News 10.2021

News of this issue: Salone Del Mobile, CasaCor, and Design Week.

Ornare takes part in the Salone del Mobile 2021, in Milan, with the Little Luxuries line The event, which takes place in September, is one of the biggest furniture design fairs in the world, presenting innovations in the sector.

Ornare took part in the Salone dei Mobile, dubbed Supersalone this year, and presented the Little Luxuries line. The event is one of the biggest furniture design fairs in the world and features innovations in the sector. The Italian government authorized the holding of events for this year’s second half and the special 60th anniversary edition, to be held in April 2022, has already been confirmed.

The Little Luxury line is considered an "object of desire," very attractive and versatile, and is part of the Ikigai collection, centered around themed cabinets. The Beauty version was shown at the fair, with special accessories such as dressing table and niches for makeup and jewelry. Developed by designer Ricardo Bello Dias, the line has an independence and versatility, and can be used to compose the closet or be individually assembled, totally customized. Additionally, the furniture has integrated lights into the shelves and doors to prominently display the most precious objects.

Ornare launched the Square Round collection, honoring the Brazilian market along with its 35th anniversary celebration. The collection was born from a minimalist process and featured research, development, and references that harmoniously mix geometric shapes such as squares and circles.

Click here to watch a chat with Ricardo Bello Dias about the details of the Milan Design Week

Ornare participates in CASACOR 2021 In collaboration with Érica Salguero, Architects+CO, InTown Arquitetura, and BC Arquitetos, the company honors the Brazilian exhibition CASACOR.

In collaboration with Érica Salguero, Architects+CO, InTown Arquitetura, and BC Arquitetos, Ornare honors the Brazilian exhibition CASACOR, in different areas of the event, showcasing its versatility, quality, and sophistication. The biggest and most recognized architecture, decoration, design, and landscaping exhibition in the Americas takes place from September 21 to November 15 at Parque do Mirante, an annex of Allianz Parque stadium, in São Paulo.

The 2021 edition is themed "The Original House." The inspiration for the concept was conceived before the pandemic and imposed new reflections on contemporary living.

With references to Greek mythology, Érica Salguero authors the Kairós Space. The architect was inspired by the post-pandemic routine, prioritizing moments of well-being, relaxation, and embracement, as well as bringing affective references and different textures that refer to the past. The project's master suite with bathroom has a closet authored by Ornare. Sticking to the concept proposed by Érica Salguero, the furniture is synonymous with charm and refinement. Closets are already a reference in Brazil and abroad, being a constant presence in model homes of real estate projects and in unique projects around the world.

The brand will also be part of the project developed by InTown Arquitetura. The choice was for the Round line, designed by Ornare's art director, Ricardo Bello Dias. This new feature is part of the collection launched by Ornare in 2021. The exclusive furniture expresses a perfect harmony between man and nature. Among the highlights is the opening of doors with rounded shapes, which allude to the waves of the sea and the shells of sea life.

The Architects+CO firm, owned by Caio Bandeira and Tiago Martins, opted to follow the idea of an intimate rescue with nature. Its 110 m² space is cosmopolitan and connects rusticity to a reinterpretation of the classic style, also relying on sunset tones to reflect the proposed theme. The chosen line was Wire, developed by Patricia Martinez, in collaboration with Studio Ornare. The wooden-strips kitchen brings a concept of a unique and fluid environment to the house, enabling the wrapping of walls, doors, and drawers on a single surface. Another striking feature is the versatility to compose and coat the environments, an aspect that is present in every Ornare line thanks to the many possibilities of combinations between wood finishes and paints. The project's closet and shelf, also authored by Ornare, complement the concept and add even more exclusivity to the spaces.

There is also the very special "Casa Alva" space, whose highlight is the affective memories of BC Arquitetos, a firm owned by Bruno Carvalho and Camila Avelar. With a minimalist and delicate concept, the project slowly reveals itself through its curves, cutouts, and light. Ornare is present in the minimalist kitchen furniture with Ginger painting.

Ornare has closely followed behavioral trends and changes. looking for tailored solutions for the most demanding customers. "The participation in CASACOR 2021 is the result of an intense work developed with our partners Érica Salguero, Architects+CO, InTown Arquitetura, and BC Arquitetos. We are living a unique moment of redemption and appreciation of the house, and there are multiple opportunities to be explored in the years to come. We are happy to lead this movement, bringing furniture to environments that will dictate the way we live in the near future," says Esther Schattan, founding partner of the brand.

Since 1986, CASACOR has become a national benchmark in decor and design, being responsible for revealing prominent figures of today’s industry. Ornare is part of the history of this great event and, over the years, has presented projects that left their mark on the show and are used as reference by professionals all over Brazil.

Ornare participates in DW! São Paulo Design Week Ornare is one of the highlights in the 10th DW! Design Week, from October 3 to 10. With experiences, perceptions, round tables, and talks. Ornare invites big names in the decor, architecture, design, arts, and entrepreneurial markets to lead activities and an exclusive schedule in the Alameda Gabriel Monteiro da Silva and D&D Shopping Mall showrooms.

Visitors will also have the opportunity to learn about the brand's new collection: Square Round, launched in July and presented internationally at the Super Salone del Mobile in Milan last September. Conceived by Ricardo Bello Dias, Vivian Coser, and Patricia Martinez, the collection refers to the perfect harmony between man and nature. It brings an elegant combination of rectangles, the golden section, and the logarithmic spiral found in the organic growth of plants.

During DW!, Ornare and ARCAH will host the traditional Art Exhibition - Make Up Your heart, which brings together prominent professionals from several areas, such as jewelers, filmmakers, visual artists, architects, and designers, to develop a work of art from the shape of a 60 cm wooden heart, a raw material certified by the FSC® and used in production of Ornare furniture. All the pieces will be auctioned, and all proceeds will be destined to the ARCAH Association, responsible for rescuing homeless people.

To finish the exclusive schedule, the brand also brings the Exhibition Design in Miniatures - Living in Miniature. The installation is inspired by designer furniture and plays with the relativity of dimensions, offering a preview of the new Ornare complements.

schedule of events

• 04 to 20 | 10 am to 8 pm Exhibition Make Up Your Heart and Design in Miniatures- Living in Miniatures • 04 | 5 pm to 9 pm Pre-Opening Cocktail Make Up Your Hetar • 05 | 11 am to 12:30 pm Talk: “What is good design?”

With guest appearances from Mônica Barbosa, Winnie Bastian, Ricardo Peruchi, Ricardo Gaioso and Giancarlo Latorraca.

• 06 | 6:30 pm to 8:30 pm Talk: “Women Entrepreneurs in Social Design”

With guest appearances from Fabi Saad, Alexandra Loras, Caroline Albanesi, and Maria Zanforlin.

• 07 | 11 am to 12:30 pm Talk: “Design and Art”

With guest appearances from Lucia Gurovitz, Pedro Ariel, and Tuca Reines

Al. Gabriel Monteiro da Silva, 1101 Jd. América – São Paulo www.ornare.com.br

In 2021, the festival celebrates its 10th anniversary and consolidates its reputation for bringing together experiences, perceptions, networking, and business in a week totally dedicated to the design universe. Just like in 2020, it will be held in hybrid format, with on-site and digital activities. And this year, being a commemorative edition, it will be even more amazing.

"The Design Week is already a landmark of São Paulo’s calendar. We have been honoring the event since the beginning with special and creative activities. Furthermore, we are pleased to open the showrooms ornamented with the new Square Round collection, which is already a success in Brazil and abroad,” says Esther Schattan, founding partner of the brand

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