Otc dec2013

December 2013| $6.00 The Year End Issue

r a e Y w Ne

Preparing

for the

Motions

Manufacturer Profile

OTC Store Interview Inside Beauty En.v – NC

World Natural Hair, Health and Beauty Show Special Industry Awards Scan to visit Business Buzz OTC website

CONTENTS December2013 in this issue

Editorial Letter.................... 10 The Dawn of Something Great

Feature Article

Expert Advice.....................12

When to Throw Out Your Beauty Products ��������������64

Marketplace........................16

How can you tell if your beauty products are still fresh to use? Use these tips to know when your products are safe to keep on your shelves and when to push them to sell faster.

무언가 대단한 조짐이 보입니다

How to Remove Gum from your Child’s Hair without Using Scissors

Good Times, Good Finds

by Celine

How Should You Sell It?......22 Moving Inventory

어떻게 판매해야 하나? 재고처리!

Urban Call Briefs.................44 Holidays and Cultural Events

King of Locs........................59 The New Naturals

Clipper Tips......................... 76

Retailer Profile Beauty En.v - NC ����������70

by Tony Bae

전문가가 되어야 합니다!

Freedom from a Cord!

Therapy Trends....................78 The Year of Blurred Lines

Tonsorial Times ..................80 Put Your Guard Up

업계소식........................... 102

Industry News .................104 Show Calendar................108 Ad Index..........................108 Reader Feedback.............. 110 Product Spotlight............. 112 Hot Tools® 1” Insta-Curl EZ Styler

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OTC Beauty Magazine December 2013

On The Cover Creme of Nature is pleased to announce their new breakthrough relaxer innovation—Straight from Eden—the first 100% plant-derived straightening creme with active natural oils! Infused with natural avocado, coconut and olive oil, this breakthrough formula provides a new, healthier way to relax hair. Learn more on pages 42 and 43.

CONTENTS December 2013 Knowledge To Know Finished Product

A Basic Understanding of 10 Essential Oils that Help Reduce Hair Loss and Product Labeling and the Induce Healthy Regrowth ������������������������������ 30 Marco Abramson Reasons for It (Part 1) ��������������� 34 by Essential oils and carrier oils can help hair grow stronger and healthier to support those requiring

by Dr. Edward Tony Lloneau

Being able to correctly interpret packaging of the products you sell can take your store’s customer service score from satisfactory to superb! Learn a few key facts that can help you better serve your curious customers.

제품 라벨에 관한 기본적인 이해 제품포장에 있는 정보들을 제대로 이해하고 소비자들에게 바르게 설명해 줄 수 있는 능력은, 소비자들의 만족도를 최상으로 끌어 올릴 수 있는 방법 중 한가지 이다. 포장지의 표기법들을 이해하고 고객들에게 알려주도록 해보자.

Natural Expressive Beauty Compliments of Mizani ����������� 38

by MIZANI

Call it a trend or a movement; it’s no secret that women all over the world are embracing their natural hair texture. The natural hair movement is here to stay and we will continue to engage our consumers with resources that support their hair care maintenance with how-to videos, products and stylists support.

Mizani의 자연스럽게 표현되는 아름다움 트랜드 혹은 동향으로 보자. 전세계 모든 여성들이 자신의 네추럴 헤어 텍스쳐를 받아들이고 있다는 것은 더 이상 비밀이 아니다. 네추럴 헤어는 현재의 동향이며, 우리는 동영상 설명서, 제품 및 스타일리스트 지원 등을 통해 소비자들의 모발 관리 지원을 위한 리소스들을 지속적으로 소비자들에게 제공할 것이다.

regrowth and experiencing hair loss. They have long been counted as recipes to stop hair loss and for better hair care. Here’s a look at many essential oils that may make up numerous products you sell.

Business Tips

Does How You Feel about Money Affect Your Wealth? ���������������������������������������������������50 Although we live in the richest and most advanced society the world has ever known, many of us say we need more money in order to be happy. In actuality, Doug Vermeeren claims that what is more important than having more money is how you use it and your attitude towards it.

돈이 당신의 행복에 영향을 미치는 것에 대해 어떻게 생각하는가? 비록 우리가 세계 역사상 가장 부유하고 진보된 사회에 살고는 있지만, 많은 이들은 행복을 위해서 우리는 더 많은 돈이 필요하다고 말한다. Doug Vermeeren씨는, 돈을 가지고 어떻게 사용하는 것보다 더욱 중요한 것은 여러분의 마음가짐이라고 말하고 있다.

Business Lessons I’ve Learned as a Small Business CEO ����������������������������������������������������54

by Marsha Friedman An alarmingly high percentage of start-up companies do not make it through their first few years of existence. This downfall results from a myriad of reasons, but you can learn how to keep your business afloat!

소규모 CEO로서, 내가 배운 비즈니스 교훈들 새로 시작하는 회사들이, 몇 해를 버티지 못하고 실패하는 확률이 놀랄 정도라고 한다. 그 이유를 파헤쳐 보도록 하자.

Manufacturer Profile Special Awards Section Motions Hair Care ������������������������66 OTC Beauty Magazine Awards ���������������������� 92 This year Motions Hair Care is celebrating its 20-year anniversary.

Motions has an incredibly long and rich heritage, which began in the salon. The brand originally launched as a professional line and eventually evolved into an affordable and effective, at-home range of cleansing, conditioning and styling products for multi-textured hair—ranging from an at-home relaxer system to a complete line of products for naturally curly hair textures. 올해로Motions Hair Care가 20주년을 맞았다. 미용실로 처음 시작한Motions는 믿기지 않을만큼 길고 풍부한 역사를 가지고 있다. 브랜드는 원래 전문가용 라인으로 시작하여 마침내 저렴하고 효과적인 가정용 클렌징, 컨디셔닝, 스타일링 제품들로 발전했다. 이 제품들은 가정용 릴렉서 시스템부터 선천적인 곱슬머리를 위한 전제품 라인까지 다양한 모발을 위한 제품들로 구성된다.

Creativity is something that abounds around the OTC offices as each month it seems an ad more stunning than the last crosses our desks. In appreciation of the artistic innovation and support shown all year round, various manufacturers have been awarded honors by the publication.

Tae H. Jhin Vendor Awards ���������������������������� 94

Each November Jinny Corp. presents various manufacturers with the coveted Tae H. Jhin Vendor Awards in recognition for their achievements within the industry. The winners of these revered honors are recognized in this special section.

Show Coverage

World Natural Hair, Health and Beauty Show – Fall 2013 ������������������������������� 84 Each year just as the leaves begin to change and Fall places a chill in the air, Taliah Waajid brings the second yearly installment of the World Natural Hair, Health and Beauty Show to Atlanta.

Attracting crowds of curious customers, as well as new and returning exhibiting manufacturers, the show held on October 12-13 was once again a successful hit.

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OTC Beauty Magazine December 2013

CEO:

Ann Jhin

Editor:

Haley McNeal editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Editor:

Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Earl Cole

Art Director:

support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Marco Abramson American Academy of Dermatology Celine Marsha Friedman Cyrus Jackson Dr. Edward Tony Lloneau MIZANI Doug Vermeeren

Columnists:

Kenny Duncan Lafayette Jones Elayne McClaine Dwayne Thompson

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340.

Cover price is $6.00.

OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices.

Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 88

OTC Beauty Magazine December 2013

Editorial Letter

The Dawn of

Something Great 무언가 대단한 조짐이 보입니다

이

편지의 제목이 여러분에게 농담처럼 들리지 않길 바랍니다. 물론, 아직 2013년에 우리가 머물고 있다는 것을 알고 있습니다. 그리고 “무언가 대단한 조짐” 이라고 말하는 것이 조금은 우습게도 들릴지 모릅니다. 12월은 늘 한 해가 저물어가는 시기로 보여지지만, 저는 이것을 다른 시각에서 보기로 했습니다.

밤은 모든 사람들이 바쁜 하루를 마친 후, 답답한 신발을 벗어던진 채 침대에 푹 파묻혀 긴장을 푸는 시간입니다. 다가올 하루와 그 속에서 일어날 것들을 위한 휴식인 것이죠. 미래에 대한 차분하고 진정과 편안함 대신, 나는 다가오는 달, 새해에 대한 흥분과 고집스러운 충전을 선택했습니다. 지나온 한 해는 바쁜 시간들이었고, 올 한 해 잘 된 일들과 그렇지 못한 일들을, 그리고 비즈니스가 얼마나 향상되었는지를 구분해서 검토해보는 것이 마땅합니다. 마찬가지로, 뒤를 돌아보는 것은 다가올 것에 대한 새로운 영감과 밝은 전망을 가지고 2014년으로 옮겨가기 위한 훌륭한 학습 도구이며 연료가 되는 것입니다.

이번 호에서 우리는 지난 11개월의 느슨해진 끝을 단단히 묶을 수 있는데 도움이 될 만한 일반적인 뷰티 주제와 비즈니스 레슨을 검토하려 합니다. 선물 바구니에 담을 만한 신제품들과(16페이지) 헤어 케어를 위한 에센스 오일(30페이지), 그리고 한 중소기업 CEO 로부터 배우는 전반적인 레슨(54페이지) 등을 탐구하게 됩니다. 또한 제품들을 언제 버릴 준비를 해야하는지 알 수 있는 방법(64페이지) 도 포함되어 있습니다. 결국, 여러분이 판매하고 있는 제품의 진열대 수명을 알고 있어야하는 것이지만, 또한 제품이 수명을 다해가는 징후를 아는 것도 필수적인 것입니다. 여러분은 고객들에게 언제나 최고의 제품을 제공하고 싶으실 것입니다.

마지막으로, OTC 뷰티 매거진뿐 아니라Jinny Corp 가 업계를 이끌어가는 제조사에 대한 감사의 표시로서 특별상 수상자들을 선정했습니다.

그러니 2014년을 성공적인 한해로 만들 수 있도록 미리 계획하고 실천 하십시오. 삶의 모든 것과 마찬가지로, 여러분의 최선의 발걸음이 최상으로 다가가게 할 것입니다. 여러분, 힘차게 나아가도록 하세요!

o not let the title of this letter fool you. Yes, I know we are still in 2013, and it may seem a little silly to say this is the “dawn of something great.” I guess December is more often viewed as the sunset of another year gone by, but I choose to look at it in a different light.

Night time is when everyone is winding down from a busy day at work, kicking off their shoes and snuggling up in bed; resting up for the day to come and all that it holds. Instead of calming down and easing into the future, I choose to get excited and charge headstrong into the upcoming month, and New Year. This past year was a busy one, and it definitely deserves to be broken down and examined to see what went well, what didn’t, and how business could be improved. Likewise, looking back is an excellent learning tool and fuel to move us into 2014 with a renewed sense of inspiration and a bright outlook for what is to come.

In this issue we examine general beauty topics and business lessons to help tie up loose ends of the past 11 months.

We examine new products that can serve as desirable stocking stuffers (page 16), numerous essential oils that help with hair care (page 30) and overall lessons learned by one small business CEO (page 54). We also include tips on how to know when products are ready to be thrown out (page 64). After all, it is one thing to be aware of the shelf life of the items you sell, but it is also imperative to know signs to look for in expiring goods. You want to offer your customers the best!

Lastly, there are special award winners recognized in this issue as OTC Beauty Magazine and Jinny Corp. show appreciation for outstanding manufacturers in the business.

So let’s plan ahead and work toward making 2014 the successful year it promises to be. Like everything in life, it is best approached with your best foot forward, so get to steppin.’

D

Editor

hmcneal@otcbeautymagazine.com 10

OTC Beauty Magazine December 2013

June 2012OTC Beauty Magazine

11

Gu m

Expert Advice

by The American Academy of Dermatology

How to Remove

from your Child’s

Hair without Using Scissors

Ever feel like your child’s hair is a magnet for gum? Don’t be concerned.

“Parents often think the only way to remove gum from the hair is to cut it out. Fortunately, common items from your pantry can do a great job at removing the gum – and sparing an impromptu haircut,” said boardcertified dermatologist Paradi Mirmirani, MD, FAAD, assistant clinical professor of dermatology at the University of California, San Francisco.

These steps are demonstrated in “Remove Gum without Cutting Hair,” a video posted to the Academy website and the Academy’s YouTube channel. This video is part of the Dermatology A to Z: Video Series, which offers relatable videos that demonstrate tips people can use to properly care for their skin, hair and nails. A new video in the series posts to the Academy’s website and YouTube channel each month.

To remove gum without damaging the hair, Dr. Mirmirani recommends people follow these steps:

• •

• • •

Find a jar of creamy style peanut butter or vegetable oil, such as olive oil.

Cover the gum completely with peanut butter or oil using your fingers or an old toothbrush.

With peanut butter, the oils in the product make the chewing gum base stiffer and less sticky.

Wait a few minutes to allow the product to work.

Remove the gum from the hair. Vegetable oil is especially useful when removing gum from eyebrows or eyelashes.

Wash your child’s hair as normal.

“If you have questions or concerns about caring for your hair, you should make an appointment to see a board-certified dermatologist, a medical doctor who specializes in treating the skin, hair and nails,” said Dr. Mirmirani.

The American Academy of Dermatology (Academy), is headquartered in Schaumburg, Ill. and was founded in 1938. It is the largest, most influential, and most representative of all dermatologic associations. With a membership of more than 17,000 physicians worldwide, the Academy is committed to: advancing the diagnosis and medical, surgical and cosmetic treatment of the skin, hair and nails; advocating high standards in clinical practice, education, and research in dermatology; and supporting and enhancing patient care for a lifetime of healthier skin, hair and nails. Contact the Academy at 1-888-462-DERM (3376) or www.aad.org. Follow the Academy on Facebook (American Academy of Dermatology) or Twitter (@AADskin).

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OTC Beauty Magazine December 2013

December 2013 OTC Beauty Magazine

13

Good Times,

M A R K E T PLACE

‘Tis the season of gift-giving and showering those you love with fellowship and precious time that can slip by so swiftly throughout the busy year. As you and your customers take time to slow down and enjoy being with the ones you care about, remember that beauty products can serve wonderfully as holiday presents!

Classic Makes a Comeback

New innovations and styles are exciting and thrilling, but classic beauty simply cannot be beat.

Standing the test of time, Clairol Professional’s Classic Collection is now formulated with modern technology for improved shine and conditioning.

