Produce & Floral News Show Daily @ IFPA • Oct. 20, 2023

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ANAHEIM Show PRODUCE Daily & Floral News

OCT. 20, 2023

AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH IFPA

Oser Communications Group

ERC Expands through Distribution & Foodservice

What It Means to Be New York State Grown & Certified

The Little Potato Company Focused on the Future

BOOTH #4563

BOOTH #2361

BOOTH #2393

In the thriving world of sweet onions, one name stands out – the OSO Sweet onion – and nobody knows it better than the Hillcrest Produce Company. Its sweet onion program’s journey is a tale of growth, quality and relentless pursuit of perfection.

ERC Produce, (ERC) founded in 1987 and located in San Luis, Arizona, is a family-owned company with growing operations in five different regions of Mexico and a total of 9,200 acres of productive land. The company strives for the highest quality and compliance standards and works to exceed the

An interview with Richard A. Ball, Commissioner of the Department of Agriculture and Markets.

RB: The New York State

Potatoes have a long history, but The Little Potato Company is focused on the future in four ways. First, the company’s core strength is its dedicated potato breeding program, the largest little potato breeding program in the world. It is aimed at perfecting the best-tasting, sustainable potato

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Hillcrest Produce’s OSO Sweet Onion Program

PSD: What is the New York State Grown & Certified program?

APAC Embraces Local Farming, Cutting Waste

New Berry Box from Driscoll’s

Sweeten Your Sales with Bako Sweet

Counter Culture: Freshness at Your Fingertips

BOOTH #4083

BOOTH #2397

Bakersfield-based Bako Sweet is poised for an exciting year, driven by the mission to boost sweet potato sales for retailers. Thanks to its consumer-centric merchandising and marketing strategies, its retail partners have witnessed impressive sales increases in the past year, with some experiencing

Meet Counter Culture™: a first-of-itskind, fresh reason to gather from the original living herbs grower, North Shore Living® Herbs + Greens. This exciting new product places fresh herbs on every consumer’s counter, right at their fingertips. The sleek,

With a burgeoning population and an ever-increasing demand for food, the Asia-Pacific region faces a critical challenge in the foodservice sector: how to meet the needs of a growing population while safeguarding the environment for future generations. As a result, sustainability

Driscoll’s new 2.5-pound Berry Box provides more sweetness for the whole family! Share more berry moments with extra joy from this larger pack size. Not only is there more to go around, but these berries are sustainably packed to eliminate plastic clamshells while maintaining the high quality of Driscoll’s berries.

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BOOTH #2260



ANAHEIM Show PRODUCE Daily & Floral News

OCT. 20, 2023

AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH IFPA

Oser Communications Group

ERC Expands through Distribution & Foodservice

What It Means to Be New York State Grown & Certified

The Little Potato Company Focused on the Future

BOOTH #4563

BOOTH #2361

BOOTH #2393

In the thriving world of sweet onions, one name stands out – the OSO Sweet onion – and nobody knows it better than the Hillcrest Produce Company. Its sweet onion program’s journey is a tale of growth, quality and relentless pursuit of perfection.

ERC Produce, (ERC) founded in 1987 and located in San Luis, Arizona, is a family-owned company with growing operations in five different regions of Mexico and a total of 9,200 acres of productive land. The company strives for the highest quality and compliance standards and works to exceed the

An interview with Richard A. Ball, Commissioner of the Department of Agriculture and Markets.

RB: The New York State

Potatoes have a long history, but The Little Potato Company is focused on the future in four ways. First, the company’s core strength is its dedicated potato breeding program, the largest little potato breeding program in the world. It is aimed at perfecting the best-tasting, sustainable potato

Continued on Page 38

Continued on Page 41

Continued on Page 45

Continued on Page 41

Hillcrest Produce’s OSO Sweet Onion Program

PSD: What is the New York State Grown & Certified program?

APAC Embraces Local Farming, Cutting Waste

New Berry Box from Driscoll’s

Sweeten Your Sales with Bako Sweet

Counter Culture: Freshness at Your Fingertips

BOOTH #4083

BOOTH #2397

Bakersfield-based Bako Sweet is poised for an exciting year, driven by the mission to boost sweet potato sales for retailers. Thanks to its consumer-centric merchandising and marketing strategies, its retail partners have witnessed impressive sales increases in the past year, with some experiencing

Meet Counter Culture™: a first-of-itskind, fresh reason to gather from the original living herbs grower, North Shore Living® Herbs + Greens. This exciting new product places fresh herbs on every consumer’s counter, right at their fingertips. The sleek,

With a burgeoning population and an ever-increasing demand for food, the Asia-Pacific region faces a critical challenge in the foodservice sector: how to meet the needs of a growing population while safeguarding the environment for future generations. As a result, sustainability

Driscoll’s new 2.5-pound Berry Box provides more sweetness for the whole family! Share more berry moments with extra joy from this larger pack size. Not only is there more to go around, but these berries are sustainably packed to eliminate plastic clamshells while maintaining the high quality of Driscoll’s berries.

Continued on Page 38

Continued on Page 41

Continued on Page 35

Continued on Page 45

BOOTH #2260




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Friday, October 20, 2023

Produce & Floral News Show Daily

PRODUCE & Floral News

Show Daily AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH IFPA Kimberly Oser Publisher Tara Neal President Abeer Abiaad Vice President Anthony Socci President of Sales

WestRock Adds Digital Preprint Technology to Comprehensive Print Portfolio With about 58,000 team members and a global integrated footprint, WestRock is a leader in sustainable, paper-based packaging solutions. To further serve the needs of its customers, WestRock recently acquired an HP PageWide T1190 Press to complement and expand its portfolio of unmatched printing capabilities, increase value and enable customers to win in the marketplace. A Single-Source Solution Vertically integrated from paper manufacturing to printing to converting, WestRock offers customers a single-

Yasmine Brown Production Manager/Art Director

Corporate Social Responsibility at Able Freight

source solution for high-impact graphics, retail cases and displays. The 110inch-wide inkjet digital press is capable of running up to 1,000 ft/min and enhances existing offset litho, flexo preprint, flexo direct print and sheetfed digital printing used within the company’s global network of corrugated box plants and specialty facilities. The optimized print solution provides immediate benefit to customers. Specifically, reduced minimum order quantities (MOQs) can contribute to total cost efficiencies while decreasing

Able Freight Services, LLC, a prominent cold chain logistics provider, gives back to the environment and its people. Able Freight emphasizes quality services, global collaboration and innovative solutions. With operations in California, Hawaii and Mexico, Able boasts a diverse workforce representing multiple cultures speaking over 20 languages. Able Freight’s impressive 99% claim-free scorecard highlights its commitment to aligning with IATA’s

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JoEllen Lowry Editor Heather Albrecht Customer Service Marcos Morhaim Senior Account Manager logistics@oser.com Logistics Enrico Cecchi European Sales Produce & Floral News Show Daily is published by Oser Communications Group ©2023 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com

Lee M. Oser Founder








Friday, October 20, 2023

Produce & Floral News Show Daily

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U.S. Online Flower Shops Market Report 2023: The Prevalence of Online Services Expected to Continue

