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June 2019 | $6.00

The Natural Issue

5 Top Selling Natural Hair Care Products to Buy NOW

DIY Ingredients Your Shoppers Can’t Live Without! SHOW COVERAGE

22nd Annual Taliah Waajid World Natural Hair & Healthy Lifestyle Event


WORKS BETTER because it’s made better Created by experts who live your texture, the Gold Series collection provides deep moisture and strengthens hair from within.

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Š 2019 P&G

OTC Beauty Magazine June 2019


RESPECT THE CROWN Long-lasting scalp relief and luxuriously moisturized hair.

OTC Beauty Magazine June 2019

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©2019 P&G


JUNE 2019

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In Every Issu e 10

Editorial Letter Keeping it Natural

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네츄럴하게

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Feature

Beauty Mixology 5 Must-Have DIY Ingredients For Hair & Skin Sometimes, those off-the-shelf and over-the-counter beauty products just don’t cut it. When your shoppers’ hair needs a little pick-me-up, and their skin is feeling dry, why not reach for allnatural ingredients to infuse into your favorite beauty products? When mixing special ingredients with their tried-and-true products or creating their concoctions from scratch customers are participating in the popular do-it-yourself trend for their beauty needs. Here are five ingredients that are sure to inspire shoppers.

Marketplace

All-Natural Must-Haves

How Should You Sell It? OTC Natural Products

어떻게 판매해야 하나? OTC 내추럴 제품

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Urban Call Briefs

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Clipper Tips

What and Why is Trichology By Dr. Edward Tony Lloneau

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Therapy Trends

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Industry News

Trichology is the science and study of hair, scalp and whatever specialty is being considered. For example, the study could be for clinical, nutritional, Alopecia, chemistry or thermal trichology. The term “TRI “means three. The term “ology” means the science and study of a specialty.

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Show Calendar

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Coupons

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Ad Index

Leadership Profiles in Beauty

Father’s Day Grooming Gift Ideas

Natural Therapy Solutions

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Knowledge To Know

모발학의 정의와 중요한 이유 에드워드 토니 로뉴 박사 모발학은 머리카락과 두피에 대해 전문적으로 연구하는 과학 학문입니다. 이 분야는 임상 연구와 영양학, 탈모 및 화학 혹은 열 모발학과 연관될 수 있습니다. “TRI”라는 용어는 3을 의미합니다. “ology”라는 용어는 전문 과학 및 연구를 뜻합니다.

ON THE COVER

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Reader Feedback 독자 피드백

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Product Spotlight

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Top Sellers

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Creme of Nature Argan Oil PLEX Bond Mender

We take a look at the Top 5 Natural Hair Items at Jinny Beauty Supply.

OTC Beauty Magazine June 2019

The original and award-winning Eco Style Olive Oil Styling Gel is the produc to stock this month. Recently awarded “Best of the Best” by Naturally Curly, Eco Style Olive Oil celebrates its 10th year as a category leader. To learn more about the “Hi-Def Style” of Ecoco, visit their website at www.ecocoinc.com


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JUNE 2019

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Business Tips

Avoiding Days of the Living Dead Addressing Workplace Zombies and Promoting Engagement One Person at a Time By Kate Zabriskie

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Few enterprises truly understand the actual profits generated by the individual sales they make. Most metrics for sales effectiveness are monitored by reviewing top-line revenue results. Yet the most critical determinant of on-going business viability is understanding what revenue actually drops to the bottom line after all costs have been taken into account. You must understand what profit is generated by sales to each of your clients. Then consider the benefits and vulnerabilities the cumulative impact these sales mean to your business. Knowing the breakdown of the profitability by the individual sales to your customers can have a significant impact on your ability to achieve your business goals.

Zombies in the workplace are soul-sucking, money-draining, productivity-killing entities that chip away at an organization’s spirit and its engagement levels one convert at a time. These creatures often look like the rest of us, but deep down they’re cancerous beasts that can potentially drive a business to ruin. So what’s a manager to do? Recognize the problem, know its source, understand why action is essential, and then do the work required to create a zombie-free workplace. 좋지 않은 기운이 퍼지는 것을 막아라 직장에서 발생하는 좋지 않은 기운이 퍼지지 않도록 조처하고 직원들을 격려하라 케이트 자브리스 우리의 업무의 의욕을 저하시키고 이익을 떨어뜨리고 생산성을 떨어뜨리는 좀비 같은 존재가 있습니다. 그러한 사람들로 인해 회사의 사기는 서서히 떨어지고 업무의 수준도 저하됩니다. 이러한 현상이 우리 자신에게는 해당되지 않는다고 생각할 수는 있지만 사업에 치명적인 영향을 줄 수 있기 때문에 주의가 필요합니다. 경영인들은 어떻게 해야 합니까? 문제를 인정하고 원인을 파악하고 특정한 조처가 필요한 이유를 이해해야 합니다. 그러고 나서 좀비와도 같은 해로운 요인들을 제거하기 위한 조처가 필요합니다.

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Harness Your Professional Power Be a Victor, not a Victim By Jennifer Powers Have you ever found yourself making self-defeating statements like, “I’m miserable at work because my boss is a jerk,” or “I’d work harder if they paid me more.” Surely you have. You’re human. But the truth is, when you make statements like these you are blaming other people, things, and circumstances for your reality being the way it is. You are holding everyone and everything else responsible for YOUR outcomes, feelings, actions, reactions, and choices. And when you do that you’re acting like a victim. In every moment of every day, you can choose to either play the victim or the victor. In other words, you get to choose to give your power away or hold onto it. 자신의 잠재력을 발휘하라 패자가 아니라 승자가 되십시오 제니퍼 파워스 이런 말을 스스로 해 보신 적이 있으십니까? “사장이 멍청해서 정말 일하기 싫어,” 또는 “윗사람들이 봉급을 올려 준다면 더 열심히 일할 텐데.” 아마도 해 보셨을 것입니다. 당신도 사람이기 때문이지요. 하지만 앞서 언급된 말을 할 때 자신이 처한 현실에 대해 다른 사람이나 사물이나 상황을 탓하게 된다는 것은 부정할 수 없는 사실입니다. 여러분 자신의 감정과 행동과 반응과 선택의 결과인 데도 다른 누군가나 무언가의 탓으로 돌리는 것입니다. 그렇게 한다면 안타깝지만 패자가 되는 것입니다. 다시 말해서, 주도권을 내주는 것이 아니라 가질 수 있는 선택을 할 수 있다는 것입니다.

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OTC Beauty Magazine June 2019

Understand the Impact of Your Profit Per Sale Make Sure You’re Dedicating Your Resources to the Right Customers By Jill J. Johnson, MBA

판매당 거두는 수익이 주는 영향을 이해하라 여러분의 자원을 고객의 유형에 맞춰 올바르게 투자하십시오 질 존슨, MBA(경영학 석사) 개개인의 판매에 의해 실질적인 이익이 창출된다는 것을 이해하는 기업은 많지 않습니다. 판매의 효율성을 측정하기 위해서는 최대 매출 예상치를 점검해 볼 필요가 있습니다. 하지만 사업의 지속 가능성을 결정짓는 가장 중요한 요인은 소요되는 모든 비용을 고려했을 때의 최하 매출 예상치를 이해하는 것입니다. 고객에 대한 판매가 저조하여 전체 수익이 줄어든다면 여러분의 사업 목표를 이루기가 어려워질 수 있습니다.

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Beauty Ambassador

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22nd Annual Taliah Waajid World Natural Hair & Healthy Lifestyle Event

Styling Tools Beauty Ambassador Tending to Your Tresses By Sara Reuda

Thousands of attendees flocked to the Georgia International Convention Center in April for the highly-anticipated event.


Classic

Style Begins In The Barber Chair & Continues At Home

Introducing the NEW Murray’s Pro Results, Beard Care Products,

MURRAY’S WORLDWIDE - 21841 WYOMING, OAK PARK, MICHIGAN NATIONWIDE: 800/448-6548 • PHONE: 248/691-9156 • FAX 248/691-9158 • WEB: MURRAYSPOMADE.COM OTC Beauty Magazine June 2019

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CEO:

Ann Jhin

Editor:

Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Editor:

Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Art Director:

Sam Choi support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Sara Rueda Dr. Edward Tony Lloneau Katie Zabriskie Jennifer Powers Jill J. Johnson

Columnists:

Kenny Duncan Lafayette Jones Elayne McClaine

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store

owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving

products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 6

OTC Beauty Magazine June 2019


BOLD COLORS FOR ANY STARTING LEVEL

Model is wearing FLARE Me ™ Light - Tough As Teal and Be You Blue ©2019 The Wella Corporation CSM2019-1170

@clairol_pro OTC Beauty Magazine June 2019

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Editorial Letter by Jessica De Vault Hale

Keeping it Natural 네츄럴하게 It’s hard to believe that roughly 15 years ago, going natural was considered

15년 전쯤에만 해도 네츄럴 제품이 유행할 거라고 믿기는 어려웠을

a fad. Many assumed that cutting off your chemically processed hair to

것입니다. 많은 사람들은 자연스러운 곱슬머리를 기르기 위해 화학

grow out your natural curls was fleeting. Lo and behold, that trend has

처리 과정을 거친 머리카락을 자르는 것은 아무 소용이 없는 일이라고

become a bonafide lifestyle, with many women of color choosing to

생각했습니다. 하지만 지금은 네츄럴 제품이 대세가 되었고 흑인

embrace their natural tresses more than ever before. That’s not to say that

여성들은 이전 어느 때보다도 자연 그대로의 머리를 좋아합니다.

no one is relaxing or chemically processing their hair anymore, but no doubt going natural has made an impact.

릴렉싱을 하거나 화학 요법을 하는 사람이 없을 거라는 말은 아닙니다. 하지만 네츄럴 제품이 인기를 얻고 있는 것은 사실입니다.

Luckily for the OTC retailer, this has presented tons of opportunities to

OTC 판매업자들에게 반가운 소식 한 가지는 이러한 유행으로 인해

introduce new products into their stores and to become a hub for natural

새로운 제품을 매장에 출시할 기회가 수없이 많아졌고 네츄럴 헤어 케어

hair care collections. You can learn about the current hot sellers for natural hair care items in our Top 5 roundup on page 56. At the onset of this movement, your shoppers relied on online shopping

제품의 중심지 역할을 할 수 있다는 것입니다. 56면에 실린 탑 5 제품을 통해 네츄럴 헤어 케어 제품 중 어느 제품이 인기가 많은지 알아보실 수 있습니다.

and other general market stores to carry a handful of specialty curl

이러한 유행에 따라 고객들은 곱슬머리 제품을 구매하기 위해 온라인

products, or they relied on making their own concoctions at home. These

쇼핑을 하거나 매장을 찾습니다. 요즘에는 네츄럴 헤어 케어 제품을

days they can visit your store for their natural hair care needs, but that doesn’t mean that everyone has abandoned DIY products. They’ll still add their favorite oils and other ingredients to their current products for the best efficacy. That gives you, the OTC owner, a new chance to meet your customers’ needs. Don’t just carry the trendiest natural hair products, offer the all-natural ingredients, as well. Coconut, olive and argan oils continue to be popular for naturalistas. These sorts of products are also multifaceted and perfect for skin care, as well. Learn more about a few of the must-have ingredients in our Feature story on page 64. Going natural is the gift that keeps on giving for progressive storeowners. As long as you stay on top of this trend, customers will always think of your shop first for their natural needs.

Jessica De Vault Hale EDITOR 10

OTC Beauty Magazine June 2019

찾는 사람들이 많기는 하지만 그렇다고 DIY 제품의 인기가 완전히 사라진 것은 아닙니다. 일부 고객들은 최상의 효과를 거두기 위해 자신이 좋아하는 오일이나 다른 재료를 첨가한 제품을 원합니다. 따라서 OTC 오너들은 그러한 고객들의 취향에 따라 제품을 구비할 필요가 있습니다. 단지 최신 유행 네츄럴 헤어 제품만이 아니라 모든 종류의 천연 재료로 만든 제품들을 구비해 놓으시기 바랍니다. 코코넛과 올리브, 아르간 오일로 만들어진 제품은 자연주의자들이 애용합니다. 이런 제품들은 스킨 케어에도 안성맞춤입니다. 64면에 실린 기사를 통해 가장 인기 많은 재료 몇 가지가 무엇인지 알아보시기 바랍니다. 네츄럴 제품이 인기가 많은 현재의 트렌드는 진보적인 점주 분들에게 오히려 기회가 될 것입니다. 현재의 트렌드에 맞게 매장에 제품을 구비해 놓으신다면 고객들은 네츄럴 제품이 필요할 때 여러분의 매장을 가장 먼저 떠올릴 것입니다.


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MARKET PLACE

All Natural Hair Products

Natural products are here to stay, but the idea of what “natural” is and who it is for has changed throughout the years. The best hair care products for naturally curly shoppers aren’t always filled with only natural ingredients. And some products are all-natural but can be used by anyone, natural or relaxed. Here are our favorite products made of either natural ingredients or made for naturally curly customers.

Leave-In

There’s nothing better than a product that can do double duty. For the Bobos Remi Leave-In Conditioner, you can moisturize your natural curls or use it on your synthetic and human hair wigs as a refresher and detangler - for those days when you’d rather protect your natural hair and give it a break.

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OTC Beauty Magazine June 2019

CoWash

One of the many sins of natural hair care is to over-shampoo your hair. Shampoos that are riddled with sulfates and parabens can rip the moisture from every curl. That’s why a lot of naturalistas prefer a cowash. As I Am Coconut Cowash is a cult favorite, as it cleans the hair without stripping it of its natural oils.

Conditioner

Whether your hair is natural and color-treated or relaxed, there’s no avoiding the occasional damage. That’s where the Hask Keratin Protein Smoothing Conditioner comes in. Infused with hydrolyzed keratin, this conditioner help fight frizz and combat humidity. Plus, it’s free of sulfates, parabens, phthalates, gluten and alcohol.


Shampoo

Not everyone wants to cover their naturally gray hair. In fact, many celebrate it and wear it proudly. For those customers, the One ‘n Only Shiny Silver Ultra Conditioning Shampoo will come in handy. Not only does it imparts shine, but it also eliminates that pesky yellow hue in grey and white hair and tones down brassiness.

Curl Cream

If you’re using curl cream for your curls, there’s a chance that you’re reaching for it several times a week, maybe more! This can result in product buildup. To avoid this, we recommend the Taliah Waajid Curly Curl Cream - a non-greasy formula that shampoos out easily for buildup-free, defined and nourished curls.

Activator

Wash-n-gos have never been easier as they’ve been with the Cantu Moisturizing Curl Activator Cream. This product helps to enhance your natural curl pattern without the frizz, all while giving tons of volume and shine to curly tresses. Bouncy, frizz-free curls and coils have never been so easy to achieve.

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All Natural Hair Products

Coconut Conditioner

Achieving stunning curls is only a spritz away with the Jamaican Mango & Lime Pure Naturals Moisture Cococunt Leave-in Conditioner & Detangler. This light spray not only conditions and hydrates hair, but it also works as a great heat protectant for natural hair.