Inspired by Miss Clairol’s 16 most popular permanent liquid shades, this brand new collection is formulated with SOY4PLEX™ for intensive deep conditioning, reflective shine, long-lasting color and multidimensional results. www.clairolpro.com

Tropics in the Winter

Now your customers can feel like they are at the beach all year-round. Okay, maybe that is a bit of a stretch as cold weather is hard to overlook, but with products like Mizani’s Coconut Soufflé™ Light Moisturizing Hairdress, the scents take you away. In addition to smelling heavenly, it instantly conditions and softens hair, leaving it silky and healthy looking. Weightless control and natural shine await, so come sail away. www.mizani-usa.com 16

OTC Beauty Magazine December 2013

Conditioning Co-Wash

A part of Cantu’s Natural Hair collection, their Conditioning Co-Wash gently cleanses curls and the scalp to avoid product buildup while a unique blend of natural butters and oils provide deep moisture. It is made with 100% Pure Shea Butter and formulated without chemicals or harsh ingredients to restore authentic beauty. Help your customers embrace their curly, kinky or wavy hair today. www.cantubeauty.com

Good Finds Anti-Reversion Conditioner A part of the 6 Week Anti-Reversion System, this Conditioner works synergistically with the other products to progressively smooth hair in the 6 week period between relaxing. Boasting thermal active smoothing properties it wraps each strand to progressively smooth the hair fiber and improve manageability while allowing heat to help seal in smoothness. It also prepares strands for frizz control and heat protection. It can be used on relaxed or natural hair. www.softsheen-carson.com

Strengthen Naturally

Reinforce, restore and hydrate normal to dry hair with the new Strengthening Masque from Naturals by Hask. This deep hair conditioner is free of harmful ingredients, but rich in oils and extracts that help strengthen and condition. Designed to nourish and hydrate hair, this product infuses tresses with nutrients, resulting in a rich, luxurious shine. www.haskbeauty.com

A little “Pick Me Up”

No, we are not talking about coffee, but rather a pick me up for hair—nuNAAT®’s Real Me Pick Me Up Sheen to be exact. This product softens and protects multi-textured hair, leaving it intensely shiny and easy to style. It also controls frizz without leaving behind residue and is ideal if used before flat-ironing, blowdrying, or throughout the day to restore vitality. www.nunaat.com December 2013 OTC Beauty Magazine

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M A R K E T PLACE

Replenish and Rejuvenate The uses are endless with Sunny Isle’s Jamaican Black Castor Oil, shown here in their lavender scent. The scent alone is known for promoting relaxation and de-stressing, but the oil itself can be used in all hair types as a pre-shampoo treatment, a hot oil treatment or for daily hair maintenance. Additionally it repairs and replenishes dry skin and other skin conditions, aches and pains. www.jamaicanblackcastoroil.com

Hair Loss Control

Hair loss can be hard to deal with, and you should carry the products your customers need when faced with this. Organic Keratin Hair Loss Control Lotion is a product based in a blend of Rosemary, Wheat, Coconut, Cinnamon, Aloe Vera and other natural extracts. These ingredients strengthen the hair and help prevent hair loss. Each additive boasts its own helpful attributes, making this a curing concoction.

Cute Curls

Are your customers having trouble controlling their curls? ApHogee’s Curlific!

Curl Definer separates and enhances loops and swirls, adding lasting bounce, definition and control to tresses. Say “good-bye” to frizzy, spongy hair as Quinoa Protein and humectants help protect hair from humidity and the styling woes it can cause. All textured hair types can enjoy the results this product gives! www.aphogee.com

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OTC Beauty Magazine December 2013

December 2013 OTC Beauty Magazine

19

How should you sell it?

This month’s focus is...

Moving Inventory!

It is December and that means you are gearing up for a new year and new products that are sure to hit your shelves. As exciting as that is, it brings up the question of, “where will all of this new stuff go?” What better time is there than the end of the year to purge old, expiring product?

What is the best way to move product off of your shelves quickly? Are there any tricks of the trade that you can share?

1. Send out a Sales Flyer to your customers announcing a special year-end sale on various products.

2. Put up a “Clearance” sign in an area of your store and place the items you want to close out in that section. Be sure the “Clearance” sign is large and visible.

3. Put a “NEW” sign next to any items in your store that are new so that the customer will be drawn to them.

4. Make a “Combo and Bonus Size” section and place your combos and bonus size items in this section so that your customers can take advantage of them.

5. Make a “Gift Section.” There are many items in your store that are excellent for gift giving. Put up a large sign reading, “SEE OUR HOLIDAY GIFT SECTION” and place items such as cosmetics, bath oils, skin creams, fragrance, apparel, etc. for gift giving in it. Also consider smaller items for “stocking stuffers.”

6. Decorate your store for the holiday season to put the customers in a buying mood.

7. Display items that can be used for New Year’s Eve such as hair ornaments, makeup, costume jewelry, etc. Make a sign saying, “Happy New Year! Look here for your New Year’s Eve needs.”

8. Encourage your customers to buy more items by giving them a discount of some type on their total order. For example: Buy $25 total get 5% discount, Buy $50 total get 10% discount, or whatever you feel you can give as an incentive to buy more.

9. For items that have been around for a long time and that you want to sell out, make a BOGO table or section–Buy One Get One at 50% off. Make a large sign for this section.

10. Basically year end is a good time to “clean house” and make room for new stock for the new year. By following some or all of the above suggestions you will be able to get some “plus” sales while selling out some of your slow movers. You will also attract more customers who will not only buy sale and closeout products, but may also buy other products that they use on a regular basis.

If you have input you’d like to share regarding this question, send an email to hmcneal@otcbeautymagazine.com. Your response could be featured in the January issue!

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OTC Beauty Magazine December 2013

Ted Fishman, President Ted Fishman & Associates

25

어떻게 판매할 것인가? 이 달의 판매 초점은 ...

재고 처리!

12월은 새해와 당신의 진열대를 강타할 신제품을 준비함을 의미한다.

이것에 대한 기대가

클수록, 이런 질문들이 떠오른다, “ 이 새로운 제품들을 어디에 둘 것인가?” 오래되고, 유통 기한이 다 되어가는 제품들을 처리하기에 연말보다 더 좋은 시간이 있을까?

진열대에서 제품을 빠르게 빼는 최선의 방법은 무엇일까? 함께 공유할 수 있는 판매 방법이 있는가?

1. 다양한 제품의 연말 특별 세일을 공지하는 판매 전단을 고객들에게 배포해라.

2. 매장 내에 “재고 정리” 사인을 배치하고 재고 처리 섹션을 만들어 제품을 진열해라. “재고 정리” 사인은 크고 눈에 잘 띄어야한다.

3. 매장 내 모든 제품 옆에 “신제품” 사인을 배치하여 고객들이 인식할 수 있도록 해라.

4. “콤보 & 보너스 사이즈” 섹션을 만들고 제품을 배치해서 고객들이 활용할 수 있도록 해라.

5. “선물 섹션” 을 만들어라. 선물용으로 훌륭한 제품들이 당신의 매장에는 많이 있다. 크게 사인을 붙여서, “ 연말 선물 섹션을 둘러보세요.” 라고 쓰고 화장품이나 목욕 오일, 피부 크림, 향수, 의류 등 선물용으로 적합한 제품들을 배치해라. “성탄절 선물 주머니”에 맞는 작은 부피의 제품들도 고려해라.

6. 연말 분위기에 어울리게 매장을 장식하여 고객들이 구매 분위기를 느낄 수 있게 해라.

7. 헤어 장식품이나 화장품, 장신구 등 송년의 밤을 위해 사용할 수 있는 아이템들을 전시해라. 그리고 “ 새해 복 많이 받으세요! 송년의 밤을 위한 아이템들은 이곳에 있습니다.” 라는 사인을 배치해라.

8. 최종 구매 금액에서 할인을 해줌으로써 고객들이 보다 많은 제품을 구매할 수 있게 해라. 예를 들어: 25불 이상 구매시 5% 할인, 50불 이상 구매시 10% 할인, 혹은 더 많은 구매에 대한 보상으로 당신이 줄 수 있다고 생각되는 것은 무엇이든.

9. 오랜 시간 진열되어 있었고 당신이 판매를 종료하고 싶은 제품에 대해서는 BOGO 테이블이나 섹션을 만들어라 - 1 개 구매시 다른 하나는 50% 할인. 이 섹션을 위한 큰 사인을 만들어라.

10. 기본적으로 연말은 “집 청소”를 하고 새해를 위한 새 물건들로 방을 꾸미기에 좋은 시간이다. 이상의 모든 제안들이나 몇 가지들을 따른다면, 당신은 판매가 미진한 제품에 대한 재고 처리를 하는 동안 “추가적인” 판매를 올릴 수 있게 된다. 고객들이 단지 세일이나 재고 처리 제품을 구매할 뿐 아니라, 그들이 정기적으로 사용하는 제품들을 구매하게 될 수도 있다.

이 문제에 관해 여러분의 의견을 공유하고 싶은 분들은, hmcneal@otcbeautymagazine.com로 이메일 보내주세요. 여러분의 의견은 1월호에 게재됩니다!

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OTC Beauty Magazine December 2013

Ted Fishman, President Ted Fishman & Associates

April 2013 OTC Beauty Magazine

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by Marco Abramson

10

Essential Oils

that Help Reduce Hair Loss and Induce Healthy Regrowth

Essential oils and carrier oils can help hair grow stronger and healthier to support those requiring regrowth and experiencing hair loss. They have long been counted as recipes to stop hair loss and for better hair care. You’ll often find lavender, chamomile, rosemary and tea tree in shampoos and conditioners because these oil can support health of scalp and hair follicles. Here’s a look at many essential oils to help you create an effective formula to preserve your tresses: •

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Essential Oils: They are the active ingredients in most natural formulas. You would have to choose one or more of them and mix them in required concentration to your carrier oils.

Blend it well and apply to your scalp and massage daily. Wrap a warm, moist towel to open pores and enhance absorption.

This can be done before you go to bed to let the oils get absorbed overnight. These oils can also be added to your current shampoos and conditioners.

OTC Beauty Magazine December 2013

•

Carrot Root: This oil is known to stimulate and regenerate skin and follicle cells with its high content of carotenes and antioxidants. Carrot oil is actually a supercritical extract of carrot root emulsified in Jojoba oil. It is known to benefit people experiencing hair loss and can support healthy hair growth.

•

Cedarwood: Some people may be experiencing less than optimal hair growth or hair loss due to bacterial infections or due to poor immunity systems. Cedarwood can be a successful ingredient to stop hair loss when combined with Thyme, Lavender, and Rosemary, based in Jojoba and Grapeseed.

•

Chamomile: Hair loss is sometimes caused by inflammation

of the scalp and follicles, resulting in poor cellular functioning. Some even attribute hair loss to over-heated scalp. Chamomile is known to have a cooling effect with a pleasant aroma.

•

Clove: This has antiseptic properties and is a potent antioxidant. Clove can increase circulation, and can help stimulate new hair growth. To improve scalp circulation, black pepper can also be used.

•

Lavender: Most hair formulas contain Lavender as it provides soothing, regenerative, balancing, antiinflammatory and anti-bacterial properties. This is also the most commonly used oil for stress reduction which is a major cause of hair loss.

•

Rosemary: A premier hair growth enhancing essential oil, Rosemary is also found in many preparations for hair and scalp care. This essential oil is said to increase cellular metabolism to stimulate hair growth. It is helpful in treating hair loss.

•

Sage: This oil is known to balance scalp oils and is also found in blends for skin regeneration and scar reduction.

It is not recommended for children and pregnant women.

•

Sea Buckthorn: This highly nutritive, potent antioxidant and regenerative oil, sea buckthorn is known to enhance skin and scalp health. Due to high carotene content, it tends to leave the scalp with a red color for a while after application. Ensure not to stain your clothes or bedding. It can also help prevent UV damage which has been noted as reducing energy in hair follicles.

•

Ylang Ylang: This stress busting oil is much sought after to contain hair loss. It has been long used to increase the thickness of hair shaft and to grow thicker hair. It is also known to provide a balancing effect on scalp oil production and may help deal with split ends successfully.

•

Myrtle: It is particularly useful when there is over production of sebum which clogs pores and follicles of scalp. It is considered as a natural antiseptic with regenerative properties.

Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/hairarticles/10-essential-oils-that-help-reduce-hair-loss-and-induce-healthy-regrowth-6761167.html

Marco Abramson is a hair care expert in the UK. He has done extensive

research on traditional oils and natural recipes to find cure for hair problems and to stop hair loss. He recommends the use of essential oils to help restore hair growth. In case of non-availability of these oils, he suggests using natural formulations such as Revivogen Scalp Therapy which is being made available by haircaretotal.co.uk.

December 2013 OTC Beauty Magazine

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OTC Beauty Magazine December 2013

December 2013 OTC Beauty Magazine

31

K-t-K

Knowledge to Know

by Dr. Edward Tony Lloneau

A Basic Understanding

Part One

of Product Labeling and

the Reasons for It 제품 라벨에 관한 기본적인 이해

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OTC Beauty Magazine December 2013

Whenever you read a label on a product, you may notice that some products list their ingredients alphabetically, and others list them in the decreasing order as they appear on the container.

For example, if water is the dominant ingredient, then that will be the first ingredient listed and so on. When a cosmetic and/or hair care product is designed “For Professional Use Only” and so stated on the container, then it is permissible by the FDA (Food & Drug Administration) for the ingredients to be listed alphabetically.

A product designed for general public use must list its ingredients according to the amount in decreasing order, starting with the most down to the least. Sometimes a product that is popular because of a certain ingredient advertised on the front label panel may be listed way down the ingredient list. This may not always be a bad thing, because some ingredients are so potent that only a small amount is required to do the intended and advertised results. For example, the active ingredient in a relaxer is less than 2 percent.

Some manufactures do take unfair advantage in this regard.

As a caring and responsible retailer and distributor, there is a way for you to obtain concise and knowledgeable information about the products you sell and use. This is needful when a customer asks you questions like “Is the product safe for children?” or “Is it possible to have an allergic reaction from this?” It’s also great to have when you just want or need more information about the listed ingredients. Although it is not required by the FDA, there is information available to you that most manufactures have.

You can request to have it sent to you at no cost, and it is called a Material Safety Data Sheet (MSDS). This sheet lists and identifies all ingredients that are regulated by the government that may have potential hazards and dangers when used by human consumers.

This sheet (that in reality may be several pages) may not list all of the ingredients on the product label, but are required to list any ingredient that is government regulated regarding possible Hazard Communication Standards.

Most manufactures maintain a MSDS on each product they produce because major retailers and distributors require one before stocking the product. This is to protect themselves from possible liabilities due to hazardous ingredients that are not warned about on the label.

Ingredients not listed and referred to as “Trade Secrets” on the MSDS are to protect the manufacturer from disclosing to competitors the formula and method of production procedures.

Products that are not intended for human consumption (ingested) and do not fall under the regulations of the Food & Drug Administration (FDA) are allowed this option. Most products that are of a chemical nature such as cosmetics, hair care, or over the counter prescription and nonprescription drugs are not patented by the manufacturers. This is because to patent a product means to make a complete disclosure of the product including all of the ingredients in the exact amount, plus the total production procedure.

Once a product is patented or is patent pending, then it becomes

제품 라벨을 읽을 때마나, 당신은 어떤 제품은 알파벳 순서로 성분을 나열하였고, 또 어떤 제품들은 함유량 순서에 의해 나 열하였다는 것을 알 수 있다. 예를 들어, 물이 주요 성분이라 면, 물을 리스트의 첫 번째 순서로 기재하는 것이다. 화장품이 나 헤어 케어 제품을 “전문가용”으로 디자인하고 용기에 명시 할 때는, 알파벳 순서로 성분을 나열할 수 있도록 FDA(식품 의 약품 안전청)에서 허용 하였다.

일반 소비자를 위해 생산된 제품은 반드시 함유량의

순서에 따라, 대부분 가장 적은 양이 가장 아래부터 시작하도 록 성분을 나열해야 한다. 때때로 전면 라벨 패널에 특정 성분 을 광고하기 때문에 인기가 있는 제품은 성분 목록 아래에 나 열할 수도 있다. 일부 성분은 아주 강해서 의도적이거나 광고 적인 결과를 위해 단지 소량만이 요구되기 때문에 항상 나쁜 것만은 아니다. 예를 들어, 릴렉서의 활성 성분은 2% 미만이 다. 일부 제조사들은 이 것에서 이점을 갖는다.

