Emerald Media Group Rate Card 2012-13

Emerald Media Group

PRODUCTS & SERVICES 2012-13

ADVERTISING&MARKETING Welcome to the new Emerald. We’ve built a modern college media company to better serve you, our readers and our clients. mo

n d ay

, s

Em Ept

bEr

24,

201

ó thE

2

da

i ly

era

l d.

#lE

com

tsG

od

Use our suite of marketing services to reach the more than 200,000 students, staff, parents and alumni who make up the University of Oregon community.

uck

rt

Sta Ect

f

pEr

em

“THE NEW FORMAT IS VISUALLY STUNNING AND THE DIGITAL FOCUS IS SMART, SMART, SMART!”

ice adv Get eepinG on k es d Gra making , hiGh s on

— Jodie DeJonge Assistant bureau chief, The Associated Press

d frien us and p cam nacks... s easy

. o g S ’ t lE hm

E INSID

s

î Way

y e (ver oid th to av

) fres real

ting

î Get

ow yo to kn

o

ss rofe

ur p

an 15

ra rs fo

de

r gra

bette

“SMARTER THAN MOST PROS.”

— Carrie Brown-Smith Journalism professor, University of Memphis

go

ne lin

î Euge

“WHAT MEDIA COMPANIES COULD LEARN FROM A STUDENT NEWSPAPER.”

— Bloomberg Businessweek

WE CONNECT YOU TO CAMPUS TWO WEEKLY EDITIONS î Emerald Monday explores campus news with in-depth cover stories and re-caps the weekend games. Emerald Wknd profiles the characters who make UO special and highlights all the upcoming events relevant to students.

BACK TO SCHOOL î Campus guides publish daily during Week 1 of each term to help students ease back into school.

SPECIAL SECTIONS î Popular guides that provide targeted audiences for football, shopping, travel, graduation and more.

WEB î Breaking news, photos and video in real time and shared throughout the social media networks of the Emerald and our staff.

MOBILE î Two new, free iPhone apps for campus news, entertainment, events and Oregon football. And much more to come.

STREET TEAMS î Hand-to-hand distribution of fliers and coupons, and a poster service that reaches buildings and storefronts on and off campus.

EVENTS î Student-led events that help make college better.

EMERALD MEDIA GROUP | 1222 E. 13TH AVE. | SUITE 300 | EUGENE, OREGON | 97403 | 541.346.5511 x303 | dailyemerald.com 1

Emerald Media Group

PRINT RATES 2012-13

Reach our audience in print and on the web with one buy ASUO

UO

Local

Open

National Web*

Days

Full

$867

$892

$1,090

$1,288

$1,506

15K

7

728x90

3/4

$644

$663

$811

$960

$1,123

10K

5

300x250

2/3

$581

$597

$730

$863

$1,008

10K

5

300x250

1/2

$446

$458

$557

$656

$765

10K

5

300x250

1/3

$294

$303

$370

$437

$511

5K

3

300x250

1/4

$223

$229

$279

$328

$383

5K

3

300x250

1/6

$145

$149

$183

$216

$253

1K

1

300x250

1/8

$109

$112

$137

$162

$189

1K

1

300x250

1/12

$76

$78

$94

$111

$129

1K

1

300x250

Full

$200

$200

$200

$200

$400

Spot

$100

$100

$100

$100

$150

Color

DUCKS GAMEDAY

Size

An amazing new way to stay connected to your Ducks.

Headlines, photo galleries and videos delivered by one of America’s top college media companies.

A custom-built social media wire using Twitter and Instagram and powered by Oregon players, reporters and fans.

Be the first to find hot new Oregon gear and exclusive deals from The Duck Store.

Free download

sponsored by The Duck Store

32526

Page

BRITTNEY REYNOLDS, ADVERTISING DIRECTOR ads@dailyemerald.com 541.346.5511 x303

*Half-page and larger ads appear above the scroll. Other sizes are run of site.

Additional ad impressions can be purchased. Pricing in the Digital Media section on page 5.

PRINT DEADLINES Noon one week prior to publication (space and materials)

MULTI-CAMPUS SMART BUY PROGRAM With one phone call, book the same ad at Oregon, Oregon State and Portland State.

FREQUENCY DISCOUNTS Run the same ad in consecutive issues.

20% off space in three consecutive issues 10% off space in two consecutive issues

CLASSIFIED WORD 50 cents per word with a 15-word minimum.

