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BROADCASTERS SDaily how

As newsrooms evolve, speed, adaptability and seamless workflows have become the backbone of modern journalism That’s why Octopus Newsroom and RT Software are taking newsroom graphics to the next level with a powerful new integration Swift News now fully supports Octopus 12, enabling journalists to create and manage stunning on-air graphics directly within their familiar Octopus Newsroom interface

“We’re confident that Octopus Newsroom customers will be keen to experience this latest development in our partnership. Our goal is to make the process of getting graphics on air as simple and efficient as possible and to bring significant value to newsroom operations,”

Commercial Director

RT Software is

leading provider

Channel Branding. Its products include

mented reality and virtual studios, with control interfaces for PC or browser

EditShare, the leading name in collaborative media workflows, is at this year s show with exciting new innovations that will redefine media storage, workflow efficiency and AI-driven content management

Following on from the Ultimate series well-received debut at IBC 2024, EditShare’s latest advancements will now m

g a s

, backed by powerful security features. Beyond storage, EditShare is rolling out significant upgrades to its intelligent media management tools These enhancements will streamline how media professionals h

BROADCASTERS SDaily how

Harmonic Amps Up Video Streaming Efficiency with New Origin Capabilities

Harmonic announced a breakthrough in video streaming innovation with the launch of new origin capabilities Service providers and broadcasters can tap into the new origin features through Harmonic’s VOS® family and XOS Advanced Media Processor to optimize efficiency and flexibility while driving down costs The origin advancements are being showcased in the Harmonic booth.

A Hybrid Origin Solution for Service Providers

Harmonic’s new origin capabilities combine cloud and on-premises storage by leveraging VOS360 Media SaaS and VOS Media software This hybrid approach taps into the efficiency and elasticity of the cloud for less frequently accessed content while using on-premises storage for fresh video assets. Older content, including nPVR assets, is automatically moved to cloud storage

The cloud-native solution is easy to configure, as it utilizes the same intuitive UI for all media processing capabilities Service providers can efficiently scale storage based on demand by utilizing

IOC and Comcast NBCUniversal Agree on Groundbreaking Partnership

The International Olympic Committee (IOC) and Comcast NBCUniversal have agreed on a new groundbreaking partnership for the new digital era, taking advantage of the opportunities offered by the rapidly developing media landscape and the unique expertise of the global media and technology company

The agreement i n c l u d e s n o t o n l y the media rights on all platforms in the U

s through to 2036, but also new, innovative joint strategic initiatives and projects

The partnership, which was approved by the IOC Executive Board (EB), starts in 2025 and takes the longstanding partnership between the IOC and Comcast NBCUniversal to a new level, from media rights-holder to strategic partner

The extension of the media rights for the 2033-2036 cycle, covering the Olympic Winter Games Salt Lake City-Utah 2034 and the Olympic Games 2036 (host yet to be determined), is valued at $3 billion and is a major contribution to the longterm financial stability of the entire Olympic Movement The IOC distributes 90% of the revenue it generates to support athletes and sports organizations around the world.

EditShare Unveils Next-Generation Media Solutions

at NAB 2025

Commercial Director

RT Software is a leading provider

Channel Branding. Its products include

mented reality and virtual studios, with

for

or browser

EditShare, the leading name in collaborative media workflows, is at this year’s show with exciting new innovations that will redefine media storage, workflow efficiency and AI-driven content management

Following on from the Ultimate series well-received debut at IBC 2024, EditShare’s latest advancements will now m a k e t h e i r U S p r e m i e r e i n L a s V e g a s

Attendees can expect a firsthand look at the next generation of media storage solutions, offering remarkable speed and scalability to support a variety of production environments Whether it’s boutique post-production studios or major broadcast networks, EditShare’s latest solutions are designed to empower creative teams with unparalleled p e r f o r m a n c e a n d w o r k f l o w e f f i c i e n c y , backed by powerful security features. Beyond storage, EditShare is rolling out significant upgrades to its intelligent media management tools These enhancements will streamline how media professionals h a n d l e , p r o c e s s , a n d l o c a t e t h e i r a s s e t s

Prime Focus Technologies to Showcase

CLEAR AI Agents and AI Applications

Prime Focus Technologies (PFT) is at this year’s show, where it is showcasing i t s C L E A R ® A I A g e n t s a n d A I Applications designed to deliver real results in postproduction and content supply chain workflows CLEAR AI is purpose-built for video content and is revealing how these innovations can enable visible ROI for their AI investments today

“ A I h y p e i s e v e r y w h e r e , b u t where’s the ROI in the now? At PFT, we’ve spent six years…applying it to s o l v e r e a l - w o r l d c h a l l e n g e s , ” said Ramki Sankaranarayanan, Founder and Global Chief Executive Officer at PFT “Our customers are turning their content into a revenue engine, slashing costs and unlocking over $5 million in savings on an average. This AI delivers results today – not just for content teams, but for the balance sheet And that’s exactly why CFOs are backing it ”

Search & Metadata AI Agents

S t r u g g l i n g w i t h c o n t e n t d i s c o v e r y ?

