M A R K E T PLACE
Protective Styling Products Spring may be right around the corner, but it’s still quite chilly in most places. The cold temperatures are likely to encourage many shoppers to retreat to protective hairstyles to keep their strands safe from the elements. Protective styling is typically related to hairstyles that allow the natural hair to be tucked away and be free of the manipulation of daily styling. These styles include wearing weaves, wigs, braids, twists and more. The options are limitless. And thanks to a wide variety of products, consumers can protect and nurture their hair simultaneously to ensure their tresses are even stronger and healthier after the protective style is taken out. Stock up on these popular products to ensure your customers are covered for all of their protective styling needs.
SCALP RELIEF
One of the biggest challenges with wearing protective styles, especially those with tight cornrows, is the incessant itching of the scalp. Washing the hair helps, but it’s undoubtedly difficult to get the cleansing product to the scalp. That’s where the Cantu Apple Cider Vinegar Root Relief comes in. Thanks to its apple cider vinegar, peppermint oil and shea butter formulation, this product can deeply cleanse and condition the scalp.
STYLING GEL
Lace front wigs are commonly used as a protective style for consumers with natural or relaxed hair. Not only are they convenient to wear, but when properly worn, they are practically undetectable. To keep the wig in place, shoppers have turned to the göt2b Glued Spiking Glue to bind the wig to the wig cap for safe wear and removal.
SHAMPOO AND CONDITIONER
When consumers are wearing weaves or other protective styles that keep the natural hair bound in cornrows, the hair and scalp can acquire product buildup over time. To keep the scalp and hair clean, recommend Hairfinity’s Beneath the Weave Scalp Purifying Shampoo and Moisture Restoring Conditioner. The shampoo is a light foam that can cleanse and remove buildup without stripping hair of its moisture. While the conditioner soothes the scalp and prevents matting, breakage and dryness.
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OTC Beauty Magazine February 2018