Bulb and Blossom a Flower Lover’s Paradise Featuring Over 50 New, Rare and Exclusive Amaryllis Bulbs The Online Flower Shops in the US websites, receiving orders and payAlong With Specialty Bulb Gardens Industry Market Research Report has ments online and subsequently enlistbeen added to researchandmarkets .com’s offering. Consequently, over the five years to 2023, industry revenue for the online flower shops industry is expected to increase an annualized 14.5% to $16.3 billion, including an increase of 4.7% in 2023 alone. Following suit, industry profit has expanded. The Online Flower Shops sector specializes in the online retail of flowers, relying on local florists to execute customer orders. Over the last halfdecade, this industry has demonstrated consistent revenue growth, driven by the expanding e-commerce landscape, which has enabled it to capture substantial market share previously held by traditional brick-and-mortar florists, as more consumers opt for online shopping. Furthermore, a robust economy has played a significant role in this growth, with rising per capita disposable income and increased consumer spending bolstering the demand for flowers. Despite initial concerns that the COVID-19 pandemic would negatively impact the sector, it experienced a surge in flower demand, contributing to revenue expansion. Online flower shops in this industry conduct their business through

ing the services of local florists or growers to fulfill and deliver these orders. The primary revenue sources for this sector encompass sales of fresh-cut flowers, floral arrangements, potted plants, internet florist network membership fees and online gift basket sales. Revenues generated from in-person orders are not encompassed within this industry analysis. This report encompasses an analysis of the industry’s size, scope, disposition and growth, alongside an exploration of its critical sensitivities and determinants of success. Additionally, it provides a five-year industry outlook, growth projections and an assessment of the prominent players within the sector, including their respective market shares. About ResearchAndMarkets.com ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. It provides the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. For more information, go to www .researchandmarkets.com/r/8hdxhb.

Nuts.com Announces Chief Executive Officer Transition, Ushering Next Stage of Growth Nuts.com, a leading direct-to-consumer and family-owned specialty food company, has appointed PJ Oleksak as Chief Executive Officer. Formerly the President of Nuts.com, Oleksak succeeds Jeff Braverman, the preceding Chief Executive Officer, who will assume the role of Executive Chairman, focusing on strategic projects and corporate development.

“PJ is a trailblazer with a proven track record of impactful and transformational leadership,” said Braverman, the third-generation owner whose grandfather founded the company in 1929. “Her passion and in-depth expertise have contributed to massive success, and I know she is the leader who will take Nuts.com to the next level.” An accomplished leader in the

With over 50 new, rare and exclusive varieties of Amaryllis bulbs as well as specialty bulb gardens, bulband blossom.com, which launched in early September, is a specialty shopping destination for garden and flower enthusiasts as well as those looking to give a unique gift during the holidays. Bulb and Blossom’s extensive collection of Amaryllis bulbs showcase the beauty and different varieties of these flowers which are typically associated with the holidays. They are available as bare bulbs, in a decorative pot or wrapped with one of four unique dried botanical coverings including Rose Petal, Lavender, Moss and Calendula. The company’s Amaryllis bulbs feature unique color options like orange, coral and yellow in addition to more traditional holiday colors like red, white or pink. What’s more, the Amaryllis bulbs feature distinctive and memorable names including the Rock ‘n Roll Amaryllis, the Cocktail Amaryllis, the Gold Medal Amaryllis and the American Dream Amaryllis to name just a few. In addition to the extensive Amaryllis bulb selection, Bulb and Blossom also sells potted indoor spe-

cialty bulb gardens and Monthly Bulb programs featuring tulips, narcissus, and other spring-blooming bulbs. The bulb gardens come in a range of colors so customers or gift recipients can enjoy a continuous display of blooms indoors throughout the winter months. They’re a nice option for those who don’t have garden space but still want to enjoy growing specialty bulbs in their home – or for those who don’t want to wait until spring to enjoy some floral beauty. Bulb and Blossom sources Amaryllis bulbs from growers around the world so that it can offer customers unique varieties not readily found in the United States. Prices range from $11 to $40. The company provides helpful tips for potting, growing and re-blooming Amaryllis bulbs as well as potted bulb garden care instructions on their site. Based in Marlborough, New Hampshire, Bulb and Blossom and was founded in 2023 and is an online retail extension of Marlborough Gardens, an established wholesale seller of specialty bulbs.

food and e-commerce industries, Oleksak served as Chief Business Officer at Slice, the nation’s leading technology solution for independent pizzerias, where she oversaw revenue, operations, customer service and go-to-market across all its consumer and restaurant products. Before Slice, she held the position of Chief Growth Officer at FreshDirect, driving enterprise expansion strategy, revenue, marketing, analytics, ecommerce and customer service. She also co-founded FoodKick by FreshDirect, a curated on-demand grocery delivery service rebranded as FreshDirect Express. As President since 2021, Oleksak has led Nuts.com’s multi-year market growth strategy and scaled and evolved the company’s business-tobusiness (B2B) and gifting divisions. In her new role as Chief Executive Officer, Oleksak will lead all day-to-day operations, as well as Nuts.com’s 540 employees nationwide. “I have long admired Nuts.com and Jeff Braverman’s legacy, which has catalyzed lifelong customer loyalty and industry-leading product quality,” said Oleksak. “Our teams are dynamic, nimble, and hungry to inno-

vate and unlock new opportunities. I am incredibly excited to step into this new role and for the future of the company.” Nuts.com, a leading direct-toconsumer and family-owned specialty food company, crafts and sources thousands of the highest-quality nuts, dried fruit, snacks, sweet treats, confections, pantry staples, and gifts. Founded in 1929, Nuts.com was initially the Newark Nut Company, a neighborhood shop with a mission to make every bite exceptional. Driven by the same vision today, Nuts.com has grown from its humble roots to become the No. 1 destination for discovering, devouring and sharing everything delicious, including gluten-free, organic-certified, sugarfree and kosher options. The company has served more than one million customers in the past year alone and has more than doubled in volume since 2019. Nuts.com ships to all 50 states and Canada with facilities and distribution centers in New Jersey, Nevada, Indiana, Texas and Florida.

For more information, go to www .bulbandblossom.com.

For more www.nuts.com.

information,

visit








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Friday, October 20, 2023

Produce & Floral News Show Daily

The Little Potato Company Big on Giving Back For over 27 years, The Little Potato Company has produced little potatoes that are as nutritious as they are delicious, giving busy consumers new ways to make easy and delicious meals. As a family-owned company, its commitment to feeding families is integral to everything it does, as is its dedication to helping those in need. The Little Potato Company’s purpose is to feed the world better, including donating its products to food banks in the communities where they work and live. “We work in food, so we feel it is our responsibility to feed our communities,” said Sanford Gleddie, Executive Vice President of Sales, Marketing and Product & Business Development at The Little Potato Company. The number of food-insecure families in the United States is staggering, and according to the USDA, over 34 million people face hunger each year. The company donates at least one million pounds of Little Potatoes each year. This year, it has provided over three million pounds to date, translating to 12 million meals. Even more meaningful is the fact that The Little Potato Company has committed to a consistent weekly donation so food banks can count on the nutritious, fresh food for the populations they serve each week. The donations have been shared with many food banks, including the Deforest Area Pantry and Second Harvest Food Bank. The company is a Platinum-level sponsor of Second Harvest Food Bank’s annual Share Your Holidays Food Drive. Giving is integral to the company’s

purpose to feed the world better, and The Little Potato Company’s commitment to the community goes beyond donations. It also means having teams volunteer at local food banks and work alongside colleagues and other community members to help feed the foodinsecure families in their neighborhoods. The team members also help plant and harvest donated seed potatoes in community gardens and food bank growing events to help create sustainable food sources. The company’s commitment extends to creating a more sustainable future for everyone. For over 27 years, The Little Potato Company has worked together with farmers to ensure that its potatoes are grown in a way that protects the land and produces the besttasting little potatoes in the industry. The company is proud to be the first fresh potato company to join the Potato Sustainability Alliance (PSA), whose mission is to improve potato production's economic, environmental and social aspects in the United States and Canada. It is said that it takes a village to raise a child. The Little Potato Company believes it takes an industry to create a sustainable future. By donating healthy food and volunteering in its communities, it believes we can plant a better, healthier, more vibrant future, and feed the world better. For more information, go to www.little potatoes.com, call 780.414.6075, email info@littlepotatoes.com or stop by booth #2393.

