AREA T H E O F F I C I A L P U B L I C AT I O N O F T H E O R I E N TA L R U G I M P O R T E R S A S S O C I AT I O N , I N C .
DESIGN FOCUS
Suzanne Tucker
SUMMER 2013
Lustrous Sheen| Amalfi Collection DALLAS
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Dallas Total Home & Gift Market Suite 102 World Trade Center | 2050 Stemmons Freeway | Dallas, TX 214.747.0040 | Wednesday, June 19th — Tuesday, June 25th Las Vegas Market C - 399 World Market Center | 495 S. Grand Central Parkway | Las Vegas, NV 702.878.7847 | Monday, July 29th — Friday, August 2nd FEIZY CENTER / 1949 STEMMONS FREEWAY / DALLAS, TX 75207 800.779.0877 / SALES@FEIZY.COM / WWW.FEIZY.COM ©2013 FEIZY IMPORT & EXPORT COMPANY®, LTD.
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From the President’s Desk
Dear Members and friends,
strengthening cooperation between the ORIA
This past spring, I was at my home in Lake
and other organizations that relate to our indus-
Placid, NY for a ski weekend. Three of my
try. This will not only benefit our organization
friends who were flying up in their plane to join
but all of our members.
us crashed into the mountains. Miraculously, all
In addition, we are continuing to work
three of them survived and walked
to expand our membership. Lucille
out of the woods that night. It got
Laufer and I each devote consider-
me thinking that many of us have
able time and energy to this effort
survived a terrible economic crash
but we need your help. I urge all of
but have picked ourselves up and
our members who know owners
taken serious steps towards recov-
and presidents of other flooring
ery. No matter what obstacles have
companies to get out there and
been brought our way, many of us
encourage them to join this great
have managed to survive and are
organization. You all know the
now—hopefully—beginning to
benefits ORIA membership pro-
thrive once again.
vides. With your assistance and
Similarly, our esteemed organization
cooperation we can gain members and thus
was on life support a few years back but is now
strengthen the organization to the betterment of
beginning to recover and grow thanks to the
the industry.
efforts of Executive Director Lucille Laufer and
Lastly, I am nearing the end of my term.
our Executive Board. However, we need to do
This is, in fact, one of the last few president’s
more to strengthen our industry and our organi-
letters you will have to deal with from me! So
zation moving forward.
hang tight—soon you will have one of our best
Among the steps we are taking towards
and brightest step up to lead the Association and
that goal is to upgrade our website. This project
give you a fresh perspective and vision. In these
was begun several years ago, but we plan to
exciting times for our industry and organization,
finally have it where we want it by year’s end.
the ‘conclave’ to select the next ORIA president
The result will be a new vehicle to promote our
is set to begin this summer and of course we
members, provide information for the industry
would love to hear from all our members with
and present a public ‘face’ worthy of our organi-
their thoughts and ideas.
zation. In addition, we have been working hard to address the challenges of the future by
Enjoy the summer and the family time, sincerely,
JEFFREY DESANTIS President - Oriental Rug Importers Association, Inc.
6 Summer 2013
AREA
Summer 2013
Published by the Oriental Rug Importers Association, Inc. 100 Park Plaza Dr., Secaucus, NJ 07094 • 201-866-5054 • www.oria.org
President Vice-President Treasurer Secretary Executive Director AREA Advisory Committee
Editor-Emeritus Editor-in-Chief
Editor Contributing Author Contributing Author Production
Jeffrey DeSantis Reza Momeni Behrooz Hakimian Michael Riley Lucille Laufer Reza Momeni, Chrm. Dennis Dilmaghani Archie Cherkezian Lucille Laufer llaufer@oria.org Sally James Carol Milano Ellyne Raeuber Artistic Color Graphics
Contents From the President’s Desk 6 10
In the News
20 24
Atlanta Market Guide
28
Design Focus: Suzanne Tucker
New Product Gallery
”Rugs Are Essential To A Room’s Soul”
34
History & Heritage In Tibet, One Man, One Rug
44
Merchandising Energizing Your Marketing In A Weak Economy
48 50
From HQ
28
50 52
Index to Advertisers Directory
Material submitted for publication will not be returned unless specifically requested. No article shall be reproduced in any form without the express written consent of the Oriental Rug Importers Association, Inc. Subscription price (for the trade only) is $30 for one year and $40 for two years in the United States. In Canada and Mexico the price is $35 for one year. The price for all other countries outside the U.S. is $60 for one year, payable by check drawn on a U.S. bank. Remittance must be attached to subscription order. Individual copies are available at $10 per issue.
Cover: The stylized central medallion in this East Turkestan Khotan relates to the sunburst convex mirror above while its stylized floral motifs and soft gold field find a new incarnation in the upholstered chairs. Photography by Matthew Millman. Courtesy of Tucker & Marks Design Inc.
Calendar
AREA 7
5". "3* "/ )"/%$3"'5&% 5* #&5"/ 36(4 XXX UBN BSJBO DPN
In The News PEOPLE
“Nourison is thrilled to be partnering with
ART RESOURCES
such an exciting leader in the home furnishings industry,” said Alex Peykar, principal of Nourison.
is pleased to
“An award-winning designer, Kathy Ireland heads
announce that Mr.
up the 25th most powerfully licensed brand globally
Asif Nazir has recent-
and is one of the 50 most influential women in the
ly joined the company
United States. She is a true expert in this field. We
as the newest addition
are confident that together Nourison and Kathy
to their IT team. In
Ireland will create a dynamic, fashion forward and
addition to leading the
highly successful duo of home design.”
company’s web development program, Mr. Nazir will head up the Art Resources online
Asif Nazir
marketing and research departments.
SPHINX BY ORIENTAL WEAVERS is delighted to announce their new color partnership with Pantone, LLC. Pantone is the global authority on all things color and the leading provider of professional color standards for the design community. Together,
LICENSING
NOURISON has entered into a licensing agreement with Kathy Ireland Worldwide for a floor covering
Sphinx and Pantone will embark on a multi-year venture to deliver fashion-forward color trends and innovative style and design to the home fashion
brands Kathy Ireland Home as well as Kathy Ireland
industry through the PANTONE UNIVERSE™
Marie. In addition, Nourison will be creating deco-
avid colors and stirring rug collections. By joining
partnership. This licensing agreement includes the
Designs Jardin by Nicholas Walker, Kathy Ireland
Designs Acafe Society by Chef Andres, and Kathleen
rative accessories under this agreement.
“It is exciting for everyone at Kathy Ireland Worldwide to join Alex and the incredible team at Nourison, to develop beautiful flooring and accents for homes, offices and the hospitality communities,” said Kathy Ireland, CEO and Chief Designer of Kathy Ireland Worldwide. “We considered no other company for this category. Under Alex’s keen vision and direction, Nourison is a world leader in fashion. As our brand continues to grow, we are actively seeking the finest global partners in each category. Nourison enjoys an unequaled level of respect and appreciation from designers and the people who chart the course of fashion.”
brand. Sphinx is well known as the industry leader with their innovative style, cutting-edge designs, with Pantone’s inspiring and extensive color direction, Sphinx will continue to revolutionize the area and fashion rug business to deliver exhilarating decorative accessories to the home furnishings and design community. “We are truly honored to be selected as a brand partner by the world’s foremost color experts,” said Michael Riley, president of OW USA. “We have very aggressive plans for a spectacular offering of fashion product developed in conjunction with the Pantone team and targeted towards our retail partners in the home furnishings business.” Sphinx has already unveiled their first new product offerings combining the insightful and expressive PANTONE® Colors with captivating designs, with more to come.
10 Summer 2013
Excellence in Quality & Service
505 Winsor Drive | Secaucus, NJ 07094 www.AmincoInc.com Phone - 201-601-9200 | Fax - 201-601-4747 | mail@amincoinc.com
In The News PRODUCTS
NOURISON has updated its popular Tahoe
industry. This beautiful technique allows us to create
Collection of wool hand-knotted rugs for 2013 with
are delighted to launch such a cutting edge and fash-
Tahoe Modern, will feature modern interpretations of
ion forward line to the hospitality flooring market,”
several new rugs. The new collection, aptly named ciful fleur de lys … vivid ikat designs, and more.
animal patterning … painterly crosshatching … fan-
“We have made the rugs more contemporary through the use of color, absence of borders, and cleaner lines while still maintaining the overall feel of this popular collection,” said Joyce Lowe, Executive Director of Nourison’s Rug Division. The unusual
fantastic contemporary or transitional designs. We
said Michael Riley, president & CEO of OW Peek” of their new Watercolors Collection on their Hospitality. OW Hospitality is offering a “Sneak
Facebook page, Facebook.com/OWHospitality and also on their Pinterest page at Pinterest.com/ OWHStyleStudio. TAMARIAN has debuted new Spring color palettes
the inspired designs in Tahoe Modern reflect today’s
for 2013. They included arrays such as ‘Brasil’—a
ultra-elegant décor. Tahoe Modern will be on display
events who brought fabrics for current projects fre-
yet delightfully harmonious color combinations of leading home fashion trends. Each is the perfect
accent piece for a new approach to sophisticated and in Nourison’s showroom this summer at Space 3F2
of the Merchandise Mart at Atlanta Rug Market and Suite C112 of Building C at Las Vegas Market. ORIENTAL WEAVER HOSPITALITY’s “Style
newly created Axminster carpet line, the Watercolors Studio” is pleased to announce the release of their
Collection. This innovative collection features many
breathtaking designs in a spectacular color array and will be the key focus of the OW Hospitality booth at Watercolors Collection is an exhilarating study of
Hospitality Design Expo in May. OW Hospitality’s blending and fashion color play. “The influence of watercolors on paper ranges from spectacularly intense to the soft subdued depending on technique,” said Amy Jaekal, OW’s Style Leader. “As with painting, by adding a dab more water to your brush, colors blend and flow —mixing together to create all new hues. As artists, we in the OW Style Studio wanted to put this timeless art into our medium. And “The Watercolors Collection is based on
so we did. Who says you can’t paint with wool?” trends we have identified throughout the fashion
12 Summer 2013
mix of watery blues and greens, moss yellows and subtle grey hues. Market-goers at this year’s spring quently found this palette contained many of the tones they were using in the interior. Furthermore, they enjoyed the balance that the Brasil palette offered in these colors, offering the right amount of construction, new lines such as their Banana Silk
“punch” while remaining harmonious. In terms of rugs in a “shag weave” offer clients a clean and minimal look that’s elegant in its approach. Custom colors from their extensive pom sets make ordering easy and the possibilities vast. Also noted: the QR code tags on all Tamarian rugs and samples have been a huge success. From trade shows, to showroom floors, show houses, and even in print catalogues, this tool has quickly become vital to many and has made working with their rugs even easier. One area where the QR technology is particularly helpful is when an image of a rug is needed to share with a client. One can simply scan a tag and, in addition to the stock and production information, capture the rug image and email/message direct to the client! In the current climate of “immediate satisfaction” this quick action can often be the difference in keeping someone engaged or losing the sale.
We Clean Valuable Rugs “Never clean this rug” was good advice when traditional rug washing was your only option. Revita is not traditional rug washing. Revita revitalizes rugs, purging them of dirt, bacteria, dust mites, allergens, stains and odors. No harsh chemicals. In fact, Revita removes the toxic residue left by previous rug cleaners and gently strips away the brittle calcium deposited in your rug by the well water they used. A revitalized rug is softer, richer and healthier than ever before.
Utterly clean. You’ll smile when you see and feel the difference. Revita is a new technology using ultra-purified water and purely organic additives to restore the life and vitality of area rugs, even the most delicate, antique silk Persians and Orientals. Miraculously, Revita costs about the same as traditional rug washing. But technology is always like that, isn’t it? Giving us safe, affordable solutions that were impossible only yesterday. Learn more at
revitaRUGS.com or call us at 855-573-8482
PS
– Patching, weaving, re-dyeing and re-fringing are performed daily by our master conservators. Your rug is in expert hands with Revita. And our drivers and estimators are happy, friendly and college educated. What a company!
Hamid Zarei Azita Goldman
Learn more about our process online.
