August 2022 | $6.00
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THE BEST IN CHILDREN’S HAIR CARE The Underdog Effect 5 Ways to Overcome and Win
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OTC Beauty Magazine August 2022
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OTC Beauty Magazine August 2022
1
August 2022
c ont en t s
In Eve ry Issu e
8
38
Make It Easy
Back-to-School Tools
EDITOR’S LETTER
10
EXPERT ADVICE
Enhancing The Customer Experience
51
COUPONS
40
12
MARKETPLACE Hair Care
INDUSTRY NEWS
58
SHOW CALENDAR
30
URBAN CALL BRIEFS
60
READER FEEDBACK
34
TOP FIVE
Children’s Hair Care Products
36
OTC BOOK CLUB
Bold Questions: Business Strategy Edition
2
CLIPPER TIPS
OTC Beauty Magazine August 2022
66
AD INDEX
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www.jinny.com OTC Beauty Magazine August 2022
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August 2022
c ont en t s
BUSINESS TIPS
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26
FEATURE
Four Best Practices For A Hybrid Meeting By By Lisa Apolinski, CMC When the pandemic hit, the shift to virtual meetings was a blessing. Employees could still continue to work. Colleagues were able to collaborate. Conferences and training could still happen. And virtual connection was better than no connection at all.
Why Non-Recruiters Are The Best Recruiters You Have
50
PRODUCT SPOTLIGHT ECO STYLE
20
The Underdog Effect: 5 Ways to Overcome and Win
By Darren LaCroix What’s your favorite underdog story? Why did you root for them? Whether it is a small company up against a big company or dynasty sports team against the Bad News Bears, you know the stories.
56
BEAUTY AMBASSADOR The Power of Peace
KNOWLEDGE TO KNOW ON THE COVER
24
The Best in Children’s Hair Care By Dr. Shanessa Fenner Summer weather can be absolutely beautiful. While the warmer temperatures are great for summer fun, heat can have a detrimental effect on the hair. Check out some tips you can share with your customers about the importance of protecting their hair during the hot summer months.
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OTC Beauty Magazine August 2022
Shine ’n Jam® has partnered with internationally recognized braider, Stasha Harris, owner of Magic Fingers Studio in Brooklyn, NY, to create Shine n Jam® Magic Fingers™ for Braiders. The line is formulated to condition and strengthen the hair, prevent flyaways, and allow for longer lasting styles.
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OTC Beauty Magazine August 2022
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ALL CURLS ARE
BEAUTIFUL CURLS
CEO: Ann Jhin Editor: Allyson Leak
L E T U S ST Y L E Y O U R I G H T !
Art Director: Sam Choi Advertising Manager: Candace Smith Arabic Translator: Laura Albast Columnists: Lafayette Jones Contributors: Dr. Shanessa Fenner, Lisa Apolinski, Darren LaCroix, Jeremy Eskenazi
HYDRATING & LIGHTWEIGHT FORMULAS REVITALIZE DAMAGED HAIR
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Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.
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ALL-DAY SOFT HOLD RESIDUE-FREE OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.
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OTC Beauty Magazine August 2022
OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 Tel: 678-805-3291 Fax: 678-805-3292
OTC Beauty Magazine August 2022
7
EDITOR’S LETTER
Make It Easy
B
ack-to-school shopping is in full swing. Whether your customers shop in-store or online, the key is to make it as easy as possible for them. According to The National Retail Federation (NRF), back-to-school spending is expected to total $36.9 billion this year, so it’s essential to be prepared
and amp up your back-to-school marketing strategy. One way to get started is to ensure you have bright window displays that attract shoppers as they prepare for the school year. As you greet customers, you could also mention discounts and show them where back-to-school items are located. Creating a back-to-school area with school-themed merchandise arrangements labeled clearly, organized, and color coordinated, would also be a nice touch. In that area, you could offer a school beauty bundle. Bundled products make it easy for customers who may be in a rush or looking for a discount. Boost sales by ensuring your website is mobile-friendly. More people are shopping online because it’s convenient and time efficient. Enabling the abandoned shopping cart feature on your site, making sure your call-to-action buttons are compelling, and optimizing images to load quickly, can help your customers shop easily. Check out “Enhancing The Customer Experience” on page 10 and our OTC Book Club Bold Questions: Business Strategy Edition on page 35 for more ideas. Our August issue focuses on Kid’s hair care products and accessories. For hair accessory inspiration, check out what Dream World offers in our MarketPlace on page 12 and “The Best in Children’s Hair Care” on page 24 for hair collections and products. I hope you have a successful back-to-school season and that you treat yourself to something nice for all of your hard work.
Allyson Leak EDITOR
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OTC Beauty Magazine August 2022
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OTC Beauty Magazine August 2022
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EXPERT ADVICE
Enhancing The Customer Experience but what about customer role-
after you close the store one
playing? It’s important to put
day as a way to put yourself
yourself in the shoes of your
in the customers shoes to see
customer so that you can gain
what could be improved in the
some perspective about their
shopping experience.
shopping experience.
Step #4 Step #1
Show Time
Create a Customer Profile
The day of, get your little note
This is who you are going to
card with your reminders
pretend to be for 20 minutes.
and go outside of the store.
Create a fake name, age, and
Get into your acting role and
add how many children this
enter your store as the pretend
person has and write it on a
customer. Do your best to stay
small notecard.
in character while you walk around collecting items and
Step #2 Create a Shopping List Create a reason why this
I
person would want to come in
it’s ok to laugh, too. This is meant for learning but it can also help lighten the energy at the end of a long day.
your store for back to school
magine a busy mother
labels so it’s easy to find things?
shopping. The more specific
who has four kids. She
When you make life easier
you are with this part the better.
is preparing for back
for your customers, they will
These will be the items you will
Take Notes
to school. When she
continue to come back time
search for.
Designate one person to take
comes into your store
after time.
an hour before you close, she may have a full list of things to get. How easy is it for her to shop in your store? Are things marked clearly? Are the aisles marked with numbers and
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asking questions. Remember,
You’ve probably heard of role-playing when someone is practicing the art of acting or possibly even preparing and practicing for a job interview,
OTC Beauty Magazine August 2022
Step #5
notes afterwards and document
Step #3 Inform Your Employees Tell your employees that you are going to do a customer roleplaying activity for 20 minutes
everyone’s thoughts about how the customer role playing went.
OTC Beauty Magazine August 2022
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MARKETPLACE
Hair Care
The focus for many shoppers these days is healthy hair and hair care. Making yourself and your employees knowledgable about products, accessories, and tools that prevent hair damage will make your store stand out in the mind of your customer.
Edge Gel The ORS Olive Oil Girls Fly-Away Taming Edge Gel offers the perfect hold that controls those pesky flyaways around the hairline and nape with a soft hold. It also moisturizes the hair and protects the tresses from styling damage.
Relaxer When permanent straight hair is the goal, the Smooth Care Olive Oil Kids No-Lye Relaxer is your best bet. Formulated with shea butter and coconut and olive oils, this relaxer will leave tresses silky, soft and healthy straight hair.
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OTC Beauty Magazine August 2022
Kid’s Bonnet Little girls need to protect their hair at night, just like their mothers. That’s why it’s great to have the Dreamworld Products Kid’s Wide Band Bonnet.
Hair accessories can be a form of creative expression for children. Colorful barrets, hair clips, headbands, and scrunchies are great options to have in a variety of colors for your back to school shoppers. When it comes to childrens hair accessories, color coordinating when merchandising may help make the shopping experience easier for your customers.
OTC Beauty Magazine August 2022
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The right kind of hair brush is essential when doing a childs hair. You can show your customers you care by offering a variety of detangling brushes that will reduce hair breakage and make hair styling easier to do.
Detangler Comb The Dream World Detangler Comb is perfect for combing hair with ease and flow because of its concave teeth.
Anti-Static Detangler Brush If thick, juicy curls are the goal, shoppers will love the Curls B Enviable Creamy Curl Gel. Formulated with marshmallow root, this innovative gel can condition the tresses and provide medium hold without the unnecessary crunchiness.
