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LAS VEGAS Show usiness Daily NOV. 28, 2023
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Nimble Distro Announced as Official Distributor of Magic Number’s Cannabis-Infused Beverages
Leafwire Launches the Largest Retargeting Audience in the Cannabis B2B Industry
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Nimble Distro, a leading wholesale distribution company in the Oregon cannabis industry, proudly announces its partnership with Magic Number, producer of Oregon’s #1 cannabis beverage. Nimble Distro has been selected as the distributor for Magic Number and will facilitate the sales and delivery of the manufacturer’s lines of all-natural, live resin-infused beverages and syrups. The humble origin story of Magic Number began in 2014 when two friends, Alex Berger and Dan Pilver, sought to brew Oregon’s first cannabis-infused Ginger Beer. By way of recycled equipment and relentless ingenu-
Traditionally, it’s been almost impossible for advertisers to reach the cannabis business community through banner ads on traditional ad networks, utilizing programmatic advertising. So How Can You Reach a Cannabis Biz Audience on Sites Like CNN, ESPN, and USA TODAY? There is no single gender, age, geography, job type, company type or purchasing behavior that defines cannabis business professionals; cannabis professionals can be growers, budtenders, greenhouse builders, accountants, sci-
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Körber Offers Preroll Solutions to Help Cannabis Brands Increase Profit
Imbucanna, Inc. Bolsters Team with Two Key Appointments in Science and Quality Control
Pre-rolls have undeniably become one of the fastest-growing categories in the cannabis industry. Consumers seek convenience, and the era of worrying about low-quality cannabis in pre-rolls has faded into the past. Furthermore, the introduction of cylindrical or cigarette-style pre-rolls (straight pre-rolls) has elevated an outstanding smoking experience, adding to the allure of this category. With rising sales figures in many states, the need to optimize production becomes paramount, especially in light of limited financial liquidity and workforce
Imbucanna, Inc., Virginia’s premier and only full-service contract manufacturer for superior quality, solid dose cannabis products, is proud to announce the appointment of Dr. Matthew Hemberger as Chief Technical Officer, and Luke Marine as Quality Control Manager. Dr. Hemberger, a pharmaceutical industry veteran with diverse experience across multiple dosage forms and development strategies, brings his expertise to Imbucanna while continuing his valuable work as Senior Director of Chemistry, Manufacturing, and Controls (CMC) and Quality at ImmunoGenesis. Prior to his leadership role at
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Friday, October 20, 2023
MJ Business Show Daily
Highdration Kitchen Launches First & Only Cannabis-Infused Ice Cubes In Massachusetts Highdration Kitchen announced its launch of the first and only cannabisinfused ice cubes in Massachusetts, called melt. This new category innovation is designed to appeal to a wide range of consumers from cannabis regulars to the “canna curious.” melt will soon be available at licensed dispensaries throughout the state. melt infused ice cubes are designed to enhance homemade drinks like seltzers, juices, teas, coffees, and mocktails. melt cubes are sold in pure liquid form in pre-packaged ice trays of 10 infused cubes and designed to be easily frozen and consumed at home. “We know from early concept research that there’s a real market for a cannabis beverage enhancement that caters to the DIY beverage consumer,” said Harry Groome, founder, and CEO of Highdration Kitchen. “People love the ritual of creating and serving their own drink recipes and our melt cubes offer a fun and social way to add more life to those drinks.” melt infused cubes are made from a blend of THC, natural fruit juices and preservatives, and distilled water, with no sugar added. melt’s first three flavor offerings will be original (no flavor), lemon, and lime, with new flavors and line extensions planned for later this year. Each melt cube is precisely infused with 5mg of THC for a consistent consumption experience. melt infused ice cubes offer a gradual release of THC as they melt and evenly mix into any drink. A single tray of melt cubes (10 cubes per tray) contains 50mg of THC. MSRP for melt is $20 per tray and $2 per cube. For more about melt, please visit www.meltcubes.com. About Highdration Kitchen Founded in Massachusetts in 2022, Highdration Kitchen is focused on creating brand innovation and differentiation in the cannabis-infused beverage market. The company is committed to using only the highest quality ingredients and production methods to deliver a purer, more natural, and more social cannabis experience. Highdration Kitchen’s line of melt ice cubes is the first in its pipeline of product innovations and offers consumers a more social and do-it yourself cannabis brand experience.
