Produce & Floral News Show Daily @ IFPA • Oct. 21, 2023 by OserCommunicationsGroup

ANAHEIM Show PRODUCE Daily & Floral News

OCT. 21, 2023

AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH IFPA

Oser Communications Group

Mooney Farms Dresses Up with Bella Sun Luci Line

Greenhouse Brand Offers a Life of Pure Flavor

The Top Source for Year-Round Fresh Chickpeas

Sunsweet Growers Announces Two Products

BOOTH #2433

BOOTH #1545

BOOTH #2098C

BOOTH #1805

Mooney Farms launches a 100% Olive Oil Vinaigrette line in the spirit of Italian quality and California inspired flavors. Each salad vinaigrette features Mooney Farms’ very own California extra virgin olive oil, coldpressed from the finest Arbequina olives and specifically selected from the family estate grove. Then, Mooney Farms

The produce industry is constantly evolving to meet the needs and preferences of consumers. In this dynamic market, Pure Flavor® has earned its place as a leader and top greenhouse produce brand with its winning combination of high-tech innovation, vigorous growth

When it comes to culinary delights, few ingredients can match the versatility, vibrancy and health benefits of fresh green chickpeas (aka garbanzos). And when you’re searching for the best source of these delightful legumes year-round, look no further than Califresh of California, LLC. Califresh of California prides itself on being the world’s exclusive year-round

Sunsweet is a pioneer for innovation in the dried fruit category, driven to meet consumer lifestyles and needs. Sunsweet is introducing two new products into the market: • Sierra Trail Bites • Probiotic+ Prunes

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Sustainably Sourced Candies from Darrell Lea

Why N.Y. Grows Among Best-Tasting Apples in U.S.

Able Freight’s Commitment Liquid I.V.’s Innovative and Dedication to Service Hydration Multiplier

BOOTH #2387

BOOTH #1263

New York State’s reputation for growing great-tasting apples is, at its core, a result of the state’s exceptional natural elements. The combination of climate, rainfall, soil quality and seasonal variations provides an optimal ecosystem for cultivating apple varietals

For over 30 years, Able Freight Services, LLC has been a market leader providing time-sensitive and temperature-controlled solutions while making a positive impact on supply chains in the perishables industry. Its partnerships span across prominent global brands in North

Liquid I.V., the No. 1 powdered hydration company in the United States, has launched an exclusive expansion of its product portfolio with the new Hydration Multiplier Sugar-Free launch. The cutting-edge formula will be available on shelves nationwide in the fanfavorite flavor Lemon Lime, as well as two new

How Darrell Lea Makes Candy Better Darrell Lea is known for its use of quality ingredients, including 100% sustainably sourced cocoa

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Starting from humble roots in beloved candy shops across Australia, Darrell Lea has grown into a global brand recognized for its quality ingredients and better-for-you recipes.

ANAHEIM Show PRODUCE Daily & Floral News

OCT. 21, 2023

AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH IFPA

Oser Communications Group

Mooney Farms Dresses Up with Bella Sun Luci Line

Greenhouse Brand Offers a Life of Pure Flavor

The Top Source for Year-Round Fresh Chickpeas

Sunsweet Growers Announces Two Products

BOOTH #2433

BOOTH #1545

BOOTH #2098C

BOOTH #1805

Continued on Page 41

Sustainably Sourced Candies from Darrell Lea

Why N.Y. Grows Among Best-Tasting Apples in U.S.

Able Freight’s Commitment Liquid I.V.’s Innovative and Dedication to Service Hydration Multiplier

BOOTH #2387

BOOTH #1263

How Darrell Lea Makes Candy Better Darrell Lea is known for its use of quality ingredients, including 100% sustainably sourced cocoa

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Starting from humble roots in beloved candy shops across Australia, Darrell Lea has grown into a global brand recognized for its quality ingredients and better-for-you recipes.

Saturday, October 21, 2023

Produce & Floral News Show Daily

PRODUCE & Floral News

Show Daily AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH IFPA Kimberly Oser Publisher Tara Neal President Abeer Abiaad Vice President Anthony Socci President of Sales Yasmine Brown Production Manager/Art Director

Belen Trading a Family-Owned Wholesale Produce Company Specializing in Exotics and Tropicals Belen Trading, LLC, a family-owned company established in 2014, has emerged as a prominent player in the wholesale produce market. With a focus on exotics and tropicals, this dynamic company has built a reputation for its exceptional quality and reliable sourcing. Belen Trading specializes in a large selection of exotics with

Drive Incremental Sales with Innovations from Sunsweet

its two main products being rambutan sourced from Central America and various varieties of dragon fruit sourced from Ecuador. By collaborating closely with local farmers, the company ensures a sustainable supply chain while providing customers with an

Sunsweet Growers, a leader in the dried fruit category, announced the successful launch of two innovation items: Sierra Trail Bites and Probiotic+ Amaz!n Prunes. Sunsweet has been able to achieve success through its national marketing initiatives and innovative items, continuing to drive healthy lifestyle consumers to the dried

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JoEllen Lowry Editor Heather Albrecht Customer Service Marcos Morhaim Senior Account Manager logistics@oser.com Logistics Enrico Cecchi European Sales Produce & Floral News Show Daily is published by Oser Communications Group ©2023 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com

Lee M. Oser Founder

Saturday, October 21, 2023

Produce & Floral News Show Daily

AgroFresh Finalizes Tessara Acquisition, Broadening Post-Harvest Solutions Portfolio AgroFresh Solutions Inc., a global leader in AgTech innovation specializing in post-harvest produce freshness and quality solutions, announces the completion of its acquisition of Tessara. South African based Tessara is an industry-leading provider of intelligent packaging solutions for preserving fresh produce, specializing in SO[2] generating sheets to prevent decay in table grapes, berries and flowers. The acquisition of Tessara is an exciting next chapter for AgroFresh, furthering its mission to prevent food loss/waste across the produce supply chain by providing a range of sciencebased freshness solutions, digital technologies and services for a broad range of crops. The transaction was completed following clearance by the South African competition authorities. The acquisition of Tessara amplifies AgroFresh’s capabilities in postharvest produce freshness and food waste reduction with added solutions for key crop segments such as table grapes and berries, while significantly enhancing its presence across fruit

growing regions including South Africa, China, Australia and South America. “AgroFresh and Tessara both aspire to bring continued value to our customers globally,” notes Clint Lewis, Chief Executive Officer at AgroFresh. “We have a shared vision to be the global leaders in the provision of postharvest solutions for the fresh fruit and produce industry. And what does global leadership really mean? It means that many more varieties of crops get the benefits of a solution that helps enhance freshness and quality and really supports growers and producers.” Founded in 1985 in Cape Town, South Africa, Tessara’s offerings and innovations have grown to protect more than $3 billion worth of fresh produce annually in more than 30 countries. “Over the course of the past few decades, Tessara has grown into a global leader in the provision of SO[2] solutions used for prevention of decay for a number of high-value crops,” said Jaco Smit, Chief Executive

Better Logistics and Delivery The floral gifting market heavily relies on logistics and delivery services to ensure that the flowers reach customers fresh and timely. In recent years, the availability of better logistics and delivery services has become an

About AgroFresh AgroFresh is an AgTech innovator and global leader with a mission to prevent food loss/waste and conserve the planet’s resources by providing a range of science-based solutions, data-driven digital technologies and high-touch customer services. AgroFresh supports growers, packers and retailers with solutions across the food supply chain to enhance the quality and extend the shelf life of fresh produce. The AgroFresh organization has 40 years of post-harvest experience across a broad range of crops, including revolutionizing the apple industry with the SmartFresh Quality System for more than 20 years. This is powered by a comprehensive portfolio that includes

enabler for the growth of the floral gifting market in the United States. One of the main factors driving the growth of logistics and delivery services is the increasing use of technology. Companies can use GPS-tracking systems and other advanced technologies to optimize their delivery routes and ensure timely deliveries. This has helped reduce delivery times and ensure that the flowers arrive fresh and in good condition at the customer’s doorstep.

deliveries have made online sales a preferred channel for many. In-store sales still account for a significant market share, particularly for last-minute purchases or for customers who prefer the touch-and-feel experience before making a purchase. Mobile sales are also rising as customers use their smartphones for on-the-go purchases. With the increasing popularity of online and mobile sales, traditional brick-and-mortar stores are adapting to new technologies to remain competitive. As the demand for convenience and ease of purchase continues to grow, the online and mobile segments are expected to drive the future growth of the U.S. floral gifting market.