Deadline 11 a.m. two days before publication.

Place ad at dailyemerald.com/classifieds for $25 for 15 days or free with a uoregon.edu email address.

VOLUME DISCOUNTS Sign up for a 12 month campaign and save. $2,500 agreement saves 5% off rate $5,000 agreement saves 10% off rate $10,000 agreement saves 15% off rate $25,000 agreement saves 20% off rate (Volume discount program is not available for national clients.)

LOCAL ADVERTISING AGENCY DISCOUNT 15% off open rate NON-PROFIT DISCOUNT 15% off applicable rate Discount programs cannot be combined SPECIAL PLACEMENT 20% premium to anchor your ad in key positions – back cover, inside back cover or page two.

DISPLAY CLASSIFIED $15 per day with a 30 ad minimum.

PUZZLE & FEATURE SPONSORSHIP Place your ad next to our popular New York Times crossword, Sudoku or horoscope. $500 one day a week/per term (10 ads) $1,250 one day a week/per year (30 ads) PRE-PRINT INSERTS $500 per single sheet – 6,000 copies Booklet inserts also available.

Ship to: Oregon Web Press 263 29th Ave. Southwest Albany, OR 97322

EMERALD MEDIA GROUP | 1222 E. 13TH AVE. | SUITE 300 | EUGENE, OREGON | 97403 | 541.346.5511 x303 | dailyemerald.com 2

Emerald Media Group

PUBLICATION SCHEDULE 2012-13

ó cover

THE

You’ve finally committed to seeing Eugene’s bigger, weirder brother to the north. Let me lay

GREAT

down the reason it's so famous for its food, microbreweries and strangeness: It rains about 70

portland 36N s hour

percent of the year — so most of the time this city is enjoyed from indoors.

by kyle schneider

thur

S d Ay,

SEPt

EmBE

2 , 201 r 20

d a i ly

emer

a l d.

# COA

com

m

ChCA

y

B GAmEdA

HIATUM P O W E R E D B Y E M E R A L D G A M E D AY

EugEnE haS alwayS wElcomEd bandS wIth offbEat SEnSIbIlItIES.

The Great Hiatum, made up of UO alums who call their music “dance rock,” naturally fits right in.

start here Let’s assume that you were feeling extra adventurous and decided to get into the city early. I would recommend an out-ofthis-world breakfast at the Industrial Cafe and Saloon. There isn’t a wrong choice on the menu — unless you hate food.

pa g e 4

emerald adventure

You probably stuffed your gullet at Industrial and you probably would like to earn a few calorie spaces back. From the restaurant, you are close to what I believe is the most beautiful bridge in Portland, crossing over a heavy industrial area with a view that is arguably less than beautiful.

m o n d ay, o c t o b e r 2 2 , 2 0 1 2

2

8 wknd InSIdE

î The future of the birth control pill — for men î Thrift store madness: putting together an outfit for less î GameDay T H U r s D ay, O c T O B E r 4 , 2 0 1 2

dER A buIlEN Of m

p h o t o g r a p h s b y n at e b a r r e t t a n d m i c h a e l a r e l l a n o

and Camp yers — great pla

S

5 12 19 26

M

Tu

6 7 13 14 20 21 27 28

W

Th

1 8 15 22 29

2 9 16 23

î SEPTEMBER 2012

p.m. , 7:30

NO. 3

F

3 10 17 24 30 31

S

4 11 18 25

S

M

4 11 18 25

M

Tu

W

Th

1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28 29

M

3 10 17 24

4 11 18 25

S

M

Tu

W

Th

S

2 9 16 23 30

3 10 17 24

S

M

6 13 20 27

Sept. 22

Th

N

î On ESP

h of 72

ny, hig

tly sun

st: Par

î Foreca

W

S

2 9 16 23

S

M

Tu

W

3 4 5 6 10 11 12 13 17 18 19 20 24 31 25 26 27

F

S

S

M

Tu

W

Th

F

S

7 14 21

1 8 15 22 29

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

F

S

S

M

S

7 14 21 28

1 8 15 22 29

6 13 20 27

Th

F

S

S

M

Tu

W

Th

F

S

7 14 21 28

1 8 15 22 29

2 9 16 23 30

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

F

S

S

M

Tu

W

Th

F

S

7 14 21 28

1 8 15 22 29

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

6 13 20 27

28

Th

6 13 20 27

JANUARY 2013

W

Th

F

S

7 14 21

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

S

M

Tu

W

2 3 4 5 9 10 11 12 16 17 18 19 23 30 24 25 26

Th

6 13 20 27

Tu

W

Th

F

1

2

3

4

7 8 14 15 21 22 28 29

5 9 10 11 12 16 17 18 19 23 24 25 26 30 31

APRIL 2013

JUNE 2013

Tu

INSIDE POSITION PREVIEWS. GREATEST QBs. SEASON PREDICTIONS.