The Dream World Flexible Detangler Brush
Great whether your customer’s hair is short or long and can help remove tangles. It is great for various hair types and can be used on wet and dry hair. It also features an ergonomic design and a non-slip rubber grip.
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OTC Beauty Magazine August 2022
OTC Beauty Magazine August 2022
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4 BUSINESS TIPS BY LISA APOLINSKI, CMC
When the pandemic hit, the shift to virtual meetings was a blessing. Employees could still continue to work.
Colleagues were able to collaborate. Conferences and training could still happen. And virtual connection was better than no connection at all.
But the surge of virtual meetings was not without issues.
According to a recent survey, since the start of the
BEST PRACTICES FOR A HYBRID MEETING
How To Get The Best Of Both Worlds
pandemic 50 percent of employees have one to three
hours of virtual meetings per week. And while complaints were frequent
on the amount of time lost starting a meeting due to technical difficulties,
still a little over half of employees prefer virtual meetings, while just under half prefer in person ones.
Perhaps due to the availability of online meetings, this survey also found that from 2020 to 2021, the number of meetings attended by workers has gone up nearly 13 percent.
a hybrid meeting would seem like the perfect combination. The trick, however, is to plan on combining these two modes of engagement to have the best outcome rather than a happy (or not so happy) accident. Here are four tips to get the right combo from the start.
1. Incorporating Virtual Participants In Unique Ways The idea of combining virtual and in person does dictate which meeting venue leads and which venue is folded into the mix. Simply putting up a large screen on the side of the conference or meeting would be akin to having people call in on a conference line. Instead, use a moderator both
With an even split between wanting in person and virtual meetings, and
on the platform and at the in person location to keep virtual attendees
with workers spread further across the country (and world), creating
engaged. Have several monitors located around the room as well as several
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OTC Beauty Magazine August 2022
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OTC Beauty Magazine August 2022
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camera angles, so the virtual audience can be immersed in the physical
both virtual and in person audience discussions, a post production video
environment.
can be developed that captures both engagement venues and combines them in a unique way.
Consider running polls with the virtual audience, sharing the poll results with everyone, and then asking in person participants their reactions to
Many conferences will capture in person testimonials. Since you have
the outcomes for further discussion. This is one time you don’t want to put
participants already on via a live streaming platform, this could also be
your ‘virtual baby’ in a corner.
a great time to ask a virtual participant to have a 30 second conversation about the conference or meeting during a break. These videos can be
2. Testing, Testing, 1 – 2 - 3 Going back to the recent survey, the biggest complaint for meeting attendees
curated to make a virtual montage for those online participants and for social media engagement. On demand content can also highlight how this meeting was different and allowed full participation, regardless of location.
was the delay of the start due to technical issues that should
4. Using Data From Virtual To Drive Better In Person Engagement
have been resolved. This is where practice, practice, and practice comes in.
The hardest part of conferences and meetings is the lack of data
When going for a hybrid
to make optimization decisions.
meeting model, the weakest
By having virtual participants, the
link in the proverbial chain
data capture can be leveraged. This
is the technology. Be sure
does not just include how many
to include AV and IT at the conference’s
location
attendees are online, how long
and
they stay, and how engaged they
discuss those hybrid plans,
are with polls and the like. This is
so they can provide guidance
a captive audience who can also
on the technology equipment
quickly do a short survey after
that is necessary to have things run smoothly. Asking for a “practice run” with the AV and IT teams at that location should be on
a session or midway through a conference, to gain immediate feedback on how things are running.
the list of to dos. The onsite team can act as the in person attendees, and others can join via the virtual venue.
Because these audiences are viewing the meeting or conference from a different angle, they can also observe those in person, and see how they are
This testing ensures cameras are at the proper locations, lighting and microphones are placed properly, and the location’s bandwidth is able to handle the virtual surge in attendance. Understand and review the
faring during the conference. It may feel a little ‘big brother’, but conducting and recording observations can be a great way of seeing if the audience is engaged, tired, bored, etc.
location’s back up plan if something fails as a final safety measure. Even as the population goes back to in person conferences and meetings,
3. Grabbing On Demand Content For Later Live streaming the in person meeting for the virtual audience provides a
virtual meetings will be around for quite some time. By combining both in a calculated and strategic way, there is great opportunity to get the best of both worlds.
great post conference opportunity. By having several camera angles and
Meet Lisa
Lisa Apolinski is an international speaker, digital strategist, author and founder of 3 Dog Write. She works with companies to develop and share their message using digital assets. Her latest book, Persuade With A Digital Content Story, was named one of the top content marketing books in the world by Book Authority. For information on her agency’s digital services visit www.3DogWrite.com.
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OTC Beauty Magazine August 2022
OTC Beauty Magazine August 2022
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BUSINESS TIPS BY DARREN LACROIX
The Underdog Effect
5 Ways to
Overcome and Win What’s your favorite underdog story? Why did you root for them? Whether
beat Goliath. When they see your undogged persistence they are inspired
it is a small company up against a big company or dynasty sports team
and will use their assets to help you on this seemingly unachievable win.
against the Bad News Bears, you know the stories. You’ve probably seen
Get their attention, that’s an asset!
countless times in every sports history, from the Pirates defeating the Yankees in 1960 to the 1980 USA Olympic Hockey team. Hollywood even makes movies about the loveable underdog. Legends are made because the odds are stacked against them. Have the odds ever been stacked against you? Perfect.
Get your story out there and tell it in a compelling way. The bigger your challenge, the more compelling your story. The more compelling your story, the more people will come along side you and help. Even unexpected people of influence or people you don’t know may pitch in and help. Make sure your story includes all the ways the odds are stacked against you. If
Here are five ways you can win as the Underdog:
your Goliath is known as a bully, even better. Get your story on the news, industry magazines, social media, and the papers any, way you can.
1.
Tap Into the “Underdog Effect,” the Odds Against You Can Be an Asset. Ever wonder why people root for the underdog? More
importantly, how can you get people to not only root for you, but come along side and actually help you?
2.
Decide to Be All-In. What is the Underdog Effect? Intelligence is something that people love, respect and want more of. You’ve
probably heard of EQ, Emotional Intelligence. Now many people are talking about AI, Artificial Intelligence. Now you’re about to discover A.I.I.
When the odds are stacked against you, the crowd is rooting for you. It’s in
The Underdog Effect.
your DNA. People are programmed to want to help, even people you may not know. People who have money, contacts and skills that could help you
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OTC Beauty Magazine August 2022
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decide differently. It is because the odds are against you that people not
boxing lefty again. Yeah, it’s just a movie, but what if you could use that
only will people root for you, some will even come along side you and help.
idea?
To take advantage of the underdog effect, you must decide. But this isn’t
In the story of David and Goliath, Goliath was a massive, unbeatable
just deciding you are going to win, this is getting every single person on
warrior. David was a young sheep herder. He was not a seasoned warrior,
your team to make an all-in decision. Once you “burn the boats” and you
never mind an equal match for Goliath.
make an all-in decision, perspective changes dramatically. You think and act differently. You feel differently. Like a parent caring for the child, there is nothing they won’t do to protect them. What stops you from committing to a dream or challenge like that? Us. We do. Enough is enough.
David did not try to flight Goliath sword for sword. Instead, he used a different weapon, a slingshot. Think about this though, it was his weapon. It was one he used for years protecting his herd. The one that came natural to him. The one that gave him confidence. Using a slingshot allowed him to
If one team member is not all-in, it effects the whole team. If one team
attack without being in the range of being struck by Goliath’s sword. What
member is all-in, they can inspire others to follow their lead.
‘unexpected strategy’ can you implement.
3.
5.
Stop Worrying About the “How,” Knowing Exactly How is Optional. The exciting part is that you may not know how and it’s OK!
