International healthcare marketing – finding the right balance between global standardisation and local adaptation. Creatively and reliably with orangeglobal.
Marketing
TURNING THE SPOTLIGHT ON YOU AND PUTTING YOUR BRANDS CENTRE STAGE.
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CREATING THE RIGHT LOOK FOR EACH OF YOUR MESSAGES. WITHOUT FAIL. orangeglobal's service portfolio includes all of the standard services you
specifications and to suit your specific needs. Our qualified project
would normally expect from a modern marketing & advertising agency:
managers work with defined processes that have been developed in
from market research, strategy consulting and positioning advice to
collaboration with scientific and other specialist experts, and each have
campaign development, global market adaptation and transcreation to
at least two years of professional experience in healthcare project
print, online and mobile production management – all to your exact
management.
STRATEGY
CREATIVE
CORPORATE IDENTITY
PRODUCTION
Market research Marketing strategy International marketing Positioning Portfolio analysis Pricing KOL management Complaint management
Campaign development Transcreation Sales documentation Dialogue and direct marketing
Corporate communication Corporate design Corporate language Corporate social responsibility
Production management Pre-press DTP Training & workshops Programming Event management Media 3D animation Multimedia
POS marketing Online and mobile marketing Sponsoring Public relations Medical writing
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FOCUSSING ON THE ESSENTIALS. THAT'S WHAT WE SPECIALISE IN. AT AN INTERNATIONAL LEVEL. We take care of all your marketing needs – from planning to imple
expert, high-quality and reliable marketing services for a project one
menting all of your marketing activities. At orangeglobal, we keep a
hundred percent on time and as cost-effectively as possible?
close eye on your marketing and carefully coordinate all of your individual strategic and operational marketing activities at both national and
The answer lies in our approach. This approach is based on putting your
international level.
existing processes and specific needs as well as the demands of the relevant sectors right at the centre of our work. This makes us more able
In doing so, our motto is always to standardise as much as possible
to overcome the specialist marketing and cross-divisional challenges
and introduce as many differences as necessary. In order to effectively
faced by your company and to systematically close any gaps in your inter
cultivate a market, the task at hand cannot be approached from a
nationalisation strategy. Creative, solution-oriented and customised.
marketing perspective alone; it must also include an optimisation of the processes involved in your value chain. A sure way to maximise your success. If you know how to. orangeglobal combines proven marketing processes with specialist healthcare expertise. The main question we ask ourselves when embarking on a new marketing project is always this: how do we deliver
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A professional international presence requires a lot more than just adapting existing marketing strategies. You know that. And so do we. Try us!
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TRANSCREATION – THE KEY TO SUCCESSFUL GLOBAL COMMUNICATION. HITTING THE RIGHT NOTE. Cultural differences can hinder the perception, understanding and
the translation of your texts by orangeglobal bilingual copywriters who
acceptance of communicative messages between and even within cultures.
are resident in your target country and will give your messages the right
This is why companies can only effectively convey information and
edge and touch to make sure they hit home where they are meant to.
appeal to consumers if they are aware of their target group's cultural peculiarities.
This means that the particular features of local markets and target groups are taken into account right from the start when your advertising
Why is this so important? Because it is only in view of a culture's socio-
campaigns are created or adapted – from a practical point of view and
cultural background that one can determine whether a message can be
by a single supplier. This effectively prevents any mishaps that might be
standardised or needs to be adapted. This is because the effectiveness
expensive to put right later on in terms of time, money and efficiency.
of particular communication instruments often strongly depends on the specific culture, which is why it would be ineffective to use them indiscriminately across the board. The key to meeting this challenge is transcreation – a form of creative localisation that comprises both foreign language copywriting and
orangeglobal's transcreation service allows you to effectively and professionally communicate your product's benefits and brand's image in each one of your target markets.
adapting images and visual content. Our transcreation service involves
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SOLUTIONS THAT DELIVER, STRATEGIES THAT WORK. orangeglobal. YOUR ONE-STOP PARTNER FOR SUCCESS. orangeglobal is a certified service provider for all internationalisation
What makes us so sure that we can help you? The fact that we have
processes. Our expertise covers the entire value chain and applies to
created a pool of more than 3,000 highly-qualified healthcare experts
nearly every country – including their linguistic, cultural and regulatory
over the past 40 years. Worldwide. And because we know the special
peculiarities:
requirements and processes that dominate the healthcare industry inside out.
Studies: planning, coordination, implementation, QA, evaluation –
at a global level and in compliance with ICH-GCP Regulatory Affairs: consultation, documentation, submission
and maintenance – worldwide and competent
YOUR ADVANTAGES
Vigilance: pharmaceutical drug safety and risk management –
reliable and in conformity with the law Marketing: market research, design, creation, brand management –
Shorter time-to-market
Quality enhancement
Cost minimisation
Greater security
360 on- and off-line communication o
Distribution: identification and qualification of strong distribution
partners – with precision and specifically for each target market
Try us: +49 (0) 731 954 95 - 84
More than 800 active customers across the globe greatly value our five Centres of Competence and our comprehensive service portfolio.
READY FOR US TO TAKE CHARGE?
orangeglobal
Tel +49 (0) 731 954 95 - 50
Managing Director: Harald Schmid
Business Services GmbH
Fax +49 (0) 731 954 95 - 60
Registered in the Commercial Register at
Am Sudhaus 9
info@orangeglobal.com
the local court in Ulm under no HRB 1672
89077 Ulm, Germany
www.orangeglobal.com
VAT Reg. no DE147035118 Tax no 88003/58758