling, you undoubtedly have heard of Farouk Systems, Inc. We wanted to learn more about this major player in the industry, so we spoke with Basim Shami, C.E.O. of Farouk Systems and son of the founder himself (Farouk). 헤어 스타일링에 대해 알고 있다면, Farouk Systems, Inc에 관해 당연히 들어봤을 것이다. 우리는 업계의 거대급 선수인 이 회사에 대해 더 알고 보기위해, Farouk Systems 의 CEO이자 창립자 Farouk의 아들인Basim Shami를 만났다. 62

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OTC Beauty Magazine (OTC): What is your background with both this company and the beauty business? Basim Shami (BS): I grew up in the business with my father, Farouk, and my brother. We are celebrating our 29th year in business and Farouk’s 50th as a hairstylist in 2015. OTC: What do you find most interesting about the beauty industry? BS: I really enjoy creating new products and innovating packaging. Most of all the stylists are just great people and are so creative. OTC: Briefly tell us about the history of Farouk Systems. What is this company’s mission? BS: My father was a top colorist and had a reaction to the ammonia in hair color. Thus, he was the first to create an ammonia free hair color. He then brought in silks into the industry. Although others have copied him, our products continue to win best in class year after year. OTC: What would you say has enabled this company to grow to what it is today, and to continue succeeding? BS: Our ethics, education and concern for the environment. We only make products that are safe for the stylist to use, and we have worked with NASA to bring in technology that the industry has never experienced. We perform close to 30,000 classes a year worldwide and produce over 2,500 shows. We are now in 133 countries.

OTC 뷰티 매거진 (OTC): 회사와 미용 사업에서 귀하의 배경은 무엇입니까?

Basim Shami (BS): 부친인 Farouk과 형과 함께 사업을 하면서 자랐습니다. 2015년이 되면 창립 29주년이자 헤어 스타일리스트로서 Farouk의 50주년을 축하하게 됩니다.

OTC: 미용 업계에서 가장 흥미로운 것을 찾는다면 무엇이 있을까요?

BS: 신제품을 개발하고 포장을 혁신하는 것을 좋아합니다. 대부분의 스타일리스트들은 아주 좋은 사람들이며 너무도 창조적이죠.

OTC: Farouk Systems의 역사에 관해 간단히 알려주십시오. 회사의 사명은 무엇인가요?

BS: 부친은 최고의 컬리리스트셨는데, 헤어 컬러 제품에 함유된 암모니아에 거부감을 갖고 계셨죠. 그래서, 암모니아가 들어있지 않은 헤어 컬러 제품을 최초로 부친이 개발하신겁니다. 그 후 업계에 실크를 도입했습니다. 비록 다른 업체에서 부친을 모방했지만, 저희 제품은 해가 거듭되어도 최고의 자리를 이어가고 있습니다.

OTC: 무엇이 회사를 오늘날과 같이 성장시켰으며, 지속적으로 성공시키고 있다고 생각하시는지?

BS: 윤리, 교육 그리고 환경에 대한 저희의 관심입니다. 저희는 스타일리스트들이 사용하기에 안전한 제품을 만들고, 업계가 경험한 적없는 기술을 도입하기 위해 NASA와 함께 일해오고 있습니다. 저희는 세계적으로 1년에 30,000건에 가까운 클래스를 수행하고, 2,500건 이상의 쇼를 만들고 있습니다. 저희는 현재 133개국에 분포하고 있습니다.

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Manufacturer Profile OTC: Is there one certain brand or line within the company that appeals to the multicultural customer base? What makes it stand out among others like it in the beauty business? BS: Yes. We are featuring the Deep Brilliance line which is created specifically for this niche market’s hair type. What makes it stand out is the performance of the formulas. We have amazing chemists on staff that have created many of the best products in the industry. OTC: What is the trend you have seen grow the most in your sector of industry? How is Farouk working to meet that demand? BS: We continue to see more salons retailing tools, and this brings in tremendous revenue for salons. There is a big difference in quality out there and we are known worldwide for the best. Salons are finally realizing the profits that can be made from retailing tools, and how much the consumer demands the best.

OTC: 다문화 고객 기반에게 어필할 수 있는 특정 브랜드나 라인을 보유하고 있습니까? 이런 제품들이 업계의 다른 제품들 사이에서 눈에 띄는 이유는 무엇일까요?

BS: 네. 틈새 시장의 헤어 타입을 위해 특별히 만든Deep Brilliance 라인이 있습니다. 이 라인이 돋보이는 이유는 제품 성분의 기능성입니다. 저희는 업계에서 최고의 제품을 생산해 온 놀라온 화학자들을 보유하고 있습니다.

OTC: 업계 내 귀사의 분야에서 가장 성장하고 있는 트랜드는 무엇입니까? Farouk은 그 수요를 충족하기 위해 어떤 노력을 하고 있습니까?

BS: 저희는 더 많은 미용 소매 기구들을 보고 있으며, 이것은 미용실에 엄청한 수익을 제공합니다. 품질에는 아주 큰 차이가 있으며 저희는 세계적으로 최고로 알려져 있습니다. 미용실들은 기구들을 판매함으로써 수익을 올릴 수 있으며, 얼마나 많은 소비자들이 최고의 제품을 요구하는지를 결국 깨닫고 있습니다.

OTC: What makes Farouk stand out from other manufacturing companies in the industry? BS: When you add up the sales of our products year after year, it makes us stand out. Also, the fact that my father—a very successful hairdresser—continues to own the business since 1986 because many companies that reach high sales sell out much earlier in their life. With me and my future family members here, we are in it for many generations to come. OTC: Does Farouk make strictly styling tools, or what other types of beauty goods fall under their umbrella? BS: Farouk makes many different products and we manufacturer 85% of the items we sell. We are one of only three companies that makes their own aerosols and now we own a bottling plant and make our own bottles too. We have many hair care, hair color, and tool ranges, etc.

OTC: Farouk이 업계 내의 다른 제조사들보다 눈에 띄는 이유는 무엇일까요?

BS: 여러분이 해마다 저희 제품의 판매를 추가할 때, 그것은 저희를 돋보이게 합니다. 또한, 높은 매출을 달성한 많은 기업들이 그들의 수명보다 훨씬 일찍 매각되는 것에 반해, 아주 성공한 헤어드레서인 저희 부친은 1986년 이후 비즈니스를 계속 소유하고 계십니다. 저와 저희 미래 가족 구성원들은 앞으로 올 미래를 철저하게 준비하고 있습니다.

OTC: Farouk은 얼마나 철저하게 스타일링 도구를 만들고 있습니까? 또, 다른 형태의 미용 제품들도 보유하고 있습니까?

BS: Farouk은 많은 다양한 제품들을 만들고 있으며 저희가 판매하는 제품의 85%를 직접 만들고 있습니다. 저희는 자체 에어로졸을 만들고 있는 유일한 세 회사 중 하나이며, 현재 저희는 bottling(내용물을 병에 채워 넣는 것) 생산 설비를 보유하고 자체 용기 또한 생산하고 있습니다. 많은 헤어 케어, 헤어 컬러, 기구들 또한 보유하고 있습니다.

OTC: Where does the company get inspiration for new products? BS: The inspiration comes from the stylists. We are a company of hairdressers for hairdressers and we collaborate with stylists all over the world in the 133 countries we are in.

OTC: 신제품에 대한 영감은 어디에서 얻습니까?

BS: 영감은 스타일리스트들에게서 나옵니다. 저희는 헤어드레서들을 위한 헤어드레서들의 회사이며, 전세계 133개국에 분포한 저희 스타일리스트들과 공동 작업을 수행합니다.

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OTC: Please explain how your OTC store partners and our readers can benefit from carrying your products and having a business relationship with the company. BS: As we are making the Deep Brilliance line available to the OTC market we can continue to use all of the companies’ resources to take this market to the level that others can’t. With the power we have from manufacturing, education, and shows, everyone should get on board and make something special happen for this part of the industry. We feel it has stalled and we are ready to bring new energy and excitement to it. OTC: What do you feel is the most important thing for multicultural beauty store owners to know when recommending your company’s items to customers? What marketing tips would you suggest for selling success? BS: When they see the name Chi on Deep Brilliance, they already know it’s a top quality product. Undoubtedly, 999 out of 1,000 women know the name Chi. OTC: How do you educate consumers and retailers on product knowledge? BS: We have 433 educators in the U.S. and 3,000 worldwide—more than any company so we can provide the educational support needed. OTC: Does Farouk participate in tradeshows throughout the year? BS: We perform in over 2,500 shows worldwide. OTC: What is the best business advice you can give store owners, especially as they head into the New Year? BS: Believe in yourself and focus on your goals. They will happen.

