Jay Peak Winter Magazine 2012+13

11 - JAY’S WORLD FAMOUS SKIER 14 - THE MAGNETIC LURE OF VERMONT 15 - JAY PEAK PLAYLIST 16 - MORE THAN PRETTY FACES – THE JAY PEAK MODELS 24 - A PEEK INSIDE STENGER’S FACEBOOK 33 - FEEDING BACK AND WINNING BIG T WO THO U SAN D AN D T WE LVE / T H I R T E E N WINT E R MAG AZI N E

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C ON T E N T S TABLE OF

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FINDING HOME SOMETIMES, YOU HAVE TO LEAVE HOME TO FIND IT.

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People have their say at Jay ... and we wouldn’t have it any other way. Feedback not only allows you to get things off your chest but it allows us to learn from our mistakes.

Sometimes, it even makes us laugh. Look for this icon to read feedback submitted from Jay Peakers last year.

MODEL CITIZENS MEET THE FACES BEHIND THE FACE OF JAY.

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BILLING TIME BILL STENGER OPENS UP HIS (FACE) BOOK.

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A VERY GOOD YEAR ONE MAN TELLS JAY EXACTLY WHAT HE THINKS OF THEM.

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FIRST CHAIR IN PRAISE OF THE SMALL

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MASTHEAD PEOPLE WHO PUBLISH

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GO FIGURE NUMBERS, STATS & MATHS

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RESORT LIFE ALL-INCLUSIVE WITH WALTER ELANDER

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RAISED JAY. INTERNATIONALLY KNOWN. ASHLEY MAXFIELD GOES GLOBAL

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TASTE OF TAIGA SPA ALL ABOUT RELAXATION

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COLD PLAY MUSIC TO YOUR (COLD) EARS

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GEAR GUIDE PREPARED LIKE A BOY SCOUT

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A MATTER OF TASTE CRITICAL KIDS

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RAISED JAY OR NOT NOW WITH 200% MORE KOBE

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PEAK PREPARATION WORLD HOCKEY COMES TO JAY

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A HISTORY LESSON JAY PEAK AND BURKE REUNITE

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THE EXPANDED MOUNTAIN WE SHOW YOU THE MONEY

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NEW HAUNTS. OLD STORIES. THE SPIRITS OF JAY

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FLOW LIKE WATER HAVE YOU BEEN TO OUR HOUSE

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CAPTURE YOUR IMAGES. OUR PAGES.

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GUIDEBOOK THE JAY PEAK VACATION PLANNER

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ALL THE THINGS WE LEFT BEHIND REMINDERS AND MEMENTOS

SLIDING PHILOSOPHIES BURTON SNOWBOARDS & CRAIG CIMMONS 005

THE FIRST CHAIR It’s the marketers’ fault.

The expectations we put on vacations—how every vacation should be more exciting, more life-affirming, more memorable. And those memories better be huge; 60mph drop, favorite meal of all time, deepest snowstorm in history…that kind of thing. It’s what we’ve all come to demand from our vacations. Even your friend who claims, “I just want to relax.” is really saying “I better remember this vacation to be so relaxing my heart slowed to a full stop”.

Marketers lure potential memory makers with heavy-handed attempts: ‘Memories Created Here’ set up against Cinderella’s Castle,‘The Sea Is Calling’ with an ocean liner the size of a Junior High School, or a Paragliding tour company who send folks over an active Indonesian volcano and follow with an unconvincing,‘We Can’t Guarantee You

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Won’t Get Scorched!” Double negatives aside, each marketing department is— not-so-subtly—promising you a vacation you won’t forget by trying to create moments so big, you can’t.

If only we were innocent of the above charges.

We’re betting the memories you’ll make, while spending time with us in the mountains, won’t be judged by their size or speed but by how well they connect you to a place in time.To a moment. More importantly, to your moment. And then we want you to share them with us.

On one hand, you can’t fault us.

When you add $225,000,000 worth of on- and off-mountain upgrades, ranging from indoor ice arenas, increased snowmaking firepower and gorgeously affordable slope side lodging to Championship golf courses, new Mountain Learning Centers and a massive indoor waterpark, you feel obliged to promise a vacation that will stick with you…forever. See, there we go again. We can’t help ourselves.

But this year, we’re betting on the small. On the slow. And the deliberate.

This winter’s Jay Peak magazine will bear out the benefits of anticipating the big while appreciating the slow.You’ll read about the O’Shea family’s small, thoughtful corner of the Kingdom (Pg 14). You’ll get insight into why we want our Snowsports School to make learning more fun than ever, and why the addition of the new Mountain Learning Center will do that (Pg 38).

You’ll get a whiff of our alarmingly big sandwiches, piled high, and served higher-up in our refurbished Sky Haus Café.You’ll hear our Mountain

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PUBLISHER

EDITOR MANAGING EDITOR

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BILL STENGER President, CEO & Co-Owner ARIEL QUIROS Chairman of the Board & Co-Owner STEVE WRIGHT Vice President, Marketing, Sales & Hospitality MIKE BERARD Origin Design + Communications

DESIGN & CONTENT DEVELOPMENT www.origindesign.ca CREATIVE DIRECTION

DESIGN & ILLUSTRATION PRODUCTION & COORDINATION

CONTRIBUTING WRITERS AD SALES CONTRIBUTING PHOTOGRAPHERS PRINTER

Planner Walter Elander’s plan (Pg 10).

As always, you’ll get an idea of what is Raised Jay and what isn’t (Pg 29), and gain a first-frame look at what the most ardent within Raised Jay Nation consider moment-worthy. In between, we’ll show you how affordable it can be to visit, the best times to land, what’s new, what’s better, and what’s what.

And then it’s up to you on where you want to take it. What’s special about Jay Peak is our belief that the distinction between employee and guest can be very small.That it’s not you and us. It’s just us. Jay and Raised Jay together. Show us what means a lot to you—what you remember and what’s likely to always stay with you.Those moments you’ll share are likely to feel very familiar.To all of {us}.

CONNECT

DANIEL JULIEN Origin Design + Communications GUY PAOLAGGI, DANIEL JULIEN, VÉRONIQUE PÉLOQUIN Origin Design + Communications TARA MIRAKIAN Jay Peak Graphic Design & Production KIM HEWITT Marketing Manager MARIE - JOSÉE LEGAULT, JOANIE FAUCHER Origin Design + Communications STEVE WRIGHT, MIKE BERARD, JASON MCCURRY JJ TOLAND JUSTIN CASH, STEVE WRIGHT, DANIEL JULIEN LENNY CHRISTOPHER, JEFF PETTERSON, MIKE BERARD, FRÉDÉRIC COULOMBE LANE PRESS P.O. Box 130, Burlington, VT 05402 lanepress.com FACEBOOK : facebook.com/JayPeakFan TWITTER : twitter.com/jaypeakresort YOUTUBE : youtube.com/jaypeakresort FLICKR : flickr.com/jaypeak

CONTACT JAY PEAK RESORT jaypeakresort.com - info@jaypeakresort.com Reservations : (800) 451-4449 / Snow Phone : (802) 988-9601

SPECIAL THANKS TO: M O N T Y

M I L O

JAY’S SENTINEL

ORIGIN’S MASCOT

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V I TA M I N

Steve Wright

LEGAL DRUG

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GO FIGURE

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First year the classic survival guide, How to Stay Alive in the Woods, was published.

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TOP 3

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bands played in the Jay Peak offices:

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Distance between Burke and Jay Peak

1- Greateful Dead 2- OAR 3- The Highwaymen

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Number of people who have visited the Pump House since opening

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How many times actor Luis Guzman fell during his visit to the Ice Haus Arena...

12 ...in 20

403 Number of cliffs Jay Peak-raised World Freeskiing Tour competitor Ashley Maxfield has hit in her life

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Decibel level inside the Ice Haus Arena during the game

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million

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Number of people who attended the standing-room only CanadaSweden game at Ice Haus

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Number of Olympians who have graduated from the Burke MountainAcademy

Number of people the new Sky Haus will accommodate

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BURKE

Amount of dollars dedicated to Jay Peak improvements this season

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Percentage of those Olympians who wish they were as iconic and influential as Burke Mountain Academy legend Shane McConkey.

4.75

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Amount dedicated to Stateside development this season

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Number of backflips pulled during figure skating demo Blade Wars II (including pre-show warm up)

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FUTURE DEVELOPMENT SITE (STATESIDE)

MOST PEOPLE VIEW HANGING AT A RESORT AS A GOOD WAY TO SPEND A VACATION, BUT HOW WOULD YOU FEEL IF YOU DID IT FOR OVER 40 YEARS? IN THE CASE OF JAY PEAK’S OWN WALTER ELANDER, THE EXPERIENCE HAS BEEN NOTHING

Lately, Elander has been juggling Jay’s short-term design projects, focusing on Stateside, and long term planning with a focus on the long awaited West Bowl. “It’s been promised for a long time.” He says, “It’s a really cool plan. Lots of new glade skiing, some open terrain, a new base facility, some real estate.”