Sales Platform The U.S. floral gifting market can also be segmented based on the platform used for purchasing. In-store sales, mobile sales and online sales are the major platforms. The increasing penetration of the internet and smartphones has led to a surge in online sales. Online flower delivery platforms such as 1-800 Flowers, FTD and Teleflora have become popular choices for customers. The convenience of ordering online, the availability of a wide variety of floral arrangements and the ability to track

Product The U.S. floral gifting market can be segmented based on product type, with the two main categories being bouquets/arrangements and loose stems. Bouquets and arrangements are preferred for occasions such as weddings, anniversaries and Valentine’s Day, while loose stems are more commonly purchased for personal use or as a gift for a special occasion. Bouquets and arrangements are more expensive but offer a more elaborate and customized look. On the other hand, loose

The Floral Gifting Market Expected to Grow The release of the report U.S. Floral Gifting Market - Industry Outlook & Forecast 2023-2028 has been announced. Consumers seek unique and personalized arrangements for their loved ones instead of standard bouquets. This trend has led to the growth of florists who offer customizable and unique arrangements. One of the main reasons for this trend is the desire for a more meaningful and thoughtful gift. Consumers want to show that they have put thought and effort into their gift-giving and a personalized floral arrangement can convey this message. In addition, social media has made sharing and showcasing personalized arrangements easier for consumers, thus driving the trend even further.

Officer at Tessara. “Being part of AgroFresh gives us access to resources to support ongoing research and development, production facilities around the world, and, most importantly, a global presence. Combining our portfolio with AgroFresh’s portfolio will make us a significant force in postharvest technologies around the world.” This acquisition enables AgroFresh and Tessara to offer more freshness solutions for more crops in more regions, reducing food waste and ultimately resulting in a more sustainable, abundant supply of fresh produce around the world. AgroFresh Solutions Inc. is a portfolio company of Paine Schwartz Partners, a global leader in sustainable food chain investing.

plant-based coatings, equipment and proprietary solutions that help improve the freshness supply chain from harvest to the home. About Tessara Tessara is a global market leader in the preservation of fresh produce, supplying growers and exporters worldwide with innovative products to extend the shelf-life of fresh produce during postharvest transportation and storage. For over 37 years, Tessara has developed and supplied laminated SO[2] generating sheets to protect fresh produce including table grapes, berries and flowers against the leading causes of post-harvest decay, including Botrytis cinerea. With a commitment to innovation and sustainability, Tessara has been at the forefront of reducing food waste and minimizing its environmental impact by introducing fully recyclable SO[2] generating sheets. About Paine Schwartz Partners A global leader in sustainable food chain investing, Paine Schwartz Partners is a private equity firm focused exclusively on investment opportunities in the fast-growing, dynamic global food and agribusiness sectors. The firm’s investment, operations and finance professionals invest throughout cycles across the food and agribusiness value chain and bring a collaborative and active management approach to portfolio companies. For more information, go to www .agrofresh.com/agrofresh-tessara/. stems are often sold in bulk and can be more affordable for everyday purchases. The increasing demand for customization and personalization of floral gifts largely drives the market’s growth. Bouquets and arrangements offer a wide range of options for personalization, with customers being able to choose from various flowers, colors and designs. Loose stems also allow customization, as customers can select their own combination of flowers and create their own arrangement. Purchase Options The U.S. floral gifting market can also be segmented based on purchase options, including one-time purchases and subscriptions. One-time purchases are the traditional way of buying flowers for special occasions, while subscription services offer recurring delivery of flowers at a set interval, such as weekly or monthly. Subscription-based models have gained popularity due to their convenience, cost-effectiveness and flexibility, allowing customers to customize their deliveries and skip or pause them as needed. This segment is expected to grow significantly, driven by the rising demand for hassle-free and regular flower deliveries for personal and corporate purposes.

Saturday, October 21, 2023

Produce & Floral News Show Daily

Mooney Farms Shakes Up the Seasoning Category

Varstar Alliance: The Unrivaled Transportation Solution

Since 1987, three generations of the Mooney Family have passed down the time-honored recipe for crafting premium sun dried tomatoes in olive oil with authentic Italian herbs. Bella Sun Luci is the only U.S. producer of sun dried tomatoes packed in 100% olive oil and creator of the 100% olive oil vinaigrette line made using California extra virgin olive oil from the Mooney Family Estate. Bella Sun Luci has been pioneering unique, high-quality, delicious products for over 36 years. Its expansion of the Italian Kitchen line is an opportunity to bring rich Italian flavor and wholesome California ingredients into every kitchen. With the family’s strong background in creating unforgettable Mediterranean-inspired flavors comes the new Bella Sun Luci Sun Dried Tomato Tuscan Rub. Crafted with real sun dried tomato powder made from tomatoes harvested and dried under the California sun, the Tuscan Rub packs a big flavor you cannot get from any other seasoning. Just coat your veggies with olive oil and shake on the rich flavor of Italy! This all-purpose low sodium blend is MSG-free and features real sun dried tomatoes, garlic and onion. Designed to stand out from tra-

In a world where efficient transportation solutions are crucial to business success, Varstar Alliance shines as the No. 1 transportation partner. Varstar Alliance’s commitment to excellence, customer satisfaction and cutting-edge technology make the company the go-to partner for businesses seeking seamless and reliable transportation services. With Varstar Alliance, clients can trust that their shipments will be delivered promptly, safely and with the utmost care – leaving them free to focus on their core business goals.

Fresh Del Monte Produce Inc. is being recognized for its work in sustainability by two leading sustainability organizations that honor companies doing good for the planet. The company was awarded a 2023 SEAL Business Sustainability Award in the Environmental Initiative category and has been shortlisted for a World Sustainability Award in the New Launch category for the Del Monte Zero pineapple. Del Monte received the SEAL Business Sustainability Award for its reduction of greenhouse gas emissions across its agricultural value chain. The company has reduced its scope 1 and 2 emissions by 22.64% (according to data from 2021, the most recent data available) in part by upgrading its ocean fleet with six new fuel-efficient vessels and installing solar and wind energy in facilities in California and Costa Rica, respectively. This reduction means the company is 80% of the way toward its climate

ditional Italian seasoning, these ingredients give your vegetables or pizzas a caramelized finish because of the natural sugar found in tomatoes. About Mooney Farms & Bella Sun Luci Founded in 1986, Mooney Farms is a third-generation, certified womanowned, family-owned company rooted in quality, integrity and family values that has grown to be the premier producer of sun dried tomatoes in olive oil in the United States. The Bella Sun Luci line is best known for Sun Dried Tomatoes and Sun Dried Tomatoes in Olive Oil with a distinctively fresh and sweet flavor from being dried under the California sun and packed in 100% olive oil. The full line includes new 100% olive oil salad vinaigrettes, sauce starters, plantbased tomato jerky, pasta sauces, bruschetta spreads, bottled extra virgin olive oil, risotto and marinades. For more information, visit www.bella sunluci.com, connect on Instagram, Facebook and Pinterest at @bellasunluci, email sales@mooneyfarms.com or stop by booth #2433.

