OTC Beauty Magazine | August 2022 by OTC Beauty

August 2022 | $6.00

Kids Edition

THE BEST IN CHILDREN’S HAIR CARE The Underdog Effect 5 Ways to Overcome and Win

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OTC Beauty Magazine August 2022

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OTC Beauty Magazine August 2022

August 2022

c ont en t s

In Eve ry Issu e

Make It Easy

Back-to-School Tools

EDITOR’S LETTER

EXPERT ADVICE

Enhancing The Customer Experience

COUPONS

MARKETPLACE Hair Care

INDUSTRY NEWS

SHOW CALENDAR

URBAN CALL BRIEFS

READER FEEDBACK

TOP FIVE

Children’s Hair Care Products

OTC BOOK CLUB

Bold Questions: Business Strategy Edition

CLIPPER TIPS

OTC Beauty Magazine August 2022

AD INDEX

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August 2022

c ont en t s

BUSINESS TIPS

FEATURE

Four Best Practices For A Hybrid Meeting By By Lisa Apolinski, CMC When the pandemic hit, the shift to virtual meetings was a blessing. Employees could still continue to work. Colleagues were able to collaborate. Conferences and training could still happen. And virtual connection was better than no connection at all.

Why Non-Recruiters Are The Best Recruiters You Have

PRODUCT SPOTLIGHT ECO STYLE

The Underdog Effect: 5 Ways to Overcome and Win

By Darren LaCroix What’s your favorite underdog story? Why did you root for them? Whether it is a small company up against a big company or dynasty sports team against the Bad News Bears, you know the stories.

BEAUTY AMBASSADOR The Power of Peace

KNOWLEDGE TO KNOW ON THE COVER

The Best in Children’s Hair Care By Dr. Shanessa Fenner Summer weather can be absolutely beautiful. While the warmer temperatures are great for summer fun, heat can have a detrimental effect on the hair. Check out some tips you can share with your customers about the importance of protecting their hair during the hot summer months.

OTC Beauty Magazine August 2022

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OTC Beauty Magazine August 2022

ALL CURLS ARE

BEAUTIFUL CURLS

CEO: Ann Jhin Editor: Allyson Leak

L E T U S ST Y L E Y O U R I G H T !

Art Director: Sam Choi Advertising Manager: Candace Smith Arabic Translator: Laura Albast Columnists: Lafayette Jones Contributors: Dr. Shanessa Fenner, Lisa Apolinski, Darren LaCroix, Jeremy Eskenazi

HYDRATING & LIGHTWEIGHT FORMULAS REVITALIZE DAMAGED HAIR

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ALL-DAY SOFT HOLD RESIDUE-FREE OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

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OTC Beauty Magazine August 2022

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OTC Beauty Magazine August 2022

EDITOR’S LETTER

Make It Easy

ack-to-school shopping is in full swing. Whether your customers shop in-store or online, the key is to make it as easy as possible for them. According to The National Retail Federation (NRF), back-to-school spending is expected to total $36.9 billion this year, so it’s essential to be prepared

and amp up your back-to-school marketing strategy. One way to get started is to ensure you have bright window displays that attract shoppers as they prepare for the school year. As you greet customers, you could also mention discounts and show them where back-to-school items are located. Creating a back-to-school area with school-themed merchandise arrangements labeled clearly, organized, and color coordinated, would also be a nice touch. In that area, you could offer a school beauty bundle. Bundled products make it easy for customers who may be in a rush or looking for a discount. Boost sales by ensuring your website is mobile-friendly. More people are shopping online because it’s convenient and time efficient. Enabling the abandoned shopping cart feature on your site, making sure your call-to-action buttons are compelling, and optimizing images to load quickly, can help your customers shop easily. Check out “Enhancing The Customer Experience” on page 10 and our OTC Book Club Bold Questions: Business Strategy Edition on page 35 for more ideas. Our August issue focuses on Kid’s hair care products and accessories. For hair accessory inspiration, check out what Dream World offers in our MarketPlace on page 12 and “The Best in Children’s Hair Care” on page 24 for hair collections and products. I hope you have a successful back-to-school season and that you treat yourself to something nice for all of your hard work.

Allyson Leak EDITOR

OTC Beauty Magazine August 2022

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OTC Beauty Magazine August 2022

EXPERT ADVICE

Enhancing The Customer Experience but what about customer role-

after you close the store one

playing? It’s important to put

day as a way to put yourself

yourself in the shoes of your

in the customers shoes to see

customer so that you can gain

what could be improved in the

some perspective about their

shopping experience.

Step #4 Step #1

Show Time

Create a Customer Profile

The day of, get your little note

This is who you are going to

card with your reminders

pretend to be for 20 minutes.

and go outside of the store.

Create a fake name, age, and

Get into your acting role and

add how many children this

enter your store as the pretend

person has and write it on a

customer. Do your best to stay

small notecard.

in character while you walk around collecting items and

Step #2 Create a Shopping List Create a reason why this

person would want to come in

it’s ok to laugh, too. This is meant for learning but it can also help lighten the energy at the end of a long day.

your store for back to school

magine a busy mother

labels so it’s easy to find things?

shopping. The more specific

who has four kids. She

When you make life easier

you are with this part the better.

is preparing for back

for your customers, they will

These will be the items you will

Take Notes

to school. When she

continue to come back time

search for.

Designate one person to take

comes into your store

after time.

an hour before you close, she may have a full list of things to get. How easy is it for her to shop in your store? Are things marked clearly? Are the aisles marked with numbers and

asking questions. Remember,

You’ve probably heard of role-playing when someone is practicing the art of acting or possibly even preparing and practicing for a job interview,

OTC Beauty Magazine August 2022

Step #5

notes afterwards and document

Step #3 Inform Your Employees Tell your employees that you are going to do a customer roleplaying activity for 20 minutes

everyone’s thoughts about how the customer role playing went.

OTC Beauty Magazine August 2022

MARKETPLACE

Hair Care

The focus for many shoppers these days is healthy hair and hair care. Making yourself and your employees knowledgable about products, accessories, and tools that prevent hair damage will make your store stand out in the mind of your customer.

Edge Gel The ORS Olive Oil Girls Fly-Away Taming Edge Gel offers the perfect hold that controls those pesky flyaways around the hairline and nape with a soft hold. It also moisturizes the hair and protects the tresses from styling damage.

Relaxer When permanent straight hair is the goal, the Smooth Care Olive Oil Kids No-Lye Relaxer is your best bet. Formulated with shea butter and coconut and olive oils, this relaxer will leave tresses silky, soft and healthy straight hair.

OTC Beauty Magazine August 2022

Kid’s Bonnet Little girls need to protect their hair at night, just like their mothers. That’s why it’s great to have the Dreamworld Products Kid’s Wide Band Bonnet.

Hair accessories can be a form of creative expression for children. Colorful barrets, hair clips, headbands, and scrunchies are great options to have in a variety of colors for your back to school shoppers. When it comes to childrens hair accessories, color coordinating when merchandising may help make the shopping experience easier for your customers.

OTC Beauty Magazine August 2022

The right kind of hair brush is essential when doing a childs hair. You can show your customers you care by offering a variety of detangling brushes that will reduce hair breakage and make hair styling easier to do.

Detangler Comb The Dream World Detangler Comb is perfect for combing hair with ease and flow because of its concave teeth.

Anti-Static Detangler Brush If thick, juicy curls are the goal, shoppers will love the Curls B Enviable Creamy Curl Gel. Formulated with marshmallow root, this innovative gel can condition the tresses and provide medium hold without the unnecessary crunchiness.

The Dream World Flexible Detangler Brush

Great whether your customer’s hair is short or long and can help remove tangles. It is great for various hair types and can be used on wet and dry hair. It also features an ergonomic design and a non-slip rubber grip.