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Protein Treatment

If breakage is a major issue for your shoppers, they’ll love the DAX For Naturals Protein Treatment. Its formula is rich in nutrients for strengthening the hair and to reducing breakage. It’s natural oils, and emollients also make the hair shiny after use and soothe a dry scalp.

Defining Mousse

It’s easy to forget about the aspiring naturals, the ones who are transitioning and battling two different textures. The Beautiful Textures Curl Definer Mousse is a great product that helps transitioners achieve smooth roller and straw sets. This is a great technique to mask the difference between the two textures and to keep your hair healthy, as well.


©2018 Professional Products Division • 18LQ057279

derived from Moroccan Argan Trees

REPAIR. RENEW. REVIVE.

THE ONE AND ONLY CHOICE FOR STRONGER, HEALTHIER-LOOKING HAIR. www.one-n-only.com

onenonlyarganoil

@arganoilproduct

@onenonlyarganoil

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All Natural Hair Products

Moisturizing Mousse

Whether you’re looking for a strong hold for your curls or a conditioning product, the Condition 3-in-1 Moisturizing Mousse is the perfect selection. Perfect for natural, permed or color treated hair, this product gives tons old, gentle conditioning and the protection your shoppers crave.

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Curl Smoothie

When hair is acting rough or unruly, tame your tresses with SheaMoisture’s Coconut Hibiscus Curl Enhancing Smoothie. Enriched with the natural ingredients such as Neem Oil and Silk Protein, your hair will soak this product up, resulting in soft and supple curls.

Growth Oil

One of the biggest complaints natural girls have is waiting for their hair to grow. It’s a slow process for many, but with Wild Growth Hair Oil, the waiting game doesn’t have to be so long. This plant-based formula softens and conditions hair to make strands more manageable and less prone to breakage.


THE NEW COCONUT FAMILY!

@ICFantasia

Fantasiahaircare

Fantasia Industries Corporation • 201.261.7070 • www.fantasiahaircare.com • Made In USA

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How should you sell it? Scott Zangwill

This month’s selling focus is…

OTC Natural Products

First it was natural hair, now the industry has shifted its focus to all-natural beauty products. Shoppers are becoming increasingly concerned with what they put on and in their bodies. From “all natural oils” to “allnatural ingredients”, consumers are looking for key phrases that indicate a wholesome, healthy formula. Customers are smart about reading labels now and will be looking for the purest formulas for every product in their beauty regimen.

How can OTC retailers highlight their natural products and take advantage of this new wave in the industry? “Whether it’s oils, body creams and lotions, hair products such as shampoos, leave – in-conditioners or masks, the natural lines in the beauty supply stores have exploded. So much so that every manufacturer has some type of natural product lines now. Even the children’s lines are natural. These products are mineral oil free, paraben free, petroleum free, and sulfate free. Today, if you’re not relaxing your hair, you’re natural! The natural products available in beauty supply stores are healthy and nourishing for the scalp, skin and nails. Many of the ingredients include vitamin e, flaxseed, coconut, mango, argan, grapeseed, olive, almond, tea tree and avocado oils, and cocoa and shea kinds of butter. All of the ingredients help reverse dryness, breakage, and damage and help to restore, rejuvenate, and moisturize the desired areas Some of the newest natural products hitting the shelves are Coconut Crème by Africa’s Best, Curly and Coily by IC Fantasia, Dax for Naturals by Imperial Dax, Natural beeswax, vitamin E, and coconut oil by Softee and Palmers Natural Fusions, and Fair and Whites Natural soaps. A beauty supply store owner can take advantage of these Natural product lines to let the customer know that there is a huge selection to choose from, that will benefit their hair, skin, and nails at a reasonable price. You should also take 2 or 3 pieces of several lines and put them in the front on an end cap to highlight the fact that these are ”hot new items”. Look for these and many more new natural products and keep them stocked in your OTC beauty supply store.”

Scott Zangwill

Merchandise Brand Specialist Inc. www.merchandisebrandspecialist.com

If you have input you’d like to share regarding this question, send an e-mail to editor@otcbeautymagazine.com. Your response could be featured in the July issue! 20

OTC Beauty Magazine June 2019


W E N

!

From ApHogee

NEW! Shea-Pro

NEW! Curlific!

Leave-in Moisturizer

Hydrating Curl Serum

Provides Healing Moisture to Coarse Dry Hair

Hydrate and Light Hold for Waves, Curls, and Coils

Š 2019 KAB Brands LLC

...nothing works like ApHogee.

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어떻게 판매해야 하나? Scott Zangwill

이번 달 판매의 초점은… OTC 내추럴 제품 처음에는 내추럴 모발이었습니다. 이제 산업은 전부가 내추럴 뷰티 제품에 집중하고 있습니다. 몸에 바르고 먹는 것에 대해 구매자의 관심이 점점 더 증가하고 있습니다. “모든 천연 오일” 에서 부터 “모든 천연 성분” 에 이르기까지 소비자는 유익하고 건강에 좋은 성분이 첨가되었다는 것을 표시하는 주요 구문을 확인하고 있습니다. 고객은 제품의 라벨을 읽고 파악하며 자신의 미용을 위하여 가장 순수한 제품이 무엇인지 찾을 것 입니다.

OTC 소매 업체가 천연 제품을 어떻게 강조하고 미용업계에서 나타난 이 새로운 흐름을 어떻게 활용할 수 있을까요? “뷰티 용품점의 오일, 바디 크림과 로션, 샴푸, 리브인 컨디셔너와 같은 헤어 제품 또는 마스크 제품의 내추럴 제품 라인은 폭발적으로 증가했습니다. 모든 제조사가 지금은 여러 유형의 내추럴 제품 라인을 가지고 있으므로 제품은 넘쳐나고 있습니다. 심지어 아이들의 제품까지도 내추럴 제품 라인입니다. 이 제품들은 미네랄 오일, 파라벤, 석유, 황산염이 없습니다. 현재, 여러분의 모발에 릴렉서를 사용하지 않았다면, 당신은 내추럴 입니다. 뷰티 용품점에서 판매되는 내추럴 제품은 두피, 피부 및 손톱에 건강한 영양을 공급해주는 제품입니다. 이러한 성분에는 비타민 e, 아마씨, 코코넛, 망고, 아르간, 포도씨, 올리브, 아몬드, 차 나무 및 아보카도 오일과 코코아 버터의 시어버터입니다. 이러한 모든 성분들은 건조, 손상 및 갈라짐을 방지하고 원하는 부위를 복원, 재생 및 보습하는 데 도움을 줍니다. 판매가 가장 많이 되는 가장 최신의 내추럴품들은 Africa’s Best의 Coconut Crème, IC Fantasia의 Curly and Coily, Imperial Dax의 Dax for Naturals, Softee and Palmers Natural Fusions의 Natural beeswax, vitamin E, and coconut oil과 Fair and Whites Natural 비누입니다. 뷰티 용품점 소유자는 이러한 내추럴 제품 라인을 고객이 합리적인 가격으로 헤어, 스킨과 손톱에 도움이 되는 여러 제품중에서 선택할 수 있다는 것을 알려주어야 합니다. 또한 2~3 개의 여러 라인 제품을 양쪽 끝 진열대 앞으로 진열하여 ”인기있는 신상품”이라는 사실을 강조해야합니다. 이 제품과 더 많은 새로운 내추럴 제품을 찾아보고 OTC 판매하십시오.”

Scott Zangwill

대표이사 Merchandise Brand Specialist 법인. www.merchandisebrandspecialist.com

위와 관련하여 질문이 있으시다면 editor@otcbeautymagazine.com 으로 보내주십시오. 7월호에 여러분의 의견이 채택될 수도 있습니다! 22

OTC Beauty Magazine June 2019

뷰티 서플라이 스토어에서


NEW! TXTR. BY CANTU Pronounced texture, a salon inspired collection with a foundation in conditioning. TXTR. by Cantu is your go-to solution for waves, curls and coils. #MYCANTU | learn more @ www.cantubeauty.com OTC Beauty Magazine June 2019

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Knowledge to Know By Dr. Edward Tony Lloneau

What and Why is

Trichology 모발학의 정의와 중요한 이유 Trichology is the science and study of hair, scalp and whatever specialty is

모발학은 머리카락과 두피에 대해 전문적으로 연구하는 과학 학문입니다.

being considered. For example, the study could be for clinical, nutritional,

이 분야는 임상 연구와 영양학, 탈모 및 화학 혹은 열 모발학과 연관될

Alopecia, chemistry or thermal trichology. The term “TRI “means three.

수 있습니다. “TRI”라는 용어는 3을 의미합니다. “ology”라는 용어는

The term “ology” means the science and study of a specialty. In my case,

전문 과학 및 연구를 뜻합니다. 저는 미용과 관련된 화학과 열 분야의

the specialty is chemistry and thermal, as it relates to the practice of

전문가입니다.

cosmetology. Clinical Trichology deals with how certain medications can affect the hair through the bloodstream. For example, how chemotherapy treatments for cancer affect hair growth and breakage of the hair and the other hair and scalp maladies caused and treated by medications.

임상 모발학은 특정 의약품이 어떻게 혈액 순환을 통해 모발에 영향을 줄 수 있는지에 대해 연구합니다. 예를 들어 암 치료를 위한 화학 요법이 모발의 성장과 손상에 어떤 영향을 주는지, 그리고 모발 및 두피의 질병이 어떻게 약품에 의해 발생하고 치료될 수 있는지를 연구합니다.

Nutritional Trichology deals with how and why the food and vitamins affect

영양 모발학은 식품과 비타민이 어떻게 그리고 왜 모발에 영향을

the hair. It also delves into how certain food, drinks and medication intake

미치는지를 다룹니다. 또한 특정한 식품과 음료와 약품이 어떻게 인체의

can have adverse effects on relaxers, curly perms and permanent hair color,

pH 신진대사에 영향을 주어 릴렉서와 파마제와 영구 염색제에 해로운

by changing the pH metabolism of the body. This study addresses how to

영향을 주는지도 연구합니다. 그리고 영양분을 활용하여 모발과 두피와

use nutrition to enhance hair, scalp and body health, as well.

인체에 좋은 영향을 주는 방법을 연구합니다.

Alopecia Trichology deals with the cause and treatment of natural and abnormal hair loss. This is a highly specialized form of trichology because

탈모 모발학은 자연적인 혹은 비정상적인 모발 손상의 원인과 치료에

it is complex and can be difficult to pinpoint and may be different in men

대해 연구합니다. 이 분야는 복잡하고 원인을 정확하게 파악하기 어렵고

as opposed to women.

남녀 차이에 따라 다양한 증상이 나타나기 때문에 전문성이 매우 높은 분야입니다.

Thermal Trichology may not seem to belong in the category of Trichology, but it does deal with how heat treatments used in cosmetology work on the hair. Heating tools such as curling irons, pressing combs, flat irons, driers and heat treatments with heat caps and heat lamps for processing color,

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열 모발학은 모발학에 해당하지 않는 것처럼 느껴질 수 있지만 미용에서 활용하는 열이 모발에 어떻게 작용하는지를 연구하는 분야입니다. 컬링 아이언이나 프레싱 콤브, 플랫 아이언, 드라이기 와 같은 열을 활용하는


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deep penetrating conditioners and even hot water can make an impact on

기구와 열 캡이나 열 램프를 활용하여 열을 이용해 염색을 하거나

tresses.

컨디셔너 성분을 모발에 스며들게 하는 과정, 그리고 심지어 뜨거운 물이 모발에 주는 영향 등에 대해 연구합니다.

Chemistry Trichology has to do with how the chemicals in hair care products affect the hair to bring about the expected change such as ammonium thioglycolic for (cold wave) curl perms, and sodium hydroxide and calcium, lithium and other hydroxide ingredients (so-called No Lye relaxers) used in hair relaxers. Permanent hair color products and deep, penetrating conditioners work to treat and repair extreme hair damage. It also deals with how to recognize a problem and deal with it in relation to chemical services. Although Thermal Trichology does not generally involve hair-penetrating chemicals, it does explain how this service

화학 모발학은 헤어 케어 제품에 사용되는 화학 물질이 어떻게 모발에 원하는 변화를 가져오는지를 연구합니다. 예를 들어 파마(콜드 웨이브) 에 사용되는 암모늄 티오클리콜, 수산화나트륨과 칼슘, 헤어 릴렉싱에 사용되는 리튬과 그 외의 수산화 물질(노 라이 릴렉서로 불림)가 그런 물질에 해당합니다. 또한 영구 헤어 염색 제품과 모발에 스며드는 컨디셔너 제품이 어떻게 모발을 치료하고 심한 복구를 손상시킬 수 있는지도 연구합니다. 그리고 화학 물질 사용과 관련된 문제를 인지하고

changes the temporary appearance of hair.

해결하는 방법에 대해서도 연구합니다. 열 모발학만으로는 모발에

When students go to cosmetology school to learn this craft, they are taught

물질이 어떻게 모발의 외관을 변화시키는지를 설명할 수 있습니다.

스며드는 화학 물질에 대해 설명할 수 없지만 화학 모발학을 통해 화학

how to apply the products that bring about a change in the hair and what the result should be. However, they do not learn how the chemicals in the product interact with the hair to bring about the change. All they’re taught is what the result should be if everything goes well. In other words, they learn about the products the

이러한 분야를 공부하기 위해 미용 학교를 다니는 학생들은 모발에 변화를 주기 위해 제품을 사용하는 방법 및 결과에 대해 배우게 됩니다. 하지만 그러한 변화가 일어나기 위해 어떻게 화학 물질이 작용하는지에 대해서는 배우지 못합니다. 모든

과정이

문제없이

이루어진다는

same way they do when they learn

가정하에 어떤 결과가 나타나는 지만

how to operate an automobile. They

배우는

것입니다.

자동차를

비유로

know how to drive, stop and control

든다면

자동차를

움직이고

멈추고

the vehicle, but have no conception

제어하는

of the mechanical workings of that

움직이는 원리에 대해서는 전혀 배우지

vehicle. This is how cosmetologists

못하는 것과 같다고 할 수 있습니다.

are trained to enter the world of

미용사들은 이러한 교육 과정을 통해 미용

cosmetology.

법은

배우지만

자동차가

업계에 진출하게 됩니다.

There are four chemical services employed in cosmetology that penetrates the hair to bring about a change. They are the relaxer, curly perm, permanent hair color and deep penetrating conditioning

미용업계에서 모발에 변화를 주기 위해 사용하는 화학 요법 서비스에는 네 가지가 있습니다. 릴렉서와 파마와 영구 염색과 모발에 깊이 스며드는 컨디셔닝 성분을

treatments. Most cosmetologists are skilled at performing these services

활용한 요법이 이에 해당합니다. 대부분이 미용사들은 이러한 서비스를

but have little knowledge as to how they work to bring about the expected

실행하는 면에서는 전문가이지만 어떤 과정을 통해 그처럼 원하는

change. The reason that this is important is that if something should go

변화를 얻을 수 있는지에 대해서는 아는 지식이 별로 없습니다. 이러한

wrong, they are helpless to stop or control problems. They do not know

상황이 우려되는 이유는 문제가 발생하는 경우 그들이 그러한 문제를

what the interaction of the products is with the hair, other than what the

막고 제어할 수 있는 방법을 잘 모르고 있다는 것입니다. 그들은 모든

final results should be if everything went as expected.

