Produce & Floral News Show Daily • Oct. 19, 2024

ATLANTA Show PRODUCE Daily & Floral News

OCT. 19, 2024

AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH IFPA

Maximize Your Human Capital

Fusionware a Modern Operations System

Oser Communications Group

Carefully Crafted: Innovation at Its Core

Vinaigrettes from Bella Sun Luci BOOTH #B1712

BOOTH #C1700

BOOTH #C3062

BOOTH #B3470

By Karyn Moyer, Senior Marketing Manager, AgHires

By Lon Gretillat, Vice President of Sales, Fusionware

While AgHires is the largest job board for the agriculture industry, we are the

You’re running a growing food and agriculture business, but every

North Shore Living® Herbs + Greens are pioneers in using Controlled Environment Agriculture (CEA) technology to produce the

It’s not just about flavor; it’s about the wholesome ingredients that set Bella Sun Luci’s products apart. Bella Sun Luci takes no shortcuts in creating the

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VARSTAR ALLIANCE Combats Freight Market Hurdles

FAVE Produce: Elevating Agriculture Since 2008

Transform Your Fruit Sorting with Aweta

Mellano & Company Celebrates 100th Anniversary

BOOTH #B3595

BOOTH #C2945

BOOTH #B2219

Since 2008, FAVE’s unwavering mission has been to elevate global standards of quality and productivity in agricultural production

Aweta knows how important precision and quality are when it comes to fruit sorting.

That’s why it developed the Inscan-Pulse

As Mellano & Company approaches its 100th anniversary, you’re invited to celebrate this remarkable milestone and become part of its flourishing history.

In the dynamic world of freight brokerage, navigating challenges such as scams, double brokering and theft requires a steadfast commitment

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Owyhee Gets Naked with Buck Naked Onions

A Super Good Cause for Breast Cancer Awareness

Taylor Farms Releases Five New Salad Kits for Fall

BOOTH #BC307

Naturally Created

by Bees BOOTH #C1965

By Bailey Myers-Hartley, Agritourism and Marketing, O w y h e e Produce At this year’s show, Owyhee Continued on Page 55

For the fourth consecutive year, Avocados From Mexico®, the number one selling avocado brand in the U.S., is renewing its partnership with Susan Continued on Page 55

Taylor Farms, North America’s leading producer of ready-toeat salads and healthy fresh foods, is dropping five new salad

One sunny spring day, a honeybee was buzzing through the orchard, collecting nectar and cross-pollinating apple blossoms along the way.

Continued on Page 55

Continued on Page 55

ATLANTA Show PRODUCE Daily & Floral News

OCT. 19, 2024

AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH IFPA

Maximize Your Human Capital

Fusionware a Modern Operations System

Oser Communications Group

Carefully Crafted: Innovation at Its Core

Vinaigrettes from Bella Sun Luci BOOTH #B1712

BOOTH #C1700

BOOTH #C3062

BOOTH #B3470

By Karyn Moyer, Senior Marketing Manager, AgHires

By Lon Gretillat, Vice President of Sales, Fusionware

While AgHires is the largest job board for the agriculture industry, we are the

You’re running a growing food and agriculture business, but every

North Shore Living® Herbs + Greens are pioneers in using Controlled Environment Agriculture (CEA) technology to produce the

It’s not just about flavor; it’s about the wholesome ingredients that set Bella Sun Luci’s products apart. Bella Sun Luci takes no shortcuts in creating the

Continued on Page 60

Continued on Page 60

Continued on Page 57

Continued on Page 60

VARSTAR ALLIANCE Combats Freight Market Hurdles

FAVE Produce: Elevating Agriculture Since 2008

Transform Your Fruit Sorting with Aweta

Mellano & Company Celebrates 100th Anniversary

BOOTH #B3595

BOOTH #C2945

BOOTH #B2219

Since 2008, FAVE’s unwavering mission has been to elevate global standards of quality and productivity in agricultural production

Aweta knows how important precision and quality are when it comes to fruit sorting.

That’s why it developed the Inscan-Pulse

As Mellano & Company approaches its 100th anniversary, you’re invited to celebrate this remarkable milestone and become part of its flourishing history.

In the dynamic world of freight brokerage, navigating challenges such as scams, double brokering and theft requires a steadfast commitment

Continued on Page 57

Continued on Page 61

Continued on Page 60

Continued on Page 61

Owyhee Gets Naked with Buck Naked Onions

A Super Good Cause for Breast Cancer Awareness

Taylor Farms Releases Five New Salad Kits for Fall

BOOTH #BC307

Naturally Created

by Bees BOOTH #C1965

By Bailey Myers-Hartley, Agritourism and Marketing, O w y h e e Produce At this year’s show, Owyhee Continued on Page 55

For the fourth consecutive year, Avocados From Mexico®, the number one selling avocado brand in the U.S., is renewing its partnership with Susan Continued on Page 55

Taylor Farms, North America’s leading producer of ready-toeat salads and healthy fresh foods, is dropping five new salad

One sunny spring day, a honeybee was buzzing through the orchard, collecting nectar and cross-pollinating apple blossoms along the way.

Continued on Page 55

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Saturday, October 19, 2024

Produce & Floral News Show Daily

& Floral News

Wada Farms: The Grower That Changed the Game An interview with Eric Beck, Director of Marketing, Wada Farms Marketing Group.

PSD: Can you tell us about the history of Wada Farms and its roots in Idaho?

What inspired the founders to start this agricultural operation?

EB: Wada Farms is a prime example of what can be accomplished through hard work and tireless Originally dedication. established in 1943, Wada Farms was founded by Frank Wada, who immigrated to the United States from Japan in 1922.

The first generation of Wadas started farming in San Clemente, California. During their time there, Frank and his wife, Agnes, developed a passion for growing premium quality produce.

Following the outbreak of WWII, they moved inland to avoid internment when Japanese Americans were forced to relocate from the west coast. To pursue their love of farming, they ventured north to the Rocky Mountains and laid

PRODUCE Show Daily AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH IFPA

roots in the small town of Pingree, Idaho. Together, Frank and Agnes grew their first crop of Idaho Potatoes on 160 acres of rented land in the spring of 1943. Today, Wada Farms is a thirdgeneration family owned, vertically integrated farming operation that

Kimberly Oser Publisher Tara Neal President Abeer Abiaad Vice President

FirstFruits Farms Acquires Applewood Fresh

PSD: What sustainable farming practices does Wada Farms implement to

FirstFruits Farms has recently taken a major step forward in the produce industry by acquiring Applewood Fresh Growers. With Applewood Fresh Growers’ deep roots in the Michigan apple-growing region, FirstFruits Farms is better positioned to meet the evolving demands of the market, solidifying its role as a leader in the industry and reinforcing its mission to deliver top-quality apples to customers nationwide.

The acquisition, completed in 2023, adds over 500 acres of prime agricultural land to FirstFruits Farms’ operations. This expansion significantly

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prides itself in maintaining a legacy of providing premium quality produce and supply chain solutions for all domestic and international produce markets.

Anthony Socci President of Sales Yasmine Brown Production Manager/Art Director AJ Flick Senior Editor JoEllen Lowry Editor Heather Albrecht Customer Service Marcos Morhaim Sales Manager Luis Gonzales Damaris Leon Account Managers Nicholas Scheppe Logistics Manager Enrico Cecchi European Sales Produce & Floral News Show Daily is published by Oser Communications Group ©2024 All rights reserved.

Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com

Lee M. Oser Founder

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Saturday, October 19, 2024

Produce & Floral News Show Daily

New Packaging Extends Shelf Life of Mini Cucumbers The mini cucumber category continues to gain popularity as a result of increased healthy snacking trends and salad consumption. Recognizing these trends, Hazel Technologies has identified an opportunity to provide qualityconscious growers, retailers, as well as consumers with a fresher and longerlasting packaging option through a new extension of its Breatheway® product line. “Hazel has been using its proprietary Breatheway Temperature Switch Technology® membrane in the berry category for years; in late 2023, we started applying it to the mini cucumber segment and have been seeing some amazing results,” says Teresa Scattini, Vice President of MAP Technology with Hazel.

“Breatheway Modified Atmosphere Packaging (MAP) products are engineered to regulate produce respiration rates and provide optimum atmosphere levels to protect cucumbers, maintain quality and maximize their shelf life well beyond retail to consumers,” Scattini commented.

How This Works with Cucumbers Breatheway’s cucumber-specific products include an industrial case liner for bulk shipping/transport as well as a retail, consumer-friendly pouch bag embedded with a Breatheway membrane. Mini cucumbers are a high-value product with a relatively short shelf life and are sensitive to temperature fluctuations. “All these qualities make them a perfect fit for a packaging solution like Breatheway,” Scattini added.

The new pouch bags with Breatheway membranes combined with specialized film and new antifog technology regulate the internal atmosphere within the resealable mini cucumber bag to

ensure that optimal O2 and CO2 gas ratios are managed as the produce ages, as well as limit heavy condensation within the packaging.

How This Benefit Customers From a shopper’s perspective, the Breatheway resealable pouch offers

Striving for Sustainability

bags are a game-changer for tea enthusiasts looking for a delightful and hassle-free brewing experience.

Environmental, Social and Governance (ESG) is now an essential pillar to sustained business growth, with consumer expectations around responsible business practices rising. According to an NSF survey, supply chain sustainability is the top ESG concern for food businesses.

An increasing number of retailers are requiring suppliers to have sustainable certifications as a pre-condition to supply them with their goods.

Many certificate holders will undertake this process as part of demonstrating a balanced and environmentally positive farming ethos. In doing so, this can increase trust among consumers, reassuring them that a product has been produced in a way that is mindful of its environmental footprint.

NSF and Quality Assurance International (QAI), an NSF company that provides organic certifications, provide certifications to the following programs: • LEAF Marque Certification: LEAF stands for Linking Environment and Farming. The LEAF Marque is a leading global assurance system that certifies products produced in an environmentally responsible and sustainable way.