OTC Beauty Magazine August 2022

4 BUSINESS TIPS BY LISA APOLINSKI, CMC

When the pandemic hit, the shift to virtual meetings was a blessing. Employees could still continue to work.

Colleagues were able to collaborate. Conferences and training could still happen. And virtual connection was better than no connection at all.

But the surge of virtual meetings was not without issues.

According to a recent survey, since the start of the

BEST PRACTICES FOR A HYBRID MEETING

How To Get The Best Of Both Worlds

pandemic 50 percent of employees have one to three

hours of virtual meetings per week. And while complaints were frequent

on the amount of time lost starting a meeting due to technical difficulties,

still a little over half of employees prefer virtual meetings, while just under half prefer in person ones.

Perhaps due to the availability of online meetings, this survey also found that from 2020 to 2021, the number of meetings attended by workers has gone up nearly 13 percent.

a hybrid meeting would seem like the perfect combination. The trick, however, is to plan on combining these two modes of engagement to have the best outcome rather than a happy (or not so happy) accident. Here are four tips to get the right combo from the start.

1. Incorporating Virtual Participants In Unique Ways The idea of combining virtual and in person does dictate which meeting venue leads and which venue is folded into the mix. Simply putting up a large screen on the side of the conference or meeting would be akin to having people call in on a conference line. Instead, use a moderator both

With an even split between wanting in person and virtual meetings, and

on the platform and at the in person location to keep virtual attendees

with workers spread further across the country (and world), creating

engaged. Have several monitors located around the room as well as several

OTC Beauty Magazine August 2022

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OTC Beauty Magazine August 2022

camera angles, so the virtual audience can be immersed in the physical

both virtual and in person audience discussions, a post production video

environment.

can be developed that captures both engagement venues and combines them in a unique way.

Consider running polls with the virtual audience, sharing the poll results with everyone, and then asking in person participants their reactions to

Many conferences will capture in person testimonials. Since you have

the outcomes for further discussion. This is one time you don’t want to put

participants already on via a live streaming platform, this could also be

your ‘virtual baby’ in a corner.

a great time to ask a virtual participant to have a 30 second conversation about the conference or meeting during a break. These videos can be

2. Testing, Testing, 1 – 2 - 3 Going back to the recent survey, the biggest complaint for meeting attendees

curated to make a virtual montage for those online participants and for social media engagement. On demand content can also highlight how this meeting was different and allowed full participation, regardless of location.

was the delay of the start due to technical issues that should

4. Using Data From Virtual To Drive Better In Person Engagement

have been resolved. This is where practice, practice, and practice comes in.

The hardest part of conferences and meetings is the lack of data

When going for a hybrid

to make optimization decisions.

meeting model, the weakest

By having virtual participants, the

link in the proverbial chain

data capture can be leveraged. This

is the technology. Be sure

does not just include how many

to include AV and IT at the conference’s

location

attendees are online, how long

and

they stay, and how engaged they

discuss those hybrid plans,

are with polls and the like. This is

so they can provide guidance

a captive audience who can also

on the technology equipment

quickly do a short survey after

that is necessary to have things run smoothly. Asking for a “practice run” with the AV and IT teams at that location should be on

a session or midway through a conference, to gain immediate feedback on how things are running.

the list of to dos. The onsite team can act as the in person attendees, and others can join via the virtual venue.

Because these audiences are viewing the meeting or conference from a different angle, they can also observe those in person, and see how they are

This testing ensures cameras are at the proper locations, lighting and microphones are placed properly, and the location’s bandwidth is able to handle the virtual surge in attendance. Understand and review the

faring during the conference. It may feel a little ‘big brother’, but conducting and recording observations can be a great way of seeing if the audience is engaged, tired, bored, etc.

location’s back up plan if something fails as a final safety measure. Even as the population goes back to in person conferences and meetings,

3. Grabbing On Demand Content For Later Live streaming the in person meeting for the virtual audience provides a

virtual meetings will be around for quite some time. By combining both in a calculated and strategic way, there is great opportunity to get the best of both worlds.

great post conference opportunity. By having several camera angles and

Meet Lisa

Lisa Apolinski is an international speaker, digital strategist, author and founder of 3 Dog Write. She works with companies to develop and share their message using digital assets. Her latest book, Persuade With A Digital Content Story, was named one of the top content marketing books in the world by Book Authority. For information on her agency’s digital services visit www.3DogWrite.com.

OTC Beauty Magazine August 2022

BUSINESS TIPS BY DARREN LACROIX

The Underdog Effect

5 Ways to

Overcome and Win What’s your favorite underdog story? Why did you root for them? Whether

beat Goliath. When they see your undogged persistence they are inspired

it is a small company up against a big company or dynasty sports team

and will use their assets to help you on this seemingly unachievable win.

against the Bad News Bears, you know the stories. You’ve probably seen

Get their attention, that’s an asset!

countless times in every sports history, from the Pirates defeating the Yankees in 1960 to the 1980 USA Olympic Hockey team. Hollywood even makes movies about the loveable underdog. Legends are made because the odds are stacked against them. Have the odds ever been stacked against you? Perfect.

Get your story out there and tell it in a compelling way. The bigger your challenge, the more compelling your story. The more compelling your story, the more people will come along side you and help. Even unexpected people of influence or people you don’t know may pitch in and help. Make sure your story includes all the ways the odds are stacked against you. If

Here are five ways you can win as the Underdog:

your Goliath is known as a bully, even better. Get your story on the news, industry magazines, social media, and the papers any, way you can.

Tap Into the “Underdog Effect,” the Odds Against You Can Be an Asset. Ever wonder why people root for the underdog? More

importantly, how can you get people to not only root for you, but come along side and actually help you?

Decide to Be All-In. What is the Underdog Effect? Intelligence is something that people love, respect and want more of. You’ve

probably heard of EQ, Emotional Intelligence. Now many people are talking about AI, Artificial Intelligence. Now you’re about to discover A.I.I.

When the odds are stacked against you, the crowd is rooting for you. It’s in

The Underdog Effect.

your DNA. People are programmed to want to help, even people you may not know. People who have money, contacts and skills that could help you

OTC Beauty Magazine August 2022

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decide differently. It is because the odds are against you that people not

boxing lefty again. Yeah, it’s just a movie, but what if you could use that

only will people root for you, some will even come along side you and help.

idea?

To take advantage of the underdog effect, you must decide. But this isn’t

In the story of David and Goliath, Goliath was a massive, unbeatable

just deciding you are going to win, this is getting every single person on

warrior. David was a young sheep herder. He was not a seasoned warrior,

your team to make an all-in decision. Once you “burn the boats” and you

never mind an equal match for Goliath.

make an all-in decision, perspective changes dramatically. You think and act differently. You feel differently. Like a parent caring for the child, there is nothing they won’t do to protect them. What stops you from committing to a dream or challenge like that? Us. We do. Enough is enough.

David did not try to flight Goliath sword for sword. Instead, he used a different weapon, a slingshot. Think about this though, it was his weapon. It was one he used for years protecting his herd. The one that came natural to him. The one that gave him confidence. Using a slingshot allowed him to

If one team member is not all-in, it effects the whole team. If one team

attack without being in the range of being struck by Goliath’s sword. What

member is all-in, they can inspire others to follow their lead.

‘unexpected strategy’ can you implement.

Stop Worrying About the “How,” Knowing Exactly How is Optional. The exciting part is that you may not know how and it’s OK!