action goal to reduce scope 1 and scope 2 emissions by 27.5% by 2025, compared with a 2019 baseline. Additionally, the use of the six fuel-efficient vessels allowed the company to exceed its scope 1 vessel shipping reduction goal. In 2021, Del Monte received the SEAL Award for its approach to farming while conserving biodiversity. Additionally, the company was shortlisted for a World Sustainability Award in the New Launch category for the Del Monte Zero pineapple. This award celebrates a newly launched product or service that is having an immediate impact on sustainability. The Del Monte Zero pineapple is a carbon neutral certified pineapple, which is synonymous with the company’s focus on innovation and sustainability. Announced at the end of 2022 and available in select North American and European markets in early 2023, the Del Monte Zero is a huge milestone for the company and reflects its com-

Reliable and Efficient Services Varstar Alliance has built a reputation on providing reliable and efficient transportation services to businesses across various industries. Its vast network of carriers and logistics partners ensures that the company can handle shipments of any size or complexity, while its expert team guarantees timely deliveries and seamless operations. Comprehensive Transportation Options From road freight to rail and ocean shipments, Varstar Alliance offers a comprehensive range of transportation options. Whether it’s full truckload (FTL), less-than-truckload (LTL), intermodal or international shipping, Varstar Alliance has the versatility to meet the unique needs of each client. Advanced Technology and Visibility Varstar Alliance leverages cutting-edge technology to provide real-time tracking and visibility into shipments. Clients can access their online platform to monitor the progress of their shipments, receive updates and make informed decisions – all at their fingertips.

and designs tailored strategies that optimize efficiency and reduce costs. Unwavering Commitment to Safety Safety is of paramount importance at Varstar Alliance. Varstar Alliance thoroughly vets carriers and enforces strin-

gent safety standards to ensure the secure transportation of goods. Clients can trust that their shipments are in safe hands. Outstanding Customer Support Varstar Alliance prides itself on providing exceptional customer support. Its dedicated team is available 24/7 to assist clients, offering timely resolutions to any queries or concerns. Cost-Effective Solutions Varstar Alliance’s strong network and industry expertise allows the company to negotiate competitive rates with carriers. As a result, Varstar Alliance delivers cost-effective solutions without compromising on service quality. Proven Track Record With a history of successful partnerships and satisfied clients, Varstar Alliance has proven time and again that it can be relied upon for dependable transportation solutions. In the competitive world of transportation logistics, Varstar Alliance remains the undisputed leader. With a stellar track record, cutting-edge technology and a customer-centric approach, Varstar Alliance has rightfully earned its reputation as the No. 1 transportation solution.

Customized Solutions Understanding that every business has different logistics requirements, Varstar Alliance excels in offering customized solutions. Varstar Alliance takes the time to understand its clients’ needs

For more information, www.varstaralliance.com.

mitment to bettering the planet. Del Monte neutralizes the greenhouse gas emissions attributed to the lifecycle of its specially branded Del Monte Zero pineapples through insetting, not by the common practice of purchasing carbon credits. This was achieved through investments in upgrades to its transportation fleet and by reducing overall greenhouse gas emissions, as well as an 8,000+ hectare forest that contains approximately five million trees that capture emissions – from farm to table – produced by the

Del Monte Zero pineapple. The winners of the World Sustainability Awards are being announced in October. “Sustainability permeates our entire value chain – from farm to market – showing that large-scale agriculture can be responsible, too,” Sauter said. “We are constantly looking for new ways to improve, lessen our impact, and build A Brighter World Tomorrow – whether it’s through regenerative or conventional agriculture.”

Saturday, October 21, 2023

Produce & Floral News Show Daily

Melons Logistics Focused on Commitment to Excellence For several decades, the transportation department of Michael Cutler Company has been fulfilling its responsibility in delivering produce. The vision and guidance that steer the department aligns itself with the broader principles adopted by the parent company Michael Cutler, including providing exceptional service while maintaining competitive pricing structures. In the years following its development, the quality and efficiency of this department’s performance did not merely fulfill its role, but exceeded Cutler’s expectations. This remarkable level of service led to customers reaching out to Cutler for assistance with their independent transportation needs. In response to this demand, in 2011, the logistics manager of Michael Cutler Company, Mark Heise, embarked on the mission to create a subsidiary logistics entity named Melons Logistics. Melons Logistics operates as part of this family-owned produce company, where the longevity of strong relationships with carriers and customers has been instrumental in achieving consistent success over the years. This perspective on business relationships is not merely transactional but integral to the ethos that drives Melons

Logistics. It serves as the cornerstone of its ability to perform and consistently provide exemplary service to its customers, as proven by its response to the recent global pandemic, during which the company weathered recordhigh transportation costs. The expansion of the company’s services has evolved to include an array of transportation options, which transcends the mere delivery of produce over the road. Its extended repertoire now includes drayage services for container imports, dry van shipments, intermodal, flatbed, rail and LTL services. These expanded service offerings illustrate the company’s adaptability and readiness to respond to the diverse needs of the market. Melons Logistics and Michael Cutler Company exemplify a model where business principles align with operational practice, and where relationships are not just valued but considered intrinsic to success. Their continued aspiration to provide both existing and prospective customers with quality service echoes a promise not just of continuity but of an unwavering commitment to excellence. For more information, www.ososweetonions.com.

BioSafe Systems Named Connecticut Family Business Honoree BioSafe Systems is named a Connecticut Family Business Honoree for 2023! The criterion for this award is based on how thoroughly and how strongly family values permeate the company’s business model and social impact. This honor reflects the Larose family’s presence within the company, and their father’s and grandfather’s historical contributions to the founding principles of BioSafe Systems. For 25 years, BioSafe Systems’ mis-

sion has been to manufacture sustainable, non-toxic peroxyacetic acid (PAA) chemistry that leaves no residue when it’s used for treatment. BioSafe Systems manufactures PAA with integrity and confidence, two traits this company learned from its founder, Rob Larose. BioSafe Systems takes its commitment to sustainability beyond the manufacturing process and into the office culture and community engagement. BioSafe Systems proudly celebrates its foundation of family values, and its influential

Happy plants make for happy growers and customers – which is why the North Shore® team treats its plants right. According to Head Grower, Arash Farhangian, North Shore Living’s blend of controlled environment agriculture (CEA) with organic growing methods gives its plants “the best of both worlds.” North Shore is home to over ten acres of hydroponically grown greenhouse space that makes them the leading living herb supplier on the market. CEA uses technology to manage an agricultural environment, allowing for tailored crop care that reliance on external factors cannot replicate. At North Shore, every element of its hydroponically powered growing practice – from water, to temperature, to light – are adjusted via an advanced environmental control system in order to create perfect growing conditions for the plants. Farhangian says that one of the biggest benefits of CEA is consistency. The absence of unpredictable weather conditions provides North Shore with longer growing seasons, reduced crop loss and maximized water efficiency. According to the Princeton Student Climate Initiative, hydroponic farms like North Shore use up to 90% less water than traditional farms via automated systems that control water output and irrigation. The controlled environment also cuts down on land use and soil degradation while improving food quality by promoting higher leaf count and bolder flavor. North Shore works with CEA technology to keep a “constant conversation” going between growers and their crops. For example, when a leaf presence in the sustainable chemistry industry and leading in PAA use for the protection of plants, water, people and the planet. “It has been a unique privilege to watch BioSafe Systems develop from our humble beginnings in my dad’s basement to the company we are today. We strive to develop sustainable prod-

