CHAIN DRUGSTORE Daily
Transform Patient Engagement through Conversational AI
Imagine if your pharmacy had a team of virtual pharmacy technicians ready to assist every patient at any time, day or night Synerio Engage™ makes this a reality, answering calls and texts just like a real pharmacy technician would with a two-way conversation, in 50-plus languages. Patients can refill prescriptions, c h e c k o
answers to common questions –all without waiting or disrupting the pharmacy workflow
Rapidly Growing Generic Product Portfolio
In 2025 Camber Pharmaceuticals has ambitious plans, aiming to launch 55 new generic medications, submit 60 new Abbreviated New Drug Applications (ANDAs) a n d s e c u
ANDAs. By the year’s end, Camber’s diverse portfolio is
Sally Hansen Relaunches Press-On Nail Collection
the artificial nails category, leading nail care brand
Sally Hanson releases new
Effects® Perfect Press-On, with nourishing Vitamin E and B5 infused adhesive a
shapes and designs.
Now featuring its first caring nail glue and adhesive tabs made with skincare-inspired ingredients
Continued on Page 42
Bausch + Lomb Launches Dual Campaigns
BUNGALOW #12
Dry eye symptoms now impact approximately 150 million adults in the United States, driven by modern lifestyle factors such as increased screen time and environmental stressors Although there is no cure for dry eyes, there are various options that can help people find r e l i e f ( T h e 2 0 2 2
Sponsor Survey Inc )
Bausch + Lomb has doubled down
Continued on Page 41
Looking Forward, Together
SC Johnson Lifestyle Brands has spent over 40 years building future-forward brands with purpose, focused on delivering products t h a t h a v e a p o s i t i v e impact for people and planet alike. Its portfolio of brands, including method, Mrs Meyer’s Clean Day, Ecover and Babyganics, are driven to make a difference and do good as fearless trailblazers in the
Continued on Page 32
embecta: New Packaging, Same Products You Know and Trust
An interview with Ginny
Blocki, Senior Vice President, Product Management & Global Marketing, embecta
CDD: Who is embecta?
GB: embecta is a global company that develops and provides solutions that make life better for people living with diabetes We spun off from Becton,
insulin delivery that extends back to 1924, when we introduced the world’s first specialized insulin syringe
Today, we are the leading producer of insulin injection devices in the world, making about eight billion injection devices a year, which are used by about 30 million people in more than 100 countries Our broad portfolio of products – complemented by education, training and support resources –
their insulin correctly
insulin syringes, and we are now in the process of refreshing and updating our packaging to complete the transition to the embecta brand
changes to the product inside
CDD: What will be different about the packaging?
GB: This is the same p
and people with dia-
updated, refreshed look and feel that represents embecta
Importantly, for the pen needles, the color of the box will remain the s
;
o
i n
s y r i n g e s , y o u w i l l notice a change to the color of the box The change of color for insulin syringes was done in an effort to align the color of the syringe boxes to the needle length, similar to the pen needle colors t h a t a r e a s s o c i a t e d w i t h c e r t a i n lengths As mentioned, you will notice that for both pen needles and insulin syringes, the product name no longer includes the BD logo, so look for “Nano 2nd Gen” or “Ultra-Fine.”
One other important update as requested by customers is that there will be a product image on the package, so you always know what you are dispensing And for a period of time, customers will be reassured by a “new look, same product” stamp on select packaging.
CDD: Will patients need a new prescription or see a change to insurance coverage?
GB: Our objective is to make this a seamless transition for patients, healthc a r e p r
these are the same products, patients
Continued on Page 42
Water Is Basic
Liquid I V ® believes that water is basic –a basic human right One in 3 people around the world lack access to safe, clean water, including over two million people here in the United States
Water security is at the center of who Liquid I V is and what it does Liquid I V contributes over 1% of its
with leading water
clean water access
To date, Liquid I.V. has distributed over $6 million in
MAP International, S
People These grants support community-led solutions like piped water conn e c t i o n s , d e s a l
n a t i o n s y s t e m s a n d water pumps in the United States and a b r o a d T h r o u
Liquid I V aims to expand clean water access for two million people by 2026
Liquid I V has donated over 62 m i l l i o n s e r v i n g s o f L i q u i d I V
Hydration Multiplier®, which acts as an Oral Rehydration Solution, or ORS. An ORS is a globally recognized rehydration mix of glucose and electrolytes in water When disaster strikes, dehydrat
impacted communities, making ORS a t o p
relief.
