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August 2014| $6.00 The Tool Issue

Clippers &

Trimmers 101 Typology, Texture and Tool Tips Inside the Industry Giovanni Cosmetics Manufacturer Profile

OTC Store Interview Inside Star Beauty Supply - Forestdale, AL

Scan to visit OTC website


CONTENTS August2014 in this issue

Editorial Letter����������������������10

Feature Article

최신 유행 기구

The 3-T’s: Typology, Texture and Tool Tips���������������������� 64

Trendy Tools

Expert Advice�����������������������12 What Transformation does Kinky Hair Go Through When Pressed?

심한 곱슬 머리에 프레스 처리를 하면 어떤 변환 과정이 생기는가?

Marketplace�������������������������16

by Phylencia “PT” Taylor

Most consumers aren’t aware, but hair type and texture is critical when selecting hair tools. Hair’s density, porosity and texture play a critical role in ease of styling, time of grooming and overall hair health in styling and daily priming routines. Learn all about these 3-T’s here.

Trendsetter Tools

How Should You Sell It?�������22 Ionized Styling

이달의 판매 초점은 … 이온화된 스타일링!

Urban Call Briefs������������������45 My Brother’s Keeper: Part II

King of Locs..........................61 Gaining Consumers: One Sample at a Time

Clipper Tips��������������������������80

Retailer Profile Star Beauty Supply Forestdale, AL ���������������������74 by Tony Bae

현실에 만족 합니다

Detachable or Adjustable – What’s Better?

Therapy Trends���������������������82 Digital Curls and Waves

Tonsorial Times .................... 84 Do The Right Thing

업계소식................................ 88

Industry News ���������������������92 Coupons��������������������������� 101 Show Calendar����������������� 104 Ad Index��������������������������� 104 Reader Feedback��������������� 106 Product Spotlight�������������� 108 ORS™ Straightening & Strengthening Treatment by HAIRepair™ 4

OTC Beauty Magazine August 2014

On The Cover SoftSheen-Carson is proud to announce the revolution in professional hair care treatments—the new Hydra Steam Moisturizing System. This, their first steam-activated moisture system, is exclusively designed for stylists to use with steam treatments. It delivers intense moisture and defines curls for all day frizz control. www.softsheen-carson.com


CONTENTS August 2014 Knowledge To Know Finished Product Fall and Winter Hair Trends����� 32 Clippers and Trimmers 101���������������������������� 28 by Ursula Stephen

A new season is upon us and soon it will be time to say goodbye to the hot and steamy days of summer and ring in the cooler days and nights of the Fall/Winter season. There will be a combination of hair trends that will carry over into the cooler months, and we break them down here.

가을 겨울 헤어 트랜드 새로운 계절이 곧 다가오며 머지 않아 덥고 후덥지근한 여름과 작별하고 가을 겨울의 선선한 낮과 밤을 맞게 될 시간이 올 것이다. 선선한 계절에도 이어지게 될 헤어 트랜드들이 있을 것이다. 어떤 것들인지 둘러보도록 하자.

Caring for Your Curls��������������� 36 by Teneya Gholston

Whether transitioning or all the way curly, your customers with naturally curly hair now have more options than ever to care for their curls, twists, kinks and waves. New moisturizing styling aids with natural ingredients and enhanced technology help to end frizz and moisturize strands, offering women—and men—endless options to care for and style their curly hair.

컬 관리 스타일의 전환 단계에 있든, 내내 곱슬머리이든, 자연적으로 곱슬한 모발을 가진 여성들은 이제 그들의 컬이나 꼬임, 심한 곱슬, 그리고 웨이브 등을 관리하는데 이전보다 더 많은 옵션을 가지게 되었다. 천연 성분과 향상된 기술로 만들어진 수분 공급 스타일링 신제품들은 곱슬거림을 멈추고 모발에 수분을 공급하는데 도움이 된다, - 이것은 여성과 남성 모두를 위한 것이며 – 그들의 곱슬 머리를 관리하고 스타일을 만드는데 무한한 옵션을 제공한다.

by Elizabeth Yong So you’re in the market for a new clipper and trimmer. Selecting one can be as confusing as buying a new car. Read on to learn the basics that apply to most professional clippers and trimmers, so you can make the best choice for your next purchase.

Business Tips

Anti-Theft Tactics for Small Business�������������� 50 by Bill Steward Any owner of a retail store has to take action against shoplifting; otherwise they will find a lot of their merchandise missing. There are systems out there that can at least deter shoplifting, including security surveillance and alarms. However, some of these systems are ultra-expensive and not affordable for small business owners. A retail store can still successfully prevent theft even without the latest technology.

소규모 비즈니스를 위한 도난 방지 전술 소매 상점 주인들은 도난 조치를 취해야 한다. 그렇지 않으면 상당히 많은 제품들이 분실되는 것을 발견하게 될 것이다. 보안 모니터링이나 알람을 포함해, 도난을 최소한으로 억제할 수 있는 시스템들이 있다. 그러나, 이러한 시스템들은 상당히 고가이며 소규모 비즈니스 주인들에게는 만만한 비용이 아니다. 하지만 소매 상점은 최신 기술이 없이도 여전히 성공적으로 도난을 방지할 수 있는 방법이 있다.

3 Keys to Being an Irresistible Leader������������� 54 by Alesia Latson Leadership is a tough job. Not only do you have to be adept at managing multiple priorities, but you also have to possess expert people skills. After all, regardless of industry, a leader is only as good as his or her team. The challenge, then, is figuring out how to be irresistible to your team.

저항할 수 없는 리더가 되기 위한 3 가지 핵심 리더십을 갖는 것은 쉬운 일이 아니다. 당신은 우선 순위에 있는 다양한 업무들을 동시에 능숙하게 처리해야 함은 물론, 전문적인 사람의 기술을 가지고 있어야 한다. 결국, 어떤 산업이든, 리더는 자신의 팀과 마찬가지다. 문제는, 그 후에, 어떻게 당신의 팀이 따라올 수 밖에 없게 만들지를 파악하는 것이다.

Manufacturer Profile

Giovanni Cosmetics �������������������������������������������������� 68

“Here at Giovanni we believe that you are your own accessory to the world. Your presence and stylish influence are a powerful combination that turns heads and makes a statement,” declares Nicole Far, Business Development Manager for Giovanni Cosmetics. “What makes the beauty industry so fun to be a part of is that you get to play a role in fashioning the accessories that you in turn get to use when creating your own stylized vibe.” Inspired by her passion, OTC Beauty Magazine spoke with Far to learn more about this style-empowering company.

“이 곳 Giovanni에서는 여러분 스스로가 이 세계의 액세서리라고 믿습니다. 여러분의 존재와 세련됨은 여러분에게 자신감을 주고 돋보이게 만드는 강력한 조합입니다.” Giovanni 화장품의 사업 개발 매니저인, Nicole Far는 말한다.“뷰티 산업의 일부로서 이렇게 즐거울 수 있는 것은 바로 여러분이 액세서리 패션에서 역할을 갖고 여러분만의 스타일 있는 분위기를 창조하기 때인 것입니다.” 그의 열정에 고무되어, OTC 뷰티 매거진은 Far 씨와 스타일을 강조하는 이 기업에 관해 이야기를 나눴다.

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OTC Beauty Magazine August 2014


CEO:

Ann Jhin

Editor:

Haley McNeal editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Editor:

Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Earl Cole

Art Director:

support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Teneya Gholston Cyrus Jackson Alesia Latson Dr. Edward Tony Lloneau Ursula Stephen Bill Steward Phylencia Taylor Elizabeth Yong

Columnists:

Kenny Duncan Lafayette Jones Elayne McClaine Dwayne Thompson

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations. OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 88

OTC Beauty Magazine August 2014


Editorial Letter

Trendy Tools 최신 유행 기구 Leg warmers, headbands, hair feathers—trends are always on the move and tr ying to stay stylish can easily make your head spin. Have no fear; we are here to help with this struggle of constant change. OTC Beauty Magazine offers you valuable information on keeping customers fashionable and the tools they need to create their favorite looks.

Hairstyles may come and go, but nothing quite

compares to a clean cut on a man. Creating these dapper looks, clippers and trimmers will continuously be stylish. In this issue we have taken it back to the basics of these tools to help you fully understand what each one does and how to keep them running in tip-top shape. What better way to sell more of an item than to know all about it? We have also touched on the hair trends for fall and winter 2014 (page 32) and how hair composition determines the type of hair tools needed to style it (page 64) so you can stay ahead of the knowledge cur ve.

Always on-point is the ability to be an irresistible

leader and keep your store safe from theft, especially when you are running an establishment. Be sure to check out our Business Tips section and make sure you are staying on your “A-game.”

Last, but certainly not least, we have once again

gathered the latest and greatest tools of the industr y and presented them to you in this month’s Marketplace section. Let us be your guide to stocking shelves with the trendiest of tools.

레그 워머, 머리띠, 머리 깃털 -유행은 항상 움직이고 세련됨을 유지하려고 하며 이것은 당신의 머리를 어지럽게 만들 수도 있습니다. 하지만 겁내지 마세요. 저희는 끊임없는 이 변화의 투쟁에 도움이 되려고 노력하고 있습니다. OTC 뷰티 매거진은 고객들이 세련됨을 유지하고 그들이 선호하는 스타일을 연출하는데 필요한 기구들에 관한 중요한 정보들을 제공하고 있습니다. 헤어 스타일 유행은 자유롭게 오고 가지만, 남성들의 정갈한 커트에 필적할 만한 것은 그다지 없습니다. 클리퍼와 트리머는 이 깔끔한 스타일을 연출할 수 있는 도구로서, 지속적으로 스타일을 유지할 것입니다. 이번 호에서는 이 기구들의 기본으로 돌아가서 각 제품의 역할과 그것으로 최상의 모양을 유지하는 방법에 관해 여러분의 충분한 이해를 도우려 합니다. 기구에 관한 모든 것을 아는 것보다 더 많은 제품을 판매할 수 있는 좋은 방법이 있을까요? 우리는 또한 여러분이 최신 정보를 얻을 수 있도록 2014년 가을 겨울 헤어 트랜드(페이지32)와, 스타일에 필요한 헤어 기구들의 타입을 결정하는지에 관해서(페이지64)도 다루었습니다. 요점은, 항상 특별한 지도자의 능력과 당신의 매장을 도난으로부터 지키는 능력이며, 특히 이것은 여러분이 매장을 설립하는 초기 단계에는 더욱 요구되는 것입니다. 비즈니스 팁 섹션을 확실히 참고하시고 여러분이 “A-Game” 에 머무르고 있는지 확인하십시오. 마지막으로, 저희는 다시 한 번 업계의 최신, 그리고 최상의 기구들을 한데 모았으며, 그것들을 이달의 마켓 플레이스 섹션에서 여러분에게 선보이고 있다는 것입니다. 최신 유행의 기구들을 여러분의 매장 진열대에 올려놓을 수 있도록 저희가 여러분의 가이드가 될 것입니다

Editor, hmcneal@otcbeautymagazine.com 10

OTC Beauty Magazine August 2014


July 2012OTC Beauty Magazine

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Expert Advice by Dr. Edward Tony Lloneau

What Transformation does Kinky Hair go Through when Pressed? 심한 곱슬 머리에 프레스 처리를 하면 어떤 변환 과정이 생기는가?

When cuticle layers back up on one another on kinky hair, they do not fit neatly in place like stacked plastic cups. Instead, they are forced into each other by the retention on the hair shaft caused by the excessive bonds in the medulla. When one cuticle layer is forced into the layer in back of it, this causes the layer in back to flare out.

When hair is pressed with a comb designed for this purpose, this

flared out cuticle is simply smoothed or pressed flat against the body of the hair shaft. The heat of the comb or curling iron softens the cuticle, allowing it to give way easily to the pressure applied by the back of the comb.

This principal is basically the same as ironing wrinkles out of a

sheet. The heat from the iron softens the fabric so the wrinkles will give way to the weight or pressure of the iron. Pressing oils or creams serve three purposes:

1.

Protects hair from excessive heat of the pressing comb or curling iron by absorbing excessive heat.

2.

A lubricant to allow for smoothness by putting a thin layer of oil between hair and the comb.

3.

The oil left behind coats the hair shaft holding the flattened cuticle close and resisting moisture that can cause the cuticle to return to its normal position (reversion).

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OTC Beauty Beauty Magazine Magazine August December 2008 OTC 2014

큐티클 층이 심한 곱슬 머리에서 다른 상태로 돌아갈 때, 그것은 쌓아 놓은

플라스틱 컵처럼 제자리에 가지런히 정돈되지 않는다. 대신, 큐티클 층은

모간을 유지하기 위해 서로 비좁게 들어차게 되는데, 이것은 수질의 과도한 결합에 의해 야기된다. 큐티클 한 층이 그것의 뒷 쪽에 있는 층으로 억지로 비집고 들어가면, 뒷 쪽의 층이 타게 된다.

이런 목적으로 디자인된 빗으로 모발에 프레스를 가하면, 이렇게

타버린 큐티클이 쉽게 부드러워지거나 모간의 몸체와는 달리 평평하게 눌리게 된다. 열처리 빗이나 컬링 아이언은 큐티클을 부드럽게하여, 빗의 뒷면으로 쉽게 압력을 가할 수 있게 한다.

이 원리는 기본적으로 구겨진 시트를 다림질하는 것과 같다.

다리미로부터 나오는 열이 직물을 부드럽게 하기 때문에, 주름은 다리미의 무게나 압력의 방향으로 돌아가게 되는 것이다.

프레싱 오일이나 크림은 다음 세 가지 목적을 제공한다: 1. 과도한 열이 흡수되는 프레싱 콤이나 컬링 아이언의 지나친 열로부터 모발을 보호한다.

2. 머리와 열처리 빗 사이에 얇은 오일층을 제공함으로써 부드러움을 주는 윤활제 역할

3. 오일은 모간이 납작해진 큐티클을 가까이 잡아주고 큐티클이 정상적인 위치로 돌아갈 수 있게 하는 (복귀) 내수성을 위한 코팅으로 남게 된다.


August2008 2014 OTC OTC Beauty Beauty Magazine Magazine December

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OTC 2008 OTCBeauty BeautyMagazine Magazine December August 2014


December 2008 OTC Beauty Magazine


M A R K E T PLACE

Trendsetter Tools Who says the term “tools� only applies to hammers, nails, nuts and bolts? Beauty tools are necessary to complete any look, and we have found the newest, trendiest tools your customers need to get the job done.

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OTC Beauty Magazine August 2014


Good Hair Sense

According to Hot Tools, “fabulous hair starts with ‘Good Hair Sense’” and we couldn’t agree more. Their GHS Salon Ionic 1875 Watt Dryer creates beautiful styles in any hair texture with their precision “Good Hair Sense” styling system. This technology delivers the perfect balance of heat and ionic output to create long-lasting styles while protecting the health, body and natural beauty of hair. www.hottools.com/ghs

Mist Daily Thermal Protection

The Gentle Treatment® Aloe Vera Therapy advanced protection system is perfect for all the ways your customers wear their hair as it relies on the restorative and healing properties of Aloe Vera to condition, repair and style. The Thermal Leave-In Protection Spray is a fine styling mist formulated to help them achieve salon-quality heat styled hair. www.johnsonproducts.com

The Hydrating Curl Shine daily leave-in styling conditioner from Taliah Waajid is the ultimate product for adding shine and luster to dull, dry hair. The light but effective shine-mist revives hair and curls for easy styling and great shine. This non-greasy, shine-boosting formula diminishes frizz and dry hair while protecting strands. www.naturalhair.org

Beautifully Unique

Do your customers love the drama and style of false eyelashes, but get aggravated with the application process? Now you can offer them the new Ardell Dual Lash Applicator to make the job easier. Flaunting a curved end for flawless application and an angled tip to secure lashes, they’re sure to find success each time they apply lashes. www.ardelllashes.com

August 2014 OTC Beauty Magazine

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M A R K E T PLACE Fancy Feet

There’s no denying how great your feet feel when you leave the nail salon with a fresh pedicure. Now your customers can offer their shoppers the tool to give a great foot buffing, or do it themselves at home with Amazing Shine’s Ceramic Foot File. This two-sided pedicure stone has a rough side for removing calluses and a fine side for smoothing skin while massaging feet. www.amazingshinenails.com

Brilliant Blowout

You know those styling products that smell so good you can’t seem to put them down? This is one of them. The Mega Strength Blow Dry Creme from Nature’s Therapy helps deliver heat protection and medium hold for fast blowouts. When customers blow dry their hair daily it puts hair at risk for heat damage; make sure they protect their precious strands! www.lorealtechnique.com

The One ‘n Only®

Your customers can create the perfect curls with the Argan Heat™ 1¼” Argan Ceramic Curling Iron. This ceramic spring curling iron heats up to 400 degrees Fahrenheit quickly and has 30 heat settings. The ceramic barrel is infused with Moroccan Argan oil to help protect hair as it curls. It also comes packaged with a .25 oz. Argan Oil sample. www.one-n-only.com

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OTC Beauty Magazine August 2014


Tame Unruly Roots

Gentle on all hair types, the Gold ‘n Hot 1” Professional Ceramic Digital Root Straightener allows users to get close to the scalp, leaving roots straight, smooth and packed with volume for versatile styling. The heatresistant comb prevents burning of the scalp, and the temperature can be easily selected for desired heat levels. Eliminating static and frizz, this tool locks in deep conditioning for silky hair and leaves no crease marks. www.belsonproducts.com

Lucky 13

Who says 13 is unlucky? The Zebra Paddle Brush from Diane features 13 rows of ball-tipped pins for thorough detangling. The large paddle design allows users to easily cover their whole head in less time, speeding up the hairstyling process. It also comes in this fun zebra pattern design. www.dianebeauty.com

Head to Toe

Grooming is an intricate process, and Remington understands. Designed to trim and detail all of your customers’ hairs, the Head to Toe Grooming Kit includes four attachments and five combs for maximum versatility. Whether they want to shape up body, facial, nose, ear or head hair… they’re completely covered. This tool’s surgical steel blades are self-sharpening and long-lasting. Attachments are also washable. www.remingtonproducts.com

August 2014 OTC Beauty Magazine

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M A R K E T PLACE

Tame Wild Hairs

Famous for its precision, the award winning Slant Tweezer from Tweezerman has perfectly aligned hand-finished tips, guaranteed to grab the hair every time. Shown here in a fun, leopard print, it is sure to add flair to any makeup bag or vanity. When this stainless steel tool becomes dull from normal use, it can be sharpened free. www.tweezermanprofessional.com

Design Details

Outlining, dry shaving and fading; the Andis GTX T-Outliner 3-Prong Corded Trimmer does it all. This magnetic motor trimmer with a deep-tooth, carbon-steel T-blade and 3-prong grounded cord is a part of their Classic Collection and comes with a set of 4 interchangeable blades. Blade oil is also included in the purchase. www.andis.com

Legendary Cuts

Get the ultimate clipper cut with the new 5 Star Legend from Wahl. Equipped with a quiet v9000 motor, this clipper runs faster and cooler than a standard electromagnetic motor clipper, making it energy efficient. It also features “crunch� blade technology for a smooth, clean cut. The bottom blade features longer teeth, combined with the enhanced taper lever making a longer throw for more efficient cutting. www.wahlpro.com 20

OTC Beauty Magazine August 2014


How should you sell it?