배려와 책임감을 갖는 소매 및 유통업체들은, 당신이

판매하고, 사용하는 제품에 대해 간결하고 유용한 정보를 제공 하고 있다. 이것은 “이 제품은 아이들에게 안전한가요?” 혹은 “이 제품에 알러지 반응이 생길 수 있을까요?” 와 같은 고객들 의 질문에 유용한 것들이다. 이것은 나열되어 있는 성분에 대 한 보다 많은 정보를 당신이 원하거나 필요로 할 때 용이하다. 비록 FDA의 요구 사항은 아니지만, 대부분의 제조사들이 가지 고 있어서 당신에게는 유용한 정보들이 될 것이다. 별다른 비 용없이 이 정보들을 요청할 수가 있는데, 이것을 물질 안전 보 건 자료(MSDS)라고 부른다. 이 자료는 사람에게 사용했을 때 위험하거나 잠재적인 위험 요소를 갖기 때문에 정부에 의해 규 제되는 모든 성분이 목록화, 구분화되어 있다. 이 자료에(실제 로 여러 페이지로 되어 있는데) 제품 라벨에 있는 성분들이 모 두 나열되어 있지 않을 수도 있다. 그러나 위험 가능 통신 표준 에 관한 정부의 규제를 받는 모든 성분들은 나열되어야만 한 다. 주요 소매업체나 유통업체들은 제품 구매 전 이 자료를 요구하 기 때문에 대부분의 제조업체들은 자신들이 생산하는 각 제품 에 대한 MSDS를 보유하고 있다. 이것은 라벨에 경고되지 않 은 위험 성분으로 인한 법적 책임으로부터 자신을 보호하기 위 함이다.

MSDS에서 “영업 비밀”로 참조되어 항목화되지 않은

성분들은 성분과 제조 공정이 경쟁업체에 공개되는 것으로부 터 제조사를 보호하기 위한 것이다. 인체의 소비(섭취)를 목적 으로 하지 않고 FDA의 규정에 해당되지 않는 제품들은 이러한 옵션을 사용할 수 있다. 화장품이나 헤어 케어, 처방 및 비처 방 의약품과 같은 대부분의 화학 성분 제품들은 제조업체에 의 한 특허가 되지 않는다. 제품에 특허를 하면 모든 성분의 정확 한 양, 게다가 제조 공정을 포함한 제품의 전체를 공개하는 것 OTC Beauty Magazine December 2013

35

K-t-K 을 의미하기 때문이다. 일단 제품이 특 public property that is available to anyone that requests it from the patent office for a fee. For this reason most manufactures do not patent their chemical based products.

Instead, they trademark their name on the label. This legally disallows others from infringements of that name, or any similar variations of that name and trademarks and logos.

This is why most so called generic products are not as good as the original, because the producer of the generic product did not have the formula to copy. A mechanical device does warrant a patent because each component is clearly recognizable and when put together as a finished product it becomes eligible for a patent. When all of the components of a chemical based product are combined, the ingredients are not recognizable. Even if a competitor discovers what the ingredients are, they do not know what quantities they are in, or the procedures used to combine them into a finished product.

So as a responsible and caring retailer and distributor you owe it to your customers and to yourself to know what protections and information is available to you.

허가 되거나 특허 출원 중이면, 특허 사 무소에서 비용 지불과 함께 요청만 하 면 누구나 이용할 수 있는 공공의 자산 이 된다. 이런 이유로 대부분의 제조업 체들은 자신들의 화학 기반 제품에 특 허를 내지 않는다. 대신, 라벨에 자신들 의 상표를 붙인다. 이것은 다른 사람들 이 그 이름이나, 유사한 이름 및 상표, 로고를 침해하는 것을 법적으로 허용하 지 않는다.

소위 대부분의 상표없는 제품

들이 원제품만큼 좋지 않은 것은, 상표 없는 제품의 제조자들이 성분 분석표 사본을 갖고 있지 않기 때문이다. 기계 장치는 각각의 구성 요소가 명확하게 인식되고 함께 넣어서 특허 대상이 되 는 완제품이 될 때 특허를 보증한다. 화 학 기반 제품의 모든 구성 요소들이 결합되면, 성분은 인식되지 않는다. 심지어 경쟁업체들이 성분을 찾아내려고 해도, 어느 정 도의 양이 함유되었는지, 완제품으로 결합하는데 사용한 공정 은 무엇인지 알 수가 없다.

그래서 배려와 책임감을 갖는 소매 및 유통업체들은,

당신 자신과 고객들을 위해서 당신에게 유용한 정보와 스스로 를 보호할 수 있어야 한다.

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.), and sanctioned through Howard

University in Washington, D.C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Tricology as it relates to ethnic cosmetology. He has written several books on this subject, and has authored many articles in trade magazine drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologist and students encounter on a daily basis. Contact Dr. Lloneau at liquidgoldbondng@aim.com or call 310-323-7100.

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OTC Beauty Magazine December 2013

K-t-K

Knowledge to Know

by MIZANI

M izani

Natural Expressive Beauty Compliments of

Mizani의 자연스럽게 표현되는 아름다움

Call it a trend or a movement; it’s no secret that women all over the world are embracing their natural hair texture. According to a study conducted by Mintel, a consumer spending market research firm, the number of black women with natural hair leaped to 36 percent in 2011 from 26 percent in 2010. The natural hair movement is here to stay and we will continue to engage our consumers with resources that support their hair care maintenance with how-to videos, products and stylists support.

With the ever growing trend, MIZANI developed the True Textures collection designed specifically to care for naturally curly hair and the three biggest concerns for natural hair wearers: moisture, frizz control and curl definition. As we know, the natural hair growth pattern is a spiral, ribbon-like structures that inhibits natural oils from reaching end shafts, resulting in dry, fragile hair susceptible to breakage at points where each curl turns. MIZANI True Textures reinforces the curl with triple-action Curl Care Complex to add resiliency, moisture and anti-breakage protection.

Caring for natural hair with the right shampoos and conditioner was one feat, but what about styling? Styling natural hair can even be more challenging. As mentioned previously, moisture, frizz control and curl definition is a big concern for natural hair consumers. Throughout the day, natural hair can become dry and shrink; the beautiful curly hairstyle you started off the day with is now a shrunken fro. This year, MIZANI launched a new addition to the True Textures collection; a daily refresher spray True Textures Curl Recharge, a revitalizing moisture-rich curl prep that re-energizes, reshapes and enhances manageability to coils before styling while refreshing style in-between shampoos. This product can be used throughout the day when your curls have fallen flat and lost their bounce and definition.

Inspired by the natural hair movement, MIZANI named their 2013 Trend Styles “The Spoken Word.” Through poetry and artistic expression, MIZANI captured the true essence of natural hair with four creative styles that were fashion forward, yet wearable for the naturalist’s ever-changing lifestyle.

“The Spoken Word” • Natural Symmetry • Natural Symmetry • Creative Resistance • Creative Resistance Each look conveys the lifestyle, confidence and unique self-promotion of those that embrace their naturally curly hair.

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OTC Beauty Magazine December 2013

트랜드 혹은 동향으로 보자. 전세계 모든 여성들이 자신의 네추럴 헤어 텍스쳐 를 받아들이고 있다는 것은 더 이상 비밀이 아니다. 소비자 지출 시장 조사 회 사인Mintel이 실시한 연구에 따르면, 네추럴 헤어를 가진 흑인 여성들의 숫자 가 2010년 26%에서 2011년에는 36%로 뛰었다고 한다. 네추럴 헤어는 현재 의 동향이며, 우리는 동영상 설명서, 제품 및 스타일리스트 지원 등을 통해 소 비자들의 모발 관리 지원을 위한 리소스들을 지속적으로 소비자들에게 제공 할 것이다.

이러한 성장 추세와 함께, MIZANI는 자연적인 곱슬 머리는 물론, 네 추럴 헤어 착용자, 보습, 곱슬 제어 및 컬 선명도에 관한 세가지 주요 관심을 위해 특별히 설계된True Textures collection을 개발했다. 우리가 알 다시피, 네추럴 모발의 성장 패턴은 나선형의 리본 형태 구조라서 모발의 끝 부분까지 천연 오일이 도달하는 것을 억제하여, 결과적으로 건조하고 부서지 기 쉬워 각각의 컬이 회전하는 지점에서 부서짐에 민감하게 된다. MIZANI의 트 루 텍스쳐는 탄성, 보습 그리고 손상 방지의 3가지 기능을 추가한 Curl Care Complex로 컬을 강화한다.

올바른 샴푸와 컨디셔너로 네추럴 헤어를 관리하는 것은 놀라운 솜 씨이지만, 스타일은 어떤가? 네추럴 헤어의 스타일링은 좀 더 어려울 수 있다. 앞에서 언급한 것처럼, 보습, 곱슬 제어 및 컬 선명도는 네추럴 헤어 소비자들 에게는 큰 관심사이다. 하루종일, 네추럴 헤어는 건조하고 수축될 수 있다. 아 침에 손질하고 나온 아름다운 곱슬 헤어 스타일은, 하루 일상을 지나면서 줄 어든 흑인의 곱슬머리가 되어버린다. 올해, MIZANI는True Textures collection에 추가 제품을 출시했다. 모발의 활력을 위한 데일리 스프레이True Textures Curl Recharge인데, 스타일링 하기 전에 다음 샴푸까지 스타 일을 다듬는 동안 재충전, 재활력으로 컬의 코일을 강화해서 활력 넘치고 풍부 한 보습의 컬을 준비해준다. 이 제품은 곱슬 머리가 평평하게 내려 앉거나 탄력 과 선명도가 떨어질 때 일상적으로 사용할 수 있다.

네추럴 헤어 동향에 영감을 얻어, MIZANI는 그들의 2013년 트랜드 스타일을 “ The Spoken Word”로 이름했다. 시적이고 예술적인 표현을 통 해, MIZANI는 자연주의자들의 끊임없이 변화하는 라이프 스타일을 위해 현재 는 물론, 앞으로도 패션이 될 4가지 창조적인 스타일로 네추럴 스타일을 정복 하였다.

“The Spoken Word” • 자연스러운 대칭 • 창조적인 저항 • 시적 리듬 • 모호한 컬

각 스타일은 자연적인 컬 헤어를 수용하는 그들의 라이프 스타일, 자신감, 그리 고 독특한 자기 개성을 전달한다.

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K-t-K “African American women are not afraid to express themselves when it comes to their hairstyles,” says Sylvia McElrath Nelson, Sr. Educator, MIZANI, “whether they’re rocking their natural tresses or temporary straightening. I personally think it’s all about having choices. It gives women the freedom, control and power to be who they are and to embrace their true textures. It’s a movement that has opened up the conversation for women to talk about color, transitioning, the Big Chop and products usage. It has become socially acceptable. It is truly a movement that I as a professional hair stylist have learned to embrace.”

The natural hair wearer is also very versatile and often changes her hairstyle from time to time, or even day to day. Consumers can go from curly to straight without a chemical commitment or damaging their curl pattern using MIZANI’s Thermasmooth Straightening System. This 4-step thermal straightening system is designed to repair, protect and smooth the hair from the very first step with MIZANI’s exclusive C3 smoothing complex of coconut oil, ceramides and cationic polymers, which provide weightless protection for longlasting, frizz-free, smooth style.

Those transitioning from relaxed to natural can also benefit from the Thermasmooth Straightening System. This process requires a good hair care regimen, the proper tools, and great products. Transitioning hair often has two major concerns: breakage and style management. When one is transitioning, heat styling is often used to keep a uniformed hair texture during the process.

When heat styling, utilize the 4-step Thermasmooth System to support the new growth process utilizing its C3 Smoothing Complex that conditions and protects against thermal stress.

Whether consumers decide to blow out regularly, remain curly, or texturize their hair, with so many opportunities and choices for the natural and relaxed consumer, it is critical to continue to offer them options to allow them to be creative and versatile depending on their lifestyle, mood and occasion.

Conditioning and moisturizing products that work specifically for a certain hair type and provide long term healthy looking results is paramount when choosing products that deliver on their claims. MIZANI, the professional authority for all curl textures, has been a leader in supporting stylists and their clients through their hair journey whether their hair is naturally curly and highly textured, to relaxed or transitioning. MIZANI offers specialized treatments, conditioning, and styling products designed to meet the expanding needs of today’s global beauty.

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OTC Beauty Magazine December 2013

“아프리카계 미국 여성들은 네추럴한 곱슬 머리를 더욱 단단히 하든, 일시적으 로 스트레이트하든 자신의 헤어스타일을 표현하는 것을 두려워하지 않습니다.”

MIZANI의 베테랑 교육자인 Sylvia McElrath Nelson가 말한다. “ 개인적으로 나는 이것이 전적으로 선택의 문제라고 생각합니다. 있는 그대로의 자기 모습을 갖고 그들의 진정한 헤어 텍스쳐를 수용할 수 있도록 여성들에게 자유와 컨트롤, 그리고 힘을 줍니다. 여성들이 컬러와 스타일 전환, Big Chop(흑인 여성들이 머 리를 짧게 잘라 자연적인 곱슬머리를 유지하는 스타일), 그리고 제품 사용에 관한 대화를 열게 된 동향이죠. 사회적으로 받아들여지고 있습니다. 그것은 전문 헤어 스타일리스트로서 내가 받아들이도록 배운 진정한 움직임입니다.”

네추럴 헤어 착용자 또한 매우 다재다능하며 수시로 자신의 헤어 스타 일을 변경한다. 소비자들은 MIZANI의Thermasmooth Straightening System을 사용하면 화학물질을 사용하거나 컬 패턴의 손상없이 컬에서 스트레이트 로 바꿀 수가 있다. 이 4단계 열처리 스트레이트닝 시스템은 코코넛 오일, 세라마 이드 그리고 양이온 중합체가 복합된MIZANI만의 C3 smoothing complex를 사용해서 제일 첫 단계부터 모발을 보수, 보호하고 부드럽게 만들도록 설계되었는 데, 이 3가지 성분들은 지속적이고, 곱슬함을 없애며 부드러운 스타일을 위한 무 중력 보호 기능을 제공한다.

릴렉서를 사용한 헤어에서 네추럴로의 변환은 Thermasmooth Straightening System을 사용함으로써 효능을 얻을 수 있다. 이 과정은 좋 은 헤어 케어 성분과 적절한 도구, 그리고 훌륭한 제품을 필요로 한다. 변환 과정 에 있는 헤어는 종종 2 가지의 큰 문제가 있는데, 그것은 부서짐과 스타일 관리 이다. 모발을 변환할 때, 열 처리 스타일링은 과정 도중 헤어 텍스쳐를 그대로 유 지하기 위해서 사용된다. 열 처리 스타일링을 할 때, 4-step Thermasmooth System을 활용하면 그것의C3 Smoothing Complex가 열처리 스트레스로부 터 모발을 보호함으로써 새로운 성장을 지원하게 된다.

소비자가 정기적으로 드라이를 하든, 컬을 그대로 유지하든, 혹은 모발 에 텍스쳐를 변형하든, 네추럴 헤어나 릴렉서를 사용한 헤어를 위한 수 많은 기회 와 선택들이 있다. 그들의 라이프 스타일, 기분, 그리고 특별한 경우에 따라 다양 하고 창조적으로 선택할 수 있도록 지속적으로 옵션을 제공하는 것이 중요하다. 특정 헤어 타입에 특별히 효능이 있으며 장기적으로 건강한 모발을 제공할 수 있 는 컨디셔닝과 보습 제품이 소비자들의 요구에 부합하는 제품 선택에 매우 중요한 부분이다. 모든 컬 텍스쳐에 관한 전문 업체인MIZANI는 자연적인 컬, 심한 텍스 쳐, 릴렉서 사용한 모발 혹은 변환 과정에 있는 모발까지, 스타일리스트들과 그들 의 고객들을 지원하는데 선두 역할을 해왔다. MIZANI는 현재 글로벌 뷰티의 확대 되는 요구를 충족시킬 수 있게 설계된 전문 트리트먼트, 컨디셔닝 및 스타일링 제 품을 제공한다.

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December 2013 OTC Beauty Magazine

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Urban Call Briefs

by Lafayette Jones

T

he holidays mark the beginning of many joyous

Many black consumers celebrate traditions developed

celebrations that provide a plethora of opportunities for

to acknowledge their culture in America. They may also

business leaders and marketers. Companies can connect

follow the cultural and religious traditions of their land of

with new consumers, including ethnic or multicultural

origin including Africa, Central America, the Caribbean

consumers to increase revenue before the incoming year.

or Latin America. They also like to join in general market

traditions and holidays.

