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January 2017 | $6.00

The New Year Issue

Amazing Aloe Vera Expert Advice

Start 2017

Clean and Organized TAKE ADVANTAGE OF HOLIDAY SPENDING OTC Beauty Magazine January 2017

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OTC Beauty Magazine January 2017


OTC Beauty Magazine January 2017

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OTC Beauty Magazine January 2017


OTC Beauty Magazine January 2017

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January 2017

c ont en t s

Th e N ew Ye a r I s s ue

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Editorial Letter With Open Arms

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환영 합니다

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Expert Advice

A Fresh Start to 2017

18 Marketplace Pack Your Bags

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How Should You Sell It?

Winter Skincare

어떻게 판매해야 하나? 이달의 초점은… 겨울철 스킨케어입니다.

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Notes From the Natural Nation

Ways OTCs Can Take Advantage of Holiday Spending

by Will Williams In the past OTC was known for bargain, but today it seems that things have changed. This author expresses that he would like to see a chain of stores—multiple locations— get the jump on holiday spending, and a crowd standing at the Beauty Supply like happens in front of popular bigbox stores. Let’s “hype up” the holiday season.

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Finished Product

Aloe Vera Juice for Radiant Skin

by Samy Sweet Aloe Vera is a medicinal plant that can naturally heal and safeguard the body. It can be consumed as a juice, applied externally, and even as a beauty enhancer. Learn all about this multi-use good here!

Getting the Edge on 2017 with Great Natural Styles

Clipper Tips

Andis® Cutter Blades and Quality Fades

Therapy Trends

Ushering in the New Beauty Regimen!

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Tonsorial Times

ON THE COVER

Resolutions

72 Newsworthy Industry News 78 95 Coupons Show Calendar | Ad Index 100 Reader Feedback 102 Product Spotlight 104 For Dry, Dull or Brittle Hair 6

Feature Article

OTC Beauty Magazine January 2017

From ringing in the New Year, all the way through Valentine’s Day, your customers can feel confident that their hair is fabulous with Lottabody’s new Sleek Me Blowout Lotion. They can easily take their hair from frizzy or curly to silkystraight in just minutes, and the resulting straight style lasts up to 7 days! Learn more on page 59. www.lottabody.com


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Manufacturer Profile The Mane Choice

The beauty business is so much more than makeup or styling tools, and The Mane Choice embodies that. They formulate products that fuse beauty, health and science together, and partner that with excellent customer service to create one dynamic company. OTC Beauty Magazine was fortunate enough to speak with Courtney Adeleye, Founder and CEO, to learn more about this fairly new business. 뷰티 비즈니스는 메이크업이나 스타일링 도구가 다가 아니라는 것을, The Mane Choice 는 잘 보여주고 있습니다. 이는 아름다움, 건강, 과학을 함께 융화하여 상품을 만들어내며, 우수한 고객 서비스를 가미한, 역동적인 회사입니다. 운이 좋게도, OTC 뷰티 매거진은 CEO이자 창업자인 Courtney Adeleye와 이 새로운 비즈니스에 대해 이야기를 나눴습니다.

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Knowledge To Know

Healthy Sleeping Facts

by Diane Ong Getting sufficient sleep every day is one of the most significant things we can do for our wellbeing and health. Healthy sleeping makes us feel better, energetic, and alert; that can help us to do and focus on our daily tasks. This is a great reminder as we begin this new year and get to work on our New Year’s resolutions.

건강한 수면에 대한 펙트들 매일 충분한 수면을 취하는 것은 웰빙과 건강을 위해서 가장 중요한 것 중 하나 입니다. 건강한 수면을 취하면 기분이 좋아지고 에너지가 넘쳐흐르며 정신을 맑게 해주어 일을 할 때 집중력을 향상시킬 수 있습니다. 이 글은 새해를 맞아 여러분들에게 많은 도움을 줄 것입니다.

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The History and Future of the Press and Curl

Market

by Dr. Edward Tony Lloneau Today the Press and Curl market is in large part ignored, but it doesn’t have to be that way. Read on to learn about the history of the procedure, the commercialization of the styling tools used, and learn what consumers this beauty process appeals to. It can hold great potential for your Cosmetologist customers.

프레스와 컬 시장의 역사와 미래 현재 프레스와 컬 시장은 외면 받고 있는데, 더 이상 그럴 필요가 없다. 이 기사를 통해 스타일링 도구의 역사도 알아보고, 소비자들이 어떤것들을 섭렵했는지도 알아보도록 하자. 이는 미래의 손님들에게도 도움이 될 것이다.

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Business Tips

Good Profits versus Bad Profits

by Dr. Kevin Coughlin Is there really such a thing as bad profits? Certainly! Bad profits are those that are earned at the expense of customer relationships. It’s vital that as a storeowner you maximize your good profits while eliminating the bad. This information can be especially helpful as you head into this fresh new year. 좋은 이익 vs 나쁜 이익 과연 나쁜 이익이라는 것이 존재할까? 당연히 있습니다! 나쁜 이익이라는 것은, 소비자와의 관계를 헤치고 얻은 이익입니다. 매우 중요히 다뤄야 할 문제입니다.

Using a B.O.L.D. Approach to Succeed in an

Unpredictable Business World

by Jill Johnson Our economic, political and social environment is exceptionally volatile, uncertain, complex and ambiguous. It has become increasingly difficult to develop strategies for success when every time you turn around there is another challenge that threatens your enterprise survival. However, there is a four-point method that can focus your strategic mindset on gaining the insight and critical skills you need to thrive in business. B.O.L.D 방법으로 미지의 사업 세계에서 성공하는 길 우리의 경제, 정치 그리고 사회 분위기는 어느 때 보다도 불안하고 불안정하고 복잡하고 애매모호하다. 기업이 살아남는 것을 방해하는 요소들이 성공을 위한 전략 개발을 점점 더 어렵게 만든다. 하지만, 이를 극복하는 4가지 포인트가 있는데, 이를 통해 일에 더 집중할 수 있게 될 것이고, 비즈니스를 성공시키는데도 커다란 역할을 할 것이다.

Beauty Ambassador

Styling Tools Beauty Ambassador Article Brand New Year with the Same Old Hair?


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CEO:

Ann Jhin

Editor:

Haley McNeal editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Editor:

Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Art Director:

Sam Choi support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Carla Alexander Dr. Kevin Coughlin Jill Johnson Dr. Edward Tony Lloneau Diane Ong Sammy Sweet Sonja Watford-Mair Will Williams Emma Young

Columnists:

Kenny Duncan Elayne McClaine Dwayne Thompson

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store

owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving

products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 10

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EDITORIAL LETTER WITH OPEN ARMS The New Year is here! Just like a newly ordered pair of high heels that has just arrived in the mail, I cannot wait to break it in. Those shoes have the potential to take me many spectacular places throughout the coming months, and they can lead to grand things. Similarly this new year holds tremendous potential, both in our personal lives and in our businesses. To usher in this fresh start, we here at OTC Beauty Magazine have included a handful of new products, tips for attractively cleaning your store, facts on why adequate sleep is important, and other helpful business tips in this issue. We feel that the information found within these covers will get you in the perfect mindset to head into this first quarter confidently and boldy. We also included the latest industry news so you are well-informed. As the last piece of confetti falls to the floor and the last chorus of “Auld Lang Syne” (the New Year’s Eve song) is sung, I welcome in the New Year and all the greatness it holds with open arms. I ask that you join me, and be sure to keep OTC by your side as we journey through 2017. We plan to continue bringing you the best beauty business insight and expert advice you can find, and we look forward to serving you this month and all year long. Wishing you all the best!

환영합니다 Editor, hmcneal@otcbeautymagazine.com

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OTC Beauty Magazine January 2017

새해가 밝았습니다! 마치 새로 주문해 따끈따끈하게 갓 도착한 신발 한 상자처럼, 어서 빨리 풀러 보고 싶은 그런 설레는 마음이 담긴 새로운 해가 밝았습니다. 그 신발들은 앞으로 수개월에 걸쳐 여러분에게 아름다운 장소를 데려갈 잠재력을 가지고 있습니다. 또한 엄청난 일들로도 진행될 수 있지요. 마찬가지로, 새로운 올 한해도 여러분의 개인적인 삶과 동시에 사업 내에서도 엄청난 잠재력을 갖고 있습니다. 이 새로운 시작을 안내해 드리기 위해, 저희 OTC 뷰티 매거진은 몇 개의 신제품과 매력적으로 상점을 정리할 수 있는 팁을 담았습니다. 또한 왜 적절한 수면이 중요하며, 또 다른 유용한 비즈니스 팁은 무엇이 있는지 담아보았습니다. 매거진 표지에서 찾은 정보를 가지고 이번 첫 번째 분기에 확신을 갖고 맡은바 업무를 다할 수 있을 거라고 생각됩니다. 또한 여러분이 알아야 할 최신 업계 동향관련 뉴스도 담아보았습니다. 파티의 마지막 종이조각이 바닥 위에 떨어지고, “Auld Lang Syne” (새해 전야 노래)를 부른 후, 두 팔을 활짝 벌려 새해를 맞이합니다. 2017년 새해에도 OTC는 늘 여러분 곁에 있겠습니다. 저희는 계속해서 최고의 뷰티 비즈니스 통찰력과 여러분께 드릴 전문가의 조언을 기획하고 이번 달 뿐만 아니라 일년 내내 여러분께 다가갈 수 있길 기대하고 있습니다. 새해에도 좋은 일만 가득하길 바랍니다!


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Expert Advice By Sonja Watford-Mair

A Fresh Start to 2017 Start the New Year off with a Clean, Tidy, and Well Organized Store t ts? rprin finge doors and windows free of front Customers may assume that if the the of rest the is so then , dirty doors are les, store. Glass windows, doors/door hand and , daily ned clea and mirrors should be ng should be a part of the opening and closi ess. busin a of ine rout

Front Doors/Windows – Are the fron

Floors – Dirty floors can be viewed as a big hazard for customers. The overall safety of your customers should always be a top priority. You should want to eliminate any chance of a lawsuit as the result of a fall due to spills or buildup on the floors. Carp eted floors should be vacuumed and sham pooed periodically to maintain freshness.

Store cleanliness and appearance plays an important role in where consumers will shop. Is your retail establishment in need of a makeover for the New Year? Research studies have found that many consumers said they would stop visiting a store that was not as clean as they would like, and others have said they would only visit those types of stores to pick up a few items that they could not find anywhere else. Cleanliness is an important part of the “consumer’s shopping experience.” It dictates the consumer’s willingness to shop at a given retailer, and also influences the frequency and length of time spent in the store. First impressions are made the moment customers walk through the doors, and sometimes even before that. An untidy business can make shoppers feel uneasy. When people are uneasy, they are more apt to leave the store quicker. Clean, well-organized stores can generate bigger profits...for when customers are enjoying the “experience” they spend more time browsing and exposed to more products, which can lead to more likely purchases. Here are some common areas that are often overlooked, but should be paid special attention to:

Shelving and Displays – Make a special effort to rotate stock and pull expired merchandise off the shelves. When a customer sees product that is dirty, old and out of date, they naturally assume that you are selling other products in the store that are below standard. Old products usually only sit and sit on the shelves, with no possibility of being purchased. Clean shelves periodically of spills and residue build up.

can We ess. busin your eive perc le peop how affect ls smel that ing all like entering a room or build nt easa unpl to blind nose me great! Don’t beco candles odors that linger in your store. Burn ut the ugho or disperse air fresheners thro . nice ling store to keep it smel

Scent in the Air – How your store smells

st time

la When was the Parking Lot – rvey of the su ok to d an d pe you actually stop of your business?

in front parking lot area rking lot trash in the pa d an r te not, an Pick up lit or store. Believe it omers leading into your st cu ur yo is noticed by ce an tr en an cle un ion it to may never ment even though they an and neat, store front is cle you. When your notice. people will take

Declutt

er and Organize – Get rid of unnecessary clutter at the cash regi sters, and special service areas within the store. Clean counter tops and displays freq uently, and always have cleaning supplies avai lable to take care of spills and accidents.

Keeping your business clean and organized is very important—perhaps more important than one may realize. Start 2017 off with a clean and tidy store! Make sure your business is ready to embrace these simple opportunities to win over new customers and maintain existing ones.

Meet by Sonja Watford-Mair

Sonja Watford-Mair’s career has a collage of over 30 years in the Health & Beauty and Retail Industry. Her expertise and background ranges from fashion retail, cosmetics, hair and skin care. Sonja, a dedicated professional in the industry, currently works for Manufacturer Representative – Briggs Market Masters, Inc. in Atlanta, GA as Merchandising Manager and Key Account Sales.

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M A R K E T PLACE

Pack Your Bags New beginnings call for new adventures. We’re sure that this New Year will be full of all kinds of exciting trips, and we want to keep you and your customers armed with the beauty products needed to get there in style.

Dynamic ‘Do Duo

Two fantastic hairdo products sold together…what could be

better? Conair now offers a One ‘N Only Moisturize & Style duo,

combining the 2-in-1 Beauty Balm Styler with the Oil Treatment

together as a pair. The 2-in-1 Beauty Balm Styler allows women

with all hair types to moisturize and style with just one pump. The nourishing gel and styling cream combo provides the perfect

amount of hold and shine. The Oil Treatment instantly absorbs into the hair, leaving stunning shine with no oily residue. It smoothes cuticles and creates silky, conditioned, healthy-looking hair. www.one-n-only.com

Got a Curl Krush?

Made just for men, the Curl Krush Cream Gel by Jane Carter

Men reduces frizz and defines curl for medium textured

curly hair. This natural cream gel will not only define and

improve texture pattern, but will also act as a frizz-tamer. It

dries clear, is flake-free and adds healthy shine.

www.jcartermen.com

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OTC Beauty Magazine January 2017


Natural Mint and Coconut Detangling

In today’s marketplace a line that is inspired by the belief that the health

and attractiveness of hair is influenced by the environment, the way hair

is handled, and a person’s well-being is sure to flourish. DRNY Detangler Leave In Spray is an intensive hair care treatment that leaves superior

shine while softening and conditioning hair. It leaves behind a smooth, glossy, silky look and feel to tresses. www.drnyselect.com

Do Not Panic

Wear hair color loud! The Amplified Semi-Permanent Hair Color from

Manic Panic is long-lasting and is available in a variety of fun shades. The

company’s hair color is ready to use and it is not necessary to mix them

with peroxide. Product is vegan, and free of PPD and ammonia.

www.manicpanic.com

Edge Gel On-the-Go

Perfect for throwing in a purse or carry-on bag, the Cantu Extra Hold Edge

Stay Gel can easily be on-hand anywhere! Working to condition and smooth

frizz and flyaways for shiny, sleek styles with long-lasting, flake-free hold, it’s just like the 2.25 oz. version, only more compact. It’s perfect for traveling. www.cantubeauty.com

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M A R K E T PLACE No Coconut Oil Like Whipped Coconut Oil

The unique Revitalizing Whipped Coconut Oil from Nature’s Protein is the perfect blend for treating dry and damaged hair. It helps moisturize and

shine without harmful chemicals. It can even be used on skin and wet or dry hair. Your customers will love it! www.nphaircare.com

Ultra Radiant Color

Demand attention when you walk through any door this year with

Dark and Lovely’s Color-Gloss Ultra Radiant Color Crème. It leaves

natural-looking results, touchable softness, and conditioning, damage protection after use. This color created for all hair types is formulated

with no ammonia and lasts up to 8 shampoos.

www.softsheen-carson.com

It’s Magic!