exhibits a higher temperature than the air temperature, growers know that their crop is undergoing a self-protection mechanism. In response, farmers make environmental adjustments to ensure plant comfort. “Plants need to be happy in order to grow,” explains Farhangian, “and having less stress lengthens a plant’s lifespan, even after it leaves the controlled environment.” North Shore believes that CEA is best paired with people- and planetsafe organic growing methods. In order to provide plants with the best nutrients, they use their in-house liquid organic fertilizer alongside soil in their hydroponic system. This plant-based fertilizer allows farmers to control their crops’ nutrients down to the parts per million level, giving their plants the perfect amount of essential nutrients. With the facility set in the sunny Coachella Valley, North Shore doesn’t let the abundance of natural light go to waste. Solar panels are used to harness energy from the sun in order to power production. The sun surplus allows the growers to adjust the levels of light that reaches their plants, altering day length for their crops’ benefit. All features of the company’s sustainable growing practices working in harmony to create crops with higher leaf counts and bolder flavors. Retailers can count on North Shore to keep their plants happy – which is why it’s no wonder that the brand is the industry leader. For more information, go to www .northshore.farm, call 760.397.0400, email sales@northshore.farm or stop by booth #2397. ucts that have a positive impact on the earth and benefit future generations. It may not always be the easy way, but it’s the right way,” said Lauren Crane, President and Chief Executive Officer. For more information, go to www.biosafesystems.com or call 860.290.8890.

Saturday, October 21, 2023

Produce & Floral News Show Daily

Honest to Date announces that it is incorporating a new product to its medjool date product line: Spicy Medjool Date Strips. These spicy dates are a great sweet and salty snack with a light spicy twist. They’re perfect for the whole family, without adding any sugar or preservatives. Jose Enrique Carrasco, President, ERC Produce, says that as they were trying to create a new way of enjoying dates, they thought why not spice it up? “We are already seeing all this spicy fruit growing in popularity and almost becoming a category within produce, so why not dates,” said Carrasco. “They pair perfectly with a spicy chili lime mix. After trying different formulas for this mix and trying it out with some customers,

we found the perfect balance of spicy, salt and lime. We have introduced this product to some retailers in Mexico, including Costco, and it is working great! We are already in all of their stores in Mexico. People are loving the product, and we are excited to introduce it to the U.S. market.” Carrasco continues, “We can pack this in any size from two ounces all the way to two pounds, either in a pouch or a clam shell. We adapt to what our customers need, as we control everything from the harvest to the delivery of our product. We are ready to ship this product in any presentation, and we are ready to have our product on the shelves.” For more information, go to www.ercproduce.com, call 928.722.0353 or stop by booth #4563.

Kraft Heinz to Reduce Use of Virgin Plastic by 20% by 2030 The Kraft Heinz Company plans to reduce the use of virgin plastic in its global packaging portfolio by 20% by 2030 – a critical step in decreasing its use of fossil fuels and finding more sustainable product packaging options. This change is estimated to reduce the use of approximately 100 million pounds of virgin plastic, the equivalent of nearly five Eiffel Towers in weight. This goal builds on the existing investments the company has made across its portfolio to reduce plastic use and meet its broader packaging goals, including aiming to make 100% recyclable, reusable or compostable packaging by 2025, and aiming to reach net-zero greenhouse gas emissions by 2050, while halving emissions by 2030. “To achieve our ESG goals, including to reach net-zero GHG emissions, we can’t continue to do things as we have in the past,” said Rashida La Lande, Executive Vice President, Global General Counsel and Chief Sustainability and Corporate Affairs Officer. “We are investing in innovative technologies and partnerships that are critical to helping us redesign packaging, eliminate unnecessary plastic, increase our use of recycled content, and influence the adoption of reuse models. This is one more way we’re renovating our product portfolio to not only offer more sustainable options, but to deliver on our consumer expec-

tations.” Kraft Heinz is building on the existing work with the United States, Canada and United Kingdom Plastic Pacts to increase the use of recycled content in its packaging. The company targets replacing 15% of its U.S. PET rigid plastic packaging portfolio with post-consumer recycled content by 2025. Kraft Real Mayo and Miracle Whip plan to transition packaging to 100% recycled content in the United States beginning in 2024 in an effort to eliminate approximately 14 million pounds of virgin plastic. Heinz moved to 30% recycled content in most of its bottles in Brazil, the United Kingdom and Europe. Heinz partnered with specialists in the United Kingdom to create recyclable Heinz Beans Snap Pots from soft plastics that were returned to Tesco by consumers. The recyclable pots are foodsafe and made with 39% recycled plastic. Kraft Heinz is identifying packaging solutions that use less plastic, such as eliminating unnecessary plastic components. Shake ‘N Bake removed its plastic “shaker” bag from its signature packaging last year to help eliminate 900,000 pounds of plastic waste annually. Effective across its full product portfolio, this was the brand’s first step toward a more sustainable future and an easy way for consumers to make a

Big Love for The Little Potato Company’s New Look To grow the market and attract more of today’s busy parents who are looking for easy, healthy options for their family, The Little Potato Company launched a brand refresh earlier this year. According to new research, the new look is resonating – consumers overwhelmingly love the updated packaging. The Refresh The refresh established a family-friendly and fun feeling for the brand with a more modern and inviting packaging that features engaging potato characters sharing heartfelt thoughts. The new packaging also highlights key differentiators that appeal to busy families, like “no washing or peeling required,” “short cooking time,” a recipe and a QR code so consumers can find more easy recipes. The new look also features simplified product names with the prefix “Little” to reinforce the branding and highlight the potatoes' size, color/variety or flavor. Before the refresh, the brand design was slightly more gourmet and “special occasion;” now, it has the feel of everyday ease that can be added to any meal, cooking in minutes. The Research The company works hard to understand its audience and ensure it provides solutions that resonate. Research since the relaunch has shown an overwhelmingly positive reaction. Household penetration has increased by over a quarter of a million additional U.S. households since March, and unaided brand awareness has grown to 12.5%, representing the highest unaided brand awareness among any fresh potato brand overall. Additionally, the company has seen an increase in consumers associating key messages with difference. Heinz launched an eco-friendly multipack paperboard sleeve to replace plastic shrinkwrap in the United Kingdom, eliminating more than 1 million pounds of plastic in 2022. Kraft Heinz is also exploring the use of alternative materials like fiberbased packaging with the hope that these cutting-edge innovations could be used for other packaging formats in years to come. Heinz announced a pilot with Pulpex in 2022 to develop a paper-

the brand, including a 19% increase in convenience/ease and a 32% increase in trust/family. The Reactions The Little Potato Company also took to its social channels to get reactions on the new packaging directly from the 287,000 consumers that follow the company. In short, people love it! Out of almost 500 people who responded to a poll across Instagram, Facebook and Twitter, 95% said they would “definitely” or “most likely” put it in their carts if they saw it at the store. In another poll, when asked to choose all reactions to seeing the new packaging that apply, almost half (46%) of the total responses were a definitive “yum!” while 28% thought it would make an easy dinner and 18% said their family would love it. Additionally, in a final poll where the company asked people how the new packaging made them feel about the brand, the results revealed that 43% of total respondents expressed excitement about bringing the product home to share with their family, 27% said that the potato characters brought a smile to their faces, indicating a positive emotional connection, and 26% responded that the product would stand out among other potato brands. This new look for The Little Potato Company embodies the fun, familyfriendly convenience that busy parents are looking for. And it has consumers excited to put it in their carts and bring it home for an easy, healthy dinner their family will love. For more information, go to www.little potatoes.com, call 780.414.6075, email info@littlepotatoes.com or stop by booth #2393. based, renewable and recyclable bottle made from 100% sustainably sourced wood pulp for Heinz Tomato Ketchup – a first in the sauce category. The company is testing the prototype to assess performance before bringing the bottle to the market. Nabob coffee in Canada replaced its non-recyclable flexible plastic coffee bags with recyclable canisters made from 80% paper fiber from renewable resources this year. This change is estimated to eliminate approximately 2.5 million plastic bags annually.

