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Date: 07-04-15 Type of Publication: Webpage
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Moleskine : #IdeasNoted Documenting design innovation Publication: 4-Traders atFrance Ventura Lambrate. VENTURA Country:
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03/24/2015 | 04:48am US/Eastern
Fuorisalone 2015 April, 14-19, 2015 Moleskine #IdeasNoted Documenting design innovation at Ventura Lambrate. Moleskine joins forces with Ventura Lambrate to set up a Documentation Centre for design innovation at what has become one of the most prominent and innovative design districts in the world. With notebooks and pencils in hand, a group of young design reporters cruise the onceindustrial warehouses and streets of the Ventura district to sketch and document the design objects, the materials, the technological solutions, as well as the installations, the crowd and the post- industrial spaces.
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The drawings, renderings and sketches created by the reporters, drawn by hand on the pages of the new Moleskine Smart Notebook designed with Adobe™, are then captured by devices via a specially designed app, sent directly to the Adobe Creative Cloud and thus made available in vector format at the Documentation Centre set up at Via Ventura 14. Here, the sketches are processed via Adobe Creative Suite and displayed to the public, to be browsed in analogue and digital format in the Documentation Centre. Designed by Milan and Florence based studio CICLICA.CC, the Documentation Centre consists of a cabinet within the former industrial pavilion of Ventura 14, which will work as a sort of wunderkammer, or a Cabinet of Curiosity, consisting of a metal frame covered with panels. Just like a library, there will be tables for the attendees to go through the materials and take notes. A smart area is dedicated to the digital elaboration of the sketches via Adobe Suite. Elaboration happens live, visible on special large screen. Making paper evolve. The Moleskine Smart Notebook. How does it work? Drawings made on the new Moleskine Smart Notebook (Creative Cloud connected) and captured using the app Moleskine, a Creative Cloud connected app (free, iPhone only) are automatically made available on the Adobe Creative Cloud, as editable vector files. 100
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