Beat Them at Their Own Game. What if you meet your opponent where they live. What if you out-trained them? In the inspiring

Embrace it. When we are kids, we dream like rivers flow. We never worry

true-life story of the 1980s USA Hockey Team was portrayed in the movie

about the “how.” Why does this concern us so much as adults? Because if

Miracle. The coach, Herb Brooks, didn’t pick professional all-star hockey

we can’t see the entire path, we don’t want to start the journey. That is not

players from the NHL, nope. He didn’t even chose the most outstanding

how successful underdogs win! They don’t worry about tomorrow, they

college hockey players, he chose the best ones that would work together as

focus on what they can do today, right here, with what they do have.

a team. He trained his team to play a different style of play based on flow. To play like style of the Russian Hockey team that were considered to be

Underdogs win when they move with purpose even when they don’t know what tomorrow brings. Improvisation is an essential underdog skill. Having the ability to adapt and overcome each obstacle is part of their

unbeatable. In the film Coach Brooks decided trained them on this new style, but harder than they had ever worked almost. He chose the players that would train that hard. What if you out trained your competition?

secret. They welcome mistakes because they are fully aware they can learn, adjust and re-engage. This becomes a huge advantage because the Goliath

Make no mistake the mindset with any of these strategies is critical when

has a success strategy that they stick too. They are less likely to have to

you are the underdog. There was a line delivered by coach Brooks in the

adapt because they usually win. So, their ‘adapting’ muscle is not as strong.

film that sums up the mindset. Just before the game where they faced the

If you are the underdog, build yours! It can be a huge advantage.

Russian hockey team, Goliath, Coach Brooks said, “One game. If we played them ten times, they might win nine, but not this game. Not tonight.”

Have an Unexpected Strategy. This can be a game changer. Here are a couple famous examples. In the movie Rocky II, Mickey, Rocky’s

Don’t be a hobbyist; be a lobbyist for your dream. Yeah, some people don’t

trainer, had him tie his left hand behind his back and trained him to box

like lobbyists, but when you are all-in you won’t care what other people

right-handed. Mickey did for Rocky to protect his blind spot. Also, Apollo

think. You don’t have time. Focus. How about you and your team living

Creed the Champion, trained expecting to box a south paw. Surprise.

your own underdog story? Which of the five ways will you use?

Midway through the fight, Rocky says, “no tricks” and reverted back to

Meet Darren

Darren LaCroix, founder of Stage Time University.com, is the only speaker in the world with a CSP (Certified Speaking Professional), an AS (Accredited Speaker), and a World Champion of Public Speaking. He is the author of the book 17 Minutes to Your Dream and the co-host of Unforgettable Presentations podcast. Through his live workshops and StageTimeWorkshops.com, he helps good presenters become UNFORGETTABLE. For more information, please visit: www.17minutestoyourdream.com.

OTC Beauty Magazine August 2022

KNOWLEDGE TO KNOW BY DR. SHANESSA FENNER

Children should learn how to love and be proud of their hair no matter what texture it may be. There are a plethora of hair care products, collections, and hair accessories that can help their hair look healthy and beautiful.

The Best In Children’s Hair Care Children’s Collections 1.

Children’s Hair Products 1.

Cantu Care for Kids Nourishing Conditioner - This gentle conditioner was created with your child in mind by expertly crafting the natural ingredients to nurture the hair. It adds moisture and manageability to the hair for a healthy shine. Shea Moisture Mango & Carrot Kids’ Shampoo - This shampoo is sulfate and paraben free with organic ingredients to promote healthy curls. It leaves the hair squeaky clean with a sweet mango scent. Honey Baby Naturals Honeychild Gentle Shampoo - The sulfate-free shampoo cleanses the hair while protecting and restoring its natural balance. It protects the hair from a dry and flaky scalp and leaves the hair moisturized with a clean feeling.

Shea Moisture Mango & Carrot Kids’ Conditioner - The moisturizing conditioner contains coconut oil, mango butter and carrot oil that nourishes dry hair strands. It invigorates the scalp and makes curls soft and tangle free.

The Mane Choice Kids’ Strawberry Moisturizer - This sweet smelling cream promotes growth and retention of the hair. It seals in moisture and adds shine to the hair for a healthy look. Just For Me Curl Peace Braiding & Twisting Grip Glaze This glaze is perfect for holding braids and twists together for a lasting style. It leaves the hair nourished and neat with a perfect hold.

Meet Dr. Shanessa Fenner

Dove’s Kids’ Care Hair Love Collection - Dove and Matthew Cherry have teamed up to make sure Black children love their hair. The hair collection was inspired by the award-winning film, Hair Love, which is the story of a Black dad learning to style his daughter Zuri’s hair for the first time. Every bottle of the collection features a picture of Zuri and a positive affirmation to help boost kids’ self-esteem. It is made especially for kids with textured hair.

Children’s Accessories 1.

Scunci Kids’ Woven Headbands (4 ct.) - The 4-piece headband set keeps hair neatly in place without pulling it. It comes in pink, purple, yellow and blue and you can wear one by itself or stack 2 or more for a stylish look.

Scunci Tween Strawberry Jam Hair Clips (12 ct.) - Enjoy these strawberry-shaped mini hair clips that come in pastel colors to match any outfit. The durable hinges keeps the clips in place for the perfectly secure hair style. FlyFun Colorful Clip in Hair Extensions (12 pcs) - These rainbow synthetic hair clips are the ideal choice for everyday use or special events. They add a splash of color to the hair without chemical treatments and are easy to use for an exhilarating and stylish look.

Claire’s Club Chiffon Butterfly Glitter Snap Hair Clips (4 pk) - Use these cute hair clips to keep hair in place. Each clip comes in a different pastel fabric that makes the perfect hair accessory.

Dr. Shanessa Fenner is an elementary school principal, TV show host, former radio personality, writer and model.

OTC Beauty Magazine August 2022

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OTC Beauty Magazine August 2022

FEATURE

By Jeremy Eskenazi, SHRM-SCP

Why Non-Recruiters Are The Best Recruiters You Have

Not every recruiter can be an engineer, or hair stylist, or accountant.

What they learned was just giving out the cards wasn’t enough –

They know how to hire these roles, but not how to become them. On

managers needed training to know what to look for! They needed a

the flip side, it’s not as hard for every employee to act as a recruiter. In

little of that magical recruiter eye. If a 20% success rate using resources

fact, recruiting power in each employee is often unrealized because

you already have isn’t convincing enough, here are six more reasons

we’re so busy relying on recruiters to be the only one recruiting.

why non-recruiters are the best recruiters you have:

There was an incredible program once developed for a service

They far surpass your post and pray method. We know a lot of

industry. Every manager in this company went through training to

recruiters do this – get the generic job ad posted everywhere, then

both spot and learn how to engage with potential candidates. A calling

wait. You may get hundreds of applications, but most of them are not

card was available to hand out to potential superstars and managers

the right fit or don’t have the right experience. You end up spending

could facilitate an introduction to a recruiter. The candidate would

heaps of time reading resumes that are not the right fit. This is not

always get a call and the managers received a referral bonus if there

a strategic approach (or an effective one!). You need to do more

was a connection with the candidate – even if they were not hired. The

than passively wait for people to come to you and investing in your

company paid managers for this time, and with a 20% success rate, a

untapped recruiting potential is a fantastic way to build your pipeline

fruitful pipeline of high-quality candidates emerged.

of better candidates.

OTC Beauty Magazine August 2022

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Your employees, hiring managers, and top performers have a very

recruiters means paid time, or extra time paid to do this work that is

clear idea of who they want to work beside and what it takes to be

so valuable. Asking people to do work that is not in scope is a terrible

successful at your company. Once they know what roles you’re hiring

experience and does not entice them to say nice things about your

for, give them tools to help you - train them on how to be a recruiter

brand or the culture. It suggests you don’t value their time! Think about

so everyone is looking for talent that makes the workday, the product,

a few hours per week that they can be compensated to call people, go

and the customer experience better. Everyone wins when you do this

on LinkedIn to ask people if they are interested, or follow up with their

and you become less fixated on referral rewards, and more excited

professional associations. It will go a long way and help them feel good

about the benefit of the team. Don’t lose sight of that recognition for

about helping in this effort.

their efforts to help with recruiting – it is important too. It may not be as motivating to get the right talent if you’re offering a bonus for the volume of resumes over spotted potential talent.