Beat Them at Their Own Game. What if you meet your opponent where they live. What if you out-trained them? In the inspiring
Embrace it. When we are kids, we dream like rivers flow. We never worry
true-life story of the 1980s USA Hockey Team was portrayed in the movie
about the “how.” Why does this concern us so much as adults? Because if
Miracle. The coach, Herb Brooks, didn’t pick professional all-star hockey
we can’t see the entire path, we don’t want to start the journey. That is not
players from the NHL, nope. He didn’t even chose the most outstanding
how successful underdogs win! They don’t worry about tomorrow, they
college hockey players, he chose the best ones that would work together as
focus on what they can do today, right here, with what they do have.
a team. He trained his team to play a different style of play based on flow. To play like style of the Russian Hockey team that were considered to be
Underdogs win when they move with purpose even when they don’t know what tomorrow brings. Improvisation is an essential underdog skill. Having the ability to adapt and overcome each obstacle is part of their
unbeatable. In the film Coach Brooks decided trained them on this new style, but harder than they had ever worked almost. He chose the players that would train that hard. What if you out trained your competition?
secret. They welcome mistakes because they are fully aware they can learn, adjust and re-engage. This becomes a huge advantage because the Goliath
Make no mistake the mindset with any of these strategies is critical when
has a success strategy that they stick too. They are less likely to have to
you are the underdog. There was a line delivered by coach Brooks in the
adapt because they usually win. So, their ‘adapting’ muscle is not as strong.
film that sums up the mindset. Just before the game where they faced the
If you are the underdog, build yours! It can be a huge advantage.
Russian hockey team, Goliath, Coach Brooks said, “One game. If we played them ten times, they might win nine, but not this game. Not tonight.”
4.
Have an Unexpected Strategy. This can be a game changer. Here are a couple famous examples. In the movie Rocky II, Mickey, Rocky’s
Don’t be a hobbyist; be a lobbyist for your dream. Yeah, some people don’t
trainer, had him tie his left hand behind his back and trained him to box
like lobbyists, but when you are all-in you won’t care what other people
right-handed. Mickey did for Rocky to protect his blind spot. Also, Apollo
think. You don’t have time. Focus. How about you and your team living
Creed the Champion, trained expecting to box a south paw. Surprise.
your own underdog story? Which of the five ways will you use?
Midway through the fight, Rocky says, “no tricks” and reverted back to
Meet Darren
Darren LaCroix, founder of Stage Time University.com, is the only speaker in the world with a CSP (Certified Speaking Professional), an AS (Accredited Speaker), and a World Champion of Public Speaking. He is the author of the book 17 Minutes to Your Dream and the co-host of Unforgettable Presentations podcast. Through his live workshops and StageTimeWorkshops.com, he helps good presenters become UNFORGETTABLE. For more information, please visit: www.17minutestoyourdream.com.
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OTC Beauty Magazine August 2022
OTC Beauty Magazine August 2022
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KNOWLEDGE TO KNOW BY DR. SHANESSA FENNER
Children should learn how to love and be proud of their hair no matter what texture it may be. There are a plethora of hair care products, collections, and hair accessories that can help their hair look healthy and beautiful.
The Best In Children’s Hair Care Children’s Collections 1.
Children’s Hair Products 1.
2.
3.
4.
5.
6.
Cantu Care for Kids Nourishing Conditioner - This gentle conditioner was created with your child in mind by expertly crafting the natural ingredients to nurture the hair. It adds moisture and manageability to the hair for a healthy shine. Shea Moisture Mango & Carrot Kids’ Shampoo - This shampoo is sulfate and paraben free with organic ingredients to promote healthy curls. It leaves the hair squeaky clean with a sweet mango scent. Honey Baby Naturals Honeychild Gentle Shampoo - The sulfate-free shampoo cleanses the hair while protecting and restoring its natural balance. It protects the hair from a dry and flaky scalp and leaves the hair moisturized with a clean feeling.
Shea Moisture Mango & Carrot Kids’ Conditioner - The moisturizing conditioner contains coconut oil, mango butter and carrot oil that nourishes dry hair strands. It invigorates the scalp and makes curls soft and tangle free.
The Mane Choice Kids’ Strawberry Moisturizer - This sweet smelling cream promotes growth and retention of the hair. It seals in moisture and adds shine to the hair for a healthy look. Just For Me Curl Peace Braiding & Twisting Grip Glaze This glaze is perfect for holding braids and twists together for a lasting style. It leaves the hair nourished and neat with a perfect hold.
Meet Dr. Shanessa Fenner
Dove’s Kids’ Care Hair Love Collection - Dove and Matthew Cherry have teamed up to make sure Black children love their hair. The hair collection was inspired by the award-winning film, Hair Love, which is the story of a Black dad learning to style his daughter Zuri’s hair for the first time. Every bottle of the collection features a picture of Zuri and a positive affirmation to help boost kids’ self-esteem. It is made especially for kids with textured hair.
Children’s Accessories 1.
2.
3.
4.
Scunci Kids’ Woven Headbands (4 ct.) - The 4-piece headband set keeps hair neatly in place without pulling it. It comes in pink, purple, yellow and blue and you can wear one by itself or stack 2 or more for a stylish look.
Scunci Tween Strawberry Jam Hair Clips (12 ct.) - Enjoy these strawberry-shaped mini hair clips that come in pastel colors to match any outfit. The durable hinges keeps the clips in place for the perfectly secure hair style. FlyFun Colorful Clip in Hair Extensions (12 pcs) - These rainbow synthetic hair clips are the ideal choice for everyday use or special events. They add a splash of color to the hair without chemical treatments and are easy to use for an exhilarating and stylish look.
Claire’s Club Chiffon Butterfly Glitter Snap Hair Clips (4 pk) - Use these cute hair clips to keep hair in place. Each clip comes in a different pastel fabric that makes the perfect hair accessory.
Dr. Shanessa Fenner is an elementary school principal, TV show host, former radio personality, writer and model.
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OTC Beauty Magazine August 2022
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OTC Beauty Magazine August 2022
25
FEATURE
By Jeremy Eskenazi, SHRM-SCP
Why Non-Recruiters Are The Best Recruiters You Have
26
Not every recruiter can be an engineer, or hair stylist, or accountant.
What they learned was just giving out the cards wasn’t enough –
They know how to hire these roles, but not how to become them. On
managers needed training to know what to look for! They needed a
the flip side, it’s not as hard for every employee to act as a recruiter. In
little of that magical recruiter eye. If a 20% success rate using resources
fact, recruiting power in each employee is often unrealized because
you already have isn’t convincing enough, here are six more reasons
we’re so busy relying on recruiters to be the only one recruiting.
why non-recruiters are the best recruiters you have:
There was an incredible program once developed for a service
They far surpass your post and pray method. We know a lot of
industry. Every manager in this company went through training to
recruiters do this – get the generic job ad posted everywhere, then
both spot and learn how to engage with potential candidates. A calling
wait. You may get hundreds of applications, but most of them are not
card was available to hand out to potential superstars and managers
the right fit or don’t have the right experience. You end up spending
could facilitate an introduction to a recruiter. The candidate would
heaps of time reading resumes that are not the right fit. This is not
always get a call and the managers received a referral bonus if there
a strategic approach (or an effective one!). You need to do more
was a connection with the candidate – even if they were not hired. The
than passively wait for people to come to you and investing in your
company paid managers for this time, and with a 20% success rate, a
untapped recruiting potential is a fantastic way to build your pipeline
fruitful pipeline of high-quality candidates emerged.
of better candidates.
OTC Beauty Magazine August 2022
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27 @ICFantasia Fantasiahaircare OTC Beauty Magazine August 2022
Your employees, hiring managers, and top performers have a very
recruiters means paid time, or extra time paid to do this work that is
clear idea of who they want to work beside and what it takes to be
so valuable. Asking people to do work that is not in scope is a terrible
successful at your company. Once they know what roles you’re hiring
experience and does not entice them to say nice things about your
for, give them tools to help you - train them on how to be a recruiter
brand or the culture. It suggests you don’t value their time! Think about
so everyone is looking for talent that makes the workday, the product,
a few hours per week that they can be compensated to call people, go
and the customer experience better. Everyone wins when you do this
on LinkedIn to ask people if they are interested, or follow up with their
and you become less fixated on referral rewards, and more excited
professional associations. It will go a long way and help them feel good
about the benefit of the team. Don’t lose sight of that recognition for
about helping in this effort.
their efforts to help with recruiting – it is important too. It may not be as motivating to get the right talent if you’re offering a bonus for the volume of resumes over spotted potential talent.