In The News AWARDS
FEIZY RUGS was a sponsor of this year’s ASID Dallas Design Ovation Awards at the Platinum Level. The Design Ovation Awards recognize achievements in interior design, architecture and special contributions to the community made by ASID members and students. Categories range from numerous Commercial and Residential Design categories to Sustainable/Green/Adaptive Reuse Design and Student Real and Imagined Design. Winners are selected by a jury of industry professionals. “Feizy Rugs is proud to support the ASID,” said John Feizy, Founder and CEO. “We are blessed to have built many strong relationships with our designer partners over the past 40 years and recognize what a huge part they have played in our success. It’s absolutely our honor to be a part of such a wonderful evening.” Winners in all categories were announced at the gala event held at the Nuvo Room in Dallas on May 3rd. For a list of all categories or more information about the awards, please visit http://www.asiddallasdesignovation.com/.
undercapitalized organizations that provide critical services to children at the local level. With grantees in North America, Asia, the Middle East, Africa, Latin America, and the Caribbean, their approach tackles local issues but their impact is global. “We are proud to partner with The Global Fund for Children to offer assistance to underserved children and youth worldwide,” said John Feizy, Founder and CEO. “Their unique vision, dedication and approach to creating stable, relevant and vital resources upon which children can build better lives is nothing short of inspiring and amazing.” REVITARUGS was a proud sponsor of the May 9th ASID DESIGN FORUM. Held in New York City, the forum offered a unique opportunity for design professionals to meet and discuss a variety of topics, while attending panelist presentations and talks. This year’s “Exploring Universal Design” forum featured presentations on gerontologic design. Speakers included Rosemary Bakker of Weill Cornell Medical College, and Lorraine G. Hiatt, environmental gerontologist of Planning Research and Design for Aging. This was followed by a dis-
FEIZY RUGS is pleased to announce a year-long partnership with The Global Fund for Children (GFC). The company has announced that it will donate a percentage of all market sales written in the Feizy Rugs showrooms during each of the upcoming markets during the next twelve months to benefit marginalized children in more than 60 countries.
NOTEWORTHY
The Global Fund for Children is a unique organization that finds and invests in community-
cussion on “Detoxifying Your Home” with Matthew Waletzke of Healthy Dwelling. As a proud member of ASID, RevitaRUGS supports interior designer education in learning about current product lines and services in the industry. “We are here to support our fellow professionals, and to learn about the future of universal design from this talented group of designers,” said Azita Goldman, VP Business Development. When it comes to a clean healthy home,
based groups worldwide to transform the lives of
RevitaRUGS has pioneered the organic wash process
children on the edges of society—trafficked children,
to purify rugs and carpets, using a key ingredient—
refugees, child laborers—and help them regain their
pure, clean soft water. RevitaRUGS revitalizes all
rights and reach their potential. GFC seeks out inno-
types of rugs, including antique, Oriental, Persian,
vative and emerging groups and invests in these
silk, and viscose.
14 Summer 2013
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In The News UPCOMING SHOWS
shouldn’t miss it.” Confirmed returning favorites include acclaimed West Coast floor covering mavericks like Amadi, Ariana, Art Resources, Caravan, Mobayen and Nalbandian. Spirited new designs for fall 2013 from these firms alone are worth the trip. But there is more. Also confirmed is an accomplished lineup of gifted new style-makers who will exhibit at The Rug Show@Javits for the first time this fall. JD Staron, for one, is a Stamford, CT-based design studio with a library of more than 5,000 rug patterns.
Second Annual Javits Show Confirms New & Returning Exhibitor List fall rug buying season Sept. 22-25, 2013 at the
The second annual Rug Show @Javits kicks off the Jacob K. Javits Convention Center in New York City with a knock-out lineup of confirmed, NEW and returning rug producers. This collective represents the most creative, cutting-edge arbiters of style in the field of fine handmade rugs anywhere in the world today. Meticulous quality, trend-setting innovation and stunning surprises are guaranteed at the Javits Center in September, with carpet textures, colors and designs rivaling the autumnal hues beginning to landscape the East Coast. Buyers will find soulful new designs taking
The company’s signature collections have appeared with equal panache cutting-edge contemporary
in the most influential shelter magazines, showcasing designs side by side with fine antique reproductions. Wool and Silk Rugs, based in Montclair, NJ, is a relatively new darling in the industry, founded just three years ago. The firm has perfected artinspired rugs with painterly precision and already has earned consecutive Carpet Design Awards at DOMOTEX in 2012 and 2013. If you don’t know Wool and Silk, you will soon. Stay tuned for much more. The Rug Show@Javits will continue to announce new and returning exhibitors, culminating in an inspired 2013 fall trade event, Sept. 22-25. See you in September!
inspiration from the likes of impressionist and abstract paintings, world architecture and global fabric patterns, as these brilliant rug producers present arguably the most exceptional, skillful examples of flooring art in the world today. Expect to see modernized takes on tried-and-true traditional patterns, newfangled fiber combinations, audacious use of color and the most tranquil interpretations of contemporary around. “We are thrilled to see The Rug Show@Javits grow this fall with so many new rug producers with like-minded visions on quality and style,” said Ramin Mobayen. “With this many pioneers in the industry under one roof, buyers really
16 Summer 2013
New Dates Set For 10th Annual Show Save the date for October! Metro Market Week in New York and New Jersey celebrates its 10th runs Monday, Oct. 7 to Thursday, Oct. 10.
Anniversary this fall with a new date cycle, which According to show exhibitors/organizers,
Continued on page 18
In The News Continued from page 16 the shift to October will better serve retail buyers. “Metro Market Week has become a world class event that is attended by leading retailers across the nation and internationally,” said David Samad of New Jersey-based Samad. “Because of this, and due to the quick succession of holidays in
New Venue Announced for NYICS
September 2013, shifting the show dates to October
Buyers attending 2013 Metro Market Week and the
for this year was necessary in order to allow the
New York International Carpet Show (Oct. 6-8) will
greatest participation from exhibitors.”
see a new look at NYICS. Just minutes from the tra-
Since its debut in 2004, Metro Market Week
ditional Carpet District, this year’s show will be on
has enjoyed participation from every important area
the spacious ground floor of a Manhattan show-
rug importer on the East Coast. Collectively, these
place—the Metropolitan Pavilion on 18th Street.
committed exhibitors treat retail buyers to an
This combined trade event during Metro
unmatched selection of the most innovative rugs in
Market Week is a dynamic destination with lots of
every design and construction on the world’s stage.
activities for participants during the important New
“We are proud to have been part of Metro
York Fall Market in October. Top tier International
Market Week for the past 10 years, as this market
carpetmakers, including acclaimed German designer
has become a major factor in the rug industry,” said
Jan Kath of Jan Kath Design, London’s Knots Rugs,
Ramin Kalaty, spokesperson for New York-based
and Toronto’s Creative Matters, join market leaders
Kalaty.
Amici Imports, Aminco, Asha Carpets, Bespoke This year will be no exception. Buyers can
Rugs, D&K Wholesale, Eliko Decorative Rugs,
expect an exquisite assortment of area rugs from
French Accents, J.D. Staron Galleries, Jade, Kooches
around the world. Trends to watch for include beau-
Lapchi Hand Made Carpets, Modern Tribal Arts,
tifully crafted modern rugs with eye-popping colors;
New Moon Rugs, Red Spruce,ReVita Rugs,
dye-free Moroccan styles; reinvented traditional
Tamarian Carpets, The New England Collection,
styles that borrow from the past, but push the design
Tibet Rug Company, Tissage, Wool & Silk Rugs,
envelope toward modern; the softest neutrals; chic
Woven Legends, Zollanvari and others to come.
painterly looks; tailored masculine styles; worn antiqued designs and more. Don’t miss the top trends, timeless patterns,
“NYICS boosts business and these stunning carpets spark higher profits. They are the stars of the show,” says Dennis Dodds, founder and owner of the
exclusive promotions and unmatched networking
highly-touted event, now in its ninth consecutive
opportunities at Metro Market Week 10. All atten-
year. “Our top vendors make the market. They have
dees are invited to celebrate our 10th Anniversary at
the vision. And this ‘don’t-miss’ annual trade event
the return of the exclusive New York at Night cock-
is their signature show. We are on the leading edge
tail bash, scheduled for Tuesday, Oct. 8. Details will
of a new age of artisan carpetmaking and the New
follow. For more information, visit: www.metromar-
York International Carpet Show leads the way.”
ketweek.com. Call: (800) 411-6674.
For more information, go to
www.NYICS.com. Contact them directly at
nyics1@juno.com, or by phone: 215.248.0494.
18 Summer 2013
During During METRO MARKET WEEK
N NYICS
in Ne N New wY York! ork! October Octo ober 6-8, 2013
Your Y ourr Ne New wY York ork F Fall all Market Mark ket ffor or nearl y a decade ... nearly decade...
www.NYICS.com ww ww w.NYICS.com c T:: 215.248.0494 T NYICS1@juno.com NYICS1@juno .com m
In The News MARKETS Atlanta Summer 2013 Gift & Home July 10-17 Area Rug July 11-14
AMERICASMART continues its commitment to
The product selection slated for the 2013
providing a comprehensive shopping experience
July Market is better than ever. A unique world of
through the incorporation of full HOME and RUG
new product awaits first-time and returning buyers in
collections in easily accessible showrooms at the
new, updated and expanded showrooms and tempo-
upcoming The Atlanta International Gift & Home
raries in one easy-to-navigate campus with more
Furnishings Market® (July 10 – 17, 2013) and The
than 7 million square feet of exhibition space.
Atlanta International Area Rug Market® (July 11 – 14, 2013).
Two new TEMPORARY categories debut at the July 2013 Market. Gardens LUXE and Tabletop LUXE are juried collections of high-end product.
INNOVATIVE, ON TREND & BUYER-FRIENDLY
Building on the groundbreaking success introduced at the January 2013 Market, the integra-
They will be located in the lobby areas immediately outside the exhibit halls of Building 2. The Made in America temporary collection
tion of HOME and RUG collections in Building 1
continues to be one of AmericasMart’s strongest and
provides buyers with a more extensive product selec-
most requested Temporary collections. It returns to
tion that is more in line with the way they shop,
the July Market on Floor 2 of Building 3.
making it easier to source a full array of home fur-
Buyers at the July market also will enjoy
nishings, home décor and rug options in one product
increased wireless connectivity enabled by
center.
AmericasMart’s partnership with Verizon Wireless. Additionally, AmericasMart again presents
Verizon Wireless customers at the Market gain the
an unparalleled buyer experience with compelling
additional advantage of accessing the nation’s largest
rug industry-focused educational presentations and a
4G network via a large variety of Verizon-powered
celebration of industry excellence at the ICON
devices. Specified floors of each building and con-
HONORS 2013 ceremony.
necting bridges are wi-fi enabled for a nominal fee
20 Summer 2013
In The News either per day or for the entire Market.
Saturday, July 13. Henderson shares the lat-
DYNAMIC, EDUCATIONAL
est trends in tabletop
& INSPIRING SPEAKERS
accessories and teaches
As part of the preferred Market experience,
how to incorporate home
AmericasMart presents an extensive list of speakers
accents and furnishings to
and educational opportunities that feature celebrity
complete the overall look
designers, home décor tastemakers, celebrated chefs
of a room.
and business leaders.
A full list of semiEmily Henderson
Highlights include:
nars, events, classes and
Jonathan and Drew
demonstrations is available online at
Scott of HGTV’s
http://www.americasmart.com/gift/july-2013/events.
Property Brothers present “Champagne
HONORING INDUSTRY LEADERS:
Dreams on a Beer
ICON HONORS 2013
Budget” Thursday, July
The centerpiece of the July Market, AmericasMart
11. These business
celebrates professional achievements at the most important and anticipated night in the gift and home
savvy brothers discuss how to spend money
Jonathan & Drew Scott
where it counts and how to search for the best pric-
industry, ICON HONORS 2013. The ICON HONORS 2013 celebration will
ing on products.
be Thursday, July 11 at the Atlanta Marriott Marquis,
Residential, commercial and landscape architect
just blocks from AmericasMart. Cocktails will be
John Gidding, host of HGTV’s Curb Appeal: The
served at 7 p.m., and the dinner and 2013 Honors
Block, presents
Presentation begin at 7:30 p.m. Honors will be pre-
“Maximize Curb Appeal
sented to home and gift retailers, manufacturers,
in Minimal Space”
sales agents and service providers from across the
Friday, July 12. Gidding
industry. Tickets and tables can be purchased at
shares tips and tricks for
www.americasmarticonhonors.com.
boosting the curb appeal of an outdoor space regardless of its size. Three of the South’s John Gidding
top interior designer and
bloggers Haskell Harris, Jamie Meares and Lindsey Coral Harper present “Styling in the South” Friday, July 12. These tastemakers discuss staying true to their Southern roots and how that affects their design perspective. Stylist Emily Henderson, winner of HGTV’s Design Star, presents “Make Your Tabletop Pop”
AREA
21
In The News SEMINARS & EVENTS In partnership with AmericasMart, Oriental Rug Retailers of America (ORRA) will present a series of seminars and educational opportunities for current members and potential members at the July market.
