OTC Beauty Magazine | December 2022

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December 2022 | $6.00 Year-End Edition OVERCOMING LACK OF SUPPORT THE #1 THING BUSINESSES GET WRONG DURING A RECESSION BUILDING A DYNAMIC IN-STORE TEAM
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2 OTC Beauty Magazine December 2022 In Every Issue 8 EDITOR’S LETTER A Fresh Perspective 10 EXPERT ADVICE Creating The Vision 12 MARKETPLACE Holiday Glam 38 TOP FIVE Grooming Essentials 40 OTC BOOK CLUB All of The Willows by Shara Violet Boote 42 CLIPPER TIPS Ceramic Blades The ‘Cooler’ Choice 44 GETTING TO KNOW OTC Profile: Candace Smith 46 INDUSTRY NEWS 56 BEAUTY AMBASSADOR 67 COUPONS 70 TOOLTALK with Edward Murawski BUSINESS TIPS 20 The #1 Thing Businesses Get Wrong During A Recession By Jason S Bradshaw It seems like the question on most business owners’ minds at the mo ment is, “are we headed for a reces sion?” Regardless of the answer to that question, one true thing is that even in times of recession, there are businesses that continue to grow and ones that barely survive. contents December 2022
OTC Beauty Magazine December 2022 3 TWO NEW PRODUCTS. ONE NEW LOOK. SAME GOLDEN TOUCH. ALL BLACK. ALL BEAUTIFUL. NO APOLOGY. The My Black Is Beautiful Golden Milk Collection is back with our Hydrating Curl Cream and Defining Jelly. Discover it all on a shelf near you. WEN OL O K ! NEW L OOK! N E W KOOL ! COMING SOON

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KNOWLEDGE TO KNOW

Building a Dynamic In-Store Team

With retail staff turnover rates for part-time workers as high as *75%, hiring and building an all-star team of associates can be exceptionally challenging. Team members, par ticularly those who are front-facing with customers, must be more than salespersons. In any beauty-oriented business, they should be thought of as consultants, experts, and as a trusted friend.

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FEATURE Overcoming Lack of Support

No single person, no matter how intelligent or experienced, can understand everything there is to know about a given job. Questions will come up, and when they do, the individual – whether a software devel oper, project manager, sales engineer – or any other title, needs to have a handle on the specific support that is needed, and how to ask for it.

ON THE COVER

Shine ’n Jam® has partnered with internationally recognized braider, Stasha Harris, owner of Magic Fingers Studio in Brook lyn, NY, to create Shine n Jam® Magic Fingers™ for Braiders. The line is formulated to condition and strengthen the hair, prevent flyaways, and allow for longer lasting styles.

4 OTC Beauty Magazine December 2022 contents December 2022
66 SHOW CALENDAR 74 READER FEEDBACK 76 AD INDEX
OTC Beauty Magazine December 2022 5 ©2022 HairUWear Inc. HD211951/071122 Clip-in extensions, ponytails, bangs, braids and more to get the WOW without the commitment. BUILD YOUR OWN HAIRDO RETAIL CENTER #HOWTOHAIRDO @HAIRDOUSA Call 888.655.8900 to learn more about special introductory offers and additional display options | howtohairdo.com HAIRDO ® ROTATING FLOOR DISPLAY 21” x 21” x 70” Holds up to 99 products HAIRDO ® ROTATING COUNTER DISPLAY 14” X 14” X 26” Holds up to 24 products • Create the perfect display to suit your unique business needs • Showcase your preferred selection of Hairdo products • Add a new product category and new revenue stream • FREE display with minimum product purchase (display value up to $350)

CEO: Ann Jhin

Editor: Allyson Leak Art Director: Sam Choi

For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

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Beauty Magazine
Advertising Manager: Candace Smith Arabic Translator: Laura Albast Columnists: Lafayette Jones, Edward Murawski, Andis Contributors: Dawn V.White, Jason S. Bradshaw, Susanne Tedrick Post Master: Please send address changes to: OTC
Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 Tel: 678-805-3291 Fax: 678-805-3292 To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.
OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited. Plant-Based & Fair Trade Beauty Cruelty-free No Parabens No Phthalates No Mineral Oil No Synthetic Fragrances No Artificial Color Vegan* 80% of products Sulfate-free, gentle, and detoxifying, this traditional cleanser is suitable for all skin types. A nutrient-rich plant butter that promotes supple, soft, smooth skin and hair. Find out more at Ala ia.com African Black Soap Unre ned Shea Butter This antioxidant-rich oil protects and hydrates skin. Unre ned Virgin Coconut Oil
CMY
C M Y CM MY CY
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Contact your sales representative to order Holds hair in place for easy, smooth styling with no flaking Braiding: Crisp, neat, parting and styling while braiding, twisting hair Edges: Smooths hair while giving strong, flake-free hold and easy styling Styling: Holds hair in place without stiffness or flaking Look at Our New Styling Gel Taliah Waajid Protective Styles Braids, & Edges www.taliahwaajidbrand.com | @taliahwaajidbrand

A Fresh Perspective

It’s time for healing, renewal, and a fresh perspective. You cannot control what the market does. You cannot control what other people do. You cannot control what your customers or employees do. So what are you in control of? You are in control of your mindset and your perspective. Developing a positive outlook on life can help you transmute negative situations into positive ones and learn valuable lessons. It’s no secret that the last few years have been stressful. Whether that stress is in someone’s personal life, business life, or both–it has not been easy for many people. In a journal study on the PLOS One website, psychologists found that during the pandemic, there were major declines in personality traits that help people trust others, act responsibly, and navigate daily social situations. Try your best this month to carve out moments for mental peace. Making a vision board is one thing that may help. Check out “Creating The Vision” on page 10 for tips on how to get started.