Liquid I V ’s commitment to a better planet extends to its own business processes and practices Liquid I V is continuously looking into ways to cut back
on waste and operate more sustainably Liquid I V ’s flexible pouches are made of 100% in-store recyclable packaging. Liquid I.V. uses Forest Stewardship Council (FSC) Certified Materials for its cartons and aims to advance into circular and upcycled solutions
Liquid I V began with the goal of elevating the vitality of people and the planet Today, it has continued to break the mold, carving a path to help expand clean water access for people everywhere.
liquid-iv com
Nexus Pharmaceuticals Launches New Fluorescein Dosage
Camber Pharmaceutical’s parent company, Hetero, recently marked three decades of success in the pharmaceutical industry Throughout this period, Hetero has consistently reinvested in research and development programs, expanded its portfolio and enhanced production capacity, positioning itself as a global leader in both branded and non-branded generic drugs
As a preeminent supplier of active pharmaceutical ingredients (API) and finished dosage forms (FDFs) worldwide, Hetero boasts 45 cutting-edge production facilities, API plants and r e s e a r c h a n d d e v e l o p m e n t c e n t e r s around the world Eight of these facilities are exclusively dedicated to the U S market, making up a total manuf a c t u r i n g a n d p r o d u c t i o n s p a c e exceeding three million square feet
With 32,000 associates worldwide and a presence in more than 140 count r i e s , H e t e r o s t a n d s a s o n e o f t h e l a r g e s t
y focus areas encompass API and key start material manufacturing, generics FDF production, biosimilars and oncology product research, custom pharmaceutical services and contract development and manufacturing.
Hetero currently supplies around 40% of the global demand for antir e t r o v i r a l A
HIV/AIDS treatment Pioneering afford-
Hetero was among the first Indian companies to provide cost-effective drugs for conditions such as HIV/AIDS, hepatitis C, bird flu, swine flu and, more recently, the coronavirus B o a
products and operating three special-
drugs, Hetero significantly contributes to affordable and high-quality cancer care The company actively drives positive change by incorporating innovation, continuous improvement, knowledge and best practices
Through Hetero’s support, Camber Pharmaceuticals has gained industrywide recognition for its robust supply chain, exceptional customer service and dedicated team of experienced sales professionals in the generics industry Together, they aim to make a meaningful contribution to enhancing global access to quality and affordable healthcare
.camberpharma.com.
Suave Launches New Men’s Grooming and Deodorant Collections
Suave is expanding its men’s care lineup with three exciting launches: Men’s
Collection and a new Stress Relief line
These new products are built to keep up with men’s active lives – delivering style, functionality and affordability.
Relax, Refresh and Recharge with Suave Stress Relief
Designed to help men unwind while staying fresh, the Suave Stress Relief Body Wash & Face Wash and Stress Relief 3-in-1 bring a moment of calm to d a i l y g r o o m i n g . I n f u s e d w i t h t h e soothing scents of lavender and cedarwood, these products cleanse, hydrate and refresh in one easy step – perfect for refreshing and resetting while keeping skin and hair feeling healthy The 3in-1 formula works as a shampoo, conditioner and body wash, making it a convenient all-in-one solution for men who want a no-fuss routine without sacrificing quality
Men’s Antiperspirant Deodorants
The new Suave Men’s Antiperspirant
scribers to receive actionable medicat
Deodorants provide 48-hour odor and wetness protection to keep sweat in c h e c k A v a i l a b l e
n t h r e e s c e n
–Ocean Charge, Active Sport and Stress Protect – these formulas are free of talc, phthalates and parabens, offering a dependable solution for men on the go.
Barber Essentials Styling & Grooming Collection
S
features easy-to-use styling products tailored to different hair types and preferences.
· Defining Cream: for medium hold and low shine Great for defining hair shape and adding texture
· Matte Pomade: for light, flexible h
enhancing hair shape and reducing frizz for a casual, no shine look
· Styling Gel: for strong hold and low shine. Great for giving the hair a
flakes
www suave com
RazorMetrics, a leading innovator in pharmacy cost containment solutions, recently achieved Surescripts® Clinical Direct Messaging certification for its medication change orders This certification enhances RazorMetrics’ ability to deliver cost-saving medication recommendations directly to prescribers’
ensuring timely and secure communication
S
Messaging provides a secure, streamlined method for transmitting medica-
rupting their workflow RazorMetrics’ certification ensures compliance with Surescripts’ security protocols to ensure a seamless exchange of protected health information.
About RazorMetrics R
pharmacy cost containment solutions to quickly and easily reduce drug costs Its proprietary technology automatical-
ly initiates cost-saving opportunities through medication switching, deprescription, deduplication and more – all while adapting to fit client’s plan, preferences and formulary RazorMetrics c
existing workflow, improving healthcare decisions while seamlessly reducing medication costs for members and plan sponsors F
razormetrics com
Embracing Stretched Seasons: The New Way Consumers Celebrate
Seasons come and go, but from the soft pastels of Easter to the eerie thrills of Halloween, one thing remains constant: treating
Consumers are increasingly seeking ways to maximize the joy and comfort that they experience around sea-
m
tions stretching beyond their tradition-
m a n y , s n a c
n g plays a key role in the festivities, from self-treating to hosting and honoring traditions
Seasonal moments are essential to Mars and its iconic brands that help deliver moments of happiness to consumers at times that are special and
deeper emotional connection to the seasons
Seasonal colors, flavors and shapes h
example, with spring in the air, SNICKERS® Eggs helped consumers celebrate the season with some of the most reco
chance to get into the fall spirit leading into Halloween
LucyRx
Beyond searching for treats that align with the seasons, as the excitement builds for seasons consumers are
advance Last year, Mars celebrated
starting with Halfway to Halloween –and consumers were joining in on the fun. For instance, consumers began
advance The inaugural “Mars Tricks, Treats and Trends” report found that on average, Gen Z and Millennials plan for Halloween 6 8 weeks in advance, w i t h s o m e e v e n p l a n n i n g f o r Halloween in the spring. Whether it’s the release of new flavor innovations, seasonal shapes or the re-introduction of blockbuster products that fans are eagerly waiting for each season, Mars is constantly evolvi n g i t s s e a s o n a l p o r t f o l i o t o e n s u r e each celebration is special.