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Marijuana Policy Project Releases Voter Guide Ahead of Louisiana’s Open Primary The Marijuana Policy Project released their 2023 Louisiana Cannabis Policy Voter Guide to educate the citizens of Louisiana where candidates, as well as incumbent legislators, stand on a variety of cannabis issues. MPP sent out a survey to all candidates for state offices. If the candidate held office in the last four-year term, we also chose nine bills (five criminal justice reform and four medical) to evaluate their voting record and created a color-coded “scorecard” with a letter grade for that legislator/candidate. MPP’s 2023 Louisiana Cannabis Policy voter guides can be found at these links: • Louisiana State House of Representatives • Louisiana State Senate • Governor • Lt. Governor • Secretary of State • Attorney General • Treasurer “We are glad to be able to provide vot-
ers a guide as to where their candidate stands on cannabis policy. Since Louisiana does not have a ballot initiative process, the only path to legalization must go through the legislature. This election will decide the makeup of the legislature and the statewide offices for the next four years and will shape prospects for reform for years to come. We hope this voter guide will help voters make educated decisions as to who has earned the right to represent them in Baton Rouge.” -Kevin Caldwell, Southeast Legislative Manager at the Marijuana Policy Project. Louisiana has been leading the way on cannabis reform in the South. Over the past two years, the legislature has heard roughly 50 cannabis-related bills, with several successfully making it through the legislative process. Meanwhile, a 2023 poll by Louisiana State University found that 70% of respondents support legalizing cannabis for adult use. Founded in 1995, the Marijuana
‘Zkittlez’ Cannabis Creator Terphogz Releases Statement on Settlement with ‘Skittles’ Candy-Maker Wrigley California cannabis brand Terphogz has released the following statement regarding its settlement with Mars Wrigley. “After using the ‘Zkittlez’ mark for over 10 years with no complaints from the candy maker, we welcomed the opportunity to resolve any trademark concerns with Wrigley. We want to let consumers know they can still enjoy our unique and highly soughtafter cultivar under the name ‘The Original Z.’” The brand is famous for developing a cannabis strain known as Zkittlez. In 2021 Wrigley sued Terphogz in Chicago federal court for trademark infringement, demanding Terphogz “never use the letter Z by itself or combined with any letters or numbers,” as
well as pay $250,000 in damages. The brand rejected Wrigley’s demands as unsupported by federal trademark law and a violation of its first amendment rights. Last week, the case against Terphogz was settled with no financial damages awarded to Wrigley. Per the settlement, Terphogz agrees to cease using the name “Zkittlez” and its “circle Z” branding, but will continue to use the name, “The Original Z,” as well as its iconic “Z” logo. Terphogz’s attorney stated, “It’s important to distinguish between pirates that Wrigley separately sued
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Policy Project (MPP) is the nation’s leading cannabis policy reform organization. MPP has played a central role in passing dozens of cannabis policy reforms in states across the country, including 10 successful cannabis legalization campaigns, and also works to advance federal reforms. For more www.mpp.org.
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who sell adulterated candy or who use Wrigley’s registered trademarks and copy Wrigley packaging.” When it first issued the complaint against Terphogz, Wrigley brought lawsuits against five other companies for violation of its intellectual property rights. In one such case, another company selling THC-laced candies awarded Wrigley $2 million in damages for trademark infringement. Ironically, Wrigley’s candy ingredients have been recently called into question by California lawmakers, who proposed a ban on Wrigley candy products in California for ingredients that have been found to be harmful to children and adults. With this settlement, the legal battle between Terphogz and Wrigley comes to a definitive end. At the same time, it appears Beau Wrigley’s problems with cannabis have just begun as a fraud case moves forward against his cannabis company in Florida.