OTC: OTC 매장 파트너들과 저희 독자들이 귀사와 비즈니스 관계를 맺고, 귀사의 제품을 취급함으로써 어떤 혜택을 얻을 수 있는지 설명 부탁드립니다.

BS: 저희가 OTC 마켓에 유용한Deep Brilliance을 만들고 있듯이, 저희는 이 마켓이 다른 업체들이 할 수 없는 수준을 얻을 수 있도록 지속적으로 회사의 모든 자원을 사용할 수 있습니다. 제조, 교육, 그리고 쇼로부터 저희가 가진 힘으로, 모두가 함께 갈 수 있으며 업계의 이 분야에서 뭔가 특별한 것을 만들 것입니다. 업계가 정체되고 있다는 느낌을 갖습니다. 그래서 저희는 새로운 에너지와 흥미로움을 가져올 준비가 되어 있습니다.

OTC: 다문화 뷰티 매장 주인들이 귀사의 제품을 고객들에게 추천할 때 가장 중요하게 생각해야 할 것은 무엇일까요? 성공적인 판매를 위해 어떤 마케팅 방법을 제안하시는지요?

BS: Deep Brilliance에 있는 Chi라는 이름을 볼 때, 이미 그들은 그것이 최고 품질의 제품임을 알게 됩니다. 의심의 여지없이 1000명 중 999명의 여성들은 Chi라는 이름을 알고 있으니까요.

OTC: 제품 지식에 대해서는 소비자와 소매상들을 대상으로 어떤 교육을 실시하고 계신지?

BS: 저희는 미국 내에 433명, 전 세계적으로 3,000명의 교육가들을 보유하고 있습니다. – 필요한 교육적 지원을 다른 어떤 업체보다 더 많이 제공할 수가 있습니다.

OTC: Farouk은 연중 박람회에 참여하고 있습니까?

BS: 전 세계적으로 2,500개 이상의 쇼를 수행합니다. OTC: 매장 주인들에게, 특히 새해를 맞아서 귀하께서 할 수 있는 최고의 비즈니스 조언은 무엇인지?

BS: 자신을 믿고 당신의 목표에 집중하세요. 이뤄질 것입니다.

Company Name: Farouk Systems, Inc. Address: 880 Richey Rd., Houston TX 77073 Contact Number: 813-248-5761 Website: www.farouk.com Years in Business: 29

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Retailer

Profile by Tony Bae

환경의 변화, 두려워하지 마세요. New Hope Beauty Supply • Gastonia, NC

한 유명한 벤처기업가는 다음과 같은 이야기를 한다. “10만

에서 인터뷰한 North Carolina 주 Gastonia 시의 New Hope

시간의 법칙이라는 것이 있는데, 이는 매일 몇 시간씩 들여서

Beauty Supply 를 운영하고 있는 한찬구 사장은 미국 생활에

10만 시간을 채우면 그 분야에서 정말 성공할 수 있다는 것입

서 몇 번의 ‘도전’을 통해 훨씬 안정적이고 정신적인 여유로움

니다. 하지만 제가 오늘부터 스케이트를 탄다고 해서, 10만시

을 구축하였다고 한다. ‘욕심을 버렸기 때문’ 이라고 하는 한

간 뒤에 김연아보다 잘 탈수는 없는 것입니다. 성공한 것은 아

사장의 여유는, 현실에 안주하지 않고 새로운 도전을 실천하

니지만 그렇다고 실패한 것도 아닙니다. 중요한 것은 10만시

였기 때문에 얻어진 것으로 보여진다. 그의 이야기들을 인터

간을 공들인 동안에 그만큼 성장을 했다는 것입니다”. 성공을

뷰를 통해 들어보도록 하자.

한다는 것은 개인마다 기준이 다를뿐더러, 매우 추상적인 것 이다. 어떤 사람들은 자신의 성공을 알지 못하고 살고 있기도

한국에서 평범한 직장 생활을 하다 도미했다는 한사장은, 미

한다. 이는 ‘욕심’에서 비롯된 그릇된 목표나 성공의 정의 때

국생활에서

문인 것이다. 성장을 하기 위해서는 도전을 해야 한다. 도전이

처음 취직한 직장

라는 것은 자신이 가지고 있지 않거나, 원하는 것을 이루기 위

이 헤어 도매상이

해 실천을 하는 것을 말하는 것이다. 흔히 도전은 많은 용기를

라고 한다. “그렇

필요로 한다고 말하는데, 현실에서는 용기, 그 이상의 것이 필

게 시작한 뷰티 업

요하다. 현재의 생활에 안주하고 매너리즘에 빠지다 보면, ‘도

계와의 인연이 아

전’ 이라는 단어는 먼 나라의 얘기일 수 밖에 없는 것이다. 하

직까지

지만 새로운 것에 도전하고 전념하다 보면, 성공과 성장은 생

있습니다” 라는 한

각보다 가까이 있을 수 있는 것이다. 이번에 OTC 뷰티 매거진

사장은, 10 여 년

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OTC Beauty Magazine January 2015

제일

이어지고


간의 안정적인 헤어 도매상 생활을 마치고, 첫 번째 도전으 로 뉴욕에 $2,500 Sq ft 의 뷰티 서플라이 스토어를 차렸다 고 한다. 관련 업종이라고는 하지만, 직장생활을 했던 것 과 는 판이하게 다른 본인 스토어 경영을 하면서 많은 시행착오 를 거쳤다고 한다. “소매는 처음 시작하였기 때문에 스토어 를 어느 정도 궤도에 올리기 까지 많은 노력을 했어야만 했 습니다. 그리고 정신적으로도 여유가 별로 없는 생활들이 이 어져 갔습니다” 라는 한사장은, 그렇지만 좀더 빨리 결정을 내리고 시작하지 못한 것이 못내 아쉽다고 하였다. 한 직장 에서 오랫동안 근무를 하다 보면, 어느 정도 직책에 오르기 도 하고, 그러다 보면 직장 생활에 익숙해져 그 생활에 안주 하기 쉽다. 하지만 한사장은 “조금이라도 빨리 부딪혀 봐야 발전할 수 있습니다. 지난 삶을 돌아보자면, 좀더 일찍 제 사 업을 시작하지 못한 것에 대한 후회가 조금은 있습니다” 라 며 ‘도전’ 했기에 성장할 수 있었던 자신의 경험을 비추었다. 그 후로 8년간 스토어를 운영하면서 소매경영에 매진한 한 사장은 “대도시는 굉장히 바쁜 삶을 살아야 합니다. 경제적 여유가 조금 생겼을지 모르지만 정신적인 여유가 없었습니 다” 라는 생각을 갖고, 작년 초에 또 다른 ‘도전’을 결심하게 되었다고 한다. “오랫동안 가족과 같이 지내온 친한 후배가 North Carolina 에서 뷰티 서플라이 스토어를 오래 전부터 운영해오고 있었 습니다. 그래서 North Carolina를 몇 번 방문하다 보니 또 다 른 가능성을 엿보게 되었습니다”. 한사장은 가족들과 고민한 끝에 8년동안 경영해온 스토어를 매각하고 North Carolina 를 향해 전혀 다른 삶을 살아보기로 결정하였다고 한다. 그 주된 이유는, 정신적으로 좀더 여유로운 생활과, 독실한 기 독교인인 한사장이 종교적 활동을 좀더 여유 있게 하기 위함 이라고 한다. “모든 지인들과, 익숙한 생활 환경을 뒤로하는 것이었지만, 겁날 것은 없었습니다” 라는 한사장은, 작년 5 월에 부인과 함께 뉴욕에서의 삶을 접고 새로운 터전으로 이 사를 하였다고 한다. 또 다른 ‘도전’의 시작인 것이다. 아직 1