Every day could use a little magic. The Nourishing Shampoo

from Dominican Magic naturally protects and restores hair with

the power of Avocado Oil and the conditioning and moisturizing properties of Aloe Vera. It is formulated to naturally nurture the hair strand, and help promote hair growth. www.dominicanmagic.com

Beard Maintenance

The Beard Thickening Oil from Jack’s Groom Gear is a lightweight

blend of natural oils to help prevent dryness and help nourish the hair and skin underneath. Especially in the bitter cold winter weather, this

is a must-have for the bearded men in your traveling party.

www.jacksgroomgear.com

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The Best & Largest Multi-Cultural and Ethnic Beauty Supply Distributor in the World

Our

N I N G E P GRAND O January 2

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M A R K E T PLACE

1.

Stronger Hair, No Matter Where You Go

No matter where your 2017 travels take you, be sure to pack Moore Hair Care Growth Repair Conditioner. It features an innovative

hydrating formula for hair that has been damaged and weakened by excessive heat styling, color or chemical processing. Gently detangling and highly reparative, it infuses hair with growth

components to leave hair healthier, stronger and more manageable. www.kenyamoorehair.com

Bold Brows

When your makeup is on point you can take on any adventure!

Ardell’s Pro Brow Pomade combines the work of a powder, pencil

and gel all in one easy-to-use product that allows users to sculpt,

fill-in and set brows in place all day. This formula is light, highly pigmented, glides on smooth and blends effortlessly.

www.ardelllashes.com

Power of Papaya

Do your customers have dark blemishes that they’re ready to get rid of in the New Year? If so, Topiclear

Papaya Skin Lightening Cream is the product for them. It contains natural papaya extract that works to gradually fade discolorations such as sun spots, acne scars, age spots and many more. This item is recommended for use twice a day after cleansing the skin. www.topiclearinc.com

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How should you sell it?

This month’s selling focus is…

Winter Skincare! Winter is a beautiful time of year that brings with it many celebrations from Christmas to New Years and even Valentine’s Day. However, it also ushers in cold temperatures that can put up quite a battle against skin.

What is the most important step in a skin care routine to ensure skin stays soft, moisturized and radiant in this season of chilly temperatures?

In winters’ dry air and bone chilling

lotion containing humectant ingredients like honey,

temperatures

right

glycerin, or hyaluronic acid in the daytime. Rather than

moisturizer matters. The solution is

forming a physical barrier that locks in moisture and

using

the

keeps out cold and dry air, humectants draw in moisture

knowing the right moisturizing ingredients. with

from skin’s deeper layers to its surface while also sucking

ingredients like petrolatum, mineral and vegetable oils,

water molecules from the air into the skin. Both actions

beeswax, squalane, shea butter and lanolin—can lock

prevent flaky red skin, which signals an overly dry

moisture into the skin while physically preventing the

complexion.

outside air from penetrating pores. This magic potion

is known as Vaseline, which most dermatologists will

to moisturize because such hydration may lead to

tell you locks in moisture better than anything else;

clogged pores is incorrect. All skin types need to keep

unfortunately it can cause breakouts. The best strategy

their complexions well hydrated,

is to use an occlusive moisturizer at night and a lighter

especially during the winter months.

Only

occlusive

moisturizers—those

The popular myth that oily skin does not need

Dominique Tinkler, Product Development/Education Director Mitchell Group www.mitchellgroupusa.com

If you have input you’d like to share regarding this question, send an email to editor@otcbeautymagazine.com. Your response could be featured in the February issue! 24

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어떻게 판매해야 하나?

이 달의 판매 촛점은......

겨울철 스킨 케어입니다! 겨울은 크리스마스부터 연말, 심지어 밸런타인데이까지 수 많은 행사가 있는 아름다운 시즌입니다. 그러나, 이는 추운 기온 속에서 피부에 악영향을 초래할 수도 있지요.

이렇게 쌀쌀한 겨울철 온도에서 부드럽고 반짝반짝 빛나는 피부 상태를 유지하기 위해 가장 중요한 스킨 케어 단계는 무엇일까요? 겨울의 건조한 공기와 뼛속까지 시린 차가운

있습니다. 가장 좋은 방법은 리치한 모이스처 로션을 밤에 이용하고,

기온은 적절한 모이스처 크림을 쓰는 게

꿀, 글리세린, 히알루론산 등의 보습제가 첨가된 가벼운 로션을 낮

중요한 문제임을 말해줍니다. 해결책은 내게

시간에 사용하는 것입니다. 수분을 차단하고 추위와 건조한 공기가

맞는 보습 성분을 정확히 아는 것입니다.

들어오지 못하도록 물리적 장벽을 형성하기 보다는 보습제는 피부

바셀린, 미네랄, 식물성 오일, 밀랍, 스쿠알렌, 시어버터와 라놀린

표면부터 깊은 층까지 침투하게 됩니다. 이러한 두 과정은 지나치게

같은 원료의 수분공급을 차단하는 크림만이, 모공으로 침투하는

건조한 피부로 인해 발생하는 안면홍조를 방지 할 수 있습니다.

것으로부터 예방할 수 있고 수분을 피부 내 오래 공급할 수

많은 사람들이 알고 있는 가설 중, 지성 피부는 이러한 수분 공급이

있습니다. 이 마법의 묘약은 대부분의 피부과 의사들이 수분

오히려 모공을 막히게 만들기 때문에 수분을 제공할 필요가 없다는

손실을 차단하는 기능으로 강력히 추천하는 바셀린(Vaseline)으로

것입니다. 그러나 특히 겨울 동안, 모든 피부 타입은 충분한 수분

알려져 있습니다. 그러나 안타깝게도 이는 여드름의 원인이 될 수

공급 상태를 유지시킬 필요가 있습니다.

Dominique Tinkler, Product Development/Education Director Mitchell Group www.mitchellgroupusa.com

이 질문에 관하여 공유를 원하신다면 editor@otcbeautymagazine.com로 이메일을 보내주시면 감사하겠습니다. 귀하의 의견은 2월 호에 소개 될 수 있습니다! 26

OTC Beauty Magazine January 2017


OTC Beauty Magazine January 2017

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29


Finished Product by Samy Sweet

Aloe Vera Juice For Radiant Skin

AN EXCELLENT SUPPORT TO YOUR IMMUNE SYSTEM

EXCELLENT FOR HAIR GROWTH AND SKIN

Aloe Vera is a medicinal plant that can naturally heal and safeguard the body. The Aloe Vera plant can easily be found and its juice is consumed for internal healing. This plant is rich in nutrients and minerals, which are essential for human body. Aloe Vera juice can be applied externally and can also be consumed. Aloe Vera is an ultimate beauty enhancer, the minerals and proteins present in this herbal plant give you glowing and radiant skin after

BENEFITS OF DRINKING THE JUICE

• Support to your immune system. • Beneficial for diabetic patients as it helps regulate blood sugar levels and lowers blood pressure.

• With regular intake of this juice your digestive system improves, it is

regular use. Aloe Vera can be used in any form; along with being a good beauty product it also has medicinal benefits.

Aloe Vera for Glowing Skin Aloe Vera juice for skin is a perfect solution to all your skin problems and it fights the signs of aging, moisturizes the skin, and makes you look young forever. The juice

excellent for digestion.

rejuvenates the skin, keeps it hydrated, prevents it

the intake of minerals and vitamins.

and attractive all day. The anti-

• An easy and simple way to increase

from damaging, and makes you look fresh

• Excellent for hair growth and skin.

microbial properties present in the juice are ideal to fight pimples and acne. This works as a wonderful anti-oxidant and flushes

30

OTC Beauty Magazine January 2017


out the toxic materials present in the

Lose Weight Naturally with the

body to keep you young and healthy.

Aloe Vera Juice

This juice also has a great

Aloe Vera juice weight loss can be done

property to retain the suppleness

effectively and naturally. The anti-

of the skin and it therefore works

oxidants present in its juice help you

as an anti-aging agent. Aloe Vera

lose weight quickly by slowing down

gently works on the skin and reduces

the growth of free radicals. Aloe Vera

blemishes, dark circles, scars, and

juice is also known to increase the

gives you fair looking soft skin. The

metabolism of the body, thus reducing

medicinal properties of this plant can

the Body Mass Index (BMI); this turns

also treat insect bites, sunshine burns,

the fats and carbohydrates into energy.

eczema, and any type of chronic wounds.

This juice also helps in the production of collagen, the protein that leads to development of muscles. Collagen also leads to speeding up metabolism and it makes sure that the food is stored in the lower intestine just for short

Other Benefits of the Aloe Vera

period of time. The richness of minerals and proteins present in this juice

There are many other benefits of Aloe Vera juice as it works as internal

helps to burn calories and reduce the body fat.

healer and helps to keep the body fit. Aloe Vera juice aids in natural weight loss; the anti-oxidant properties of

Use Aloe Vera to Cure Different

the juice work on the deposited fat in

Ailments

the body and help you to lose weight.

Aloe Vera juice is a powerful moisturizer

Being a powerful antioxidant and a

and it heals scars and marks and also

wonderful source of polysaccharides,

relieves pain. Aloe Vera juice can act as

it strengthens the immune system

a natural laxative, forcing out food from

and checks the growth of oxidative

the body faster; it prevents constipation,

radicals in the body. With the regular

improves digestion, and detoxifies the

intake of this juice, the internal system

body. It also produces insulin in the

of the body remains free from toxins

body, controls the blood sugar level, and

and this gradually results in healthy

promotes gradual absorption of sugar.

weight loss.

So next time if you see an Aloe

Vera plant, keep in mind that your medical kit is right there with you.

Benefits of Drinking the Juice Therefore, there are not one, but many benefits of drinking Aloe Vera

Article courtesy of articlesbase.com. You can find the article at: http://www.

juice. This is the best natural healer you can find in your backyard. The

articlesbase.com/supplements-and-vitamins-articles/aloe-vera-juice-for-

benefits that you can get with the intake of this juice are numerous and

radiant-skin-7485559.html.

some of them are listed below: • This gives excellent support to your immune system. • It is very beneficial for diabetic patients as it helps regulate blood sugar levels and lowers blood pressure. • With the regular intake of this juice your digestive system improves; it is excellent for digestion. • This is an easy and simple way to increase the intake of minerals and vitamins. • It is excellent for hair growth and skin.

Meet Samy Sweet

Samy Sweet is a contributor to Articlesbase.com. This article was submitted on the behalf of Herbsjoy.com.

The Aloe Vera juice is to be taken in small quantities, once or twice in a day. OTC Beauty Magazine January 2017

31


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33


K t K Knowledge to know By Diane Ong

HEALTHY SLEEPING FACTS 건강한 수면에 대한 펙트들

G

etting sufficient sleep every day is one of the most significant

매일 충분한 수면을 취하는 것은 웰빙과 건강을 위해서 가장 중요한

things you can do for your wellbeing and health. Healthy

것 중 하나 입니다. 건강한 수면을 취하면 기분이 좋아지고 에너지가

sleeping makes us feel better, energetic, and alert; that can

넘쳐흐르며 정신을 맑게 해주어 일을 할 때 집중력을 향상시킬 수

help us to do and focus on our daily tasks.

It is well-known that sleep is an important biological function vital for

life. While we sleep, many significant functions take place that help the body

있습니다. 수면은 삶에서 중요한 생물학적 기능으로 잘 알려져 있습니다. 잠을 자는

in repair and physical recovery, support body metabolism, learning, cardiac

동안에는 기분을 좋게하거나 기억력 향상은 물론 몸의 치유, 물리적인

function and brain development, as well

복구, 신진대사 지원, 학습 및 심장 기능 및 두뇌 발달을 시켜주는

as improving mood and memory.

것과 같은 수 많은 중요 기능들이 수행됩니다.

• Healthy sleep can improve your

memory. Your mind is busy while

you sleep. During sleep, you can

향상시킬

reinforce memories or practice skills learned while you were awake. This

동안의

process is called consolidation.

잠잘

• It can also stimulate a person’s creativity. Before doing some

수 정신은

있습니다.잠자는 매우

기억력을

복잡합니다. 강화시키거나

깨어있는 동안에 배웠던 기술들을 연습할 수 있습니다. 이 과정을 통합

artwork, get a good night’ sleep. It

(consolidation)이라고 합니다.

can make your brain restructure

and reorganize which can lead to

또한 창의력을 자극 시켜 줄 수도

있습니다. 예술작업 전에 수면을 잘

creativity. The study shows that sleep-deprived

취해보세요. 수면을 잘 취하면 뇌가

are more prone to be impulsive,

창의력을 발휘할 수 있도록 재구조 및

inattentive and unmindful.

재조직이 됩니다. 이 연구에 의하면

people

who

are

• Sleep can certainly reduce levels of stress and with that people can have good control of their blood pressure. It also minimizes the risk of heart disease because healthy sleep can contribute good effects on cholesterol levels.

잠이 부족한 사람들은 충동적이고 부주의하며 관심이 없는 경향을 가지고 있다는 것으로 나타납니다.

an important role in their overall health and growth. However, adults also need proper sleeping hours to perform their daily routines and

수면은 확실히 스트레스를 낮출 수 있고 혈압을 잘 조절할 수 있습니다. 또한 건강한 수면은 콜레스테롤 수치에 좋은 영향을

• Sleep is particularly significant for babies and children. It plays

미칠 수 있기 때문에 심장 질환의 위험을 낮게 해줍니다.

수면은 아기와 아이들에게 매우 중요합니다. 아이들의 건강과

activities. Having not enough sleep, we are more prone to have problems

성장에 있어서 수면은 매우 중요한 역할을 합니다. 물론 성인들도

with concentration, memory, thinking, reaction and mood. All of which

일상생활을 하기 위하여 적당한 수면 시간이 필요합니다. 충분한

make it more difficult to do our everyday tasks and enhance the risks

수면을 취하지 못하게 되면 집중력, 기억력, 사고력, 반응력 및

of accidents and mistakes. Poor sleep or insufficient sleep contributes to long-term health problems such as poor mental health, cardiovascular disease, obesity and type 3 diabetes. But how does sleep work? Sleep is a state of reduced consciousness, however, one which we can be easily awakened. While sleeping, our brains remain

34

건강한 수면을 하면 기억력을

OTC Beauty Magazine January 2017

기분에 문제가 발생하기 쉽습니다. 이 모든 것이 일상 업무 수행을 어렵게 하며 사고와 실수의 위험을 높이게 됩니다. 질적으로 좋지 않은 수면 또는 부족한 수면은 정신 건강, 심혈관 질환, 비만 및 제 3 형 당뇨병과 같은 장기적으로 건강 문제를 야기 시킬 수 있습니다.


OTC Beauty Magazine January 2017

35


active, thus activity levels depend on it throughout the course of sleep, along

하지만 수면은 어떻게 동작하나요? 수면은 의식이 줄어든 상태이지만

with some physiological functions, such as heart rate, body temperature, and

우리는 쉽게 깰 수 있습니다. 잠자는 동안 두뇌는 활성화가 유지된

breathing.

상태이므로 활성 수준은 심박수, 체온 및 호흡과 같은 몇 가지 생리

Human sleep is managed by two interacting systems: the Homeostatic

and Body Clock sleep. Homeostatic sleep takes processes which balance out time awake with times of sleep. In other words, when we have been awake

기능에 따라 수면 과정 전반에 통해 다릅니다. 인간의 수면은 두 가지 상호 작용하는 시스템, 즉 항상성과 바디 클락

for a long period, this process ensures we feel sleepy and helps us sleep long

(Body Clock) 수면으로 관리됩니다. 항상성 수면은 깨어있는 시간과

enough to make up for the time we are awake. While Body Clock is the

수면을 조화시키는 과정을 필요로합니다. 즉, 우리가 오랫동안 깨어있을

name, it is regularly used to refer to Circadian Rhythms. Circadian rhythms

때 이 과정은 우리가 졸린 느낌을 느끼게 하고 우리가 깨어있는 시간을

are produced by our innermost nervous system and manage a lot of our

만회 할 수 있을만큼 충분히 잘 수 있도록 하게 합니다. 바디 클락

biological development such as a hormone, body temperature, and sleep

(Body Clock)은 주기적인 리듬을 언급하기 위해 일반적으로 사용되는

activity.