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Friday, October 20, 2023
MJ Business Show Daily
Fort Lauderdale and Aspen Public Relations Firm Durée & Company Wins Award-winning Fort Lauderdale- and Aspen-based full-service public relations and marketing agency Durée & Company, Inc. is the sole winner of the Cannabis Marketing inaugural Association Seven Awards’ “Best Use of PR” award. The firm won for its work with Columbia Care/Cannabist’s Launch in West Virginia, a new cannabis market. Firm President and Founder Durée Ross accepted the award in person at the Cannabis Marketing Association Seven Awards Show, held at the 2023 Cannabis Marketing Summit in Denver, Colorado. Ross was present at the conference to deliver a presentation on crisis communication, by way of special invite from the event organizers. Launched in 2023, Cannabis Marketing Association’s Seven Awards aim to highlight and uplift successful marketing campaigns that are advancing the image of cannabis within the regulated industry. There are 20 unique award categories, including “Best Use of PR”, which focuses on public relations cam-
paigns and crisis communications. Entries were judged by independent jurors who considered a number of criteria in making their final selections. Durée & Company’s established cannabis practice and multifaceted work with brands in the cannabis space laid the groundwork for a highly successful partnership with multi-state operator (MSO) Columbia Care and the expansion of its Cannabist brand in a number of U.S. markets. The PR/awareness campaign, with a goal to increase medical card holders as well as advancement of medical cannabis use in West Virginia, took place from February–March 2022. With Cannabist’s plans to enter the new medical market of West Virginia in five cities across the state, the firm devised a campaign to position Cannabist as the go-to resource for a friendly, uncomplicated shopping experience for medical marijuana patients. Because medical cannabis was a new industry in the state, and Cannabist was one of the first dispen-
saries in each county it serves, the firm worked to dispel any preconceived notions among media and the public, and communicate how Cannabist is committed to the local communities it serves. Among other efforts, the firm proactively pitched media for story opportunities and publicized educational events to help patients better understand the state’s medical cannabis program, how to obtain a medical card, how to select products, and connect prospective patients with licensed medical providers. Durée & Company garnered more than 64 million media impressions in just over two months. The media coverage helped to establish Columbia Care/Cannabist as a leading player in the cannabis industry in West Virginia, and helped raise awareness about the benefits of cannabis products and to educate the public about the safety and legality of using them. “We are honored to be the sole recipient of Cannabis Marketing Association Seven Awards’ ‘Best Use of PR’ award,” said Ross. “Working to launch this new cannabis market was
Vapor Cartridge Technology (VCT) is proud to introduce a groundbreaking solution to address the pressing concerns surrounding vape cartridges in the cannabis market. With a commitment to ensuring the safety and quality of cannabis consumption, VCT presents a new proprietary delivery method that stands to revolutionize the industry. The Current Cannabis Landscape In today’s cannabis landscape, the demand for cannabis extracts is skyrocketing. Vaporization has become a preferred method of consumption due to its quick onset of effects and high bioavailability, making vape pens one of the most popular delivery methods among US consumers. However, the extraction of THC and CBD oils, achieved through methods such as
Super Critical CO2 and hydrocarbon extraction, often involves the use of diluting agents to optimize their functionality in vape cartridges. These diluting agents have been associated with health concerns stemming from vape usage. Additionally, the ease of counterfeiting existing vape pens and the presence of unregulated manufacturers pose significant risks to consumers. Summary of New Technology Vapor Cartridge Technology (VCT) is proud to introduce its innovative solution to these challenges. VCT’s approach is revolutionary in several key aspects: 1. Product Purity: VCT’s delivery method utilizes no diluting agents or additive oils, resulting in clean and pre-
cise vapor. 2. Patented Thermal Distillation Process: VCT employs a patented “Thermal Distillation Process,” a “whole plant” extraction method that extracts all 150+ cannabinoids, terpenes, trace flavonoids, carotenoids, and chlorophylls from cannabis. 3. Conductive Aluminum Substrate: Botanical extracts are accumulated on a conductive aluminum substrate, which can be easily “rolled” into a cartridge cylinder for implementation in a vaporizer. 4. Low Temperature Vaporization: VCT’s process ensures that only the botanical compounds are inhaled, minimizing any potential risks associated with inhaling harmful substances. 5. No Chemical Solvents: The Thermal Distillation process uses no chemical solvents, ensuring a safe and pure vaping experience. Additionally, the aluminum cartridges are recyclable, reducing environmental impact.