Saturday, October 21, 2023

Produce & Floral News Show Daily

Able Freight Revolutionizes Customer Visibility with DataHub In the fast-evolving world of perishable logistics, Able Freight continues to invest in cutting-edge technology to provide a digitally led, superior customer experience. In its relentless pursuit of customer-centric solutions, Able Freight has made a bold leap towards enhancing customer visibility and transparency in the transportation industry. Welcome to the era of DataHub®, the game-changing shipment tracking portal that brings simplicity, efficiency and unparalleled convenience to the forefront of its service offering. In a world filled with intricate technology, Able Freight understands the

importance of keeping things simple yet highly effective for customers. DataHub was conceived precisely for this purpose, serving as the ultimate solution to grant you a comprehensive, real-time view of all your shipmentrelated documents. What makes DataHub truly exceptional are its myriad benefits that cater to every aspect of the customer experience. Here’s a glimpse of what it brings to the table: • Real-Time Shipment Status: Stay in the know with live updates on your shipment’s progress. • Interactive Dashboard: Visualize your shipments’ geolocation, enabling you to track them as they traverse the globe.

• Multilingual Support: DataHub speaks your language, offering seamless accessibility in five different languages. • Tailored Reporting: Choose from standard or customizable reports that match your unique business needs. • Customizable Alerts: Receive shipment event notifications and messages tailored to your preferences. • Connecting Flight Details: Gain access to essential connecting flight information for your cargo. • Temperature Tracker Details: Ensure the integrity of your perishable goods with visibility of temperatures across the shipment journey. But that’s not all! Able Freight has gone a step further to elevate your experience. DataHub now offers even more visibility, without requiring a login. You can opt for email and WhatsApp notifications equipped with a direct shipment tracking link, granting you immediate access to your shipment’s status. Able Freight is committed to delivering a spectrum of technological innovations that enhance efficiency for both its dedicated staff and customers. DataHub is just one of the many technological offerings aimed at enhancing your experience in the world of perishable logistics. Able Freight Services, headquartered in Los Angeles, California, stands as the global authority in importing and exporting perishable commodities from the United States and Mexico to destinations across the world. For more information, go to www.able freight.com, call 310.568.8883 or stop by booth #1263.

A Farmer Florist Sprouts Business from Scratch Sara Searl started by growing stock flowers for her own wedding, but when it didn’t go as planned, she still pursued her flower dreams. That persistence turned into her current flower farm business, Strawberry Moon Blooms. Located in Kingsport, Searl grows her own flowers from seeds, including a field of sunflowers. She has been growing flowers on her own for the past seven years. Her love of flowers also stems from her educational background. Searl graduated from North Carolina State University, where she double majored in biology and plant biology. She also received her master’s degree from Tusculum University and spent several years teaching biology at local schools.

Entering Into the Business Searl said she always had flowers in her garden, but had never tried something of that scale before. Right now, she focuses her growing efforts on unique blooms that are harder for people to get their hands on, such as lisianthus and ranunculus. While there might not be blooms throughout the winter, she explained the planting is continuous. Most of the flowers tend to start blooming around April. Joy Drives Her Passion One of her favorite parts about the business is the joy flowers bring to people. The flower fields are primarily

While November marks the end of harvest season for most of the United States, Florida is only getting started. With over 47,000 farms producing more than 300 different commodities, the Sunshine State is proud to supply retailers around the world with highquality fruit and vegetables. In 2020, Florida ranked first in the United States in the value of production for oranges, sugarcane, fresh market tomatoes and watermelons; second in the value of production for strawberries and bell peppers; third in cabbage, grapefruit and fresh market sweet corn; and fourth in peanuts. “Fresh From Florida” runs its integrated marketing campaign November through June with a combination of media and trade advertising, including radio, TV, digital, social media and more. “Fresh From Florida” has retailer relationships in more than 25 countries with 100-plus retail partners operating in over 12,000 stores. Through the retail incentive program, “Fresh From Florida” provides incentives to grocery retailers for promoting Florida produce in their stores. Additionally, “Fresh From Florida” marketing specialists collaborate with retailers on customized promotions based on their needs. Retailers also partner with “Fresh From Florida” on recipe promotions. “Using recipe cards with in-store displays and ‘Fresh From Florida’ recipe videos on social media helps boost existing print ads,” said Palmer Linscott, Supervisor of Trade and Development for the Florida Department of Agriculture and Consumer Services (FDACS). With more than 400 recipes on its website (freshfromflorida.com), an engaged fan base of “Fresh From Florida” Club members and over 700,000 social media follow-

ers, there is significant consumer interest in cooking with fresh, Florida ingredients. From Florida blueberry breakfast casserole to Florida sweet pepper, corn and shrimp bisque, there’s a vast recipe collection from which to choose to promote Florida products in your store. Cross-merchandising and recipe promotions have proven successful at driving impulse buys by simplifying consumers’ shopping experience while offering a visually appealing display. Of course, the best results may come from a multi-faceted approach. This can include a range of promotions such as display contests, point-of-purchase materials, product stickers, instore samplings, shoppable videos and livestream and the inclusion of the “Fresh From Florida” logo in weekly circulars. Featuring the “Fresh From Florida” logo alongside Florida-sourced produce in weekly circulars and advertisements is critical to capitalizing on consumer recognition and converting it into sales. Go with the logo they know, and benefit from over 30 years of “Fresh From Florida” branding. IFPA’s Global Produce & Floral Show offers Florida’s fruit and vegetable growers the opportunity to showcase their products. Florida’s state chef and culinary ambassador, Justin Timineri, is preparing delicious dishes on-site utilizing Florida ingredients. Visit the “Fresh From Florida” growers and enjoy a delicious sample at booth #1245.

self-maintained, but her husband, grandfather and two daughters help as well. She enjoys incorporating her family into doing what she

loves.

For more information on sourcing Florida products or promotional partnership opportunities, contact FDACS Division of Marketing and Development at 850.617.7330 or retailmkt@fdacs.gov. Visit www.freshfromflorida.com or stop by booth #1245.

For more information , visit www .strawberrymoonblooms.com.