CLEAR AI’s Search & Metadata Agents go beyond keywords to empower your teams to retrieve assets for powerful story telling Its AI Agents make it easier

t h a n e v e r t o r e p u r p o s e c o n t e n t , enabling new monetization channels and driving additional revenue

Action AI Agents for Content Creation

Looking to scale content production

w h i l e k e e p i n g c o s t s u n d e r c o n t r o l ?

CLEAR AI’s Content Creation Action

From its beginnings as an off-shoot of the BBC 3D Graphics Department in 2

Iceland to New Zealand, with a cus-

h e biggest names in broadcasting: BBC, Sky News, TNT Sports, Bell Media, TRT Türkiye, SABC and many other tier 1 broadcasters

Smarter Newsrooms, Stunning Graphics

Agents automate the time-consuming tasks of snackable content creation –f

automating the editing process. This accelerates time-to-market and drives higher viewership and engagement With proven success, including a 4X YouTube viewership increase and 22X revenue growth for a major broadcast network, its AI Agents are designed to turn your content into a revenue generator.

Action AI Agents for Content Automation

Are inefficiencies in content operations

s l o w i n g y o u r g r o w t h ? C L E A R A I

Automation Agents take the heavy lifti

Experience a 25% increase in viewer retention, a 15% boost in ad revenue and a reduction in manual compliance review time by 80%

Applications designed to manage content, tasks and workflows With applications like AI-powered Collaboration for dailies and context-aware MAM, CLEAR AI applications allow your teams to do more with less, while significantly reducing operational costs.

For more information, go to www prime focustechnologies com

Gene J. Zimmerman Named SMPTE Fellow

President and Chief Executive Officer of Cobalt Digital, has been named a Fellow of the Society of Motion Picture

attaining an outstanding rank among engineers or executives in media and entertainment through their proficiency and contributions to the motion-picture, television or related industries

Zimmerman launched his career as a broadcast engineer at WICD-TV working on all aspects of technical operations while simultaneously attending the University of Illinois, earning BSEE and MSEE degrees He has been a SMPTE member since 1988 when he participated in the massive technology shift from analog to digital He went on to design broadcast products for Odetics, served as a consultant for National Teleconsultants, Fox News NYC, Fox Washington, Fox Network Los Angeles and Fox Sports 1&2, Fox Business Channel and Fox Speed Channel Other milestones include his work on the 1996, 2000 and 2002 Olympics for which he received two Emmys

I n 1 9 9 7 , Z i m m e r m a n f o u n d e d

Cobalt Digital, a designer and manufact u r e r o f s i g n a l p r o c e s s i n g products for live video production and master control

Under his guidance, Cobalt has grown into a leadership role across the industry cofounding pivotal initiatives including openGear® – the breakthrough development that allows processing cards from various manufacturers to be housed in one common frame, and the Reliable Internet S t r e a m T r a n s p o r t ( R I S T ) f o r u m , a n organization that promotes the adoption of open protocols for Internet contribution. Cobalt technology has been the recipient of 53 industry awards, and an Emmy Says Zimmerman, “Being a SMPTE

member is an invaluable experience that shaped my career and i n f l u e n c e d n o t o n l y m y vision for my own company, but also for the future of broadcast I consider SMPTE to be the most important organization in our industry because it encourages people to work together and create standards that form the foundation of the new technologies that are moving our industry forward I am deeply honored to be named a Fellow and humbled to share this distinction with the brilliant thought leaders who drive our industry to greater excellence ”

For more information, go to www.cobalt digital.com.

Key benefits of this integration include:

Previews: See how every lower-third,

going live

• Seamless User Experience: A unified interface ensures a smooth transition from the newsroom to the gallery.

Designed to evolve with newsroom demands, supporting AI-driven workflows and future innovations

“The Swift News integration is a great addition to our newsroom solutions, and RT Software continues to impress with their innovative graphics,” said Jan Polák, Head of Projects APAC at Octopus Newsroom

The Power of Collaboration at NAB 2025 A I - p

Octopus (Cont’d from p 1)

(Cont’d from p 1)

With immediate effect, the new partnership provides additional value, including:

• Building on Comcast’s expertise in technology infrastructure, connectivity and media to support the delivery of the Olympic Games;

• Support for the in-venue distribution of the live TV coverage of Olympic Broadcasting Services (OBS);

• Support to OBS in the production of the Olympic Video Player;

• Collaboration on digital advertising opportunities in the United States;

• T h e I O C b e n e f i t t i n g f r o m Comcast’s investment in relevant and innovative start-ups;

• The extension of the media rights agreement across all platforms in the United States for the Olympic Games until 2036 on NBCUniversal, including its streaming platform Peacock.