조건이 예상대로 진행되는 경우를 제외하고는 제품이 모발에 어떻게 작용하는지를 모르기 때문에 최종 결과를 예측할 수 없게 됩니다.

Meet Dr. Edward Tony Lloneau

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.) and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Trichology as it relates to ethnic cosmetology. He has written several books on this subject and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. To obtain a copy of his book, “What the Text Books & State Boards Ignored in Regards to Ethnic Cosmetology,” contact Dr. Lloneau at liquidgoldbondng@aol.com or call 310-283-7118. Edward Tony Lloneau 박사는 National Beauty Culturist League (N.B.C.L.)에서 박사 학위를 받았으며 1985 년 워싱턴 D.C. 하워드 대학교에서 승인되었습니다. Lloneau는 학생 및 강사로 연구소에 참석했습니다. 그의 특수 연구 분야는 민족 미용학과 관련된 Trichology입니다. 그는이 주제에 대해 여러 권의 책을 저술했으며 민족 잡지와 학생들이 일상적으로 마주 치는 일부 함정과 전문적인 문제에 관심을 기울이는 무역 잡지의 많은 기사를 저술했습니다. 그의 책 “Ethnic Cosmetology에 대한 책에서 제외 된 책 및 주권위원회”의 사본을 얻으려면 Lloneau 박사에게 liquidgoldbondng@aol.com으로 연락하거나 전화 310-283-7118로 전화하십시오 28

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Business Tips By Kate Zabriskie

Avoiding Days of the Living Dead

Addressing Workplace Zombies and Promoting Engagement One Person at a Time

좋지 않은 기운이 퍼지는 것을 막아라 직장에서 발생하는 좋지 않은 기운이 퍼지지 않도록 조처하고 직원들을 격려하라 Zombies in the workplace are soul-sucking, money-draining, productivity-killing entities that chip away at an organization’s spirit and its engagement levels one convert at a time. These creatures often look like the rest of us, but deep down they’re cancerous beasts that can potentially drive a business to ruin. So what’s a manager to do? Recognize the problem, know its source, understand why action is essential, and then do the work required to create a zombie-free workplace.

Knowing Your Zombies Although zombies come in many varieties, most resemble one or more of the following: 1.

Negative zombies – Often the easiest to spot, they complain, moan, and express their dissatisfaction regularly. Some will use humor to disguise their disgust, but they are nevertheless contagious and a threat to the uninfected.

2.

Minimum-contributor zombies – They do the basics but nothing more. You will never see them looking for work or volunteering for projects. Furthermore, many act as if they are doing you a favor when you ask them to perform a task they get paid for doing.

3.

Status-quo zombies – These change-averse creatures dig in their heels and fight the future. They are happy with everything the way it is and take no initiative to implement new ideas. The most dangerous of this variety will even resort to sabotage if they feel threatened.

4.

Shortcut zombies – They find ways to cut corners and circumvent processes. Their choices frequently expose the organization to unneeded risk. Worse still, when these zombies are in charge of training others, they pass on bad habits and poor practices.

Identifying the Source To rid an organization of zombies, you must understand how you got them. Each zombie has a creation story. These are the most common: 1. 2. 32

The ready-made zombie story: People who were really zombies when someone interviewed them, and they got the job anyway. The we-did-it-here zombie story: Unlike the ready-made zombies, OTC Beauty Magazine June 2019

우리의 업무의 의욕을 저하시키고 이익을 떨어뜨리고 생산성을 떨어뜨리는 좀비 같은 존재가 있습니다. 그러한 사람들로 인해 회사의 사기는 서서히 떨어지고 업무의 수준도 저하됩니다. 이러한 현상이 우리 자신에게는 해당되지 않는다고 생각할 수는 있지만 사업에 치명적인 영향을 줄 수 있기 때문에 주의가 필요합니다. 경영인들은 어떻게 해야 합니까? 문제를 인정하고 원인을 파악하고 특정한 조처가 필요한 이유를 이해해야 합니다. 그러고 나서 좀비와도 같은 해로운 요인들을 제거하기 위한 조처가 필요합니다.

좀비를 파악하라 좀비 즉 사업의 장애 요인들은 대부분 다음의 유형에 해당됩니다: 1.

2.

3.

4.

부정적인 좀비 – 가장 흔한 유형으로서 불평과 불만을 자주 표출하는 사람들을 가리킵니다. 어떤 사람들은 유머를 사용해서 그러한 불만을 표출하지만 그렇다 해도 그러한 태도는 다른 사람들에게 전염될 위험이 있습니다. 일을 최소한으로 하려 하는 좀비 – 기본적인 일만 하고 그 이상은 하지 않습니다. 일을 찾아서 하거나 자원해서 하지 않습니다. 게다가 일을 하면 보상을 주겠다고 하면 환심을 사기 위해 일하는 시늉만 합니다. 현상 유지론자 좀비 – 이런 사람들은 변화를 싫어하고 안주하려고 하며 미래를 대비하지 않습니다. 현 상태를 유지하는 것을 좋아하며 자발적으로 새로운 아이디어를 실행하지 않습니다. 이러한 좀비의 가장 무서운 점은 현상 유지 상태가 위협받는 경우 공격적인 태도를 나타낸다는 것입니다. 손쉬운 방식을 선호하는 좀비 – 이들은 일을 간단한 방법으로 처리하려고 합니다. 이러한 태도 때문에 회사가 불필요하게 위험에 노출될 수 있습니다. 더욱 우려되는 점은 이러한 사람들이 다른 사람을 훈련시키는 역할을 할 때 그들의 좋지 않은 습관과 업무 방식이 그대로 다른 사람에게 전달된다는 것입니다.

원인을 파악하라 회사에서 좀비를 제거하기 위해서는 그들이 어떻게 침투하는지 알아야 합니다. 좀비와도 같은 사람들이 회사에 들어오는 일반적인 경로는 다음과 같습니다: 1.

처음부터 좀비인 사람: 처음부터 좀비와 같은 특성을 나타내는 사람을 여과 없이 면접을 보고 채용시킨다.

2.

입사하고 나서 좀비가 되는 사람: 처음의 경우와는 다르게 이러한 사람들의 경우는 회사에 들어오고 나서 좋지 않은 태도를 나타냅니다.


these zombies were created after they joined the organization. They were discouraged, taught to fear, or worse. 3.

4.

The retired-on-the-job zombie story: These zombies should be long retired, but because of a need to complete a certain number of years of employment before receiving some financial reward or other benefit, they’re still in the workplace and just going through the motions. The abandoned zombie: Abandoned zombies are employees who could perform well if they didn’t feel as if they were the only ones who cared. After struggling alone, these poor creatures eventually succumbed and now just try to survive.

낙담을 하고 두려움에 휩싸인 나머지 부정적인 태도를 갖게 됩니다. 3.

은퇴를 앞두고 있는 좀비: 오래 전에 은퇴해야 하지만 금전적인 보상이나 다른 이득 때문에 은퇴 전에 몇 년을 더 일해야 하는 사람을 가리킵니다. 직장에 머물러 있기는 하지만 시늉으로만 일할 뿐입니다.

4.

버려진 좀비: 이러한 직원들은 관심을 좀 더 받는다고 느꼈다면 더 훌륭하게 일할 수 있었을 것입니다. 하지만 그렇지 못하고 혼자서만 노력하다가 결국 상황에 굴복하게 되어 생존을 위해서만 노력하게 됩니다.

Making the Choice Before It’s Too Late

너무 늦기 전에 결단을 내리라

When left unchecked, zombies can take over a department, division, or even an entire organization with relative ease. For that reason, it is essential that organizations are focused and vigilant in their approach to zombie management.

확인 과정을 거치지 않는다면 좀비와도 같은 사람들이 부서와 심지어 전체 회사를 차지할 수 있습니다. 그렇기 때문에 그러한 부정적인 요인에 대처하기 위한 방안을 마련하는 것이 중요합니다.

Organizations that fail to take the problem seriously may find that it’s too late. To escape havoc when zombies gain a foothold, good employees will often leave for safer territory. Then, by the time management recognizes its predicament, a lot of talent has walked out the door, and what remains is not sufficient to do great work.

Taking Action Implementing an anti-zombie initiative is no easy task, but it can be done and done well if you take the process seriously and stay dedicated to invigorating your workforce.

Step One Be candid about your numbers. High turnover is a strong sign that there is a zombie problem. High absenteeism, poor output, and substandard financial performance are other clues. Think about what you would see if your organization were-zombie free and what numbers would be associated with that vision. Next, compare those statistics to the current reality and set some performance goals.

Step Two Once you understand your global numbers, you should measure employee engagement. You can run a formal survey with a company that specializes in engagement or create one on your own. As with step one, the goal here is to get a sense of what’s working, what isn’t, and the breadth of your zombie problem.

Step Three Next, ask yourself what are you seeing and hearing that you don’t want to see, and what are you not seeing and hearing that you do? After you know where the gaps are, think about solutions to address those shortcomings. If your zombies belong to the status-quo category, for example, consider putting in a process whereby everyone is tasked with finding two ways to improve his or her work processes or outputs. No matter what you choose, be sure you have the stamina to stick with the zombie-eradication tactics you implement. Fewer activities done well will beat a lot of mediocre ones every time.

Step Four Be prepared to let go of those you can’t save. Despite best efforts, some zombies simply can’t be cured. If you’ve done all you can, and they’re still the walking dead or worse, it’s time to say goodbye. If the termination process in your organization is cumbersome and lengthy, at a minimum, you must protect the uninfected and recently-cured staffers from the zombie holdouts.

Step Five Recognize success and coach for deficiencies. Saving zombies happens one employee at a time. People who are clear about expectations, receive proper training, get coaching when they miss the mark and feel appreciated when they get it right or go above and beyond, are highly unlikely to enter or venture back into zombie territory.

문제를 심각하게 받아들이지 않는다면 너무 늦게 됩니다. 좀비와 같은 사람들이 자리를 잡게 되면 훌륭한 직원들은 더 나은 직장을 찾아 떠날 것입니다. 그렇게 되면 경영인 측에서 문제의 심각성을 인지할 때쯤 되면 이미 재능 있는 인재들이 상당수 떠나고 없게 되어 훌륭하게 일할 인재가 부족하게 될 것입니다.

조처를 취하라 좀비를 제거하기 위해 조처를 취하는 것은 물론 쉽지 않은 일입니다. 하지만 문제를 심각하게 받아들이고 직장에 활기를 불어넣기 위해 최선을 다한다면 성공할 수 있습니다.

1단계 수치를 솔직하게 평가해 보십시오. 이직률이 높다는 것은 좀비 문제를 겪고 있다는 강력한 신호일 수 있습니다. 결근율이 높거나, 생산량이 저조하고, 실적이 수준 이하인 것도 비슷한 증상입니다. 좀비 같은 존재가 여러분의 직장에서 사라진다면 그러한 수치가 얼마나 달라질 것인지 생각해 보십시오. 그 다음으로 그러한 이상적인 수치와 현재 수치를 비교해 보고 달성 목표를 설정하십시오.

2단계 전 세계적인 수치를 확인하고 나서 여러분의 직원들 근무 실적을 확인해 보아야 합니다. 그 방면을 전문으로 하는 회사의 도움을 받거나 자체적으로 공식적인 조사를 실시할 수 있습니다. 1단계와 마찬가지로 이 단계의 목표 역시 효과 있는 방법이 무엇인지, 그리고 문제의 규모가 얼마나 되는지를 파악하는 것입니다.

3단계 그 다음으로 현재 실제로 보고 듣는 상황과 여러분이 현재 원하는 상황을 비교해 보십시오. 그 두 가지 상황이 얼마나 차이가 나는지를 파악한 후에 문제를 해결하려면 어떻게 해야 하는지 생각해 보십시오. 예를 들어 현상 유지를 원하는 사람들로 인해 문제를 겪고 있다면 모든 직원들이 자신의 업무 과정 혹은 결과를 개선할 수 있는 두 가지 방법을 모색해 보도록 하십시오. 어떤 방법을 선택하든 적합하지 않은 직원들을 없애기 위해 최선을 다하십시오. 전략을 제대로 이행하지 않으면서 좋은 결과를 기대할 수는 없습니다.

4단계 통제할 수 없는 상황은 포기하십시오. 최선의 노력을 기울이더라도 어떤 사람들은 개선하는 것이 불가능할 수 있습니다. 그런 사람들과는 작별하는 것이 좋습니다. 여러분 회사의 해고 절차가 까다롭고 복잡하다면, 단순하게 조정하여 아직 해로운 영향을 받지 않거나 최근에 나쁜 태도를 개선한 직원들이 더 이상 좀비와 같은 사람들로 인해 영향을 받지 않게 해야 합니다.

5단계 직원이 성공을 거두었다면 인정해 주고 부족한 점은 발전하도록 도와주십시오. 적절히 관리하지 않는다면 다시 좋지 않은 기운을 발전시킬 수 있습니다. 자신에게 기대하는 것이 무엇인지를 명확하게 이해하고, 적절한 훈련을 받으며, 부족한 점이 있을 때 지도를 받고, 최선을 다해 노력했을 때 인정을 받는다고 느끼는 직원들이 다시 나쁜 기운을 발전시킬 가능성은 매우 낮습니다. OTC Beauty Magazine June 2019

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Ask

• • • • • • • •

다음의 질문을 해 보십시오 Do managers “walk the talk” and model anti-zombie behavior?

Do employees understand how their work is connected to the organization’s goals? Can they explain that connection in a sentence or less?

Are employees held accountable for following established processes and procedures?

Does a strong zombie-screening interview process exist?

• • • • •

When good people leave, does someone conduct an exit interview to see if zombies are the reason for the departure?

Do managers confront negativity? Do managers encourage and reward initiative? Do they meet one-on-one with their direct reports on a regular basis?

The answers to those questions should serve as a starting point for encouraging engagement and avoiding everything from a small zombie outbreak to a full-blown apocalypse. You can never be too prepared.

경영인들은 “말한 대로 실천”하며 해로운 태도를 없애기 위한 계획을 세우는가? 직원들은 자신의 업무와 조직의 목표가 어떤 관련이 있는지 이해하고 있는가? 그러한 연관 관계를 한 문장 혹은 그보다 더 짧게 설명할 수 있는가? 단지 직원들이 기존의 과정과 절차를 따른 것이 문제의 이유인가? 경영인들은 부정적인 태도에 대처할 대책을 세우는가? 그들은 적극적인 태도를 장려하고 그에 대해 보상을 하는가? 정기적으로 직접 보고를 받고 일대일 미팅을 가지는가? 좀비와 같은 나쁜 태도가 자라고 있는지 관찰할 수 있는 면접 과정이 존재하는가? 좋은 인재가 떠나려고 할 경우 회사 내의 좀비들로 인한 것인지 확인하기 위한 면담을 실시하는가?

이러한 질문들에 답해 본다면 직원들이 더 훌륭하게 일할 수 있는 환경을 제공해 주고, 직장 내에 나쁜 태도가 전반적으로 퍼지는 일을 막을 수 있을 것입니다. 준비를 더욱 철저하게 할수록 좋습니다.