4 p.m. Rug ID Walk Through CRA Re-Certification. This educational opportunity features a discussion and examination of Oriental rugs for re-certification of the CRA, immediately following the CRA Exam. Building 1, Floor 4, Room 4-B-1
COMPELLING HOME & RUG PRESENTATIONS
FRIDAY, JULY 12 1:30-2:30 p.m. ORRA Director of Education Phil Menendian, CRA presents “Knot to be Missed.” Menendian, along with other ORRA board members, continues the ongoing educational process supporting the certifications of rug appraisers. All members and non-members are welcome to participate. Building 1, Floor 4, Room 4-B-1 3-4 p.m. Appraisers Forum. This new program is aimed at enhancing earlier ORRA educational programs with more focus on today’s methods and approaches that are necessary to provide qualified and informative rug appraisals. Attendance is recommended for those taking the CRA exam. Building 1, Floor 4, Room 4B-1 SATURDAY, JULY 13 12:30 p.m. ORRA Director of Education Phil Menendian, CRA presents “ORRA Tips on Proper Rug Appraisal Techniques.” Building 1, Floor 4, Room 4-B-1 1-4 p.m. ORRA Director of Education Phil Menendian, CRA presents “ORRA Certified Rug Appraiser’s Exam.” Open to ORRA members only, Menendian enumerates on the mechanics of an appraisal. Building 1, Floor 4, Room 4-B-1
22 Summer 2013
In addition to ORRA programming, AmericasMart
and its rug exhibitors host educational, promotional and networking opportunities for Home and Rug buyers. These include:
WEDNESDAY, JULY 10 9 a.m. Cup of Joe and Go. Buyers are invited to begin their morning with a cup of fresh coffee while exploring the Rug and Home collections. Building 1, Floor 4 4 p.m. Daily Design Drawing, sponsored by L.R. Resources. A live drawing for buyers to win home furnishings, accents and rugs donated by exhibitors. Building 1, Floor 4, Room 4-F-11 THURSDAY, JULY 11 11 a.m.-Noon Jonathan and Drew Scott of HGTV’s Property Brothers present “Champagne Dreams on a Beer Budget.” These business savvy brothers discuss how to spend money where it counts and how to search for the best pricing on products. Building 1, Floor 14, Seminar Room 4 p.m. Daily Design Drawing, sponsored by Capel Rugs. A live drawing for buyers to win home furnishings, accents and rugs donated by exhibitors. Building 1, Floor 6, Room 6-F-2
In The News FRIDAY, JULY 12
4 p.m.
11 a.m.-Noon
Daily Design Drawing, sponsored by Liberty
Three of the South’s top interior designer and blog-
Oriental Rugs. A live drawing for buyers to win
gers Haskell Harris, Jamie Meares and Lindsey
home furnishings, accents and rugs donated by
Coral Harper present “Styling in the South.” These
exhibitors. Building 1, Floor 4, Room 4-D-5
tastemakers discuss staying true to their Southern
A full list of seminars, events, classes and demon-
roots and how that affects their design perspective. Building 1, Floor 14, Seminar Room 3 p.m.
strations is available online at
www.americasmart.com/rug/events.
Daily Design Drawing, sponsored by Oriental
HONORING INDUSTRY LEADERS:
Weavers. A live drawing for buyers to win home fur-
ICON HONORS 2013
nishings, accents and rugs donated by exhibitors.
The centerpiece of the July Market, AmericasMart
Building 1, Floor 3, Room 6-F-2
celebrates professional achievements at the most
SATURDAY, JULY 13
important and anticipated night in the gift and home industry, ICON HONORS 2013.
3-4 p.m. Award-winning interior designer Roger Thomas,
The ICON HONORS 2013 celebration will be
executive vice president of Design-Wynn Design
Thursday, July 11 at the Atlanta Marriott Marquis,
Development, presents “Luxury Defined” sponsored
just blocks from AmericasMart. Cocktails will be
by Global Views and Studio 1A. Thomas discusses
served at 7 p.m., and the dinner and 2013 Honors
injecting luxury and timeless elegance into design
Presentation begin at 7:30 p.m. Honors will be pre-
projects regardless of the budget through an explana-
sented to home and gift retailers, manufacturers,
tion of his inspiration and strategies for developing
sales agents and service providers from across the
inspiring interiors and home décor products.
industry. Tickets and tables can be purchased at
Building 1, Floor 14, Seminar Room
www.americasmarticonhonors.com.
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New Product Gallery The Silken Allure Collection, featuring subtly refined color palettes and exquisite designs,
epitomizes beautifully understated elegance. Powerloom knotted of the finest New Zealand wool, striking silk highlights accentuate key elements of each pattern to create a brilliant luminosity, sublime texture and stunning sophistication. The incredibly soft fields and a luxurious plush pile conspire together to ensure that each rug feels as fabulous as it looks. Shown left: SLK10 MTC
NOURISON ATLANTA SHOWROOM #3-F-2 LAS VEGAS SHOWROOM C112
Vogue Collection. Machine-made in From Momeni, the strikingly new
Turkey of 100% viscose, the collection features distressed patchwork and transitional designs enhanced by the silky sheen and on-trend color palettes. Shown right: VG-02 Blue Shown far right: VG-01 Gold
MOMENI ATLANTA SHOWROOM #4-B-2 LAS VEGAS SHOWROOM B425
24 Summer 2013
New Product Gallery From KAS’ new Jaipur Collection of handtufted
Oushak designs in blended new Zealand wool: #3864
Light Blue Marrakesh. Made in India and available in 4 sizes, it is also available in a Pistachio color palette. KAS will be showing in Atlanta in Space 4D2 during the summer show and in Las Vegas in their new showroom (as of Jan 2013) in Space B-175…right off the first floor lobby. On display will be over 150+ new designs from Winter and Spring (now in stock) in addition to the over 200+ new designs being introduced at the summer shows. Join KAS each night of market from 4- 6 p.m. to relax and enjoy a glass of wine and delicious appetizers.
KAS ATLANTA SHOWROOM #4-D-2 LAS VEGAS SHOWROOM #B-175
has the rug for you. From India, the Sahara Collection If it’s a stylish statement you seek to make, then Loloi Moroccan inspired rugs. Sahara is hand-knotted with updates living areas with a fresh take on nomadic,
two different fibers—jute and wool. The latter forms the ethnic patterns in each design. The designs are
available in traditional off-whites and gorgeous blues in sizes 4’x 6’, 5’6” x 8’6”, 7’9” x 9’9”, 8’6” x 11’6”, 9’6” x 13’6”. Shown left: Design SJ-04 Birch
LOLOI ATLANTA SHOWROOM #4-C-7 LAS VEGAS SHOWROOM #B-480
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New Product Gallery The easy styling of Feizy Rugs’ Sargasso Collection is a
perfect complement to indoor and outdoor settings alike. Hand loomed of PET, these eco-friendly rugs are flexible, fun and durable. Available in a range of colors and designs, each piece creates a setting of casual comfort. Hand loomed of recycled polyethylene terephthalate (PET) .
FEIZY LAS VEGAS SHOWROOM #C 399
F.J. Kashanian are, shown far left, Suzani from the Sari Silk Collection
Among the many exciting new designs for summer from
in Violet. Made with 100% sari silk in
Kashmir, India, this one-of-kind piece is tribal in design and—at the same time— luxurious to the touch. also from the Sari Silk Collection.
Others include, shown left: Ikat Aqua Blue
This one-of-a-kind piece is handmade in India of 100% sari silk—the same silk used for women’s sari dresses in India.
F.J. KASHANIAN RUGS ATLANTA SHOWROOM #4-G-8
26 Summer 2013
New Product Gallery
Art Resources continues to delight buyers and consumers alike with their enchanting collections. New for this year’s fall selling season, far left: Design #2287AB, a traditional Moghul design, hand-knotted in Pakistan; and left: Design #1635AB, a patchwork of traditional motifs, also hand-knotted in Pakistan. Both feature the company’s ‘fabric wash’—a special shearing and washing process that enhances the whiteness of the white yarns and crispness of the design.
ART RESOURCES Los Angeles - Secaucus - High Point
Also new are two designs featuring an over-dye process. Both are hand-knotted in Afghanistan. Far right: Design #7038 and right: Design #1126AB. To see similarly striking new designs and more, visit Art Resources in their New Jersey and Los Angeles showrooms.
ART RESOURCES Los Angeles - Secaucus High Point
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Design Focus
For Acclaimed West Coast Designer
SUZANNE TUCKER Rugs Are Essential To A Room’s ‘Soul’
While growing up with oriental rugs was undoubtedly a trigger, Suzanne Tucker’s passion for them truly developed while she was in college. “My first memorable introduction was a year-long course that I took about history of interior architecture and the decorative arts,” reflects the renowned interior designer, principal at the prestigious San Franciscobased firm Tucker & Marks, whose projects have taken her all over the country. Indeed, this is when she became fascinated by how the various aspects of oriental carpets, including their patterns and dyes, all relate to specific provenances and historical periods. Her genuine attraction to rugs is hardly surprising as she is an avid traveler ever curious about diverse cultural esthetic traditions. For this AD 100 designer, rugs are essential to the room’s “soul”—a quality otherwise lacking in their machine-made counterparts. While its allover even quality can be desirable, machine-made carpeting often shows visible seam lines and is devoid of character. As the ultimate green floor covering—an attribute that is gaining importance in clients’ eyes—the handmade rug is key from the
OPPOSITE An ivory ground Moroccan rug with its bold nomadic chocolate pattern sets a contemporary tone in this living room featuring a classical architectural design and showcasing an eclectic mix of antique and modern furnishings. Photography by Matthew Millman. Courtesy of Tucker & Marks Design Inc.
STORY BY ALIX G. PERRACHON
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Design Focus decorative viewpoint because it anchors seating
within the tribal sphere, she loves Moroccan rugs
arrangements and pathways grounding the space with
which she had been using long before their recent
texture and color. Moreover, Ms. Tucker finds the
resurgence in popularity.
possibilities with custom handmade rugs to be virtu-
Avowedly not an antique rug “snob,” Ms. Tucker
ally infinite in terms of selection of color, size, pat-
also uses new rugs whose quality she feels is now
tern, and material. She enjoys the thrill of choosing a
often on par with antiques. She particularly appreci-
blend of yarns, such as linen and wool and silk and
ates Tibetan rugs thanks to the boundless options in
wool, instead of just a single fiber.
terms of color, pattern, materials, and size. Still, she
When initiating the rug selection process with clients, Ms. Tucker devises her own “Rorschach
comments: “Whether they are antique or new, there’s a time and place for everything!”
Test” of showing them visuals of rugs to assess their
Generally speaking, Ms. Tucker believes that it’s
knowledge and taste. She then brings a number of
easier to start with the rug as it’s the foundation of the
pieces to the client’s home that could potentially fit
room with respect to color. However, she adds: “I
the bill. Also critical to finding the right rug, she com-
don’t hold that as a hard and fast rule because there
ments: “So much depends on the appropriateness to
have been times when the rug came last!”
the interior architecture, style of a room, and of
Meanwhile, unlike many designers, she feels that a
course its function.” As she does with all other design
room-sized carpet is a must only when working with
elements, she balances the carpet in the space paying
“an amazing palace rug.” In effect, she enjoys placing
particular attention to scale and proportion.
several smaller rugs in a large room for a more inti-
Although she has used a diverse array of rugs,
mate ambience and to better show off a beautiful
including Donegals, kilims, and Chinese pieces, Ms.
wood floor. To ensure that rugs within the same space
Tucker is most passionate about Ziegler Mahals and
“speak” to each other, she often looks for a connect-
Oushaks thanks to their large-scale patterns and color
ing thread in their borders. When coordinating differ-
ranges that lend themselves to a wide variety of
ent rugs in the same room or from one space to the
design options. “I love Oushaks for their texture and
other, their harmony in scale, pattern, and color is far
pile,” she notes. “They’re luxurious yet can be used
more important than their specific rug style. Also crit-
in very casual applications. They usually have a love-
ical is how the rug’s particular texture relates to other
ly, warm palette with colors like mango, ocher, and
materials and textiles in the room.
coral juxtaposed with cool pale blues and celadon greens.”
When harmonizing rugs with fabrics, Ms. Tucker balances them just as she does with all elements of
Like many prestigious West Coast designers, Ms.
design. Moreover, she remarks: “The balance of color
Tucker has a penchant for the scatter-sized tribal
moving around a room needs to be equalized and the
Khotans. “They have a lot of character and work so
appropriateness of the styles must at least resonate
well as accents in hallways, vestibules, and on either
with each other.”
side of the bed,” she says. “You can build a room
Having decorated with rugs since the beginning
around them by pairing and layering them.” Also
of her career, Ms. Tucker has amassed a treasury of
OPPOSITE A Swedish “half- pile” rug exhibiting a simple geometric repeat on a taupe and cream ground anchors this sitting room decorated with neutrals contrasting with the bold modern art and assorted artifacts . Photography by Matthew Millman. Courtesy of Tucker & Marks Design Inc.