Many consumers have their own religious and cultural

holidays and events they celebrate throughout the year.

Retailers and forward thinking marketers may utilize these

celebrations of ethnic consumers creates the foundation for

holidays and celebrations to connect with these consumers,

an ongoing relationship throughout the year and possibly

who are often ignored by competitors, to diversify their

for years to come. The following is a list of ethnic holidays

target audiences.

celebrated by black consumers throughout the year.

Lafayette Jones

Celebrating and acknowledging important traditions and

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi).

For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceeding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

December 2013 OTC Beauty Magazine

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Urban Call Briefs Name: Emancipation Proclamation Observance: January 1 Purpose: The Emancipation Proclamation was issued during the Civil War by President Abraham Lincoln on January 1, 1863, to grant freedom to four million slaves in rebellious states. Two years later on Feb. 1, 1865, Lincoln signed the 13th Amendment to the U.S. Constitution that abolished slavery in all states of the United States. On April 15, 1865 Lincoln was assassinated by a Confederate sympathizer who was angry at the loss of the Civil War by the South. Lincoln was coined the Great Emancipator by African-Americans.

Traditions/Events: On New Year’s Eve or Freedom’s Eve, watch-night worship and prayer services are held to welcome the New Year with praise and thanksgiving.

Website: www.archives.com

Name: Martin Luther King, Jr. Day Observance: The third Monday of January Purpose: After Dr. King’s assassination in 1968, a campaign was developed to honor his birthday. In 1983, President Ronald Reagan declared Martin Luther King, Jr. Day a federal holiday. It was first observed in 1986. In 1994, Congress initiated King Day of Service to continue his legacy of community commitment. Dr. King was the first African-American to be honored by a federal holiday.

Traditions/Events: Organizations hold parades, brunches, luncheons and formal events to commemorate the life and legacy of Dr. King.

Name: Black History Month Observance: February 1-28 Purpose: Black History Month was founded as Negro History Week by Carter G. Woodson in 1926.

Woodson, an African-American historian, author and journalist, worked to preserve African-American history after he noticed its absence in history books. Negro History Week was first established during the second week of February to celebrate achievements of African-Americans and to honor the birthdays of Abraham Lincoln and Fredrick Douglass. In 1976, the weeklong celebration was expanded to a month-long event.

Traditions/Events: Black history programs and events in schools, churches, universities and museums. Many businesses develop ad campaigns for the month.

Website: www.asalh.org

Name: Easter Observance: Occurs between March 22 and April 25 Purpose: Christian holiday that celebrates the resurrection of Jesus Christ from the dead after being crucified. Easter is a very important religious observation to African-American Christians. Due to a history of oppression and injustice, the resurrection represents hope and endurance for those who are suffering.

Traditions/Events: During this holiday, black families attend church, and gather for feasts.

They also purchase new apparel, beauty and cosmetic products for worship services.

Easter egg hunts and parades are also held.

Website: www.history.com Name: Juneteenth (Freedom Day or Emancipation Day) Observance: June 19th Purpose: Juneteenth originated in Galveston, Texas and commemorates the freedom of all slaves in Confederate states. After the Emancipation Proclamation was issued, Texas remained resistant to the abolition of slavery. On June 18, 1865 federal troops arrived in Texas to enforce the proclamation throughout the state. On June 19, 1865 slaves were read the Emancipation Proclamation. The event is growing in popularity across the U.S.; celebrations may last as long as a week or a month.

Traditions/Events: This holiday is celebrated through parades, events featuring guest speakers, picnics and family gatherings.

Website: www.juneteenth.com 46

OTC Beauty Magazine December 2013

Name: Independence Day (United States) Observance: July 4th Purpose: To celebrate the adoption of the Declaration of Independence by the Continental Congress on July 4, 1776. The declaration declared America’s freedom from Great Britain. Independence Day was first celebrated on July 8, 1776 in Philadelphia where the proclamation was read aloud. Independence Day was not declared a legal holiday until 1941.

Traditions/Events: The day is celebrated with picnics, fireworks, parades, barbecues, concerts and other ceremonies. While it is questioned whether African-Americans should celebrate Independence Day, many choose to celebrate the advancements of black Americans.

Website: www.usa.gov Name: Thanksgiving Observance: Celebrated the fourth Thursday in November Purpose: To express gratitude.

Traditions/Celebrations: This holiday is a time to express gratitude for family and friends and the blessings of food, shelter and clothing. It is also a time to help others who are less fortunate by preparing meals, and filling bags or boxes with goods, often through a church program.

Thanksgiving parades, family gatherings with large feasts with food prepared from recipes that have been handed down through generations are favorite activities.

Website: www.history.com Name: Christmas Observance: December 25 Purpose: Christian holiday that celebrates the birth of Jesus Christ.

Traditions/Celebrations: Many black Americans relate to the birth of Christ because of His humble beginnings and His birth in an animal stable where His parents sought shelter, because, as the Bible tells the story, there was “no room in the inn.” Christ overcame a life of poverty and violence and His story represents triumph and justice to many African-Americans. This is a time for thanksgiving and celebration, attending church services and family gatherings and exchanging gifts with loved ones. Tree lightings and festivals, holiday concerts, Macy’s Christmas Day Parade and worship services are special events during the holiday season.

Website: www.nbc.com/Macys_Parade/index.shtml Name: Kwanzaa Observance: Dec.26-Jan. 1 Purpose: Kwanzaa is a non-religious African-American and Pan-African holiday that honors African heritage and culture. The event is a combination of several African harvest celebrations and humanistic principles focusing on the lives of African-Americans. It was established by Dr. Maulana Karenga, professor and chairman of black studies at California State University in 1966. Its purpose is to help African-Americans reconnect with their African culture and heritage.

Traditions/Celebrations: African-American families sing songs, tell stories, exchange gifts and have large family feasts. Each day a candle is lit on a candleholder called a Kinara, as one of the seven principles of Kwanzaa is read.

Website: www.officialkwanzaawebsite.org December 2013 OTC Beauty Magazine

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Use the bottom portion of this ad as a shelf talker to promote the offer in store to consumers. 광고 지면 밑 부분을 프로모션 안내 지로 사용하시면 됩니다.

Cut Here

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• Tones down brassiness and removes dull yellow.

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December 2013 OTC Beauty Magazine

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Business Tips

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OTC Beauty Magazine December 2013

Does How You Feel about Money Affect Your Wealth?

Best-Selling Business Author Offers 3 Tips for Changing Your Attitude 돈이 당신의 부에 영향을 미치는 것에 대해 어떻게 생각하는가? 베스트 셀링 비즈니스 작가가 제시하는 당신의 태도 변화를 위한 3가지 팁 Although we live in the richest and most advanced society the world has ever known, many of us say we need more money in order to be happy, notes best-selling business book author Doug Vermeeren.

“Even some of those in the top percentile of earners often feel like they don’t have enough money,” says Vermeeren, (www.

DouglasVermeeren.com), an international speaker who consults with celebrities, business executives and professional athletes.

“The math is simple: More money does not equal more happiness. It’s our attitude toward money, not the amount, that influences our happiness the most.”

Happiness researchers Elizabeth Dunn and Michael Norton, professors at the Harvard Business School, recently published research indicating that it’s not money that makes people happy, nor the things people buy with it. Rather, it’s the experiences one has that ultimately account for happiness.

“How you experience your money on a day-to-day basis is what matters,” Vermeeren says. “If the software running in your brain is constantly reinforcing the message, ‘it’s not enough,’ then that is likely how you will see yourself and experience your life – as ‘not enough.’”

비록 우리가 세계 역사상 가장 부유하고 진보된 사회에 살고는 있지만, 많은 이들은 행복을 위해서 우리는 더 많은 돈이 필요하다고 말한다고 베스트 셀링 비즈니스 서적 작가인Doug Vermeeren 는 서술한다. “심지어 돈을 아주 많이 번 사람들 가운데서도 종종 그들은 충분한 돈을 갖고 있지 않다고 느낍니다.” 라고, 유명 인사, 기업가 및 운동 선수들을 컨설팅하는 국제적인 연설가Vermeeren (www.

DouglasVermeeren.com)은 말한다. “대답은 간단 합니다. 더 많은 돈이 더 많은 행복과 일치하지는 않습니다. 우리의 행복에 가장 영향을 미치는 것은 돈에 대한 우리의 태도이지, 돈의 양이 아닙니다.” 행복 지수 연구원인Elizabeth Dunn 과 하버드 비즈니스 스쿨 교수인 Michael Norton은 최근 연구를 발표했는데, 그것은 사람을 행복하게 만드는 것은 돈이 아니라, 그 돈으로 사람들이 구매하는 것이라는 것을 지적하는 연구이다. 무엇보다 행복을 경험해 보는 것이 중요한 것이다.

“당신은 돈이 중요하다는 것을 날마다 얼마나 경험하십니까? “ 라고 Vermeeren이 말한다. “당신의 뇌 속에서 실행되고 있는 소프트웨어가 지속적으로 “충분하지 않다” 라고 메시지를 보낸다면, 당신이 인생에서 어떠한 경험을 하던지, “그것은 충분하지 않다”가 되는 것이죠.”

Vermeeren 은 행복과 관련한 풍요의 3가지 잘못된 생각들을 살펴 보았다.

• 우리는 일정한 양의 부유함을 부여 받는다: 우리가 일정한 양의 부유함을 받을 자격이 있다거나 받을 것이 있다는 생각은 우리가 무엇을 가지고 있든 항상 불행하게 만들 것이다. 우리가 인권을 보호받고 있다고 해서, 복권에 당첨이 거기에 포함되는 것은 아니다. 현실에서, 우리는 풍요의 어떤 액수도 빚으로 받을 것이 없다. 우리의 기본적인 요구를 충족할 수 있다면, 우리 스스로를 행운을 가진 사람으로 간주해야만 한다. 세계에는 그렇지 못한 사람들이 많이 있다. 좀더 많은 사람들이 우리가 현재 가지고 있는 것에 감사해야 할 것이다.

• 노동의 결과는 돈이다: 돈은 목적의 수단일 뿐, 목적 그 자체일 수는 없다.

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Vermeeren reviews the three fallacies of abundance as it relates to happiness: • We are all entitled to a certain amount of wealth: The feeling that we deserve or are owed a certain amount of wealth will always make us unhappy with whatever we have. While we are entitled to certain human rights, those do not include a winning lottery ticket. In reality, we are not owed any amount of abundance and, in fact, should count ourselves lucky if we’re able to meet our basic needs; many in the world are not. More of us, however, would be happier simply appreciating what we have.

• The result of our labors is money: Money is a means to an end, not an end in itself. This can be a challenge to keep in mind since so much of our lives are spent in the pursuit of money. We work and go to school to support ourselves and our families. We see things we want, and we know we need more money for them. Study after study shows, however, that what really makes us happy is what we do and who we do it with, and not how much money we spend.

• We’ll be happiest when we finally reach our goal: We are happiest when we are progressing toward a goal. When we lose sight of our goal, veer off the path toward our goal, and even achieve our goal, we’re less happy. Rather than setting one goal and deciding you will be happy when you meet it, you’ll be most happy if you continually set goals and relish your journey toward them.

이것을 명심하기란 쉬운 일이 아닌데, 우리 인생의 많은 부분이 돈을 추구하는데 소요되기 때문이다. 우리 자신과 가족을 부양하기 위해서 일을 하고 학교를 다닌다. 우리가 원하는 것을 보고, 우리는 그것을 위해서 더 많은 돈이 필요하다는 것을 알게 된다. 그러나 공부를 거듭할수록, 우리를 진정으로 행복하게 하는 것은 우리가 얼만큼의 돈을 쓰느냐가 아니라, 우리가 하는 것, 그리고 누구와 함께 하는 가가 더 중요하다는 것을 알게 된다.

• 마침내 우리의 목표에 도달했을 때 우리는 더욱 행복해질 것이다: 우리는 목표를 향해 전진하고 있을 때 더욱 행복해진다. 목표를 향한 시야를 잃어버리면, 목표를 향한 경로를 바꾸게 되는데, 이 경우에는 심지어 목표를 달성해도, 우리는 덜 행복하게 된다. 오히려 하나의 목표를 설정하고 그것을 만났을 때 당신이 행복해질 것이라는 결정을 내리면, 당신은 그것을 향해 끊임없이 목표를 세우고 당신의 항해를 즐김으로써 더욱 행복해질 것이다.

Doug Vermeeren is an internationally renowned public speaker, author, movie producer and director. His life coaching strategies help those from all walks of

life, with clients including business executives, celebrities, professional athletes and more. Throughout the last decade, Vermeeren has conducted extensive first hand research into the lives of more than 400 of the world’s top contemporary achievers, making him a sought-after commentator on news outlets including ABC, FOX, CNN and more. He has written three titles contributing to Guerilla Marketing, the best-selling business series in publishing, which is included reading in the Harvard Business School. His documentaries include the award-winning film, “The Opus,” which has been published by Random House as a book in 23 countries.

Vermeeren’s latest film, “The Gratitude Experiment,” has received critical acclaim.

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Business Tips

by Marsha Friedman

Business Lessons

I’ve Learned as a Small Business CEO 소규모 CEO로서, 내가 배운 비즈니스 교훈들

I found a fascinating website while trolling around the Internet recently. It’s called Statistic Brain and it has data and rankings on all kinds of topics, from hair loss to consumer spending.

The numbers that caught my eye had to do with start-up business failures. Did you know 25 percent of start-ups strike out within the first year?

Thirty-six go down in the second, and 44 percent in the third. Nearly threequarters of businesses that start in one year will be shuttered 10 years later.

Why? “Incompetence” is the No. 1 reason, according to Statistic Brain. My fun new website cites specific pitfalls including “living too high for the business,” “lack of planning” and – this one’s a doozy – “non-payment of taxes!”

All those numbers made me want to pat myself on the back.

My company is in its 23rd year, which sounds ancient by Statistic Brain’s standards. It hasn’t always been smooth sailing; there was one terrifying year in the wake of 9/11 that we very nearly went belly-up. But I changed course, pulled out of the storm, and emerged much wiser.

Reading the alarming stats on Statistic Brain made me think about what I’ve learned in my two-plus decades of starting and growing a small business. Much of what I know now came from painful experience; something I wouldn’t wish on anyone. So, in the hope of preventing others from learning the hard way, I thought I’d share some of the lessons that have proved most valuable to me.

• Be flexible when building your team. You hired Person A to do Job A, but as you get to know him, you find he has talents and skills better suited to another job – possibly even a job you haven’t identified! Be open to switching things up. Your business will benefit from having the right people in the right jobs, and your employees will be happier and more productive when they’re doing what they’re really good at doing. No one I know enjoys work they find too easy – boring! – or too challenging. You’ll have a great, loyal team if you play to individuals’ strengths.

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나는 최근 인터넷을 검색하던 중 매력적인 웹사이트를 발견했다. Statistic Brain이라는 이름의 사이트인데, 모발 손상부터 소비자 지출까지 모든 종류의 주제에 관한 데이터와 순위를 보유하고 있었다. 내 시선을 멈추게 한 숫자는 신규 사업체의 실패에 관한 것이었다. 신규 사업체의 25%가 첫 해에 실패를 한다는 것을 알고 있는가? 36%가 둘째 해에, 44%가 3년 내에 실패를 한다. 한 해 신규 사업체의 거의 3/4이 10년 후에는 문을 닫게 된다는 것이다. 왜일까? Statistic Brain에 따르면, “무능력”이 첫번째 이유라고 한다. 또한, “비즈니스의 규모에 비한 과소비”, “계획의 부족”, 그리고 이건 아주 특별한 것인데, “ 세금 미납!” 등이라 한다. 이 모든 숫자들은 나에게 칭찬을 해주는 것 같았다. 내 회사는 설립한지 23 년째인데, Statistic Brain의 기준에 따르면 거의 조상과 같은 느낌이 든다. 항상 부드러운 항해였던 것 만은 아니었다. 십중 팔구 거의 파산할 뻔 한 무서운 해도 있었다. 그러나 나는 항로를 변경했고, 폭풍우를 빠져 나와 더욱 현명하게 살아 남았다.

