PRODUCTS TO STOCK
Hair Perfecting Products THICKER FULLER HAIR® THINNING HAIR TREATMENT Thicker Fuller Hair provides a proven salon-quality thinning hair solution that leaves hair thicker-feeling and fuller-looking. This collection is effective for thinning hair, thanks to its Cell-U-Plex blend of pure plant extracts. It’s infused with caffeine energizers and a Marine Flora complex to help volumize the hair.
WHY YOU SHOULD BUY IT Thicker Fuller Hair has a strong heritage, with over 25 years of satisfying its loyal consumers. This collection also promotes a consistent regimen, with 60% of consumers buying two or more SKUs at a time. Thicker Fuller Hair’s complete thickening assortment attracts a loyal consumer base and provides above-average basket-building opportunities.
ZERO FRIZZ The Zero Frizz collection offers salon-quality products that leave hair instantly silky, smooth and frizz-free. Since it was launched in 1996, Zero Frizz® has provided high-quality, anti-frizz performance. The range has now been redesigned and increased with salon-quality formulation and packaging.
WHY YOU SHOULD BUY IT This line offers superior anti-frizz performance and has a shampoo, conditioner and several treatment products to drive multiple purchases. And thanks to its “Science of Smooth” technology, it provides superior anti-frizz performance that helps it stand out in the marketplace.
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OTC Beauty Magazine April 2021