SHORT OF SPECTACULAR. As Jay’s Director of Mountain Planning and Development, Elander is in charge of all the land planning, permitting and development. In short, he’s the man that helps Jay grow—and do it in a responsible, sustainable direction. Of course, it’s a job he’s been cut out for. As a young student at the University of Ottawa, Elander chased his Masters of Engineering while skiing nearby Camp Fortune. “I was always a skier.” Says Elander, in his office at Jay “But the real turning point was when I was teaching skiing in grad school, and became a director of a big ski school in Quebec.”

When asked what he noticed most about the many skiers he’s met over his career, he replies “There’s this camaraderie and culture that people in the ski industry have, and not just here but all over the world.” Says Elander, “Whether they are in Europe or China, wherever you go to, the mountains and the fact we’re all thinking about mountains brings us together.

There’s this commonality that skiers share.”

From there, Walter moved his way up the ranks, eventually landing as a general manager at the ski resort. It was the first of many positions he’d hold where he was responsible for the well-being of resort development, from ski to golf to civil engineering; Elander spent his life making sure things went smoothly. And it sure took him places.

As a partner at the resort planning group Sno-Engineering, Elander spent 17 years working on projects all over the world, from small ski resorts in Newfoundland and Quebec to exotic resorts in China, Turkey and Slovakia. So how did he end up in the Northeast Kingdom again? “It was a combination of factors.” Says Elander, “I felt this job was the perfect equation.

It combined my Masters of Engineering, my experience running a ski resort, my love of skiing, and the fact that I wanted to quit consulting and work with one operator. The icing on the cake is that Jay Peak is doing more development than anyone else in North America. How could I say no?”

IN SHORT, HE IS THE MAN THAT HELPS JAY GROW

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WALTER ELANDER

A S H L E Y

M A X F I E L D

SKIER ASHLEY

WHAT HAPPENS WHEN A SELF-PROCLAIMED “VERMONT

LOCALLY PRODUCED, INTERNATIONALLY RECOGNIZED.

REDNECK” TAKES HER NEK SKIING SKILLS OUTSIDE THE STATE? JAY PEAK’S ASHLEY MAXFIELD IS PROVING THE RESULTS CAN BE PRETTY IMPRESSIVE. The 27-year-old Maxfield was literally Raised Jay. Her father, Jim, has been a ski patroller at Jay for over 20 years, and started Maxfield out on skis at age two. Maxfield remembers “chasing after my sisters, who are five and seven years older than me.”

Soon, she would find herself ski racing throughout the East Coast, and eventually attending the prestigious Burke Mountain Academy. Four and a half years later, Maxfield headed south to the University of Massachusetts-Amherst, where she continued to race and played rugby. But something was pulling her west.

Way west.

MAXFIELD TAKES HER JAY UPBRINGING TO THE WORLD FREESKIING PODIUM

“Part of the way through my college career I transferred to Montana State University” says Maxfield, from a beach on July 4th “But at Bozeman, I suffered an injury and took it as a sign that I needed to move on from racing.”

In 2007, she arrived back at Jay, where she worked as a ski instructor. Over the next four years, she dabbled in freeskiing competitions, and a first place finish at the Ski the East event at Jay opened up some doors for her.

“I got the chance to compete on the Freeski World Tour because of that result,” says Maxfield “And the following year placed third overall for the whole tour.”

Maxfield has parlayed her eastern skiing skills into a sponsored ski career. She is now supported by a host of companies including Fatypus Skis, Flylow clothing and Bern Helmets. She moved to Alta, Utah two years ago in order to be closer to the action, but still regards Jay as home, as evidenced by her return to the region every summer and fall.

“It’s my home it always will be, no matter where I end up during the ski season.” She says, “Vermont made me who I am. And through that, Jay did too.”

“IT’S MY HOME IT ALWAYS WILL BE, NO MATTER WHERE I END UP...”

So what it is it that keeps her tied so close? “I love Jay because it’s the best tree skiing in the East.” She says “Plus, you got Big Jay and The Dip and the out of bounds and the sidecountry —there’s a variety at Jay you can’t find on the East Coast.

Jay Peak is hard core.”

While a recent knee injury put her back a bit, Maxfield is back in the mix. With a recent invite to La Parva, Chile for the Eye of The Condor ski and photo competition Maxfield is in demand, skiing with the best big mountain skiers in the world, and letting everyone know exactly how far you can go while your heart stays close to home.

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TASTE OF TAIGA Big city spas focus on the aesthetic: a little pull, a big lift, a glossy makeover. At Jay Peak’s Taiga Spa, we focus on looking and feeling better. It might mean facials, manicures and pedicures, but it will almost definitely include the hands-on massage treatment that cures the little reminders of your day’s adventures. Jay Peak is an active place for active families, and Taiga Spa is an oasis of calm within it. So come get bumped and bruised having fun, then let us give your body a reset. While we offer a full range of spa and massage services, here’s a small taste of our big menu.

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THE VALHALLA

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BACKCOUNTRY BETTY

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HOT STONE TREATMENT

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COUPLES MINI RETREAT

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After a day sweating and skinning, a lady needs her relaxation. This package includes a 50-minute Swedish massage, 50-minute Taiga facial, 50-minute Taiga pedicure, and complimentary mini manicure.

In Norse mythology, the Valhalla is a hall in which heroes killed in battle were believed to feast with Odin for eternity. At Jay Peak, it’s a quiet, peaceful place where people like you get otherworldly pampering for a few hours. The Valhalla includes a 80-minute Swedish massage, 50-minute Taiga facial, and complimentary mini-manicure.

It takes two to make a thing go right, right? This lovers’ package includes a 50-minute massage (choice of Swedish or deep tissue), and a relaxing foot scrub and wrap. Follow it up with champagne and chocolates, then reconnect and relax for 20 minutes in our double massage room. 80 minutes total.

Giving another meaning to the Rolling Stones’ Hot Rocks album title, this treatment is far from rock n’ roll. During a hot stone massage the heat of the stones is deeply warming while soothing body and soul. The stones are applied in combination with Swedish style massage. 75 Minutes.

$199

$189

$240

$155

Visit jaypeakresort.com/taiga to get your taste of the Taiga.

Call (802) 327-2550 to start the road to relaxation.

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OWNERS

Shawna & Eamon O’Shea

FINDING HOME THE SKI AND SNOWBOARD WORLD IS DEEP IN STORIES OF THOSE WHO LEARNED TO SKI THE TIGHT TREES AND ICY SURFACES OF THE EAST, ONLY TO RELOCATE WEST AND NEVER RETURN. AND IT’S TRUE. MANY DO

“We returned to start a business.” O’Shea says, over the phone from a construction site he was working on. “It’s hard to get a foot in the door in place like Jackson.

There’s a great community here and a lot of opportunity. We wanted kids and a more simple life. That stuff is more obtainable here.”

LEAVE. BUT SOMETIMES—DRAWN BY THE RICHES OF THE GREEN MOUNTAIN STATE—THEY RETURN HOME.

One of the things I didn’t like was having to walk across campus to get a shot glass.

Victoria F.

Over ten years ago, Eamon O’Shea bought 25 acres of prime real estate on Route 242. After building a treehouse on the acreage, where he lived for a few deep Jay Peak ski seasons and opened a disc golf course in the summers, he got the urge every skier gets eventually— the call to go west. O’Shea spent a few seasons skiing the slopes of Winter Park, CO and the hallowed steeps of Jackson Hole, WY. Eventually, he returned with a Colorado-raised wife and a thirst to begin something fresh.

Eamon and his wife Shawna returned to a land closer to their hearts. Upgraded from the trusty treehouse to a custom­-built home, the couple now live with their 3-year-old daughter Quinn, and their 13-year-old canine companion Huck, on the acreage they dubbed Sheady Acres.

Sheady Acres consists of five separate cabins for rent, each built by Eamon in the fashion of a different country’s architecture, and interior-designed

by Shawna. With cabins representing Vermont, the Caribbean, Japan, Ireland and the distinctive adobe structures of the Southwest, guests who stay at Sheady Acres can experience a taste of different

worlds almost at the very foot of Jay. When asked if they’d visited all of the namesake lands of their cabins, the O’Sheas answer “Mostly. We’ve never been to Asia…that one was modeled after some other buildings we were working on at the time. The cabins are based more on the cultures we are interested in.”