Our circadian rhythms are also harmonized with the 24-hour cycle

of dark and light, resulting in our usual pattern of night-time sleep. If our

용어입니다. 생체 리듬은 내부 신경계에 의해 생성되며 호르몬, 체온 및 수면과 같은 많은 생물학적 발달을 관리합니다.

circadian rhythms are disturbed it can hinder our sleep. For instance, jet lag

생물학적 리듬은 어둠과 빛의 24시간 주기와 조화를 이루어 일반적으로

happens when our circadian rhythms are disturbed by long-distance flying.

야간시간대 수면 패턴을 만들어냅니다. 생물학적 리듬이 깨지면 수면이

Humans are not robots. Therefore, a human’s body requires healthy sleep to

방해될 수 있습니다.

function well in every task.

인간은 로봇이 아닙니다. 그러므로 인간의 신체는 모든 일을 잘 처리할

Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/sleep-articles/healthy-sleeping-facts-7470922.html.

Meet Diane Ong

Diane Ong is a contributor to Articlesbase.com.

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OTC Beauty Magazine January 2017

수 있도록 하기 위해서 건강한 수면이 필요합니다.


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37


K t K Knowledge to know By Dr. Edward Tony Lloneau

THE HISTORY AND FUTURE OF THE PRESS AND CURL MARKET 프레스와 컬 시장의 역사와 미래

T

his is a large but mostly ignored market due primarily to the manufacturers and the professional Cosmetology industry. The manufacturers, because they have not come up with any new innovative and practical methods or products directed in that area; The Cosmetologists, because they do not feature, promote and advertise this service to the same degree as they do other services they perform. This is because they do not have any posters or other promotional material to use to promote this service. The Cosmetologist depends on the manufacturers to supply such items, but because this market is all but ignored by the manufacturers, there are no promotional materials available for this purpose.

History

It is not quite clear where and when the hair pressing procedure began, but it actually began in Africa long before slavery in America. For thousands of years, Africans knew no other skin color or hair type other than their own. Their hair enhancing tool was the specially fashioned comb (now known as

이는 규모적으로 굉장히 크지만 주로 제조 업체 및 전문 화장품 업계로 인해 대개 무시당하는 시장이다. 이는 서비스를 홍보하기 위해 사용 가능한 포스터 또는 다른 홍보 안들을 갖고 있지 않기 때문이다. 미용사는 이러한 상품들을 공급받기 위해 제조자에 의존하는 게 사실이지만 이 시장은 제조업자로 인해 무시 받기 때문에 이러한 목적에 사용할 수 있는 판촉물이 없는 것이다.

역사 헤어 프레싱 절차가 언제, 어디서 시작되었는지는 아직 명확하지 않지만 실제로 오랫동안 미국의 노예 이전의 아프리카에서 시작되었다. 수천 년 동안, 아프리카 인들은 자신들 이외의 다른 피부 색깔이나 머리 타입을 알지 못했다. 그들의 머리에 사용했던 도구는 빗이었다 (현재 아프로 빗(Afro comb)이라고 알려짐). 그 빗은 빽빽한 양모발에 사용할 수 있도록 디자인되었다. 그들은 조각된 나무 또는 동물의 뼈로 빗 모양을

Cosmetologists with a majority of Afro descended patrons who do not offer the Press and Curl service are ignoring one-third of their possible clientele.

구성했다. 그들의 헤어 스타일과 디자인은 가족구성원, 또는 전체

the Afro comb). They were designed to work on tight wooly hair. They were constructed of carved wood or animal bones into the shape of a makeshift comb. Many hairstyles and designs denoted families and even whole tribes. When the African slaves were brought to America, they brought their traditions with them. The females were not allowed to groom themselves as they once did, but they used their imagination and ingenuity and found new ways to style and enhance their hair. Ironing of clothes was unknown to them in Africa; they found that this same method could be used to straighten their hair. However, they had to invent new ways for this to work on hair. The answer was to take the original Afro comb and fashion it out of metal instead of wood or bones (this was the first pressing comb prototype). The first innovated pressing comb was a dinner fork with a rag tied around the handle to prevent burning their hands. The first pressing oil was lard or cooking grease to keep form scorching the hair, and give longevity to the straightened appearance plus a gleaming shine to the hair.

맞는 새로운 방법을 발명해야 했다. 해결방안은 바로 기존의 아프로콤

38

OTC Beauty Magazine January 2017

부족을 나타내는 상징이었다. 아프리카 노예들이 미국에 끌려갔을 때, 그들은 그들과 함께 그들의 전통을 가져왔다. 아프리칸 여성들은 자신들의 머리를 손질하는 것 자체가 허용되지 않았지만, 그들은 상상력과 창의력을 발휘해서 그들의 머리를 변화시킬 새로운 방법을 찾았다. 옷을 다림질하는 것은 아프리카 인들에게 잘 알려지지 않았다. 그들은 이 같은 방법이 머리를 곧게 하는 데 사용될 수도 있다는 것을 발견했다. 그러나, 그들은 자신의 머리에 (afro comb)을 가지고 나무나 뼈 대신 메탈을 이용하였던 것이다. ( 이게 바로 최초의 pressing comb의 원형이었던 것.) 첫째의 혁신적인 프레싱콤(pressing comb)은 식사용 포크에 헝겊조각을 손잡이 쪽에 묶어 그들의 손에 화상을 입는 것을 방지하고 사용하였다. 첫 번째 pressing oil은 돼지 기름 또는 요리 기름으로써 머리의 형태를 곧게 유지하고, 매끈한 광택까지 준다.

상용화 1900년대 초, 프레싱콤과 관련 제품들은 상업적으로 개발되었고 최초의 시카고, 인디애나폴리스, 세인트 루이스에 위치한 뷰티 학교였던 Poro


Commercialization

In the early 1900s the pressing comb and related products were commercially developed and popularized by a woman named Annie Malone who started the first Afro American owned Beauty School chain called Poro College (Poro: a West African word meaning organization, dedication and discipline) in Chicago, Indianapolis and St. Louis. Malone did not invent the pressing comb, but did popularize it in conjunction with her related products line, because the true originator is unknown. She and her husband acquired a wealth of 14 million dollars during the course of their business empire. She was the mentor and the inspiration for Madam C.J. Walker, who improved the pressing comb to be more effective on course, kinky hair. Walker was granted a patent for the improvements. In the 1920s Malone and Walker’s mission was to develop and devise improved ways to style female Afro kinky hair with products designed

for that purpose that replaced makeshift methods from thick petrolatum and axle grease to control kinky hair. Walker included the pressing comb in her innovative Shampoo Press and Curl Kit that made her the first selfmade female millionaire in America, by using many of the innovations pioneered by Annie Malone, and improving of them. Although the original concept has been improved, the basic design is still the same. When commercial pressing oils were manufactured they were simply petrolatum mixed with mineral oil and fragrance added; they aided in giving longevity to the press by resisting moisture, and it absorbed excessive heat and allowed for a smooth slide of the pressing comb through the hair. In the 1950s Johnson Products under the Ultra Sheen Cream Satin Press banner produced a pressing cream that gave a more natural non-greasy appearance to the press. Since that time there has been little or no real

College를 운영한 아프리칸 아메리칸 여성 Annie Malone에 의해 유명해지게 되었다. (Poro: 서부 아프리칸 단어로 조직, 헌신, 규율 등을 의미한다. ) Malone은 프레싱 콤을 개발하진 않았지만, 최초 창시자가 알려지지 않았기 때문에 그녀와 관련된 제품 라인을 대중화시켰다. 그녀와 남편은 자신의 비즈니스를 운영할 동안 1,400 만 달러의 재산을 모았다. 그녀는 프레싱콤을 더 효율적으로 사용할 수 있도록 개선시킨 C.J. Walker 부인의

멘토이자

영감이었다. Walker는 개선점에 대해 특허를 출원했다. 1920년대, Malone과

Walker

의 임무는 아프리칸 여성의

곱슬머리

스타일을

자신들의

제품으로

개선시키는

것이었고 그에 대해 방안을 고안했다. Walker는 그녀를 최초의 자수성가한 미국의 여성 밀리어네어로 만들어준 혁신적인 제품, 샴푸 프레스(Shampoo Press) 및 컬 키트(Curl Kit)에 프레싱콤을 포함 시켰다. 본래 개념은 개선되었지만, 기본 디자인은 여전히 동일했다. 상업용 프레싱 오일(pressing oils)은 바셀린과 미네랄 오일 및 향이 첨가되어 제조되었다. 이들은 프레스가 오래 지속할 수 있도록 습기를

저항하는데 도움을 주었고, 과도한 열을 흡수하고, 프레싱콤이 부드러운 작동을 할 수 있도록 해주었다. 1950년대, Ultra Sheen Cream Satin Press banner 라인의 Johnson (존슨) 제품은 프레스에 기름지지 않은 모양을 주는 프레싱 크림(pressing cream)을 생산했다. 그 이후로, 거의 프레스와 컬 서비스에 대한 개선이 이뤄지지 않았다. 주로 대부분의 관심은 헤어 릴렉싱 또는 곱슬 펌에 집중되었다. OTC Beauty Magazine January 2017

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improvement on the Press and Curl service, mainly because most of the attention was drawn to hair relaxing and the Curly Perm.

여러분은 반드시 알고 있어야 할 사실!

You Must be Aware of this Fact!

방법이다. 다른 문화에선 릴렉스를 한 머리에 곱슬 펌을 할 수 있지만,

The Press and Curl is one element of professional Cosmetology that the Black cosmetologists own and control. Other cultures can do relaxers and Curly Perms on Afro hair as well as anyone, but the Press and Curl service is almost non-existent to other cultures. This is mainly because of the correct use of the pressing comb and the artistic use of the stove-heated marcel iron. So, Afro Cosmetologists should take advantage of this fact and use it to increase their business; all it takes is to let their potential new patrons know that they can do this service. Cosmetologists with a majority of Afro descended patrons who do not offer the Press and Curl service are ignoring one-third of their possible clientele.

Meet Dr. Edward Tony Lloneau

프레스와 컬은 흑인 미용사들의 소유이자 관리하는 하나의 전문적 미용 프레스와 컬 서비스는 그렇지 않다. 그 이유는, 적절한 프레싱콤의 사용과 마샬 아이언의 예술적인 사용방법 때문이다. 따라서, 아프리칸 미용사들은 이 방법을 잘 활용하여, 그들의 비즈니스를 성장시켜야 한다. 이를 위해 그들이 할 일은 단지, 이러한 서비스를 할 수 있다고 미래의 단골들에게 홍보하는 것이다. 다수의 아프리칸 미용사들은 이러한 프레스와 컬 서비스를 제공하지 않아 그들의 미래 단골 고객들 중 1/3을 잃어가고 있는 것이다.

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.), and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Trichology as it relates to ethnic cosmetology. He has written several books on this subject, and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. To obtain a copy of his book, “What the Text Books & State Boards Ignored in Regards to Ethnic Cosmetology,” contact Dr. Lloneau at liquidgoldbondng@ aim.com or call 310-283-7118.

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Business Tips By Dr. Kevin Coughlin

What’s the True Cost of Only Focusing on the Bottom Line? 결과에만 충실할 때 치뤄야 할 결과는 무엇인가?

Good Profits vs. Bad Profits 좋은 이익 vs 나쁜 이익 Is there really such a thing as bad profits? With business getting larger and

과연 나쁜 이익이라는 것이 존재할까? 회사가 커지고 힘이 세 질 수록

more powerful, and investors feeling and expecting ever greater ROI, wouldn’t

투자자들이 또한 더욱 많은 ROI를 기대한다면 모든 이익은 좋은 것이란

that imply that all profits are good? It is an important question to ask.

뜻이 아닌가? 이것은 정말 중요한 의문점이다.

Bad profits are those profits that are earned at the expense of

customer relationships. Whenever customers feel misled, mistreated,

나쁜 이익은 소비자와의 관계에서 그들이 소비하는 것에서 이루어

ignored or coerced, then the result is a bad profit. Bad profits arise when a

지는 것이다. 소비자들이

company saves money by delivering a lousy customer experience. Essentially

현혹되거나 나쁜 대우를

it means that leadership or the company extracts value from their customers

받거나 무시당하는 경우는

instead of adding overall value.

나쁜

Those of you in leadership positions, those of you that run

companies and manage people, understand that the culture you present to

이익을

만든다.

나쁜 이익은 회사가 돈을

your team may lay the foundation for success not just in the short term but

아끼기 위해 소비자에게

hopefully in the long term. The leaders who have exceptional core values

불편함을

and focus on good profits—and eliminate bad profits—will not only create

이익이라 할 수 있다.

companies with long term success, but will provide products and services

결과적으로 리더나 회사가

that your customers will crave, want and need.

베푸는

When companies don’t understand the difference between good

and bad profits, the result is that growth suffers in the long

주고

것이

소비자로부터

생긴

아니라 무언가를

더 얻는다는 말이다.

term, reputations are hurt, customers become alienated and

employees become demoralized. You and your business

become vulnerable to competition. Your business may achieve short term success—but will always fail in the long term. 자리에 있거나

Steps to Eliminate Bad Profits Bad profits create detractors. These hurt

are people that

your

company

and

팀 내에서의 분위기가 장기간의 성공으로 유인하는 기초가 된다는

team members. They

것을 이해하고 있어야 한다. 훌륭한 가치관과 나쁜 이익을 없애고 좋은

hurt

your

reputation;

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회사를 운영하고 있다면

they

company’s strangle

이익을 위해 노력을 하는 리더는 장기간으로 성공할 수 있는 회사를 만들 수 있으며 소비자들이 원하고 필요한 상품과 서비스를 제공할 수


growth and demoralize an organization. These detractors can be leaders,

있게 된다.

managers, employees, and customers.

회사가 좋은 이익과 나쁜 이익의 차이를 모른다면

그에 따른 결과는 장기적으로 성장이 더뎌지고

The first step in avoiding bad profits is to recognize they exist,

and the second step is to recognize the detractors. The third step involves

명성이 더럽혀 지고 소비자들은 떠나가고 직원들의

deciding if you can convert your company’s detractors into enthusiastic

사기가 저하 될 것이다. 당신과 당신의 회사가 경쟁

advocates for your company. This is accomplished with top-shelf internal communication, and sterling customer service.

속에서 살아 남지 못 할 것이다. 당신의 회사는 단기적으로 성공적 일진 모르지만 장기적으로는 언젠간 무너지게 된다.

Create Customers that Promote Your goal is to focus on good profits from good products and/or services. Good profits are earned with customer’s enthusiastic cooperation.

나쁜 이익을 없애는 방법

They occur when their customers come back time and time again

나쁜 이익은 비난 하는 사람들을 만든다. 그들은 당신의 회사와 직원들을

for your products and

괴롭힐 것이다. 그들은 당신 회사의 명성을 무너뜨리고 성장을 막고

services. They want to

조직의 사기를 떨어뜨릴 것이다. 이런 비난을 하는 이들이 리더, 매니저,

tell

직원, 또는 소비자가 될 수 있다.

their

family

friends, and acquaintances about their exceptional experience. When this occurs they become

나쁜 이익을 피할 수 있는 첫번째 단계는, 나쁜 이익이라는 것이 존재한다는 것을 인지하는 것이고 두번째로는 비난하는 사람들의 존재를

the best promotional arm

아는 것이다. 세번째는 그런 비난하는 사람들을 회사의 옹호자로 바꿀

for your business.