Saturday, October 21, 2023

Produce & Floral News Show Daily

Foodland, Hawaii’s largest and oldest grocery chain, is launching its first retail media network utilizing technology from CitrusAd, a global leader in retail media. The retail media network will combine Foodland’s privacy-protected first-party data and CitrusAd’s relevancy algorithm to match brand compatibility and shopper history with the most suitable audiences. Both large and local brands can engage with Foodland shoppers in a highly-relevant manner and improve

return on ad spend by leveraging bigdata at scale in real-time. Foodland also joins CitrusAd’s GroceryOne hub, to make it easy for brands to manage multiple retail media campaigns, across many leading grocery chains and reach millions of shoppers from a single source. Advertisers and brands that already use the GroceryOne digital platform can now effectively reach Foodland’s audience in Hawaii. “We are excited to be partnering with such a renowned business as

Foodland which has been serving the Hawaii community for 75 years,” said Lauren Malaguti, Vice President, GroceryOne media sales at CitrusAd. “CitrusAd welcomes Foodland as a part of the collective of retailers on GroceryOne and we look forward to serving customized experiences for shoppers and value for brands.” Foodland Super Market, Ltd. Is Hawaii’s largest grocery retailer and the only locally owned supermarket business with stores statewide. It was founded in 1948 by the late Maurice J. “Sully” Sullivan and was the first supermarket to open in Hawaii. The company has 31 stores and employs more than 3,400 employees at

Liquid I.V. (Cont’d. from p. 1)

certified. “The launch of sugar-free catapults Liquid I.V. into a new category of hydration solutions. With this innovation, we’ve leaned into science and the evolution of the wellness industry to develop a cutting-edge product that delivers groundbreaking hydration results for our consumers,” said Mike Keech, Liquid I.V.’s Chief Executive Officer. “As the second installment in our summer brand campaign, Real Hydrating, we are thrilled to introduce the latest expansion into our family of Hydration Multipliers with new flavors that also offer more effective hydration – without the sugar.” The sugar-free serving sticks offer a high-performing mix of vita-

mins and electrolytes, with a breakthrough, all-natural, proprietary amino acid blend of L-glutamine, Lalanine and Allulose. Allulose is a rare, naturally-occurring sweetener found in certain fruits including jackfruit, figs and raisins. Other sugar-free hydration mixes on the market contain artificial sweeteners like aspartame and sucralose. Bursting with flavors of Green Grape, White Peach and Lemon Lime, the Hydration Multiplier in sugar-free reduces the number of barriers to wellness for those conscious of sugar intake to experience enhanced hydration. In addition, like other Hydration Multiplier offerings, the new product is non-GMO, vegan, gluten-free, dairy-free and soy-free,

with no artificial colors or sweeteners. “The scientifically and clinically tested zero sugar hydration solution introduces research-backed hydration and brings a never-before made product to the market,” said Sai Chaluvadi, Liquid I.V.’s Vice President of R&D, Scientific Affairs. “The sugar-free formula was developed with sciencebacked ingredients to provide consumers with smart and effective hydration designed for more efficient water absorption, combined with functional ingredients and true to fruit flavor.”

use natural colors and flavors, no preservatives or high-fructose corn syrup, and non-GMO ingredients (many certified Non-GMO Project), proving that candy can be packed with good ingredients and great taste. New to Market Recently, Darrell Lea is introducing its wider candy offering into the U.S. market, including two exciting new products: • Darrell Lea Fabulicious Sour Candy Stix, which are soft and tangy outer tubes filled with a sour sherbet center,

available in Raspberry, Apple and Mixed Flavors. Darrell Lea Fabulicious sour candy stix are palm oil free, have no artificial colors or flavors, no preservatives, and are non-GMO. • Darrell Lea Chocolate Chewy Candy Bites come in three flavors: Chocolate with Raspberry Licorice, Milk Chocolate with Black Licorice and White Chocolate with Raspberry Licorice. Chocolate Chewy Candy Bites are proudly palm oil free, and made with 100% sustainably sourced cocoa. These new launches add to Darrell

Lea’s already existing U.S. candies line, including its classic Darrell Lea Licorice in Original Black, Strawberry, Mango and Mixed Flavor, Darrell Lea Tablets in Rocklea Road, Milk Chocolate, Peanut Brittle and Caramel Craving and Darrell Lea Licorice Twists in Traditional Black, Strawberry, Berry Fusion and Granny Smith Apple. All Darrell Lea Licorice is free of high-fructose corn syrup and is non-GMO.

sweetness reaches its peak. These seasonal changes create the perfect recipe for flavorful, well-rounded apples that are known for their delicious flavor and crisp texture. Rainfall is also a crucial element in the apple-growing equation. New York’s spring and summer seasons provide just the right amount of rain to nourish apple trees so that they flourish and bear fruit without overwatering and drowning the roots. Unlike regions with excessive rainfall, New York strikes a perfect balance that results in a bountiful yield of high-quality apples that deliver on flavor. The mineral-rich soil quality in New York is renowned for its nutritional value, thanks to the presence of glacial soil, lake effects from Lake Ontario, and

wet springs in the Hudson Valley. Malic acid, the chemical which makes an apple tart, is present in the soil found in New York and plays a key role in helping the fruit reach its full potential in terms of flavor and texture. Beyond its natural elements, New York’s unique seasonal diversity allows for the cultivation of specific apple varieties that thrive in the state’s climate. Several varieties grown by Yes! Apples’ farm partners, such as SweeTango®, SnapDragon®, Honeycrisp and EverCrisp®, have become synonymous with New York apples because they are particularly suited to the state’s seasonal weather patterns. These apples are celebrated for their unique flavors and textures and further solidify New York’s reputation as the country’s best apple-growing region.

Notably, New York’s ecosystem is also home to native pollinators, particularly wild bees, which play a crucial role in the apple pollination process. Unlike arid desert regions, New York’s diverse landscapes, including woodlands, hedgerows and fields, provide a welcoming habitat for these vital pollinators, ensuring that apple trees are well-pollinated and capable of producing an abundance of fruit. The next time you bite into a Yes! Apple – or any New York State-grown apple – take a moment to appreciate that you’re savoring the culmination of these natural elements that make New York apples truly extraordinary!

Hawaii Grocery Chain Foodland Launches Retail Media Network

flavors, Green Grape and White Peach. Liquid I.V.’s Hydration Multiplier in Sugar-Free is the brand’s largest innovation launch to date, taking two years to develop and take to market. Liquid I.V. is the first on the market to launch an allulose-based product at this scale. After years of perfecting the formulation, the new sugar-free product is more hydrating than water alone, with five essential vitamins (B3, B5, B6, B12 and Vitamin C), and three times the electrolytes of the leading sports drinks without the sugar and artificial sweeteners. Offering consumers a solution for better hydration, the first-of-its-kind allulose amino acid blend is Osmolabs Darrell Lea (Cont’d. from p. 1)

and 100% palm oil free. The company works with the Cocoa Horizons Foundation to source sustainable cocoa for its entire range of chocolates while also creating positive change in cocoa-growing communities. The switch to sunflower oil from palm oil helps to decrease the global demand for palm oil, which is grown on palm oil plantations that have overtaken rainforest land in Southeast Asia. Additionally, many Darrell Lea candies New York State (Cont’d. from p. 1)

all with excellent flavor and quality – over 20 of which are grown by farmers in Yes! Apples’ network of growers. Climate plays a pivotal role in apple production, and New York’s climate is a winning formula for the apple growers Yes! Apples partners with. Cold winters allow apple trees to rest and prepare the buds for the upcoming growing season. These chilly months give way to cool, wet springs when the leaf buds unfold and flowers begin to grow on the ends of the branches. The warm summers facilitate the growth of fruit and help the apple gradually change color and grow in size. This culminates in a cool fall that ripens the apples, during which their

Foodland, Sack N Save and Foodland Farms stores on four islands. The company is known for its outstanding service, quality perishables and commitment to the Hawaii community. CitrusAd is a leading retail media company and part of Epsilon, a global advertising and marketing technology company. The CitrusAd platform sits at the center of Epsilon’s comprehensive, scalable retail media network offering. By harnessing the power of firstparty data and industry-leading identity resolution, the unified, self-serve platform delivers shopper-relevant advertising experiences on commerce websites and across the open web resulting in higher conversions.

For more information, go to www .liquid-iv.com.

For more information, go to www .darrelllea.com.

For more information, go to www.yes apples.com or stop by booth #2387.