Our December issue highlights an array of skincare, makeup, hair, and grooming tools that customers love. Check out our selection of products in “Holiday Glam” on page 12, tips for building a dynamic in-store team on page 26, and how Creme of Nature supports the “No Kid Hungry” Campaign on page 50.

I have truly enjoyed my first year as editor of OTC Beauty Magazine. Thank you to Mr. Jhin for trusting me to be your editor for the magazine. Thank you, Candace Smith (our Advertising Manager), Sam Choi (our Art Director), and the Jinny purchasing team for your phenomenal work ethic and energy. Thank you to our OTC store owners for reading our magazine and providing feedback on how we can improve and the types of articles you would like to see. Last but not least, thank you to our amazing advertisers. I appreciate your energy in our meetings and for caring so deeply about the products you provide and the customers who love them.

Wishing you a wonderful Holiday!

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Creating The Vision

Visualization is one of the most powerful tools to train your brain for success. It is an essential tool that helps us rewire the brain. A vision board is a collage of inspiring pictures and quotes about a life goal you are trying to achieve. That goal can be related to your career or any personal purpose. There is power in seeing your goals daily and imagining them as though they are already real. Many successful athletes use visualization before a big game. They “see” themselves winning, and the brain follows suit. Looking at a vision board frequently stimulates your brain’s reticular activating system (RAS). The RAS is the brain’s way of filtering out unwanted information so that your brain receives what is most important. Because there is a repetition of the same images daily, a vision board tells your RAS system what to focus on.

Step 1 Defining The Goal

You need to figure out why you want a vision board and write down your ideas for clarity. Some examples

of questions you could answer: What area in my life needs motivation? What is the most important thing in my life right now? Is creativity important to me? How am I taking care of my mental health? Once you’re done, you need to write down one goal sentence for your vision board to know what you are trying to achieve.

Step 2 Gathering The Materials

A vision board can be as small as 8 x 10 or larger. Try to find something that is sturdy, like a small foam board. Look through magazines at images that represent the goal of your board. If you are making a career or business-related board, then photos of things you have accomplished and want to accomplish might be great. Also, motivational quotes and pictures of things that bring you joy are good.

Step 3 Setting The Scene

Once you have everything, carve out some

quiet time to commit to this activity. Make yourself a cup of tea or something else that makes you feel relaxed, put on some great music, and start attaching your images to your board. Once you’re done, put your vision board on the wall. Like anything else, it falls to the wayside if you don’t work on it. You can set a reminder in your phone to look at your vision board daily.

Step 4 Helping The Vision Become Real

Our emotions and feelings send signals to the brain, so meditating with your vision board is essential. Take the time at least once a month to sit quietly with your eyes closed and imagine yourself doing or having the things on your board. Imagine it is a movie scene in your mind, and you are the lead actor.

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EXPERT ADVICE
“Thoughts become things. If you see it in your mind, you will hold it in your hand.”
OTC Beauty Magazine December 2022 11

Holiday Glam

The holidays are in full swing and your customers may be getting prepared for holiday parties, family gatherings, or a night out on the town with friends. When your customers come in and say that they are attending a “special occasion,” you can point them in the direction of these amazing hair and beauty tools.

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MARKET PLACE
OTC Beauty Magazine December 2022 13

Beauty Tools

Ma Brown’s Traditional Oatmeal and Honey Hair & Scalp Pomade was one of her favorites own made hair remedies. Our amazing Ma (Ma Brown as she was affectionately known) was great at mixing her own hair products to treat our African textured hair and itchy scalps. It was so good we captured Ma Brown’s special blend to help you rejuvenate the scalp and maintain your hair the Ma Brown way!

Metallic silver and gold polish are always great to have on display during the holidays.

This lightweight design is perfect for creating smooth soft hair. It has a digital LED temperature display with a quick heat up time that goes up to 450 degrees. It has consistent MCH heater technology, premiere ceramic plates, automatic shut off, and soft touch button technology.

This gentle sulfate–free cleansing shampoo cleans curls and kinks thoroughly and rejuvenates the natural curl pattern. Infused with Panthenol and Wheat Protein, this shampoo provides waves and curls with moisture and bounce. Apply to hair and scalp and lather and massage it in. Repeat if necessary then leave on for 3 minutes before rinsing and follow with Step 2 – Deep Moisture Conditioner.

Vitamin E has antioxidant qualities and helps to restore damaged skin cells. Cococare’s Vitamin E Lip Balm goes on smooth and provides your lips with vitamin therapy that keeps your lips healthy and moist.

Dark brown lip shades are perfect and popular during the winter months.

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A Smooth Finish

Your customers will not need to do a full dye job for those stray white or gray hairs. They can unlock premium moisture and cover gray and white edges for up to 2-3 washes.

Your customers can instantly control your edges with 100% pure olive oil. This conditioning pomade moisturizes, protects and nourishes hair.

Moringa Oil & Black Castor Oil combines a unique blend of natural and organic oils that helps with Hair growth, Softens, Moisturizes, Adds Shine, Strengthens, and Revitalizes hair & scalp.

Inspired by skincare, the Seaberry Mask has the highest concentration of active ingredients to reduce dryness of scalp, deeply nourish hair follicles, improve hair strength and reduce breakage. Visibly transforms overall hair health and manageability.

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It is an exceptional frizz-fighting styling & finishing mist that contains a beautiful blend of natural emollients, extracts and vitamin E. It delivers pure shine and smoothness to any style

Hair Hydration

This heated hair styling brush is perfect for beard straightening, hair styling, and daily hair care.