Imbucanna (Cont’d. from p. 1)
their Product Development group. Dr. Hemberger earned his PhD in Analytical Chemistry from Florida State University, and his BS in Chemistry from Viterbo University. Luke Marine, the newly appointed Quality Control Manager, is a Roanoke College graduate with a BS in Chemistry and a minor in Mathematics. Prior to joining Imbucanna, Marine served as the QA/QC Manufacturing Supervisor Chemist in the cosmetics sector, where he ensured compliance with rigorous manufacturing regulations and the maintenance of high product
quality standards. “The addition of Dr. Hemberger and Luke Marine marks an exciting new chapter for Imbucanna,” said Leo Mendez, the CEO of Imbucanna, Inc. “Their diverse experience and innovative approaches to quality control and scientific leadership will be instrumental in our commitment to deliver safe, superior-quality cannabis products.” Imbucanna, Inc. upholds its pledge to produce high-quality hemp-derived products, supported by its comprehensive in-house analytical laboratory tests and an FDA-registered facility adhering
VCT Announces New Proprietary Delivery Method for Cannabis Vaporization
ImmunoGenesis, he held various positions at GlaxoSmithKline (GSK), notably as the Director of Data Integrity for the GSK-Pfizer joint venture. His broad expertise includes global manufacturing, supply, asset commercialization, inspections, and regulatory responses. Dr. Hemberger’s track record boasts significant contributions to the development of various high-profile pharmaceutical products, including Horizant, Cabenuva/Vocabria, and Blenrep. He began his professional journey at Mylan Pharmaceuticals in
an opportunity for us to use our cannabis PR expertise to lay the groundwork in a state that is newly medical.
“This award is a testament to our established and esteemed cannabis PR practice, through which we work with clients from multi-state operators to labs to cannabis lawyers and more, up and down the cannabis supply chain,” she continued. For more information about Durée & Company’s cannabis practice, visit its microsite https://cannabismarketingpr.c om/, dedicated to its practice providing PR and marketing for clients in the booming CBD, hemp and cannabis industries. Also for more information, call the firm’s Fort Lauderdale office at 954.723.9350, or its Aspen office at 970.452.2195. Opportunities for Licensees & Regulators Vapor Cartridge Technology offers an exceptional opportunity for regulators and licensees to take control of vape cartridge manufacturing, thereby curbing counterfeiting and delivering a superior product to consumers. VCT is actively seeking partnerships with cannabis regulatory bodies, brand manufacturers, and makers of extraction and processing equipment. Moreover, VCT has recently published a proposal for the California Department of Tax and Fee Administration (CDTFA), detailing how its technology can reinvigorate the legal cannabis market in California. VCT founder Timothy McCullough is available for discussions regarding the proposal and the potential benefits of implementing this groundbreaking technology.
to strict Good Manufacturing Practices (GMP).
For more information, call 651.491.2115.
About Imbucanna, Inc. Imbucanna, Inc., based in Roanoke, Virginia, specializes in the production of custom-manufactured, solid dosage products for the legal cannabis market. Founded in 2019, the company caters to the rapidly evolving industry with its patent-pending intermediates to facilitate cannabinoid solid dose formulations. For more information, visit www .imbucanna.com.