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Retailer Profile

년도 안되어 낯선 환경들이 많지만, 이곳에 이사온 뒤로 정신 적으로 많은 여유가 생겼다며, 새로운 결정에 아주 만족스럽 게 생각하고 있다고 한다. 미국 내에서이지만, 타주로의 이사 는 흡사 다른 나라로 이주하는 것과 다를 것이 없기 때문에, 타의에 의해서가 아니라 본인의 의사로 이주 결정을 내린다 는 것은 쉬운 일이 아니었을 것이다. 하지만 한사장은 과감히 결정을 내리고 강행하여 지금은 훨씬 여유로운 삶을 살고 있 다며 만족해하고 있다. “이전의 스토어와 지금의 스토어는 환경이 판이하게 다릅니 다” 라는 한사장은, 뉴욕에서는 관광객도 있고, 걸어 다니는 손님들도 있어 항상 스토어에 사람들이 들락날락 거리는 것 이 보통의 모습이며, 장소도 협소하여 높은 셀브와 조금이라 도 공간이 생기면 제품을 진열해야 하는 빡빡함이 있다고 한 다. 하지만 여기서는 10,000 sq ft 의 여유로운 공간 덕분에 높이도 적당한 쉘브와 넉넉한 진열공간을 만들어가며 스토어 를 꾸밀 수 있어 고객들에게도 훨씬 쾌적한 쇼핑 환경을 만들 어 줄 수 있다고 한다. 스토어를 들어오는 손님들의 성향도 판 이하게 다르다고 한다. “이전 스토어에서는 손님들이 조금만 맘에 안드는 일이 생기면 욕부터 하며 상당히 공격적이었는 데, 이곳의 손님들은 매우 차분하고 공손하여 손님들에 대한 스트레스가 훨씬 덜합니다. 그러다 보니 저도 손님들에게 좀 더 친절하게 대하게 되는 것 같습니다”. 이는 비단 스토어에 만 국한된 것이 아니라고 한다. 생활에서도 시간적 정신적 여 유가 더 생기다 보니, 가족들이나 지인들을 생각하는 시간이 더 많아졌다며, 비록 거리상으로는 더 먼 곳에 와있지만 더욱 돈독해 지게 되었다고 한다. 지난달 뉴욕을 일주일간 다녀 왔 는데, “오랜만에 만난 지인들이 얼굴이 너무 좋아졌다고 합 니다. 저의 생활상이 얼굴에도 나타나나 봅니다” 라고 한다. New Hope Beauty Supply 는 여느 스토어들과는 다른 형태

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OTC Beauty Magazine January 2015


로 운영되고 있다. 간단히 말하자면, New Hope Beauty Supply 를 포함한 다른 여러 개의 스토어를 3명의 사장이 파트너 십으로 운영하고 있는 형태라 한다. “공동으로 운영을 한다 는 데에는 많은 장점들이 있습니다. 혼자서 경영을 하게 되 면, 경영상 관리가 잘 안 되는 부분을 간과하게 되거나, 본인 도 알면서 관리가 안 되는 부분도 있습니다. 즉, 한쪽이 곪아 가는 것을 모르는 경우가 생길 수 있습니다. 하지만 이를 파 트너들과 함께 오픈하고, 공유하게 되면, 그러한 요소를 서로 상쇄시켜줄 수 있는 것입니다. 그러한 경영상 위험요소들을 제거해 나가다 보면, 어떠한 위험이 와도 자생적으로 대처할 수 있는 능력이 생겨나게 되는 것입니다”. 사실 파트너십 이 라는 것이 말처럼 쉬운 일은 아니다. 이론상으로는 이상적인 경영 방식일 수 있지만, 현실에서는 매우 어려운 일이 아닐 수 없다. 하지만 한사장은, “간단합니다. 욕심을 버리고 공동을 먼저 생각하면 됩니다” 라며 아무렇지 않게 답을 하였다. 참 으로 간단하기는 하다. 하지만 이를 실천할 수 있는 사람들이 몇이나 있을까? 인터뷰 내내 편안한 얼굴을 하고 있던 한사장은 뷰티 업계에 당부의 말을 부탁한 필자에게 “저는 도매상에서부터 소매업 까지 모두 경험이 있는 사람으로서 말씀 드리는데, 우리 업종 에 종사하는 사람들이 정말 잘 해나가고 있다고 말씀 드리고 싶습니다. 제품에 대한 개발을 꾸준히 해오는 것도 그렇고, 열 심히 소매업을 경영하시는 분들도 그렇습니다. 다만, 약간의 욕심만 자제 한다면 우리의 앞날이 밝을 것으로 예상됩니다” 라고 하였다. 오랫동안 업계의 미래에 대해 부정적인 말을 들 어온 터라 한사장의 말이 반갑지 않을 수 없었다. “요즘은 스 트레스를 받는 일이 거의 없습니다” 라는 한사장의 말이 진심 으로 느껴진다. 많은 뷰티인들이 한사장과 같이 스트레스 없 이 사는 날이 빨리 오길 기대해 본다.

January 2015 OTC Beauty Magazine

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CLIPPER TIPS Which Tool Is Right For The Job? Sponsored by Andis Co.

Part 3 of 3

In my previous two articles, I spoke about the Master® and Envy™, two high-performing adjustable blade clippers. This month, I’m going to switch it up and highlight the detachable blade clipper design—a must-have for every clipper cutter. The key feature of a detachable blade clipper is that varying cut lengths are achieved with interchangeable blade sets that install in seconds. For example, want to go skin bald? Use a size 0000 blade. Need a ¼” cut length? Simply pop on a size 2 blade. Using attachment combs is unnecessary. For anyone looking to invest in his or her first detachable blade clipper, I recommend the Andis Excel Ultra™ detachable blade clipper. This sleek, lightweight clipper features a comfortable, ergonomic housing and a stronger blade drive. A rotary motor handles heavy-duty cutting and stays cool and quiet while a swivel cord reduces tangling. The Excel Ultra is also a great value to the budget-conscious clipper cutter. Compared to other clippers in the Andis detachable line, the Excel Ultra is similar in cutting power, comfort and durability, but comes at a more affordable price point since it is a single-speed tool. It’s also a great buy because it comes equipped with two popular UltraEdge™ blade sizes—a size 000 and size 1. It works with all Andis UltraEdge™, Andis CeramicEdge™ and Oster 76 blades. Just like the Andis Master, Andis MVP and Envy, the Excel Ultra is made in the USA, which means it will deliver years of service and replacement parts will be readily available should you ever need them. For the hands-on clipper cutter who performs self-maintenance to ensure a long lasting, smooth-running tool, the internal parts of the Excel Ultra are straightforward. When I disassembled mine, I was pleased to see that all the parts were well-designed and accessible should I need to service them down the road. You can see the Excel Ultra clipper in action in two of the American Legacy Collection Series 2 videos from Andis: the “Asymmetrical Stacked Bob” and the “Pompadour.” Watch them at www.andis.com/GetTheLook.

Kenny “The Professional” Duncan is a National educator for the Andis Co. He has presented classroom demonstrations and platform education at many tradeshows such as Empire Future Professionals, IHS International Hair Show, Bronner Bros International Hair Show and many more. He brings a wealth of information and experience to clipper cutting education. He teaches styling professionals the simplest approach to multicultural hair styling through a combination of solid technical demonstrations, creative interpretations, and entertaining presentations. Kenny is co-owner of Main Attraction Unisex Hair Salon, located in Philadelphia. He is reaching stylists around the world through www.ClipperEducation.com, where his goal is to provide inspiration, motivation and education to clippers cutters of all experience levels. He truly is a trailblazer in this industry. 70

OTC Beauty Magazine January 2015

#1 Beauty Cash-n-Carry JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

from

OTC


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Therapy Trends

2015 Basic Brown Beauty Future trends toward minimalist makeup and muted hair tones seem smooth and chic. Hair shades are not less dramatic—the Ombre patterns have become Sombre—dual tones but with less contrast. Radical reds, purples, greens and blues will be popular. Yet they will be more pastel shades of reds, purples, greens and blues. Makeup shades will be just as blaring, but the basic canvas will soft and natural. A popular palette for trendy runways is an all-beige, brown range of shades for lips, eyes and brows. What’s so amazing is that these toned down yet extreme shades will be worn by OTC clients of all hues and ages. Have these subtle shade palettes emanated as a retreat from bold shades? Or is the sun-kissed concept the result of Brazil’s fashion leadership in hair and skin care?

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Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skin care and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. 72

OTC Beauty Magazine January 2015


TONSORIAL TIMES

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“Thought Leadership” Exactly what is this new term? Well, thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas, turn ideas into reality, and know and show how to replicate their success. As a beauty supply owner it is critical to connect with successful beauty supply experts, distributors, and your most valued customers to stay ahead of the curve and anticipate their needs along with the changes you must make to remain profitable. Identify thought leaders in your organization and prepare for change in your marketing strategy.

Check out these Marketing Strategies for 2015: 1. Marketing is now company-wide In the past, sales and marketing have operated as two separate entities, only crossing paths when necessary. One company, one message; marketing isn’t one person or one department’s job—it’s everybody’s. Let the left hand know what the right hand is planning then implement as one unit. 2. Content is still king; make it relevant! The next level of ‘smart content’ is mapping your brand’s creative material directly to your buying funnel and targeting the different segments to see which one converts at the highest rate of return. In other words, promote your hot selling items on your web/mobile platforms. 3. Customer experience over a sales pitch Great marketing no longer feels like marketing. You must focus on offering value, making a connection and providing over the top customer service. Your mission is to create a genuine relationship with your customers 4. More human conversation, less corporate jargon Keep it real! Digital marketing must place focus on speaking to customers in terms of what they are: HUMANS. Skip the corporate sales pitch. As brands open up to customers and become more human, they’ll develop more real connections and the beginnings of a loyal customer base. 5. Become mobile ready or get left behind It’s a changing world, and beauty supply businesses absolutely need to focus on ways they can give their marketing efforts a mobile component.