This farm certification standard promotes farming practices such as soil protection, water management, biodiversity, energy efficiency and pollution control. NSF has certified over 770 farms globally.

• USDA Organic Certification: The USDA Organic Seal ensures that a product has been verified as organic in compliance with strict USDA national organic standards. QAI has been an industry-leader in the

Alokozay Pyramid Tea Bags Featuring a unique pyramid shape, these tea bags allow for better infusion and enhanced flavor

extraction, delivering a richer and more aromatic tea experience. The carefully selected tea leaves ensure a premium quality cup of tea every time, making it a must-have for tea connoisseurs.

Alokozay Pyramid Tea Bags are not just a product but a promise of quality,

several days of extended freshness and shelf-life compared to traditional macro-perforated bags or plasticwrapped mini cucumber trays. “It prevents shoppers from ending up with slimy, shriveled or moldy cucumbers in their fridge shortly after having brought them home.” From a growerpacker standpoint, using Breathewaypowered pouch bags shows a real commitment to delivering a top-quality product to their retail partners, who benefit from less shrink and more satisfied customers, leading to higher sales velocity. “The percentage of marketable fruit with extended shelf life significantly increases with Breatheway,” Scattini said.

For more information, go to www.hazel technologies.com, call 559.321.2146, email info@hazeltechnologies.com or stop by booth # B2225.

Revolutionizing Tea Enjoyment: The Alokozay Pyramid Tea Bags Experience In the fast-paced world of today, convenience and quality often collide. However, Alokozay offers a solution with their innovative Pyramid Tea Bags that combine premium quality with ultimate convenience. These tea

organic market for more than 30 years.

• Non-GMO Verification: The NonGMO butterfly mark is a sustainability symbol that is now recognized by more than half of North American consumers. NSF guides producers through the Non-GMO Project’s verification process, which demonstrates a company’s commitment to building a more transparent and environmentallyfriendly food system. Verification to the Non-GMO Project also supports compliance with labeling requirements such as Whole Food Market’s GMO Labeling Policy and the USDA’s National Bioengineered Food Disclosure Standard.

Sustainability is no longer an optional priority for agricultural producers.

Instead, it is now a necessity that must be executed and demonstrated to stakeholders. Through sustainability certifications, producers can prove that farming practices and products are environmentally friendly by fostering better soil health and biodiversity.

Such certifications can also add value, unlocking access to new markets and premium pricing.

These types of certifications are crucial for the long-term viability and competitiveness in the agricultural industry. By investing in sustainability certifications, producers can contribute to the greater goal of improving human and planet health, fostering resilience against climate change and enhancing food security for future generations.

For more information, go to www .nsf.org. convenience and a luxurious tea experience. Elevate your tea moments with Alokozay and savor the perfect cup of tea every time.

For more information, www.alokozay.com.

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Saturday, October 19, 2024

Pumpkin Pie Applesauce Recipe for Large Groups

By Jennifer Riegle, Director of Sales, Peterson Farms, Inc. At Peterson Farms, we take pride in offering 100% American-grown, nonGMO apple slices and applesauce, providing customers with fresh and nutri-

tious options. Our commitment to using non-GMO practices means that our apples are grown without genetic modification, preserving their natural flavors and nutritional benefits. By choosing non-GMO products, you’re not only ensuring a more natural taste, but also supporting healthier choices.

Non-GMO foods are free from un-natural alterations, allowing them to maintain their original enzymes and vitamins, which can contribute to better digestion and overall health.

Additionally, by sourcing all our apples from American farms, we support local agriculture and contribute to the sustainability of our communities. This commitment to quality and locality ensures that every bite is packed with

freshness and goodness.

With fall upon us, it’s the perfect time to celebrate the season’s flavors, and our delicious and easy Pumpkin Pie Applesauce recipe is a healthy way to bring the festive taste of fall to your group. The crisp, cool weather calls for warm, comforting flavors that embody the spirit of autumn. Our Pumpkin Pie Applesauce combines the rich, creamy texture of pumpkin with the sweet, wholesome taste of our applesauce, creating a delightful treat that’s perfect for any gathering. This recipe not only captures the essence of fall, but also provides a nutritious snack, packed with vitamins and minerals from both apples and pumpkin. It’s an easy way to enjoy a seasonal favorite while ensuring a healthy option for kids and adults alike.

Pumpkin Pie Applesauce Ingredients • 1 #10 can pumpkin • 2 pouches (1 Peterson Farm 108oz pouch = 1 #10 can) of 108-ounce Peterson Farms Applesauce, Original or Cinnamon • 4 tsp cinnamon • 4 tsp vanilla • 4 tsp pumpkin spice • 1 5lb bag whipped topping Directions 1. Place applesauce, pumpkin, vanilla, pumpkin spice and cinnamon in a large bowl.

2. Mix until all is well combined.

3. Scoop 2/3 cup of mixture into a bowl or cup and top with whipped topping and serve with one graham cracker, WG cookie or granola for a complete snack.

For more information, go to www.peter sonfarmsinc.com, call 540.778.4744 or email sales@petersonfarmsinc.com.

Highline Mushrooms Unveils New Stuffed Mushrooms Highline Mushrooms, a leader in mushroom innovation and sustainability, announced the launch of its valueadded product lineup: Sizzlin’ Hot New Stuffed Mushrooms.

Designed to bring convenience and elevated flavor to your table, these oven-ready appetizers are set to revolutionize the way consumers enjoy mushrooms. From the team that changed mushroom packaging in North America, Highline is proud to expand its offerings in the highest quality value-added products and meet the growing demand of consumers.

Introducing New Stuffed Mushrooms Get ready for a flavor explosion with these ready-made stuffed mushroom appetizers.

Crafted with mushroom lovers in mind, these new treats are designed to make your life easier and tastier.

Featuring three epic new flavors, each stuffed mushroom promises to elevate any meal or gathering: • Roasted Goodness Red Pepper & Feta – A savory blend of roasted red peppers and creamy feta cheese, bringing a touch of Mediterranean magic to your plate.

• Sup-HerB Basil Pesto Mozza – A

Produce & Floral News Show Daily

Sustainability at Peak At Peak of the Market Ltd., sustainability is not just a core value, but a driving force that shapes every aspect of the company’s operations. This commitment extends to making a meaningful impact on people, the environment and the community. Peak is resolute in achieving these goals through its diverse product offerings, influential role in the produce industry and extensive community outreach efforts. The company’s sustainability initiatives are built upon three fundamental pillars: People, Environment and Community.

In terms of People, Peak of the Market is dedicated to providing access to a wide array of safe, high-quality and nutritious vegetables, thereby supporting healthy diets and enhancing food security. Central to its mission is the value of being “Rooted in Growers,” which underscores its recognition of growers as pivotal contributors to food production. Peak is committed to ensuring the economic sustainability of these growers, ensuring their viability for the future. Furthermore, the company prioritizes the health and well-being of its employees, cultivating a workplace culture where “Everyone Matters” and where everyone’s contributions are valued and respected.

Regarding the environment, Peak is proactive in its efforts to minimize waste and reduce environmental impact through several strategic measures. These include the use of recyclable and biodegradable packaging, optimizing processes to cut down on paper and plastic use and implementmouthwatering combination of basil pesto and mozzarella that delivers a burst of herby goodness with every bite.

• Mmm Mmm Spinach & Artichoke – A rich and creamy mix of spinach and artichoke, perfect for those who crave a classic flavor pairing with a fresh twist.

Sizzlin’ Hot New Stuffed Mushrooms come in an oven-ready PETE tray and can be enjoyed in just 15 minutes.

Simply pop them in the oven in their ready-to-heat tray, and you’ll have a seriously mouthwatering appetizer or side dish with minimal effort.

Stuffed mushrooms are now available at select retailers across the

ing robust recycling programs. The company also emphasizes efficient inventory management and quality control practices to minimize food waste and its adverse effects on landfills. Peak’s staff actively collaborates with growers, participating in research

and industry initiatives aimed at promoting environmentally sustainable practices at the farm level.

When it comes to the community, Peak is deeply invested in giving back and fostering positive change in the communities it serves. The company actively supports local communities by donating off-grade food to vulnerable populations across Canada, demonstrating a strong commitment to addressing food insecurity and reinforcing its role as a responsible corporate citizen.

For more information, go to www .peakofthemarket.com, call 204.632.7325, email info@peakmarket.com or stop by booth #BC509.

United States in the fresh mushroom section.

“We are delighted to introduce our new Sizzlin’ Hot Stuffed Mushrooms as part of our commitment to meeting the evolving demands of both consumers and retailers for ready-to-eat value-added products,” said Jose Cambon, Chief Executive Officer of Highline Mushrooms. “This innovative offering reflects our dedication to delivering convenience, exceptional quality and consistent innovation to the mushroom category.”

For more information, go to www .highlinemushrooms.com.

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Saturday, October 19, 2024

Produce & Floral News Show Daily

The Little Potato Company Spices Things Up with New Seasoning Packs

BrightFresh Elevates Marketing Support: Empowering Retailers as It Expands

The Little Potato Company is known for its commitment to providing busy families with quick and easy meal solutions, so they have more time for what matters most. The brand’s newest product is no exception! The Little Potato Company Seasoning Packs are delicious, easy and versatile spice blends for potatoes, vegetables, proteins or anything consumers whip up for dinner.

This is the first extension outside the brand’s line of easy-to-prepare Little Potatoes.

Like the core products, they are designed to add convenience and deliciousness to meals any night of the week.

The new Seasoning Packs bring flavor to the kitchen and excitement to the potato category. The flavors are the tried-and-true, top-selling seasonings included in the brand’s line of Microwave- and Oven & Grill-Ready Packs of Little Potatoes: “A Little Roasted Garlic, Rosemary & Thyme” and “A Little Savory Herb.” Each pack includes five seasoning sachets; one sachet is perfect for a 1-1.5 pound bag of Little Potatoes. The packaging features the brand’s fresh, vibrant colors and Spuddies characters, introduced in the brand refresh in 2023.

