About Us SYSCO Central Texas

Sysco Central Texas Y o u r T r u st e d P a r t n e r

Corpus Christi

Austin

San Antonio

Design: Kunder Design Studio

• Photography exterior, interior, associates: Justin Moore Scott

Table of Contents Howdy Letter

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Mission, Vision, Values

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Products

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4

Spirit of Sysco

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Services

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Test Kitchen

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8

Partnerships

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Associates

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Sustainability From Farm to Fork

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Howdy!

Bill Fisher President

Stephen Higgs Executive Vice President

Sysco Central Texas is open for business.

If you’re anywhere between Waco and the Rio Grande, you’re in a good spot. That’s because no matter how large or small your operation—a national chain, a chef-owned restaurant or something in between—Sysco Central Texas is at your service and by your side.

You may already be a valued partner of ours and know we’ve been in San Antonio and Round Rock for a good while, but you may not know the latest.

We’ve merged the two operations and opened up a shiny new facility near New Braunfels, Texas, just off of I-35. It’s not just shiny and new, though. This is one of the largest and most modern distribution centers in the country. And you’re invited to come and tour all 640,000 square feet.

We and 700 other employees are waiting for you to see what we have to offer, the ways we can help your business grow and how we support your business vision.

Besides a wide range of extraordinary products, including locally grown produce and specialty food products from Texas, we offer a number of amenities and expertise in areas that are important to you.

We support Texas in other ways by practicing good environmental stewardship and developing programs to benefit our employees and our community.

We strive to be your most valued and trusted business partner and we pledge to be at your service and by your side—always!

It’s the Sysco way.

So, come on out. The coffee is always on and our employees are the friendliest you’ll ever hope to meet.

Sincerely, Sysco Central Texas

Bill Fisher

Stephen Higgs

syscocentraltexas.com

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Delivering good things­— fresh and fast!

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Your Trusted Partner—from Waco to the Rio Grande

Photo: Halo Branded Solutions

Consumer Control – Customized ordering systems and greater versatility in menu design will flourish.

Consumers want more control over their dining experience.

Our Commitment—

The Sysco Central Texas Way Our Mission To market and deliver great products to our customers with exceptional service

At Sysco Central Texas, and throughout the Sysco Corporation, our mission statement is always top of mind. It’s who we are. It’s simply stated and implemented with pride and professionalism throughout the organization each and every day.

Our Vision To be our customers’ most valued and trusted business partner

We work hard to make sure our customers are always 100 percent satisfied with our service and support! Our vision guides our decisions to stay focused on helping our customers succeed and we strive to enrich their experience with us by continuously improving productivity. It’s the Sysco way.

Our Values To serve our customers, and more

Service has always been the driving force behind our value system. At Sysco Central Texas we value service to our customers, co-workers and our community; we value a sense of ownership in all that we do. You’ll find there’s a friendly, yet competitive, spirit throughout our organization. We thank our lucky stars to have people working here who want to be here, who want to work hard and who take pride in their work. syscocentraltexas.com

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Our Products— Service, Support and Satisfaction Sysco Central Texas now has the ability to offer more products and services than ever before. Honestly, our new warehouse is so big, modern and ecologically efficient that the people working in it get around on GoPet™ electric scooters, the leader in personal, green transportation. Sure, we still use fast and efficient forklifts, but walking the floor isn’t an option. We’re all about getting products delivered to our customers fresh and fast.

Center of the Plate – When it comes to the center of the plate we can help. We offer a vast array of options. All of our meat and poultry products follow strict USDA guidelines.

In addition, we carefully monitor our seafood suppliers to advance the goal of maintaining an ecological balance along the Texas Gulf Coast.

Thai for the Adventurer – Thai cuisine is becoming the rage as diners become more adventurous. Savvy diners will appreciate a focus on regional Thai variations.

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Chef Ex® – Sysco offers an exclusive, direct-delivery program that enables you to offer your customers the highest quality artisan and gourmet products, bar none. Produced by chefs for chefs, these products are shipped straight from the manufacturer to customers. Chef Ex foods provide romance and uniqueness for chefs who want to leave a lasting, positive impression.

Your Trusted Partner—from Waco to the Rio Grande

Produce – At Sysco, produce is all about freshness, flavor and first quality.