Dwayne Thompson, aka “The Barber Ambassador,” is the CEO of The Fade Club LLC, a marketing and promotions company designed to grow the barbering industry through education and brand management. He wears many hats as the founder of The Barber Academy Tour, creator of “The Barbettes,” a term designed to promote female barbers, and the former host of Against the Grain Radio show, the first barber related radio show on Blog Talk Radio. He is a dynamic writer, educator, product broker, consultant and social media expert. He has held several Executive positions with a former barbershop publication and a national health outreach program. Mr. Thompson is also the Founder and Publisher of Tonsorial Times Magazine, “The Official Barbershop Trade Publication” focused on highlighting products, franchises, schools and educators directly connected to the barbering industry. For more information, visit www.tonsorialtimes.com. 74

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Sow Time Join us for advertising! Call 678.805.3291 advertising@otcbeautymagazine.com


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Cosmoprof Asia

Cosmoprof Asia 2014, which was held on November 12-14 at the Hong Kong Convention and Exhibition Centre, attracted close to 60,000 visitors from all over the world. China, Korea, Taiwan, Thailand and Japan were the top 5 Asian sources of visitors outside of Hong Kong. International attendees accounted for 64% of the total attendance with 38,059 visitors (up 1.3% compared to 2013) from 93 non-Asian countries. The strong international turnout was underlined by the big increase in representation from the USA and European countries such as Belgium, Denmark, Hungary and Sweden—together with emerging countries such as Indonesia, Myanmar, South Africa and Turkey. The international flavour of Cosmoprof Asia 2014 was confirmed by the 22 national and group pavilions. The biggest was the Korean pavilion (2,776 square meters), followed by the Italian group (2,329 square meters). A new pavilion under the California Trade Alliance featured 12 companies showcasing colour cosmetics, body and foot care products, brush and personal care products. The international presence was further enhanced by the 8th International Buyer Program which lined up one-to-one meetings for exhibiting companies with selected buyers from the Asia Pacific region. In terms of exhibitor number and size, it was the biggest ever show—2,362 exhibitors (up 9% over 2013) from 42 countries and regions covering in excess of 81,500 square meters of exhibition space (up 7% over 2013). Exhibitors reported excellent results and were extremely impressed by the business opportunities in Asia. GOOD FOR BUSINESS “Cosmoprof Asia is a doorstep to all Asian markets, people from across Asia and all over the world fly over here to look for new products. We are exhibiting here for the first time as we are looking to get more exposure to the Asian market. We have a non-stop flow of clients, potential franchisees and stockers who are important for our products,” says Chris Bonnefoy, Director of Gentlemen’s Tonic (Hong Kong). These sentiments were echoed by many other exhibitors at the show. Jason Kim, General Manager of A.True (Korea) told the Organizers, “We are aiming to expand our products to the Asia market. We are so happy that we already got a lot of meetings with big buyers like Watsons and Sasa. Being in Cosmoprof Asia is fantastic because the visitors here are real professional buyers. We’ve already met several buyers who have a high desire to carry our products.” French-based Le Petit Olivier added, “It is the second year Le Petit Olivier takes part in Cosmoprof Asia. It is a real opportunity and extremely important for us to be in the French Pavilion which vehicles high quality and professional image of French cosmetics. Last year’s show not only enabled us to start business with Asia countries but also with other continents. Cosmoprof Asia is one of the most important shows in the world and we will participate each year.” The 3-day show offered a wide variety of events, demonstrations, seminars as well as new exhibition area catering to the wide spectrum of beauty and cosmetics sector. DEBUTING NEW ZONE It was the first year that Cosmoprof Asia launched the “Spot On Beauty” area, the new launchpad for innovative beauty brands in cosmetics, skincare, nail, hair and personal care. One hundred forty six brands from 17 countries and regions participated in 3,700 square meters at the Convention Hall. Seventy percent are new exhibitors including Black Paint— Myyuki Co., Ltd (Japan), INTERCOSMETICS srl (Italy) and the Lotus (Korea). Within the Spot On Beauty area, Cosmoprof Asia created a “sampling wall” called 76

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“Boutique” where attendees could choose seven travel-sized sample products from sponsored brands with a donation of HKD100 benefiting the Hong Kong Breast Cancer Foundation. Brands included 86 Shop (Taiwan), A.True (Korea), BaByliss PRO (US), Chihtsai (Taiwan), Christina (Israel), Emilia Cosmetics (Israel), JOSERISTINE (HK), Kaloya (Taiwan), Lashem (US), Parisienne (Italy), Pattrena (Thailand), Tangle Angel (UK), Veggie Soft (China)—together with HCP (Taiwan) who is the exclusive sponsor of the luxurious gift box. The initiative received great support from attendees and raised a total donation of HK$ 62,500. Another new section was “Prestige Avenue”—an open lounge area within the Cosmetics & Toiletries sector for high-end and well established brand with targeted distribution. The area hosted ten leading companies renowned for high quality products and services targeting the luxury market. NAILS IN THE SPOTLIGHT Cosmoprof Asia 2014 also had a focus on Nail and Accessories—a dedicated zone located at Grand Hall and Foyer presented 124 companies representing the full spectrum from nail care to nail polish, and nail accessories to decorative tools. The extensive product showcase was further enlivened by “International Nail Days”, a 3-day program connecting nail professionals and promoting knowledge exchange at the Grand Hall main stage. Famous nail artists and industry experts from Japan, Korea and France shared with audiences their know-how as well as the latest color trends, texture and technology in their respective country. Finally, the Hong Kong Professional Nailist Union Competition 2014, organized by the Hong Kong Professional Nailist Union on November 14, gathered 230 operators from China, Hong Kong, Japan, Korea, Russia, Singapore, Taiwan and USA to compete in eight categories. A MORE COMPREHENSIVE SEMINAR PROGRAM The comprehensive educational program at this year’s show included 13 different presentations over the three show days covering the widest scope of topics yet, including spa and wellness, nail, beauty trends, market updates as well as innovation and formulation. A total of 775 delegates attended. A highlight from the program was the 7th Cosmoprof Asia Spa Conference which featured 16 high-caliber spa leaders to discuss hot topics including the impact of social media, tips on entering China, and product retail in day spas. A keynote “An overview on trends: East meets West” was presented by Andrew Gibson, Vice President of Spa and Wellness, Fairmont Raffles Hotels and Resorts. A number of new subjects were introduced this year, including “Personal Care & Beauty Care from Asia and Europe,” “Consumer Experience,” “Autumn-Winter 2015/16 Seasonal Forecast” as well as “Organic and Natural Market in Japan.” And for the first time at Cosmoprof Asia, the Hong Kong Society of Cosmetic Chemists introduced the “SCC Cosmetic Innovation Summit 2014” to educate delegates about the new technologies and the impact on innovation, product safety and all other aspects of cosmetic products. SEE YOU NEXT YEAR The next edition of Cosmoprof Asia will take place in Hong Kong on November 11-13, 2015. For more information on exhibiting and attending, please visit www.cosmoprof-asia.com. Story compliments of Cosmoprof Worldwide Bologna.


Cosmoprof Asia 2014

An artistic look down a show aisle from the Nouvelle booth.

The Wenling Hongli Barber and Beauty Co., Ltd booth

A show visitor learns about Embra – Zhejiang Jiajian Salon Equipment Co.’s product offerings.

The colorful and creative MoltoBene booth

Booths like this one display new technology that participants can try.

One of the booths in the Korean pavilion, BIH genietree.

A view of the entrance to Hall 3G, which showcased beauty salon and hair products.

A look at the Italian pavilion

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ShowReport

Cosmoprof Asia 2014

Looking from above, the crowds can be seen piling into the Hong Kong Convention and Exhibition Centre.

(Left to right) Liu Yongming, Zhang Xin, Pan Chen, Wang Di and Deng Min, speakers from Lizi Cosmetics Mall, participated in the International Cosmetics panel seminar.

The ISO Professional booth is stocked with hair tools, ready to be demonstrated for visitors.

Mr. Eddie Jhin and Ms. Sue Seok of Jinny Corp. stand alongside Mr. Alexandre Cutait of nuNAAT.

The Palladio booth flaunts an array of colorful makeup choices for show participants.

Bio Creative Labs occupies a sleek, fresh booth stocked with great products.

The NYX booth provided visitors with the opportunity to find any makeup product they were looking for.

(Left to right) Philip Lee and Scott Friedman of NYX Cosmetics stand alongside Mr. Eddie Jhin of Jinny Corp.

