Ventura Future & Ventura Centrale | Press Report 2018

Page 81

Publication: DesignActionWithUs Country: USA Date: 14-04-2018 Type of Publication: Webpage EXCHANGED FORMS at Ventura Future Università | Designactionswithus

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EXCHANGED FORMS at Ventura Future Università

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April 14, 2018 The exhibition springs from an experiment of “propagation and indigenization of culture”, a process where design students from Kyoto Institute of Technology and the National University of Singapore exchanged pictures of objects, places and sceneries that are typical of their own countries. On the basis of this exchange, students designed objects where the suggestions received are filtered through their own cultural and social background. The result of this process looks very interesting since it connects two distant realities.

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At first glance, these two Asian cities are opposites, in culture, landscape, weather, language, crafts and tradition. The image of Kyoto brings forth an overwhelming sense of tradition, precision and craftsmanship. Singapore, on the other hand, is a city that is in a constant metamorphosis, in a constant process of tearing down and rebuilding. The typologies of the objects designed by the students are strongly related to the domestic environment: stools, vases, lamps, tables, containers, space dividers. This design direction is definitely looking at the Milan fair as a strategic arena where these young EXCHANGED FORMS Ventura Future UNIVERSITÀ | Fuorisalone 2018 17 April 2018 – 22 April 2018 Press Release designers will soon have to confront the real world: the international design industry. Exhibited at Ventura Project Università, the 18 works designed by both students will be mixed together. This is an intentional choice that aims to provoke and challenge the visitor to find out the origin of each piece.

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