At the end of the conversation, an unavoidable question arises—do you miss the West? “I’ll be honest. I miss the skiing.” Says Eamon “But the Jay community is so strong. I have a core group of friends from when I worked in the repair shop [at Jay].” He pauses.

“You know, Jay is what it is. It’s rugged.

It’s freezing cold, and usually we get a lot of snow. It’s off the beaten path and you don’t just stumble upon it. You have to want to be there.” Clearly, the O’Sheas have found the place they truly want to be.

—> WWW.SHEADYACRES.COM

“[...]IT’S OFF THE BEATEN PATH AND YOU DON’T JUST STUMBLE UPON IT. YOU HAVE TO WANT TO BE THERE.”

THE SUGARHOUSE

Pure Vermont

THE CARIBE

Island life inspired

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THE TEA HOUSE

Tribute to Asian culture

THE IRISH FARMHOUSE

Largest of the cottages

THE ADOBE

A desert environment worth of Santa Fe

COLD PLAY A wintertime playlist compiled by our groupies JAY PEAK RESORT GROUPIES

THE WORLD AT LARGE

BY MODEST MOUSE An ode to the spirit of personal exploration, this slow jam indie tune will keep you reflecting on your life during the chairlift ride. > Submitted by Mike Messer

> Submitted by Tina Savoie

MUSIC IS INTEGRAL TO THE JAY PEAK EXPERIENCE. WHETHER IT’S AN IPOD-ASSISTED CHAIRLIFT JAM TO PREPARE YOU FOR THE NEXT RUN OR AN APRÈS REGGAE BAND TO FUEL YOUR BEER INTAKE, PEOPLE WHO PLAY IN THE MOUNTAINS, LOVE TO PRESS PLAY IN THE MOUNTAINS. WE ASKED JAY PEAK’S FACEBOOK FANS TO FEEDBACK ON THEIR FAVORITE SONGS FOR A PLAYLIST TO POWER OUR DAYS ON THE MOUNTAIN. HERE’S WHAT THEY GAVE US. >

THIS IS WHERE THE FUN IS

BY BAD RELIGION We can only assume someone suggested this song because of the title. In our humble opinion, there are a myriad of Bad Religion tracks that beat it, but that’s the nature of music, right?

A TREASURE

BY NEIL YOUNG AND THE INTERNATIONAL HARVESTERS Live material from the Great Grumpy One’s 1984 and ’85 tours are captured on this album—a throwback for old school fans. Can’t go wrong skiing with Neil in your ears.

SURPRISE VALLEY

BY WIDESPREAD PANIC Jam bands like Widespread take some time to settle into. There are no easy hits. No accessible albums. You work for it, just like on the mountain. Thank god for Widespread Panic.

> Submitted by Steve Wright

> Submitted by Mero Coffman

SUPERSONIC PEARL JAM Best band of the 90s. There, we said it. Now let’s talk about this song—guitar and drums chug along like an homage to The Ramones, and Eddie Vedder powers through lyrics like a freight train. Excellent.

NATURAL MYSTIC

BY BOB MARLEY For some bizarre reason, the island-tinged music of reggae aligns perfectly with our cold, windy mountain sports. Then again, it aligns with anyone who loves life. Irie, mon. > Submitted by Jay Segal

> Submitted by Scott Bornt

I CAN SEE FOR MILES

BY THE WHO Who didn’t The Who inspire with their big rock sound? Besides the obvious literal reference to a clear day at the Sky Haus, this song is as killer now as it was in 1967. > Submitted by Scott Bornt

SPRAWL II

BY ARCADE FIRE What better way to get away from the urban sprawl than to run to the mountains? This Montreal-based band features both American and Canadian songwriters so it brings the cross-border love that Jay is known for straight to our ears. > Submitted by Allie Jenkinson

ALL MY LIFE FOO FIGHTERS A Full-on charger of a song, All my Life is the Foos at their best. Lead singer Dave Grohl yelling and palm muting his guitar to rock n’ roll excellence. You will ride faster…guaranteed. > Submitted by Will Cropper

WHAT WILL I DO WHEN WINTER COMES

BY SETH YACOVONE BAND Burlington’s own blues guitar master has played every ski lodge in the State. What does that mean? Keeping a powder day going with his deep, dirty après blues. > Submitted by John Martin

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WRITTEN BY MIKE BERARD

ILLUSTRATION BY GUY PAOLAGGI

Model Citizens: When Jay Peak locals, or at least their body parts, become famous.

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MODEL No.

“EVERY TIME I SEE JAY PEAK ADS [...], MOST OF THE TIME, IT’S MY FAMILY.”

TV AS SEEN ON

JAY PEAK 2011 WATERPARK TV SPOT

NAME

John Bailey-Rowe OCCUPATION

Framed Celebrity

The idea of celebrity is one Americans are familiar with, but for people like John Bailey-Rowe and his family, fame may be a relative term. The 36-yearold Newport resident was contacted

by Jay Peak to participate in their latest TV ­commercial, not because of his vast ­acting ­background, but because of the way his chromosomes lean.

“I got a message from my friend who works at Jay.” says the friendly framer from Rowe Designs, his art gallery and framing shop in Newport, “He said that they always have girls to put in their ads because everyone has daughters.

But what they needed were some boys.”

Bailey-Rowe’s sons, William (12) and Tommy (9), were invited to the film shoot alongside their Dad. The result has been an increased presence on the television and in print. “Every time I see Jay Peak catalogues or ads there’s someone I know in them, and most of the time it’s my family,” laughs Bailey-Rowe.

Bailey-Rowe, who moved to Vermont from South Hampton, U.K. in 1996, after meeting his Vermonter wife, Gwen, overseas, said the process was a natural one. “We staged some shots in the hotel, but most of the Pump House Waterpark shots were free form,” says Bailey-Rowe.

“Just the kids having fun and playing.”

So what does it feel like to be a local celebrity? “It’s pretty funny,” says BaileyRowe “It actually played during a Super Bowl party I was at. All 40 people started yelling “You’re on TV!” Not a bad debut role for a humble shop owner from the Northeast Kingdom.

JOHN’S KIDS 2011 WATERPARK ONLINE AD

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MODEL No.

TV AS SEEN ON

“I’M NOT SO GREAT AT THE STAGED STUFF” JAY PEAK 2011 WATERPARK TV SPOT

NAME

Emilie, Hannah and Violet Starr OCCUPATION

The Three Starrs of Jay Peak

Emilie Starr knows what it’s like to be at the center of the Jay Peak universe.

Starr has worked at Jay Peak in some sort of capacity since she was 14, when she worked as a ticket seller in the winter, and a pizza shop employee in the summer. Her parents have worked at the resort for more than 90 years combined, so her entry into the employment ranks was no surprise. When it came time to feature a family that was uniquely Jay, the Starrs were destined for the small screen.

Starr’s boss, V.P. of Marketing & Sales Steve Wright, was looking for volunteers for a new TV commercial featuring the Pump House Indoor Waterpark.

In Starr’s words, he “strongly suggested I volunteer”. Soon, Starr and her two daughters, Violet (5) and Hannah (8), JAY PEAK 2012 SUMMER TV SPOT

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were headed to another state to shoot the commercial. With the new Pump House not yet built, the team needed a suitable waterpark to shoot similar scenes. In a strange state, in a strange resort, the mother and daughters played the part of happy family. And it was more work than expected. “I’m not so great at the staged stuff.” Says Starr “I liked it when we just played in the background and they shot it from far away. It made it easier.”

The end result was a starring role in a commercial that still plays on screens.

“The best moments have been when I’ve been at the Pump House and little kids jump up and say, ‘I’ve seen you on TV! It’s a nice keepsake.”

Now, Violet and Hannah are quasicelebrities at their school. Emilie has been pulled to star in another golf ad. And the future looks bright for the Starr family.

So will Starr star in another Jay commercial in the future? “Considering that there aren’t a whole lot of volunteers,” she says “They now know I’m willing, I think I’ll be busy.” From the sounds of it, this Starr is going to need an agent.

MODEL No.

“OUR FAMILY LOVES TO SKI.”

NAME

The Youngs OCCUPATION

A Family Committed

JAY PEAK 2010 CAMPAIGN

TV AS SEEN ON

When Jay Peak’s advertising agency wanted to demonstrate the unique commitment that Jay Peakers feel, they needed someone who typified the Jay spirit. The answer was not one subject, but an entire family of people who had committed themselves to the mountain.

Chris and Meredith Young, and their two children Jackson and Callie, ski Jay 40 days a season, and spend even more time on the snow with Nordic and backcountry skis. They even recently completed their first Big Jay trip together.

