Grocers Believe Digital Shopping Makes Shoppers Less Loyal, Incisiv Study Shows

Seventy-four percent of grocers surveyed by Incisiv believe that digital shopping has made shoppers less loyal, 88 percent believe that a poor third-party experience negatively impacts shopper loyalty and 76 percent of grocers believe that a poor web and mobile experience reduces shopper loyalty

Recent research by Incisiv, conducted in collaboration with The Food Industry Association and in partnership with Loyal Guru, shows that maintaining shopper loyalty in the digital grocer y industr y is a growing challenge

The report, “Shopper Loyalty in the Digital Age,” highlights the importance of offering a seamless omnichannel experience for shop- pers to foster loyalty, including providing a well-designed digital platform, integrating with digital channels and offering personalized experiences that meet the needs and expectations of individual shoppers

Despite these challenges, the report indicates that improving shopper loyalty has become a critical aspect for grocery retailers According to the report, 71 percent of grocers say that improving shopper loyalty is a C-level priority in 2023 With the rise of digital grocery sales, it is more important than ever for grocers to prioritize technology and infrastructure investments to stay ahead of the competition and meet the evolving needs of their shoppers

“Digital transformation has revolutionized the convenience of grocery shoppers, but it also poses a challenge to traditional loyalty,” said Gaurav Pant, chief insights officer of Incisiv and Grocery Doppio “Grocers must recognize that poor digital experiences can lead to lost loyalty, and thus prioritize building a digital-focused loyalty program that enhances the omnichannel shopper journey ”

“In order to maintain digital shoppers and foster loyalty, seamless and personalized omnichannel experiences are necessar y to succeed in today’s highly competitive landscape,” said Doug Baker, vice president of industry relations at FMI

“These insights offer practical investment considerations for business leaders ”

“As interest rates and inflation continue to rise in 2023, it’s clear shoppers are making more mindful decisions around their spending habits,” said Borja San Feliu, CEO, Loyal Guru “As a result, grocers are reporting more engagement with loyalty programs that offer exclusive deals and discounts, private label growth and a need to explore new monetization opportunities

“In this regard, the hottest topics right now revolve around next-gen loyalty solutions, retail media and building stronger customer relationships via technology,” Feliu said GN

USDA-ARS Joins WCR Global Coffee Breeding Network to Create Climate-Resistant Beans

The U S Department of Agriculture’s Agricultural Research Ser vice has joined Innovea Global Coffee Breeding Network coordinated by World Coffee Research, which will offer the agency broader opportunities to develop more climate resilient coffee varieties with resistance to pests and diseases

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