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업계소식 SC 미소협 사우스 케롤라이나 미소협은 지난 12월 7일, 애틀랜타에 위치한 서라벌 식당에서 협회원 및 업계 관계자 50 여명이 참석한 가운데 송년회를 개최 하였다. 이날 송년회에서는 지난 4년 간 회장직을 역임해온 최윤식 회장의 이임식과, 새로운 조운행 회장의 취 임식이 있었다. 새로운 조운행 회장 은 “이러한 직함이 처음이라 아직 서 툴기 때문에 여러분들의 많은 협조가 필요합니다. 앞으로 임기 동안 많은 지원 부탁 드립니다” 라는 취임사를 하였다. 이날 행사에는 최윤식회장에 대한 감사패도 전달 되었고, 각계의 인사들도 참석하여 한해 동안 수고한 협회원들을 격려하였다.

뉴욕협회 뉴욕협회는 지난 12월 17일 8시에 베이사이드 삼원각에서 60여명의 협회원들이 모인 가운데 ‘회원 단합대회 및 송년회’를 가졌다. 이날 행사 에서는 저녁식사를 마치고, 업계가 당면한 여러 가지 어려운 문제들을 논의하는 자리가 되었다 고 한다. 내용들은, 현재 중국의 생산자와 미국 의 소비자가 직거래하는 거 래형태에 대한 우려를 표명 했고, 해결 방안으로는 직 접구매의 내용은 간단한 제 품들로 이루어져 있기 때문 에, 도매상들이 제품의 품질 관리를 잘하고, 제품을 다양 화 하여 경쟁력을 높이는 것 이 관건일 것이라 하였다. 이 를 위해, 소매상들은 도매상

의 제품개발에 협력하고, 브랜딩하는데 협력해 야 한다고 하였다. 그러한 방법에는 위탁판매형 식이 될 수 있다고 하였다. 또한, 인터넷으로 제 품들이 거래되는 실정에 대한 우려도 많았다고 한다. 지난 Black Friday 때 집계된 현황을 보면, 인터넷 구매가 13% 오른 상황이고, 스토어 판 매는 11% 감소했다는 통계가 있다고 한다. 협회는 이날 행 사에서 직원관리 매뉴얼을 제 작해서 회원들에게 배포하였다 고 한다. 이 매뉴얼은 직원 채 용부터 해고하는 것, 직원들 관 리 목록 등 그 동안 주먹구구로 운영을 해온 직원들 관리에 대 한 지표가 될 것이라고 하였다.

멤피스 협회 멤피스 협회는 오는 2월 8일날 제 8회 Mid South Beauty Supply쇼를 개최한다고 한다. 장소 는 Sam’s Town Tunica이며, 100 여개의 부스가 설치될 예정이고, 현재 거의 모든 부스가 계 약된 상태라고 한다. 부스 문의나 참가 문의는 아래의 연락처로 하면 된다. 일시: 2015년 2월 8일, 일요일, 오전 9 ~ 오후5시. 장소: Sam’s Town Casino Tunica, MS 주최: MBSA 멤피스 뷰티협회. 쇼 문의 연락처. 회장. 이동윤: 901- 246-5759 부회장. 쇼집행담당. 김남연: 901-871-2205 부회장. 조원형: 901-372-4800 총무. 김도형: 901-452-9512 January 2015 OTC Beauty Magazine

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SpecialAwards

Awards 2014 No magazine could survive without the support of their amazing advertisers, and for this reason OTC Beauty Magazine takes the time to recognize a few each year. Honoring the cream of our crop, we congratulate the winners and honorable mentions of the annual OTC Awards. But the honor doesn’t stop here—we also offer thanks and recognition to each and every one of our advertisers.

M o s t C r e at i v e

We couldn’t do it without you!

Most Creative Ad: Unilever Honorable Mentions: Urban Therapy/Twisted Sista, Inspired Beauty Brands

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Best New Advertiser

Most M a r k e ta b l e A d

Best New Advertiser: Sparks Honorable Mentions: Giovanni Cosmetics, Lemisol Corp.

Most Marketable Ad: SMO International Honorable Mentions: Andis (American Legacy Collection Campaign), Majic Beauty, Inc.

over Best C

Best All-Around Advertiser

Best Cover: DRM-JPC

Best All-Around Advertiser: Andis

Honorable Mentions: Strength of Nature, SoftSheen-Carson

Honorable Mentions: Professional Products, Wella (Salon Professional Division of P&G) January 2015 OTC Beauty Magazine

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Tae H. Jhin Awards

C r e m e o f N at u r e

AAA Un i v e r s a l B e a u t y

A

Pat r i c k R at c l i f f

Cover Your Grey

A

AAA

S t r e n g t h o f N at u r e

AAA Robert E. Lee

AA

Mark Osinoff

A

Helen of Troy

AA

Top All Around Vendor 84

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African Pride

AA

Top All Around Brand

Top Vendor Rep


Derek Lee

S t r e n g t h o f N at u r e T e x t u r e Manageability System

K e lva K e l ly

AAA Blue Magic

AA

Ardell Double Lash Amp r o G e l

AA

AAA

T o d d Sm i t h

Sp a r k s

A

H i g h B e a m C o l o r Sp r a y

A

Most Innovative New Product

Top Broker Rep

Best Selling Product January 2015 OTC Beauty Magazine

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새해 복 많이 받으세요! NFBS 총 연합회 존경하는 회원 여러분! 희망찬 을미년 새해가 밝았습니다. 한 해를 보내고 또 새로운 한 해를 맞이하는 감회는 언제나 새롭고도 또 아쉬움으로 가득합니다. 올해도 여러분 가정의 건강과 소망하시는 모든 일이 성취되는 희망찬 한 해 를 기원합니다. 지난 한해는 우리 뷰티업계 뿐만 아니라 미국 경제의 여러 분야에서 변화의 한 해였던 것 같습니다. 내적으로 우리 업계는 헤어시장의 침 체로 인한 힘들고 어려운 한 해였습니다. 또한 인터넷 온라 인 판매로 인한 새로운 패러다임을 요구하고 있는 것이 우리 업계의 현실입니다. 올 한해도 시장은 우리에게 많은 변화를 요구할 것으로 예상됩니다. 이러한 변화의 소용돌이 속에서 도 생업을 지키기 위해서는 각고의 노력이 더 필요하다고 생 각합니다. 이토록 앞을 볼 수 없는 난제들이 우리 앞에 놓여 있지만, 그래도 마음만은 항상 따뜻함을 잃지 않는 부자가 되셨으면 좋겠습니다. 작년에도 무척이나 힘들었지만 올해도 쉽지 않은 한 해가 되리라 예상됩니다. 그러나 할 수 있다는 신념과 열심히 노 력하다 보면 반드시 좋은 길이 있으리라 믿습니다. 행복은 그 사람이 마음먹은 만큼 온다는 말이 있습니다. 힘든 일 있 으시더라도 용기 잃지 마시고, 웃음 잃지 마시길 바랍니다. 우리 모두 슬기롭게 이 어려운 시기를 잘 극복해 나갈 수 있 기를 바랍니다. 항상 건강에 유의하시고, 가정에 만사형통 하기를 기원합 니다. 미주 뷰티서플라이 총연합회. 총회장 유 중현

조지아협회 새로운 꿈과 희망을 안고 을 미년 새해가 밝았습니다. 양 의해인 올해는 우리모두 양 처럼 포근하고 따뜻한 한 해 가 되길 바라며, 특히 우리 뷰 티가족 여러분의 가정과 사업 장에 항상 행복이 가득하시길 기원합니다. 조지아 협회 회장 김 일홍

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시카고 미용재료 상인협회 2015년 새해에 희망찬 새 꿈을 안고 설레이며 함께 해야 할 시 카고 협회 여러분, 강한 마음가 짐으로 이 불황을 이길 수 있길 기도합니다. 모든 분의 가정과 사업체의 번창과 행복이 가득하 고 뜻하시는 모든 일이 되시기를 하나님의 은총아래 여러분 모두 소원성취 하시길 기원합니다. 시카고 미용재료상협회 회장 견 태종