수 있도록 마음을 먹는 것이다. 이러한 것들은 조직 내에서 의사소통과

As

promotors,

individuals

these

훌륭한 고객 서비스를 통해 이룰 수 있다.

provide

positive marketing for your company; they are loyal

홍보를 하는 고객을 만들기

and provide the most cost-

당신의 목표는 좋은 상품과 또는 좋은 서비스에서 발생되는 좋은 이익에

effective growth for you

중점을 두는 것이다. 좋은 이익은 소비자의 열렬한 협력으로 이루어

and your company.

진다. 그들은 당신의 상품과 서비스를 받기 위해 찾고 또 찾음으로

It has been estimated

발생하는 것이다. 그들은 친구들, 가족, 그리고 아는 사람들에게 그들이

that most companies have

겪은 우수한 경험을 알려주고 싶을 것이다. 이러한 일이 생긴다면 그들은

about 42-82% of promotors receiving products and/

당신의 회사에 가장 효과적인 홍보 수단이 되는 것이다.

or services. Your focus

홍보를 하는 사람으로서 이들은 당신의 회사에게 긍정적인 마케팅

should be to improve that

효과를 주고 충실하고 가장 비용 효율이 높은 성장을 하도록 해줄

percentage as much as

것이다.

possible to boost your good

많은 회사들이 42-82% 정도의 홍보원들이 상품과 또는 서비스를

profits, and this is done

받는다고 추정하고 있다. 당신은 좋은 이익의 숫자를 늘리는 것에 집중을

by

training—and

more

training—that is backed up by outstanding leadership

하여야 하는데, 이는 엄청난 훈련과 탁월한 리더십, 그리고 소통을 통해 그 목표를 달성할 수 있다. 이는 똑똑한 비즈니스일 뿐만 아니라, 좋은

and communication. This is not only smart business, but good business.

비즈니스 이기도 하다.

Perform a Companywide Internal Evaluation

회사 전제 내부 분석 실시하기

One of the main keys to eliminating bad profits is recognizing the business behaviors that create them in the first place. To effectively identify the areas

나쁜 이익을 없애는데 가장 중요한 것은 애초에 그것을 만드는 회사의

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of your company that bring

태도를

harmful returns, you must

회사에

perform an evaluation of

돌아오는지

your entire operation.

인식하는 어떤

것이다. 불이익이

효과적으로

파악을 하려면 전체적인 내부

Before you start

re-evaluating your company,

분석을 실시해야 한다.

consider evaluating yourself

회사 자체를 분석하기 전에

or the leadership of your

자기

business. That may be the

리더를 먼저 평가해야 한다.

board, partnership or an

자신,

또는

회사의

그것은 임원, 파트너, 또는

individual. Look at those who are influencers and find

개인일

out about their core values.

끼치는 사람이 누구인지 보고

This may be easier than you

그들의

think.

한다. 이것은 당신이 생각하는

Spending

time

있다.

가치관을

영향을

파악해야

것 보다 어렵지 않다.

with people can tell you quite a bit about that person.

사람들과 같이 시간을 보내다

If it is a dinner meeting, observe how they treat the wait staff; if it’s a golf

보면 그들에 대해서 생각보다 많이 알 수 있다. 식사 자리에서의

match, see how they handle a bad shot; if it’s at a dinner party, see if they

미팅이라면 그들이 웨이터에게 어떻게 대하는지 보아라. 골프장에서는

include other people in their conversation, or does the conversation just

미스를 했을 때 어떻게 대처하는지 보아라. 파티에서라면 다른 사람을

revolve around them? Do they provide solutions and the action steps to

어떻게 대화에 끼워주는지 보아라. 혹 그들끼리만 대화를 하진 않는가?

create them, or are they afraid to speak up and state what they feel and why?

문제에 의견을 제시하고 방법에 대해서 실천하고 사람들 사이에서

Are they good listeners?

In the end, would you believe, like and trust this individual, and

목소리를 내는 것을 두려워하진 않는가? 다른 사람의 말에 잘 귀 기울여

if the answer is “yes” you have defined a good set of core values. You should

줄 수 있는가?

be honest and straight forward. You shouldn’t put profits before people. You

결국엔 그들을 믿고 좋아하고 신뢰할 수 있는가? 만약 ‘네’라고 대답할

should do what’s right and not just easy. You should put your customer and

수 있다면 당신은 정말 좋은 가치관을 세운 것이다. 정직하고 복잡하지

employees first, and make sure your team members know you’re always

않아야 한다. 사람들 이전에 이익을 먼저 챙기지 않아야 한다. 옳은

trying to do what is right.

Once you have the correct core values, the next step is simply

것만 행하고 쉬운 것만 하지 않아야 한다. 고객과 직원을 우선으로 두고

putting the correct processes and procedures in place to make your business

팀원들에게 당신이 항상 옳은 것을 위해 노력하는 것을 알려줘야 한다.

succeed.

우선적으로 올바른 가치관을 가지고 있다면 그 다음 단계는 올바른 과정과 절차로 회사를 성공의 길로 인도하는 것이다.

Making good profits simply means you constantly re-evaluate yourself, your

좋은 이익을 만든다는 것은 쉽게 말해 항상 자신, 팀 그리고 고객

team, your customer service processes, and your products and services,

서비스를 다시 분석 또는 평가해보고 상품과 서비스를 개선하는 데에

and constantly try to make improvement. These improvements do not necessarily have to be major changes; they can be minor tweaks that provide

심혈을 기울여야 하는 것이다. 엄청나게 바꾸지 않아도 된다. 작은

major improvement.

개선들이 큰 변화를 이룰 것이다.

회사가 오랫동안 성공하려면 리더가 먼저 좋은 이익을 위해 일해야 하고

In order for business to succeed longer, a company’s leadership

must have a laser focus on good profits, and create the correct processes and

올바른 과정과 절차를 이용해 나쁜 이익을 없애야 한다.

procedures that eliminate bad profits.

Meet Kevin Coughlin

Kevin Coughlin, DMD, MBA, MAGD is an accomplished dentist, author and speaker. With his unique and powerful message, Kevin provides small businesses with actionable solutions when considering strategic change, as well as keys to compete in an expansive market. For more information on bringing Kevin Coughlin in for your next event, please visit www.Ascent-Dental-Solutions.com.

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Business Tips By Jill Johnson

Using a B.O.L.D Approach to Succeed in an Unpredictable Business World B.O.L.D 방법으로 미지의 사업 세계에서 성공하는 길 International pop singer Madonna had a major hit song in the 1980s titled "Material Girl" with catchy lyrics saying, “We are living in a material world.” Fast forward to today, and we are now living in a world that’s highly unpredictable. Our economic, political and social environment is exceptionally volatile, uncertain,

B

Business Strategy - Grow your organization with purpose and prosperity. Rethink your approach to planning. Stop engaging in strategic planning focused on fun, bonding events where you vision-quest about idealistic wishes for your future, resulting in ineffective plans and written reports that collect dust. Focus instead on grounding your planning efforts by gaining the information and insight you need to develop effective business strategies. Leverage the emerging opportunities available to you and minimize the risks that an uncertain business landscape creates for your enterprise. Those who thrive in an unstable environment focus on understanding the potential future of evolving trends. So what do you do now? Let go of old ideas. Coalesce your business strategies around innovation and adaption. Build your sustainable success on a viable future that is grounded in a full understanding of your situation, not on wishful thinking. Manage your transitions effectively by hiring more sophisticated talent to match your evolving needs. Consider how you can leverage new opportunities to enhance your operation and profitability.

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세계적인 팝 가수 마돈나의 1980년대 최고 히트곡“Material Girl” 에는 “우린 세속적인 세계에 살고 있어” 라는 눈에 띄는 가사가 포함되어 있다. 현재 우리는 정말 예측할 수 없는 시대에 살고 있다. 우리의 경제, 정치 그리고 사회 분위기는 어느 때 보다도 불안하고 불안정하고 복잡하고 애매모호하다. 기업이 살아남는 것을 방해하는 요소들이 성공을 위한 전략 개발을 점점 더 어렵게 만든다. 이러한 불안정한 경기에 가장 효과적인 방법은 B.O.L.D 접근이다. 네가지로

0

Opportunities - Uncover the potential in your market to achieve sales results. Effective strategic planning in turbulent times requires a deep assessment of your market opportunities. This environment is driven by significant market forces influencing your enterprise success and long-term potential. These market forces impact your business lifecycle and the on-going value of your product or service offerings to your consumers. You must fully understand the impact of the market forces determining your ability to survive and thrive. Staying close to your target market is crucial to your long-term success. But market needs, wants and desires change over time. You must understand how your market is changing and why. To remain feasible, you need to determine what you need to change to meet those evolving market needs. There are 9 key market forces impacting most businesses today: shifting demographics, competitive actions, fluid economic conditions, unstable capital markets, governmental interference impacting regulations and reimbursement, technology evolution, workforce skills and capabilities, industry changes as organizations adapt to these forces and generational shifts. You have no control over these market forces. Yet you continually have to adapt and adjust your strategies to respond to them.


complex and ambiguous. It has become increasingly difficult to develop strategies for success when every time you turn around there is another challenge that threatens your enterprise survival. One of the most effective methods you can employ to navigate in this unstable business climate is to take a B.O.L.D. Approach. This four-point framework will focus your strategic mindset on gaining the insight and critical skills you need to thrive.

L

구성된 뼈대를 토대로 통찰력과 중요한 기술을 얻는 것에 집중해야 할 것이다.

B (Business Strategy) 사업 전략 – 목적과 번창으로 조직을 키워라. 계획을 다시 세워봐라. 미래에 대한 이상적인 기대만으로 재미있는 이벤트를 기획 하는 것은 비효율적이며 사용 가치가 떨어진다. 그대신 더 많은 정보와 통찰력을 얻는 데에 신경을 써서 효과적인 사업 전략을 기획해라. 기회를 잡고 위험 요소를 줄이고 기업을 위해 불투명한 길은 피해라. 불안정한 환경에 있는 이들은 트렌드의 흐름에 잠재력 있는 미래를 이해해야 한다. 그럼 뭘 해야 하는가? 오래 된 아이디어는 버려라. 사업 전략은 개발과 적응에 중점을 두어라. 미래가 희망만 생각하는 것이 아닌 당신의 처지를 이해함에 따라 바뀔 수 있다는 것을 알고 지속이 가능한 성공을 만들어라. 더 많은 능력 있는 사람들을 뽑아서 필요한 요소를 채워라. 어떻게 하면 새로운 기회를 만들어서 당신의 사업과 이익을 더 가치 있게 만들 수 있는지 고민해라.

Leadership - Lead with confidence and effectiveness. It takes many, many hours to master a skill or hone your expertise. Don’t expect to be an effective leader in the beginning. It takes time. Building your insight to effectively navigate stormy strategic waters will take time too. Asking the right questions is the foundation of an effective strategic mindset. Yet learning to ask the right questions is extremely difficult because most people only ask superficial questions that have easy answers. Asking challenging questions allows you to deepen your understanding of the impact of each market force and their influence on your long-term potential for success. Effective leaders in turbulent times are not afraid to listen to divergent perspectives. They understand that their ability to take corrective action before things go completely haywire requires candor from their teams and a full understanding of the market forces. Confident leaders use objective advisors to get to the truth and to push their teams. Look for real expertise that has proven results. Stay away from advisors offering strong sales hype and marketing sizzle. They can do lasting damage to your enterprise.

D

Decision Making - Gain the clarity you need to thrive. Effective decision making in an uncertain

and

unstable

world

begins with a desire for clarity. Gaining clarity requires a complete and

candid

understanding

of

your situation. Truth gives you

information. Well-researched information gives you insight. Insight gives you the clarity you need to set the right priorities and focus your team on the most critical activities impacting your success.

Make sure you are not operating under a false

set of assumptions that were correct at one time, but have not been updated to reflect your current situation. If your assumptions are wrong, your ability to make good decisions will be severely limited by your skewed viewpoint.

It is critical that you reassess your assumptions

about the future. Getting the right information for effective decision-making is essential. Look for more than superficial answers to the critical issues you face. Be willing to invest the time and money to bring in a fresh and different point of view to discover the truth.

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The value of taking a B.O.L.D. Approach? By taking a B.O.L.D. Approach, you will integrate an action plan for uncertainty into every facet of your strategic mindset. By asking challenging questions to understand your current and evolving situation, you will build your confidence that you are developing the business strategies to enhance your success. You will uncover the potential in your markets. You will be a more confident and effective leader. You will make better decisions.

O (Opportunities) 기회 – 사업의 가능성을 발견하고 판매 목표를 달성해라. 불안한 시기에 효과적인 전략 계획은 시장 기회를 깊숙하게 들여다 보는 것이다. 이런 환경은 특정한 시장의 힘으로 당신의 사업 성공과 장기간 가능성에 영향을 미친다. 이러한 시장의 힘은 당신의 사업 수명과 고객에게 권하는 상품 또는 서비스에 영향을 끼친다. 그러한 시장의 힘이 어떤 영향을 끼치는지 정확하게 파악을 하고 있어야 살아남을 수 있다. 목표 시장을 가까이 두는 것이 당신의 장기간 성공에 중요한 부분이다. 하지만 시장은 시간이 지날 수로 바뀌는 것을 원하고 또 원한다. 당신은 당신의 사업이 어떻게 그리고 왜 바뀔 것인지 이해하고 있어야 한다. 어떤 것을 바꿔서 빨리 바뀌는 시장에 맞출 것인지 파악해야 한다. 오늘날의 많은 사업들에게 영향을 미치는 9가지 시장의 힘이 있다. 그것들을 열거하자면, 이동하는 인구, 경쟁, 유동적인 경제, 불안정한 자본 시장, 규율과 변상에 관한 정부의 관여, 기술 발전, 노동자 기술과 능력, 조직이 이러한 힘과 기본적인 유동성에 적응하려는 산업 변화 등이다. 당신은 시장의 힘을 절대적으로 이길 수가 없다. 그렇지만 그러한 것들에 끊임없이 적응하고 전략을 개선해야 한다.

L (Leadership) 리더쉽 – 자신감을 갖고 효과적으로 지휘해라. 어떤 분야에서 전문가가 되려면 정말 많은 시간을 투자해야 한다. 처음부터 잘 할 수는 없다. 시간이 필요한 문제다. 효과적인 방법으로 어려운 난간을 뚫고 나가려면 안목을 키워야 한다. 이 또한 시간이 필요하다. 옳은 질문을 하는 것도 효과적인 전략을 짜는 근간이 될 수 있다. 하지만 옳은 질문을 하기까지는 정말 힘이 든다. 왜냐하면 많은 사람들은 세속적인 질문들만 해서 쉬운 답만 찾기 때문이다. 어려운 질문을 하는 것은 각 시장의 힘과 그것이 당신의 장기간 성공 가능성을 이해하는 것을 As a result, others will be more confident in following your lead. If you demand more of yourself and your team, they too will think more strategically, become more effective leaders, make better decisions and achieve results designed to create lasting success for your enterprise.

So take action now. What is the first B.O.L.D. Approach step you will take to address the impact of uncertainty and volatility in your enterprise?

Meet Jill Johnson

Jill Johnson is the President and Founder of Johnson Consulting services, a highly accomplished speaker, and an award-winning management consultant. Jill helps her clients make critical business decisions and develop market-based strategic plans for turnarounds or growth. Her consulting work has impacted nearly $4 billion worth of decisions. She has a proven track record of dealing with complex business issues and getting results. For more information on Jill Johnson, please visit www.jcs-usa.com.

