Maluka Brand Guides

BR A

ND

GUIDE

L IN

ES

MASTER LOGO

PRIMARY ELEMENTS KAMP

KA M

KAMP

OT

GREEN P

P EP

ER

OT

PO

GREEN

P PE

T RED P

P EP

PER

Labels are differentiated by colours.

Typeface: CopperPlate Regular

ER

Logo should not be presented without the golden texture as it enhances luxurious brand character and service.

SECONDARY ELEMENTS Map

This features the trading route of the Spice islands. It evokes a sense of quality and time-honoured trust as it showcased Maluka’s venture to find only the finest spices.

Kraft Paper & Dusty Texture

To create the look of a trader’s map, it had to look worn out. Overlaying the dusty texture on top of the Kraft paper is key.

Kraft paper: Transparency: Normal 80% Dusty Texture: Transparency: Normal 30%

Logo Misuse:

KAMP

OT

E GREEN P

PP

ER

DO NOT distort or redraw our logo

KA M

PO

T GREEN PEP

PE

R

DO NOT Change the typeface of product name

It is essential that the logo is always implemented correctly and consistently. The incorrect examples use sensible discretion and adhere to the corporate brand guidelines when applying the logo.

KAM P

OT

E GREEN P

PP

ER

DO NOT use the logo without its Golden Texture

KAMP

OT

GREEN PE

PP

ER

DO NOT alter the proportions of the logo

KAM P

OT

E GREEN P

PP

ER

DO NOT alter the colours of the logo

MALUKA PACKAGING

Content Typeface: Barlow is the content typeface for Maluka and should be used in all content (eg. company story) to project a consistent visual identity.

This font has been chosen for: (i) Its rounded and geometric letters that

Barlow

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog

balance between trustworthy and approachable, adhering to Maluka’s brand character. (ii) Its versatility. Barlow comes in 8 different weights, with additional italic

Thin Thin Italic

ExtraLight ExtraLight Italic

Regular Italic

Medium Medium Italic

SemiBold Semibold Italic

Bold Bold Italic

Extrabold Extrabold Italic

Black Black Italic

versions, suitable from heading to body copy. (iii) Barlow is a typeface under Google Fonts, making it available for web and mobile communications as well, in addition to print.

Content Typeface

BRAND TYPEFACE: Copperplate is the corporate typeface for Maluka and should be used in all forms of Company information.

This font has been chosen for: (i) Its wide and geometric letters that balance between romantic and luxurious, adhering to Maluka’s brand character.

COPPERPLATE

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog

(ii) Its versatility. Copperplate comes in 3 different weights. (iii) Copperplate is a typeface under Google Fonts, making it available for web and mobile communications as well, in addition to print.

Brand Typeface

Light

Regular

Bold

TH

ANK YOU

!

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