The Youngs turned out to be a perfect fit, for not only one advertisement, but two.

“Our whole family loves to ski.”

Said Chris, from his office at Craftsbury Schools, where Young serves as Principal, “I think they saw my connection to skiing and my love of family.”

Chris, who grew up nearby and has skied both Burke and Jay Peak for the past 40 years, was featured in one of the ads

alone. Well, part of him was featured.

“They only showed my hands waxing a pair of skis, but I made sure people knew it was me,” he laughs.

“It was late in the season and it was dumping outside. We were caught in a snowstorm and I had taken off work to do it. I really just wanted to ski,” he says.

It wasn’t the only appearance the Youngs would make. The family was also featured in a 2010 video, skiing on slope.

“They did a video of us skiing that they showed on the resort network.” Says Young, “We’d get weird looks at the bar.

Somebody actually recognized my wife on slopes, after all these years.” When asked if the video still plays, he laughs and answers, “God, I hope not.”

Witness the history of Jay Peak’s marketing at jaypeakresort.com/theVault

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ON THE ROAD

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GEAR FOR THE PATH LESS TRAVELED. Creating moments that matter sometimes means getting outside your comfort zone.

There’s no better way to find those moments than while traveling to a new place. Here are a few helpful items to make life on the road a little easier. Once you’ve found yourself on the road, come find us at Jay. The end of the road is only the beginning when it leads you here.

1. SALOMON X-ULTRA

Protection and comfort for your feet.

www.salomon-sports.com 2. LEATHER WINESKIN

Because red wine goes with everything…

especially adventure. And leather is better.

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3. ORGANIC ENERGY BAR AND PAW WAX

For your dog…or you.

www.siriusinvermont.com 4. “HOW TO STAY ALIVE IN THE WOODS”

The classic survival tome, by Bradford Angier 5.

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LOMO FISHEYE CAMERA Moments are better remembered with a gentle photo reminder. www.lomography.com

6. COMPASS

Because to know where you’re going,

you have to know where you’re at.

7. WATERPROOF NOTE PAD

Journal anywhere, even in the shower.

www.riteintherain.com

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SWISS ARMY KNIFE Canada’s OG wilderness outfitters update on an old classic. www.thebay.com

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TIGER BALM Simple pleasure are paramount while away from home. www.tigerbalm.com

10. HANKERCHIEF

Bandanna, dew-rag, snot rag; whichever

you call it, one truth remains—it’ll be handy.

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SUUNTO CORE ANNIVERSARY EDITION WATCH All the cherished outdoor nerd functions paired with a sleek, urban look. www.suunto.com

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VERS AUDIO. Bamboo-crafted ear buds to make sure the soundtrack of your life always resonates. www.versaudio.com

13. BURTON TOUCHSCREEN GLOVES

Warm fingers make for good games of Angry Birds.

www.Burton.com 14.

BAG IT UP Hold it all together and stay subtle in this over-the-top world.

Ignoblebags.com

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A MATTER OF TASTE

YP FC YOUNG PEOPLE’S FOOD COURT

The finicky food critics take on the Foundry Pub & Grille JAY

BY

10 DIFFERENT OFFERINGS FROM THE FOUNDRY PUB & GRILLE.

LEAPS AND BOUNDS RECENTLY, LEAVING VISITORS WITH

PEAK’S

RESTAURANT

OPTIONS

HAVE

GROWN

WHAT DID WE LEARN? ONIONS MOVE CHILDREN TO TEARS,

A MYRIAD OF CULINARY CHOICES. FROM ALICE’S TABLE,

GOOD SPAGHETTI MAKES LITTLE GIRLS DANCE, PIZZA GETS

TO THE CLUBHOUSE GRILLE, TO AROMA COFFE SHOP, THE

A SCORE OF “GOOGLEPLEX”, AND KETCHUP IS A SUITABLE

MOUNTAIN DELIVERS A WORLD OF FLAVOR TO VISITORS. BUT

CONDIMENT FOR EVERYTHING, INCLUDING CEASAR SALAD.

DOES IT STAND UP TO SCRUTINY? WE INVITED TWO OF THE

DIG IN TO WHAT THEY HAD TO SAY.

HARSHEST CRITICS IN THE WORLD OF GOURMET TO TRY OUT

TOP #5 MAEVE WRIGHT

KEATON IRWIN

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Ever since she first tasted Heinz Ketchup, Maeve Wright’s future as a food critic has been cemented in sugar and spice.

The 7-year-old gastronome has a special talent for putting taste into words. Her food writing has been published in Kids’ Gourmand, Saveur Junior, and The New York Times. Currently, she is experimenting with new flavors in the realm of chocolate and ice cream.

Montgomery, VT-based bon vivant Keaton Irwin’s humble beginnings could never have hinted at the heights of culinary grandeur this renowned food critic has reached. From hot dogs to pizza to mac n’ cheese, this princess of the palate has tried it all. As a chef, she pioneered the epicure marriage of ketchup and pizza, and her explorations with salt and pepper have led the world of cuisine into a new paradigm.

# 2 HAMBURGER MAEVE: “THE BEST THING ABOUT HAMBURGERS IS THE FRIES.”

# 4 CEASAR SALAD KEATON: “I DON’T USUALLY LIKE SALAD, BUT THERE’S SOMETHING ABOUT THIS ONE. IT’S MAGIC!”

# 3 MEATBALL SPAGHETTI KEATON: “THE MEATBALLS ARE TOO BIG.”

# 5 HUMMUS & PITA MAEVE: “IT’S JUST PIECES OF BREAD. IT’S THE DIP THAT MAKES IT TASTY.”

MAEVE: “IS THAT BACON!?

BACON I NEED”

Q: WOULD YOU LIKE TO TRY ICE CREAM? MAEVE: “DUDE...TOTALLY.”

KEATON: “BACON I LOVE”

JURY’S CHOICE

#1 JAY PEAK’S FAMOUS MAC & CHEESE KEATON: “IT’S NOT YELLOW BUT IT STILL TASTES YUMMIER!”

KEATON: “LEMON AND BLUEBERRIES TOGETHER? BLEH.” MAEVE: “FISH! NASTY FISH!”

There’s more to Jay than child’s play.

Visit jaypeakresort.com/restaurants for a list of all our restaurants.

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THE SOPRANOS (YES, STILL) LUNCH IN THE SKY HAUS

LUNCH IN THE SKY

KOBE BRYANT PRE-2004

KOBE BRYANT POST-2004

ROLLER DERBY

SAGGY PANTS

COSMETIC SURGERY ROLLERBLADING WITH SPANDEX BADASS SCARS

L RAISED JAY

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D RAISED SOMETHING ELSE

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PEAK PREPARATION Jay Peak plays host to the best women hockey players in the world.

ON APRIL 7TH, 2012, AN EIGHT-DAY HOCKEY TOURNAMENT IN BURLINGTON, VT FEATURED THE BEST WOMEN’S HOCKEY TEAMS IN THE WORLD. PRIOR TO THE WORLD CHAMPIONSHIPS, THREE OF THE EIGHT TEAMS SPENT A WEEK PREPARING FOR THE TOURNAMENT AT JAY PEAK’S ICE HAUS ARENA. FOR SEVEN DAYS, THE THREE TEAMS HONED THEIR SKILLS ON THE ICE HAUS SURFACE BEFORE FACING OFF AGAINST EACH OTHER ON THE WORLD STAGE. FROM THE EXHIBITION MATCHES TO THE CANADA-U.S.A. FINAL IN BURLINGTON, HERE ARE A FEW MOMENTS FROM THE VIEWPOINT OF THE TEAMS’ BEST PLAYERS.

“WHEN WE PLAYED SWEDEN, THE ICE HAUS WAS COMPLETELY FULL. IT WAS A GREAT ATMOSPHERE AND REALLY, REALLY LOUD.” Caroline Ouellette

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GOALTENDER, TEAM SLOVAKIA

“I’m a Slovakian citizen, attended high school in Saskatchewan, Canada, and went to school at the University of Wisconsin, so the tournament at Jay Peak felt like a reunion of all the nations I’ve been a part of. The resort was beautiful and the staff was so friendly.”

CAROLINE OUELLETTE

ERIKA HOLST

LEFT WING, TEAM CANADA

CAPTAIN, TEAM SWEDEN

“When we played Sweden, the Ice Haus was completely full. It was a great atmosphere and really, really loud.”

“I first came to Vermont to prepare for the 4 Nations Cup in 2008 and was amazed by the beautiful nature and friendly people. I’d like to come back for some skiing.”

“The World Cup in Burlington didn’t start that well for us. The four best ranked teams were in the same pool.