This month’s focus is...

Ionized Styling! Getting into the back to school spirit, OTC Beauty Magazine is exploring the idea that science and beauty actually go hand-in-hand—especially with the design of modern hair styling tools. We reached out to an industry expert to learn how.

What are ionic styling tools, and what makes them valuable goods for OTC stores? Please describe how they work, and what tools come in ionic versions. “Hair Dryers with ions have an ionic generator which: •

Outputs tens-of-thousands of negative ions

Dries hair faster with less damage

Helps to seal cuticle and reduce frizz

Yields healthy shiny beautiful hair

Flat Irons/Tourmaline/Ions •

Natural source of negative ions from precious gemstones

Seals in moisture and conditions while closing cuticle layer to protect hair

Helps eliminate static electricity and frizz

Hair is healthier, shinier and smoother with continued use.”

If you have input you’d like to share regarding this question, send an email to hmcneal@otcbeautymagazine.com. Your response could be featured in the September issue! 22

OTC Beauty Magazine August 2014

Frank Sutera, Regional Sales Manager Belson Products www.belsonus.com


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어떻게 판매할 것인가? 이 달의 판매 초점은 ...

이온화된 스타일링! 학교로 돌아가는 정신에 입각해, OTC 뷰티 매거진은 과학과 뷰티가 실제적으로 함께 손잡을 수 있는 아이디어들을 모색하고 있다 – 특히 모던 헤어 스타일링 기구의 디자인면에서. 방법을 배우기 위해 몇몇 업계 전문가들과 접촉했다.

이온 스타일링 기구는 무엇이며, 무엇이 이것을 OTC 매장에서 귀한 제품으로 만드는 걸까요? 이것의 작동 방법과 이온 버전으로 나오는 제품들에는 어떤 것들이 있는지 설명해주세요. “이온 헤어 드라이어는 이온 발생기를 가지고 있어서: • 수만의 음이온을 출력한다. • 모발을 적은 손상으로 빨리 말린다. • 모발 표피를 감싸서 곱슬함을 줄인다. • 건강하고 빛나는 아름다운 모발을 만든다. 플랫 아이언/ 터마린(전기석)/이온 • 귀한 보석으로부터 음이온을 얻을 수 있는 천연적 근원 • 모발 보호를 위해 표피층을 닫는 동안 수분을 감싸고 컨디션한다. • 정전기와 곱슬거림 제거에 도움이 된다. • 지속적인 사용으로 모발이 더욱 건강하고 반짝이며 부드러워진다

Frank Sutera, Regional Sales Manager Belson Products www.belsonus.com

이 문제에 관해 여러분의 의견을 공유하고 싶은 분들은, hmcneal@otcbeautymagazine.com로 이메일 보내주세요. 여러분의 의견은 9월호에 게재됩니다!

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OTC Beauty Magazine August 2014


July 2013 OTC Beauty Magazine

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by Elizabeth Yong

Clippers and Trimmers 101

So you’re in the market for a new clipper and trimmer. Selecting one can be as confusing as buying a new car. Do you know what to look for beyond the visually appealing body design, colors and graphics? Read on to learn the basics that apply to most professional clippers and trimmers, so you can make the best choice for your next purchase.

Clipper Basics Clippers are intended for bulk haircutting or cutting large amounts of hair. They do not cut extremely close. Typically larger than trimmers, clippers are available in two blade designs: adjustable and detachable. An adjustable blade clipper has a lever on the side that when pushed up, is in the closed position and leaves the least amount of hair on the head. Push the lever down to the open position to leave more hair on the head. Guards can be attached for varying cutting lengths and guidance when cutting. “Adjustable blade clippers allow for range and versatility for different cutting lengths,” says Rodrick Samuels, co-owner of Hair Lab Detroit—The Salon, master barber/stylist and national educator. “The lever allows for instant height adjustment and assists in blending weight lines and making transitions quickly when cutting tapers and fades.” Detachable blade clippers have blades that snap on and off and offer more versatility due to the wide variety of blade lengths available. The blades are designed with specific size and tooth patterns for a more precise cut with less passes through the hair. Manufacturers produce blades that are interchangeable across different clipper brands. Choose from stainless-steel blades or ceramic blades that run cooler and stay sharper longer. Used, dull blades can be sharpened. Guards are generally not used with detachable blade clippers. Not all clippers weigh the same either. Remember that you will be holding this tool for nine hours a day doing haircuts. Be sure to select one that fits comfortably in your hand and is ergonomically balanced to lessen arm fatigue. Trimmer Basics Hair trimmers are primarily smaller and lighter than clippers. Think of them as a finishing tool to edge hairlines, clean napes, carving around the ear and grooming sideburns and facial hair. With fine cutting teeth, the blades usually can be zero-gapped for extremely close dry shaving and fading. The blades are fixed, but can be replaced when they wear out. Trimmers have either a square or T-blade, the latter ideal for creating hair art and designs. “The T-blade allows for smaller shapes to be created by the blade corner being used like a pencil,” says Kenny Duncan, celebrity barber, owner of Mane Attraction salon and lead educator for Andis. “Whenever I’m creating intricate hair art that requires prolonged times with a trimmer in my hand, I prefer cordless trimmers that feature a T-blade like the Andis Slimline Pro because I can maneuver the tool very easily. If I’m doing a dry shave, I prefer a square blade trimmer such as the Outliner II.”

Power There are three different types of motors used in clippers and trimmers: magnetic, rotary and pivot. Magnetic motors run at high speeds. They are perfect for high-volume cutting, as they stay quiet and cool. These maintenance-free motors require no internal oiling and last for years with fewer moving parts to wear out. Since the magnets are controlled by electricity, do not use a converter when traveling abroad unless the tool is dual voltage or you will damage the machine. Rotary motors offer an equal amount of power and blade speed for heavyduty cutting through thick and wet or dry hair. It is the only motor that can accommodate multiple speeds. Pivot motors have a lower blade speed than magnetic motors, but are twice as powerful, making them ideal for cutting thick hair. The slower blade speed offers greater control for the user. “Multiple speed detachable blade clippers offer more versatility,” says Joe Flano, national educator for Major League Barber. “The combination of varying speeds and interchangeable blades lets me cut hair quicker.” Clippers and trimmers are both available in cord and cordless options. Nickel hydride or nickel cadmium batteries typically power cordless tools; recently they are being replaced by longer-lasting lithium ion technology. Rechargeable lithium-ion batteries promise longer running times with consistent cutting power. Why go cordless? For mobility and convenience. Celebrity barber Angel Lucas, aka monster99 is primarily mobile and meets his all-star clients whenever and wherever to cut their hair. “I’ve cut hair in unusual places like planes, golf carts, you name it,” says Lucas. “I always carry a cordless with extra batteries with me because I’m always on call.” Duncan, who also provides mobile services, still uses cordless tools in his salon: “There’s no cord to get in my way or tangled with the client. I can move around easier.” Care It’s important to take care of clippers and trimmers. Never drop your clippers or trimmers since this will cause misalignment of the cutting blades and produce uneven results. Be sure to clean any hair buildup with a small brush. On detachable blade tools, be sure to remove the blade and clean where it attaches. Aileen Nunez, international manager of education and style at Andis says, “It’s vital to maintain your tools after each and every cut. Use a disinfectant spray such as Andis Cool Care to clean and disinfect, preventing transmitting bacteria between clients. Cool Care also serves as a cleaner, rust preventative, lubricant and coolant for hot blades. Hold the can six inches from the blade surface, spray both sides but don’t over saturate blades. To maximize the performance, always oil the blades after every use. Drip one drop of clipper oil on each corner of the cutting teeth and at the inside rear corner of the moving blade. Blot excess with a clean rag. Plus, always use clipper-specific oil—not other lubricants, which can be flammable.” Still undecided on which clipper or trimmer is right for you? Go to a trade show or ask a seasoned barber or stylist their opinion. They may just let you take their clippers for a spin.

Elizabeth Yong is a seasoned writer, editor, photo director and brand builder for the professional salon and barber industry. Currently she heads up her boutique agency Forever Yong PR. You can reach her at Elizabeth@ForeverYongPR.com 28

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August 2014 OTC Beauty Magazine

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OTC Beauty Magazine April 2014


April 2014 OTC Beauty Magazine

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K-t-K

Knowledge to Know by Ursula Stephen

Fall and Winter Hair Trends 가을 겨울 헤어 트랜드

A new season is upon us and soon it will be time to say goodbye to the hot and steamy days of summer and ring in the cooler days and nights of the Fall/ Winter season. There will be a combination of hair trends that will carry over into the cooler months: Blunt Fringes: This season we’re seeing a trend towards the straight, blunt fringe. Cut straight across or taper slightly at the sides to soften the look. Short and Medium Blunt Bobs: Bobs are only getting more popular, and this season it’s all about the blunt cut. It’s powerful, polished and has that hint of edginess that we love. Perfectly Undone Hair: Although it may look like it, unfortunately most of us don’t just wake up with that tousled, undone hair that is cropping up everywhere on the catwalks. This look is all about the relaxed, tousled texture that is easy to create with the right products and tools – Bumble & Bumble Surf Spray is a must have for this style. We can’t forget about the Naturalistas! As the natural hair movement continues to grow, Naturalistas all over the country are finding new and beautiful ways to embrace their natural hair with topknots, stunning twist-outs, braids and haute hair colors. Although these hairstyles will cross over into the fall, we will also see lots of loose waves this fall/winter 2014 season. This look is effortless and easy to achieve with your favorite medium barrel curling iron or curling wand. There’s also a great new curling tool called the Infinity Pro by Conair Curl Secret. Its genius; the hair is automatically drawn into the tourmaline ceramic 32

OTC Beauty Magazine August 2014

새로운 계절이 곧 다가오며 머지 않아 덥고 후덥지근한 여름과 작별하고 가을 겨 울의 선선한 낮과 밤을 맞게 될 시간이 올 것이다. 선선한 계절에도 이어지게 될 헤어 트랜드들이 있을 것이다. Blunt Fringes(뭉툭하게 자른 짧은 앞머리): 이 계절 우리는 스트레이트의 블런트 프린지의 유행을 보게 될 것이다. 직선으로 자르거나 옆으로 약간 가늘어지게 자 르면 부드러움을 연출할 수 있다. Short and Medium Blunt Bobs(짧거나 중간 길이 정도의 뭉툭한 단발머리): 단 발머리는 더 많은 인기를 얻고 있으며, 이 시즌에는 Blunt cut(뭉툭하게 자르 는 컷)이 전부일 것이다. 이것은 강력하고 세련되어 우리가 분명히 좋아하게 될 것 이다. Perfectly Undone Hair(완벽하게 정돈되지 않은 스타일): 비록 비슷해보일지는 모르지만, 불행하게도 우리들 대부분이 잠에서 깨었을 때의 헝클어지고 정리되지 않은 헤어는 모델들이 무대 위로 불쑥불쑥 나타나는 모습과는 다른 것이다. 이 스 타일은 적절한 제품과 기구를 사용해서 쉽게 만들 수 있는 편안하고 헝클어진 텍 스처가 주된 것이다 – Bumble & Bumble Surf Spray는 이 스타일을 위한 필 수 제품이다. 우리는 자연주의자들을 잊을 수는 없다! 자연스러운 헤어의 움직임이 지속적으로 성장함에 따라, 전국의 모든 자연주의자들은 그들의 네추럴 헤어를 높이 틀어올리 거나 깜찍하게 비틀기, 혹은 브레이드나 고급스러운 헤어 컬러를 할 수 있는 새롭 고 아름다운 방법을 찾고 있다. 비록 이들의 헤어 스타일이 가을까지 건너간다해도, 2014년 가을 겨울 에는 느슨한 웨이브 스타일을 아주 많이 보게 될 것이다. 이 스타일은 당신이 좋아 하는 중간 굵기의 컬링 아이언이나 컬링 막대기로 힘들지 않고 수월하게 만들 수


August 2014 OTC Beauty Magazine

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K-t-K curl chamber and heated from all directions to effortlessly form a perfect curl. The great thing about this tool is that its works on all hair lengths and types. Always make sure that your hair is completely dry before using any heat styling tools. Unless you are using a heat protectant product such as Motions Straight Finish Sealer, I normally don’t recommend using wet products when using styling tools. We also can’t forget about the men. Men’s hairstyles and grooming is no longer simple. Men are now taking their grooming, hairstyling and barbershop visits up a few notches. The male grooming industry has never been more mainstream, manly and beauty-oriented at the same time. The male grooming industry has taken off big time. In past few years we have seen the slicked back hair paired with a perfectly coiffed beard (Justin Timberlake), the pompadour with a clean shaved face (Bruno Mars) and fro hawks (Usher). Shaved, short, long, fro or natural, there are several different ways that African-American men are also styling their hair. Still, the all-time classic ceasar haircut is perfect for the lowmaintenance man. This low cut is hot again and here to stay. In the past 5 years or so, men have been letting their scruffy beards grow full—WAY FULL! If you can grow a beard it’s great, but I recommend keeping it groomed and not grow it out as if you were a mountain man living in the woods. A flattering haircut, opposite a perfectly groomed beard, can make all the difference in a man’s complete look.

있다. 또한 Infinity Pro by Conair의 Curl Secret 이라는 아주 좋은 신제품 컬 링 기구가 있다. 이 제품은 정말 대단하다. 모발이 자동적으로 전기석 세라믹 컬 쳄버 안으로 끌려 들어가서 모든 방향으로 열처리되어 완벽한 컬을 쉽게 만들 수가 있다. 이 기구의 놀라운 점은 모든 모발 길이나 형태에 다 사용할 수 있다는 것이다. 어떤 열 처리 기구이든 사용 전에는 반드시 당신의 모발이 완벽히 건조된 상태인지 확인해야 한다. Motions의Straight Finish Sealer와 같은 열보호 제품을 사용하지 않는 다면, 스타일링 기구 사용시 물기있는 제품의 사용을 권장하지 않겠다. 남성의 스타일 또한 간과해서는 안된다. 남성의 헤어 스타일과 그루밍은 더 이상 단순하지가 않다. 남성들은 이제 자신의 그루밍과 헤어 스타일을 위해 이발소를 더 좀 더 방문하고 있다. 남성 그루밍 산업은 결코 주류였던 적이 없으며, 동시에 미용 에 기반을 둔 주된 것도 아니었다. 남성 그루밍 산업은 큰 시간을 향해 비상하고 있다. 지난 몇 년간 우리는 완벽한coiffed beard(저스틴 팀버레이크의 수염 스타일)과 어울리는 매끈한 뒷머리 스타일, 깔끔하게 면도한 얼굴에 올백 스타일(브 루노 마스 스타일), fro hawks(흑인 곱슬머리를 모하크 인디언 머리처럼 자른 헤 어스타일로 어셔가 주로 함) 등을 보아왔다. 면도한 스타일, 짧은 스타일, 긴 스타일, fro, 혹은 네추럴 스타일까지, 아프리카계 미국 남성들이 자신의 헤어를 스타일링하 는 방법들은 다양하다. 그러나 여전히 클래식한 시저 헤어컷이 헤어 스타일을 자주 손 보지 않는 남성들에게는 완벽하다. 이 짧은 컷이 다시 사랑받고 있다. 지난 5년 동안, 남성들은 그들의 초라한 수염을 완전히 길도록, 너무 길도 록 두었다! 만일 당신이 수염을 멋지게 기를 수 있고, 산 속에 사는 산사람처럼 너저분 하게 자라지만 않는다면 수염을 기르는 것을 권하겠다. 완벽하게 손질된 수염과는 반 대인, flattering haircut은 남성들의 전체적인 스타일에 여러 차이를 만들 수가 있다.

Ursula Stephen is a Hair Expert, Visionary and Celebrity Stylist who has styled hair for some of the hottest singers, actresses and notable personalities in the world. Her trendsetting creations have graced magazine covers, music videos and billion dollar ads seen around the globe. Now, she’s added business owner to her title with the opening of her very first salon “Ursula Stephen The Salon” in the heart of Fort Greene, Brooklyn.

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OTC Beauty Magazine August 2014


K-t-K

Knowledge to Know by Teneya Gholston

Caring for Your Curls Natural ingredients offer a variety of options to fight frizz, dehydration and shrinkage

컬 관리 천연 성분들은 곱슬거림이나 모발 건조 및 위축을 극복하기 위한 다양한 옵션을 제공한다. Whether transitioning or all the way curly, women with naturally curly hair now have more options than ever to care for their curls, twists, kinks and waves. Curly hair tends to be dry and needs a lot of moisture, so it is important to look for products that will hydrate the hair while allowing you to get the style that you want to achieve. New moisturizing styling aids with natural ingredients and enhanced technology help to end frizz and moisturize strands, offering women—and men—endless options to care for and style their curly hair. Cleansing and Conditioning Your Curls Curly hair is best detangled when wet and fully hydrated. Avoid combing curly hair when it is dry and instead finger-comb hair or detangle using a wide-tooth comb during the conditioning phase. Because curly hair is naturally dry, look for a hydrating shampoo, like Creme of Nature with Argan Oil from Morocco Moisture & Shine Sulfate-free Shampoo, and wash hair no more than once a week. When conditioning curly hair, reach for a moisturizing conditioner like Creme of Nature with Argan Oil from Morocco Moisturizing Milk Masque— which is loaded with repairing nutrients from Argan Oil and Argan Butter to hydrate, restore and strengthen hair—to pack in the nourishing benefits. After rinsing out the conditioner, pat and press water out of the hair when towel 36

OTC Beauty Magazine August 2014

스타일의 전환 단계에 있든, 내내 곱슬머리이든, 자연적으로 곱슬한 모 발을 가진 여성들은 이제 그들의 컬이나 꼬임, 심한 곱슬, 그리고 웨이 브 등을 관리하는데 이전보다 더 많은 옵션을 가지게 되었다. 곱슬 머 리는 건조해지기 쉬워 더 많은 수분을 필요로 하기 때문에, 당신이 원 하는 스타일을 만들고자 할 때 모발에 수분을 공급할 수 있는 제품을 찾는 것이 중요하다. 천연 성분과 향상된 기술로 만들어진 수분 공급 스타일링 신제품들은 곱슬거림을 멈추고 모발에 수분을 공급하는데 도 움이 된다, - 이것은 여성과 남성 모두를 위한 것이며 – 그들의 곱슬 머리를 관리하고 스타일을 만드는데 무한한 옵션을 제공한다. 당신의 곱슬 머리에 클린징과 컨디셔닝을 제공하라. 곱슬 머리는 젖어 있거나 완벽히 수분이 공급되었을 때 엉킴이 가장 잘 풀린다. 곱슬 머리가 건조할 때는 빗질을 삼가하고, 컨디셔닝 단계 에서 간격이 넓은 빗이나 손가락으로 빗어서 모발의 엉킴을 풀어야 한 다. 곱슬머리는 원래 건조하기 때문에, Creme of Nature with Argan Oil from Morocco Moisture & Shine Sulfate-free Shampoo 와 같은 수분 공급 샴푸가 필요하며, 주 1회 이상은 머리를 감지 않는 것이 좋 다. 곱슬 머리를 컨디셔닝할 때, Creme of Nature with Argan Oil from Morocco Moisturizing Milk Masque와 같은 수분 공급 컨디셔너 –모발 에 수분을 공급하고 회복하며 더욱 모발을 강하게 만들 수 있는 아르 간 오일과 아르간 버터로부터의 보수 성분이 함유된 제품- 를 사용하


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K-t-K drying (rubbing can cause tangles and frizz) and let it dry naturally or diffuse using moderate heat. Hydrate Your Hair Hair that is properly hydrated will result in curls that spiral—not shrink—and are more manageable. When styling the hair it is important to liberally coat it with styling aids that contain nourishing natural ingredients, like Creme of Nature products featuring Argan Oil and Argan Butter. Creme of Nature with Argan Oil from Morocco Butter-Licious Curls is a great hydrating creme that hydrates natural curls and offers a superior level of protection to the hair.