WebstaurantStore Deploys DTG Mobile Workbench PowerStations WebstaurantStore, a distributor of restaurant supplies and equipment, has deployed DTG mobilized Workbench PowerStations in its warehouses. The new workstations enable employees to more easily power and transport electronic devices across the warehouse, while reducing the motion waste that can cause lost productivity, inaccurate data collection and less efficient warehouse operations.

DTG provides industrial-strength power systems and mobile workstation solutions. For WebstaurantStore, as with many distributors, warehouses comprise millions of square feet of space, which makes simply traversing the site and performing key shipping operations an error-prone and inefficient process. It was estimated during a Lean/Six Sigma analysis that roughly

In the realm of culinary delights, sun dried tomatoes and chipotle peppers are two ingredients that possess a remarkable ability to elevate the flavors of dishes to new heights. Their robust and smoky profiles have garnered them a devoted following in kitchens around the world. Now, imagine the fusion of these two culinary powerhouses into one: Bella Sun Luci’s Sun Dried Tomato Chipotle. This remarkable creation not only promises to tantalize your taste buds, but also holds the potential to transform your produce into gourmet masterpieces. “Crafting flavorful Italian meals at home has always been simple using our sun dried tomato products, but now you can turn up the heat using our Sun dried Tomato Chipotle. It’s not just a sauce, it’s an experience! With Bella Sun Luci Chipotle Topper Sauce, we aimed for a genuine, straightforward flavor enhancer. It’s a subtle blend of sweet and smoky with a mild kick. Whether you’re spicing up some vegetables or adding a twist to a sandwich, it’s that little something extra that makes the dish complete,” said Mary Mooney, Bella Sun Luci Brand. Crafted from a medley of ingredients including chipotle, garlic, onions and a selection of aromatic herbs, Bella Sun Luci’s Sun Dried Tomato Chipotle Spread boasts an unmistakably authentic flavor profile. The sauce itself strikes a delightful balance between sweet and smoky notes, making it an ideal companion for adding a zesty kick to a simple corn on the cob. Additionally, its versatility shines as it transforms into a tantalizing topping for roasted cauliflower, instantly elevating mealtime with a burst of flavors. Conveniently ready-to-go straight from 240 minutes (or $109) was wasted each day in unnecessary steps. The DTG Workbench PowerStations enable WebstaurantStore to mobilize workers – removing the need for fixed workstations – and allow them to process and capture key information and produce shipping labels directly from laptops, barcode scanners and printers contained on the rolling workstations. Since the PowerStations are fueled by DTG’s safe and ecofriendly Lithium Iron Phosphate batteries, they can operate 24/7 with 100 percent uptime, and the swappable batteries reduce

the jar, this dip is the perfect accompaniment to your vibrant veggie platter, promising a culinary experience that’s both wholesome and unforgettable. In the world of culinary exploration, the Sun Dried Tomato Chipotle stands as a testament to the wondrous possibilities that arise when two distinct flavors merge into one. By harnessing its captivating taste, you have the power to transform your produce into gourmet marvels that delight the senses and impress even the most discerning palates. Whether you’re a seasoned chef or a passionate home cook, the Sun Dried Tomato Chipotle is a versatile companion that promises to make your culinary adventures all the more exceptional. About Mooney Farms & Bella Sun Luci Founded in 1986, Mooney Farms is a third-generation, certified womanowned, family-owned company rooted in quality, integrity and family values that has grown to be the premier producer of sun dried tomatoes in olive oil in the United States. The Bella Sun Luci line is best known for Sun Dried Tomatoes and Sun Dried Tomatoes in Olive Oil with a distinctively fresh and sweet flavor from being dried under the California sun and packed in 100% olive oil. The full line includes new 100% olive oil salad vinaigrettes, sauce starters, plant-based tomato jerky, pasta sauces, bruschetta spreads, bottled extra virgin olive oil, risotto and marinades. For more information, visit www.bella sunluci.com, connect on Instagram, Facebook and Pinterest at @bellasunluci, email sales@mooneyfarms.com or stop by booth #2433. the need to revisit a recharging station within a shift. “DTG Workbench PowerStations allow us to provide each associate with everything they may need during a shift,” said Mike Reigel, Shipping Manager, WebstaurantStore. “We were able to customize them to accommodate two computer screens and a pull-out tray for a computer mouse, space for a barcode scanner, a drawer for the printer and other features to provide associates with everything they may need to do their Continued on Page 23






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Best in Class: Yes! Apples’ Managed Apple Varieties and What Makes Them So Special Yes! Apples offers 20-plus apple varieties that are grown, picked and packed across New York state, including managed varieties like EverCrisp®, SweeTango®, Rave® and SnapDragon® that have been carefully cultivated for fantastic flavor and texture. These apple varieties have become popular in recent years, and the company is partnering with its network of growers to bring these extraordinary varieties to consumers across the country. New York State’s cold winters, cool, wet springs, warm summers and cool falls provide the perfect climate for EverCrisp, SweeTango, Rave and SnapDragon apples to move through their life and production cycle. Of these, SnapDragon is exclusively grown in New York, but all of the varieties thrive in New York State’s optimal conditions. The Yes! Apples network has been growing the Rave variety since 2019. These round, stout apples are a result of crossing popular Honeycrisps with MonArks and are available from August through October. Although they ripen early compared to other varieties and have a rather short season, these apples are not lacking in crunch or flavor. Rave apples have a sweet-tart flavor with mild floral flavor and hints of apple hard candy. They’re quite juicy and are best enjoyed raw. SweeTango apples, a cross-breed between Honeycrisp and Zestar varieties, are available from September through March, making them one of the longest varieties available. Yes! Apples’ farmers have been growing SweeTango apples for over 10 years. The taste is perfectly balanced in sweetness and tartness, with a bright, nutty and slightly creamy flavor and notes of caramel and rose. They are suitable for enjoying fresh, but can also stand up to cooked preparations. The New York-exclusive variety, SnapDragon, has been a favorite of Yes! Apples’ growers for more than WebstaurantStore (Cont’d. from p. 18)

jobs more effectively. The workstations are becoming a game changer in our warehouse.” “Distributors today are facing new challenges – from workforce shortages and supply chain issues, to rising customer expectations,” said Steve Shaheen, Chief Executive Officer and Co-Founder, DTG. “Innovative compa-

seven years and is available from October through February. This variety stems from the Honeycrisp family and offers extremely juicy, sweet flesh and a major crunch when biting into the apple. SnapDragon has a distinct hint of spice that lends to its sweet, nuanced flavor with notes of honey, florals and Concord grape. A sensitive palate might even be able to detect a

Counter Culture: Packaged Just Right

hint of bubble gum flavor. Created by crossing two of the most popular apple varieties, Honeycrisp and Fuji, the juicy, sweet, and crunchy EverCrisp apples are available for over half the year from October to April. EverCrisp apples are brighttasting with notes of Meyer lemon and honey, plus red currant, honeysuckle and rose. This variety takes considerably less time to brown, so they are an excellent choice for charcuterie boards or leaving out as a snack for kids, whenever apples are cut and left out over a long period of time. With over 2,500 varieties of apples grown in the U.S, there's no shortage of delicious apple varieties to try, but EverCrisp, SweeTango, Rave and SnapDragon are varieties you’ll keep coming back to for their unparalleled flavor and texture. Yes! Apples is proud to partner with New York apple growers to bring these varieties to consumers across the country. For more information, go to www .yesapples.com or stop by booth #2387. nies like WebstaurantStore understand that reducing motion waste and more effectively bringing productivity to the point of task not only makes shipping operations more efficient and accurate but it also improves the employee experience.” The DTG Workbench PowerStation is a mobile, customizable, battery-powered workstation designed to increase operational efficiencies in manufactur-