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Friday, October 20, 2023
MJ Business Show Daily Nimble Distro (Cont’d. from p. 1)
ity, the pair tested dozens of recipes to develop the drink that would eventually propel their business from a smallscale garage brewery to the commercial facility they operate today. Through perseverance, innovation, and the belief in the healing powers of cannabis the team has refined their nano-emulsion technology and has experienced monumental growth. Expanded offerings include varying potencies and a wide selection of teas, sodas, seltzers and tinctures that quench thirst and stimulate minds. Their dedication to sustainability and Leafwire (Cont’d. from p. 1)
entists, marketers, lawyers, investors and more. It’s an incredibly diverse community that is very difficult to target. Cannabis consumers and enthusiasts are easier to reach through a variety of large cannabis shopping platforms like Weedmaps, Leafly and Dutchie, but that’s not the cannabis business community. A B2B solution has been sorely missing. Of course, there are cannabis news sites and social networks such as MJBiz Daily, Leafwire, and Ganjapreneur to reach a B2B audience, but cannabis business professionals also spend a significant amount of time on mainstream sites surfing the web, like CNN, ESPN and USAToday.com. Until now, the industry hasn’t had a way to reach cannabis professionals on those massive mainstream sites, until now. The ‘Leafwire B2B Cannabis Omnichannel’ In conjunction with MediaJel and one of Körber (Cont’d. from p. 1)
availability. The focus shifts towards profitability, cost reduction, increased product quality, and enhanced appeal. Let’s face it; achieving these goals requires departing from conical prerolls and slow-paced automated production. It’s time to draw inspiration from the tobacco and cigarette industry’s rod production methods. Efficiency and Precision in Cannabis Production In the 1950s, cigarettes came in various shapes, mostly lacking filters. Brands like Marlboro recognized the potential of filters, appealing to a broader consumer base. Standardizing the cylindrical shape introduced automation, significantly reducing production costs. Today, those early adopters dominate the global cigarette market, and Körber (formerly Hauni), the pioneer of filter cigarette making machines, stands as the undisputed number one machine supplier for this industry. The question arises: Can this approach thrive in the highly frag-
commitment to sourcing all-natural ingredients from local growers and suppliers sets them apart as a brand that values quality and integrity. This Summer, Magic Number introduced the next game-changer in the industry: resealable cans. “This new XO resealable technology is poised to change the very culture of cannabis beverage consumption and expand the category. By turning the single-serving can into a multi-serving beverage, consumers will be able to dial in their Magic Number and create the ideal experience every time” says Jon Tapper, Sales & Marketing Manager at Magic Number. “We have full confidence in
Nimble’s capacity to amplify our reach and efficiently distribute our products to meet ever-increasing demand.” Nimble Distro, led by renowned entrepreneurs Joy Hudson and Marissa Rodriguez, is thrilled to join forces with Magic Number as their distributor. With a reputation for proficiency, profitability, and challenging the norm, Nimble brings a highly capable sales and logistics engine to the partnership. Utilizing their extensive sales and distribution experience, Hudson and Rodriguez co-founded Nimble with the intention of setting a new standard for efficiency and professionalism in the
the world’s largest ad networks with 10,000+ websites (contact Leafwire for more info), Leafwire has built the largest re-targeting audience in the cannabis business industry. Through partnerships with multiple cannabis news sites and some of the largest conferences in the industry, Leafwire has amassed an audience of cannabis business professionals consisting of more than 500,000 recognizable ‘digital fingerprints’ creating the ‘Leafwire B2B Cannabis Omnichannel.” Now advertisers can purchase ads across 10,000+ sites, like CNN, ESPN and USA Today, and target only a true cannabis business audience. “Just like real estate is all about ‘location, location, location’, successful marketing relies on ‘targeting, targeting, targeting.’ This is the power of the new ‘Leafwire B2B Cannabis Omnichannel.’ You can now advertise almost everywhere online, but reach ONLY the audience you want to target,” said Jake Litke, CEO of MediaJel.