30 Summer 2013
Design Focus tips for new rug buyers. “Be generous, don’t skimp
buy an antique carpet. Eventually, she recounts: “I
on size and put a postage stamp on the floor,” she
prevailed, but I practically had to perform an exor-
urges. “Watch where rugs start and stop at walkways
cism on the rug to get out any old juju!” She’s partic-
so that you aren’t walking onto a corner of a rug.”
ularly amused by how some dogs simply adore
Very importantly from the practical standpoint, she
antique rugs. “They must love the funky smell
recommends carefully examining a rug’s fiber con-
because they rub themselves all over certain rugs,
tent. For instance, be aware that linen will crush
perhaps responding to the love that these carpets are
underfoot. Also, know that rugs with center medal-
carrying,” she notes. One client with an extraordinary
lions will anchor your room but also steer your seat-
antique Oushak in the dining room couldn’t get her
ing to be placed on an axis with a central motif.
dachshund out of that room because he couldn’t stop
Ms. Tucker is fond of recollecting her anecdotal
rubbing himself all over the rug. On a more personal
experiences with rugs. One of her greatest challenges
note, she adds: “I have a rare Tibetan Tiger rug by the
was convincing a client—repelled by the thought of
side of my bed, very worn and threadbare, which is
someone’s feet having trampled on an “old” rug—to
part of my Corgi’s morning roll and stretch routine!”
BELOW The creams and chocolate hues connect these adjacent rugs--a tightly patterned Khotan rug sitting under the sofa and an East Turkestan piece exhibiting a large-scale stylized motifs in the foreground. Photography by Matthew Millman. Courtesy of Tucker & Marks Design Inc.
32 Summer 2013
Design Focus
ABOUT The Designer
Suzanne Tucker is recognized today as one of the country’s leading interior designers. Growing up in Santa Barbara, she graduated from UCLA with a BFA in Design. She worked in London before returning to California where she became the protégé of legendary designer Michael Taylor
whose
larger-than-life
interiors
took
California by storm. Ms. Tucker and her partner Timothy F. Marks bought Mr. Taylor’s business after his untimely death in 1986 and founded Tucker & Marks, long considered one of the most respected and successful interior design firms in the U.S. Ms.Tucker’s own style evolved to “European in look but West Coast in scale.” Her style is luxurious, sophisticated, sumptuous, elegant and inviting. Ms. Tucker has won numerous accolades includof the World by Architectural Digest and being
ing being honored as a frequent AD 100 Top Designer
awarded “The Best of the Best in Interior Design” by The Robb Report and the Grand Prize in the 3rd Annual ASID/Southern Accents National Residential in top shelter publications such as Architectural
Interior Design Contest. In addition to being features Digest, Elle Décor, Veranda, and Traditional Home, she has published her own book Rooms to
Remember—The Classic Interiors of Suzanne Tucker (The Monacelli Press, 2009) and her second, Suzanne
Tucker Interiors—The Romance of Design, will be
published by The Monacelli Press on October 22, Decorative Carpet—Fine Handmade Rugs in
2013. Her work with rugs is featured in The Contemporary Interiors (Random House/Moncelli Press, 2011).
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History & Heritage
I N T I B E T , ON E M AN , ON E R UG by Ellyne Raueber
For centuries, rugs have been an integral part of life in
endowed with vast stretches of grassland as well as
Tibet and every family has them. In this country of
sheep and yaks. Very early on they learned how to
practical people, rugs are intended to be functional
domesticate the sheep in order to get the wool,” said
and utilitarian and in fact are often worn to shreds,
Mr. Tashi. “Yak hair is used to make tents that are
then replaced rather than repaired. A well-loved rug
very thick and heavy, practically permanent houses
might be copied or cut up with its usable pieces reas-
for nomads. From that very functional, rudimentary
signed to a mat or used under a saddle. There is a
shelter of flatweave tents, the flatweave gradually
Tibetan saying: one man, one rug; each man and each
evolved and branched out.”
rug has a life expectancy.
1 0 0 0 MO N K S O N R U G S
The lack of “heirlooms” and the plunder that followed the Chinese invasion of Tibet in the late 1950s
Buddhism, introduced from the Indian subconti-
are difficulties often cited by scholars seeking the his-
nent in the 7th century, unified Tibet and became the
tory of Tibetan rug making. Yet evidence exists from
official state religion in the 8th century. Now rugs
folkloric and religious citings which go back at least
were not only used in the home, but also in Buddhist
to the 7th century in legends, including one told about
monasteries. There, signs of deterioration on a rug
a lama who meditated on a square rug decorated with
might indicate where a stand for texts had rested, or
sacred symbols; to actual rug fragments carbon dated
where a lama’s heel had laid in repose while studying
to the 15th century.
that text. There might be holes where monks sat again
ing to Kesang Tashi, the author of Of Wool and
and again to meditate.
InnerAsia Rugs based in Hanover, NH and founder of
rugs and sacred Tibetan Buddhist art. Some rugs
the Khawachen Arts and Craft Center in Lhasa. “Look
found in monasteries are thought to have been made
at the geography: very high up, average elevation
in China for sale in Tibet; in fact, rug production for
11,000 feet and the land is desolate and harsh, cold,”
export to Tibet might have been the impetus to the
he said. “In order for Tibetans to survive they were
development of rug making in China.
The story of woolcraft began very early accord-
Loom—The Tradition of Tibetan Rugs, owner of
As monasteries proliferated, especially between the 16th and 19th centuries, so did the manufacture of
OPPOSITE, TOP Two Tibetan weavers at work, creating a rug. Courtesy of InnerAsia Rugs, Hanover, NH/Khawachen, Lhasa, Tibet. OPPOSITE, BOTTOM Craft spinning in Tibet. Courtesy of InnerAsia Rugs, Hanover, NH/Khawachen, Lhasa, Tibet
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History & Heritage It is probable that by the 19th century many monasteries had organized workshops that met some of the monasteries’ own needs. Weavings, which in wealthy monasteries were frequently replaced, were also purchased, or donated in lieu of taxes. Monks and lamas enjoyed these traditionally beautiful works in their private rooms as well as in the great halls, which often held thousands of monks at a time. Some estimate that there were some 300,000 monks in Tibet at any given time.
WA NGD EN A N D DR U M Z E
Tsukdruks are blankets that were woven by
nomadic women who used horizontal backstrap
together. “The tsukdruk is probably one of the earliest
looms to produce narrow strips which were then sewn Tashi. He explained that tsukdruks gradually evolved wool weaves having some kind of a pile,” said Mr. into wangdens which then evolved into drumses, the
Wangden rugs, too heavy for horizontal looms
Tibetan word for rug.
and therefore woven on vertical looms, are characterized by their square shape, looser weave, thicker pile, “warp-faced” rug backing, and often, a dense and shaggy fringe on all four sides. These early Tibetan pile rugs were in great demand by monasteries, valued tating monks of Buddhist—or even Bon, pre-
for the insulation and warmth they provided to mediBuddhist—traditions. “If I were a wangden weaver,”
weave wangdens to sell, instead of just for family use, said Mr. Tashi, “and I organized some relatives to
the obvious place to go to sell is the monastery Many wangdens ended up in the monastery, which is because they had the money and would buy in bulk.
The wangden rug is named after its town of ori-
why you see many with Buddhist symbols.”
ABOVE Tiger rug, Tibet, late 19th century. Sold April 1, 2003. Photograph courtesy of Sotheby’s, Inc. ©
gin, Wangden. “That is further west of the Gyantse, drumse or the pile carpet as we know it began to flourthe area probably the most renowned when the
ish,” explained Mr. Tashi. “It all started very simply:
36 Summer 2013
History & Heritage less color, very little design, and a primitive loose
Tashi. “For laity to sit on a serious religious symbol
weave that gradually evolved from a flatweave to
wangden. Then it got to a stage called “knife cut,”
would appear to be disrespectful, but if the Dalai
then it jumped to drumse characterized by a tighter
Lama is sitting on a rug made for him with all of these
weave, a more complex design, and more colors.”
question of doctrine.”
ing, popular elements that added extra warmth. Mr.
is found throughout Tibet. “In, for lack of other
Tashi’s antique Tibetan rug collection, now part of the
words, a middle class family, there would be multiple
has a few pieces of drumse weave with, he said, “a
rugs. In the sitting room they would have minimally
look of warm and frizzy frills on the edge because the
would each have a pair of rugs on top of them,” Mr.
weaver really liked it. The beauty of Tibetan rugs is
Tashi said. He explained that the bed would double as
that it is very individualized and people weave what
a daytime sofa with the addition of two three-foot-
Some drumse have fringe and a soft warp back-
Newark Museum’s extensive Arts of Asia Collection,
they like.” can date the drumse to as far back as the 11th century
Logical deduction as well as historical records
when Tibet’s famous poet, Melarepa, used the word. “Melarepa taught by bursting into spontaneous verses about impermanence, among other things. He
symbols, it was meant for him; so it then becomes a The practical 3x6 drumse, used as a sleeping rug,
three beds and possibly up to six or eight beds. They
long gabneys, or stuffed backrests the covers of which were rugs. Wealthy homes might have six, seven or eight rugs piled one atop another.
SA DD L E U P
Saddle sets, blankets and horse trappings—acces-
referred, in this incredible heightened sense, to final-
sories and adornments used on horses, mules and
ly meeting his Guru. He described how the Guru was
sitting on a khaden, the stuffed cushion, and covering
yaks—were another rug category to be found in
that was a drumse,” said Mr. Tashi.
everyday life. They often featured medallions and
S I T , S L E E P , M E D I TA TE
found intact today, allowed for one rug under the sad-
Long, narrow runners, often with defined squares
Britain invaded Tibet in 1904, saddle rugs were fash-
to show where each monk should sit, were laid out in
ioned in a butterfly shape with rounded edges, just
monastery assembly halls where services were held;
like the cloths used by British troops.
drumses or wangdens used on low platforms or on
while high ranking monks sat on three-foot square
“frog feet” in central patterns. Saddle sets, rarely dle and one on top as a cushion for the rider. After
Mr. Tashi noted that today, Tibetans who are financially successful are buying horses and equip-
thrones. Borrowing from a Chinese tradition, rugs
ping them with traditional Tibet saddle rugs. There
with auspicious designs were used to cover pillars in
also is a revival of polo (polo is the Tibetan word for
monasteries, while coarsely-knotted rugs covered
ball). With antique saddle rugs prohibitively expen-
entryways. Less common are purely decorative rugs
sive, Mr. Tashi is producing a collection at the
found hanging on monastery walls and covering pil-
Khawachen Arts and Craft Center in Lhasa, which he
lows.
opened in the hope of continuing the tradition of
Some say that in monasteries, the sacred motifs
Tibetan rug weaving and other Tibetan arts. Created
were used to ground and protect the monks; while in
for the domestic market, saddle rugs will be shown
homes they provided uplifting decoration and
this year at a rug exhibition in Amdo.
warmth. “It is subject to interpretation,” said Mr.
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History & Heritage W EAVI NG
have been used as a design element.
Tibetans use a distinctive weft wrapping tech-
With the advent of synthetic dyes, colors became
nique. There are fragments of rugs from the third and
more vibrant. Synthetic dyes were easier to use, espe-
fourth century found elsewhere that have a loop simi-
cially when deep, rich colors were the goal, which
lar to that used in Tibet, but none in more recent his-
they were in this colorless terrain where combinations
tory, except in Tibet. Yarn is looped over a gauge rod
of red, blue and yellow were often used. The change
once and then looped around, usually, two warps; then
occurred between 1885 and 1890. Some believe that
around the rod again. The size of the rod establishes
the use of synthetic dye differentiates antique from
the gauge/length of the pile. When a row of loops is
more modern Tibetan rugs. It should be noted, how-
completed, a sharp instrument is used to cut the yarn
ever, that the introduction of synthetic dye was
along the groove where the rod meets the warp. The
uneven, with some weavers in Lhasa, Shigatse and
weaver can then remove the rod that is no longer
Gyantse using natural dyes into the 1940s and some
wrapped in the yarn. The result is a row of pile that
synthetic dyes not reaching some villages until many
resembles overlapping shingles. With some excep-
years later.
tions for very early rugs, vertical looms are used.