They don’t need a lot to feel appreciated. Make sure you have a planned approach to show them that you value their effort, and that you are happy to have them helping bring the best people to join you. Beyond
You can motivate and inspire your own team by helping find key talent
the splashy recognition that you can get into, take notice of the simple
in personal and visible ways. Who wouldn’t want to be celebrated for
things in being thankful for their effort. They are giving their time and
their part in building a great workplace for themselves and their peers?
expertise to the process and learning how to be a non-recruiter does
One way to do this is to share broadly the talent each employee has
take a little bit of investment. Spend your money on a solid program
brought into the team and thank them for it. Thank them in front of
that is easy to work with, giving time and resources to the training, and
the company and through gestures that don’t come with strings – this
help you employees develop the skills to look for what you need – it’s
means you shouldn’t hold referral bonuses for months on end to see
an easy way to show appreciation for the huge scale you can get in your
if the new person works out. Their job was to bring someone amazing
recruiting efforts.
into the organization and they did that!
As with all programs, you need every stakeholder to be on board If you can work fast to meet these candidates the non-recruiters bring
for it to be successful. While you’re investing in great programs and
you, they will want to do it more and feel more credible wearing their
recognition for this stretch role outside of the recruiting team, make
recruiting hat. You may need to update your processes to be able to
sure your recruiters are on board with the plans. They are the best
move faster to connect with this spotted talent. Don’t make them
teachers and advocates to help make this a success, but they can also
go through a long process or wonder if you’re going to get back to
derail your efforts mightily. Don’t let your recruiters get territorial
someone. This will not encourage them to bring you more superstars.
with their efforts. It’s critical that they understand the goal is not to
Be ready to follow up with every single person the non-recruiters spot
replace them, or that their work is not valued. This is a way to scale
and refer.
the recruiting function and have the best people possible helping fill each open role on your team. If everyone can come to work with the mindset that it is part of everyone’s job to attract the best talent –
If they have the time, they can be very effective. Think about the value
especially in mid and large companies – everyone wins!
of giving them one hour away from their day job to find you two more top performers like them. Giving the non-recruiters time to act as
Meet Jeremy
Jeremy Eskenazi, SPHR, SHRM-SCP, CMC, is the founder of Riviera Advisors, a boutique talent acquisition optimization consulting firm. Riviera Advisors does not headhunt, it specializes in recruitment training and strategy consulting, helping global HR leaders transform how they attract top talent. From best practice recruiting, to improving speed to hire, to candidate experience, Riviera Advisors is a go-to place for strategic talent advisors. For more information, visit www.RivieraAdvisors.com.
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OTC Beauty Magazine August 2022
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3020
OTC Beauty MagazineAugust January 2022 OTC Beauty Magazine 2022
URBAN CALL BRIEFS BY LAFAYETTE JONES
Felicia Angus
Carol Moseley Braun
R&D and Quality Control Expert
Dr. Herbert Harris
Former US Senator and U.S. ambassador to New Zealand and Samoa
Motivator, Author, Speaker and Trainer
Andrea Harris Michelle Davis
Retired Founder, North Carolina Institute Minority Economic Development
Trichologist, Hair and Makeup Artist
Felicia Angus
How To Make Money In Music, a highly popular guide book to the
R&D Expert, Quality Control
music industry, and The Twelve Universal Laws of Success a best-selling
Professional
personal development book with over 800,000 copies in print, that has been translated into Chinese, French, Italian, Portuguese, Romanian, Saudi
Felicia
Angus
is
quality
control
Arabian, and Spanish.
professional with over 22 years of the
Dr. Harris is a former director of the Science of Living Institute under Dr.
clinical, solid dosage, API, sterile and
Frederick J. Eikerenkkotter, better known as “Rev. Ike.” He is also CEO
biological industries and over 6 years
of the LifeSkill Institute, Inc., an international personal and leadership
pharmaceutical
experience
in
of management experience. As a Supplier Relations Team Leader, Felicia
development corporation.
led continuous improvement to the supply of products by negotiating adequate capacity and supply of product to meet business requirements,
Presently Dr. Harris hosts the Millionaire Mentorship Show, the number
aligned with supply and quality agreements. She has a solid background
one podcast on BShani Radio, carried on iHeart Radio, iTunes, Spotify
in executing and monitoring compliance to FDA, EMA, DEA, Canadian,
and Tune In Radio, with over 1.8 million listeners. He has interviewed
Japanese, Swedish, and ICH and 21CFR820 regulatory requirements and
top speakers and trainers including Dr. Joe L. Dudley, Sr., Stedman
company SOPs.
Graham, Dr. George Fraser, Dr. Willie Jolley, Dr. Dennis Kimbro, Stan “Dr.
Felicia Angus is currently the Director of Quality Control where she is
Breakthrough” Harris, Joseph L. Dudley, Tawana Williams, and General
responsible for all matters which individually and collectively influence the
Joseph McNeil - one of the Greensboro Four, who Launched the Civil
quality of the products at Founders Hemp.
Rights Sit-In movement. He has spoken and done numerous seminars and workshops at churches,
Dr. Herbert Harris Motivator, Author, Speaker and Trainer
universities and corporations throughout the country, including: Every. Black Entrepreneur Mastermind Meetings, the Ethical Culture Society, First Church of Religious Science, Unity Church, University of North
Dr. Herbert Harris is a graduate of
Carolina, Ohio State University, Columbia University, Voorhees College,
Columbia University in New York
African Methodist Episcopal Church International Conference, Lucent
City. He’s a retired attorney who has
Technology, Small Business Technology Development Centers, Chambers
written numerous books including:
of Commerce, and National Safety Associates.
The preceding article is the property of SMSi – Urban Call Marketing, Inc. - and may not be reproduced without written permission from the author. OTC Beauty Magazine August 2022
31
URBAN CALL BRIEFS BY LAFAYETTE JONES
Dr. Harris also developed Achievement Motivation, an interactive personal
hundreds of employees as well as the public agency’s multimillion-dollar
skills development course designed to reduce the dropout rate and improve
budget.
performance of college students. First Black Woman Elected to the Senate He focuses on two themes in his presentations:
In 1992, Moseley Braun made the leap to the national political arena: She ran for a seat in the U.S. Senate, looking to unseat incumbent Democratic
1. “This Time It’s You,” an interactive presentation that targets
Senator Alan Dixon in the Democratic primary. Up against a seasoned
concepts and techniques to change one’s thoughts, emotions,
politician who had spent decades in office, Moseley Braun appeared to
habits and associations, to see beyond obstacles and challenges to
be the underdog. But many responded to Moseley Braun as a chance for
opportunities and results.
political change. She won the primary, but faced another tough opponent in
2. “It’s Never Too Late,” a thought provoking interactive experience
Republican Richard Williamson. Williamson tried to capitalize on Moseley
that shows how to use the power of choice, change and order to
Braun’s mishandling of a tax situation. Although the scandal marred her
re-set and re-start your life, direction and purpose.
campaign, she won the election, becoming the first African-American woman to win election to the U.S. Senate.
Actively pursuing his religious, esoteric, philosophical, and metaphysical
Chicago based minority-owned beauty care industry icons: John H. &
studies throughout the world, Dr. Harris has a Doctorate in Philosophy
Eunice Johnson, Founders Johnson Publishing & Fashion Fair Cosmetics;
and Religion from Bible Institutes of America.
George & Joan Johnson, Founders Johnson Products; Fred and Blondell Luster, Founders Luster Products; Edward & Bettyanne Gardener,
Presently Dr. Harris maintains a busy speaking schedule and is an Elite
Founders Soft Sheen Products were significant campaign supporters.