Statistic Brain에서 경고성 통계를 읽음으로 나는 내 작은 비즈니스가 시작되고 성장한 지난 20년 동안의 세월을 통해 배운 것들에 관해 생각해봤다. 지금 내가 알고 있는 것의 많은 것들은 아픈 경험으로부터 나온 것이다. 이러한 것들은 다른 이들이 반복하지 않길 바라는 것들이다. 다른 사람들은 어려움을 통해서 배움을 얻지 않기를 바라는 마음으로, 내게 가장 가치있는 것으로 입증된 몇몇 교훈들을 공유하고자 한다.

• 팀을 구축할 때는 유연성을 가져라. A라는 사람을 A라는 업무를 위해 고용했다, 그러나 당신이 그사람에 관해 점점 더 알아갈수록, 그가 다른 업무에 더 적합한 재능과 능력을 가진 것을 발견하게 된다. 당신이 미쳐 발견하지 못한 다른 업무일 수도 있다. 무엇인가를 바꾸는 것에 있어서 열린 마음을 가져라. 적합한 인재를 적합한 업무에 배치함으로써 당신의 비즈니스에 도움이 될 것이며, 당신의 직원들은 자신이 정말로 잘 할 수 있는 일을 할 때 더욱 즐겁고 생산적이 될 것이다. 내가 아는 어떤 사람들은 자신의 업무가 너무 쉽고 지루하거나, 혹은 너무 도전적인 것을 즐거워하지 않기도 한다. 만일 당신이 개인의 강점을 잘 활용한다면 아주 멋지고 충실한 팀을 만들 수 있을 것이다.

• 당신이 창출하는 것 이상을 지출하지 말라. 얼핏 무뇌아처럼 들릴지도 모른다, 그러나Statistic Brain 통계에 따르면, 지나치게

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Business Tips • Don’t spend more than you make. It may sound like a no-brainer, but based on Statistic Brain’s numbers, far too many people make that deadly mistake. If your product or service isn’t earning enough to pay the bills, it may be time to re-evaluate what you’re offering. Is there a demand for it? Is it a quality product or service? Do you need to cut expenses – even forego taking a salary – to balance the budget while you build up the business?

• If you borrow, invest it in the company. If you’re going to draw a salary from that money, don’t be tempted to take more than you absolutely need to survive. If your lifestyle is a little uncomfortable, you will be far more motivated to do whatever it takes to make your business thrive.

• Don’t allow marketing to fall by the wayside. One of the most important components of any business plan is its marketing strategy. Too often, people don’t think that through with the same rigor they tackle concerns like projected cash flow and long-term goals. Or, they do put thought and effort into planning for market research, promotion and positioning – and then never follow through.

Marketing is the engine that drives your business; it’s what generates the leads that become the sales, which sets the rest of your company’s machinery in motion. Without it, you can’t sustain and grow your customer base. Marketing is multi-pronged. It includes branding and positioning your business to distinguish it from your competitors. When things are going well, don’t make the mistake of deciding, “I don’t need to market any more!”

Those are a just a few of the many lessons I’ve learned starting a business from scratch. While it can be very rewarding, it can also be frightening! I’ve often said the No. 1 virtue any entrepreneur needs is courage.

Finally, surround yourself with great people and treat them, and your customers, with genuine caring. You’ll be surprised by the number of problems that can solve.

많은 인원은 치명적인 실수를 만들 수 있다. 만일 당신의 제품이나 서비스가 지출 비용을 감당할 만큼의 소득을 올릴 수 없다면, 당신이 제공하고 있는 것에 대해 재평가를 해보아야 할 때인 것이다. 그것에 대한 수요가 있는가? 품질이 좋은 제품 혹은 서비스인가? 비즈니스가 자리를 잡을 때까지는 예산의 균형을 맞추기 위해서 비용 절감을 해야 하는가 - 심지어 월급도 포기해야할지도?

• 빌린다면, 회사에 투자하라. 만일 회사 예산에서 월급을 가져갈 것이라면, 절대적으로 생존에 필요한 금액 이상에 유혹되지 말라. 당신의 생활이 약간은 불편할 때, 당신이 비즈니스를 성공시킬 수 있는 것이라면 무엇이든 훨씬 더 동기 부여를 갖게 될 것이다.

• 마케팅을 제쳐두지 말라. 모든 사업 계획에서 가장 중요한 구성 요소 중 하나는 마케팅 전략이다. 너무도 자주, 사람들은 예상 현금 유동이나 장기적인 목표와 같은 문제들과 씨름할 때와 같은 엄격함으로 마케팅을 생각하지는 않는다. 또는 마켓 조사, 판촉 및 위치에 관한 계획들을 위한 생각과 노력만을 갖는다. 그러나 결코 이행하지 않는다.

마케팅은 당신의 비즈니스를 달리게 하는 엔진이다. 그것은 회사의 다른 조직들이 움직이게 해주는 판매를 올릴 수 있도록 리드하게 해준다. 마케팅이 없이는, 당신은 고객 기반을 유지하거나 확장시킬 수 없다. 마케팅은 여러 형태이다. 당신의 경쟁사들과 차별될 수 있도록 브랜드와 회사의 위치를 정하는 것 또한 포함이 된다. 모든 일들이 순탄히 진행될 때, “더이상 마케팅은 필요없어!”라는 결정적인 실수를 하지 말아라. 지금까지의 것들은 내가 사업을 시작하여 여기저기 부딪히고 긁혀가면서 배운 많은 교훈들 중 단지 몇 가지에 불과하다. 아주 큰 보상으로 돌아올 수도 있지만, 또한 무서운 것이 될 수도 있다. 나는 종종 기업이 필요한 제 1의 미덕은 용기라고 말한다.

끝으로, 멋진 사람들 사이에서 그들과 당신의 고객들을 진정한 배려심을 갖고 대해라. 문제들이 하나씩 해결되어 지는 것에 놀라게 될 것이다.

Marsha Friedman is a 23-year veteran of the public relations industry. She is the CEO of EMSI Public Relations (www.emsincorporated.com), a national firm

that provides PR strategy and publicity services to businesses, professional firms, entertainers and authors. Marsha is the author of “Celebritize Yourself” and she can also be heard weekly on her Blog Talk Radio Show, EMSI’s PR Insider every Thursday at 3:00 PM EST. Follow her on Twitter: @marshafriedman.

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OTC Beauty Magazine July 2012

King of Locs

The New

by Cyrus Jackson

s l a r u t a N

T

he natural hair care consumer is one of the most complex consumers in the business. In the history of ethnic hair, we have never seen such a time of consumer product knowledge and influence. Women and men that have cast aside the chemical not only read the labels, but they research ingredients and even produce their own products right in the comfort of their cozy kitchens.

Now that the natural hair category has grown from a small shelf space into a full length aisle, there is an overabundance of products to choose from.

Though there are many choices the consumer has not changed. They are not just looking for the jazzy label and will not fall for the flash in a bottle.

They will turn their products over to check for hair health ingredients.

This is true for the OTC as well as the chain retailer. So while we produce more products that the natural hair care aisle can handle, we should take stock in the dynamics of the selective consumer—the new naturals.

When I started out in the business I based my formulations on the premise that healthy hair comes from quality products. I also started out as a kitchen chemist. After working in the hair care sector for several years, I became fascinated with the true depth and scope of product development. I for one encourage this new natural renaissance. I spend many days just visiting stores and browsing, taking in consumer behavior.

I recall a conversation I had with several female customers in a popular health food store. The ladies all had beautifully flowing natural tresses in all the different styles of the natural hair spectrum. From the afro to the loc, they carefully inspected the hair care section and then filled their carts with exotic ingredients from the grocery section. I asked them about their hair care purchases and all of them told me that they go to the hair care aisle and look at the concepts, but then they go and purchase the base ingredients to take home and create personal hair products of their

own. I found this curious as there are so many choices in natural hair care.

Surely, one of the many products on the shelf would meet their needs, particularly my brands. After speaking with these women for a while, something became quite clear: the women are part of the new natural nation. They trust what they can make and the quality and beauty of their tresses proved that they knew hair. This is a truly different dynamic than what we have seen in the average hair care consumer over the past decade or so. The new natural is knowledgeable and selective and we must manufacture and stock products that they know without a doubt are pure and safe to use.

I have been keeping an eye on the industry statistics and many product markets are flat in sales. This is surely true in the ethnic sector.

Though the economy is in full recovery we are seeing a leveling and in some cases a decline in hair care sales overall. Historically, the health and beauty industry booms, even in a poor market. I am not sure what that says about society, but the premise is that no matter what their economic status, everybody is going to make sure that they look good. If you take a look at the sales versus the economy today you will see that this trend has truly changed. The natural hair category has done more than just grow, it has exploded. So, why the slight shift in sales? Could it be the influence of the new natural? If someone is more confortable making products in their kitchen to use on their natural hair, what does this say about the product selection that they are presented with? I have always been a supporter of quality for the consumer. It is the only way to go and this new influence on the industry speaks to how powerful the consumer’s pull is. So as we enter a new year, for manufacturers, marketers and retailers alike, let’s all keep a firm eye on the new naturals.

Cyrus Jackson has had a successful career in the hair care industry for over 30 years including sales, marketing and product development with companies such as World of Curl, D-Orum Products and Leisure Curl. Jackson is the owner and president of Professional Products Unlimited, Inc. makers of one of the first complete products lines in the industry for the care and maintenance of natural ethnic hair types, Jamaican Mango & Lime. Jackson’s continued development and promotions of quality products for natural ethnic beauty has made him the self proclaimed King of Locs.

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Feature

by Celine

When to Throw Out Your Beauty Products H

ow can you tell if your beauty products are still fresh to use? With food, you can tell it is ready for the bin when it rots and smells.

With skin care and cosmetics, it’s a little bit harder to determine.

Depending on the product, when it is untouched and unexposed to air, it can last for up to three years. But as a general rule, any product—especially natural and organic products—will start to lose its effectiveness after 1 and 1/2 years or so on the shelves.

Cosmetics are even more sensitive to environmental factors where product deterioration is even more rapid. Bacteria, mold and yeast will start growing immediately from the first time you start using the makeup product.

To help you figure out when all your beauty products are ready for the disposable bin and how to keep your products in tip-top condition for longer use, we go to a few experts with their tips and advice on proper skin care and cosmetic use. We asked two beauty consultants—Valarie Elmore (Lushes Beauty Spa Director) and Jodie Horman (Home Smart Beauty Editor).

When to toss out your skin care and cosmetic products Tip 1: If it smells throw it out. Like food, when the product begins to smell bad, it is a sign that the product is rotting and it’s time for the waste disposal.

Tip 2: When the product starts to separate (solids at the bottom/fluids at the top), it’s time to throw it away.

Tip 3: When you develop allergies. With any product, whether new or old, if you start getting rashes and itchy patches, then it’s time for the bin.

How to prolong your skin care and cosmetic products Tip 1: Keep your hands away. Your hands are covered with germs and bacteria, when you touch the beauty products with your hands, you are transferring the germs over and gradually they multiply until it becomes a bacteria farm; a free-radical magnet and wreak havoc on your skin rather than help [it],” she says.

Tip 2: Keep the air way. Air can kill the product by drying it out and increase the chance of bacteria from growing. Keep lids air tight and preferably use a product with a pump action so you won’t need to be opening and closing the lid as often.

Tip 3: Keep it away from the bathroom. Steam and moisture from the bathroom is the perfect environment for the nasty bacteria and yeast to develop. Having products in the bathroom can slash the shelf life of the product in half.

Products that last for up to three years • Body lotions - They can last a long time provided you keep the products air tight.

• Perfumes - Alcohol is the perfect preservative and perfumes, if kept air tight in a bottle, can last for even 4 – 5 years.

Products that last for up to two Years • Shampoo and conditioner • Hairstyling products • Body cleansers and soap bars More on this subject can be found online at www.greenorganics.com. au/organic-natural-skin-care-products/when-to-throw-out-yourbeauty-products/.

Celine writes beauty and skin care articles for Green Organics Beauty - an organic beauty website. Go to www.greenorganics.com.au to find more exclusive skin care tips and secrets.

Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/skin-care-articles/when-to-throw-out-your-beauty-products-5295114.html 64

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Manufacturer

Profile

Motions Hair Care

제조사 프로필

OTC Beauty Magazine (OTC): What’s new with the brand?

Motions: Motions has been growing its offerings for natural hair and last year conducted a survey, which found one in four African American women with natural hair would like to straight style their hair, but only if their curl pattern would not be comprised. Using this insight, we launched our newest product in May of this year—Motions® Straight Finish™ Heat Styled System—an innovative, 3‐step product line that with the help of heat styling tools allows women with natural hair textures to go from curly to straight and back again, without compromising their curls. The system is non-permanent so after just one wash, hair returns to its original curly pattern and texture. This is an attractive proposition for women with natural hair as it takes the fear out of straight styling. Now women with natural hair have additional styling options and greater versatility without having to compromise the health or integrity of their natural curls.

OTC 뷰티 매거진 (OTC ) : 브랜드 신제품은 무엇입니까?

Motions: Motions은 네추럴 헤어를 위한 제품을 제공하며 성장해 왔으며 지난해 실시한 조사를 통해서, 아프리카계 미국 여성들의 1/4 이 자신의 네추럴 헤어 컬 패턴이 손상되지 않는다면 스트레이트 스타일로 바꾸기를 원한다는 것을 알게되었습니다. 이러한 통계를 이용하여, 우리는 올해 5월 신제품을 출시했습니다. - Motions®

Straight Finish Heat Styled System 은 혁신적인 3 단계 제품 라인으로 열처리 스타일링 기구가 네추럴 헤어의 여성들이 컬에서 스트레이트로, 또 반대로도 컬의 손상 없이 스타일을 만들 수 있게 도와줍니다. 시스템은 영구적인 것이 아니라서 머리를 감으면 바로 원래 자신의 컬 형태와 모발로 돌아가게 됩니다. 이 제품은 네추럴 헤어를 가진 여성들이 아무런 염려없이 스트레이트 스타일을 만들 수 있는 매력적인 제안이죠. 이제 네추럴 헤어의 여성들은 모발을 건강하고도 네추럴 컬의 손상없이 또 하나의 스타일링 옵션과 큰 다양성을 갖게 되었습니다.

OTC: Can you describe your average consumer?

Motions: Born in the salon over 20 years ago, our products cater to a woman looking for affordable, salon-quality hair care. The Motions consumer is a multi-cultural woman, with multi-textured hair. Her hair is her signature and she aims to maintain an outward appearance that mirrors her inner confidence and beauty. Our consumer’s hair is not just natural, or relaxed—the style can fall 66

OTC Beauty Magazine December 2013

OTC: 귀사의 일반 소비자들에 관해 설명 부탁드립니다.

Motions: 20년 전 미용실로 시작해서, 저희 제품들은 저렴하면서도 살롱 품질의 헤어 케어를 찾는 여성들의 취향을 맞춥니다. Motions의 소비자들은 다양한 질감의 모발을 가진 다문화 여성들입니다. 그들의 모발은 그들의 특징이며, 그들은 내면의

This year Motions Hair Care is celebrating its 20-year anniversary. Motions has an incredibly long and rich heritage, which began in the salon. The brand originally launched as a professional line and eventually evolved into an affordable and effective, at-home range of cleansing, conditioning and styling products for multi-textured hair—ranging from an at-home relaxer system to a complete line of products for naturally curly hair textures.