It is great for restoring moisture, adding shine, soothing dry scalp and Improves elasticity. The key ingredients are Certified Organic Shea Butter & Coconut Oil, Jojoba Oil, Castor Oil and Grape Seed Oil

Cococare Coconut Oil Hair Shine is a hydrating weightless spray that controls frizz, restores radiance, shine and luster back to dull dry hair. This paraben-free formula enhances all hair colors and highlights.

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SIGNIFICANTLY IMPROVE THE LOOK OF YOUR SKIN AND REDUCE DARK SPOTS. TRY IT TODAY.

The #1 Thing Businesses Get Wrong During A Recession

It seems like the question on most business owners’ minds at the moment is, “are we headed for a recession?” Regardless of the answer to that question, one true thing is that even in times of recession, there are businesses that continue to grow and ones that barely survive.

Research conducted over the last 2 years by multiple organizations shows that 30% of customers will leave an organization after just one bad experience. Who is delivering the bad experience, your Team Members of course.

Unfortunately, during tough times one of the first things that many businesses start to cut is their investment into the customer and employee experience. This is something that you should do as a last resort and it starts by understanding why.

Let’s be clear, not every bad experience delivered by your Team is the fault of the employee, in most cases it is the fault of the systems, processes and/ or the training they are provided.

So, let’s assume that you can’t afford, or don’t want to lose 30% of your

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BUSINESS TIPS

mind to how many customers you want to attract to your business. Consistently research shows that over 50% of customers will try another organization if they trust that their experience is going to be better than the one provided by their current supplier.

Either way you look at it there is a compelling reason to continue to focus on, and where possible, enhance the customer and employee experience.

The good news is that once you’ve made the decision to continue to focus on the customer and employee experience there are just four areas that require your continued focus.

Be Personal & Make It Relevant

The most personal word to each of us is our name; using it is the fastest way to get someone’s attention, yet business systems are built around numbers.

Beyond the use of the individual’s name you don’t need to spend millions on systems that allow for hyper-personalization but you do need to ensure that the communications you have with customers are relevant to them. At very least start with grouping your customer communications based on products enquired or purchased.

Keep Me (the customer & employee) Informed

Think about your own shopping experience; you click the payment button and then what happens. How do you feel when there are regular updates on the progress of your order versus few or no updates?

The simple rule here is to communicate often and in every message make it clear when the customer can expect the next communication from you. For example: thank you for your order, it is being processed and you can expect to hear from us within 72 hours with the shipping details, and so on.

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Not every bad experience delivered by your Team is the fault of the employee, in most cases it is the fault of the systems, processes and/or the training they are provided.
*versus Bevel users previous shampoo & conditioner; based on September2021 survey results. AVAILABLE NOW AT JINN Y B E AU T Y SU PP LY

However, it is not only your customers that need to be kept informed. First your Team Members need to have timely communication so that they can provide customers with the right information the first time.

This is incredibly important when it comes to marketing and other public messages. Your Team Members would never be learning from a customer about the latest offer or problem before they have heard it internally. But it goes beyond just telling them about the offer/situation. You also should take the opportunity to reinforce how to deliver on the marketing message or how to manage enquiries about the issue.

Add Value Beyond The Sale

To create a relationship that generates repeat and referral business, you need to be finding ways to continually add value. The easiest way to do this is to provide free, relevant, resources that help the customer get the full benefit of the purchase.

An easy example in this space is to think of a customer taking delivery of a new car. The delivery day is full of excitement and a desire to get behind the wheel and experience the car. The customer probably is distracted and not listening to the instructions on how everything works. The leading Dealerships and Brands will communicate with the customer post purchase to ensure that they are reminded about all the awesome features of the car

so that they can maximize their enjoyment. It also creates a genuine reason for the brand to reconnect with their customer.

Think about your own business, what could you be communicating post purchase that will provide a genuine benefit to the customer and a reason for the brand to further build a relationship?

Enable the Employee

Employees turn up every day wanting to do great work and to do so they need their managers and leaders to enable their success.

As a manager or leader in an organization enable the success of your employees by:

1. Defining what great looks like;

2. Remove or minimize friction for the employee delivering on great; and

3. Celebrate publicly great work and coach privately when something doesn’t go to plan.

As the economy goes through its cycles the above four principles will ensure that you continue to be a business that people want to spend their money with and tell their friends about while also attracting employees that want to be part of delivering a great experience.

Meet Jason

Jason started his first business at the age of 14, differentiating himself by the service he provided. For the last 3 decades, he has worked with some of the world’s most recognizable brands, improving the experience to transform the business. Jason is a best-selling author and is considered a global guru on customer experience and a leading authority on experience management. www.jasonsbradshaw. com

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KNOWLEDGE TO KNOW

Building a Dynamic In-Store Team

With retail staff turnover rates for part-time workers as high as *75%, hiring and building an all-star team of associates can be exceptionally challenging. Team members, particularly those who are front-facing with customers, must be more than salespersons. In any beauty-oriented business, they should be thought of as consultants, experts, and as a trusted friend. The International Retail Academy asserts that great teams are built and motivated by passionate store managers who train regularly, and empower

staff with the right knowledge, strategy, and a mindset to deliver quality customer experiences.

So, how do you identify the right people for the job? These 3 tips go beyond the traditional interview process, giving store managers an opportunity to get a sense of who the candidate is, and their “why” for wanting the job.

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Hire for attitude. Train for skill. Andrew Busby, Founder of Retail Reflections, says it best, “Skills can be taught. Attitudes can’t.”

Team members who assist customers should exude positive energy and have a personality that feels welcoming and trusting. All good vibes! Start with a winning attitude, then train them to do what’s needed for the job.