DE SI G N
No one really knows why Tibetans use this method. Fragments from non-Tibetan rugs like some
Antique Tibetan rug designers had more freedom
found in Eastern Turkestan, use similar looping meth-
than artists who were creating sacred works. They
ods; but those methods were discontinued, except in
reimagined religious symbols; copied existing designs
Tibet, where they continue to differentiate Tibetan
from fragments or from memory, leaving room for the
rugs from other rugs.
error of inventiveness; and created one-of-a-kind rugs
CO LO R
by combining design elements in new ways, some-
The Himalayas are beautiful, but not colorful so
times arriving at the atypical and original. Designs were inspired by Buddhism, mythology and textiles.
color in objects was important. In fact, the use of
Rugs intended for Buddhist Monasteries most
brighter color is one tool used to determine if a rug is
often followed a set of design rules applied to reli-
Tibetan rather than Chinese. A variety of natural dyes
gious art and therefore would not be used for anything
were originally used including madder for reds, the
other than ritual practice. They featured Buddhist
rare orange, and browns; lac for brighter reds like
symbols like the double dorje (thunderbolt and/or dia-
crimson and magenta; and imported indigo for blues.
mond in Sanscrit) embodying the force of the thun-
Walnut husks were used for browns, especially when
derbolt and the indestructibility of the diamond; rep-
madder was unavailable. Color sources for yellow, in
resenting firmness of wisdom and spiritual power.
an array of plant dyes, were rhubarb leaves; possibly
The endless knot is equated to the cycle of life; and
turmeric and safflower; and saffron, also used for
the swastika, later defiled by the Nazis, is the Sanskrit
orange. Where designs were minimalist, abrash might
symbol for auspicious.
OPPOSITE, TOP Geometric Pattern Carpet; Tibet; early 20th century; wool warp and weft; 27/27.25 x 27.875/27.75 in.; Collection of Robert and Lois Baylis. Photograph courtesy of The Rubin Museum of Art. OPPOSITE, BOTTOM Checkerboard rug, Tibet, late 19th century, 2.10x5.8. Sold for $16,000 on April 15, 1998 at Sotheby’s. Photograph courtesy of Sotheby’s, Inc.©.
38 Summer 2013
History & Heritage
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History & Heritage Rug makers borrowed, reinterpreted and applied
design and color, and became very ornamental,” said
their own textiles, like tigma, a Tibetan tie-dyed
Mr. Tashi. “Aristocrats would have weavers from
design of crosses that could be used to create a beau-
in the fall and weave so that the rugs would be ready
got reinterpreted in pile. You would get tigma and tex-
for the New Year.”
to rugs textile designs from other cultures; or from
tifully fluid field pattern. “It is in textile, but then it
Gyntse and elsewhere come to their estates in Lhasa
The rugs were objects of beauty that also added to
long time now in Tibet tigma has been called gyalo—
a household’s wealth. Rugs could be taken from a
which literally means return from China—because it
important gift, something that had the cachet of hav-
was originally exported abroad and then, because it
ing been woven on the estate. It was not uncommon
was so successful there, the Tibetans said, ‘wow, now
for the head of the household to get involved, select-
I see why: it is so elegant;’ so they began using the
ing a brocade with designs thought translatable to
design again.”
rugs. “Many fancied themselves designers and would
tile pieces from the backstrap,” said Mr. Tashi. “For a
stored surplus when there was a need to give an
Weaving also took place on the large estates of
work with the weavers,” said Mr. Tashi. “These tex-
the landed gentry. An increase in trade at around the
tiles came from China. Ming design seems to have
end of the 19th century brought economic growth and
been favored by Tibetans because of the very good
wealth to monasteries and land owning families who
relations they had at that time and because they had
often then emulated Chinese lifestyle. “In the 1920s
the quality of simple elegance.”
and ‘30s there was a rug weaving renaissance. Rugs
Mary Jo Otsea, Worldwide Director of the
were being woven all the time, but that is when rugs
Carpets Department at Sotheby’s, also mentioned
went up a notch in terms of complexity, choice of
rugs made at this time. “A lot of them were made at
BELOW Leopardskin Carpet; Tibet; early 20th century; wool warp and weft; 62 x 34 in.; Collection of Robert and Lois Baylis. Courtesy of The Rubin Museum of Art.
40 Summer 2013
History & Heritage the turn of the last century and have fugitive dyes that
originated in East Turkistan; but sometimes featuring
bleed,” she said, “but they can be charming and pret-
only one naturalistic central medallion. The checker-
ty.” Ms. Otsea does not feel that these rugs are finely
board, another common Tibetan rug design, also
woven or wear particularly well. “But, she said, “we
serves as an astrological chart and can be found on
did sell a checkerboard rug in 1998 for $16,000.”
A T TH E R U B I N
In the summer of 2011, The Rubin Museum of
Art, New York, NY which holds one of the world’s ed Patterns of Life, The Art of Tibetan Carpets. The most important collections of Himalayan art, present-
monastery walls. The design, found on tsukdruk looped pile strips as well, may be one of the oldest Tibetan rug designs.
A N I MA L S I N D E S I G N
Animals appear as an important design element.
Phoenixes and dragons, considered demonic in
carpets in this exhibit date from the early 20th centu-
Central Asia, are more playful in Tibet. Tibetans
ry and show the beauty of the rugs woven during the
equate dragons, which were said to live in both heav-
rug renaissance noted by Mr. Tashi. A wonderful
small, square drumse with the talismanic crosses of
en and earth, with strength and power while phoenix-
the tigma design is represented, as is a carpet with a
es are believed to be protective. There are many folk-
floral motif, popular in Tibetan design.
one is a blessing of harmony, domestic and marital.
In the category of geometric designs, the medal-
These symbols often appeared in 20th century multi-
lion became the most common design feature, usually
loric meanings to their appearance together on a rug:
colored rugs which were sold commercially.
using a three-medallion motif—with the central
In terms of Tibetan rug collecting, tiger rugs are a
medallion being different from the other two—that
popular choice. “The most consistently valuable
BELOW Four Auspicious Animals Carpet; Tibet; early 20th century; wool warp and weft; 23.75 x 29 in.; Collection of Robert and Lois Baylis. Courtesy of The Rubin Museum of Art.
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History & Heritage Tibetan rugs are the tiger skin rugs, the ones with the very stylized tiger stripes, the very abstract ones; peo-
R UG S F OR SA L E
When the Chinese invaded Tibet in the late 1950s
ple love them,” Ms. Otsea said. Tigers are a symbol of
it was the end of an era of peace. Some posit that an
power, strength, and fearlessness. Whole tigers,
enormous number of rugs were looted or confiscated
flayed tigers, and tigers abstracted down to striped
by Chinese soldiers. Tibetans hid rugs and those who
prints comprise a rug design subset. They are said to
fled brought rugs out. There was a flood of rugs; and
provide protection and are found on throne backs and
then there was a dearth. Antique rugs do continue to
panels used on monastery halls, as well as in homes,
be found and valued; and there need be no worry that
where they may be more decorative than protective.
Tibetan rugs and rug making will disappear as an art
Single or paired tigers frolicking are referred to as
and craft form.
“happy tigers.” (On exhibit at The Rubin Museum
Rugs are being produced today at the Khawachen
were a black tiger striped print on an orange field, and
Arts and Craft Center in Lhasa, and elsewhere in
a sleeping rug that shows a tiger in a bamboo grove on
Tibet. At the same time, weavers who left Tibet creat-
one side and on the other side, a mythical snow lion
ed rug weaving centers in other countries like Nepal,
with mountains in the background.)
Bhutan and India, and, together with many American
Cranes are a symbol of good luck, as are snow
manufacturers, including ORIA members, are creat-
lions, considered guardians in the Tibetan culture.
ing newly designed rugs of great beauty, using age-
Elephants, symbolically auspicious animals, are
old skills. As some weavers are able to weave designs
rarely found on rugs. Frog footprints show up as a
from memory or just by looking at patterns, older, rec-
design element, although no one knows how the
ognizably Tibetan motifs will continue to appear on
design originated.
these new rugs, as will more contemporary designs, all of which will be the heirlooms of tomorrow.
BELOW Tibetan weaver high up on a loom. Courtesy of InnerAsia, Hanover, NH/Khawachen, Lhasa, Tibet.
42 Summer 2013
History & Heritage New On View
At The Met
by Ellyne Raeuber
Once again, carpets have been rotated in The New York Metropolitan Museum’s Art of the Arab Lands, Turkey, Iran, Central Asia and South Asia Galleries. Walter Denny, Senior Consultant to the Met and Professor of Art History and Adjunct Professor of Middle Eastern Studies at the University of Massachusetts at Amherst, commented on the whiteground medallion carpet from 16th-century Ushak in western Anatolia currently on view at the Museum. Professor Denny said: “Among the dozens of surviving examples of early Ushak carpets with medallions, this example is noteworthy for its unusual coloration, superb artistic quality, extraordinary state of field ornamented with chintemani—three small round
preservation, and the presence of a white background ‘spots’ and two parallel wavy ‘bands’ that together constitute a symbol of good luck. the word chintemani is Sanskrit for ‘auspicious
“Originally arising from a Buddhist tradition—
jewel’—these spots and stripes by the 16th century
had become a virtual symbol for the Ottoman Empire, appearing in Ottoman ceramic wares, wall tiles, carpets, woven and embroidered costumes, marquetry made from wood, mother-of-pearl and ivory, and Ottoman metalware and stonecarving.” The Metropolitan Museum of Art is located at Fifth
Avenue and 82nd Street in New York City. It opens at 9:30 Tuesday through Sunday and closes at 5:30, except for Friday and Saturday when it stays open until 9:00 pm. Check www.metmuseum.org or call 212-535-7710 for further information.
Ushak Medallion Carpet on White Ground, first half 17th century, Turkey. Wool (warp, weft and pile); symmetrically knotted pile; 25’5x12’7. The Metropolitan Museum of Art, Gift of Caroline and Joseph S. Gruss, 1984. Image: © The Metropolitan Museum of Art, New York. Courtesy of The Metropolitan Museum of Art, New York.
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Energizing Your Marketing In A Weak Economy by Carol Milano
Marketing In an uncertain economy, companies take a hard look
omy improves. Instead, target middle-to-high-end
category on the chopping block,” observes Ann
target in good times—that’s the only way to increase
at their expenses. “Sadly, marketing is often the first
Middleman, CEO of ADM Marketing in Westbury NY. “That’s the worst thing to cut in uncertain times!
consumers: “the people you generally don’t have to market share.”
“Try to figure out your average client’s day,” rec-
Cutting back on reaching out to your audience dimin-
ommends Mr. Metrick. “Where can we get the biggest
able and valuable asset,” she explains. “The economy
tion is usually done by the wife. So, the market seg-
ishes your company’s brand, and a brand is a measur-
will turn around. Those businesses that have support-
ed their brands will be top-of-mind when consumers are finally ready to spend again.”
Experienced retailers agree. “We’ve probably
increased our budget in the past year, to drive sales into the store,” says David Snedeker, flooring division merchandising manager at Nebraska Furniture Mart
bang for the buck? For example, the actual rug selec-
ment is not 35 to 50 year olds; it’s women 35 to 50.
Elte’s most frequent buyer is either living in a second or third home, renovating, or an Empty Nester. Think about what they’re reading, viewing, and where they might see your message.”
in Omaha.
Kinds of Advertising
on mass marketing, to get a bigger piece of the pie,”
newspapers and high-end magazines, are a major cat-
In slower years, Mr. Jahromi reports, Elte does
“In a recession, you probably have to spend more
much more advertising, and it pays off. Print ads, in
says Abe Jahromi, carpet buyer for Elte in Toronto,
egory for them. “We went to different newspapers,
which has about 25% of Canada’s rug business. “Our
marketing budget has been redirected, not reduced,” clarifies Laurence Metrick, creative director of
adding one or two we hadn’t used before, to announce sales and promotions.”
Nebraska Furniture Mart’s advertising is fairly
Metrick System, Elte’s advertising agency.
vigorous, says Mr. Snedeker. Lately, they’re spending
Targeting Your Marketing
the store’s website, and e-blasts. The store averages
In rug retailing, Mr. Jahromi finds, the middle
market moves to the lower end in a recession.
less on print ads, and more on television, radio, ads on one direct mail campaign each month.
“It’s important to be very aggressive in your ads,”
However, “People who spend $20,000 to $30,000 on
Mr. Snedeker believes. “People are bombarded today
economy slows, they’re not affected as much in terms
concise in whatever you send.” For instance, the
a rug are at a different income bracket, so when the
of lifestyle. It’s the middle market of professional people, with joint income of $100,000 to $200,000,
who may have difficulty or lose a job. Then they scale
with so many messages, you have to be very clear and flooring division may offer a discount on one specific vendor, or a particular line they’re platforming.