올해로Motions Hair Care가 20주년을 맞았다. 미용실로 처음 시작한Motions 는 믿기지 않을만큼 길고 풍부한 역사를 가지고 있다. 브랜드는 원래 전문가용 라인으로 시작하여 마침내 저렴하고 효과적인 가정용 클렌징, 컨디셔닝, 스타일링 제품들로 발전했다. 이 제품들은 가정용 릴렉서 시스템부터 선천적인 곱슬머리를 위한 전제품 라인까지 다양한 모발을 위한 제품들로 구성된다.

Ursula Stephen

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Manufacturer Profile anywhere on the spectrum and we strive to provide products and resources to help her maintain her signature style, no matter what the texture OTC: What are your consumer’s hair concerns?

Motions:Motions offers a wide range of products to address the needs of all women with textured hair. We do find that many women with textured hair are looking for products that address dryness and breakage, but still have great styling benefits. Motions is dedicated to offering great products with ingredients that offer such benefits—our Oil Sheen Conditioning Spray is packed with Sweet Almond Oil which has conditioning properties.

Additionally, Coconut & Avocado Oil as well as Shea Butter run through our products for natural textures, ensuring that the end style is achieved and that hair health is never compromised.

자신감과 아름다움을 반영하는 외적인 모습을 유지하는 것을 목표로합니다. 저희 소비자들의 모발은 단지 네추럴이나 릴렉서를 사용한 것만이 아닙니다. - 스타일은 스펙트럼 어디서도 찾을 수 있으며 우리는 어떤 질감의 모발이든 그녀들의 특징적인 스타일을 유지하는데 도움이 되는 제품과 재료를 제공하려 노력합니다. .

OTC: 귀사의 소비자들이 갖고 있는 헤어 관심사는 무엇입니까?

Motions: Motions는 텍스쳐 헤어를 가진 모든 여성들의 요구를 충족하는 다양한 범위의 제품들을 제공합니다. 우리는 텍스쳐 헤어를 가진 많은 여성들이 모발의 건조함과 손상에 관한 염려를 충족시키면서도 멋진 스타일링 효과를 얻을 수 있는 제품들을 찾는다는 것을 알고 있습니다. Motions는 그러한 효능을 제공할 수 있는 성분이 함유된 훌륭한 제품들을 제공하기 위해 최선을 다하고 있습니다. -저희의Oil Sheen Conditioning Spray는 컨디셔닝 특성이

OTC: How do you market your products? Is there a digital presence?

Motions:We are very focused on product benefits and what the formulations will offer for specific hair textures. Women with multi-textured hair have very specific hair needs and pay close attention to what product formulations have to offer, more so even than the general market. Key benefits like moisturization,

있는 스윗 아몬드 오일로 만들어졌습니다. 또한, 코코넛 & 아보카도 오일 뿐 아니라 시어 버터까지 제품들에 함유되어 있어 네추럴한 텍스쳐의 모발이 최종 스타일을 완성하고 모발 건강을 손상하지 않도록 합니다.

OTC : 제품 마케팅을 어떻게 하십니까? 디지털 방식의 마케팅이 있는지요?

Motions: 저희는 제품의 효능과 특정 헤어 텍스쳐에 제공하게 될 성분에 아주 많이 중점을 두고 있습니다. 다양한 텍스쳐의 모발을 가진 여성들은 헤어에 관한 아주 구체적인 요구 사항을 갖고 있으며 어떤 제품의 성분이 제공되어야 하는지에, 심지어 일반적인 시장보다 더 많은 관심을 기울입니다. 보습, 모발 부서짐 방지 및 성장과 같은 주요 효과는 저희 소비자들에게는 아주 중요한

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요소이므로, 우리의 제품과 존재성에 관한 메세지가 매장에서 잘 전달되고 있는지 확인해야 합니다. 또한 저희 웹사이트에서도 저희가 제공하는 제품들을 주요 품목별로 세분화해서 보실 수가 있습니다. “ 모발의 힘과 손상 방지” 섹션에서는 Deep Penetrating

Treatment, “스타일, 광택, 질감” 섹션에서는 Hold & Shine Styling Spray, “보습” 섹션에서는 Oil Moisturizer Hair Lotion을 보실 수가 있습니다.

anti-breakage and growth are really important factors for our consumer and we need to ensure that our products and presence in-store communicate these messages. Even on our website you can see our product offerings broken out into key categories. You’ll find our Deep Penetrating Treatment in the “Strength & AntiBreakage” section, Hold & Shine Styling Spray within the “Style, Shine, Texture” section and Oil Moisturizer Hair Lotion under “Moisturization.”

Digital/online and social media are particularly important as women of color are fully engaged and somewhat ahead of the game in terms of their presence and engagement online. Our successful social media pages—Motions Hair on Facebook, Instagram and Twitter—prove that our consumers seek us online and we are pleased to be there for them and continue and grow our digital presence.

They are looking for resources and forums where they can absorb and share information on the latest products, tools and hair tips. For our latest launch, we developed an online program centered around #Curly2Straight transformations with a series of Twitter parties to generate conversation among our consumers.

Co-hosted by hair experts and enthusiasts like Motions Global Ambassador Ursula Stephen, natural hair vlogger Taren Guy, and Lexi Felder from LexiWithTheCurls, they helped dispel the many myths associated with straight styling natural hair.

Additionally, we work with Ursula Stephen, a professional, celebrity hair stylist, who provides additional resources and a way for us to communicate with our consumer and lend credible, professional advice on how to achieve gorgeous hair and which products to use in the process. You can find Ursula’s presence on our social media channels, our brand website, advertising campaigns and more. We find her to be another vital asset to our communication with our consumers.

디지털/온라인 및 소셜 미디어가 유색 피부를 가진 여성들에

관해서는 특히 중요한데요, 이들은 온라인 상에서의 존재와 참여도가 어떤 면에서는 앞서 있기 때문이죠. 저희의 성공적인 소셜 미디어 페이지 - Facebook과 Instagram, 그리고 Twitter에서의 Motions Hair 는 고객들이 온라인 상에서 우리를 찾을 수 있다는 뜻이며 우리는 이것에 자부심을 느낄 뿐 아니라 앞으로도 지속적으로 디지털 상에서도 존재감을 키워갈 것입니다. 그들은 최신 제품, 기구 및 헤어 팁에 관한 정보를 흡수하고 공유할 수 있는 리소스 및 포럼을 찾고 있습니다. 가장 최근 출시한 제품을 위해서, 저희는 고객들간의 대화를 생성할 수 있는 트위터 파티의 일련으로Curly2Straight라는 온라인 프로그램을 개발했습니다. Motions Global홍보대사인Ursula Stephen, 네추럴 헤어 블로거인Taren Guy, LexiWithTheCurls의Lexi Felder와 같은 헤어 전문가와 열성적인 지지자들이 진행을 하게 되는데요, 그들은 네추럴 헤어의 스트레이트 스타일링과 관련해 떠도는 많은 얘기들에 관한 바른 정보를 제공하는 것을 도왔습니다. 또한, 유명 인사의 헤어 스타일리스트인 전문가Ursula 와 공동 작업을 하는데요, 열성적인 지지자들이 저희의 고객들과 소통할 수 있는 추가적인 리소스와 방법을 제공할 뿐 아니라, 어떤 제품을 사용하면 멋진 헤어스타일을 창출할 수 있는지에 관한 신뢰할 수 있는 전문가적 조언을 제공합니다. 소셜 미디어 채널에서Ursula 의 페이지와 저희 브랜드 웹사이트, 광고 캠페인 등 많은 리소스를 찾으실 수 있습니다. 저희는 그녀가 고객과의 커뮤니케이션을 위한 저희의 중요한 자산임을 알고 있습니다.

Company Name: Motions Hair Care (a Unilever brand) Address: 700 Sylvan Ave, Englewood Cliffs, NJ 07632 Website: www.motionshair.com Year in Business: 20

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by Tony Bae

전문가가 되어야 합니다!

Beauty En.v • Raleigh, NC 어떤 분야의 전문가라 하면, 기본적인 상식은 물론, 분야 전반에 걸친 지식을 습득하고 있어야 하며, 분야의 트랜드 를 파악하여 뒤쳐지지 않도록 끊임없이 공부하고 노력하 는 사람을 일컫는 말일 것이다. 미용사 자격증을 한번 땄 다고 해서, 현재의 유행을 알지 못하고 단순히 예전의 기 술만을 가지고 있다고 해서는 전문가라 칭할 수 없을 것이 다. 그저 기술자일 뿐인 것이다. 전문가가 되기 위해서는, 일단, 그 분야에 많은 관심을 가지고 있어야 함은 물론, 많 은 시간도 투자해야 한다. 이는 그 일에 대한 열정이 없이 는 꾸준하기가 힘들다. 뚜렷한 목표가 있던지, 아니면 그 일을 진심으로 즐기지 않으면 지쳐서 떨어져 나가기 일수 이다. 3년에서 5년정도 같은 직업에 종사하게 되면 매너 리즘에 빠져 나태해 지는 경우가 종종 있다. 이 역시 초반 에 가졌던 열정이 식었기 때문인 경우가 대부분일 것이다. 분야를 막론하고, 결국엔 꾸준함을 가지고 끝까지 가는 자 가 승리를 하게 되는 것이 현실이다. 이번에 OTC 뷰티 매 거진은 Raleigh, North Carolina 에 위치한 Beauty En.V 의 김재민 사장과 인터뷰를 하였다. 김사장은 젊은 나이답 게 패기가 넘쳤으며, 온통 일에 대한 생각으로 가득 차 있 음이 한눈에도 보였다. 인터뷰 내내, 그의 일에 대한 가치 관과 지식을 거침없이 뿜어내는 모습을 보고, ‘열정’ 이란 이런 것이구나 라는 생각을 절로 하게 만들었다. 김사장 과의 인터뷰를 통해서 그의 열정을 함께 느껴보도록 하자.

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OTC Beauty Magazine December 2013

확실한 고객층을 정하고, 이를 겨냥한 스토어환경을 만들어야 합니다. 김사장은 지난 2005년에 도미하여, 미국 도착 2개월 만에 지인의 소개로 뷰티일을 시작하였다고 한다. 다른 이민자 들에 비해 미국생활이 짧다면 짧을 수도 있지만, 그는 모 든 미국생활을 뷰티 업계에서 종사하며 이젠 어엿한 뷰티 전문인이 되어 있었다. “뷰티 서플라이 스토어에서 7년동 안 일을 하며 뷰티에 관한 전반적인 일들을 배웠습니다. 그 뒤로, 결혼을 하면서 장인이 하던 스토어로 옮기게 되 었고, 지금의 세 번째 스토어를 작년에 오픈하게 되었습니 다” 라는 김사장은, 2012년 9월에 개장한 9,000 sq ft 규 모의 현재 스토어에 자신의 뷰티 지식을 집대성하였다며, 스토어 인테리어부터 제품의 디스플레이까지 하나하나 정 성을 들였다고 한다. “저희 스토어가 위치해 있는 지역은 중산층이 거주하는 지역이어서, 실내 장식을 고급스럽게 하고, 고품질 의 서 비스를 제공하 여 구 매력이 있 는 고객들

을 겨냥하고 있습니다”. 실제로 스토어에 들어가면, 고급 스런 바닥재와 밝은 조명, 그리고 각을 맞춰 디스플레이 한 제품들로 인해, 흡사 고급 백화점에 와있는 느낌을 주 고 있었다. 김사장은 자신이 겨냥해야 하는 고객층을 정확 히 설정하고, 그들을 맞이할 준비를 철저히 하고 있었다. 스토어내의 쇼핑환경이 고객들의 마음을 바꿀 수 있습니다. “스토어의 환경만으로도 손님들의 마음을 바꿀 수 있습 니다. 예를 들어 깨끗한 공중화장실을 가면 더욱 깨끗하 게 사용하게 되는 것처럼 스토어가 잘 정리돼 있으면, 손 님들도 제품들을 좀더 조심스럽게 다루게 됩니다. 그리고 절도도 줄어들게 됩니다” 라는 김사장은, 깨끗한 스토어 환경이 고객들에게 신뢰도를 높이는 아주 중요한 요소라 고 한다. “주머니 사정이 넉넉한 소비자들은, 가격보다는 쇼핑환경에 따라 제품 구매여부가 결정됩니다” 라는 김사 장은, 직원들의 용모상태부터, 스토어 청결도, 제품 진열 상태, 직원들의 제품에 대한 지식, 직원들의 고객 대응 기 술 등이 규합되어야 고객들의 지갑이 열리고, 제품을 반 품할 확률이 줄어든다고 한다. 김사장은 “제품을 판매할 때, 제품에 대한 설명을 충분히 해주어 제품과 스토어의 신뢰를 고객에게 심어주는 것이 중요합니다” 라고 덧붙였 다. 또한, 김사장은 스토어의 외관뿐만 아니라, 고객들에 게 신뢰를 주기 위해 제품에 관한 지식을 많이 쌓는 것도 굉장히 중요하다고 강조 하였다. “직원들에게 제품에 대 한 지식과 세일방식 트레이닝을 잘 하면, 브랜드 의존도 가 낮아지고, 고객들에게 휘둘리지 않을 수 있습니다. 이 러한 기술이 판매에 상당한 영향을 끼치게 됩니다” 라며, 다음과 같은 예를 들었다. “손님들이 구입한 헤어 제품이 관리부실로 인해 상해서 오는 경우가 종종 있습니다” 그 런 경우를 대비해 헤어 케어 제품에 관해 공부를 많이 해 뒀다는 김사장은, “착용하고 있는 헤어 제품에 불만을 가 지고 온 손님들에게 현재 착용하고 있는 제품을 어떻게 복 구시키고, 앞으로 어떻게 관리를 하는지를 알려주면서 관 련 제품들을 소개해 주면, 불만을 가지고 제품 교환이나 환불을 하러 왔던 손님들이 반대로 관리 제품들을 구매해 서 나가는 경우로 바뀌게 됩니다” 라고 한다. 고급스러운 스토어 환경에 직원들의 전문성까지 더해진다면, 스토어 를 방문한 고객들이 빈손으로 스토어를 나가는 경우가 별 로 없을 것 같다는 생각이 들었다.