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도울 것이다. 불안정한 시기의 효과적인 리더는 다른 생각을 받아들일 준비가 되어있다. 그들은 시장의 힘을 다 이해하고 팀을 이해하기 때문에 모든 것이 겉잡을 수 없이 나빠지기 전에 바로 잡을 수 있는 능력이 있다. 자신 있는 리더는 객관적인 조언자를 두어 진실을 얻고 팀에게 힘을 준다. 이미 결과를 맛 본 진짜 기업들을 보아라. 너무 자극적인 판매나 마케팅을 권하는 조언자는 피해라. 당신의 기업에 정말 해가 될 수 있다.

D (decision Making) 결단하기 – 번창해야 하는 명확한 이유를 알아라. 불안하고 불안정한 세상에서 효과적인 결정을 하는 것은 더욱 더 명확한 것을 바라게 된다. 명확성을 얻으려면 당신의 처지에 대해서 완전하게 이해를 해야한다. 진실은 정보를 준다. 잘 조사한 정보는 통찰력을 준다. 통찰력은 명확하게 올바른 우선 순위를 매길 수 있게 해주고 성공을 좌지우지 하는 중요한 것들을 위해 팀에게 집중할 수 있도록 해준다. 원래는 옳았지만 현재의 상황에 맞게 업데이트가 되지 않은 잘못된 판단으로 가고 있진 않은지 확인을 해야 한다. 만약에 판단이 틀렸다면 좋은 결정을 하는 능력이 왜곡된 관점으로부터 초래한 일일 것이다. 미래에 대한 모든 생각과 판단을 재검토 하는 것이 중요하다. 올바른 정보를 얻어서 효과적인 결정을 해야 하는 것이 우선이다. 세속적인 답을 넘어서 정말 중요한 문제들을 검토해야 한다. 시간과 돈을 투자할 준비가 되어 있어야 하고 새롭고 다른 관점을 이용해서 진실을 알아내야 한다.

B.O.L.D. 접근의 가치는? B.O.L.D. 접근을 통해 당신은 상세한 사업 계획을 세울 수가 있다. 어려운 질문을 하여서 당신의 현재 그리고 앞으로 닥칠 상황을 이해 할 수 있고 개발하고 있는 사업 전략이 성공을 향하고 있음에 자신감을 얻을 것이다. 시장에서의 가능성을 찾을 것이다. 더 자신감 있고 효과적인 리더가 될 것이다. 더 나은 결정을 할 수 있을 것이다. 결론적으로 다른 이들은 당신의 지휘에 더 기댈 수 있을 것이다. 자신과 당신의 팀에게로부터 무언가를 더 얻으려고 노력한다면 그들 또한 더욱 더 전략적으로 생각할 것이고 더욱 효과적인 리더가 될 것이고 더 좋은 결정을 하여서 오래 지속 될 수 있는 성공을 이룰 것이다. 지금 당장 행동으로 옮겨라. 당신의 사업이 불투명하고 불안하다면 B.O.L.D. 전략 중에 어떤 것을 우선적으로 행해야 할까?


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Beauty Ambassador

Styling Tools

By Carla Alexander

Brand New Year with the Same Old Hair?

T

he New Year is when we think about change. From our finances to our waistline, we look at that fresh new calendar as an opportunity to improve ourselves. Hair is one way we can make an immediate change. We can grow it, cut it, curl it, straighten it, color it—the list is long and varied. But, regardless of the change, it’s critical that we take steps to properly care for our hair. With Gold ‘N Hot appliances, you and your customers can know that the best care for hair is our top priority. We tirelessly research the latest techniques to ensure our products deliver consistent high heats, the best technology and the most durable products on the market today— and always with the industry’s most reasonable prices. From Gold ‘N Hot’s Pro 1875 Watt Ionic Tourmaline Dryer to the Gold ‘N Hot 24K gold Pressing and Styling Comb, we help those with curly and extra-curly hair attain fresh new styles without fear of damage. We also help those who are embracing their natural hair texture to achieve different looks while keeping their hair growing in a healthy and nurturing environment. The Gold ‘N Hot Professional Ionic Soft Bonnet Dryer can revive those lovely natural curls that have lost their pizzazz due to sleeping, wind, weather and other stressors. Gold ‘N Hot is passionate about providing products to help those with curly, or extra-curly hair, whether it is chemically enhanced, natural or somewhere in between. We want to empower all hair types to transform from straight to curly and curly to straight, as well as to get conditioned easily with our Gold ‘N Hot Professional Condition Heat Cap. Our products gently reform curls and re-texturize hair in a way that promotes overall health and strand vitality. 52

OTC Beauty Magazine January 2017

As the New Year cranks up, everyone will be in the mood to try some new styles. With Gold ‘N Hot appliances, you’ll be able to meet that demand for your customers. We stand behind our products, and we pride ourselves in giving consumers the products they want. We have been the #1 selling tool for curly and extra curly hair for many years. We strive daily to maintain that status by listening, innovating and moving forward. Gold ‘N Hot is looking for brand ambassadors to provide feedback on our products and increase brand awareness. If you are interested, please contact us at feedback@belsonus.com or visit our website at www.BelsonProducts.com. Be sure to follow us or like us on Facebook, Twitter, Instagram, and Pinterest—@GoldNHotElite—for the latest updates, ideas, giveaways, and more.

Meet Carla Alexander

Carla Alexander is a Brand Manager in the Marketing Department of the Professional Division, Salon/Beauty Group at Helen of Troy. Since earning her Bachelor’s and Master’s degrees at Dallas Baptist University, she has pursued her passion in the marketing field and finds particular satisfaction in helping people be their own kind of beautiful.


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OTC Beauty Magazine January 2017


Notes From The

Natural Nation

By Emma Young

Getting the Edge on 2017 with Great Natural Styles If 2016 is any indication of what’s going on with natural

happen because of too much blow-drying, locs or braids

hair, the forecast for 2017 is more of the same. Besides

twisted too tight, wearing a wig cap too long, or tight

being healthier and easier to maintain, women are

ponytails. The good news is there are products that can

learning that they don’t have to wear the same style

address thinning hair. One very effective hair growth

day after day. Going natural means going versatile and

product is Groganics® with the DHT blocker system.

the ladies are changing their hairstyles as often as they

DHT is a metabolite that can cause male and female

change their hats.

hair loss. Groganics® uses saw palmetto to stop DHT

Two hairstyles that are becoming more popular

growth, while it also creates an environment where hair

are the bantu knots and two-strand twists. Both styles

can grow unaffected by harmful metabolites. Besides

are easy to maintain and can be worn in a variety of

saw palmetto, Groganics® also contains ingredients

ways, depending on the hair length and the wearer’s

such as chamomile, oat seed extract and vitamins.

degree of boldness.

Everyone doesn’t want to wear their hair

This amazing product strengthens and smoothes edges

freestyle, and they find that the long, smooth style suits

while causing a woman’s over-worked, over-stressed

them just fine.

edges to make a dramatic comeback.

Up-dos and puffs made the scene in 2016 and

The newest Groganics® product is Revita-Edge.

Be sure to share this good news with your

you can expect to see them in a variety of colors with a

customers, so they can ring in the New Year with any

lot of fun and sexy accessories in 2017.

great style they want without having to worry about

camouflaging those thinning edges.

Sometimes, all of the various styles can cause

stress on the hair and thinning of the edges. It could

Meet Emma Young

Emma L. Young is a freelance writer who has written for various publications including ShopTalk Magazine, the Saints Magazine, South Shore Current and the Spiritual Perspective Newspaper.

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Feature Article By Will Williams

Ways OTCs Can Take Advantage of Holiday $pending The Thanksgiving Day turkey had just begun to settle when the onslaught

School that causes regular buyers to increase their purchases and non-

of ‘Black Friday Ads’ interrupted my holiday football viewing. I had no

regular buyers to purchase what they never purchased before?

intention of standing in a long

Bargain, pure and simple.

line of retail gladiators vying for door-buster, early bird, or just a few of these left deals. In fact, I

Back in the day, OTC was

had not even given thought to

known for bargain. In fact,

going out on ‘Black Friday’ at all.

I let the ladies do it

and I reclined in my chair, feet up; suddenly I jerked forward and thought to myself: “These large retail stores are busy everyday. When they have

Just once I would like to see a chain of stores - multiple locations - get the jump on holiday spending and a crowd standing at the Beauty Supply, the same way they stand at other stores like Bath & Body Works.

the

conversation

between

consumers would be about which store on what street had the best deals on whichever item. Ah, those heady days of the 80s and 90s are gone and replaced by stores that are mega in

size,

well-merchandised,

sales they are even busier.” The

beautifully lit, and customer

wheels in my mind started to

concerned, but no bargain. No

turn faster. The questions were

bargain.

now coming from everywhere.

• •

56

Just once I would like

What is it about a sale that draws more people in?

to see a chain of stores—multiple locations—get the jump on holiday

What is it about Black Friday, Cyber Monday, End of Year, Closeout,

spending and a crowd standing at the Beauty Supply, the same way they

Clearance, Valentines Day, Mother’s Day, Father’s Day and Back to

stand at other stores like Bath & Body Works.

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57


Feature Article By Will Williams

Think about it, what do they actually put on sale for Black Friday? I watch

and offer them up to introduce the consumer to something new.

and wait for the deal. The black cashmere jacket I wanted was the same

price on Black Friday as it was on the previous Friday except there was

holiday music and sprinkling in fake snow. Let’s contribute to making

a 10% discount if I used my store credit card. Clearance items, seasonal

someone less fortunate more fortunate with food, and whatever else we can

sales and the like are all fair game for Black Friday. The hard-to-sell items

give. Black Friday is the gateway to giving, giving back, and giving of one’s

We should ‘hype up’ holiday sales season, while offering the

become stocking stuffers; the

self and service. It is the portal

new things that customers

through which we all pass for

wanted to try but were afraid

the happiest time of the year, no

to buy are also fodder for the

matter our culture or faith.

Black Friday sale.

There

are

several

bargains for sure, and they bring customers in. The store benefits, the consumer benefits, and most of all a national experience

has

been

built

around this event—this day, and this weekend of bargains

Instead of letting all the big box retailers and the specialty stores get all the holiday cheer, we should make it a point to strategize around just what kind of bundles we can offer for the season.

The holiday season is

a time when people buy for others. Shouldn’t they at least buy a comb, brush, or product for someone else? They would if they were prompted to. Next year in 2017 I would like to see someone make a move

and sales. Meanwhile that

towards having customers pour

black cashmere jacket that I

into OTCs to buy a hair dryer

am watching and waiting to go

for their sister, a brush for

on sale remains just out of reasonable price range with no sign of coming

brother and earrings for mom. Maybe everyone is not interested in having

down.

the store inundated with loads of new shoppers, but I do feel that all can

So here is what I am proposing: Instead of letting all the big box

take advantage of Cyber Monday.

retailers and the specialty stores get all the holiday cheer, we should make

it a point to strategize around just what kind of bundles we can offer for the

voted. From Black Friday to Cyber Monday it is estimated that 137 million

season. We should track the fast movers, tie them to a slower moving item,

people shopped online. Now that’s something to think about!

Meet Will Williams

In the elections last month it is estimated that 134 million people

Will Williams is currently the Director of Education for M&M Products Co., a Master Barber, Master Cosmetologist, Public Speaker and Product Developer. Will is a Global Ambassador working with professionals and consumers the world over.

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Manufacturer Profile

The beauty business is so much more than makeup or styling tools, and The Mane Choice embodies that. They formulate products that fuse beauty, health and science together, and partner that with excellent customer service to create one dynamic company. OTC Beauty Magazine was fortunate enough to speak with Courtney Adeleye, Founder and CEO, to learn more about this fairly new business.

뷰티 비즈니스는 메이크업이나 스타일링 도구가 다가 아니라는 것을, The Mane Choice 는 잘 보여주고 있습니다. 이는 아름다움, 건강, 과학을 함께 융화하여 상품을 만들어내며, 우수한 고객 서비스를 가미한, 역동적인 회사입니다. 운이 좋게도, OTC 뷰티 매거진은 CEO이자 창업자인 Courtney Adeleye와 이 새로운 비즈니스에 대해 이야기를 나눴습니다.

Courtney Adeleye Founder and CEO

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OTC Beauty Magazine January 2017


OTC Beauty Magazine (OTC): What is your background with both this company and the beauty business? What is your role with the company today? Courtney Adeleye (CA): Our company, The Mane Choice, is often known by our Beauty, Health, Science approach. But, what many may or may not know is that my background is in science. I have my BSN in Nursing. However, I started my journey in the industry as natural hair personality in the blogosphere. All of those experiences together have led to my role as the Founder and CEO of The Mane Choice.

OTC 뷰티 매거진(OTC): 이 회사와

뷰티

사업에

대한

당신의 경력은 어떻게 되나요? 현재, 당신은 회사에서 어떠한 역할을 맡고 있나요? Courtney

Adeleye

(CA):

자사 The Mane Choice는 우리의 뷰티, 건강, 과학적 접근법으로 더 유명합니다. 그런데, 대다수의 사람들이 모르고 제가

지나치는 과학을

사실입니다.

것이

전공했다는 저는

간호학

학사를 취득했지만, 블로그 내

천연

헤어의

성분을

찾아주는 서비스로 이 사업에 뛰어들었습니다.

이러한

경험들이 The Mane Choice

OTC: In your opinion, what is the most interesting aspect of the hair care industry? CA: In my opinion, the most interesting aspect of the hair care industry is that it is constantly changing. Because of that very significant aspect of the industry, you must constantly stay ahead to anticipate the demand and trends that will influence the market.

의 설립자이자 CEO로써 현재 제 역할을 이끌어주고 있습니다. OTC: 당신이 생각한 헤어 케어 업계의 가장 흥미로운 점은 무엇인가요? CA:제가 생각하는 모발 케어 산업의 가장 흥미로운 것은 지속적으로 변화한다는 점입니다. 그러한 업계의 매우 중요한 특성으로 인해, 시장에 영향을 끼치는 수요와 트렌드를 예측하기 위해 끊임없이 공부해야 한다는

OTC: Can you tell us a little bit about the history of The Mane Choice and how it got its start? What idea or slogan is the company based upon? CA: The foundation of our company is and has always been based on high quality customer service. We are where we are, and who we are, because of our customers. We like to refer to it as our Purple Standard.

점입니다.

OTC: What differentiates this company and makes it stand out from others in this multicultural beauty industry? CA: My husband and I both come from a medical background. As I mentioned, I am still a licensed nurse and he is a medical physician. After years of extensive research, we were able to formulate phenomenal products that fuse beauty, healthy, and science together. Aside from creating reasonably priced, premium products, we strive to show our customers how much they mean to us. Our aim is to seek opportunities to show our appreciation by giving back whenever we can, as much as we can.

CA: 자사는 항상 높은 품질의 고객 서비스를 기반으로 하고 있습니다. 우리의

OTC: Briefly describe the products that make up your product portfolio and the consumers they are created for. CA: Our portfolio is comprised of a healthy hair care regimen, from start to finish, that promotes healthy hair growth and retention. It is formulated for all hair types and textures, and for men, women, and children—from ages 2 and up.