F o r m o r e i n f o r m a t i o n , g o t o www mars com or stop by booth #21
Introduces the Sustaining
Pharmacy Access & Rural Care (SPARC) Program to Support Independent Pharmacies in Underserved Areas
LucyRx, a next-generation pharmacy
b e n e f i t m a n a g e m e n t c o m p a n y , h a s l a u n c h e d t h e S u s t a i n i n g P h a r m a c y Access & Rural Care (SPARC) Program to help ensure independent pharmac i e s i n u n d e r s e r v e d c o m m u n i t i e s remain viable By increasing per-prescription reimbursements, promoting c o m m u n i t y - b a s
t i v e s a n d a d v o c a t i n g f o r l e g i s l a t i v e reforms, SPARC provides much-needed support to pharmacies operating in “pharmacy deserts,” which are areas with limited access to essential pharmacy services
“ P h a r m a c i s t s p l a y a c r i t i c a l r o l e i n h e a l t h c a r e , h e l p i n g p a t i e n t s u n d e rs t a n d t h e i r m e d i c a t i o n s a n d t h e i m p o r t a n c e o f f o l l o w i n g t h e c a r e p r e -
s c r i b e d b y t h e i r d o c t o r s , ” s a i d D a v i d
B l a i r , C h i e f E x e c u t i v e O f f i c e r o f
L u c y R x . “ P h a r m a c i e s a r e m o r e t h a n j u s t p l a c e s t o f i l l p r e s c r i p t i o n s – t h e y
a r e p r i m a r y c a r e l i f e l i n e s f o r t h e i r
c o m m u n i t i e s ” P h a r m a c y d e s e r t s a r e f o u n d i n
b o t h r u r a l a n d u r b a n r e g i o n s a n d
n e g a t i v e l y i m p a c t p u b l i c h e a l t h , p a r -
t i c u l a r l y a m o n g v u l n e r a b l e p o p u l a -
t i o n s s u c h a s s e n i o r s , i n d i v i d u a l s w i t h
c h r o n i c c o n d i t i o n s , a n d l o w - i n c o m e
c o m m u n i t i e s . A c c o r d i n g t o a r e c e n t
s t u d y t h e N a t i o n a l C o m m u n i t y
P h a r m a c i s t s A s s o c i a t i o n r e p o r t e d
t h a t a p p r o x i m a t e l y 1 5 8 m i l l i o n p e o -
p l e i n t h e U n i t e d S t a t e s l i v e i n p h a r -
m a c y d e s e r t s
“With the launch of our SPARC
P r o g r a m , w e a r e t a k i n g m e a n i n g f u l action to ensure these essential phar-
m a c i e s r e m a i n v i a b l e a n d c o n t i n u e serving the patients who depend on them every day,” added Blair
B y i n v e s t i n g i n h i g h e r r e i m b u r s em e n t s f o r t h e s e p h a r m a c i e s , L u c y R x ’ s S P A R C P r o g r a m p r e s e r v e s a n d
s t r e n g t h e n s t h e h e a l t h c a r e i n f r a s t r u
t i o n s , m a n a g e c h r o n i c c o n d i t
p r o v i d e p r e v e n t a t i v e c a r e . T h e S P A R C
P r o g r a m i s c o n s i s t e n t w i t h L u c y R x ’ s
c o m m i t m e n t t o i m p r o v e h e a l t h c a r e
a c c e s s f o r p a t i e n t s i n u n d e r s e r v e d
c o m m u n i t i e s a n d s a f e g u a r d t h e
f u t u r e o f i n d e p e n d e n t p h a r m a c i e s
About LucyRx
LucyRx is pioneering a new era of pres c r i p t i o n c a r e – o n e w h e r e c l a r i t y replaces complexity, and plan sponsors regain control over their pharmacy benefits As an independent pharmacy benefits manager, LucyRx elimin a t e s h i d d e n i n c e n t i v e s , o p t i m i z e s
f o r m u l a r i e s w i t h r e a l - t i m e i n s i g h t s a n d d e l i v e r s c o s t s a v i n g s w i t h o u t compromising care.
Powered by LucyIQ™, its proprietary AI-driven platform, LucyRx provides actionable data to simplify plan design, reduce costs and improve outcomes for employers, health plans and members With a focus on transparenc y , f l e x i b i l i t y a n d p a t i e
benefits work as originally intended T h i s i s p r e s c r i p t i o n c a r e , b r i l l i a n t l y reimagined
LucyRx partners with 60,000 pharmacies and serves over 1,200 clients nationwide, delivering a smarter way forward for prescription benefits.