Take the interview outside of the office and into the store. Walk the store with candidates and ask them questions about what’s on the floor. What’s their favorite (and least favorite) products, and why? Ask what they know about certain brands. If a customer was looking for an edge gel, let them show you which ones would they recommend and why? Exploring the store can give a hiring manager a good feel for what the individual knows about the business and how they might engage with customers.

Hire people who can relate to the customer. Stores create a winwin scenario by hiring staff who, likewise, consider themselves the customer. Talk with prospective employees about what they believe your customer wants to experience when they come to your store. Ask what they’ll do to help give them that experience.

Individuals who are part of a solid store team should be able to:

Meet Dwan V. White

Connect with consumers on a personal level,

Communicate with other team members, with their manager, and with their consumers effectively, Understand their customers’ needs by asking the right questions and offering solutions, and

Help their customer make informed decisions by properly educating them.

While, well-trained team members, working toward a common goal, can add value to the customer’s shopping experience. However, the manager’s responsibility doesn’t stop there. To retain superstar talent, managers should be aware of each individual’s reward language. Not everyone is motivated by the same things. For some, it’s money or advancement. For others, it’s time off, special recognition, more flexibility with scheduling, etc.). In all cases, team members must also feel as though their needs as an employee are being adequately met, while being treated humanely, with compassion, respect and dignity.

*Lightspeedhq: Retail part-time staff turnover rates are estimated as high as 75%.

Dwan V. White has been a multicultural beauty Marketing & Product Development intrapreneur & executive for over 20 years. She created and developed hair care brands such as, Aunt Jackie’s Curls & Coils, Originals by Africa’s Best, and Texture My Way. Currently, she is editor & founder of the Multicultural Beauty Insider, a new digital media network reporting news, insights, and trends throughout the business vertical.

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Overcoming Lack of Support

Here are some ideas how to overcome lack of on-the-job support and seek help:

*Be sure to reach out to the right person. Many times, unhelpful or unsupportive people are acting out of lack of knowledge. Before you text, email, or phone, consider if you are contacting the correct individual. This person may have taken a different position in the company and is no longer current on the issues you need. If you require specific examples of what to do, reach out to someone good at providing practical advice – not someone who offers platitudes like, “You’re smart, you’ll figure it out.”

support on a particular problem? Do you require assistance to better understand the project in its entirety? Perhaps you need to just grasp your specific role in it? Maybe you need greater flexibility to make a deadline. What is it, exactly, that you need? It’s not a good idea to assume that people will automatically know. Tell them.

*Set realistic expectations of others. Many times, people are weathering enough challenges of their own to help out. They may not have the time or resources to be as supportive as you’d like them to be. Is it possible you’re asking for too much? This is where realistic expectations come in. Be sure you’re asking for assistance, nothing more. If your requests are excessive, you will need to start giving back before you can expect any support in return.

*Understand the support you need and ask for it. Make it clear to colleagues and supervisors alike where you need help. Do you need

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Understand the support you need and ask for it. Make it clear to colleagues and supervisors alike where you need help.

*Lack of support often means lack of communication. It can prove difficult to obtain the help you need if there is a big gap in communication. An outgoing person may be happy to talk at length about your problem. But if you assimilate information better by watching a video that explains the issue, contact a colleague who will use a platform like this to help. You may not “get” what the other person is saying or the individual you’re asking might not understand your request because of a communication gap.

*Network, network, network. You can never know too many people! If a trusted colleague quits to take another job with another company and you’ve relied on him exclusively, what then? The plain fact is that people move away, retire, etc. As noted earlier, no single person knows everything. A network of trusted friends, coworkers, mentors, and the like can help in areas where help and support may be lacking. A change

Meet Susanne

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Susanne Tedrick is an infrastructure specialist for Azure, Microsoft’s cloud computing platform. In her work, Susanne helps her clients address needs and challenges surrounding cloud adoption, cost optimization and migration. Susanne is the author of the critically acclaimed “Women of Color in Tech” and the upcoming “Innovating For Diversity”. For more information, please visit: www.SusanneTedrick.com.

Grooming Essentials

When it comes to grooming, it’s important to have the right combination of products to offer your customers. Check out these coloring, trimming, and conditioning products that are the Top 5 at Jinny.

Toppik Hair Building Fibers

TOPTPB12

Toppik Hair Building Fibers is made of colored keratin protein. It can blend undetectably with existing hair strands to instantly create the appearance of naturally thick, full hair.

The Gold Magic Clip wireless clipper is lightweight and features the patented staggertooth blade which is designed for creating seamless blends while hard or soft line fading. Uses an even stronger motor to cut through thick and textured hair smoothly and easily. The magic is in the blade! The stagger-tooth blade has titanium and DLC coatings that make blades extremely strong, corrosion resistant, and lower blade temperatures while in use delivering the highest performance.

Sulfur8

BaBylissPRO® GoldFX

Boost+ Trimmer

FX787G

conditioner

1 2 3 4

DOO

Hair Oil

TOP FIVE 38 OTC Beauty Magazine December 2022
Professional 5 Star Gold Cordless Magic Clip Hair Clipper
Wahl
WA8148700
Medicated Regular Formula Anti-Dandruff Hair and Scalp Conditioner
BaBylissPRO® Gold Boost+ Metal Lithium Trimmer features a new higher speed, higher torque brushless motor7200RPM. It also has a DLC Deep-Tooth T-Blade (Replacement blade FX707BD2), new DiamondTextured Rubber Handle, and a new 3300 mAh Lithium Ion Battery over 4-hour runtime. GRO Mega Thick
ST430 This medicated original hair and scalp
controls scalp itching and flaking due to dandruff. Customers can apply it to the affected area 1 – 4 times daily, or as directed by a doctor.
NP75192
Thickens and strengthens weak, dry, and damaged hair. It has a shea butter, vitamin and botanical thickener formula and is safe on relaxed, braided and weaved hair.