Texas boasts a vast variety of produce and we buy from suppliers who in many cases are right on the farm. Sysco buyers are on the scene selecting the best spinach, strawberries, peanuts, potatoes, peaches or peppers the Lone Star State has to offer.

So whether it’s sweet onions or juicy red Texas watermelons you’re looking for, we’ll source them and deliver them to your door.

Supplies and Equipment – We have a display room in our new building with samples of top-ofthe-line cookware and tabletop selections encompassing everything from forks to fondues. It’s all attractively displayed to make the decision-making process a breeze.

There’s something for every taste, venue and theme. We can provide high-quality cookware, cleaning supplies and paper goods, too. You might say we offer darn near everything. When it comes to the kitchen sink, however, you’re on your own.

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Sysco Brands – Customers seeking the best bang for their buck will often lean toward our inhouse Sysco brands. For them, it’s the only way to go. Our Sysco-brand family encompasses a wide selection of food and restaurant-supply products, all backed by our own high-quality standards and oversight. Our line of specialty food items alone includes Certified Angus Beef® products, baby carrots, miniature vegetables, herbs and edible flowers.

Sysco Quality Assurance – Our brands range from top-ofthe-line ingredients to supplies and equipment. We have it all.

When you buy Sysco, you know you’re getting a good value. Look for the Sysco Quality Assured emblem. It’s your guarantee that the products you are purchasing meet our strict standards for safety, dependability and excellence.

Your Trusted Partner—from Waco to the Rio Grande

Spirit of Sysco— Helping Others, Giving Back As we grew, it became clear we needed a program specifically designed to help us reach out to our customer base, our associates and our community.

That’s when we developed a special program—the Spirit of Sysco. It’s all about helping others by giving back. Through the Spirit of Sysco we support programs such as: • • • • • • • •

American Red Cross Countless regional food banks Daily Bread Ministries Habitat for Humanity Meals on Wheels Share Our Strength Susan G. Komen Foundation United Way

“Fighting hunger is an integral part of our mission and we help the community in as many ways as possible. We know we’re making a difference. I see it on the faces of neighborhood community and civic leaders when I meet with them to outline ways we can help. It’s richly rewarding to know that our company, our team, has an enormous influence in the daily lives of thousands of grateful Texans.”

—Missy Hernandez, Senior Director of Training and Chairperson for the Spirit of Sysco

American Regionalism – Consumers and restaurateurs will look at regions and cities in the U.S. to identify the “Best Of” cuisine.

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Our History— Founded in 1969— Today, a Fortune 500 Company As the largest foodservice distributor in North America, we have the talent and influence to go well beyond our customers’ needs and expectations.

We are consistently ranked 75th by Fortune magazine from their annual list of the 500 largest industrial corporations in the country. Sysco is based in Houston, Texas.

John F. Baugh founded Sysco by bringing together nine independent food suppliers. His vision, courage and tenacity in turning his dream into a reality changed foodservice distribution forever. Mr. Baugh died in 2007 at the age of 91. Today, The John Baugh Ranch is located in Wimberley, Texas.

Your Trusted Partner—from Waco to the Rio Grande

Our Services— We’re Your One-Stop Shop We’re veterans at helping entrepreneurs implement integrated business solutions that lead them to success and we’re ready to help you start and grow your business. Here are some ways we can help— • Develop menus • Train front- and back-of-the-house staff • Write a business plan

We don’t mean to brag, but we’ve been told that our purchasing department’s understanding of specialty and other products is second to none and that customers lean on us for food safety training, staff development, menu consultation and more.

Our behind-the-scenes support allows us to keep our commitment. That’s what our customers want—a partner that delivers on the promise. Here’s an appetizer of our services and support— Business Review – The Business Review is one part of our in-house services. It’s made up of culinary presentations, customer solutions and business presentations. It’s a solution-based format that allows us to reinforce our relationship with our customers.

During a business review we assist in three strategic ways: • Analyzing • Communicating • Reviewing and consulting

iCare/Business Solutions & Services – This cutting-edge program facilitates connections between you and business partners who can help you grow your business, whether you are just starting out or have been in business for years. Our team can help you streamline operations, find the right marketing tools, reduce labor costs and much more. Discover how the iCare/ Business Solutions & Services team can impact the bottom line.