F o r m o r e
Sally Hansen’s New Miracle Gel Collection Embodies Adventure and Glamour in a Bottle
Inspired by the beauty of the desert, S a l l y H a n s e n i n t r o d u c e s t h e n e w Miracle Gel™ Wild At Heart collection. Featuring eight shades of the No. 1 Gel Hybrid polish in the United States, get ready to ride the wind with your new manicure These neutral
s h a d e s h a v e a p o p o f color that symbolizes the feeling of being wild and free in the desert, while k e e p i n g y o u r g l a m i n check
E m b r a c e o u t d o o r
a d v e n t u r e s w i t h t h i s long-wearing Miracle Gel mani that delivers up to 10 days of color and shine (when used with Miracle Gel Color Grip Primer and T o p C o a t ) , w i t h o u t t h e use of a UV lamp Offering chip-resistant and salon quality results, these polishes bring style to the outdoors with a variety of neutral crème and shimmer tones. Enjoy the sunset with the warm orange On The Horizon, get your c o w g i r l o n w i t h
l
The Sally Hansen Miracle Gel Wild At Heart collection features a range of
D i s t r e s s e d D e n i m a n d e m b r a c e t h e wild with Saddle Up
“ L e t t i n g l o o s e a n d f e e l i n g f r e e i s w h a t b e a u t y i s a l l a b o u
h u e s b r i n g p o p s o f c o l o r t o y o u r t r a -
d i t i o n a l n e u t r a l s , d r a w i n g i n s p i r a t i o n
f r o m t h e v a s t b e a u t y o f t h e d e s e r t
PANTHERx Rare Selected by Soleno Therapeutics for the Distribution of VYKAT XR
PANTHERx® Rare, a leader in rare disease product patient access and supp o r t s e r v i c e s i n t h e U n i t e d S t
y
Soleno Therapeutics as the specialty p h a r m a c y f o r t h e d i s t r i b u t i o n o f
VYKAT™ XR (diazoxide choline extended-release tablets), a once daily oral tablet indicated for the treatment of hyperphagia in individuals four years of age and older with Prader-Willi syndrome (PWS) VYKAT XR is the first and o n l y F D
e n t
hyperphagia in individuals with PWS PWS is a genetic disorder estimated to occur in approximately one in e v e r y 1 5 , 0 0 0 l i v e births. This rare synd r o m e i s c h a r a c t e rized by hyperphagia, w h i c h i s a c h r o n i c a n d l i f e - t h r e
lives of the individuals suffering from this rare disease and we look forward to supporting individuals living with PWS and their families in accessing this important therapy,” said Bansi Nagji, Chief Executive Officer, PANTHERx Rare Pharmacy
About PANTHERx Rare
PANTHERx Rare is a specialty pharmacy exclusively focused on rare and orphan diseases, distributing several orphan p
eight earthy Miracle Gel shades
The Sally Hansen Miracle Gel Wild At Heart collection launched on Jan 1, 2 0 2 5 ,
Hansen products, in mass merchandise r s , f o o d
nationwide
sallyhansen com or www coty com
ized by feelings of intense, persistent hunger, food pre-occupation and an extreme drive to seek and consume food and non-food items, which can severely diminish the quality of life for individuals with PWS and their families Hyperphagia can lead to significant mortality (e g , stomach rupture, choking, accidental death due to food seeking behavior) and longer-term sequelae.
“We are pleased to be selected by Soleno Therapeutics for the distribution of VYKAT XR, the first and only F D A - a p p r o v e d t r e a t m e n t f o r h y p
phagia in individuals with PWS We believe this medicine has the potential to make a meaningful difference in the
them most Known as The Rare Disease Pharmacy®, PANTHERx transforms lives by delivering medicine breakthroughs, clinical excellence, and access solutions to people living with rare and devastating conditions PANTHERx is a dual-accredited specialty pharmacy, holding distinctions in rare disease including the Accreditation Commission for Health Care (ACHC) Distinction in Orphan Drugs and Utilization Review Accreditation Commission (URAC) Rare Disease Center of Excellence As a pharmacy focused on patient satisfaction, PANTHERx is the seven-time winner of the prestigious MMIT Patient Choice Award, including the 2024 honor. PANTHERx is headquartered in Pittsburgh, Pennsylvania and is licensed in all 50 states and U S territories
pantherxrare com
Haleon: Driving Health Innovation Through Deep Consumer Understanding
Haleon, a leader in health and wellness, continues to redefine the consumer health landscape with its unwavering commitment to innovation By combining cutting edge science with deep human understanding, Haleon is lead-
build stronger enamel for the future
combine pain relief with sleep support With a formulation that helps users get f
example, we know that oral health is about more than just a clean mouth. That’s why products like Sensodyne P r
C l i n i c a l S t r e n g t h a r e designed to strengthen and protect e n a m e l t h r o u g h advanced science and years of research into how enamel is affected by everyday life,” says J o e S t a - R o m a n a , t h e C h i e f C o m m e r c i a l Officer at Haleon US H a l e o n ’ s 2 0 2 5 product lineup reflects the company’s commitm e n t t o d e l i v e r i n g carefully designed solut i o n s f o r e v e r y d a y health challenges and include:
