OTC Beauty Magazine | May 2022 by OTC Beauty

May 2022 | $6.00

General Merchandise

THE BEST HAIR BRUSHES FOR YOUR HAIR TYPE

JINNY BIG SHOW CLIPPER TIPS

BOLD & BEAUTIFUL SHORT CUTS

If it makes you feel

BEAUTIFUL then do it...

Mane ‘n Tail product lines provide hair care solutions for helping to maintain and achieve long, luxurious, thicker, fuller, healthier-looking hair! Check out our full line of products: • Shampoos • Conditioners • All-in-one • Leave-in Styling Treatments • Leave-in Conditioning Cremes • Styling Pomades • Hand & Nail Therapy

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OTC Beauty Magazine May 2022

y a D l r u C A

never looked this good!

NEW! Curl Enhancing Solutions from Mane ‘n Tail

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Healthy ingredients to help define curly hair styles: Biotin, Rooibos, Vitamin E, Shea Butter, Avocado, Coconut & Argan Oils. OTC Beauty Magazine May 2022

May 2022

c ont en t s

In Eve ry Issu e

EDITOR’S LETTER L is for Loyalty

COUPONS

MARKETPLACE Hair Styling Tools

OTC BOOK CLUB

Compounding Your Confidence By Jill J. Johnson, MBA

General Merchandise

Bold & Beautiful Short Cuts

HOW SHOULD YOU SELL IT?

CLIPPER TIPS

URBAN CALL BRIEFS

TOP FIVE

Top Curl Defining Products

BEAUTY AMBASSADOR Angeliah Clarke

OTC Beauty Magazine May 2022

INDUSTRY NEWS

READER FEEDBACK

For Longer, Stronger, Healthy Hair

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SHAMPOO FOR DAMAGED HAIR

• Gently cleanses and helps strengthen hair. • Restores shine and natural beauty to hair. • Safe for everyday use.

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KERATIN & GREEN TEA RESTRUCTURIZER

• Leave in spray that strengthens and adds body instantly. • Helps repair breakage and protect color. • Helps protect fine hair from heat damage.

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OTC Beauty Magazine May 2022

May 2022

c ont en t s

BUSINESS TIPS

JINNY BIG SHOW

Consumer Insight is Crucial to Closing A Complex Sale

Chicago • Los Angeles

By Jill J. Johnson, MBA A sale is classified as complex when it involves a high degree of risk and uncertainty, as well as when it involves a larger number of people in the process than just the final consumer.

Your Checklist to Be The CEO of Your Dreams By Darren LaCroix Regrets suck! Well meaning people have trained our dream right out of us. Who have been the naysayers in your life? You may have had many, but the worst critic can be the one in our own head.

SHOW CALENDAR

AD INDEX

KNOWLEDGE TO KNOW

Why Customer Loyalty Matters

Customer loyalty is the secret sauce of the most successful businesses. When people like you, your product, and feel special, they will keep coming back for more each time. According to Bond, a customer experience platform, 79% of consumers say they will stick with a brand that offers loyalty rewards.

The Best Hair Brushes For Your Hair Type By Dr. Shanessa Fenner Taking care of your hair is a top priority and the styling tools that you use on your hair should fit your hair type.

OTC Beauty Magazine May 2022

ON THE COVER The Goddess Strength Collection by Carol’s Daughter provides the best products for naturally curly, coily and heat styled goddesses. Each product works to heal and nourish the hair with a blend of Black Cumin Seed, Ginger and Castor Oil that helps to stimulate the scalp and strengthen the hair for improved length retention. The complete system is available on www.Carolsdaughter.com

TIME TO REVISIT YOUR TRAVEL PLANS! Don’t forget to stock up on your TSA size approved, Fantasia hair products! Love your hair.

Fantasia Industries Corporation • www.fantasiahaircare.com • Made In USA

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Fantasiahaircare

OTC Beauty Magazine May 2022

CEO: Ann Jhin Editor: Allyson Leak Art Director: Sam Choi Advertising Manager: Candace Smith Arabic Translator: Laura Albast Columnists: Lafayette Jones, Kenny Duncan Contributors: Dr. Shanessa Fenner, Jill J. Johnson, Darren LaCroix, Scott Zangwill

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry. OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

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OTC Beauty Magazine May 2022

EDITOR’S LETTER

rust is a fundamental part of building loyalty. When you operate in the spirit of honesty and authenticity with your employees and customers, this can create a strong foundation in the relationship. What are the benefits of loyalty? When your employees are loyal, they feel an allegiance toward you. This can lead to an open and honest relationship, which helps with employee retention. When your customers are loyal, they will not only support you, but will refer your business to others. While all of this sounds good, it’s not always easy to turn trust and loyalty into a reality. Try your best to be patient, work hard, and trust the process. Show your employees that you appreciate their efforts by having a team dinner or a retreat. Your employees are an integral part of the success of your business. These events and activities will further promote team bonding and create an opportunity to share the vision and goals for your brand. Participating in team-building activities boosts employee morale and conveys appreciation. If you’re interested in starting a customer loyalty program, check out “Why Customer Loyalty Matters’’ on page 26. Our General Merchandise issue features products, resources, and marketing ideas that highlight the importance of offering your customers a wide array of hair and beauty options. To help boost sales, consider tailoring some of your marketing efforts to a few niche customer groups. According to Ustravel. org, travel is an 80 billion dollar industry. Placement and labeling of smalltravel items, in the same aisle or area, could make it easier for travelers to find what they need. According to data on Theknot.com, an expected 2.6 million weddings are planned for 2022. Most weddings take place between May and October, so you may want to consider creating a small bridal area or table in your shop. Thinking outside the box is the key to staying afloat and thriving. For general merchandise inspiration, check out our MarketPlace on page 12 with some of our favorite Dream World items. Also highlighted on page 37 is the recap of the Jinny Big Show. I am excited for what next year’s shows have in store. I am truly grateful for your loyalty. Allyson Leak EDITOR

OTC Beauty Magazine May 2022

Enjoy our May issue.

OTC Beauty Magazine May 2022

NEW Sulfate-Free Shampoo and 2-in-1 Shampoo and Conditioner! Head-turning hair starts with a healthy scalp. Remove build-up. Relieve itch. Retain moisture. For healthier scalp and healthier hair in just 3 weeks.* SCALP CARE MADE FOR BLACK HAIR.

OTC Beauty Magazine May 2022

RESPECT THE CROWN

A COLLECTION

FIT FOR ROYALTY

Healthier Scalp, Healthier Hair in Just 3 Weeks Your customers know the negative effects of a dry, uncomfortable scalp. Although they are twice as likely to experience scalp issues, they are half as likely to use anti-dandruff products due to concerns around harming their hair. That’s why we’ve created the ultimate scalp care solution. Your customers can now achieve longlasting scalp relief, a healthier scalp and healthier hair in just 3 weeks.

Scalp Care Made for Black Hair The Royal Oils Collection is designed with an effective ingredient that soothes the scalp and provides longlasting relief from dryness, itching and flaking.* The products help to balance natural moisture levels for healthy scalp and hair.* Coconut oils leave hair luxuriously moisturized. The collection is also great for keeping the scalp healthy while wearing protective styles, locs and twists and also for male customers sporting, fades, waves or cornrows.

RESPECT THE CROWN Cater to your customer’s textured hair needs with a collection dedicated to soothing long-lasting scalp relief and luxuriously moisturized hair. NEW! Sulfate Free Scalp Care Shampoo

Our paraben- and sulfate-free shampoo cleanses and removes buildup from scalp while smoothing and moisturizing hair.

NEW! Moisture Boost 2-in-1

This anti-dandruff shampooand-conditioner duo is clinically proven to remove scalp and hair buildup for a healthier scalp.

*associated with dandruff

Developed by the Royal Council Each product in this line-up was perfected by Black scientists with active ingredients developed with dermatologists to relieve an itchy scalp,* prevent flakes* and itch and to provide long lasting scalp relief.** *as associated with dandruff **with regular use

OTC Beauty Magazine May 2022

MARKETPLACE

Hair Styling Tools DETANGLER COMB The Brittny Detangler Comb is perfect for combing hair with ease and flow because of its concave teeth.

Hair styling tools like combs and brushes are an essential part of a healthy hair routine. Making sure your employees are educated on the different functions of these styling tools will show your customers that you care.

3 IN 1 EDGE BRUSH This Edge Brush is great because it has multiple functions, which makes it a budget friendly option to suggest.

OTC Beauty Magazine May 2022

DETANGLE BRUSH The handle on this brush offers the perfect grip for detangling and the soft bristles help to reduce breakage. It’s offered in hot pink, aqua and purple.

ANTI-STATIC DETANGLER BRUSH If thick, juicy curls are the goal, shoppers will love the Curls B Enviable Creamy Curl Gel. Formulated with marshmallow root, this innovative gel can condition the tresses and provide medium hold without the unnecessary crunchiness.

ERGONOMIC FITTING FLEXIBLE BRUSH This ergonomic brush allows a secure and comfortable hold while styling the hair. It is offered in yellow, pink, orange, and teal.