“Over the years, we have received many requests for our seasoning packs to be sold separately. We listened to that feedback and are excited to announce that they are now available,” said Heather Jeffares, Vice President of Marketing at The Little Potato Company. “The Seasoning Packs are truly a win-win. For our consumers, they are versatile, easy-to-use and delicious ways for them to transform everyday cooking into extraordinary meals that will make the whole family smile. Our retail customers will appreciate these are market-tested, top-selling flavors requested by consumers.”

The majority of consumers (nearly 60%) use spices – beyond salt and pepper – every time they cook potatoes, while almost half (49%) purchase spices to try new recipes (Numerator Concept Test Survey, April 1-3, 2024; n=204). These high quality, fresh, unique Seasoning Packs give them an effortless way to enhance the flavor profile of their recipes without spending extra time in the kitchen.

The new Seasoning Packs are available to ship now.

Jamie Sutton, Director of Marketing and New Business Development at FloraCraft, was named to the 2024 Future Five class by the Chamber Alliance of Mason County.

The accolade recognizes five professionals, ages 21-40, who are currently influencing the growth, prosperity and quality of life in Mason County and demonstrate the ability to positively impact the area in the future through professional accomplishments and community involvement.

"My career at FloraCraft has been an incredible opportunity, enabling me to grow as a leader, develop my profes-

sional skills and be pushed creatively," Sutton said. "We have a wonderful culture that embraces new ideas to evolve while honoring our heritage and remaining independent right here in Ludington. I'm honored to be recognized with the other nominees as we work to strengthen our community to attract and retain talent, and I look forward to the bright future ahead in Mason County."

Sutton began her career with FloraCraft in 2010 as Marketing Manager before being promoted to marketing director in 2019, where she oversees the foam manufacturer's multichannel marketing and new product development efforts.

"Jamie has been instrumental in

BrightFresh® Microgreens, the undisputed leader in America’s retail microgreen market, is not only expanding its geographical reach, but also significantly bolstering its marketing support to ensure that both retailers and consumers are well-informed about the brand’s premium offerings. With the company’s recent move eastward, BrightFresh has made substantial investments in its marketing department, reflecting its commitment to supporting retailers and expanding its presence across the United States.

To lead this charge, BrightFresh has onboarded experienced digital marketing and content managers who are already making waves in the industry. These new team members have quickly propelled BrightFresh to the forefront of both consumer and retailer awareness, underscoring the brand’s dominance and ensuring that the message of quality and reliability resonates as it continues to expand.

A key component of this marketing overhaul is a comprehensive approach to trade marketing and digital strategies. BrightFresh is not just focused on traditional advertising; it is working closely with retailers to enhance internal marketing programs that spotlight products in stores and online. This includes rebranding efforts for both packaging and the company’s web presence, ensuring a modern, cohesive look that aligns with its premium product offerings.

Additionally, BrightFresh has revitalized its tradeshow and consumerfacing event support, making a strong impression at industry events. This proactive engagement is designed to connect directly with retailers and consumers, showcasing the exceptional quality of BrightFresh microgreens and building strong, lasting relationships.

On the digital front, BrightFresh has revamped its social media strategies, focusing on building a robust ambassador network that authentically represents the brand across various

For more information, go to www.little potatoes.com, call 780.414.6075, email info@littlepotatoes.com or stop by booth #B3689.

revamping our marketing efforts to become a leader in our industry," Steve Carlson, President and Chief Executive Officer of FloraCraft said. "Her leadership has proven to be effective in helping us develop a strong digital presence and strengthen our relationships with customers and our community.

Jamie is a first-rate team member, who is always ready to take on a new challenge. We are proud she is being recognized by the Chamber for her many accomplishments."

platforms. This network, combined with geographically targeted paid advertising campaigns, ensures that BrightFresh reaches the right audiences, driving both awareness and sales in key markets.

The expansion of BrightFresh’s marketing efforts is a clear indication of its commitment to investing in its retail

partners. By providing these partners with the tools, support and marketing expertise needed to succeed, BrightFresh is not only reinforcing its position as America’s No. 1 microgreen brand, but also fostering an environment where retailers can thrive.

As BrightFresh continues to grow, it is eager to engage with enthusiastic customers who appreciate the quality and freshness of its microgreens.

Retailers looking to elevate their produce offerings are invited to experience the unparalleled support and superior products that BrightFresh brings to the table.

To learn more about BrightFresh and its exciting new initiatives, visit booth #B3873. For further inquiries or to discuss retail opportunities, contact Helena Beckett, Director of Retail Sales, at helena.beckett@freshorigins.com.

With BrightFresh, you’re not just getting microgreens; you’re gaining a marketing partner dedicated to helping you succeed.

For more information, go to www.bright fresh.com or stop by booth #B3873.

Sutton also serves as a fundraising trustee for the Ludington Elementary School's Parent Teacher Committee, where she brings her marketing and public relations expertise to help build a brighter future for the students in our community.

She holds a bachelor's degree in communications from Grand Valley State University.

For more information, go to www .floracraft.com.

Saturday, October 19, 2024

Produce & Floral News Show Daily

23

HDOA Presents Specialty Crops at Show Hawai’i Department of Agriculture (HDOA) is at this year’s show and is presenting Hawai’i’s specialty crops at booth #BC501 in the show’s produce section. Representatives are showcasing opportunities for wholesalers and distributors to purchase popular Hawai’i crops for its consumers.

Specialty crops are defined by the U.S. Department of Agriculture as fruits and vegetables, tree nuts, dried fruits, horticulture and nursery crops (including floriculture). Much of Hawai’i’s diversified agriculture falls under this specialty crop designation.

Visitors to the booth may sample Kona coffee, roasted macadamia nuts, island sweet potatoes, basil and pineapple. Representatives from HDOA are on hand to introduce buyers to the producers of these Hawaiian specialty crops, where sales opportunities may

be negotiated.

Attending the show with HDOA representatives are: • Brad Nelson, Hawaiian Macadamia Nut Company • Arturo Fuente, Generations Kona Coffee • Judy Liu, Hawaii Pacific Farms • Marissa Bowden, Hawaiian Crown “Hawai’i agriculture is uniquely different from the continental U.S. in that specialty crops comprise the majority of our agricultural industry,” said Sharon Hurd, Chairperson of the Hawai’i Board of Agriculture. “The State of Hawai’i appreciates this opportunity to share our premium agricultural products with much aloha.”

Specialty crops are grown throughout the state of Hawai’i on its eight major islands: Kaua’i, O’ahu, Moloka’i, Lāna’i, Maui and Hawai’i Island.

Hawai’i’s temperatures can range from 65 to 85 degrees Fahrenheit, which provides an abundant supply of sunshine for specialty crops. The state’s varied elevations make for perfect conditions to grow a variety of fruits, nuts, coffee and vegetables throughout the year. In addition to the warm climate, the volcanic soil on the islands is rich in nutrients, which also makes Hawai’i ideal for growing specialty crops.

For more information, go to hdoa .hawaii.gov, call 808.973.9560 or stop by booth #BC501.

AVO360 Program from West Pak Avocado Provides a Full-Service Avocado Experience West Pak Avocado is launching its innovative AVO360 program at this year’s show. The program is a commitment to excellence that ensures a yearround supply of premium avocados for customers worldwide.

“The AVO360 program is revolutionizing the avocado industry with a full-circle avocado experience like no other. This groundbreaking program is meticulously crafted to cater to the diverse needs and preferences of our esteemed customers, offering an exclu-

sive seed-to-store journey combined with dynamic best-in-class service,” said West Pak Avocado Senior Marketing Manager George Henderson.

Supported by the company’s alliance with over 1,000 growers, West Pak shares the goodness of premium avocados all year. The coverage includes over 6,000 acres across California, Mexico, Chile, Colombia and Peru and emphasizes the company’s commitment to delivering highquality avocados globally.

As part of its legacy, West Pak works relentlessly to uphold the highest standard in every aspect of operations, ensuring that these practices benefit not just its customers but also the environment and communities that it serves.

West Pak takes quality assurance and ripening very seriously. The fruit supplier utilizes cutting-edge technology to meet its customers’ expectations of fruit quality, consistency and

Rivermaid Invests in AI to Skyrocket Cherry Capacity with Outstanding Quality Consistency As a cherry packer, you want the best of all worlds. Superior product consistency, maximum production capacity and the most efficient operation. As a leader in the cherry industry, Rivermaid is constantly innovating to meet customers’ demands and deliver the highest returns to growers while reducing operating costs. With the investment in a 24-lane Elifab cherry grading machine and the latest Ellips True-AI grading technology, Rivermaid has ensured a promising future for their growers, customers and its own operation. For Rivermaid, this machine represents more than just a new piece of equipment; it’s a key component in its strategy to grow the business by enhancing packing capabilities.

“Although our expectations were high, the line did even better than expected. The 24-lane Elifab grader is running well over 20 tons per hour without any manual sorters,” said Patrick Archibeque, Chief Executive Officer, Rivermaid.

You Can Rely on AI – It Kind of Runs Itself Batch qualities vary, but customer demands remain consistently high.

California cherries pose unique challenges with varying maturity and complex color patterns. Previously, extensive human grading hours were required to sort by quality and color.

However, with the latest AI technology, Rivermaid has significantly reduced the labor needed to operate the machines.

This advancement has also led to noticeable enhancements in the consistency and quality of its outgoing product.

“We don’t have to worry and spend the resources really checking the fruit to the same degree that we do on our other lines. You can rely on AI. It on-time delivery – every single time.

With a results-driven approach, West Pak delivers customized avocado experiences and offers personalized category, marketing and merchandising support to help drive sales for its customers. The company works with foodservice and retail customers to create personalized avocado experiences and ensure consistently high-quality avocados. This dedication to a customer-centric journey reinforces the global reach and reliability of the AVO360 program.

kind of runs itself in terms of grading,” said Hayden Gibson, Production Supervisor, Rivermaid.