Using anti-frizz and anti-shrinkage products is imperative for

curly hair. Creme of Nature with Argan Oil from Morocco Twirling Custard is a moisturizing gel that locks in natural curls. It is also the perfect partner to set braids, twists and buns. Use alone or pair it with Creme of Nature with Argan Oil from Morocco Pudding Perfection, made with Argan Oil and Argan Butter for Exotic Shine™. This moisture-enriched, curl-enhancing creme is formulated especially to tackle the frizz, shrinkage and dryness of natural coils and curls.

면 영양 공급 혜택을 얻을 수가 있다. 컨디셔너를 씻어낸 후에는 수 건으로 모발을 가볍게 두드려 물기를 빼고 (문지르는 것은 엉킴과 곱 슬함을 유발할 수 있다.) 자연적으로 마르게 두거나 중간 정도의 열 로 말려라. 모발에 수분을 공급하라. 적당히 수분이 공급된 모발은 수축이 아닌 나선형의 컬을 만들며, 손질하기 더욱 쉬워진다. 헤어 스타일링 시에는Creme of Nature products featuring Argan Oil and Argan Butter처럼 영양을 공급하 는 천연 성분이 함유된 스타일링 보조 제품으로 충분히 모발을 코팅 하는 것이 중요하다. Creme of Nature with Argan Oil from Morocco Butter-Licious Curls은 선천적인 곱슬머리에 수분을 공급하 는 최고의 수분 공급 크림으로 탁월한 모발 보호를 제공한다. 곱슬 방지 및 수축 방지 제품을 사용하는 것은 곱슬머리에 는 필수이다. Creme of Nature with Argan Oil from Morocco Twirling Custard 는 자연적인 컬을 고정해주는 수분 공급 젤이다. 이 제 품은 또한 브레이드나 트위스트, 올림 머리에 완벽한 파트너가 된다. 제품을 단독으로 사용하든지Exotic Shine™을 위해 아르간 오일과 아르간 버터로 만든 Creme of Nature with Argan Oil from Morocco Pudding Perfection과 함께 사용해라. 풍부한 수분과 컬 강화를 돕 는 이 크림은 선천적인 곱슬머리의 지나친 곱슬거림이나 모발 수축 그리고 건조함을 해결하기 위해 제조되었다.

Style Your Spirals When styling curly hair, it is important to use a generous amount of a nourishing styler to provide the emollients and oils needed for soft, healthy hair. Nourishing ingredients like Shea Butter and Argan Oil soften and strengthen the hair, making it easier to comb and more manageable.

To define and enhance curls, use your fingers to divide hair into

sections before coating it with a moisturizing styler, like Creme of Nature with Argan Oil from Morocco Pudding Perfection or Creme of Nature with Argan Oil from Morocco Style & Shine Foaming Mousse. Rake the product through the hair with your fingers rather than a comb. Using your fingers, divide the hair into sections and twist from the roots to ends with a hydrating holding gel, like Creme of Nature with Argan Oil from Morocco Twirling Custard, as it will define the curls without making the hair feel crunchy. Depending on your preference, allow hair to air dry or dry using a diffuser. Once dry, apply a few drops of a nourishing oil, like Creme of Nature with Argan Oil from Morocco 100% Pure Argan Oil with our acclaimed fragrance, to fingertips and release the twists to reveal perfectly styled curls, which can be separated more for additional volume. Lastly, opt to get regular trims to minimize damage and keep your hair healthy, manageable and looking great.

당신의 곱슬머리에 스타일을 부여해라. 곱슬 머리를 스타일링 할 때는, 부드럽고 건강한 모발을 위해 필요한 연화제나 오일을 공급하기 위해서는 영양 스타일러를 충분히 사용하 는 것이 중요하다. 시어 버터나 아르간 오일과 같은 영양 성분은 모 발을 부드러우면서도 강하게 만들어 빗질이 쉬워지고 손질이 편하게 만든다. 컬을 정돈하고 강화하기 위해, styler, like Creme of Nature with Argan Oil from Morocco Pudding Perfection 이나 Creme of Nature with Argan Oil from Morocco Style & Shine Foaming Mousse와 같은 수분 공급 스타일러로 모발을 코팅하기 전, 모발 의 섹션을 나누는데 손가락을 사용해라. 빗보다는 손가락을 사용해 서 제품이 모발에 골고루 적용되도록 굵게 손가락 빗질을 해라. 손가 락을 사용해서 모발의 섹션을 나누고, Creme of Nature with Argan Oil from Morocco Twirling Custard 와 같은 수분 유지 젤을 사용해 서 모발의 뿌리부터 끝까지 굵게 휘감아주면, 모발에 푸석한 느낌을 주지 않으면서 컬을 정돈할 수가 있다. 당신의 기호에 따라서, 모발 을 자연 바람에 말릴 수도 있고 디퓨저로 건조시킬 수도 있다. 모발 이 다 마르면 완벽하게 스타일된 컬을 제공하기 위해, 꼬임을 풀어주 고 지나치게 모발의 볼륨이 커지는 것을 막아줄 수 있는 Creme of Nature with Argan Oil from Morocco 100% Pure Argan Oil 과 같은 영양 공급 오일 몇 방울을 적용할 수 있다. 마지막으로, 모발의 손상 을 줄이고 건강함을 유지하여 손질이 쉽고 멋진 스타일로 보일 수 있 도록 정기적으로 모발 끝을 손질해라.

Teneya Gholston is the Director of Marketing for Creme of Nature. Headshot Photo Credit: Frank Ishman

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Urban Call Briefs by Lafayette Jones

My Brother’s Keeper Part Two

“That’s what ‘My Brother’s Keeper’ is all about. Helping more of our young people stay on track. Providing the support they need to think more broadly about their future. Building on what works – when it works, in those critical life-changing moments.”
 - President Barack Obama, February 27, 2014

President Obama launched the My Brother’s Keeper initiative to address persistent opportunity gaps faced by boys and young men of color and ensure that all young people can reach their full potential. Through this initiative, the Obama administration is joining with cities and towns, businesses and foundations who are taking important steps to connect young people to mentoring, support networks, and the skills they need to find a good job or go to college and work their way into the middle class of America. Many boys and young men of color will arrive at kindergarten less prepared than their peers in early language and literacy skills, leaving them less likely to finish school. Labor-force participation rates for young men of color have dropped, and far too many lack the skills they need to succeed. The disproportionate number of African-American and Hispanic young men who are unemployed or involved in the criminal justice system undermines family and community stability and is a drag on State and Federal budgets. And, young men of color are far more likely to be victims of murder than their white peers, accounting for almost half of the country’s murder victims each year. These outcomes are troubling, and they represent only a portion of the social and economic cost to our Nation when the full potential of so many boys and young

Lafayette Jones

men is left unrealized. By focusing on the critical challenges, risk factors, and opportunities for boys and young men of color at key life stages, we can improve their long-term outcomes and ability to contribute to the nation’s competiveness, economic mobility and growth, and civil society. Unlocking their full potential will benefit not only them, but all Americans. In addition to President Obama’s initiative there are many men, women and community organizations who are also their Brother’s Keepers, including organization leaders like Seth O. Lartey, Bishop, African Methodist Episcopal Zion Church and celebrities Steve Harvey—actor, TV host, entertainer and author— and Blair Underwood—American television, film, and stage actor, and director—are making a difference. They are positively impacting the lives of young men of color via job opportunities, organized role model and mentoring programs, community appearances and in their books they have written. Among business role models stands Cornell McBride, Sr., Chairman and Founder of McBride Laboratories (Design Essentials Brands), motivational speaker and book author.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceeding article is the property of SMSi – Urban Call Marketing, Inc. and May not be reproduced without written permission from the author. August 2014 OTC Beauty Magazine

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Urban Call Briefs 1. Seth O. Lartey

a. Name & Title: Seth O. Lartey; Bishop, African Methodist Episcopal Zion Church; President, AME Zion Board of Bishops; Co-Founder, Goler Community Development Corporation b. Organization Name: AME Zion Board of Bishops; Goler Community Development Corporation c. Website Address: www.amez.org; www.golercdc.org d. Program/Organization Description: Bishop wants to revive character Education Program— AME Zion Bishop, Rev. Seth O. Lartey hopes to revive and radically expand a program that takes children out of school periodically for character education at local churches. The “Religious Education Released Time Program” was available in several local schools a few years back, and principals said it showed good results. The Rev. Seth O. Lartey, pastor at Goler Memorial A.M.E. Zion Church and a longtime local education activist, said he wants to partner up 100 Triad schools and churches in a program reboot that he hopes to get rolling this year. “It can be the salvation for public schools,” Lartey said. “We can resolve violence, dropouts and many of the ills in our schools.” The program works like this: parents give permission for students to miss part of the school day periodically, typically during physical education or another non-core class period. Churches partner with nearby schools, and children who often have trouble at school or with behavior are bused to a church for character development programs. Background: After 20 years at the helm of Goler Memorial AME Zion Church, Dr. Seth Lartey assumed a new title and embarked on a new chapter in his life. Lartey, a native of Monrovia, Liberia made a triumphant homecoming to the motherland as the African Methodist Episcopal Zion Church’s newly elected bishop of the Western West Africa Episcopal District. The married father of three was consecrated as the 100th bishop during 49th Quadrennial of the General Conference of the AME Zion Church in 2013. Lartey, 56, was elected as bishop at the 2012 conference of the AME Zion Church in Charlotte. Lartey, is only the third African to reach that rank in the history of the African Methodist Episcopal Church, which was founded in 1796 in New York City. Lartey said that his election means that Goler Memorial church could become a model for other churches because its programs “will be expanded to help the greater AME Zion Church.” Lartey, president of the Goler Community Development Corp., said that other AME Zion churches could set up their own community development corporations modeled after the Goler CDC. “It’s good for the denomination,” said Lartey, who served as pastor of Goler Memorial for nearly 20 years. Goler CDC’s roots are linked to the Goler church. Leaders of the church started plans to revitalize the area around the church in 1998 and the church was the first organization to provide money for the Goler CDC’s projects. Nearby Goler Manor houses 79 one-bedroom apartments for seniors. The Craver Building, at Seventh and Chestnut streets, has two three-bedroom flats. All of the buildings are fully occupied. Goler built the Truliant Victory Federal Credit Union Member Financial Center building, which houses the CDC’s offices and a branch of Truliant Federal Credit Union. As bishop, Lartey will preside over 6,700 congregations and roughly 100,000 people in the West African nations of Ghana, Togo, Liberia and the Ivory Coast. He and his wife Jacqueline divide their time between Africa, the United States and Episcopal headquarters in Ghana and Liberia. Lartey said he would encourage his congregations to reach beyond the walls of their churches and think beyond the boundaries of traditional evangelism and outreach. He plans to bring a greater focus to basic human needs such as feeding the hungry, caring for widows and building communities. “The church can no longer be just a call to worship and a benediction type of an institution …we will return to basic Christianity that looks at being your brother’s keeper,” Lartey declared.

2. Steve Harvey

a. Name & Title: Steve Harvey; actor, TV host, entertainer, author b. Organization Name: The Steve and Marjorie Harvey Foundation, Fostering Excellence in Children. c. Website Address: www.steveharvey.com d. Program/Organization Description: Comedian, radio & TV host, and clothing 46

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August 2014

entrepreneur (his clothing line is carried at K & G Fashion Superstore as well as Young Kings–his line for boys) is sharing secrets with women on how men think in seminars across the country and in books, including his latest book and movie, “Steve Harvey: Straight Talk, No Chaser, How to Find, Keep, and Understand a Man.” The book is full of advice and has eye-catching sections such as “Every Sugar Daddy Ain’t Sweet” and “The Cookie: More on Why Men Need It, and Why You Should Keep It.” Harvey says the roots of his advice books were planted in his radio show segment, “Strawberry Letter” in which he talked to women about relationships. “My intentions were pure: I care deeply about these things because I am a husband, a son, a radio personality who speaks to millions of women daily via my radio show, and, most important of all, the father of four girls–beautiful young women who deserve good men who will love them, respect them, and treat them the way they want to be loved, respected, and treated,” he says in the introduction of the book. Harvey first performed stand-up comedy in 1985 at the Hilarities Comedy Club in Cleveland, Ohio. He was a finalist in Second Annual Johnnie Walker National Comedy Search performing in 1990, eventually leading to a long stint as host of “It’s Showtime at the Apollo.” His success as a standup comedian led to a starring role on the ABC show “Me and the Boys” in 1994. He would later star on the WB network show “The Steve Harvey Show” which ran for several years. Harvey continued his work in stand-up comedy, touring as one of the Kings of Comedy, along with Cedric the Entertainer, D.L. Hughley, and Bernie Mac. The comedy act would later be put together into a film by Spike Lee called “The Original Kings of Comedy.” DVD sales of “The Original Kings of Comedy” and “Don’t Trip, He Ain’t Through With Me Yet” increased Harvey’s popularity. Harvey also launched a clothing line, which featured a line of dress wear. Later he co-starred in the movie “Racing Stripes” and appeared in the movie “The Fighting Temptations” alongside Cuba Gooding Jr. and Beyoncé Knowles. He achieved further critical and commercial success through his book “Act Like a Lady, Think Like a Man” and its subsequent cinematic follow-up “Think Like a Man,” an ensemble romantic comedy depicting characters taking advice on dating from the book. Harvey has hosted the Disney Dreamers Academy, a teen-focused personal and professional enrichment event that took place at the Walt Disney World Resort in Lake Buena Vista, Fla. Harvey is the host of a weekday-morning radio program, “The Steve Harvey Morning Show,” which was originally syndicated through Radio One, Inc. and continues to air to the present time. Harvey began hosting “Family Feud” in 2010 and the show has seen significantly improved ratings under Harvey; it is the second most-watched daytime syndicated show. The Steve and Marjorie Harvey Foundation, Fostering Excellence in Children–The mission of The Steve and Marjorie Harvey Foundation is to provide outreach to fatherless children and young adults by promoting educational enrichment, one-onone mentoring and global service initiatives that will cultivate the next generation of responsible leaders. The goals of the program are: 1. To deliver relevant programs for children that will aid in their successful development. 2. To provide educational scholarships for children with defined criteria and track the success of programs related to education. 3. To introduce and pair children to community leaders as mentors through group and one-on-one mentoring programs.


4. To partner and build alliances with public and private organizations to provide opportunities and resources that will broaden our children’s experiences via internships, employment and community programs that strengthen their intellectual, health and social wellbeing. 5. To expand the “Girls Who Rule the World” program to multiple markets.

3. Blair Underwood

a. Name & Title: Blair Underwood; American television, film and stage actor and director b. Organization Name: YouthAIDS c. Website Address: www.YouthAIDS.org d. Description: Underwood is a part of several charitable organizations. He won the 1993 Humanitarian Award for his work with the Los Angeles chapter of the Muscular Dystrophy Association. In 2003, along with Ashley Judd, he served as the spokesperson for YouthAIDS. In addition, he is involved with the AIDS Healthcare Foundation’s Blair Underwood Clinic in Washington, DC. YouthAIDS is an international nongovernmental, nonprofit education, funding, and health initiative of Population Services International (PSI) that provides humanitarian assistance and brings global awareness to the proliferation of HIV/AIDS. The organization is based in Washington, D.C. and reaches out to 600 million youth (ages 15–24) in over 60 countries through the delivery of information, products and social services. Methods used to address issues include film, television, and radio; celebrity spokespersons; pop culture initiatives; theatrical productions; music; and sports. Actress and humanitarian Ashley Judd serves the organization as their Global Ambassador. Population Services International and YouthAIDS partners with nongovernmental organizations and corporate entities throughout the world to develop HIV/ AIDS training and awareness programs, along with opportunities for humanitarian service on global scale. Each year, YouthAIDS honors individuals that have provided exceptional humanitarian service that brings awareness to the reality of HIV/AIDS. Past recipients of the YouthAIDS Outstanding Achievement Award have included Sir Richard Branson, Sir Elton John, Annie Lennox, Judy McGrath, Nancy Pelosi, Archbishop Desmond Tutu, Senator Mary Landrieu, Senator Richard Lugar and Bob Geldof. Underwood also appeared in a 2004 public service announcement for The Fulfillment Fund. He is a Trustee for the Robey Theatre Company in Los Angeles, a non-profit theatre group founded by actor/director Danny Glover, focusing on plays about the Black experience. He supported President Barack Obama’s candidacy and spoke at campaign rallies for Obama. Underwood got to know Obama while researching his “L.A. Law” role at Harvard Law School, while Obama was president of the Harvard Law Review. Background: After his film debut, “Krush Groove,” Underwood’s appearance on “The Cosby Show” landed him a short stint on the ABC soap opera “One Life to Live” as Bobby Blue, which eventually led to his performance on the TV series “L.A. Law,” where he appeared for seven years. Underwood’s film career began with roles in “Just Cause” (1995), “Set It Off ” (1996) and “Deep Impact” (1998). He also had a supporting role as a geneticist in “Gattaca.” In 2000, he played the lead role in the short-lived television series “City of Angels.” In 2003, he guest starred in four on the HBO series “Sex and the City” playing Cynthia Nixon’s love interest. He played the role of Roger De Souza opposite Heather Locklear in NBC’s “LAX.” He gained acclaim as the sexy grade school teacher in the CBS sitcom “The New Adventures of Old Christine” opposite Julia Louis-Dreyfus for two years. Later, he guest starred in an episode of the NBC series “Law & Order: Special Victims Unit.” He played the character Alex in the first season of the HBO series “In Treatment,” for which he was nominated for best supporting actor at the 2009 Golden Globes. Underwood has received three NAACP Image Awards for his film work in “Rules of Engagement,” and his television work in “L.A. Law, City of Angels,” “Murder in Mississippi” and “Mama Flora’s Family.” Underwood was voted one of People ‘s “50 Most Beautiful People” in 2000, and one of TV Guide’s “Most Influential Faces of the 90s.” In 2007, Underwood co-authored the novel “Casanegra: A Tennyson Hardwick Novel” with husband-and-wife team Steven Barnes and Tananarive Due. In 2010–2011 Underwood portrayed United States President Elias Martinez in the NBC drama series “The Event.” Underwood portrayed the role of Saint Mark

in “The Truth & Life Dramatized audio New Testament Bible,” a 22-hour, celebrityvoiced, fully dramatized audio New Testament. In 2012, he played the lead role of Stanley in the Broadway revival of “A Streetcar Named Desire.” In 2013, Underwood played the role of Robert Ironside in the remake of the successful 1960s television series, “Ironside,” made famous by the late Raymond Burr (Perry Mason).