Meet Kate Zabriskie

Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team help businesses establish customer service strategies and train their people to live up to what’s promised. For more information, visit www.businesstrainingworks. com. 케이트 자브리스키는 메릴랜드에 소재하고 있는 재능 개발 회사인 비즈니스 트레이닝 웍스(Business Training Works) 주식회사의 회장입니다. 케이트와 그의 팀은 사업체에서 고객 서비스를 제공하는 전략과 직원들이 기대치에 도달하도록 훈련하는 방법을 알려 드리고 있습니다. 더 많은 정보를 알아보시려면 www.businesstrainingworks.com를 방문해 보세요.

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OTC Beauty Magazine June 2019


OTC Beauty Magazine June 2019

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Business Tips By Jennifer Powers

Harness Your Professional Power

Be a Victor, not a Victim 자신의 잠재력을 발휘하라

패자가 아니라 승자가 되십시오 Have you ever found yourself making statements like these:

이런 말을 스스로 해 보신 적이 있으십니까?

“I’m miserable at work because my boss is a jerk.”

“사장이 멍청해서 정말 일하기 싫어.”

“I’d work harder if they paid me more.”

“윗사람들이 봉급을 올려 준다면 더 열심히 일할 텐데.”

“I’d get more work done if my co-workers weren’t always interrupting

“동료들이 방해만 하지 않는다면 일을 더 많이 할 수 있을 거야.”

me.”

”더 훌륭한 리더가 있다면 더 많이 팔 수 있겠지.”

”I would get more sales if I had better leads.”

“경제 사정이 더 나았다면 지금처럼 재정 상태가 나쁘지는 않을 텐데.”

“If the economy were better I wouldn’t be in this financial mess.” 아마도 해 보셨을 것입니다. 당신도 사람이기 때문이지요. Surely you have. You’re human.

하지만 앞서 언급된 말을 할 때 자신이 처한 현실에 대해 다른 사람이나

But the truth is, when you make statements like these you are blaming

사물이나 상황을 탓하게 된다는 것은 부정할 수 없는 사실입니다.

other people, things, and circumstances for your reality being the way it

여러분 자신의 감정과 행동과 반응과 선택의 결과인 데도 다른 누군가나

is. You are holding everyone and everything else responsible for YOUR

무언가의 탓으로 돌리는 것입니다. 그렇게 한다면 안타깝지만 패자가

outcomes, feelings, actions, reactions, and choices. And when you do that

되는 것입니다.

you’re acting like…wait for it…a victim. Ouch.

그처럼 다른 무언가를 탓하는 태도를 갖는다면 당신이 지금 처한 상황에

If that wasn’t ugly enough when you choose to play the victim you’re

책임이 있는 다른 사람이나 무언가에게 주도권을 빼앗기게 됩니다. 누군가에 의해 그렇게 되는 것이 아니라 스스로 그렇게 하는 것입니다.

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OTC Beauty Magazine June 2019


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OTC Beauty Magazine June 2019

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literally GIVING YOUR POWER AWAY to the person or thing you

주도권은 중요한 것이기 때문에 빼앗겨서는 안 됩니다. 그런 식으로

hold responsible for your state of affairs. They don’t even ask for it. You

아무렇지도 않게 주도권을 내준다면 원하는 목표를 달성할 힘을 지니지

just GIVE. IT. AWAY. Your power is far too valuable to give it away. And

못하게 될 것입니다. 힘이 약하면 업무에도 문제가 생길 것입니다.

hopefully, it goes without saying that if you’re freely giving away your

하지만 이러한 사실도 아마 이미 알고 계실 것입니다. 그렇지 않나요?

power like that, you’ll find you have less and less on hand to help you reach

하지만 당신이 패자가 되지 않을 수 있는 방법이 있습니다. 어떤 선택을

your professional goals. Oh, and with less power, your performance will

하느냐에 따라 패자가 되는 결과를 피할 수 있습니다.

suffer too. But you know this, right? So, here’s something…You’re no victim. YOU are not a victim. Nope. Not you. You’re not a victim … unless of course, you choose to be.

매일 매일 매 순간에 우리는 패자가 아니라 승자가 되기로 선택할 수 있습니다. 다시 말해서, 주도권을 내주는 것이 아니라 가질 수 있는 선택을 할 수 있다는 것입니다.

That’s right. In every moment of every day, you can choose to either play

주도권을 가지고 싶으신가요? 훌륭한 선택을 하시기 바랍니다.

the victim or the victor. In

승자가 되고 주도권을 잡기

other words, you get to choose

위해서는

to give your power away or

책임을 지고자 하는 태도를

hold onto it. Bam.

가져야 합니다. 사실 당신

Want to hold onto it? Good

자신에게

choice.

책임이

있습니다.

우리는

여러분

In order to choose the victor

어느

어느

정도의

정도의 지금 자신의

상황에 대해 이야기하고

role and hold onto your

있는

power, you must be willing

상황에

to take some responsibility

스스로가

for things. After all, some

책임이 있다는 것을 깨닫게

responsibility must be yours.

되면 주도권을 쥐게 되며

It’s YOUR reality we’re talking

스스로가

것입니다.

어떤

처하든

여러분

어느

정도의

처한

상황을

about here. See, once you realize that you own a chunk of the responsibility

통제할 수 있게 됩니다. 따라서 승자가 되기 위해서는 다음의 세 가지

in any situation, you can then own your power and begin to realize the

면에 초점을 맞추어야 합니다:

control you have over the situation. So when you’re ready to be a victor, here are the three areas you’ll want to focus on:

감정 패자들은 다른 사람이나 사물이 자신의 감정을 좌우하게 합니다. 그들이

FEELINGS

자신이 겪는 비참함이나 슬픔, 분노와 같은 감정을 다른 사람의 탓으로

Victims hold other people and things responsible for the way they feel.

돌립니다. 이렇게 하면 자신감이 줄어들고 무기력해집니다. 예를 들어

They relish in the opportunity to blame their misery/sadness/anger/etc. on others. This keeps them small and powerless. For example, Steve, a long-time bank employee, does this whenever he blames his boss for his

오랜 동안 은행의 직원으로 일해 온 스티브는 직장에서 좌절감을 느낄 때마다 사장의 탓으로 돌립니다. 그는 사장이 자신에게 너무 많은 일을 시키지 않았더라면 더 행복하게 일할 수 있었을 거라고 말합니다.

frustrations at work. He says if his boss weren’t so demanding, he would

스티브가 승자가 되기 위해서는 자신의 감정에 책임을 지고 통제할

be happier at work.

필요가 있습니다. 물론 사장이 너무 많은 일을 시킬 수 있습니다. 하지만

For Steve to step into the victor role, he would have to take full responsibility and ownership for the way he feels. Sure, his boss may be demanding, and he can’t control that. But he can control how he chooses to feel about

그러한 상황은 스티브가 통제할 수가 없습니다. 그 대신 스스로가 사장에 대해 그리고 자신이 맡은 일에 대해 갖는 감정은 통제할 수 가 있습니다. 스티브는 다음과 같은 질문을 해 봄으로써 주도권을 되찾을 수 있습니다. “이런 상황에서 어떤 감정을 갖는 것이 바람직한가?”

his boss and his job. Steve could begin to take his power back by asking himself, “How do I deserve to feel?”

행동과 반응 ACTIONS/REACTIONS

패자들은 자신의 행동 및 반응이 현실에 어떤 영향을 미치는지를 깨닫지

Victims make no connection between their actions/reactions and their

영향을 주는지를 이해합니다.

reality. On the flip side, victors understand how their actions/reactions 38

OTC Beauty Magazine June 2019

못합니다. 그와는 반대로 승자들은 자신의 행동 및 반응이 현실에 어떤

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play a part in their reality.

않는 것에 실망감을 느낍니다. 하지만 이렇게 하는 것은 사실상 패자가

Karen, a department manager, chooses to play the victim when she gets

되기로 선택하는 것과 다름이 없습니다. 캐런은 그렇게 생각하면 항상

frustrated that her employees never come to her when there’s a problem. She says that she is always “in the dark.” This frustration obviously keeps her from performing her best. To step into the victor role, Karen could try to identify the connection between her actions/reactions and her employees’ reluctance to come to her when there’s trouble. Karen could ask herself,

“우울하다”고 말합니다. 그러한 감정을 가지고 있으면 일을 제대로 할 수가 없습니다. 캐런이 승자가 되기 위해서는 직원들이 자신에게 다가오는 것을 꺼리는 상황이 자신의 행동 및 반응과 어떤 연관이 있는지를 이해할 필요가 있습니다. 캐런은 이런 질문을 스스로 해 보아야 합니다. “직원들이 나에게 편안하게 다가오게 하려면 내가 어떻게 말하고 행동해야 할까?”

“What might I have said or done to make my staff feel uncomfortable coming to me?”

선택의 힘 패자들은 선택의 여지가 없다고 믿고 행동합니다. 스티브의 경우를 다시

POWER OF CHOICE

생각해 본다면, “일이 너무 많기 때문에” 스스로가 비참하다는 감정이

Victims believe and act as if they have no choice. Back to Steve. Again, he

든다면 스스로 패자가 되는 것입니다. 스티브는 자신이 선택을 잘 하기만

plays the victim when he says he is “stuck with this job” that makes him so

한다면 상황을 완전히 바꿀 수 있다는 것을 잊고 있는 것입니다. 승자는

miserable. Steve obviously forgets that he is a whole and resourceful being

선택의 힘을 인정하고 활용할 줄 압니다. 자신만의 감정에 휘둘리지

with this awesome superpower to choose. The difference here is that victors

않습니다. 그들은 적어도 두 가지 이상의 선택 방안이 있다는 것을 알고

recognize and exercise their power of choice. They don’t feel stuck. They

있습니다. 따라서 스티브가 더 이상 패자가 되지 않기 위해서는 이런

know that they always have at least two choices. So for Steve to step out

질문을 해 볼 필요가 있습니다. “나는 어떤 선택을 해야 할까?” 스스로

of the victim role, he could ask himself, “What choices do I have?” It’s not

주도권을 쥐고 현실을 통제하기 위해서는 선택의 힘을 인정하고 활용할

until Steve recognizes and exercises his power of choice that he can take his

줄 알아야 합니다.

power back and have more control over his reality.

따라서 이런 질문이 생깁니다. 여러분 자신의 상황이나 감정, 행동이나

So, all of this begs the question, who or what do you tend to blame for your

반응에 대해 당신은 누구 혹은 무엇의 탓으로 돌립니까? 여러분이

reality, feelings, actions or reactions? What choices are you not recognizing;

인지하지 못하고 실행하지 못한 선택에는 어떤 것들이 있습니까?

not making?

여러분의 삶에 대한 책임을 다른 사람이나 사물의 탓으로 돌릴 때 여러분

By holding everyone and everything else responsible for your life being the

스스로의 잠재력을 온전히 발휘할 수 없습니다. 자신을 작은 존재로

way it is, you are holding yourself back from reaching your full potential.

여기는 것입니다.

You’re staying small.

하지만 여러분은 작은 존재가 아닙니다.

And you are not small.

그러한 생각을 버리십시오.

Stop acting like you are.

힘을 되찾고 주위에서 일어나는 일들을 관찰하십시오. 여러분 자신이

Take your power back and watch what happens. Watch yourself bloom, grow, and thrive. Watch yourself be your best self. You deserve that. You are a victor and a very powerful one at that.

발전하고 성장하는 모습을 지켜보십시오. 스스로를 긍정적으로 바라보십시오. 여러분을 충분히 그럴 가치가 있는 존재입니다. 그렇게 할 때 당신은 승자가 되며 강한 능력을 지니게 됩니다. 선택하고 행동하여 승자가 되시기를 바랍니다.

Choose it. Own it. Be it.

Meet Jennifer Powers

Jennifer Powers, MCC is an international speaker, executive coach, author of the best-selling book “Oh, Shift!,” and host of the fun and binge-worthy “Oh, Shift!” podcast. Since founding her speaking practice, Jennifer has worked with hundreds of professionals and delivered powerful keynote addresses to over 250,000 people around the globe. For more information on bringing Jennifer Powers to your next event, please visit www.ohshift. com.

제니퍼 파워스를 만나 보세요 제니퍼 파워스, MCC는 세계적인 연사이며, 경영 코치이자, 베스트 셀러 책인 “Oh, Shift(오 쉬프트)!”의 저자이며 인기 팟케스트인 “Oh, Shift!”를 진행하고 있습니다. 제니퍼는 그러한 분야에서 일한 이후로 수백 명의 전문가들과 함께 일하며 전 세계의 25만 명이 넘는 사람들에게 연설을 하였습니다. 제니퍼 파워스에 대해 더 많은 정보를 알아보시려면 www.ohshift.com을 방문해 보시기 바랍니다.

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Business Tips By Jill J. Johnson, MBA

Understand the Impact of Your Profit Per Sale

Make Sure You’re Dedicating Your Resources to the Right Customers 판매당 거두는 수익이 주는 영향을 이해하라 여러분의 자원을 고객의 유형에 맞춰 올바르게 투자하십시오

Few enterprises truly understand the actual profits generated by the

개개인의 판매에 의해 실질적인 이익이 창출된다는 것을 이해하는

individual sales they make. Most metrics for sales effectiveness are

기업은 많지 않습니다. 판매의 효율성을 측정하기 위해서는 최대 매출

monitored by reviewing top-line revenue results. Yet the most critical determinant of on-going business viability is understanding what revenue actually drops to the bottom line after all costs have been taken

예상치를 점검해 볼 필요가 있습니다. 하지만 사업의 지속 가능성을 결정짓는 가장 중요한 요인은 소요되는 모든 비용을 고려했을 때의

into account. You must understand what profit is generated by sales to

최하 매출 예상치를 이해하는 것입니다. 이익은 각 고객을 대상으로

each of your clients. Then consider the benefits and vulnerabilities the

한 판매에 의해 창출된다는 점을 이해해야 합니다. 그러고 나서 그러한

cumulative impact these sales mean to your business. Knowing the

판매가 사업에 주는 이익과 손해 및 장기적인 영향을 고려해야 합니다.

breakdown of the profitability by the individual sales to your customers

고객에 대한 판매가 저조하여 전체 수익이 줄어든다면 여러분의 사업

can have a significant impact on your ability to achieve your business goals.

1. Understand the Impact of the Profit Per Sale There are many expenses that go into determining profitability for a company. The same is true for determining the profitability of a sale. Each sale has multiple components impacting its final profit. You

목표를 이루기가 어려워질 수 있습니다.

1. 판매당 이익이 미치는 영향을 이해하라 회사의 수익을 결정짓는 요인은 많습니다. 판매의 수익을 결정짓는 요인도 마찬가지입니다. 각각의 수많은 판매가 모여 최종 수익을 결정하게 됩니다. 홍보에 투자한 비용과 배달 비용을 포함한 판매제품의

should consider your total cost of goods sold, including investments in

총비용을 고려해야 합니다. 판매를 위해 직원이 투자한 시간과 관련된

promotion and delivery expenses. Factoring in the costs associated with

비용도 고려해야 합니다. 안타깝게도 마케팅 및 판매 전략 개발과

the staff time required to generate a sale is a must, too. Unfortunately, few

관련된 모든 비용을 고려하는 회사는 많지 않습니다. 여러분의 사업을

companies consider all these expenses when developing their marketing

성장시키기 위해 노력하고 있거나 재정적으로 어려움을 겪고 있다면 각

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OTC Beauty Magazine June 2019

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and sales strategies. Whether you are working on growing your business

직원들이 하는 판매로 거두는 실질적인 수익은 매우 중요한 요소라 할

or you are struggling financially, the impact of the true profits generated

수 있습니다.

by each individual sale takes on greater importance.

