Why TikTok?
TikTok has over 8.5 million monthly active users in Australia.
of 18-35s in Australia are on TikTok 49%
of 18+ adults in Australia are on TikTok 95%
offers advertisers the most engaged audiences of any platform
This
untapped audience can’t be found on other platforms % of deduplicated TikTok users
Real World Impact
At least once a month in Australia FY23:
3.5M people
3.2M people
Visited an Australian restaurant or shop they discovered on TikTok
Purchased a product or serviced they discovered on TikTok
Creative Success
Creative metrics play of the important role of contributing to campaign
Content consumption is evolving. We are now in the Age of Content
TikTok isn’t a social media platform. It’s an entertainment platform.
Content is key.
#foodtok
#booktok
Creative Codes to Drive Action on TikTok
Brand Cues
Integrate brand or narrative early. 50 %
Only 2.5 seconds of TikTok exposure is sufficient to capture of awareness and ad recall impact on users.
Native Creative
Fit in to stand out.
Building native first creative delivers upper funnel benefits.
Edit to keep people viewing. Attention Triggers 59%
of ads with a high number (4-5) attention triggers perform above ad memorability benchmarks.
Product Demo
Show, don’t tell.
Drives substantial lower funnel intent benefits with Branding and Product elements representing 62 % of Intent Lifts
Tell them what to do. Call to Action Creative that utilise Calls To Action sees full funnel lift and success with 4 % uplift in CTR when a creator delivers a Call to Action.
Creative Workshop
1. Creative Centre (Ads focused)
1. Symphony Assistant
1. Creator Search Insights
Video ad creation made easy for everyone
Why TikTok Ads?
Meet Spark Ads
Sparks Ads is a native ad format allowing advertisers to deliver organic content from a business account or a creator account for greater authenticity
Spark Ads vs. Non Spark Ads (In Feed Video)
Spark Ads
• Linked to TikTok organic account
• Leverage content from your or a creators’ accounts
• Enjoy both organic and paid traffic.
Landing Page Account Page Engagement
Music Page (if clickability enabled)
Non-Spark Ads
• Not linked to any TikTok organic account
Landing Page Engagement
Landing Page
• Can only create/upload videos via TIkTok Ads Platform
Music disc & name not clickable
Only shows as ‘Promoted Music’
Together, organic and paid supercharges your results
Prior exposure to organic content makes ads less intrusive to viewers’ experience.
+173 %
In top of mind awareness after two exposures to a brand’s content on TikTok.
Your audience takes notice
Your audience takes interest
Your audience engages Your audience takes action
Your audience makes repeated action
How does performance look on TikTok?
59% of respondents discovered new products.
Discovery Consideration
34% of respondents talked about a product they saw on TikTok
40% purchased something after seeing it on TikTok Purchase
Post Purchase
29% created a post and tagged a brand
Targeting Options for All Stages of the Funnel
Action Plan
REACH CAMPAIGN
Ad Group 1
Broad ad group with gender, location and age targeting
Ad Group 2 1x interest targeting ad group e.g. Haircare, Salon, Luxury Beauty
Spark Ads - choose high-performing organic videos or ones that show off your brand personality. (15 – 30 seconds)
Budget: $300 AUD Duration: 2 weeks
Exclusive Offer
Get up to $150 in ads credit for new account
Get a free strategy session
Q&A + Consultation Session