가주협회 2015년 을미년(乙未年) 새해가 밝았 습니다. 몇 년 전 세계적인 금융사태 이후 모 두가 불경기를 극복하고자 힘든 시간 을 지내오며 이제는 회복되어가는 시 점이지만 우리업계는 좀처럼 불황의 터널을 빠져 나오지 못하고 있습니다. 이제는 지나가는 말로도 ‘하시는 사 업 괜찮으세요?’ 하는 말이 미안해서 못나올 지경에 이르렀습 니다. 올 해, 아니 앞으로의 전망도 혁명적인 변화가 없는 이상 우리 업계는 그다지 밝아 보이지는 않습니다. 현실을 냉정하게 분석 하고 적폐적인 요소를 과감하게 정리해야 될 시기인 것입니다. 몇 년 전부터 점차 시장을 잠식해오는 온라인 비즈니스의 덤핑 공세와 대형 체인스토어들의 공격적인 마켓팅이 앞으로도 심화 될 것은 불을 보듯 뻔 할 것입니다. 올해는 우선 나 스스로의 변화부터 시작할 때입니다. 변화 없는 일상에서 타성에 젖어 신경 쓰지 못했던 상품재고 관 리와 불필요한 비용절감, 상품진열의 변화 등 내부적인 요소와 경쟁업소에 감정적으로 대응했던 가격덤핑은 없었는지,, 보다 많은 상품지식을 갖고 고객에게 마음으로 다가갈 수 있는 스몰 비즈니스의 특성을 살린다면 우리 뷰티업계의 앞날이 어 둡지만은 않을 것이라고 기대합니다. 올해는 양띠. 그것도 청양띠 해입니다. 청양띠는 깨끗하고 순 수하며 생명을 상징하는 푸른색으로 매우 진취적이며 적극적인 양의모습을 뜻한다고 합니다. 매사에 적극적이면서도 건강한 양처럼 올해는 계획했던 모든일 들 다 성취하시기를 바랍니다. 새해 福 많이 받으시고 건강 하시기를 기원합니다. 가주 뷰티서플라이 협회 회장 Scott 홍


새해 복 많이 받으세요! SC 미소협 안녕하세요. 희망찬 한 해를 맞이하기 위 해 오늘도 마음의 준비를하 며 힘들고 고된 2014년이 지 났습니다. 새해에는 좀더 나 은 한 해가 되기를 기대하면 서 건강하고 밝은 2015년을 사업체가 날로 발전하는 해로 만들기를 기원합니다. SC 미소협 회장 조 운행

북 택사스 협회 To all, may God bless

뉴욕 협회 새해를 맞이하여 회원님들 의 가정과 사업장위에 평 안과 행복이 깃들길 간절 히 바랍니다. 한 마리 제비를 보고 천하 에 봄이 오고 있음을 알듯 이, 뷰티 업계에 드리운 여 러 가지 변화의 징후들이 다가올 시장 변화를 예고 합니다. 뉴욕 협회는 이에 능동적으로 대처 하려고 합니다. 우리의 이민 역사가 그러하듯이 어느 한 해도 어렵지 않은 해가 없었던 것 같습니다. 그 동 안 여러 문제를 슬기롭게 헤쳐 왔듯이 새해도 우리 의 힘을 하나로 모아 변화에 대처 합시다. 지난해의 성원과 사랑을 다시 한번 감사드리며 새 해 복 많이 받으세요. 뉴욕 뷰티서플라이 협회. 회장 김 성이식

you with good health and prosperity.

북택사스 미용재료상 협회 회장 Paul 강

클리브랜드 협회 빠삐용! (빠지지마시고, 삐지지마 시고, 용서합시다). 올해의 구호 로 할까 잠시 생각해봅니다. 안녕하십니까? 클리브랜드 신임 회장 Peter Kim 입니다. 그간 공창 배회장님께서 잘 다져온 틀안에 서 저희가 할 수 있는 일부터 하나 씩 하나씩 추진해 나가겠습니다. 특히 저의 협회를 아껴주시는 모 든 분들의 애정어린 성원과 협조 가 필요할 때라 생각됩니다. 2015 년 을미년은 항상 좋은일만 있으 시기를 기원합니다. 건강하시고 새해 복 많이 받으세요.

뉴욕협회 너무나도 힘들었던 금년, 정 신 없이 달려와 보니 어느덧 2015년이 밝아왔습니다. 모 든 Beauty 협회 회원님들 수 고 많으셨습니다. 올 한 해 에 대한 회원님들, 저마다 의 경험과 느낀 감정들은 다 르겠지만, 2015년 새해에 는 모두가 새로운 희망과 꿈 을 갖고 또 다시 한번 부딪 혀 봅시다. 저와 멤피스 협회원들은 지금껏 도와주신 여러분께 감사 드리며, 모두가 평화와 온화함의 양해, 을미년 을 맞이 하시길 빕니다. 맴피스 협회 회장 이 동윤

클리브랜드 뷰티 서플라이 협회 회장 Peter Kim

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IndustryNews

China Glaze Introduces Fan Manicure Kits ®

Following the success of its Ombre, Galaxy and On the Dot nail art kits, China Glaze® introduces the next wave of “nail design made easy” with its new Fan Manicure Kits. Featuring random stripes in a mix of colors, fan manicures are a nail look that many covet but have not tried, mainly because the cost of a good fan brush can be quite high. Now China Glaze® makes falling in line with this bold and dramatic nail design trend incredibly easy and affordable. Launching in January 2015 the China Glaze® Fan Manicure Kits include everything you need to create the ultimate brushed nail art look: four China Glaze® best sellers and a fan brush—all for one low price! Each kit also includes easy-to-follow step-by-step instructions with images. Choose from two kits: • Turn It Up – Includes Turned Up Turquoise, Re-fresh Mint, White on White and Recycle • Up All Night – Includes Coconut Kiss, Shocking Pink, For Audrey and Up All Night

Selfie Nation

Instagram and other social media apps have severely clouded the perception of reality when it comes to images and things we see on the Internet. Photo filters are able to change an image’s colors and contrast to enhance skin tones and appearances. Some even go to drastic measures and use programs and apps such as Photoshop or Magic Skin Filter. With all this deception, it seems like everyone has perfect skin! This trend of idealizing perfect skin complexions leads to many feeling out of the loop when looking in the mirror. Truth is, no one’s skin is perfect or as perfect as Instagram would have you believe. When walking down the street you can still notice the covering of imperfections through makeup and concealers. Is there even a way to have flawless skin without hiding behind photo filters and makeup? Yes! Skincare has come to great new lengths to improve skin complexion and remove dark spots, blemishes, and discolorations. Previously, in the skin care market, these products would only be 88

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Here is how to create this sweeping effect manicure: Step 1: Paint your nails with the lightest color and wait for it to dry completely. Step 2: On a flat surface, drop a generous amount of the polish in separate puddles. Step 3: Dip the tip of the fan brush into any of the three shades. Step 4: With fan brush, paint lines across the nail in even strokes. Step 5: Repeat step 3 and 4 with each shade, cleaning brush with polish remover between colors. For richer color, allow the polish to dry before brushing again; this will prevent any smudging. Step 6: If needed, clean up all the excess using a sponge, brush or cotton swab dipped in nail polish remover. Step 7: Finish with China Glaze® Fast Forward Top Coat to protect your design. This look is meant to resemble organized chaos so let your creativity run wild by brushing the different shades on vertically, horizontally, diagonally, or all three. With the China Glaze® Fan Manicure Kits coloring outside the lines has never been more fun. China Glaze® is free of DBP, toluene, and added formaldehyde. China Glaze® nail lacquers are available through salons and beauty supply stores nationwide. Follow China Glaze® on Facebook (facebook.com/ chinaglazeofficial), Twitter (@chinaglaze), Instagram (@chinaglazeofficial) and Pinterest (@chinaglaze).

Let your real skin shine through targeted to Caucasian skin tones. However, as demand and ethnic diversity increases, more and more skin care products for people of darker skin tones begin to emerge. One pertinent skincare company is Clear Essence Cosmetics, which produces a full range of products for the face and body. These products are all specially formulated for people of color and include cleansers, creams, gels, lotions and sunscreens. Their Medicated Fade Crème is among some of their most popular products and penetrates dark spots and scars to create an even skin tone. As opposed to magazines and social media pictures, no Photoshop enhancement will be necessary once you even out your skin tone with Clear Essence Skincare products! So let your true skin shine through and stop applying photo filters to your social media images. Your skin doesn’t need any enhancement when you use skincare products that are formulated for your skin type! www.clearessence.com


IndustryNews The Affordable Way to Beautiful, Glowing Skin! The NEW! Waterproof Beauty Brush for smooth and soft skin! The Waterproof Beauty Brush will reinvigorate the brightness and youthful appearance of your face and body. Whether you have sensitive, oily, dry, or acne prone pores, Diane’s Waterproof Beauty Brush accommodates all skin types. This professional cleansing device features high and low speed settings for all over use on all sorts of skin. A simple attachment exchange makes for faster head-to-toe beautification. The Soft Brush attachment of micro-fine, tapered nylon bristles gently removes dirt and excess oil. Use this attachment with facial cleanser after a simple

wash to smooth and remove dead skin cells. The Exfoliating Brush attachment is crafted with flat nylon bristles and offers greater tension to deeply clean pores and open them up for maximum absorption of products. The Diane Waterproof Beauty Brush’s ergonomic and waterresistant design makes it fit for the shower and can be used anywhere on the body to increase blood flow, release tension, and deter stress. Gently and effectively transform your entire body cleansing routine with Diane. The Diane Waterproof Beauty Brush requires two AAA batteries, not included. www.frommbeauty.com