MERMAID TAIL SHOWER BRUSH This mermaid tail brush allows for a secure grip as well as a unique design. Customers who love vibrant colors and unique designs will love this. OTC Beauty Magazine May 2022

J2 HAIR TOOLS SALON TURBO DRYER 1875WATT This dryer is visually appealing, has three heat settings, is easy to hang, and has a removable filter, which makes it ideal for at home or salon use.

Because handheld dryers are held for longer periods of time, keep in mind that customers may consider things like how lightweight the dryer is. If they are in the market for a new dryer, suggest one that comes with attachments. However, if they’re looking to add some style versatility to their hair look and already have a dryer they like at home, then suggesting attachments is a great add on.

ADJUSTABLE HAIR DRYER NOZZLE

HAIR DRYER SNAPON NOZZLE

This hair dryer attachment is great for adding volume to the roots of the hair to give it a full voluminous look.

This concentrated nozzle is perfect for straightening the roots and edges when drying. Your customers can also glide it along the hair strands for a smooth finish.

OTC Beauty Magazine May 2022

Born in Brooklyn. Made with Love.

IDENTIFY YOUR CURL

Find the Carol’s Daughter Collection that’s perfect for you!

HAIR TYPE

MOISTURE

BLACK VANILLA HAIR MILK COCO CREME

STRENGTH GODDESS STRENGTH

DETANGLING WASH DAY DELIGHT

FINISH MIMOSA HAIR HONEY

OTC Beauty Magazine May 2022

J2 HAIR TOOL 4 IN 1 TWIST & STYLE The unique twisted plates can create bouncy curls or straight styles and come with a straight plate, curly hair plate, big corn plate, and a small corn plate.

When it comes to curling irons, you could suggest heat protectant products to maintain hair health as well as products that hold the curl without making it too stiff.

J2 HAIR TOOLS 3 BARREL MINI CURLING IRON 3 Barrel irons are great for customers who want beach waves and volume.

J2 HAIR TOOLS CURLING IRON SPIRAL This innovative styling tool is great for all hair types to create small to medium spiral curls or waves.

OTC Beauty Magazine May 2022

HOW SHOULD YOU SELL IT? BY SCOTT ZANGWILL

GENERAL MERCHANDISE In today’s OTC stores, general merchandise is a way that each store

shoes and boots will also bring more traffic into your stores. Many of

owner or manager can bring in unique items from store-to-store.

these shoes come in many sizes and nice colors such as red, brown,

Each store can bring in all types of things to not only offer variety

and black. Lastly, add a sunglasses display, so customers can finish

but to increase their profits, as general merchandise has huge profit

their look.

margins and can truly stand out when properly placed in the stores.

OTC stores have a great opportunity to use and sell general

The concept of general merchandise can vary. You will see many

merchandise to increase traffic, which will increase sales per square

styles, colors, beads, sequins, and, of course, bling that should be able

foot and maximize your space and, most importantly, increase your

to satisfy anyone’s taste. Many of these items have so much color and

profits. OTC’s should continue to bring in more of these items.

style. Some have tiger or zebra patterns, while others have bling and

The margins are far higher than those of the wigs and chemicals or

rhinestones.

natural products.

Pullovers, ponchos, vests, and blouses are making their way to the

Be sure to place these items all around the store to ensure that your

stores, as well. Complement these with some beautiful belts that are

customers make their way all-around your store.

colorful with studs or gold and silver buckles. A beautiful selection of

Meet Scott

Scott Zangwill is the founder and owner of Merchandising Specialists, Inc. His company specializes in getting your new products into the stores very quickly, as he has an excellent rapport with the store owners. Not only do Merchandising Specialists put out POP material, sales sheets, and samples, they are excellent at getting turnover orders quickly, getting the new products into the store and turning detailed monthly reports, as well.

OTC Beauty Magazine May 2022

& Black

Castor

Avocado Oil New!

Moisturize. Smooth. Deﬁne.

www.ecostyle.com @ecostyle_us Note: This gel should only be used for hair styling. It should never be eaten or applied to the face. OTC Beauty Magazine May 2022

BUSINESS TIPS BY JILL J. JOHNSON, MBA

Consumer Insight is Crucial to Closing a Complex Sale A sale is classified as complex when it involves a high degree of risk and

multiple interactions or involving multiple other people. Sometimes these

uncertainty, as well as when it involves a larger number of people in the

buyers believe they need buy-in or support for their decision from other

process than just the final consumer. As more people are involved in a sales

stakeholders. These stakeholders can be both internal or external to the

decision, the more complex the sale becomes.

enterprise. Other times they use other people as a way to more carefully evaluate or vet their decision. Sometimes they will seek approval from

Complex sales also do not resolve in one single interaction. When there are multiple decision points, the real goal is to keep the conversation moving forward toward the next decision. Recognize there are competing goals

others to confirm their decision is the best option. These people can be your best sales allies, or they can be a roadblock to prevent you from achieving the sale and adding them to your long-term customer list.

at play too. Your goal is to make the sale; their goal is to make the right decision based on their wants, needs and budget. Your prospect also might

Decision Triggers Move Sales Decisions

be considering competitive offerings, so keep the conversations on going

After you gain a foundational understanding of the characteristics of your

with you and what you offer.

consumer, during a complex sales process, you need to find out what will trigger your consumer to make the final decision to purchase your product

Psychographics Drive Buying Behavior In target marketing, there are eight different major variables you can use to define your target audience. When you are looking at a complex sale, the most critical component to understand is the psychological make-up of your prospect. This is referred to as the psychographics of your customer.

or service. It might be a budget issue, a family member or co-worker. Sometimes it will be the involvement or approval of an outside advisor or board of directors. It might be circumstances in the future causing their concern or hesitation. Whatever decision triggers might influence your prospect, be sure you address them in your sales presentation.

What drives them and what drives their buying behavior? You need to understand what drives your consumer. Also make sure you To effectively handle a complex sales situation, a deeper consumer understanding that is matched to decision triggers and promotional strategies is required. These sales situations involve an intricate blend of matching your unique offerings with the competing concerns of multiple decision influencers and stakeholders your prospect brings to the table.

engage with anyone who is a decision influencer in your consumer’s life. The most effective way to gain this insight is to ask deep probing questions that go beyond the basics on the surface. Think carefully about the questions you ask your prospects. You need to ask questions that provide you with a thorough understanding of the psychological drivers of your prospect. You also need to understand the psychological drivers and decision barriers of the others who influence them who may be involved in the sales process,

Prospects who involve many other people in their decisions are always looking through a different filter. One of the ways they do this is by creating 20

OTC Beauty Magazine May 2022

even if only behind the scenes.

Use the psychographic profile of your typical customer to adjust your sales

they need as they move through their sales cycle. Recognize you may not

pitch to leverage the consumer’s emotional responses. Then strategically

be the right fit for them. You need to stay in play long enough to help your

influence the multiple decision points that you have with your prospect

customer understand clearly what you offer, so they can make an effective

to better leverage the knowledge you gained through the use of probing

decision that is right for their needs and circumstances.

questions. This process makes your sales effort more professional and effective.

Final Thoughts

Prospect’s Make Many Decisions in a Complex Sale

Combine decision making triggers with your understanding of your consumer’s psychographics to create a marketing message that will give

If you are engaged in a complex sale, keep in mind that your prospects are

you the strongest platform for successfully completing the sale. The more

making many decisions during the buying process. The first decision is to

consumer insight you have, the better your message. The better your

talk to you via telephone or email. The next decision would be to come in

message, the greater chance you have of completing the sale.

and meet with you. The third decision might be to bring other people into the discussion with you. The next decision might be that they have to bring the rest of their work team or their spouse. They might need to talk with their internal financial advisors or to their professional advisors such as a banker, accountant or attorney. An additional decision might be to narrow down their competitive alternatives.

Once you gain the consumer insight to understand what influence internal psychological factors have on your customer, you will have the foundation to excel at marketing and selling to them. The more you know about what makes your prospect tick, what’s important to them and what they value, the better able you’ll be to incorporate this insight into making your sales pitch more effective.

In sales, your role is to guide them through each of these decision points to give them comfort in moving their next decision toward buying from you. Your goal is to remain the present and focused advisor guiding throughout the sales process. Make sure you provide them with the right information

A strong grasp on the psychological drivers of your target market is the best way to develop your sales strategy. This consumer insight will reduce the amount of time it takes you to go from a cold lead to a closed deal.

Meet Jill

Jill J. Johnson, MBA, President and Founder of Johnson Consulting Services, is a management consultant, accomplished speaker, award-winning author, and Business Hall of Fame inductee. She helps clients make critical business decisions and develop plans for turnarounds or growth. Her consulting work has impacted over $4 billion worth of decisions. She has a proven track record of dealing with complex business issues and getting results. For more information, visit www.jcs-usa.com.

OTC Beauty Magazine May 2022

BUSINESS TIPS BY DARREN LACROIX

Your CheckList To Be The CEO of Your Dreams Regrets suck! Well-meaning people have trained our dream right out of

[ ✓ ] Create a Visual of Your End Goal. What does your end goal

us. Who have been the naysayers in your life? You may have had many, but

look like? Having a constant reminder keeps your brain engaged and your

the worst critic can be the one in our own head. You may doubt yourself,

subconscious mind working even when you are not. At random times

thinking, “I’m not good enough,” or “As soon as I…, then I’ll start on my

you’ll have random ideas that may just get you to your next breakthrough.

dream.” No! Enough is enough. It’s time. Your time.