North Shore Living® Herbs + Greens is introducing Counter Culture™, its innovative new product. This top-selling trio of basil, mint and thyme has been thoughtfully crafted to place fresh herbs at the consumer’s fingertips. Counter Culture’s sustainable packaging stands as a solution for retailers to address the growing anti-plastic sentiment in the market. Counter Culture was created with the environmentally conscious consumer in mind. The permanent vessel is intended to be refilled in order to increase living-herb consumption while decreasing waste. The herbs’ roots are compostable, while the product’s packaging is 100% recyclable, making Counter Culture a consumer and retailer's dream product. According to the 2022 Conscious Consumer Spending Index, 67% of consumers find it important to purchase mindfully – prioritizing products made by socially responsible companies. So much so that 81% of consumers have already bought “green” products, and 36% plan to spend more in order to support “green” companies. This runs perfectly parallel with North Shore’s people and earth-friendly practices. With consumer trends pointing toward a boost in sustainable buying behavior, retailers can expect an increase in revenue by featuring Counter Culture. North Shore is committed to innovating with integrity. Counter Culture is the manifestation of the company’s desire to develop design-forward, ecofriendly products that elevate the everyday life of the consumer. Supply chain disruptions can make business unpredictable. However, North Shore’s practices support a dependable supply chain grounded in sustainability, and

For more information, go to www .northshore.farm, call 760.397.0400, email sales@northshore.farm or stop by booth #2397.

ing, logistics and fulfillment facilities. The rugged workstation enables 100 percent uptime with advanced lithiumiron phosphate batteries, the safest and most environmentally supportive batteries available. Other features include an

ergonomic lift to allow for precise worktop height adjustment, ample workspace for all equipment needs, a modular design allowing for added power capacity and the ability to withstand the rigors of an industrial environment.

retailers recognize that long-term sustainability is integral to a product’s success. The company boasts 10 acres of water-efficient, solar-powered hydroponic greenhouse space – where controlled environment agriculture (CEA) and integrated pest management work together to grow living herbs with higher leaf counts and bolder flavors. Additionally, Counter Culture’s creation runs parallel to SB 54, a new California law that requires all packaging to be recyclable or compostable by 2032 in order to reduce plastic use. This law will place the plastic pollution burden on the plastics industry as opposed to consumers – raising $5 billion from industry members over 10 years to support communities most affected by plastic pollution. Counter Culture, a low-impact product, will help retailers preemptively address the plastic overhaul in order to protect the planet and appeal to consumers who prioritize sustainability. Retailers who promote sustainable products build a positive brand image while strengthening consumer loyalty. Overall, conscious consumers are more likely to return to retailers – and make repeat purchases – when a retailer is socially responsible. In a rapidly changing market, brands that demonstrate innovation in design and packaging stand out. North Shore’s cutting-edge practices and products ensure that retailers anticipate market fluctuations with ease. Increasing revenue through sustainable ingenuity, Counter Culture is a product that retailers can rely on.









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The USA Bouquet Company: Quality Beyond Expectation

Innovation Unleashed: East Coast Cross-Docking Facility in Goshen 2020 – a year that challenged businesses worldwide, sparking innovation and resilience. Amidst the turbulence, Michael Cutler Company found an opportunity to thrive by exploring the revolutionary world of crossdocking. Situated in the heart of the bustling East Coast, the cross-docking facility in Goshen, New York, opened its doors, promising to redefine how people see logistics. From inventorying onions to re-working products or restacking shifted loads, the facility offered comprehensive solutions. The journey began in June 2020, and there was no looking back. Over three years, the Goshen facility has transformed, broadening its cold storage capacity. With capabilities to unload both OTR trucks and railcars, it's the perfect ally during the dynamic Northwest onion season from September to March. Now, other businesses seeking an edge can avail themselves of this extraordinary service. What sets this facility apart? It's the promise of a leaner, faster and more efficient supply chain. If you're on the lookout for accelerated order fulfillment and expedited delivery, look no further. By breaking down larger lots into smaller, focused shipments, it revolutionizes shipping effectiveness, paving the way for growth and success.

With the Goshen facility, managing inventory from multiple shippers becomes a breeze. Say goodbye to complex storage processes and embrace a system where goods move seamlessly from one point to another. It's all about receiving, sorting, combining and shipping loads with finesse, keeping transportation and warehousing costs minimal. Behind the technology and innovation stands a team of experienced professionals dedicated to exemplary service. The Goshen, New York facility isn't just a structure – it’s a symbol of excellence, having become an integral component of Cutler’s business model. Its success is so profound that plans are underway to replicate the model in the Southeast. Join the Movement The East Coast cross-docking facility in Goshen, New York, is more than a logistical hub – it’s a movement. From innovation to efficiency and outstanding service, it encapsulates the future of logistics. Embrace innovation, embrace growth and join the East Coast crossdocking facility today. For more information, www.ososweetonions.com.

go

to

Beaulieu Technical Textiles Partners with Terrazza MC Terrazza MC and Beaulieu Technical Textiles have found each other as partners in the field of maintenance of ground cloth for tree and plant growers. The parties find each other in marketing and product development, as well as in using each other’s network. Terrazza MC produces and sells cleaning machines for the professional market. With the Terrazza Geotex PRO, ground cloth can be cleaned using nothing more than cold water and a patented brush technology. Moreover, the machines have recently been fitted

with electric motors, allowing the cleaning of the ground cloth to be done not only chemical-free but also CO2-neutral. Beaulieu is a Belgian manufacturer of agro-textiles and has recently introduced Recover, a new woven ground cloth made of 30 percent recycled material. It also releases 35% less CO2 during its production. The cloth is UVresistant and will last at least 10 years. For more information, go to www .terrazzamc.be.

The USA Bouquet Company is a leading distributor and supplier of superior fresh cut flowers, bouquets and floral arrangements for multiple retailers and floral e-tailers in the United States. It is recognized as the gold standard in perishable distribution and logistics within the industry. The USA Bouquet Company has seven locations throughout the United States. The company offers a variety of services from each of its facilities and customize programs to meet customers’ needs. The USA Bouquet Company is the largest bouquet manufacturer that produces the majority of its bouquets in the United States. Best in class flowers from certified growers, sourced worldwide and domestically grown, allows The USA Bouquet Company to offer the widest variety possible. Its continuing support of domestic flower growers and domestically manufactured products is the very essence of the company’s name. The use of domestically grown flowers reduces the overall carbon footprint of its bouquets and arrangements. This domestic production supports the local communities and helps keep Americans employed. USA Bouquet sources hundreds of millions stems

Building on the success of its popular Granola Bites – the perfect combination of granola and cookie – Crazy Monkey Baking is now offering clamshell packaging. According to Matt Figley, Vice President of Sales, “It’s a great packaging alternative for stores that want to place our Granola Bites in their bakery, deli or fresh sections. Nine delicious everyday and four seasonal flavors are available both in the Crazy Monkey Brand and private label offerings. We’re even developing custom flavors for some retailers.” Crazy Monkey Granola Bites contain 16 grams of whole grains per 30-gram serving and unlike loose granola, these bite-

annually and designs them in unique bouquets and arrangements. USABQ helps you create consumer demand with unique arrangements, bouquets and bunches. USABQ has partnered with growers that are both environmentally friendly in their growing practices as well as socially responsible in the treat-

ment of their workers. Certifications ensure all flowers grown and harvested meet specific social and environmental standards. USABQ promotes participation in the Rainforest Alliance Certification Program with all of its partners. Whether you are in search of a promotional item, logistical solution or simply looking for the best variety of flowers, The USA Bouquet Company is your ideal source of fresh cut flowers and other industry related services. For more information, go to www.usabq.com or stop by booth #439.

sized pieces are great for in-the-car or on-the-go snacks as well as breakfasts and desserts. Crazy Monkey Baking is based in

Ashland, Ohio, and brings a wide range of snacks to retailers across the United States. For more information, visit www.crazy monkeybaking.com.