A POETRY COLLECTION for LOVERS

All of the Willows: Love Poems to Read in Bed is a curated collection of poems and writings that explores the beautiful, painful and colorful spectrum that is LOVE.

“The price of my heart was my mind, and I’ve lost both loving you.” - S.Boote

About the Author

Shara has been writing as long as she could put a pen to paper. A lover of words, she began writing music at the age of 12. Her favorite part of the process was unraveling the words in her heart and weaving them into lyrics for her melodies. Her writing spans genres of poetry, fiction and music. She wrote All of the Willows: Love Poems to Read in Bed during the 2020 Covid pandemic when the world was in a state of reflection and in great need of little love. Shara currently resides in New Jersey.

40 OTC Beauty Magazine December 2022 OTC BOOK CLUB All of the Willows: Love Poems to Read in Bed Advertisement
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OTC Beauty Magazine December 2022 41 Innovative Beauty Products LLC • 800-854-9809 • Arlington, TX 76013 • godefroybeauty.com • Leave in, anti-fade creme • Extends the life of your beard color by up to 25% • Conditions, softens and provides shine

CLIPPER TIPS

Ceramic Blades

The ‘Cooler’ Choice

To help your customers pick the right replacement blade for a clipper or trimmer, it’s important to understand the differences between ceramic blades and steel blades. Thanks to today’s manufacturing technology, ceramic blade sets offer many advantages over their all-steel counterparts.

Benefits of Ceramic Technology

Ceramic blades were developed with performance and longevity in mind. They are known to be longer lasting, smoother-cutting and up to 75% cooler running than steel. They also offer better rust and corrosion resistance. For novice barbers, ceramic blades provide an additional benefit – the ability to keep the clipper turned on for extended periods of time without causing the blades to get too hot for their clients. Cool and comfortable tools can help deliver a better client experience, which leads to positive word-of-mouth advertising.

Ceramic Blades Available for Master® Clippers and T-Outliner® Trimmers

In addition to providing a complete lineup of Ceramic Edge® detachable blade sets, Andis now offers Ceramic Edge® blade options for their most popular tools: the corded and cordless Master Clipper, as well as both corded and cordless models of the T-Outliner Trimmer. While the ceramic blades for these four tools have recently been updated with new Andis branding, you can rest assured that even though they have a new look, the genuine Andis quality remains the same.

For more information on ceramic blade sets and how to properly maintain your blades and tools for optimum life, visit andis.com.

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Getting To Know OTC

What is your role at OTC Beauty magazine?

I am the advertising manager for OTC Beauty Magazine.

How many years have you worked at the company?

I’ve been at Jinny for a total of six years now. I’ve worked with OTC Beauty for three years out of those six.

What inspired you to get into this field?

I always knew since joining Jinny that the goal would be to move up within the company. I have a love for journalism and all things beauty so I’d express my interest in OTC Beauty from time to time with the former editor. After being pretty persistent about my interest, she let me take on side work to get my feet wet. She’d send me a list of contacts to pitch to and once I scored my first Ad sell, I was hooked.

What is the biggest lesson that you have learned over the past few years?

Selfcare is key! I think diligence is a good thing but taking care of your mind and body is, too. With that being said, I try to treat myself to beauty treatments when I have the time, like a facial or manicure.

What do you love the most about the hair and beauty industry?

I love everything about it–mostly the relationships I have with our advertisers. Because of them I’ve had the privilege to try out new products before they hit the shelves and attend cool and exciting events. Overall, I really enjoy connecting with the advertisers and supporting their brands.

What are your favorite beauty trends right now?

I’m currently on a hair growth journey so my current favorite beauty trends are products that promote growth and retention. Camille Rose Naturals RejuvaDrops Grow Back and Cocoa Nibs + Honey Ultimate Strength Serum have been my go-tos!

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Selfcare is key! I think diligence is a good thing but taking care of your mind and body is, too. I try to treat myself to beauty treatments when I have the time, like a facial or manicure.
OTC Beauty Magazine December 2022 45

SheaMoisture Releases Its First-Ever Impact Report and Partners with Radio Personality and Entrepreneur Angela Yee to Announce a New Community Impact Grant

SheaMoisture published its first-ever report outlining its impact on the Black community and the company’s mission of creating generational wealth to help close the over $11 trillion racial wealth gap*.

Powered by the belief that the answer to help bridge this gap is fostering entrepreneurship and cultivating the power and potential of small business, SheaMoisture is proud to release its impact report. It is prouder still of its purposedriven business model created to directly support the community: a portion of net sales of its beauty products fund economic opportunities for underserved Black entrepreneurs and business owners. In this way, customers themselves participate in a process that reinvests back into their community.

To date, $10 million has been invested through grants, entrepreneurial education programs, partnerships, and donations.

46 OTC Beauty Magazine December 2022
INDUSTRY NEWS
Photo Credit Matthew Brown
The company sets a new corporate standard as it works to create Black generational wealth

capital fund that invests in entrepreneurs of color. Together with the Dennis Family, the New Voices Fund has invested over $100 million in portfolio companies.

The report highlights this and other significant impact the brand has made since 2020 under the current leadership of Cara Sabin, CEO of Sundial Brands (maker of SheaMoisture) and CEO Beauty & Wellbeing at Unilever North America.