Trainer/Distributor with the LifeVantage Corporation, a publicly traded
As a senator, Moseley Braun tackled many issues, including women’s
network marketing company. He is a “Million Dollar Earner” in the
rights and civil rights. She served on several committees, including the
network marketing industry and is a member of the Every.Black association
powerful Senate Finance Committee. Moseley Braun continued to support
of entrepreneurs. Dr. Harris resides in Wilmington, North Carolina.
educational reforms and called for more restrictive gun control laws. Her time in office, however, was affected by claims that she misused funds from
Carol Moseley Braun Former U.S. Senator & U.S. ambassador
her 1992 campaign, spending the money on personal expenses. While no charges were ever filed, this allegation clung to Moseley Braun as she sought re-election in 1998.
to New Zealand and Samoa Post-Senate Work Carol Moseley Braun was born Carol
Moseley Braun’s re-election campaign was also hindered by her Republican
Elizabeth Moseley on August 16, 1947,
opponent Peter Fitzgerald. A self-financed candidate, Fitzgerald didn’t
in Chicago, Illinois. A leading African-
have restrictions on how much he could spend during his campaign. He
American politician, Moseley Braun’s
won the election by a close margin. After leaving office, Moseley Braun was
career has been marked by both great
appointed U.S. ambassador to New Zealand and Samoa by President Bill
successes and missteps.
Clinton in 1999. She left the post at the end of the Clinton Administration.
After graduating from the University of Illinois in 1969 with a degree in
A career-long advocate for education, Moseley Braun then taught at Morris
political science, Moseley Braun attended the university’s law school. She
Brown College.
earned her law degree in 1972, and began working as an assistant U.S.
In 2003, she campaigned for the Democratic presidential nomination.
attorney in Chicago the following year.
Moseley Braun opposed the war in Iraq and spoke out about the country’s
Moseley Braun held her first political post as a Democratic representative
economic situation, but she dropped out of the race in early 2004 after
to Illinois House of Representatives, beginning in 1978. As a representative,
failing to garner enough support. She asked her supporters to vote for
she was known as an advocate for social change, working for reforms in
Howard Dean.
education, government, and healthcare. In 1988, she took another challenge.
Since then, Moseley Braun has been working as a business consultant,
She was elected recorder of deeds for Cook County, Illinois, overseeing
started an organic foods company called Good Foods Organics and serves
32
OTC Beauty Magazine August 2022
on the board of North Carolina Mutual life Insurance company. She has
and TV productions in Carlsbad, Laguna Beach, Palm Springs and Los
one child: a son named Michael from her previous marriage to Michael
Angeles.
Braun. Before returning to the Carolinas, Davis acquired a certification in Trichology - the scientific study of scalp and hair disorders. As a
Michelle Davis Trichologist, Hair & Makeup Artist
Trichologist, she has helped many clients regain healthy hair and follicle rejuvenation using electro, scalp and nutritional therapies. Currently, she educates licensed stylists and consumers on hair loss prevention using the Decca Plus System. Along with industry affiliations, she prides herself
Purpose driven and advocacy have
in community activism and mental Health advocacy. She volunteers her
shaped Michelle Davis’ path. She’s
time at the Greentree, CURE and Look Good Feel Better organizations.
mentored and prepped students for
In her free time, Davis enjoys jazz concerts, international travels and is a
state boards, trained salon professionals,
pickleball enthusiast.
travelled abroad for business growth and fashioned the tresses of many, from the homeless to Hollywood stars.
Andrea Harris
The Leon’s Beauty School and Winston Salem State University (WSSU)
Retired Founder, NC Institute Minority
graduate firmly stands on Jeremiah 29:11. While full time student at
Economic Development
WSSU and a stylist at Pat’s Barber Shop, Davis auditioned to model for Canadian Mist and was rejected. Refusing to accept defeat, she offered her
As co-founder and senior fellow,
talents to the Canadian Mist team and served as lead hairstylist, makeup
Andrea Harris is responsible for the
artist and hairdresser on the program production. Driven by a desire to
creation of a Policy Center within
cultivate her craft, she enrolled in Dudley Cosmetology University, later
the Institute with a primary focus
launching her career as a platform artist and educator. In 1994, she took
on business development and higher
her talents to Speed’s Hair Gallery in Charlotte, NC serving as a shampoo
education. The Policy Center (TPC) will also function with the guidance,
assistant. While in this role, she followed the system, mastering her skills,
advice, and assistance of a Board of Economic Policy Advisors. Stepping
and as a result built a solid beauty career. In 2002, her salon Sketches Salon
down after providing 30 years of leadership as the Institute’s President,
& Spa, Inc was established, earning recognition by Hollywood Hair as one
she now devotes her time and energy on issues impacting the minority
of the “Hottest Salons” in the Carolinas.
business community, workforce development and Historically Black Colleges and Universities (HBCUs). She continues to give of her time
After visiting LaCosta Resort in southern California, she realized the
and talent by sitting on numerous boards and commissions. Andrea is a
need for multicultural hair providers. In 2006, headed west to work for
graduate of Bennett College.
Yamaguchi Spa & Salon in Carlsbad California, serving guests from across the globe. She secured freelance hair and make-up opportunities for film
Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com. The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author. OTC Beauty Magazine August 2022
33
TOP FIVE
TOP-SELLING Styling Products for Kids Parents need products that will hydrate and nourish their children’s hair while reducing breakage. Check out a few of these top selling brands to help your customers narrow down their search so they can make the best choice.
1.
Cantu Care for Kids Conditioning Detangler CTU544
5.
Soft & Precious Moisturizing Cream Hairdress
Detanglers are a must-have in any
SP6752
this product from Cantu is up to
and soft, it still needs moisture. That’s why
household with kids, but luckily
Even though a baby’s hair is typically fine
the task. This gentle detangler
shoppers repeatedly buy this hairdress.
breakage, and is gentle enough
moisturizing cream banishes dry hair and
releases tangles and reduces
to nurture a youngster’s fragile tresses without damage.
HIGHLIGHTS Softens strands
Reduces hair breakage
Infused with shea butter, coconut oil & honey
Infused with olive oil and lavender, this
leaves it shiny and moisturized.
4.
Mane Choice Sweet Strawberry KIDS Hydration Spray MANE574
This intense hydration spray is a daily
essential for any textured-haired child. It
is formulated to rehydrate and define the
youngster’s hair while nourishing it with
essential vitamins for growth and retention.
2.
Just For Me Texture Softener System SN37400
When parents are sick of
the tangles and frizz, they reach for a softening kit from a brand they trust.
The respected Just For
Me brand has a loyal following that loves the curl loosening effects of this softener system.
3.
Sulfur8 Kid’s Medicated Anti Dandruff Hair & Scalp Conditioner ST452
Itchy, dry scalp isn’t just a grown-up
issue. Children battle scalp irritation,
too. That’s why shoppers love this
medicated anti-dandruff conditioner.
Perfect for soothing the tender scalps
of children ages 2 to 12, this product
can eliminate a scratchy, flaky scalp with
regular use. 34
OTC Beauty Magazine August 2022
OTC Beauty Magazine August 2022
35
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OTC Beauty Magazine August 2022
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OTC Beauty Magazine August 2022
37
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OTC Beauty Magazine August 2022
OTC Beauty Magazine August 2022
39
INDUSTRY NEWS
Mielle Organics Appoints Steve Pamon to Advisory Board Mielle Organics is announcing the
business, including overseeing
Steve Pamon to the brand’s advisory
acquisitions, and partnerships.
addition of seasoned entrepreneur board.
Acting as an added layer of business
mentorship for both founder and CEO Monique Rodriguez and COO Melvin
Rodriguez, Pamon will also be a strategic
marketing, programming, production, Prior to his role at Triller, Steve served as
the COO of global entertainer Beyoncé’s management and production company, Parkwood Entertainment. Under his leadership, Parkwood achieved an
historical level of critical and commercial
Billboard’s Power Players List for many
As one of the fastest growing Black-
50 Halftime Show, Lemonade visual
of The Year” in 2019. For his work as an
brands, Mielle Organics is continuously
AEG’s Coachella Festival Performance,
collection of products for all hair types,
On the Run II world tour, Everything
the brand’s inception in 2014.