Friday, October 20, 2023

Produce & Floral News Show Daily

35

ReposiTrak Recall Management Speeds Process Accurately

Giant Food, Divert Process 31 Million Pounds of Wasted Food

ReposiTrak, operating the world’s largest food supply chain network of nearly 30,000 retailers, wholesalers and suppliers, has launched its ReposiTrak Management solution. Recall Leveraging infrastructure built over its 20-year history and adding to its portfolio of solutions that safeguard consumers and protect brand reputations, ReposiTrak is now equipped to enable the swift and precise execution of the recall process. “Product recalls have a profound impact on the businesses involved, leading to financial loss, damage to customer trust and the potential for years-long legal ramifications,” said ReposiTrak Chairman and Chief Executive Officer Randy Fields. “We came to the realization that with our infrastructure and visibility to lot-level traceability data, that we had all the components in place to build a true, dedicated recall solution that could identify the location of any product in the supply chain and facilitate its removal more efficiently than ever.” Because the ReposiTrak Recall Management solution is built upon the company’s supply chain platform, it is capable of maintaining virtual inventories as well as tracking inventories, returns, shrink and more to provide a more accurate view of the location and status of the product that is being recalled. The functionality of the recall solution is made possible by advancements to the ReposiTrak platform developed for its recently launched ReposiTrak Traceability Network solution. The ReposiTrak Traceability Network was built specifically to meet and exceed FDA’s updated food traceability regulation (FSMA 204) without

the need for new hardware, software or even labeling steps. Backed by the National Grocers Association as the industry choice for low-cost, easy-toadopt food traceability, the solution is used by more than eight percent of retail grocery stores, 1,100 suppliers and 20 distribution centers in the United States. ReposiTrak’s mainstay solutions are used by more than 110,000 individual supplier facilities throughout the world to maintain financial, legal and regulatory documentation, implement scan-based trading and to manage other supply chain challenges such as forecasting and ordering and out-ofstocks. “As use of the ReposiTrak Traceability Network grows, so does the power and precision of our recall capabilities,” Fields said. “The FDA has published its list of Food Traceability List foods, which encompasses thousands of individual items. Many of the proactive retailers and suppliers that we work with have chosen to extend their traceability efforts beyond that, which in turn would allow them to have visibility to any one of those products in the event of a recall or inquiry.” The ReposiTrak Recall Management solution provides real visibility to inventory levels and locations from distribution centers to stores. Product is automatically tracked at the lot-level, which allows the rapid trace-back of a product through a simple search. Other features include: validation of recall requests, notifications and alerts related to the recall process, retrieval of inventory information, recall status indications and notifications and summary reports.

Giant Food, the leading greater Washington, D.C., regional grocery chain, and Divert, Inc., an impact technology company on a mission to Protect the Value of Food, processed more than 30.8 million pounds of wasted food processed in the first year of collaboration, mitigating nearly 1,400 metric tons of greenhouse gas emissions. “We recognize our responsibility as a leader in the grocery space to make a positive impact on the environment and tackle waste reduction,” said Diane Hicks, Senior Vice President of Operations at Giant Food. “We’re proud of the success of our collaboration with Divert thus far and look forward to continuing our work together and expanding our efforts toward a healthier planet.” In June 2022, Divert launched a wasted food recycling program with Giant to reduce the amount of organic waste going to landfill. Giant’s stores mark down, repurpose or donate unsold and still edible food to local food banks whenever possible. For the food that cannot be repurposed or donated, Divert is able to recycle it and recoup its value by processing the wasted food into renewable energy. The collaboration has expanded to include all 165 stores under the Giant banner across Maryland, Virginia, Delaware and Washington, D.C., processing on average 500 pounds of

mately, retailers’ bottom lines. Through our ongoing collaboration with Ahold Delhaize USA and Giant Food, true sustainability leaders in the retail industry, we are eager to accelerate our impact together in the coming years.” Giant and Divert intend to expand the partnership in the coming year to further increase diversion and donation efforts for Giant’s divisions. By leveraging Divert’s rapidly growing U.S. infrastructure footprint, expertise and actionable data, Giant is poised to be able to sell more and donate more to feed people in need.

APAC (Cont’d. from p. 1)

reduce their carbon footprint by minimizing the transportation distance of goods, thereby decreasing greenhouse gas emissions. For instance, under the Farm-to-Table Recognition Programme, which was launched by the Singapore Food Agency and local associations, 11 restaurants, hotels and caterers were recognized in March 2023, for opting local farms to procure part of their food ingredients. Such initiatives help to encourage foodservice operators to source local produce and thus manage food waste.” “The issue of food waste has reached alarming levels globally,” said Deepak Nautiyal, Director of Consulting, APAC, GlobalData, “and APAC is no exception. In a region where food is deeply ingrained in cultural celebrations and social gatherings, reducing food waste is a daunting task. However, the foodservice sector has risen to the challenge, with restaurants and food estab-

lishments implementing innovative strategies to combat food waste. “Portion control, menu optimization and creative cooking techniques are being employed to ensure that surplus food is minimized. Additionally, technology can also be leveraged to manage food surplus and move towards efficient food waste management. Lumitics, a start-up based out of Singapore, developed an artificial intelligence-powered smart waste tracker to assess the quantity of food wasted in hotels and restaurants,” Nautiyal said. “APAC’s foodservice industry is also experiencing a surge in demand for plant-based and vegetarian options,” Nath said. “This shift towards a more plant-centric menu caters to the preferences of a growing healthconscious consumer base and also plays a crucial role in reducing the industry's environmental impact. Livestock farming is a major contribu-

tor to greenhouse gas emissions, deforestation and water pollution.” “By incorporating plant-based alternatives into their menus,” Nautiyal said, “foodservice establishments are contributing to the mitigation of climate change and promoting sustainable land use. Also, a sizable number of consumers in APAC (49%) are motivated to consume plant-based food alternatives as they consider these to be environmentally friendly/more sustainable, according to GlobalData 2023 Q1 consumer survey. This is leading key foodservice operators such as McDonald’s to include various plantbased options in their menus.” “The APAC foodservice industry is at the forefront of the sustainability movement,” Nath said. “By adopting sustainable sourcing practices to reduce food waste and promote plantbased cuisine, the industry is navigating towards a greener future.”