They don’t need a lot to feel appreciated. Make sure you have a planned approach to show them that you value their effort, and that you are happy to have them helping bring the best people to join you. Beyond

You can motivate and inspire your own team by helping find key talent

the splashy recognition that you can get into, take notice of the simple

in personal and visible ways. Who wouldn’t want to be celebrated for

things in being thankful for their effort. They are giving their time and

their part in building a great workplace for themselves and their peers?

expertise to the process and learning how to be a non-recruiter does

One way to do this is to share broadly the talent each employee has

take a little bit of investment. Spend your money on a solid program

brought into the team and thank them for it. Thank them in front of

that is easy to work with, giving time and resources to the training, and

the company and through gestures that don’t come with strings – this

help you employees develop the skills to look for what you need – it’s

means you shouldn’t hold referral bonuses for months on end to see

an easy way to show appreciation for the huge scale you can get in your

if the new person works out. Their job was to bring someone amazing

recruiting efforts.

into the organization and they did that!

As with all programs, you need every stakeholder to be on board If you can work fast to meet these candidates the non-recruiters bring

for it to be successful. While you’re investing in great programs and

you, they will want to do it more and feel more credible wearing their

recognition for this stretch role outside of the recruiting team, make

recruiting hat. You may need to update your processes to be able to

sure your recruiters are on board with the plans. They are the best

move faster to connect with this spotted talent. Don’t make them

teachers and advocates to help make this a success, but they can also

go through a long process or wonder if you’re going to get back to

derail your efforts mightily. Don’t let your recruiters get territorial

someone. This will not encourage them to bring you more superstars.

with their efforts. It’s critical that they understand the goal is not to

Be ready to follow up with every single person the non-recruiters spot

replace them, or that their work is not valued. This is a way to scale

and refer.

the recruiting function and have the best people possible helping fill each open role on your team. If everyone can come to work with the mindset that it is part of everyone’s job to attract the best talent –

If they have the time, they can be very effective. Think about the value

especially in mid and large companies – everyone wins!

of giving them one hour away from their day job to find you two more top performers like them. Giving the non-recruiters time to act as

Meet Jeremy

Jeremy Eskenazi, SPHR, SHRM-SCP, CMC, is the founder of Riviera Advisors, a boutique talent acquisition optimization consulting firm. Riviera Advisors does not headhunt, it specializes in recruitment training and strategy consulting, helping global HR leaders transform how they attract top talent. From best practice recruiting, to improving speed to hire, to candidate experience, Riviera Advisors is a go-to place for strategic talent advisors. For more information, visit www.RivieraAdvisors.com.

OTC Beauty Magazine August 2022

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OTC Beauty MagazineAugust January 2022 OTC Beauty Magazine 2022

URBAN CALL BRIEFS BY LAFAYETTE JONES

Felicia Angus

Carol Moseley Braun

R&D and Quality Control Expert

Dr. Herbert Harris

Former US Senator and U.S. ambassador to New Zealand and Samoa

Motivator, Author, Speaker and Trainer

Andrea Harris Michelle Davis

Retired Founder, North Carolina Institute Minority Economic Development

Trichologist, Hair and Makeup Artist

Felicia Angus

How To Make Money In Music, a highly popular guide book to the

R&D Expert, Quality Control

music industry, and The Twelve Universal Laws of Success a best-selling

Professional

personal development book with over 800,000 copies in print, that has been translated into Chinese, French, Italian, Portuguese, Romanian, Saudi

Felicia

Angus

quality

control

Arabian, and Spanish.

professional with over 22 years of the

Dr. Harris is a former director of the Science of Living Institute under Dr.

clinical, solid dosage, API, sterile and

Frederick J. Eikerenkkotter, better known as “Rev. Ike.” He is also CEO

biological industries and over 6 years

of the LifeSkill Institute, Inc., an international personal and leadership

pharmaceutical

experience

of management experience. As a Supplier Relations Team Leader, Felicia

development corporation.

led continuous improvement to the supply of products by negotiating adequate capacity and supply of product to meet business requirements,

Presently Dr. Harris hosts the Millionaire Mentorship Show, the number

aligned with supply and quality agreements. She has a solid background

one podcast on BShani Radio, carried on iHeart Radio, iTunes, Spotify

in executing and monitoring compliance to FDA, EMA, DEA, Canadian,

and Tune In Radio, with over 1.8 million listeners. He has interviewed

Japanese, Swedish, and ICH and 21CFR820 regulatory requirements and

top speakers and trainers including Dr. Joe L. Dudley, Sr., Stedman

company SOPs.

Graham, Dr. George Fraser, Dr. Willie Jolley, Dr. Dennis Kimbro, Stan “Dr.

Felicia Angus is currently the Director of Quality Control where she is

Breakthrough” Harris, Joseph L. Dudley, Tawana Williams, and General

responsible for all matters which individually and collectively influence the

Joseph McNeil - one of the Greensboro Four, who Launched the Civil

quality of the products at Founders Hemp.

Rights Sit-In movement. He has spoken and done numerous seminars and workshops at churches,

Dr. Herbert Harris Motivator, Author, Speaker and Trainer

universities and corporations throughout the country, including: Every. Black Entrepreneur Mastermind Meetings, the Ethical Culture Society, First Church of Religious Science, Unity Church, University of North

Dr. Herbert Harris is a graduate of

Carolina, Ohio State University, Columbia University, Voorhees College,

Columbia University in New York

African Methodist Episcopal Church International Conference, Lucent

City. He’s a retired attorney who has

Technology, Small Business Technology Development Centers, Chambers

written numerous books including:

of Commerce, and National Safety Associates.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. - and may not be reproduced without written permission from the author. OTC Beauty Magazine August 2022

URBAN CALL BRIEFS BY LAFAYETTE JONES

Dr. Harris also developed Achievement Motivation, an interactive personal

hundreds of employees as well as the public agency’s multimillion-dollar

skills development course designed to reduce the dropout rate and improve

budget.

performance of college students. First Black Woman Elected to the Senate He focuses on two themes in his presentations:

In 1992, Moseley Braun made the leap to the national political arena: She ran for a seat in the U.S. Senate, looking to unseat incumbent Democratic

1. “This Time It’s You,” an interactive presentation that targets

Senator Alan Dixon in the Democratic primary. Up against a seasoned

concepts and techniques to change one’s thoughts, emotions,

politician who had spent decades in office, Moseley Braun appeared to

habits and associations, to see beyond obstacles and challenges to

be the underdog. But many responded to Moseley Braun as a chance for

opportunities and results.

political change. She won the primary, but faced another tough opponent in

2. “It’s Never Too Late,” a thought provoking interactive experience

Republican Richard Williamson. Williamson tried to capitalize on Moseley

that shows how to use the power of choice, change and order to

Braun’s mishandling of a tax situation. Although the scandal marred her

re-set and re-start your life, direction and purpose.

campaign, she won the election, becoming the first African-American woman to win election to the U.S. Senate.

Actively pursuing his religious, esoteric, philosophical, and metaphysical

Chicago based minority-owned beauty care industry icons: John H. &

studies throughout the world, Dr. Harris has a Doctorate in Philosophy

Eunice Johnson, Founders Johnson Publishing & Fashion Fair Cosmetics;

and Religion from Bible Institutes of America.