The Power of AI in Detecting Challenging Defects Every cherry is unique. So is every defect. Internal and external defects occur in various forms. With so many ways defects can appear, only Ellips True-AI can accurately model all these combinations. It detects even the most challenging defects with precision, including black rot, fresh cracks and stem area cracks. Additionally, it offers exceptional reliability in identifying stems, neighboring stems and stem attachment points.

“The grading is so consistent, its sizing is perfect. With the powerful defect and color detection, you can always deliver a high-quality box of cherries,” said Archibeque.

Increase the Pace with Even Faster Processing Speed Speed is everything, but never at the expense of your delicate cherries. The Elifab grader provides the highest throughput, delicate handling and ensures perfect singulation. This guarantees each cherry is optimally positioned for imaging, leading to more accurate grading. Another advantage of AI is the speed it brings to the grading process. AI technology significantly enhances your production line by increasing throughput.

“Previously, when dealing with batches with very uneven quality, you had to grade at a lower speed to accurately identify defects. Today, we can maintain a high speed during this process thanks to True-AI,” said Gibson.

For more information, go to www .ellips.com or stop by booth #C2907.

The AVO360 program empowers customers with impactful, personalized, branded avocado packaging.

Options include regional bags, hearthealthy brands, certified organics and digital marketing support. West Pak’s commitment ensures customers receive premium avocados with assured health benefits and top-quality branding tailored to their needs.

For more information, go to www.west pakavocado.com call 800.266.4414 or stop by booth #C1865.

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Coast Tropical Shaping the Future of Fresh Produce In the world of agriculture and fresh produce, sustainability is no longer just a buzzword – it’s a necessity. Coast Tropical, a leading player in the industry, has emerged as a trailblazer in this movement. Founded in 1947, Coast Tropical has set itself apart with a com-

mitment to eco-friendly practices and high-quality produce.

Coast Tropical’s approach to sustainability is multifaceted. The company has implemented a range of practices designed to minimize environmental impact. Coast Tropical has made substantial investments in renewable energy. The company’s facilities are powered by solar panels, which contribute to a significant reduction in its carbon footprint. By harnessing the power of the sun, Coast Tropical not only decreases its reliance on fossil fuels, but also sets an example for other businesses in the industry.

Another cornerstone of Coast Tropical’s sustainability effort is its dedication to organic farming. The company offers a wide range of organic fruits and vegetables, which are grown with-

out the use of synthetic pesticides or fertilizers. This commitment to organic farming not only supports healthier ecosystems, but also ensures that consumers receive produce free from harmful chemicals.

Coast Tropical organic farms are managed with a focus on soil health and biodiversity. By employing crop rotation, composting and natural pest control methods, the company promotes sustainable agriculture practices that contribute to the long-term viability of the land.

On the non-organic farms, Coast Tropical has also focused its practices using regenerative agriculture, a management philosophy that aims to improve soil health and reverse climate change. By restoring the degraded soils and improving the water cycle, while also increasing biodiversity, the farms use 50% less pesticides and fertilizers than three years ago.

Beyond environmental sustainability, Coast Tropical is also dedicated to supporting local communities. The company works closely with local farmers and suppliers to source its produce, creating a positive economic impact in the regions where they operate.

Coast Tropical commitment to sustainability is a testament to its role as a leader in the fresh produce industry.

Through innovative practices, a dedication to organic farming, and support for local communities, the company is making a significant impact. As consumers become increasingly conscious of their environmental footprint, Coast Tropical efforts to work with nature rather than against it stand out as a model of how businesses can thrive while prioritizing the planet.

For more information, go to www .coastcitrus.com or stop by booth #C1837.

Award-Winning Tabletree Cherry Juice Turns out the state best known for its big skies also has something to brag about on ground level, too. Tabletree Montana’s Cherry Juice uses Flathead Lake cherries, a touch of honey and a dash of cinnamon as its natural preservatives for an award-winning juice gaining attention worldwide. Gary and Susan Snow have developed a proprietary system that produces quality, healthy and nutritious products (expect new products soon). Taken

alone, the Cherry Juice has nutritional benefits, but is great for cooking and cocktails. Sold in select specialty food stores and online.

For more information, go to www .tabletreejuice.com.

By José Carrasco, President of Empaque Río Colorado The fresh produce industry is dynamic and complex, where the quality and availability of products directly impact consumer satisfaction. Establishing strong relationships within this industry is crucial for ensuring a consistent supply of high-quality fresh produce.

These relationships enhance supply chain efficiency and add significant value for the end consumer.

Ensuring Quality and Freshness Strong relationships help maintain the quality and freshness of produce.

Effective collaboration allows for streamlined operations from harvesting to transportation, ensuring products reach consumers at peak freshness. Partnerships enable better planning and synchronization of harvest and delivery schedules, reducing the time produce spends in transit and storage. This minimizes spoilage and maintains nutritional value and taste.

Enhancing Supply Chain Efficiency Efficiency in the supply chain is another critical advantage. Companies working closely together can optimize logistics, reduce costs and improve delivery times. Efficient supply chains mean produce can be moved quickly from the field to the retailer, ensuring consistently stocked shelves with fresh products. This efficiency is achieved through coordinated efforts in forecasting demand, managing inventory and utilizing shared transportation resources.

Meeting Consumer Expectations Today’s consumers demand higher quality and fresher produce. Strong relationships help companies meet these expectations. Collaborative efforts lead to improved product offerings and the ability to respond swiftly to changing market demands. When retailers work closely with growers,

they can request specific types of produce based on consumer preferences and trends, ensuring they always have the desired products in stock.

Adding Value to the Consumer The ultimate goal of any business relationship in the fresh produce industry is to create value for the consumer.

Strong partnerships ensure a reliable supply of high-quality produce at competitive prices. When companies reduce inefficiencies and costs through collaboration, these savings can be passed on to the consumer. Consistent quality and availability of produce enhance the overall shopping experience, building consumer trust and loyalty.

Relationships are fundamental to maintaining the quality and freshness of produce, enhancing supply chain efficiency, meeting consumer expectations and adding value to the end consumer. By working together, companies can innovate and implement sustainable practices, ensuring the longterm success of the industry.

Ultimately, strong collaborations lead to a more reliable, efficient and consumer-centric fresh produce market.

About Empaque Río Colorado Empaque Río Colorado (ERC) is a leading producer of fresh vegetables, headquartered in San Luis Río Colorado, Sonora, Mexico. With over 30 years of experience, ERC provides high-quality, fresh produce to markets across North America. The company specializes in asparagus, broccoli, celery, green onions, cilantro, parsley, leeks, onions, watermelon and dates. ERC’s commitment to quality and sustainability ensures that consumers receive the freshest and most nutritious produce available.

For more information, go to www.ercproduce.com or stop by booth #C1945.

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AFCO – Trusted Partner Delivering Hawaiian Shaved Ice Expands Into Sustainable Solutions Through Food Safety Retail, Forges New Partnerships

By Scott Jimenez, Senior Vice President – West Division, AFCO Food & Beverage Founded in 1855, AFCO is a leading specialty chemical provider serving the food and beverage processing industry. Sustainability efforts are an important focus of our business. Following are the comprehensive sanitation and service solutions we provide to help you achieve your environmental goals by solving problems with responsible solutions.

Cleaning & Sanitation We offer high-quality cleaners and sanitizers, antimicrobial intervention products, floor treatments and patented Smart Technology for cleaning verification. Our SQF and HACCP-Certified Food Safety Specialists take pride in providing technical service and support of your sanitation and safety programs, helping you mitigate risk while controlling costs.

Technical Services & Support Our Continuous Improvement and Quality Action team consists of microbiologists, chemists, food scientists, audit specialists, SQF-certified staff and Six Sigma Black Belt engineers to assist you by troubleshooting and improving processes in your plant. Our digital platforms provide a comprehensive program of customized reports and tracking as well as 24-hour online access to your sanitation documents to manage service reports, chemical inventory, sanitation procedures and productivity projects.

Water Treatment Our certified water technologists focus

on every process in your plant, from incoming water to wastewater. Our team can save your plant money by lowering natural gas and water usage, increasing lifespan and efficiency of capital equipment, and reducing overall cost of operations.

Equipment Our Engineering & Fabrication department provides the application equipment and expert installation that makes using your cleaning and sanitation products convenient, costefficient and highly effective.

If you have specialized needs, we also offer custom solutions.

Specialized Cleaning & Abatement Services Our Ecoclear Division specializes in deep cleaning and sanitizing your food processing facilities, reducing your energy costs and keeping your business operations running efficiently.

At AFCO, we are full-service partners who work alongside you, providing you with the expertise and hands-on support that help you meet your sanitation, compliance and operational needs throughout all areas of your facility. Our solutions help leaders in the fruit and vegetable industry operate at the highest levels of sanitation, productivity and profitability.

For more information, go to www.afco care.com, call 800.345.1329, email support @afco.net or stop by booth #BC1135.

New Look for Cobram Estate Everyday Essentials For the everyday home cook looking to elevate any dish, there’s nothing like the exquisite taste of Cobram Estate Everyday Essentials Extra Virgin Olive Oil. While its commitment to quality and freshness sets Cobram Estate apart from the rest, it continues to take pride in cultivating and harvesting the finest California olives. Its olives are nurtured with care, picked at peak ripeness and processed with precision all within six hours to ensure its award-winning extra virgin olive oil delivers unmatched freshness and flavor.

In the ever-evolving world of sweet treats, Hawaiian Shaved Ice® continues to make waves expanding its horizons with a trifecta of growth: venturing into retail, cultivating strategic partnerships and creating innovative machines.

Coupled with the growth of its new manufacturing facility and enhanced equipment capabilities, the beloved brand is poised for continued exponential growth.