Festival, Adidas / Ivy Park partnership,
thought partner for the business as a whole.
success, as evident in the Super Bowl
owned and women-led global beauty
album, The Formation World Tour,
innovating the haircare space with its
Netflix’s Homecoming documentary,
experiencing accelerated growth since
is Love album, Global Citizen Africa
“Melvin and I are looking to surround ourselves with the right people that
understand the dynamics of scaling businesses while still positively
impacting our communities - individuals
and the Disney+ film “Black Is King”,
among many others. In addition, his
team managed the careers of rapper/ songwriter, Ingrid and actresses/ musicians, Chloe x Halle.
years, reaching no. 1 as the “Executive
executive producer, Steve has received 2 Emmy nominations, 2 Grammy
nominations, and is both a Grammy
Award winner for “Homecoming” and a
Peabody Award winner for “Lemonade”. Pamon holds both an M.B.A. from
Stanford University Graduate School of Business and a B.A. in Business
Administration from Morehouse College
who can push us to be better and do
Outside of his executive positions,
About Mielle Organics
Melvin and I as leaders,” says Monique
boards of IMAX Corporation and World
Rodriguez, Mielle Organics is the fastest
better, ultimately bringing out the best in
Pamon serves on the corporate
Rodriguez.
Wresting Entertainment (“WWE”). He
As Steve Pamon continues, “The
business fundamentals and rapid
growth of Mielle Organics was very
attractive, but it was the company, and
its leadership’s, continued commitment
to the broader community that drove my interest to help in any way possible.” Currently, Steve Pamon is the
President of Verzuz, the lifestyle and
entertainment division of Triller. In that capacity, Pamon leads an executive
team across all aspects of the global 40
OTC Beauty Magazine August 2022
also serves on the board of New York
Road Runners (a non-profit organization that produces more than 100 sports
events each year - including the famed New York City Marathon), and is a
founding advisory board member for the Goldman Sachs “Launch with GS” fund. He is also an investor / advisor to a
number of private companies, including Herschend Family Entertainment,
PLLAY Labs, Collab Capital, Localuer, Uncharted Play, and Encantos. Steve has been recognized on
Founded in 2014 by CEO Monique
growing Black-owned and women-
led global beauty brand. With a heavy emphasis on incorporating healthier ingredients as its “root to results,”
Mielle’s collection of beauty products is designed for all hair types. Today,
Mielle is a global and viral sensation,
with orders in over 87 countries around the world. Their products can be found in more than 100,000 stores across
the U.S. in retailers such as CVS, Rite
Aid, Sally Beauty, Target, Ulta Beauty, Walgreens, and Walmart.
OTC Beauty Magazine August 2022
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OTC Beauty Magazine August 2022
INDUSTRY NEWS
UNITE HAIR HELPS DEFINE TEXTURED WAVES Ciara’s fluffy, textured
Next, take a boar bristle brush and brush
waves prove that
through section by section starting at
humidity isn’t always a
the ends and working your way up to the
bad thing when it comes
roots. Brush until the curl is completely
to summer hair styling.
brushed out and all you have are nice uniformed fuzzy waves.
During the Dolce & Gabbana fashion show
Then, take three diagonal sections off
in Italy, the “Level Up”
the part and use a small-barrel curling
singer stepped out
wand to wrap and twist-curl each
looking like absolute
section towards the face on each side.
royalty, despite the hot temperatures and
Spray a light mist of LIQUID Volume from
high humidity. Instead
mid-shaft to ends to add even more
of fighting the summer
texture and volume.
elements, celebrity hairstylist Cesar Deleon
Brush each curled section into the rest
Ramirez embraced the
of the textured hair on each side while
au naturale texture in
spraying GO365 Hairspray. Pro Tip: keep
Ciara’s hair to create
the roots flat with GO365 Hairspray and
her show-stopping look,
sectioning clips, while brushing through
exclusively using UNITE
the ends. It should look like a clean
Hair (@unite_hair).
smooth wave at the root and fade to a
“I wanted the hair to have an airy, naturally fuzzy texture, like something out of an Italian Vogue editorial. So my goal was to utilize the
Check out Cesar’s step-by-step breakdown on how to achieve the look at home and how to take humidity into your own hands this summer.
fuzzy, fluffy texture. Optional: add a jeweled headband or hair accessories from ear to ear for a crown like vibe.”
natural texture in the hair. I was inspired
All products mentioned above are
by my surroundings in the beautiful
available on UniteHair.com.
small town of Syracuse, Sicily, with all its history and legends and the images of the local Santa Lucia. I wanted this look to feel as if Ciara was a renaissance queen in the Royal Family,” says Cesar.
THE BREAKDOWN: “On damp, towel-dried hair, begin by making a center part, and apply BOING Moisture Curl Cream from roots to ends. Diffuse until completely dry and curly.
OTC Beauty Magazine August 2022
43
INDUSTRY NEWS
TRANSFORM AND CARE FOR SEVERLY DAMAGED HAIR WITH APHOGEE’S LEGENDARY HAIR STRENGTHENING KIT! Summer is a time for pool parties, beach
trips, and highlights, babylights or fun
The
season, it can take a significant toll on
to influse needed proteins and amino
hair colors. As much as we all love this
your hair. Chlorine, saltwater, hair color,
exposure to heat tools like blow dryers, flat irons and curling irons, and even
over washing, can all affect the level of
hair damage. Severly dry and damaged
hair can appear frizzy, lifeless, dull and
first
step
Strengthening
is
the
Treatment,
ApHogee designed
acids to hair to repair and strengthen
compromised strands. The second step is the ApHogee Protective Moisturizer that softens and conditions your hair, while restoring shine and elasticity.
Beautiful hair doesn’t have to come
with a sacrifice this summer. You can still enjoy the sun, pool and outdoor
activities, and wear your favorite hair styles and hair color all while maintaining
a healthy, reflective, beautiful head of
hair. Say goodbye to damages hair with ApHogee’s Hair Strengthening Kit and feel confident again.
brittle, even after conditioning.
ApHogee
addition of visible split ends. If
nationwide, Walmart.com, and
Let’s not forget to mention that
Sally
left untreated, your hair will only
is
available
Beauty
Supply
stores
other beauty supply stores and
get worse over time.
salons nationwide. For more
information, visit us online at
ApHgee hair care has the
www.Aphogee.com.
solution – a specific regimen
for repairing damaged hair and
ABOUT APHOGEE
shine and condition to any hair
KAB
restoring strength, elasticity, type.
Brand’s
ApHogee,
is
specialized in hair care products that treat and repair damaged
Fact: To help strengthen severly
hair,
damaged hair, you need to start
while
specific
with a protein treatment. Your
hair strands are made up of
at
addressing
needs
of
the
textured
hair. The core product in the ApHogee brand is their Two-
about 90% of protein, which helps give
The wonderful news is that the ApHogee
Step Protein Treatment, well known
damaged, you may find your hair looking
and lasts through multiple washes. Each
consumers for helping prevent future
your hair shape and structure. When and feeling weaker, dry and lifeless.
ApHogee Hair Strengthening Kit (3 oz
/ 3oz / $17.99 MSRP) is an easy-touse, two-part system that is incredibly
effective on all hair types and textures, even the most damaged hair. 44
OTC Beauty Magazine August 2022
Hair Strengthening Kit works in minutes
kit contains about three applications.
With the ApHogee Hair Strengthening Kit you can not only restore your hair but
help stop future hair breakage for weeks, so you can get back in the salon for your favorite chemical service!
among
salon
professionals
and
hair breakage and restoring severely damaged hair. ApHogee products are
cruelty-free, never tested on animals
and safe on color-treated and chemically treated hair.
OTC Beauty Magazine August 2022
45
Instead of working to live up to your potential, seek to walk in your purpose. You have the potential to accomplish much. But are those accomplishments aligned with why you exist? There’s a difference between your calling and your assignment. As you live your life, the assignments will change. Your calling or purpose will not.
Dwan V. White Founder & Editor of the new Multicultural Beauty Insider
46
OTC Beauty Magazine August 2022
OTC Beauty Magazine August 2022
47
DELIVERS FASTER AND BRIGHTER SUPERIOR LIGHTENING. EXTRA STRENGTH LIGHTENING POWDER LIFTS UP TO 7 LEVELS DUST-FREE.