It was a nightmare. We lost 9-2. But looking back that was the best thing that could have happened. We were the underdogs going into the finals and all our players were there for the right reason. We never gave up. With two minutes to go, we tied the game.”

I like everything except the effing Grateful Dead references everywhere.

Paula C.

Z U Z A N A T O M C I KO VA

“The highlight of my time there was the first half of the Canada vs.

Sweden game. We played very well.

The second half, however, was less memorable (Sweden lost 8-0 – ed).”

“Credit for the game-winning goal goes to an amazing pass from Meghan Agosta. I had the easy job of just shooting it. I had never been at the bottom of the pile of my whole team like I did when they jumped on me after I scored. It was truly an amazing feeling. “

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A VERY GOOD YEAR You should tell the employees to keep their clothes on.

Chuck D.

A NEW YORKER SPEAKS HIS MIND, AND WINS A YEAR OF JAY PEAK IN THE PROCESS.

When unsatisfied customers speak their mind they often are met with silence or, even worse, aggression. Call it a side ­effect of the modern business environment. A frustrating reality. But when Derek Slayton—a creative director at a Glens Falls, ­NYbased design and communications firm—was unhappy with a miscommunication in his booking of a guys’ trip to Jay Peak, he let the resort know anyway. The result was better than he could ever had expected.

“After they booked out all the rooms, they didn’t take down the specials from the website,” says the 41-year-old father of two.

“So when you call up to book and they’re out of rooms at that price, it felt a little like a…I don’t want to say bait and switch, but it was disappointing.”

Disappointment is a word Slayton hasn’t associated with Jay since the ‘80s. Slayton had first come to Jay in his high school years. During a foiled trip to ski the backcountry steeps of Tuckerman’s Ravine, he and his downtrodden friends made a side trip to Jay Peak and Burke Mountain. “The avalanche forecast at Tuckerman’s was too dangerous so we decided to try out Jay. We were blown away at how good it was. I’ve been coming back ever since.” Once a winter, Slayton and his friends make the 3.5-hour journey to Jay Peak, and spend a few of the 20 or so days he gets per winter. Starting in July, the frequency of days spent at Jay jumped.

After his feedback, Slayton was contacted by the resort and they did their best to make it right. Eventually, he was contacted again with the news that Jay had been running a contest to reward customers who give feedback—both good and bad.

The Raised Jay contest, which ran all year long, allowed for Jay Peakers to speak their mind honestly so the resort could learn what they’re doing right, and more importantly, what they might be doing wrong. As it turned out, Derek’s bit of feedback won him the grand prize. Slayton would be spending one weekend a month skiing, golfing, and waterparking at Jay Peak—for an entire year.

“It was pretty cool,” said Slayton, over the phone from Glens Falls “I knew right then it was going to be an incredible year.”

This time around, disappointment won’t be in the cards. ­Especially since Slayton is bringing the entire family with him for the first time. “I’m dying to take all of them to Jay.” He says “We’ve gone to Alta a few times. That set the bar high but I’m not worried. I see a lot of similarities…especially the snow.”

THE HAPPY, HEALTHY AND OUTSPOKEN FAMILY.

“I KNEW RIGHT THEN IT WAS GOING TO BE AN INCREDIBLE YEAR.” Have your say about Jay at jaypeakresort.com/feedback

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58.42 MILES

The Prehistory of the Northeast Kingdom A song of Birki and Jaya BEFORE GLUSKAB OF THE ABENAKI MADE THE WORLD SAFE FOR RANGES. STANDING HAND-IN-HAND, TEAMS COMPETED IN CASTING HUMANS, THE MONTS–MOUNTAIN-LIKE CHILDREN OF THE CREATOR THE BIGGEST SHADOWS. YES, IT WAS PAINFULLY BORING, BUT HOCKEY AND GAIA–WALKED AND TALKED LIKE MEN. DESPITE BEING MYSTICAL WOULDN’T BE INVENTED FOR MILLENNIA AND THEY DIDN’T HAVE CHILDREN OF ANCIENT SPIRITS, I RECKON THEY GOT LONELY LIKE MEN, CABLE–SO IT WAS POPULAR. SO POPULAR THAT ITS INVENTORS, BIRKI TOO–BECAUSE, THEY GOT TOGETHER OFTEN TO PLAY A GAME CALLED AND HIS BROTHER JAYA, WERE REWARDED A KINGDOM TO SHARE.

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The Great Coronation Confrontation Monts from everywhere came for the brothers’ coronation. A Ranges tournament was to be held, followed by a feast of fresh Catamount (no stir fry jokes, it’s an important plot point). Now, as is often the case when bands of ancient, elemental creatures get together–you know how it is–they had too much wine and a dispute broke out about Ranges official rules Himy (the tallest Mont) argued that biggest shadow meant highest, while Andy’s team (from far south) argued it meant longest.

For an official ruling, they took it to the game’s inventors, the soon-to-be brother kings.

Jaya, being taller, confidently answered “higher”, just as his older brother Birki answered “longer.” A mildly embarrassing contradiction, that started a calm discussion as each pointed out how the other had misunderstood a fairly obvious rule. A discussion that quickly escalated, because if one thing’s true of Monts, it’s that you can’t move them. You can go over, around– even through them–but you’ll never move them. So neither brother would budge from his position. And the argument raged on until most of the guests, bored, went home to wait on the official ruling. And the coronation was put on hold.

The Cat’s Divide Now the wise–many say handsome– Catamount, saw a way off the menu and spoke. “You Monts aren’t aware, but I am a master of gamesmanship.” Which was true.

“Let’s settle this with a King Contest. Both of you create a crown. One will, undoubtedly, be more magnificent and its wearer will be king and decide the rules. If, somehow, you can’t agree on a winning crown, I volunteer to judge. With no dog in this fight, I’m impartial.” An odd choice of words, since

dogs hadn’t been created yet, but the rest made sense. So they went with it.

The brothers stormed off to create their thrown-winning crowns. But as Birki walked, he cooled off. Being right about a stupid game wasn’t worth losing his brother.

Why not play with two sets of rules? Set up two leagues? And then, at the end of a season, the champions of both leagues could square off in a seven-game series.

Alternating rules. No one could ever argue with that, could they? Just call it the Gaia Series. Problem solved. And it would have been, had his path back not taken him past the clever–dare we say brilliant–Catamount.

After hearing Birki’s plan, the Catamount shook his nearly perfect head while crafting another ingenious way out of being dinner.

“Birki,” he said, “Your brother’s name, Jaya, means victory. Yours means birch wood.

The younger Monts are naive and think winning is his birthright. Those young, green Monts will line up behind Jaya. So if you bring up this idea, they’re gonna laugh. You have to take victory and make it a part of you. It’s the only way.” With that, a dejected Birki fled to the edge of the kingdom to think and the handsome Catamount lived another day.

A Clash of Crowns The Day of Crowns came. Jaya presented first. Taller, he could just reach the clouds and had pulled one from the sky, covering it with white crystals that fell down his back. The Monts cheered, unknowingly supporting the Catamount’s clever ruse. You can’t blame them, he had a cloud resting on his head, it’s impressive. An angry Birki then presented a crown made of every tree in the forest, vast and beautiful. But before any could react, he put it on and yelled, “This forest is my crown, it is called Victory. And no Mont can take Victory from me.”

Now Jaya, too was enraged. And a scuffle broke out that threatened to destroy the whole kingdom, until the voice of the Catamount–silky might describe it best– calmed them. “Fellas, you agreed that if you couldn’t pick a winner, I would be The Judge. Now, I’m surprised as anyone, but this appears to be the case. It will be hard, both are beautiful, but I will bear the burden. Perhaps if you untie me and I can walk a bit, the decision will come easier.”

Blinded by the need to win, the brothers let their coronation feast stroll off.

“I’ll go North,” the charming Catamount said over his shoulder. “You two wait, here.” and disappeared. The brothers, still angry, went to opposite sides of the Kingdom. Birki to the East, sat with Victory Forest at his side.

Jaya to the west with the Green Monts, frightened of Birki, falling in behind him.

There they sat. Too stubborn and proud to speak to one another, time turned them both to stone. Forever apart, the story of the Monts–mountains as people call them–was forgotten and only their names remained.

And the Catamount was never seen in the Kingdom again.