감사 표시를 할 수 있는 기회를 찾아 고객 분들께 다시 우리의 최선에서

OTC: The Mane Choice를 설립할 당시의 이야기를 조금만 해주실 수 있나요? 어떻게 시작하셨나요? 어떤 아이디어나 슬로건으로 회사에 기반을 두었나요? 고객들로 인해 우리가 존재하는 것입니다. 이를 우리의 Purple Standard로 표현하고 싶습니다. OTC: 이 다양한 문화의 뷰티 산업에서 어떤 점을 다른 회사들과 달리 차별화 시키고 있나요? CA: 제 남편과 저는 둘 다 의료계에 몸담고 있었습니다. 앞서 언급 한 바와 같이, 저는 아직도 면허가 있는 간호사이고, 그는 의사입니다. 광범위한 수년의 연구 끝에, 우리는 함께 뷰티, 건강, 과학을 융합한 굉장한 제품들을 개발할 수 있었습니다. 이외에도 합리적인 가격의 프리미엄 제품을 만들기에서, 우리에게 고객들의 존재가 얼마나 큰 의미를 차지하는지 알려드리기 위해 정성으로 노력하고 있습니다. 우리의 목표는 고객에 대한 돌려드리는 것입니다. OTC: 제품 포트폴리오를 구성하는 제품에 대해 간단히 설명해주세요. CA: 우리의 포트폴리오는 처음부터 끝까지, 건강한 머리카락의 성장과 유지를 촉진하는 헤어케어 처방으로 구성되어 있습니다. 이는 모든 헤어 타입과 모질, 남성, 여성, 2살 이상의 아이들 등을 위해 만들어졌습니다. 우리가 개발하는 모든 비타민, 미네랄, 영양소, 그리고 비오틴으로

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Manufacturer Profile Everything we develop is formulated with vitamins, minerals, nutrients, and Biotin. We have Multi-vitamins for adults and gummies for children. There is a restorative shampoo and conditioner; there is also a detangling, hydrating shampoo and conditioner; growth oil; repairing oil; and deep conditioners. We also have top shelf moisturizers and a collection specifically for children. Whether your goal is longer, healthier, thicker, stronger hair, or if you’d like to maintain the health of what you already have, there is something for everyone. OTC: If you had to pick one product that is most symbolic of the company, what would it be and why? CA: I’d have to say it would be our Manetabolism PLUS Healthy Hair Growth and Retention Vitamin. Our primary customer wants healthier bodies and healthier, longer, stronger, and thicker hair—as soon as possible! OTC: What need in the marketplace does the company strive to fulfill, and how do you work toward that? CA: For us, it’s all about being the company who strives to provide a solution for every hair care demand. In doing so, it’s so vital to listen to the voice of the consumers. If you give them what they want, they will continue to put their value and trust in your brand. OTC: How do you keep consumers and store owners educated on product releases, uses and general information? Likewise, how do you receive customer feedback? CA: Our customers provide feedback via our social media outlets, as well as e-mails and reviews on our website, and through our retailers/partners. We value their feedback and use it to continuously monitor our performance in the market. OTC: Is the company active on social media channels, and if so which ones? CA: Absolutely! We’re on Facebook, YouTube, Instagram, and Twitter @themanechoice. OTC: What trend have you seen grow the most in the hair care business and how has the company met consumer demand for it? CA: One continuous trend that has proven it’s here to stay is the natural and healthy hair care movement. This is extremely enlightening to know because

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만들어졌습니다. 우리는 어린이를 위한 거미와 (gummies) 성인용 멀티 비타민을 갖고 있습니다. 모발 복구용 샴푸와 컨디셔너, 엉킴 방지용 수분공급 샴푸와 컨디셔너, 손상용

오일,

컨디셔너

등이

있습니다. 또한 저희는 고품질의 모이스쳐라이저와 아이들을 위한 전용 컬렉션을 보유하고 있습니다. OTC: 만약, 귀사의 가장 상징적인 하나의 제품을 선택해야 한다면 무엇인가요?

그리고

왜인지

알려주세요. CA:

저는

바로

Metabolism

PLUS Healthy Hair Growth and Retention Vitamin이란 제품을 꼽고 싶네요. 우리의 주요 고객은 가능한 한 빨리, 건강하고 동시에 더 길고, 탄탄한 두꺼운 모발을 원하시기 때문이에요. OTC: 시장에서 필요한 것들을 이행하기 위해선 어떤 노력이 필요한가요? 또한 귀하는 어떻게 행동합니까? CA: 모든 헤어 케어 수요에 대한 솔루션을 제공하기 위해 노력하는 것이 가장 중요한 핵심이라고 생각합니다. 이렇게 함으로써, 고객의 목소리를 들을 수 있기 때문에 필수적입니다. 당신이 만약 그들이 원하는 무언가를 충족시켜 준다면, 그들은 계속해서 당신의 브랜드에 가치와 신뢰를 넣어 줄 것입니다. OTC: 귀하는 어떻게 제품 출시, 사용 및 일반 정보를 소비자와 점주 분들께 교육을 시키나요? 마찬가지로, 당신은 어떻게 고객의 피드백을 받을 수 있나요? CA: 자사 고객은 소셜 미디어 매체나, 이메일, 본사 웹사이트 리뷰와 유통업체/파트너를 통해 피드백을 전달합니다. 우리는 고객의 의견을 소중하게 반영하여 시장 내 우리의 역량을 지속적으로 모니터링 하는데 사용합니다. OTC: 이 회사는 소셜 미디어 채널이 활성화되고 있나요? 그렇다면 어떤 것이 있나요? CA: 물론이죠! 자사는 현재 페이스북, 유투브, 인스타그램과

트위터

@themanechoice

계정으로 활동 중입니다. OTC: 귀하가 본 가장 성장했던 헤어 케어 사업의 트렌드는 무엇이었나요? 또한 어떻게 회사가 고객의 요구를 충족시켜주었나요? CA: 하나의 꾸준한 자리를 지켜온 트렌드는 바로 자연친화적이며, 건강한 헤어 케어 운동이라는 사실을 입증했습니다. 이는 우리 회사의 품질, 프리미엄, 합리적인 가격의 건강한 헤어 케어 제품을 통하여 수요를 창출했기 때문에 굉장히 중요한 사안이었습니다.


our company was created through a demand for quality, premium, and affordable healthy hair care products that truly work. OTC: Are there any big plans set for The Mane Choice in 2017 that you can share? CA: Let’s just say 2017 will be even bigger for The Mane Choice! We encourage everyone to stay tuned on our social platforms to keep up with all the expansions. OTC: What tips do you have for OTC beauty store owners on how to best market your products to customers? For example, is there a certain place they fit best in the store, or is sampling most beneficial? CA: We are fortunate enough to have a very loyal and in-demand consumer base. These consumers know about the product and simply want to have it easily accessible. Most of our retail partners have seen the biggest success putting our products in premium placements through the store.

OTC: 2017년 새해에 공유할 만한 The Mane Choice의 큰 계획이 있나요? CA: 우선 2017년엔 The Mane Choice가 큰 성장을 이룰 것입니다! 자사의 확장과 관련하여, 자사 소셜 미디어를 통해 계속 지켜봐 주시면 감사하겠습니다. OTC: 귀하가 만약 OTC 뷰티 스토어 점주 분들에게 귀사의 제품을 판다고 하면, 어떤 조언을 줄 수 있나요? 예를 들어, 제품을 배치하기 가장 적합한 특정 장소라는 게 있나요? 또는 샘플을 주는 게 가장 효과적인가요? CA: 우리는 단골고객을 충분히 보유하고 고객 수요가 많은 행운을 가졌습니다. 이러한 소비자 분들은 제품을 이미 알고 있고, 단순하고 쉽게 접근이 가능한 제품을 찾고 있습니다. 실제로 자사의 유통업체 파트너는 매장 내 자사의 프리미엄 제품을 소개하고 판매하여 큰 성공을 거뒀습니다. OTC: 만약 고객의 헤어 케어 생활 습관을 볼 때, 제품에 대한 조언을 하나 준다면, 어떤 것을 줄 수 있나요? CA: 때로는 성공적인 헤어 케어를 유지하기

OTC: If you could give one piece of advice to customers about their hair care routine, what would it be? CA: Remember that sometimes successful routines are achieved through trial and error. When you find what works for you, stick to it! OTC: Can we find The Mane Choice at any trade shows throughout the year? If so, which ones? CA: We are currently planning our event schedule for next year. We would encourage everyone to stay tuned on social media for our event announcements. It’s going to be a fun year! OTC: What final thoughts would you like to share with OTC readers about the company or industry in general? CA: The Mane Choice does not take a “once size fits all” approach to hair care. My team and I go to great lengths to address the needs of our customers on a case-by-case basis. In this industry, it is also highly important to anticipate the needs of our customers, and fill them ahead of time.

Company Name: The Mane Choice Address: 5828 Research Park Dr. NW, Huntsville, AL 35824 Contact Number: 256-429-9085 Website: www.TheManeChoice.com Years in business: 3

위해선 많은 시행착오를 통해 이뤄진다는 것을 명심하세요. 만약 여러분에게 맞는 것을 찾았다면, 그 제품에 충실하세요! OTC: 우리는 연중 The Mane Choice를 트레이드 쇼에서 만나볼 수 있을까요? 만약 그렇다면 어떤 트레이드 쇼 인가요? CA: 현재 저희는 자사의 내년 행사 일정을 계획하고 있습니다. 자사 이벤트 공지에 대해 소셜 미디어를 통해 업데이트 할 예정이니 계속

지켜봐

주시기

바랍니다.

굉장히

재미있는 한 해가 될 것 같네요! OTC: 마지막으로, 귀하의 회사나 업계에 대한 일반적인 생각에 대해 독자들과 나누고 싶은 말씀이 있으신지요? CA: The Mane Choice는 이 산업에서 ‘모두에게 두루두루 적용되는 방식’ 으로 접근하지 않습니다. 저는 팀 멤버들과 함께 고객들의 개별적 사례를 자세히 살펴보고 문제를 해결하기 위해 모든 노력을 기울이고 있습니다. 이 업계에서는 고객의 요구를 예상하고 미리 미리 요구를 해결할 방안을 찾는 것이 굉장히 중요합니다.

회사명 : The Mane Choice 주소: 5828 Research Park Dr. NW, Huntsville, AL 35824 연락처: 256-429-9085 Website: www.TheManeChoice.com 사업연수 : 3년

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CLIPPER TIPS Sponsored by Andis Co.

Andis® Cutter Blades and Quality Fades by Kenny Duncan

Ever wonder why your fades don’t look as good as what you see on Instagram? While some barbers may cheat and doctor their pictures with Photoshop, that might not be the only difference. For example, the Andis Master® clipper is a barber shop staple, but many of you might not know that over the years it has actually been produced with different cutter blade designs. Three blade variations exist—#18, #22 and #28—and have different characteristics that can impact the finished look of your haircuts. As a longtime Andis educator, I’ve used all three extensively and will shed some light on how they differ and perform on various hair types. The #18 cutter – First, the blade numeral denotes the actual number of cutting teeth. The #18 is an older blade design that Andis discontinued several years ago. It had thicker teeth with wider spacing that made cutting through thick, coarse and/or wet hair easy. In my opinion, the thicker teeth were also stronger. New old stock can still can be found if you’re willing to hunt for it.

The #22 cutter – This is the standard blade that comes on the current Master clipper today. It is great for all-around cutting, but it won’t produce as fine a finish as a #28 cutter— especially for fading. The #22 cutter blade has taller, thinner teeth spaced closer than the #18, but wider than the #28. While this blade works best with dry hair, it can be used on wet or damp hair as well. If you do decide to use the #22 blade to cut wet or damp hair, take your time and cut hair in smaller sections. The #28 cutter – This is my favorite of the three because it produces the most precise finished look for fading. The characteristics of this blade are tall, skinny teeth with very little spacing between them. If I had to compare it to anything, it would be like extra fine sand paper for woodworking. It performs best with dry hair and I don’t recommend using it on wet hair. The #28 can be found at most barber supply stores. The Master isn’t the only tool with cutter blade teeth suited to smooth, blended finishes. The new Envy™ Li and ProAlloy™ clippers are equipped with the #28 cutter blades and I have used them both to create smoother fades than what I could achieve with the #22 equipped Master. It wasn’t the clipper body that made a difference, nor the technique…it was the cutter blade that effected the quality of the fade! For more information on blades, visit Andis.com.

Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon— Main Attraction Unisex Salon— based in Philadelphia. He is the barber for several Grammy Awardwinning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company.

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THERAPY TRENDS Ushering in the New Beauty Regimen! by Elayne McClaine

As we welcome in our new global world order, OTCs will be ushering in new products, techniques and beauty trends. The new governmental regime has called on consumers to identify as a united mix of nationals. New looks will lead to new beauty regimens. In 2017, the consumers will totally revamp the thinking of the beauty industry. What are the categories to focus on? It may not be wise to rely on past trends. For instance, hair styles that require shaving and sharpening will initiate products and techniques that are truly universal. Styles may no longer be gender specific or racially specific. Multiculturalism has become the revered and feared symbol of globalization. Metrosexual-ism has become commonplace throughout the land, not just in the major cities. OTC shelves will reflect the highs and lows of product selection—less wigs and more shaving implements; less relaxers and more natural textures; less technology and more technique. Products that are used to create and maintain shapes and tones of this worldwide collective will be in high demand. Consumers have become cautious and plagued with uncertainty. Images of defiance and asymmetry will unify this generation of OTC customers. What may have been considered expected or normal for hair, skin, makeup or nails may not be what was on the shelf last year. They will seek fast and efficient products—no limits, no preconceived notions, no yesteryear conventions. As millennials may have started the trends, the techniques will spread toward all ages, types and textures. Hopefully 2017 will reflect a new awakening in spirit and in inspiration. Consumers have been challenged to think and express themselves individually and communally. New boundaries have been set for all segments of the market place. This new regime has truly provoked a new beauty regimen.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skin care and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

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TONSORIAL TIMES Resolutions by Dwayne Thompson

Here we are again! A new year and we all are thinking of the success and or mistakes we made last year. Personally, I am struggling with the list of 15 resolutions I made last year. I was only able to work and improve on 5 of them. Hopefully, I can get around to the other 10 this year and ironically I have added 7 additional resolutions which will help me resolve some of the resolutions I set last year. I know it sounds crazy, but this is my reality. So let’s take a step back and ask this question: What is a resolution? Dictionary.com defines resolutions in several dynamics, but there is really only one which resonates with me directly.

RESOLUTION:

(rez-uh-loo-shuh n) the act of resolving or determining upon an action, course of action, method, procedure, a resolve; a decision or determination: to make a firm resolution to do something. Ask yourself, have you made resolutions to improve your life over the years and you have not accomplished your goals? Are you making resolutions to keep your resolutions? Well, don’t be so hard on yourself because only 8% of us keep or succeed at our resolutions throughout a full calendar year. Ironically, the top 10 resolutions we make are our to-do items we should focus on throughout our entire life. Here is the list of top resolutions below: 1. Lose Weight 3. Spend Less, Save More 5. Stay Fit and Healthy 7. Quite Smoking 9. Fall in Love

2. Get Organized 4. Enjoy Life to the Fullest 6. Learn Something Exciting 8. Help Others in Their Dreams 10. Spend More Time with Family

Hopefully you have at least one of these resolutions on your personal list; if not, please add “make more money.” Resolutions are important just like a vision board and making a bucket list, but remember you can’t conquer what you won’t confront. Attack your resolutions and don’t be afraid to fail. Keep up the good work!