Saturday, October 21, 2023

Produce & Floral News Show Daily Mooney Farms (Cont’d. from p. 1)

adds only the best ingredients such as robust vinegar, orange zest and California raw honey, all blended with just the right combination of spices and herbs. The three new 100% olive oil salad vinaigrettes are a natural fit for Mooney Farms' Bella Sun Luci Italian Kitchen line, which features premium California-grown and Mediterranean-inspired foods created from authentic family recipes. “A recipe needs to be as good as my Pure Flavor (Cont’d. from p. 1)

and unwavering commitment to quality. Since 2003, the family operated company has earned a reputation as one of the most trusted brands in the produce industry by offering consumers “a Life of Pure Flavor.” Fueled by strategic acquisitions and expansions, category redefining product launches and award-winning marketing, Pure Flavor has experienced tremendous growth in recent years, reinforcing its status as a household name across North America. To meet the strong demand for its products, Pure Flavor has made significant investments in the past year, launching new groundbreaking, Califresh (Cont’d. from p. 1)

shipper of fresh green chickpeas, and it’s here to tell you why these little green gems are causing a stir in the culinary world. Fresh green chickpeas, also known as “chana” or “guasana,” are the tender, young versions of their mature, dry, beige counterparts. They offer a burst of color and a mild, nutty flavor that can elevate any dish they touch. But what truly sets Califresh of California apart is its commitment to providing fresh green chickpeas to customers throughout the year. Califresh of California harnesses the power of cutting-edge agricultural practices to ensure that customers can enjoy the goodness of fresh green

Sunsweet (Cont’d. from p. 1)

While there are so many ways to enjoy snacking on prunes, Sunsweet created these exciting new products to deliver on the increased consumer demand for better-for-you snacks. Registered dietitian Angie Asche MS, RD, CSSD shares, “Sunsweet is introducing new and fun ways for consumers to have healthy snack options. Portable snacks that taste great and contain important nutrients give people an easy way to achieve their wellness goals. Snacking is already a part of most people’s daily lifestyle, so includ-

California flavors, and I am so thrilled to introduce them!"

sweet flavor from being dried under the California sun and packed in 100% olive oil. The full line includes new 100% olive oil salad vinaigrettes, sauce starters, plant-based tomato jerky, pasta sauces, bruschetta spreads, bottled extra virgin olive oil, risotto and marinades.

mother’s or I’m not interested in making it,” said Mary Mooney about the concept behind the new line. “There are enough low-quality salad vinaigrettes on the shelf; we must offer the consumer something better! I am proud to produce these vinaigrettes using 100% olive oil,” says Mooney. “I love sharing my family's history and love for cooking. Our new salad vinaigrettes fit in seamlessly with our existing Bella Sun Luci line that combines the authenticity of simple, high-quality Italian ingredients with innovative

About Mooney Farms & Bella Sun Luci Founded in 1986, Mooney Farms is a third-generation, certified womanowned, family-owned company rooted in quality, integrity and family values that has grown to be the premier producer of sun dried tomatoes in olive oil in the United States. The Bella Sun Luci line is best known for Sun Dried Tomatoes and Sun Dried Tomatoes in Olive Oil with a distinctively fresh and

products and industry-leading expanding its greenhouse acreage and production facilities. The brand now manages nearly 1,200 acres of state-of-the-art, sustainable greenhouses, including acreage dedicated to its popular line of organics within a 350-acre flagship campus in Leamington, Ontario. The result of this tremendous growth is an impressive and evergrowing selection of fresh greenhouse fruits and veggies. Most recently, Pure Flavor introduced two truly innovative products to the market that puts paradise in the palm of your hand: Solara® Mini Melons, the first sustainable personal-sized greenhouse grown melons, and Alonna™ Canary Melons. These unique offerings are just the latest

examples of the brand’s commitment to providing consumers with unique experiences that defy expectations and keep them craving more. In total, the company now boasts a lineup of over 40 different conventional and organic products available for retail and foodservice partners. The rich selection includes the award-winning Cloud 9 ® Bite-Sized Fruity Tomatoes and six other unique snacking tomatoes, out-of-this-world Uno Bites™ Nano Cucumbers, the Craft House Collection®, convenient Mini Munchies® snack packs, a complete Organics Program and much more. With each unique product, Pure Flavor satisfies a market that craves variety, flavor and consistent quality

year-round. All the company’s fresh offerings are grown with care in stateof-the-art greenhouses to ensure top quality and long-term freshness without sacrificing taste or nutrition. As a vertically integrated grower/marketer, the company is in complete control of the entire supply chain from growing and picking to packing and shipping via a vast network of distribution centers in Texas, Georgia, Michigan and Ontario. The result of this approach is that millions of hardworking people across North America get to enjoy fresh and flavorful produce that tastes just as delicious in January as it does in June.

chickpeas irrespective of the season. While these legumes are typically associated with spring and early summer, Califresh of California’s innovative approach allows the company to cultivate and deliver them year-round. This means you can savor their vibrant crunch and nutritional benefits whenever your heart desires. Fresh green chickpeas are not just a treat for your taste buds; they are also a nutritional powerhouse. Year-round availability means you can consistently enjoy these nutritional wonders. They are an excellent source of plant-based protein, dietary fiber and essential vitamins and minerals like vitamin C, folate, iron and potassium. Whether you’re a vegetarian, vegan or simply someone looking

to add more nutritious options to your diet, fresh green chickpeas are a fantastic choice. Fresh green chickpeas are incredibly versatile in the kitchen. Califresh of California encourages you to explore endless culinary possibilities. Toss them into your salads for a vibrant crunch, add them to soups and stews for extra nutrition or incorporate them into your favorite curries and snacks. Their tender texture and mild flavor make them a perfect addition to a wide array of dishes. Califresh of California, LLC is not just a provider of fresh green chickpeas; it is the pioneer of year-round availability. Califresh of California is proud to lead the green chickpea revolution, allowing people worldwide to

enjoy these delightful legumes whenever they please. So, whether you’re a professional chef looking to innovate your menu or a home cook seeking new culinary adventures, trust Califresh of California, LLC to bring the goodness of fresh green chickpeas to your table. With Califresh of California, you don’t have to wait for a specific season to enjoy the vibrant color, mild flavor and abundant nutrition of fresh green chickpeas. Join Califresh of California in celebrating this culinary sensation, and elevate your dishes with the nation’s premier source for year-round fresh green chickpeas.

ing a functional or nutritional benefit is a great hack to better health.”

biking to driving the weekly carpool. Three Trail Bites makes one serving, but they can be customized to any sized appetite. • Probiotic+ Prunes: As consumers continue to show interest in products that target digestive/gut health, Probiotic+ Prunes were developed to support digestive and immune wellness. In addition to prunes’ prebiotic properties, Probiotic+ Prunes contain BC30 Probiotics to help provide digestive and immune health benefits with the added flavor of elderberry.

tion leader in the dried fruit category, leveraging consumer insights and providing delicious, convenient solutions for people to achieve their healthy lifestyle goals,” says Senior Director of Marketing, Stephanie Harralson. “We are excited for consumers to try these new flavorful products and see how they provide a compelling choice for healthy snacks and digestive wellness.” Probiotic+ Prunes and Sierra Trail Bites are being rolled out throughout 2023.

Take a bite out of these delicious and nutritious products: • Sierra Trail Bites: Bite-sized and portable, Sierra Trail Bites are a plantbased anytime snack made with dried fruit, nuts and seeds. These bites have three grams of plant protein and three grams of fiber per serving. Created with consumer interests in mind, they come in three delicious flavors – Almond Delight, Peanut Butter and Cranberry Walnut. They are perfect for whatever your day has in store, from hiking and

“Sunsweet has always been an innova-

For more information, visit www.bella sunluci.com, connect on Instagram, Facebook and Pinterest at @bellasunluci, email sales@mooneyfarms.com or stop by booth #2433.