Kiss My Face® Founders Go Back to Their Roots: Soaps Building the brand in the early 1980s on bar soap that they couldn’t keep in stock, the Kiss My Face® founders are going back to their roots with the introduction of Pure Coconut Milk Bar Soaps, a new breed of bars that are as pure and hydrating as their predecessor, the original Olive Oil Bar Soaps. Containing 86% pure coconut—including coconut milk and coconut oil, which are known for their intense moisturizing properties—skin is transformed and the senses transcended. Made with gentle 100% natural ingredients, the Pure Coconut Milk Soap cleanses, hydrates and nourishes skin. Putting the lime in the coconut, Pure Coconut Milk Soap with Lime Peel— twisted with real lime peels—offers the same benefits, as well as superbly natural exfoliation, leaving limbs soft and smooth. Free of parabens, phalates and SLS, these coconut-citrus fragranced soaps are suitable for all skin types, even the most sensitive that require an extra delicate touch. For a tropical escape and indulgence all winter long, get back to basics with Kiss My Face Bar Soaps. Go nuts™! www.kissmyface.com

• • • •

Proven to naturally nourish and hydrate Non-GMO approved and free of foamers, artificial colors and additives All natural and cruelty free Available in Super Moisturizing Pure Coconut Milk and Super Exfoliating Pure Coconut Milk with Lime Peel

Kiss My Face Pure Coconut Milk Bar Soaps • Natural, moisturizing soaps suitable for all skin types • Formulated with only seven ingredients including 86% pure coconut to soften, moisturize and clean

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IndustryNews PBA Leadership Appointments for the 2014/2015 Term Scott Buchanan continues to serve as Chairman of the Board of Directors

The Professional Beauty Association (PBA) is proud to announce changes to its Board of Directors and Advisory Councils for the 2014/2015 term, which began September 1, 2014. PBA’s Board and Councils are comprised of highly respected beauty professionals who volunteer their time to advance PBA and the industry at large. Scott Buchanan, owner of the Scott J Salons & Spas, will continue to lead the PBA Board of Directors as Chair while Reuben Carranza, President of Luxury Brand Partners, remains as Vice Chair. “I am honored to be continuing my term and to be able to serve with so many distinguished industry leaders who volunteer their time for the betterment of our industry. This year we will grow together and build on the benefits PBA provides to our industry and all beauty professionals,” said Buchanan. Also serving on the Board are Harlan Kirschner (Kirschner Group), Rowena Yeager (Studio Wish Salon), Renee Shakour (Interiors by RG Shakour), Graciela Santiler-Nowik (Hair Base Salon & Spa), Kevin Barrett (Fromm International), Oliver Steinnagel (Oliver’s Hair Salon), Cynthia Heisser (Ultimate Beauty Companies), Beth Hickey (Spa Specialties Representatives), Edwin Neill III (Neill Corp), and Mark Goodman (The Hair-Designers). Leaving the Beauty Professional/NCA Council is Sandra Holland (Head Liners Salon & Spa). Remaining on the Council are Marcia Bird (Raritan Valley Community College), Mark Goodman (The Hair Designers), Beth Hickey (Spa Specialties Representatives), Grace Santiler-Nowik (Hair Base Salon & Spa),

and Peggy Sue Schmoldt (Academy of Cosmetology Arts, LLC). Newly elected Steven Porter (Industry Professional) will be joining the returning members. Leaving the Distributor Council is Paul Gauvin (WS Beauty Supply). Remaining on the Council are Cynthia Heisser (Ultimate Beauty Companies), Edwin Neill III (Neill Corp), Brandon Ranney (Creative Salon Concepts), Renee Shakour (Interiors by RG Shakour), and Karl Sweis (SWEIS, Inc.). Newly elected Jennifer Almonte (Professional Salon Services) will be joining the returning members. The Manufacturer Council remains the same and includes Kevin Barrett (Fromm International), Reuben Carranza (Luxury Brand Partners), Scott Hagstrom (Helen of Troy), Harlan Kirschner (Kirschner Group), Michael Riley (Scruples Professional Salon Products Inc.), and Colin Walsh (DevaCurl). Leaving the Salon/Spa Council is Oliver Steinnagel. Remaining on the Council are Scott Buchanan (Scott J Salon & Spa), Bonnie Conte (Avalon Salon and Day Spa), Tiffany Conway (CoCo Cheveux Salon), Rowena Yeager (Studio Wish Salon), and Holly Zapata (KCharles & Company Salons). PBA encourages industry professionals to join PBA and take an active role in the association. In addition to the Board of Directors and Advisory Councils, members are encouraged to volunteer on committees to support the association’s programs and initiatives. Learn more at probeauty.org.

Flowery Has Bloomed Again! Introducing the Swedish Clover Crystal Fot Fil That’s right, beauty gurus, Flowery has expanded the legendary Swedish Clover Fot Fil line with an all-new translucent blue Crystal Fot Fil! No slippin’ and slidin’ with this must-have foot beautifier. Sleek grip curvatures added to the file provide secure finger hold functionality to ensure optimal foot smoothing. The raved about Original Red Fot Fil and Gray Comfort Grip Fot Fil are still available for our nail pro’s out there, and all Swedish Clover Fot Fils come with a 5-year guarantee. (Pssst…some of our customers have even had them for 10+ years!) www.flowery.com 90

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Features and benefits: • A sleek new translucent look! • Swedish Clover - THE foot file renown for serious sole softening • Double-sided- smoothes in one use • Secure finger hold functionality


IndustryNews

Sara Pirok

AACS 2014 – “A Peek Inside Your Students’ Minds”

At the AACS Annual Convention & Expo, Fromm’s Chief Marketing Officer, Sara Pirok, lead a class to over 100 attendees on ways to understand students more effectively and align innovation efforts to their needs. Fromm has occupied a unique position in the beauty industry, providing stylists with the most innovative tools influenced from stylist-based research since 1907. The company brought their consumer research team and the Fromm model to showcase ways to better understand students and stylists to increase the success of your business. It is so important to understand the challenges of stylists and cosmetology students to ensure we are creating the right items. Throughout the process, a lot of evaluation and product testing occurs. The Fromm model focuses on three main areas: observation, focus groups and product testing. Sara reiterated that it is important to include stylists from chain and high-end salons, estheticians, barbers and cosmetology school teachers. She then went on to explain

the four key generations of the beauty industry’s consumer market (Generation Z, The Millennials, Generation X and Baby Boomers) and their key features. The Generation Z is the next generation coming into beauty education. These prospective students have the highest IQ of any generation and have always been connected to the world through technology. It’s essential to understand who exactly these Generation Z (Digital Natives) prospects are if we are going to recruit them and teach them how to be successful in the beauty industry. Sara encouraged the audience to attain feedback from their students regularly and to face the tough issues in their establishments head on. Engage and learn from them just as they train and learn from your teachers and curriculum. In preparation for this class, Fromm’s Consumer Research Team went out and surveyed over 200 cosmetology students, held focus groups and in-person interviews with students and teachers. www.frommbeauty.com

Learn why the Eco Cocktail line is a hit with Textured Hair Social Media Product Bloggers, and why this is important to OTC businesses. Since Ecoco Inc. launched Eco Curl ‘N Styling Cocktail, a crème/curl definer/curl enhancer, in February 2013, there have been a multitude of online product reviews. Nearly 100% of NaturallyCurly.com power reviews have given Eco Cocktail a 5 “curl” rating. In editorial print, the product has been recommend for all texture hair types by stylist-to-celebrities Ursula Stephens, who works with Rihanna, Kerry Washington and others through publications like Modern Salon. And, recently Eco Curl ‘N Styling Cocktail has been nominated for texture hair products of the year by Allure magazine. Expanding on Eco Cocktail’s success, a Shampoo, Conditioner and Serum have been added to the line. Each are custom formulated for optimal textured hair results. Textured hair today encompasses kinky/coily, to naturally wavy hair customers. The secret to the Eco Cocktail’s highly effective line of products is the perfect mix of key ingredients, starting with super fruit complexes that unlock the true potential of textured hair. The new Eco Cocktail products help to restore moisture, smooth for greater control, and define unruly, curly and kinky hair. Per the 2013

Phoenix Marketing Textured Hair Trend Report, these are the three top attributes that textured hair customers look for in the products they buy: 94% look for sulfate free, moisturizing shampoos; 91% want a daily moisturizing/detangling conditioner; 54% use Styling Crème/Curl Definer/Curl Enhancer; 26.5% purchase serums; and the average monthly spend on styling products by texture hair types is $10. The new Eco Cocktail line hits high scores that answer the desired attributes for each product category. Eco Cocktail provides OTC customers convenient “Cocktail and Go” products that deliver superior results for textured hair customers. Ecoco Inc. is the proud maker of Eco Styler and other fine haircare products. Ecoco haircare products connect beauty and the environment with a mission to unleash individual style through products that care for your hair and the environment. Most all product ingredients are naturally derived, harvested from all parts of the world to deliver not only great personal style, but an improved lifestyle—all this at an incomparable value. www.ecocoinc.com