2. 고객을 세분화하여 이익을 점검하라 2. Review Your Customer Segments Revenue

고객을 세분화하여 분류하고 그에 맞는 타깃 마케팅 전략을 사용한다면

Using a target marketing approach to grouping your customers into

어떤 전략이 효과가 있는지 더욱 명확하게 이해할 수 있습니다.

similar client segments provides you with a more detailed understanding

효과적인 타깃 마케팅을 하려면 장기적인 고객이 되어 여러분의 기업에

of what is working and what is not. The key to effective target marketing is to focus your sales activities and expenditures toward those type of customers who can best be served by your enterprise, who will stay with

지속적으로 가장 큰 이익을 안겨 줄 유형의 고객에게 집중적으로 판매를 하고 비용을 투자하는 것이 중요합니다.

you over the long-term and who will generate solid profitability.

3. 개개인을 대상으로 한 판매로 거두는 수익을 평가하라 3. Evaluate Individual Sales Profitability There are two ways of looking at your sales profitability data. One is by the individual customers. The other is by combining customers using

여러분의 판매 수익 데이터를 확인하는 방법은 두 가지입니다. 한 가지는 각각의 고객을 확인하는 것이고 다른 한 가지 방법은 특정한 타깃 마케팅 도구를 사용하는 것입니다. 비슷한 성향을 가진 고객들을 분류한다면

some specific target marketing

데이터의

components. Grouping clients

더욱 쉬워질 것이고 그러한 주요

by

유형의 고객으로 인한 수익을

similar

characteristics

makes it easier to identify

동향을

파악하기가

평가하는 데에도 사용할 수 있을

trends in the data that you can

것입니다.

use to assess the profitability of each of these major segments.

고객을 여러 유형으로 분류하는 There are many options for

방법은 많습니다. 예를 들어

grouping your customers into

거주지나 개인의 성향, 연령,

segments. For example, you

가족 규모, 수입 수준 등을

could group them by where

기준으로 분류할 수 있습니다.

they live, personal attitudes, age, family size, income level,

만약 고객 그룹 A가 여러분의

etc.

회사를 위한 주요 고객층인 반면 실질적으로는 주로 고객 그룹 B 를 If Customer Segment A generates solid profits for you, but all of your

대상으로 마케팅 투자가 이루어지고 있다면, 어떤 조처를 해야 할지는

marketing efforts are being devoted to Customer Segment B who is barely

분명합니다. 그룹 A의 고객들을 이끌기 위해 마케팅 및 판매 활동을

break-even, the choice is obvious. You must retool your marketing and

조정해야 할 것입니다.

sales activity to attract more prospects from Customer Segment A.

4. 전략이 수익에 미치는 영향 4. The Impact of Strategy on Profits

사업의 방향과 특정 문제에 대한 취약점으로 인해 재정적으로 어떤

You must also consider the financial consequences of your business

결과를 겪었는지를 확인해 보아야 합니다. 이러한 점을 평가해 본다면

direction and your vulnerability to setbacks. This assessment allows you

더 나은 결정을 내리고 더욱 현실적인 전략을 세우는 데에 도움이 될

to make better business decisions and to set a more realistic strategic

것입니다. 타깃 마케팅을 통해 “적절한 방법” 혹은 전략을 선택하기

vision for your organization. “Finding a lane” or picking your niche

위해서는 그러한 전략을 이행하기 위해 필요한 비용을 제대로 이해하고

through target marketing must also incorporate a true understanding of the costs of reaching them, as well as their ability to add to your bottom line in a meaningful way.

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최소 매출 예상치보다 더 많은 수익을 거두기 위한 능력을 갖추어야 합니다.


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Final Thoughts

결론

Reviewing the trend information for each of your major customer

여러분의 판매 및 마케팅이 얼마나 성과를 서두고 있는지 평가하기

segments is a highly impactful approach to evaluating the effectiveness

위해서는 각각의 주요 고객 그룹과 관련된 최신 트렌드가 무엇인지를

of your sales and marketing efforts. It removes your emotions and

파악하는 것이 매우 중요합니다. 그렇게 하면 감정적이 되지 않고

relationships with your clients to allow you to be more detached in considering their impact on meeting your business objectives. They are

여러분의 사업 목표에 영향을 주는 요소가 무엇인지를 좀 더 객관적으로

no longer become just people you like, but a bigger grouping of customer

파악할 수 있게 됩니다. 고객들을 단지 좋은 사람으로 여기는 것이

segments who impact your future costs and business growth. If you are

아니라 여러분의 장래 수익과 사업 성장에 영향을 주는 사람들로 여기고

not attracting the kinds of customers generating the profitability to move

그룹별로 세분화할 필요가 있습니다. 기업이 발전할 수 있는 원동력을

your enterprise forward, it is time to reconsider all of your sales and

제공해 주는 유형의 고객들을 이끌지 못한다면 여러분의 모든 판매 및

marketing efforts.

마케팅 전략을 다시 생각해 보아야 합니다.

Meet Jill J. Johnson

Jill J. Johnson is the President and Founder of Johnson Consulting Services, a highly accomplished speaker, an award-winning management consultant, and author of the bestselling book Compounding Your Confidence. Jill helps her clients make critical business decisions and develop market-based strategic plans for turnarounds or growth. Her consulting work has impacted more than $4 billion worth of decisions. She has a proven track record of dealing with complex business issues and getting results. For more information on Jill J. Johnson, please visit www.jcs-usa.com. 질 J. 존슨은 존슨 컨설팅 서비스(Johnson Consulting Services)의 회장이자 설립자입니다. 질은 뛰어난 연사이자 수상 경력이 있는 경영 컨설턴트이자 베스트 셀러 책인 Compounding Your Confidence(자신감을 가지라)의 저자이기도 합니다. 질은 고객들이 사업상 중대한 결정을 내리고 장래의 성장에 대비하여 시장을 기반으로 하는 전략을 개발하도록 도움을 베풉니다. 질과 상담한 결과 40억 달러 상당의 수익을 올린 결정을 내리게 된 사례도 있습니다. 질은 까다로운 사업 문제를 다루고 해결한 경험이 풍부합니다. 질 J. 존슨에 대해 더 많은 정보를 알아보시려면 www.jcs-usa.com을 방문해 보시기 바랍니다.

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OTC Beauty Magazine June 2019


Real natural

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EYELASHES A full range of gorgeous, 100% human hair lashes that are quick and easy to apply.

dreamworldproducts.com DREAM WORLD, INC. 3505 N. KIMBALL AVENUE, CHICAGO, IL 60618 | TEL. 847-600-3020 FAX. 847-600-3025 TOLL FREE 800-535-6110 EXCLUSIVELY AT JINNY & DREAM WORLD, INC. 48

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Beauty Ambassador

Styling Tools

By Sara Rueda

Tending to Your Tresses To let your hair live its best life, it’s imperative

attention to what your hair responds to best.

Lower heat settings really come in handy for

to listen to what your hair needs. Especially

Nexgen Coconut Jojoba Serum is vitamin-rich

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in the warmer weather seasons when the

and helps to nourish and hydrate strands. And

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don’t forget, skin care includes the scalp. Make

technology and a powerful 1875-Watts to help

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it a point to include the scalp into your routine

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Remember to invest in your hair, because you Another hair care must: finding styling tools

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that are made for your hair type. Just like

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not all hair is the same, appliances are not

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one-size-fits-all. Finding tools with the right

provide a wide variety of quality styling tools

to test. Whether it’s repair or preventative,

features helps reduce the risk of potential

to help you achieve the most gorgeous results

adopting (and sticking to), a regimen is a

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and ever-changing trends. Be sure to check

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— a hair appliance basic, great for achieving

out all the first-rate styling tools and hair care

assessing your daily routine and identifying

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any questionable areas, for example, breakage

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with the features you need. The Professional

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1875-Watt Ionic Ultra-Lightweight Dryer with

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deep conditions, or daily leave-ins. Pay

and help reduce damage from over-styling.

Follow Gold ‘N Hot on Facebook and Instagram @goldnhotelite.

Gold ‘N Hot aims to support stylists and hair enthusiasts with professional products for every step of their process. We provide a wide variety of quality styling tools to help you achieve the most gorgeous results and ever-changing trends. Be sure to check out all the first-rate styling tools and hair care products we have to help you behind the chair and add to your collection today. Follow Gold ‘N Hot on Facebook and Instagram @goldnhotelite.

Meet Sara Rueda

Content Marketing Manager

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LOCKS IN MOISTURE FOR HEALTHY-LOOKING, SHINY, BEAUTIFUL HAIR

ULTRALIGHT

GENERATOR

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www.GoldNHotHair.com /goldnhotelite • ph. 888.738.1212 OTC Beauty Magazine June 2019

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Urban Call Briefs by Lafayette Jones

Mary Samuel

Owner of Freelance Promotional Agency and a veteran beauty industry sales manager

S. Henry Bundles Jr.

Dr. Jean Downie

Dick Gregory

President of Summit Industries, 1927-2019

Board Certified Dermatologist and Author

Activist and Entertainer

Mary Samuel

Owner: Freelance Promotional Agency Veteran Beauty Industry Sales Manager

Mary Samuel is known for her creative networking and strong community ties in her hometown of Birmingham, Alabama. As owner and proprietor of Freelance Promotional Agency, Samuel embraced her skills after being Mary Samuel affiliated and employed in the hair care Owner of Freelance Promotional industry for more than 35 years. She Agency and a veteran beauty has utilized her creative networking industry sales manager abilities to promote, uplift and provide educational tools to foster opportunities for thriving hair stylist throughout the Greater Birmingham Area. Samuel uses her craft to aid in the coordination of various showcases to enable the display of student success. One way that she has done so, is by initiating countless student specific competitions among local high school and college cosmetology programs. While the majority of Samuel’s experience and opportunities that afforded her international travel to London and Paris were gained during her tenure with Proline Corporation, Samuel was fortunate to engage with and represent other leading companies as well. Soft Sheen Products provided her first opportunity. As a pioneer in the hair care industry, this veteran sales representative has allowed her experience to foster strong community relationships and partnerships that have afforded opportunities in radio, print, and other product sales. As the sole representative of Freelance Promotional Agency, Samuel hosted live talk shows on local radio stations to help introduce and promote individuals and companies in the hair care industry. Freelance Promotional Agency remains available to assist companies in boosting sales in the Birmingham Area. Samuel’s mantra is “Beauty is our business, let’s make it a big business.” Company Affiliations: • Soft Sheen - Sales Representative, Birmingham, AL, 5 years • Proline Corporation - Sales Representative, State of Alabama 25 years • Ethnic Gold - Regional Sales Merchandise Manager, Southeast

• • • •

Region, 3 years (Under the leadership of her sister, Isabell Cottrell) Bronner Brothers - Promotional Affiliate, Event Promotions and Ticket Sales Representative, 25 years Raven Products - Regional Sales Representative, Southeast Region, 1 year Clear Essence - In-store Promotions Manager, South Alabama, 3 years WJLD 1400 - AM/FM Radio Station, Birmingham, 7 years

S. Henry Bundles Jr.

President of Summit Industries, 19272019 S. Henry Bundles Jr. graduated from Indiana University with a degree in journalism in 1948. He would go on to become a highly visionary and successful civic leader, businessman and entrepreneur for more than a half S. Henry Bundles Jr. century. Bundles has seen much success wherever President of Summit Industries, 1927-2019 he’s ventured, and his business vision has had a huge effect on minorities as well. In 1955, he moved his family to Indianapolis and worked briefly with the Madame C.J. Walker Manufacturing Company before becoming President of Summit Industries in 1957. Under his leadership, Summit Laboratories became one of the nation’s top developers and manufacturers of ethnic hair products. Bundles was the driving force in the founding of the Center for Leadership Development, an organization dedicated to the development of minority youth in Indianapolis. Today, it prepares more than 2,000 high school students annually for success in college and beyond. In 1999, he was inducted as a member of the Hall of Fame in the American Health and Beauty Aids Institute for his pioneering and visionary accomplishments in the industry. Among other roles, Bundles has served as the Indianapolis 500 Festival director for several years and was a board

The preceding article is the property of SMSi – Urban Call Marketing, Inc . - and may not be reproduced without written permission from the author. OTC Beauty Magazine June 2019

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Urban Call Briefs by Lafayette Jones

member of the Indianapolis Convention and Visitors Bureau also. Bundles was also a founding member of the IU Neal-Marshall Alumni Club, and he continues to be active with the group. Now retired, he continues to plan and implement training workshops and seminars to assist in minority business endeavors. He is the namesake of the center’s S. Henry Bundles Jr. Award for service to the Center for Leadership Development. He is married to A’Lelia Mae Perry Bundles, a descendant of Madame C.J. Walker, popularly credited as the first self-made Black millionaire in the United States. Their daughter, also named A’Lelia, is a journalist by trade and, in her book “On Her Own Ground,” told the fascinating history of their family.

Dr. Jean Downie

Board Certified Dermatologist and Author

Dr. Jean Downie

Board Certified Dermatologist and Author

Jeanine B. Downie, M.D. is board certified by the American Board of Dermatology and holds medical licenses in the states of New Jersey, New York and California. Downie is the director of her own practice, image Dermatology ® P.C. in Montclair, New Jersey.