“We’re incredibly proud of what we’ve accomplished and are humbled by the impact we’re able to create within our communities,” says Sabin. “This report illustrates the work that’s happened, but more importantly it points to the work that still needs to be done. We hope to inspire others to join us to accelerate the wealth cycle for Black generations to come.”

winners will each receive the grant. Criteria and applications are available starting today until November 27, 2022 at SheaMoisture. com/Impact.

Looking ahead, SheaMoisture is aiming to become a $1 billion brand to fully realize the business’s potential for driving positive impact. Among the future goals laid out in the report include another $10 million worth of community investment by 2025.

The report is available to download and read now at SheaMoisture. com/Impact.

About SheaMoisture:

In tandem with the report and to celebrate 30 years of investing in Black entrepreneurship, SheaMoisture has partnered with Radio Personality and Entrepreneur Angela Yee to announce its first Community Impact Grant for small business entrepreneurs. As an entrepreneur and philanthropist herself, Yee is committed to providing opportunity, resources, and mentorship to those who need it most.

“As a community, we need to lean into our village to build Black wealth,” says Yee. “SheaMoisture has been doing this work from day one and has always put their purpose first. As an entrepreneur myself, I know how important their work is, and am excited to team up with them and help other entrepreneurs who are trying to build their own hustle.”

The grant is open to Black small business owners who work to address needs in their community. Those interested can apply or be nominated for a chance to be awarded a $10,000 grant. Two

SheaMoisture is a global beauty and personal care leader committed to serving the Black community through strategic investment and community give back. SheaMoisture recognizes the power of entrepreneurship in addressing racial inequality with the belief that commerce can bring true economic independence. Every year SheaMoisture reinvests at least 1% of net sales directly into economic opportunities for underserved entrepreneurs and Black business owners. With every purchase, you’re helping to fund investments that support funding for Black-owned business, entrepreneurial education, crisis response, equitable purchasing, and ethical sourcing. SheaMoisture develops no compromise beauty products that help every member of the Black community live their healthiest, most beautiful lives. Shea butter is one of the brand’s core ingredients, praised for its hydrating and nourishing properties, and sourced from women-led cooperatives in West Africa, providing fair wages and creating economic opportunities. The company offers products in hair care, bath, body, skin care, baby and men’s categories, and is distributed in retailers throughout the world. SheaMoisture is a subsidiary of Unilever. Twitter | Facebook | Instagram

*data provided by the United States Census Bureau

48 OTC Beauty Magazine December 2022
CONTINUED.

Creme of Nature Supports No Kid Hungry to Help Fight Child Hunger this Holiday Season

Through work with schools and community groups, advocacy, and awareness, No Kid Hungry is working to end childhood hunger and give all kids the healthy food they need to thrive. This holiday season, Creme of Nature is supporting No Kid Hungry by providing a $10,000 donation, which can help provide 100,000 meals to kids, * and by rallying its community through its #ShineDifferent awareness effort.

By The NumbersIn 2021, according to a report from the United States Department of Agriculture (USDA), 9 million children faced hunger – that’s 12.8% of all children in the United States. In addition, the report found that Black and Latino households were substantially more likely to experience hunger.

A Show of Support

Stephanie Burks, Senior Director of Marketing for Creme of Nature, shared the reason for their support: “One of our core values is community empowerment. Sadly, our African American community is disproportionately impacted by food insecurity and deeply impacted by food inflation this holiday season... Participating in the No Kid Hungry campaign is our way of supporting our community and making a difference.

Creme of Nature wants everyone to realize their full potential. Creme of Nature is encouraging its community to show support and spread awareness of this initiative by posting a selfie holding a sign with the phrase #ShineDifferent and to also use the hashtag on their social media pages.

50 OTC Beauty Magazine December 2022 INDUSTRY NEWS
Multicultural haircare brand, Creme of Nature, today announced its support for No Kid Hungry to bring hope, cheer and healthy meals to kids this holiday season. Creme of Nature joins over 30 national brands that are supporting the No Kid Hungry campaign.
legacy haircare brand’s donation can help provide 100,000 meals to kids*
The
OTC Beauty Magazine December 2022 51

For further information, visit: https://cremeofnature.com/ nokidhungry

through her hair texture, style, and strength in pursuit of self-care solutions for beautiful hair.

Creme of Nature is among the first mainstream haircare lines designed especially for black and multicultural women. Over the years, the brand has established a reputation for producing high quality products for women of color to express her unique beauty

*No Kid Hungry does not provide individual meals; your donations help support programs that feed kids. Learn more at NoKidHungry. org/OneDollar.

52 OTC Beauty Magazine December 2022
CONTINUED.
HAIR CARE FOR LESS
PREMIUM
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CURLS.COM | @CURLS LEARN MORE TRANSFORM YOUR STYLE! Limitless Styling Products for Every Texture

CLEAR ESSENCE COSMETICS LAUNCHES ITS NEW HYDROQUIONONE FREE BEAUTIFYING MILK AND FADE CRÈME

The Difference is CLEAR– Clear Essence Cosmetics USA, Inc. headquartered in sunny Fontana Ca, has announced the début of the all-NEW Exclusive Hydroquinone Free Beautifying Skin Milk and Fade Crème.

able to see the “Clear Essence Difference” with this new gentler Exclusive product that can be found in select beauty supply stores.

This Beautifying Skin Milk and Fade Crème will leave your skin feeling luxurious and the specially formulated ingredients include Botanical Licorice Extract helps to promote healthier blemish free skin while calming and soothing sensitive skin.

As the loyal beauties to the Clear Essence brand of products can testify “Want your natural skin to glow? Clear Essence is it!” -Omolade O.; their high quality, diverse range of products have been a staple in beauty regimens for years; such as the Naturals Line that cleanse, buffs and shines your skin to an even glow.