UPGRADES

THE NEW (IN 2011) MID-BURKE EXPRESS MADE THE WHOLE MOUNTAIN ACCESSIBLE BY HIGH-SPEED QUAD

THE WIND TURBINE (ALSO 2011) OFFSETS THE POWER USED

BY THE NEW LIFT. AS OF AUG. 2012, IT’S PRODUCED ABOUT 190,000 KWH, EQUIVALENT TO OVER 130 TONS OF CO2 SAVED

2012 SNOWMAKING UPGRADES WILL CREATE AN EARLIER, MORE CONSISTENT AND LONGER SEASON

THE MACHINE-BUILT TRAILS OF THE BURKE BIKE PARK ARE OPEN ALL WINTER FOR SKIERS AND RIDERS TO TEST

Get the rest of the story at

greatBIGkingdom.com and learn how the mountains reunite

LOCAL KNOWLEDGE

BURKE HAS ITS OWN GOLDEN EAGLELIKE BAR, THE BEAR DEN LOUNGE. LEAVE LOFTY EXPECTATIONS AND INHIBITIONS AT THE DOOR

TO FOREGO THE LOWER MOUNTAIN AND HIT THE GLADES EARLY, PARKING IS AVAILABLE AT THE MID BURKE LODGE UP MOUNTAIN RD

THE

JUDGE JAY PEAK AND BURKE HAVE COME TOGETHER TO OFFER A SEASON PASS THAT GETS YOU ACCESS TO BOTH MOUNTAINS AND WE’RE BOUND TO COME UP WITH MORE GREAT IDEAS FOR SHARED PRODUCTS

PIZZA NIGHT EVERY WEDNESDAY AT MID BURKE

MEXICAN NIGHT EVERY SUNDAY AT THE TAMARACK GRILL

Stay tuned to greatBIGkingdom.com for news 035

THE EXPANDED MOUNTAIN This season alone, Jay Peak will put nearly $30-million into mountain expansions. But all those dollars won’t be thrown around haphazardly—instead they’ll be precisely segmented into a few skiing- and snowboarding-focused projects that will make life on (and off) the mountain even better. From an expanded Stateside base area, to new lifts, to a restaurant in the sky, Jay’s future is full of promise. Here’s a little help to let you better understand how all that cash will flow downhill and into your ski days.

3M

$

LIFTING UP THE SKY HAUS

A long overdue upgrade to the Tram’s top station building will mean lunch with a new perspective, and a warm place to take in the view. More importantly, there will be smoked meat sandwiches.

1.5M

$

YOU’VE WON…A NEW CHAIRLIFT

Originating at Stateside and delivering skiers and snowboarders 1,800 vertical feet above the 720 terrain park, the new Taxi fixed-grip quad will mean better access for Stateside.

Explore the expansion in depth at jaypeakresort.com/expansion

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OVER

SKY HAUS UPGRADE

$3 M

STATESIDE TAXI QUAD

$1.5M

STATESIDE MOVING CARPET

$250K

NEW GROOMING EQUIPMENT

$250K

AUSTRIA HAUS UPGRADE GOLF AND MOUNTAIN SUITES

$2 M $14 M

LODGE AND TOWNHOMES

$4 M

MOUNTAIN LEARNING CENTER

$3 M

2M

$

AUSTRIA HAUS

The new Jay Peak Provisions and General Store will offer groceries, fresh fruits and veggies, prepared dinners and the like. Looking for breakfast sandwiches, a strong coffee and possibly a logo’d magnet or commemorative stuffed catamount?

This is your new spot.

TO BE INVESTED DURING THE 2012+13 SEASON

250K

$

MOVING CARPET, MOVING CHILDREN.

Another Stateside improvement, this surface lift will ensure easier transportation for those who struggle with chairs; kids, grandma and grandpa, and acrophobes (those afraid of heights). Hop on.

14M

$

GOLF AND MOUNTAIN SUITES

Great places to stay mean great ways to stay rested for powder days. Get your leisure on after ski days and golf rounds.

The new suites—located near the Nordic Center—will ensure comfort and slumber. Who can argue with that?

MORE SKIERS AND SNOWBOARDERS GETTING LIFTED

4M

$

3M

$

LODGE AND TOWNHOMES

THE MOUNTAIN LEARNING CENTER AT STATESIDE

A few new lodging units on the way to Tramside, these ski-in, ski-out townhomes will give skiers and riders a new place to stay, both between powder and sleep, and Tramside and Stateside.

We’re bringing Stateside into 2013.

The new Learning Center will include the Burton Riglet park, a better place for kids to learn.

250K

$

SMOOTHING OUT THE WRINKLES

We’ve spent a cool quarter-million on new machinery to keep the corduroy coming and the piste clean. A smoother mountain is a friendlier mountain, and we’ve already got enough powder to go around.

225M

$

When all is said and done with Stateside improvements next season (2013+14), the resort will have spent upwards of $225,000,000 since the Tram Haus Lodge was built in 2009.

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EXPANSION

2013

3 M INVESTED

SLIDING PHILOSOPHIES Burton Snowboards and Craig Cimmons find a new way to slide for the Jay Peak Ski and Ride School.

DID YOU KNOW THAT 85% OF PEOPLE WHO TRY SKIING OR SNOWBOARDING FOR THE FIRST TIME NEVER TRY AGAIN? FOR THOSE OF US WHO HAVE LEARNED TO LOVE THESE SPORTS, IT’S A SAD STATISTIC. THANKFULLY, A FORWARD THINKING EXPERT IS BRINGING A NEW TEACHING METHODOLOGY TO JAY PEAK…ONE THAT HOPES TO BUMP THAT NUMBER HIGHER. Craig Cimmons, a Vernon, NJ-raised outdoor savant—who has been a climbing guide, river guide, and pretty much an all-around guide to being awesome in the wilderness— is shaking up the Jay Peak Ski and Ride School. The new Director of the Ski and Ride School and Adventure Programming got his start teaching snowboarding at age 16. He moved to Vermont as a young adult and spent a decade enjoying the white side of the Green Mountain State, and eventually earned a Bachelors degree in Adventure Recreation from Green Mountain College.

After short stints back on the East Coast, he returned recently to take the reins and show rookie riders a more fun way to get started. “It’s was like moving home.”

Cimmons says.

The new style of teaching means a manicured, resculpted ski slope that takes the struggle and consequences out of learning how to use the strange equipment most beginners find cumbersome. “People don’t have to immediately focus on how to control their equipment.” Says Cimmons, “They focus on how they move their body, and move down the fall line. The students are less nervous, less scared, and get to enjoy their first day more.”

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The teaching methodology—which is suitable for all ages—is the same one taught at the Burton Academy in Northstar, CA, except expanded and refined to include skiing. A strong partnership with Burton means all the experience and legacy of the iconic snowboard brand trickles down to each participant. As Cimmons says, it means the learning process has become “hyperfocused on having fun again.”

Cimmons is excited about this new development, knowing it will allow Jay to show more people the side of these sports he has loved his entire life.

“I like getting people to experience the outdoors, and new things.” he says “I think being outside teaches you about the world around you and about yourself.

When you push your limits, you learn a lot about yourself, in a good way.”

“[...]WHEN YOU PUSH YOUR LIMITS, YOU LEARN A LOT ABOUT YOURSELF, IN A GOOD WAY.”

Get deeper into our learning center at jaypeakresort.com/LearningCenter

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LODGING

1

This was an unreal vacation. Better than watching the Red Sox. But they kind of suck so I guess it isn’t fair to compare.

Paul M. Medford Ma.

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3

4

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L E G E N D : 1/ Hotel Jay Entrance 2/ Tram Haus Lodge 3/ Hotel Jay suite Pump House view 4/ Hotel Jay 2 bedroom suite

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5/ Golf & Mountain Cottage Room 6/ Hotel Jay bedroom - room for everyone

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THE RESTLE

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DREADLOC

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KED JAY

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Want more info on Jay Peak Lodging?

Hit us up at jaypeakresort.com/book

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FLOW LIKE FLOW LIKE WATER WATER

You can’t experience the Pump House Indoor Waterpark unless you jump in feet first

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Reading articles about a waterpark is like listening to a song about crème brûlée—it just doesn’t translate. You gotta taste it yourself. How are you expected to understand the sensation of falling 60 mph by merely reading about it? Or the attraction of relaxing post-ski day in an oasis of liquid? How about the charge you’d get stepping onto a surfboard on our Double Barrel standing wave? The answer is, you don’t know. It’s impossible to guess. This is a place that needs to be experienced to be understood.

When you read about the Pump House, you probably make the mistake of comparing it to experiences you’ve already had; at the local pool, in the swimming hole under the bridge, or at the waterslides your parents took you to that one summer.

What you don’t know is that the Pump House has stepped up what a waterpark can do. It’s rock climbing above the safety of water. It’s frosty margaritas while watching the kids have the best time you’ve seen them have in months. It’s the scream-inducing

freefall of La Chute that you get Dad to do by promising to go to bed early. More than any of these things, the Pump House is something you can’t understand until you get your feet wet. As the saying goes, life is not a spectator sport, and articles like this are not a subsitute for actual experiences.