Dwayne Thompson, aka “The Barber Ambassador,” is the CEO of The Fade Club LLC, a marketing and promotions company designed to grow the barbering industry through education and brand management. He wears many hats as the founder of The Barber Academy Tour, creator of “The Barbettes,” a term designed to promote female barbers, and the former host of Against the Grain Radio show, the first barber related radio show on Blog Talk Radio. He is a dynamic writer, educator, product broker, consultant and social media expert. He has held several Executive positions with a former barbershop publication and a national health outreach program. Mr. Thompson is also the Founder and Publisher of Tonsorial Times Magazine, “The Official Barbershop Trade Publication” focused on highlighting products, franchises, schools and educators directly connected to the barbering industry. For more information, visit www.tonsorialtimes.com.

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업계소식

가주 뷰티 서플라이 협회 가주 뷰티서플라이 협회(CBSDA , 회장 Scott 홍)는 지난12월11일 (일요일) 오후5시30분부터 Garden Suite Hotel 에서2016년 정기총회및 송년회를 가졌다. 협회원과 협력업체임직원등 약 100여명이 모인 이날행사 1부 에서는 정기총회가 개최되었고 지난 10월 정기이사회에서 새로 11대 회장으로 선출된 박한종 이사장과 이사장으로 선출된 김기태이사, Joyce 강 감사가 이번 총회에서 인준절차를 거쳐 내년 1월부터 2년의 임기를 시작하게 되었다. 또한, 협회원 자녀2명에게 장학증서와 장학금을 전달하는 자리도 마련되었다. 이어서 2부에서는 여흥및 경품추첨을 통해 참석자 모두가 즐거운 시간을 가졌다.

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Industry News Hair Follicle Anti-Aging Treatment from Dominican Magic Introducing a new hair treatment designed to increase the moisture and blood circulation of damaged or balding hair, and made with a natural botanical complex. Sure to be a hit with your customers, its natural ingredients will help to enhance the integrity of hair growth while minimizing premature hair loss by slowing down the aging process and strengthening the hair follicles.

This collection includes the following products: • Hair Follicle Anti-Aging Shampoo – Made with Botanical extracts of Rosemary Oil, Aloe Vera and Horsetail to help prevent premature hair loss and stimulate hair growth. Amica extract boasts natural restoration properties. Rosemary extract works to strengthen and condition. • Hair Follicle Anti-Aging Conditioner – Made with the best botanical blend extract to repair, hydrate and condition dried, processed and color-treated hair. Coconut, Rosemary, Aloe Vera, Jojoba and Horsetail extracts target hair follicles, helping to condition and restore damaged hair and prevent hair loss.

Hair Follicle Anti-Aging Smoothing Balm (Leave-In Conditioner) – For all hair types, this product is great for creating smooth curly or straight hair looks. It provides maximum smoothness and superior shine on both straight and curly hair. Formulated with Vitamin E, Silicon, Rosemary, Aloe Vera and Amino Acid Complex. Hair Follicle Anti-Aging Scalp Drop Applicator – Made with a Botanical complex designed to increase hair moisture on damaged and fragile hair. It helps to revitalize, promote hair growth and reduce premature hair loss. Can be applied directly to the root with dropper. www.dominicanmagic.com

Euromonitor Reveals Trends Driving Growth in APAC Region

Global market intelligence consultancy identifies three key themes driving growth in the region’s beauty and personal care market at in-cosmetics Asia. The Asia Pacific (APAC) region now represents almost a third of the global beauty and personal care market, and brands need to closely monitor the trends driving growth in developing Asia to achieve long term success, according to Joanna Chan of Euromonitor International. Speaking at the in-cosmetics Asia event in Bangkok in early November 2016, Chan highlighted Euromonitor’s latest research findings. She revealed that developing Asia—including Indonesia, Thailand, Philippines, Malaysia and Vietnam—is driving growth in the APAC region, with India leading the way with growth of 7% and many Southeast Asian countries overtaking China. Focusing on the latest influences in the APAC region, Euromonitor predicts that three key demands will shape the future market—customisation, well-being and digital. Chan commented: “APAC continues to grow faster than any other region in the world and while there are differences in growth rates between the developed and developing countries, there are similarities in the trends driving the market. We fully expect consumers to continue their pursuit of natural products that also protect against harmful effects, and for brands to start putting product customization high on their NPD agendas.” Customization has become a key part of the skin and hair care markets, with consumers believing that the effectiveness of a product depends on their individual skin or hair types. Euromonitor’s recent Beauty Survey highlights that ‘suited to my hair type’ is a key factor in influencing the purchase decision. Chan also explained 78

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that an emerging trend within customization is multicultural beauty where products are tailored to suit ethnicity, culture and climate. Asian consumers’ requests for high quality healthy products will lead to increased demand for natural and dermatological brands. A ‘quest for prevention’ is prevalent among those living in the region and health consciousness is also driving awareness of the dangers of UV rays and pollution, leading consumers to seek sun protectants and anti-pollution skin care products. The APAC region is leading the world in terms of internet retailing for beauty and personal care. CAGR of 25% from 2010 to 2015 greatly outpaced the global rate of 15%. Chan emphasised the importance of e-commerce in developed Asia, with consumers using mobile devices to make purchases instead of visiting bricks and mortar stores. She also discussed the increasing use of m-commerce (electronic commerce conducted on cellular phones), as well as the challenges and opportunities for internet retailing in developing Asia. With innovation at the heart of in-cosmetics Asia, a number of exciting new ingredients have also been announced as part of the event’s Innovation Zone. A total of 41 products will be shown over the three days, all launched within the last six months. Belinda Carli, Official Technical Advisor to the in-cosmetics Group, said: “The ingredients shown in the Innovation Zone will enable R&D professionals to create exciting new formulations in the coming years. As Euromonitor revealed, there are key trends driving beauty and personal care in the APAC region and it’s important for manufacturers to identify new materials and ingredients that can help them develop products to tap into these growth areas.” www.in-cosmetics.com


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Industry News Military Hair Care

Since 2011, more women have made and are continuing to make the decision to wear their hair in its natural state. Many have chosen to do this due to health reasons, but the majority just want to wear their hair the way it naturally grows. With this shift, women like Luvina Sabree are creating events that educate women about how to care and love their natural hair. Luvina founded the Armed Forces Natural Hair and Health Expo five years ago. As a veteran herself, she understands the challenges women face in the military when caring for their natural hair. The Armed Forces Natural Hair and Health Expo provides education and empowers women and children in the community. It helps them to be more confident and proud about wearing their hair the way it naturally grows from (Left to right) Nicole Patrick their scalp. and Luvina Sabree During the Expo, women attended workshops about caring for natural hair. Nicole Patrick, also known as “The Natural Cole,” a hair educator and blogger from Dallas, Texas conducted her workshop “The

Foundation of Natural Hair Care.” The one-hour workshop discussed topics such as the importance of understanding the hair’s structure as well as how to moisturize and use products for natural hair. Denman sponsored the seminar by providing attendees with the limited edition version of the classic D3 styling brush: “Love Your Denman” which incorporates the US flag on the handle design. Afterwards, Nicole spoke one-on-one with women to find out some of their hair care concerns and maintenance issues with textured hair in the military. Women expressed how challenging it can be to take care of their hairline and edges due to having to wear a military cap daily. Products leftover from the expo were mailed to families overseas to help with their hair care needs. Luvina says being a veteran and often stationed overseas, she knows how difficult it can be to find products for natural hair. Now that she is a 501 (c) (3) her ultimate goal is send families overseas new full-size products with the help of donations. For more information about the Armed Forces Natural Hair and Health Expo visit www.afnhhe.com. To learn more about The Natural Cole visit www.thenaturalcole.com.

Skin Inc.’s Face & Body® Midwest Introduces Certification Class in Partnership with Melanoma Foundation of New England “The Skinny On Skin” Trains Skin Care and Salon Professionals on Identifying Symptoms of Skin Cancer Skin Inc.’s Face & Body Midwest is proud to announce its partnership with the Melanoma Foundation of New England in presenting “The Skinny On Skin,” an onsite skin cancer education program for skin and beauty professionals. Launching at the 2017 conference and expo (January 2123, 2017), the class will give attendees the opportunity to learn how to screen for suspicious moles while performing common skin care and salon services, as well as how to talk to clients about it. “It is our goal to provide educational opportunities to help our audience learn so that they can grow professionally. The Melanoma Foundation’s mission of training our industry is critical to skin care professionals. Our partnership collaboration just makes good business sense,” said Sandy Chapin, group show director of Face & Body events. 80

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“We’re thrilled to partner with Skin Inc.’s Face & Body to bring The Skinny On Skin certification program to Face & Body attendees,” said Deb Girard, executive director of the Melanoma Foundation of New England. “This has been a successful program of ours for seven years, but now we’re taking it to the next level by offering it exclusively to estheticians at Face & Body.” As some of the only professionals to closely examine skin on a regular basis, estheticians, massage therapists, stylists, nail technicians and other skin professionals are in a unique position to spot melanoma on a client long before anyone else. Clients visit their beauty professionals every six weeks on average—far more than they see their doctor. Stylists are familiar with clients’ skin and work on hard-to-see areas like the neck and scalp, where melanoma often

goes unnoticed and are often diagnosed at a later stage. Skin cancers that are found early are typically much easier to treat than those found at a later stage. Attendees can become certified in just a few hours with the learning course, which is scheduled for Sunday, January 22, 2017 from 12:30 – 2:00 p.m. and Monday, January 23, 2017 from 1:00 – 2:30 p.m. Admission to this class is $10 when purchased with any show registration package. For more information on “The Skinny on Skin,” please visit www.mfne.org/ prevent-melanoma/the-skinny-on-skin. Skin Inc.’s Face & Body Midwest will take place on January 21-23, 2017 and will be held at the Donald E. Stephens Convention Center in Rosemont, IL. Skin Inc.’s Face & Body is open to skin care facility owners, directors, managers, estheticians, massage therapists, dermatologists and other medical esthetics professionals. For additional information and updates on the upcoming show, please visit www.faceandbody.com/ midwest.


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Industry News To Fling or not to Fling…is That Even a Question?

No Strings Attached with China Glaze® Spring 2017 Collection Flirty boys, tanned skin, no responsibilities, sitting back and relaxing—Spring Break is exactly what your customers have been waiting for after a long winter. Whether taking an exotic trip with their girlfriends or simply venturing back home for the week, this March they can fall in lust with China Glaze® Spring Fling. Inspired by new experiences and unforgettable memories, this palette will take them on a dreamy tropical rendezvous full of color, fun and zero drama—just what a spring fling should be! China Glaze® Spring Fling includes: • Life is Suite! – Matte nude • Sun’s Out, Buns Out – Holographic pink glitter • I Just Cant-aloupe – Coral crème • Kiss My Sherbet Lips* – Fuchsia crème • Crushin’ on Blue – Oceanic blue shimmer • Too Much of a Good Fling – Mint crème

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Beach It Up* – Sparkling bronze glitter We Run This Beach – Nude crème Moment in the Sunset – Peachy-pink shimmer Blanc Out *– Pristine white crème Don’t Teal My Vibe* – Turquoise shimmer It’s A-Boat Time – Sea grass shimmer Have a fling with more than just one shade with two promotional kits: • 6-Piece Micro Mini Spring Cuties Kit: Includes “Life is Suite!,” “Beach It Up,” “I Just Cant-aloupe,” “Kiss My Sherbet Lips,” “Crushin’ on Blue” and “Too Much of a Good Fling.” • 4-Piece Nice Melons! Kit: Create the juiciest watermelon nail design with “Too Much of a Good Fling,” “Kiss My Sherbet Lips” and Stripe Rite nail art liners in “Best in Snow” and “Paint It Black.” Or turn that spring fling into a longer term commitment with four select shades available in

Gelaze® Gel-n-Base in One™ formula: “Blanc Out,” “Don’t Teal My Vibe,” “Kiss My Sherbet Lips” and “Beach It Up.” Remember to practice safe-flinging—always top your China Glaze® manicure with “Gotta Go” Dry Fast Top Coat. China Glaze® Spring Fling will be available in March 2017 in a 12, 24 and 36-piece counter displays, 36-piece rack, two kits and as open stock. For more information, please visit www.chinaglaze.com or follow China Glaze on Facebook (@ChinaGlazeOfficial), Instagram (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze).

Dark and Lovely Debuts #ThatsMyCurl Video Series From kinky to coily to curly, Dark and Lovely asked real women in the natural hair community about their curls and captured their honest, hilarious and in your face responses, which can be seen in Dark and Lovely's new #ThatsMyCurl video series. The first episode titled “What Not To Say To a Natural Girl #ThatsMyCurl” is amusing, yet so real and relatable to all naturalistas. Check it out on YouTube by Google searching the title. Dark and Lovely has a full portfolio of products to help your customers truly embrace their natural 82

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hair journey. The brand wants to be here for them, letting them celebrate their natural hair, while listening to their voice, personal issues and help them overcome individual hair challenges. Dark and Lovely wants everyday to be a day where you say proudly, #ThatsMyCurl! Dark and Lovely Au Naturale is an accessible brand that takes the guesswork out of styling and caring for naturally curly hair textures. The line manages shrinkage, locks in moisture for 7 full days, reduces breakage and nourishes curls and coils. www.softsheen-carson.com/dark-and-lovely


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Industry News Cosmoprof Asia 2016 Grows with “One Fair Two Venues”

Cosmoprof Asia returned once again with its largest and most powerful edition yet. This highly anticipated beauty event of the year took place across two venues in 2016 - AsiaWorld-Expo (AWE) hosted packaging, ingredients and process equipment, November 15-17, and finished cosmetics were showcased at the Hong Kong Convention and Exhibition Centre (HKCEC), November 16 – 18. Cosmoprof Asia 2016 played host to 2,698 exhibitors from 49 countries and regions including 24 national and group pavilions from Australia, Belgium, Brazil, California, China, France, Germany, Greece, Hong Kong, Israel, Italy, Japan, Korea, Poland, Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, UK, USA and the firsttimers Bulgaria and Latvia. More than 60,000 attendees were expected. Japan was the Country of Honor this year with a special highlight of Japan Beauty Week. This project was organized by the Japan External Trade Organization (JETRO) with the support of the Ministry of Economy, Trade and Industry (METI) and the Japan Cosmetic Industry Association (JCIA) to bring the best of “Japan Beauty” to Hong Kong with a splendid product showcase, a networking reception, onsite demonstrations and market-specific seminars from November 16-18 at HKCEC. This year’s event had a number of highlights specifically tailored to each venue.