Downie is a graduate of Tufts University, where she received her Bachelor of Science degree in Biology and Psychology. She received her Master of Arts degree in Biology from American University and her Doctor of Medicine from SUNY-Health Science Center at Brooklyn. Downie completed two years of Pediatric residency at New York Hospital-Cornell Medical Center. She then completed her Dermatology residency at Mount Sinai Medical Center in New York City and was also the Chief Resident. She is on staff at Mountainside and Overlook Hospitals and has published fifty-two scientific papers. Downie has been honored repeatedly by Castle Connolly as one of New York Metropolitan’s Top Doctors. Downie has professional affiliations and lectures on behalf of some of the most prestigious medical societies, including The American Society for Dermatologic Surgery, The American Academy of Dermatology, The Women’s Dermatologic Society and The Skin Cancer Foundation. She is frequently featured on “The Today Show,” “Good Morning America,” “The Early Show,” “World News Tonight,” “The View,” MSNBC, “The Dr. Oz Show,” “The Rachael Ray Show,” “The Wendy Williams Show,” “The Montel Williams Show,” “Conversation with David Cruz” on National Public Radio on WNYC, WRCK in Syracuse, “Comedy World” in Los Angeles, “The Gary Burbank Show” in Cincinnati, CNN radio, KAHJ-AM in California, KCMN-AM in Colorado, “The George 54

OTC Beauty Magazine June 2019

Kilpatrick Show” in Syracuse, the “Bev Smith Show” in Ohio, WABC Radio in Dallas, “The Martha Stewart Afternoon Living Show” and “The Satellite Sisters” (The Dolan Sisters) on Sirius Satellite radio and “The Frankie Boyer Show” in Boston and New York. Her newspaper credits include several features and quotes in The New York Times, USA Today, The LA Times, The Star Ledger, The Bergen Record and The Montclair Times, among others. Furthermore, she has been quoted in many magazines including In Style, O The Oprah Winfrey Magazine, Cosmopolitan, Essence, Prevention, Women’s Health, New Beauty, Seventeen, Natural Health, Marie Claire, Golf for Women, Child, Parenting, Teen Vogue, Fitness, Martha Stewart Living, Allure, Ladies Home Journal, Parents, Cargo, Las Vegas Life, Cosmo Girl, Evia, Family Circle, More, Glamour, Organic Style, Teen, Men’s Health, Bride, Self, Heart and Soul, Fitness, Lucky, Nia Online, Health, Real Simple, Elle, Ebony, Shop Smart, Shape, and Latina. She also has authored several book chapters including some medical textbooks and Bobbi Brown’s bestseller “Living Beauty: Bobbi Brown Beauty Evolution” and “Hair Rules” by Anthony Dickey. Her first book, “Beautiful Skin of Color,” is a comprehensive skin care guide for Asian, olive and dark skin and was released in 2004 by Harper Collins. Downie is a philanthropist and very involved with the United Negro College Fund, National Public Radio, The Southern Poverty Law Center, Dress for Success, The Junior League, Public Broadcasting Services, March of Dimes, All Stars, Cares Mentoring, The National Urban League, Foundation for Ethnic Understanding, Planned Parenthood, CASA (Court Appointed Special Advocates) and several other local charities.

Dick Gregory

Activist and Entertainer According to The History Makers, the world’s largest African-American videooral history collection, comedian and social activist Dick Gregory’s career spanned four decades. Gregory was born Richard Claxton Gregory on October 12, 1932, in St. Louis, Missouri. A Dick Gregory product of humble beginnings, Gregory relied on his exceptional running skills Activist and Entertainer at Sumner High School to earn him a track scholarship at Southern Illinois University Carbondale. While attending that university, Gregory set records as a half-mile and mile runner. Gregory’s college education was put on hold when he was drafted into the United States Army. It was in the army that Gregory first performed as a stand-up comedian, entering and winning several U.S. Army talent shows. After his military service ended, Gregory worked at the United States Post Office by day, and by night performed as a comedian in several small black nightclubs. In 1961, Gregory was hired by adult magazine mogul Hugh Hefner to work at the Chicago Playboy Club. Hefner was impressed by Gregory’s ability to


perform successfully for a white audience. Soon after, Gregory received national acclaim, and in 1964 released an autobiography entitled Nigger, which sold seven million copies. In the mid-1960s, Gregory became increasingly involved in the Civil Rights Movement and spoke out against the war in Vietnam and government policy. In 1967, he decided to run against Mayor Richard Daley in Chicago. Though unsuccessful, Gregory pursued higher political positions and ran for President of the United States in 1968 as a write-in candidate for the Freedom and Peace Party. Gregory was eventually defeated, but efforts landed him on the list of President Nixon’s political opponents; his experiences in the political arena inspired Gregory to write a book entitled, Write Me In. Throughout the 1980s, Gregory was principally known for his strong voice

in the health food industry. Seen as a nutrition guru, Gregory advocated diets consisting of raw fruits and vegetables. Gregory developed a beverage called the Bahamian Diet Nutrition Drink and advertised the product on television. In 2005, during the last stages of the trial of music icon Michael Jackson, Gregory was invited by Jackson’s father to advise him on his health. In 2004, Gregory was listed as No. 81 on Comedy Central’s list of the 100 Greatest Stand-Up Comedians of All Time. He also has his own star on the St. Louis Walk of Fame. Over the years, Dick Gregory has been a frequent visitor to Bronner Brothers annual Atlanta show and was a colleague of the late N.H. Bronner, Sr., founder of the Bronner Brother Beauty Show.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com. The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author. ClearIce-Aloe Ad.pdf

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Top FIVE

Natural Hair Care Products Natural hair products come a dime a dozen these days. There are hundreds of items to choose from, and new brands coming out every week. Which products should you invest in for your store? Here are five products that are selling well at Jinny Beauty Supply and are sure to fly off your store shelves.

1

Aunt Jackie’s Curl La La Curling Custard CH16915

Long-lasting curls and tons of shine are the selling features for Aunt Jackie’s Curl La La Curl Custard. This popular

seller is a cult favorite to natural customers for its efficacy and price point.

Highlights

• • •

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OTC Beauty Magazine June 2019

Enriched with Shea Butter and Olive Oil Defines curls and gets rid of frizz

Conditions the hair and imparts high shine


2

TGIN Honey Miracle Hair Mask TG00441

Dry, brittle hair is a thing of the past with the TGIN Honey Miracle Hair Mask. This mask helps lock in moisture,

improve shine and manageability and reduces breakage and shedding. Perfect for color treated, natural hair.

3

The Mane Choice Hair Solution Tropical Moringa Sweet Oil & Honey Endless Moisture Restorative Spray MANE718

Moisture retention is the name of the

game for this spray. With one spray, you can improve elasticity and definition, reduce frizz, and lock in moisture.

4

One ‘n Only Argan Oil Treatment AOIL8N

Argan oil is a fantastic oil for dry, damaged hair. That’s why

One ‘n Only Argan Oil Treatment is perfect for combatting those problems. It smooths the hair cuticle and results in conditioned, healthy hair.

5

Idelle Labs Original Infusium 23 Leave-In Conditioner INP08808

This is a customer and salon staple. This product infuses hair with a Pro-B5 vitamin formula for the ultimate hair penetration. The result:

improved manageability and healthier, detangled hair. Ideal for using after a chemical service to help seal the hair cuticle.

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L A C Q U

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OTC Beauty Magazine June 2019

EXCLUSIVE AT JINNY & DREAM WORLD, INC.


36 colors / each 9pcs

An ultra-matte, super-rich lipstick with the smooth feel of a hydrating lip treatment.

DREAM WORLD, INC. 3505 N. KIMBALL AVENUE, CHICAGO, IL 60618 | TEL. 847-600-3020 FAX. 847-600-3025 TOLL FREE 800-535-6110 EXCLUSIVELY AT JINNY & DREAM WORLD, INC.

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Show Coverage

The 22nd Annual World Natural Hair & Healthy Lifestyle Event Taliah Waajid, a pioneer of the natural hair movement, presented the annual World Natural Hair Healthy Lifestyle Event on Saturday, April 27th and Sunday, April 28th. Now in its 22nd year, the World Natural Healthy Hair Lifestyle Event is the world’s largest natural hair, beauty and health show of its kind. Featuring over 300 exhibitors in beauty and lifestyle and performances from the bestartists in hip-hop, R&B, Jazz, Soul, Gospel and Rock, the World Natural Hair Healthy Lifestyle Event is a celebration of black excellence designed to inspire and empower the community.

The JBS Hair team was ready and waiting to assist customers with their hair purchases.

Morrishane Collins of Strength of Nature was excited to be at the event.

Austin Rumsey of Revlon helped hundreds of booth visitors make their purchases. 60

OTC Beauty Magazine June 2019

Randy Lee of Luster Products worked alongside a colleague to greet attendees.


Every aisle was filled with visitors at the show.

Thousands of attendees flocked to the Georgia International Convention Center for the Natural Hair and Lifestyle event.

Hair educators were on site at the Creme of Nature booth to help attendees learn more about the brand’s products.

Shaherra Rolen and fellow M&M Products colleague posed for the camera at the show. Shulon Williams and Tiara Lee of Universal Beauty were dressed and ready to sell at the show.

Roc Cannon of Taliah Waajid was thrilled to be at the highlyattended natural hair show.

Real Housewives of Atlanta cast member Eva Marcille met with fans at the Urban Hydration booth.

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Feature Article

Beauty Mixology

5 Must-Have DIY Ingredients for Hair & Skin Sometimes, those off-the-shelf and over-the-counter beauty products just don’t cut it. When your shoppers’ hair needs a little pick-me-up, and their skin is feeling dry, why not reach for all-natural ingredients to infuse into your favorite beauty products? When mixing special ingredients with their tried-and-true products or creating their concoctions from scratch customers are participating in the popular do-it-yourself trend for their beauty needs. Here are five ingredients that are sure to inspire shoppers.

Coconut Oil Coconut oil is another popular kitchen ingredient that’s won a permanent place in our beauty routines. It’s also rich in fatty acids that are good for warding off signs of aging. But coconut oil is also antibacterial and antifungal, making it ideal for curing rashes and dermatitis.

How to use it For Skin: Coconut oil is a go-to for skin hydration. It can improve skin’s elasticity, and it absorbs quickly to leave you with glowing skin, not a greasy mess. Plus, it’s the answer to removing all traces of Friday night’s smokey eye. Apply it directly to your face, let it sit, and wipe away.

Avocado Oil Avocados aren’t just a trendy food; they’re also a staple in skin and hair

For Hair: Are you daunted

care routines. Avocado oil is full of healthy fats, which we need in our daily

by taming your mane?

regimen. Some may prefer organic oil that has been cold-pressed right

Deep conditioning with

from the fruit, but others are perfectly fine with an avocado-infused oil like

coconut oil is a great

the Doo Gro Infusion Styling Oil with Avocado.

way to restore moisture and softness. Try OKAY

How to use it For Hair: Avocado oil makes for a great leave-in conditioner thanks to vitamins B and E. Just a nickel-sized dollop in damp hair or your favorite product can restore moisture.

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OTC Beauty Magazine June 2019

Pure

Naturals

Pure

100% Coconut Oil to increase the efficacy of your favorite rinse-out conditioner.


Tea Tree Oil

For Hair: Argan oil may be color-treated hair’s best friend. It adds an

Tea tree oil is an essential oil derived from a medicinal plant that has long

extra layer of protection against the sun to prevent fading. Lightly run a

been used to treat a variety of skin irritations because it’s antimicrobial and antiseptic. And you may have heard of the use of tea tree oil to treat dry

few drops of Crème of Nature 100% Argan Oil through your strands after styling. It also does wonders to protect against heat styling.

scalp and dandruff - but it can do much more than that.

Jamaican Black Castor Oil Jamaican Black Castor Oil is extracted from the castor oil plant, but the most significant difference between this and castor oil is that Jamaican

How to use it

Black Castor Oil is less processed and purer. Because of that, it has more

For Skin: Tea tree oil is a

health and beauty benefits.

go-to acne treatment. It kills acne-causing bacteria, unclogs pores, and even alleviates

inflammation

and scarring. Tea tree oil isn’t drying to skin. It’s really nourishing and can give your skin that glow you’ve been missing.

How to use it For Skin: One of the most unique uses for Jamaican Black Castor Oil is thickening those lashes. Use a Q-Tip to swab over the lash line. The same trick can be used on eyebrows, too. Try Jamaican Mango & Lime Jamaican Black

For Hair: While you’re at it, treat your scalp to a little R&R. Tea tree oil

Castor

Oil.

cleans and conditions your locks while soothing dryness and unclogging hair follicles. Mix a product like Nature’s Spirit Tea Tree Oil with your favorite shampoo to keep dandruff at bay.

For Hair: While it’s great for all hair types, curly

Argan Oil

girls love how well it

This Moroccan oil is called liquid gold, and it’s easy to see why. It’s rich in

moisturizes and strengthens

fatty acids, vitamin A, vitamin E, and antioxidants - essential ingredients for lush hair and skin. Plus, it smells and feels absolutely divine. Who wouldn’t want to add this miracle worker to a daily beauty routine?

fragile curls. It can also help hair thicken and grow faster. This can be added into your conditioner of choice, or used on its own. If you suffer from hair fall, this might just be magic in a bottle.

How to use it For Skin: So long, wrinkles. Argan oil can help skin look

more

youthful

by

reducing

the

appearance of wrinkles by restoring elasticity and building collagen, leaving skin plumper and smoother. OTC Beauty Magazine June 2019

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Advertisement

CLIPPER TIPS Sponsored by Andis Co.

Father’s Day Grooming Gift Ideas by Kenny Duncan

With Father’s Day approaching, you’ll find that a lot of customers will be looking for the perfect gift for that special someone. Whether it’s for the man whose employer requires them to keep a clean shave or trimmed beard or the person behind the chair at a barbershop, this demand creates an opportunity for your salespeople to offer the perfect gift. Below are my top three Andis tool picks for facial grooming with best-selling features and tips that help your employees close the sale. Remember, the best gifts are those that meet your customer’s true needs. Top Pick #1 is the ProFoil® Lithium Plus Titanium Foil Shaver. This rechargeable shaver has specially designed independent gold titanium hypoallergenic foils that create razor-close shaves for irritation-free results. Powered by a lithium-ion battery, it delivers up to 80 minutes of run time on a single charge. Plus, it comes complete with a premium charging stand for safe storage, keeping it fully charged and ready for the next use. Top Pick #2 is for the man who doesn’t shave every day, yet when he does, he desires a razor-close shave that trimmers alone can’t achieve. The Superliner Trimmer with bonus shaver head attachment is perfect for this situation – it’s two tools in one. This trimmer works best for the man who has hair slightly longer than stubble. Start off with the trimmer blade to reduce the longer hairs to a short stubble, then switch to the shaver head attachment to eliminate the stubble; creating a smooth shave without razor burn. Another great benefit of using the Superliner is that you can outline or shape facial hair as needed. Top Pick #3 would be for the man who has really sensitive skin and can’t take a razor-close shave – the Slimline® Pro Li Trimmer. This trimmer is used by professionals and at-home users alike to shave and outline facial hair. The Slimline Pro Li is lightweight, yet powerful enough to cut through thick beard hair when shaving or outlining, plus you can get a variety of different cut lengths when paired with one of the included attachment combs. The lithium-ion battery provides up to two hours of run time, and you can charge it in an upright charging stand. Don’t forget – the perfect companion for all of the top tool picks above is Cool Care Plus®. This 5-in-1 blade care spray will help protect the customer’s tool investment. During this Father’s Day shopping season, I would suggest your store adopt one of these three ways to highlight the tools mentioned above:

1. 2. 3.

Move the tools to highly visible locations and add maintenance products next to them Create signage to highlight tools Brief the staff – making sure these gift ideas are part of their sales pitch

Anyone of my top three tool picks can solve the needs of your customers and will make great gifts. For more information about these tools, visit andis.com.

Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon— Main Attraction Unisex Salon— based in Philadelphia. He is the barber for several Grammy Awardwinning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company. 68

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JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.


