April 2012

CONTENTS April 2012 On The Cover Ecoco Inc. is excited to introduce their newest style enhancer, Play ‘n Stay. This maximum edge control styling and conditioning gel is boosted with natural wheat protein to provide a lustrous, healthy, full body look.

As always, it is alcohol, flake and build-up free. Style passionately! Visit www.ecocoinc.com to learn more.

in this issue Editorial Letter

10 Feature Article Acne: A Common Skin Condition

Shine From Within 내면의 아름다움

Expert Advice

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An Annual Guide to Black Skin Care

MarketPlace

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Start with Skin

How Should You Sell It? 24 Skin Care Products 스킨케어 제품

Urban Call Briefs HBCUs: Black Colleges Have Long History

King of Locs Natural Hair, There and Back Again

Clipper Tips Manpower

Therapy Trends Decades of Skin Deep Branding

Against the Grain Considering Promotions?

by Brooke Watson

Acne is a widespread woe that affects people of all skin types. With multiple factors contributing to its severity (whether genetics, stress, environmental stressors or another common cause) it’s important to be able to educate customers about the causes and treatments of these aggravating bumps.

여드름에 관한 일반적 상식 여드름은 모든 피부에서 발생하는 골치 덩어리이다. 이러한 골치덩어리가 생기는 다양한 원인을 파악하는 것이 중요하며, 이를 소비자들에게 알려주어 치료에 도움이 될 수 있는 방법들을 알려주도록 하자.

Manufacturer Profile T. Browne Drug Company 70 45 E.

by Haley McNeal

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One part dedicated team of employees who constantly stay on their toes, one part “controlled chaos,” and a generous helping of the passion from one of the Marketing VPs who has worked her way up the beauty business ladder—it looks like E. T. Browne has found the recipe for a successful company. Rebecca Brown shared a few pointers with OTC Beauty Magazine about the business.

E.T. Browne사의 마케팅 부사장 중 한명인 Rebecca Brown은 뷰티 업계에서 많은 경험을 쌓아온 인물로, 그 동안 지속적으로 회사의 “위기관리”를 해 왔다. OTC 뷰티 매거진은 E.T Browne이 성장할 수 있었던 이유들에

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대해 그녀와 인터뷰를 나누어 보았다.

Retailer Profile 84 Beauty and More 76

by Tony Bae 조금의 양보가 즐거운 스토어 경영 환경을 만들어 줍니다

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OTC Beauty Magazine April 2012

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