What would your end goal look like?

So, where do you start? What do you need? How about a checklist? Reverse

[ ✓ ] Self-Belief. What belief do you need to work on? To reach a

engineer any big goal you’ve ever accomplished and you will find most of

ridiculous dream we usually need to change our self-identity. How would

these essentials. Look at any hero’s success story and you’ll find these too.

someone who achieved the dream you have look at themselves? Identify

Here is a plan for your next big dream.

it and find a way to build it. Breakthroughs that you experience along the way will help create the new self-identity. You may not immediately notice when it happens, but people who are close to you will notice your shift. It

What would be essential to making the new dream come true? Here are the

will be cool to hear.

bare bones essentials:

[ ✓ ] Pray/Meditate. Often. Daily is recommended. Enough said. [ ✓ ] Decide. Don’t just dip your toe in the water, dive all in. No ridiculous dreams came true without that commitment. As soon as you truly commit, the world shifts. Your world shifts. You start doing things that you just

[ ✓ ] New Habits. Habits, good or bad, affect us more than we would

thought about before you decided. If you look at a week of your life, would

like to admit. Practice? Yup, both important, but not nearly as critical as

you see evidence of your commitment and decision? Don’t be a hobbyist,

the habit of … (insert your dream here). For your ridiculous dream, there

be a lobbyist for your dream. Go all in!

will be a few critical habits you need to create. Find out what they are and commit to yourself.

OTC Beauty Magazine May 2022

[ ✓ ] Accountability Buddies. In addition to committing to yourself,

habits, and programming. Like when you take a wrong turn and your

find two accountability buddies. Be careful who you choose. Your choice

GPS says, “recalculating.” No harm, no judgment, just that voice of reason

alone could make or break your dream. You need to find someone who

helping your course correct. This is critical because too much effort and

knows you, you can be vulnerable with, and will call you out on your B.S.

time in the wrong direction will lead to doubt. Your guides and mentors

all while being encouraging. Not an easy choice. Remember though, you

will come and go on your journey and they will take different shapes and

are the CEO of your dream, if they aren’t helping move you forward, find

forms alongside you. Who will your journey start with?

another. Try sitting down with them over coffee or a glass of wine and tell them what you are doing and why. Your why is important to them helping you out during the tough times. Come up with

[ ✓ ] Momentum. Make no mistake, momentum is essential

a plan that works for both of you how often you

along your dream journey. That is why you need habits.

will check-in and how. Who could be your

Momentum gets to our next breakthrough. When

accountability buddies?

you have breakthroughs you’ll feel invincible for a while. It will pass. Momentum will get you past, over, around, and through the blockades

[ ✓ ] Direction. If you are going

on your journey. Make it a goal to gain momentum.

to put in the effort, wouldn’t it make sense to work in the right direction? The biggest thing that causes doubt is working

[ ✓ ] Letting Go. Yes, the song from

really hard and making no

Disney’s Frozen may come to mind. In

progress. No progress leads to

order to make changes, you need to make

doubt. What courses could you

changes. Make sense? Don’t over-dramatize.

take that would give you direction?

Change is a sheep in wolf ’s clothing. What are

Do your due diligence. There are many

some of the habits that do not serve you, your

people trying to sell to people who have

family or your dream? They can be time suckers. Who

big dreams. Don’t overcomplicate it. Also, don’t listen to someone who has zero experience in the area of

are some of the people who do not deserve to influence your thoughts as much? You don’t have to rid them from your life, but

your dream. Period. They may be successful elsewhere, but seek out people

you may consider giving them less time. The people around us influence

with experience and credibility in the area of your dream.

us, whether we like it or not, good or bad.

[ ✓ ] Feedback. Here’s a formula called: The Math to Mastery. Effort X

What else should be on your checklist for your dream?

(Direction + Feedback) = Mastery. Once you choose a direction, you must seek out feedback from a mentor, coach or a guide with experience in that area. You need that voice of experience who has seen many work hard in the wrong direction. You will get off track due to our engrained thoughts,

You? What’s your dream? Are you serious about it? Use this checklist and start checking! It’s your dream. You are the CEO of your dream. No one else can be.

Meet Darren

Darren LaCroix, founder of Stage Time University.com, is the only speaker in the world with a CSP (Certified Speaking Professional), an AS (Accredited Speaker), and a World Champion of Public Speaking. He is the author of the book 17 Minutes to Your Dream and the co-host of Unforgettable Presentations podcast. Through his live workshops and StageTimeWorkshops.com, he helps good presenters become UNFORGETTABLE. For more information, please visit: www.17minutestoyourdream.com.

OTC Beauty Magazine May 2022

KNOWLEDGE TO KNOW

Why Customer Loyalty Matters Imagine this scenario. The weather is beautiful, you’ve had a

they are appreciated. It’s a great way to offer a more engaging

steady flow of customers, and your team has been energized all

customer experience. Take a look at three ways to incorporate

day. Right before you close you ask your last customer, “How did

customer loyalty programs to reward your customers for their

you hear about us?.” They respond, “My best friend loves this

support.

place. I’ve been meaning to come for a while.” It is a wonderful response at the end of a perfect day. Now you can go home and relax with a smile, knowing that your hard work is paying off.

#1 Points programs are a very popular option because it’s pretty seamless. Your customers can redeem points for credit toward their next purchase or giveaways. You can give them a loyalty card or

Customer loyalty is the secret sauce of the most

use a mobile app for them to keep track.

successful businesses. When people like you, your

#2 Tier programs have different levels and

product, and feel special, they will keep coming back for more each time. According to Bond, a customer experience platform, 79% of consumers say they will stick with a brand that offers loyalty rewards.

once your customer spends a certain amount, it unlocks higher levels with perks. You could have a gold level, diamond level, and platinum level. If possible, create

What is a Customer Loyalty Program?

A customer loyalty program is a system where a business offers rewards like discounts and freebies to show customers

OTC Beauty Magazine May 2022

names for each level that align with your marketing strategy.

#3 Referral Programs are where your customers get rewards for sharing your products with friends and family.

Leave In Conditioners

Beauty Care

EVERYDAY FOR THE ENTIRE FAMILY.

OkayPureNaturals.com OTC Beauty Magazine May 2022

KNOWLEDGE TO KNOW BY DR. SHANESSA FENNER

The Best Hair Brushes for Your Hair Type Taking care of your hair is a top priority and the styling tools that you use on your hair should fit your hair type. Brushing your hair redistributes your hair’s natural oils, stimulates your capillaries, increases blood circulation to the scalp, and delivers oxygen and nutrients to the hair stem. When it comes to brushing your mane, the kind of brush that you use matters. Here is a list of brushes that are specifically designed for your hair type.

frizz. It is made with unique teeth

technology that is built to last.

It is a heavy-duty hairbrush that smooths

Hairbrushes for thin, fine hair:

Xtava Natural Double Bristle Hair Brushthick and coarse hair. The nylon bristles help to detangle hair and remove hair

Hairbrushes for thick hair:

GranNaturals Boar Bristle Hair Brush-

residue.

massages the scalp. It helps to remove

The Tangle Teezer Thick & Curly Detangling Hairbrush-

residue buildup in the hair while leaving

It can be used on wet or dry hair and

the hair tangle-free and soft.

helps to manage the hair while reducing

This brush stimulates blood flow and

OTC Beauty Magazine May 2022

Conair Ceramic Wood AllPurpose Boar Hair BrushThis affordable brush is designed for fine hair. The wooden design is chic and this brush will make your hair simply irresistible.

Cricket Technique Tourmaline Thermal Round BrushWant to add life to limp fine hair? This brush adds volume and height to the hair while reducing frizz and static.

Glide Thru Detangling Brush by Crave NaturalsThe delicate bristles are gentle on the hair and help untangle knots. It prevents the pulling and snagging of the hair which can cause relaxed hair to break.

Denman 9-Row BrushThe 9-row brush has more bristles that are great for detangling fine hair. It evenly distributes the oil throughout your mane for a luxurious shine.

Macadamia Natural Oil No Tangle BrushThis brush has macadamia oil-infused bristles that moisturize dry hair strands. It is made specifically for fragile and chemically-treated hair.

Hairbrushes for relaxed hair:

Baoao 2 pieces Detangling BrushThe rubber bristles are extremely gentle on the hair while detangling knots and matted hair. The brushes come with a

detachable bracket and are easy to use.

Evolve 100% Boar Bristle BrushIt is designed to smooth and style the hair. The bristles stimulate the scalp and distribute natural hair oils to promote hair growth.

Hairbrushes for natural hair:

Felicia Leatherwood Detangler Brush-

KIVO Detangling Brush-

This is the perfect brush with a sturdy grip

This brush is designed for African

for beginners and pros. It is specifically

American hair and it detangles the

designed for natural hair and the flexible

knots and tangles in the hair. It cuts

bristles glide through the hair without

down detangling time and ensures the

tearing or breaking the hair.

detangling process is painless.

Meet Dr. Shanessa Fenner

Dr. Shanessa Fenner is an elementary school principal, TV show host, former radio personality, writer and model.