The expansion into retail marks a significant milestone for Hawaiian Shaved Ice, bringing its iconic flavors and quality products to a broader audience. With carefully curated partnerships, the brand is strategically positioning itself to meet the demands of consumers seeking premium frozen treats beyond traditional venues. One avenue is the recent licensing agreement with Candy Dynamics – Toxic Waste, pairing the most sour candy flavor profiles with the premium syrups Hawaiian Shaved Ice is known for.

Moreover, Hawaiian Shaved Ice proudly unveils two new machines: the Mini Snow Cone Machine and the Electric Shaved Ice Machine. These innovations ensure enhanced convenience and versatility for consumers and retailers, meeting the demand for the quality Hawaiian Shaved Ice is known for while offering shoppers more options in crafting icy treats.

Amidst this expansion, the brand’s manufacturing facility in Clinton, North Carolina, stands as a beacon of progress. Equipped with state-of-theart equipment and increased production capabilities, this facility underscores Hawaiian Shaved Ice’s unwavering commitment to meeting growing demand while upholding the highest When you choose a bottle from Cobram Estate’s Everyday Essentials line, you’re not just selecting a kitchen staple; you’re embarking on a journey to enhance your culinary expertise.

Whether drizzling over a vibrant salad, using it to roast vegetables, or infusing it with herbs for a homemade dressing, Cobram Estate Extra Virgin Olive Oil Everyday Essentials offer you the secret ingredient to elevate any dish to perfection.

Extra Virgin Olive Oil (EVOO) is not just a culinary delight, but key to promoting overall health and wellness.

Cobram Estate’s unwavering dedication to preserving the natural good-

standards of quality.

The newest equipment not only streamlines production processes, but also allows for greater flexibility in product offerings. From classic flavors to innovative creations, Hawaiian Shaved Ice is prepared to delight taste buds and exceed expectations with

every icy treat.

As the brand continues to expand its presence in the retail landscape and enhance its manufacturing capabilities, it remains rooted in its core values of quality, creativity and community engagement. From neighborhood markets to nationwide chains, Hawaiian Shaved Ice is spreading “Sweet Smiles and Sunshine,” one delicious treat at a time.

With each new partnership and the facility upgrade, Hawaiian Shaved Ice reaffirms its position as a leader in the snow cone and shaved ice industry, setting the stage for even sweeter success in the years to come.

For more information, go to www .marymacks.com. ness of single-origin olives sets it apart.

The result? Every bottle of Cobram Estate EVOO is a treasure trove of health benefits, packed with hearthealthy monounsaturated fats, powerful antioxidants and anti-inflammatory properties.

Whether a seasoned chef or a novice cook, Cobram Estate’s extra virgin olive oil invites you to dream big and create with passion. With Cobram Estate, every kitchen becomes a hub of togetherness, where loved ones gather to savor delicious, wholesome meals.

For more information and recipes, go to www.cobramestate.com/recipes.

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Saturday, October 19, 2024

Duda Farm Fresh Foods Makes Changes in Sales and Marketing Duda Farm Fresh Foods, a leading grower of fresh vegetables and citrus, announces recent changes to key positions in its sales and marketing team, including the promotion of Jeff Goodale to Senior Vice President, Strategy and Business Development and the hiring of Alan Ediger as Vice President of Sales.

Prior to this promotion, Jeff held several positions in his 19-year career with Duda Farm Fresh Foods, most recently as Director of Sales and Senior Director of Sales, Strategy and Analysis. As Senior Vice President, Strategy and Business Development, Jeff will be responsible for managing the Duda Farm Fresh Foods leader-

ship team’s collaboration in developing and implementing strategies that enhance market position, drive business expansion and foster innovation.

Reporting to him on the management team will be Alan Ediger, stepping into his new role in sales leadership, and Nichole Towell, who will continue to lead marketing, e-commerce and take on additional responsibilities for new products.

“We are proud to have Jeff transition into his new role as Senior Vice President and look forward to his leadership in the areas of sales, marketing and business development,” said Mark Bassetti, President, Duda

USDA Launches Assistance Network to Support Financially Distressed Farmers and Ranchers The U.S. Department of Agriculture (USDA) is announcing the launch of the Distressed Borrowers Assistance Network, an initiative designed to provide personalized support to financially distressed farmers and ranchers across the nation. Through a series of Cooperative Agreements, this national network will connect distressed borrowers with individualized assistance to help them stabilize and regain financial footing.

USDA’s Farm Service Agency (FSA) made this announcement at the Farm

Aid Festival in Saratoga Springs, New York.

“I started my off-ranch career as a Farm Advocate, working hand-in-hand with other tireless farmer advocates.

Having someone with experiences in ag finance help producers work through financial difficulties can be the difference between them losing the farm or prospering,” said FSA Administrator Zach Ducheneaux. “The Distressed Borrowers Assistance Network underscores our dedication to farmers and ranchers receiving the tailored support they need. These partnerships also illustrate that USDA acknowledges the importance of these advocates and sees them as part of the solution to ensure program access for all farmers, ranchers and producers.”

Network partners include Farm Aid, Rural Advancement Foundation International, the University of Arkansas, the Socially Disadvantaged Farmers and Ranchers Policy Center at Alcorn State University and the University of Minnesota. Through this initiative, we are collaborating with community-based organizations to better serve financially distressed producers. Network partners will provide farm loan policy training to the community-based organizations so the organizations can work alongside FSA to help producers understand financing available through FSA, ensuring that when they visit an FSA office, the partner organization representative and FSA staff can better assist.

Produce & Floral News Show Daily Farm Fresh Foods. “Jeff has played an instrumental role in Duda’s success over these last two decades and will no doubt continue to be a huge asset.”

Alan Ediger joined Duda in May as Vice President of Sales and has been working with Rick Alcocer over the last few months to ensure a smooth transition. Alan came to Duda with extensive sales and business development experience in both the value added and commodity sectors. He began his produce career with Fresh Express during their growth years, later moving on to roles with Ready Pac Foods, Dole Fresh and Dole Berry Company.

Most recently, Alan held the position of Vice President of Sales for California Giant Berry Farms. Alan graduated with a Bachelor of Science from California State FSA, in collaboration with farm support organizations and land-grant institutions, will facilitate this network, which will provide the technical resources and guidance of USDA partners to experts from distressed and underserved communities. The network’s approach includes integrating knowledgeable service providers to deliver one-on-one support to borrowers so they can best make plans and understand options to overcome their financial challenges.

The Distressed Borrowers Assistance Network will address the immediate needs of distressed borrowers and provide comprehensive, wraparound services aimed at addressing the unique challenges faced by financially distressed producers. Once stabilized financially, these borrowers will be better positioned to access new opportunities and continue contributing to the agricultural economy. These investments will also build a system of service providers that can better support agricultural communities for years to come. Investing in a network of agricultural financing service providers to help bridge access to FSA loans is a benefit for rural and agricultural communities.

Additional Farm Loan Programs Improvements FSA recently announced significant changes to Farm Loan Programs through the Enhancing Program Access and Delivery for Farm Loans rule. These policy changes are designed to expand opportunities for borrowers to increase profitability and be better prepared to make strategic investments in enhancing or expanding their agricultural operations.

FSA also has a significant initiative underway to streamline and automate the Farm Loan Program customer-facing business process. For the over 26,000 producers who submit a direct loan application annually, FSA has

University in Chico, California, and has resided in the Salinas area for many years. Alan is responsible for leading Duda’s sales strategy for both commodity and value-added product lines and for further developing and leading a high-performance sales team. Alan will work closely with our entire management team to align sales efforts to achieve company priorities, goals, and pipeline growth targets.

“Alan is an excellent addition to our team,” said Goodale. “He brings a tremendous amount of experience, a fresh perspective, and a disciplined approach that is already making Duda a better partner to our retail and foodservice customers. We are thrilled to have him join the team.”

For more information, to www.dudafresh.com.

go

made several meaningful improvements including: • The Loan Assistance Tool that provides customers with an interactive online, step-by-step guide to identifying the direct loan products that may fit their business needs and to understanding the application process.

• The Online Loan Application, an interactive, guided application that is paperless and provides helpful features including an electronic signature option, the ability to attach supporting documents such as tax returns, complete a balance sheet and build a farm operating plan.

• An online direct loan repayment feature that relieves borrowers from the necessity of calling, mailing or visiting a local USDA Service Center to pay a loan installment.

• A simplified direct loan paper application, reduced from 29 pages to 13 pages.

• A new educational hub with farm loan resources and videos.

USDA encourages producers to reach out to their local FSA farm loan staff to ensure they fully understand the wide range of loan making and servicing options available to assist with starting, expanding or maintaining their agricultural operation. To conduct business with FSA, producers should contact their local USDA Service Center.

FSA helps America’s farmers, ranchers and forest landowners invest in, improve, protect and expand their agricultural operations through the delivery of agricultural programs for all Americans. FSA implements agricultural policy, administers credit and loan programs, and manages conservation, commodity, disaster recovery and marketing programs through a national network of state and county offices and locally elected county committees.

For more fsa.usda.gov.

information,

go

to

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Life’s special moments are made even sweeter with premium juicy strawberries hand-dipped in 100 percent Belgian chocolate. Lucky for us, Shari’s Berries delivers.

The new Shari’s Berries Select collection feature nine exclusive offerings:

Marbleized Artisan Belgian Chocolate Strawberries, Rainbow Swirl Artisan Belgian Chocolate Strawberries, Caramel Sea Salt Artisan Belgian Chocolate Strawberries, Fancy Artisan Belgian Chocolate Strawberries, Artisan Belgian Milk & Dark Chocolate

Strawberries, Artisan Belgian White Chocolate Strawberries, Sending Birthday Wishes Artisan Chocolate Strawberries, Sending Love Artisan Belgian Chocolate Strawberries and Sending Thanks Artisan Chocolate Strawberries.

“At Shari’s Berries, our mission is to inspire our customers to express themselves, connect with others and

Avocados From Mexico (Cont’d. from p. 1)

ness, the brand hopes to support Susan G. Komen’s mission: to save lives by meeting the most critical needs in communities and investing in breakthrough research to prevent and cure breast cancer. With one in eight women in the United States experiencing a breast cancer diagnosis in their lifetime, this is a cause that impacts many avocado shoppers – who are 74% female – around the world.

