sustainable development policy OF
THE NICE CÔTE D’AZUR METROPOLITAN CONVENTION AND VISITORS BUREAU
IMPLEMENTATION OF THE SUSTAINABLE DEVELOPMENT POLICY
The first two actions of the Nice Côte d'Azur Metropolitan Convention and Visitors Bureau (NCA CVB) in terms of sustainable development were to integrate the GDS Index 2022 (Global Destination Sustainability Movement) and to write a Sustainable Development Policy consistent with our territorial strategy.
This policy translates into a CSR Charter with specific actions, commitments, indicators and objectives managed internally and responding to sustainable development issues. Each year, it will be measured and evaluated in order to analyze our performance and space for improvement.
It takes into account all the divisions: General Management, HR, Purchasing, Marketing and Communication, Customer Relations, Information Systems, CSR and brings them together around a CSR committee. The objective of this committee will be to jointly develop and implement common and realistic actions in favour of sustainable development, in order to implement responsible practices within the CVB.
A WORD FROM THE GENERAL MANAGER
« The CSR approach is now an integral part of all company policies and strategies, and should naturally be part of the Nice Côte d'Azur Metropolitan Convention and Visitors Bureau’s business plan.
As the second largest tourist destination in France, shaped by more than 150 years of tourism history and recognised as a UNESCO World Heritage Site for winter resorts, Nice and its metropolitan area have a responsibility towards the tourism industry and must be a driving force on a large number of issues.
Creating a dedicated department and drawing up a complete strategic plan, integrating all the players in the tourism value chain, the institutions and the community, were necessary to obtain better transversality and define coherent and concerted objectives.
The Nice Côte d'Azur Metropolis is committed, involved and will quickly become an example to other destinations for this major and now universal issue ».
2023/2024
Jean-Sébastien Martinez General Manager of The Nice Côte d’Azur
Metropolitan
Convention and Visitors Bureau
THE STRATEGY OF THE NICE CÔTE D’AZUR METROPOLITAN CONVENTION
AND VISITOR’S BUREAU
In 2022, the NCA CVB has chosen to make Sustainable Development a corporate strategy. Through Corporate Social Responsibility (CSR), NCA CVB integrates social, environmental and economic considerations in its activities and in its interactions with stakeholders. By adopting more ethical and sustainable practices in its operating methods, the NCA CVB thus contributes to the improvement of society and the protection of the environment.
THE TOURISM SECTOR AND SUSTAINABLE DEVELOPMENT
CARBON FOOTPRINT OF GLOBAL TOURISM
Tourism is one of the fastest growing sectors in the world with a significant economic, environmental and social impact for destinations.
In 2019, the total contribution of tourism to global GDP was €8637,223 billion with the industry responsible for around 8% of global carbon emissions. The Nice Côte d'Azur Metropolitan Convention and Visitors Bureau has chosen to adopt measures to meet the challenges of sustainable development.
THE SUSTAINABLE DEVELOPMENT GOALS
By subscribing to the Territorial Climate Air Energy Plan of the Nice Côte d'Azur Metropolis, the NCA CVB adheres to the foundation of the main global framework for international cooperation - the 2030 Agenda for Sustainable Development and the Sustainable Development Goals (SDGs) .
THE 3 PILLARS OF SUSTAINABLE DEVELOPMENT
HEALTH, ENVIRONMENT
ENVIRONMENT
Preserve the diversity of species, natural and energy resources
MODE OF PRODUCTION AND CONSUMPTION
SOCIETY
Satisfy needs in health, education, housing, employment, etc.