4. Cornell McBride

a. Name & Title: Cornell McBride, Sr.; Chairman and Founder of McBride Laboratories (Design Essentials Brands); book author, “A Cut Above, How I Made Millions In The Beauty Biz” b. Organization Name: McBride Laboratories (Design Essentials Brands) c. Website Address: www.designessentials.com d. Description: Cornell McBride, Sr. is co-founder of M&M Products Company and McBride Research Laboratories. Air Force veteran, pharmacist, inventor, entrepreneur, and author, today McBride travels the world not only in support of his products, but also as a motivational speaker. He is a regular columnist for Sophisticates Black Hair Style and Care Guide and has been on the cutting edge of the ethnic hair care industry for over 40 years. His book, “A Cut Above, How I Made Millions In The Beauty Biz,” is from the man who gave the world the Afro. It’s a fantasy many young men of color have: invent a product and make a million dollars. Cornell McBride, Sr. did just that twice! By inventing one of the most famous hair care products in history, he created one of the country’s most successful African-American owned companies. Cornell’s creation was Sta Sof Fro, a revolutionary hair care formula that eventually would give the world the “Afro”. He invented this along with his partner, Therman McKenzie, while still undergraduates at Mercer College of Pharmacy in Georgia in 1974. This is Cornell’s dramatic story, packed with lessons he learned for creating and recognizing opportunities and figuring out how to overcome any obstacle placed in his path. It is a powerful tale that triumphs as well as disappoints. But at that point, all Cornell knew was that he had developed something unique in the black hair care market. He knew it would sell, and sell big. With a little persuading, Therman agreed to start a business with Cornell, and both Sta Sof Fro and M&M Products Company were soon born. The partners toiled night and day producing the formula, bottling it, and then going door-to-door to neighborhood businesses to sell Sta Sof Fro—all the while working full-time as pharmacists at Revco in Atlanta. By leaps and bounds, M&M grew as sales of Sta Sof Fro skyrocketed. The two men learned as they went along, pioneering manufacturing and marketing methods for the ethnic hair care market. Starting out with an investment of $500, within five years, M&M products was a multi-million-dollar company. Cornell was a millionaire by age 35. After the sale of M&M Products in 1990, and not satisfied with starting one hugely successful company, Cornell decided to try again. Along with his family, he started McBride Research Laboratories. Specializing in the ethnic hair care market, with a concentration on the professional beauty salon industry, MRL has grown to become another major industry success. Born in 1943 in Savannah, Ga., Cornell came from a background of poverty and segregation. He learned early on that success involved hard work, discipline, creativity, and a knack for creating and recognizing opportunities—and single-mindedly overcoming any obstacles placed in his path. Life also included business challenges and failures, personal disappointments, and even the death of his cherished daughter—to whom he donated his own kidney but couldn’t save her. Yet how Cornell McBride, Sr. coped and rebounded is inspiring. It is a true rags-to-riches American success story! Cornell has also been actively engaged in his community. M&M Products became known as an enthusiastic philanthropic organization in the greater Atlanta area, and Cornell has always believed in the importance of creating stable and nurturing work environments for his employees. “Always giving back” was the company’s community motto.

August 2014 OTC Beauty Magazine

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Business Tips by Bill Steward

Anti-Theft Tactics for Small Business 소규모 비즈니스를 위한 도난 방지 전술 Any owner of a retail store has to take action against shoplifting; otherwise they will find a lot of their merchandise missing. There are systems out there that can at least deter shoplifting, including security surveillance and alarms. However, some of these systems are ultra-expensive and not affordable for small business owners. A retail store can still successfully prevent theft even without the latest technology. For example, a store can be setup to appear that security cameras are present, even though they aren’t. This can be done by setting up a few boxes that display red LED lights to replicate an actually security camera. A professional thief might see right through this, but the others might be scared off enough to the point where they don’t try to steal anything. Ceiling domes can give the illusion that security cameras are present. The reflective domes allow employees to get a broad view of the store. The more mirrors you have, the harder it is for thieves to hide while stealing merchandise. If a thief even hesitates for a moment, chances are they won’t go through with the crime, or they will be easy to identify. Either way, these domes can be a deterrent. The more space your store has, the better. Shoplifters love stores where clothing racks are right next to one another, as it allows them to be inconspicuous and steal without being 50

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소매 상점 주인들은 도난 조치를 취해야 한다. 그렇지 않으면 상당히 많은 제품들이 분실되는 것을 발견하게 될 것이다. 보안 모니터링이나 알람을 포함해, 도난을 최소한으로 억제할 수 있는 시스템들이 있다. 그러나, 이러한 시스템들은 상당히 고가이며 소규모 비즈니스 주인들에게는 만만한 비용이 아니다. 하지만 소매 상점은 최신 기술이 없이도 여전히 성공적으로 도난을 방지할 수 있는 방법이 있다.

예를 들어, 매장에 보안 카메라가 있다는 것이 보여지도록,

비록 그렇지 않더라도, 매장을 꾸밀 수 있다. 실제 보안 카메라를 대체할 수 있는 붉은 LED 조명 박스 몇 개를 설치하는 것이다. 전문 도둑은 이것을 정확히 알아볼 수도 있지만, 일반적인 도둑들은 충분히 겁을 먹고 절도를 시도하지 않을 수도 있다.

천정 돔은 보안 카메라가 있다는 환상을 줄 수가 있다.

반사거울 돔은 직원들이 매장을 넓게 볼 수 있게 한다. 거울을 많이 배치할수록, 도둑들은 훔친 물건을 숨기기가 힘들게 된다. 도둑들은 그로인해 망설이게 되고, 도둑질을 하지 않게 될 확률이 커지거나, 최소한 그들의 의심스러운 행동을 쉽게 식별할 수 있을 것이다. 어느 쪽이든, 이러한 돔은 억제 역할을 할 수 있다.

매장에 공간이 많을수록 좋다. 좀도둑들은 의류

진열대들이 바로 옆에 붙어있는 매장을 좋아한다, 왜냐하면 이것은 그들이 눈에 띄지 않고 주목도 받지 않은 채 물건을 훔칠 수 있게


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noticed. Open space means that a thief is going to feel more vulnerable and far less likely to steal. A store should be well organized to make life more difficult for criminals. Installing additional lighting is a cost-effective technique to keep thieves at bay. The more visibility there is, the less confident a thief is going to be. Spotlights for example can be placed in areas of the store that tend to be darker. Plus, they add a little something extra to the store that will attract customers. Also, more light means that you can feature certain products that you want customers to see, thereby getting more sales. Bright lights allow employees to better survey the store. The location of the checkout is key as well. If customers have to pass it in order to exit the store, then this can prevent a lot of thefts. Having employees hanging out near the exits can be quite a deterrent as well. The register area should always be occupied by an employee. As you can see, theft can be reduced with some simple, cost-effective procedures. Over time, perhaps you can invest in more sophisticated technology to really put your store on lock down.

하기 때문이다. 열린 공간은 도둑들이 스스로 더 약해지는 느낌이 들고, 훨씬 덜 훔치고 싶게 한다는 것을 의미한다. 매장은 도둑들이 범죄를 저지르기 더욱 힘들수 있도록 잘 정돈되어야 한다.

추가 조명을 설치하는 것은 도둑의 접근을 막을 수 있는

비용 효과적인 기술이다. 보다 많은 가시성이 있으면, 도둑들의 자신감은 떨어지게 된다. 예를 들어, 스포트 라이트는 매장 내 어두울 수 있는 구역에 설치할 수 있으며, 동시에 고객들에게 제품의 매력을 어필할 수 있는 무언가를 더해주기도 한다. 또한, 더 많은 조명은 당신이 고객들에게 보여주고 싶은 특정 제품을 강조할 수도 있다는 의미가 되며, 결국 매출 상승으로 이어질 것이다. 밝은 조명은 직원들이 매장을 더욱 잘 둘러볼 수 있게 한다.

계산대의 위치 또한 중요하다. 고객이 매장을 나가기

위해서는 반드시 계산대를 지나가야 한다면, 많은 절도를 방지할 수가 있다. 출구 근처에 직원을 배치하는 것 또한 아주 좋은 억제 역할이 된다. 계산대 구역은 항상 직원이 지키고 있어야 한다.

여러분이 보듯이, 도난은 간단하고, 비용 효과적인

절차로도 줄일 수 있다. 시간이 지남에 따라, 아마도 여러분의 매장을 철통같이 지킬 수 있는 더욱 정교한 기술에 투자할 수 있게 될 것이다.

Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/criminal-articles/anti-theft-tactics-for-small-business-5160868.html

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Business Tips by Alesia Latson

3 Keys

to Being an

Irresistible Leader 저항할 수 없는 리더가 되기 위한 3 가지 핵심

Leadership is a tough job. Not only do you have to be adept at managing multiple priorities, but you also have to possess expert people skills. After all, regardless of industry, a leader is only as good as his or her team. Without the buy-in and respect of your employees, you’ll have a difficult time accomplishing the organization’s goals. The challenge, then, is figuring out how to be irresistible to your team—how to create the conditions by which people can’t resist your message and vision and therefore want to align and partner with you. Becoming irresistible requires that you attract and connect with people, which naturally results in trust and loyalty. That’s why the key for any leader is to create the conditions and experiences by which people want to engage with you. Following are the top three ways to build engagement with your staff.

리더십을 갖는 것은 쉬운 일이 아니다. 당신은 우선 순위에 있는 다양한 업무들을 동시에 능숙하게 처리해야 함은 물론, 전문적인 사람의 기술을 가지고 있어야 한다. 결국, 어떤 산업이든, 리더는 자신의 팀과 마찬가지다. 직원들의 동의나 존경이 없다면, 당신은 조직의 목표를 수행하는데 어려움을 겪을 것이다. 문제는, 그 후에, 어떻게 당신의 팀이 저항할 수 없게 만들지를 파악하는 것이다. – 어떻게 사람들이 당신의 메시지와 비전에 저항할 수 없는 조건을 만들지, 그리하여 그들이 당신과 함께하고 파트너가 되고자 하도록 만드는지를 파악하는 것이다. 저항할 수 없게 된다는 것은 당신이 사람들에게 매력적이어야 하며 그들과의 관계를 요구하는데, 이렇게 되면 자연적으로 믿음과 충성이 따른다. 이것이 모든 리더의 핵심은 사람들이 당신과 함께 참여하고 싶은 조건과 환경을 만드는 것이다. 다음은 당신 직원들의 참여를 구축하는 우선적 세 가지 방법들이다.

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1. Build Rapport The best way to build rapport with people is to simply listen to them. When people feel listened to, they are more likely to trust you and are more eager to engage with you. To make listening a priority in your role, start doing monthly listening tours. These do not have to be long sessions—15 minutes is enough. The point is to actually schedule time where you meet with people informally and just let them talk. At the beginning of the meeting, tell them, “This is just a listening meeting. For 15 minutes I just want to hear your ideas, your concerns, or anything else you’d like to share.” Then, let them talk. Don’t interrupt or dominate the conversation. In fact, only speak when the other person asks you a question. The rest of the time just listen and take notes. After the person is done talking, paraphrase what you heard. Taking only 15 minutes out of your day to listen will help you forge a greater connection with your staff and make a huge difference in employee engagement. 2. Disagree with Grace Disagreements at work are inevitable. The key is how you handle them. Too often, leaders come across as harsh when they disagree, inadvertently making employees feel inferior or that their ideas are without merit. So rather than abruptly tell people things like, “No, that will never work,” or “You obviously don’t understand the full situation,” when you disagree with them, start by acknowledging and validating the other person’s perspective. To do this requires that you listen attentively and then legitimize the other person’s point of view. It is most effective when you can provide at least three points of validation because that’s when the person is more likely to feel that you actually heard what they said. Remember, the magic number is three points of validation. At this point you can ask some open-ended questions to get a better idea of the employee’s thinking, or you can agree to disagree. But it’s that validation that enables you to disagree with grace. Now rather than shutting the conversation down, you’re engaging the employee. This is what creates irresistibility, because when the employee walks away from that meeting, they may not have gotten what they wanted, but they weren’t defeated. And that’s huge to the engagement factor.

1. 친밀도를 쌓아라. 사람들과 친밀도를 쌓는 최선의 방법은 단순히 그들을 경청하는 것이다. 상대가 자신의 말을 듣고 있다고 느낄 때, 사람들은 당신을 더 믿고 당신과 함께 더 열심히 참여하게 된다. 당신의 역할에서 듣기를 우선으로 하기 위해서, 매월 듣기 투어를 시작하라. 그다지 길 필요는 없다 - 15분이면 충분하다. 요점은 당신이 사람들과 비공식적으로 만나 단지 그들에게 얘기할 기회를 제공하는 시간을 실제로 예약을 하는 것이다.

회의 시작하는 시점에서, 그들에게 말해라, “이것은 단지 듣는 회의입니다. 15

분 동안 나는 그저 여러분의 아이디어와 관심사, 또는 여러분들이 공유하고 싶은 어떤 것이든 듣고 싶은 겁니다”. 그리고, 그들이 얘기할 수 있게 해라. 대화를 방해하거나 지배하지 말라. 사실상, 오직 다른 사람이 당신에게 질문할 때만 말해라. 나머지 시간은 그저 듣고 노트해라. 다른 사람의 이야기가 끝난 후에, 당신이 들은 것을 의역해봐라. 다른 사람의 말을 듣기 위해 하루 중 단지 15분을 떼어내는 것은 당신이 직원들과 더 많은 연결을 구축하고 직원 참여도에서도 거대한 차이를 만드는데 도움이 될 것이다. 2. 품위 있게 반대해라. 직장에서의 의견 불일치는 불가피하다. 핵심은 어떻게 당신이 그들을 처리하느냐이다. 너무도 자주, 리더들은 직원들이 반대하거나, 그들이 무심코 열등감을 느끼게 만들거나 혹은 그들의 아이디어가 흥미롭지 못할 때, 거친 인상을 준다. 사람들에게 퉁명스럽게, “No, 그건 안돼”, 혹은 “상황을 전혀 이해 못하고 있군” 이렇게 말하기 보다는, 당신이 그들과 의견이 반대일 때는, 다른 사람의 관점을 확인하고 인정하는 것으로 시작해라.

이 시점에서 당신은 직원들의 보다 나은 생각을 얻기 위해서 열린 결말의

질문을 할 수 있고, 혹은 그들의 반대 의견에 동의할 수도 있다. 그러나, 이것은 당신이 품위있게 반대할 수 있다는 확인이되어야 한다. 대화를 단절시키는 대신, 직원들 사이에 참여해라. 이것은 저항할 수 없음을 생성하는 것이다. 왜냐하면, 직원들이 그 August 2014 OTC Beauty Magazine

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3. Offer Acknowledgment and Praise Too often leaders are so busy, stressed and overwhelmed that they forget to acknowledge people. But human beings crave acknowledgment and want to feel that they are making a meaningful difference in some way. Therefore, offering acknowledgment and praise goes a long way to building engagement. Acknowledging someone doesn’t mean gushing over them and touting superlatives that aren’t warranted. It’s also not about empty phrases like “Good job.” Offering acknowledgment and praise works best when you’re factual and pointing out specifics that made an impact. For example, instead of telling someone, “You did a good job on that report,” which lacks any type of facts or specifics, you could say, “I wanted to compliment you on your report. It detailed the topic in a clear way and gave a strong call to action at the end.” The more specific you can be with your praise, the more meaningful it is for the employee. In addition to making the person feel important, your words are giving them clear feedback on what success looks like so they can duplicate it in the future. Remember, too, that acknowledgment and praise doesn’t only happen during a formal meeting or year-end review. You can offer a word of acknowledgment in passing at the water cooler. Often, it’s those little interactions that leave a lasting impression.

회의로부터 멀어질 때, 그들은 원하는 것을 얻지 못하는 것이 아니라,

Attract the Best If you want to be one of those leaders that people can’t seem to resist— the kind of leader who has loyal employees and a strong environment of trust—then you need to focus on these three employee engagement practices. Not only will your current employees find you irresistible, but you’ll also have a steady stream of eager potential employees (the best of the best) who want to work with you. Ultimately, the more engagement and partnership you have with your team, the more rewarding the work experience will be for everyone. That’s when the organization will experience true and lasting success.

인정의 말을 그들에게 건네줄 수가 있다. 종종, 그것은 지속적인

지지 않았기 때문이다. 그리고 이것은 관계 요소에서 아주 큰 것이다. 3. 인정과 칭찬을 제공해라. 지도자들은 너무 바쁘며 스트레스도 많고 과도한 업무에 둘러쌓여서 사람들을 인정하는 것을 자주 잊어버린다. 그러나 인간은 인정을 갈망하고 그들이 어떤 방법에 있어서 의미있는 차이를 만들고 있다는 느낌을 갖길 원한다. 그러므로, 인정과 칭찬을 제공하는 것은 관계를 장기적으로 더욱 돈독히 쌓아가는 방법이 된다.

사람을 인정하는 것은 그들에게 근거없는 칭찬을 마구

쏟아내거나 최상급의 과도한 칭찬을 하는 것은 아니다. 또한 “잘했어” 라는 식의 빈말도 아니다. 인정과 칭찬을 제공하는 것은 당신이 사실을 바탕으로, 효과적인 것을 만들어낸 특정한 것을 지적할 때 가장 잘 작용한다. 예를 들어, “보고서 작성 잘했군요” 라는 식의 어떤 구체적 사실없이 누군가에게 말하는 대신, “당신의 보고서에서 관해 당신에게 칭찬하고 싶었습니다. 명확한 방법으로 주제를 구체화했고, 마지막으로 강한 인상을 주었습니다” 라고 말할 수 있다. 당신의 칭찬이 보다 구체적일수록, 그것은 직원들에게 더욱 의미있게 된다. 사람들이 스스로가 더 중요한 존재임을 느끼게 할 뿐 아니라, 당신의 말은 그들에게 성공에 관한 분명한 피드백을 주어 앞으로 그들이 그것을 다시 반복하게 할 수 있는 것이다.