George & Joan Johnson, Founders Johnson Products; Fred and Blondell Luster, Founders Luster Products; Edward & Bettyanne Gardener,

Presently Dr. Harris maintains a busy speaking schedule and is an Elite

Founders Soft Sheen Products were significant campaign supporters.

Trainer/Distributor with the LifeVantage Corporation, a publicly traded

As a senator, Moseley Braun tackled many issues, including women’s

network marketing company. He is a “Million Dollar Earner” in the

rights and civil rights. She served on several committees, including the

network marketing industry and is a member of the Every.Black association

powerful Senate Finance Committee. Moseley Braun continued to support

of entrepreneurs. Dr. Harris resides in Wilmington, North Carolina.

educational reforms and called for more restrictive gun control laws. Her time in office, however, was affected by claims that she misused funds from

Carol Moseley Braun Former U.S. Senator & U.S. ambassador

her 1992 campaign, spending the money on personal expenses. While no charges were ever filed, this allegation clung to Moseley Braun as she sought re-election in 1998.

to New Zealand and Samoa Post-Senate Work Carol Moseley Braun was born Carol

Moseley Braun’s re-election campaign was also hindered by her Republican

Elizabeth Moseley on August 16, 1947,

opponent Peter Fitzgerald. A self-financed candidate, Fitzgerald didn’t

in Chicago, Illinois. A leading African-

have restrictions on how much he could spend during his campaign. He

American politician, Moseley Braun’s

won the election by a close margin. After leaving office, Moseley Braun was

career has been marked by both great

appointed U.S. ambassador to New Zealand and Samoa by President Bill

successes and missteps.

Clinton in 1999. She left the post at the end of the Clinton Administration.

After graduating from the University of Illinois in 1969 with a degree in

A career-long advocate for education, Moseley Braun then taught at Morris

political science, Moseley Braun attended the university’s law school. She

Brown College.

earned her law degree in 1972, and began working as an assistant U.S.

In 2003, she campaigned for the Democratic presidential nomination.

attorney in Chicago the following year.

Moseley Braun opposed the war in Iraq and spoke out about the country’s

Moseley Braun held her first political post as a Democratic representative

economic situation, but she dropped out of the race in early 2004 after

to Illinois House of Representatives, beginning in 1978. As a representative,

failing to garner enough support. She asked her supporters to vote for

she was known as an advocate for social change, working for reforms in

Howard Dean.

education, government, and healthcare. In 1988, she took another challenge.

Since then, Moseley Braun has been working as a business consultant,

She was elected recorder of deeds for Cook County, Illinois, overseeing

started an organic foods company called Good Foods Organics and serves

OTC Beauty Magazine August 2022

on the board of North Carolina Mutual life Insurance company. She has

and TV productions in Carlsbad, Laguna Beach, Palm Springs and Los

one child: a son named Michael from her previous marriage to Michael

Angeles.

Braun. Before returning to the Carolinas, Davis acquired a certification in Trichology - the scientific study of scalp and hair disorders. As a

Michelle Davis Trichologist, Hair & Makeup Artist

Trichologist, she has helped many clients regain healthy hair and follicle rejuvenation using electro, scalp and nutritional therapies. Currently, she educates licensed stylists and consumers on hair loss prevention using the Decca Plus System. Along with industry affiliations, she prides herself

Purpose driven and advocacy have

in community activism and mental Health advocacy. She volunteers her

shaped Michelle Davis’ path. She’s

time at the Greentree, CURE and Look Good Feel Better organizations.

mentored and prepped students for

In her free time, Davis enjoys jazz concerts, international travels and is a

state boards, trained salon professionals,

pickleball enthusiast.

travelled abroad for business growth and fashioned the tresses of many, from the homeless to Hollywood stars.

Andrea Harris

The Leon’s Beauty School and Winston Salem State University (WSSU)

Retired Founder, NC Institute Minority

graduate firmly stands on Jeremiah 29:11. While full time student at

Economic Development

WSSU and a stylist at Pat’s Barber Shop, Davis auditioned to model for Canadian Mist and was rejected. Refusing to accept defeat, she offered her

As co-founder and senior fellow,

talents to the Canadian Mist team and served as lead hairstylist, makeup

Andrea Harris is responsible for the

artist and hairdresser on the program production. Driven by a desire to

creation of a Policy Center within

cultivate her craft, she enrolled in Dudley Cosmetology University, later

the Institute with a primary focus

launching her career as a platform artist and educator. In 1994, she took

on business development and higher

her talents to Speed’s Hair Gallery in Charlotte, NC serving as a shampoo

education. The Policy Center (TPC) will also function with the guidance,

assistant. While in this role, she followed the system, mastering her skills,

advice, and assistance of a Board of Economic Policy Advisors. Stepping

and as a result built a solid beauty career. In 2002, her salon Sketches Salon

down after providing 30 years of leadership as the Institute’s President,

& Spa, Inc was established, earning recognition by Hollywood Hair as one

she now devotes her time and energy on issues impacting the minority

of the “Hottest Salons” in the Carolinas.

business community, workforce development and Historically Black Colleges and Universities (HBCUs). She continues to give of her time

After visiting LaCosta Resort in southern California, she realized the

and talent by sitting on numerous boards and commissions. Andrea is a

need for multicultural hair providers. In 2006, headed west to work for

graduate of Bennett College.

Yamaguchi Spa & Salon in Carlsbad California, serving guests from across the globe. She secured freelance hair and make-up opportunities for film

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com. The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author. OTC Beauty Magazine August 2022

TOP FIVE

TOP-SELLING Styling Products for Kids Parents need products that will hydrate and nourish their children’s hair while reducing breakage. Check out a few of these top selling brands to help your customers narrow down their search so they can make the best choice.

Cantu Care for Kids Conditioning Detangler CTU544

Soft & Precious Moisturizing Cream Hairdress

Detanglers are a must-have in any

SP6752

this product from Cantu is up to

and soft, it still needs moisture. That’s why

household with kids, but luckily

Even though a baby’s hair is typically fine

the task. This gentle detangler

shoppers repeatedly buy this hairdress.

breakage, and is gentle enough

moisturizing cream banishes dry hair and

releases tangles and reduces

to nurture a youngster’s fragile tresses without damage.

HIGHLIGHTS Softens strands

Reduces hair breakage

Infused with shea butter, coconut oil & honey

Infused with olive oil and lavender, this

leaves it shiny and moisturized.

Mane Choice Sweet Strawberry KIDS Hydration Spray MANE574

This intense hydration spray is a daily

essential for any textured-haired child. It

is formulated to rehydrate and define the

youngster’s hair while nourishing it with

essential vitamins for growth and retention.

Just For Me Texture Softener System SN37400

When parents are sick of

the tangles and frizz, they reach for a softening kit from a brand they trust.

The respected Just For

Me brand has a loyal following that loves the curl loosening effects of this softener system.

Sulfur8 Kid’s Medicated Anti Dandruff Hair & Scalp Conditioner ST452

Itchy, dry scalp isn’t just a grown-up

issue. Children battle scalp irritation,

too. That’s why shoppers love this

medicated anti-dandruff conditioner.