ing the way in developing innovative p
needs
“In a rapidly evolving health and wellness market, consumer expectations are higher than ever At Haleon, our innovation process is grounded in the principle that true breakthroughs come from a combination of trusted science and human insights We work tirelessly to ensure that every product we launch provides consumers with meaningful, science-backed solutions t
home cleaning and personal care categories
method Makes Waves with Hair Care Portfolio for All Hair Types
Last year, method expanded its personal care offerings by entering the hair space for the first time, with a mission to give consumers hair-yay feelings every day Following three award wins – from SELF, Glamour and Marie Claire – a n d h i g h c o n s u m e r d e m a n d , t h e home and personal care brand is introducing a broader range of products for curly, frizzy, colored and damaged hair
method Returns to Coachella with a Transformative Experience in the Desert method is celebrating year two of its t h r e e - y e a r s p o n s o r s h i p o f C o a c h e l l a Valley Music and Arts Festival as the festival’s official hand, body and hair care sponsor It will be unveiling dream in the desert – an immersive, multi-sensory activation inspired by the transfor-
through the whole night and feel rested the next morning, Advil PM is a testament to Haleon’s understanding of consumer pain points, particularly the need for restful, uninterrupted sleep
+ Supergreens and Benefiber Prebiotic Fiber + Superfruits: Not only does it support digestive health, but it offers additional benefits such as enhancing metabolism, energy and skin hydration, elasticity and collagen produc-
demand for holistic wellness
· Centrum Superblends High Potency Multivitamin: Crafted with a unique superblend of 25 vitamins and minerals, plus a powder blend of 12 organic
Sensodyne Pronamel C l i n i c a l E n a m e l S t r e n g t h D e e p C l e a n : T h i s p r o d u c t i s
d e s i g n e d t o p r o v i d e t h r e e t i m e s s t r o n g e r e n a m
your mouth’s natural defenses) and repair 66% of acid-weakened enamel micro-damage (on average as shown in a seven-day lab test)
· Sensodyne Pronamel for Kids: For children’s oral care, Haleon has introduced Pronamel for Kids. With two times stronger enamel defense (protection from sugar acids versus your mouth's natural defenses), this toothpaste is designed with dentists to help re-harden children’s teeth and help
mational power of the shower and its new Dream Foam foaming body wash
L o c a t e d o n C o a c h e l l a ’ s m a i n grounds, dream in the desert reflects the festival’s spirit of creativity, selfexpression and discovery. The activation transports guests through four s u r r e a l d r e a m w o r l d s i n s p i r e d b y Dream Foam fragrances – jasmine + sandalwood, vetiver + amber, sea spray + salt air, and white flower + tuberose Designed as an immersive portal from the everyday into the extraordinary, the experience brings these fragrances to life through visionary design, hidden s u r p r i s e s a n d i r r e s i s t i b l e p h o t o moments
Additionally, festival goers can find method hand soap in restrooms and body wash, shampoo and conditioner samples on the campgrounds for fresh vibes throughout the weekend.
Mrs. Meyer’s for Pets: Hardworking Pet Keeping
Mrs Meyer’s Clean Day has launched a new pet care line that is paws-itively f
Superblends is a daily high potency multivitamin that works naturally with your body to support 14 benefits for whole body health, including energy,
beyond.
Haleon’s focus on deep human understanding and scientific innovation is helping to shape the future of wellness By staying closely connected to the evolving needs of consumers, Haleon continues to develop products that meet consumer needs and create lasting consumer trust from advanced oral care to pain management, digestive health and wellness F
haleon com
products for cleaning and grooming n
delightful scents made with people and pets in mind – Coconut Leaf and Orange Blossom for cleaning products,
Crafted without harsh chemicals like bleach, parabens, phthalates and sulfates, these USDA biobased formulas a
Leaping Bunny and packaged in recycled bottles.
Shoppers can find the complete cleaning lineup – Pet Multi-Surface Cleaner, Pet Stain & Odor Fighter, Pet Odor Neutralizer – and grooming products –3-in-1 Dog Shampoo, Dog Deodorizing
S
C
MrsMeyers.com and national retailers including PetSmart, Amazon.com and Chewy
table #608
SC Johnson (Cont’d from p 1)
Optum Rx to Modernize Pharmacy Payment Models
c
s across the United States to pay more for many drugs, impacting their ability t o m
patients
Effective immediately and with full i m p l e m e n t a t i o n b y J a n u a r y 2 0 2 8 , Optum Rx will align payment models more closely to the costs pharmacies may face due to manufacturer pricing a c t i o n s T h i s c h a n g e w i l l p o s i t i v e l y impact Optum Rx non-affiliated network pharmacies, including the more than 24,000 independent, community pharmacies it serves These cost-based payment models will also provide more consistently affordable experiences for consumers.