For example, our HotSchedules offering is a suite of web-based solutions designed to deliver fast,

proven ROI by streamlining the scheduling process, reducing controllable labor costs and increasing employee retention. With HotSchedules Team or HotSchedules Workforce, managers and staff are empowered with the robust tools they need to be more efficient and effective.

Menu Engineering – Sysco menu consultants provide proven techniques and offer guidelines designed to produce more profitable menus in a number of ways— • • • • • • • • •

Analyzing profitability per item Coordinating taste tests Designing a compelling menu Evaluating current offerings Offering advice on proper positioning Providing online nutritional analysis Recommending menu placement to maximize ROI Sharing news, culinary innovations and top trends Suggesting methods to enhance the bottom line

ServSafe® Training – Did you know that Sysco provides foodservice sanitation and foodsafety training courses and certification for your associates through ServSafe, a program developed

by The National Restaurant Association’s Education Foundation? Working as partners, Sysco and ServSafe bring together current best practices in food safety to meet the ever-changing needs of our industry.

Sysco Market – It’s so easy to become a Sysco customer and we’ve made ordering the things you need just as easy. We now offer an interactive resource to help you manage your business. You could call it your back-of-the-house support—all done with the click of a mouse— • • • • • • •

Analyze your menu Find new recipes Pay bills Place orders Research industry insights Run reports Shop for products

Sysco Market is literally a click away. syscocentraltexas.com

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Our Test Kitchen— The Nerve Center of Sysco Central Texas Tell the Back Story – Chefs who tell the story behind the dish pay tribute to their inspiration and help build a personal connection with diners.

Top-of-the-Line Test Kitchens Is it true that too many cooks spoil the broth? Not here. We say the more the merrier. We’re so proud of our new demonstration kitchens at Sysco Central Texas we cordially invite chefs, brokers, suppliers and culinary fans of all ages to come take a peek, pull out a pan and let the preparations begin.

We’ve invested in technology that allows those outside of the kitchen to look, listen and learn, too. High-definition video can be streamed from the kitchen to audiences in one or more adjacent training rooms. Demonstrations and presentations may be watched by as many as 300 guests seated in comfortable accommodations nearby.

Culinary Consultations Without the expertise to consult with customers about their culinary needs, where would we be? This function is the backbone of our operations. Corporate Chef Don Carr works directly with customers, and he likes it that way. Sometimes he’s helping develop new menu concepts, or offering ideas to cross utilize products they are already using. Chef Carr is respected and revered by our customers. His expertise and charisma build lasting and trusted relationships with our customers, partners, manufacturers and associates.

“I’m in a field where creativity is the name of the game. I love that part of my job. Equally as satisfying is having the opportunity to be out front, working directly with our customers. Most chefs are performing their magic behind-the scenes. I have the best of both worlds. I enjoy people and I like to please them by providing unique tasting or dining experiences. I see their reaction and hear their feedback straight up. It’s great.”

Sysco Food Shows Sysco Food Shows are frequent and sometimes, we admit, frenzied.

However, our guests don’t see the controlled chaos that takes place before a show. By the time they arrive, everything is cool, calm and collected. We want them to come away having learned about new products, cutting-edge techniques or simply end the day with an appreciation for the opportunity to meet and greet our sales team, brokers and other customers in a relaxed, warm and friendly setting.

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Your Trusted Partner—from Waco to the Rio Grande

Just for the Health of It – More nutritious meals and drinks will satisfy healthconscious diners. Watch for high-fructose-free sodas and trans fatfree foods.

Proven Partnerships—

There When You Need Us Freedman Meats Inc.—A subsidiary of Sysco Whether it’s for fine dining, catering or banquets—our goal at Freedman Meats is to exceed expectations. Together, Freedman and Sysco are uniquely capable of doing just that.

“We purchase the highest quality, grain-fed USDA Prime, Choice and Certified Angus Beef that is aged to perfection under closely monitored conditions. Simply put, we offer the best—the most tender and flavorful steak available! We also provide high-quality, center of the plate pork, veal, lamb and poultry. Our demanding specifications and highest quality, our professional knowledge and expertise, along with our strong partnership with Sysco, help us to exceed expectations everyday!”

—J. Kenneth Cable, Jr.,Vice President, Food Safety and Quality Assurance, Freedman Meats Inc.