Perfect for soothing the tender scalps

of children ages 2 to 12, this product

can eliminate a scratchy, flaky scalp with

regular use. 34

OTC Beauty Magazine August 2022

OTC BOOK CLUB

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BOLD Questions BUSINESS STRATEGY EDITION By Jill J. Johnson, MBA Jumpstart your business success by asking the BOLD Questions. The concise content provided in the BOLD Questions Series is designed to enhance your critical thinking skills. BOLD Questions - Business Strategy Edition – Grow your organization with purpose and prosperity! Strategic planning focused on fun bonding events envisioning an idealistic future result in ineffective plans and written reports that collect dust. It is time to rethink your approach to developing your business strategies. The critical questions asked in the Business Strategy Edition of the BOLD Questions Series will help you focus on making your planning efforts more impactful by gaining the information and insight you need to develop effective business strategies. Those who thrive in an unstable environment focus on understanding the potential future of evolving trends. These 52 short topics are matched with a critical question to provide you with a framework for identifying your emerging opportunities and how you will minimize the risks that an uncertain business landscape creates for your enterprise. These questions will challenge you to consider how you can leverage new opportunities to enhance your operation and profitability. As you answer these critical questions, you will coalesce your business strategies around innovation and adaption. Are you ready to ask the questions to grow your organization with purpose and prosperity? 36

OTC Beauty Magazine August 2022

JBS Beauty Club has all your accessory

needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you

can always buy items by the piece and at great prices. For more information,

call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

OTC Beauty Magazine August 2022

CLIPPER TIPS

Sponsored by Andis Co.

Back-to-School Tools By Andis

Students from middle school to college want to head back in style. For many, their clothing and hair are how they express themselves. However, for the college bound, being away from home also means they will be away from their go-to barber/ stylist for more than a few months. These budget-friendly Andis® tools make the perfect gift for students looking to keep fresh while they are away.

Envy® Adjustable Blade Clipper The Envy Adjustable Blade Clipper is great for all-around cutting on both wet and dry hair. In addition to the adjustable blade, this clipper also comes with 6 attachment combs to help achieve any style. Perfect for using in the dorms, the magnetic motor on this clipper stays cool and runs quiet.

Slimline® Pro GTX Trimmer The Slimline Pro GTX Trimmer is the ideal tool for the student on-the-go. Because of Its cordless design and compact size, it can easily be tucked into a backpack for weekend road trips. The powerful lithium-ion battery packs a powerful punch that can be used to both dry shave and create crisp outlines on sideburns and necklines. Best of all, its popular wide GTX stainless-steel blade with deep-tooth pattern feeds hair faster.

ProFoil® Plus Shaver The ProFoil Lithium Plus Titanium Foil Shaver is a great tool for any young man with facial hair that needs taming. The octagonal hypoallergenic foil heads let the hair feed better for an ultra-close shave without the mess of gels or creams. It also helps reduce bumps and irritation. The charging stand keeps the shaver securely stored upright and ready for the next use. No matter what your style is or what you want it to be, Andis has you covered with a full line of clippers, trimmers and shavers to help you create your way!

For more information, visit andis.com

OTC Beauty Magazine August 2022

INDUSTRY NEWS

Mielle Organics Appoints Steve Pamon to Advisory Board Mielle Organics is announcing the

business, including overseeing

Steve Pamon to the brand’s advisory

acquisitions, and partnerships.

addition of seasoned entrepreneur board.

Acting as an added layer of business

mentorship for both founder and CEO Monique Rodriguez and COO Melvin

Rodriguez, Pamon will also be a strategic

marketing, programming, production, Prior to his role at Triller, Steve served as

the COO of global entertainer Beyoncé’s management and production company, Parkwood Entertainment. Under his leadership, Parkwood achieved an

historical level of critical and commercial

Billboard’s Power Players List for many

As one of the fastest growing Black-

50 Halftime Show, Lemonade visual

of The Year” in 2019. For his work as an

brands, Mielle Organics is continuously

AEG’s Coachella Festival Performance,

collection of products for all hair types,

On the Run II world tour, Everything

the brand’s inception in 2014.

Festival, Adidas / Ivy Park partnership,

thought partner for the business as a whole.

success, as evident in the Super Bowl

owned and women-led global beauty

album, The Formation World Tour,

innovating the haircare space with its

Netflix’s Homecoming documentary,

experiencing accelerated growth since

is Love album, Global Citizen Africa

“Melvin and I are looking to surround ourselves with the right people that

understand the dynamics of scaling businesses while still positively

impacting our communities - individuals

and the Disney+ film “Black Is King”,

among many others. In addition, his

team managed the careers of rapper/ songwriter, Ingrid and actresses/ musicians, Chloe x Halle.

years, reaching no. 1 as the “Executive

executive producer, Steve has received 2 Emmy nominations, 2 Grammy

nominations, and is both a Grammy

Award winner for “Homecoming” and a

Peabody Award winner for “Lemonade”. Pamon holds both an M.B.A. from

Stanford University Graduate School of Business and a B.A. in Business

Administration from Morehouse College

who can push us to be better and do

Outside of his executive positions,

About Mielle Organics

Melvin and I as leaders,” says Monique

boards of IMAX Corporation and World

Rodriguez, Mielle Organics is the fastest

better, ultimately bringing out the best in

Pamon serves on the corporate

Rodriguez.

Wresting Entertainment (“WWE”). He

As Steve Pamon continues, “The

business fundamentals and rapid

growth of Mielle Organics was very

attractive, but it was the company, and

its leadership’s, continued commitment

to the broader community that drove my interest to help in any way possible.” Currently, Steve Pamon is the

President of Verzuz, the lifestyle and

entertainment division of Triller. In that capacity, Pamon leads an executive

team across all aspects of the global 40

OTC Beauty Magazine August 2022

also serves on the board of New York

Road Runners (a non-profit organization that produces more than 100 sports

events each year - including the famed New York City Marathon), and is a

founding advisory board member for the Goldman Sachs “Launch with GS” fund. He is also an investor / advisor to a

number of private companies, including Herschend Family Entertainment,

PLLAY Labs, Collab Capital, Localuer, Uncharted Play, and Encantos. Steve has been recognized on

Founded in 2014 by CEO Monique

growing Black-owned and women-

led global beauty brand. With a heavy emphasis on incorporating healthier ingredients as its “root to results,”

Mielle’s collection of beauty products is designed for all hair types. Today,

Mielle is a global and viral sensation,

with orders in over 87 countries around the world. Their products can be found in more than 100,000 stores across

the U.S. in retailers such as CVS, Rite

Aid, Sally Beauty, Target, Ulta Beauty, Walgreens, and Walmart.

OTC Beauty Magazine August 2022

INDUSTRY NEWS

UNITE HAIR HELPS DEFINE TEXTURED WAVES Ciara’s fluffy, textured

Next, take a boar bristle brush and brush

waves prove that

through section by section starting at

humidity isn’t always a

the ends and working your way up to the

bad thing when it comes

roots. Brush until the curl is completely

to summer hair styling.

brushed out and all you have are nice uniformed fuzzy waves.

During the Dolce & Gabbana fashion show

Then, take three diagonal sections off

in Italy, the “Level Up”

the part and use a small-barrel curling

singer stepped out

wand to wrap and twist-curl each

looking like absolute

section towards the face on each side.

royalty, despite the hot temperatures and

Spray a light mist of LIQUID Volume from

high humidity. Instead

mid-shaft to ends to add even more

of fighting the summer

texture and volume.

elements, celebrity hairstylist Cesar Deleon

Brush each curled section into the rest

Ramirez embraced the

of the textured hair on each side while

au naturale texture in

spraying GO365 Hairspray. Pro Tip: keep

Ciara’s hair to create

the roots flat with GO365 Hairspray and

her show-stopping look,

sectioning clips, while brushing through

exclusively using UNITE

the ends. It should look like a clean

Hair (@unite_hair).

smooth wave at the root and fade to a

“I wanted the hair to have an airy, naturally fuzzy texture, like something out of an Italian Vogue editorial. So my goal was to utilize the

Check out Cesar’s step-by-step breakdown on how to achieve the look at home and how to take humidity into your own hands this summer.

fuzzy, fluffy texture. Optional: add a jeweled headband or hair accessories from ear to ear for a crown like vibe.”

natural texture in the hair. I was inspired

All products mentioned above are

by my surroundings in the beautiful

available on UniteHair.com.

small town of Syracuse, Sicily, with all its history and legends and the images of the local Santa Lucia. I wanted this look to feel as if Ciara was a renaissance queen in the Royal Family,” says Cesar.