OTC Beauty Magazine May 2022

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Beauty Magazine OTCOTC Beauty Magazine MayJanuary 2022 2022

URBAN CALL BRIEFS BY LAFAYETTE JONES

Dr. Robyn Joppy

Tameran Davenport

Founder-Shades of Beauty Hair, Beauty, and Wellness Tradeshow

Dr. Karen Moore

Poet, Performer, Producer, Speaker, Songwriter, and Women’s Empowerment Coach

Michelle Moore Bell

Dr. Dannielle Joy Davis

Beauty, Hair Care & Wellness Expert/Consultant

Beauty Contestant & Associate Professor

Owner of Tameran Baxter, Inc.

Lorenzo Griffin

Founder Beauty Care Company

Dr. Robyn Joppy Founder-Shades of Beauty Hair, Beauty, and Wellness Tradeshow

I AM The Colour of Beautiful Global and International Shades of Beauty hosted the first virtual International I AM The Colour of Beautiful Day. The Visionaries of these organizations, Dr. Karen Moore (I AM The Colour of Beautiful Global) and Dr. Robyn S. Joppy (International Shades of Beauty (ISOB)) are both cognizant and passionate that “All Shades and Tones Matter.” A goal of this initiative was to use this platform to help redefine the standard of beauty

Dr. Pernessa C. Seele Founder and CEO of The Balm In Gilead, Inc.,

The hosts brought an unforgettable experience with the lineup of invited speakers which included members of the medical community, mental health and wellness experts, celebrity hairstylists and makeup artists, skincare experts, live entertainment, and more. Dr. Moore has ignited a fire with her much-needed discussions titled “Colorism Conversations” which recently aired on the Exposure Network TV. Some of her guests included women from the United States (US), the Caribbean, Africa, and more. Dr. Moore skillfully facilitated conversations about discrimination around skin tones as it relates to society, family, employers, and companies creating products, including beauty brands that may exclude women of color.

for women of color. Moreover, they wanted to bring awareness to the

Dr. Karen Moore

beauty of women of color by celebrating with our sisters locally, across the

Poet,

country, and around the world; the momentous occasion will be broadcast

Songwriter, and Women’s Empowerment

live. Women of color include Black, Latina, Asian, American Indian, Native

Coach

Hawaiian, Alaskan Native, Pacific Islander, or mixed-raced women.

Performer,

Producer,

Speaker,

Whether on stage, in her books, or conducting a workshop she educates

Dr. Robyn launched International Shades of Beauty Hair and Beauty Tradeshow Dubai in 2019 and has never looked back. Due to the pandemic in 2020, she pivoted and did something never done before and made history in the process. ISOB hosted the first and largest virtual show of its kind; there were over 80 educators, speakers, and panelists in the hair, beauty, fashion, and wellness industries from Turkey, Canada, Portugal, Dubai, Abu Dhabi, Australia, Africa, and the United States. Attendees came from the aforementioned countries as well as Iran and the Caribbean. ISOB 2021 added women of color from Finland and Scotland.

audiences through her special brand of communication with poetry, prose, music, and dance. Her voice has been described by the Philadelphia Inquirer as a “soft cello that oozes honey”! She is passionate about eradicating colorism in communities of color on a global level and also empowering women of color beyond the blues from broken and bitter to healed and happy. Always intrigued by words and language, Karen embarked on a journey using poetry, prose, music, and dance to stimulate conversation. She creates a unique and unforgettable experience for her students and audiences. Her productions are theatrical therapy;

The preceding article is the property of SMSi – Urban Call Marketing, Inc. - and may not be reproduced without written permission from the author. OTC Beauty Magazine May 2022

URBAN CALL BRIEFS BY LAFAYETTE JONES

unapologetic, uninhibited, and undeniably honest.

with Positive Outlook Grooming. Since its infancy in September 2016,

Under the leadership of Sir Dr. Clyde Rivers, Karen has developed an

Positive Outlook’s mission is to celebrate and show unconditional love to

initiative I AM THE COLOUR OF BEAUTIFUL™ a global action focusing on deliverance from the stigma of colorism in communities of color. I AM The Colour Of Beautiful Global is on a mission to liberate darker skinned women from the colorism psyche and to redefine the standard of beauty for women of color. The multimedia arts initiative’s focus is on eradicating

men and women of color through the placement and advocacy of a highend, environmentally harmonious, and inclusive beard and hair product program in the community. Positive Outlook Grooming was created in loving memory of Davenport’s father and brother who died in a plane crash when she was a youth on December 25, 1987.

colorism in communities of color across the globe. Karen has been awarded The Women Add Value Recognition Award by Ambassador Dr. Clyde Rivers, I Change Nations Governing Body, and the Human Rights Global Commission. She has also received the Leading Light of Greatness 2021 World Greatness Award from Greatness University London, UK, and was awarded an Honorary Doctorate in Arts & Worship from Kayiwa International University in Uganda. She is also a member of Every. Black www.Every.Black, a company that assists entrepreneurs to create wealth by leveraging technology and utilizing a strategy of global networking.

About Positive Outlook Grooming Founded in September 2016, Positive Outlook Grooming promotes a healthy lifestyle for men and women looking to grow full, soft, and moisturized hair using all-natural products containing only natural oils, pure products, and essential oils. With complete collections of handmade products for men and women, including shampoos, butters, beard and hair oils, tonics, serums, and conditioners, Positive Outlook Grooming prides itself on its exclusion of chemical additives or preservatives, perfumes and alcohol–a nod to the distinctive hair care needs of people of color, yet an invitation to all people seeking a higher quality of hair care. Positive

Tameran Davenport

Outlook Beard Care is headquartered in Charlotte, North Carolina.

Owner of Tameran Baxter, Inc.

Shop for Positive Outlook Grooming products at www.pogrooming.com.

Charlotte, North Carolina - Tameran Baxter, Inc., is the parent company of vegan/all-natural beard and hair care company Positive Outlook Beard Care. The brand name is Positive Outlook Grooming.

Shop wholesale at www.pobeardcare.com. You may also visit, Happy Kat Candles and Gifts in North Lake Mall in Charlotte North Carolina. Follow Pogrooming on Facebook and Instagram, and watch out for appearances of Positive Outlook Grooming products in your local barbershops, trade shows, festivals, and university homecomings.

Davenport was born and raised in

Lorenzo Griffin

Charlotte, North Carolina, where she currently resides with her daughter, Imunique, and son, Khalil. Her eldest

Founder Beauty Care Company

son lives in Ankney, IA. She has experience in clinical aromatherapy

Founder of Cosmetologist & Barbers

consultation and the manufacturing of natural skincare products.

against Sickle Cell Anemia and LaRan

Davenport holds an MBA in Business Administration and a Bachelor’s in

Professional Hair Care System

Management from the University of Phoenix. In addition, she has more than

Born, raised, and educated in Durham,

ten years of professional experience in B2C business management in the

North Carolina, Lorenzo was the second

financial industry, including leadership roles in relationship management, resolution and mediation, risk mitigation and compliance controls, and marketing operations as well as a BA and DA certification. Because of her association with the Dudley Beauty College/ Dudley Products Inc., she was recently interviewed for the Dr. Joe L. Dudley, Sr., Legacy Project

born of five children. He decided to relocate to Riverside California in 1982 and was employed by the V.A. Hospital in Loma Linda, California as a Pharmaceutical Technician specializing in Intravenous Solutions.

www.patreon.com/joedudleysr. The project is being conducted by Every.

Lorenzo joined forces in 1986 with Dudley Products Company as a Route

Black, a company that assists entrepreneurs to create wealth by leveraging

Sales Manager and later progressed to Regional Sales Manager of the

technology and utilizing a strategy of global networking.

Western States (California, Oregon, Washington, Nevada, and Arizona).

In her spare time, she enjoys spending time with her children, traveling internationally, networking, personal coaching, and live music. Davenport’s passion for positivity and good health shines in her work 32

OTC Beauty Magazine May 2022

Because of his association with the Dudley Products Company, he was recently interviewed for the Dr. Joe L. Dudley, Sr., Legacy Project (www. patreon.com/joedudleysr). The project is being conducted by Every.Black, a company that assists entrepreneurs in creating wealth by leveraging

technology and utilizing a strategy of global networking.

marginalized groups, the role of policy and practice in academic and

He is the Founder of Cosmetologist & Barbers against Sickle Cell Anemia.

occupational outcomes, and spirituality.

Over $250,000 has been raised to help children who have been diagnosed

Dr. Davis is a twice-elected Chair of the American Educational Research

with Sickle Cell Anemia.

Association’s (AERA’s) Spirituality and Education Special Interest Group

Lorenzo has produced the most successful Breast Cancer Awareness Hair

(SIG) and has served as part of the leadership team for AERA’s Qualitative

Extravaganzas in the Western States with over 2,000 people in attendance annually. He has been a speaker, panelist, and presenter at the Pasadena Youth Empowerment Conference, National Juneteenth Convention, Africa Trade & Investment Opportunities for the New Millennium, and local High Schools and Universities.

Research SIG. She is a member of the national Black Lives Matter in Research Working Group and has published over 70 refereed journal articles, book chapters, volumes, academic commentaries, and reviews. Dr. Davis is Series Editor of the Information Age Publishing book series, “Contemporary Perspectives on Spirituality in Education,” where she coordinates and leads guest editors and authors from around the globe in the development of scholarly volumes. She is Editor or Co-Editor and

Lorenzo has appeared on numerous television talk shows discussing the

a contributing author of the books: “Black Women in Leadership: Their

state of the beauty industry as well as economic empowerment in our

Historical and Contemporary Contributions” (Peter Lang Publishing),

community.