Carefully-targeted direct mail is a good invest-
down. If they’d normally spent $3,000 to $5,000 on a
ment, Ms. Middleman advises. “You can buy a list of
In a weak economy, Mr. Jahromi acknowledges,
send a postcard size mailer. Or purchase a list of
rug, they may go lower, to about $1,000.”
many people simply disappear from the market.
“Those who buy low-end will just postpone until things get better. That’s why you get a drop [in sales].
There’s no need to advertise to them,” until the econ-
upscale consumers for $50 to $75 per thousand, and homeowners over 45 years old, because they may have older furniture they’re interested in changing.
Any local retailer can get a list—often from a realtor —of people who’ve moved to the area during the past
AREA
45
Marketing six months. If they brought their old furniture with
prices we offer are very good for rugs, especially our
new items.”
Everything sells,” Mr. Snedeker notes.
them, once they settle in, they might be ready to buy
Consistency is crucial for reinforcing your brand,
branded products, due to the sizable discount.
Their week-long Rug Merchants Sale features
stresses Ms. Middleman. She cringes “when I see the
across-the-board discounting on all products and
completely different. To build top-of-mind awareness,
with special discounts to customers, offered by mail
logo at the store, but collateral materials and ads look aim to be among the first stores people think of.
Ideally —whether it’s on signage, point-of-purchase
materials, digital communication, or direct mail — you want people to recognize and connect with your brand, and remember what it stands for and why they
stock inventory. Steammaster Day is a private event, twice a year. Holders of Nebraska Furniture Mart’s
credit card are frequently offered in-house, no interest financing on purchases.
should buy from you.”
Social Media
logo, Ms. Middleman emphasizes. “Use billboards in
Twitter, Face Book and Pinterest. In fact, they’ve
Nebraska Furniture Mart’s flooring division
Make sure your direct mail looks like your store
makes frequent use of popular social media, including
an upscale area or where your store name is visible
assigned two staff members just to follow their social
from the highway, or near the exit closest to your
store.” She thinks radio is under-valued as a medium.
media activity.
Ms. Middleman recommends using all sorts of
For more upscale consumers, she suggests NPR pro-
electronic media, including paid ads on Google search
bus ads appropriate to higher-end products, because
way of promoting your brand. However, it’s essential
grams, oldies stations, and news shows. “I don’t find they reach too broad a population,” she adds.
engines. “Digital media can be a very cost-effective to work with an expert who knows how to effectively
use these new media. And always make sure your
Sales and Promotions
messaging and visuals are consistent.”
more than 30% off. When the economy slowed,
readership has dropped. The store has “a fairly large
the history of your store,” Mr. Jahromi observes. “If
try to touch customers in a number of ways. That
Before the recession, Elte’s sales never offered
they’d sometimes hold a 40% off sale. “It depends on
you run sales all the time, you lose that special impact. And if you’ve been offering 80% at times, then 40% doesn’t do anything. We always put something in our ads so we can measure the effect.”
Nebraska Furniture Mart’s flooring department
often runs Doorbuster or Loss Leader sales, just to get people into the store. On their in-house Customer
Elte uses less newspaper advertising now, as
social media profile,” says Mr. Metrick, “because we takes many approaches. Although Canadians are avid Facebook users, it’s tough to use a social media chan-
nel to drive people to a store. Social media is less expensive, and you can target customers far better, but
they don’t necessarily react to it! It’s a reminder. It’s there in the background.”
As an advertising agency, Metrick System is
Appreciation Day, special deals are available to cur-
always testing, trying to make any ad program more
Hathaway, always holds a sale during Berkshire’s
all our Elte materials, so they can critique our own
rent customers. The company, owned by Berkshire annual meeting, held in Omaha. “It’s a large meeting,
with many stockholders coming to town. The special
46 Summer 2013
effective, more interesting. “My [younger] staff gets work. That helps very much for digital ads, because 30% of the market now looks at an iPhone or iPad. If
Marketing your advertising is web-based, they won’t see it if the
sizes and colors. “One thing that infuriates customers
to make ads iPhone compatible now. Always consider
retailer try hard to get rugs or furniture delivered
ad hasn’t been scaled down to screen size. You have the viewer’s experience,” Mr. Metrick advises.
is when delivery takes twelve weeks. I suggest a promptly. Then, you can stress “delivery when
promised” or “97% on-time delivery” in your ads,”
Price and Value
says Ms. Middleman. “That’s not the couch I
price-conscious. “I find that, with any product, it’s
tomer. Emphasizing reliability of both retailer and
In tough times, many consumers become more
never the price, it’s always the value,” Ms. Middleman says. “If you think price is an issue, pro-
ordered!” is another upsetting situation for the cusproduct in your message is a strong selling point.
“Help customers learn what your store stands for.
mote your brand’s value. This is when ‘reason to buy’
Manage their expectations of what they’re likely to
to spend the money. Think through the message you
lent service, prompt delivery and reliability all spur
becomes paramount—you must give people a reason
want to stress—what do you want people to know about your store?”
Some retailers position their brand for its price.
Furniture retailers may want to stress quality brands, variety to suit every taste, flexibility, or a spectrum of
positive word-of-mouth,” Ms. Middleman summarizes. Mr. Metrick agrees. “The better the store, the
more likely people will return. If a shopper has a great
experience, advertising is relatively easy”—even in a slow economy.
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2013 Honor Roll
Special Thanks to the following companies for their contribution to this year’s very successful Silent Auction: AmericasMart-Atlanta Amici Aminco Bashian Caravan Capel Explore Airtrans Services
ORIA
Heirloom Oriental Rugs Jaunty Kas Kalaty Loloi Lotfy & Sons Marcella
CHARITABLE
Momeni Nourison Omni Interiors Oriental Weavers Radici Safavieh Sondra Paige
FUND
Tamarian The Grey Fox Tibet Rug Co. Wooster House/ABCarpets
DONATION
Name
Total Amount of Donation:
Company
Paid by:
Address
Check # (Enclosed)
FORM
Credit Card (Mastercard or Visa Only) Phone
Card #
Signature
Date
Expiration Date
Type of donation (select one): K Unrestricted Donation to be used where it’s most needed K Restricted Donation for use in... K India
K Pakistan K Nepal
Mail to:
ORIA Charitable Fund 100 Park Plaza Drive Secaucus, NJ 07094
Thank you for your generous donation!
K Special Project (Please Specify)
The ORIA Charitable Fund is a 501 c(3) Tax Exempt Organization - IRS Tax Exempt #20-1090669
From ORIA HQ
ORIA Charitable Fund Continues to Support NGO’s in Rug Weaving Countries with Your Help
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Index of Advertisers & Calendar of Events MARKETS &CONVENTIONS ATLANTA GIFT & HOME MARKET.............July 10-17 Atlanta, GA (800) ATL-MART/www.americasmart.com
ATLANTA INTERNATIONAL AREA RUG MARKET ......................................July 11-14 Atlanta, GA (800) ATL-MART/www.americasmart.com
INTERNATIONAL HOME FURNISHINGS MARKET ........................October 19-24 High Point, NC (336) 888-3700/www.highpointmarket.org
AUCTIONS CHRISTIE’S www.christies.com
LAS VEGAS MARKET .............................July 29 - Aug.2 Las Vegas, NV (702) 599-9621/www.lasvegasmarket.com
RUG SHOW @ JAVITS .........................Sepember. 22-25
New York, NY Interiors ...........................................................................July 23 Interiors................................................................August 13-14 Interiors ..................................................................October 1-2
New York, NY/www.therugshow.com
NY HOME FASHIONS WEEK .............September 23-26 NYC - Various Showrooms (212) 297-2122/www.homefashionproducts.com
NEW YORK INT’L CARPET SHOW ..........October 6-8
London, ENGLAND Interiors...........................................................July 2, 16-17, 30 Interiors .....................................................................August 13 Interiors .....................................................September 3, 10-11 Interiors ...........................................................October 1, 8, 29 Oriental Rugs and Carpets.....................................October 8
New York, NY/www.nyics.com
METRO MARKET WEEK ...........................October 7-10 New York, NY/(800) 672-6758
Contributions to this calendar are welcome. Please send information to AREA Magazine, c/o ORIA, 100 Park Plaza Drive, Secaucus, NJ 07094.
INDEX OF ADVERTISERS AMICI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 908-272-8300/amiciimports1@aol.com
TAMARIAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 410-377-7726/www.tamarian.com
AMINCO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 888-501-9200/www.amincoinc.com
TEPP TEAM USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 201-863-8888/info@teppteamusa.com
BASHIAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 201-330-1001/bashian@compuserve.com
SERVICES TO THE AREA RUG INDUSTRY
FEIZY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 800-779-0877/www.feizy.com
AMERICASMART-ATLANTA . . . . . . . . . . . . . . . . . . . . .IBC 800-ATL-MART/www.americasmart.com
HAROUNIAN RUGS INTERNATIONAL. . . . . . . . . . . . .15 800-682-3330/www.hrirugs.com
H.M. NABAVIAN & SONS . . . . . . . . . . . . . . . . . . . . . . . . .47 212-213-2476/www.hmnabavian.com
JAUNTY CO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 800-323-3342/www.jauntyinc.com
MATERIAL CONCEPTS . . . . . . . . . . . . . . . . . . . . . . . . . . .47 800-372-3366/info@materialconcepts.com
KALATY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .IFC 800-255-7847/www.kalaty.com
NYICS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 215-248-0494/dennisdodds@juno.com
LOLOI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .56 972-503-5656/www.loloirugs.com
RUG SHOW@JAVITS . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 www.therugshow.com
MOMENI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 800-536-6778/www.momeni.com
REVITA RUGS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 (201) 641-1100/www.revitarugs.com
NOURISON . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .BC 800-223-1110/www.nourison.com
50 Summer 2013
From ORIA HQ
Farhad Naha誰 1954-2013
Mr. Farhad Naha誰, 57, who passed away on Sunday,
of decorative, antique and new rugs, becoming the
March 31st, 2013, was one of the original four prin-
darling of Atlanta designers and decorators who con-
cipals of Marcella Fine Rugs, Atlanta, Georgia.
sistently praised him for his eye for color, sense of
Born in Tehran, Iran in 1954, he attended the American Community School till the age of 11
humor, fairness and integrity. In 1996 he formed Windsor Rug Gallery, a
when he left for England and attended Clifton
retail and designer operation and sister company of
College in Bristol, a renowned British Public School
Marcella, and was its president until 2010 when,
as a boarder where he completed his secondary edu-
after a long battle with cancer, he could no longer
cation. He moved to California and went to UCLA in
manage the day-to-day demands of the business.
1973, obtaining his Bachelor of Arts Degree. That
Even the ravages of cancer treatment could not
was followed two years later by a Masters in
defeat his zeal for life and productivity. Moving to
International Business Management from Thunder-
Miami Beach, he embarked on a career in real estate
bird School of Global Management at University of
even as he fought his last battle with cancer.
Phoenix. An avid reader, writer, poet and painter, he joined Marcella in active role in 1984. With barely any knowledge of rugs or the rug industry, he soon gained expertise as a knowledgeable buyer and seller
He is survived by his wife, Camelia, 14 year old son, Dante, and brothers, Foad, Fereydoun and Firooz Naha誰. Farhad touched many and will be sorely missed by all.