W i t h t h i s c h a n g e , O p t u m R x i s a d d r e s s i n g a l e g a c y , i n d u s t r y - w i d e model that was originally designed to help promote the use of affordable generics Effective generic adoption is n o w q u i t e s t r o n g , a n d i n c r e a s i n g l y , m o r e h i g h - c o s t b r a n d e d d r u g s a r e entering the market, raising costs for pharmacies. Addressing this imbalance will provide pharmacies with better financial means to stock more medicines, which will alleviate drug shortages, improve access to medications and deliver a better experience for consumers
“ P h a r m a c i e s a n d p h a r m a c i s t s p r o v i d e i m p o r t a n t c a r e t o p a t i e n t s ,
a n d w e r e c o g n i z e t h a t i n c r e a s i n g
d r u g p r i c e s m a k e i t h a r d f o r t h e m t o
a f f o r d n e e d e d m e d i c i n e s , e s p e c i a l l y
i n d e p e n d e n t a n d c o m m u n i t y p h a r -
m a c i e s , ” s a i d P a t r i c k C o n w a y , M D ,
C h i e f E x e c u t i v e O f f i c e r o f O p t u m R x
“ T h i s m o v e w i l l h e l p c o r r e c t i m b a l -
a n c e s i n h o w p h a r m a c i e s a r e p a i d f o r
b r a n d a n d g e n e r i c d r u g s a n d w i l l e n s u r e g r e a t e r a c c e s s t o m e d i c i n e s
f o r p a t i e n t s a c r o s s t h e c o u n t r y ” Epic Pharmacy Network, Inc (EPN), a P h a r m a c y S e r v i c e s A d m i n i s t r a t i v e Organization representing over 1,000
i n d e p e n d e n t p h a r m a c i e s a c r o s s t h e
U n i t e d S t a t e s , h a s p a r t n e r e d w i t h
Optum Rx to pursue a cost-based reimbursement model
“Our pharmacists are critical partners in care and often the most consist e n t h e a l t h c a r e p r o v i d e r f o r t h e patients and communities they serve,” s a i d B r e t t a G r i n s t e i n n e r , E P N . “ T h i s move by Optum Rx is a significant step forward in changing the reimbursement model for our pharmacies, who continue to struggle with the rising costs of medications EPN is committed to working alongside Optum Rx in their e f f o r t s t o a d d r e s s r e i m b u r s e m e n t issues that plague pharmacies nationwide.”
I n p a r a l l e l , O p t u m R x w i l l s i m i l a r -
Supporting Pharmacies
Across the United States
Optum Rx has been working to ensure pharmacies are paid fairly and offering solutions to improve operational efficiency and reduce administrative burden so they can spend more time caring for patients. Some of these efforts include:
cists by paying them for services such as counseling and medication management aimed at improving patient outcomes.
• Enhancing pharmacy digital capabilities to easily access claims and payment data, ease administrative burdens and manage revenue
• R e m o v i n g r e t r o a c t i v e r e c o u p m e n t (“clawbacks”) for pharmacies
•
d other tools to further reduce administrative burden and allow more time to focus on patient care
About Optum
F
www.optum.com.
Science Exchange Acquires HappiLabs to Expand Scientific Procurement Capabilities
Science Exchange, a leading provider of life sciences procurement and sup-
on its commitment to helping consumers do just that with its launch of two consumer campaigns for Blink™
E y e D r o p s a n d B l i n k N u t r i T e a r s ®
T o g e t h e r , t h e s e c o m p l e m e n t a r y brands offer sufferers of dry eyes both immediate relief and long-term support
“Dry eyes are becoming more and m o r e c o m m o n , a n d c o n s u m e r s a r e looking for products that meet their s p e c i f i c n e e d s , ” s a i d J o h n F e r r i s , Executive Vice President, Consumer, Bausch + Lomb. “With Blink eye drops a n d B l i n k N u t r i T e a r s s u p p l e m e n t s , we’re providing two distinct yet comp l e m e n t a r y o p t i o n s W h e t h e r c o ns u m e r s n e e d q u i c k h y d r a t i o n f r o m drops or need more support from a n u t r i t i o n a l s u p p l e m e n t t h a t w o r k s f r o m w i t h i n , t h e s e c a m p a i g n s a r e designed to raise awareness and help more sufferers of dry eyes find the relief they need ”
Blink is a trusted, doctor-recommended brand, which includes Blink Triple Care, clinically proven to provide on-the-spot, long-lasting hydration and comfort in a convenient drop form Blink NutriTears, which launched in 2024, is a first-of-its-kind nutritional supplement clinically proven to target the key root causes of dry eyes from within (Gioia, et al A Novel MultiIngredient Supplement Significantly Improves Ocular Symptoms Severity and Tear Production in Patients with Dry Eye Disease: Results from a Randomized, Placebo-Controlled Clinical Trial Front Ophthalmol 2024;4 doi: 10 3389/fopht 2024 1362113 These statements have not been evaluated by the Food and Drug Administration This product is not intended to diagnose, treat, cure or prevent any disease )
“ M a n y c o n s u m e r s a r e a l r e a d y using drops to manage their dry eye symptoms, but some may be looking
software and services company s
curement support This strate-
serve biotech and pharmaceuti-
expanding access to high-quality purchasing insights
Continued on Page 42
for additional support,” Ferris added “By investing in these two complementary products, we’re ensuring that cons u m e r s h
o p t i o
h e l p them address their needs, tailored to their lifestyles and preferences ”
The Blink eye drops campaign is anchored on the upbeat and engaging “ W