“Social Justice Issues and Race in the College Classroom: Learning from

On October 28, 2007, Lorenzo and his wife, Wanda, launched LaRan

Different Voices” (Emerald Group Publishing Ltd.), “Intersectionality

Professional Hair Care System, a salon-exclusive line of haircare products that includes a new Revolutionary Triple Emulsion Relaxer for all textures of hair along with shampoos, conditioners, and finishing products of the highest quality that deliver results every time. LaRan’s Mission Statement is “Empowering Tomorrow’s Stylists Today Through Education, Motivation, and Innovation. LaRan is currently servicing cosmetologists in ten states. LaRan has introduced the concept of Unity in the Hair Community where Advanced Education is being offered to Cosmetologists in Salons. LaRan is committed to not only staying in touch but being in touch with Professional Cosmetologists.

Dr. Dannielle Joy Davis, Beauty Contestant & Associate Professor (Arme Iye) Former Miss Ghana Beauty Pageant

in Education Research” (Stylus Publishing), “Specialists: Passions and Careers” (Universitas Press), “Motherhood in Precarious Times” (Demeter Press), and “United We Stand: The Role of Spirituality in Engaging and Healing Communities” (Information Age Publishing). Dr. Davis has also worked as Associate Editor for The International Journal of Religion and Spirituality in Society and Learning for Democracy: An International Journal of Thought and Practice. She has served as Vice President of Professional Development for the National Girls and Women of Color Council, Leadership Team member with Sisters of the Academy Institute, on the Editorial Review Board for the Journal of Colorism Studies, and is Founder and Director of the community program, The Circle of Excellence Network where she consults Black homeschooling families. Dr. Davis is a second-generation homeschooling parent and a Queen Mother within the Black community. She is also a member of Every.Black, an organization and network of entrepreneurs serving those who aspire to create wealth through entrepreneurship.

contestant, Dr. Dannielle Joy Davis (Arme Iye which means “Beautiful Guide or Teacher”), is a tenured Associate Professor at Saint Louis University, wearing jewelry from the Black-owned company, Goddess Fix (https://goddess-fix.com/) and makeup from the Black-owned company, LUV Mineral Cosmetics(https://www.luvandcompany.com/). She is the first known African American woman to earn tenure in the history of the institution’s School of Education (descended from skilled captive Mende (of the Mali empire), Temne, Fula, and indigenous Sioux and Cherokee people in the United States). A graduate of the University of Illinois at Urbana-Champaign, she studied and conducted research in South Africa, Senegal, Egypt, Togo, Germany, the Netherlands, Sweden, Belgium, Cuba, and Ghana. Her research examines the experiences of

Dr. Pernessa C. Seele Dr. Pernessa Seele is Founder and CEO of The Balm In Gilead, Inc., a notfor-profit organization, celebrating 30 years of providing technical support that strengthens the capacity of faith institutions in the USA and in Africa to promote health education and services that contribute to the elimination of health disparities. Dr. Seele is well-known for her extraordinary vision and ability to create national and global partnerships among leaders of various cultures and religious doctrines in areas of health promotion and disease OTC Beauty Magazine May 2022

URBAN CALL BRIEFS BY LAFAYETTE JONES

prevention. Dr. Seele is the recipient of numerous citations and honors

Michelle has grown her expertise by exploring new and different ways

including being featured on the cover of TIME magazine in 2006 as One

to provide quality service and products. She has been featured by Black

of the Most Influential Persons In the World. Ebony Magazine selected Dr.

Sophisticated Hair, Modern Salon, and other industry publications as

Seele as one of their Power 150, and Essence Magazine has honored her

one of the leading experts on short-style hair care, wellness, and business

with numerous features. In its 35th Anniversary issue, she was named one

solutions. Michelle opened SALON 21 in March of 1987. After 23 years

of the 35 Most Beautiful And Remarkable Women In The World; In May

of providing a great place for other beauty professionals to work, learn

2010, Dr. Seele was selected as 21 Leaders of the 21st Century of Women

and grow, along with providing quality customer service and products,

E-News in New York City. In April 2008, Clark Atlanta University honored

producing an 8-page newsletter, All You Can Be campaigns, and a healthy

Dr. Seele with the Pathway of Excellence Award, citing her as one of its

lifestyle festival, Michelle sold the business but kept her business name,

most outstanding graduates of all time. In October 2017, His Eminence,

SALON 21. God fulfilled another dream and blessed Michelle with

Timothy Michael Cardinal Dolan, Archbishop of New York, bestowed the

opportunities to continue doing what she loves–providing quality beauty,

Pierre Toussaint Medallion upon Dr. Seele.

hair care services, and products in an independent setting. She continues to

She has worked with three US presidential administrations on issues of

educate and inspire women to look good and feel better. In 1994, Michelle

health in the United States and abroad. Dr. Seele was an invited guest of former President and First Lady Laura Bush for the State of the Union Address as a symbol of President Bush’s commitment to fight HIV/AIDS in the world. In 2010, Dr. Seele was invited to participate in the Fortune TIME CNN Global Forum in Cape Town, South Africa, along with President William “Bill” Clinton and a host of international leaders and Fortune 100 chief executive officers to focus on challenges and solutions in the developing world. Dr. Seele is the author of “Stand Up to Stigma! How to Reject Fear & Shame.” She is an honorary member of Alpha Kappa Alpha Sorority, Inc. Dr. Seele received a Bachelor of Science degree and Master of Science from Clark Atlanta University in 1976 and 1979 respectively, and a Doctorate of Humane Letters from the College of New Rochelle, NY in 2007. She is a native of Lincolnville, South Carolina.

Michelle Moore Bell Beauty, Hair Care & Wellness Expert/ Consultant Twitter: @Michelle4beauty Email: hello@ michellemoorebell.com Los Angeles, California

established The Wellness Group, a 501(c) (3) non-profit breast and whole health organization. As founding President, The Wellness Group educates, informs, and empowers women on breast health awareness, a healthy lifestyle, and produces an annual health festival. One of the things Michelle loves the best is giving back to her community. In serving others, she has volunteered her time, skills, and talent to the American Cancer Society (ACS) Look Good Feel Better program; and the Susan G. Komen Los Angeles County Affiliate/Komen Circle of Promise African American campaign. Currently, Michelle is a 33-year active and faithful member of West Angeles Church of God in Christ in Los Angeles, where she regularly volunteers. Michelle has been widely recognized and honored for her dedication, leadership, creativity, and commitment to serving others. Her award recognition includes BMW; the Susan G. Komen Breast Cancer Foundation; NAWBO/The National Association of Women Business Owners-LA; ABWE/Association of Black Women Entrepreneurs; Kizure Products; AHBAI/American Health and Beauty Aids Institute; Motivating Our Students Through Experience (MOSTE); and the Los Angeles Spectrum International Beauty Expo. She was highlighted in Who’s Who in Black Los Angeles. Photographer Valerie Goodloe featured Michelle in an exhibit of African American leaders of Los Angeles. Michelle loves the outdoors, attending social events, and empowering women of all ages, especially young women. She was born and raised in Muncie, Indiana. She relocated to Los Angeles in 1978 and met and later married Richard L.

Michelle Moore Bell is a 40-year veteran in the beauty and hair care industry. As an industry leader and consultant,

Bell. They had a wonderful and joyful 27-year union, before his heavenly transition in 2005.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com. The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author. 34

OTC Beauty Magazine May 2022

I think the most important element in business is to change and keep changing with time. In order to be successful, one must learn to change even if you have to get out of your current business to move into a new business.

EDDIE JHIN President of Jinny Corp.

OTC Beauty Magazine May 2022

BIG SHOW | CHICAGO

Chicago Illinois Date

March 20th, 2022

Location

Jinny - Chicago 45 W. Hintz Rd. Wheeling, IL. 60647

The Los Angeles and Chicago Jinny Big Show was a huge success this year. Both are in brand new locations where industry professionals from the hair and beauty community were energized and came together to make purchases, take part in the best bell ringer promotions, build great relationships, and attend educational workshops. Don't forget to reach out to your local Jinny representative to get a head start to be a part of this high-quality face-to-face event next year.

OTC Beauty Magazine May 2022

BIG SHOW | CHICAGO

OTC Beauty Magazine May 2022

BIG SHOW | CHICAGO

OTC Beauty Magazine May 2022

BIG SHOW | CHICAGO

OTC Beauty Magazine May 2022

BIG SHOW | LOS ANGELES

Los Angeles

Californa Date:

March 27th, 2022

Location

Jinny - Los Angeles 6060 East Slauson Ave. Commerce, CA 90040

OTC Beauty Magazine May 2022

BIG SHOW | LOS ANGELES

OTC Beauty Magazine May 2022

BIG SHOW | LOS ANGELES

OTC Beauty Magazine May 2022

BIG SHOW | LOS ANGELES

OTC Beauty Magazine May 2022

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OTC Beauty Magazine May 2022

“ Moving is an act of love you give yourself.