AsiaWorld-Expo (AWE) Highlights Six halls at the AsiaWorld-Expo hosted the presentation of raw materials, machinery, packaging, contract manufacturing and private label. An event not to be missed was the first edition of Innovation Circle Awards 84

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curated by the globally renowned trends agency, Beautystreams. The Awards recognized the most innovative packaging, design and formula in the beauty industry across six award categories based on the theme “LEGENDS“. Products by 24 finalists, picked by a jury of top industry professionals from AmorePacific, Centdegrés, L’Oreal, Marie Dalgar, Martha Tillar Companies and NYX Cosmetics, were displayed at the East Lobby of AWE from November 15-17. Spotlight on Ingredients was another new feature to help formulators, R&D and business development professionals discover new ingredients, textures and formulation. This area further completed the presentation of the entire industry chain in Cosmoprof Asia. The Lipstick Factory in Hall 5 took visitors on a journey on the making of a luxury lipstick, from the meticulous search for raw materials, right up to the mixing and construction. 8,000 complimentary pieces of “Cosmoprof Asia Limited-Edition

Lipstick” in four new glamourous shapes and textures were presented to visitors during the three days of the show. The Lipstick Factory involved three Italian exhibitors who are leaders in their fields – Brivaplast (packaging), Chromavis (formulation) and Vetraco (machinery). The project was supported by the Italian Ministry of Economic Development and ITA – Italian Trade Agency, in collaboration with Cosmetica Italia – Personal Care Association. Hong Kong Convention and Exhibition Center (HKCEC) Highlights Level 1 of the Hong Kong Convention and Exhibition Centre was dedicated to Cosmetics and Perfumery, level 3 to Professional Beauty and level 5 hosted the Hair and Nail sectors. “Extraordinary Gallery” in Hall 3G of level 3 took center stage, with exhibiting companies covering the complete beauty supply chain. The famous creative agency, Centdegrés, constructed an impressive designer suite encompassing a dedicated buyers lounge, press corner, bloggers station

as well as a summit area. Visitors could meet international brands and suppliers offering high quality products and innovative services in a calm and relaxing atmosphere. Exhibitors in this hall were able to enjoy the privilege of meeting with senior buyers and media, and network with the influencers of the beauty

world. An interactive experience at the heart of the hall involved visitors being presented with a special edition of nail polish in three unique colors and textures jointly created by Centdegrés, Groupe Pochet (world-leading glass maker), Fiabila (savoir-faire in nail polish) and Beautystreams (trends forecasting agency). Close to the Extraordinary Gallery, Discover Trends featured more than 80 companies with their latest offerings in Baby Skincare & Toiletries, Men’s Care, as well as Natural & Organic Cosmetic. Now in its third year at Cosmoprof Asia, Boutique, the “shop for charity” campaign, was located at the Hall 1E Concourse. Visitors could pick up travel size products from sponsoring companies for a donation to the Hong Kong Breast Cancer Foundation. Together with the expanded exhibition area, Cosmoprof Asia introduced tools to facilitate networking and increase B2B meetings and opportunities. The International Buyer Program is a key feature of Cosmoprof shows worldwide, and brought to Cosmoprof Asia more qualified buyers from the most strategic markets to Hong Kong. Buyers and exhibitors met in a quick and easy way via the “Match and Meet” online service. The World Asia Forum sought to address the industry’s most talked about trends and topics, allowing attendees to keep pace with the latest advances across the region. The sessions in AWE focused on the latest ingredients, technologies and packaging to help drive product development, while at the HKCEC visitors could discover the latest trends and development in product, branding and marketing. Visitors could choose from more than 30 sessions. www.cosmoprof-asia.com


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Industry News Cosmoprof Worldwide Bologna Presents the Spa Symposium 2017 in Collaboration with International SPA Association Cosmoprof Worldwide Bologna and the International SPA Association (ISPA) announced a new collaboration, focusing on leveraging the assets of each organization to help further the reach of ISPA through the COSMOPROF WORLDWIDE network on a global basis. “ISPA is world-known for its outstanding education and member roster base involving leading key decision makers in the spa community,” said Enrico Zannini, Director of Cosmoprof Worldwide Bologna. “We are pleased to begin our initial collaboration starting with the upcoming COSMOPROF WORLDWIDE BOLOGNA 2017 edition whereby ISPA will collaborate for a two day spa symposium and then continuing to evolve the collaboration into more ways that can be meaningful to the spa industry at a global level.” “Cosmoprof Worldwide Bologna is the premier event for the global beauty industry,” said ISPA Chairman Todd Shaw.

“We are thrilled to be collaborating with this prestigious group as we continue to provide education that supports ISPA’s global membership.” Cosmoprof Worldwide Bologna, the B2B leading international exhibition on trends related to the cosmetics industry organized by Bologna Fiere, celebrates its 50th anniversary from Friday March 17 to Monday March 20, 2017. Cosmoprof Worldwide Bologna is the go-to-event for the global beauty industry, thanks to credibility gained over 50 years. Cosmoprof Worldwide Bologna has events around the world as part of an international network, providing companies with a global presence and expertise. To celebrate its 50th anniversary, Cosmoprof Worldwide Bologna will present a new area, Cosmoprime, dedicated to retail companies representing a specific market going from high-end mass market to prestige and niche perfumery. Cosmoprime will welcome beauty professionals from March 16 to 19,

in conjunction with Cosmopack, the event dedicated to the beauty supply chain, from raw materials to machinery, from counter manufacturing to packaging. ISPA is recognized worldwide as the leading professional organization and voice of the spa industry that provides invaluable educational and networking opportunities, promotes the value of the spa experience and speaks as the authoritative voice to foster professionalism and growth. Cosmoprof Worldwide Bologna will host a spa symposium in collaboration with ISPA followed by other initiatives designed to support the global spa community. The SPA SYMPOSIUM in collaboration with ISPA will be a two-day conference hosted on Friday, March 17 and Saturday, March 18, 2017. The 2016 edition of Cosmoprof Worldwide Bologna reported record numbers, with more than 200,000 visitors and 2,510 exhibitors, of which 73 percent came from abroad. www.cosmoprof.com

Extraordinary Gallery Unveils the Best International Indie Beauty Brands at Cosmoprof Worldwide Bologna 2017 Cosmoprof Worldwide Bologna, the B2B leading international exhibition on trends related to the cosmetics industry organized by Bologna Fiere, celebrates its 50th anniversary from March 17 - 20, 2017. The next edition with unveil COSMOPRIME, a new hall devoted to prestige and masstige perfumery open to select attendees only from March 16 - 19. Cosmoprof Worldwide Bologna is the go-to-event for the global beauty industry, thanks to credibility gained over 50 years. Cosmoprof Worldwide Bologna has events around the world as part of an international network, providing companies 86

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with a global presence and expertise. COSMOPRIME, the new hall devoted to the masstige and prestige beauty market will host a variety of projects appealing to this industry segment. Part of the key initiatives in the newly unveiled COSMOPRIME 2017 is Extraordinary Gallery, a special section devoted to niche indie, innovative brands from all over the world. The Extraordinary Gallery is the reference point for buyers, distributors, press and opinion leaders in search of the latest trends, technologies and innovations, seeking brands featuring the most effective

packaging and design solutions and formulations that can offer their customers a unique beauty experience. Extraordinary Gallery features companies with high quality products and exclusive distribution in the most prestigious international retail channels, looking for new business opportunities in Europe as well as all over the world. The products on display are characterized by a careful selection of ingredients, often luxury materials, purchased locally according to principles of sustainability and international certifications. www.cosmoprof.com


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BIR Bits

On September 30, Coty became the world’s third largest beauty company, after completing the acquisition of P&G’s specialty beauty business, which includes 41 beauty brands. That transaction doubled the company’s annual revenue. Coty is now a global leader in fragrance, color cosmetics and professional hair care and styling. For additional information, visit coty.com.

Beauty Logica, a one-stop beauty destination, debuted at Cosmoprof North America. To meet the customers’ needs, the catalog supply house has 11 distribution centers across the country with more than 1.4 million square feet of warehouse space, filled with the largest selection of professional beauty supply sundries and tools in the country. The brand services a new generation of shoppers, including professional distributors, OTC stores, beauty schools and chain salons and spas, with a large selection of multi-textural brands and the newest trends in the beauty industry. Jennifer Jhin, vice president of marketing, explains, “With the growth of social media and online marketplaces, today’s consumer is constantly demanding the newest trends and specific products, especially in the multicultural space. Beauty Logica is the go-to source for multi-textural brands, among others. We provide an agile platform that allows our customers to stay on top of those trends and products to meet their customers’ needs. In addition, as a new generation of catalog houses, Beauty Logica is building a reputation for exceptional service and quick delivery, with orders arriving in 1 to 2 days to most locations nationwide.” Adds John Plunkett, vice president of sales, “We are happy to be represented by Jay Halaby in the Northwest and Western territories and The BTB Group in the Southeast.” For more information, call 866-518-5272 or visit beautylogica.com.

SalonQuest, LLC, the marketer of Aquage and Biomega Haircare, has been acquired by the Professional Division of Conair Corporation. . Conair, like Aquage, is a family-owned business that is deeply rooted in the salon industry. Conair is also the parent company of BaBylissPRO. “Conair and BaBylissPRO are technology-driven and customer focused,” says Ken Russo, senior vice president, Professional Division of Conair Corporation. “Our success comes from innovative, high-quality products and an unwavering commitment to professional stylists and their clients. That focus drives our success and it will continue to do so with Aquage. We’re very excited to have this opportunity and look forward to a bright future.” Visit aquage.com.

Glenn Udell, vice president/treasurer, announces that Gerry Udell, Inc. has been appointed the Northeast representatives for Model in a Bottle, which was recently acquired by American International Industries, Inc. Visit gerryudell.com.

Jane Carter Solution introduces Healthy Hair Cleansing & Conditioning Co-Wash. Jojoba oil and botanical extracts cleanse and infuse the hair with restorative botanicals. Dry hair will soak up the non-lather formula, which moisturizes and cleans all at once to leave hair softer, shinier and bouncier. Visit janecartersolution.com.

Courtesy of “The Beauty Industry Report.” The Beauty Industry Report is a monthly newsletter for executives in the professional beauty biz. For 3 FREE complimentary issues of the “Beauty Industry Report,” please send your request to Lisa Iavello at lisa@bironline.com. Include your name, company name, address, phone number and email address in the email message. 92

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Show Calendar | Ad Index JANUARY:

AFAM Concept Inc. .................................................. Poster www.afamconcept.com

Jinny Corp. .................................................................. 4, 5, 21 www.jinny.com

15-16 Western Buying Conference Las Vegas, NV www.westernbuyingconference.com

American International .................................................... 57 www.aiibeauty.com

KAB Brands .......................................................................... 81 www.aphogee.com

Ampro Industries ............................................................... 41 www.amprogel.com

Liquid Gold Bonding/Lloneau Products ..................103 www.liquidgoldbonding.com

15-17 Beauty Expo USA Las Vegas, NV www.btexpousa.com

Andis Co. ....................................................................... 32, 33 www.andis.com

L’Oreal Technique ............................................................. 87 www.lorealtechnique.com

Beauty Perfection ............................................................. 13 www.sparkscolor.com

M&M Products .................................................................... 67 www.mmproducts.com

15-19 Cosmetics, Fragrance & Bath EPPS Jacksonville, FL www.ecrm.marketgate.com/Events/

Beauty Ventures .................................................. 76, 77, 91 www.beautyventures.net

Manic Panic ......................................................................... 10 www.manicpanic.com

Brittny Professional ................................................... 88, 98 www.dreamworldproducts.com

Mane Selection .................................................................. 92 www.maneselection.com

21-23 Face & Body Spa Conference & Expo Midwest Rosemont, IL www.faceandbody.com

Carol’s Daughter .............................................................. IBC www.carolsdaughter.com

Mitchell Group .................................................................... 83 www.mitchellgroupusa.com

Chloe Hair Accessories ................................................... 90 www.dreamworldproducts.com

Nature’s Protein.................................................................. 99 www.nphaircare.com

Colomer USA .........................................................Cover, 59 www.lottabody.com

NouriTress Hair Products, LLC...................................... 37 www.nouritress.com

Combe Inc. ........................................................................... 71 www.combe.com

One Bottle Products ......................................................... 47

23-25 Cosme Tokyo 2017 Tokyo, Japan www.cosmetokyo.jp/en 28-30 International Salon and Spa Expo (ISSE) Long Beach, CA www.probeauty.org/isselb/

FEBRUARY:

11-13 Bronner Bros. Show 70th Anniversary Experience Atlanta, GA www.bronnerbros.com 19-22 2017 Global Beauty and Wellness Exchange Montage Palmetto Bluff, SC www.globalbeautyexchange.com 20-22 Beauty Asia 2017 Singapore www.beautyasia.com.sg

Conair .................................................................................... 23 www.conair.com Dream World Products ........................28, 29, 60, 66, 96 www.dreamworldproducts.com Fantasia Ind. ........................................................................ 15 www.fantasiahaircare.com Giovanni Cosmetics ......................................................... 79 www.giovannicosmetics.com Gold ‘N Hot ........................................................................... 53 www.goldnhothair.com HairUWear Inc. .......................................................................9 www.hairuwear.com Helen of Troy ..........................................................................7 www.hotus.com Innovative Beauty Products, LLC ................................ 25 www.godefroybeauty.com Inspired Beauty Brands ................................................... 11 www.haskbeauty.com J2 Beauty ............................................................................. 74 www.dreamworldproducts.com

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PDC Brands ....................................................................... 2, 3 www.pdcbrandsusa.com Queen Helene .............................................................. 36, 40 www.queenhelene.com Sensitive By Nature .......................................................... 95 www.sbnusa.com Smooth Care ....................................................................... 75 www.smooth-care.com SoftSheen-Carson .............................................. 27, 69, 97 www.softsheen-carson.com Taliah Waajid Natural Hair Products ............................ 51 www.naturalhair.org Ten Pro ................................................................................... 68 www.tenprofessional.com Universal Beauty Products, Inc. ..........................54, 101 www.universalbeauty.com Wella, The Salon Professional Division of P&G .............................................. IFC, 1, Poster

JBS Beauty Club ......................................................... 68, 94

Xtreme Beauty International ........................... 42, 43, 93 www.xbi.co

JBS Hair ................................................... 16, 17, 61, 89, BC www.jbshair.com

Zotos Professional ............................................................ 73 www.zotos.com

Jane Carter Solution ........................................................ 35 www.janecartersolution.com

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Oster Prof. Products ......................................................... 85 www.osterpro.com


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Reader Feedback Let your voice be heard!

In this segment OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it through email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• Have you cleaned your store up in preparation for a fresh new start? Feel free to share a photo with us, along with your store name! 여러분은 새로운 마음으로 가게를 정돈하셨나요? 가게명과 함께 사진을 자유롭게 공유해주세요!

• What beauty topic or product would you like to learn more about as we embark on this new year? 새해에 시작한 자사의 사업 중 여러분이 가장 관심있는 뷰티 주제 또는 뷰티 상품은 무엇인가요?

• What resolutions have you set for your business this year, and what steps do you plan to take to ensure you fulfill them?

올해 여러분은 비즈니스를 위해 어떤 결정을 내린게 있으신가요? 있다면 그 일을 달성시키기 위해 어떤 것들을 계획하셨나요?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name(성함)_____________________________ Store Name (스토어 이름) ___________________ State (주) _______________________________ 102

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Mail this form to: OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

보내실곳:

OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com


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Product Spotlight

Black Vanilla Trio

For Dry, Dull or Brittle Hair Users can prep hair for more manageable styling with this trio that transforms dry, dull strands into supershiny hair. The added moisture makes detangling a cinch and gives all hair types a long-lasting luster. Plus, the rich smell of warm vanilla will entice the senses. • Black Vanilla Sulfate-Free Shampoo gently cleanses and

restores natural moisture without adding weight to your hair.

• Black Vanilla Hydrating Conditioner is a rich hydrating recipe that takes dry, brittle and unmanageable hair and leaves it detangled, soft and easier to style.

• Black Vanilla 4-in-1 “Combing” Crème is a super-rich

detangler that deeply moisturizes, adds shine, softens, controls frizz and untangles.

How to use:

1. Apply Black Vanilla Sulfate-Free Shampoo to damp hair

and massage into a lather. Rinse thoroughly. Repeat as necessary.

2. After shampooing, work the Black Vanilla Hydrating

Conditioner thoroughly into wet hair. Massage gently into

the scalp and hair, especially the ends. Leave in the hair for 3 to 5 minutes and rinse well.

3. Apply a quarter size amount of Black Vanilla “Combing”

Crème on wet hair to detangle and add shine. Work through hair, applying it evenly from roots to tips. Use a wide-tooth

comb or fingers to detangle small sections, one at a time.

Apply more crème as needed to help add shine and enhance the style. Do not rinse out. www.carolsdaughter.com

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Profile for OTC Beauty Magazine

OTC - January 2017  

OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers, distributo...

OTC - January 2017  

OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers, distributo...