So quit looking at the photos and reading these words. There’s a belly flop out there with your name on it. Jump in with abandon.

All rivers flow to the Pump House jaypeakresort.com/pumphouse

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CA P E [ ] PHOTO PORFOLIO — TWENTY TWELVE

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BRYAN SMITH

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JAY PEAK RESORT +44° 56’ 19.08”, -72° 30’ 17.16”

T U R 045

[

We’re all accustomed to seeing spectacular ski and n ­ owboard photos in glossy publications. But in real life, the ­images of our friends and ­family on the mountain are more ­relevant.

Sure, we don’t go as fast or as big, and our ­c ameras ­don’t ­expose or focus as precisely, but the photos we ­capture have one advantage on the p ­ rofessional p ­ hotographers’. While the ­A-Grade pro images inspire and push us, the ­images we make ourselves remind us of the moments that matter f­orever.

And that’s worth highlighting. So this winter go make some ­moments and make sure to share them with us.

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CHARLES PLANTE

HUGH BODDINGTON

DANIEL THOMSON

ANDREE KEHN

THEIR MOMENTS

A N >

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ANDREE KEHN

ANDREE KEHN

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LENNY CHRISTOPHER

BECAUSE EVERYONE NEEDS A GOOD PLAN

ONE HUGE HOLIDAY A Million Memorable Moments Vacations don’t happen in packages. They play out in tiny moments—shared laughs, powder turns and family meals that all add up to the bigger picture. Of course, while your trip may not be remembered as a package, having a proper Jay Peak booking package sure helps you ignore the planning side of things a little more, in order to focus on those little moments.

At Jay, we make sure you have the basics like lodging, lifts and daycare dialed, so you can focus on what else you want to add. Are you a dyed-in-the-Gore-Tex skier? Pump House Waterpark person?

Ice Haus Arena fiend? Maybe you’re all of the above? The good news is we have options for everyone looking for time in the mountains. And we make booking the perfect vacation easy so you can start working on those moments you’ll remember forever, right away.

Call

(800) 451-4449 or visit jaypeakresort.com to book online.

THIS ONE’S FOR THE KIDS INCLUDED IN OUR PACKAGES: Kids 14 & under stay for free •

Kids 14 & under ski for free (with parents on a Ski + Stay package) •

Kids 3 & under stay and splash for free •

Daycare for kids ages 2-7

VACATION PLANNER // 52

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VACATION PLANNER // 53

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SKI + STAY

SPLASH + STAY

Mountain First

Pump up the House

This package is all about getting powder turns and deep sleeps and maybe a little carousing in between.

The family that Pump Houses together, plays together. This package is best for those looking specifically to enjoy the Indoor Waterpark this winter.

A FAMILY OF 4 CAN SKI + STAY $ PER NIGHT FROM JUST IN A HOTEL STUDIO SUITE OR A 1-BEDROOM CONDO

A FAMILY OF 4 CAN SPLASH + STAY $ PER NIGHT FROM JUST IN A HOTEL STUDIO SUITE OR A 1-BEDROOM CONDO

PACKAGE INCLUDES: Lodging Lift tickets valid at both Jay Peak and Burke Mountain Free lodging and lift tickets for kids 14 & under Free Daycare for kids aged 2-7

PACKAGE INCLUDES: Lodging Access to the Pump House Indoor Waterpark Free lodging & waterpark access for kids 3 & under Free lodging for kids 14 & under Free Daycare for kids aged 2-7

339

279

VACATION PLANNER // 54

SKI + SPLASH + STAY Deep in value What’s the easiest way to access everything that Jay offers? This package offers the best value for those who want to ski and enjoy the Pump House.

This is the best possible package. Period.

Book now & GET MORE THAN

200

$

A FAMILY OF 4 CAN SKI + SPLASH + STAY $ FROM JUST PER NIGHT IN A HOTEL STUDIO SUITE OR A 1-BEDROOM CONDO

399

PACKAGE INCLUDES: Lodging Lift tickets valid at both Jay Peak and Burke Mountain Access to the Pump House Indoor Waterpark Free lodging & waterpark access for kids 3 & under Free lodging and lift tickets for kids 14 & under Free Daycare for kids aged 2-7

in vacation extras

Book online easily and quickly at jaypeakresort.com or call (800) 451-4449

VACATION PLANNER // 55

INDOOR WATERPARK

WELCOME TO APRÈS HOT TUBBING Jay-style At Jay, we love après as well as the next place. Of course, the Pump House Indoor Waterpark goes a little bigger than hot tubs and cold beer.

It’s a 60,000 sq. ft. celebration of movement in water. Pick your post-mountain adventure; carving and gouging the Double Barrel standing surf wave, freefalling 60mph in La Chute, rock climbing the Big Falls, or just chasing the kids around. Like we said, we have more than hot tubs and cold beer... those things are just the start.

WHERE THE LANDLOCKED

BECOME FREED HOW TO CREATE

THE PERFECT PARTY 101 Step One: Just Add Water Looking to step up a group outing? The Pump House Indoor Waterpark is perfect for class trips, corporate outings, reunions and any gathering of people who enjoy 86-degree temperatures and water-fueled good times.

Groups can also enjoy The Drink Bar, the Elevation 1851' Family Arcade and The Warming Shelter Snack Bar. Catering available upon request.

Group discounts for as few as 15 people To book your group: groups@jaypeakresort.com or call (802) 988-2765

VACATION PLANNER // 56

Surf lessons in the Pump House Indoor Waterpark Surf instruction is offered daily 1hr prior to the opening of the Pump House Indoor Waterpark.

COST $35 More information: call (802) 327 2159 or contact Scott Rubin at srubin@jaypeakresort.com

PUMP UP THE PARTY

WHEN KIDS' BIRTHDAY PARTIES GO RIGHT Kids ain’t easy.

Find a liquid solution to party planning problems at the Pump House Indoor Waterpark, where birthday party legends are made.

from

229

$

for up to 10 people

3 hours of waterpark access •

Private Cabana rental (Includes private lounge area, TV and fridge) •

$2 worth of tokens per child for the Elevation 1851’ Family Arcade •

Small gift for birthday kid

More information: groups@jaypeakresort.com or call (802) 988-2765

ICE HAUS RATES INDOOR SKATING ARENA The Ice Haus is Northern Vermont (and southern Canada’s) newest arena.

The fact that it’s based at the base of our mountain means it’s also the best.

Play a little shinny, practice your crossovers, or just wobble your way around the ice with your family.

Public Skate Adult (15+)

$6

Junior (4-14)

$4

3 & under

free

Stick & Puck (all ages)

$6

Helmet required (full visor for kids 17 & under) Rentals Skates

$3

Helmets

$3

Stick

$2

Sharpening

$5

Ice Time Rental Per hour

$180

Contact Dennis Himes at: dhimes@jaypeakresort.com

VACATION PLANNER // 57

A TRUE NORDIC EXPERIENCE

SPA

Jay Peak’s Nordic Center offers everything needed to take on our extended network of cross country ski trails. Based in the Clubhouse and featuring easy access to the trails that wind throughout the golf course, this is where our dedicated staff make sure you have the high-end rental gear and focused programs to get you on snow happily and quickly.

The trail network features 12 miles of groomed trails for classic and skate skiing for novices and experts alike.

Jay Peak has more than enough adventurous, exciting, go-out-and-getyour-hands-dirty kind of activities.

We also know how to slow down and relax once in a while. The Taiga Spa, located in the Tram Haus Lodge, offers a full range of massage and spa treatments to fill the time between your more strenuous endeavours.

Visit: jaypeakresort.com/nordic

Visit: jaypeakresort.com/taiga

NORDIC CENTER RATES 1/2-DAY

1-DAY

2-DAY

3-DAY

4-DAY

$35

$45

$55

5-DAY

Trail fees Adult (19+)

$8

$12

Junior (6-18)

$5

$8

Toddeler (5 & under)

Free with paying Adult

Rental FULL (Skis/boots/poles) $17

$25

Skis only

$15

Boots only

$9

Poles only

$5

$65

VACATION PLANNER // 58

WE WANT TO MAKE SURE THAT YOU ALWAYS HAVE SOMETHING PLANNED Just in case a new indoor waterpark, ice arena, nordic center and 76 trails, glades and chutes weren't enough to keep you entertained, check out some of our featured events. As life up here is always "subject to change", we're just letting you know what month some of them will be happening.

Be sure to check jaypeakresort.com/events to confirm exact dates, times and details.