48
OTC Beauty Magazine August 2022
OTC Beauty Magazine August 2022
49
PRODUCT SPOTLIGHT
The ECO STYLE Black Castor & Avocado Oil helps add shine while it repairs and conditions the hair MOISTURIZING BLACK CASTOR SEED AND AVOCADO OIL. This special gel contains Black Castor and Avocado Oil to help nourish and repair damaged hair while promoting a healthy scalp. Black Castor Oil acts as a humectant on the hair strands to help retain moisture. The essential fatty acids and vitamins A, B-5, and E make Avocado Oil a great addition for moisturizing the hair and reducing damage.
WEIGHTLESS STYLE - An essential styling product that gives your customers all-day soft, bouncy, shiny hair without leaving heavy build up so they can braid, coil, and loc hair with confidence. SUPERIOR HOLD - This gel provides superior staying power while keeping your customers hair moisturized with natural ingredients.
Tips to Share With Your Customers: 1. Detangle the hair gently. 2. Apply to wet or dry hair. 3. Work the desired amount through the hair and style as desired. 4. For style ideas customers can check out the ECO STYLE Instagram Ecostyle_us.
Ecoco’s mission is to lead the beauty industry in environmental consciousness and green technologies.
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OTC Beauty Magazine August 2022
AS I AM
JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS
PURCHASE $300 OF AS I AM PRODUCTS, get a
$30 Rebate! EXPIRATION DATE: AUGUST 31, 2022
Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.
B LU E M AG I C
JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS
PURCHASE $250 OF BLUE MAGIC, ROYAL CROWN, WHITE ROSE OR DUSHAME PRODUCTS, get a
$40 Rebate! EXPIRATION DATE: AUGUST 31, 2022
Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.
CAROL’S DAUGHTER
JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS
PURCHASE $200 OF CAROL’S DAUGHTER PRODUCTS (MIX & MATCH), get a
$20 Rebate! EXPIRATION DATE: AUGUST 31, 2022
COLOR REBEL / REVLON
Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.
JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS
PURCHASE $150 OF COLOR REBEL / REVLON VIVID HAIR COLOR, get a
$40 Rebate! EXPIRATION DATE: AUGUST 31, 2022
Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.
CREME OF NATURE
JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS
PURCHASE $250 OF CREME OF NATURE CNI LIQUID HAIR COLOR PRODUCTS, get a
$25 Rebate!
EXPIRATION DATE: AUGUST 31, 2022
Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.
Store name
Phone
Address
Jinny Invoice Number
Date
ATLANTA
1-800-936-8733
I. 2. 3. 4. 5.
CHICAGO
1-800-535-6110
DALLAS
1-800-925-4669
FORT LEE
1-856-735-0089
Signature
HOUSTON
1-713-343-5636
LOS ANGELES 1-877-644-0167
Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.
Store name
MIAMI
1-866-616-3200
NEW JERSEY 1-844-358-8967
*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.
Phone
Address
Jinny Invoice Number
Date
ATLANTA
1-800-936-8733
I. 2. 3. 4. 5.
CHICAGO
1-800-535-6110
DALLAS
1-800-925-4669
FORT LEE
1-856-735-0089
Signature
HOUSTON
1-713-343-5636
LOS ANGELES 1-877-644-0167
Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.
Store name
MIAMI
1-866-616-3200
NEW JERSEY 1-844-358-8967
*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.
Phone
Address
Jinny Invoice Number
Date
ATLANTA
1-800-936-8733
I. 2. 3. 4. 5.
CHICAGO
1-800-535-6110
DALLAS
1-800-925-4669
FORT LEE
1-856-735-0089
Signature
HOUSTON
1-713-343-5636
LOS ANGELES 1-877-644-0167
Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.
Store name
MIAMI
1-866-616-3200
NEW JERSEY 1-844-358-8967
*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.
Phone
Address
Jinny Invoice Number
Date
ATLANTA
1-800-936-8733
I. 2. 3. 4. 5.
CHICAGO
1-800-535-6110
DALLAS
1-800-925-4669
FORT LEE
1-856-735-0089
Signature
HOUSTON
1-713-343-5636
LOS ANGELES 1-877-644-0167
Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.
Store name
MIAMI
1-866-616-3200
NEW JERSEY 1-844-358-8967
*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.
Phone
Address
Jinny Invoice Number
Date
ATLANTA
1-800-936-8733
I. 2. 3. 4. 5.
CHICAGO
1-800-535-6110
DALLAS
1-800-925-4669
FORT LEE
1-856-735-0089
Signature
HOUSTON
1-713-343-5636
LOS ANGELES 1-877-644-0167
Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.
MIAMI
1-866-616-3200
NEW JERSEY 1-844-358-8967
*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.
D R . M I R AC L E
JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS
PURCHASE $150 OF DR.MIRACLE STRONG+ HEALTHY LINE, get a
$15 Rebate! EXPIRATION DATE: AUGUST 31, 2022
Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.
ECO STYLER
JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS
PURCHASE $100 OF ECO STYLER 8 OZ PRODUCTS, get a
$10 Rebate! EXPIRATION DATE: AUGUST 31, 2022
Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.
ED EN
JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS
PURCHASE $200 OF EDEN COCONUT SHEA COLLECTION MIX AND MATCH, get a
$25 Rebate! EXPIRATION DATE: AUGUST 31, 2022
Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.
M A NE ‘N TAI L
JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS
PURCHASE $250 OF ANY MANE ‘N TAIL 12 OZ SHAMPOO AND CONDITIONER (MIX &MATCH), get a
$25 Rebate! EXPIRATION DATE: AUGUST 31, 2022
Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.
O K AY
JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS
PURCHASE $200 OF OKAY PURE NATURALS LISTED PRODUCTS, get a
$25 Rebate! EXPIRATION DATE: AUGUST 31, 2022
Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.
Store name
Phone
Address
Jinny Invoice Number
Date
ATLANTA
1-800-936-8733
I. 2. 3. 4. 5.
CHICAGO
1-800-535-6110
DALLAS
1-800-925-4669
FORT LEE
1-856-735-0089
Signature
HOUSTON
1-713-343-5636
LOS ANGELES 1-877-644-0167
Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.
Store name
MIAMI
1-866-616-3200
NEW JERSEY 1-844-358-8967
*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.
Phone
Address
Jinny Invoice Number
Date
ATLANTA
1-800-936-8733
I. 2. 3. 4. 5.
CHICAGO
1-800-535-6110
DALLAS
1-800-925-4669
FORT LEE
1-856-735-0089
Signature
HOUSTON
1-713-343-5636
LOS ANGELES 1-877-644-0167
Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.
Store name
MIAMI
1-866-616-3200
NEW JERSEY 1-844-358-8967
*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.
Phone
Address
Jinny Invoice Number
Date
ATLANTA
1-800-936-8733
I. 2. 3. 4. 5.
CHICAGO
1-800-535-6110
DALLAS
1-800-925-4669
FORT LEE
1-856-735-0089
Signature
HOUSTON
1-713-343-5636
LOS ANGELES 1-877-644-0167
Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.
Store name
MIAMI
1-866-616-3200
NEW JERSEY 1-844-358-8967
*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.
Phone
Address
Jinny Invoice Number
Date
ATLANTA
1-800-936-8733
I. 2. 3. 4. 5.
CHICAGO
1-800-535-6110
DALLAS
1-800-925-4669
FORT LEE
1-856-735-0089
Signature
HOUSTON
1-713-343-5636
LOS ANGELES 1-877-644-0167
Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.
Store name
MIAMI
1-866-616-3200
NEW JERSEY 1-844-358-8967
*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.
Phone
Address
Jinny Invoice Number
Date
ATLANTA
1-800-936-8733
I. 2. 3. 4. 5.
CHICAGO
1-800-535-6110
DALLAS
1-800-925-4669
FORT LEE
1-856-735-0089
Signature
HOUSTON
1-713-343-5636
LOS ANGELES 1-877-644-0167
Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.
MIAMI
1-866-616-3200
NEW JERSEY 1-844-358-8967
*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.