OCTOBER 2012

MARCH 2013 F

1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28

28

Tu

2 3 4 5 9 10 11 12 16 17 18 19 23 24 30 31 25 26

MAY 2013

5 12 19 26

NA

ARIZO

m

n Stadiu

at Autze

DECEMBER 2012 F

FEBRUARY 2013 S

W

2 3 4 5 9 10 11 12 16 17 18 19 23 30 24 25 26

NOVEMBER 2012 S

Tu

. NO. 22

VS OREGON

#frEEpizza

Marcus Mariota aims to take the reins of Oregon’s high-speed offense at his own pace

Gary

h s coac g ing back producin n runn s himself on tter people.

Vetera de even be bell pri

AUGUST 2012

d A I ly E M E R A l d . c o M

WILL CHIP GIVE HIM A SHOT?

JULY 2013

2012 SEASON  FREE

SPORTS Football Gameday August 30 September 6, 13. 20, 27 October 4, 18, 25 November 1, 8, 15, 21, 29 December 5 Spring Game April 25 Basketball Preview November 12 GUIDES Law School August 27 Back to School September 17 Holiday November 19 Best of Campus February 28 Spring Break March 7 20 under 20 April 18 Graduation May 16 HOUSING August 27 September 17 February 21 March 14 April 4 ADVENTURE Portland October 22 Central Oregon January 14 The Coast May 2 CAREER Career Fair November 5 Internship Fair January 28 Career Fair April 15 Duck Life Magazine July 1 Duck Season Magazine July 15

EMERALD MEDIA GROUP | 1222 E. 13TH AVE. | SUITE 300 | EUGENE, OREGON | 97403 | 541.346.5511 x303 | dailyemerald.com 3

Emerald Media Group

PRINT AND WEB AD SPECS 2012-13

DEADLINES Noon one week prior to publication (space and materials)

728 x 90 pixels

PRINT DESIGN SPECS Images should be 300 ppi Use CMYK (process) swatches Export ads using PDF/X-4:2008 Send files to creative@dailyemerald.com Sizes are stated “inches in width” x “inches in height” Full page 10.25 x 12

300 x 250 pixels

1/4h 10.25 x 2.9 3/4 10.25 x 9

ONLINE SPECIFICATIONS File types: .jpg, .png or .gif Banner: 728 x 90 pixels Sidebar: 300 x 250 pixels Email edition: 468 x 60 pixels 1/2v 5.04 x 12

1/12h 3.3 x 2.9

1/3v 3.3 x 12

2/3v 6.8 x 12

1/8h 5.04 x 2.9

Rich-media files are also acceptable; please contact your advertising representative for more detail.

1/4v 5.04 x 5.9

1/6v 3.3 x 5.9

1/12v 1.6 x 5.9

1/3h 10.25 x 3.9 1/6h 5.04 x 3.9 2/3h 10.25 x 7.8

1/2h 10.25 x 5.9

EMERALD MEDIA GROUP | 1222 E. 13TH AVE. | SUITE 300 | EUGENE, OREGON | 97403 | 541.346.5511 x303 | dailyemerald.com 4

Emerald Media Group

STREET TEAMS, EVENTS & DIGITAL 2012-13

STREET TEAMS FLIER DISTRIBUTION Put your coupon or event flier directly in the hands of students, football fans and more with our hand-to-hand distribution program.

Targeted street team campaigns available by audience and location. $350 — 1,000 fliers $250 — 500 fliers Save $100 when combined with a 1/4 pg or larger print ad.

METRICS CAMPUS 20,631 undergraduates 3,816 graduate students 4,700 faculty & staff

POSTER DISTRIBUTION Place your message in the coffee shops, bars and classrooms where students spend their time. $150 — 100 posters Save $75 when combined with a 1/4 pg or larger print ad.