“Our partnership with Susan G. Komen matters so much to Avocados From Mexico. It’s the perfect opportunity to showcase our always good avocados at retail through our pink packaging and in-store displays to build shopper support for this meaningful

cause,” shared Stephanie Bazan, Senior Vice President of Commercial Strategy and Execution at Avocados From Mexico.

Healthy eating patterns, including consuming plenty of fruits, vegetables and unsaturated fats, are associated with better health outcomes, and avocados are a fruit that contributes six grams of unsaturated fats and nearly 20 vitamins and minerals.

“As we continue to show up for patients with such a powerful mission in mind, it’s an honor to have the continued support of Avocados From Mexico,” said Sarah Rosales, Senior Vice President, Corporate Partnerships at Susan G. Komen. “Throughout the

mum convenience,” said Charis Neves, Director of Innovation and Product for Taylor Farms. “By expanding into bold, on-trend taste profiles, we’re aiming to attract new consumers to the category while giving our existing fans more delicious options to enjoy any time of day.”

over a bed of chopped vegetables.

• Sweet Kale Mini Chopped Kit: A snackable version of its No. 1 selling chopped kit made with chopped salad vegetables, crunchy pepitas, cranberries and creamy poppyseed dressing.

Shari’s Berries Select Collection

G. Komen®, the world’s leading breast cancer organization. During October, National Breast Cancer Awareness Month, Avocados From Mexico is contributing a $100,000 donation to Susan G. Komen and will be turning produce aisles pink with limited-edition displays and branded bags available in participating stores.

The co-branded “A Super Good Cause” campaign, meant to drive consumer awareness around the most common cancer among women in the United States, is available nationwide throughout National Breast Cancer Awareness Month. By raising awareTaylor Farms (Cont’d. from p. 1)

kit flavors.

These hand-crafted kits will help drive continued growth in the salad category by offering a perfect blend of flavor adventure and mealtime simplicity.

According to Circana, 48% of meal preparers said they need help with ideas for dinner, and with these new combinations, Taylor Farms is offering endless opportunities to match any size of appetite. Perfect for fall entertaining, as a healthy snack or part of an everyday meal plan, these new kits will be your go-to pick.

“These new and innovative offerings that we added to our line-up reflect our commitment to delivering restaurant-inspired recipes with maxiBees (Cont’d. from p. 1)

The honeybee stopped at an unknown tree and collected nectar and pollen from a blossom. As the day went on, the little honeybee passed that pollen onto a Honeycrisp tree. Little did this Owyhee Produce (Cont’d. from p. 1)

Produce and Buck Naked Onions is proudly showcasing its legacy of farming at booth #BC307. This year marks a significant milestone for our three-generation family farm as we celebrate 70 years in the business. Since 1954, Owyhee Produce has been at the cutting edge of agricultural innovation, staying true to our roots while embracing new technologies and methods to meet the demands of modern produce markets. As we like to say, “This is not

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build more meaningful relationships,” said Andrew Tweed, vice president and general manager. “Each berry in this new artisanal collection is hand dipped in small batches of Belgian chocolate and finely crafted in gourmet kitchens.”

years, the brand has done an incredible job raising awareness, sharing key health messages, and directing consumers to the resources they need to stay informed about their health and make beneficial nutritional decisions.”

Through this partnership, the brand is continuing to connect with its passionate and purpose-driven consumer base. In fact, 86% of consumers are likely to purchase from purpose-driven companies supporting a cause6, showing how instrumental it is for Avocados From Mexico to meet consumers exactly where they are.

For more information, go to www .berries.com.

To learn more, go to www.avocados frommexico.com. crisp iceberg, romaine, red cabbage and carrots.

All of these salad kit offerings are available nationwide this fall.

About Taylor Farms Taylor Farms is the leading North American producer of salads and healthy fresh foods with production facilities across the United States, Canada and Mexico. Taylor Farms is grounded in a commitment to quality, assured supply, innovation, sustainability and food safety. Taylor Farms is family owned and based in “The Salad Bowl of the World,” Salinas, California.

Joining the Taylor Farms chopped salad kit and mini kit line ups are: • Pizza Ranch Chopped Kit: Made with creamy pizzeria style ranch dressing over crisp romaine, carrots and red cabbage with crunchy cauliflower and mozzarella parmesan pizza crusts and parmesan cheese.

• Maple Bourbon Mini Chopped Kit: A fan-favorite portable salad kit made with Taylor Farms famous maple bourbon vinaigrette and diced almonds

Taylor Farms is also launching two new salad kits: • Honey Balsamic Salad Kit: Featuring flaky salted croissant croutons and feta cheese with tangy and sweet honey balsamic vinaigrette over a base of bright baby greens, carrots and spinach.

• Everyday Ranch Salad Kit: This salad complements the Everyday Caesar and Everyday Italian kits in market today.

Featuring a delicious combination of parmesan and cheddar croutons with homestyle ranch dressing over a bed of

bee know its cross-pollination between a Honeycrisp and an unknown variety had just resulted in the beloved SugarBee® apple we know and enjoy today.

The SugarBee apple profile is known for its distinct flavor notes of

honey, caramel and molasses. This juicy apple leans toward the sweeter side and has a touch of acidity that will make you crave your next bite. The SugarBee apple can uniquely be identified by its honeycomb PLU sticker.

The SugarBee’s amazing flavor and

natural origin story make it a truly unique apple that will leave you saying, “Oh Honey, that’s good!”™

our first rodeo.”

Our offerings include year-round fresh-packed onions and whole peeled onions under the trusted Buck Naked Onions label. Beyond onions, we also provide seasonal crops like watermelon, sweet corn, asparagus and mint oil, delivering a diverse range of high-quality produce to our customers. This yearround availability is a testament to our commitment to providing fresh and reliable products, no matter the season.

What sets us apart is not just our

wide array of products, but the values that have sustained us through seven decades of farming. At Owyhee Produce, we believe in the power of relationships and the importance of trust. Whether it’s through a handshake, a word-of-mouth agreement or a formal contract, we stand by the belief that “there’s a difference” in how we do business. It’s this unwavering commitment to integrity and quality that has earned us the trust of retailers, foodservice providers and consumers alike.

We invite all attendees to visit us at booth #BC307 to experience firsthand the Owyhee difference. Our team is excited to connect with industry partners, discuss our latest offerings and share the story behind our success. This year’s show is an opportunity for us to highlight both our history and our future – after all, after 70 years, we’re just getting started.

For more information, go to www.taylor farms.com.

For more information, go to www.sugar beeapple.com, call 479.531.3640 or stop by booth #C1965.

For more information, go to www .owyheeproduce.com or stop by booth #BC307.

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good reason. Extraordinary creamy shredded coconut is dipped in a rich chocolatey coating that is unmatched in the marketplace. Every bite transports consumers to their own special oasis – giving them delectable moments of sheer tropical indulgence and sending them into a vacation state-of-mind.

At Oh!asis, we’re excited about promoting Coconut Patties in snack size for a variety of reasons, not the least of which is sales motivated.

Today’s more health-conscious consumers are looking for ways to satisfy

their sweet tooth while mitigating the guilt. Our individually wrapped, snacksized coconut patties check many boxes. They are a uniquely permissible indulgence – an easy way to satisfy a craving, provide a reward and share with others. Consumers are willing to pay a little more for the convenience of portioned controlled, on-the-go snacking. All in all, the form is a great way to drive increased consumption, growth for the brand and sales for our retail partners.

The decision to retain the original Coconut Island Coconut Cashew Crunch recipe and transform it to Oh!asis Kettle Krunch was just as obvious. At its launch in 2017, it was awarded sofi™ and MINPA Product of the Year! It continues to grow because it’s

an unprecedented product and addictive … one taste and you’ll be back for more. It blends the perfect mix of fresh cashews in a crunchy butter and brown sugar base with a hint of sea salt and coconut. Think of it as a tropical twist on a brittle that is utterly unique and unequaled to anything available. When we say Oh!asis Kettle Krunch is “Paradise Found!,” it is no exaggeration.

We think you’ll agree that our continued commitment to brand excellence combined with brand innovation and attention-getting, sales-driven support will not only fulfill your shoppers’ cravings, but will also take your sales to new heights.

provides versatile options to meet various culinary needs. FAVE also offers customized packaging to suit your specific requirements.

tion processes maintain uniform sizing and prevent dehydration. Whether you need packaged or bulk quantities, FAVE tailors them to your needs.

Premium Peeled Garlic Introducing premium peeled garlic – a culinary gem ready to enhance your product offerings. FAVE’s peeled garlic is sourced from multiple regions, including the United States, Canada, South America, China and Europe.

Meticulously processed and packed in its state-of-the-art North American facility, FAVE’s peeled garlic ensures the highest quality and convenience.

Revolutionary Freshness in Sugar Snap Peas Discover a revolution in freshness with FAVE’s stringless sugar snap peas, sourced from premier farms in China and Peru. Hand-picked and meticulously selected, each pea undergoes rigorous selection and precise temperature controls to guarantee peak freshness. FAVE offers a variety of packaging options, including trays, bags, pouches and bulk quantities, to meet your requirements.

FAVE operates as a fully integrated company capable of cultivating, packing, shipping, promoting and directly supplying retailers. FAVE cultivates its products with meticulous care and premium fertilizers to deliver the freshest and finest produce directly to your warehouse.

tent bulk selections due to FAVE’s products’ extended shelf life.

• Premium Quality: Fresh ginger sets a quality standard, often with large 200g+ hands.

• Innovative Crates that Minimize Mold and Decay: Enhanced crate air circulation results in less than 1% mold and decay rate, extending shelf life for prime quality upon delivery.

• Efficiency Gains: Efficient packaging and quality reduce labor costs while expanding bulk offerings.