For more information, go to www.pureflavor.com or stop by booth #1545.

For more information, go to www .califresh.net or stop by booth #2098C.

For more information, go to www .sunsweet.com or stop by booth #1805.

Saturday, October 21, 2023

Produce & Floral News Show Daily

mid-level managers to those events and SAF’s Next Gen Live! because she’s seen how the programming gives them ownership and helps them network. Wheat has also served on SAF’s Floral Management, marketing, convention and awards committees. She joined the Retail Council in 2000 and was elected to the Board of Directors in 2009. Her time as a volunteer leader helped her find “mentors, confidants and friends,” she says. “I volunteer, but I get so much more back.” Wheat has used SAF’s resources to help her business. “SAF has been an investment in my professional and my personal development,” she says. “This organization is full of experts with a wealth of information.”

discussions and programs than I can count. Her wealth of finance and mar-

keting experience will help guide SAF in creating resources that will help our members thrive.” Wheat is looking forward to working with SAF’s Board of Directors, council members and staff to reach others in the industry and show them how SAF has helped her business grow and stay competitive – and can help theirs do the same, she says. “I’m thankful for being given the opportunity to work in a leadership role for SAF,” Wheat says. “SAF is an incredible resource and I want to continue to spread the word.” Wheat’s involvement with SAF has spanned 25 years and started with attending annual conventions, Congressional Action Days and Profit Blasts. Now, she sends her

quality focused and customer centric. Technology, innovation and customized solutions remain at the forefront of Able Freight’s efforts. Its platforms are designed to provide customers visibility of their shipments through the life of their journey measuring both temperature and timeliness. Automation remains key alongside investing in its people and processes, as well as continuing its relentless pursuit of achieving sustainability goals. At Able, compliance plays a crucial role in delivering its customer commitment to adhere to global statutory

requirements while also ensuring it is a responsible business and supplier. Produce growers, shipping and freight forwarding companies, manufacturers, retailers and distributors all benefit from the personal service and individualized attention provided by each Able location. With owned facilities in California, Hawaii and Mexico, Able’s diverse workforce represents multiple backgrounds and ethnicities, speaking over 20 languages. The people at Able are its biggest asset and are responsible for providing tailor-made solutions for cus-

tomers from its constantly expanding facilities and workforce. Over the last six months, Able has hired over 100 new colleagues across the business to align with its growth and commitment to its customers. The people, their experience and knowledge, alongside longstanding partnerships with leading commercial and cargo airlines and more than 75 cold chain partners around the world makes Able Freight stand out.

sources rambutan primarily from Central America, where the fruit thrives in the region’s tropical climate. With its distinct red spiky skin and translucent flesh, rambutan has gained popularity in both local and international markets. Belen Trading ensures that its rambutan is picked at the peak of ripeness, preserving its unique flavor and texture. This attention to detail has made Belen Trading a preferred supplier for businesses seeking high-quality rambutan. Another key offering from Belen Trading is dragon fruit, a visually stunning fruit known for its vibrant colors and refreshing taste. The company sources dragon fruit from Ecuador, a country renowned for its fertile soil and ideal climatic conditions for cultivating this tropical fruit. Belen Trading offers a diverse range of dragon fruit

varieties, including the traditional white-fleshed variety, as well as the striking red and purple-fleshed varieties. The company’s commitment to quality ensures that each dragon fruit is carefully selected to meet the highest standards of flavor and appearance. Belen Trading places a strong emphasis on quality control and customer satisfaction. Through a meticulous selection and inspection process, the company maintains strict standards to deliver the best possible products. The company’s dedication to consistent quality has earned it a loyal customer base, including wholesalers, retailers and restaurants seeking premium exotic fruits. The company also provides tailored solutions to meet specific customer requirements, ensur-

ing a seamless and enjoyable experience for all stakeholders. Since its inception, Belen Trading has experienced remarkable growth and success. The company’s commitment to quality, ethical sourcing and customer satisfaction has positioned it as a trusted name in the wholesale produce industry. Looking ahead, Belen Trading aspires to expand its product range, introducing new and exciting exotic fruits to the market. By continuing to collaborate with local farmers and staying true to its core values, Belen Trading seeks to build on its reputation and become a leading player in the global exotic fruit trade.

fiber. They are sweetened with fruit and contain no added sugar and will appeal to consumers looking for a healthy, delicious snack. Perfect for a quick and satisfying on the go treat, Sierra Trail Bites are available in three mouth-watering flavors: Almond Delight, Cranberry Walnut and Peanut Butter. Try them all! Probiotic+ Amaz!n Prunes introduces a digestive health and immunity

super snack from the leader in prunes. Delicious Sunsweet prunes are enhanced with immunity-boosting probiotics and natural elderberry flavor. The addition of BC30 probiotic cultures combine the prebiotic in prunes with complementary probiotics, giving the consumer both digestive and immunity benefits, with simple ingredients. Perfect for a quick and healthboosting snack anytime, anywhere.

Drive incremental sales with new innovation items from Sunsweet. Both Sierra Trail Bites and Probiotic+ Amaz!n Prunes have brought new consumers to the dried fruit category. Don’t miss out on bringing new consumers into your dried fruit set with Sunsweet.

Colorado Florist Named SAF’s Next President-Elect An industry leader with a long history of serving the Society of American Florists and a depth of expertise in finance and marketing has been chosen as SAF’s next president-elect. Lori Wheat, AAF – Chief Financial Officer and Marketing Director her family’s 75-year-old business, Lafayette Florist, Gift Shop and Garden Center in Lafayette, Colorado – will serve as SAF’s president-elect beginning August 2024 and will become President and Chair at SAF’s annual convention in 2025. SAF, at its annual convention, welcomed new President Oscar Fernandez. “SAF is fortunate to have a seasoned and successful retailer like Lori as SAF’s next President-elect,” says SAF Chief Executive Officer Kate Penn. Able Freight (Cont’d. from p. 1)

America, South America and across the globe. Able Freight delivers continuous improvement through embracing cutting-edge technology and being early adopters of innovative solutions. Its service culture is based on over three decades’ worth of commitment and dedication towards going above and beyond for customers. Able Freight understands perishable cargo requires around-the-clock specialized management and this in turn fuels the company’s determination to remain Belen Trading (Cont’d. from p. 4)

exotic fruit experience like no other. Belen Trading takes pride in its strong relationships with farmers in Central America, South America, the Caribbean and Africa. By working closely with these local farmers, the company ensures a consistent supply of high-quality produce. The company’s commitment to sustainable practices is reflected in its partnerships, as it actively supports fair trade and environmentally friendly farming methods. This collaboration not only benefits the farmers but also guarantees that customers receive the freshest and most flavorful fruits available. Rambutan, one of Belen Trading’s flagship products, is a tropical fruit known for its vibrant appearance and sweet, juicy flesh. Belen Trading Sunsweet (Cont’d. from p. 4)

fruit section and bringing incremental sales to the category. Sierra Trail Bites are a plant-based, protein-packed snack. Made with delicious prunes and dates for natural sweetness, and almond flour and seeds for protein, Sierra Trail Bites contains three grams of plant-based protein and three grams of natural

“What’s more, Lori is so generous with her knowledge. She has shared her best practices in more articles, panel

For more information, www.safnow.org.

For more information, go to www.able freight.com, call 310.568.8883 or stop by booth #1263.

For more information, go to www.belen trading.com or stop by booth #4063.

For more information, go to www.sunsweet.com or stop by booth #1805.