THE BREAKDOWN: “On damp, towel-dried hair, begin by making a center part, and apply BOING Moisture Curl Cream from roots to ends. Diffuse until completely dry and curly.

OTC Beauty Magazine August 2022

INDUSTRY NEWS

TRANSFORM AND CARE FOR SEVERLY DAMAGED HAIR WITH APHOGEE’S LEGENDARY HAIR STRENGTHENING KIT! Summer is a time for pool parties, beach

trips, and highlights, babylights or fun

The

season, it can take a significant toll on

to influse needed proteins and amino

hair colors. As much as we all love this

your hair. Chlorine, saltwater, hair color,

exposure to heat tools like blow dryers, flat irons and curling irons, and even

over washing, can all affect the level of

hair damage. Severly dry and damaged

hair can appear frizzy, lifeless, dull and

first

step

Strengthening

the

Treatment,

ApHogee designed

acids to hair to repair and strengthen

compromised strands. The second step is the ApHogee Protective Moisturizer that softens and conditions your hair, while restoring shine and elasticity.

Beautiful hair doesn’t have to come

with a sacrifice this summer. You can still enjoy the sun, pool and outdoor

activities, and wear your favorite hair styles and hair color all while maintaining

a healthy, reflective, beautiful head of

hair. Say goodbye to damages hair with ApHogee’s Hair Strengthening Kit and feel confident again.

brittle, even after conditioning.

ApHogee

addition of visible split ends. If

nationwide, Walmart.com, and

Let’s not forget to mention that

Sally

left untreated, your hair will only

available

Beauty

Supply

stores

other beauty supply stores and

get worse over time.

salons nationwide. For more

information, visit us online at

ApHgee hair care has the

www.Aphogee.com.

solution – a specific regimen

for repairing damaged hair and

ABOUT APHOGEE

shine and condition to any hair

KAB

restoring strength, elasticity, type.

Brand’s

ApHogee,

specialized in hair care products that treat and repair damaged

Fact: To help strengthen severly

hair,

damaged hair, you need to start

while

specific

with a protein treatment. Your

hair strands are made up of

addressing

needs

the

textured

hair. The core product in the ApHogee brand is their Two-

about 90% of protein, which helps give

The wonderful news is that the ApHogee

Step Protein Treatment, well known

damaged, you may find your hair looking

and lasts through multiple washes. Each

consumers for helping prevent future

your hair shape and structure. When and feeling weaker, dry and lifeless.

ApHogee Hair Strengthening Kit (3 oz

/ 3oz / $17.99 MSRP) is an easy-touse, two-part system that is incredibly

effective on all hair types and textures, even the most damaged hair. 44

OTC Beauty Magazine August 2022

Hair Strengthening Kit works in minutes

kit contains about three applications.

With the ApHogee Hair Strengthening Kit you can not only restore your hair but

help stop future hair breakage for weeks, so you can get back in the salon for your favorite chemical service!

among

salon

professionals

and

hair breakage and restoring severely damaged hair. ApHogee products are

cruelty-free, never tested on animals

and safe on color-treated and chemically treated hair.

OTC Beauty Magazine August 2022

Instead of working to live up to your potential, seek to walk in your purpose. You have the potential to accomplish much. But are those accomplishments aligned with why you exist? There’s a difference between your calling and your assignment. As you live your life, the assignments will change. Your calling or purpose will not.

Dwan V. White Founder & Editor of the new Multicultural Beauty Insider

OTC Beauty Magazine August 2022

DELIVERS FASTER AND BRIGHTER SUPERIOR LIGHTENING. EXTRA STRENGTH LIGHTENING POWDER LIFTS UP TO 7 LEVELS DUST-FREE.

OTC Beauty Magazine August 2022

PRODUCT SPOTLIGHT

The ECO STYLE Black Castor & Avocado Oil helps add shine while it repairs and conditions the hair MOISTURIZING BLACK CASTOR SEED AND AVOCADO OIL. This special gel contains Black Castor and Avocado Oil to help nourish and repair damaged hair while promoting a healthy scalp. Black Castor Oil acts as a humectant on the hair strands to help retain moisture. The essential fatty acids and vitamins A, B-5, and E make Avocado Oil a great addition for moisturizing the hair and reducing damage.

WEIGHTLESS STYLE - An essential styling product that gives your customers all-day soft, bouncy, shiny hair without leaving heavy build up so they can braid, coil, and loc hair with confidence. SUPERIOR HOLD - This gel provides superior staying power while keeping your customers hair moisturized with natural ingredients.

Tips to Share With Your Customers: 1. Detangle the hair gently. 2. Apply to wet or dry hair. 3. Work the desired amount through the hair and style as desired. 4. For style ideas customers can check out the ECO STYLE Instagram Ecostyle_us.

Ecoco’s mission is to lead the beauty industry in environmental consciousness and green technologies.

OTC Beauty Magazine August 2022

AS I AM

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $300 OF AS I AM PRODUCTS, get a

$30 Rebate! EXPIRATION DATE: AUGUST 31, 2022

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

B LU E M AG I C

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $250 OF BLUE MAGIC, ROYAL CROWN, WHITE ROSE OR DUSHAME PRODUCTS, get a

$40 Rebate! EXPIRATION DATE: AUGUST 31, 2022

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

CAROL’S DAUGHTER

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PURCHASE $200 OF CAROL’S DAUGHTER PRODUCTS (MIX & MATCH), get a

$20 Rebate! EXPIRATION DATE: AUGUST 31, 2022

COLOR REBEL / REVLON

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $150 OF COLOR REBEL / REVLON VIVID HAIR COLOR, get a

$40 Rebate! EXPIRATION DATE: AUGUST 31, 2022

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

CREME OF NATURE

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $250 OF CREME OF NATURE CNI LIQUID HAIR COLOR PRODUCTS, get a

$25 Rebate!

EXPIRATION DATE: AUGUST 31, 2022

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

Store name

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

D R . M I R AC L E

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $150 OF DR.MIRACLE STRONG+ HEALTHY LINE, get a

$15 Rebate! EXPIRATION DATE: AUGUST 31, 2022

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

ECO STYLER

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $100 OF ECO STYLER 8 OZ PRODUCTS, get a

$10 Rebate! EXPIRATION DATE: AUGUST 31, 2022

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

ED EN

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $200 OF EDEN COCONUT SHEA COLLECTION MIX AND MATCH, get a

$25 Rebate! EXPIRATION DATE: AUGUST 31, 2022

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

M A NE ‘N TAI L

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $250 OF ANY MANE ‘N TAIL 12 OZ SHAMPOO AND CONDITIONER (MIX &MATCH), get a

$25 Rebate! EXPIRATION DATE: AUGUST 31, 2022

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

O K AY

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $200 OF OKAY PURE NATURALS LISTED PRODUCTS, get a

$25 Rebate! EXPIRATION DATE: AUGUST 31, 2022

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

Store name

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

MAKEUP BRUSH USING MAKEUP BRUSHES NOT ONLY GIVES YOUR FOUNDATION A FLAWLESS FINISH, IT ALSO KEEPS ALL THE OILS AND BACTERIA FROM YOUR FINGERS FROM CLOGGING UP YOUR PORES

BRUSHES BROW DUAL ENDED BRUSH • EYELINER BRUSH • EYESHADOW SMALL BRUSH • EYESHADOW LARGE BRUSH C-CURVE EYESHADOW BRUSH • TAPERED EYESHADOW BRUSH • RETRACTABLE LIP BRUSH • CONCEALER BRUSH • FOUNDATION BRUSH FAN BRUSH • DUO FIBER BRUSH • ANGLED BRUSH • LARGE POWDER BRUSH • KABUKI BRUSH

Dream World, Inc. 45 W. Hintz Rd, Wheeling, IL 60090 / Tel. 847-600-3020 / Fax. 773-267-1348 / Toll Free 800-535-6110 EXCLUSIVELY AT JINNY & DREAM WORLD INC.