AREA
51
ORIA Members Directory MEMBERS AMICI IMPORTS, INC. 335 Centennial Ave., Suite 7 Cranford, NJ 07016 (908) 272-8300 FAX (908) 272-8310 E-mail: amiciimports@amiciimports.com URL: www.amiciimports.com Jeffrey DeSantis, Pres. Charles F. Cashin, V.P.-Sales AMINCO, INC. 505 Winsor Drive Secaucus, NJ 07094 (201) 601-9200 (888) 501-9200 FAX (201) 601-4747 E-mail: mail@amincoinc.com Mikel Banilevi, Partner. David Banilevi, Partner ANADOL RUG CO. 1088 Huff Rd. Atlanta, GA 30318 (404) 350-8558 FAX (404) 350-3418 E-mail: anadolrugs@aol.com Suat Izmirli, Pres. Eloisa Izmirli, Sec’y Gafoor Khan, Sales ANTIQUE RUG CONNECTION 13841 Roswell Ave., Suite J Chino, CA 91710 (323) 964-9647 FAX (877) 463-8011 E-mail: mehnaz@antiquerugconnection.com URL: antiquerugconnection.com Nadeem Akbar, President Mehnaz Rokerya-Akbar, Secretary APADANA 25 East 31st St. New York, NY 10016 (212) 696-4700 (888) 696-4960 FAX (212) 696-4745 E-mail: Mike@apadanainc.com URL: www.apadanainc.com Mohsen Alidadi, Pres. Mike Alidadi, V.P. ARIANA RUGS, INC. 666 N. Robertson Blvd. Los Angeles , CA 90069 (310) 289-8800 (888) 696-4960 FAX (310) 289-8808 E-mail: sales@arianarugs.com URL: www.arianarugs.com Ahmad Ahmadi , Pres. Alex Ahmadi, V.P. Nadra Ahmadi, Sec’y ART RESOURCES 1961 S. La Cienaga Blvd. Los Angeles, CA 90034 (323) 658-9000 FAX (310) 559-5888 E-mail: info@artresources.us URL: www.artresources.us Jack Simantob Eddie Simantob Max Moussavi, LA Sales Adeel Ahmad, LA Sales Jalil Raoffi, NY Sales
52 Summer 2013
ASIA MINOR CARPETS, INC. 236 Fifth Ave. New York, NY 10001 (212) 447-9066 FAX (212) 447-1879 E-mail: info@asiaminorcarpets.com Alp Basdogan, Pres. ASMARA, INC. 108 Clematis Avenue, C3 Waltham, Massachusetts 02453 (781) 894-1434 (800) 451-7240 FAX (781) 894- 1914 E-mail: customerservice@asmarainc.com URL: www.asmarainc.com M. Abid Ilahi, Pres. David Donahue, Gen’l Mngr. ATIYEH INTERNATIONAL, LTD. P.O. Box 3040 Newberg, OR 97132 (503) 538-7560 FAX (503) 538-8239 URL: www.atiyeh.com E-mail: rugs@atiyeh.com Leslie Atiyeh, Pres. Thomas J. Atiyeh, Exec. V.P. BANILIVY RUG CORP. 3 East 28th St., Ground Floor New York, NY 10016 (212) 684-3629 FAX (212) 689-0398 E-mail: BANILIVYRUG@yahoo.com URL: www.banilivyrug.com Moussa Banilivy Masood (Mike) Banilivy BASHIAN 100 Park Plaza Dr. Secaucus, NJ 07094 (201) 330-1001 (800) 628-2167 FAX (201) 330-0878 E-mail: bashian@compuserve.com George G. Bashian, Jr., Pres. Garo Bashian, V.P. Ralph Bashian, V.P. Chintan Singh , Nat’l Sales Manager BENJAMIN RUG IMPORTS 20 Meadowlands Parkway Secaucus, NJ 07094 (201) 617-9000 (800) 334-1345 FAX (201) 617-9354 E-mail: tom@benjaminrugs.com URL: www.benjaminrugs.com Benjamin Aziz Stephanie Cohen Charles Bowering, Nat’l Sls Mngr. BOKARA RUG CO., INC. 44 Hartz Way Secaucus, NJ 07094 (201) 601-0040 FAX (201) 601-0055 E-mail: info@bokara.com URL: www.bokara.com Jan Soleimani, Pres. Gabriel Vaknin, V.P.
CAPEL, INC. 831 North Main St. Troy, NC 27371 (910) 572-7000 FAX (910) 572-7040 E-mail: mail@capel.net URL:www.capelrugs.com John Magee, Pres. & CEO Allen Robertson, VP-Sales Cameron Capel, VP-Nat’l Accts. CARAVAN RUG CORP. 8725 Wilshire Blvd. Beverly Hills, CA 90254 (310) 358-1222 FAX (310) 358-1220 Mois Refoua, Pres. Nabi Rahmati, Sales Jay Nehouray, Sales David Nehouray, Sales Mario Cordero,, Warehouse Mngr. WILLIAM CHERKEZIAN & SON, INC. /TAPIS INT’L 11835 Carmel Mountain Rd. Ste.1304 San Diego CA 92128 (818) 266-8383 William Cherkezian CONCEPTS INTERNATIONAL /Prestige Mills 3401 38th Ave. Long Island City, NY 11101 (718) 683-5051 FAX (718) 683-5080 E-mail: ckalison@prestigemills.com Peter Feldman, Pres. Charles Kalison, VP THE CREATIVE TOUCH 100 Park Plaza Dr. Secaucus, NJ 07094 (201) 866-1933 FAX (201) 866-1935 E-mail: info@creativetouchrugs.com URL: creativetouchrugs.com Baki Ildiz, Pres. D & K WHOLESALE div. Dilmaghani (Medhi Dilmaghani & Co., Inc.) 540 Central Park Ave. Scarsdale, NY 10583 (914) 472-1700 FAX (914) 472-5154 (800) 545-5422 & (877) DIL-RUGS E-mail: sales@dkwh.com URL: www.dkwh.com Dennis A. Dilmaghani Essy Kashanian EASTERN ORIENTAL RUG CENTER INC. 100 Park Plaza Dr. Secaucus, NJ 07094 (201) 865-1885 (800) 538-5625 FAX (201) 865-8002 E-mail: info@eorconline.com Khalil Nabavian Hushang Nabavian Bahram Nabavian Benny Nabavian Pooya Nabavian
ELIKO ORIENTAL RUGS, INC. 102 Madison Ave., 4th Floor New York, NY 10016 (212) 725-1600 (800) 733-5456 FAX (212) 725-1885 E-mail: elikorugs@aol.com URL: www.ElikoRugs.com Babadjian Bassalali, Pres David Basalely, Partner Soloman Bassalely, Partner Richard Garrad, Sales Mahtab Etessami, Sales FEIZY IMPORT & EXPORT CO. Feizy Center 1949 Stemmons Freeway Dallas, TX 75207 (214) 747-6000 (800) 779-0877 FAX (214) 760-0521 E-mail: salesinfo@feizy.com URL: www.feizy.com John Feizy, Pres./Founder/Owner Cameron Feizy, V.P. Sales Nasser Garroussi, V.P.-Finance FRENCH ACCENT RUGS & TAPESTRIES 36 East 31st St., Ground Floor New York, NY 10016 (212) 686-6097 (888) 700-7847 FAX (212) 937-3928 URL: www.farugs.com Kevin Rahmanan, Principal Khosrow Banilivi, CEO Bijan Nabavian, Treas. Danny Shafian, Operations Mngr. G.A. GERTMENIAN & SONS 300 West Avenue 33 Los Angeles, CA 90031 (213) 250-7777 (800) 874-1236 FAX (213) 250-7776 E-mail: Gertmenian@gertmenian.com URL: www.gertmenian.com Tom Gertmenian, Partner Don Gertmenian, Partner Peter Gertmenian, Partner HENRY GERTMENIAN CO. 1449 Mission St. San Francisco, CA 94103 (415) 863-0377 FAX (415) 621-3538 E-mail: Hgertco@aol.com. Paul H. Gertmenian, Pres. Alfred Gertmenian, V.P. Kay Gertmenian, V.P. India-Nepal Daryl K. Wong, Principal David Zarrabi, Sls Mngr.
HADJI JALILI REVIVALS 100 Park Plaza Drive, Suite 208 South Secaucus, NJ 07094 (201) 617-7600 FAX (201) 617-7755 Behrooz Hakimian, Partner Kambiz Jalili, Partner URL: www.hjrrugs.com
LOLOI RUGS 4501 Spring Valley Rd. Dallas, TX 75244 (972) 503-5656 FAX (972) 387-0436 E-mail: aloloi@loloirugs.com URL: www.loloirugs.com Amir Loloi, Pres. Greg O’Connell, G.M.
HAROUNIAN RUGS INTERNATIONAL CO. 261 Fifth Ave., Ground Floor New York, NY 10016 (212) 213-3330 (800) 682-3330 FAX (212) 545-0657 E-mail: info@HRIRUGS.com URL: www.HRIRUGS.com David Harounian, Partner Lee Harounian, Partner
LOOMS OF PERSIA 100 Park Plaza Dr., Ste. 102S Secaucus, NJ 07094 (201) 865-6666 FAX (201) 865-6682 E-mail: info@loomsofpersia.com URL: www.loomsofpersia.com Nooshin Akhavan Farshchi, Pres. Arjang Maghaddam, VP
IM INTERNATIONAL, INC. 281 Fifth Ave. New York, NY 10016 (212) 689-6141 FAX (212) 683-2028 E-mail: info@iminternational.com URL: www.iminternational.com Izi Yumurtaci, Pres. JAUNTY CO. INC. 13535 S. Figueroa St. Los Angeles, CA 90061 (213) 413-3333 (800) 323-3342 FAX (213) 413-0828 E-mail: info@jauntyinc.com URL: www.jauntyinc.com Mike Navid, Pres. Kami Navid, V.P. KALATY RUG CORP. (Showroom Only) 7 West 34th St., #807 New York, NY 10001 (212) 683-7222 (800) ALL-RUGS (800-255-7847) FAX (212) 689-2705 E-mail: info@kalaty.com URL: www.kalaty.com Mirza Kalaty, Pres. Ramin Kalaty, V.P. Soheil (Mike) Kalaty, V.P.-Sales Farshad Kalaty, V.P. Client Relations Ariel & Kamran Kalaty, Mktg. & Promotions KAS ORIENTAL RUGS, INC. 62 Veronica Ave. Somerset, NJ 08873 (732) 545-1900 (800) 967-4254 FAX (732) 545-5836 E-mail: info@kasrugs.com URL: www.kasrugs.com Rao Yarlagadda, Pres. Hari Tummala, Exec. V.P. Kranthi Yarlagadda, V.P. Operations Santhi Yarlagadda, V.P. Business Dev. F. J. KASHANIAN RUG CORP. 100 Park Plaza Dr., Suite 106-South Secaucus, NJ 07094 (201) 330-0072 FAX (201) 330-9779 E-mail: info@fjkashanian.com URL: www.fjkashanian.com Jonathan Kashanian Firooz Kashanian Gilda Kashanian
Directory
EBISONS HAROUNIAN IMPORTS 44 E. 32nd St., 7th Fl. New York, NY 10016 (212) 686-4262 (800) 966-6666 FAX (212) 779-4262 E-mail: info@ebisons.com URL: www.ebisons.com Ebi Harounian, Partner Michael Harounian, Partner Maurice Harounian, Partner Melissa McMee, Designer
LOTFY & SONS INC. 100 Park Plaza Dr. Secaucus, NJ 07094 (201) 867-7733 FAX (201) 867-0766 E-mail: lotfysons@aol.com URL: www.Lotfyandsons.com Marty Banilevi, Pres. Lotfollah Banilevi, V.P. MARCELLA FINE RUGS 2910 Amwiler Ct. Atlanta, GA 30360 (770) 582-1800 (800) 786-7847 FAX (770) 582-1807 E-mail: mail@marcellafinerugs.com URL: marcellafinerugs.com Firooz Nahai, Pres. Fereydoun Nahai, Principal MARJAN INTERNATIONAL CORP. 41 East 31st St. New York, NY 10016 (212) 686-8488 (800) 862-7526 FAX (212) 576-1511 Morad Ghadamian Moradi, Pres. Khalil Ghadamian Moradi, V.P. MASTERLOOMS, INC. 100 Park Plaza Dr. Secaucus, NJ 07094 (201) 319-1696 FAX (201) 319-0817 E-mail: masterlooms@aol.com Nasser Rahmanan, CEO MEGERIAN BROTHERS ORIENTAL RUGS, INC. 262 Fifth Ave., 2nd Floor New York, NY 10001 (212) 684-7188 TOLL-FREE: (877) 634-3742 FAX (212) 684-8018 E-mail: info@megerianrugs.com URL: www.megerianrugs.com Raffi Megerian, Pres. Thomas Megerian, V.P. MER CORP. 50 Spring St. Ramsey, NJ 07446 (201) 783-8563 TOLL-FREE: (800) 341-4176 FAX (201) 783-8561 E-mail: mercorp@att.net URL: merrugs.com Albert Moomjy, Pres. Robert Moomjy, V.P. Kathy Buttigieg, Sales Support
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ORIA Members Directory MERRIFIELD ORIENTAL RUGS 8501 Tyco Rd. Vienna, Virginia 22182 (703) 876-4000 FAX (703) 876-9819 E-mail: merrifieldorientalruginc@yahoo.com Sayeed Hasanzadah, Pres. Lili McDonald, Store Mgr. & Marketing Dir. MICHAELIAN & KOHLBERG, INC. 315B Springfield Ave. Summit, NJ 07901 (908) 522-1004 FAX (908) 522-1006 Teddy Sumner, Principal MOHAWK HOME 3032 Sugar Valley Rd, NW Sugar Valley, GA 30746 (706) 624-4624 Toll-Free: (800) 843-4473 FAX: (706) 625-9329 E-mail: customer_care@mohawkind.com URL: www.mohawkind.com Mr. Rocky Casteel, VP & GM ABRAHAM MOHEBAN & SON, INC. 2-8 Haven Ave., Ste. 216 Port Washington, NY 11050 (516) 883-1522 FAX (516) 883-1523 E-mail: mohebancarpets@gmail.com URL: www.moheban.com Abraham Moheban, Pres. David J. Moheban, V.P. MOMENI, INC. 60 Broad St. Carlstadt NJ 07072 (201) 549-7220 (800) 536-6778 FAX (201) 549-7221 E-mail: info@momeni.com URL: www.momeni.com Ali Momeni, Chm. Reza Momeni, Pres. Aria Momeni, V.P. Ali R. Momeni, V.P. NASIRI INC. 13 East 30th Street New York, NY 10016 (212) 532-6777 FAX (212) 532-6776 E-mail: info@nasiricarpets.com Nader Nasiri NEJAD ORIENTAL RUGS Main & State Sts. Doylestown, PA 18901 (800) 245-RUGS FAX (215) 348-9056 E-mail: info@nejad.com URL: www.nejad.com Ali R. Nejad, Pres. Theresa M. Nejad, V.P. NEMAN INTERNATIONAL INC. 36 East 31st St. New York, NY 10016 (212) 686-6262 FAX (212) 447-7810 E-mail: nemaninc@aol.com URL: www.nemanintl.com Said Neman Dan Neman
54 Summer 2013
NOURISON 5 Sampson St. Saddle Brook, NJ 07662 (201) 368-6900 (800) 223-1110 FAX (201) 368-0739 E-mail: info@nourison.com URL: www.nourison.com Alexander Peykar, Pres. Paul Peykar, V.P. Steven Peykar, V.P. OBEETEE, INC. 295 Fifth Ave., Suite 908 New York, NY 10016 (212) 633-9744 FAX (212) 633-9745 Pradeep Agarwal, Pres. ORIENTAL WEAVERS USA 3252 Dug Gap Rd. SW Dalton, GA 30720 (800) 832-8020 FAX (706) 277-9665 E-mail: orders@owrugs.com URL: www.owrugs.com Ahmed Salama, CEO Michael J. Riley, Pres. Jonathan Witt, Exec. V.P.-Mktg. Paul Pauluzzi, V.P.-Sales RADICI USA, INC. 400 Herald Journal Blvd. Spartanburg, NC 29303 (864) 583-5504 FAX (864) 583-5765 E-mail: ppegorari@radiciusa.com URL: www.radiciusa.com Paolo Pegorari, Gen’l Manager RENAISSANCE CARPET & TAPESTRIES, INC. NYDC 200 Lexington Ave., Ste. 1006 New York, NY 10016 (212) 696-0080 (800) 325-RUGS (800-325-7847) FAX (212) 696-4248 E-mail: info@renaissancecarpet.com URL: www.renaissancecarpet.com Jan Soleimani, Pres. Bergi Andonian, Sec’y Jeffrey D. Soleimani, V.P. ROMANI, INC. 100 Park Plaza Drive Secaucus, NJ 07094 (201) 392-0400 FAX (201) 392-9782 Cyrus Kashi, Pres. Saiyd Nagim, NP Ali Samadi, Sls Mngr. Taghi Hojreh, Buyer SAFAVIEH 40 Harbor Park Drive North Port Washington, NY 11050 (516) 945-1900 (212) 683-8399 (888) SAFAVIEH FAX (516) 945-1938 E-mail: info@safavieh.com URL: safavieh.com Ahmad Yaraghi, Pres. Cyrus Yaraghi, V.P. Arash Yaraghi, V.P. Dairus Yaraghi, Treas.