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THERAPY TRENDS Natural Therapy Solutions by Elayne McClaine

Consumers are crying out for natural products that go beyond a key ingredient story. They want natural beauty systems that perform, protect and preserve. From baby care to senior care, natural beauty products are an emerging sector of the market. Consumers want treatments and therapies that offer solutions. They want therapies that resolve signs of aging and promote wellness, not products that merely gloss over cover up a concern. They are now seeking natural alternative solutions to address special needs on an intensive level. They want antiaging products that actually restructure. Natural brands are emerging and leading manufacturers are responding. Retailers from health foods stores to OTCs are recognizing the increased demand for old fashioned remedies that yield modern, “scientific” results. For instance, extracts that provide antimicrobial and anti-inflammatory stimulation for the scalp are defined are positioned to potentially promote hair regrowth. For skin care, there are cleansing milks and day creams that restructure and fortify the skin cells with penetrating lipids. All done the natural way. Many urban consumers are pursuing and paying for natural products that solve or resolve issues with skin sensitivities. Or they may simply require products that will not stimulate migraines or heighten allergic conditions It is important to recognize the unique product classifications, like stem cell and probiotic serums or an activated charcoal rinse. Consumers are looking to detox their skin and bodies against environmental pollutants such as exhaust fumes and cigarette smoke. Detoxing and probiotic concepts, which are typically internal remedies for cleansing and purifying, are being evidenced in everyday beauty products. Will consumers come into OTCs to repair age-damaged skin or to remove skin tags? Why not! Whatever the dermatologist, health food store or the internet can recommend, the OTC could have in stock. Every natural product purchase should be considered a therapeutic beauty solution. EM Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. 70

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Industry News

in-cosmetics Global celebrates diversity in beauty with a triumphant return to Paris Leading cosmetics and personal care ingredients show in-

Toiletry and Fragrance Industry) hosted a meeting in partnership

its doors when it made a return to its spiritual home in Paris and

world. The event shone a light on the most relevant aspects of

cosmetics Global welcomed more than 12,000 visitors through launched the inaugural Global Beauty Day this month.

Global Beauty Day The move aims to celebrate inclusivity and diversity in the beauty industry as changing consumer demands force R&D professionals and manufacturers to think outside the box. The show hosted three

with the Brazilian Embassy for 50 companies from around the Brazil’s law on access to biodiversity.

Of course, key to in-cosmetics Global 2019 was the opportunity

for R&D professionals to source the latest ingredients innovations and to glean insights from experts about the key trends influencing the industry both right now and in the months ahead.

special round-table discussions that brought together industry professionals for open discussions on Lifestyle Choices – such as vegan, halal, all-natural and environmentally-friendly; LGBTQ+

identity, exploring beyond the gender boundaries; and Skin Types & Colours. Each conversation explored the way consumer choices

are influencing the development of cosmetic products from the ingredients used to the marketing stories told.

Demand for beauty products continues to grow despite

economic instability. The global cosmetics market is expected to garner $429.8 billion by 2022, registering a CAGR of 4.3% during the forecast period 2016-2022, according to Allied

Market Research[1]. Mintel lists the key trends driving growth as

personalisation, digital, naturals, and marketing campaigns that draw on a brand’s “personality”.

A diverse mix of industry experts joined forces to discuss these impacting factors, from Jessica Blackler,

in-cosmetics Global offered the perfect

Founder and Managing Director of unisex

platform

beauty brand Jecca Blac; sustainable

to

inform

and

inspire

R&D

professionals around these trends with a

brand Beauty Kitchen; Rob Forgione

packed itinerary of must-attend sessions

and Denis Kovalyov, Co-founders of My.

and show areas.

Haircare, the cruelty-free, vegan haircare

range; and Chantal Amalric, Beauty Care Strategic Marketing Manager at SEPPIC –

Air Liquide Healthcare Specialty Ingredients. The trends in each of the three areas were brought to the discussion by media partners Mintel, Peclers Paris and GlobalData.

Taking the Indie Trail This year put the spotlight firmly on the pioneering indie brands that have become increasingly influential. This sector of the market saw a 659% increase in retail volume in 2017[2], illustrating

Following the success of Global Beauty Day, it will return on the

its popularity and importance.

second day of the show every year, to get under the skin of the

To help indie developers connect with suppliers willing to provide

thinking players.

year’s in-cosmetics produced the

topical issues of the moment with the industry’s leading, forward-

smaller ingredient quantities to suit production up to 100kg, this

Indie Trail Guide. The time-saving guide helped small brands Also on 3 April, ABIHPEC (Brazilian Association of the Cosmetic,

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OTC Beauty Magazine June 2019

navigate the show to forge important connections with relevant exhibitors.


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75


Industry News Continued in-cosmetics Mireia Perez Bauza, Communications Manager at Vytrus Biotech, said: “We were incredibly busy – non-stop! The Indie Trail is a brilliant concept and brought people to us to find out more.”

The Make-Up Bar New formulations were put through their paces, and visitors were

Discovery on the R&D Tours Aimed specifically at R&D professionals and led by leading

technical consultant and cosmetic chemist, Rouah Al-Wakeel,

the R&D Tours took in major show features such as the Innovation Zone and Sensory Bar. They were centered around three

able to experience the latest eye, skin, nail and lip formulations at

the Make-Up Bar, sponsored by BASF. Designed to help attendees discover the latest solutions, formulations and vibrant colours all

in one place, exhibitors included Interpolymer, Biesterfeld and Lubrizol showcased how the beauty industry continues to create new, functional ingredients and technologies.

specific topics: Protection, sponsored by IMCD; Healthy Ageing, sponsored by Mibelle Biochemistry Group; and Preservation, sponsored by Symrise. Each tour introduced formulators to select exhibitor stands relevant to the tour topic.

Formulation Lab The education programme included interactive sessions in the Formulation Lab, this year sponsored by Brenntag. It provides R&D

Innovation Zone Innovation is at the heart of the beauty industry, making the Innovation Zone one of the most popular and vibrant areas of the

professionals with a unique opportunity to learn the secrets behind

designing winning formulations and has deservedly become one of the most popular areas of the show for the invaluable practical experience it delivers.

show. This year, sponsored by Ashland, this interactive area gave

Sessions took place in a purpose-built laboratory, offering R&D

the opportunity – via the Formulation Displays – to put products

and practical insights into formulation training from the industry’s

exclusive insight into latest product developments and offered through their paces to explain their key properties and efficacy

to visitors. Additionally, the beauty and personal care team from Mintel hosted live demonstrations, offering visitors the chance to interact and test innovative finished products.

Sustainability Corner With sustainability ranking so high in consumer thinking – and

likewise feeding into R&D – the Sustainability Corner, sponsored by Cargill, featured 20 pods containing sustainable ingredients, or supply chain projects, that have had a positive effect on the

professionals a rare and hands-on experience to learn invaluable

leading experts. Some of the key suppliers that took sessions at

the Formulation Lab over the three days included Evonik, BASF, DSM and Sensient.

Heidi Christensen, R&D Lab Technician at Riemann, said: “I

thoroughly enjoyed the session I attended and learned a lot about new ingredients, new formulations and which ways to mix.

It was a very educational experience, with everything very clearly

explained and very well organised. I am thinking about how to incorporate some of my learnings into my business.”

environment.

The interactive space focused on the industry’s progress on this important issue and offered attendees the chance to understand how businesses are changing their procedures to reduce their environmental impact, hear expert insights from leading brands and debate major issues surrounding the topic.

Toshihiko Shimoda, Technology Scout, R&D at Bieresdorf, said:

“Sustainability is the most important part of the cosmetics industry and so I was a big fan of the Sustainability Corner. I liked

the layout and concept as a whole. It is great that in-cosmetics is addressing the issue of sustainability so clearly.” 76

OTC Beauty Magazine June 2019

Rising to the Challenge One of the standout events over the three days was the Formulation Challenge, sponsored by Lonza, which saw four

cosmetic and contract manufacturers go head-to-head in a race

to create a cosmetics or personal care product from a box of mystery ingredients in just 90 minutes.

The aim this year, set by official in-cosmetics Global technical

advisor Lorna Radford, was to create a shelf-ready sleeping product backed by a credible marketing story.

C

M

Y

CM

MY

CY

CMY

K


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OTC Beauty Magazine June 2019

77


Industry News Continued in-cosmetics The Nuxe team walked away with the trophy after creating a trio of night treatments for scalp and hair. The set of Active Scalp Night Treatments were created for normal, greasy and dry scalps aimed

at millennial consumers. Alexandra Mignot, Formulation Project

Leader JR, said: “It is really exciting to win and all down to great teamwork. The last 30 minutes were a little stressful as we raced to complete our formulations and we can’t wait to take our trophy back to our company!”

Also competing were Alpol Cosmetique, Hormeta and defending champion Natur’Alps, with Hormeta coming in as runner up with

a Y.O.G.A Dreaming Therapy Elixir skincare treatment designed to balance sleep and happiness.

data and market analysis. Presentations included ‘Personal care ingredients: blurring the boundary between food and beauty’, delivered by Ioannis Efthymiopoulos, Ingredients Analyst at Euromonitor International

and ‘Teenage personal care – the gender agenda’ by Samuel Farmer, owner of the eponymous company. His talk addressed the changing ways in which young people identify with sexuality

and gender as a way to define themselves and how the personal care industry can develop a trusted, meaningful relationship with adolescents. For the first time, smart badging enabled visitors to

download the presentations of interest, facilitating the sharing of information.

More from the education programme

Feeding the senses

As always, the show’s highly-acclaimed education programme

This year, the Fragrance Zone took visitors on a journey of new

care professionals to get an exclusive insight into current

and distributors of extracts and ingredients presented their

provided a valuable opportunity for all cosmetics and personal

and coming trends, as well as latest new developments and technologies. Industry experts shared research and insights on a range of subjects, including regulatory changes and new product development.

The free-to-attend programme included Technical Seminars and Marketing Trends presentations, Workshops and Live Demonstrations.

Running across the first two days of the show, the paid-for workshops addressed some of the most important challenges

currently faced by personal care professionals. Experts speakers included those from Ecovia Intelligence, presenting

‘Developing certified green cosmetics’. The session covered the key formulation issues when opting for popular ethical labelling schemes, including organic, natural and vegan. Additionally, Dr Theresa M. Callaghan from Callaghan Consulting International hosted ‘Developing EU compliant claims – objectives and updates’. It was divided into four parts to provide attendees with

an understanding of the EU cosmetics claims legislation pertinent to 2019 frameworks.

Across all three days were free-to-attend Marketing Trends

sessions, hosted by leading research companies, consultancies and brands, presenting insights into the newest industry trends,

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OTC Beauty Magazine June 2019

scents and fragrance trends. Key fragrance houses, producers

products and gave attendees expert advice on latest fragrance innovations and developments.

The Sensory Bar offered an interactive area where visitors could

try formulations - testing the feel, smell and taste of the products. Other no less inspirational and important show features included

the Testing and Regulation Zone and the Country Pavilions. The latter allowed visitors to discover country-specific ingredients and source niche suppliers from places such as Tunisia, Peru and South Korea.

Exhibition Manager Roziani Zulkifli said: “It was fantastic to return

to Paris this year and to welcome so many industry visitors. The cosmetics industry is going through a period of unprecedented

change as numerous factors influence how it develops – from

embracing diversity in all its forms, to implementing sustainable practices and understanding consumer demand for ever-more effective products.

“in-cosmetics Global 2019 had it all and we’re delighted with

the response we’ve received this year from show exhibitors and visitors alike.”

The show will run from 31 March to 2 April in Barcelona next year.


OTC Beauty Magazine June 2019

79


Industry News

L’Oréal Transforms the At-Home Hair Color Experience with Launch of Color&Co: a New Direct-to-Consumer Brand Specializing in Personalized Hair Color, Powered by Professional Colorists

Leveraging L’Oréal’s 100-year expertise, and advanced technology, Color&Co delivers endless shade customization and guidance from expert colorists around the U.S. The Color&Co experience is affordable, highly personalized, and features live professional consultations on-demand NEW YORK, May 8, 2019 /PRNewswire/ -- Launching today,

knew that up to 70% of at-home color users don’t know exactly

Color&Co is the future of at-home hair color, and a new brand

what hair color works for them and worry about unpredictable

from L’Oréal, the global beauty leader with a century-long history

color results. We wanted to fix that problem. We drew upon

of hair color innovation. Through a truly personalized experience,

L’Oréal’s scientific heritage and its history in the salon business

Color&Co clients are able to achieve exceptional at-home color

to deliver an exceptional at-home color experience guided by

results, supported by on-demand colorist consultation and expert

expert stylists. With stunning results, Color&Co brings true

advice. With a unique combination of advanced technology and

personalization straight to your door.” With a personalized formula specially mixed for each individual client, Color&Co promises exceptional color and near limitless possibilities.

The Color&Co Experience. How it works:

• Step 1: Get a personalized consultation from the comfort of your own home. The Color&Co experience begins with a visit to its website, where you can receive a live video consultation from an independent, licensed professional colorist, who will talk to you about your hair type and color goals. This in-depth human expertise, Color&Co represents an entirely new affordable

analysis allows colorists to understand each client’s unique

offering to serve the $1.4 billion at-home hair color market.*

hair qualities, including length, texture, and overall health.

“We saw an opportunity to reinvent the at-home hair color experience,” says Color&Co General Manager Olivier Blayac. “We

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OTC Beauty Magazine June 2019

Clients who prefer to forego the live experience can achieve personalized results by responding to a highly accurate questionnaire.


OTC Beauty Magazine June 2019

81


Industry News Continued L’Oréal • Step 2: Co-create your own personalized hair color.

Research & Innovation Division. “Hair color results depend on a

Color&Co analyzes your unique hair profile and desired

variety of factors, so it was important to develop highly accurate

results, then selects the base color and adjusts depth & tone

new technology that could deliver unprecedented at-home

to create a unique custom blend. Once your personalized

shade precision. For the first-time, we are able to offer an almost

color is determined, the details can be kept on file for easy

endless variety of color options for at-home application.”

re-ordering; a subscription is also available.

Color&Co enlisted top professional stylists to

from

comprise

around its

expert

Collective—licensed who

are

the

country Color&Co

salon

colorists

for

real-time

available

video consultation with clients. This community

provides

independent

stylists with a flexible opportunity to supplement their incomes and reach new clients across the U.S. The Color&Co Collective is growing and welcomes interested hair professionals to join. “I’m in the salon four days a week, so I take consultations either in between clients or on my days off,” says Kari

• Step 3: Receive your unique Colorbox direct to your door. Within days, your personalized Color&Co Colorbox arrives with a custom-blended formula and personalized

Jefferson, a member of the Color&Co Collective from Houston, Texas. “The program is super flexible and has offered me the financial freedom that I need.”

application instructions. From the formulation to the

Color&Co’s Single-Process and Premium Colorboxes start at

personal label, each ColorBox is designed just for you. The

$19.90 with the option to sign up for a recurring subscription

results speak for themselves: long-lasting, vibrant color,

service via the Color&Co website. To receive a Color&Co

and nourished, shiny, soft hair.

consultation or learn more about the Color&Co Collective, visit

“Beauty consumers are asking us for increasingly personalized

colorandco.com or follow on Instagram or Twitter.

experiences, and we saw a real opportunity to innovate in

*According to Nielsen’s 2018 report on the women’s home hair

this cornerstone of our business,” says Guive Balooch, Vice

color market

President of L’Oréal’s Technology Incubator, an arm of L’Oréal’s

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OTC Beauty Magazine June 2019


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83


Industry News Carol’s Daughter Introduces “True To Your Roots,” A Celebration of the Power of Mother-Daughter Relationships Carol’s Daughter Launches Emotional National Campaign Honoring Family Ties Just in Time for Mother’s Day NEW YORK, May 8, 2019 /PRNewswire/ -- Carol’s Daughter

message about beauty on to my daughter as our family’s tradition,

campaign, dedicated to the deep-rooted bond between mothers

place, anything and everything else is possible.”

is proud to announce the launch of its “True To Your Roots” and daughters and embracing the power of family tradition.