• Reduced Lost Sales: Longer shelf life and quality mean fewer lost sales and reduced waste.

• Advanced Processing Factories and Warehouses in Canada: Effortless distribution to major supermarket chains and distribution centers throughout North America is FAVE’s specialty. Its exceptional logistics guarantees the secure and punctual delivery of products, consistently meeting deadlines without fail.

Oh!asis Still Takes Consumers to Paradise

By Greg Power, Chief Executive Officer, Las Olas Confections and Snacks Our award-winning Las Olas Anastasia® and Coconut Island® brands may have been transformed under the Oh!asis™ rebrand, but two things have remained the same. Fans of our Coconut Patties and Coconut Cashew Crunch will be thrilled to find that while Oh!asis’ outside packaging may look different, the products on the inside are just as yummy and indulgent as ever.

Our Oh!asis Coconut Patties have retained the original recipe – and for FAVE Produce (Cont’d. from p. 1)

through continuous innovation.

Its reach spans continents, with offices, factories and farms gracing Canada, the United States, South America, Africa and China. This global presence empowers FAVE to provide customers with a year-round, consistent supply of premium conventional and organic fruits and vegetables, ensuring unmatched value and service.

Discover FAVE Produce at the Global Produce and Floral Show At this year’s show, FAVE Produce is showcasing its premium selection of fresh garlic, locally peeled garlic, stringless sugar snap peas and exceptional fresh ginger with hand sizes exceeding 200g.

Experience the FAVE Difference in Fresh Garlic FAVE’s larger bulbs of fresh garlic, boasting an average diameter of over 2.2 inches, are a testament to FAVE’s commitment to quality. Available in bulk, bags and sleeves, this fresh garlic North Shore Living (Cont’d. from p. 1)

highest standard of living herbs. It is also the creator of The Original Living Herbs®. But what is it like working on a team that continuously innovates?

Kymberly Stewart, the company’s Purchasing Manager, describes the culture as one of transparency and collaboration: “The company culture is a transparent approach. It encourages everyone to put in their ideas. It’s never just upper management; it’s a collaborative team effort.”

Founded by Leo Overgaag, a thirdgeneration greenhouse grower, and his wife Suzette in 1987, North Shore was born out of a passion for sustainable agriculture. With over three decades of experience, Leo and Suzette have designed specialized greenhouses that allow them to grow living herbs in a way that hasn’t been replicated by others.

This innovative approach has made it a

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Year-Round Fresh Ginger FAVE Produce is dedicated to providing year-round access to high-quality fresh ginger root. Through strategic sourcing and distribution, FAVE ensures a consistent supply regardless of the season. FAVE’s ginger roots, sourced from regions such as China, Peru and Southern Africa, come in various specifications, including large hands often weighing 200g or more, with smooth skin. The stringent selecleader in the industry, producing herbs with a higher leaf count, smaller footprint and bolder flavor – all while being proudly family-owned and operated.

Innovation at Its Core Innovation is deeply embedded in North Shore’s DNA. Leo’s engineering mindset and Suzette’s creativity have been crucial in designing greenhouses that optimize every aspect of the growing process. From precise climate control to ergonomic workspace design, every detail is considered to ensure both the product and the team thrive.

The company’s commitment to sustainability is another cornerstone of its innovative spirit. North Shore’s products are produced entirely in greenhouses, allowing for year-round production while incorporating ecofriendly practices. For example, 80% of the company’s energy needs are met through solar power, and its systems

For more information, go to www .lasolasbrands.com.

FAVE’s added value: • Extended Shelf Life: Curate consis-

For more information, go to www.fave produce.com or stop by booth #B3595.

capture and reuse runoff water. These techniques use up to 90% less water than traditional methods, making the operation both efficient and environmentally conscious.

But everybody came together. All you had to do was let people know we had a problem, and they were here. It didn’t matter if people were salary or hourly – they were here on Saturday, even if it was their scheduled day off.”

This response highlighted the unique culture at North Shore, where employees are treated like family.

“Even though we’re not related, we try to treat people like family. Some of these people have been here 25, 35 years – they’re part of the family,” Haston adds.

The camaraderie among the North Shore team is palpable. This tight-knit culture not only makes the company a great place to work but also drives the company’s ongoing success.

A Family-Like Atmosphere Beyond innovation and collaboration, North Shore prides itself on fostering a family-like atmosphere. This sense of community is reflected in how the team works together, supporting one another to achieve common goals. The company’s leadership emphasizes work-life balance and personal growth, ensuring each team member feels cared for both professionally and personally.

One of the most powerful examples of this collaborative spirit occurred during a major flood in September of last year, a once-in-a-century storm. As Steve Haston, the General Manager, recalls, “We had water everywhere. Leo said he’d never seen anything like that.

For more information, go to www .northshore.farm, call 760.397.0400, email sales@northshore.farm or stop by booth #B3470.

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Saturday, October 19, 2024

AgHires (Cont’d. from p. 1)

No. 1 recruiting firm for farms, agribusiness, food production and processing, produce, ag biotech, horticulture and beyond. From small family-owned farms to Fortune 500 companies, we elevate businesses by connecting them with exceptional talent. At AgHires, we believe that great people are the foundation of every successful organization, and we’re here to make sure your team is no exception.

Building Lasting Partnerships Our strength lies in our deep, ongoing partnerships with clients. We pride ourselves on maintaining open comFusionware (Cont’d. from p. 1)

day feels like you’re juggling too many balls at once. Outdated software and endless spreadsheets are your daily companions, slowing down your operations and making every task feel like a struggle. You know there’s a better way, but the right solution seems just out of reach.

You Discover Fusionware You hear about a platform that’s changing the game for businesses like yours. Intrigued, you decide to take a closer look.

Fusionware isn’t just another tool – it’s a breath of fresh air.

Instantly, you’re drawn to its simplicity and power. From the moment you start using it, you notice a difference. Suddenly, managing operations Bella Sun Luci (Cont’d. from p. 1)

perfect fusion of flavor and nutrition.

From the sun-soaked vineyards to the coastal lemon groves, Bella Sun Luci sources only the finest ingredients to bring you vinaigrettes that not only excite your taste buds, but also nourish your body.

In the dynamic world of culinary delights, Bella Sun Luci’s Italian Kitchen Line takes center stage once again with the launch of two extraordinary vinaigrettes. Brace yourselves for a taste revolution with the introduction of Champagne Vinaigrette with California Mellano & Company (Cont’d. from p. 1)

For nearly a century, the family-owned company has been a cornerstone of the floral industry, dedicated to delivering the world’s finest fresh-cut flowers and foliage.

Founded in 1925, Mellano & Co. has evolved from a modest operation in the original Los Angeles flower market into an industry leader. With roots in Southern California’s rolling hills, we’ve expanded our reach across the nation and around the globe. Whether supplying wholesale florists, supermar-

munication, integrity and a selective approach to recruitment. At AgHires, we don’t just fill positions; we act as your trusted talent advisor and relentless talent scout. We go the extra mile to help you understand market trends, talent movements and compensation expectations. With our indepth market knowledge and insights, we help you build your dream team and won’t let you settle for anything less.

Selectivity and Precision: Ensuring the Right Fit Unlike many recruiters who accept every position that comes their way, AgHires is selective. We take the time to get to know our clients and fully feels less like a burden and more like a streamlined process. Whether you’re in the office, out in the field or anywhere in between, Fusionware keeps you connected and in control. Every detail of your operation – from field to fulfillment – is at your fingertips.

Produce & Floral News Show Daily understand the roles we’re filling. This ensures we are the right partner for your needs. Our approach is to introduce you to our team, discuss the role, and make sure both sides feel confident in the partnership before moving forward. We believe that success comes from collaboration and mutual understanding.

A Differentiated Recruitment Approach At AgHires, we often fill positions that have been attempted by internal or even external recruiters with little to no success. We develop a customized recruitment strategy to find and attract candidates not only to your opening, but also to your company pallet tags and PTI labels, planning production and ensuring full traceability – what once took hours now takes just a few clicks. Even managing internal inventory transfers becomes a seamless part of your day.

and your culture. We won’t just look in our database, toss you a candidate and hope you hire. We go out into the market bragging about your company and your role, finding highly impactful talent that stays with you long-term.

When it comes to finding top talent for your business, AgHires isn’t just a recruiter – we’re your partner in growth and success. Let us maximize your human capital and drive your company forward.

For more information, go to www .aghires.com, call 844.244.4737, email info@aghires.com or stop by booth #C1700.

Transforming Your Operations You now realize Fusionware hasn’t just improved your operations – it’s transformed them. What once felt like chaos now feels like efficiency. Your business runs smoother, your team is happier and your customers are more satisfied than ever.

It took your decision to move beyond the limitations of outdated systems and embrace the future. With Fusionware, you’ve found a partner that understands your challenges and empowers you to overcome them.

Everything Real-Time No more lost orders, no more dissatisfied customers. Fusionware’s intuitive design means you can manage all your documents effortlessly. Creating, customizing and even electronically signing and distributing documents becomes a breeze, saving you time and freeing you from the stress of administrative tasks.

As you dive deeper, you discover Fusionware’s real strength: inventory management. The platform tracks everything from the field to the final destination with precision. Creating

No More Manual Entry Gone are the days of manually entering data across multiple systems, hoping you’ve avoided errors. Fusionware integrates directly with your accounting software, barcode scanners and other devices, streamlining your entire process. Suddenly, everything is easier, faster and more accurate.

And then there’s the data. Realtime insights, accurate reporting and the ability to customize reports as you see fit – all in one place. You’re making decisions with confidence, knowing you’ve got the full picture.

Champagne Grapes and Meyer Lemon Vinaigrette with Basil and Wildflower Honey – the newest members of the award-winning 100% Olive Oil Based vinaigrette line.

The Champagne Vinaigrette is hand-crafted in small batches. This Napa-style vinaigrette combines the subtle sweetness of California champagne grapes with the perfect balance of herbs, resulting in a flavor profile that is fresh, unique and full of flavor.