인정과 칭찬은 단지 공식적인 모임이나 연말 결산 동안만

있는 것이 아니라는 것 또한 기억해라. 당신은 워터 쿨러를 지나면서도 인상을 남기는 작은 상호 작용이 된다. 최고를 유지해라. 만일 당신이 사람들이 저항할 수 없을 정도의 리더 중 한 사람이고 싶다면 – 충성스런 직원과 강력한 신뢰의 환경을 보유한 리더의 한 형태 – 당신은 이 3 가지 직원 참여 실행에 초점을 맞출 필요가 있다. 당신의 현재 직원들이 당신에게 저항할 수 없음을 찾을 뿐 아니라, 당신 또한 당신과 일하고자 하는 열정적이고 잠재력있는 직원들을 지속적으로 보유할 수 있게 될 것이다. 궁극적으로 당신이 당신의 팀과 더 많은 참여와 파트너쉽을 가질수록, 모두를 위한 작업 환경으로 보상받게 될 것이다. 그것은 조직이 진정으로 지속적인 성공을 경험하게 될 때이다.

Alesia Latson is a speaker, trainer, coach and founder of Latson Leadership Group, a consulting firm specializing in management and leadership development. With more than 20 years of experience, Latson helps organizations and leaders expand their capacity to produce results while enhancing employee engagement. For more information on Alesia’s speaking and consulting, please contact her at alesia@latsonleadershipgroup.com or visit www.latsonleadershipgroup.com. 56

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King of Locs by Cyrus Jackson

Gaining Consumers:

One Sample at a Time he opportunities for OTC owners to benefit from providing samples to their consumers are limitless. Sampling can serve as a form of free advertisement for the OTC stores and the manufacturers. A consumer visits your store seeking a particular brand to purchase and upon checkout you offer them an alternative product to try create a potential for another future sale. The sample then serves as a tester of the PPU brand and in return brings the consumer back into the store to purchase the full size product. PPU is known for placing samples within our case packs so that retailers expect to receive free samples when they purchase PPU products. The key to maximizing sampling opportunities is to ensure that samples are strategically placed throughout the store. For example, product samples that are marketed toward women who wear lace front wigs should be placed in the section with wigs or given out by the store representative that works in that section fitting consumers. We have become creative with providing a unique display for PPU samples to either sit on or behind the checkout counter. An idea of mine was to provide a fishbowl of PPU samples to OTC stores with all of the PPU brands. The fishbowl provides the checkout clerk with quick access to a free sample for the consumer. Secondly, free samples allow the OTC stores to tape a

sample of a PPU product to the top of a product which provides the consumer the opportunity to purchase one product and receive a free sample of another in that particular line. The free sample attached to the product is an eye catcher to the consumers and provides an additional incentive to purchase the item. Natural hair is a topic that has no boundaries and expands across all ethnicities globally. The emerging variety of natural hair care products available in the OTC stores has lead consumers to try a variety of products and brands. Sampling allows the consumers to test various PPU products to find the right product for their texture of hair. OTC stores have become the link between the consumer and manufacturer. The ability of manufacturers to provide OTC stores with a variety of samples provides a simple solution to the mystery of a consumer’s concern of how the product performs. PPU has set the standard for gaining consumers “one sample at a time.” Samples greatly enhance the best advertising a product can get—the word of mouth endorsement. Never miss your opportunity to hand a consumer a free sample. Samples make loyal consumers and loyal consumers make profitable retailers.

Cyrus Jackson

has had a successful career in the hair care industry for over 30 years including sales, marketing and product development with companies such as World of Curl, D-Orum Products, Leisure Curl and Professional Products Unlimited, Inc. Jackson’s continued development and promotions of quality products for natural ethnic beauty has made him the self-proclaimed King of Locs.

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Feature by Phylencia “PT” Taylor

The 3-T’s: Typology, Texture and Tool Tips Most consumers aren’t aware, but hair type and texture is critical when selecting hair tools. Hair’s density, porosity and texture play a critical role in ease of styling, time of grooming and overall hair health in styling and daily priming routines. In most cases, the closer a consumer works with their natural hair pattern, the least likely they’ll have hair breakage and damage. Selecting tools that work best based on hair type is paramount to maintain a healthy hair routine. Ethnic and natural category products are designed with hair type top of mind and most of these products boast moisture-rich ingredients to restore moisture to dry curly, coily, frizzy or coarse multi-textured hair. On the other hand, fine or straight hair care customers gravitate toward products that tend to remove oils and volumize—such as clarifying and dry shampoos—to remove product-build up and oils. Hair tools that are specific to hair texture work in the same manner. Textured hair has special care and styling needs based on its unique and varied curl pattern; tool category is no exception. The hair tool selection process should be paralleled to the textured hair product selection. Have customers stay mindful of hair moisture, with integrity for the hair structure’s pattern, in order to maintain a healthy hair routine. To better inform customers of their tool choices, it behooves the OTC staff to understand hair texture and type. This will support strong tool recommendations for healthy hair and skin, for both men and women.

Typology Texture Chart The Typology Texture Chart was created in 1997 by Andre Walker, Oprah’s hair stylist, in his book “Andre Talks Hair.” The chart defines four basic hair types that everyone has in varying degrees: straight (1), wavy (2), curly (3) or kinky (4). Hair typing can be defined by the texture of your hair. Textures can range from 1 to 4c; in other words, straight to curly. The curl changes from an “S” pattern to a “Z” pattern from 3 to 4. Essentially the hair type chart is a simple, visual way to gauge the porosity of hair. Porosity is hair’s ability to absorb water and moisture. There are two types, high and low. High porosity requires more moisture, like 3’s and 4’s. Low porosity requires less, like 1’s and 2’s, in general, but with specific variations to water retention. The variations are “a” for light, “b” for moderate and “c” for extreme within each hair type. For example, someone with Type 4c hair has a very tight coily-kinky curl pattern, a tighter curl than a 4a or 4b. Although all hair is fundamentally the same, there are significant differences in hair texture. Today, the Typology Texture Chart has been adapted for many as industry standard in understanding hair type to select the applicable products and tools.

Hair Type A - light B - moderate C - extreme 1 - Straight 1a 1b 1c 2 - Wavy 2a 2b 2c 3 - Curly 3a 3b 3c 4 - Coily or Kinky 4a 4b 4c 64

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Feature Heat is often the damage culprit for textured hair—from split ends to reoccurring breakage. Tools set to low to medium heat temperatures are key to a healthy hair routine. Below are tools that can be used to celebrate and support healthiness for textured hair.

Unisex Tools

Wide Tooth Combs These combs have teeth that are spaced well apart. They are considered large rakes due to the generous spacing between the teeth and overall size and diameter of each individual tooth. These key attributes are what helps to comb and detangle wet or dry hair while preventing hair breakage. Many combs include tourmaline, which claims to help smooth and shine. Wide tooth combs are suitable for all hair textures and lengths including straight, long, curly, short or thick. Detangling Brushes Beauty professionals often advise to comb wet hair rather than brushing it due to hair breakage and loss from the detangling process. Detangling brushes reduce pressure, while separating and detangling hair. Today’s marketplace hosts a plethora of paddle, vent and wet brushes that detangle well and help reduce hair loss when detangling wet or dry hair. Many promote additional features such as removing moisture and tourmaline to stop frizz, smooth and shine. A key usage tip is to brush from ends working your way up to the roots. Blow Dryers Nano, Nano Ionic, Ionic/Ions, Ceramic and Tourmaline Technology; with all the technology terms, it can be a challenging selection process. In short, the blow dry marketplace is about chemical bonds in drying to add moisture while reducing frizz, and technology to create smoother, shinier hair combined with fast drying hair. Essentially, these technology term definitions are: • Nano – Heat and hydration technology, it is how fast heat is transmitted. It yields quick drying time with moisture technology. • Ionic/Ion – The sodium/chloride negative and positive chemical bonds that help reduce frizz. • Ceramic – Allows heat to glide through the hair for less breakage and damage. • Tourmaline - Emits negative ions that counteract the positive ions present in dry or damaged hair. This results in smooth, shiny hair. The tourmaline even helps to seal moisture into hair and counteracts frizz. Unfortunately, not all blow dryers are created equal. Careful in recommendations, wattage equals heat power. For those that blow dry daily, are prone to frizz or are just obsessed with straight hair, choosing the “right” blow dryer is critical to maintain hair health while heating your hair often to dry it and make is straight.

Tools for Women

Diffusers A diffuser is an attachment designed to disperse the air flow of a blow dryer and spread it over a larger area. Diffusers are used principally with curly hair because the dispersed air doesn’t disturb the curl’s wave pattern or cause frizz when drying. The curly girl’s best friend, it gives her the ability to dry hair quickly and keep curls intact with light heat penetration. Many professional dryers include a diffuser. Hooded Dryers A large percentage of textured styled consumers have hooded dryers at home, and have for decades. The goal is to achieve the conditioning and moisturizing treatments and style setting of wraps, twists or roller sets as if you were in a professional salon. Steamers Hair steamers are all the rage, especially for women with natural and curly hair (3’s and 4’s). They are the ultimate in deep conditioning treatments! Hair steamers produce moist heat that lifts cuticles and allows conditioner ingredients to absorb faster. Adding moisture allows curly strands to defend against breakage, dryness and even brittleness. Using this tool prior to shampooing is the preference, as it leaves hair feeling soft with great definition. Tabletop, hand held or steamer caps make up the variety of steamer options available.

Ceramic Electric Rollers Ceramic rollers are yesteryear’s electric rollers, but with ceramic protection. Most heat up in 90 seconds, set curls in 5 minutes and leave beautiful bouncy curls with less direct heat than a curling iron or wand. Flat Irons, Curling Irons or Curling Wands Flat irons are for women who want straight hair, but can also be used to create curls or waves. Flat irons, curling irons and curling wands come in a variety of sizes, from 3/8th inch to over 3 inches. Curling wands are the newest in the curling category they transform natural waves, straight locks or weaves into voluminous curls of all sizes when hair is wrapped and held around a single wand. Most wands come with a protective glove. Whether selecting a flat iron, curling iron or curling wand, using ceramic technology will help protect all hair textures. Ceramic plated tools are recommended for purchase of a flat iron or curling wand. Unlike aluminum or even gold plated plates, ceramic glides through the hair without pulling and tugging at it, reducing breakage and damage. Ceramic also heats up quickly and evenly, requiring less passes of the iron or wand through the hair. The key is to purchase a tool with ceramic hardware, not just a ceramic coating. Curl Formers Curl formers are one of the newer curl definers; yesterday’s curling rods. Cylinder tubes, when twisted around hair, form exactly the curls you want, where you want them. Curl formers come in a variety of color-coded sizes. You can curl the entire length of your hair or just a section. Great for all hair types; Naturals that want to reinforce curls, or those that wish to create curls. They’re best when used on wet hair, and they can air dry or sit under a dryer.

Tools for Men

The multicultural man’s shaving, hair cutting and hairline edging routines can be a sensitive subject. A man with a curl pattern of 3 or 4 is more prone to curly hair and sensitive skin that can result in in-grown hairs, razor burn and razor bumps. Picking up just any tool isn’t an option. Hair texture and type must be considered in the tool recommendation. Razors/Shavers Using the wrong shaver can even lead to skin/face bleeding just like a manual blade can. A man who is prone to ingrown hairs or has sensitive skin can’t pick any shaver just because it gives a close clean shave. While some men with textured hair shave with straight razors, electric shavers are recommended as to not use razors that trigger ingrown hairs or cause razor bumps. A good, sharp, sturdy shaver with the correct and precise functionality and technology for the textured hair man makes all the difference between nicks, cuts, or razor burn and a nice smooth, even shave. Clippers / Trimmers Clippers are used to cut, create and style hair. Trimmers are used to create edges, tight lines and hair designs, or to trim and shape the face and neckline. Product features recommended for the textured haired man in shavers, razors and trimmers: • Vibration Technology • Multiple Blade Systems • Lift Technology – to reduce the number of passes on skin to cut hair • Speed of Linear Motor Per Minute • Adjustable Closeness Bonus Tool for Men: Nose Hair and Ear Clippers. A well-groomed man uses all tools available for a smart, clean look. Extended nose or ear hair is no exception to a wellgroomed look. Trim in well-lit light and avoid scissors completely; one jerky move can scar nostrils or earlobes permanently.

Phylencia “PT” Taylor is a Marketing & Communication Strategist and Consultant with over 14 years’ experience in the beauty

industry. She is the principle of Shine Beauty Culture (SBC), a Boutique-Beauty Marketing Consultancy that offers a variety of marketing solution packages to fit small businesses and Fortune 500 Corporations.

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Manufacturer

Profile

(Center) Arthur Guidotti at one of his first tradeshows in Las Vegas around 1980, holding what is currently Giovanni’s 50/50 Balanced Shampoo.

Nicole Far “Here at Giovanni we believe that you are your own accessory to the world. Your presence and stylish influence are a powerful combination that turns heads and makes a statement,” declares Nicole Far, Business Development Manager for Giovanni Cosmetics. “What makes the beauty industry so fun to be a part of is that you get to play a role in fashioning the accessories that you in turn get to use when creating your own stylized vibe.” Inspired by her passion, OTC Beauty Magazine spoke with Far to learn more about this style-empowering company. “이 곳 Giovanni에서는 여러분 스스로가 이 세계의 액세서리라고 믿습니다. 여러분의 존재와 세련됨은 여러분에게 자신감을 주고 돋보이게 만드는 강력한 조합입니다.” Giovanni 화장품의 사업 개발 매니저인, Nicole Far는 말한다. “뷰티 산업의 일부로서 이렇게 즐거울 수 있는 것은 바로 여러분이 액세서리 패션에서 역할을 갖고 여러분만의 스타일 있는 분위기를 창조하기 때인 것입니다.” 그의 열정에 고무되어, OTC 뷰티 매거진은 Far 씨와 스타일을 강조하는 이 기업에 관해 이야기를 나눴다. 68

OTC Beauty Magazine August 2014


OTC Beauty Magazine (OTC): (OTC): What is your background with both Giovanni Cosmetics and the beauty business? What is your role with the company today? Nicole Far (NF): My background is in the Natural Products industry and I love that as a nation we are embracing natural products more and more. Giovanni’s natural roots and values made it easy for me to become a brand advocate and a consumer. Giovanni not only has great salon quality products, they are cruelty free (never tested on animals), with biodegradable formulas and ecofriendly packaging! As the Business Development Manager, I have fun sharing the Giovanni story because it is such a great story to tell. OTC: What do you think makes the beauty industry so unique and exciting? NF: Style! I love feeling put together from head to toe, don’t you? It is empowering! You want to get out there and do something big in the world! I love giving people the tools to feel the same way. Then it is up to them to get busy making their own unique impact. OTC: : What is Giovanni founded on as a company? Can you briefly explain its history? NF: Arthur Giovanni, the founder of Giovanni, was in his early career a leading hair stylist and a top salon owner in the Hollywood/Beverly Hills area of California. His famous salon “On Sunset” was indeed located on the famous Sunset Strip, and was a hit with many of the Hollywood celebrities. His establishment took on shades of a “hangout.” At a certain point, Arthur’s hands started to react from the products used in the salons and he tried product after product in search of a hair care line that would not cause this reaction to his skin. He began to explore the possibility of creating his own full line of professional hair care products, based on this premise. He felt that if he could create products with a base consisting of vitamins, herbs, minerals, proteins and nutrients, that these products would have greater predictability (i.e. no surprise chemical reactions such as oxidation of color, etc.) and would generally be much better for the hair than the standard wholly chemical-based products. In 1977, after some research, he met up with Dr. John Weaver whose credentials included a doctorate in the synergism of detergency, and a pioneer in implementing natural essences into the cosmetology field, which only reinforced Mr. Giovanni’s ideals. Dr. Weaver was instrumental in developing production and formulas in Jeri Redding’s early products, which eventually evolved into the present Nexxus line. Dr. Weaver also did the pilot runs for this currently popular line. OTC: How does being a family-owned business impact the company culture? NF: We are much more flexible, and we do not spend resources on burdensome processes that larger companies require in order to run smoothly. This keeps us agile for innovation and fosters creative feedback from all members; a quality that often gets lost in a larger company setting. OTC: We understand that Giovanni has a “Rule of Balance.” What is it, and what does it mean to the company and customers who use your products? NF: The Giovanni Rule of Balance is our commitment to making each product as pure and natural as humanly possible without sacrificing exceptional product performance. This pledge is not only something we are particularly proud of, but it is also the guarantee that our customers rely on. They can rest assured that our product development team has rigorously vetted each product to craft a formula that meets Giovanni’s performance quality and natural standards.

Arthur Guidotti (center) with son, G. James Guidotti, in front of his salon named “On Sunset” in Beverly Hills, 1968.

