How should you sell it?
This monthโs focus is...
Saying โGoodbyeโ to 2012! Saying โgoodbyeโ is not an easy thing to do, yet it is often needful and even necessary. The end of the year is a time where we face an inevitable farewell while moving into the New Year, and there are lessons to take from the past 11 months that can make your business stronger in 2013.
What do you think is the most important thing for store owners to remember when heading into the New Year? Is there anything in particular you would recommend them adding into their plans for 2013; perhaps a trend you see emerging? โI think any store owner should take stock of his and her inventory and make a business decision on what is selling and what is not, discontinue the non selling items and make more room for good selling and profitable items. In our industry retailers keep too many slow items on their shelves and need to adapt this retail chain philosophy: if they are not getting the turns, either cut back on space allocation or just discontinue.โ Leo Alba, Sales Manager Beauty Consultants Group www.BeautyConsultantsGroup.com
โOne of the hottest on-going trends has been the eye category. Stores need to have a wide variety of products dedicated to this category. Tinting, lengthening and curling the eyelashes will continue to grow in the professional industry. And do not forget the brows. Tinting, shaping and even lightening the brows are vital for that flawless polished look.โ
Lena Campbell, Owner Innovative Beauty Products, LLC www.godefroybeauty.com If you have input youโd like to share regarding this question, send an email to hmcneal@otcbeautymagazine.com. Your response could be featured in the January issue! 24
OTC Beauty Magazine December 2012