today’s active, always-on consumers It highlights how consumers can seamlessly balance work and play in a highly digital environment, staying productive and comfortable throughout busy days with effective, immediate hydration
T h e B l i n k N u t r i T e a r s c a m p a i g n emphasizes the product’s first-of-itskind supplement format for dry eyes and robust science Further expanding the dry eye products category, Blink NutriTears offers consumers a single daily supplement that helps eyes produce more of their own tears for lasting, continuous relief It’s specifically f o r m u l
n g more than eye drops alone
B o t h c a m p
multi-channel approach, including TV advertisements, paid social media and influencer collaborations, digital media and retail initiatives. Additionally, each campaign will target eye care professionals to emphasize the robust clinical evidence supporting the products
“ W
goal to reach more sufferers of dry eyes than ever before,” Ferris said “We’re
equipping eye care professionals with the resources they need to confidently guide patients to the products that work best for them while empowering consumers to take action in addressing their dry eye symptoms and find the relief they deserve ”
Bausch + Lomb (Cont’d from p 1)
Vitamin E & B5, this collection of salonq u a l i t y n a i l s w a s c r e a t e d w i t h a r t inspired designs Easy to use and nondamaging, each pack comes with 30
n a i l
n v a r y i n g s i z e s , l e n g t h s a n d widths to find your perfect fit.
S a l l y H a n s e n ’ s S a l o n E f f e c t s
Perfect Press-On nails feature a range o f n a i l s h a p e s l i k e c o f f i n , a l m o n d , square and squoval in a variety of 30
p r o j e c t e d t o e n c o m p a s s n e a r l y 2 5 0 product groups spanning Rx, Specialty and OTC markets
L o o k i n g b a c k a t 2 0 2 4 , C a m b e r achieved significant milestones, introducing 36 new generic drugs The regulatory affairs team obtained 53 ANDA approvals and initiated the filing of more than 35 new ANDAs.
C a m b e r P h a r m a c e u t i c a l s s t a n d s out with its vertical advantage because
Unified Patient Engagement Platform
Pharmacies are facing unprecedented operational challenges – rising patient expectations, staff shortages and an overwhelming volume of inbound calls
T h e q u e s t i o n i s n ’ t w h e t h e r p a t i e n t engagement needs to evolve, but how Enter Synerio Engage, the first AI-powered unified patient engagement platform built specifically for pharmacy.
Rather than relying on archaic IVR systems or cobbled together solutions, Synerio Engage was purpose-built as an AI-first unified solution to replace outdated communication tools Plus, the p l a t f o r m s e a m l e s s l y c o n n e c t s w i t h leading pharmacy management systems and other key pharmacy systems to enable real-time, data-driven interactions with patients The platform effi-
will not need a new prescription when getting a refill We have worked to ensure that BD and embecta products will be linked in pharmacy systems for ease of dispensing
sophisticated nail designs – to make you feel like you just stepped out of a salon, without spending the time or money From classic French tip designs exuding timeless elegance to modern interpretations of beloved favorites, or your go to “hack” for the latest trends and nail looks – Perfect Press-Ons are fit for everyday wear or any special occasion
“We updated our existing pressons with newer and better technology
a substantial portion of its generic portfolio is fully vertical, covering everything from key starting materials to a c t i v
(APIs) to finished dosage forms (FDFs) T h i s v e r t i c a
designed to minimize supply interruptions and mitigate risks for partners and distributors
Camber Specialty was established to concentrate on specialty pharmaceuticals such as injectable medications and generic oncology drugs Its portfolio
ciently handles patient conversations 24/7 across text, voice, mobile app, web and chat, in more than 50 languages.
One Platform. Every Patient. Any Channel. Today’s patients expect seamless communication, and Synerio Engage delivers Unlike fragmented solutions that r e q u i
, S y n e r i o offers a single, AI-powered platform t h a t u n i f i e s e n
c
s a l l channels Whether a patient prefers texting, calling or using an app, they receive the same high-quality experience – without the frustration of navigating clunky IVR menus or repeating information
Your Unlimited Team of Virtual Pharmacy Technicians
By offloading routine and repetitive interactions, your staff is freed up to
to give anyone who uses our nails the best possible results that truly rival a salon quality manicure While creating these nails, we knew we needed to think of the everyday consumer who c r a v e s f l a w l e s s l y m a n i c
We’re excited to see how everyone i n c o r p o r a t e s t h e s e n a
everyday lives and puts the power of the press-on to the test,” said Stefano C u r t i , C h i e f B r a n d s O f f i c e r o f C o t y Consumer Beauty
includes Daptomycin, Fosaprepitant, Lacosamide, Neostigmine Methylsulfate, Succinylcholine Chloride, Pantoprazole, Decitabine, Olanzapine, Diatrizoate Meglumine and Diatrizoate Sodium, Ketorolac and Lidocaine
Camber Consumer Care, the OTC division, increased private-label and bulk-order capacity to meet the rising demand from retailers The OTC product range emphasizes allergy, pain and gastrointestinal relief.