OTC 뷰티 매거진(OTC): Giovanni 화장품과 뷰티 산업 분야에서 당신은 어떤 배경을 갖고 있습니까? 현재 회사에서의 역할을 무엇입니까? Nicole Far (NF): 제 배경은 천연 제품 산업에 있으며, 저는 국가적인 차원에서 보다 많은 천연 제품을 채택하는 것에 기쁨을 감추지 못하고 있습니다. Giovanni의 자연적인 뿌리와 가치는 제 스스로를 쉽게 브랜드의 옹호자이자 소비자가 되도록 만듭니다. Giovann가 보유하고 있는 것은 단지 훌륭한 미용실용 품질의 제품만이 아니며, 이 제품들은 생분해성의 물질과 자연 친화적인 포장을 갖춘 cruelty free(동물 실험을 거치지 않고 제조된 제품)입니다! 사업 개발 매니저로서, 저는 Giovanni의 스토리를 공유하는게 즐겁습니다. 왜냐하면 아주 멋진 스토리거든요. OTC: 뷰티 산업을 아주 독특하고 흥미롭게 만드는 것은 무엇이라고 생각하십니까? NF: 스타일이죠! 저는 머리부터 발끝까지를 하나로 만드는 느낌을 좋아합니다, 그렇지 않으세요? 거기엔 힘이 실려있죠! 여러분은 밖으로 나가 세상에 무언가 큰 일을 하길 원합니다. 저는 사람들이 같은 방법으로 느낄 수 있는 도구들을 주는 것을 좋아합니다. 그런 다음 자신만의 독특한 효과를 만들기 위해 바빠지는 것은 그들에게 달렸죠. OTC: Giovanni를 기업으로 설립하는데 기반이 된 건 무엇입니까? 역사를 간단히 설명해 주시겠습니까? NF: 저희의 기업주는 항상 비즈니스가 성장할 수 있는 기회를 찾아왔고, 이 브랜드를 인수할 기회가 생겼을 때 그건 마치 하늘이 정해준 것 같았습니다. Doo Gro는 시장에서 거대한 힘을 가져왔고 저희는 이 브랜드를 소유하게 된 것에 큰 기쁨을 느끼고 있습니다. OTC: Giovanni를 기업으로 설립하는데 기반이 된 건 무엇입니까? 역사를 간단히 설명해 주시겠습니까? NF: Giovanni의 설립자인 Arthur Giovanni는 직업 생활 초기에는 선두 위치의 헤어 스타일리스트로 캘리포니아 헐리웃과 베버리 힐스 지역에서 상위급의 살롱을 운영했습니다. 그의 유명한 살롱인 “On Sunset”은 아주 유명한 선셋 스트릿에 위치했는데, 많은 헐리웃 연예인들이 이용해 히트를 쳤습니다. 그의 살롱은 “유명인들의 집합소”라는 색깔을 띄게 되었죠. 특정 시점에서, Arthur의 손은 살롱에서 사용하는 제품에 반응하기 시작했고, 그는 피부에 반응을 일으키지 않는 헤어 케어 라인을 찾기 위해 여러 제품들을 차례로 사용했습니다. 그는 이것을 전제로, 자신의 전문가용 헤어 케어 제품의 전체 라인을 만들 수 있다는 가능성을 타진하기 시작했습니다. 만일 비타민과 허브, 미네랄, 프로틴과 영양분을 기반으로 하는 제품을 만들 수 있다면, 이 제품들은 대단한 예측성을 갖게 될 것이며(예를 들어, 색깔의 산화와 같은 화학 반응에 놀라지 않거나, 기타 등등), 전체적으로 표준 화학 성분이 기반인 제품보다는 일반적으로 훨씬 모발에 좋을 것이라고 생각했습니다. `1977년, 몇 가지 조사 후, 그는 세정력의 상승 작용에 관한 박사 학위를 포함해 실력을 인정 받았으며, 미용 분야에서 자연의 본질을 구현하는데 선구자 역할을 하고 있던 Dr. John Weaver 를 만났습니다. 박사의 이러한 생각은 Giovanni의 이상을 더욱 강하게 만들었습니다. Dr. Weaver 는 사실상 현재의 Nexxus 라인으로 진화한 과거 Jeri Redding의 초기 제품 공법과 생산을 개발하는데 큰 역할을 했습니다. Dr. Weaver 는 또한 현재의 유명한 라인을 위한 시험을 실행 했습니다. OTC: 가족 소유 비즈니스는 기업 문화에 어떤 영향을 미칩니까? NF: 저희는 아주 유연합니다, 그리고 대형 기업이 원할한 실행을 위해 필요로하는 부담스러운 프로세스 자원을 낭비하지 않습니다. 이것이 저희가 지속적으로 혁신에 민첩하며 모든 멤버들로부터의 창조적인 피드백을 조성할 수 있게 합니다; 대형 기업 환경에서 종종 간과되는 품질을 말하는 겁니다. OTC: Giovannie는 “균형의 규칙” 이라는 걸 갖고 있다고 알고 있습니다. 이것은 무엇이며, 회사와 귀사의 제품을 사용하는 고객들에게 어떤 의미인가요? NF: Giovannie의 균형의 규칙은 각 제품을 어떠한 희생없이, 그러면서도 성능이 뛰어나고 인간적으로 가능한 순수하고 천연의 제품을 만들기 August 2014 OTC Beauty Magazine

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Manufacturer Profile

OTC: Who would you say makes up the consumer base of Giovanni Cosmetics products? NF: Anyone who desires to accessorize their look with a virtual beauty closet of choices. Giovanni has products designed to target different hair types and hair needs. Giovanni products also bridge the gap between high performing premium products and the purity of natural products at affordable prices, making them accessible to anyone that wants to be chic on the street. OTC: Briefly describe the goods that make up your product portfolio. What makes them unique and different from others that are similar in the industry? NF: The Giovanni range consists of shampoos, conditioners, repairing treatments, styling, finishing products, and body and skin care products. The three key features of Giovanni that penetrate each of these categories are sophisticated salon style, natural ingredients, and innovative concepts. OTC: Where are your products manufactured, and are they safe for all hair and skin types? NF: All Giovanni products are manufactured in the United States. Because our unique products contain no parabens, sodium lauryl/laureth sulfate, animal byproducts or artificial colors, they are great for all hair types including color treated hair. This is also true because they are cruelty-free (never tested on animals) and pH balanced. With that said, any consumer could at any time find themselves allergic to any ingredient. Giovanni uses ingredients that are mild and plant based so allergic reactions are rare. However, it is recommended when using any new product to do a patch test on your skin.

위한 우리의 노력입니다. 이 서약은 단지 우리가 특히 자부심을 갖고 있는 어떤 것뿐만이 아니라, 고객의 신뢰에 대한 보장이기도 합니다. 그들은 우리 제품 개발 팀이 Giovanni의 성능 품질과 천연 기준에 맞는 제품을 만들기 위해 엄격하게 검증되었다는 것에 안심할 수 있습니다. OTC: Giovanni 화장품의 고객 기반은 어떤 층입니까? NF: 뷰티 옷장이라는 가상의 옷장에서 자신의 스타일을 장식하고자 하는 사람이면 누구든됩니다. Giovanni는 각각 다른 헤어 타입과 헤어 요구를 타겟으로 디자인된 제품들을 보유하고 있습니다. Giovanni 제품은 또한 고성능 프리미엄 제품과 세련된 모습으로 거리를 나서고 싶어하는 누구라도 쉽게 사용할 수 있는 저렴한 가격의 천연 제품사이의 간격을 이어주는 가교 역할을 합니다. OTC: 귀사의 제품 포트폴리오를 구성하는 제품에 대한 간략한 설명 부탁드립니다. 업계의 유사한 다른 제품들과의 차이점이나 특별한 점은 무엇인지? NF: Giovanni의 제품 범위는 샴푸, 컨디셔너, 보수 트리트먼트, 스타일링, 마무리 제품, 그리고 바디와 스킨 케어 제품으로 구성됩니다. Giovanni 의 세 가지 주된 기능은 이 각각의 범주들이 세련된 살롱 스타일로, 천연 성분에 혁신적인 컨셉이라는 점입니다. OTC: 제품은 어디에서 제조되며, 모든 타입의 헤어와 모발에 안전한가요? NF: 모든 Giovanni 제품은 미국 내에서 생산됩니다. 저희의 독특한 제품은 파라벤과 라우릴 황산 나트륨및 황산염, 동물 부산물 혹은 인공 색소를 포함하지 않기 때문에, 염색한 모발을 비롯한 모든 모발 타입에 아주 좋습니다. 또한 제품들은 동물 실험을 하지 않았으며 약산성입니다. 물론 이렇게 말할 수도 있겠죠, 어떤 소비자든 어떤 성분에 대한 알러지 반응을 언제든 발견할 수가 있습니다. Giovanni는 알러지 반응이 거의 없는 순한 식물성 성분을 사용합니다. 그러나, 어떤 제품이든 처음 사용할 때는 피부 한 부분에 테스트를 먼저 해 볼 것을 권유합니다.

OTC: What form of product promotion do you believe works best in OTC stores? Why? NF: Trial, Trial, Trial. We know our products work and we have the reputation as the number one hair care brand nationwide in the natural products industry to prove it. The key is getting consumers to try our products for themselves. This is why we are strong supporters of sampling. We are always happy to send shelf testers, as well as sample sachets to help drive awareness and consumer trial within your store! Just let us know at nfar@giovannicosmetics.com.

OTC: 어떤 형태의 제품 프로모션이 OTC 매장에 가장 잘 어울릴 것 같습니까? 또 그 이유는 무엇인지? NF: 시험 사용, 시험 사용, 시험 사용. 저희 제품들이 기능을 발휘한다는 것을 압니다. 그리고 저희는 천연 제품 분야에서 국내 최고의 헤어 케어 브랜드라는 명성을 갖고 있습니다. 핵심은 소비자들이 저희 제품을 사용하도록 하는 것입니다. 이런 이유로 저희는 상당한 샘플을 지원하고 있습니다. 여러분의 매장에서 소비자들이 직접 시험해보고 제품을 인식하는데 도움이 될 수 있는 샘플 가방은 물론 진열 선반용 테스터도 항상 즐거운 마음으로 보내고 있습니다. nfar@giovannicosmetics.com 로 저희에게 알려주세요.

OTC: What trend(s) have you seen grow the most recently in your sector of the beauty business and how is the company meeting consumer demand for it? NF: On-The-Go; we are a fast paced culture and constantly jumping from work, to school, to the gym, to the office and then back home again. Whether we are in cars, trains or planes we always seem to be moving from one spot to the next. This is why Giovanni also offers the most extensive range of hair and body travel/trial sized products in the natural products industry. We have also taken the On-The-Go concept to innovative new hights by developing the only Touch-Up Hair Towelettes on the market—for instant touch-up on the go, allowing our consumers to have sexy, gorgeous

OTC: 뷰티 비즈니스의 당신의 분야에서 가장 최근 성장하고 있는 트랜드는 무엇으로 보십니까? 또 회사는 그에 관한 고객들의 요구를 어떻게 충족하고 있는지요? NF: 끊임없이 움직입니다. 저희는 빠른 속도의 문화로 직장으로부터 집, Gym, 사무실, 그리고 다시 집으로 끊임없이 뛰어다닙니다. 심지어 차 안이나, 기차, 비행기 안에서도 항상 이곳 저곳으로 움직이는 것 같습니다. 이것이 바로 Giovanni가 천연 제품 산업 분야에서 가장 광범위한 헤어 및 바디 여행용 사이즈 제품을 제공하는 이유이기도 합니다. 저희는 또한 on-the-go(끊임없이 움직임) 컨셉을 새로운 혁신으로 접목시켜 시장 내 유일한 Touch-Up Hair Towelettes 제품을 개발했습니다. 이 제품은 즉각적으로 사용할 수 있는 휴대용 터치 업으로 고객들이 언제 어디서나 멋지고 근사한 헤어 스타일을 가질 수 있게

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hair anytime, anywhere! Our Touch-Up Hair Towelettes banish frizz, add dazzling shine and control split ends, while replenishing hair that feels dull and brittle.

하죠! 저희 Touch-Up Hair Towelettes은 무겁고 부서지기 쉬운 느낌의 모발에 보충하는 동안, 곱슬거림을 없애고, 눈부신 광택을 추가하며 모발 끝이 갈라지는 것을 조절합니다.

OTC: What is Giovanni Cosmetics doing to ensure excellent customer service to OTC retailers? How can these store owners benefit from working with you? NF: At Giovanni we always welcome feedback. We love getting samples and testers on the shelves to drive consumer trial. We also have a number of additional resources to make your Giovanni set fly off the shelves such as posters, consumer handouts, and displays. If you want to spruce up your space don’t hesitate to reach out at nfar@giovannicosmetics.com.

OTC: Giovanni 화장품은 OTC 소매업체에 탁월한 고객 서비스를 제공하기 위해 어떤 노력을 하고 있습니까? 매장 주인들이 귀사와의 비즈니스로 얻을 수 있는 혜택은 무엇입니까? NF: 저희 Giovanni는 언제나 피드백을 환영합니다. 저희는 매장 고객들의 시험 사용을 위한 샘플이나 테스터 주문을 받는 것이 좋습니다. 또한 저희는 포스터나 소비자용 유인물 및 디스플레이와 같은 홍보물들이 저희 제품 진열대에 충분히 비치될 수 있도록 만드는 추가 지원 번호를 갖고 있습니다. 만일 여러분의 매장을 단장하고 싶다면, 주저하지 말고 nfar@giovannicosmetics.com로 연락주십시오.

OTC: What sort of feedback have you received from store owners who sell your product and their customers who use them? NF: “What is in this Direct Leave-In Conditioner? I think my customers are drinking it!” I love hearing comments like these; it just validates the enthusiasm we see from consumers on each one of our products.

OTC: 귀사의 제품을 판매하는 매장 주인들이나 제품을 사용하는 고객들로부터 어떤 종류의 피드백을 받고 있습니까? NF: “이 Direct Leave-In Conditioner제품 안에 뭐가 들었나요? 제가 보기에 고객들이 이 제품을 마시는 것 같아요!” 저는 이런 의견을 듣는게 좋습니다; 그것은 소비자들로부터 각각의 제품마다 그 열정을 입증하는 것이니까요

OTC: What do you feel is the most important thing for multicultural beauty store owners to know when recommending your company’s products to their customers? NF: First, I would want store owners to feel confident about our products knowing that we are the number one hair care brand in the United States Natural Products Industry—we are a tried and true brand. Second, Giovanni products successfully deliver across multicultural hair types and the new 2chic collections were specifically designed to easily guide the consumer to the right set of products to achieve the style they want to create. If they need volume, send them to the Orange 2chic Ultra-Volume collection, if they want a sleek look send them to the Purple 2chic UltraSleek collection, and if they need to restore moisture from excessive styling or just bad weather, guide them to the Green 2chic Ultra-Moist collection.

OTC: 다문화 뷰티 매장 주인들이 귀사의 제품을 고객들에게 추천할 때 알아야할 가장 중요한 점은 무엇일까요? NF: 우선, 매장 주인들은 저희 제품이 미국 천연 제품 산업 분야의 넘버 원 헤어 케어 브랜드임을 인지하고 제품에 대한 자신을 갖길 바랍니다. – 저희는 확실히 믿을 수 있다고 증명된 브랜드입니다. 둘째, Giovanni 제품은 다문화 헤어 타입에도 매우 효과적이며, 새로운2chic collections 은 특히 소비자들이 원하는 스타일을 만들어 낼 수 있는 바로 적절한 제품 세트로, 소비자들에게 쉽게 설명이 되게 설계되었습니다. 만일 모발의 볼륨을 원한다면, Orange 2chic Ultra-Volume collection를 권하시고, 세련된 스타일을 원할 경우에는Purple 2chic Ultra-Sleek collection을 보여주세요, 그리고 만일 과도한 스타일링이나 혹은 그저 날씨로 인해 수분을 복원하고자 한다면, Green 2chic Ultra-Moist collection으로 안내해주세요.

OTC: Is there a central belief that serves as the driving force behind the company? If so, what is it and please explain. NF: Giovanni is committed to creating only the purest formulations, packaged in aesthetically beautiful bottles and marketed with extraordinary visuals and graphics. OTC: What final thoughts would you like to share with OTC readers? NF: Follow us and hear what your consumers are saying about Giovanni!

OTC: 회사의 원동력이 되는 중심적인 믿음이 있습니까? 그렇다면, 무언인지 설명부탁드립니다. NF: Giovanni는 가장 순수한 성분 공법으로 만들어, 미적으로 아름다운 용기에 포장해서 평범하지 않은 모습의 제품을 출시하는데 최선을 다하고 있습니다. OTC: 끝으로 OTC 독자들과 공유하고 싶은 최종 생각은 무엇입니까? NF: 저희를 따라 오세요 그리고 여러분의 고객들이 Giovanni에 관해 하는 말을 들어 보세요!

Company Name: Giovanni Cosmetics Address: 2064 E University Drive, Rancho Dominguez, CA 90220 Contact Number: 310-952-9960 Website: www.giovannicosmetics.com Years in Business: Since 1978

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Retailer

Profile by Tony Bae

현실에 만족 합니다 Star Beauty Supply • Forestdale, AL 미국에서 생활하는 동포들은 누구나 한번쯤 아메리칸 드

온하였다. 그와의 인터뷰를 통해 우리도 ‘여유’ 라는 것을

림을 꿈꾸고 미국으로 건너왔을 것이다. 그 아메리칸 드림

배워 보도록 하자.

이라는 것이 명예, 학문, 자식의 교육 및 성공 등, 개인에 따라 차이가 있겠지만, 대부분은 많은 부의 축척을 목표

안금석 사장은 가족들의 초청으로 88년도에 미국으로 왔

로 하였을 것이고, 그러기 위해 쉬지 않고 노력하는 사람

다고 한다. 처음에 친 누나가 운영하는 신발가게 직원으로

들이 많이 있다. 하지만, 안타까운 것은, 부의 축적만을 목

1년여간 생활을 하다가 바로 금은방을 오픈하여 10여년간

표로 삶는다면 다른 많은 소중한 것들을 잃을 수도 있다는

운영 하였다고 한다. 그 뒤로도 Fish Market, Meat Market

사실을 간과한다는 것이다. 부가 축적되면 행복도 당연히

등 여러 가지 업종을 섭렵하다, 2002년도경 뷰티 서플라

뒤 따를 것이라는 생각은 크게 잘못된 것이다. 하나를 얻

이 스토어를 열며 본격적으로 뷰티 업계에 몸을 던지게

으면, 다른 것들을 잃을 수 있다는 것을 염두에 둬야 한다.

되었다고 한다. “처음에 아무것도 몰라 지인의 도움을 조

목표를 높이 잡을수록 좋다는 말이 있지만, 지나친 목표는

금 받으며 시작을

욕심이 되는 것이다. 진정한 행복을 만끽하려면, 지금에

하였습니다” 라는

처해진 현실에 만족하며 사는 마인드도 중요한 것이다. 이

안사장은 기존 스

번 OTC 뷰티 매거진에서는 Alabama 주의 Forestdale 시

토어를 인수한 것

에 위치한 Star Beauty Supply 의 안금석 사장과 인터뷰

이 아니라, 그야

를 하였다. 안사장은 인터뷰 하는 내내 ‘긍정의 대명사다’

말로 맨땅을 온몸

라는 생각만이 들었을 정도로 정신적으로 여유로웠고, 평

으로 부딪히며 첫

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OTC Beauty Magazine August 2014


번째 뷰티 스토어를 직접 만들었다고 한다. 그 뒤, 몇 번의 시행 착오를 거치고 뷰티에 눈을 뜨기 시작한 무렵인 5년 차에 두 번째 스토어를 오픈하게 되었다고 한다. “뷰티를 조금 알아가다 보니, 많은 제품들을 취급하기엔 장소가 조 금 비좁다는 생각을 하였습니다. 그래서 조금 넓은 규모의 스토어를 하나 더 열게 되었습니다” 라는 안사장은 5,000 sq ft 규모의 스토어를 3주만에 뚝딱 만들어 냈다고 한다. 뷰티 서플라이에 문외한 이었던 상태에서 2002년에 첫 스 토어를 만들 때 힘들지 않았냐는 질문에 “처음엔 아무것도 모르고 시작을 하여 오히려 재미있었던 것 같습니다” 라 는 대답에서 그의 낙천적인 성격을 어느 정도 예감하였다.

5,000 sq ft 에 제품이 가득 들어찬 스토어를 주말 파트타 임 직원 한 명만 데리고 운영하는 것은 쉬운 일이 아닐 것 이다. 제품 정리만 해도 일이 많은데, 안사장은 아무런 문 제가 없어 보인다. 이에 대해 안사장은 “힘든 것이 전혀 없 습니다. 스토어 정리는 그냥 손님 없을 때 스토어 한 바퀴 를 돌면서 천천히 정리를 하면 되고, 물건이 들어 왔을 땐 주말에 직원과 함께 천천히 하다 보면 금방 끝납니다” 라 며 평온한 어투로 무덤덤하게 대답하였다. “가발 제품을 많이 판매하려면 직원을 고용하여 고객들에게 전담 서비 스를 해야 합니다. 하지만, 이 지역의 상권을 고려해 볼 때, 인건비 등을 계산해 보면 결국에는 큰 수익을 만들어 내지 못한다는 계산을 하게 되었습니다. 그렇다면 굳이 스트레 스를 만들어 가며 아등바등 할 필요가 없다는 생각을 하게 되었습니다” 라는 안사장은, 현실에 만족하고 사는 것이 더욱 현명한 것이 아니냐며 반문하였다. 모든 사람들이 이 렇게 현실에 만족하며 살 수 있다면, 스트레스로 인한 성인 병은 모두 사라지지 않을까라는 생각마저 들었다.