FreshPoint™ Produce—A subsidiary of Sysco FreshPoint is North America’s leading and most respected distributor of fresh produce, and another proven partner. FreshPoint is passionate about their produce, people, service and helping their customers achieve success. It’s teamwork that makes it work, and together we’re delivering the freshest, finest and safest produce possible. According to General Manager Ken Roth, FreshPoint and Sysco work seamlessly, side by side— “In addition to fresh produce, many of our companies distribute locally grown produce, fresh dairy, cheese, juices, value-added items and fancy foods. Our approach from the beginning has been to meet the needs of our customers by bringing fresh ideas to the table, introducing innovative products to the marketplace and supplying sustainable and locally grown produce to our customers. Sysco Central Texas and FreshPoint are proud, proven partners.”

—Ken Roth, General Manager, FreshPoint, South Texas

Groomers Seafood Are you looking for the freshest, finest seafood in the Lone Star State? Well, then, Groomers fits the bill. Richard Groomer, President, Groomers Seafood agrees that their partnership with Sysco in all things seafood is the only way to go. Together we provide connoisseurs who demand nothing but the best, the very best seafood this side of the Gulf of Mexico.

“We’re the largest supplier of fresh fish and shrimp in the San Antonio market and we’re working with the largest and best distributor in the State of Texas—Sysco Central Texas. Together we move over 250 tons of fresh fish and seafood monthly. For more than 30 years Texas chefs have selected Groomers and Sysco as their fresh fish and seafood providers of choice.”

—Richard Groomer, President, Groomers Seafoods Inc. and Groomers Seafoods Retail Markets Inc.

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Our Associates— Meet Some Major Players on the Sysco Central Texas Team At Sysco Central Texas we have the highly trained people needed to satisfy customer objectives and exceed expectations. Our Central Texas team is key to our diverse and fast-moving business. Their talent has generated a level of innovation that is unsurpassed in foodservice distribution. Here’s an introduction to a few of them— Customer Service Sylvia Villarreal. The role of customer service representative is one of the most important positions in any service-driven company and we’re no exception. We know how privileged we are to have dedicated employees like Sylvia Villarreal on the front line, talking with customers and giving them assurance that we can help answer their questions and address their concerns.

“I love what I do. I’ve been doing it, happily, for 14 years. I get a lot of satisfaction from helping our customers. Sometimes they are calling about a delayed delivery truck, want to add items to an existing order or have something they wish to return. It doesn’t matter. I put myself in their place and handle their inquiry with empathy and a positive attitude. For me, the end game is that when we’re finished talking, they are completely satisfied.”

iCare/Business Solutions & Services Michelle Anderson. We are proud to present programs that provide restaurateurs with indispensable

business resources and compelling results. These new customer offerings optimize operational efficiency, protect the restaurant’s reputation and drive guest traffic to increase sales. Just ask Michelle Anderson, our consultant who manages this popular program.

“We help customers in all areas of their business. It’s not just about the food. We assist with marketing, operations and the financial end as well. Our resource partners range from menu and web design, social media outreach, labor management, insurance and payroll services, to repair and maintenance pros. I love introducing the most cutting-edge products and services to our customers that will help them grow their business and reduce costs. What I love most about my job is seeing the excitement in a customer’s eyes after we’ve introduced them to a new resource and, after the fact, when they relay their success story about how our guidance impacted their business.”

Marketing Hector Martinez. We’re training customers on our new web-based online ordering system— Sysco Market. After 26 years of service, Hector knows a thing or two about our customers and how to help them streamline operations and develop winning strategies to grow their business.

“Our new facility is absolutely outstanding in every way. We love to showcase the kitchen, where we hold customer meetings and work out strategies to formulate plans. Everything we have now is truly state-of-the-art. Sysco Central Texas gives us instant credibility with our customers because they see for themselves that they are being serviced by a supplier who is committed to excellence.”

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Your Trusted Partner—from Waco to the Rio Grande

Marketing Associate Keith Vogel. Keith is a senior marketing associate. He meets with 25 or so customers,

sometimes multiple times weekly, to provide them with the best possible sales and service Sysco has to offer.

