FOR IMMEDIATE RELEASE
Updated Look, Same Creative Fun!
Oct 25st, 2013
The Orb Factory refreshes their logo to accompany new product lines With more craft kits flying off the shelves than ever before, The Orb Factory is refreshing their look by introducing updated new packaging designs and a colorful new logo. Craft kits from The Orb Factory play on current trends and classic bestsellers, so it’s no wonder that their new look is one that is both young and stylish. The whimsical swirling patterns on Imaginista™ kits convey that these crafts are meant to inspire open ended play and encourage free thinking. Alternatively, new PlushCraft® packaging uses warm, bold colors that reflect how beautiful the completed projects will look in any little girls bedroom. The Orb Factory creates craft kits for young crafters, from preschoolers to tweens. They are known for their strong designs for both boys and girls. Their revamped logo is one that is sure to appeal to all these prospective crafters. The new logo has brighter colors and uses a more kid-friendly text, but maintains the same overall look that has come to represent a recognized and trusted name in the toy industry around the world. Imaginista™ Imaginista™ kits reflect trends found in both the tween market and the current D.I.Y sphere. They contain all the components and instructions needed while leaving the activity open to interpretation. PlushCraft® Use the stylus to punch fabric into pre-cut holes. Follow the color guide and watch your 3 dimensional plush pattern appear! About The Orb Factory The Orb Factory Limited is a leading specialty toy company known for its popular brands of craft kits, including: PlushCraft™, Curiosity Kits®, Sticky Mosaics®, My First Sticky Mosaics®, Imaginista™, Stick’n Style®, SparkleUps®
Stephanie Carver, Marketing
Tel: (902) 477-9570 Fax: (902) 377-7273 firstname.lastname@example.org
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