August 2014 OTC Beauty Magazine

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Retailer Profile

“뷰티 서플라이는 머리에 사용하는 약 제품들의 구비가 중요한 것 같습니다. 헤어가 판매 볼륨은 더 크지만, 제품 을 구비하는데 많은 비용이 들어가는 반면에, 약 제품들 은 회전이 빠르기 때문에 약 제품들을 구비하는데 더욱 중 점을 두고 있습니다”. 라는 안사장은, 손님들이 찾는 제품 은 가급적 가져다 놓으려고 많이 노력한다고 한다. “손님 들이 다른 스토어를 다 돌아 다니다가 못 찾는 제품도 저 희 스토어에 오면 구비가 돼있기 때문에 결국 저희 스토 어를 찾아오는 것 같습니다”. 뷰티 서플라이 스토어들은 대다수의 스토어들이 헤어 판매에 의존하는 경향이 있다. 가격 경쟁도 주로 헤어 제품들의 가격 과열현상에서 일어 나는 것이 보통이다. 하지만 Star Beauty Supply 는 약 제 품들에 주력하기 때문에 과도한 경쟁으로부터 자유로울 수 있다는 생각이 든다.

Star Beauty Supply 스토어 내의 선반을 보면, 일반인 키 보다도 높은 선반들을 사용하고 있다. 대부분의 스토어 오너들은 이러한 경우 도둑들이 더욱 들 끓을 수 있다는 생각을 하고 있다. 이에 안사장은 “선반이 높으면 오히려 도둑 맞을 확률이 더 줄어들 수도 있습니다. 선반이 낮으 면, 도둑질을 하려는 사람이 스토어 오너나 직원들의 행 동을 파악하고 있어 오히려 그들이 행동하기가 편해질 수 있습니다”. 일리가 있는 말이다. 선반이 높아서 직원들이 눈에 보이지 않으면, 직원이 언제 어디서 나타날지 모르 기 때문에 도둑질에 더욱 제약이 있을 것이다. 또한, 직원 들은 그러한 도둑질을 감시 카메라를 통해서 감시할 수 있 기 때문에 훨씬 유리한 상황일 수도 있다는 생각이 들었 다. 만약 도둑을 잡게 되면 어떻게 대처하냐는 질문에는 “ 76

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그냥 물건 뺏고 보내줍니다” 라며, 예상했던 답을 내 놓았 다. 이러한 심성의 안사장은 손님들과의 불화는 물론, 직 원과도 인상을 붉힐 일이 없을 것 같아 보였다. “주말에 일 하는 직원에게도 별로 스트레스를 주지 않습니다. 직원들 도 본인의 할 일을 다 해놓으면 편하게 휴식을 취하는 것 이 맞는 것이라고 생각 합니다”.

살면서 노력을 하면 분명히 그에 따른 결과물이 있다. 하 지만, 현재의 나 자신에 만족을 하면서 욕심을 내지 않으면 그 만큼 스트레스는 줄일 수 있는 것이다. 많은 현자들이 욕심이 만병의 근원이라는 의미의 명언들을 남겼었다. 하 지만, 우리는 인간이기에 욕심이 자꾸만 샘솟게 된다. 이 러한 욕심을 컨트롤 할 수 있는 능력이야 말로 행복으로 가 는 지름길이 아닌가 라는 생각이 든다. 물론, 경제활동이 정상적인 생활을 영위할 수 있는 정도가 형성된 다음 이야 기인 것이다. 스토어를 운영하면서 가장 힘든 일이 무엇이 냐는 질문에, 10초 정도 생각을 하더니, “별로 없습니다” 라고 한다. 이 역시 안사장 다운 대답이었다. “돈이라는 것 이 다 내 것이 아니더라고요” 라고 운을 띄운 안사장은 그 동안 여러 종류의 비즈니스를 운영하면서 손해도 보고, 돈 도 벌어 봤지만, 생활에는 크게 차이가 없었다고 말한다. 보 통 돈이 생기면 조금씩은 사치를 하게 되고, 그러다 보면 쓰 임이 늘어 곤란해지는 경우가 있다. 하지만 안사장은 항상 본인의 패턴 안에서 생활을 하였다고 한다. 그 결과가 오늘 의 여유로움을 가져다 주지 않았나 생각해 본다. “은퇴라는 것을 생각해 보지는 않았습니다. 그냥, 힘이 남아 있으면 일 은 계속 할거 같아요” 라는 안사장의 앞날이 지금처럼 평온 할 것이라는 것을 믿어 의심치 않는다. August 2014 OTC Beauty Magazine

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CLIPPER TIPS

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Detachable or Adjustable What’s Better? One of the most common questions asked of Andis educators is which clipper type is better—detachable or adjustable? To answer this question let’s first take a look at the differences between the two clipper types. Adjustable blade clippers, such as the Andis Supra 120 Ion and the Envy are used primarily for tapering and blending. If a customer only desires to have one clipper in their kit, and he or she doesn’t do a high volume of clipper cuts, then an adjustable blade clipper would be my recommendation. The ability to achieve a wide variety of hair lengths with a single tool and the included attachment combs make an adjustable blade clipper a best buy. Detachable blade clippers such as the Andis Excel Ultra and the MVP, along with various detachable blade sets, are designed for high-volume, heavy-duty bulk hair removal. They do this quickly and efficiently and therefore are suited to the hair professional wanting to save time and service more customers. For the hair professional who is serious and desires to create quality cuts fast, a detachable blade clipper is a must-have. To get the most out of a detachable blade clipper, an investment in a minimum of three blade sets based on their most commonly requested haircut lengths is necessary. A clipper with multiple speeds can also offer them additional control. So I’ve danced around the answer long enough. The best clipper type is the one that will best meet the customer’s needs. My suggestion to the hair professional would be to acquire both because each clipper type compliments the other. Having a detachable/adjustable combination in the toolkit is the key to saving time without sacrificing quality. For example, there are times when a heavy-duty, detachable blade tool is needed, as well as times when a quick change in haircutting length is desired (think fades), making the adjustable clipper the best choice. To recap, based on price point and versatility in a single tool, an adjustable blade clipper such as the Envy would be the best option if only one clipper were being purchased. On the other hand, if a hair professional desires to invest in tools that will help enhance their career and cutting experience, having both the adjustable and the detachable blade clippers is the smart choice. To learn more about adjustable and detachable blade clippers, visit andis.com. Kenny “The Professional” Duncan is a National educator for the Andis Co. He has presented classroom demonstrations and platform education at many tradeshows such as Empire Future Professionals, IHS International Hair Show, Bronner Bros International Hair Show and many more. He brings a wealth of information and experience to clipper cutting education. He teaches styling professionals the simplest approach to multicultural hair styling through a combination of solid technical demonstrations, creative interpretations, and entertaining presentations. Kenny is co-owner of Main Attraction Unisex Hair Salon, located in Philadelphia. He is reaching stylists around the world through www.ClipperEducation.com, where his goal is to provide inspiration, motivation and education to clippers cutters of all experience levels. He truly is a trailblazer in this industry. 80

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Therapy Trends

Digital Curls and Waves One of the hottest trends in hair care is styling curls and waves. Most of these styles stem from natural curl patterns—from tight to lofty. However, even natural curls need a boost from styling appliances and tools. Curls, waves, locs and braids are enhanced by the new appliances available on the market. One manufacturer offers a customized set of wands for every type of style or texture creation—one barrel and five infrared titanium wands. There is another curl machine that allows clients to shoot hair into a digital chamber and hair is uniformly curled into one of three different curl effects. Consumers have ranked this a winner! That lets us know that consumers want ease, versatility and high tech-digital control with their hair care tools. Winning products will offer temperature control, versatility, and salon results. Another favorite is an all-in-one fusion tool which replaces a curling iron, heated round brush, hair dryer, flat iron and hot rollers. This “As Seen on TV” product is built on ionic technology for hair hydration and heating using a ceramic barrel. In regards to hair tools, it is important to note that with today’s technology, appliances and tools are designed to accommodate all hair types and textures—both natural and chemically treated. Digital dials control temperature and internal timers automatically signal a completed curl. When stocking up on tools think of how your smart OTC customers are seeking out these smart styling machines to rival their smart digital phones.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skin care and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. 82

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RA Shea Butter Lotion Our # 1 seller, 100% shea butter with Jojoba Oil is the ultimate moisturizer to vitalize and soften skin while blocking the harsh effects of sun, wind, cold and aging. Apply the healing and cooling power of cucumber to your skin. Cucumber melon lotion is a great skin moisturizer packed with vitamin E that softens and heals damages skin. Now customers can take their favorite shea butter lotion wherever they go. By popular demand, we’ve introduced a fit in the palm of your hand size for those who don’t want to be without! For more information, visit www.racosmetics.com.

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TONSORIAL TIMES

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Do The Right Thing! We have all likely been in a situation where we were in a hurry and grabbed the nearest tool, clipper or object to get the job done, even though it was not the proper tool needed; a wrench for a hammer, a screwdriver for a chisel, or a pocketknife for a utility knife, etc. Take the time to find the right tool for the job. In addition to using the right tool, keep tools and equipment in good repair and maintain sharp cutting blades at all times. This will save you time, money and above all make your work load quick and efficient. If you cannot find time to do things right the first time, when will you find time to go back and fix your mistakes? • Keep blades sharp! Don’t use broken tools! • Always take the time to read directions before using or applying product to your clients’ skin. • Visit your local Barber and Beauty supplier to stay current on new innovative products. • Periodically inspect tools for cracks, wear and proper function. • Repair or replace worn or cut power cords. Tools such as clippers, liners and blow dryers that have worn cords should be replaced to prevent injury to you or your client. • Always wear gloves when handling harsh chemicals, tools and razor blades to prevent cross contamination. • Keep up the good work!

Dwayne Thompson, aka “The Barber Ambassador,” is the CEO of The Fade Club LLC, a marketing and promotions company designed to grow the barbering industry through education and brand management. He wears many hats as the founder of The Barber Academy Tour, creator of “The Barbettes,” a term designed to promote female barbers, and the former host of Against the Grain Radio show, the first barber related radio show on Blog Talk Radio. He is a dynamic writer, educator, product broker, consultant and social media expert. He has held several Executive positions with a former barbershop publication and a national health outreach program. Mr. Thompson is also the Founder and Publisher of Tonsorial Times Magazine, “The Official Barbershop Trade Publication” focused on highlighting products, franchises, schools and educators directly connected to the barbering industry. For more information, visit www.tonsorialtimes.com. 84

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업계소식

일리노이 협회 일리노이 협회는 지난 7월 20일 일요일 6시에 이며 그들의 제품을 설명하였다. 그 뒤를 이어 Jinny Niles 사옥에서 열린 Andis 와 Strength Strength of Nature 사가 세미나를 하였는데, of Nature 사의 세미나에 참석하였다. 40여개 그들의 새로운 제품 설명 및 현재까지 제품의 의 스토어에서 53명의 협회원들이 참가한 이날 판매동향 등을 참가자들에게 설명해 주었다. 또 세미나는, 6시에 참가자들이 저녁식사를 한 후, 한, 참석한 스토어 오너들에 한해서 일정의 할 7시부터 Andis의 세미나로 시작하였다. Andis 인도 해주어, 참가자들의 발걸음을 가볍게 해 사는 이발사를 대동하여 제품 시연까지 선보 주었다.

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P

업계소식

조지아 협회. 조지아 협회는 지난 7월 20일, 일요일에 협회 논의 하였으며, 2015년도 조지아 트레이드 쇼 사무실에서 정기 이사회를 가졌다. 14명의 임 날짜를 정하였는데, 예년과 비슷한 시기인 3월 원이 모인 이날 이사회에서는 NFBS 쇼에 부스 22일로 정하였다고 한다. 또한 오는 9월 21일 를 설치하여 참가하는데, 그에 대한 쇼장에서 에 있을 협회 골프대회 장소에 관한 논의도 하 의 활동 및 2015년 조지아 쇼 홍보 등의 사안을 였다고 한다.

멤피스 협회

멤피스 협회는 지난 7월 17일 8시 30분경에 회 를 준비하기 위해, 새로운 회장 선출을 이번 달 원 20여명이 모인 가운데 정기 모임을 가졌다. 로 앞당겼다고 하였다. 이번에 선출될 회장은 멤피스에 있는 아시아나 가든에서 모인 이날 모 내년도 쇼 준비로, 바로 활동을 시작할 예정이 임에서는, 내년도 쇼에 대한 전반적인 사항들 라고 한다. 을 논의 하였다고 한다. 또한, 내년에 있을 쇼

가주 협회 가주 뷰티서플라이 협회 (CBSDA, 회장 Scott 고, 정보를 나눌수있는 공간으로 인터넷이 가장 홍)는 지난 7월21일(월요일) 오후 7:30에 Gar- 효율적이라는데 의견을 모으고, 올해 새로 영입 dena, CA 장수장에서 7월 정기 이사회를 가졌 된 고재오이사가 마침 전문적인 지식이 있어 계 다. 이날 이사회 주요안건으로는 회원간 소통 획이 순조롭게 진행되었다고 한다. 다른 안건 및 정보교환의 장으로서 협회 Web Site 를 운 으로, 매년 실시해오던 협회야유회를 올해는 9 영하기로 결정하였다. 몇 년 전부터 블로그형식 월 후반기에 ‘등반대회’로 대체하기로 하였다. 으로 협회홈페이지를 운영해왔으나, 블로그로 무엇보다도 건강이 우선이라는 취지 하에 LA 는 한계가 있어 지난 이사회에서 Website 를 만 근교의 산행코스에서 가벼운 하이킹으로 협회 들자는 안건이 나와, 지난달부터 협회이사인 고 원 및 가족들이 참가할 예정이다. 또한 오는 연 재오이사가 직접 Web site 를 임시로 만들어 시 말 발간예정인 제8호 협회지에 수록될 각 분야 험가동 중이며, 7월내로 www.cbsda.net 이라 별 전문가컬럼 및 일반기고를 현재 접수 중이라 는 도메인네임으로 등록하여 향후 운영될 예정 고 한다. 이라고 한다. 협회원들이 손쉽게 의견을 교환하 August 2014 OTC Beauty Magazine

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IndustryNews

Spilo Worldwide Announces 2014 Rebranding Initiatives An Exciting New Look for Five Major Professional Beauty Brands Spilo Worldwide (Spilo), an award-winning distributor of professional beauty products, is proud to announce their brand refresh initiatives of July 2014. Five of Spilo’s signature brands – Flowery, ToolWorx, HairWare, Spilo ColorMode (formerly Spilo Foil) and Melting Pot have all been refreshed to showcase product improvements, packaging upgrades and new product innovation. These five brands represent 400+ rebranded SKUs and a whole host of new products.

For over 73 years, Spilo has proudly served the beauty industry

with beauty essentials known for their quality and exceptional selection. The family-owned organization, located in the Arts District Downtown L.A., has maintained a reputation as being reliable, honest and customer focused, taking a personal approach on prompt and efficient service. Over the last several years, Spilo, under the direction of CEO Marc Spilo, has quietly been building a team of talented professionals to help drive the future of the organization while staying true to the company’s core values. In fall of 2013, product development and brand building became an even greater focus with the arrival of new marketing leadership.

“Spilo delights in innovation, creativity and surprise – and for

over 73 years we have been committed to bringing fun and inspiring products to beauty professionals. This industry is built on change and transformation which makes each and every day so exciting. I’m so proud of what we’ve done to evolve our brands and give them a contemporary feel that will pave the way for exciting future initiatives,” declared Marc Spilo, CEO. 92

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Refresh. Rebrand. Renew

Flowery, ToolWorx, HairWare, Spilo ColorMode and Melting Pot have each undergone a refreshing transformation. Taking cues from fashion and graphic design trends, each of these brands have an updated logo, new packaging and fun new products. Special attention was paid to creating clear categories and highlighting a product’s key feature or end result as applicable. Design is clean and consistent across all brands, but each has their own unique, clever twist. Whenever possible, packaging was designed to be reusable and/or recyclable.

Image is Everything

Spilo Worldwide is incredibly proud to have partnered with legendary, award-winning celebrity photographer Albert Sanchez on the image campaign for ToolWorx, HairWare and Spilo ColorMode. Heavily influenced by fashion and the creative culture of Instagram, the campaign was shot in black and white, much of it taking place in the Downtown L.A. Arts District where Spilo is located. And it’s not simply a marketing campaign; the images are the cornerstone of the new product packaging for all three brands.

Identity

“The company founder, my father, Charles Spilo, wore a carnation in his lapel every day. It’s been an iconic part of Spilo Worldwide’s logo for many, many years and serves as a reminder of the family values, vision and entrepreneurial spirit of our company’s founder. That spirit has never been more alive, and thriving, than in our business today.” stated Marc Spilo, CEO. Visit www.spilo.com.


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IndustryNews

Discover Your Inner Peace with New Body ® Drench Mind + Body Collection Revitalize and restore with the new Body Drench® Mind + Body collection. This invigorating trio of body lotions will saturate your skin in a moisturizing blend of natural and alluring fragrances, each with their own special soothing properties. Allow these scents to charm and captivate your inner senses, awaken your emotions and revive your memories, leaving you in a state of peace and serenity.

The Body Drench® Mind + Body collection includes:

Tranquility: The calming and relaxing benefits of Lavender and Sage will help quiet your mind, soothe your senses and restore internal balance.

Energy: Energize your skin as the revitalizing aroma of Ginger releases tension and stress, while the refreshing scent of Nectarine creates a sense of clarity and calm. Body Drench® Mind + Body collection in Tranquility, Stress Relief and Energy is available in beauty supply stores nationwide. Body Drench® is a bath and body line, including self tanner, lotions and lip balm. Visit the website at www.bodydrench.com. Be sure to follow Body Drench® on Twitter (@BodyDrench) and Instagram (@ BodyDrench), and like them on Facebook (facebook.com/BodyDrench).

Stress Relief: Renew your spirit and relax your body with the uplifting fragrance of French Lime and calming Basil aromatic.

Andis GTX T-Outliner Delivers Deep-Tooth Blade Option for Barbers and Stylists ®

Andis is now offering an optional blade on its best-selling T-Outliner® trimmer, used by generations of barbers and well-groomed men for fading, outlining and dry shaving. The trimmer is now available with a deep-tooth T-blade for improved hair feed and smoother trimming. The deep-tooth T-blade is constructed of heattreated, carbon-steel for long cutting life and is made in the USA. “The GTX gives barbers and stylists another close-cutting trimmer option,” says Karen Formico VP of marketing. “The lower blade’s deep teeth guide hair through the blade for easier trimming and like the classic T-Outliner, it can be zero gapped for the ultra-close finish today’s styles demand.” Professional features include a powerful, maintenance-free magnetic motor that runs cool and quiet; ribbed contoured housing for sure grip, ergonomic power switch, eight-foot grounded, three-prong cord and convenient hanger loop. The GTX T-Outliner includes a one-year warranty. Visit www.andis.com.