THIS IS GROWTH. Introducing the Gold Series New Lengths Collection. For Longer, Stronger Hair.*

Lita knows the secret to real growth is a regimen made for you. The New Lengths Collection is that regimen. Made by Black scientists especially for textured hair. *strength against breakage

OTC Beauty Magazine May 2022

L I TA L E W I S FITNESS & WELLNESS COACH

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A DVE RTIS E M E N T

GET READY FOR REAL GROWTH The Gold Series New Lengths Collection, infused with apricot and green tea, is a proven regimen for longer stronger hair.*

CLEANNSE & AWAKEN

Experience an energizing lather with menthol from the Root Stimulating Shampoo. It lifts away impurities to cleanse roots and detox scalp. *strength against breakage.

Sometimes, getting the length you want feels impossible. We’ve all been there. The number of products making empty promises doesn’t help. But there’s something new, and it’s the real deal. The Gold Series New Lengths Collection is just hitting shelves, and it was designed by a team of Black scientists especially for our hair. Inspired by their loved ones and personal hair journeys, the team behind Gold Series knows that the real secret to longer, stronger hair* is letting your new growth thrive. That’s why the formula is designed to strengthen and protect textured hair against breakage.

MOISTUURIZE & FORTTIFFY

Protect and strengthen hair at the root to help prevent hair breakage, improve elasticity, and retain length with deep moisture from the Root Rejuvenating Conditioner.

PROTEECT & STRENGGTHEN*

Protect your hair from damage and reduce breakage to foster length retention while also protecting your precious new growth with the Anti-Breakage Defense Serum.

NOURISSH & INNVIGOORATE Help hydrate your scalp with the revitalizing green tea infused formula found in the Scalp Revitalizing Treatment. Use it daily to maintain a moisturized scalp.

THE GOLD SERIES WORKS BETTER BECAUSE IT'S MADE BETTER, SEE FOR YOURSELF AT PANTENE.COM OTC Beauty Magazine May 2022

TOP FIVE

Top Curl Defining Products Curl definition is all about having the right curl product combination. If your customers come in asking for one of these products, you can suggest complementary styling tools like the ones here. If you have a variety of colors or sizes in certain products, make sure that you mention that as well. To go the extra mile, you can also ask if they are gearing up for a special event or occasion. This will not only show your customers that you care, but could also be helpful because it may serve as a reminder for something else they need to get.

Gold ‘N Hot hood dryer With a full-sized hood that fits over the largest of

Isoplus Foam Wrap Setting Lotion

rollers and an adjustable column for customized

Isoplus Foaming Wrap/Set

height, this Gold ‘N

Lotion allows you to create

Hot Salon Hair Dryer is

precision hair styles with

the stylists’ complete

body, volume, shine and

professional drying

hold.

solution. A fully vented

hood provides powerful, steady airflow while multiple

setting options allow for a wide array of custom styling options for fabulous runway-ready hairstyles.

Jamaican Mango & Lime Island Oil This non-greasy blend of essential

oils

nourishes

the scalp and roots while strengthening

locs

for

lubricates

the

strong, radiantly healthy hair.

scalp, nourishes roots, and strengthens locks formulated

without

sulfates or parabens. It

enhanced

Manuka

Honey

Moringa Seed Oil. 52

OTC Beauty Magazine May 2022

with and

Flex Rods Rollers

Flex-rods are great because they give you the option to have defined curls with heat or without heat for a wash and go style.

Cold Wave Rods

These cold wave rods work great for

defining curls on shorter hair lengths. They

are also great for curling the loose ends on the tips of braided hair.

OTC Beauty Magazine May 2022

BEAUTY AMBASSADOR BY ALLYSON LEAK

OTC: Your hair is beautiful. It looks so healthy. What is your regimen for conditioning and daily maintenance?

that I regret. Eventually I found products

if you asked this question a year ago

OTC: When did you decide to loc your hair? Any tips for someone thinking about starting their loc journey?

Angeliah: Thank you, thank you. Now when I had my curly natural hair, we

would be here a while for me to explain

each product and order in which I used them. I recently loc’d my hair and the maintenance is very minimal. Most

mornings I spray a rose water mixture on my locs, oil my scalp with Haitian castor oil and go.

OTC: Have you always been natural? If not, when did you first go natural and how was that journey for you? Angeliah: In 2009 after a bad reaction

to a relaxer, it was then I decided that it

was time to try something different. I’m so impatient I didn’t transition like I see

a lot of ladies do. I opted for a big chop. I loved my curls and trying new products and styles. My natural hair journey of

that my hair really loved and my go to

styles and techniques that worked for me.

Angeliah: I knew almost a couple years into my natural hair journey that locs

were in my future. I’m such a minimalist in terms of maintenance so locs truly

fit my lifestyle. The get up spray and go has been one of the best things about

this journey. For anyone who is thinking about starting locs I say start. If you

change your mind it’s fine but you will

never know if you don’t try them. When I

first began my journey it was rough. Very rough. My locs shrunk like 90 percent. Yet and still, I stuck it out. It’s been a

year for me now and I’m so happy with the progress of my locs. I’m also glad

that I didn’t give up. Don’t over think it, just go for it.

course had its ups and downs but none

OTC: Do you have any products that are your favorites? Angeliah: Carols Daughter Wash Day Delight is a favorite. I would wash my

hair every single day with this product if I could. It’s gentle, doesn’t strip my

locs or leave them feeling dry, smells amazing and helps so much with my dandruff.

OTC: I saw that you are the founder of Kinks2Curls. Why did you start it and can you tell me a little about it? Angeliah: I started kinks2curls to not

only motivate myself but others like me who are starting natural hair journey.

Sharing styles and products that have

worked for different textures has helped myself as well as others. We’re there

to help anyone having trouble while on

their natural hair journeys. We receive a lot of messages from women and even men who are experiencing hair loss

or feeling like giving up because they

haven’t found products that work. Those are the people we’re here for. To uplift,

educate where we can and encourage. We’ve partnered with a long list of

natural hair care brands to promote their businesses and share their products

with our audience. Sharing what’s out

there has not only helped our audience, it’s actually helped a lot of small

businesses get their products out there.

OTC: What hair trends are you loving the most right now?

Angeliah: I don’t really follow the trends

but I see a lot of women locing their hair right now and I love to see it. Whenever I see starter locs on a queen I make it a

point to let her know how beautiful they

Angeliah Clarke Content Creator IG: @ange_liah & @Kinks2curls 54

OTC Beauty Magazine May 2022

are and how the journey gets even more beautiful with time.

Angeliah

Making A Positive Influence OTC: How is it balancing motherhood, family life, and entrepreneurship? Any advice for keeping things flowing and organized?

Angeliah: Whew it’s challenging at times because I love spending time with my

husband and children. To be transparent I’m still figuring out that balance. Often times I feel guilty if I haven’t been very

present at home or if I haven’t focused enough on my business and I’m falling

behind. These days I talk to my children more about “what Mommy has going

on” instead of just calling it work. I have an entire team now that helps with my

campaigns, emails and so on. This has

helped free up more of my time for

my family. Best decision ever. I make

it a habit to write down my day to plan

better. There’s something about seeing

it on paper that keeps me organized and

I’m able to sneak in more time. Winging it had never worked for me.

OTC: Do you have any wellness practices that you find helpful?

Angeliah: Yes, I enjoy working out. It truly balances my day. I’m not quite myself when I take those long breaks from

being active. Lately I’ve been consistent and it really shows. I have more energy

OTC: Where do you see yourself and your brand in a few years?

Angeliah: Definitely checking more goals off a list I have for myself and actually

taking the time to realize, “hey that was

once a goal and I should celebrate that.” Often times I don’t stop to actually pat

myself on the back. I immediately start chasing the next thing. In the next few

years I would like to be able to say I love

where I am in each area of my life...family, brand, health, and so on. What I want for myself is a life of ease and that doesn’t

require me working myself crazy to get there.

throughout the day and I’m overall

happier when I feel good inside-out. OTC Beauty Magazine May 2022

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OTC Beauty Magazine May 2022

CLIPPER TIPS

Sponsored by Andis Co.

Bold & Beautiful Short Cuts By Kenny Duncan Andis Global Educator

Barbershops aren’t just for men. With the surge of protective styles for women during the middle of the pandemic, many women have explored shorter creations, such as shaved sides with braided crowns. I have several female clients who book bi-weekly appointments to keep their closely cropped hair well-groomed. Some even choose to wear intricate designs and request hair art more often than my male clients. This surge in female clients is commonly seen because grooming services at a barbershop are typically less expensive than at a hair salon. Therefore, female clients find that keeping up with bi-weekly barbershop appointments is not only more budgetfriendly, but the looks are easier to maintain when compared to other common styles typically done by a hairstylist. Shorter hairstyles require less time and product to maintain. This enables clients to save their hard-earned money and spend more time with friends and family since an average service can range anywhere from 20 minutes for simple styles up to 60 minutes or more for intricate requests. The Andis GTX™-EXO trimmer and Andis Master® cordless clipper are two of my most frequently used tools to create intricate designs. The Master Cordless has a powerful motor that easily cuts through thick hair with a high level of precision. And the GTX-EXO trimmer‘s deep-tooth GTX-Z blade glides across my clients’ skin without irritation. This blade design with enhanced visibility allows me to easily carve any shape without pressing too hard, which protects my clients’ skin. When I pair the GTX-EXO trimmer with the Master Cordless clipper, I can create any short cut & design that my clients request. For more information, visit andis.com today.