prints were matched to more than 3.2 million devices (including phones, tablets and desktop computers), and the ‘Leafwire B2B Cannabis Omnichannel’ can be targeted on all of those 3.2 million devices. The beauty of programmatic advertising is the frequency with which you can reach your targeted audience. CPMs (cost per thousand impressions) tend to be around $20, so for a $10K campaign, you are able to show 500,000 impressions (or ad units) to your targeted audience. The goal is typically to show your banners to a specific person between 20-30 times in order to drive engagement (that’s the modern equivalent of the ‘7X’ marketers used to use as a Golden Rule).If you do the math, if you have 500,000 impressions, you have a chance to show your banners/ads to 16,666 professionals – 30X each (16,666 individuals X 30 times = 500,000 impressions). In addition, programmatic advertising is based on optimization; if a campaign starts off showing ads on 2,000 sites, the optimization engine
3.2 Million Devices In addition, those 500,000 digital fingermented U.S. cannabis market, challenged by interstate shipments? The answer is affirmative, albeit on a smaller scale. Körber’s CANTOS cylindrical pre-roll efficiently produces 40,000 pre-rolls per 8-hour shift. Leveraging the cigarette shape, it seamlessly integrates with regular cigarette packers. As national legalization approaches, highly automated and efficient production hubs emerge, making it even more enticing for some to transition to the world’s fastest pre-roll maker, the Nano-H, producing over 1,000 pre-rolls per minute. Continuous Flow Production Cigarettes are produced in a continuous flow, rather than individually rolled. This principle allows production speeds of up to 20,000 cigarettes per minute while maintaining the highest possible quality. Körber’s pre-roll makers embrace this continuous production principle, with adjustments to handle sticky cannabis. Achieving production costs per pre-roll (including all non-cannabis materials) below $0.02
becomes attainable. The Filter Plug: Customization and Trends Upon opening a classic cigarette box, consumers immediately notice the filter plug. Beyond potentially reducing harmful substances, filter plugs enhance pre-roll appearance and flavor. With over 80% of filters worldwide produced on Körber’s filtermaking machines, Körber collaborates with customers to develop innovative filters. These include the capsule filter, featuring a crushable flavor capsule (e.g., mint), and the multi-filter, combining segments like charcoal and acetate. The crimped paper filter plug, once popular in France, has made a comeback due to the demand for biodegradable materials. The crutch tip, commonly found in many prerolls, reflects the growing popularity of paper filters. The filter plugs are attached to the cannabis rod by a tipping paper. This tipping paper offers an excellent opportunity for product customization with various colors and logos.
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cannabis space. Alongside their flagship in-house pre-roll lines, KITES and Broomsticks, Nimble distributes dozens of other product lines for a range of farms and processors across Oregon. Magic Number and Nimble Distro are excited about the future of their partnership and the opportunities it presents to deliver exceptional cannabis-infused beverages to consumers throughout Oregon. For more information about Nimble Distro and Magic Number, please visit their respective websites at www .nimbledistro.com and www.drinkmagicnumber.com. begins to show more ads on sites producing clicks, so the campaign is continuously improving as it runs longer – like fine wine, it gets better with age. What Type of Advertiser Should Take Advantage of the ‘Leafwire B2B Cannabis Omnichannel’? If you’re looking to sell your products and services to the cannabis & hemp business community, the ‘Leafwire B2B Cannabis Omnichannel’ is for you. It doesn’t matter if you’re promoting payment processing, insurance, lighting, packaging, vape hardware, wholesale CBD, consulting services or technology, your target is the same – cannabis business owners and cannabis business professionals. That’s the audience we’ve amassed on the ‘Leafwire B2B Cannabis Omnichannel’a super targeted list of cannabis business owners and professionals … And they’re waiting to hear from YOU. For more information on the ‘Leafwire B2B Cannabis Omnichannel,’ please reach out to us at Leafwiremedia.com. Material Preparation and Airflow Control Drawing from the tobacco industry’s experience, cannabis production benefits from techniques like resting and cooling to prepare materials for downstream processes. Blending, initially met with skepticism, can however standardizes cannabis characteristics, ensuring a consistent and enjoyable smoking experience, especially with psychoactive substances. With 75 years of expertise in tobacco preparation machinery, Körber applies this knowledge to refine the cannabis preparation process. Airflow control is a critical factor in mastering the smoking experience. Cigarette companies have perfected the ideal combination of product hardness and airflow to ensure a slow, enjoyable burn. The continuous cigarette production principle, coupled with meticulous filler preparation, enables cannabis companies to achieve similar metrics. Perforated tipping paper or online perforation enhances airflow and can be used in case a lighter taste wants to be achieved.
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