MAKEUP BRUSH USING MAKEUP BRUSHES NOT ONLY GIVES YOUR FOUNDATION A FLAWLESS FINISH, IT ALSO KEEPS ALL THE OILS AND BACTERIA FROM YOUR FINGERS FROM CLOGGING UP YOUR PORES
BRUSHES BROW DUAL ENDED BRUSH • EYELINER BRUSH • EYESHADOW SMALL BRUSH • EYESHADOW LARGE BRUSH C-CURVE EYESHADOW BRUSH • TAPERED EYESHADOW BRUSH • RETRACTABLE LIP BRUSH • CONCEALER BRUSH • FOUNDATION BRUSH FAN BRUSH • DUO FIBER BRUSH • ANGLED BRUSH • LARGE POWDER BRUSH • KABUKI BRUSH
Dream World, Inc. 45 W. Hintz Rd, Wheeling, IL 60090 / Tel. 847-600-3020 / Fax. 773-267-1348 / Toll Free 800-535-6110 EXCLUSIVELY AT JINNY & DREAM WORLD INC.
OTC Beauty Magazine August 2022
55
BEAUTY AMBASSADOR BY ALLYSON LEAK
THE POWER OF PEACE It’s no secret that stress is becoming a major health problem in today’s society. Stress can have negative effects on the mind, body, and spirit. It has been proven that chronic stress can impact both our physical and psychological well-being, which can lead to an increase in anxiety, insomnia, and even high blood pressure.
What is mindfulness? Mindfulness is the practice of maintaining awareness of your feelings and thoughts in a non-judgmental way. It can help you stay in tune with your mind, body, and spirit so that you know what you need for mental peace and when you need to prioritize self-care.
What role does inner peace play at work? When you are less stressed and anxious, it allows you to have more clarity and flourish creatively at work. Practicing mindfulness can also increase your emotional quotient. Having a high EQ can make it easier to see solutions to problems and handle situations with coworkers in a harmonious way. Here are a few mindfulness activities that you can start incorporating into your daily or weekly schedule to help you unwind a bit.
#1
#2
#3
#4
Practice Meditation
Try Journaling
Set Healthy Boundaries
Regular meditation can help
Expressing your emotions is an
The only way to create healthy
Prioritize Your Sleep Routine
reduce stress and anxiety by
essential part of de-stressing.
boundaries is to first know
increasing self-awareness and
You can write how you feel
what you stand for. Create a
reducing negative emotions.
about life on notes on your
personal purpose statement for
If you are just getting started
phone, in a notebook, or on
the year. It can include how you
your computer. The journal
want to feel each day, how you
entries do not have to be long
want to be treated, and your
and there is no wrong or right
goals. This statement will help
way to do it. The point is to
you measure the decisions you
start practicing how to release
have to make and the people
so that your life is more in a
you spend a lot of time around.
with meditation, start simple. Try ten minutes a week, then after a month, try ten minutes a day of relaxation time.”
state of ease and flow. 56
OTC Beauty Magazine August 2022
Not getting enough rest can contribute to stress. It’s not only about getting in bed earlier, your sleep routine is important, too. Set a timer and allow at least 20 minutes of unwinding time before you decide to go to bed. You can put on an essential oil diffuser, listen to a sleep meditation, or read a book (about a soothing topic).
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OFFER ENDS AUGUST 31, 2022
SHOW CALENDAR AUGUST | SEPTEMBER 2022 WHEN
WHAT
WHERE
CONTACT
August 7
The Atlanta Black Beauty Expo,
Atlanta GA
www.blackbeautyexpo.com
August 13 - 16
Behind The Chair Show
Austin, TX
www.behindthechair.com
August 20
Nubian is Queen Hair Expo,
Fort Washington MD
www.eventbrite.com
August 20
CONGLAMERATI Hair Show,
Oakland, CA,
www.eventbrite.com
August 26 - 28
The 8th Annual Ubiquitous Women’s Expo,
Washington D.C.
www.ubiquitousexpo.com
August 27 - 29
Bronner Brothers International Beauty Show,
Miami, FL
www.bronnerbros.com
September 3-5
International Hair Fair
Guangzhou, China
www.internationalhairfair.com
September 25
Barbercon
Dallas, TX
www. Barbercon.com
September 29
Hair Love Retreat
Zion, UT
www. Hairloveretreat.com
September 10 - 12
MCB by Beauté Sélection,
Wasquehal, France
www.mcbbybeauteselection.com
September 17 - 18
Beauty Live & Hair Factory
Germany
www.beautylive.eu
September 15 - 17
COSMOPROF CBE ASEAN
BANGKOK, Thailand
www.cosmoprofcbeasean.com
AUGUST
SEPTEMBER
58
OTC Beauty Magazine August 2022
SPECIAL
OFFER
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GA10015
READER FEEDBACK Let your voice be heard!
In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.
여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)
What are some of the most important children’s hair care products in your store?
Do you currently have an area in your store specifically for children’s hair care tips/trends? If so, has it been helpful?
Are there any other topics that you would like to see covered in the OTC Beauty magazine?
When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.
Name (성함) _________________________________________ Store Name (상호명) __________________________________ State (주) ___________________________________________ 60
OTC Beauty Magazine August 2022
Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com
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OTC Beauty Magazine August 2022
61
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AD INDEX Afam............................................................................................................29, Afam ......................................................................................................... 29, 41
Inspired Beauty. Beauty................................................................................................5 .............................................................................................. 5
Alaffia....................................................................................................................6 Alaffia ................................................................................................................. 6
KAB Brands ................................................................................................... 21
American International Industries......................................................... Industries......................................................... 35
L’Oreal.............................................................................................................. L’Oreal .............................................................................................................. 48
AMPRO................................................................................................ Cover, 47 AMPRO
Luster Products Inc..................................................................................... Inc..................................................................................... 45
Angela Manufacturing, Corp.. Corp.................................................................... 23
Mamado Intl.. Intl.......................................................................................................3 .................................................................................................... 3
Canvas Beauty.............................................................................................. Beauty.............................................................................................. 15
Namaste Labs............................................................................................... Labs............................................................................................... 17
www.afamconcept.com
www.alaffia.com
www.gigispa.com
www.amprogel.com
www.angelamanufacturing.com
www.haskbeauty.com
www.aphogee.com
www.loreal.com
www.scurl.com
www.mamadousa.com
www.canvasbeautybrand.com
www.orshaircare.com
Crazy Color. Color..................................................................................................... 11
R&R Corp......................................................................................................... Corp......................................................................................................... 61
Dreamworld ............................................................................. 38, 49, 55, 67
Softee................................................................................................................ 19 Softee
Develop Plus..................................................................................................... Plus.....................................................................................................7 7
Softsheen Carson. Carson.......................................................................................IFC ..................................................................................... IFC
Estyle.............................................................................................. Estyle .............................................................................................. Back Cover
Spunge.............................................................................................................. 36 Spunge
Fantasia Industries Corporation. Corporation............................................................. 27
Taliah Waajid. Waajid................................................................................................... 39
Hair U Wear. Wear........................................................................................................9 ...................................................................................................... 9
Twist It Up Comb.......................................................................................... Comb.......................................................................................... 58
Imperial Dax. Dax.................................................................................................... 37
XBI.........................................................................................................62, XBI ......................................................................................................62, 64, 68
www.crazycolorus.com
www.dreamworldproducts.com
www.coloroops.com
www.ecocoinc.com
www.fantasiahaircare.com
www.hairuwear.com
www.daxhaircare.com
Innovative Beauty ....................................................................................... 25 www.godefroybeauty.com 66
OTC Beauty Magazine August 2022
www.thenextimage.com
www.softeeproducts.com
www.softsheen-carson.com
www.spungeformen.com
www.taliahwaajidbrand.com
www.twistitupcomb.com
www.okaypurenaturals.com
OTC Beauty Magazine August 2022
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68
OTC Beauty Magazine August 2022
The Real is the Beard. The Beard is the Real. ON Natural EDGE MAN 11 exclusive beard line is formulated with 11 natural ingredients, delivering a complete beard care system; Beard Wash, Beard Oil, Beard Balm.
onnaturalusa.com thenextimage.com
OTC Beauty Magazine August 2022
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& Black
Castor
Avocado Oil New!
Moisturize. Smooth. Define.
www.ecostyle.com @ecostyle_us Note: This gel should only be used for hair styling. It should never be eaten or applied to the face.