2023/2024
ECONOMY
Create wealth and improve material living conditions
EQUALITY, SOLIDARITY
THE 13 COMMITMENTS OF NCA CVB
ENVIRONMENT
Reduce waste
Reduce the carbon impact of digital, energy and transport
Raising awareness about the preservation of the ecosystem
Promote the culture, nature and short circuit offer
SOCIAL
- Welcoming newcomers
- Ensuring well - being at work
- Promote cross - functionality between the various territorial offices
ECONOMIC
- Promoting sectors of excellence through the choice of local products and services
- Make sustainable development a corporate strategy
- Strengthen the responsible purchasing policy and local anchorage
DESTINATION NICE CÔTE D’AZUR
2023/2024
- Improve the performance of the destination and the NCA CVB on sustainable approaches
- Participate in upskilling local tourism providers
- Raising awareness and supporting MICE stakeholders in good practices
ENVIRONMENTAL STAKE
REDUCE WASTE
INVENTORY MANAGEMENT
Ø Know the needs of information ofces in terms of documentation
Ø Know the sources of supply and avoid unnecessary brochure distribution
Ø Optimize document production
Ø Reprography / paper / ink
RECYCLING
Ø Adopt selective sorting internally
Ø Provide recycling bins for information desks
REDUCING THE CARBON IMPACT OF DIGITAL, ENERGY AND TRANSPORTATION
LIMIT
DIGITAL POLLUTION
Ø Improve staf skills to act against digital pollution
Ø Optimize data management and storage (servers)
REDUCE ENERGY CONSUMPTION
Ø Raising staf awareness
Ø Install energy optimizers in information ofces
PROMOTING LOW CARBON MOBILITY
Ø Encourage employees to use public transport
Ø Encourage soft mobility among visitors
Ø Join the Business Mobility Plan of the Nice Côte d’Azur Metropolis
RAISING AWARENESS OF ECOSYSTEM PRESERVATION
STAFF TRAINING
Ø Set up CSR Committee meeting sessions
Ø Discuss practices and areas for improvment
GUDING THE STAFF
Ø Publication of an internally responsible practical manual
Ø Creation of a monthly internal newsletter on environmental news
PROMOTING THE CULTURE, NATURE AND SHORT CIRCUIT OFFER
ENCOURAGING SOFT MOBILITY FOR LEISURE AND BUSINESS VISITORS
Ø Increase the number of establishments with the « Accueil Vélo » label
Ø Maintain and develop soft mobility
Ø Tram, free floating, promote and support (congress tickets)
INTEGRATING SUSTAINABILITY
Ø Mention in the 2023 marketing action plan responsible actions carried out during the year (reports, indicators, etc.)
CONTINUE CREATING INSPIRATIONAL CONTENT
Ø Promote the Leisure and MICE sustainable stay ofer
Ø Create a Decarbonized Sustainable Tourism stay
SOCIAL STAKE
TO WELCOME
FACILITATE THE ENTRY OF YOUNG PEOPLE IN PROFESSIONAL LIFE
Ø Welcome, train and support young people internally (interns, young graduates, work-study students)
WELCOMING NEW EMPLOYEES
Ø Preparing the workplace of the future employee
Ø Work at least 2 days a week in pairs
Ø Make an integration point with the manager on D+15
ENSURING WELL-BEING AT WORK (1/3)
PROMOTING PARITY MEN / WOMEN
Ø Progress in 3 areas : - Hiring - Training - Remuneration
MAINTAINNING EMPLOYMENT AND WEEL-BEING
CARRYING OUT A POLICY
PREVENTION, PROXIMITY, SAFETY AT WORK
Ø Monitor the employees concerned and implement the recommendations of health professionals
Ø Reach the % of compulsory employees or pay a contribution to the URSSAF
Ø Maintaining the personal life / professional life balance of employees
Ø Continue health and recycling trainings
Ø Implement the DUER action plan*
*DUER : Single Risk Assessment Document
ENSURING WELL-BEING AT WORK (2/3)
SECURE AND DIGITALIZE THE HR DEPARTMENT
Ø Dematerialize HR documents
Ø Receive, store, archive and transmit documents under conditions to justify their integrity and accuracy
APPLY A CLEAR POLICY
Ø Check that the level remuneration correspond to the position
Ø Maintain social benefits
ENSURE THE INTERFACE WITH THE METROPOLIS AND THE MUNICIPALITIES
Ø Stay in line with the missions of the Nice Côte d’Azur Convention and Visitors Bureau
Ø Relationship with municipalities and local teams
ENSURING WELL-BEING AT WORK (3/3)
MAINTAIN AND DEVELOP THE EMPLOYABILITY OF STAFF AND AGENTS WITHIN THE CVB
Ø Set up various training sessions
Ø Accompany the progression and the interdepartmental movement
PROMOTE TRANSVERSALITY BETWEEN OFFICES IN THE TERRITORY
ENSURING COHESION
BETWEEN PUBLIC AND PRIVATE LAW EMPLOYEES
Ø Hold monthly meetings
Ø Organize educational tours for staf
Ø Set up thematic workshops (audit, labels, etc.)