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Retailer Profile

재고관리의 중요성은 아무리 강조해도 지나치지 않습니다 재고 관리에 대해 김사장은, “매장 안에 있는 재고로 장 사를 해야 합니다. 예전에는 창고에 물건을 쌓아놓고 장 사를 하였는데, 그것은 자칫 자금 회전을 가로막는 요소 가 될 수 있습니다. 이를 유지하려면 선반의 디스플레이 가 중요합니다. 한 줄에 6개를 디스플레이 한다고 볼 때, 잘 팔리는 제품은 2 ~ 3 줄 까지 할당하여 제품을 선반 에 12개 ~ 18개를 진열하는 것입니다. 물론, 잘 판매가 되지 않는 제품은 한 줄만을 배당해야겠지요” 라고 한 다. 스토어의 규모에 맞게 제품을 구매하여, 모든 제품 을 고객들에게 선보이는 것이 중요하다고 김사장은 말 한다. 그리고, 평소에 재고관리를 철저히 하여, 중복된 구매를 피하고, 움직임이 더딘 제품들은 과감하게 세일 을 하여 빠른 시간 내에 처리를 하는 것 또한 중요하다 고 한다. 물론, 제품을 대량으로 구매했을 때, 간혹 도매 상에서 할인을 해주는 경우가 있지만, 그 제품을 모두 소 진하기까지 걸리는 시간과 자금 회전율을 계산해 볼 때, 과연 그것이 옳은 것인지 에는 의문이 생긴다. 효과적인 제품 디스플레이도 중요한 판매 요소 중 하나 입니다 앞서 말한 바와 같이, Beauty En.V 스토어에 들어서면, 고급 백화점을 연상시키는 분위기가 연출되어 있다. 김 사장은, “스토어 내의 모든 제품들을 깨끗하게 정돈한 것은 물론, 고객들의 동선까지 생각하여 제품을 배치하 였습니다. 처음 저희 스토어를 방문한 고객일지라도, 본 인이 찾는 제품을 쉽게 찾을 수 있도록 편리하게 디스플 레이를 하였습니다” 라고 한다. 브랜드 별로 제품을 정 리해 놓고, 별도로 카테고리 별로도 제품을 진열하여 고 객들이 손쉽게 원하는 제품을 찾을 수 있다고 한다. 그리 고 입구 쪽에는 모든 고객들이 알만한 제품들을 구비해 놔 고객들에게 친숙함을 줘, 쇼핑욕구를 상승시키는 효 과를 주었다고 한다. 김사장은, 스토어내의 제품들을 소 비자들의 입맛에 맞게 다양하게 구비하는 것도 판매를 상승시키는 중요한 요소라고 한다. “가격 세분화가 중요 합니다. 고객을 물고기에 비유하여 봤을 때, 그물 코가 크면 작은 고기들은 다 놓치게 됩니다. 다시 말해서, 고 객들이 생각한 예산에서 그들이 원하는 제품을 찾을 수 72

OTC Beauty Magazine December 2013

없다면, 결국 빈손으로 스토어를 나가는 경우가 생기게 되는 것입니다. 고객들이 선택할 수 있는 가격대를 세분 화 시키면 고객들 본인의 주머니 사정에 따라 제품을 선 택할 수 있습니다”. 어떠한 제품에 얼마를 소비할 것인 가는 고객 한 사람, 한 사람이 모두 다른 생각을 가지고 있어, 이를 가늠하기란 쉬운 일이 아닌 것이다. 따라서 그 들의 입맛에 맞춰 제품을 구비해 놓고 고객 본인들이 알아서 선택할 수 있는 환경을 만들어준다는 것은 또 하 나의 고객 서비스가 아닐까 싶다. 요즘은 지역의 동 업종 스토어뿐만 아니라 우후죽순처 럼 생겨나고 있는 인터넷 스토어와의 경쟁도 나날이 치 열해지고 있는 상황이다. “인터넷 스토어는 현저히 낮은 가격으로 고객들을 공략하고 있습니다. 그들과 가격경 쟁을 할 수는 없습니다. 그렇다면 인터넷 스토어를 상대 로 경쟁력을 갖출 수 있는 것은 고객 서비스 밖에 없습니 다” 라는 김사장은, 지역내의 동 업종 스토어와의 경쟁 도 별 다를 바가 없다고 한다. “매출을 끌어올리기 위해 가격을 조정하는 것은 자살행위 입니다. 그 보다는 스토 어의 총체적인 분위기와 서비스의 질을 끌어올릴 생각을 해야 할 것입니다” 라는 김사장은 가격으로만 경쟁을 하 려는 스토어들을 안타깝게 생각 한다고 한다. 현재, 전국 적으로 뷰티 업계에서 앓고 있는 고질적인 병은, 무분별 한 가격 경쟁이라는 것을 우리는 너무 잘 알고 있다. 김 사장의 말처럼, 서비스 질을 개선시키고, 스토어 환경을 개선시키는 것과 같은 질적 향상에 더욱 많은 시간을 할 애하는 그런 분위기가 빨리 만들어지길 바랄 뿐이다. 마 지막으로 취미가 무엇이냐는 질문에 “없습니다. 현재는 스토어 경영에 모든 것을 올인 하였습니다” 라고 김사장 은 대답하였다. 혹자들은 너무 일에만 몰두하는 것이 안 타깝다고 말할지 모르겠지만, 김사장한테는 일을 통한 성취감이 그의 취미활동이고, 기쁨일 수도 있다. 아니, 김사장은 이 일을 즐기고 있는 것이 분명했다. 그러한 즐 김이 바로 ‘열정’으로 표출되는 것이었다. 그러한 열정 으로 계속 정진해 나간다면, 그의 성공은 생각보다 훨씬 가까이 있을 것이라는 확신을 해본다.

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CLIPPER TIPS

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The Andis Co. has released a cordless clipper that covers the majority of the clipper cutting needs of most professionals. The Supra 120 Ion™ is a rotary motor, adjustable blade, cordless clipper powered by a lithium ion battery. The industry will be changed by this tool that combines light weight, strong power, easily obtained various cutting lengths, and consistent power—all with the freedom from a cord.

The rotary motor empowers this clipper to cut through both wet and dry hair. Most rotary motor clippers are detachable blade clippers, which require huge investments in additional blade sets needed to operate these tools. The Supra 120 is an adjustable blade clipper with a rotary motor, which makes this clipper unique in the marketplace.

Also the adjustable blade allows this clipper to easily cut various hair lengths with the flick of a finger. The switch that controls the length of hair the clipper leaves behind is strategically placed on the back of the clipper blade. The placement of this switch is smartly located where a clipper cutter would naturally place their finger. And because the switch and housing grip combine to make a complete ergonomic package, this tool stands out from other clippers.

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OTC Beauty Magazine December 2013

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Therapy Trends The Year of Blurred Lines Just as controversial as the popular song launched this year was the blurred product lines launched this year. Traditional products were re-launched to accommodate changing demographics. Natural products previously limited to the twist and loc crowd were repositioned to attract millions of mixed race consumers. The natural look now expands from a range of braids and afros to wavy, loosely curled multiethnic styling. Anti-aging products were targeted to younger consumers. Sun care products were used for everyday protection. Key hair care ingredients like Shea butter and olive oil have become the backbone of skin care.

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OTC Beauty Magazine December 2013

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TONSORIAL TIMES

Put Your Guard Up

There are many professional products available to barbers and stylists, but none as more important than clipper blade guards.

There are three major clipper brands manufacturing guards commonly used in the industry, Oster, Andis “Purple” Magnetic guards, and Wahl. Then you have clipper combs known as “Red Guards” or the “Speed-O-Guide” combs manufactured by Spilo Worldwide based in Los Angeles, CA.

All clippers typically use either detachable blades or guide combs (guards) and it is quite common for a patron or client to ask a barber or stylist for a haircut length using a clipper guard number like, “Give me a number two (2) on the sides.” Each company’s clipper blade or guard number isn’t always the same length as another company’s number. So many times you will find that barbers will have multiple brand guards on their back bar for use in the creation of the type of cut or style desired by a client. The caveat here is that the barber is now able to determine which guard and blade combination will work best to eliminate lines of demarcation and improve the overall finish and look of the haircut.

Barbering clippers usually have adjustable length settings on the permanent blade guard, and have removable “length guards” which allow the user to cut the hair to a uniform short length quickly and easily. This improves the speed to create the look and contributes to barbers increased profits in the shop.

There is slight variation in the exact length of a guard from one maker to the next, but they are generally standardized.

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The following is the size chart for Speed-O-Guide clipper guards used by many barbers: Speed-O-Guide Guard - Length #000 - 1/32” #00 - 1/16” #0 - 3/16” #0A - 5/16” #1 - 7/16” #1A - 9/16” #2 - 11/16” #3-1” NEW

Dwayne Thompson, aka “The Barber Ambassador,” is the CEO of The Fade Club LLC, a marketing and promotions company designed to grow the barbering industry through education and brand management.

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OTC Beauty Magazine December 2013

from

OTC Beauty Magazine

by Haley McNeal

World Natural Hair Health and Beauty Show

Taliah Waajid presents the 2013 Fall edition

E

ach year just as the leaves begin to change and Fall places a chill in the air, Taliah Waajid brings the second yearly

installment of the World Natural Hair, Health and Beauty Show to Atlanta. Attracting crowds of curious customers, as well as new and returning exhibiting manufacturers, the show held on October 12-13 was once again a successful hit. Whether show attendees came to discover the latest innovations and trends in the industry, browse new products, or simply take in the entertainment the event had to offer, they left content and ready to fiercely face the world.

In addition to the show floor which boasted over 100

exhibitors selling beauty products, the show also featured attractions such as educational workshops, Da Poets Corner, on-stage performances, the Wellness Way Pavilion, Book Nook, a Children’s Corner and unmatched fashion adorning the venue. This truly presented visitors of all ages and interests with something that spoke to them. Around every corner laid an opportunity to tap into their artistic, playful, beautiful, adventurous, fearless and healthy sides.

In the upcoming new year, Taliah Waajid Natural Hair

Care Products has many great things in store. The company plans to crown the new 2014 World’s Top Natural Hair Model on February 8 at the Renaissance Atlanta Waverly Hotel and Convention Center.

(Tickets are on sale now.) Additionally, their Spring Show is already slated to attract fashionistas from all around to the Georgia International Convention Center in College Park April 26-27. Mark your calendar now!

It was also happily announced that the World Natural

Health, Beauty and Hair Expo is coming to New York City in 2014!

The company is taking Times Square by storm as the largest and most influential natural hair show ever plans to take place July 19-20 at the Times Square Marriott Marquis. Characteristically providing the best in exhibitors, workshops and entertainment, the show is sure to please. Learn more at www.nychealthandbeautyexpo.com.

Go online at www.naturalhair.org to find out about Taliah

Waajid Natural Hair Products, the show, and much more.

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World Natural Hair Show Fall 2013

Taliah Waajid poses for a quick photo with OTC Beauty Magazine editor, Haley McNeal.

Tiffany Sellars of RA Cosmetics

Keenan Zeno, designer of Zeneaux menswear, speaks with OTC editor Haley McNeal and a Taliah Waajid representative about his clothing line and his participation in the show.

Gentlemen at the Obia Natural Haircare booth wear their pride for being Natural on their shirts.

A customer is helped at The Damn Salon booth.

Visitors fill a busy show floor aisle.

An up-close look as visitors are consulted and have their makeup done at one of the show booths.

Ebonee Clark and Carmen work at the Creme of Nature booth. The pink box held tiny cupcakes which were given out for participation/followers on social media outlets. Getting digital!

A show attendee has her hair done at the Colomer booth, using Creme of Nature products

Motorized farm animals were one of the attractions popular among younger visitors, with help from volunteers.

World Natural Hair Show attendees of all ages had a blast and exhibited contagious joy.

A hair stylist at the Basic Hair Care System booth shows how to use their products effectively.

Colomer representatives were easy to spot in their hot pink shirts, supporting Breast Cancer Awareness.

The crowds explored the show floor, eager to find great deals on the hottest products of the season.

December 2013 OTC Beauty Magazine

Photos Š R. Craig Wood

A couple friendly, familiar faces found at the show.

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ShowReport

A stylist for SoftSheen-Carson styles a participant’s hair using their popular products.

(Left to right) Candace and Bernadette of Curls

A Soft-Sheen-Carson model.

Seeing as the show was held in October, a New Beginnings Hair Studio model flaunts a Breast Cancer Awareness hairstyle in support of the cause.

A few of the beautiful You Be-Natural models at the Luster Products booth

Sandy Johnson holds up a hair color product at the Reshma Femme booth.

An interesting view of Love My Baby products at the Professional Products booth.

A vast collection of artistic earrings adorn the P3 Jewelry booth.

A full Wellness Way aisle

Manufacturer booths all over the show floor were helpful and friendly to guests.

Tanishia Savage smiles holding a couple popular 3 Sisters of Nature products at a Professional Products booth.

Kayla Wade and her friend were a few of the eager volunteers who helped at the show.

The Renew Hair and Skin Center booth offered solutions for hair thinning and loss.

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Photos Š R. Craig Wood

Luster Products was one of the many booths holding hair demonstrations.

The Loc Soc booth featured hair accessories in a rainbow of colors and unique designs.

A busy Jane Carter Solutions booth

Tia Hurd of Eden Body Works straightens products, waiting on visitors to arrive at their booth.

The Zuresh booth.

Grande’ Beauty, a poet from Columbus, GA, performs at Da Poet’s Corner.

The American Cancer Society is making great strides in their fight against cancer!

The beautiful ladies of Universal Beauty Products.

(Left to right) Jade Briggs, Sonja Mair, and Jazmin Briggs pose behind the Advanced Beauty, Inc. booth.

The AFAM Concepts booth

Taliah Waajid Natural Hair Care Products offered numerous show attendees the opportunity to have their hair styled.

An up-close look at the speaker for the hair styling performances at the Taliah Waajid Natural Hair Care Products booth.

Another hair demonstration found on the show floor

A crowd stops among the maze of product booths, all full of great beauty finds, to watch a demonstration.

Robin Burke of M&M Products

These young men stand ready to greet visitors at the BioCare Labs booth.

December 2013 OTC Beauty Magazine

Photos © R. Craig Wood

World Natural Hair Show Fall 2013

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SpecialAwards

Awards 2013 M ost C reati v e A D B est N ew A d v ertiser

B est C o v er

Motions 92

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Andis

Brock Beauty

most mar k etable A D

Inspired Beauty Brands

B est A ll - A round A d v ertiser

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SpecialAwards

E ric D ow

J M P roducts / M urray ’ s

A

S trength of N ature

AA

U ni v ersal B eauty

A

P rocter & G amble D ere k L ee

AAA

H elen of T roy

B eautiful C ollections

AA

Top Broker Rep 94

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Top All Around Vendor

AAA

Top All Around Brand

Awards Tae H. Jhin

2013

C reme of N ature A rgan P erfect E dges

AA

O K A Y 1 0 0 % C astor O il

A Walt W inslow

A M ichael J effreys

AA

D ar k and L o v ely – A u N atural é

AAA L et ’ s J am

AAA Via A rgan E dge G el

S usan D elucia

A

Best Selling Product

AAA

Top Vendor Rep

B a B yliss M ira C url

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StaffPicks Saying that 2013 was an exciting year would be an understatement. From new product lines, trends and innovations to thrilling tradeshows and events, the beauty industry truly never rests. In this celebratory year-end issue, the staff of OTC Beauty Magazine has gathered a few of their favorite picks for this special section. Take a look and see what products you would like to offer your customers both this holiday season and throughout the New Year.

Clarifying Skin Care

Puppy Perfection

All year long we spend time worrying about our looks and hair care, but what about our pets’? When it came to our precious pooches we turned to John Paul Pet’s Tearless Shampoo. It is gentle and safe to use when washing both their faces and bodies. Now if we could get our pets to like bath time, we’d be all set. Without a doubt this shampoo, part of the line of “pet care with a salon pedigree” will help with that. www.johnpaulpet.com

Can’t go Wrong with Wahl

Throughout the year the men on our staff seem to be surrounded by products made with women in mind—certain hair and skin care products, cosmetics, nail polishes, etc.—but this product’s just for them. A tried-and-true favorite of many, Wahl continues to produce winning products, and following suit they added the Cordless Designer™ clipper to their collection. The professional Model 8591 clipper is packaged with 8 cutting guides, a recharging transformer, styling comb, oil, cleaning brush, operating instructions and a blade guard. What more could you want? www.wahl.com

Especially during the winter months it can be a challenge to keep skin clean and clear without over drying. Makari has solved this problem with their Clarifying Exfoliating Soap. Ideal for rough, dry, discolored, uneven, hard and scaly skin, it brightens, evens, shines and softens supple skin. It also boasts healing qualities, which is our favorite part. The soap can be used on the face and body for all-over pampering. www.makari.com

Superior Straigthening

Long Lasting Curls

Every girl knows that the most important attribute to any stunning hairstyle is that it stays in place throughout the day and night. The BaBylissPRO™ MiraCurl™ Hair Spray did not let us down as it provides long-lasting control and finish with a strong hold. And we can’t forget that its humidity-resistant formula holds in curls with definition, body and shine. It is ideal for use with the MiraCurl™ Professional Curl Machine. www.miracurlpro.com 98

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Vanities of women everywhere are adorned with hair straighteners, and ours is no different. Specifically, we have found that the 1” Professional Titanium Straightening Iron from Gold ‘N Hot is one of our favorites.