WEBSITE Monthly average* 48,029 unique visitors 138,029 page views

FACEBOOK 2,230 likes

Election Nigh Watch Party t

EM PHOERALD TO B OOT H

NOVEMBER 6 @ 7pm EMU FISHBOW L

FREE PIZZA

ES

PRIZ

POLITICAL TEST

ON COSTUME C

DJ

We make colleg e better.

EVENTS Sponsor a campus event and put your brand in front of students.

• Battle of the Bands • Political debates • Music festivals • Movie premieres

PRINT 6,000 circulation 160 distribution points 3-7 day shelf life

SOCIAL MEDIA Twitter 7,318 followers @dailyemerald @odesports

ELEPHANTS DONKEYS DUCKS

EMERALD PRESENTS

ALUMNI 210,000 worldwide

*January to September 2012

T U E S D A Y

DIGITAL MEDIA WEB SITE $10 CPM, minimum 10,000 impressions for $100.

Custom campaigns available.

VIDEO $10 CPM, minimum 10,000 impressions for $100.

Advertiser provides video.

ROAD BLOCK $325 per day — dominate the Emerald home page by locking up every ad impression in the banner and top right-hand sidebar position.

EMAIL EDITION $100 per week. 1 week minimum.

FLASH $50 weekly premium.

Advertiser must provide Flash ads.

SOCIAL MEDIA $200 — push your special deal to our 9,468 followers with a social media package. Three sponsored messages on Twitter and one sponsored Facebook update over one week.

EMERALD MEDIA GROUP | 1222 E. 13TH AVE. | SUITE 300 | EUGENE, OREGON | 97403 | 541.346.5511 x303 | dailyemerald.com 5

Emerald Media Group

DuckLife

MAGAZINES 2012-13

2013 the emerald 2012-

POWERED BY EMERALD GA M E D AY

california in eugene p.16

things you don’t know

things you should know

things in this magazine

GLossary: y terms ever uo student . shouLd Know

s: stuDy spot for when Knight Library is fuLL. p.42

p.34

fiGht the 15. freshman p.28 unDer 21? here are go. pLaces to p.38

phiL KniGht’s on infLuence campus. p.33

: Campus map re Know whe g. you’re goin p.24

Page

UO

Local

National

Full

$500

$650

$1,000

2/3

$425

$550

$900

1/2

$325

$450

$800

1/3

$250

$350

$700

1/4

$200

$300

$600

1/6

$150

$250

$500

1/12

$100

$150

$400

Free full color on all ads

You Are A Duck w Norats) . (cong

WILL CHIP GIVE HIM A SHOT? Marcus Mariota aims to take the reins of Oregon’s high-speed offense at his own pace

INSIDE POSITION PREVIE

WS. GREATEST QBs.

SEASON PREDICTIONS

.

2012 SEASON  FREE

Our two summer magazines deliver professional quality content, coveted target audiences and glossy full color on every page.

DUCK LIFE MAGAZINE JULY 1, 2013 Duck Life is the campus guidebook for new UO students and their parents. The magazine features insight from seniors on classes, study spots and food.

The Emerald’s Street Team hands out 5,000 copies of Duck Life to new students and parents at the mandatory IntroDUCKtion session in July. That way, your message gets right into the hands of students when they walk onto campus.

DUCK SEASON MAGAZINE JULY 15, 2013 Duck Season is the most complete preseason guide for Duck fans. The magazine includes player profiles, position previews, photo spreads, game-by-game previews and more. Take flight with the nation’s hottest college football brand.

We distribute 10,000 copies around the UO campus and to all seven Duck Store locations in Eugene, downtown Portland, Washington Square, Clackamas Town Center and Bend.

Full page 8.375 x 10.625 - trim 7.875 x 10.125 - live 8.875 x 11.125 - bleed

2/3v 4.7 x 10.125

1/3v 2.25 x 10.125

1/4 panel 3.4625 x 4.975

1/6h 4.7 x 2.4 1/2h 4.7 x 7.55

1/3h 4.7 x 4.975

1/2h 7.1 x 4.975 1/12 2.25 x 2.4

1/6v 2.25 x 4.975

1/4h 7.1 x 2.4

EMERALD MEDIA GROUP | 1222 E. 13TH AVE. | SUITE 300 | EUGENE, OREGON | 97403 | 541.346.5511 x303 | dailyemerald.com 6