The Meyers Lemon Vinaigrette with Basil and Wildflower Honey is a testament to the West Coast charm, boasting a bright and vibrant flavor that stands

unmatched in the market. Sourced from Meyer lemons picked at their peak, this vinaigrette captures the essence of citrusy delight, harmoniously blended with the aromatic notes of basil and the subtle sweetness of honey.

Bella Sun Luci is the go-to vinaigrette brand because it keeps it simple and genuine. Bella Sun Luci uses only olive oil in its recipes, saying no to seed oils and preservatives. Its commitment to pure, quality ingredients makes these vinaigrettes stand out, ensuring a flavorful and healthy choice for your salads. Trust Bella Sun Luci for straightforward, delicious dressings.

About Mooney Farms & Bella Sun Luci Founded in 1986, Mooney Farms is a third-generation, certified womanowned, family-owned company rooted in quality, integrity and family values that has grown to be the premier producer of Bella Sun Luci Sun Dried Tomatoes in Premium Oil in the United States. The full line includes new 100% olive oil salad vinaigrettes, sauce starters, plant-based tomato jerky, pasta sauces, bruschetta spreads, bottled extra virgin olive oil, risotto and marinades.

kets or online retailers, its mission remains steadfast: to provide premium flowers and foliage that meet the highest standards of quality and freshness.

Mellano’s success is built on relationships – relationships with its customers, its employees and the communities it has served for decades. The team’s dedication and expertise are woven into every aspect of the business, from cultivating crops to carefully sourcing products from around the world.

Through unwavering quality and service, Mellano & Co. has earned a

place as a trusted name in the floral industry.

As the company celebrates this centennial milestone, it reflects on its storied past while embracing the future. The floral world is ever-changing, and the company is excited to explore new horizons, from sustainability initiatives to adjusting its offerings to meet the needs of a modern market. Mellano & Co.’s tradition of floral and foliage passion continues, but with a renewed commitment to innovation, environmental stewardship and the next generation of flower

enthusiasts.

Mellano & Co.’s dedication to exceptional products and strong client relationships remains central to everything it does. Whether you’re a florist, event designer, online retailer or one of its partner farms, the company is deeply grateful to you for being a part of the journey. Mellano & Co. looks forward to the future, with 100 years of experience guiding it and many more years of growth ahead.

It’s not just a tool; it’s the key to a better, more efficient way of doing business. Your operations – and your customers – are thanking you for it.

For more information, go to www.fusion ware.com or stop by booth #C3062.

For more information, go to www.bella sunluci.com or stop by booth #B1712.

For more information, go to www .mellano.com or stop by booth #B2219.

Saturday, October 19, 2024

Produce & Floral News Show Daily Aweta (Cont’d. from p. 1)

system – a cutting-edge solution that inspects each individual piece of fruit in real time. Whether you’re sorting apples, pears, citrus or even more delicate fruits like avocados and tomatoes, Inscan-Pulse ensures that every single fruit meets the highest quality standards, both inside and out.

What Makes Inscan-Pulse Different?

• Every Fruit, Individually Inspected: Unlike traditional systems that take an average of batches, Inscan-Pulse examines each piece of fruit on its own.

Using near-infrared technology, it VARSTAR ALLIANCE (Cont’d. from p. 1)

to integrity and expertise. VARSTAR ALLIANCE prides itself on upholding the highest standards of reliability and security to ensure its clients’ shipments are protected and delivered safely across North America.

Scam Prevention Through Rigorous Vetting Scams in the freight industry can lead to financial losses and reputational damage. VARSTAR ALLIANCE combats this threat through rigorous vetting processes for carriers and partners. It meticulously verifies credentials, licenses and insurance coverage to ensure that every carrier in its network meets its stringent standards for reliability and legitimacy. By partnering only with reputable carriers, VARSTAR ALLIANCE mitigates the risk of fraudulent activities and provides peace of mind to clients.

Zero Tolerance for Double Brokering Double brokering, where a load is Wada Farms (Cont’d. from p. 4)

ensure the health of the soil and environment in Idaho?

EB: Promoting sustainable farming is part of our culture at Wada Farms. This involves a variety of practices that help maintain ecological balance, conserve resources and support economic viability. Practices include, but are not limited to, crop rotation, integrated pest management, water management and soil health management. Wada partners with various agronomy focused FirstFruits Farms (Cont’d. from p. 4)

boosts the company’s production capacity and allows for an even broader selection of apple varieties. The merger also improves supply chain efficiency, particularly benefiting customers in the Midwest and East Coast with more advantageous freight arrangements and reduced transit times.

A key highlight of this acquisition

checks important internal qualities like sugar content (Brix), firmness and even hidden defects like browning or decay.

This means you can confidently deliver only the best produce to your customers.

• Handle Multiple Sizes in One Go: The latest Inscan-Pulse technology allows you to sort different sizes of fruit at the same time. No need to stop and adjust – whether you’re working with small cherry tomatoes, mid-sized apples or larger fruits like avocados, this system manages them all effortlessly. It’s more efficient and saves you time while keeping everything accurate.

Why Choose Inscan-Pulse?

With Inscan-Pulse, you’re getting the benefit of real-time, individualized quality control. By checking each fruit instead of relying on averages, you get better accuracy and consistency. Plus, being able to sort different sizes at once means higher efficiency, less waste and more productivity. The end result? Only the finest fruit reaches your customers, enhancing your reputation for quality and reliability.

brokered multiple times by different parties, can result in confusion, delays and potential liabilities.

VARSTAR ALLIANCE maintains a zerotolerance policy against double brokering. It establishes clear contractual agreements with carriers and enforces strict protocols to prevent unauthorized re-brokering of shipments. Its proactive approach ensures transparency and accountability throughout the transportation process, safeguarding clients’ interests at all times.

proactive measures to protect valuable cargo.

Advanced Tracking and Security Measures To combat theft and ensure the security of shipments, VARSTAR ALLIANCE leverages advanced tracking technologies and comprehensive security measures. It employs real-time tracking systems that monitor the location and status of shipments from pick-up to delivery. This visibility allows VARSTAR ALLIANCE to respond swiftly to any potential security threats and take partners to ensure we are being good stewards of the land for future generations.

PSD: How is technology shaping modern farming at Wada Farms? Are there any specific innovations you’re particularly excited about?

EB: Technology is enhancing the ability of farmers to meet the growing demand for food while addressing environmental challenges and sustainability concerns. As technology continues to evolve, its role in is the addition of 13 new apple varieties to FirstFruits Farms’ already diverse lineup. New additions like the Rave® apple and the popular SweeTango® join the classics such as Honeycrisp, Gala and Fuji, ensuring a rich and varied selection for customers.

This merger not only expands the variety of apples available, but also improves the ability to serve customers from coast to coast.

In addition to expanding its prod-

The Aweta Advantage Backed by over 55 years of experience, Aweta’s Inscan-Pulse system is

Collaboration with Law Enforcement and Regulatory Compliance VARSTAR ALLIANCE collaborates closely with law enforcement agencies and regulatory bodies across the United States, Canada and Mexico. It stays updated on industry regulations and works diligently to ensure compliance with local laws and customs procedures. By maintaining strong partnerships with authorities, VARSTAR ALLIANCE enhances its ability to address security concerns promptly and effectively.

Customer Education and Empowerment In addition to proactive security measures, VARSTAR ALLIANCE prioritizes customer education and empowerment. It provides comprehensive guidance on industry best practices, risk management strategies and red flags to watch for when selecting freight agriculture is likely to increase, leading to further advancements in farming practices. Examples of these advancements range from AI and machine learning to precision agriculture.

PSD: What are Wada Farms’ goals for the future in terms of growth, sustainability and community involvement?

How do you envision the company evolving in the next five to 10 years?

EB: Wada remains committed to future growth by expanding into new maruct offerings, FirstFruits Farms gains valuable expertise from Applewood Fresh Growers. Experienced salespeople, marketing professionals and farmers from Applewood will continue to bring their knowledge and skills to the company, ensuring that the high standards and commitment to quality that both companies are known for remain unwavering.

With over 45 years of experience, FirstFruits Farms has long been a leader

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designed to make your sorting process smarter, and more cost-effective.

Whether you’re sorting for a local market or a global supply chain, this technology helps you boost output, reduce labor costs and maximize your return on investment.

Ready to take your fruit sorting to the next level? With Inscan-Pulse, you can ensure that every piece of fruit that leaves your facility is sorted with precision and care – no matter the size or type.

For more information, go to www .aweta.com or stop by booth #C2945. brokers. By equipping clients with knowledge and resources, VARSTAR ALLIANCE empowers them to make informed decisions and protect their business interests in the complex freight market landscape.

At VARSTAR ALLIANCE, its commitment to combating freight market hurdles underscores its dedication to delivering unparalleled service and reliability.

By prioritizing integrity, transparency and security in every aspect of its operations, VARSTAR ALLIANCE ensures that its clients receive trustworthy and efficient transportation solutions across North America. Partner with VARSTAR ALLIANCE today and experience the difference in freight brokerage excellence. With VARSTAR ALLIANCE, you can navigate challenges with resilience and integrity, setting new standards for reliability in the industry.

For more information, go to www .varstaralliance.com. kets, diversifying our commodity portfolio of products and services, and investing in innovation to help achieve these growth centered milestones. We know growth isn’t possible without a commitment to sustainability and we will continue to be good environmental stewards to ensure a carbon friendly approach in our agricultural supply chain practices.

For more information, go to www.wada farms.com, call 888.BUY.WADA, email sales@wadafarms.com or stop by booth #C2363. in the agricultural industry, specializing in the growing, storing and packing of apples, cherries and pears in Eastern Washington. The acquisition of Applewood Fresh Growers further enhances FirstFruits Farms’ ability to provide exceptional produce to families and communities across the country.

For more information, go to www .firstfruits.com or stop by booth #B557.