Kenny Duncan Andis Global Educator Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon—Main Attraction Unisex Salon—based in Philadelphia. He is the barber for several Grammy Award-winning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company.

OTC Beauty Magazine May 2022

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GET 6 PCS OF CREME OF NATURE PERFECT EDGES REGULAR

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PURCHASE $150 OF AFRICAN PRIDE SHEA MIRACLE PRODUCTS , get a

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Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

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PURCHASE $250 OF APHOGEE PRODUCTS, get a

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Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

BLU E M AG I C

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PURCHASE $250 OF BLUE MAGIC & OTHER ASST. PRODUCTS, get a

$40 Rebate! EXPIRATION DATE: MAY 31, 2022

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

Store name

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

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PURCHASE $250 OF BANTU, CARE FREE CURL, STA-SOFFRO AND/OR WAVE NOUVEAU PRODUCTS, get a

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Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

IC FANTAS IA

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $200 OF FANTASIA PRODUCTS, get a

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Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

LOTTABODY

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $250 OF LOTTABODY RETAIL SKUS, get a

$25 Rebate! EXPIRATION DATE: MAY 31, 2022

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

Store name

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

ORS

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $300 OF ANY ORS PRODUCTS, get a

$30 Rebate! EXPIRATION DATE: MAY 31, 2022

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

PAL M ER ’ S

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PURCHASE $250 OF PALMER’S PRODUCTS, get a

$75 Rebate! EXPIRATION DATE: MAY 31, 2022

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

PINK

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $250 OF PINK SHEA BUTTER COCONUT OIL PRODUCTS, get a

$25 Rebate! EXPIRATION DATE: MAY 31, 2022

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

Store name

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Store name

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

I. 2. 3. 4. 5.

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

FORT LEE

1-856-735-0089

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

SPECIAL

OFFER BUY 4 CASES OF DR. MIRACLE KIT GET 1 CASE

FREE!

SPECIAL

OFFER

BUY ANY RELAX & RESTORE 5 CASES, GET 1 CASE

FREE! OFFER ENDS MAY 31, 2022

INDUSTRY NEWS SK*P CONTINUES ITS MISSION TO RID THE BEAUTY INDUSTRY OF ITS PLASTIC ADDICTION WITH NEW NATIONAL RETAIL PARTNERSHIP, THE SK*P SWAP INITIATIVE AND FOUNDER TOUR sk*p, the brand that created the industry’s first and only showerfriendly, fully recyclable paper vessel with its proprietary BeautyCarton™ packaging, kicks off multiple brand initiatives this Earth Week 2022 in an effort to disrupt the industry’s excessive use of plastic packaging. Introducing an exclusive retail partnership with Ulta Beauty, sk*p will now be available on Ulta.com and in more than 700 Ulta Beauty stores nationwide kicking off this April. Full expansion into all 1,300 Ulta Beauty locations will roll out Q3 2022. sk*p brand will join Conscious Beauty at Ulta BeautyTM, the retailer’s holistic initiative rooted in delivering transparency to inspire more informed product choices. The brand will also be included in SPARKED, a curated assortment of emerging beauty brands entering retail for the first time. This launch also makes Ulta Beauty the first retailer to offer guests hair and body care products packaged in the fully recyclable paper BeautyCarton™ as the brand helps lead an industry movement to reduce environmentally harmful plastics. Furthermore, this month, sk*p will kick off a nationwide initiative asking consumers to make the ‘sk*p Swap’, trading in their plastic beauty bottle for the brands BeautyCarton™. “Currently, the beauty industry contributes over 80 billion pieces of plastic waste to landfills and waterways each year. More than 500 million of those pieces alone are thick plastic shampoo bottles, and less than 10% of plastics in general are recycled successfully.” said Mark Veeder, CEO and co-founder, sk*p. “This means, if only 5% of plastic shampoo bottles were replaced with a sk*p carton, there would be approximately 27.5 million less plastic bottles polluting our environment annually.” sk*p’s paper-based BeautyCartons™ are not only shower-friendly but made of over 81% FSC-certified paper, free of harmful chemicals (no BPA or VOC) and lightweight so have a much smaller carbon footprint than a plastic shampoo bottle. Throughout the months of April and May, sk*p will be taking their brand on the road to educate on the sk*p mission, their amazing formulas, and BeautyCarton™. For 6 weeks, founders April Hardwick and Mark Veeder will be visiting over 100 stores key regions around the US in their sk*p mobile with activations at Ulta Beauty locations. Select stops will feature local influencer meet and greets, sk*p swaps where consumers will swap an empty plastic shampoo, conditioner or body wash container for a full size sk*p product and more. Beyond the brand’s initiatives to support awareness with consumers nationwide, they are also committed to inspiring change through education with the creation of the industry’s first Youth Board of Directors. “sk*p is not only on a mission to 68

OTC Beauty Magazine May 2022

reduce plastic waste, we are also working hard to empower and amplify the voices of passionate activists and changemakers of tomorrow through our Board of sk*p stars (B.O.S.S.) program and our strategic nonprofit alliances.” said April Hardwick, chief sustainability officer and co-founder, sk*p.This program will unify and nurture a diverse group of young people to become thoughtful leaders and eco-entrepreneurs by connecting them with the tools and resources they need to bring their ideas to life. The brand will work to expand their board with new members throughout 2022. All sk*p products feature non-toxic formulas made without synthetic fragrance or dyes, silicones, sulfates, PEGS, parabens, phthalates, or heavy metals. Products include a proprietary key ingredient G-HoneyBiome™. This hero ingredient is a bio fermented honey complex that strengthens and balances microorganisms on skin and scalp for a healthy microbiome. The exclusive honey is produced locally from sk*p’s own farm in upstate New York and is proven to supplement skin barrier function, boost natural moisturizing factor to regulate dry skin, re-balance skin lipid production (reducing oily skin), and is antiinflammatory. Every sk*p sale contributes to supporting blue carbon restoration projects led by Sea Trees, a nonprofit that plants mangroves and restores kelp forests to regenerate ocean health. “Oceans sequester 5 to10 times more CO2 than any other ecosystem on Earth, which is why it’s critical to fund blue carbon restoration projects directly to effectively counter carbon emissions both on land and in our oceans,” said Hardwick. The brand has committed a percentage of sales from all channels to the cause. To learn more about sk*p and their mission please visit getskp.com or follow along on Instagram for brand updates @skpkind. Products can be found in stores at Ulta Beauty starting this month and online at Ulta.com and getskp.com. ABOUT SK*P (Simply be Kind to our Planet) sk*p is a clean hair and body care brand on a mission to break the beauty industry’s addiction to plastic one carton at a time. Packaged in a fully recyclable shower sturdy paper-based BeautyCarton™ — with microbiome-balancing ingredients on the inside — sk*p was inspired by the generation it was created for, a generation that’s into self-care and eco-aware. The brand is committed to fighting climate change and by supporting young change-makers through a variety of programs including the industry’s first all youth board of directors and sk*p on campus. sk*p products can be found at Ulta stores nationwide, Ulta.com or getskp.com.

SPECIAL

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OTC Beauty Magazine May 2022

INDUSTRY NEWS

Mielle Organics Launches into Ulta Beauty The fastest growing Black-owned and women-led global beauty brand is now available at the nation’s largest beauty retailer Mielle Organics announced its retail expansion into Ulta Beauty, the nation’s largest beauty retailer. The company’s award-winning

multicultural haircare products are now available to shop at all 1,300+ stores nationwide and online at ulta.com.

As one of the fastest growing Black-owned and women-led global beauty brands, Mielle Organics is innovating the haircare space

with its collection of products for all hair types. The company is guided by the belief that healthier ingredients encourage healthier

hair and offers efficacious formulas to achieve optimal results.

With more than nine years of experience as a registered nurse, founder and CEO, Monique Rodriguez, started the brand in 2014 with the goal to deliver effective haircare solutions, while inspiring

brand’s Essentials Collection and the Pomegranate & Honey Collection, ranging from $12.99 - $14.99.

The Mielle Organics Essentials Collection is perfect for all hair types and provides the ultimate all-in-one solution for daily maintenance. Infused with effective ingredients including babassu

oil, buriti fruit oil, honey and ginger, the line helps reduce scalp irritation – including dandruff and inflammation, while delivering soft, hydrated, and frizz-free curls to stimulate and encourage

restored hair growth. This line at Ulta Beauty will include the Babassu Oil & Mint Deep Conditioner, Avocado Moisturizing Hair Milk, White Peony Leave In Conditioner and the Mint Almond Oil.

Designed especially for kinky and coily hair types, the Pomegranate & Honey Collection

helps to hydrate and moisturize

tighter curl patterns. The entire collection is made with honey, which helps regulate and retain moisture and pomegranate, which is rich in

antioxidants, helping to strengthen hair follicles, eliminate frizz and nourish and hydrate hair strands.

The collection’s Moisturizing and

Detangling Shampoo, Moisturizing and Detangling Conditioner, Leave in Conditioner and Coil Sculpting

women in business and entrepreneurship to pursue their passions.

Custard will be available in Ulta Beauty stores and online.

The expansion into Ulta Beauty helps further that mission.