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IndustryNews

China Glaze® Announces Exclusive Beauty Partnership with The Weinstein Company’s “The Giver” Leading Nail Polish Brand Creates Striking New Color Collection Inspired by the Film

China Glaze® is excited to announce a partnership with studio powerhouse The Weinstein Company for a limited edition collection of nail polish to debut in conjunction with the August release of “The Giver.” Inspired by the powerful themes and message of the story, The Giver collection by China Glaze® brings key moments and characters to color, particularly the main character Jonas (Brendon Thwaites) and his friend Fiona (Odeya Rush) as he struggles to understand the dark, complex secrets behind his seemingly ideal community. The 12 shade collection brings the story to life in polish, creating an on-trend color palette with its featuring a mix of bold and neutral crèmes and gorgeous glitters.

China Glaze® The Giver limited edition nail polish collection is available at beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze® on Facebook (@ChinaGlaze), Instagram (@ChinaGlazeOfficial), Twitter (@ ChinaGlaze) and Pinterest (pinterest.com/chinaglaze).

SoftSheen-Carson Laboratories® Dark and Lovely Wins Prestigious Bronze Effie Award Dark and Lovely’s “Curl Power” Campaign Honored at the 2014 North American Effie Awards

SoftSheen-Carson Laboratories®, the #1 ethnic hair care brand in the world, is excited to announce that Dark and Lovely has won a 2014 North American Effie Award in the African-American category. Honoring the most effective marketing efforts for the year, Dark and Lovely was awarded the Bronze Effie for their Au Naturale Curl Power national marketing campaign. The Curl Power campaign was developed to support the Dark and Lovely Au Naturale launch and encourages women to embrace their natural texture and style. The Surround Sound campaign celebrated naturalistas in a major way with national television, print, as well as community engagement through integrated local events and a digital street style map, public relations and high impact out-of-home. The North American Effie Awards are known as the preeminent award in marketing communication and has become a global symbol of achievement. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States and Canada. After two rounds of judging, those selected as winners represent cases that best demonstrate how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked. “This is the first North American Effie Award win for SoftSheen-Carson as well as the first Effie Award in the hair care segment for L’Oreal USA. The goal of our Curl Power campaign was to celebrate the natural hair movement by empowering women to embrace their natural beauty. To receive such a coveted award that measures creative excellence and the campaign’s effectiveness proves we truly accomplished our goal,” says Erin Cast, Vice President of Marketing, SoftSheen-Carson. “I am so proud of the talented and dedicated Dark and Lovely team, and our partner 96

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agencies, including Publicis Kaplan Thaler. This award is a true testament to the hard work of our entire team over the course of the campaign.” Recognizing the shift in women going natural, Dark and Lovely Au Naturale maintenance and styling products are formulated for women with various hair textures. Au Naturale provides the nourishment and conditioning women with curls and coils crave; leaving hair well-defined and elongated, giving her unstoppable curls that defy shrinkage. Dark and Lovely Au Naturale products have no drying alcohol, no mineral oil, no petrolatum, and no parabens and are fortified with nutritive ingredients to make curls healthy, soft, frizz-free and beautifully natural! Dark and Lovely Au Naturale Anti-Shrinkage and new Au Naturale Anti-Breakage collections are now available in mass, drug and beauty supply stores nationwide. Learn more about SoftSheen-Carson (www.softsheen-carson.com) and the Effie Awards (www.effie.org) online.


IndustryNews

Beat the Heat with Hair Drying Gloves

The New Diane Hair Drying Gloves Dry Hair in Half the Time!

Using a blow dryer can seriously harm color treated hair and can even brittle the healthiest strands after prolonged exposure. Diane Hair Drying Gloves eliminate the need for such harmful styling appliances. And while they may seem large and bulky, they are extremely soft and easy to use. The Diane Hair Drying Gloves are intended for use with styling products. Their microfiber technology works with your favorite mousses and sprays for softer, fuller hair with a brilliant shine. Simply apply product into damp hair then put on Diane Hair Drying Gloves and start absorbing the water, working your way from the ends of the hair to the scalp. After removing the majority of moisture, start separating natural

waves and curls. Take each curl and wrap it around a finger. Tighten the tension of hair around the finger for a few seconds then release. Continue with this process until the remaining curls have been strained. Add volume by scrunching at the crown to absorb excess moisture at the roots. Hair should be left styled and completely frizz free! Get them in original black or fun pink! Visit www.frommbeauty.com.

Lottabody Introduces its New Style Collection The Range is Infused with Coconut and Shea Oils for Deep Hydration, Styling Versatility and Brilliant Shine Lottabody, a Revlon Pro brand, has launched a new collection of styling products designed to give women with relaxed, natural or multi-textured hair high quality products at an affordable price. On their own, coconut and shea oils provide a number of benefits, but when you bring them together you get a range of styling products that deeply hydrates hair from the inside out, strengthens and moisturizes, tames frizz, locks-out humidity and leaves hair soft with brilliant shine. Each product in the range was created with multifunctionality in mind, giving women the freedom and flexibility to create versatile, long-lasting looks. “Women today are smarter and savvier than ever and look for beauty products that solve their style challenges,” said Shawn Tollerson, Vice President of Multicultural Marketing at Revlon Pro. “Our new Lottabody Style Collection will not only help women get the look they want but will also provide nourishment and protection to help them grow or maintain healthier hair.”

The new Lottabody Style Collection Includes:

Style Me Texturizing Setting Lotion: Hydrates hair, locks-out humidity, provides a superior hold and smoothes each strand

for a long-lasting, silky smooth, glossy look with great body. Moisturize Me Curl & Style Milk: Defines and moisturizes dry, frizzy hair to create springy curls and other beautiful styles with lasting shine, bounce and body. Wrap Me Foaming Mousse: Helps tame unruly frizz and flyaways and creates styles with lasting volume, bounce and body. Shape Me Custard Gelée: Enhances manageability and provides a long-lasting, firm hold while adding moisture to textured and straight hair. Control Me Edge Gel: Deeply hydrates hair while providing a flexible hold, allowing you to shape and mold hair along the hairline into the desired effect.

The new Lottabody Style Collection is now available in stores nationwide. For more information on Lottabody’s full range of products, visit www.lottabody.com. You can also join the Lottabody conversation on Instagram, Twitter and Facebook @LoveLottabody.

Meet the New Face of AMBI

®

AMBI® Skincare Announces the Winner of its First-Ever Model Search! AMBI® Skincare, a trusted name in cleansers and moisturizers for skin of color, has named Charnee Long as the Grand Prize Winner of its firstever nationwide AMBI® Model Search. Twenty-one year old Charnee of Mineral, VA was one of 10 finalists selected from a pool of more than 6,099 entrants. “We are delighted with the selection of Charnee as the winner,” stated Tricia Green, Senior Brand Manager at Valeant Pharmaceuticals. “She was selected by a combination of viewers who voted in the online contest, and a panel of judges in the beauty and skincare fields. All applicants were evaluated based on appearance and how well they represent the look of the AMBI brand.” As the Grand Prize Winner, Charnee will be featured in a national print campaign, receiving a three day/two night trip to New

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York City for a professional photo shoot. In addition, she will receive a $2,000 prize. “Charnee stood out as a bold, spirited woman. She is proud of her culture and history,” continues Green, “and we trust that she will serve as an inspiration to others.” For more information on AMBI® and Valeant Pharmaceuticals, please visit www.shopambi.com and www.valeant.com.


IndustryNews An Industry Mourns the Loss of Paula Kent Meehan Paula Kent Meehan (1931-2014), Founder of Redken Laboratories, Inc., passed away Monday, June 23 facing the tranquil environment she treasured including her Japanese Gardens, fountains and flowers of her Beverly Hills home. She was surrounded by her family, caregivers, and intimate friends who loved and revered her. Her vision, inspiration and generosity while leading Redken will always be remembered. In 1960 a young actress and model, Paula Kent, launched her business career, founding a small California based company, Redken Laboratories, Inc., with Jheri Redding. On the commemoration of the 25th anniversary of Redken, Modern Salon magazine publisher honored Redken as “the company that changed an industry forever.” Ms. Kent pioneered the “Scientific Approach to Beauty” based on her dedication to developing products compatible with the natural elements of hair and skin. Her highly sensitive skin and hair reacted adversely to many products on the market. Her quest was to discover why. Redken began with three products and an intensive education program for hairdressers about the chemistry of hair and skin, thereby enabling them to better serve their clients and generally elevate a career in hairdressing to that of a profession. Redken Laboratories, Inc., also designed programs and trained hairdressers to successfully market Redken products in the salon, something unheard of at the time. In 1993, L’Oreal USA purchased Redken Laboratories, Inc., and now, 54 years later, Redken is a global leader in professional hair care, styling and hair color products and services as well as business education. For the last 21 years, Ms. Meehan has been headquartered in her Beverly Hills KenQuest building which will serve as a tribute to her memory.

Paula created the Global Salon Business Awards through the B.E.S.T. Foundation to honor leading salons in the world for their strategy, globalization, brand and lifestyle marketing, creativity, inspiration and entrepreneurship. Three events, from 2004 to 2008 were hosted by Paula in Barcelona, London and Hollywood. There she welcomed industry icons to celebrate the creative art of business. Paula Kent Meehan has received countless industry awards including “Hall of Leaders” given by the North American Hairstyling Awards and Intercoiffure’s Lifetime Achievement. In 1992 she was named one of Entrepreneurial Women magazine’s “Eight Most Powerful Woman Business Owners” and was selected as one of the “Top Fifty Women Business Owner” by Working Woman magazine. She was number 1 on Los Angeles Business Journal’s list of women-owned businesses in LA for four consecutive years; also named 2003 “Woman of the Year” for California’s 42nd assembly district. Meehan’s wide-reaching philanthropic work most recently included major donations to the Wallis Annenberg Center for the Performing Arts and the Beverly Hills 9/11 Memorial Garden. She served as president of a pet rescue and adoption foundation she opened in Beverly Hills called Pets 90210 – The Pet Care Foundation. An avid animal lover, Meehan was also a supporter of Woofstock. In May 2014, Paula purchased and became the Chairman of The Beverly Hills Courier and The Beverly Hills Fine Arts Theater. One message Paula would leave to us would come from the pen of her favorite poet, Ralph Waldo Emerson, “That which should come to you will come to you through open and winding passages.”

Fromm and the Premiere Orlando Show 2014 Since its inception, Fromm has occupied a unique position in the beauty industry, providing stylists with the most innovative tools influenced from stylist-based research. The company continues to focus on developing cutting-edge, dependable tools with a reorganization of their products into three brands to improve their relevance to stylists. This product/value relationship of “good, better and best” encompasses Diane by Fromm, 1907 by Fromm, and Fromm, the company’s signature brand. At Premiere Orlando this year, Fromm showcased the newest products from its 1907 and Fromm brands on a large booth. The 20’x 20’ elongated table showcased the 1907 upscale shears, brushes, combs and salon apparel. 1907 boasts a range of tools of premium craftsmanship, high-quality materials and next generation design. Beauty pros responded dynamically to the 1907 brushes’ innovative seamless barrel design with spherical vents that circulate heat for faster drying. The 1907 O’Hare Shear and Thinner set arose as a bestselling item as well. Fromm’s “best” shears, brushes, combs and salon apparel for elite stylists gained a lot of attention for their sleek designs and pristine beauty, especially the Fromm

Flex Curve Shear. The show grounds itself acted as a fabulous model of upcoming trends. Hair accessories, especially adorned bands and hair pieces complimented the hairstyles of a significant portion of exhibit attendees. Lash extensions also attracted large groups of interested salon professionals and clients. All throughout the twoday event, stylists Alex Rivera, Nichole Heintz and Mike Andiorio demonstrated the styling and cutting ability of the Fromm products. Visitors could stop and admire their creative intuition and learn how to perfect the hottest hairstyles of the season promoted by such icons as American Crew, Paul Mitchell, Redken and many more! www.frommbeauty.com

Calling All Hot Tools Fans Are you ready for another giveaway? This time around, Hot Tools will be giving away different products EVERY month through November! To be one of the lucky winners, just LIKE us on Facebook (www.facebook.com/HotToolsPro) and invite your friends to increase your chances of winning. Winners will be chosen on a weekly basis. To learn more about Hot Tools, visit www.hottools.com. 100

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ShowCalendar August: 2-5 Bronner Bros. International Hair Show

Ad Index One Bottle������������������������������������ 8 American International �����������53 www.aiibeauty.com

Atlanta, GA www.bronnerbros.com

Ampro Industries ............... Insert www.amprogel.com

23-24 Sydney International Spa & Beauty Expo

Andis Co. ������������������������IFC, 1, 81 www.andis.com

Sydney, Australia www.internationalbeautyexpo.com.au

Belson �����������������������������������������23 www.belsonproducts.com

23-24 Ubiquitous Hair & Health Tradeshow

Dream World, Inc. .......................... ����� 14, 33, 42, 43, 58, 62, 63, 80, 93

Washington, DC www.ubiquitoushairandhealthshow.com

September: 6-9 10th Annual Beauty Fair

DRM-JPC Brands ����������������30, 31 Ecoco, Inc. �����������������������������39, 95 www.ecocoinc.com Fantasia Ind. ................................11 www.fantasiahaircare.com

Sao Paulo, Brazil www.beautyfair.com.br/us/

Fromm International ���������������55 www.frommbeauty.com

7-8 World Fair Hair Show

Giovanni Cosmetics �����������Insert www.giovannicosmetics.com

Austin, TX www.worldsfairhairshow.com

14 Myrtle Beach Natural Hair Extravaganza Myrtle Beach, SC http://mbnaturalhairevent.eventbrite.com

14-15 Indianapolis Fashion Focus Indianapolis, IN www.fashion-focus.net

14-15 Allied Beauty Show: Vancouver Vancouver, BC, Canada www.abacanada.com

20 Naturally ReDefined Expo Newark, DE www.iamnaturallyredefined.com

24-26 Cosmobeauté Asia Bangkok, Thailand www.cosmobeauteasia.com

28 South Florida Simply Natural Beauty and Wellness Expo West Palm Beach, FL www.southflnaturalhairexpo.com 104

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Helen of Troy ������������������������������� 7 www.hotus.com Hollywood Beauty ��������������������15 hollywoodbeautyproducts.com House of Cheatham �����������������41 www.houseofcheatham.com Hoyu America ���������������������������97 www.hoyu-usa.com Imperial Dax ...............................57 www.imperialdax.com

Inspired Beauty Brands �����������37 Queen Helene ������������������������34, 52 www.vigorolbeauty.com www.queenhelene.com JBS Beauty Club �����������������40, 82 RA Cosmetics ����������������������82, 103 www.racosmetics.com JBS Hair ���������� 2, 3, 48, 73, 83, 105 www.jbshair.com Sensitive by Nature ���������������78, 79 www.sbnusa.com JF Labs/AFAM ���������������������51, 87 www.jflabs.com Smooth Care ��������������������������������72 J. Strickland & Co. ���������������������85 SMSi-Urban www.jstrickland.net Call Marketing, Inc. ����������������������44 www.segmentedmarketing.com Jinny Corp. ����������������������������������90 www.jinny.com SoftSheen-Carson ���������������� Cover www.softsheen-carson.com Keystone Laboratories .............21 www.keystone-labs.com Starlet International������������������107 Lemisol Corp. .............................91 Straight Arrow/Mane ‘n Tail ��������25 mylemisol.com www.manentail.com Liquid Gold Taliah Waajid Natural Bonding/Lloneau Products �����86 Hair Products �������������������������������49 www.liquidgoldbonding.com www.naturalhair.org Maxi Professional ����������������������26 Unilever �������������������������������������������5 www.unilever.com Mizani ���������������������������������������� BC www.mizani-usa.com Wahl Clipper Corp. ���������������������27 www.wahlpro.com Namaste Laboratories��108, IBC Wella,The Salon Professional Nature’s Protein ������������������������� 9 Division of P&G �������������� 13, Poster Oster Prof. Products ����������������35 Xtreme Beauty International ���59 www.osterpro.com www.xbi.co Professional Products Unlimited ������������60, 99 www.ppuinc.com


Reader Feedback Let your voice be heard! In this segment OTC Beauty Magazine wants

to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it through email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

1. What beauty tool(s) do you sell the most of – electric or general styling? 1. 어떤 미용 도구를 가장 많이 판매하고 있습니까? –전기 또한 일반 스타일링 제품 중.

2. What theft-resistant systems or techniques do you have in effect in your store? Are they working well for you with deterring shoplifting? 2.당신의 매장에서 효과적으로 사용하는 도난 방지 시스템이나 기술은 무엇입니까? 도난 억제를 위해 잘 작동하고 있습니까?

3. What do you think the next big trend in the industry will be? Give us your best guess!

3.다음에

올 업계의 큰 유행은 무엇이라고 생각하십니까? 여러분이 생각할 수 있는 최고의 예상을 말씀해주세요.

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _______________________________ Store Name (스토어

이름)

_____________________

State (주) _________________________________ 106

OTC Beauty Magazine August 2014

Mail this form to: OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

보내실곳:

OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com


September 2013 OTC Beauty Magazine

59


ORS™ Straightening & Strengthening Treatment by HAIRepair™

Natural hair has changed the face of an industry, and with it, the needs of the consumer. She wants to straighten her hair at home, and she wants the style to last. She loves to wet her curls, but she doesn’t like waiting hours for them to dry. She stays away from harsh chemicals, but she wants more manageable texture. She’s transitioning from relaxed to natural. She’s “stretching” in between relaxer treatments. She has spoken, and we heard her. With the versatility and style of today’s consumer in mind ORS™ introduced the Straightening & Strengthening Treatment by HAIRepair™, the trusted therapeutic brand best known for offering amazing hair and scalp benefits. This temporary, gentle treatment contains a moisturizing blend of coconut extract, aloe vera and wheat protein that will wash away after 4 to 6 weeks. Sealed with a blow dryer and thermal straightening irons, hair is left shiny, smooth, easier to straighten at home and more resistant to frizz. After one shampoo natural curls will return elongated with increased texture manageability and improved drying time. Safe for use on relaxed and color treated hair, the Straightening & Strengthening Treatment by HAIRepair™ makes hair more manageable while transitioning and stretching. The Straightening & Strengthening Treatment by HAIRepair™ contains no harsh chemicals and is gentle enough to apply without gloves. With the Straightening & Strengthening Treatment by HAIRepair™ consumers finally have the power to go from curly to straight…and BACK in 3 easy steps as often as they’d like without compromising their natural curls. Perfect for kinky, curly and wavy hair textures, this product is a must-have on the shelf. Get Natural Versatility with ORS! Check out ORSTV.com and click HAIRepair™ for instructional “How-To” videos. 108

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Profile for OTC Beauty Magazine

The Tool Issue OTC August 2014  

Leg warmers, headbands, hair feathers—trends are always on the move and trying to stay stylish can easily make your head spin. Have no fear;...

The Tool Issue OTC August 2014  

Leg warmers, headbands, hair feathers—trends are always on the move and trying to stay stylish can easily make your head spin. Have no fear;...

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