has emerged as a central theme in the region’s foodservice sector, as industry leaders and stakeholders recognize the urgent need to address environmental concerns. The APAC foodservice industry is making impressive progress toward a more sustainable future, encompassing local sourcing and waste reduction and introducing more plant-based options, according to GlobalData, a leading data and analytics company. “One of the fundamental pillars of sustainability in the foodservice industry is responsible sourcing,” said Srimoyee Nath, Lead Consumer Analyst at GlobalData. “Across APAC, restaurants, hotels and food establishments are increasingly turning to local farmers and producers to secure fresh and sustainable ingredients. “By sourcing locally, businesses

wasted food each day per store. The program, coupled with Divert’s diversion technology, has helped to position Giant as a leader in decarbonization, wasted food prevention and food recovery. “Wasted food is a major contributor to greenhouse gas emissions and can cost the average grocery store about $40,000 in lost profit daily,” said Ryan Begin, Chief Executive Officer and Co-Founder, Divert. “Giant Food shares our commitment to tackling these issues through wasted food prevention and food donations that benefit our environment, communities and ulti-




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Friday, October 20, 2023

Produce & Floral News Show Daily

The Allen Lund Company announced the promotion of Ryan Franks to Assistant General Manager of ALC Winchester. Franks began his career at the Allen Lund Company as a Transportation Broker and later was promoted to Operations Manager. Prior to joining ALC, he attended West Virginia University, obtaining a bachelor’s degree in marketing. “Ryan started with our Winchester team in 2014. Through hard work and dedication, he quickly became a valuable member of our team and has been an instrumental part of growing our office over the past nine years. Ryan was rewarded for his hard work by being promoted to Operations Manager in 2017. He has continued to display his devotion and leadership skills throughout his career. This next step for Ryan is well deserved and one that I know he will excel at. I’m excited for Ryan, and for our team, and wish him the best of luck as he embarks on the next chap-

ter of his career with us,” said ALC Winchester General Manager, Chad Youngman. Reflecting on his promotion, Franks said, “to be able to say I am the Assistant General Manager of the Winchester office is a great honor. I would like to thank the Allen Lund Company for everything they have done to help my career over the past nine years. I couldn’t think of a better company to work for. I am looking forward to continuing to grow our office in the years to come.” Lenny Sciarappa, ALC Vice President stated, “Congratulations Ryan on your promotion to Assistant General Manager! We’re delighted that you chose to join ALC, and we thank you for playing such a large role in the success of the Winchester office. We are grateful for your dedication, work ethic and analytical approach. We’re lucky to have you as a part of the ALC family and look forward to many more remarkable years ahead. Thanks, Ryan, for all you do!”

About Allen Lund Company Specializing as a national third-party transportation broker with nationwide offices and over 700 employees, the Allen Lund Company works with shippers and carriers across the nation to arrange dry, refrigerated (specializing in produce) and flatbed freight. ALC manages over 500,000 loads a year and was designated by Transport Topics in 2023 as the 16th Top Freight Brokerage Firm. Additionally, the Allen Lund Company has a logistics and software division, ALC Logistics, ranked 46th in Transport Topics 2023 list of Top 100 Logistics Companies and an International Division licensed by the FMC as an OTINVOCC #019872NF. Established in 1976, the Allen Lund Company has been included in the Inc. 5000 Fastest Growing Companies for 2022. Other awards in 2022 include a

Bako Sweet (Cont’d. from p. 1)

Bako Sweet, emphasizes the significance of branding and value-added products in the sweet potato category. She states, "Sweet potatoes can no longer be thrown in a bulk bin if we want shoppers to incorporate them into their diets more consistently." In its daily interactions with consumers in stores, packaging emerges as an important tool for engaging shoppers. Bako Sweet's product packaging not only captures the eye but also effectively communicates the health benefits of sweet potatoes. Each bag prominently displays the well-earned American Heart Association HeartCheck symbol, reinforcing the hearthealthy qualities of sweet potatoes

along with its high levels of potassium, fiber and Vitamin A. The brand's focus is on eliminating barriers to healthy eating by providing products and packaging that encourage repeat purchases. "We want people to know that they can grab a 3pound bag and have the perfect portioning of sweet potatoes for their sweet potato casserole or pick up Single Sweets and know that they will cook for the same amount of time each time," adds Noritake. As a core element of its ongoing marketing endeavors, Bako Sweet remains committed to supporting retailers with year-round consumer engagement efforts. While sweet potato con-

sumption traditionally peaks around Thanksgiving, Christmas and Easter, Bako Sweet actively explores avenues to make sweet potatoes a staple in everyday culinary experiences. Some of its highly successful in-store promotions in pursuit of this goal include initiatives like National Sweet Potato Month & Heart Health Month, a Summer Grilling contest and its most recent partnership with the Kung Fu Panda: The Dragon Knight series airing on Netflix. These initiatives collectively aim to enhance the appeal and accessibility of sweet potatoes as a versatile and nutritious dietary choice.

Commerce, California; and Philadelphia, Pennsylvania, the company supplies premium quality onions across the nation. But it’s not just about distribution; it also has dedicated personnel on the ground in Peru, constantly working with growers and sending real-time crop reports back to headquarters. Food safety is paramount, with stringent FSVP protocols in place for all imported produce. Its Peru program, running from late July through March, showcases the company’s commitment to quality.

sumers every season. With an eye on the ever-growing demand, Cutler plans to increase its Vidalia acreage for the 2024 season. The Claxton, Georgia facility has seen remarkable improvements, including a new packing line and increased drying capacity. These innovations ensure the accommodation of increased acreage and keep the company on the cutting edge of efficiency.

Sweet onions.

Ryan Franks Promoted to Assistant General Manager of ALC Winchester

growth rates as high as 30%. Recent reports from The Business Research Company Global Report and The Packer in 2022 predict a promising future for the global sweet potato market, forecasting an annual growth rate of 2.6% until 2027. Additionally, a substantial 57% of potato sales are channeled into value-added products. In alignment with these insights, Bako Sweet places a strong emphasis on value-added sweet potato product offerings with the goal of staying just ahead of the evolving preferences and expectations of shoppers. Susan Noritake, Director of Sales at

OSO Sweet Onion (Cont’d. from p. 1)

A Legacy Begins: The OSO Sweet Story The OSO Sweet brand’s roots stretch back to the early 1990s, with tantalizing onions imported from Chile. A recognized and loved name, it grew exponentially, weaving in OSO Sweet onions from the United States and Peru, becoming a household favorite. In 2018, Michael Cutler Company made an electrifying move – it purchased the popular OSO Sweet onion brand, filling the missing link in its already renowned sweet onion program. Global Reach, Local Touch With packing locations in Claxton, Georgia; Goshen, New York;

The Vidalia Connection: A Seasonal Delight The joy of OSO Sweet doesn’t end with the import program. From Mid-April through Mid-August, Cutler offers Vidalia onions, a name that excites con-

Present and Future: Excellence Continues Currently packing Peru onions in Georgia, New York, California and Pennsylvania, Cutler’s season may have started a tad slow due to weather, but the quality has been impeccable. The future looks bright as it continues to supply customers with delicious OSO

Top Software and Technology award from Food Logistics, recognition as a Top Food Chain Provider by Food Shippers of America, a Bronze EcoVadis Sustainability rating, and a Bestie Award for Best Philanthropic Initiatives. ALC was named by the Los Angeles Business Journal as one of the best places to work in Los Angeles for 2021. Additionally, ALC was recognized by Food Logistics magazine as a 2019 Top 3PL & Cold Storage Provider for Solutions, TransKool Logistics Tech Outlook for its software division ALC Logistics as a 2018 Top 10 Freight Management Solution Providers, and named to the 2018 Food Logistics’ Top 3PL & Cold Storage Providers list. ALC has also received the TIA 3PL Samaritan Award and NASTC (National Association of Small Trucking Companies) named Allen Lund Company Best Broker of the Year. For more information, go to www.allen lund.com.

For more information, stop by booth #4083.