OCTOBER 2012 6 OCTOBER Third Annual Bean & Brew Festival at: Tram Haus Lodge Patio + Tramside Cafeteria

9 FEBRUARY Skier/Border Cross Challenge at: 720 Park 24 FEBRUARY Hope on the Slopes Vertical Challenge at: Tower Bar

DECEMBER 2012 15 DECEMBER Season Pass Holders’ Party at: Haynes Room in the Hotel Jay 31 DECEMBER New Year’s Eve Party & Fireworks at: Foeger Ballroom in the Hotel Jay

JA NUARY 2013 12 JANUARY Randonee Race at: Nordic Center 25 JANUARY Farmers’ Appreciation Day at: Pump House Mezzanine 26 JANUARY Ski The East’s Junior Free Ski Qualifier

MARCH 2013 16 – 17 MARCH Ski The East’s Extreme Competition 30 MARCH The Annual Beach Party at: Pump House & Hotel Jay Courtyard

APRIL 2013 6 APRIL Spring Mogul Competition at: Stateside 13 APRIL Pond Skimming at: Tramside Base 20 APRIL Tail Gate Spectacle at: Stateside Parking Lot

THE JAY PEAK

MUSIC SERIES AT THE FOEGER BALLROOM This summer we hosted The Wailers and bluegrass legend David Grisman.

FEBRUARY 2013 7-9 FEBRUARY 11th Annual Mardi Gras at: Different locations on resort

Go to jaypeakresort.com/events to see the winter Music Series schedule.

VACATION PLANNER // 59

PEAK WEEK AT JAY IS SO POPULAR, IT HAPPENS THREE TIMES.

WHEN COLLEGE ENROLLS INTO TOWN At Jay Peak, we’ve stuffed College Week so full of good times we needed to add another week for spillover. During the first week (January 6-11) come to Jay for five days of live music, events at the Ice Haus Arena, a Pump House Party with an ice luge and surfing, exclusive VIP access and schwag to bring back to school. For a quieter but still awesome time, visit January 13-18 or 20-25 for a week with less party and more mountain.

from just

452

$

*

* 9% VT lodging tax and Resort Fees included, based on 6 people in a 2-bedroom condominium.

5 nights arriving Sunday. Departing Friday.

•

5½ days of skiing and riding

More information: groups@jaypeakresort.com or call (802) 988-2765

LEARNING TO SLIDE Jay Peak has found a new way to teach you how to hit the hill. Two learning areas with intuitive terrain features + a fresh perspective on how to cater to beginners + Burton’s successful Experience Snowboarding progression = a happier first-timer.

Jay Peak’s new style of teaching will employ sculpted ski slopes that take the struggles out of learning. Gentle, contained slopes and a focus on fun while sliding will ensure that students are less nervous, less scared, and get to enjoy their first day more.The teaching methodology is suitable for all ages, applicable to skiing or snowboarding, and is based on the one taught at the Burton Academy in Northstar, CA. Come see how easy it can be to slide like a champ, despite being a rookie.

Visit: jaypeakresort.com/learningcenter

VACATION PLANNER // 60

(802) 334-8222

It tastes better when you shorten the distance between field and the fork.

So come to the table for local food.

Dig in to Newport.

(802) 487-9147

(802) 334-0200

Visit us to find out about our participating restaurants and farms.

www.DiscoverNewportVT.com/fresh (802) 334-2626

(20 minutes from Jay Peak)

VACATION PLANNER // 61

(802) 334-2340

(802) 334-8833

THIS IS WHAT JAY PEAK LOOKS LIKE IN 2012-13 LEGEND

EASIEST

SLOW SKIING AREA

Caution: Jay Peak does not sweep all trails, glades

MORE DIFFICULT

X-COUNTRY TRAILS

and chutes - ski/ride with care and do not ski/ride

MOST DIFFICULT

FIRST AID STATION

alone. Map not to scale. For directional use only.

PARK

AREA BOUNDARY

Call Ski Patrol from your cell at 802.988.2611.

VACATION PLANNER // 62

SKI AREA BOUNDARY POLICY

WOODS SKIING POLICY

• Check the Ski Area Boundary and ski or ride only on open trails and glades within the Ski Area Boundary.

• You can be charged for any rescue which takes place on closed on-property glades or trails.

• Woods and Backcountry areas beyond the Ski Area Boundary are not maintained or patrolled by Jay Peak Resort.

• Do not leave the Ski Area Boundary unless you are prepared for wilderness survival.

• Past the Ski Area Boundary, there is no way back to the Jay Peak Resort Base Area. When you pass beyond the Ski Area Boundary you leave the area of Ski Patrol Services.

• You are responsible for your own actions, your own rescue and the cost of your rescue.

• •

•

Woods are not opened, closed or marked, they contain many hazards.

Woods are recommended for EXPERT skiers in groups of 3 or more, please do not ski woods or chutes after 3 pm.

Woods skiers must enter and exit from an open trail and cannot ski under or around traffic controlling ropes or fences.

* Dogs are not allowed on trails

MOUNTAIN statistics SUMMIT ELEVATION: 3,968 Ft. AVERAGE ANNUAL SNOWFALL: 378” 2,153 ft. vertical drop 76 trails, glades, and chutes 10 9 LIFTS: LIFTS: Vermont’s only Aerial Tramway (60 passenger capacity) Northeast’s Northeast’s longest longest high speed detachable detachable quad (The quad Flyer) 13double Fixed-Grip chairQuads (Village (Metro, Chair) 1 triple Bonaventure, chair (Jet Triple Taxi)Chair) 1 Double 1 t-barChair (Queen’s (Village T-Bar) Chair) 1 Triple2 Chair Moving (JetCarpets Triple Chair) 2 Moving Carpets BEGINNER ZONE: BEGINNER Includes 4ZONE: lifts (Metro, Includes Moving Carpet, 5 lifts Village (Metro, Chair, and 2 Moving Queen’sCarpets, T-Bar) serving Village Chair, 11 trails and&Taxi introductory Quad) serving glades 11 trails & introductory glades 3 TERRAIN PARKS 3 TERRAIN PARKS SKIABLE ACREAGE: SKIABLE 385+ ACREAGE: 385+ OFF-PISTE SKIING: OFF-PISTE 100+ acres SKIING: 100+ acres TRAIL DIFFICULTY TRAIL RATINGS: DIFFICULTY 20% RATINGS: novice, 40%20% intermediate, novice, 40% 40% intermediate, advanced 40% advanced

VACATION PLANNER // 63

We know there are a lot of new places to navigate at Jay these days. Use this map to find your way from the mountain to your bed and back again. Try not to get distracted by all the good stuff along the way.

SLOPESIDE CONDOMINIUMS

LEARNING CENTER (NEW)

RT NO

SLO PE SID E

RO AD

STATESIDE BASE LODGE

H

ROA

D

G LA VIL

E

QUE

ENS

STATESIDE BASE AREA

PARKING

VILLAGE STATESIDE ENTRANCE

VILLAGE

VILLAGE SOUTH ENTRANCE D OA HR

EY

MAIN ENTRANCE

D ROA

242

L

VI

GE ID

TH

U SO

AD RO

BR

PARKING

GE LA

RO AD

ON ST

T PA

CONDOMINIUMS & TOWNHOUSES

LODGE & TOWNHOMES (NEW) JAY PEAK ROAD

STONEY PATH CONDOMINIUMS

242 VACATION PLANNER // 64

GOLF & MOUNTAIN COTTAGES

VILLAGE NORTH ENTRANCE

TWO THOUSAND AND TWELVE

TRAMSIDE BASE AREA HOTEL JAY + CONFERENCE CENTER TRAM HAUS LODGE PUMP HOUSE INDOOR WATERPARK

TRAILSIDE INDOOR PARKING

PARKING

ID

RO AD

TRAM SIDE BASE LODGE AUSTRIA HAUS INTERNATIONAL ROOM JAY PEAK PROVISIONS AND GENERAL STORE (NEW)

W

E

LR

LS

OW

AI

PARKING

TB

TR

IN PROPERTY: Alice’s Table, Tower Bar, Aroma Coffee Shop.

ES

ICE HAUS ARENA

IN PROPERTY: The Drink, The Warming Shelter Snack Bar, The Wave Surf Shop.

IN PROPERTY: Mountain Dick’s Pizza, The Foundry, Buddy’s Mug Coffee Shop, The Mountain Shop, Elevation 1851’ Family Arcade, Fitness Center

OA D

CONDOMINIUMS

MOUNTAINSIDE CONDOMINIUMS

PARKING

CLUBHOUSE / NORDIC CENTER CLUBHOUSE

NORDIC TRAILS

IN PROPERTY: Clubhouse Grille.

VACATION PLANNER // 65

WEST BOWL

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JAYPEAKRESORT.COM