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Photo Courtesy of Wahl Professional

IndustryNews

Lay the Foundation for Great Style with Wahl ’19 Men’s Grooming Line The foundation of great style must be laid with solid tools. Wahl ’19, an innovative new line for men, is your first means to healthy hair and artistic swagger. Wahl has what is best for hair and skin completely under control. Wahl ’19 for men gives hair and skin exactly what it needs, along with the attitude and confidence that come from the most stringent credentials. All products in the Wahl ’19 line fall within the desired 4.5 to 5.5 pH range for hair to look its best and Wahl says so on every bottle. “The thing everyone’s hair and skin have in common is pH,” said Lance Wahl, Director of Sales and Marketing, Wahl Clipper Corporation Professional Division. “The pH is universal and we have taken the time to formulate this product line to create hair and skin solutions that work for all clients. And barbers and stylists now have a high quality, multipurpose line of men’s products that will work on all hair and skin types.” The new Wahl ’19 line contains four products – COMPLETE, CONTROL, NO STING and MORTAR. COMPLETE is an over-all shampoo and body wash. For hair, COMPLETE is the ultimate shampoo that cleans dirty buildups and leaves hair with a fresh, invigorating scent. When applied as a body cleanser, it thoroughly cleans pores, eliminating odors in the process without drying, irritating or stripping essential oils and nutrients.

CONTROL is an all-in-one conditioner, grooming and shaving cream solution. CONTROL conditioner is infused with wheat proteins and amino acids that help restore damaged hair. As a grooming cream, it tames beards and softens skin. It’s so flexible that it makes for a great shaving cream alternative, offering a low-pH and alcohol-free formula that’s safe for all skin types. Freshly-shaved skin deserves extra-special care. Enter NO STING, an alcohol-free astringent that moisturizes skin, closes pores and helps prevent ingrown hairs. The style touch comes from MORTAR, a low-pH and alcohol-free product that protects hair. “The attraction of a great men’s hairstyle is bold definition and extreme flexibility,” said Laura VanderMoere, Director of Education in the Professional Division at Wahl. “MORTAR protects hair from whatever is thrown at it. It can easily transition from a clean 9 to 5 business look to a more daring, edgy look for night. MORTAR is a matte finishing paste that is moldable and pliable yet provides the hair with superior hold they can run their hands through.” Wahl has tested these products thoroughly and has seen incredible results for all hair and skin types. No matter the trends, healthy hair is always in style. For more information on Wahl ’19, please visit www.wahlpro.com.

Watch the Beauty Battle on Discovery Fit & Health

Battle of the Strands has been brought to television screens across the country. The best and boldest talent in the beauty industry battled it out in the most extreme hair, makeup, nails and fashion competition in Las Vegas. All the grit, inspiration, determination and behind-the-scenes action was captured on camera by an award-winning Hollywood production team. The reality television series premiered on Discovery Fit & Health on Dec. 2. In four documentary-styled episodes, viewers can witness all the emotions, all the celebration and all the meltdowns from start to finish. Fromm is a proud sponsor of the Battle of the Strands featured in this new program and will be featured in every episode, from the capes and aprons featuring the Fromm logo, to the wall of essential products, sponsored by Diane. For more information please visit http://www.globalbeautymasters.com/ and http://www.battleofthestrands.com/. 92

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(Above) Team DNSGold rocking the Fromm Aprons while working on their client. (Right) Diane Bobby Pins were a hot item in most challenges! Teams had to keep running to the Beauty Wall to pick up more!


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ShowCalendar JANUARY:

Ad Index Advanced Beauty Systems �����39 www.cantubeauty.com

JBS Hair ���������� 2, 30, 46, 53, 71, 94 www.jbshair.com

Reshma Femme ��������������������������95 www.reshmafemme.com

Las Vegas, NV www.westernbuyingconference.com

American International ............21 www.aiibeauty.com

JF Labs/AFAM ........................5, 73 www.jflabs.com

Smooth Care ��������������������������������99

24-26 International Salon and Spa Expo (ISSE)

Beauty Wholesale LTD ������50, 93 www.mamado.co.uk

KAB Brands ��������������������������������� 9 www.aphogee.com

Long Beach, CA www.probeauty.org/isselb

Belson �����������������������������������������41 www.belsonproducts.com

L’Oreal Technique ���������������������25

31-February 1 Unique Natural Hair, Beauty and Fashion Show

Clear Essence Cosmetics USA, Inc. �������������������������������������15 www.clearessence.com

Charlotte, NC www.uniquenaturalhairshow.com

Dream World, Inc. ��� 26, 27, 80, 97

Maxi Professional .......................33

Ecoco, Inc. ..............................47, 75 www.ecocoinc.com

Namaste Laboratories .�100, IBC www.orshaircare.com

Fantasia Ind. �������������������������������55 www.fantasiahaircare.com

One Bottle ����������������������������������� 8

19-20 Western Buying Conference

February: 21-23 Bronner Bros. International Beauty Show Atlanta, GA www.bronnerbros.com

28-March 1 2nd Annual Black Hair Expo and Trade Show El Paso, TX www.elpasonaturalhairexpo.com

Farouk Systems, Inc. ..................23 www.farouk.com Fisk Industries ............................51 www.fiskgroup.com Giovanni Cosmetics ..................11 www.giovannicosmetics.com Helen of Troy �����������������������������35 www.hotus.com Hollywood Beauty ������������������32b hollywoodbeautyproducts.com JBS Beauty Club ..................32, 70

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Makari ..............................13, 29, 72 www.makari.com

SMSi-Urban Call Marketing, Inc. ����������������������42 www.segmentedmarketing.com SoftSheen-Carson ����BC, Gatefold www.softsheen-carson.com Sparks Hair Color �������������������������7 www.sparkscolor.com

Mane Selection ��������������������IFC, 1

Ossat Products, Inc. .................32a www.ossatnaturals.com Oster Prof. Products ������������������ 3 www.osterpro.com Pak Cosmetics ...........................79 www.pakcosmetics.com

Strength of Nature ��������� Cover, 37 www.strengthofnature.com Ten Pro ������������������������������������������14 Taliah Waajid Natural Hair Products ����������������31 www.naturalhair.org Universal Beauty Products ��������56 www.universalbeauty.com


Reader Feedback Let your voice be heard! In this segment OTC Beauty Magazine wants

to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it through email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

1. What is a main goal you have for your store as you begin the New Year?

1. 새해를 시작하면서 가장

중요하게 생각하는 목표는 무엇입니까?

2. Do you have any successful teamwork activities your employees utilize to strengthen their work team? 2.여러분의 직원들이 특별한 활동을 통하여 성공적으로 팀웍을 만들어낸 사례가 있습니까?

3. What trend do you hope to see grow in 2015? 3.2015년에는 어떠한 유행이 생기길 바라십니까?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _______________________________ Store Name (스토어

이름)

_____________________

State (주) _________________________________ 98

OTC Beauty Magazine January 2015

Mail this form to: OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

보내실곳:

OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com


September 2013 OTC Beauty Magazine

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ORS™ Olive Oil Edge Control™ Hair Gel Stick

America loves the #1 selling Olive Oil Edge Control™ Hair Gel* from ORS™. Now be prepared to love taming your edges even more… on the go! New ORS™ Olive Oil Edge Control™ Hair Gel Stick puts a new twist on their classic and popular edge gel, providing the same great styling properties you’ve come to trust, but in a compact and purse-friendly stick.

The new innovation features a unique formulation of olive oil (nature’s

secret to healthy hair), aloe vera, and wheat protein to offer superior hold and shine without the residue, hardening and flaking associated with other edge gels. It’s great for all hair textures…whether relaxed or natural, and it adds moisture without being greasy or sticky.

To use, simply remove the cap and slowly twist to dispense the product.

Gently glide the stick over the desired area and smooth with your fingertips. Replace the cap, stow away the product in your purse, and you’re ready to * IRI African American Hair Care ReportMULO 52 WE 8/10/14 100

OTC Beauty Magazine January 2015

rock your finished polished look whether a day at the office or a night on the town. Are you ready to get Control? www.ORSHairCare.com


Profile for OTC Beauty Magazine

The New Year Issue OTC January 2015  

New sunrises, new days, new relationships, new friends— whether they be big or small, there is something delightfully joyous, mysterious and...

The New Year Issue OTC January 2015  

New sunrises, new days, new relationships, new friends— whether they be big or small, there is something delightfully joyous, mysterious and...