Same look, new formula. This is one product you don’t want to miss, love on your skin with Clear Essence Cosmetics and it will love you back!

The new formulation reflects Clear Essence Cosmetics USA’s commitment to providing exceptional products with natural ingredients that provide amazing results targeted to treat the skin care needs of people of color. All skin tones and types will be

The new HQ-Free Exclusive Fade Crème and Skin Milk will be available at retailers and distributors beginning in 2022. Just in time for your Holiday cart.

54 OTC Beauty Magazine December 2022 INDUSTRY NEWS

Our collection of ECO STYLE Gels are packed with nutrient rich ingredients that add shine, lock in moisture, and nourish your hair and scalp. All of our ECO STYLE Gels are alcohol-free

Formulated with 100% pure Olive Oil to moisturize, Shea Butter to protect and repair and Black Castor & Flaxseed Oil to promote total hair and scalp health!

Made with 100% pure Argan Oil to help nourish and smooth frizzy hair while adding brilliant shine!

Formulated with ingredients to add shine to your hair while maintaining a strong hold!

www.ecostyle.com
@ecostyle_us

GOING NATURAL

When you understand why some people decide to go on a natural hair journey, it can help you authentically connect with your customers.

56 OTC Beauty Magazine December 2022 BEAUTY AMBASSADOR
Owned Hair/Body Products
Find Products in A BEAUTY SUPPLY NEAR YOU following us on www.instagram.com/sorealhair_products (@sorealhair_products)
Black
By TONIEZ

The rise of the natural hair movement is all about self-love and embracing authenticity. When a woman goes on this journey, it’s important to understand the amount of bravery that comes with that decision. Whether someone chooses to do the “Big chop’’ or wait and grow out their hair in the transition phase, the more positivity and support you can offer in your store, the better. Check out a few statistics on natural hair.

58 OTC Beauty Magazine December 2022

According to an article called Black Hair Industry Statistics on www.allthingshair.com:

• #1 Natural hair care made up 8.74 billion of the global hair care market in 2019

• #2 The natural hair care market is estimated to have a growth rate of 4.7% annually from 2019

• #3 Black Americans yearly spend 18% of their income on ethnic hair beauty products

• #4 Black women experience more hair anxiety than other women

OTC Beauty Magazine December 2022 59
60 OTC Beauty Magazine December 2022
“The deepest secret is that life is not a process of discovery, but a process of creation. You are not discovering yourself, but creating yourself anew. Seek therefore, not to find out Who You Are, but seek to determine Who You Want to Be.”
Neale Donald Walsch Author
OTC Beauty Magazine December 2022 61 CURL CARE COLLECTION New! THE #1 BRAND OF LEAVE-IN CONDITIONING SPRAYS & DEEP CONDITIONING HAIR MASKS * FREE OF: SULFATES, PARABENS, SILICONES, PHTHALATES, GLUTEN, DRYING ALCOHOL & ARTIFICIAL COLO RS HASKBEAUTY.COM | @HASKHAIR *BASED ON DATA FOR THE FOOD, DRUG & MASS MARKET SOURCED FROM INFORMATION RESOURCES, INC. FOR THE UNITED STATES.

SHOW CALENDAR

DECEMBER | JANUARY 2023

WHEN WHAT WHERE CONTACT

DECEMBER

December 1 - 3 Traditional International Cosmetic Congress Serik Turkey www.kozmetikkongresi.com/

December 2 - 4 Kunming International Beauty Expo Yunnan China, www.mobogj.com

December 14 - 16 China Beauty Expo Shanghai China www.chinabeautyexpo.com

December 15 - 17 Bangkok Beauty Show Bangkok Thailand www.bangkokbeautyshow.com

December 20 - 21 Aakar Beauty Salon & Expo Ahmedabad India www.beautysalonexpo.com

JANUARY 2023

Jan 1 - 13 Hair Love Retreat Tulum Mexico hairloveuniversity.com/love-retreat

Jan 10 - 11 Cosmet’Agora Paris, France www.cosmetagora.fr

Jan 19 - 22 LES THERMAL Paris, France https://www.thermalies.com

Jan 28 North American Hairstyling Awards (NAHA) Long Beach, CA www. probeauty.org/events-programs/naha

Jan 28 Beauty Valencia Valencia, Spain www.beautyvalencia.es/beauty-valencia/

62 OTC Beauty Magazine December 2022

Specially designed to moisturize dry, brittle hair while leaving your hair de ned and full of body

Decreases inner- ber friction between each strand of hair Perfect for clean braids Seals and sets braids, locs, and twists Hydrates and locks in moisture

OTC Beauty Magazine December OFFER ENDS DECEMBER 31, 2022 BUY 24 PCS ECO EDGE STYLER 8 OZ, GET 6 PCS FREE! SPECIAL OFFER
OTC Beauty Magazine
66 OTC Beauty Magazine December 2022 OFFER ENDS DECEMBER 31, 2022 SPECIAL OFFER GET 6 PCS OF NEW MAGIC BEARD BUTTER OR MAGIC SCRUB BUY 24 PCS OF THAYERS FACIAL TONER (MIX & MATCH) FREE! # SS21635 # SS21627
PURCHASE $200 OF CREME OF NATURE PURE HONEY HAIR CARE PRODUCTS, get a $20 Rebate! PURCHASE $250 OF CARE FREE CURL, DARK & LOVELY AND WAVE NOUVEAU PRODUCTS (MIX & MATCH), get a $25 Rebate! PURCHASE $100 OF ECO EDGE STYLER 3 OZ PRODUCTS, get a $15 Rebate! PURCHASE $350 OF PALMER’S PRODUCTS, get a $50 Rebate! EXPIRATION DATE: DECEMBER 31, 2022 Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates. EXPIRATION DATE: DECEMBER 31, 2022 Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates. EXPIRATION DATE: DECEMBER 31, 2022 Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates. EXPIRATION DATE: DECEMBER 31, 2022 Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates. CREME OF NATURE CARE FREE CURL ESTYLE PALMER’S JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