IOC President Thomas Bach said:

“ T h i s a g r e e m e n t w i t h C o m c a s t i s groundbreaking because it goes far beyond the traditional media rights a g r e e m e n t w h i c h w e h a v e h a d f o r many years with our valued partner Thanks to their innovative approach, serving on all platforms from linear to streaming and digital, we can now take our partnership to new heights for the benefit of athletes, Olympic stakeholders, organizing committees and fans The media landscape is evolving rapidly and, by partnering with one of the world’s leading media and technology

Harmonic (Cont’d. from p. 1)

o n - p r e m i s e s i n f r a s t r u c t u r e f o r f i x e d workloads and leveraging cloud scalability for large asset repositories This balanced strategy improves flexibility and reduces cloud storage costs

Streamlined Playout to Delivery for Broadcasters

Harmonic is also introducing live and time-shift origin capabilities within its XOS Advanced Media Processor By collapsing the origin functionality into the X O S M e d i a P r o c e s s o r , H a r m o n i c enables broadcasters to stream live

EditShare (Cont’d from p 1)

making workflows faster, smarter, and more intuitive

Clients will see noticeable gains in s p e e d a n d p e r f o r m a n c e a c r o s s t h e entire product line, alongside major OS upgrades that improve reliability and ease of use And with new, competitive pricing, EditShare is making high-end media solutions more accessible than ever before

One of the must-see demonstrations at the show is showcasing the direct integration of EditShare’s highperformance NVMe storage with cutt i n g - e d g e f i l m s c a n n i n g t

companies, we will ensure that fans in the United States are able to experience the Olympic Games like never before ”

d e s T h i s g r o u n d b r e a k -

i n g , n e w , l o n g - t e r m p a r t n e r s h i p

b e t w e e n C o m c a s t N B C U n i v e r s a l a n d

t h e I n t e r n a t i o n a l O l y m p i c C o m m i t t e e

n o t o n l y r e c o g n i z e s t h i s d y n a m i c b u t

a n t i c i p a t e s t h a t i t w i l l a c c e l e r a t e I t i s

o u r h o n o r t o c o n t i n u e t o b r i n g t h e f u l l

p o w e r o f o u r c o m p a n y ’ s e x p e r t i s e i n

c r e a t i n g a n d d i s t r i b u t i n g c o n t e n t t h a t

c o n n e c t s w i t h A m e r i c a n s , a s w e l l a s t o

b e g i n t o p r o v i d e e v e n m o r e i n n o v a -

t i v e t e c h n o l o g i c a l s u p p o r t a n d s o l u -

t i o n s t o t h e I O C a n d i t s s t a k e h o l d e r s i n a r e a s t h a t b e n e f i t a t h l e t e s a n d t h e

m a n y p e o p l e d e d i c a t e d t o o r g a n i z i n g

t h e O l y m p i c G a m e s a r o u n d t h e

w o r l d ” T h e P r e s i d e n t o f t h e U n i t e d

S t a t e s O l y m p i c a n d P a r a l y m p i c

C o m m i t t e e ( U S O P C ) , G e n e S y k e s , s a i d : “ A s w e r e c o m m i t t o o u r c o l l e c -

t i v e m i s s i o n , t h i s g r o u n d b r e a k i n g p a r t n e r s h i p b e t w e e n t h e I O C ,

C o m c a s t N B C U n i v e r s a l a n d t h e

U S O P C s i g n i f i e s a n e w e r a o f c o l l a b o -

r a t i o n a n d e n g a g e m e n t t h a t w i l l

e n h a n c e t h e O l y m p i c a n d P a r a l y m p i c

content directly to CDNs using a single a p p l i a n c e , m i n i m i z i n g o p e r a t i o n a l c o m p l e x i t y a n d r e d u c i n g h

costs The plug-and-play solution is ideal for live and time-shift content, p r o v i d i n g u s e r s w i t h a n e a s y - t odeploy, cost-effective option

b i n e s e v e r y t h i n g f r o m p l a y o u t t o

c o m p r e s s i o n , o r i g i n a n d d e l i v e r y , ”

s a i d G i l R u d g e , S e n i o r V i c e P r e s i d e n t ,

P r o d u c t s a n d A m e r i c a s S a l e s , V i d e o

B u s i n e s s a t H a r m o n i c “ O p t i m i z i n g

o r i g i n f u n c t i o n a l i t y a n d a s s o c i a t e d

s t o r a g e c o s t s i s a c o n s i d e r a b l e c h a l -

from Lasergraphics This live presentation highlights the system’s ability to handle high-resolution media, reinforcing EditShare’s commitment to pushing the boundaries of what’s possible

