THINK TIPS TO MAXIMISE YOUR TANK SALES • STOCK – According to Ray Tucker from Think Water Hastings, having stock sells more tanks - they usually hold 4-5 on-site and offer delivery. When space makes this impossible try a small tank display in your retail area, you will be able to demonstrate simple working accessories and generate customer interest.
• WARRANTY - When a customer buys from a Think Water store, the store is ultimately responsible for warranty so it’s important to support a Preferred Supplier like Bushmans Tanks. • BUY A BIGGER TANK - Think Water Peats Ridge encourages customers to buy a bigger tank as the cost difference between 10,000 and 22,500 litres is not double. • A GOOD BASE - Ensure the customer has a good base for the tank. This may also be a value-adding opportunity to supply, install and prepare the base.
• BUY TRUSTED BRANDS - says Andrew Carrier of Think Water Peats Ridge. Customers have plenty of online options but it’s unlikely they will get the same support if there are issues with delivery, site selection and preparation. 22
TANK TIPS
• SELL A PACKAGE - It’s likely that a customer will require additional equipment such as filtration, pumps, first flush diverters and fittings which our stores have on hand. Selling a package adds value for the customer and improves your margin, taking the focus off the price of the tank or pump. You could also add in installation for a further boost. • GET THE WORD OUT! - Many areas have new housing estates and while some builders supply a package, many don’t. Or you could work a package in
conjunction with a builder which might also include whole of house filtration and landscape irrigation systems. • GET INFORMED - Tanks appear pretty simple but understanding how they are manufactured can help you sell to a customer and support your choice. • SOCIAL MEDIA - Use social media to promote tank packages and give information on tank hygiene issues. • PROMOTION – There are a wide range of tanks available including slimline, liner, poly and fabric tanks manufactured by Fabric Solutions in Queensland. RESOURCES AND WEBSITES • www.bushmans.com.au • https://kingspanwater.com.au/ruralwater-tanks/ • http://www.fabricsolutions.com.au/ • http://rainharvesting.com.au/ knowledge-center/rainwater-research/ • https://www.basix.nsw.gov.au/iframe/ images/BASIX_Rainwater_Harvesting_ System_Guidelines.pdf,