I will have done my job. With that foundational self-confidence in

Inspired by its own brand heritage, the latest campaign from

Featuring a real mother and daughter at launch, the authentic,

mother-daughter connection, and how each inform the lifelong

power of multi-generational families.

Carol’s Daughter heralds female empowerment, dedication to the relationship with hair passed from one generation to the next.

Women of color and their hair are inextricably linked, especially when it comes to families. For Founder Lisa Price, her mother was the driving force that encouraged her not only to

embrace her natural curls, but to ultimately create Carol’s Daughter. The connection they shared remains at the core of the Carol’s Daughter

brand today. Born out of a

celebration of the various

hair types, cultures, and maternal

relationships

that exist globally, Carol’s Daughter

shares

each

family’s hair tradition, no

matter what that may look like.

“When I think of the phrase ‘True To Your Roots’ – I think of things you learn from your mother, that she learned from her mother –

and the things they teach you about being true to who you are,”

said Lisa Price. “My mother taught me to fall in love with my hair and the person I see in the mirror, flaws and all. If I can pass that 84

OTC Beauty Magazine June 2019

family-centric campaign will evolve to also capture the emotional

“Being able to cast and shoot actual families is something that I’ve thought about doing with the brand for such a long time, and I’m incredibly proud to see that beauty come to fruition,” Price shared.

The Carol’s Daughter “True To Your Roots” campaign will

highlight some of the brand’s

most coveted product lines, launching with the Coco Crème Collection, which is

designed to provide intense moisture and softness to extremely dry hair; the Black

Vanilla Collection, designed for dry and brittle hair; and the Hair Milk Collection, designed for naturally curly hair that is nourished and soft to the touch.

Join Carol’s Daughter in reflecting on what staying “True To Your Roots” means to you by following @CarolsDaughter on Instagram and YouTube, and by visiting CarolsDaughter.com.


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85


Industry News Just For Me Curl Peace Takes Over Curlkit Kids Box Just For Me Curl Peace Is Taking Over Curlkit’s May 2019 Kids Box

NEW YORK, May 9, 2019 /PRNewswire/ -- This month, Curlkit

Seed - promise to “transform shrinkage-prone hair into luxurious,

has collaborated with Just For Me, and the top hair care brand

elongated curls.”

is exclusively taking over Curlkit’s May 2019 Kids Box. This joint venture is featured under the Mommy & Me Promotion which highlights the CurlKit’s Best of the Best subscription box and the Curl Peace Kids Box.The new Curl Peace Collection, main

The products in the collection are chemical free with no parabens, sulfates or animal testing and offer top quality ingredients to promote healthy and great-looking hair.

ingredients includes Flaxseed, Avocado, and Black Castor Oil.

Curlkit members will receive Curl Peace Nourishing Hair & Scalp

Just For Me is known for its commitment to natural and healthy

Butter, Curl Peace 5-IN-1 Wonder Spray, Curl Peace Defining Curls

products. Created just for kids, the Curl Peace Collection is an

Coil Cream. Curl Peace Braiding & Twisting Grip Glaze and Curl

extension of that commitment.

Peace Smoothing Ponytail & Edge Control.

Just For Me released the new Curl Peace Collection to help give

The Just For Me Curl Peace Takeover CurlKit Kids box is available

length and volume to healthy afros and curly-coily hair, which are

Exclusively this month as a 1-time purchase (No Subscription

more prone to shrinkage. The revolutionary products in this line

Required). For more information on CurlKit and to purchase your

combine effective, powerful and soothing natural essential oils

CurlKit Kids Box visit: https://shop.curlkit.com/ and for details

and ingredients such as Avocado and Black Castor Oil, and Flax

about on Just For Me Curl Peace visit www.justformehair.com

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OTC Beauty Magazine June 2019


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87


BIR Bits REP RAP Delta Industries, producer of spray bottles since 1962, has appointed Gerry Udell, Inc. as its professional beauty rep for the Northeast. According to Gerry Udell, Delta is one of the

that bridges the gap between trigger sprays and

and packaging products in the United States.

offers a continuous spray feature. Gerry adds,

largest manufacturers of spraying, dispensing “Delta Industries is based in Philadelphia, which

offers an added advantage to our customers, as they can receive their orders in a prompt manner,”

says Gerry Udell. Delta recently introduced the Gerry Udell

Mist Spray bottle, which is an ultrafine mister

aerosols. It comes in a range of fun designs and

“Delta offers a very easy program for private label bottles to help distributors promote their exclusive brands.” For more information about Delta’s products and programs, contact Gerry Udell, Inc. at 973-338-3100 and v

NEWS New York City is banning discrimination based on hair, reports The New York Times. New guidelines give legal recourse to individuals who have been harassed, punished, threatened, demoted or fired because of the texture or style of their hair. The New York City Commission on Human Rights specifically

hair style at work, school or in public spaces will be considered

untreated hairstyles such as locs, cornrows, twists, braids, Bantu

to $250,000 and there is no cap on damages. It can also force

asserts the right of people to have “natural hair, treated or

knots, fades, Afros and/or the right to keep hair in an uncut or untrimmed state.” The targeting of people based on their hair or

racial discrimination. The commission can levy penalties up internal policy changes and rehirings. Visit nytimes.com

P&G Ventures, the startup studio within Procter & Gamble, unveiled Opté Precision Skincare System (Opté). After years of development and over 40 patents, Opté has

Opté’s proprietary technology allows it to treat only the small

technology and skin care in one device. Opté scans, detects

resulting in a natural, flawless look that makeup and professional

combined the best of optics, proprietary algorithms, printing and corrects hyperpigmentation with precision application to

reveal the natural beauty of skin. Most women need treatment

only on approximately 10% of their skin, but traditional spot coverage options provide imprecise, broad-stroke coverage.

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OTC Beauty Magazine June 2019

areas that need correction without covering the skin that doesn’t, treatments are unable to achieve. Opté includes a Precision Wand and Precision Serum that work together to provide immediate coverage and long-term benefits. Visit opteskin.com/.


SHOW CALENDAR JUNE / JULY

WHEN

WHAT

WHERE

CONTACT

June 2-3

Keune Blonde Out

Chicago, IL

keuneeducation.com

June 2-3

Keune Creative Design

Atlanta, GA

keuneeducation.com

June 2-6

ECRM/EPPS Skin, Bath, Cosmetics, Natural

Location Pending

ecrm.marketgate.com

June 3-6

ECRM/EPPS Hair Care & Multicultural Hair

TBA

ecrm.marketgate.com

June 4-5

WWD Beauty Summit

New York, NY

https://fairchildlive.com

June 4-5

Nat’l Assoc. of Wholesalers-Distributors Billion-Dollar CIO and CFO Roundtables

Chicago, IL

naw.org

June 8-10

Hair Expo Australia

Sydney, Australia

hairexpoaustralia.com

June 9-10

BarberCon powered by BarberShopConnect

Maspeth, NY

lee@barbershopconnect.com, barbershopconnect.com

June 9-12

ECRM/EPPS Latin America Health & Beauty

Fort Lauderdale, FL

ecrm.marketgate.com

June 12-14

Cosmoprof India Mumbai

Mumbai, India

cosmoprof.com

June 15-17

International Beauty Show (IBS) Las Vegas

Las Vegas, NV

ibslasvegas.com

June 15-17

Cut and Color Collaboration

Atlanta, GA

keuneeducation.com

June 23-25

Asian Beauty & Personal Care EPPS

Location Pending

ecrm.marketgate.com

June 24-26

V’s Barbershop’s 20th National Summit

Phoenix, AZ

vbarbershop.com

June 26-28

In-Cosmetics Korea

Seoul, Korea korea.

in-cosmetics.com

July TBA

Beauty Supply Store Opening/Owners Conf.

Atlanta, GA

beautysupplyconference.com

July 14-15

The Razor’d Edge ECRU NY Academy,

Fair Lawn, NJ

https://www.ecrunewyork.com/classes

July 14-15

Cinderella Hair Extensions: 6 Methods

Orlando, FL

www.cinderellahair.com

July 14-17

ECRM/EPPS Sun Care

Scottsdale, AZ

ecrm.marketgate.com

July 15-17

ECRM/EPPS Personal Care, Grooming, Travel

Scottsdale, AZ

ecrm.marketgate.com

July 22-24

ECRM/EPPS Consumer Technology

Chicago, IL

ecrm.marketgate.com

July 25-28

Am. Academy of Dermatology Summer Meeting

New York, NY

aad.org

July 28-29

Keune 1922 By J.M. Keune

Atlanta, GA

keuneeducation.com

July 28-29

Keune ColorFSTR

Atlanta, GA

keuneeducation.com

July 28 PBA

Business Forum

Las Vegas,

NV probeauty.org

July 28-30

Cosmoprof North America

Las Vegas, NV

cosmoprofnorthamerica.com

July

OTC Beauty Magazine June 2019

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OTC Beauty Magazine June 2019


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Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

New Jersey

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-844-358-8967

1-800-535-6110

1-713-343-5636

1-866-616-3200

1-844-544-5200

1-877-644-0167

1-855-261-3015

CHICAGO

HOUSTON

DALLAS

LOS ANGELES

1-800-925-4669

MIAMI

NEW YORK

ST. LOUIS

Signature

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4.You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. S. NO RETURNS will be accepted on coupon purchases. *Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

New Jersey

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-844-358-8967

1-800-535-6110

1-713-343-5636

1-866-616-3200

1-844-544-5200

1-877-644-0167

1-855-261-3015

CHICAGO

HOUSTON

DALLAS

LOS ANGELES

1-800-925-4669

MIAMI

NEW YORK

ST. LOUIS

Signature

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4.You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. S. NO RETURNS will be accepted on coupon purchases. *Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

New Jersey

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-844-358-8967

1-800-535-6110

1-713-343-5636

1-866-616-3200

1-844-544-5200

1-877-644-0167

1-855-261-3015

CHICAGO

HOUSTON

DALLAS

LOS ANGELES

1-800-925-4669

MIAMI

NEW YORK

ST. LOUIS

Signature

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4.You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. S. NO RETURNS will be accepted on coupon purchases. *Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

New Jersey

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-844-358-8967

1-800-535-6110

1-713-343-5636

1-866-616-3200

1-844-544-5200

1-877-644-0167

1-855-261-3015

CHICAGO DALLAS

1-800-925-4669

92

HOUSTON

LOS ANGELES

MIAMI

NEW YORK

OTC Beauty Magazine June 2019

ST. LOUIS

Signature

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4.You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. S. NO RETURNS will be accepted on coupon purchases. *Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.


Ad Index AFAM Concept ................................................................................7, 51

Jimy USA................................................................................................ 87

American International Industries.................Inside Front Cover

J. Strickland........................................................................................104

Ampro...................................................................................................... 29

KAB Brands........................................................................................... 45

As I Am.................................................................................................... 89

Liquid Gold Bonding ........................................................................111

Brock Beauty........................................................................................ 15

L’Oreal Technique............................................................................... 31

Cococare................................................................................................ 17

M&M Products ..................................................................................... 39

Conair.........................................................................................................3

Queen Helene ............................................................................... 38, 40

Coty .................................................................................................. 23, 43

R&R Corp......................................................................................... 24-25

DevaCurl ................................................................................................ 11

Roux Laboratories.................................................. 101, Back Cover

E.T. Browne ............................................................................................ 59

Softsheen-Carson.............................................................................. 61

Ecoco ........................................................................ 63, Cover, Poster

Sundal Brands...................................................................................... 47

Fantasia ................................................................................................. 21

Sunny Isle............................................................................................... 63

Helen of Troy ........................................................................................ 53

Taliah Waajid ......................................................................................... 33

House of Cheatham .......................................................................... 35

Universal Beauty ................................................................................. 49

Innovative Beauty............................................................................... 41

Vogue Internatoinal ........................................................................... 85

Inspired Beauty Brands........................................................................5

Xtreme Beauty International.....8-9, 18-19, Inside Back Cover

www.afamconcept.com

www.aiibeauty.com

www.amprogel.com

www.asiamnaturally.com

www.hairfinity.com

www.cocoacare.com

www.conair.com

www.coty.com

www.devacurl.com

www.palmers.com

www.ecocoinc.com

www.fantasiahaircare.com

www.helenoftroy.com

www.houseofcheatham.com

www.godefroybeauty.com

www.inspiredbeauty.com

www.jimyusa.com

www.jstrickland.net

www.aphogee.com

www.liquidgoldbonding.com

www.loreal.com

www.mmproducts.com

www.queenhelene.com

www.onnaturalusa.com

www.cremeofnature.com

www.softsheencarson.com

www.sheamoisture.com

www.jamaicanblackcastoroilcom

www.taliahwaajid.com

www.universalbeauty.com

www.ogxbeauty.com

www.okaypurenaturals.com

JBS Hair.................................................................................................. 34 www.jbshair.com

OTC Beauty Magazine June 2019

93


Reader Feedback Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

What are the most popular natural hair care products in your store? 여러분의 매장에서 가장 인기 있는 네츄럴 헤어 케어 제품은 무엇인가요?

How do you display your natural oils? 네츄럴 오일 제품은 어떻게 전시하십니까?

What types of natural products are important to your customers (i.e. elongation products, curl creams, hydrators, etc.)?

네츄럴 제품 중 고객들이 가장 중요하게 생각하는 제품의 종류는 무엇인가요(예를 들어, 발모제품, 컬 크림, 탈수제 등)?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (​상호명) ___________________________________ State (주) ___________________________________________ 94

OTC Beauty Magazine June 2019

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com


OTC Beauty Magazine June 2019

95


Product Spotlight

Argan Oil Bond Mender Treatment

Reduce Damage and Breakage for Stronger and Longer Hair

The PLEX Bond-Mender Pre-Treatment is the first step to

healthier hair. This pre-treatment is formulated with strength building active ingredients to help revitalize and maintain healthier hair bonds.

PRODUCT BENEFITS

• • • •

Penetrates the internal structure of the hair to reinforce it from inside out Helps fill in fragile hair strands

Maintains hair in between chemical processing

Perfect for strengthening color treated, relaxed, transitioning and natural hair types

HOW TO USE

Apply a generous amount to dry or wet hair and thoroughly saturate. Leave on for 10

minutes and rinse off. Follow up with the Crème of Nature Argan Oil Restoring Shampoo and Conditioner. Use weekly to prep the hair for strength building regimen.

96

OTC Beauty Magazine June 2019


New

OTC Beauty Magazine June 2019

97


NEW! WITH

for Natural Hair

New! Lottabody Milk & Honey treats dry, rough strands and helps restore moisture for healthy-looking curls!

#wholesomeandsweet lottabody.com Š 2019 Beautyge Brands USA, Inc. All rights reserved. 98

OTC Beauty Magazine June 2019

Call your distributor and order today!

Profile for OTC Beauty Magazine

OTC Beauty Magazine, June 2019  

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The mag...

OTC Beauty Magazine, June 2019  

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The mag...