“Our goal has always been to give m

y need to create, collaborate and deliver w

advancements we’re bringing to NAB 2025 demonstrate our dedication to helping our customers stay ahead of the curve. With faster speeds, smarter w o r k f l o

e changing the game ”

Visitors to NAB 2025 are encour-

M o v e m e n t s i m m e d i a t e l y W i t h o u r

e y e s s e t o n t h e O l y m p i c W i n t e r

G a m e s M i l a n o C o r t i n a 2 0 2 6 a n d

b e y o n d , w e a r e e x c i t e d t o l e v e r a g e

i n n o v a t i v e t e c h n o l o g i e s a n d s h a r e d

r e s o u r c e s t h a t w i l l e n s u r e a n u n f o r -

g e t t a b l e e x p e r i e n c e f o r a t h l e t e s a n d

f a n s a l i k e . ”

N B C U n i v e r s a l ’ s f u l l y d i s t r i b u t e d

coverage of Paris 2024 generated consumption records and milestones wherever fans were watching The company’s coverage from Paris reached an average of 67 million total viewers per d a y a c r o s s i t s b r o a d c a s t , c a b l e a n d s t r e a m i n g p l a t f o r m s . F a n s s t r e a m e d

23 5 billion minutes of NBCUniversal’s Paris 2024 coverage, led by streaming service Peacock – 40% more than all p r i o r O l y m p i c S u m m e r a n d W i n t e r Games combined Gen Z powered a record 6 55 billion impressions across NBCUniversal’s social media platforms for Paris 2024, a 184% increase compared to Tokyo 2020.

Comcast NBCUniversal has a deep and critically acclaimed history with the Olympic Games and the Olympic M o v e m e n t B e g i n n i n g w i t h T o k y o 1964, NBCUniversal has presented 19 total Olympic Games and 13 consecutive editions, more than any other U.S. media company. This announcement means that at the conclusion of the Summer Games in 2036, NBCUniversal will have presented 25 Olympic Games and 19 consecutive editions Comcast is also a major sponsor of the Olympic a n d P a r a l y m p i c M o v e m e n

l e n g e f o r s e r v i c e p r o v i d e r s a n d

b r o a d c a s t e r s . W i t h o u r l a t e s t i n n o v a -

t i o n , w e a r e e n a b l i n g c u s t o m e r s t o d e p l o y t h e i r s t r e a m i n g s e r v i c e s e f f ic i e n t l y a n d p r o f i t a b l y – a n e s s e n t i a l a d v a n t a g e i n t o d a y ’ s c o m p e t i t i v e e n v i r o n m e n t ”

About Harmonic

Harmonic, the worldwide leader in virtualized broadband and video delivery solutions, enables media companies and service providers to deliver ultrah

broadcast services to consumers glob-

aged to stop by EditShare’s booth for live demonstrations and an exclusive look at the future of media workflows

About EditShare

EditShare is an Emmy Award-winning technology leader empowering storytellers with collaborative media workflows designed for on-premise, cloud and hybrid environments Its scalable s t o r a g e a n d c o l l a b o r a t i o n s o l u t i o n s s u p p o r t m e d i a b u s i n e s s e s a t e v e r y stage of video production, from storyboard to screen. W i t h a n

, EditShare fosters workflow collaboration, third-party integrations and con-

About the International Olympic Committee

The International Olympic Committee is a not-for-profit, civil, non-governm

made up of volunteers which is comm i t t e

through sport It redistributes more than 90% of its income to the wider sporting movement, which means that every day the equivalent of $4.7 million goes to help athletes and sports organizations at all levels around the world

About Comcast Corporation

Comcast Corporation is a global media and technology company From the connectivity and platforms it provides, to the content and experiences it creates, its businesses reach hundreds of m i l l i o

wireless and

Business and Sky; produce, distribute

including NBC, Telemundo, Universal, Peacock and Sky; and bring incredible

Experiences

comcastcorporation com

broadband networking via the industry’s first virtualized broadband solution, enabling operators to more flexibly deploy gigabit internet services to consumers’ homes and mobile devices Whether simplifying OTT video delivery via innovative cloud and software platforms, or powering the delivery of gigabit internet services, Harmonic is changing the way media companies and service providers monetize live a

screen

tent sharing across the entire production chain Its high-performance, highavailability design meets the rigorous demands of media storage, management and delivery The comprehensive s u i t e i n c l u d e s m u l t i - t i e r e d c o n t e n t storage for production and post-production, innovative asset and workflow m a n a

l s ,

s p e c i a l i z e d features for content review, secure preview of pre-release materials, and the creation of customized branded pitch reels, ensuring a seamless and secure media production process.

F o r m o r e i n f o r m a t i o n , g o t o w w w editshare com