SAMAD 419 Murray Hill Parkway East Rutherford, NJ 07073 (201)372-0909 FAX (201) 842-0077 E-mail: mail@samad.com URL: www.samad.com David Samad, Pres. Malcolm Samad, C.O.O. Rao Siriki, Exec. V.P. SHALOM BROTHERS, INC. 284 Fifth Ave., Ground Floor New York, NY 10001 (212) 695-3000 (800) 3-SHALOM FAX (212) 695-0022 E-mail: info@shalombrothers.com URL: www.shalombrothers.com Nader Shalom, Pres. Fred Shalom, Exec. V.P. Rafi Amirian, V.P. TAMARIAN CARPETS 1407 Shoemaker Rd. Baltimore, MD 21209 (410) 321-6222 FAX (410) 321-6122 E-mail: info@tamarian.com URL: www.tamarian.com Steve Cibor, Pres. Ryan Higgins, V.P. Geoff Duckworth, Sr. Designer Ayo Akintilo, Multimedia Director Fred Lomax, Operations Mngr. TEPP TEAM USA 100 Park Plaza Dr., Suite 102 South Secaucus, NJ 07094 (201) 863-8888 FAX (201) 863-8898 E-mail: info@teppteamusa.com URL: teppteamusa.com Djalal Mohammadi Parviz Roubeni TIBET RUG COMPANY 1460 Foothill Dr. Salt Lake City, UT 84108 (801) 582-3334 FAX (801) 582-3501 URL: www.tibetrugcompany.com Jim Webber, President Brian Mehl, Director of Sales Tsultrim Lama, Mng. Partner TRANS ORIENT, INC./FAZELI 100 Park Plaza Drive Secaucus, NJ 07094 (201) 330-9300 FAX (201) 330-9393 E-mail: HFAZ@aol.com Hossein Fazeli, Pres. TUFENKIAN 919 Third Ave., Ground Floor New York, NY 10022 (212) 475-2475 FAX (212) 475-2629 E-mail: info@tufenkiancarpets.com www.Tufenkiancarpets.com James Tufenkian, Pres. Eric Jacobson, C.F.O.
WOVEN LEGENDS, INC. 4700 Wissahickon Ave. #101 Philadelphia, PA 19144 (215) 849-8344 FAX (215) 849-8354 E-mail: info@wovenlegends.com URL: www.wovenlegends.com George Jevremovic, Pres. Neslihan C. Jevremovic, CEO ZOLLANVARI, LTD 100 Park Plaza Drive Secaucus, NJ 07094 (201) 330-3344 FAX (201) 330-7728 E-mail: info@zollanvariusa.com URL: www.Zollanvariusa.com Reza Zollanvari, Pres. Sanjay Purohit , CEO
ASSOCIATE MEMBERS AMERICASMART I ATLANTA 240 Peachtree St., NW Suite 2200 Atlanta, GA 30303 (404) 220-2330 (800) ATL-MART FAX (404) 220-3030 URL: www.americasmart.com Jeff Portman, Pres./CEO Mike Turnbull, Sr. V.P. Mktg Kevin Markiewicz, V.P. Area Rug Center Leasing ARTISTIC COLOR GRAPHICS 3400 Dodds Ave. Chattanooga, TN 37407 (423) 698-7360 FAX (423) 698-1862 E-mail: chris@printacg.com URL: www.printacg.com Chris Burton, Principal C-Air 181 S. Franklin Ave. Valley Stream, NY 11581 (516) 394-0400 FAX (516) 394-0471 E-mail: johnm@c-air.com URL: www.c-air.com John Maser, Director of Imports CHATALBASH BY COSTIKYAN 28-13 14 St. Long Island City, NY 11102 (718) 663-3482 FAX (718) 726-1887 E-mail: rchatalbash@costikyan.com Phillip H. Cronin, Pres. June Costikyan, Sec’y
EXPLORE AIRTRANS SERVICES (EAS) 123 Pennsylvania Ave. Gate 5 South Kearny, NJ 07032 (973) 474-5336 FAX (973) 474-5349 www.exploreair.com Brian Galik, V.P. H.M. NABAVIAN & SONS, INC. 36 E. 31st St. New York, NY 10016 (212) 213-2476 FAX (212) 213-4276 E-mail: sales@hmnabavian.com URL: www.hmnabavian.com Massoud Nabavian Pres. JADE INDUSTRIES, INC. 101 West Washington St. Conshohocken, PA 19428 (610) 828-4830 (local) (888) RUG-PADS (888-784-7237) FAX (610) 828-1028 E-mail: jade@rugpads.com URL: www.rugpads.com Aram K. Jerrehian, Jr., CEO Dean Jerrehian, Pres. Patricia Mullen, Administrator Amy K. Jerrehian, Marketing Director MAGNUM OPUS SYSTEM CORP. 11 Penn Plaza, Floor 5 New York, NY 10001 (212) 685-2127 FAX (212) 685-2481 E-mail: info@sparsus.com Talha Z. Khan, V.P. Ali Farooqui, V.P. MATERIAL CONCEPTS, INC. 11621 Caroline Rd. Philadelphia, PA 19154 (215) 338-6515 (800) 372-3366 FAX (215) 338-0199 E-mail: info@materialconcepts.com Geoffrey Kohn, Pres. Douglas Kohn, G.M.
RUG INSIDER MAGAZINE 4 Fortsalong Rd. Meredith, NH 03253 (603) 279-4938 FAX (603) 279-4838 E-mail: peter@ruginsider.com URL: www.ruginsider.com Peter Woodaman, Publisher Diane Cotton Caplan, Editor
Directory
UMAR ORIENTAL RUGS, INC. 100 Park Plaza Drive, Suite 201 South Secaucus, NJ 07094 (201) 330-0045 FAX (201) 330-0047 E-mail: ibutt@umarrugs.com URL: www.umarrugs.com Ahsan Zubair
RUG NEWS AND DESIGN POBox 441 Morris, NY 13808 (607) 263-5411 FAX (212) 202-2740 E-mail: info@rugnewsanddesign.com URL: www.rugnewsanddesign.com Leslie Stroh, Publisher Sarah Stroh, Editor Dasha Morgan, Editor ANDREW SCHLAFLY, ESQ. 521 Fifth Ave., 17th Floor New York, NY 10175 (908) 719-8608 FAX (212) 214-0354 Andrew Schlafly, Esq. VALLEY NATIONAL BANK 295 Fifth Avenue @ 30th St. New York, NY 10016 Phone: (212) 481-6109 Fax: (212) 213-4870 URL: www.valleynationalbank.com Michael J. Dondero, Sr. V.P. Ruth Ansen, Sales Mngr. WORLD MARKET CENTER, LLC 495 South Grand Central Parkway Las Vegas, NV 89106 (702) 380-0919 (888) 416-8600 FAX (702) 380-4002 E-mail: info@LasVegasMarket.com URL: www.LasVegasMarket.com
NEW YORK INT’L CARPET SHOW 9022 Germantown Ave. Philadelphia, PA 19118 (215) 248-0494 E-mail: dennisdodds@juno.com URL: www.nyics.com Dennis Dodds, Pres./Owner NOONOO RUG CONSULTING GROUP, LTD. 16001 Collins Ave., Ste 2002 Sunny Isles Beach, FL 33160 (917) 648-7322 E-mail: edncpw@gmail.com Gene Newman, Pres. Stephanie A. Diehl, Tres./Sec’y REVITA RUGS 10 Horizon Blvd. S. Hackensack, NJ 07606 (201) 641-1100 FAX (201) 641-1150 E-mail: hzarei@revitarugs.com URL: www.revitarugs.com Hamid Zarei, Pres.
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A WORK OF ART THAT SETS US APART
DISPLAY IT IN YOUR SHOWROOM PROUDLY... NOURISON HAS THE BEST COLLECTION OF RUGS AT EVERY PRICE POINT. :LWK LWV DOOXULQJ FRORU SDOHWWHV DQG PDJQLoFHQW GHVLJQV WKH 6LON ,QIXVLRQ &ROOHFWLRQ VKRZQ KHUH LV VLPSO\ VWXQQLQJ LQ LWV VRSKLVWLFDWLRQ 6XPSWXRXV VLON DFFHQWV DQG DQ LQWHQVLYH RYHUêG\HLQJ WHFKQLTXH FUHDWH D PDJQHWLF GHSWK DQG GLPHQVLRQ DQG PHVPHUL]LQJ VKHHQ ,QFUHGLEO\ YHOYHW\ oHOGV DQG DQ XOWUDêOX[XULRXV SLOH LPSDUW D VXEOLPH ORRN DQG UHPDUNDEOH IHHO 0DGH IURP 1HZ =HDODQG ZRRO DQG VLON
VISIT US THIS SUMMER AT $7/$17$ 58* 0$5.(7 v 0(5&+$1',6( 0$57 v 63$&( ) /$6 9(*$6 0$5.(7 v :25/' 0$5.(7 &(17(5 v 68,7( & 1285,621 &20