Top Benefits of Using Animated Explainer Videos for Your Brand
Introduction
The benefits of explainer videos are more than just their visual appeal. These are strategic, engaging, and effective for any business to stand out in the race to be the best. In today’s digital landscape, no one reads, especially Gen Z. With the attention span reduced, it’s natural that they want something out of the blue to pique their interest. Now that users just scroll past most of the posts or whatnot, an explainer video, especially an animated one, can get your message across in 90 seconds. This short and compelling format of storytelling has completely revolutionized the way digital work is done. But what makes these animated videos such a brilliant idea? Good animation studios in Toronto, like us, artistically craft narratives that grab users’ attention. Origin Films strategically tailors all the videos to meet the needs of your company. We will help you understand what explainer videos are, and in this blog, we will discuss how these are so effective and what the benefits of explainer videos are.
Benefits of explainer videos: How is animation shaping Brands?
A few benefits of explainer videos are
1. Improved brand awareness
• Unlike generic marketing strategies, these can be customized to match your brand’s image. Use a unique style of animation and incorporate your logo and brand values. Ensure your visuals align with your brand.
• People remember a visual message way better than what they have read. Their brain can keep track of voiceovers and animation styles that have been used. Make sure the videography is of a compelling standard.
3. Engagement
• These animated explainer videos, if done right, can be very visually appealing to the audience. This retains their attention much longer and keeps them engaged with the content.
• Most videos have a comment section and a link-sharing option. This makes the audience directly engage with the audience. Marketing no longer remains passive consumption; the audience participates in it actively.
• Keep the video production short and concise, have it colorful, and try to use voiceovers.
4. Conversion rates
• Studies show that explainer videos can up the conversion rates up to 86%. Statistically, 75% of users learn more from videos than texts, since more of the video can be retained better due to its visual appeal.
• Animated explainer videos that are of high quality can increase the credibility of the brand. Good-quality video builds trust with the audience.
• These encourage CTA (call to action) better than textual CTA.
Your next steps
From helping with SEO enhancement to conversion rates, the benefits of explainer videos are endless. These are effective at creating brand awareness and engagement with the audience and are best compatible with the modern-day digital landscape. An animated explainer video is a smart investment.
Ready to take your content development and marketing strategies to the next level? Then get your video in production with us!
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