With the capability to heat up to 450 degrees, this lightweight tool is great for all hair types. Titanium technology seals in conditioning for silky, soft hair while preventing split ends and reducing frizz. www.BelsonProducts.com

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업계소식 가주 협회 가주 뷰티서플라이 협회(약칭 CBSDA, 회장 김진문)는 지난 11월25일(월요일) Gardena,CA 장수장에서 2013년 마지막 정 기이사회를 가졌다. 이날 이사 회에서는 지난 10월이사회에 서 제10대 신임회장으로 선출된 Scott홍 이사의 회장인준이 있었 고 새로운 임원진이 구성되어 오 는 12월8일 개최되는 정기총회 에서 인준을 받게 된다. 또한 올해 새로 구성된 장학위원회에서 심사를 거쳐 협회정회원 자녀3명 을 장학생으로 선발하였고, 오는 정기총회에서 미용학교 장학생과 더불어 장학금과 증서를 수여 하게 된다. 한편 가주 협회는 12월8일(일요일) 오후 5:30 Garden Suite Hotel 에서 2013년 정기 총회 및 송년회를 가질 예정이다.

SC 미소협 SC 미소협은 지난 2013년 10월 27 일 일요일 오후 7시 Eastern Buffet 에서 협회 10월 정기모임을 개최하 였다. 이날 모임은 간단한 회장님의 안부 인사말로 시작하여 NFBS 총회 장직을 역임한 이 종칠 회장의 부고 소식과 본 협회 정회원 K Discount Beauty(Marion-SC) 박 사장의 부고 소식을 전하였다. 그리고 본 협회 지 역에 최근 새로운 스토어들이 여럿 오 픈한 것에 대한 염려와 그 에 대한 대 책이 필요하다고 판단하여, 참석한 모든 정회원들은 사우스 케롤라이나 지역 안의 도시들을 대, 중, 소 도시로 구분(흑인 인구 비례 대)하여 5, 10, 15 마일에 1 스토어로 새 어칸우트(헤어 도매 상) 오픈에 대한 규정을 두기로 결정하였다. 한편, 협회는 오는 12월 8일 오후 7시에 애틀랜타에 있는 Luxor 에서 송년회를 갖기로 하였다.

조지아 협회 조지아 협회는 지난 11월 3일 스톤마운틴에서 야유회겸 걷기대회 행사를 가졌다. 김일홍 협회장 은 “우리 모두가 어렵고 힘든 경기 속에서 지친 몸과 마음을 조금이라도 풀어버리는 유익한 시간 이 된 것을 기쁘게 생각한다”며 협회는 앞으로도 회원들의 건강을 위한 행사를 자주 가질 것 이 라고 하였다. 또한, 협회는 오는 12월15일에 열리는 정기총회 및 송년회 밤 행사에 회원들의 많 은 참여를 부탁하였다.

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IndustryNews IndustryNews Creme of Nature Creates the First 100% Plant-Derived* Straightening Creme with Active Natural Oils

Infused with natural avocado, coconut and olive oil, this breakthrough formula provides a new, healthier way to relax your hair and provides 90% less breakage than traditional relaxers** Leading hair care manufacturer Creme of Nature will launch Straight from Eden, a brand new relaxer system that utilizes a straightening creme that is 100% derived* from plants to make chemical straightening gentler on hair for better management with less dryness, damage and hair breakage. The product will be in stores December 2013.

Unlike traditional relaxers, Straight from Eden utilizes two activators—one liquid and the other a creme booster—that play a critical role in performance.

Once combined, the pH rises to effectively straighten the hair with a less damaging effect. “We have clinically proven that natural oils in the relaxer creme are alive and present at the point of activation,” said Shawn Tollerson, Colomer Beauty Brands Vice President of Marketing. This is the moment when the true benefits of coconut, avocado and olive oils penetrate the cuticle of the hair shaft for maximum benefit.”

Straight from Eden’s proprietary formula does not contain the drying and synthetic ingredients typically found in traditional relaxers. There is no lye, petrolatums, propylene glycol, formaldehyde, sulfates, parabens, mineral oil or alcohol. It uses the power of coconut to restore strength and protect hair from damage, avocado to fortify hair and promote overall hair healthiness, and olive oil to hydrate the strands and infuse necessary moisture.

“Consumers who relax their hair love their styles and the manageability it provides, but they have been searching for a healthier, less damaging option,” said Tollerson. “After four years of research and 104

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development, we found a way to provide consumers with the straightening performance they demand, while also allowing the natural oils to penetrate the hair during the relaxer process. This is unprecedented.”

Straight from Eden comes in two formulations: Hair Type A for fine, wavy, delicate hair looking to reduce frizz and improve manageability and Hair Type B for normal to thick hair. Both plant-derived hair care systems contain 100% plant-derived* straightening creme, two activators, hydrating neutralizing shampoo, conditioning treatment, and repairing oil.

Straight from Eden will retail for $7.99 - $11.99 in December 2013 at mass market stores and fine beauty supply stores nationwide. For more information, please visit: www.StraightFromEden.com. * un-activated straightening creme/some ingredients chemically modified ** Creme of Nature Straight from Eden Relaxer System reduces breakage vs. traditional no-lye relaxer and neutralizing shampoo.

About the Colomer Beauty Brands: Colomer Beauty Brands is the manufacturer of Creme of Nature®, Fabulaxer®, Lottabody®, and Roux®. In addition to Colomer’s headquarters in Spain, the global corporation has facilities in the U.S., Italy, South Africa, Mexico and Ireland. Colomer Beauty Brands is headquartered in Jacksonville, Florida. For more information on Colomer’s family of products, visit www.thecolomergroup.com.

IndustryNews

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IndustryNews Team Spilo Supports Breast Cancer Awareness and Research Spilo Worldwide was well represented at the First Annual We Love You Mommy 5K held at Long Beach State University in Long Beach, Calif. The team’s participation resulted in a generous donation being made to this worthy cause.

The We Love You Mommy Foundation is a communitybased non-profit organization committed to the elimination of cancer through education and services that provide

access to diagnostic testing to the underserved. For more information, go to www.weloveyoumommy.org.

Spilo Worldwide is a leading manufacturer, importer and international master distributor serving the professional beauty industry for over 70 years. For further information, call 800-347-7456 or visit www.spilo.com.

Andis Strong, Beard Gone “Fear the Beard” fever peaked when the Boston Red Sox won the World Series in October and signaled the end of the beard growth that unified the team all season long. Andis gifted the Red Sox with SlimLine2™ trimmers to keep their winning beards groomed and baseball barber Monster99, aka Angel Lucas, had his cordless Andis clipper on hand as he tended to pitcher Clay Buchholz’s beard.

“Since Clay’s beard was long, I used the cordless Supra 120 Ion™ clipper to take the length down before using the SlimLine2 trimmer to clean it up,” says Lucas, a mobile barber who cuts hair wherever his clients need him. “For the series, I carried a few extra batteries with me - it’s a lot easier without the cord. The Supra’s my buddy, I take him wherever I go.”

< Celebrity barber Angel Lucas shaves off pitcher Clay Buchholz’s beard shortly after the Red Sox cinch the title.

Carrying on the Spilo Halloween Tradition Spilo Worldwide celebrated Halloween 2013 like they have been for the past 20+ years with the annual costume parade, pumpkin contest and a scrumptious lunch. Prizes were awarded for top three costumes and pumpkins, and as usual the Spilo team went all out! From the Cotton Candy Queen to the Cat in the Hat, the costumes were both creative and inspiring. We can’t wait to carry on the Spilo Halloween tradition next year!

Spilo Worldwide is a leading manufacturer, importer and international master distributor serving the professional beauty industry for over 70 years. Visit www.spilo.com.

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IndustryNews

Burton Scheff Memorial

Beauty industry pioneer Burton Scheff, CEO of the Burmax Company, passed away on Friday, November 1 at the age of 77. Burt started working in the family business “The Burmax Brush Company” when he was in high school.

He continued working while going to NYU as a business major. Shortly after graduation his dad passed away and Burt took over running the company at the young age of 22.

Burt’s vision for Burmax was to be the Hardware Store for beauty supplies. Just like a hardware store carries every possible size screw or nail, his company would carry a full selection of beauty supplies from small items like bobby pins to large furniture items. In 1958, he ran the business out of a small, two-room office in New York City. Now Burmax resides in a 110,000 square foot warehouse on Long Island. Burt solely ran and grew the company for over 40 years, creating a one-stop shopping experience for customers with thousands of beauty supply items to choose from.

Not only did he set into motion the term “master

distributor,” but he has helped a countless number of people to build up their businesses as well. The business was his first love, his continued passion, and he came to work every day. He shared his wealth of knowledge with employees, vendors, and customers alike. Both of his children, Steven and Deborah have had the privilege of working with Burt for many years now. Steven Scheff, President of Burmax, has worked with his father for 25 years. Deborah Goldschmid, Vice President, has worked at Burmax for the past 11 years.

He will be remembered as one of the most knowledgeable, well-respected people in the industry, with an unequaled reputation for honesty and integrity, both in business and his personal life.

Burton Scheff is survived by his wife Frances, his two children, and three grandchildren. The family is requesting any donations made in his honor to go to one of the following charities: City Meals on Wheels (citymeals.org) or to Long Island Cares (LICares.com).

Unilever Agrees to Sell Three Brands Unilever has signed an agreement for the sale of its Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature for an undisclosed amount. The sale excludes TCB’s business in Africa.

Kees Kruythoff, president of Unilever North America, said: “Soft & Beautiful, TCB and Pro-Line Comb-Thru are each terrific brands with a long legacy in the ethnic hair care category. These brands are part of one of the fastest growing categories in the personal care sector and we believe their potential can now be more fully realised with Strength of Nature.”

Mario de la Guardia, Strength of Nature CEO, added: “We are extremely pleased to add these great brands to our expanding portfolio.

Soft & Beautiful, Soft & Beautiful Botanicals, TCB and Pro-Line CombThru are brands with strong consumer following, high awareness and a long tradition of serving their consumers. We are excited about their potential, and strongly believe they each provide an excellent foundation for expanded innovation and product improvement.”

The transaction is expected to close in early December.

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ShowCalendar Ad Index American International ������19, 75 Inspired Beauty Brands �������81, 99 Procter & Gamble �������������Insert, 57 www.aiibeauty.com www.inspiredbeauty.com www.pg.com

December 16-17 Western Buying Conference Las Vegas, NV www.WesternBuyingConference.com

20-21 17th Beauty Expo USA Hair & Beauty Supply Trade Show 2014 Las Vegas, NV www.beautyexpousa.com

25-27 International Salon and Spa Expo (ISSE) Long Beach, CA www.probeauty.org/isselb

Andis Co. �������������������������IFC, 1, 49 JBS Beauty Club �������������������20, 76 www.andis.com JBS Hair ��������������������� 32, 48, 60, 61 Belson ������������������������������������������27 www.jbshair.com www.belsonproducts.com JF Labs/AFAM ���������� Poster, 63, 89 Bonfi Natural/Wet-n-Wavy ������56 www.jflabs.com www.wetnwavy.com Jinny Corp. ��������������������������������103 Brock Beauty, Inc. ��������������������111 www.jinny.com www.brockbeauty.com KAB Brands, LLC �����������������������79 Colomer USA �����������Cover, 42, 43 www.aphogee.com www.cremeofnature.com L’Oreal Technique �����������������������91 Conair ������������������������������������������21 www.lorealtechnique.com www.conair.com Latin Beauty ������������������������������101 Continental Consumer Products �������������������25 Liquid Gold Bonding/Lloneau Products ���������������������������������������37 Dream World, Inc. ���� 14, 15, 26, 62 www.liquidgoldbonding.com DRM-JPC ������������������������������97, BC M&M Products ������������������������ 3, 90 www.mmproducts.net Ecoco, Inc. �����������������������������65, 77 www.ecocoinc.com Miss Jessie’s..................................31 www.missjessies.com Fantasia Ind. ���������������������������������9 www.fantasiahaircare.com Mitchell Group ����������������������������41 www.mitchellbrands.com Fisk Industries �������������������������������2 www.dandrdirect.com nuNAAT ��������������������������������������11 www.nunaat.com Helen of Troy ���������������������������� IBC www.hotus.com ORS ����������������������������������������������13 www.orshaircare.com Imperial Dax ���������������������������������5 www.imperialdax.com Oster Prof. Products ��������������������7 www.osterpro.com

Professional Beauty Supply ���������23 www.lavatechtlc.com Professional Products Unlimited ������������������� 33, 58, 74, 109 rastagroup.com Queen Helene ��������������������������������52 www.queenhelene.com RA Cosmetics ��������������������������80, 88 www.racosmetics.com Refinery Hotel �����������������������������105 www.refineryhotelnewyork.com Reshma Distributors, LLC �����������53 www.reshmafemme.com Royal & Langnickel ��������������������8, 76 www.royalbrush.com SMSi-Urban Call Marketing, Inc. �44 www.segmentedmarketing.com Smooth Care �������������������������������100 Spilo Worldwide ����������������������������36 www.spilo.com Starlet International ���������������������96 Taliah Waajid/Black Earth Products...............................83 www.naturalhair.org Western Buying Conference ����������������������������� Insert www.westernbuyingconference.com

Xtreme Beauty POS Unlimited ���������������������������82 International ����������������������������28, 29 www.posunlimited.com www.xbi.co

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Reader Feedback Let your voice be heard! In this segment OTC Beauty Magazine wants

to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it through email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

1. What tricks do you use to help move products from your shelves when they are nearing expiration?

1. 제품들이 수명을 다해갈 때, 그러한 제품들을 판매하는 특별한 방법이 있으십까??_____________________________________ ______________________________________________________________________________________

______________________________________________________________________________________ 2. If you had to choose one product that did the best or was most successful in 2013, what would it be? Why do you think it sold so well? 2. 2013년

최고의 제품 혹은 가장 성공적인 제품을 선택해야한다면, 당신이 생각하는 것은

무엇입니까? 어떤 이유로 잘 팔렸다고 생각하나 요?___________________________________________________

______________________________________________________________________________________ ______________________________________________________________________________________ 3. What are you most looking forward to in the new year? Are you planning to make any renovations or big changes in your store?

3.새해에 당신이 가장 기대하는 것은 무엇입니까? 매장의 보수나 어떤 큰 변화를 계획 중입

니까? ______________________________________________________________________________

__________________________________________________________________________________ _________________________________________________________________________________

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _______________________________ Store Name (스토어 이름) _____________________ State (주) _________________________________ 110

OTC Beauty Magazine December 2013

Mail this form to: OTC Beauty Magazine, Attn: Editorial Dept.

3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

보내실곳:

OTC Beauty Magazine, Attn: Editorial Dept.

3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

September 2013 OTC Beauty Magazine

59

Hot Tools

®

1” Insta-Curl EZ Styler

Now your

customers can find the way to “absolutely fabulous curls” easily thanks to Helen of Troy’s new 1” InstaCurl EZ Styler. The unique split barrel design makes quick, easy curls possible.

With three heat settings, this curling iron truly works for all hair types: thick, coarse textured hair; waxy, medium textured hair; and fine, thin or fragile hair. The tool also boasts “Gets Hot...

Stays Hot®” performance with Pulse Technology® that enables fast heat-up and instant heat recovery. It maintains precise temperatures for uninterrupted heat throughout the styling process.

What about those rushed mornings where your customers hurry out the door and aren’t sure if they unplugged the iron or not? No worries! The EZ Styler utilizes 2-hour auto shut-off for ease-ofmind. www.hottools.com

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OTC Beauty Magazine December 2013