To shop the Mielle Organics brand at Ulta Beauty, please visit

“We are so excited to offer Mielle Organics to Ulta Beauty’s guests

https://www.ulta.com/brand/mielle-organics

across the country,” said Monique Rodriguez. “This launch is the

culmination of nearly eight years of building this brand with a focus on innovation and ingredients that offer solutions for textured hair.

Ulta Beauty is a premiere destination for beauty lovers, and now Mielle Organics has arrived!”

“We’re delighted to welcome Mielle Organics to the Ulta Beauty haircare assortment” says Jessica Phillips, vice president of merchandising at Ulta Beauty. “The brand has established a loyal

fanbase over the years and we’re excited to offer yet another touch point for beauty enthusiasts to discover their beloved products. We know our guests will embrace Mielle Organics into their routines as so many people have all over the world.”

Ulta Beauty will offer eight Mielle Organics bestsellers from the 70

OTC Beauty Magazine May 2022

About Mielle Organics: Founded in 2014 by CEO Monique Rodriguez, Mielle Organics is the fastest growing Black-owned and women-led global beauty brand. With a heavy emphasis on incorporating healthier ingredients as its “root to results,” Mielle

Organics’ collection of beauty products is designed for all hair types. Today, Mielle Organics is a global and viral sensation, with orders in over 87 countries around the world. Their products can

be found in more than 100,000 stores across the U.S. in retailers such as Ulta Beauty, Sally Beauty, Target, CVS, Rite Aid, Walgreens, and Walmart.

SPECIAL

OFFER

BUY 4 CASES MIX & MATCH OF FADE CREAMS

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OTC Beauty Magazine May 2022

INDUSTRY NEWS Solvay and P&G Join Forces in Industry-Leading Effort to Double the Global Supply of Sustainable Guar Farming in India Solvay, a leading global supplier of naturally-derived polymers for beauty care formulations, has announced that P&G Beauty has joined its Sustainable Guar Initiative (SGI), an industry-leading program launched in 2015, aimed at developing sustainable guar production at scale within the Bikaner desert district of Rajasthan, India. The district is one of the country’s largest guar producers and supplies Solvay with guar as a natural and renewable resource for Jaguar® used in hair and body care formulations. “I am delighted to welcome P&G Beauty to the Sustainable Guar Initiative,” said Solvay CEO Ilham Kadri. “Through this fantastic partnership we will be able to significantly increase our impact and I’m particularly proud that together we will ramp up our efforts to empower farmers, especially women farmers. This is a win for farmers, customers and consumers.”

hope this program inspires others to invest in the sustainable growth of guar, empowerment of women farmers and improving the lives and livelihoods of farming communities in India.”

“As a founding member of the Sustainable Guar Initiative, our aim is to conceive, demonstrate, and refine scalable actions for an inclusive, sustainable growth of the Guar production system in India,” explains Punit Gupta, Country Director, TechnoServe India. “We are delighted to welcome P&G Beauty on this important effort as they move to become a buyer and funder of sustainable guar. Being one of the market leaders in the beauty category, P&G Beauty’s partnership is a significant step in support of TechnoServe’s work to promote sustainable livelihoods among smallholder guar bean farmers in India.” About the Sustainable Guar Initiative

With the partnership of P&G Beauty, one of the market leaders in the beauty category, the SGI program will nearly double its reach in the region. It will significantly expand its efforts to equip guar farmers, especially women farmers, with the tools and knowledge in good agricultural practices[1] that promote continuous improvement on key outcomes like higher-yield production and crop productivity, improved financial stability, and better living and working conditions.

P&G Beauty’s partnership will add 5,250 new farmers to the program, bringing the total reach of the SGI program to just over 11,000 famers. This includes doubling the reach and scale of the program with women, by training, supporting, and empowering 1,800 additional women as farmers, entrepreneurs, workers, and members of farming households. In addition, P&G Beauty will enable the SGI program to double the number of women trained (nearly 900 in total) in the adoption of household hygienic practices as well as in the building of kitchen gardens, which will give women and their families the ability to improve their food security, household nutritional diversity and their livelihoods. The P&G Beauty project will also include the construction of a new johad (a local community owned pond), designed to improve the capture and percolation of rainwater for home use, animal hydration as well as the establishment of a community plantation unit.

“We are proud to join forces with Solvay to significantly expand the positive impact of the Sustainable Guar Initiative and to accelerate the growth of this important program,” says Alex Keith, CEO, P&G Beauty. “Working in partnership with Solvay and TechnoServe India is enabling our continued commitment to Responsible Beauty and to being a positive force for beauty in the world. We 72

OTC Beauty Magazine May 2022

The SGI program was launched by Solvay in 2015 and empowers guar farmers with tools and knowledge for cultivating their crops. The program includes training in climatesmart agricultural practices to improve and stabilize guar yield and increase soil fertility. It also aims to enhance the Bikaner region’s climate preparedness and resilience. From 2015 to the end of 2020, the initiative led to a 125 percent increase in guar yields and an increase in revenues to guar farmers of 143 percent.

Solvay is further enhancing social impact by leveraging blockchain and building a digital platform, with two partners TechnoServe and BanQu, tracing the transaction from farm to shampoo. So far, this platform is available for 2000 farmers to record their transactions of guar volumes and related payments.

With P&G Beauty’s partnership, the program will double its impact and scale, strengthening its action amongst areas such as, but not limited to, ensuring that local children are not missing school, that communities have access to clean and safe drinking water, that women and families are trained on best practices for health and hygiene, that practices are established to monitor the survival of plantations, and that a local Farmer Producer Organization is created to ensure economic stability of the farmers and their families. Read more on Solvay’s Sustainable Guar Initiative program here. About Jaguar®

Solvay’s guar-based Jaguar® polymers provide hair and body care formulators with a full range of conditioning, softening, gelling, water retention and other texturing features aligned with market expectations and trends.

OTC Beauty Magazine May 2022

READER FEEDBACK Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

•

What are some of the most popular general merchandise products in your store?

•

Do you currently run any customer loyalty programs? If so, have you had success?

•

Are there any other topics that you would like to see covered in OTC Beauty magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (상호명) __________________________________ State (주) ___________________________________________ 74

OTC Beauty Magazine May 2022

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

SHOW CALENDAR MAY | JUNE 2022 WHEN

WHAT

WHERE

CONTACT

May 1-2

The Makeup Show NYC

New York, NY

www.themakeupshow.com

May 2-4

iSpa Conference and Expo

Las Vegas, NV

www.spasofamerica.com

May 7-8

Top Hair International,

Dusseldorf, Germany

www.top-hair-international.com

May 8

The Virginia Black Beauty Expo

Richmond, VA

www.blackbeautyexpo.com

May 14-16

CT Barber Expo X

Uncasville, CT

www.ctbarberexpo.com

May 21-22

AIIR Gathering IV

Scottsdale, AZ

www.AIIRprofessional.com

May 22- 23

The National Hair Trade Exhibition

Coventry, UK

www.hairukshow.com

June 2-3

Afro Hair & Beauty LIVE

London, UK

www.afrohairshow.com

June 4-6

remiere Orlando: International Beauty Event

Orlando, FL

www.premiereorlandoshow.biz

June 12

The VA Barber & Beauty Expo

Springfield, VA

www.happeningnext.com

June 12-13

Hair Festival

Eveleigh, Australia

www.hairfestival.com.au

June 25-26

International Salon and Spa Expo (ISSE)

Long Beach, CA

www.probeauty.org

June 25-27

International Beauty Show (IBS)

Las Vegas, NV

www.ibslasvegas.com

June 25-27

International Esthetics, Cosmetic & Spa Conference

Las Vegas, NV

www.iecsclasvegas.com

MAY

JUNE

OTC Beauty Magazine May 2022

AD INDEX

Afam ............................................................................................................ 7, 35

KAB Brands ..................................................................................................... 3

www.afamconcept.com

www.aphogee.com

AMPRO ........................................................................................................... 59

Luster Products Inc. ..................................................................................... 9

www.amprogel.com

www.lusterproducts.com

Dreamworld ....................................... 6, 49, 56, 57, 58, 73, Back Cover

Procter & Gamble ................................................................................ 10, 11

www.dreamworldproducts.com

www.headandshoulders.com/en-us/the-royal-oils-collection

Ecoco .............................................................................................................. 19

Procter & Gamble ................................................................................ 50, 51

www.ecocoinc.com

www.pantene.com/en-us/gold-series-collection

Fantasia ............................................................................................................ 5

Softsheen Carson ........................................................................ Cover, 15

www.fantasiahaircare.com

www.softsheen-carson.com

Innovative Beauty ..................................................................................... 17

Straight Arrow ............................................................................... IFC, 1, 77

www.godefroybeauty.com

www.manentail.com

Inspired Beauty ........................................................................................... 53

XBI ...................................................................................................... 24, 25, 27

www.haskbeauty.com

www.okaypurenaturals.com

OTC Beauty Magazine May 2022

NATURAL & CURLY HAIR’S NEW BEST FRIEND

New

Biotin Infused

Vegan Sulfate Free Redefining

THE ULTIMATE STYLING SOLUTION FOR TANGLES & KNOTS For hard to comb curly and natural hair. store.manentail.com OTC Beauty Magazine May 2022