Camber Pharmaceuticals operates
f o c u s o n o t h e r d u t i e s T h e r e s u l t ?
Fewer interruptions, increased efficiency and a better overall experience for both patients and pharmacy teams. Synerio Engage reduces call volume and streamlines operations
The First AI-Powered Solution for Pharmacy
S y n e r i o u s e s a n i n f o r m e d A I , o p t i -
m i z e d f o r p h a r m a c y - s p e c i f i c w o r k -
f l o w s , e n s u r i n g h i g h l y p e r s o n a l i z e d ,
c o n t e x t - a w a r e p a t i e n t c o n v e r s a t i o n s
S y n e r i o g u i d e s i t s A I w i t h i n f o r m a t i o n
f r o m t r u s t e d p h a r m a c y - s p e c i f i c
s o u r c e s a n d e s t a b l i s h e s b a r r i e r s t o
b l o c k d a t a f r o m t h e r e s t o f t h e i n t e r -
n e t S y n e r i o a l s o c u s t o m i z e s i t s A I
w i t h y o u r e s s e n t i a l i n f o r m a t i o n , a s
w e l l a s s e t t i n g s t o a l i g n w i t h y o u r
b r a n d v o i c e a n d t o n e . Y o u r v i r t u a l
p h a r m a c y t e c h n i c i a n w i l l s o u n
Perfect Press-On collection features 30 SKUs with a variety of designs, finishes, shapes and lengths
For more information, go to www sally hansen com or www coty com
as a fully integrated pharmaceutical company Its parent company, Hetero, based in Hyderabad, India, is recognized as one of the world’s leading m a n u
Committed to enhancing consumers’ quality of life through cost-effective medications, Camber continues to prioritize delivering high-quality generic pharmaceuticals
camberpharma com
More Than Just Efficiency –A Better Patient Experience
Reducing call volume and streamlining workflows is just part of the equation. Synerio Engage ensures that every patient interaction is just like a personalized twoway conversation with a real person Gone are the days of limited, rigid IVR menus –patients simply ask questions and receive intelligent responses, just as if they were speaking with a live technician.
Lead the Future of Pharmacy Engagement
AI-powered patient engagement isn’t just a trend – it’s the future of pharmacy operations Leading pharmacy chains are already adopting Synerio Engage to transform the way they serve patients and streamline operations. F o
synerio com or stop by booth #326
The embecta products are covered by insurance just as the BD products were covered. While the national reimb u r s e m e n t c o d e ( N R C ) i s c h a n g i n g with the change to embecta, HCPs, pharmacists and patients can be confid e n t t h a t i
remain unaffected by this packaging change embecta (Cont’d. from p. 4)
Science Exchange (Cont’d. from p. 41)
H a p p i L a b s h a s h e l p e d l i f e s c i e n c e s organizations at all stages of development optimize lab purchasing, vendor management and the scientific supply chain Its flagship Virtual Lab Manager (VLM) offering provides hands-on supp o r t w i t h p u r c h a s i n g , b u d g e t i n g , negotiation, product research and supplier management – empowering scientists to focus on what they do best: the science
Now, as part of Science Exchange, HappiLabs’ team of PhD-trained procurement experts will gain access to b r o a d e r t e c h n o l o g y , r e s o u r c e s a n d supplier relationships – further enhancing the support available to the scient i f i c c o m m u n i t y T h e a d d i t i o n o f HappiLabs brings deep expertise in sourcing specialized lab consumables, and strengthens Science Exchange’s offering for biotech and small-to-midsized (SMB) life science companies. HappiLabs will continue operating
CDD: What’s the most important thing to know about this transition?
GB: The most important thing to know for both our customers and the people they serve is that while the packaging has a new look, the products are the same you know and trust Our manufac-
as part of Science Exchange, with its e n t i r e t e a m r e m a i n i n
tomers The team’s dedication to service excellence is reflected in their outstanding Net Promoter Score (NPS) of 93 – a testament to the trust and satisfaction of the scientists who rely on them every day Tom Ruginis, Founder and Chief
turing process and the materials used have not changed. Our products are made in the same facilities and undergo the same quality control procedures at embecta as they did under BD
www embecta com
expanding procurement solutions for biotech companies.
This acquisition is part of Science Exchange’s broader growth strategy, backed by Waud Capital Partners, to strengthen its procurement and supplier orchestration capabilities – delivering greater value to life sciences organizations through operational efficiency and cost savings
For more information, go to info.science exchange com/happilabs
Synerio (Cont’d. from p. 1)
Camber Pharmaceuticals (Cont’d. from p. 1)
Sally Hansen (Cont’d from p 1)