Join the OSO Sweet Revolution The Hillcrest Produce Company’s OSO Sweet onion Program is not just a success story; it’s a testament to innovation, quality and dedication. With exceptional produce, consumerfocused packing, strong service mentality and a nationwide reach, the company has set a new standard in the industry. Whether it’s the rich flavor of its OSO Sweet onions or its unwavering commitment to excellence, the Cutler team has something special for every palate. Join the revolution and experience the delicious world of OSO Sweet today! For more information, www.ososweetonions.com.

go

to




Friday, October 20, 2023

Produce & Floral News Show Daily

41

FloraLife®, a division of Smithers-Oasis Company, and worldwide leader in providing solutions throughout the flower journey from farm to vase, has recently rebranded to update its logos, brand colors, messaging, marketing materials and packaging. The new, vibrant and colorful brand identity was developed in response to industry

feedback to represent the global brand more accurately and to create consistency in the marketplace. The FloraLife logo and brand colors were refined to represent a more modern, fresh look. As part of the rebrand, FloraLife created eight colorcoded product categories that quickly convey product function: clean and

disinfect, hydrate, treat, store and transport, finish, feed, dose and enduser care. This color-coded product labeling nomenclature increases consistency across product line packaging and provides customers with additional product information via a QR code. After conducting a brand audit survey with customers, suppliers and other stakeholders, FloraLife determined that it was time to refresh the brand. The last rebrand took place more than 10 years earlier. Prior to the rebrand, certain product labeling was predominantly black,

ERC (Cont’d. from p. 1)

be as nimble as possible and react to the ever-changing markets while fostering a long-term relationship with customers. ERC has a saying and the team lives up to it: “Farming isn’t a business but a way of life.” At the show, the company intends to continue promoting sustainable initiatives with potential customers and business partners and create new relationships to develop in a win-win environment. ERC takes pride in family val-

ues, which then translates into the way ERC does business. ERC strives to take care of its customers while also being responsible to its growers. This business belief ensures that the company will have excellent cultivation – not only currently, but also for years to come. The company is expanding its brand by servicing business partners in distribution, foodservice, as well as regional and national retailers. ERC is excited to complement its organic line with the addition of

asparagus and watermelons. On core items, this season the company is also including cauliflower. As a grower-packer-shipper-marketer, ERC is able to streamline the process by eliminating intermediaries and maximizing returns for customers. It continually adapts and customizes according to customer needs.

family – and strive for multigenerational relationships. Says Sanford Gleddie, Executive Vice President Sales, Marketing and Product & Business Development at The Little Potato Company, “It’s not easy to grow a highquality Little Potato. Once we work with a farmer and learn from each other, we want to continue that relationship into the next generation. We have family farms where we’re working with the sons and daughters of the original farmers that we signed a contract with 10 years ago, and it’s extremely gratifying.” Third, recent rebranding efforts have renewed the focus on consumers and tailored messaging that speaks to their evolving preferences. The company did extensive consumer research which resulted in the brand’s new look, logo and packaging, launched earlier this year. As Gleddie says, “We deliber-

ately approached this in a scientific way.” When it came to the consumer trends driving purchase, the Little Potato Company’s products were already well positioned. According to Gleddie, “The need for convenience is not going away, it's getting stronger and stronger. People want convenience, but at the same time, they want to feed their families whole food that they feel good about. And our products are a perfect fit for those trends.” And fourth, sustainability is in the company’s DNA; its mission statement is to “feed the world better.” The farmers are leaders in adopting sustainable practices and being good stewards of the land. This includes things like crop rotations, incorporating green manures and cover crops, adopting IPM practices and setting aside acres for pollinators and wildlife habitat. The company just opened a new facil-

ity with a full solar roof that will produce a gigawatt of power annually. As the first fresh potato company in North America to join the Potato Sustainability Alliance, The Little Potato Company is working with others to define sustainable potato production standards. Says Gleddie, “It’s extremely important to us to work as an entire industry on this. We shouldn't be competing on sustainability; we need to drive it forward for the entire industry.” The Little Potato Company has big plans for the future and is working every day to deliver the most delicious, relevant, sustainable little potatoes to its valued customers.

to be refilled by the consumer in order to minimize waste and maximize use. As the top supplier of potted herbs in the United States, North Shore has the unique credibility and creativity to pioneer a product like Counter Culture. The exciting new product is an extension of North Shore’s commitment to ingenuity. With Counter Culture – a spring and summer seasonal item developed to increase demand for herbs year round – retailers will see a boost in revenue from consistent living herb sales. With the product’s reusable packaging, Counter Culture is sure to bring bright scents and bold flavors into the warmer months and beyond. As a standalone product that meets multiple consumer needs, from the perfect housewarming gift to a delicious ingredient, the Original Trio

elevates the everyday life of the consumer. North Shore develops products that appeal to premium, high-value consumers that retailers depend on. In fact, 60.2% of North Shore’s purchases are made by Quality Driven Households, which account for over 63% of sales within the segment. These consumers spend $15 more per basket than average consumers, regularly spending over $150 throughout the grocery store. With produce items as 13 of the top 20 categories in the same basket as North Shore’s products, consumers are five times more likely to purchase organic vegetables in the same basket – holistically increasing retailers’ revenue. Counter Culture’s practical purpose and aesthetic appeal are sure to attract the culinary creative,

the family chef and the young professional. The Overgaag family is dedicated to doing what they love and doing it with integrity. Alongside their use of solar and geothermal energy, waterfriendly hydroponic growing methods ensure that their state-of-the-art operation wastes less and delivers more. With both the planet and its population in mind, all of North Shore’s products are sustainably grown, ethically produced and thoughtfully designed. Counter Culture is the manifestation of North Shore’s mission to unite families, friends and communities over a fresh reason to gather.

FloraLife Announces New Vibrant and Colorful Brand Identity

expectations of its customers in the United States, Canada and Europe. ERC incorporates good manufacturing practices as an integral system. This concept is based on teamwork, continuous improvement of its plant and a three-way communication between direction, management and the production team. It is a fully vertically integrated model, which adds to the company’s value proposition, allowing it to The Little Potato Company (Cont’d. from p. 1)

varieties. Each year the program starts with an astounding 40-50,000 possible varieties and narrows down the options based on key traits which they have meticulously researched. This means that consumers are continually getting the most delicious potatoes with the best texture and taste. Basically, The Little Potato Company wants everyone who tries its products to say, “I love that potato!” Second, geographic diversity and family farmers are their superpowers. By cultivating potatoes across regions throughout North America and leveraging a vast network of family farms and packaging facilities, the company ensures a reliable supply to meet demand. The Little Potato Company only partners with farmers who align with its values – from sustainability to Counter Culture (Cont’d. from p. 1)

water-ready “herb home” houses North Shore’s Original Trio, a bundle of the three top-selling herbs: basil, mint and thyme. Counter Culture beautifully integrates into every kitchen. North Shore is expanding its best-selling line of living herbs, providing more products that last three times longer than their fresh-cut counterparts. With food-safe living herbs always in reach, the consumer has access to the fresh flavors and aromas that only North Shore’s products can provide in a brand new way. Counter Culture comes in a durable vessel, designed to act as home decor with a purpose. Once the colorful outer tote is removed and recycled, consumers are left with a sleek, water-ready base that houses the Original Trio. The product is intended

which, while looked classy, in some countries was interpreted negatively. The FloraLife brand includes a complete line of products that support the entire cut-flower distribution chain from harvest to vase, from growers to wholesalers and from supermarkets and retail shops to the consumer. FloraLife branded products provide the ultimate enjoyment experience for the end consumer with solutions for pretreatment, hydration, transport and storage, and flower food solutions for nourishment and conditioning.