“Every day is different. Customers have different issues. It’s my job to solve their problems and more importantly, give them new ideas. The work is hard but the rewards are sweet. The customers who have had a chance to visit our new center think it’s awesome. They express pride in being associated with our company.”

Reception Luci Roser. No doubt about it. Luci Roser is the face and voice of Sysco. Flustered by a fast-paced desk with hundreds of calls and questions daily? Not Luci. She’s cool, calm and collected. Come on over and see her in action for yourself. Warning: Prepare to be impressed.

“I’ve been part of the Sysco family for 14 years and I wouldn’t have it any other way. They’ve been there when I’ve needed them, that’s for sure. I appreciate the strong leadership from our management team and I love greeting and talking with our customers, partners and coworkers. I’ve formed many lasting friendships as a result. It gives me a great sense of satisfaction when I can answer a question or direct visitors to the right spot.”

Transportation Joseph Lucio. Meet Joseph Lucio. He’s been a driver for five years.

He’s truly a front-line warrior. Customers love to see Joseph and his counterparts driving up because it means they’re about to get some of the finest products possible that will help keep them in business and ensure their continued success.

“One of the highlights of my job is meeting new customers and providing our Sysco-style service. I love our new facility. The additional space we have now and the modern, efficient equipment we’re using makes a huge positive difference in the time it takes to load a truck, deliver the goods and head back to our Sysco home.

We’re located right off I-35 near New Braunfels. It’s perfect.”

Warehouse Lupe Uresti. Lupe has been with Sysco for 28 years. When it comes to warehouse operations there aren’t too many jobs he hasn’t done. He’s responsible for receiving a significant amount of inventory on a daily basis. Our new and increased dock space has helped Lupe and other receivers complete their assignments more efficiently and faster than ever.

“The receivers are competitive. I like that. A little friendly competition is good for the soul. The thing I like most about my job is the interaction with the drivers and the friends I’ve made in the company over the years. We work hard and we have a good time at the same time.” syscocentraltexas.com

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Sustainability— It’s Not Just a Fashionable Phrase Because of our leading position within the foodservice industry, we are able to influence the sustainability of the entire food chain, from the grower to the end user.

Agricultural Practices – We support local suppliers and producers more than anyone else around. There’s one thing we insist upon. They must produce their products efficiently and preserve an ecological balance by avoiding depletion of our natural resources. Our experience is that suppliers and producers are proud to partner with us.

Environmental Impact: Hydrogen and More – We’re strong-minded about finding solutions to environmentally sensitive issues in every area of our business.

Today, hydrogen cells power our forklifts and other moving equipment in our warehouse. Refilling a vehicle with hydrogen takes about a minute, while recharging an electric battery took eight to ten hours. We recycle our condensation water from evaporators into a 40,000-gallon retention tank. It is then used to cool our building. Supersized ceiling fans in the warehouse keep it cool in the summer and reduce air conditioning usage. An external thermal material on the roof helps keep a constant temperature inside.

Go Green Initiatives – We take our company-wide initiative to go and stay green seriously. The new distribution center was built with efficiency and environmental awareness in mind. We have energy saving refrigeration systems in place. Occupancy sensors light the entire building.

We even made a conscious effort to install native grasses and trees at our new facilities to preserve natural resources.

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Your Trusted Partner—from Waco to the Rio Grande

Recyclability – We understand the need to respect and preserve our limited, natural resources. That’s why all of the paper products and cutlery we supply to restaurants and institutions are 100 percent recyclable. It’s about being good stewards and passing that value on. We use ecofriendly cleaning products and sustainable alternatives such as reusable pallets. We recycle all of our cardboard, office paper and shrink wrap.

Double-Sided Menus – Menus will still showcase widely indulgent options, but will be balanced with healthier “better for you” choices.

From Farm to Fork—

We’re Just a Click or Call Away

From farm to fork, Sysco can provide everything needed to prepare meals away from home.

All you need to do is give us a shout. We’re standing by to assist however we can. To reach us by telephone call 830-730-1000 or scan the handy QR code to be connected in a flash.

Remember, we’re at your service and by your side. Good things come from Sysco. Let us help you build on your success. It’s what we do best.

syscocentraltexas.com 800-877-5385 Toll Free

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830-730-1000 Local

Hats off to our Proven Partners for sponsoring this informational piece

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Waco Laredo Rio Grande Valley