OTC Beauty Magazine August 2022

BEAUTY AMBASSADOR BY ALLYSON LEAK

THE POWER OF PEACE It’s no secret that stress is becoming a major health problem in today’s society. Stress can have negative effects on the mind, body, and spirit. It has been proven that chronic stress can impact both our physical and psychological well-being, which can lead to an increase in anxiety, insomnia, and even high blood pressure.

What is mindfulness? Mindfulness is the practice of maintaining awareness of your feelings and thoughts in a non-judgmental way. It can help you stay in tune with your mind, body, and spirit so that you know what you need for mental peace and when you need to prioritize self-care.

What role does inner peace play at work? When you are less stressed and anxious, it allows you to have more clarity and flourish creatively at work. Practicing mindfulness can also increase your emotional quotient. Having a high EQ can make it easier to see solutions to problems and handle situations with coworkers in a harmonious way. Here are a few mindfulness activities that you can start incorporating into your daily or weekly schedule to help you unwind a bit.

Practice Meditation

Try Journaling

Set Healthy Boundaries

Regular meditation can help

Expressing your emotions is an

The only way to create healthy

Prioritize Your Sleep Routine

reduce stress and anxiety by

essential part of de-stressing.

boundaries is to first know

increasing self-awareness and

You can write how you feel

what you stand for. Create a

reducing negative emotions.

about life on notes on your

personal purpose statement for

If you are just getting started

phone, in a notebook, or on

the year. It can include how you

your computer. The journal

want to feel each day, how you

entries do not have to be long

want to be treated, and your

and there is no wrong or right

goals. This statement will help

way to do it. The point is to

you measure the decisions you

start practicing how to release

have to make and the people

so that your life is more in a

you spend a lot of time around.

with meditation, start simple. Try ten minutes a week, then after a month, try ten minutes a day of relaxation time.”

state of ease and flow. 56

OTC Beauty Magazine August 2022

Not getting enough rest can contribute to stress. It’s not only about getting in bed earlier, your sleep routine is important, too. Set a timer and allow at least 20 minutes of unwinding time before you decide to go to bed. You can put on an essential oil diffuser, listen to a sleep meditation, or read a book (about a soothing topic).

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SHOW CALENDAR AUGUST | SEPTEMBER 2022 WHEN

WHAT

WHERE

CONTACT

August 7

The Atlanta Black Beauty Expo,

Atlanta GA

www.blackbeautyexpo.com

August 13 - 16

Behind The Chair Show

Austin, TX

www.behindthechair.com

August 20

Nubian is Queen Hair Expo,

Fort Washington MD

www.eventbrite.com

August 20

CONGLAMERATI Hair Show,

Oakland, CA,

www.eventbrite.com

August 26 - 28

The 8th Annual Ubiquitous Women’s Expo,

Washington D.C.

www.ubiquitousexpo.com

August 27 - 29

Bronner Brothers International Beauty Show,

Miami, FL

www.bronnerbros.com

September 3-5

International Hair Fair

Guangzhou, China

www.internationalhairfair.com

September 25

Barbercon

Dallas, TX

www. Barbercon.com

September 29

Hair Love Retreat

Zion, UT

www. Hairloveretreat.com

September 10 - 12

MCB by Beauté Sélection,

Wasquehal, France

www.mcbbybeauteselection.com

September 17 - 18

Beauty Live & Hair Factory

Germany

www.beautylive.eu

September 15 - 17

COSMOPROF CBE ASEAN

BANGKOK, Thailand

www.cosmoprofcbeasean.com

AUGUST

SEPTEMBER

OTC Beauty Magazine August 2022

SPECIAL

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GA10015

READER FEEDBACK Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

What are some of the most important children’s hair care products in your store?

Do you currently have an area in your store specifically for children’s hair care tips/trends? If so, has it been helpful?

Are there any other topics that you would like to see covered in the OTC Beauty magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (상호명) __________________________________ State (주) ___________________________________________ 60

OTC Beauty Magazine August 2022

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

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OTC Beauty Magazine August 2022

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AD INDEX Afam............................................................................................................29, Afam ......................................................................................................... 29, 41

Inspired Beauty. Beauty................................................................................................5 .............................................................................................. 5

Alaffia....................................................................................................................6 Alaffia ................................................................................................................. 6

KAB Brands ................................................................................................... 21

American International Industries......................................................... Industries......................................................... 35

L’Oreal.............................................................................................................. L’Oreal .............................................................................................................. 48

AMPRO................................................................................................ Cover, 47 AMPRO

Luster Products Inc..................................................................................... Inc..................................................................................... 45

Angela Manufacturing, Corp.. Corp.................................................................... 23

Mamado Intl.. Intl.......................................................................................................3 .................................................................................................... 3

Canvas Beauty.............................................................................................. Beauty.............................................................................................. 15

Namaste Labs............................................................................................... Labs............................................................................................... 17

www.afamconcept.com

www.alaffia.com

www.gigispa.com

www.amprogel.com

www.angelamanufacturing.com

www.haskbeauty.com

www.aphogee.com

www.loreal.com

www.scurl.com

www.mamadousa.com

www.canvasbeautybrand.com

www.orshaircare.com

Crazy Color. Color..................................................................................................... 11

R&R Corp......................................................................................................... Corp......................................................................................................... 61

Dreamworld ............................................................................. 38, 49, 55, 67

Softee................................................................................................................ 19 Softee

Develop Plus..................................................................................................... Plus.....................................................................................................7 7

Softsheen Carson. Carson.......................................................................................IFC ..................................................................................... IFC

Estyle.............................................................................................. Estyle .............................................................................................. Back Cover

Spunge.............................................................................................................. 36 Spunge

Fantasia Industries Corporation. Corporation............................................................. 27

Taliah Waajid. Waajid................................................................................................... 39

Hair U Wear. Wear........................................................................................................9 ...................................................................................................... 9

Twist It Up Comb.......................................................................................... Comb.......................................................................................... 58

Imperial Dax. Dax.................................................................................................... 37

XBI.........................................................................................................62, XBI ......................................................................................................62, 64, 68

www.crazycolorus.com

www.dreamworldproducts.com

www.coloroops.com

www.ecocoinc.com

www.fantasiahaircare.com

www.hairuwear.com

www.daxhaircare.com

Innovative Beauty ....................................................................................... 25 www.godefroybeauty.com 66

OTC Beauty Magazine August 2022

www.thenextimage.com

www.softeeproducts.com

www.softsheen-carson.com

www.spungeformen.com

www.taliahwaajidbrand.com

www.twistitupcomb.com

www.okaypurenaturals.com

OTC Beauty Magazine August 2022

The Real is the Beard. The Beard is the Real. ON Natural EDGE MAN 11 exclusive beard line is formulated with 11 natural ingredients, delivering a complete beard care system; Beard Wash, Beard Oil, Beard Balm.

onnaturalusa.com thenextimage.com

OTC Beauty Magazine August 2022

& Black

Castor

Avocado Oil New!

Moisturize. Smooth. Deﬁne.

www.ecostyle.com @ecostyle_us Note: This gel should only be used for hair styling. It should never be eaten or applied to the face.