For more information, go to www .ercproduce.com, call 928.722.0353 or stop by booth #4563.

For more information, go to www.little potatoes.com, call 780.414.6075, email info@littlepotatoes.com or stop by booth #2393.

For more information, go to www .northshore.farm, call 760.397.0400, email sales@northshore.farm or stop by booth #2397.





Friday, October 20, 2023

Produce & Floral News Show Daily New York State Grown (Cont’d. from p. 1)

Grown & Certified program, established in 2016, is the first statewide, multi-faceted food certification program of its kind. It started with fruit and vegetable farms and expanded to dairy farms and processors in 2017. The program was created to establish New York State as the nation’s leader in providing consumers with transparent, meaningful information about the agricultural products they’re purchasing, while promoting New York State Grown & Certified farmers, and agricultural producers and processors. You can tell that a product is New York State Grown & Certified by looking for the symbol. PSD: What does the symbol mean? What is the significance? RB: The New York State Grown & Certified seal, stamped right on products, tells a story: To consumers, it says their food was grown safely and

responsibly, right here in New York. It builds awareness and confidence in New York State-branded agricultural products and provides meaningful food product labeling in the marketplace. To farms and producers, it’s a badge of honor. It communicates that they care. It shows their products meet the highest quality standards and demonstrates their products have been inspected for safe food handling and environmental stewardship. It enables New York producers to take advantage of the growing market demand for foods locally grown and produced to a higher standard. PSD: What are the benefits of being New York State Grown & Certified? RB: As a program participant, being Grown & Certified shows that you care. It communicates to consumers that your food is certified for safe handling and environmentally responsible products. Consumers who choose to purchase Grown & Certified products

sustainable development goals, particularly in reducing perishable losses in the supply chain, addressing food insecurity, and combating malnutrition.

warehouse forklifts. • Implementing 100% LED lighting at the LAX corporate office. • Ensuring CA Title 24 compliance at LAX facilities. • Maintaining an average truck fleet age of 7 years.

Able Freight’s initiatives are centered around: Energy Efficiency – Able Freight actively demonstrates its commitment to sustainability by focusing on energy efficiency in its operations. Able Freight employs innovative practices and technology to minimize energy consumption and thereby reduce its environmental footprint, contributing to a greener future. It has made progress through: • Installation of free electric chargers at LAX and SFO facilities since 2018. • Operating an all CARB-certified truck fleet and using electric-powered

Paper Reduction Efforts – Able Freight is reducing paper usage through digitization, promoting sustainability by embracing electronic documentation, online communication and automation. Its digitization efforts include: • Achieving 100% full EAWB (electronic airway bill) capability for seamless and paperless airway bill processing. • Increasing e-AWB penetration from 83% in 2020 to 91% in 2023 yearto-date through collaboration with 26 airline partners. • Progressing towards eliminating

WestRock (Cont’d. from p. 4)

consumers at a whole new level.”

lead-time for retail packaging. Its inherent flexibility can easily support diversified, segmented and regionalized market launches and promotional programs while accommodating specific retailer requirements. Serialization can support brand/consumer engagement programs, reward programs, tracking, tracing and authentication while minimizing obsolescence and product aging. “At WestRock, we believe in innovating to serve our customers,” said Tammie Siracusa, Head of Merchandising Displays & Graphic Solutions. “Expanding our high-quality printing capabilities to include a stateof-the-art wide web digital press enables our teams to provide more options to our customers and engage

Optimize Your Supply Chain, Protect Your Brand Understanding the unique, nuanced needs of fresh produce and floral industries, WestRock’s materials scientists, packaging designers, mechanical engineers and manufacturing experts use leading science and technology to drive innovation in packaging. Its strong focus on innovation and design has created patented and award-winning packaging solutions to meet the needs of these complex industries. Leveraging its integrated, end-toend capabilities WestRock helps incorporate the right materials, designs, printing technologies and automation solutions for your product – an approach that enables the flexibility

Able Freight (Cont’d. from p. 4)

experience satisfaction in supporting the state’s economy and feeding their families with good food. PSD: Who/what can participate in the Grown & Certified program? RB: If your product is grown or harvested in New York State, and is verified for food safety and environmental standards, it qualifies for NYS Grown & Certified certification. In addition to fruit, vegetable, dairy farms and processors, the program encompasses 20 agricultural commodities: Beef, Beer, Christmas Trees, Cider, Craft Beverage Ingredients, Cut Flowers, Dairy, Eggs, Firewood, Honey, Maple, Nursery & Greenhouse, Pork, Poultry, Processed Products, Produce, Seafood, Sheep & Goat, Spirits and Wine. Wholesalers and retailers can also participate. PSD: How can readers get involved? RB: As long as you grow or produce any of the products outlined above in New paper business cards by 2024. • Achieved a 30% reduction in paper consumption in the warehouse since 2022 due to workflow digitization. Future Sustainability Plans – Able Freight remains committed to giving back to the environment and has outlined several plans to further its environmental stewardship and social responsibility. To this effect, Able Freight will be: • Transitioning to automatic lighting in all Able offices by 2024 to reduce energy consumption. • Eliminating the use of single-use plastics in offices by 2025. • Participating in offset programs with partner airlines and charities to mitigate carbon emissions. • Continuing to explore opportunities to expand its use of sustainable aviation fuel (SAF) with different airlines. and agility to implement the most effective and efficient solution to optimize the total cost of your supply chain. In addition, WestRock can oversee packaging from conception to completion to ensure your brand integrity through various packaging materials and printing technologies. Partner With the Experts Strategically located in high-yield growing zones, WestRock’s infrastructure, products and manufacturing capabilities are aligned to support the unique needs within the produce and floral industries. With an extensive portfolio of paperbased packaging solutions, robust printing technologies, integrated automation and fleet program services, WestRock is an end-to-end supplier that can help you develop and imple-

45

York State, you are eligible to participate. The next step for farms is to participate in a third-party food safety verification program, if applicable. Producers must also have an environmental management plan on their farm and can do so by contacting their County Soil and Water Conservation District to schedule a free, confidential risk assessment. If you have questions, please reach out to our team by emailing NYSGrownandCertified@agriculture.ny.gov. Visit certified.ny.gov and engage with us on Facebook, X and Instagram. PSD: How many participants are there? RB: Right now, there are more than 3,000 producers participating in New York State Grown & Certified, spanning more than 750,000 acres of farmland. For more information, go to www .agriculture.ny.gov, call 518.457.0752, email pressoffice@agriculture.ny.gov or stop by booth #2361. • Continually investigating the implementation of biodegradable plastic packaging materials in warehouses to reduce environmental impact. • Aligning with industry developments that allows Able to use improved packaging material which continues to reduce waste and minimizes the impact on the environment. These efforts remain part of a journey that highlights Able Freight’s commitment to corporate social responsibility, energy efficiency, paper reduction and future sustainability plans. This underscores Able Freight’s dedication to making a positive impact on the environment and society while providing best-in-class logistics services. For more information, go to www .ablefreight.com, call 310.568.8883 or stop by booth #1263. ment the right solution to manage the complexity in your supply chain, meet growing demand for sustainable packaging, improve operating efficiency and differentiate your products. For more information, go to www .westrock.com or stop by booth #2705. Driscoll’s (Cont’d. from p. 1)

Notable highlights include: • More volume per purchase. • Perfect solution for heavy berry buyers. • Elevate your merchandising with eye catching, differentiated packaging. • Eliminate plastic packaging to meet consumer’s sustainability desires. For more information, go to www .driscolls.com or stop by booth #2260.







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