Ø Annual cohesion days
COLLABORATE BETWEEN INFORMATION OFFICES AND PROMOTING ACTIONS WITHIN MUNICIPALITIES
Ø Real-time transmission of general and local information on the intranet in the Home menu > Human Resources tab
ECONOMIC STAKE
PROMOTING SECTORS OF EXCELLENCE THROUGH PRODUCT CHOICES AND LOCAL SERVICES
OFFICIAL LABELING ISSUED BY NCA CVB ON
RESPONSIBLE PRACTICES
Ø Continue to increase labelling with partners
PROMOTING RESPONSIBLE PARTNERS
Ø Present the Green and Responsible eforts of the NCA Destination in the CVB’s communication media and on promotional operations on the markets
MAKE SUSTAINABLE DEVELOPMENT A CORPORATE STRATEGY
DEVELOP THE CSR STRATEGY
Ø Improve the general CSR culture
Ø Involve the CSR division in strategic conferences
Ø Raising staf awareness of social and environmental issues practices
RESPONSIBLE PURCHASING POLICY AND STRENGTHENING OF LOCAL ANCHORING
PERFORM
« SOLIDARITY PURCHASING »
DEVELOP GREEN, ECORESPONSIBLE AND LOCAL PURCHASES
Ø Support at least 2 associations
Ø Reuse existing inventory
Ø Avoid paper media
Ø Prioritize digital documents
Ø Be sure to order from local and/or eco-responsible suppliers
SOCIAL, ENVIRONMENTAL AND ECONOMIC STAKES
IMPROVE DESTINATION AND NCA CVB PERFORMANCE ON SUSTAINABLE APPROACHES (1/3)
DEVELOP A SUSTAINABLE POLICY
Ø Achieve policy objectives
Ø Include the perception of the local population, visitors and professionals in tourism and event strategies
IMPLEMENT COLLECTIVE PRACTICES ON SUSTAINABILITY AND COLLABORATE WITH THE METROPOLIS DEPARTMENTS
Ø Communicate on the collective sustainable practices in place
Ø Establish a review on greenhouse gas emissions of tourism by following the SRADDET*
Ø Open a reflection on Sustainable Tourism at the Metropolitan Climate Council
PROMOTING SUSTAINABLE ACTIONS
Ø Promoting « best practives » through press articles
*SRADDET : Strategic, prescriptive and integrating plan for the regions
IMPROVE
DESTINATION AND NCA CVB PERFORMANCE ON SUSTAINABLE APPROACHES (2/3)
SUPPORTING LOCAL INITIATIVES FOR SOCIAL, ENVIRONMENTAL AND INNOVATIVE PROJECTS
Ø Support a local NGO
Ø Set up one-of solidarity actions with information ofces
OBTAIN A THIRD-PARTY CERTIFICATION (GDS, ISO, DID)
Ø Integrate our first GDS-Index program
Ø Integrate the ISO20121 audit
MAINTAIN THE LABEL QUALITÉ TOURISME
Ø Deploy Qualité Tourisme procedures to all information ofces
Ø Maintain and improve the Qualité Tourisme Index score percentage
IMPROVE DESTINATION AND NCA CVB PERFORMANCE
ON
SUSTAINABLE
APPROACHES (3/3)
REPORT ON SUSTAINABLE PERFORMANCE
Ø Include a "SUSTAINABLE" chapter in the CVB's Activity Report
Ø Include CVB actions in the Annual Report of the Nice Côte d'Azur Metropolis
PARTICIPATE IN UPSKILLING LOCAL TOURISM
RAISING AWARENESS OF SUSTAINABILITY TO ALL PARTNERS
Ø Promote the acquisition of thirdparty sustainability certification
Ø Organize training for hotels and restaurants on existing sustainable practices
Ø Raise the awareness of tourism service providers on the Sustainable Development ofer
UPDATED REPORT OF PROVIDERS THAT HAVE A
Ø Continue to increase the labeling of partners
RAISING AWARENESS AND SUPPORTING MICE
STAKEHOLDERS IN GOOD PRACTICES
CREATE A LEGACY PROGRAM FOR EVENTS
Ø Ofer social and volunteering programs to event attendees and visitors
Ø Sensitize partners on food donations, recycling event materials and ofsetting carbon emissions
Ø Provide partner guidance and support on sustainable events
NICE CÔTE D’AZUR METROPOLITAN CONVENTION AND VISITORS BUREAU