ATLANTA 1-800-936-8733

CHICAGO 1-800-535-6110

DALLAS 1-800-925-4669

FORT LEE 1-856-735-0089

HOUSTON 1-713-343-5636

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

ATLANTA 1-800-936-8733

CHICAGO 1-800-535-6110

DALLAS 1-800-925-4669

FORT LEE 1-856-735-0089

HOUSTON 1-713-343-5636

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. 5. NO RETURNS will be accepted on coupon purchases.

ATLANTA 1-800-936-8733

CHICAGO 1-800-535-6110

DALLAS 1-800-925-4669

FORT LEE 1-856-735-0089

HOUSTON 1-713-343-5636

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. 5. NO RETURNS will be accepted on coupon purchases.

Store name Address Jinny Invoice Number Date
Store name Address Jinny Invoice Number Date
Store name Address Jinny Invoice Number Date
Store name Address Jinny Invoice Number Date
ATLANTA 1-800-936-8733 CHICAGO 1-800-535-6110 DALLAS 1-800-925-4669 FORT LEE 1-856-735-0089 HOUSTON 1-713-343-5636
M
C
Y CM MY CY CMY K
ShinenJam.com

THE MOTOR MATTERS

Your customers are looking for quality tools that will last a long time and that’s why the motor definitely matters. The motor design at Gamma/ Stylecraft is designed with the customer in mind so that they can trim to their perfect desired length with style, creativity, and ease.

Tip #1

Magnetic Motors

They have fewer moving parts and are known for their longevity. This is the fastest running motor out of the pack. Initially with high speed came high heat but Gamma/Stylecraft has solved that issue through our black diamond Blades and uniquely shaped cutters. However, the high speeds come with lower torque which we will cover below. We have this motor in our Mythic, Ergo and more.

Tip #2

Rotary Motors

These are very strong motors that will cut through hair wet or dry without any issue. Our Rebel, Hitter, Boosted, and more come equipped with this workhorse motor.

Tip #3

Digital Brushless Motors

This is a newer type of motor that comes on our new Saber Trimmer and also the Saber clipper. When using this motor, the user will experience a great blend of power and forgiveness.

There are some great advantages in selecting the right tool for the job. Join us on my YouTube Channel as we expand on this topic further.

Shop Owner | Creative Education Director Gamma+ | Stylecraft

70 OTC Beauty Magazine December 2022
TOOL Talk
Q
& A
Edward Murawski Youtube Barber Academy: 125K subscribers

READER FEEDBACK

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

Do you think having them in a certain location in the store helped with sales?

Are there any other topics that you would like to see covered in the OTC Beauty Magazine?

When

we receive your feedback we will choose a few answers to feature in the

(성함) Store Name (상호명)

Name

Mail this form to: ( 보내실곳 : )

72 OTC Beauty Magazine December 2022
__________________________________
OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com ) ___________________________________________
State (주
여러분의 목소리를 내세요!
by answering a few
simple
We look forward to
여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)
next month’s issue. You could be famous just
questions –
as that!
hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.
What products performed the best this year in your store?
OTC Beauty Magazine December 2022 75

Advance Beauty Care ............................................................................... 52 www.curlychichaircare.com

Afam 9, 49 www.afamconcept.com

American International Industries 45 www.supernailprofessional.com

AMPRO ...................................................................................... Cover, 69, 73 www.shinenjam.com

Bronner Bros. 39 www.bronnerbros.com

Caliber Professional 27 www.caliberprocorp.com

Canvas Beauty ............................................................................................ 65 www.canvasbeautybrand.com

Curls 53 www.curls.com

Creme of Nature 74 www.cremeofnature.com

DreamWorld ...................................................................................40, 42, 71 www.dreamworldproducts.com

Estyle Corp, LLC 55 www.ecostyle.com

Fantasia Industries Corporation 43 www.fantasiahaircare.com

Fisk Industries 21 www.difeelbeauty.com

Hair U Wear 5 www.hairuwear.com

J Strickland & Co ........................................................................................ 19 www.jstrickland.net

KAB Brands 33 www.aphogee.com

L3VEL3 36 www.lv3.com

Obliphica ....................................................................................................... 62 www.obliphica.com

Pak’s 25, 31 www.pakcosmetics.com

Procter & Gamble 3 www.mbib.com

Peruvian White ............................................................................................ 35 www.peruvianwhitepro.com

R&R Corp. 63 www.thenextimage.com, www.onnaturalusa.com

BOBOS Remi 16 www.bobosremi.com

So Real Hair .................................................................................................. 57 www.instagram.com/sorealhair_products

Strength of Nature Inside Back Cover www.africanpridehair.com

Suavecito 11 www.suavecito.com

Taliah Waajid 7 www.unclejimmyproducts.com

Walker And Company 23 www.getbevel.com

House of Cheatham

IFC, 13, 15, www.houseofcheatham.com

Innovative Beauty 41 www.godefroybeauty.com

Inspired Beauty 61 www.haskbeauty.com

Xtreme Personal Care 34 www.barbasolelectric.com

XBI 29, 47, 51 www.okaypurenaturals.com

76 OTC Beauty Magazine December 2022
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